Navigate the Rapids - Understanding Digital Marketing for Business Owners: Recent Episodes
Will Hanke
Facebook ads, search engine optimization, web hosting, what does it all mean? Learn about a different thing each episode!
Welcome to another episode of Navigate the Rapids.
In this episode, find out things like: * What is DISC * How knowing your individual behavioral style can help your business grow * How to use DISC to get the right candidate in the right seat on your bus * How to improve the communication skills of your entire team
Guest Profile
As a Certified John Maxwell DISC Consultant through the utilization of online assessments, I help leaders as well as their team members learn their individual behavior styles, their preferred communication style and their strengths in leadership. I provide one on one and/or group coaching to ensure that you put your assessment results into action. Information is interesting but what is most important to me is helping you develop an action plan to further develop your communication skills and ultimately make a positive impact on your company’s bottom line.
WHO I WORK WITH: I partner with C-Level Executives, Directors, Middle Managers, Operational Managers, Supervisors and their teams.
Other Notes/Links To learn more about Glenda Woolley visit www.5starleadership.com
pssst…. want to be a guest on the show?
Welcome to another episode of Navigate the Rapids.
In this episode, find out things like: * Economy and the Impacts * Major areas of change to the PPP * PPP1 vs PPP2 * EIDL Loan update/changes * Other tax changes that impact your business
Guest Profile Andy Magnus, CPA of ProActive Tax Pros LLC is a nationally known tax advisor, speaker, writer and humorist.
He spent 5 years as an IRS Agent and Regional Trainer and decades helping Small Businesses with their business and tax strategies and return preparation.
His firm – ProActive Tax Pros LLC, helps successful entrepreneurs keep more of what they earn so they can explore opportunities, grow their business and do the things they love.
You will enjoy Andy’s unique perspective and ability to make taxes simple, interesting and enjoyable.
Other Notes/Links In the podcast at 14:30-38, Andy mentions that period of time for measuring forgiveness is 24 months. In actuality, it is 24 weeks. Although time is an illusion, the SBA does not understand the concept. Thanks to Gail Moran for catching this.
To learn more about Andy visit http://proactivetaxpros.com/
pssst…. want to be a guest on the show?
Episode 93 talks about how to Ranking Locally.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Topic Discussed I. Ranking Locally
Episode 93 features about link building, how to do it properly, where to hire someone for this job and where to find influencers and bloggers to connect.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Topic Discussed I. What is link building?
II. Can I hire someone to do this?
III. What is domain authority?
IV. Where can I find influencers & bloggers to link to me?
Episode 92 features Facebook’s email marketing tools, Google’s discovery ads global availability and google search made easier with snippets highlighted, Snapchat’s removal of President Trump’s Account and Youtube’s ads news analytics report.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Show Notes Facebook Facebook Confirms Test of Email Marketing Tools for Small Business Pages
https://www.adweek.com/digital/facebook-confirms-test-of-email-marketing-tools-for-small-business-pages/
Google Google is coming for Facebook budgets with Discovery ads, now available globally
https://marketingland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-279627
Google Search makes it easier to find what you’re looking for
https://mashable.com/article/google-search-snippets-highlighted/
Snapchat Snapchat Removes President Trump’s Account from Discover Due to Comments About the #BlackLivesMatter Protests
https://www.socialmediatoday.com/news/snapchat-removes-president-trumps-account-from-discover-due-to-comments-ab/579152/
Youtube YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
https://www.socialmediatoday.com/news/youtube-adds-new-analytics-report-alerts-for-merchandise-sales-within-live/579162/
Episode 91 is a discussion between two digital marketing agency owners about what’s working, what’s new, and what to watch for.
Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia)
Episode Resources Google My Business
CallRail
Google Voice
Refreshing Old Content (blog)
Answer the Public