Agency: Recent Episodes
Brad Yale
We will be back in the fall.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits:
- Spy Jazz by Serge Quadardo
To answer the question, we have Martino Chiaviello, SVP, Digital Strategy at RevHealth.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer those questions, we have Dan Lucey, Chief Creative Officer at Havas.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer this question, we have Jeff Gapinski, Partner & Chief of Memorable Digital Experiences at Huemor Designs.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer the question, we have Becky Sarson, Founder of Twist Health and Chief Operating Officer at TechForGood.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer the question, we have Chris Gokiert. He is the Chief Executive Officer at Critical Mass.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
In this series, we try to answer a simple question with the input of multiple advertising professionals from across the advertising world. They are Molly Barth, Senior Cultural Strategist at Sparks and Honey, Shaun Clark, Co-Founder of HighLevel, and Heida Jonsson, Freelance, SVP Director of Optimization & Integration.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To tell the story of Mabbly, a Chicago-based Advertising Agency, Lior Geft, Mabbly CEO drops by.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
In this series, we try to answer a simple question with the input of multiple advertising professionals from across the advertising world. They are Chris Cullman, EVP, General Manager of REV Health, Corina Ludwig, President of FunctionFox Systems, and Miki Pierre, SVP of UX at Havas.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer the question, Chris Cullmann, EVP General Manager of REV Health, drops by.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits:
- Spy Jazz by Serge Quadardo
- Oh Lord, "The Passion" & ALBM Productions
To answer our question, we have Corina Ludwig, the president of FunctionFox, FunctionFox is a leading choice of timesheet and project management software for creative professionals all over the world.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
Does SMS CRM actually work to increase customer sales? The Co-Founder of HighLevel, a white-labeled marketing app for agencies and businesses, designed to capture leads and automate the lead to the conversion process, Shaun Clark is here to discuss.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, the founder of Copy & Art, Elena Rivera-Cheek, MBA, drops by to answer a simple question: how do you build an authentic advertising agency culture?
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, we answer a simple question: how do you build a podcast for the listeners, not the brand. The founder of Lower Street Media, a UK-based podcast production service, Harry Morton, drops by to explain.
Want to join the conversation, drop us a line at one of our social channels:
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
Jo Spadaccino and Stuart Hehir, Co-Founders of Stirred, drop by to chat about creating a healthcare agency from scratch, and effective communication in the healthcare advertising world.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, the wonderful Kaitlin Moon, Freelance Strategy Director, drops by to chat all things strategy, execution, and evolving the agency and advertising model beyond its current state.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Tiana Peterson, SVP, Director of Integrated Production with FCB Health, drops by to chat about improving digital execution, how to plan for patient and HCP digital engagement within the pharmaceutical space, and why agencies and clients need to be more empathetic to one another.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Emily Kole, Omnichannel Engagement Marketing Manager, Global Oncology at Novartis drops by to talk about digital engagement and client vs. agency culture.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Kelly Farrell, Sr. Digital Engagement Leader at Bader Rutter, drops by for a conversation about digital advertising, marketing, and research in the farming and agriculture sector and how to effectively reach and communicate with front line workers.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this chat, an old friend, Scot Scherling, Director, Project Management with Grey Group, drops by to chat about the current state of advertising agency project management.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
My guest today is someone I just love talking with. Lawrence Alexander, Group Art Supervisor at Area 23, is a phenomenal artist, a damn great creative advertiser, and just a cool guy to chat with. Enjoy the chat. It's a good one.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, the co-founders of Helen and Gertrude, Leire Bascaran and Becca Post, drop by to chat about the key to small agency success, balancing experimentation with what works, the current state of social advertising, marketing, data, and how zoom has leveled the advertising agency playing field.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
A chat with Anita Schillhorn van Veen, Director of Strategy at McKinney, about ad agency strategy, culture, inclusion, and bettering the agency model.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Shawn Capizzi, Director of Experience Design for Intouch Solutions, drops by to chat about the current trends and best practices of user experience, customer experience mapping, and user interface design.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
Today, the incredible Brandi Rand, VP, Account Director at Digitas North America, and Co-Chair of Diversity and Inclusion with AAF Dallas drops by to chat about digital marketing, inclusion in the advertising agency landscape, making room at the table for others once you get a seat, and the responsibility of bring peoples voices to life by telling their stories.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
Laura Maness, CEO of Havas, drops by to chat about female leadership in agency world, growing the agency business via lessons learned during Covid-19, and the overall current state of the ad agency business.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Francis Jimenez, Strategist at Droga5, drops by to chat about all things strategy at advertising agencies.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
A chat with the founders of the healthcare pharmaceutical advertising agencies Broth (Elizabeth Yi, Ted Kossakowski, and Douglas Tischler) and y'all (David Brungard and David Lubofsky) about the current and future state of the agency business, digital content, and healthcare field.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Brice Rothenberg, Copy and Content Manager at Ever/Body drops by to chat about good copy.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Fabio Rodrigues, Group Creative Director at 21GRAMS New York, drops by to chat about the current state of the ad lob, growing a thick skin, and an evolving industry.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
A chat with Cindy Gallop, Founder and CEO of the sex tech community, Make Love Not Porn, about the advertising of real world sex.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Emily Schoone, Senior Copy Writer at Weber Shandwick, drops by to chat about what makes a good copy writer, taking feedback, and how the agency world is finally in a position to value personal lives and well being.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Mindy Telmer, Creative Lead, Health and Wellness at Rauxa, drops by to talk about the current state of the advertising agency business, where it might be headed in the next year, and how creatives should embrace data to empower their creativity.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, the Co-Founders of the Anti-Research Research Agency, GoodQues, Maria Vorovich and Hollald Martini, drop by to chat about the evolving state of human centric research and how the anti-research research methodology builds more empathetic and real advertising strategies.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Pamela Long, Partner and Director of Client Services at Little Big Brands drops by to chat about branding, agency retention, and what larger agencies can learn from the smaller agency operating model.
Article mentioned: M.T. Fletcher, "Why Small Agencies Reveal the Big Lies of the Industry"
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
A chat with Juan Pacheco, Director of Performance at Mekanism, about how data should be presented, trends in the data strategy market, and the future of data strategy as it relates to cookies, user needs, and advertising goals.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Molly Barth, Senior Cultural Strategist with Sparks & Honey, stops by to chat about culture, research, segmentation, and how advertising agencies should approach information gathering and market executions from the lens of cultural sensitivities and needs.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
My old friend, Prodeep Bose, EVP of Growth and Innovation at The Bloc, stops by to chat about outlandish possibilities for advertising, agencies, healthcare, and headstands.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
A chat with Stephanie Bokich, Former Head of Digital Customer Experience | Platforms at Mercedes-Benz covering the need for cohesive and dynamic digital ecosystems, the current and future state of automotive digital marketing, and how agencies and clients can work together better through trusting each other.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this chat, Austyn Doty, Senior Art Director at DDB Health, drops by to chat about mental health, the creative process, how video games inspire great thinking, and how day-to-day in person conversations lead to solid work.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
This roundtable features Carolina Gallegos, Associate Creative Director as Razorfish Health, Valentina Alonso, Account Supervisor at BGB Group, and Jackie Stabach, VP Brand Strategy at BGB Group.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, the great My-Linh Tran, Senior Inclusive Marketing Strategist at Code & Theory, drops by to chat about strategic execution, the make up of an agency, and the strategy of DE&I (Diversity, Equity, Inclusion)Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Raul Tafur, VP, Paid Social Strategy at Canvas Worldwide, drops by for a solid chat about the difference between paid and organic social strategy, if websites are even needed anymore, and developing an agency culture of mental health.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, John Canevari, Associate Director, Digital Transformation & Innovation at Novo Nordisk drops by to chat about UX and mobile best practices, how a deeper understanding of infrastructure, platform, and software is needed at all skill levels, and how agencies need to correct bad staffing model ballistics.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
Lauren Alexander, Account Group Supervisor at DDB Health drops by to chat about never being a yes man, the string between work/life balance getting shorter, and how agency life can find a balance between 2D virtual and 3D interactions.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
Today, a conversation about building an agency from the ground up, surrounding yourself with expertise you don't personally have, the value of pro bono work as a talent growth engine, growing agency culture in a Covid virtual first world, and a fun debate about the future state of the website. My guests are Colin Moffett and Joel Daly, the co-founders of Artemis Ward
Want to join the conversation, drop us a line at one of our social channels:
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Lydia Hoye, the founder of Bound to Prosper, drops by to chat about a kickboxing pre-pitch routine, the dynamics of running a new advertising public relations agency, and being your true self is the only way to appeal to mass market audiences.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Toni Dufour, EVP, Chief Growth Officer at McCann Health New York, drops in to chat about working your butt off to make sure your team has an easier go of it, being willing to put in the work regardless of your level, and how pitching is really like dating.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions
Megan Weizel, Managing Partner and Career Strategist at Salmela drops by to talk about the future of work being flexible, the understanding how powerful a good career can be, the need to see beyond what the role is for career success, and the fundamental drive to see everyone as human, not just an employee to be placed in a role.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Shai Kusher, Associate Director Project Management at Real Chemistry, drops by to chat about how he views the role of project management in an advertising agency, how working in other careers before agency land has served him well, and why the WWE is the best personality management school you could ever attend.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
This installment of the "The Strategist Roundtable" series features Maggie Cavaliere, Vice President of Customer Experience at Havas Life New York, Yamna Anwar, Vice President of Strategy at 21Grams, and Eric. L Hu, Principal Strategy Lead, Product R&D for Financial Services at Walmart.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode Florian M. Heinrichs, Founder of Client Friendly and Co-Hose of the Podcast "Unbillable Hours" drops by to chat about growing the agency model, being data informed, and why the creative ad lob is here to stay, but with versions.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, an old friend, Stephanie Robinson, Associate Account Director at Heartbeat, drops by to chat about staying calm, cool, and collected, how agencies can prevent the eventual "fire", and how agencies need to expand the range of normal, in advertising, ideas, and who they hire, to continue to grow.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, one of the nicest and smartest guys I have had the please of talking with, Andre Hansen, Creative Director, VP EMEA at Vertic in Copenhagen, drops by to chat about international advertising and how agencies need to communicate their ethos - what makes them great - clearly to win and keep business.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, Alexa McGriff, Associate Director of Brand Strategy at Chemistry, drops by to chat about cereal, strategy, analytics, and social analysis.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
The advertising pitch process. There must be a better way. A controlled rant.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & 5121 "And I Believe"
In this episode, an old friend, Ryan Fitzgerald, OCE Marketing Manager at Novartis, drops by to chat about the difference in working for an agency and a brand, how working for a brand has given him an extra level insight into how agencies should run, and how both agencies can expand their talent pool.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
An old friend and someone I miss laughing and working with, Matt Sherring, VP ACD Writer at McCann Health New York, drops by to chat about speaking with authenticity and agencies being a playground for ideas.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, Phillippe Leblond, Founder and CEO of Open Huddle, drops by to chat about improving the healthcare media agency model.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
This is a must listen. Doreen Eckert, EVP, Client Partner at Evoke Giant, an old friend, stopped by to talk about getting ahead of fires, working on a nimble model, how agencies need to continually evolve with new technology and processes, and if you are going to do anything, do it with a happy heart. Doreen is one of my favorites. Anytime I get the chance to speak with her, I always learn something new.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, Cory Salmela, founder of Salmela, a healthcare advertising, consumer advertising, and managing consulting firm which specializes in finding and helping advertising professionals plan their next career move, stops by to talk about everything from agency employee retention, agency culture, matching talent to task, and why employees choose to stay or leave is based on the team around them.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, an old friend, Paul Kenjarski, MBA, Vice President Client Services at Healthcare Consultancy Group, drops by for a wide ranging chat about agency life, agency-client relationships, and the art of framing a conversation through saying no, constructively.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, the first in "The Strategist Roundtable" series featuring Rosie Yakob, Partner & Managing Director at Genius Steals, a nomadic creative consultancy, Kim Mackenzie, Independent Brand Strategy Consultant + Founder of Ladies Who Strategize, Scott Sparks, Freelance Consultant for Brand Strategy, Creative Marketing, and Communications Planning, and Cristina Pansolini, Director Of Strategy & Business Development at SYLVAIN.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, Paul Pfleiderer, PhD, Global Chief Strategy Officer at TBWA\WORLDHEALTH, drops by to chat about taking care of those who take care of you, how science and emotion should be looked at as one in the same, and how science gives us permission to tell a new story.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
A master in presentation and business relationships, Michael Collins, Managing Director at Merkley + Partners, drops by to talk about the evolving state of the advertising agency business, why he is bullish on the trajectory of the agency business model, and how the informal matters just as much, if not more, when it comes to building and keeping agency-client relationships thriving.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, someone who I have the upmost respect and admiration for, Katya Petrova, EVP, Client Services Director, Pharma Division at Grey Group drops by to have an in-depth conversation about how the agency business is fundamentally a human business, being a student of the people around you, and how our job is one of understanding and empathizing with the fluidity and vulnerability of human systems.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
Bethany Sardinha, Associate Director, US Marketing, ENHERTU at Daiichi Sankyo, Inc., is about as straight-forward and blunt as you'll get. It's why I respect her so much. In this episode, we talk about when the rubber hits the road, pushing back constructively on client needs, the need to rethink brand planning, and the power dynamic between clients and agencies.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, Dan Sontupe, an Associate Partner, Managing Director at The Bloc where he leads the The Bloc Value Builders, drops by to chat about a part of the healthcare advertising agency world which isn't talked about or thought about enough and yet it is the metric that drives treatment: access, insurance, reimbursement, and the professional payer market. Listen to this. I promise it will make you smarter.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
When you talk to some people, you know they just have "it". My guest today, an old friend, is one of those people. My guest today is Rikki Gotthelf, VP, Associate Creative Director at 21Grams. She drops by to talk about how if you can't draw your idea on the back of a napkin as a stick figure the idea isn't good enough, how the ad lob and execution can play together, and how she approaches work with empathy to be an honest make believer.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, I take on a sponsor, Unnecessary Chip Reviews and I try to have some fun with podcast ads.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
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Music Credits: "Elevator Music" & "Wataboi Flavour"
For me, this episode is special. Carl Turner, who is the Chief Brand Strategy Officer at Klick, drops by to talk about improving the advertising agency pitch process. Carl is one of the smartest, well thought, and seasoned individuals working in advertising. The conversation touches on building chemistry, bringing your best team to pitch, teaching opportunities, loving competition, and the need to experiment with storytelling.
Along the way, we share some laughs about the nervous energy which finds us before pitching.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
This was a fun one. Julian Modiano, Co-Founder & CTO of Acuto, drops by to chat about how AI PPC automation tools should be looked at by agencies as an avenue to empower them to work on the projects they actually want to work on and grow from. It's an interesting conversation from the vendor side of the industry on how we all can be working smarter to grow business.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
Old friends, Lawton Taylor, Managing Director at Taylored Search, and James Kwee, Director of Talent Management at Taylored Search drop by to chat about the advertising agency market currently being on fire, how COVID-19 and the delta variant is impacting agency culture, and why personal connection is more important than ever.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions
In this episode, David Lubofsky and David Brungard, Partners at y'all, drop by to chat about expanding the agency model, changing the standard operating procedure agency model of timesheets, evolving the agency routing process, growing and gaining business from the work they are already doing, and growing a community filled with passion, inspiration, and creativity.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
An old friend, and someone I admire for how quick and far he has moved within the industry, Steve Mendelsohn, VP Associate Creative Director at FCB Health, drops by to talk about the product offering of agencies, the need to manage up, across, and down properly, and how we need to think differently - maybe employ a meme creating army of 18-year-olds - to move the needle.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
Today, Peter Levitan, CEO of Peter Levitan & Co, Author of "The Levitan Pitch. Buy This Book. Win More Pitches." and Host of "Advertising Stories", drops by to chat about the agency pitch process. The conversation touches on the cornerstones of why some pitches fail and why some succeed. A very good point he brings to light is the need for agencies to approach pitching as a sales meeting that requires your best sales team, which isn't always the team who helped bring the pitch to life.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
My guest today, is Eric L. Hu, Principal, Product Strategy Lead (Digital Financial Services) for Walmart and Strategy Instructor & Guest Lecturer at the Miami Ad School . His experience is deep, wide, and extensive. In this chat, Eric chats about how data informs how and where you build the playground, the need for both anecdotal and analytic data to understand customer hurdles, how strategy is the job of distilling the complex into the simple, and how to make passion infectious.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this special episode, Shaheed Peera, Founder of The Creative Floor Awards/Superstars, Podcaster, ECD and former President of Cannes Lions Health & Wellness, drops by to chat about awards, agency life, the need for agency to build products, treating the agency setting as a growth lab for talent, and how agencies need to use smokescreens for testing and learning in real time.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
An old friend, Christopher Swantz, Senior UX Designer at Sema4, drops by today to chat about the benefits of working in-house as opposed to for an agency, how nice it is to hone in on one product, and how agencies are held back by billable rates, climbing the ladder, and the need to get different vantage points on the industry by working for agencies, brands, service offerings, and vendors.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
There are some people who are just power houses of creativity, enthusiasm, and drive. My guest today, Tara Sheehy, Associate Director at Phreesia, is one of them. She is one of my favorite people to talk to. In this episode she chats about how too often agency culture can make up for crazy hours, long term successful business development, and understanding while there is a natural tension between agencies, clients, and vendors, all are working toward a shared goal.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
So Jess Drum, Associate Creative Director at Razorfish is one of my favorites. She drops by to have a great conversation that focuses on how diversity in your team, agencies, and clients makes for stronger ideas and how, truth be told, your title does not matter in the service of a good idea.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this chat, my friend Heida Jonsson, SVP Group Director at DDBH, explains how she, in her over 20 year career, matriculated from a receptionist in an ad agency to reaching the SVP level, how that journey has changed her, and how she fully believes change never comes from comfort zones. It is a good honest chat speaking to the need for agencies and clients to grow to become better, even if that growth is uncomfortable.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"
In this episode, the wonderful Stephanie Berman, EVP Executive Creative Director at McCann Health New York, drops by to chat about her more than 30 years in the advertising agency industry, how the industry has changed over time, and the specific need of agencies to work better both internally and with clients to make ideas manifest.
Want to join the conversation, drop us a line at one of our social channels:
Via Email: theagencypod@gmail.com
Or DM me on LinkedIN: Brad Yale LinkedIN
Music Credits: Oh Lord, "The Passion" & ALBM Productions "Cold Lanes"