Content Kettle (eCommerce Special): Recent Episodes
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Starting an online store may have gotten easy. But promoting your brand, reaching the right consumers and turning visits or queries into sales, is still overwhelming. In this podcast, hear from Founders and marketers of brands big and small, that made their mark in the market with strategies that came straight from experience and were driven by their passion. Skip the to-do articles on the internet and learn from the actual doers.
Bliss Diamond is a jewelry brand that celebrates exquisite craftsmanship and one-of-a-kind designs. This remarkable brand emerged from the founder's deep-rooted passion for design and the desire to create something truly special.
In the early days, the founder immersed herself in the realm of local goldsmiths, learning invaluable insights about design styles and understanding the customers' needs. With this knowledge, Bliss Diamond offers unique pieces that capture hearts and inspire admiration.
Harnessing the power of Instagram, Bliss Diamond strategically utilizes this popular platform as their primary marketing channel. With a focus on attracting more sales, they curate compelling content that captivates and entices their audience. Despite operating on a modest marketing budget, they prioritize quality and strive to create content that leaves a lasting impression.
Join us as we delve deeper into the growth story of Bliss Diamond. Tune into our conversation to gain complete insights.
Meaolaa is a dynamic marketplace that helps small direct-to-consumer (DTC) brands. With a steadfast commitment to purpose and curated experiences, Meaolaa has created a platform tailored for the next generation of conscious consumers. Their impressive roster boasts over 750 brands across six verticals, all sharing a common vision of fostering a community of purpose-driven, contemporary brands.
What distinguishes Meaolaa is its unwavering dedication to helping brands stand out in their marketplace. They go the extra mile by promoting their customers' products in unique and innovative ways, enabling them to effectively market their offerings and make an impact.
Embracing the power of Instagram marketing, they have harnessed its potential to benefit both their platform and the brands they support. Their expertise in leveraging this popular social media platform has proven instrumental in driving success and amplifying brand visibility.
Discover the key insights and why partnering with platforms like Meaolaa can unlock new opportunities for growth.
Tune in to our podcast and unravel the secrets of successful marketplace strategies.
Leafy Affair is India's top botanical lifestyle brand that celebrates nature's serene beauty. With an unwavering dedication to precision and craftsmanship, Leafy Affair searches far and wide for a diverse selection of flowers, seeds, and botanicals. These precious treasures are transformed with meticulous care into stunning designs, creating exquisite keepsakes that captivate people of all ages and genders.
What began as a simple curiosity in 2016 has blossomed into a thriving business for the founder of Leafy Affair. Driven by a deep passion for botanicals, she embarked on an incredible journey to bring the elegance of nature into the lives of others.
At the heart of their marketing strategy lies the power of content. Leafy Affair puts significant effort into crafting valuable posts that resonate with their audience. The founder understands the importance of aesthetics and ensures that every piece of content is imaginative and relatable. Starting with personally captured photographs, she has successfully nurtured a team that shares the brand's unique aesthetic vision.
The brand reached new heights after an exciting appearance on Shark Tank India. Viral content featuring the esteemed guests of the show propelled Leafy Affair's business to new horizons, captivating an even wider audience.
Leafy Affair's philosophy revolves around the essence of quality content, regardless of follower count. They firmly believe that genuine efforts to create something beautiful will yield long-term rewards, fostering a loyal and appreciative community.
Tune in to our podcast episode to delve deeper into the enchanting world of Leafy Affair and hear their inspiring story firsthand.
Fix My Curls is the go-to haircare brand for women with curly hair. They’re more than just products – a community of curly heads coming together to share their hair journeys and support one another.
The brand was born out of the founder's personal struggle to find suitable haircare solutions for her own curly hair. Realizing that many women faced the same challenge, she created a brand to meet their unique needs and empower them in their haircare routines.
Fix My Curls found success by leveraging Facebook communities where women actively sought out haircare products. Their marketing strategy revolves around creating valuable content at every stage of the marketing process. They target specific audiences and provide educational content to engage with their community and establish themselves as trusted experts.
To reach a wider audience and boost sales, Fix My Curls embraced influencer marketing and user-generated content on Instagram. They connect with a larger audience and build trust by showcasing real results and customer testimonials. They also closely monitor industry trends and competitors, always looking for ways to add their own twist and enhance the customer experience.
During our podcast conversation, we dove into the art of running ads tailored to different stages of the marketing journey.
Tune in to listen to the entire conversation.
Lemonade is India's top destination for personalized gifting solutions. Created with a vision to bridge the gap between extravagant and budget-friendly gifts, they have captured the hearts of countless individuals with their unique and thoughtful offerings.
At the heart of Lemonade's marketing strategy is the founder, who possesses a natural talent for photography. Their content is meticulously curated to exude an aesthetic appeal, captivating their target audience and leaving a lasting impression.
Content marketing and paid advertising have played pivotal roles in Lemonade's quest to attract more customers. However, it's their ingenious "gift with purchase" campaigns that have truly propelled their success. With every purchase, customers are treated to a delightful gift, and as the average order value increases, the value of the gift proportionally escalates. Additionally, strategic collaborations with other brands have provided a compelling reason to share their remarkable products with an even wider audience.
If you're eager to gain deeper insights into Lemonade's remarkable marketing strategy, join us as we delve into an enlightening conversation on our podcast.
Artificient is a brand committed to crafting invaluable planners for Ramadan. What began as a passion for the founder, driven by a desire to organize and optimize her life, has blossomed into a thriving venture. Starting with her college friends, who quickly became fans of her meticulously designed planners, Artificient found its humble beginnings on Instagram.
Distinct from other planners in the market, these specialized creations cater specifically to the sacred occasion of Ramadan, captivating customers with their unique features and unparalleled usefulness.
At the core of Artificient's marketing strategy lies the creation of engaging reels that revolve around the art of planning and self-organization. These captivating visual snippets offer invaluable insights and tips for a more fulfilling Ramadan experience.
In this episode, we delve deeper into the journey of Artificient, gaining exclusive insights from the founder herself. Tune in now to listen to the complete episode.
Wakao is India's pioneering brand that creates products from the extraordinary superfood - Jackfruit. This Goa-based sustainable food brand is on a mission to positively impact the planet through their handpicked natural offerings.
The visionary founder of Wakao recognized the unfortunate reality of jackfruits going to waste in India and saw the potential that could be unlocked. With a clear and educational branding approach, they embarked on a journey to introduce this unique product. To ensure customers enjoy their jackfruit creations, recipe cards were thoughtfully included, guaranteeing the perfect cooking experience and delighting their loyal customer base.
Wakao has been actively engaged in pop-ups and collaborative efforts, connecting with diverse individuals. Their focus extends beyond the direct consumer market, reaching out to cafes and restaurants, and enriching the culinary landscape with the wonders of jackfruit.
A significant turning point came when Wakao caught the attention of Shark Tank India. Since then, they have made rapid strides toward their goals, propelled by newfound exposure and opportunities.
Listen to our episode as we dive into a fascinating conversation with the founder of Wakao, uncovering his inspiring journey and vision for a sustainable future.
Zymrat is an Indian activewear brand redefining the industry with cutting-edge products crafted from the finest fabrics, all at India-friendly prices.
What sets Zymrat apart is its incredible community of athletes who go above and beyond, becoming true advocates of the brand. Their passion and dedication create a powerful bond that resonates with athletes and enthusiasts alike.
In an era where the spotlight has shifted from celebrities to influencers, Zymrat recognizes this shift and has strategically prioritized influencers. By staying in tune with the latest trends on platforms like Instagram, they not only provide value but also foster a genuine connection with their audience.
Zymrat's campaigns are driven by conversations with their influencers, enabling them to understand their daily challenges. By collecting valuable insights and thoughts, Zymrat curates experiences that resonate with individuals personally.
Their story is both inspiring and captivating, showcasing their unwavering commitment to elevating the activewear experience. Tune in to our podcast episode to hear about their extraordinary journey.
Minimul is a sustainable brand that creates women's clothing, apparel, and home furnishings with minimal use of resources, chemicals, and labor. They use eco-friendly materials like coconut shell buttons and 99% paper packaging and completely avoid plastic. Their designs are basic and minimal, catering to everyday essentials that are affordable for everyone.
The founder strongly believes in giving her best and putting in all the effort to make things work. She believes that there is no backup plan and the only way to succeed is to give your all.
One of the brand's key focuses is minimalism, creating simple yet elegant products with the highest quality materials. This attention to detail has helped them create a loyal customer base.
The founder is the face of the brand and often shares her journey and latest products with the audience. This personal touch has helped the brand connect with customers on a deeper level.
On social media, Minimul showcases their products in detail with a minimalistic Instagram feed. This approach has helped them stand out in the crowded market and become a leader in the minimalist fashion space.
Babli is a women's sustainable clothing brand that stands out in the market.
The brand is known for its incredible Indian women's clothing, all offered at an affordable price. What sets Babli apart is their commitment to leveraging Instagram trends to reach a wider audience. They have successfully used Instagram reels and user-generated content to showcase their products in a creative and engaging way.
The brand's dedication to high-quality content and strong Instagram marketing is inspiring. Babli understands the importance of great packaging and has made it a priority since day one to create an exciting impression on their customers.
In addition to their beautiful products, Babli also creates behind-the-scenes content to show the people and authenticity behind the brand. This helps to build trust and a deeper connection with their audience.
Tune in to our new episode to listen to the entire conversation and learn more about Babli's marketing strategies
Pine Cone - a unique home decor initiative that celebrates the lesser-known crafts of India, all handmade with love by artisans in remote parts of rural India. What sets Pine Cone apart is their unwavering focus on giving these talented artisans an opportunity to work within their own communities.
Pine Cone's Instagram marketing strategy is all about embracing the "slowlife" and showcasing the beauty of it through their stunning products. One of the most successful ways they achieve this is by attending pop-ups, where they can showcase their products and proudly highlight the incredible efforts that go into creating each piece.
But that's not all - Pine Cone is also deeply committed to minimalism and sustainability, ensuring that their brand stays eco-friendly and avoiding using plastics in their packaging. It's truly inspiring to see a brand that not only creates beautiful products, but also strives to make a positive impact on the world.
A Curve Story is a brand that creates clothes for women of all sizes. The founder believes that the notion of an "ideal body type" is unfair to those whose bodies do not conform to unrealistic standards set by society and high-fashion.
They prioritize designing clothes that fit each unique body and empower women to feel confident and love themselves. During the pandemic, their mission became even more important as people struggled with body image issues and searched for comfortable clothing options. A Curve Story celebrated this diversity and made sure everyone felt seen and heard.
Unlike other Indian brands, A Curve Story focuses on personalized content that considers each customer's needs and vulnerabilities. They aim to maintain an authentic and relatable tone across all communication channels.
To promote inclusivity, A Curve Story features their own customers as models, providing honest feedback and empowering people to feel accepted and confident in what they wear. This approach has helped them build a loyal following of brand advocates.
Niblerzz - the homegrown brand on a mission to revolutionize how we enjoy candies! This clean-label, guilt-free candy is a labor of love from two friends who are determined to break the mold of traditional sweets. Drawing inspiration from their shared experiences in the industry, Niblerzz has a unique perspective on what makes a candy truly irresistible.
To spread the word about their innovative product, Niblerzz focuses on creating engaging content that resonates with their audience. From dynamic Instagram feeds with vibrant colors and catchy content, they go above and beyond to provide a personal touch that sets them apart from the competition.
At the heart of Niblerzz's philosophy is their commitment to creating healthy and delicious candies. They believe in using content marketing to educate their target audience about the benefits of their guilt-free treats.
What's more, Niblerzz understands the importance of feedback from their customers. They prefer sending their products directly to their genuine customers instead of investing in influencers. This helps them gather valuable insights and improve their product offerings for the benefit of their loyal fans.
Dr. Vaidya is a distinguished Ayurvedic brand in India, known for their all-natural formulations that are the fundamental building blocks of holistic health solutions and wellness. With a legacy that spans generations, their unwavering dedication to their practice has successfully treated thousands of patients for over a century, and they have perfected their unique blends to deliver the promise of good health for all.
To continuously improve their products, Dr. Vaidya recognizes the importance of gathering regular customer feedback to gain insight into their challenges. They understand that customers trust user-generated content and influencer endorsements more than traditional advertisements or celebrity endorsements.
To keep their customers engaged and informed about the health benefits of their products, Dr. Vaidya prioritizes using WhatsApp groups to share daily content. Their educational strategy is designed to make Ayurveda more accessible to customers, with easily digestible content that keeps them engaged and prevents boredom.
Hapiso, a brand that is dedicated to promoting a more environmentally conscious way of life, strives to provide safe and guilt-free products to its consumers. By making these products more accessible, Hapiso is enabling a larger audience to participate in sustainable living practices.
Their innovative approach eliminates the need for overdosing, preserving fabrics and keeping clothes looking bright for longer periods of time.
Starting as a home-based experiment with laundry pods, Hapiso tested their product with a small group of friends and family members to assess its effectiveness in cleaning clothes.
Through Instagram, Hapiso creates relatable content that highlights the struggles of traditional detergent use and the benefits of using laundry pods. This includes short-form video content such as reels and stories.
The brand's packaging is eco-friendly and minimalist, reflecting their commitment to sustainability. Hapiso takes pride in its eco-friendly ethos and has received positive feedback from customers who appreciate this approach.
Acknowledging that the product has recurring use, Hapiso introduced a subscription model based on feedback from their customers.
Madder Much, a brand created by Studio Indieco, is dedicated to fostering collaboration and creativity. They aim to inspire makers, and writers to share their journeys and contribute to a more thoughtful and sustainable practice.
Their celebration of Indian craftsmanship highlights the beautiful and natural colors that are derived from nature.
Madder Much credits their success to their commitment to good design and high-quality products, consistently delivering value over time, setting them apart in a crowded market.
Their Instagram strategy constantly evolves to keep things fresh and engaging for their audience. They experiment with various designs and concepts, understanding that staying stagnant can quickly lose their audience's attention.
The founder's decision to work alongside the artisans and showcase the human element of the brand has been a game-changer for Madder Much. By sharing behind-the-scenes glimpses of events, the making of their products, and the people behind the brand, they have been able to establish a strong connection with their customers.
Madder Much prides itself on being authentic and transparent. They openly share their journey and even their mistakes, generating curiosity and excitement among their audience, who eagerly anticipate new offerings and flavors.
Bare Necessities is an Indian sustainable personal care brand that creates eco-friendly alternatives to everyday products. Their core philosophy revolves around creating products that are gentle on the environment, good for the body, and mindful of the wallet.
What sets Bare Necessities apart from its competitors is their commitment to reducing waste and minimizing their environmental impact. They achieve this by using natural ingredients, compostable packaging, and reusable containers, eliminating the need for single-use plastic.
Their content creation process revolves around the team coming up with ideas and what's happening around. When it comes to reels, what they do is show the behind the scenes, the team working on a project, and of course a few things that are related to their products.
They invest heavily in educating people about sustainability, as they believe content marketing is the way to build a brand and educate customers about the niche.
We had an insightful conversation on more things, so dive into the podcast to listen to it.
Papacream is a premium ice cream brand with unique flavors that caters to a large audience in India.
What sets Papacream apart from its competitors is their dynamic marketing strategy. They started off by using traditional PR methods like print media, newspaper and other publications. However, their focus has now shifted towards social media platforms like Instagram, where they display their products in various setups and add a unique story to each one.
The brand's core focus is messaging and branding. They use simple color palettes and maintain a clear, concise message. They keep their ad copies for ice cream and cakes quirky and crispy by using playful language.
On Instagram, Papacream's visual identity is well-defined, and they focus heavily on creating engaging reels. The brand's founder is often featured as the face of the brand, and they frequently share behind-the-scenes glimpses of events, the making of their ice creams, and the people behind the brand.
Papacream believes in projecting their brand as authentic and transparent. Even when they make mistakes, they are open about it, sharing the process of exploring a new flavor and how long it took to develop it. This approach generates curiosity among their customers, who eagerly await the launch of new flavors.
Be Aside is a comfortable loungewear brand for both men and women.
The brand was born during the COVID-19 pandemic when people were looking for comfortable yet presentable clothes to wear at home. The founder of Be Aside, along with her mother-in-law, realized that they needed something to wear that would be suitable for casual outings like grocery shopping or getting coffee, without having to wear heavy denim or traditional Indian wear that can be uncomfortable in the hot summer months.
They found the perfect solution in loungewear and began creating products that catered to this need.
Initially, their marketing strategy was simple: post pictures of their products on Instagram. However, they soon realized this approach wasn't yielding the desired results, so they began doing photo shoots in different locations and promoting their products.
Be Aside believes in taking things one step at a time, focusing on consistency and producing high-quality products. As a result, they could approach celebrities to do ads wearing their products. They believe sticking to your quality will bring results over time and they stick to that mantra.
Be Aside doesn't have its own website but is on different marketplaces. They feel that being present on various platforms helps them build credibility and grow faster.
SkinWorks, a beauty brand that offers freshly handmade skincare products made with love just for you. Nehaa Juneja founded SkinWorks, whose passion for skincare and beauty began when she witnessed her mother making magic potions right in their kitchen.
They began their journey by experimenting with making skincare products at home and attending flea markets to give away free products for people to try.
Skinworks' marketing strategy is unique. Instead of focusing on influencer marketing, they opted for small influencers and users to use their products and share content with them. As a new brand, they believed that pouring money into advertisements might not be the best option. Instead, they focused on bartering, sending across products to people and acquiring them as customers.
Their main focus was on free sampling at pop-up shops to acquire customers. The founders of Skinworks believed that by providing free samples, people could try their products and decide if they wanted to buy them. This strategy helped them build a loyal customer base.
As a skincare brand, Skinworks' main goal was to create natural skincare products that people could use without worrying about harmful chemicals. They believed that everyone deserves access to natural skincare products that are both safe and effective.
Handflys is a customized gifting solution brand based in India. The brand emphasizes building customer trust, as customized products cannot only be resold once rejected.
The founder shares that the brand's significant sales increased when she showed her face on social media. This personal touch helped to establish a deeper level of trust with customers.
She would frequently come on Instagram live, and share details about her DIY workshops which eventually caught people's attention and generated more revenue.
However, Handflys faced challenges with shipping products through cash on delivery (COD), as many products would be returned and could not be resold.
The founder believes consistent content creation is key to driving sales through organic marketing. By repeatedly engaging with customers through videos and other content, they may eventually inquire about pricing and make a purchase. Overall, Handfys strives to provide high-quality customized gifts while building customer trust.
Cava is a go-to athleisure brand for both men and women. From hitting the gym to traveling in style, Cava has made a name for itself as a top choice for those looking to stay trendy and comfortable.
The brand was born during the pandemic, when the founders realized there was a gap in the Indian market for stylish, high-quality athleisure wear. Rather than settling for international brands, they took matters into their own hands and began designing their own products.
One of the keys to Cava’s success is their commitment to product testing. The founders try out each product themselves, experimenting with different designs until they find the perfect balance of comfort and style. Only then do they launch it to the public.
But creating great products is only one piece of the puzzle. Cava also has a unique marketing strategy that prioritizes customer feedback and creating content that adds value beyond just showcasing their products. By hosting pop-up events and inviting customers to share their thoughts on the brand, Cava ensures that their products meet the needs and preferences of their audience.
When it comes to content, Cava takes a customer-centric approach. They understand that people need a strong reason to follow a brand, and aim to provide that reason by offering styling tips and advice on how to dress well. By going beyond simply showing off their products, Cava is building a loyal following of customers who appreciate the brand’s attention to detail and commitment to quality.
So if you’re looking for stylish athleisure wear that won’t sacrifice comfort, look no further than Cava. Tune in now to learn more about this exciting brand!
Get ready to hear the story behind Sleepy Owl, the homegrown Indian instant coffee brand that’s taking the market by storm with its flavored instant coffee.
With 90% of their content creation done in-house, Sleepy Owl values authenticity and transparency. Their focus is on promoting the brand, rather than just the product, recognizing that a strong brand personality can help sell the product better. And they know the importance of nailing the product-market fit before building their brand.
Sleepy Owl is known for its creative and viral ads, like the mute ad that made people stop skipping the ad and actually watch it. They experiment with different formats and creatives for ads, knowing that not everything will work, but the effort is worth it when something takes off.
Their long-form videos on YouTube showcase their work culture and team, emphasizing that their coffee is not only delicious, but essential for a productive day. And they’re always trying innovative campaigns to engage their audience and turn them into brand advocates.
The Sleepy Owl team believes that the key to success is putting your heart and soul into your brand, and going all-in on executing your product sharply. And being verified on Instagram has helped them build legitimacy and trust with their consumers.
So, if you’re looking for a lesson in building a successful brand, tune in to hear Sleepy Owl’s inspiring story and their pro tips for budding entrepreneurs.
Want to try their coffee? Here's a coupon code from us: SLEEPYOWL15
Ziniosa - India’s first subscription-based rental service for luxurious handbags. If you’re a fashion lover and love to experiment with your style, then you must listen to this episode.
Ziniosa is unique and pocket-friendly, and their team of fashion lovers and technology enthusiasts wants to change the way India shops. They are revolutionizing the concept of luxury fashion by providing their customers with handpicked bags and longer rental periods, eliminating confusion and reducing shopping time. All their products are 100% authentic, and they believe in eliminating the use of fake products. With Ziniosa, customers get genuine bags straight from the brands.
In this episode, we will be discussing Ziniosa’s marketing strategy, which revolves around educating customers on the normalcy of renting. They aim to eliminate the hesitation people feel when renting expensive products, and they believe that their target audience, Gen Z, talks openly about renting.Ziniosa relies heavily on collaborations and goes live on Instagram to educate their customers. They use data from their customers to create content that resonates with their target audience.As a second-hand product company, Ziniosa understands the importance of making their product descriptions detailed and clear. This approach has helped them gain the trust of their customers.So if you’re looking for an affordable way to experiment with luxury fashion, tune in to this episode and learn more about Ziniosa.
A maternity clothing brand born out of a personal need and preference, Put-chi is now one of the leading names out there that focuses on designing a clothing range that pregnant women could feel comfortable, yet stylish in. They have been focused on ensuring that mothers-to-be and new mothers find the best of clothing quality during their journey, personalising everything - including the packaging!
In this episode, we spoke to Deepika Thiyagarajan, the Founder of Put-chi all about how she started the brand and its vision and mission for the long-term. We also do a deep dive into the content strategy they have been making use of to present their clothing line in the most raw and engaging way through their customers (aka their brand advocates). Deepika also shares how building a community around her brand has helped her develop new product ideas and reach new audiences over time. Tune in to know more!
To know more about the brand, visit their online store.
A brand that started out as a food blog back in 2009, led to Apeksha Jain founding The Gourmet Jar. From what started as experiments to come up with different types of jams in her own kitchen and sending it over to friends and family for feedback, turned into a whole business opportunity owing to the unique recipes and of course, the yummy taste! Today, The Gourmet Jar is one of the most loved brands online that continues to experiment and present the finest gourmet condiments to their audience.
In this podcast episode, we talk to Apeksha about how she started out this unique food business, what keeps her driven to experiment with recipes, the strategies she used to sell on Facebook and Twitter, their business model pivot to also focus on selling to hotels and cafes, and more importantly, how creating a lot of how-to content, collaborating with like-minded brands and hosting giveaways has led to their growth. Tune in for all the insights!
If you want to know more about The Gourmet Jar, visit their website.
A brand that was simply started off as a hobby and with an interest in perfumes, soon took to hosting workshops to teach people how to make perfumes. And today, it is one of the most loved brands online when it comes to personalised perfumes. From selling perfumes made at her workshops at home, Nikita, the Founder grew to hosting these perfume making sessions at corporates and other events.
In this episode, we speak to her about the marketing strategies she has used to grow the brand from scratch. She talks about how user generated content works better than influencer marketing owing to its authenticity and how it comes across as a recommendation to friends and family, which leads to more awareness and definitely more converions!
To know more about the brand, visit their website.
The Sweet Blend is a venture started by Anand & Company - established in the year 1976, aims to serve happiness in the form of handcrafted sweets. Muskaan and Nikita grew up watching sweets being made and the joy it brings to people, and the brand aims to take their grandfather’s vision further by curating the most indulgent and authentic Indian sweets inspired by the diverse culinary cultures across the country.
While the brand has been in the market for almost 40 years now, the Founders have recently taken to establishing an online store for it. Talking about the brand's marketing strategy, the two share how keeping their communication simple has helped them sell products even in a noisy industry. In this episode, we talk to them about their research process, how they approach content creatives and consistently maintain an aesthetic feed while ensuring the highest quality of content.
To know more about the brand, visit their website.
Le-vanza is a fast-growing Indian ayurvedic brand that started out from the humble home of Sherif Arora. Today, a brand that was started by his mother, is on its way to addressing a global target market with its products, keeping their core focus on educating consumers over promoting deals and discounts.
As a brand that caters to a very defined target audience, Le-vanza has been extensively making use of content marketing. They believe that consumers should find their brand and its products while seeking for solutions to their problems, and make a purchase when they are fully educated about the benefits they can offer. While they have been experimenting with ad campaigns often, they believe educational content is the best way to sell - especially if you're selling healthcare, wellness (in their case, ayurveda) products. So in this episode, we get talking to the man himself about how he strategizes content across all channels to reach his target audience and engage them proactively!
To know more about Le-vanza, visit their online store here.
Nuutjob is an intimate hygiene brand for men started by two sisters. Stemming from a thorough research on health and wellness products available for men, the brand aims to provide complete hygiene solutions for men to prevent infections and ringworms. The pharmaceutical, health and wellness brand has also been featured on Shark Tank India for serving an under-served consumer market.
In this episode, we talk to Ananya Maloo, the Founder of Nuutjob. From understanding the challenges they faced as women founders in market research to how they have taken on a unique tone of voice to educate their audience in a fun manner about intimate hygiene, we deep dive into their social media strategy and how they keep up with all the trends despite the industry they are in. Tune in!
Visit their website to know more.
From buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for sneaker care products in India. That's how Sneakare began, and today it is one of the brands that has also been seen on Shark Tank India for their unique ideas!
The brand realised that a lot of their audience had to be introduced to sneaker care products. So they started to leverage content marketing to take the education-first approach to introducing different shoe care products and crates. From creating relatable content that was fun and an every day experience for many to doing giveaways, the brand has been experiment with different content types to reach their audience. In this episode, we get talking with the Founder himself, Krishnav Dhingra for a deep dive into their growth.
Visit their website to know more.
A brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown representation in dolls proactively through their handmade toys.
The Founder has been using Instagram to create and share audience-first content to reach out to mothers and encourage them to be the force of change behind the bigger problem. In this episode, we talk to her about how she started the brand, what keeps her driven and how she is using Instagram to market the brand's vision amidst all the noise. Tune in!
Want to know more about the brand?
Visit the website today.
Twee In One is one of its kinds, eco-friendly fashion and clothing brand that is focused on making sustainable fashion a reality. The brand specialises in creating products that offer two looks in one, giving fashion a whole new meaning. They are rapidly solving the problem for women who want to travel for work and events without having to pack too much. Having been featured on Shark Tank India and an Amul ad, we decided to get talking with the brand to understand what marketing strategies have led them to reaching their target audience.
In this episode, we talk to Niti Singhal, the Founder of Twee in One, who studied fashion designing in Milan and is bringing this unique style to Indian dresses. We deep dive into their social media marketing strategy for Instagram, and why she believes showing the person behind the brand is what leads to growth. Tune in right away to get more insight!
If you want to learn more about Twee In One, visit their website.
India's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective, safe and backed by cited scientific research; with a goal to solve most skincare problems without people having to seek prescriptions from costly dermatology clinics.
To cut through the noise in the beauty and cosmetics industry, the brand has focused on using its own story and brand authenticity as their key marketing strategy. They leverage human to human marketing by showing the people behind the products, using the opportunity to display transparency and win consumer trust while educating them. In this episode, we have Harini Sivakumar, the Founder of Earth Rhythm, sharing how she started the brand and how she is able to consistently leverage these strategies to reach their target market.
Tune in now!
Learn more about Earthy Rhythm here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
An Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during Shark Tank India for their unique take to the coffee industry.
In this episode, we get talking with Bhupendar Madaan, the Founder of Theka Coffee to understand how he came up with the idea for the brand and the marketing strategies he has been putting to work to make it succeed. We also deep dive into their popular campaign, Gabru, that won hearts similar to how ZooZoos did for Vodafone, and how influencer marketing has become a primary source of revenue for the business. In addition to that, we are also discussing how their in-house team takes care of creating content for social media, and the importance of keeping a close watch on your ROI.
Tune in for all the insights!
Visit Theka Coffee to know more.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
An Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and strong; but more importantly, recognisable and loved by whoever wears them.
In this episode, we talk to the Founder of the brand, Nadia about why she started the brand, finding her niche and how maintaining her unique selling proposition has turned into a marketing strategy for the business. We also touch upon how the brand makes use of social media to present their brand, creating content that is as authentic as their prints.
Tune in to learn from the Founder's experience or visit their store to know more.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Palette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury cosmetics to the market and make caring for yourself, nothing but a cheerful experience.
One of their key eCommerce marketing strategies has been all about ensuring the highest quality of products and maintain authenticity in an otherwise noisy market of the beauty and cosmetics industry. In this episode, we speak to the two Founders about all the ways in which they launched the brand in the market and established a consumer base without chasing unrealistic standards set by competition. We also deep dive into why they believe quality content on social media, including good photography and videos is crucial for brands to focus on, from day one.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon luxury ready-to-wear brand for women, we talk about using offline events and influencer marketing strategically to reach a targeted audience in this ever-increasingly competitive industry, with the Founder - Meriem Nour.
To give more background on the brand, Meriem Nour is a self-taught Moroccan designer. Her brand, Hanout Boutique is based in Marrakech with its workshops and boutique located in the historic center of the city. Her collections come with an influence of the Victorian times owing to the years she spent in England and have a natural affinity for the Seventies and Rock culture.
Tune in to the episode to learn how offline and online marketing strategies can be the hack to reaching your audience.
If you want to know more about the brand, visit their store here.
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Following your passion and turning interests into a business is not easy. But Michelle Rose Quadros, an Architect by profession took the leap of faith and started a brand called Rose Art from her hostel room to sell gifting options with customizations. From cards, laptop stickers, note pads, keychains and so much more, the brand is full of creative energy and has paved its way into the hearts on many. In this episode, we speak with them on their journey to going online, how they leveraged Instagram and established a name for themselves using authenticity as their key strategy.
If you haven't already, visit their store today.
The Indian coffee market is fast evolving owing to the palette change of consumers. While this indicates the opening of a new opportunity for coffee brands, it also means more competition for consumer attention. In this episode, we decided to invite the Founder of Tribal Brew, an authentic Indian coffee brand, founded by Shivani R and her college friends to share their experience of getting started and establishing a market for themselves in these noisy times.
But while you're at it, don't forget to visit their website for a truly unique coffee experience here.
Building a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own products and marketing them.
So we decided to get the Co-Founder of The Good Route, an online marketplace for sustainable businesses to put their best foot forward to meet consumer needs with conscious products. In this episode, we're talking all about building out a loyal community before starting to develop your own products and leveraging a value-driven approach to reach your target audience.
If you haven't met The Good Route yet, visit their website today.
Started by the sister duo, Amolika Maheshwari and Devika Maheshwari, AM:DM is a platform to bridge the gap between the visionary and the pragmatic. The brand’s goal is to provide a platform where entrepreneurs can showcase their creative designs, increase brand awareness, build credibility, and lead consumers into a world of sustainable and ethical fashion through their products. In this episode, we’re going to talk about how the two have leveraged social media channels to not just partner and collaborate with brands, but market their products in a whole new authentic way. Tune in to uncover how AM:DM plans its social media content for high engagement!
Kilobeaters, a healthy food and nutrition brand, based out of Pune, is making waves for their collection of the yummiest high protein and low carb snacks for everyone. Having made their way into the market through personal experiences, needs and hence a true understanding of their target market, the brand has been focusing on conscious growth across different demographics. With a no-frills approach to launching new products and marketing them in a highly competitive space, Kilobeaters is doing it all by staying true to their vision, mission and story.
In this episode, Shyma Menon speaks about her brand, how it all started, the things they keep in mind when creating marketing strategies to promote her business, and her hot take on influencer marketing! Tune in right away.
Looking for a healthy snack while you're at it? Don't forget to visit their store.
Blue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to meet.
In this episode, we have the Chief Commercial Officer or Blue Tribe Foods, Sohil Wazir, talking about how they started, and they used a content-first approach to reach their target audience and capture the market.
Tune in if you’ve been looking for DTC content marketing and collaboration marketing examples.
Haven’t met Blue Tribe yet? Visit their store here.
The Umbrella Store is a cute, lifestyle retail brand in the home decor, apparel, & gifting space. They have created and curated collectables across a varied collection from all over the world, with a lot of love and care. They have been winning hearts through their products and content that is sure to grab your attention.
So we got the Founder, Davneet Kaur, on the podcast to share her story and marketing tips with others in the industry.
PS. If you have been shying away from focusing on product pictures and content, or focusing on one channel first, you need to definitely hear her out on how to create a strategy that works!
Haven’t met The Umbrella Store yet? Visit their store here.
Neemli, a leading natural skincare brand based out of India, is winning hearts with its sustainable and handmade products. So we thought of getting them on the show to share their brand psychology, ethos and how they made their way into the consumer’s hearts in a competitive market.
Tune in to hear Bhaskara Seth, the Co-founder and CMO of Neemli, talk about their humble beginnings, the importance of research and the marketing strategies they have been making use of to reach their target audience and cut through the noise in an effective way.
Haven’t met Neemli yet? Visit their website here.
In the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your audience.
In this episode, Gauri Ahuja, a young entrepreneur, who sidestepped from the conventional career path to start a brand of her own, UPSHOP - sustainable fashion wear, talks about her journey and how she took her unique concepts to the market. One of the things we loved about her approach to marketing UPSHOP is her authenticity and focus on the process, and we think you should hear her out!
Tune in to the episode today.
And if you want to explore what Gauri is creating at UPSHOP, you can visit her website here.
High impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger milestones - no matter what your fitness journey looks like. But that's not all; the brand stems from the heart of an athlete - record-breaking endurance runner Sumedha Mahajan.
In this episode, you will hear Sumedha speak her mind and spill out the passion for sports and fitness from the bottom of her heart, and how Brakefree came into being! But more importantly, you will learn about how investing time in creating or building products that truly add value to your end consumer is actually the secret to success, and how staying true to your intent, will navigate your brand even when times get competitive and challenging.
One of the most fun, energetic episodes on Content Kettle, we recommend you hear this one out!
To know more about Brakefree and what they've been working on, visit their store here.
Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them.
Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurvedic enthusiasts growing internationally. So we asked their Principal of Tech & Growth, Agnim Gupta to share his secrets on how he turned the business around with his sister, and took the ayurvedic products to market with an all-new approach using content marketing.
Tune in to learn from a business that has seen the ups and downs of starting a lifestyle brand, and finding a niche that took them to the top!
To know more about them, you can also visit their website here.
A brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and marketing efforts.
In this episode, Sulay, the Founder of Bummer spills his learnings from having started an unconventional brand in the apparel industry and the strategies they used to build a solid foundation in the target market.Tune in for a fun conversation!You can also take a look at their store here.
A brand that envisions making sustainable living affordable, Sparrow Clothing is a fashion and apparel brand known for its unique approach to apparel.
Their garment production process includes using environment-friendly fabrics and providing fair working conditions to each of the workers, making their small manufacturing unit a safe space for everyone while promoting a bigger cause. In fact, they recently launched a collection of products that have been upcycled to help reduce the waste generated; taking another step towards sustainability.
In this episode, Shubhangi Misra, the Founder of Sparrow Clothing shares how she is building a sustainable fashion brand in times of endless competition and fast fashion, and how they moved from physical selling to reaching their customers online during and post-pandemic.
You can also visit their store here.
A traditional Argentine drink made from the leaves of the Yerba Mate Tree, Yerba Mate Wellness Tea is still a new concept and taste to most consumers in the FMCG market. But Anish Narang, has brought this flavour of Argentine beverage to India and has already become the talk of the town.
The Yerba Mate Wellness Tea is known for its powerful antioxidants that are said to be 90% more than the traditional green tea that we're used to. Used by athletes, fitness enthusiasts and professionals in other parts of the world, the tea and its contents are fairly new to the market and getting consumers to change their tastes takes time. But more than time, it takes educating them about its endless benefits and why it's time for them to acquire new tastes.
In this episode, we talk with Anish about his journey to making the decision of bringing this unique product to a new market, how his brand has been educating consumers in times when the traditional 'tea' and 'coffee' market competition is increasing every day.
If you're someone who has a health and wellness brand or is planning to launch one with a unique product, this episode is for you.
To get to know more about this unique blend and the endless health and wellness benefits it has to offer, you can visit their site here.
BHU Botanicals is a skincare brand that stands for simplicity of use, safe products and efficient results; all while remaining true to their purpose of adding value to their customers.
With a carefully harnessed range of skincare products made out of pure earthy ingredients, the brand focuses on using transparent communication at the core of their marketing strategies.
In this episode, Mahima Gupta, the Founder of BHU Botanicals shares how the skincare brand has carved out a niche for itself in a competitive market by putting their customers first and listening closely to their needs. Right from helping them make the right purchase by creating informative and educational content for campaigns to assisting them personally on chat, the brand is doing it all as they scale their business online!
Tune in to know what makes BHU Botanicals a loved brand, and how they have managed to create this strategy for themselves over time.
To know more about BHU Botanicals, visit their store today.
A brand that began from the very kitchen (or home, as he says), of GD Prasad, the Founder, VS Mani & Co. is a business that wants to bring a little of their home and familial love into yours with their range of coffee, snacks and many other products lined up in the coming time. With a story that speaks of their lifestyle choices on an every day basis to how the brand chooses to expand their catalog and offering to their audience, GD Prasad shares it all.
In this episode, you're going to hear him, unfiltered and unapologetic, talking all about his journey to starting a D2C brand of his own and how storytelling has been at the core of not just the vision and mission; but also the eCommerce marketing and advertising strategy they use today. Carving a path of their own, VS Mani & Co. is built on the foundation of making you feel related to the brand instead of being promoted to and there's a reason for why GD Prasad chose this route for his brand, after working with many others across the industry for more than a decade!
I'll let you tune in now.
But if you're curious about what VS Mani & Co. is all about and why the brand is becoming our favourite, visit their store today.
In times, when a typical online shopper has at least ten brands to choose from when making a purchase, what do you think really captures their attention and nudges them to choose one?
More than 53% of online shoppers surveyed say that it isn't the deal or the discount that attracts them. It is the eCommerce branding that plays a critical role in how they feel about the brand before making a purchase. The stronger the brand, the easier it is to relate to it and the more likely they become to interact with the business.
But how big an impact does eCommerce branding really have on marketing? In this episode, Monica Sharma-Patnekar, an eCommerce brand strategist joins us to deep-dive into what branding really is, why it is more important than ever today, its impact on your marketing efforts, and how you can define your brand in a unique manner.
Tune in to get some expert tips and examples of eCommerce businesses that nailed branding and went on to see brilliant results from their marketing campaigns!
If you're interested in putting everything Monica discusses on the episode to work, here are some handy links to get a headstart on eCommerce branding:
- Product Business 180 Roadmap - https://www.businesswithmonica.com/roadmap
- The 4 types of questions - https://www.businesswithmonica.com/questions
Let's get your brand noticed!
When it comes to communicating with your subscribers and customers, email marketing is still one of the most effective channels. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel out there.
But with every eCommerce business using this channel to promote their deals, send order receipts, or even newsletters, how do you get your message read? How do you get your subscribers to interact with your email marketing campaigns? If you haven't heard of it yet, the hack to great email marketing is - Gamification.
In this episode, we're discussing the current status of eCommerce email marketing, where most brands go wrong resulting in lower engagement and conversion rates, what gamification is, and how they can implement it in their email campaigns. Shamaila Zahid, the Founder of Wild Cactus Studio is spilling all her secrets and knowledge that she has gained, working with global brands on their email and SMS marketing campaigns.
If your eCommerce email marketing campaigns have been flatlining, this episode is for you!
Once you listen to the episode and agree with Shamaila's approach, you can reach out to her for a FREE audit of your email system. Simply drop her a message at hello@wildcactus.studio and mention us.
Let's get email marketing working for you again!
Moonstruck is a leading fashion and apparel brand that is bringing unique styles to wardrobes of women across all age groups and different stages of their lives, that can be carried from dawn to dusk easily. With a firm belief in the fact that clothes represent our unique personalities and styles, Moonstruck comes armed with modern tailoring and masterful finishes to give women outfits that flatter and compliment all shapes and sizes, making them feel empowered and in love with themselves!
In this episode, we have Shrapi Singhvi, join us to share her story about starting Moonstruck, what it stands for and wants to achieve in the future, and how brands aspiring to build a business in this industry can do the same.
Online store owners and marketers are using multiple channels and campaigns to drive more traffic to their site. But when it comes to conversions, most see an average conversion rate of about 9-11% or worse still, way lower. When you're spending hundreds and thousands of dollars reaching out and targeting your 'ideal' customers with campaigns, these just equal a handful of customers. Eventually, you're going to feel the burn in your resource pocket.
A very big reason for this traffic to often not convert is the store's inability to capture the intent of buyers. Especially on products that have run out of stock or soon to be launched. So in this episode, we invited Rishabh Tayal and Hemant Purswani, who have been building smart apps to enable online stores to capture the purchase intent of buyers and then bring them back to the store without having to go through the entire cycle of reaching out to them and enticing them to visit the store by spending more!
If you're soon launching a new product or collection, or are going to restock an item that you've seen a lot of interest in, this episode is for you.
Get to know more about their apps and what they're building, here.
ONEarth was designed with an umbrella mission of reinventing lifestyles to better reflect sustainable choices that our planet needs, and providing cost-effective, durable alternatives to do so. From Fashion to the Kitchen, Travel to Wellness, and the entire spectrum in between, the brand provides value additions to our lifestyle that don't burn a hole in the wallet and let us experience how good it feels to be One with the Earth. They're even known for their sustainable packaging, where most brands promoting the cause tend to miss out.
But starting and building a sustainable brand is no easy feat. With a misunderstood conception of what sustainability is, it can be challenging to make consumers pick the right products or understand the commitment they're making by interacting with the brand.
Having done it all, Nitika, the CEO and Founder of ONEarth, is joining us in this episode to share her story on what made her start the brand and how she has built it from the ground up, educating one consumer at a time - for a lifetime, with unique eCommerce marketing strategies.
For anyone who wants to start a brand that promotes sustainability or those who want to bring it into their existing brands, this episode has a lot for you!
You can also take a look at what ONEarth is doing here.
Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from live chats.
And come to think of it, as a consumer, when was the last time a brand responded to your questions right away?
Or as a business, when was the last time you were able to reply to a customer 'just in time' and strike a conversation to help them make a purchase before they walk away.
If you cringed at both my questions, this episode is for you. Live chat for most eCommerce stores is dead and it's not just impacting your sales, but also your brand - negatively.
In this episode, we have an eCommerce expert with decades of experience in customer support, talking about how live chat needs to evolve with the times to help store owners manage it all on their own. At the same time, humanize their approach to strike real conversations with their store visitors, irrespective of what they're doing and where they are. Yes, quick turnaround times are possible and so is closing a sale on live chat.
Meet Eric Kades, the Founder of TextChat, a live chat solution for eCommerce stores. After years of analyzing and identifying the problem with live chat as well as customer support, they have built a solution that leverages both SMS and live chat to enable online store owners, marketers, and support teams to finally get talking with their site visitors!
Tune in for some actionables and surprising insights that no one told you of before.
If you're interested in implementing the strategies that Eric shares during the podcast, get the TextChat live chat app here.
How far would you go to make the lives of your fur friends comfortable?
Well, Trevor Crotts took the road less travelled and brought the science used in the human world to the world of our pets to help them live comfortably as they grow. A brand started years ago, with his dog Buddy, the idea of BuddyRest stemmed from a routine visit to the vet, where Trevor was warned that his pet was eventually going to suffer from stiff, painful joints and live a shorter life than the other dogs. He was told that bigger dogs like Buddy lived on average 4 years less than small dogs, frequently due to conditions such as arthritis and joint problems. And the cures available were painful treatments like strong medication, laser and stem cell therapy.
Having worked in the mattress industry for years, Trevor knew support played a big role in how healthily the bodies of big dogs grew. If it could change the lives of people, it could change the lives of our fur friends!
In this podcast, we're talking to Trevor, who is the CEO of BuddyRest, about how he started his journey, the challenges he faced in taking a unique solution to the market, the tactics they used to reach their customers and how they have taken a technology-first approach to educate as well as help their target market make informed purchases.
When it comes to making an impact on the environment, there are very few brands that step up and take the initiative of doing their bit. Especially when you're starting something new. The one brand that has been taking active strides towards doing their bit is Phool.
Phool was born out of the want to reduce temple waste in India. From what started as a conversation by the Ghats of the River Ganges, Phool turned into a venture that worked towards upcycling temple flowers that were otherwise dumped into water bodies, into consumer products. Based out of Kanpur, India, Phool decided to work with the locals to get temple flowers together and turn them into incense sticks and cones.
In this episode, we're talking to Apurv Misal, the Head of Marketing and Sales of Phool.co on how the brand educates their audience, keeps them engaged, uses organic strategies on social media to grow. Tune in to get some intel into some of the best strategies that lifestyle brands can use to reach their audience.
According to various studies, 88% of consumers trust user reviews as much as personal recommendations. There are about 82% of consumers say they seek recommendations from friends and family before making a purchase. Come to think of it, the last time you made a purchase from a known or a fairly new brand, you first checked product reviews, ratings, and testimonials. No one wants to go wrong!
During some of the conversations we had on Content Kettle, the one challenge that came across pretty common was winning the consumer's trust. Especially when you're starting out!
In this episode, we have a veteran Shopify Partner, Amit Porwal, the CEO of Expert Village Media, stepping in to share his take on the importance of social proof and how as a new brand online, you can gather it. Tune in for some actionables!
As the world took to online shopping during the pandemic, the one industry that saw a steady increase in its growth, was the pet supplies sector. From what used to be walking into pet stores, we're now buying daily supplies and accessories for our fur friends online. Judith Mori is the founder of Paws Paws Miami, a brand for dogs, cats and piglets that want to step out in style and express their personalities. But Paws Paws Miami was not always an online store. Judith took her brand online during the pandemic and pivoted her model to hit success with her customers all over again!
In this episode, we're talking to Judith herself about when and how she decided to take her pet supplies brand online, how she restrategized to change her approach to reach her market and match consumer needs, and how the brand sailed through the tough times without getting bumped to a corner.
PS. This jovial conversation with Judith will have you wanting to take a step back, re-evaluate your business strategy and gear up for success with an approach no one talked about before.
So whether you're struggling as a pet supplies brand or starting a new one, this episode is for you!
We turned to online shopping during COVID more than we ever did. Even for the very basics such as day-to-day meals, giving rise to an industry that predominantly remained offline, to go online. Yes, we're talking about restaurants, cafes, bakeries and all the yummy food you can imagine right now. But with the ease of taking your brand online, comes the challenge of capturing consumer attention. Add to that a mix of how sceptical each one of us has now become about consuming "outside" food, and you'll know exactly how difficult eCommerce marketing in the food industry is.
In this episode, we're talking to David Beaver, the Founder of Root Kitchen, a brand known for its chef-prepared, tasty plant-based frozen meals delivered to your doorstep. Coming from a background of genuine food-lovers, David and his family founded the Root Kitchen to not just make health and sustainable food available to more people, but to also educate them about plant-based diets. Yes, they had to educate their customers about plant-based diets before actually making sales. Hear how they did it!
For anyone wanting to start their business online in the packaged food industry, you're going to want to hear this! David also shares the little learnings that came in late but are of utmost importance to business growth.
eCommerce platforms are making it easier for brands to go online. Digital platforms are making it easier to reach your customers. But it's only easier said than done. With the increase in competition for consumer attention, it's getting tougher for brands to get a stronghold in their target market. This especially holds true for brands selling exquisite, handmade products.
In this episode, we're discussing eCommerce marketing strategies that Swati Dhasmana, the Founder of Miaah, a brand known for its exquisite handmade product collection, used to reach her audience. We're also discussing how she started out the business, her decision to start her brand on Instagram, how she manages to consumer requests and queries around product quality, product pricing and much more. But more importantly, how she has formed a community of customers through marketing that focuses on highlighting the quality and authenticity of the brand's products and not just endless discounts.
For anyone wanting to start a business in online jewellery, precious jewellery, handmade products and similar categories of eCommerce, I recommend hearing Swati out!
PS. At the time of recording this podcast, Miaah is an established brand that operates solely on Instagram. Swati made the conscious decision of starting her venture on social to keep her resources optimized as a solopreneur. But they're now moving to their next stage of running an eCommerce business - setting up an online store.
Taking your brand online has gotten easier. But marketing it and reaching your audience is getting tougher by the day. In this episode, we're discussing eCommerce marketing strategies that Arita Abrol, the Founder of a beauty brand, Siachen and handcrafted artisanal accessories brand, The Six Bravo, used to take her unique products to the market. She shares her experience on running two successful brands in different industries, how she strategises the marketing for the two and ensures all efforts remain aligned to what the brands truly stand for.
If you're just starting out your brand online, have a niche that no one has tapped into before or don't know where to begin when it comes to eCommerce marketing, this episode is for you. Don't forget to take notes from someone who has been there, done that and nailed it!
After working with eCommerce solutions across the globe and getting a chance to speak with brands big and small, here's what we learned - There's no one-size-fits-all approach when it comes to marketing. With the ease of setting up your business online, it's only getting tougher to capture consumer attention and become a brand that turns into a household name. The competition is massive.
You could search for articles on marketing strategies on the internet. They're going to list down those standard tactics every time. But what if there was someone who could tell you what they did to market their brand and get it to where they are today?
With Content Kettle (eCommerce Special), our goal is to get you actionable insights on marketing and branding from brand owners and marketers who had to roll up their sleeves and go beyond the internet articles to build a loyal customer base. Of course, in simpler words, here are all the answers you need on 'how to get your first 100 sales', 'how to get your first 100 repeat sales'....you get the drift!