Know Like Trust for Real Estate: Recent Episodes

Christine George

We believe when your clients know, like, and trust you, something magical happens. You become the authority in your niche; you attract like-minded people, your business thrives, and most importantly, you feel great because you've helped people and built valuable relationships along the way.

In this podcast, we share our experiences, tools, and tips, and those of our expert guests on how to live, work and thrive with a Know, Like, Trust mentality.

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.

Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.

You’ll learn:

What fractional leadership is (and how it differs from consulting)
Why mid-size brokerages are perfectly positioned to benefit
How fractional executives can save costs and level up your internal talent
Real-life use cases and pitfalls to avoid when hiring a fractional leader

Take a listen to the full episode and download the white paper here.

Connect with Laura on LinkedIn: Laura O’Connor

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

The biggest shifts in email marketing, including the role of AI and automation
Why open rates are no longer the best metric—and what to measure instead
How to use personality and storytelling to increase engagement
List growth strategies that work in today’s noisy digital world
The underrated power of SMS and dynamic content
Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose.

So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings.

In this episode, Leslie shares:

What triggered her transformation (and how a 3am wake-up call played a role)
Why walking away from something successful is sometimes the most aligned decision
How she combines real estate with divorce coaching to support women holistically
The importance of values, messaging, and knowing who you’re meant to serve

Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling.

Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.

Connect with Leslie:
Instagram: @leslielovesdenver
Website: divorcecurious.icu
Brokerage: milehimodern.com

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?

In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for.

If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

🎧 Listen now and learn how to attract your dream clients by being more you.

🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues

Seth Price is back! And he's not holding back. In this episode, we talk about how AI is transforming real estate, the renewed importance of personal branding, and the tools that are giving professionals an unfair advantage.

As CMO of RealScout, Seth brings a thoughtful, experience-backed perspective on how to future-proof your business, amplify your brand, and navigate change with clarity and confidence.

Pearls in this episode include:

Why Seth says brand is your only differentiator in the AI era
How agents can build scalable systems to stay top-of-mind
AI tools Seth uses daily (and how he uses them effectively)
What RealScout is doing with AI behind the scenes
Seth’s thoughts on personal branding, productivity, and mindset
Rapid fire favorites: best AI tools, personal branding tips, and more

Links:

Follow Seth Price on LinkedIn: linkedin.com/in/sethprice
Learn more about RealScout: realscout.com
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Reach out to Christine: christine@postandbeamcreative.com

In this high-energy episode, Keith Robinson, Chief Strategic Officer at NextHome, joins me to talk about how AI is reshaping real estate, not by replacing agents, but by empowering them.

Keith breaks down the real impact of AI, why we’re not heading for a robot takeover, and how smart agents can stay ready to seize new opportunities. He explains why emotional intelligence is still your superpower, what role creativity plays in an AI-enhanced future, and how AI can help agents overcome rejection avoidance and start more meaningful conversations.

Tech-savvy or tech-terrified, either way, this episode will give you a fresh, grounded perspective on how to harness AI without losing your human touch.

Connect with Keith on Substack (he shares industry insights, market analysis, and smart takes weekly)
Learn more about NextHome: https://www.nexthome.com

In this episode of The Know Like Trust Podcast, I sit down with the incredible Laura Gassner Otting, Wall Street Journal bestselling author, serial entrepreneur, and a regular contributor on Good Morning America. We dive into her latest book, Wonderhell, and the emotional rollercoaster of success—how achieving something great can leave you both exhilarated and overwhelmed by what’s next.

Laura shares:
✨ Why success can be both wonderful and hellish at the same time
✨ The burden of potential and how to harness it for growth
✨ A simple formula for landing media opportunities to build your brand
✨ How to be unapologetic about your ambition and show up boldly in your business

Grab Laura's Book: https://lauragassnerotting.com/resources/#books

Learn more about Laura: https://lauragassnerotting.com/

Follow Laura @heylgo on all the socials

In Episode 106 of Know Like Trust for Real Estate, I'm joined by Paul Zweben, a former chef and restaurateur turned top-producing real estate professional in Manhattan.

Paul, alongside his wife Carolyn, leads the Zweben Team, known for its innovative approach to real estate.

What sets Paul apart? He seamlessly integrates his 30 years of culinary expertise into his real estate brand, creating a memorable and engaging experience for his clients. In this episode, Paul shares how his passion for cooking has become a powerful differentiator in a crowded industry. From hosting cooking events for clients to crafting real estate analogies through food, Paul’s approach proves that standing out means bringing your full self to your business.

Tune in to discover:

How Paul transitioned from running restaurants to selling real estate
The ways he infuses his love of food into his real estate business
Why authenticity and differentiation are the keys to success
The biggest lesson he brought from the restaurant industry into real estate (this one may surprise you)

Visit Paul on his website here.

Follow Paul on Instagram.

Subscribe to Paul's YouTube page.

In this episode of Know Like Trust, I’m joined by the unapologetic, no-nonsense president of the Zero F’s Club, Erica Reitman. Erica is known for her fearless approach to branding and content creation, helping entrepreneurs break free from self-sabotage and lean into their unique voices.

We dive deep into:

How Erica developed her brand voice (spoiler: it didn’t happen overnight)
Why trying to sound like everyone else is the fastest way to be ignored
The power of showing up as your full self—online and in business
The one shift you need to make to stop overthinking your content
Why giving away your best insights actually builds trust (not dilutes your value)

If you’ve ever felt stuck trying to “find” your voice or worried about standing out too much, this episode will give you the permission slip you need. Listen now and take Erica’s 30-day challenge to start showing up unapologetically.

Grab Erica's FREE GUIDE and learn how to plan a CEO MILLIONAIRE DATE--a step-by-step blueprint to crush limiting beliefs, reset your money mindset and start running your life like the six figure [or seven figure👀] powerhouse you're meant to be.

💬 Connect with Erica: Instagram | Website

I’m joined by my longtime friend and marketing powerhouse, Wayne Partello. Wayne has had an incredible career—from his early days as a nightclub DJ to leading marketing for major sports teams like the Miami Dolphins and the San Diego Padres. Now, as the co-founder and CEO of Cuento Marketing, he helps brands find and amplify their unique stories.

Wayne and I dive deep into:
✨ The power of authentic brand voice—how to build a reputation that sticks.
✨ Why storytelling is the foundation of successful marketing.
✨ The importance of owning who you are in business (and in life).
✨ How real estate professionals (and entrepreneurs in any field) can stand out by embracing what makes them different.

Wayne’s journey is proof that knowing your value, being unapologetically yourself, and telling your story can lead to extraordinary opportunities. His insights will inspire you to rethink how you show up in your business.

Connect with Wayne & Quinto Marketing:

Website: https://cuentomarketing.com/
LinkedIn: https://www.linkedin.com/in/waynepartello/

A new episode

In this episode, we kick off the new year with real estate industry icon Wendy Forsythe, Chief Marketing Officer at eXp Realty.

Wendy shares her unique perspective on personal branding, including how to uncover your authentic self, create meaningful content, and stay relevant in a rapidly changing industry. She also highlights eXp’s groundbreaking partnership with Canva, empowering agents to build their brands with powerful, accessible tools.

Tune in to learn how to leverage your story, connect authentically, and navigate the evolving real estate landscape.

Learn more about eXp Realty: https://www.exprealty.com/

Follow Wendy on all the socials:

Instagram: https://www.instagram.com/brandwendy/

Facebook: https://www.facebook.com/wendy.forsythe

LinkedIn: https://www.linkedin.com/in/wendyforsythe/

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Post & Beam YouTube Channel

In this episode of Know Like Trust, Christine kicks off 2025 with a powerful message about personal branding—the key to standing out in real estate and attracting the right clients. She shares her perspective on what personal branding really means and how it can transform your business and life. Plus, she introduces an exciting new format for the podcast: each month will focus on a new big idea, complete with expert interviews and free webinars designed to give you actionable insights.

A new episode

Hey friends, today I've got a quick mini-episode about my love for mapping out the year ahead—aka my favorite season: business planning season! Inspired by childhood road trips and my mom’s old-school maps, I’ll walk you through practical tips to set yourself up for a successful 2025.

Here’s what we cover:

✨ Why business planning is a must (and how it saves time and stress). ✨ The importance of awakening and articulating your personal brand. ✨ How to amplify your brand with a marketing strategy that works.

Plus, I’m introducing ELEVATE—my 3-week coaching program to help you awaken, activate, and amplify your brand with clarity and confidence. Classes start January 8th, and spaces are limited, so don’t wait!

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends, it’s Christine, and I’m back with a Know Like Trust replay of my fantastic discussion with real estate leader Kristine Newell.

Tune in and learn how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say. She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life.

Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note! So, if you’re ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don’t forget to grab Kristine’s gratitude guide at KristineNewell.com.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Welcome back to Know Like Trust! Today, I’m joined by Julia Douglas, creator of Behavioral Punctuation—and wow, you're in for a fresh perspective!

Julia introduces us to her fascinating concept of using punctuation as a tool to elevate leadership and communication. From knowing when to “put a period” on projects to using an “exclamation point” to celebrate team wins, Julia’s method offers simple but powerful ways to connect with others and lead with intention.

She also dives into the “question mark” as a gateway to curiosity and collaboration, and explains how understanding these “punctuation preferences” can bring teams closer and improve outcomes.

If you’re ready for an inspiring new approach to leadership and relationships, hit play now! And don’t miss Julia’s 5-minute mini-keynote on Vimeo—just search “Behavioral Punctuation” and get ready to see communication in a whole new way.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Here's how to connect with Julia:

Momenteam.com
Julia Douglas, Behavioral Punctuation on Vimeo
Julia Douglas on LinkedIN

Welcome back to Know Like Trust! Today, I’m chatting with Michelle Goodridge, Founder and CEO of Real MG, a global networking community for women in real estate—and you’re in for something special!

Michelle talks about building a supportive, meaningful community and how small acts, like sound baths at her events, bring fresh energy to real estate. We also dive into setting boundaries, avoiding burnout, and staying true to what brings you joy in this fast-paced industry.

If you’re looking to reignite your purpose and deepen connections, get comfy and hit play! And don’t miss Michelle’s insights by following Real MG on social.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Here's how to connect with Michelle:

RealMG.com
hello@real-mg.com
Michelle Goodridge on LinkedIN
Michelle Goodridge on Instagram

Welcome back to Know Like Trust! Today, I’m chatting with creative entrepreneur and business strategist Darnell Brown— and my goodness, you're in for a treat!

Today, we’re diving into how to unleash your creativity to grow your business and connect with your audience. Darnell shares his best tips for staying curious, being resourceful, and approaching clients with empathy — whether you’re an introvert or extrovert.

Darnell also shares how to stay top-of-mind with clients, even when transactions are slow— SPOILER ALERT: it’s all about genuine care and connection! Plus, we talk about anticipating objections and personalizing outreach for stronger relationships.

If you’re ready to unleash your creativity, supercharge your entrepreneurial journey, and have some fun, hit play now! Don’t forget to grab Darnell’s free gift, “Amplify Your Time,” at darnellbrown.com/amplify.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Here's how to connect with Darnell:

DarnellBrown.com
hi@darnellbrown.com
Join Forge

In this REPLAY episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients.

Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Jocelyn Vas at jocelyn@finaloffer.com
Learn more about Final Offer: finaloffer.com
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends, it’s Christine, and I’m back with another episode of Know Like Trust! Today, I’m sitting down with real estate leader Kristine Newell, and trust me, you’ll want to take notes on this one!

We’re diving into how you can keep your head in the game during tough times in real estate—because, let’s face it, the market is never perfect. Kristine shares her top tips for staying focused, building genuine relationships, and keeping an abundance mindset, no matter what the headlines say.

She also drops some wisdom on why gratitude is the secret sauce to staying happy and successful—not just in business, but in life. Plus, Kristine is offering a FREE gratitude guide to help you start your mornings on a positive note!

So, if you’re ready to shift your mindset, focus on what you can control, and rock your real estate career, hit play now! And don’t forget to grab Kristine’s gratitude guide at KristineNewell.com.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey friends! It's Christine here with a mini pod episode of Know Like Trust for Real Estate. Let's get straight to the point: it’s time to audit your personal brand—and don't worry—no accountant necessary!

Your personal brand is so much more than a logo or a catchy tagline. It’s the vibe you’re putting out, the story you’re telling, and the value you bring to your clients every day. REALTORS, your brand is the first impression you make, and if it’s not working for you, it’s definitely working against you.

In under 10 minutes, we’ll break down why regular brand audits are a must to stay consistent, relevant, and trustworthy. Plus—I’ve got you covered with a free Brand and Digital Audit Checklist to make it super simple!

Ready to make sure your brand shine? Grab your free checklist at https://www.postandbeamcreative.com/brandaudit

and let’s get you polished to perfection!

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I chat with my good friend and mentor, the fantastic Katie Lance, CEO and Co-Founder of Katie Lance Consulting, about navigating growth and embracing change in the real estate industry.

Katie shares her journey from early startup struggles to remarkable success, emphasizing the critical role of consistency, discovering your unique voice, and staying adaptable to industry changes. We talk about real, actionable strategies for crafting a powerful brand, mastering intentional social media management, and "fighting the overwhelm" to drive business growth.

Tune in for an insightful conversation packed with inspiration and actionable advice for anyone looking to thrive in real estate and beyond.

Register for Katie and Christine's in-person Amplify workshop here: https://www.katielance.com/amplify

Register for Katie's Mastermind program here:

https://www.katielance.com/mastermind

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Katie Lance at Katie@KatieLance.com
Katie Lance Instagram
Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I chat with Colleen Barry, CEO of Gibson Sotheby’s International Realty in Massachusetts, about the transformative power of connection in the real estate industry - and in life.

Colleen shares her inspiring journey of building a successful real estate firm by fostering genuine connections. We discuss everything from what positive leadership can look like, being present as a parent, some good books, and more!

Tune in for a great conversation proving that real connections and a positive mindset aren’t just nice to have, but essential for thriving in the competitive world of real estate.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Colleen Barry at GibsonSothebysRealty.com
Colleen Barry Instagram
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Hey everyone! Buckle up because in this episode of Know Like Trust, I’m chatting with the powerhouse real estate duo from Watertown, Massachusetts: Mike Delrose Sr. and Mike Delrose Jr. These guys are not just veterans in real estate—they’re legends.

Together, we dive into the change in real estate commissions that’s hitting Massachusetts. Mike Sr. shares his no-nonsense perspective on how seasoned pros can handle these changes. Mike Jr. jumps in with a fresh perspective on educating clients and adjusting strategies in this new landscape. From first-time homebuyers to luxury markets, these guys have seen it all and have some exceptional advice for staying ahead.

Curious about how this affects you or your clients? Want to know why seasoned agents are still the ones to beat? Tune in for some great insight and solid strategies!

Rate, Review, Follow & Share!

"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
DelRose McShane Team at Coldwell Banker
Sign up for The Sunbeam newsletter: postandbeamcreative.com
Check out our AMAZING digital course, Clicks to Closings

In this episode of Know Like Trust, I chat with Cynthia Cohn, a top-performing real estate pro from Pasadena, California, and former Ritz-Carlton hospitality expert.

Cynthia shares how her experience in luxury hotel service has shaped her meticulous approach to real estate. We explore how the Kaizen Method informs her approach to setting and acheiving her goals. And we dive into how she manages seamless client experiences - including remote property sales during the pandemic!

Tune in to hear how Cynthia’s client-centric mindset, strategic systems, and resilience have driven her success, and gain insights into overcoming industry challenges with transparency and clear communication.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Cynthia Cohn at cynthia@cynthiacohn.com
Cynthia Cohn Instagram
Sign up for The Sunbeam newsletter: postandbeamcreative.com

Today, I'm bringing you a super quick but power-packed mini pod all about personal branding, inspired by my recent meeting with two fantastic yoga teachers.

What do yoga teachers and real estate pros have in common? Both are trusted advisors who create safe, transformative spaces for their clients. The trust built in the yoga studio can easily extend to other significant life events—like buying or selling a home. Creating trust and comfort with clients to guide them through yoga and make the practice positive and meaningful, is exactly what clients want when they are buying and selling a house, right?

The takeaway? Infuse your brand with your passion! Your personal brand is all about YOU—your reputation, your vibe, and how you make people feel. When you weave your passions into your business, you create authentic connections and attract your dream clients.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Schedule a free consultation with Christine
Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I sit down with Jocelyn Vas, a rockstar real estate agent, licensed clinical mental health counselor, and the Chief Knowledge Officer at Final Offer. Jocelyn is on a mission to fix the broken home buying process. She gives us the scoop on how she’s using this game-changing tech platform to revolutionize the industry with transparency and clarity. By bringing real-time offer alerts and negotiations front and center, Final Offer is making the experience better for both agents and clients.

Tune in to discover the current challenges in the home buying process, the innovative solutions Final Offer provides, and why embracing this technology is essential for the future of real estate.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram
Jocelyn Vas at jocelyn@finaloffer.com
Learn more about Final Offer: finaloffer.com
Sign up for The Sunbeam newsletter: postandbeamcreative.com

In this episode of Know Like Trust, I sit down with Heather Elias, a dynamic force in the real estate world. Heather shares her incredible journey from journalism to real estate, her passion for authenticity and transparency, and her insights on how agents can elevate their value. We dive deep into the changing landscape of real estate, the importance of content creation, and how to redefine success on your own terms. Tune in for a conversation filled with actionable advice and inspiring stories that will leave you feeling empowered and optimistic about the future.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Christine George Instagram

Heather Elias LinkedIn

In this episode, I interview Crystal White, Vice President of Agent Development at FC Tucker Company. Crystal shares her journey from REALTOR to coach and trainer, emphasizing the importance of confidence in a real estate industry that is seemingly being turned upside down. We discuss actionable strategies for overcoming fear, embracing change, and building confidence to serve clients better. Tune in for a conversation filled with energy and practical advice to get you through these tough times in a winning position.

Learn more about FC Tucker by visiting their website here.

Connect with Crystal on Instagram.

Whether you’re a seasoned pro or just getting started, mastering email marketing is a total game-changer. It’s one of those tools that’s incredibly powerful yet often overlooked and underestimated. In this episode, I'm sharing 3 tips to score you more listings through email marketing, without taking up tons of your time.

These tips will get you started on the path to an email marketing strategy that will guarantee you get more business. And if you're serious about taking your email marketing skills to the next level, my digital course, Clicks to Closings is re-launching on June 21st! It's even better than the first one. Sign up at postandbeamcreative.com to get all the details.

In this episode, I spoke with my very dear friend, mentor - the fabulous Debra Trappen. Debra is an empowerment coach and visionary, and in this conversation, she's sharing all the details about her newest creation: Red Threads Collective.

Red Threads is an amazing community where you can be your unapologetic self, speak your truth, and develop confidence to grow and become everything you were meant to be.

We dive deep into what it truly means to belong, not just blend in. And let me tell you, Red Threads Collective is the place to make it happen. It's where women come together to lift each other up, swap stories, and tackle some juicy topics head-on.

So if you're ready to level up, find your tribe, and invest in yourself, this is your golden ticket. Don't miss out—tune in now and discover how to join this amazing community!

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the ways to connect:

Debra Tappen Instagram

Red Threads Collective Instagram

collective@redthreadscollective.com

Christine George Instagram

In episode 80 of the Know Like Trust Podcast, Christine welcomes Instagram expert Michelle Berman, founder of Berman Media PD. Michelle shares her journey from leaving Corporate America to entrepreneurship driven by a passion for personalized client care.

Discover why Instagram is more than just a social media platform for businesses, and how its versatility sets it apart from other platforms like Snapchat and TikTok. Christine and Michelle dive into why real estate professionals should focus on Instagram, emphasizing its role as a dynamic website offering a personal touch. Learn about common mistakes agents make on Instagram and key takeaways for leveraging the platform for business growth, including accessibility, measuring ROI, and mastering content strategy.

Tune in for actionable insights and expert advice on navigating the world of Instagram marketing effectively!

Make sure to connect with Michelle on her website and on all the socials.

https://michelle-berman.mykajabi.com/

https://www.instagram.com/bermanmediasocial/

Whether you're a seasoned agent or just getting started, mastering active listening is a game-changer. It's one of those skills that's deceptively simple yet absolutely crucial. But don't worry, I've got your back—In this episode, I share five practical tips to help you become a listening pro, build trust with clients, and boost your business.

Hey, it's Christine, and welcome to episode 79 of the Know Like Trust podcast! Today, we're exploring a topic that's been on my mind for a while: the art of listening. Because let's be real, we all want to feel heard, seen, and appreciated, right? Whether you're a lender, a real estate agent, or a coach, this episode is packed with insights to sharpen your listening skills.

If you're ready to take your service to the next level, don't miss these listening strategies!

For more tips on listening, check out Episode 54 with Diane Terry.

Karen Stone is a REALTOR who has successfully reinvented herself multiple times, transitioning from corporate marketer to Manhattan REALTOR, and then to Park City, Utah.

In this episode, Karen shares her journey, including how she overcame limiting beliefs, built a thriving real estate business, and adapted to new markets.

If you're a real estate professional looking to make a transition or level up, this episode is for you.

Tune in to discover actionable tips on how to make bold moves, find mentors, and adapt your marketing strategies to new environments.

If you're considering a pivot, don't miss this episode.

Connect with Karen.

Instagram

Youtube

Karen's website

American Dream TV

In our latest Know Like Trust for Real Estate episode, I chatted with Jennifer Staats, the entrepreneurial force behind Staats Solutions. Jennifer's company specializes in virtual operations management for real estate teams and brokerages, bringing scalability and efficiency to the often chaotic and non-glamorous business back end. Her real estate story began when she became a real estate agent and went on to create her successful operations firm, Staats Solutions, which helps clients scale, streamline, and implement pivotal tech tools.

Make sure to follow Jen:

https://staatssolutions.com/

https://www.instagram.com/jennifertherealtor/

We are replaying one of our most beloved episodes!

Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker.

Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training.

This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales.

Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset.

Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential.

Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism.

In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth.

Here are all the ways to connect:

Relentless to Rise Book

The top 1% of Life

Kathleen Black Instagram Instagram

Post and Beam Creative Instagram

Christine George Instagram

In this podcast episode, we dive into the world of Sam Hewit, a real estate pro from Toronto with 25 years under her belt. Sam's story is about growth and empowerment, from her early days answering phones to selling homes and now mentoring agents for long-term success. She gives agents strategies to avoid the highs and lows of real estate and stay a steady course.

Sam leads the team at Royal LePage Signature, the biggest Royal LePage franchise in Canada, and she's got some innovative strategies to share. Her connectivity plan is a game-changer for increasing transactions year over year.

But there's more to Sam than real estate. She's passionate about helping women in business find their stride and stay true to themselves. Her BecomingHER conference is a big deal for women entrepreneurs, and I'm stoked to attend it in Toronto next year.

Tune in to hear Sam's story, her strategies for success, and how she's making a difference for women in business. It's real talk with real insights. Don't miss it!

Click here to listen.

Rate, Review, Follow & Share! "Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.

Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.

Here are all the links mentioned in the show and all the ways to connect:

Sam Hewit Instagram

BecomingHER

BecomingHER Instagram

Post and Beam Creative Instagram

Christine George Instagram

Welcome to our first KLT Mini-Pod! These mini-pods are meant to be short, sweet, and full of actionable insights you can apply immediately to your real estate business.

In this mini-pod, Carrie and I dive into a lively discussion about the importance of authenticity and consistency in personal branding. Our chat, sparked by Kate Middleton's recent faux pas and doctored photo, really hit home for us as real estate marketers. It got us thinking about the real essence of branding, which isn't just about your logo but your entire public persona—your reputation.

Here's what we want you to take away:

Authenticity is vital: Showing your true self, flaws and all, resonates more than trying to appear perfect.
Stay consistent: Mixing messages or visuals can confuse your audience - and confusion doesn't sell. A clear and consistent brand builds trust.
Rely on professionals: Outsourcing experts can make a huge difference. Focus on your strengths and let the specialists handle the rest.

Focusing on your strengths and leaving the rest to those who do it best has immense power.

In real estate, one year without a sale can feel like an eternity. But for Diana Zaya, that tough year was a turning point. She leaned into data to help guide her path forward. She went on to close four million in sales the following year, which was a lot 25 years ago. It was at this point that Diana's love of data began.

Now leading Maverick Systems, Diana equips real estate brokerages with the tools to boost agent performance and retention and attract agents who fit into the organization's model and culture. The secret is understanding the metrics, deciphering the trends, and using them to carve out a competitive edge.

For those of you thinking, "Data, metrics, trends... that's not my language," you're not alone. I'll be the first to admit that data analysis isn't my strength. But here's the thing: it doesn't have to be. Diana has this way of translating data into actionable insights that even analytical minds can get behind. She's got a knack for narrowing in on the metrics that get to the root of any problem—or opportunity.

Diana believes that pinpointing the problem is half the battle. Once you've got that down, the path to resolution becomes a whole lot clearer. In this episode, Diana walks you through understanding customer personas and tailoring strategies to win new listings. So whether you're a Broker/Owner, seasoned agent, or just dipping your toes into the real estate market, tune in. Diana's insights might just transform how you look at your business—and your bottom line.

Connect with Diana at:

diana@mavericksystems.com

Visit https://mavericksystems.com/ and grab your FREE value prop guide.

Today, we're diving into a topic that, let's be honest, doesn't get the spotlight it deserves – retiring from real estate without leaving money on the table or feeling lost.

Our special guest is Nancy Robinson, the VP of Sales at Christie's International Real Estate - Sereno in Northern, CA.

Nancy is uber passionate when it comes to preparing agents for a smooth and profitable retirement.

According to the National Association of REALTORS, the average age of a REALTOR is 57 and more than 65% of REALTORS are over age 50.

The reality is that many of these agents are hitting retirement age unprepared. Many agents find themselves at a crossroads, financially strapped or emotionally unready to step back, despite knowing it's time.

In this episode, Nancy addresses these head-on with practical steps like setting up a SEP IRA with automatic savings, keeping tabs on your source of business, marketing consistently to your SOI, and the importance of finding a mentor or coach. Plus, she talks about building a trustworthy alliance to pass the torch smoothly.

If you're a real estate agent or Broker/Owner or Manager who supports real estate agents, tune in and connect with Nancy.

Connect with Nancy

Nancyrobinson@sereno.com

LinkedIn

Instagram

Facebook

Christie's International Real Estate - Sereno

Kathleen Black is a globally recognized high-performance and mindset expert, bestselling author, and speaker.

Kathleen's journey has been showcased in the two-time Emmy-nominated documentary, "The Relentless One," her inspiring story is the catalyst for her holistic approach to leadership and mindset training.

This holistic approach is what sets her apart and has contributed to her clients' monumental success, adding billions of dollars to their sales.

Kathleen's story is not just inspiring; it's a testament to the power of resilience, determination, and a positive mindset.

Listening to Kathleen, I was captivated by her wisdom and passion for helping others achieve their full potential.

Her inside-out method focuses on overcoming fear, being an active listener, and transitioning from hustle to holism.

In this episode, she offers actionable ways to achieve a more balanced and effective approach to personal and professional growth.

Take a listen to the entire episode and connect with Kathleen.

The Relentless One documentary trailer: https://youtu.be/yBBgs0PhO6U?si=PdOuHTwoaYSpAtol

Relentless to Rise Book - https://kathleenblackcoaching.com/books/relentless-to-rise/

The top 1% of Life - https://kathleenblackcoaching.com/books/the-top-1-percent-life/

Instagram https://www.instagram.com/kathleenblack_/

In our latest Episode of Know Like Trust for Real Estate, we delve into the inspiring world of Kama Burton, a trailblazer in the real estate industry.

Kama is not only a seasoned real estate agent and Broker/Owner but also a dynamic speaker, fair housing advocate, and the visionary Founder of Loving Me 1st, a non-profit organization.

Kama shared her journey through real estate and leadership and how her personal experiences catalyzed Kama's commitment to creating opportunities in homeownership, leadership development, and enhancing the quality of life for others.

Kama gave us these three core pieces of advice:

Love who you are first – Embrace your identity and worth.
Empower others – Use your strengths to uplift those around you.
Educate yourself – Harness the power of knowledge to drive change.

These principles are the bedrock of her approach to leadership and community engagement.

Don't miss this opportunity to gain from Kama's wisdom and experience.

Ready to be inspired?

Learn more about Loving Me 1st. Visit their website.

Follow Kama on Instagram.

We're replaying one of our most popular episodes. Christine D'Ercole is a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational.

In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling.

Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same.

In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves.

Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged.

Christine left us with three invaluable pieces of advice:

The most powerful thing someone can say to you is what you say to yourself.
Let's stop fighting with our bodies and explore what we are built for.
Remember that in our desire to get somewhere else to be in the journey.

You can find Christine on Instagram or visit her website at christinedercole.com.

Martha Melendez is REALTOR and the VP of Talent Acquistion with Engle and Volkers Aspire Group on the Florida Space Coast.

Martha is not your average REALTOR. She's a woman on a mission to make her dreams a reality, and she does so by being intentional. Martha's formula for achieving success looks like this:

Write your vision down and review it every day. In Martha's case, she creates a vision board each year. Utilizing images, words and photography, she visualizes her goals and dreams for the coming year.
Follow the 20/20/20 Rule. Each day consume 20 minutes of something motivational, spend 20 minutes getting your house in order and invest 20 minutes in movement.
Implement a daily ritual. Creating habits and time blocking are key to ensuring your vision becomes a reality.

Connect with martha at DreamLifeMartha.com

In a refreshing twist, this week's episode of our podcast takes an exciting turn - and I'm confident you're going to love it! We're thrilled to present a podcast swap with the incredibly talented Katie Lance. I'm sharing one of my top picks from Katie's podcast collection. In this episode, she has a conversation with Stephanie Chumbley, the Director of Social Media and Education at Chicago Title in Portland, OR. Stephanie offers invaluable insights, particularly about content creation and mastering the art of time blocking. Here are my favorite pearls: 1. Harness the Power of Listening: Transform your listening skills into a content generation tool. Keep track of daily occurrences, note the questions you're asked, and weave these elements into your social media content. 2. Use Movement for Focus: Integrate movement into your routine. It's not just about physical health; it's a strategy to enhance grounding and focus, ultimately leading to more efficient time management. 3. Embrace Imperfection in Videos: Don't shy away from mistakes in your video content. Perfection isn't the goal; relatability is. Remember, being genuine and approachable resonates more than flawless execution.

Take a listen and let me know what you think. Tune into Katie's Podcast here. Follow Stephanie on Instagram here.

This week, I had the privilege of hosting an incredible guest on our podcast, Christine D'Ercole. As a celebrated Peloton instructor and a decorated track cyclist, her journey from ballerina to a fitness icon is nothing short of inspirational. In our conversation, Christine shared how her dream of telling stories evolved from ballet to acting to cycling. Through determination, self-belief and her mantra, "I am. I can. I will. I do.", Christine not only transformed her life but also inspires others to do the same. In our conversation, Christine highlighted her Wordshops, where she teaches positive self-talk as a key tool for personal growth. She emphasizes the importance of the words we use, advocating that the most influential words are the ones we say to ourselves. Everyone who rides with Christine experiences her remarkable ability to deeply connect with her students. She believes in our universal human experience, and understands that each individual, no matter their path, is carrying something they need to release. Everyone who rides with Christine feels seen and acknowledged. Christine left us with three invaluable pieces of advice: 1. The most powerful thing someone can say to you is what you say to yourself. 2. Let's stop fighting with our bodies and explore what we are built for. 3. Remember that in our desire to get somewhere else to be in the journey.

You can find Christine on Instagram or visit her website at christinedercole.com. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Can I tell you how excited I am to introduce you to Hilary Saunders? Hilary is the Chief Broker Officer and Co-founder of SIDE, Inc. She's intelligent, humble, kind, and incredibly articulate. She has a passion for helping people - she's so genuine, and she wholeheartedly believes in the mission of SIDE. She's also a mom, wife, and someone who cares deeply about the future of women in leadership. In our chat, she shared her thoughts on what makes an effective leader, how to bring more women into leadership positions, and the grassroots efforts SIDE has undertaken to improve fair housing across the US. Hilary's advice to our community: 1. Understand your unique value proposition. It's foundational to your growth. 2. Put your oxygen mask on first, so you have what you need to show up for others. 3. Ask for help. Asking for help should not be a stigma. It's ok to ask. It's preferred.

Hilary is also the co-host of Own it, a podcast by SIDE, Inc. Subscribe to her podcast here. Follow Hilary on Instagram. Learn more about SIDE's commitment to fair housing, diversity, equity, and inclusion here. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now! Listen to the entire episode, and let me know what you think.

This is an episode that's near and dear to my heart. It's breast cancer awareness month. For those who don't know, I'm a breast cancer survivor. In honor of raising breast cancer awareness, we've invited Jenna Russo to join us. Jenna is also a breast cancer survivor and happens to be the stepdaughter of our friend, Betti Russo. Jenna was diagnosed with Stage 2 triple-negative breast cancer as a young mom. Her son, Nicholas, was just six months old when she was diagnosed. Jenna talks about her treatment, recovery, and life after breast cancer. Jenna's pearls of wisdom? 1. Advocate for yourself. No one knows your body better than you! Don't let anyone tell you you're fine. If you feel something, get it checked out. 2. If you do get a diagnosis, take someone to all your appointments. It helps to have someone else go through it with you. 3. Get your mammogram. Early detection saves lives.

Click here for more information about breast cancer and early detection. Grab the Real Estate Lifestyle Daily Ritual here. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

In this episode, we chatted with Michele Bellisari, a top-performing REALTOR renowned for her niche expertise. Michele unpacked the advantage of specializing in a particular real estate niche. She guided us through the steps to identify the ideal niche tailored to your unique strengths and offered insights on how to magnetically attract your target audience. Grab a notebook and a pen because there are soooo many pearls in this episode. As the saying goes, the riches are in the niches. Here are Michele's 3 biggest pieces of advice: 1. Pick a listing niche and get it on your white board! 2. Stay educated no matter your age. It will keep you relevant. 3. Find a community that supports you.

You can find Michele in all of these places.. Soooboca.com sipsocialsell.com Instagram: https://www.instagram.com/themichelebee/ Grab Michele's free resource, 50 Thriving Niches here. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

What is publicity and why are podcasts are a strategic way to build your your brand? This episode dives into the art of landing valuable podcast interview opportunities. I sat down with Christina Lenkowski, a PR industry veteran and seasoned podcaster who shares her insights on crafting compelling pitches, targeting the right shows, and building meaningful connections with hosts. Discover actionable strategies that will help you break through the noise, secure sought-after podcast slots, and effectively share your story with a wider audience. Christina offered 3 pieces of advice regarding podcasts guesting, 1. Your business will not grow if you're not visible so don't let imposter syndrome flare up. You can do this. 2. Have a service over self mindset when putting yourself out there. 3. Use your podcast appearance in perpetuity. It can be repurposed on your blog, website and in your social media.

You can learn more about Christina by visiting her website. Take her podcast publicity quiz here. Unlock Your Best Life and Skyrocket Your Real Estate Business—Grab Our FREE Guide Now!

Gidon Sobel is the Founder and President of Purple Plum Consulting, a monday.com Partner. Gidon is a real estate expert and has created a real estate solution within monday to help real estate agents and brokerages streamline and scale their businesses. His solution focuses on brokerage operations as well as transaction management. In our chat we'll learn why he's so passionate about the industry and how monday can make your transactions move from contract to close effortlessly. His biggest pieces of advice for real estate professionals: 1. When it comes to tech, don't go for the shiny object. Start with the basics. 2. If you're using monday.com, there's a huge real estate community, lean into it. 3. Tech shouldn't feel like work. Enjoyment is possible with monday.com.

To learn more visit Purple Plum Consulting. Find Gidon on LinkedIn.

Shelley Zavitz is a successful REALTOR in Portland, OR. She's also the author of the best-selling book, Your First 365 Days in Real Estate, Founder of New Agent 365 and OnTrack Agent, the new learning platform for real estate. - You might say that Shelley learned how to do real estate the hard way. She got her license and then learned as she went along. Shelley believed a better way existed, so she created the training, systems, and tools to help new agents succeed without all the hardship. In this episode, we'll talk about the biggest mistakes she made and how she helps new real estate professionals grow and become profitable. Shelley's top take-aways for new agents: 1. Ask the follow-up question when you're choosing a brokerage, joining a team etc. - go one deeper to make sure you have all the information you need. 2. Learn to fish yourself because when you become self-sustainable the sky's the limit. 3. Follow Debra Trappen's new blog here.

Connect with Shelley here.

Georgia Perez is the Chief Growth Officer at Live Easy, a concierge platform that makes it easy and stress free for buyers and sellers to move. In our chat Georgia shares more about how Live Easy is helping consumers save time and money long past the closing AND how real estate professionals are using Live Easy to stay in touch support their clients throughout the entire life cycle of home ownership. We even dabbled in the future role of AI and how Live Easy could create an entire smart home living experience that saves home owners money while building their wealth. Georgia's words of advice for REALTORS: 1. You don't have to do it all alone. Outsource helpful resources and services to save you time. 2. Let technology be your friend. Use it to help your business scale and be efficient. 3. I'm here for any questions you have regarding real estate tech and Live Easy. Reach out to me at Georgia@liveeasy.com.

Follow Georgia on Instagram here. Follow Live Easy on Instagram here. Visit Live Easy here.

Sabine Steinbrecher is the Founder and Chief Hivologist at Hivologie, an online learning platform for real estate professionals. In this episode, Sabine shares the biggest challenges as it relates to learning and development and strategies for engaging, retaining and implementing key strategies to see the results in your business. Sabine's biggest advice: 1. Focus on an area of your business that can create a new income stream for you. 2. Maintain a sense of sanity and balance in this market. 3. Consider choosing a business that gives back.

Learn more about Hiveologie by visiting their website here.

Renée is a Wavemaker and was very busy throughout the week, capturing the moments through video and photos. As a Wavemaker, Renée was intimately involved in the pre-event planning and promotion of the event. In this episode, Renée shared, from her perspective, what WomanUP! has meant for her growth and her career as a real estate professional. Renée is also deeply involved in her community in support of affordable housing and helping eliminate homelessness. Connect with Renée here on Instagram.

This week we're REPLAYING one of our favorite and most loved episodes. In this Episode Carrie and I talked all about how to build a recognizable and memorable brand. Carrie's advice on the best ways to stand out and become the trusted go-to REALTOR in your market: 1. Be consistent. This is the thread that weaves your brand together and helps it stay true to it's promise. 2. Get help. It's tough when you're the chief cook and bottle washer. Focus on your zone of genius and let other experts lighten your load. 3. Be true to who you are. Everyone else is taken.

Connect with us! We're @postandbeamcreative on all the socials. https://www.postandbeamcreative.com/

After 30+ years as a real estate professional, Diane Terry knows more than simply how to sell a home. She's learned to let go of perfection and accept that she may not be everyone's cup of tea. She's a tell-it-like-it-is, ain't got time for the pain type - and she's not afraid to throw down an f-bomb if it feels right. Diane is known among her peers as the Sage because of her wealth of knowledge, thoughtfulness, and 'get it done' approach, which landed her in the natural position of teacher and mentor. Diane's approach is different than your average real estate agent's. Diane is thoughtful and curious. She believes most people listen to respond instead of listening to understand. In this conversation, we talked about the art of listening and what it means to do business with integrity and an open heart. Diane's advice: 1. Understand the importance of listening in work and life. It will change the quality of your relationships. 2. Never lose your sense of awe and curiosity. 3. Live your life with integrity. May you start your day with intention and end it with gratitude.

Follow Diane on Facebook: https://www.facebook.com/seattlerainreader Visit her website: https://www.dianeterrycoach.com/

WomanUP! is changing the lives and careers of women in real estate across the U.S. In this chat Debra Trappen is back and we are joined by Rhonda Keliipio, Broker/Owner of Sparrow Lily Realty in Rancho Cucamonga, CA. Rhonda is deeply spiritual. She has a very calming, zen way about her. You'll note from the moment she starts to speak, the energy becomes grounded and steady, and you quickly lean in because you know she's about to give some very wise advice. Among many things Rhonda discussed with us, she shares how WomanUP! influenced her growth as a leader in the real estate space and changed her life. Register for WomanUP! Follow Debra on Instagram Follow Rhonda on Instagram

ooooh friends! This week I chatted with my good friends, Debra Trappen and Sara Sutachan. In case you don't already know, they're the Co-Founders of the WomanUP! movement! The WomanUP! initiative began at the California Association of REALTORS and has made a tremendous impact on the personal and professional growth of real estate leaders across the U.S. In this chat Debra and Sara shared the story around the movement, news about the upcoming retreat in June, and how y'all can get in on the fun, the opportunity and the collaboration. Don't wait. This retreat is open to everyone. Purchase your ticket today. Follow Debra Follow Sara Join us at the event in June! Purchase your ticket here. Make sure to reserve your room at the Seabird by May 12th!

Have you noticed that every real estate agent looks the same and sounds? Are you feeling frustrated because you want your personal brand to stand out but you just don’t know how? In this Episode Carrie and I chat about how to build a recognizable and memorable brand. Carrie's advice on the best ways to stand out and become the trusted go-to REALTOR in your market: 1. Be consistent. This is the thread that weaves your brand together and helps it stay true to it's promise. 2. Get help. It's tough when you're the chief cook and bottle washer. Focus on your zone of genius and let other experts lighten your load. 3. Be true to who you are. Everyone else is taken.

If you want to improve your relationship-building skills, this episode is for you! Nicky Lewenson is the Chief Revenue Officer at Whisp.io, a communication platform for businesses to use when communicating with customers and leads.

She’s an avid runner, adventurer, mom and ever optimist. If you’ve got a problem, Nicky can solve it. In this episode, Nicky went deep into how she builds relationships to build business.

Here are are the 3 most important things to remember about building relationships:

Be curious and excited to learn about people.
Create events you truly want to be a part of.
Stay organized to maximize impact.

Connect with Nicky at:

Instagram: https://www.instagram.com/nickylews/

Whisp.io

What is the power of pause, why is it important, and what does it have to do with selling real estate? The power of the pause is an effective strategy for so many things. Pausing allows you to step back from the situation, gain awareness of your emotions and make different choices. When you take a moment to pause, you are, in effect, giving yourself the grace to act rather than react. Not only can it be a helpful relationship-building tool with family and friends, but it can also also be a powerful tool in business. Pausing in the middle of a negotiation allows you to regain control of the situation. In this episode, Betti's back, and she shares her strategies for pausing and how it helps her life and work.

Her top 3 takeaways:

Be intentional with your time - you cannot be all things to all people, and you don’t need to be. Zero in on what’s most important.
Take some time to figure it out - you cannot look deep within if you are constantly on the run. Tell yourself it’s ok to take a break, schedule the time if you need to, and do it.
Be ok with it - don’t feel guilty for getting rid of what no longer serves you. Not everything and everyone is meant to be in your life forever. They’re there for a reason- they bring you to what comes next. Change is good.

Follow Betti on:

Instagram: https://www.instagram.com/betti_russo/

Facebook: https://www.facebook.com/NorthJerseyLifestyle

YouTube: https://www.youtube.com/@BettiRusso

Shelley Zavitz is a successful REALTOR in Portland, OR. She's also the author of the best-selling book, Your First 365 Days in Real Estate, Founder of New Agent 365 and OnTrack Agent, the new learning platform for real estate. - You might say that Shelley learned how to do real estate the hard way. She got her license and then learned as she went along.

Shelley believed a better way existed, so she created the training, systems, and tools to help new agents succeed without all the hardship. In this episode, we'll talk about the biggest mistakes she made and how she helps new real estate professionals grow and become profitable.

Shelley's top take-aways for new agents:

Ask the follow-up question when you're choosing a brokerage, joining a team etc. - go one deeper to make sure you have all the information you need.
Learn to fish yourself because when you become self-sustainable the sky's the limit.
Follow Debra Trappen's new blog here.

Follow and Connect with Shelley on Instagram.

Email: Shelley@shelleyzavitz.com

On-Track Agent

New Agent 365

Pam Blair is the Broker and Owner of Yoga Bug Real Estate in Portland, OR. On the surface, Pam may seem zen but underneath her calm is a firey, feisty, incredibly bright and thoughtful human and business owner.

In this episode we uncover the "why" behind her brokerage's name and how speaking, working, and living your truth cultivates a business you love!

Pam's 3 pieces of advice:

Think big. Go for it. Do it. Make your work joyful.
A strong commitment to daily self-care is important in order to show up the way you want to show up for everyone in your business and life.
Play! Get out and play!

Follow Pam here on Instagram.

Visit her at https://yogabugrealestate.com/

Every year we each create a guiding word. A guiding word aligns with both business and personal goals and speaks to where we are in life. Guiding words are great tools to help you focus and stay centered as you begin your new year. The inspiration for creating guiding words came from our friend, Debra Trappen. Visit https://debratrappen.com/mylife23 to learn how to create your guiding word. Take a listen as we share our 2023 guiding words. Oh, and there's a little surprise announcement as well!

Christine and Carrie took a big leap this year. They left their secure, corporate jobs to start their own business, Post & Beam Creative. In this episode, Christine and Carrie share how they met, when they realized the power of their combined skills and why they decided to take the risk into entrepreneurship.

Alexa is a REALTOR with eXp in Connecticut. She and her mom Cheryl are the leaders of the Kebalo Team. She’s been awarded the 30 under 30 and this year was named REALTOR of the year by her peers in CT. She's held numerous leadership positions at the local and national level....and she’s a regular contributor on WSFB channel 3 in Hartford, CT, “It’s a great day at 9a”. In this conversation Alexa talks about the importance of serving with courage and your whole heart. She also shares the importance of data is in helping clients make decisions and we top it off with her views on self-care. Her 3 pieces of advice: 1. Do an energy audit. Let your feelings be your guide. Pay attention to what's depleting your energy and reassess to identify the things that can be delegated. 2. Wake up and start taking action to improve your health (prayer, yoga, meditation, movement). Have a nighttime routine as well. 3. Message me for a complimentary consultation (860-808-4125).

This is not one to miss...we could have talked for hours! Follow Alexa on Instagram and Facebook.

Barb Betts is a successful REALTOR®, Broker, and CEO (she and her husband own the RECollective in Long Beach, CA). She's also an Educator, Speaker, and Trainer with a passion for all things Real Estate. In this episode, Barb shares how she got into real estate, her strategies to build and grow her business, and how her approach has shifted with the onset of social media. She talks about her newest venture, Real Estate by Relationship, and how it's helping real estate professionals around the country prosper. Barb's three biggest takeaways: 1. The real estate business will always be about relationships. Find what works for you, implement it consistently, and it will always work. 2. Believe in yourself. "I wish I had believed in myself a long time ago." 3. Act as if....Barb says if you want something, act as if you already have it.

Learn more about Barb here: https://www.barbbetts.com/ Follow her on Instagram: https://www.instagram.com/barbbetts/ Follow her on Facebook: https://www.facebook.com/barbmbetts

Business Planning is crucial to your business if you want to grow. It's not enough to set a goal, you have to put the road map in place to achieve your goals. Business Planning lives deep in Christine's bones. To her, business planning is an opportunity to refine and redefine your business practices and ensure you reach your growth goals. In this episode we chat with Christine about her process, why it's important and the most important elements of a business plan. Take a listen...and, if you're interested in building your own business plan, you can find all her materials and her workshop in Post & Beam Creative's Raise*U. You can also find the course itself in OntTrack Agent. Find Christine on all the socials @christinecarlogeorge Visit postandbeamcreative.com for more information about how they can help you.

When we think about a lender, we don't always consider how a great lender can be so valuable to our business. It's so much more than just getting to the closing table. A lender that puts their agent and client relationships first is going to go the extra mile. Our preferred lender, William Koedatich of Crown Home Mortgage, does just that. Will's biggest takeaways: 1. Team up with a great lender 2. Build a relationship with that lender and stay informed about the different options available to your clients 3. Sharpen your tools during a shifting market

Our biggest takeaway? Partner with Will! Not an agent? That's ok- there are plenty of nuggets here for you, too, so you can learn what to look for when choosing your lender.

Heather is the Founder and Owner of Ideas for Real Estate. Heather is a professional real estate marketer in Orlando, FL. As the founder of Ideas for Real Estate, she empowers agents to grow their businesses in modern, authentic ways. In this episode Heather shares ideas on how to prioritize your marketing strategy and use it effectively to reach your goals. Heather's 3 biggest take-aways: 1. Marketing is an opportunity to connect. 2. Lean into marketing that feel authentic to you. 3. Let your business plan be the foundation for your marketing plan.

Heather offered some FREE social media goodies for the holidays. Go to ideasforrealestate.com/holiday and use code: KLTpodcast Follow Heather on all the socials at @ideasforrealestate.com Visit ideasforrealestate.com for more information about Heather.

This episode was so popular we thought we'd share it again...

Christine Mandese is the owner of Plant Girl Shop in East Greenwich, RI. Like so many people in the post-pandemic era, Christine decided to pursue her passion for plants and floral design and made the big decision to leave her stable job as an elementary school Principal to open Plant Girl Shop! Christine shares how she did it and why it was such an important decision for her.

Christine's biggest takeaways:

If you don't don't love what you do, make a change.
Prioritize, create a vision board and set goals!
Make sure you have a support system.

For more information about Christine, visit https://www.plantgirlshop.com/

Follow her on Instagram

Follow her on Facebook

Adam Gaudet is the Founder and Owner of 603 Birch Realty in Concord, NH. But that's not all. Adam has built a reputation in the industry and his local community as someone who deeply cares about people, equality, inclusion, and giving back. In this episode, Adam shares this and tells us how he incorporates it into 603 Birch as a core value of the organization. While his achievements are impressive, it's the humanity at his core that stands out. Visit 603 Birch at https://www.603birchrealty.com/ Follow Adam on Instagram at https://www.instagram.com/adam__603/

In this episode, Betti talked to Russell Harris of Live 30A about his transition into real estate and how he is creating great relationships and becoming known as a trusted expert in the communities he serves. Russell is the embodiment of know, like, and trust in real estate and I’m thrilled to say he is my go-to Realtor in the beautiful Florida Panhandle. Check it out and learn why.

We chatted with Mike Ganino. Mike is a public speaking coach who teaches people how to use storytelling to captivate their audience, cultivate their on stage presence and feel confident doing so! Mike teaches all of this in his program called The Mike Drop Method which is, "that space where you show up unapologetically you and say the exact thing that your audience needs to hear to have an aha moment. It’s that moment when everyone is in awe of your authenticity." Visit Mike at https://www.mikeganino.com/ Find him on all the socials @mikeganino

Bill Boswell is definitely one to know, like, and trust! This episode taught us about Bill's journey to Operating Principal at Keller Williams Prosperity in Wayne, NJ. It's nothing short of amazing, and Bill's knowledge and expertise in the real estate industry are invaluable, to say the least. Bill shares his insights on the current real estate market, where he believes the future of real estate is heading, and how to build a sustainable real estate business for years to come. Bill's biggest takeaways: * Make building relationships with people in your pipeline your primary focus, and develop a system to help make it happen. * Systematize communication with clients in your day-to-day business. * Be hyper-aware of your energy, and bring the hard conversations back to the positive.

Ooooh this Episode is SO inspiring! Christine Mandese is the owner of Plant Girl Shop in East Greenwich, RI. Like so many people in the post-pandemic era, Christine decided to pursue her passion for plants and floral design and made the big decision to leave her stable job as an elementary school Principal to open Plant Girl Shop! Christine shares how she did it and why it was such an important decision for her. Christine's biggest takeaways: 1. If you don't don't love what you do, make a change. 2. Prioritize, create a vision board and set goals! 3. Make sure you have a support system.

For more information about Christine, visit https://www.plantgirlshop.com/   Follow her on Instagram   Follow her on Facebook

Coni Meyers is an author, trainer, and the Founder of CKM Solutions Group, an organization that helps individuals and businesses know how to prepare, survive and recover from natural disasters. She believes real estate professionals are perfectly aligned to save lives, property, and money while increasing their business all at the same time. In this chat, she shares how to stand out as a community leader, increase sales for your business and help individuals and companies be better prepared and more sustainable. Learn more about Coni at https://ckmsolutionsgroup.com/

Today we're replaying one of your favorites and ours too! In March, the Social Media Examiner hosts its annual Social Media Marketing World Conference. This year Betti attended virtually and came out bursting with excitement about all the new things she learned about social media and how to use it in your business. Grab your notebook, pen, or favorite online note-taker and tune in to discover her biggest takeaways. For more information about The Social Media Examiner and Social Media Marketing World, visit their website.

Barb Betts is a successful REALTOR®, Broker, and CEO (she and her husband own the RECollective in Long Beach, CA). She's also an Educator, Speaker, and Trainer with a passion for all things Real Estate. In this episode, Barb shares how she got into real estate, her strategies to build and grow her business, and how her approach has shifted with the onset of social media. She talks about her newest venture, Real Estate by Relationship, and how it's helping real estate professionals around the country prosper. Barb's three biggest takeaways: 1. The real estate business will always be about relationships. Find what works for you, implement it consistently, and it will always work. 2. Believe in yourself. "I wish I had believed in myself a long time ago." 3. Act as if....Barb says if you want something, act as if you already have it.

Learn more about Barb here: https://www.barbbetts.com/   Follow her on Instagram: https://www.instagram.com/barbbetts/   Follow her on Facebook: https://www.facebook.com/barbmbetts

Today we're replaying one of our most popular episodes with Linda O'Koniewski and Lisa Escue.

In this episode, we talked with Linda O' about her new venture, Zinnia, a new concept in the real estate space that delivers an all-in-one growth platform to teams and small brokerages. Lisa Escue, a top real estate agent in Trophy Club, TX, and her husband, Mark, took a leap of faith to become Zinnia's first client when they launched their new brokerage, Escue Real Estate. For more information about Zinnia, visit, growwithzinnia.com
For more information about Escue Real Estate, visit, escuerealestate.com

What started as a childhood dream became a reality for Molly McKinley. In this episode, Molly talks about her path to launching her new company, Intentional Together, how all her endeavors interconnect to form her new endeavor, and how having an intentional approach to business changes everything. Molly's top take-aways: 1. Trust the divine timing. You're exactly where you should be. 2. Develop, hone, and trust your intuition. 3. Align with nature.

For more information visit, intentionaltogether.com Grab a copy of Molly's book here.

Carl Carter is the son of Beverly Carter, a real estate broker in North Little Rock, Arkansas, who, in 2014, was kidnapped and murdered while showing a home. Her murder sparked a national conversation about REALTOR safety within the industry. Since her death, Carl Carter founded the Beverly Carter Foundation and has spoken to thousands of real estate agents across the U.S. about the importance of REALTOR safety. As the Spring market heats up, Carl talks about his mother's tragic death and how it could have been avoided.

Valerie Garcia believes that bravery and storytelling can change the way we do business. In this chat Val, shares why she's so passionate about storytelling, how to get started and how it can give you a competitive advantage in your business.

Robin Treasure believes that you have the power to achieve more success when you cultivate emotional intelligence with intuition. In this chat, she showed us how following your heart could help you achieve the success and the life you desire and deserve. Robin shares how she discovered the Heart-Powered Sales Method, what it means to be heart-powered, and how to use it as a competitive advantage.

In March, the Social Media Examiner hosts its annual Social Media Marketing World Conference. This year Betti attended virtually and came out bursting with excitement about all the new things she learned about social media and how to use it in your business. Grab your notebook, pen, or favorite online note-taker and tune in to discover her biggest takeaways.

Chelsea Peitz is a social media guru and Instagram QUEEN! Her goal is to make social media UNCOMPLICATED for real estate professionals by teaching us HOW to use social media to build a powerful personal brand. Chelsea gave us three strategies for building your personal brand on social:

1. Always give your perspective, advice, or opinion. Anyone can share market data, but only you can relay your point of view.

2. Tell me you're in the business without telling me you're in the business (think product placement). Your brand extends beyond selling homes.

3. Go to your profile. In one second, can someone describe who you are and what you're about? If not, start incorporating more of yourself.

Take a listen to this fun, feisty, and informative conversation.

Make sure to follow Chelsea on Instagram and visit her website https://chelseapeitz.com/

It's amazing how quickly 30 minutes roll when talking about things you love. In this episode, Betti and Christine answered the questions they ALWAYS get from clients. Here are some of the questions we tackled, 1. How do I time-block? 2. How do I set goals, and why are they important? 3. How should I allocate my commissions, and how much should I allot for marketing? 4. Is print dead or alive? 5. How should I level my listing? 6. What is the best way to brand myself? 7. Should I hire a social media agency to do my social media for me?

For more information about Escue Real Estate, click here!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

In this episode, we talked with Linda O' about her new venture, Zinnia, a new concept in the real estate space that delivers an all-in-one growth platform to teams and small brokerages. Lisa Escue, a top real estate agent in Trophy Club, TX, and her husband, Mark, took a leap of faith to become Zinnia's first client when they launched their new brokerage, Escue Real Estate. For more information about Zinnia, click here! For more information about Escue Real Estate, click here!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

The conversation with Debra Trappen is chock full of goodness. We chat about guiding words, reclaiming your power, aligning with your values; we talk about sisterhood circles (wait what?...ohhhh yeah) and how embracing who you are is a domino effect for creating joy and fulfillment in life and work.

• Follow Debra online! • Divine Sisterhood Circles

• Wolf Moon Meditation playlist

• Empowering You in '22

• Spill the Tea with Debra and Molly McKinley

• WomanUP!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

In this Episode, Betti and Christine share how they set intentions for the year ahead using their one word at the center of their intention. Find out more about using the one-word strategy and how it can put you on the path to achieving your goals! For more information and to learn how to choose YOUR guiding word, download Debra Trappen's 2022 Guiding Word Booklet!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Talk about doing what you love and loving what you do! There is no better example of this than Joe Russo. Joe shares his story about building his maple syrup business. He was in 9th grade when he tapped his first maple tree. Joe takes us through his journey to becoming the largest manufacturer of maple syrup in the world. Follow Joe online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Ooooh, Larry Gray. He's an investor, blogger, advisory board member for Black Legacy Partners, a proud Dad, husband, and supporter of women's empowerment! Larry's mom raised him and his brother. She was a single woman who did whatever it took to provide for her boys. Her example led Larry to believe in the importance of supporting women to build careers and find success!

Larry is an executive board member at WEI (Women's Empowerment Institute), a non-profit organization that educates and empowers underprivileged women to confidently go out and earn higher income levels for themselves and their families.

You'll find Larry to be inspiring and passionate about the cause.

Follow Larry on LinkedIn & Twitter!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

We continue the season of giving with a discussion with Raeann Whalen, the COO of Housing Families in Malden, Massachusetts. Housing Families is a non-profit organization in the Boston area that provides temporary and permanent housing for homeless families. They also provide food assistance, counseling and therapy, legal services, and youth programs. Raeann shared some of the biggest issues facing their clients and how Housing Families is providing a platform for individuals and families to work toward stable, permanent housing. Follow Housing Families online!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

It is Giving Season! This month Betti and I wanted to take a pause and recognize the work that local organizations like Table to Table are doing every day to support the people in their community. This week we spoke to Julie Kinner, VP of Operations from Table to Table. Table to Table started over 20 years ago with just a few volunteers who wanted to do something different to help people in need and make a huge difference in North Jersey. They now have over 200 food donors providing food to over 180 agencies to help feed the hungry. Table To Table is a prime example of an organization of people that genuinely care about their extended community and come from a place of giving. Oh, so very fitting for our Thanksgiving episode.

Follow Table to Table Online and sign up for I-Rescue!

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Lauren O'Brien doesn't consider herself a salesperson, and she's a relationship builder. She takes this job very seriously. She incorporates her attention to detail, organizational skills, consistency, and follow-up in everything she does. That might sound easy and replicable. Let me tell you; she has a secret sauce. She does it with a personal touch, so every client feels how genuinely she cares about them.

Follow Lauren online!

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Laura Monroe is the Global Head of Community at Inman News. She's an influencer and is incredibly smart, charismatic & wonderfully down-to-earth. She has a beautiful flow and grace about her, and she's innately curious. She works everyday to lift up those in her community including a group of theatrical teens. Tune in to hear more!

Follow Laura on Facebook!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Sue "Pinky" Benson is a successful Naples, FL REALTOR, keynote speaker, video influencer in the real estate space, but these are just her creds. Sue is authentic as they come, and the kind of person who exudes know like trust. In this episode, Sue takes us through her journey from Spring Hill to Naples and how she re-built her business by communicating her unique self through video and social media.

Follow Pinky on Instagram!

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Cindy Carava is a real estate agent serving the San Gabriel Valley in Southern California. She's so much more than that, though. She's warm, engaging, kind, and so interesting. After one conversation, we felt like we'd known her for years. Take a listen as Cindy shares her core values and discusses why well-being is her #1 core value.

Follow Cindy online and on Instagram!

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Our next guest shares his love of walking via his website and has written three books on the subject. Frank Ring believes that walking is the easiest way to get in shape and stay in shape. If you're not interested in walking now, you will be by the end of this episode! How does this relate to KnowLikeTrust? Tune in and find out!

Download Frank's FREE inspirational walking quotes here, and for more information about Frank visit his website & follow him on Instagram!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Christina Frei is a marketing consultant, author, and creator of the Generosity Practice mindset work and the Innate Marketing Genius tools and method. She helps entrepreneurs find their unique voice and marketing strategy, and she does so in the most thoughtful, mindful, and authentic way; she helps them find their superpower and teaches them how to use it to serve others in the best possible way. She has a book coming out, The Generosity Practice: 40 Days to Unstoppable.

Find Christina online, on Facebook & LinkedIn, and check out her new book, The Generosity Practice: 40 Days to Unstoppable. Available on Amazon and other booksellers online!

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The Generosity Practice: 40 Days to Unstoppable

Are you incorporating your core values into your day-to-day activities? Are you saying yes when you want to say no? Betti and Christine did Debra Trappen's core values exercise. In this episode, they share their 11 core values and explain how they incorporate them into their lives and how they relate to the know-like-trust factor.

Find Debra at DebraTrappen.com & download her FREE core values exercise!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Lisa Fritzky may be familiar to you. She's Betti's real estate business partner in North Jersey, and while they work very closely together, Lisa brings her own unique flavor to the team.

You can follow Lisa online, on Instagram, Facebook & LinkedIn!

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Our next guest knows how to dig deep into his community, and we were thrilled to talk to him about the positive effect it is having on his life and business. Russell Harris is a REALTOR in the Florida panhandle, he co-hosts the 30A Locals podcast with his lovely wife Michelle, and he happens to be our video/podcast editor!

You can follow Russell online, on YouTube and on Instagram here and here!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

In this episode, we are talking to Leslie MacRossie. Leslie is an entrepreneur, busy mom, and real estate matchmaker. In this chat, Leslie shares how she incorporates the Know, Like, Trust factor into her business online and offline. Some of Leslie's top tips are:

To build trust, you need to be all in 100%.
Show up consistently with your best self to serve those around you
Spend 20-30 minutes a day actively engaging with people on social media.

Follow Leslie on:
• Lark Realty
• Instagram
• Twitter
• Facebook
• LinkedIn

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

Join us and our guest, Debra Trappen, a public speaker, best-selling author, and empowerment coach. She shares her wisdom on the topic of Defining Core Values and how they guide each decision you make.

Find Debra at DebraTrappen.com
Download her FREE Core Values exercise
Share your story with WomanUp!

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!

When it comes to building your Know-Like-Trust factor, social media is the most efficient way to build trusted relationships, but how do you do that effectively and without spamming people? In this conversation Katie Lance, CEO of Katie Lance Consulting, shares her biggest dos and don'ts when it comes to social media for real estate.

For more information and tips, Find Katie at KatieLance.com. Download her FREE content calendar!
Subscribe to Katie's YouTube channel!
Follow Katie on Instagram!
Subscribe to The Katie Lance Podcast on your favorite podcast platform!

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In our first episode, Betti and Christine talk about the Know-Like-Trust factor, why they believe in it, how they apply it to life and business and why it's the special sauce for real estate!

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Join Real Estate experts Betti Russo and Christine George as they explore the integral task of building the Know, Like & Trust factor with clients, and establishing yourself as the authority in your marketplace.

Thanks for listening! Please rate this podcast and leave us a review. Join the discussion with Betti & Christine on Instagram!