Culture, Communication & Vision for your Brand: Recent Episodes
Shelby Jo
We explore business stories to understand how brands develop connections with ideal clients to grow a successful business.
CEO of Titan Impact Group Catherine Bell, tells her story of resilience and business building to elevate her to business to make an incredible social impact
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics website: www.shelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Linkedin:https://www.linkedin.com/in/catherinebell-tig/
website: TitanImpactGroup.com
Fritz Colinet, CEO of Retna Media, explores his entrepreneurial journey that transformed his artistic genius into a business that helps others. Whether a product or a service, a brand is the emotional connection to the ideal audience
Business Dynamics website: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Website: https://retnamedia.com/
Linkedin: https://www.linkedin.com/in/fritzcolinet/
Author, Speaker and facilitator Tina Greenbaum, CEO of Mastery under Pressure, explores her journey of entrepreneurship by helping people with an understanding of how their mind and physical being are intricately connected.
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics website: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Website: https://masteryunderpressure.com
Linkedin: lhttps://www.linkedin.com/in/tinagreenbaum/
Eric Levine, the first license holder of Gold’s Gym, learned the lessons of entrepreneurship and branding throughout his time at Gold’s Gym. Now he takes his genius into the world of education.
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics website: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Website:
Linkedin: https://www.linkedin.com/in/ericlevineglobal/
Website: https://steinbergsportsacademy.com/
Cherie White, CEO of Steadfast Development, talks about her journey as an entrepreneur. She how runs an all-female holistic land development company to help women have a home and a stable career.
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics website: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Website: http://steadfastdevelopments.com/
Linkedin: linkedin.com/in/cherie-white-679b49114
Powerlifting, half-marathon training, and holding onto the tension help build resilience in entrepreneurs
Nancy Brook, real estate broker investor, and professional powerlifter, tells us the story of her entrepreneurship journey. Through inspired action, Nancy continues to build her Montana real estate empire and guide others in making sound financial decisions
Business Dynamics: wwwshelbyjolong.com
Genius entrepreneur Anna Choi, Founder of SolJoy, Forbes Author, and 2x TEDx Speaker, serves high-achieving entrepreneurs to 10x their energy so they experience more joy, fulfillment, and aliveness.
Business Dynamics website: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Anna Choi website: https://soljoy.life/
Anna Choi linkedin: https://www.linkedin.com/in/annasunchoi/
The Apex Leadership Institute, with Shelby Jo Long, Dave Nordel, Melanie Schwarze, and Jennifer Reiser, looks to elevate the conversation about leadership and community. Based in Billings, Montana, they will host their launch event with Dr. Stephen Long on August 18th of this year.
Register for the event here: https://www.apexleadershipinstitute.com/
Eddie Rodriguez, CEO of The Franchise Tailor, explores his roots of entrepreneurship and his journey to helping others discover their next career in franchise ownership.
Eddie Rodriguez linkedin: https://www.linkedin.com/in/eddierodrigueztft/
Eddie Rodriguez website: https://www.thefranchisetailor.com/
Business Dynamics: www.shelbyjolong.com
Ira Bowman, CEO of Bowman digital media and best selling author, helps us understand the balance between entrepreneurship, your family and achieving your vision
Ira Bowman linkedin: https://www.linkedin.com/in/ira-bowman/
Ira Bowman website: https://bowmandigitalmedia.com/
Business Dynamics: www.shelbyjolong.com
Jessica Yarbrough, CEO & Expert Accelerator, discusses the keys to monetizing your expertise and creating a life of freedom by positioning your genius into a high-ticket offer. Step into a role of influence by tapping into your genius.
Jessica Yarbrough Website: https://getstarted.jessicayarbrough.com/optin1639460012013
Jessica Yarborough Linkedin: https://www.linkedin.com/in/jessicayarbrough-bizconsultant/
Business Dynamics: www.shelbyjolong.com
Robyn Clausen, David Bauer & Krysten Hansard help other private practice owners put the patient experience first. Hear their journey of how they transformed their successful business practices at Bauer & Clausen into a resource to help other private practice owners manage their business growth.
Business Dynamics: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Lisa Yeung MD and CEO of her coaching business, explores the journey of coping with her stress and burnout. She now helps clients deal with career and life stress with scientifically proven methods.
Connect:
Business Dynamics: wwwshelbyjolong.com
Lisa Yeung website:https://lisayeungmd.com
Lisa Yeung workshop : LisaYeungMD.com/StressWorkshop
Joel Phillips. CEO of Proshark and tech genius, talks about how technology can be used to help small businesses stand out in this noisy digital marketplace. AI can be at our fingertips to help better connect with our customers.
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Proshark: https://www.proshark.com/
Joel Phillips Linkedin: https://www.linkedin.com/in/joelphillips2/
A book is a great investment for your business, but authors make an emotional and financial commitment when they make the publishing leap. The Rogue Publishing Directors discuss what authors need to think about as they consider adding a book to their business assets. Director Shelby Jo Long talks about how a book adds credibility to your business. Director Susie Schaeffer explores the time and financial investment in the process of publishing. Director Jenifer Jas explores the emotional investment of the editing process and Director Scott Sery talks about the investment in the writing process,
Connect:
Strategic Advisor Board:
www.linkedin.com/company/strategic-advisor-board
Rogue Publishing Partners:
www.roguepublishingpartners.com
Shelby Jo Long:
https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Upcoming VIP book visioning and writing retreat, Let’s Get it Done, helps professional women authors get a plan for the book they have been waiting to write. Publishers, Susie Schaefer, Nadia Gaegea Pupa , and Tiffany Vakilian tell us about the benefit of this live writing retreat in January in gorgeous Temecula, California.
Connect:
Strategic Advisor Board:
www.linkedin.com/company/strategic-advisor-board
Rogue Publishing Partners:
www.roguepublishingpartners.com
Shelby Jo Long:
https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Susie Schaefer:
https://www.linkedin.com/in/%F0%9F%8D%8D-susie-schaefer-489753b/
Nadia Gagea Pupa:
https://www.linkedin.com/in/geagea/
Tiffany Vakilian:
https://www.linkedin.com/in/tiffanyvakilian/
Let’s Get it done:
https://www.letsgetitdone.today
In this episode, Juliana Kathman, CEO of Organized by Juliana, tells us about her business of transforming lives through simple steps in organizing your home. Her online program and one-on-one coaching helps people eliminate stress in their homes so they can. Join her 30 day challenge to organize your home before the holidays!
Juliana Kathman, CEO of Organized by JulianaConnect:Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Juliana Kathman linkedin: https://www.linkedin.com/in/organizedbyjuliana/
Website: www.organizedbyjuliana.com
In this episode, Phillip Lanos, CEO of Own the Rhythm and podcast host, helps a business create a deeper connection with their customers with his work in brand, entertainment and communication. We hear the story of his entrepreneurial journey and the creation of his business from his genius in performance and entertainment. The top lesson for business owners is to build your network and your community to create a thriving business.
Phillip LaosConnect: Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/Philip Lanos Linkedin: https://www.linkedin.com/in/philliplanos/
Website: philliplanos.com
Author of "I See Your Genius: Transform Your Idea into Income" Shelby Jo Long gives an informative speech in front of a live audience at the ACA convention in Colorado Springs!
Buy Now!
https://www.amazon.com/See-Your-Genius-Transform-Income/dp/B0B6XJBFBV
In this episode, CEO of Canvas Creek Team Building and author of “Quiet Leadership,” Karen Groez tells us her story of entrepreneurship. She helps leaders understand their power as they think about those moments of discovery in their lives. We can change the world with a whisper.
Karen Groez, CEO of Canvas Creek Team building
Connect:
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Business Dynamics: wwwshelbyjolong.com
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Dan Goodwin
Karen Groez: https://canvascreekteams.com
Karent Groez linkedin: https://www.linkedin.com/in/karen-grosz/
Description: Corey Willis, CEO of Knockout Lifestyle, tells his story about developing his business surrounding his passion for athletics and training. As a professional MMA fighter, he understands the importance of routine, intensity and sustainable habits to be a pro in your own life.
Connect:
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-board
Shelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Corey Willis facebook: https://www.facebook.com/corey.willis.92
This episode is about the use of a book in your business and the process of publishing featuring CEO Shelby Jo Long, COO Susie Schaefer, VP of publishing Chris O'Byrne, VP of writing, Scott Sery, and VP of editing, Jenifer Jas!
Shelby Jo Long:
shelbyjolong.com
Rogue Publishing Partners:
https://www.roguepublishingpartners.com/
In this episode, I am joined by Professor Steve Llano. We explore the foundations of communication, rhetoric, and connections to business, brand, and marketing. Taking his ideas out of the classroom, we launch a joint program "The Art of Leadership" for C-suite executives in the fall!
Shelby Jo Long:
shelbyjolong.com
Steve Llano's Vlog Site:
https://sophisticsteve.substack.com/
In this episode, Marianne Gobeil discusses her illumify method of executive coaching. Her executive coaching business helps transform leadership and influence in C suite leaders. Discover more about her coaching approach at illumifyinc.com
Shelby Jo Long:
www.shelbyjolong.com
Marianne Gobeil:
illumifying.com
Carla Green with Clarity Design Works, helps authors self publish. In this interview, we explore all areas of her business including editing, designing, and publishing, and how Clara and Clarity Design Works help clients choose the best custom strategy to achieve their business goals.
Rogue Publishing Partners:
https://www.roguepublishingpartners.com/
Shelby Jo Long:
www.shelbyjolong.com
Clarity Design Works:
https://claritydesignworks.com/
Danielle Perlin-Good, the Soul Aligned ghostwriter, tells us about her business in ghostwriting and book coaching for C-suite executives. She helps executives save time and add credibility to their business by helping tell their stories and perspectives on leadership.
For more information:
Rogue Publishing:
https://www.roguepublishingpartners.com/
Shelby Jo Long:
www.shelbyjolong.com
Danielle Perlin-Good
https://danielleperlingood.com/
In this episode of the Communication, Culture and Brand Podcast, we meet Melanie Kossen, CEO of Stillwater Hemp, producing and sells artisan-crafted CBD products out of 100% Montana-produced natural products. Her topical products help people manage their pain, sleep better, and live more comfortably. She also carries a line of CBD products to help pets. In this episode, we learn more about the Mountain Mama brand
The Mountain Mama can change your life with her CBD products!!
Connect:
Strategic Advisor Board: www.linkedin.com/company/strategic-advisor-boardShelby Jo Long: https://www.linkedin.com/in/shelby-jo-long-9a7b0620/
Website: https://www.stillwaterhemp.com/Melanie Kossen: https://www.facebook.com/mtnmamallc
Melanie Hershorn provides book marketing strategy for speakers, coaches & consultants who've written a nonfiction book and helps YOU leverage YOUR book to grow your online influence, sell more books & get more clients! In this podcast, Melanie and Shelby discuss both of their methods of making their client's product more successful!
Are you a successful entrepreneur?
Do you feel like it is time to scale?
Would you like to be able to expand your reach organically and bring in more clients at the same time?
Chris Anderson helps produce podcasts for successful entrepreneurs who are looking to grow their reach while bringing in more clients without sacrificing more than an hour a week.
Connect with him here!
https://www.facebook.com/groups/zerotopodcasthero
Instagram.com/chris.t.anderson
Book a call here!
https://calendly.com/christanderson/discoverysession?month=2021-09
Kelli Maxwell is the host of Campfire Hour Podcast and runs her own personal content creation business. Kelli works with entrepreneurs to break through boundaries, create original content, and develop strategies to grow you and your business to grow you and your business to heights you only dreamed of.
Connect with Kelli at these platforms!
LinkedIn: https://www.linkedin.com/in/kelli-maxwell/
Instagram: https://www.instagram.com/kelli.r.maxwell/?hl=en
Joel Phillips is the owner of Proshark Intelligent Digital Solutions, a software development and integration company focused on Digital Marketing and Security, and VP of Technology for the Strategic Advisor Board.
In the fourth episode of the Expertise Podcast, I interview Susie Schaefer from Finish the Book Publishing to learn how to write and publish your own book. Don't worry about a long process, because Susie will help you quickly get your book out!
We help business owners finally enjoy the business they worked so hard to build. Let us help you pivot your company during good times & the tough times!
In the second episode of my Expertise Project, I talked to Keith Bishop. Keith has turned his love of cars into a passion for helping people navigate the slippery slope of car buying by avoiding confrontations with car salesmen whose main goal is to sell you a car they own rather than helping you to buy a car that best fits your needs. Keith owns Clarity Automotive Group. Visit his website at www.clarityautogroup.com.
The first episode of the Expertise Project Podcast is out! Hailing from the tiny fishing town of Petersburg, Alaska, Jon Wanderaas brought his love for Alaskan fishermen and seafood to the lower 48 and is sharing them with the world through his company's website, Wild Alaskan Seafood Box - wildalaskanseafoodbox.com.
In this short podcast, learn about the Expertise Project and how you can transform your knowledge into a product.
As we prepare to enter 2021 in a couple of weeks, it's important to reflect on what we learned in 2020 to continue to grow our businesses.
Reach a different target audience. Dig into your offer to leverage current business relationships.
Monetize Your Expertise by joining my new program, The Expertise Project. With this program, you'll have a digital course you can sell to others that want to know what you know.
Help create solutions for others through your unique perspective. Utilize the power of your expertise in my new program, The Expertise Project. Join and create your own sellable online course.
We are forced to adapt to the outside economic environment in our small businesses. We make sense of our outside world, pivot our practices to meet demands of new customers, and adjust internally to meet new economic demands. This process of sensemaking helps our small business create systems for meeting additional outside challenges.
Focus your niche in your zone of expertise you can create that connection with your clients
Becoming the catalyst for business growth can happen when you tell your story and create a strong brand
How do we create more resilience in our business? Through the challenges in the previous months, we have been forced to adapt our business practices. Let's explore some methods to help us create resilience in our business and prepare for future challenges
We explore some methods to differentiate your business in the time where competition has moved online. Lets elevate our business from the online competition with a few dimple steps
Leadership in business today requires innovation and adaptation to the new customer behavior.
How do we create a culture of connection in our business in the time of social distancing? The human connection becomes even more important for businesses as we move forward. We explore a few strategies to create greater connections with employees and clients
When we approach our business transitions with growth in mind, we empower our employees and draw clients to our business.
Methods to strengthen and maintain your business culture in times of transition and economic challange.
Core values and principles are critical to reinforce in your business as the economy shifts. You have better relationships with employees, clients and ensure that referral and return service that aligns with your business offer.
Strategies to maintain your work - life balance while working remotely, kids at home and these. economic shifts
Shelby Jo Long-Hammond is the Director & CEO of Business Dynamic, a company teaching Organizational sense-making. Her consulting and executive coaching work has been with non-profit organizations, real estate agents, government agencies, and other small businesses. With her experience in the realm of business communication, she has been asked to speak for training sessions at several companies. She is also central to a new manager and advanced manager training sessions with a local university.
Shelby is a professor and director of the debate program at Rocky Mountain College since 2006. Her concentration in the world of communication centers around business communication. She teaches courses in Organizational Communication, Business Communication, Persuasion, Small Group Communication, Public Speaking, Political Communication and debate.
Shelby’s work in persuasion and debate has also inspired her to develop an advocacy and leadership training program in the Tribal Colleges in Montana. She interacts with students at the tribal colleges in collaborative small group work with local issues that spur discussion. Her collaboration has produced a creative advocacy network at these colleges that is drawing national attention. Shelby’s extensive experience in coaching a college debate program has taken her all over the world. She has worked with clients from Morocco, Bosnia, Slovenia, Mexico and Ireland.