The Unreal Marketing Podcast: Recent Episodes
Damien Waugh & Simon Hawk
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh. We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design, and user experience, into your marketing and day-to-day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Join us this week as we dive into the captivating world of 'Forrest Gump' and explore the valuable lessons it holds for starting your brand journey. Discover the power of storytelling, crafting a strong brand perception, and building a thriving community around your business. Tune in for actionable insights and inspiration!
This podcast is produced by Romulus Dynamics and Neuron. Neuron empowers small businesses through expert neuromarketing analysis and customer-centric design. From marketing strategy to elevating customer experience, we deliver exceptional results and dedicated customer service.
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
This week’s episode takes place in the world of The Terminator.
In this episode, we have been hired by SKYNET to attempt to bring AI into the household. Can we do it?
You will learn:
- The importance of AI
- The state of AI
- The need for processes
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus Dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus Dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Tintin.
In this episode, we will discuss how pricing psychology.
You will learn:
- The importance of storytelling and personal branding
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Rocky.
In this episode, we will discuss how pricing psychology.
You will learn:
- Pricing Psychology
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of John Wick.
In this episode, we will discuss how John can set himself apart as a brand from the other hitmen.
You will learn:
- How to set a brand apart
- How to focus on value
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Inception.
In this episode, we will discuss how to write copywriting effectively to boost CTR.
You will learn:
- How to write an offer and promise.
- How to write pain and hope.
- How to write for problems and solutions.
- How to make a bang and grab attention
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Mr Bean.
In this episode, we will discuss how to grow small businesses or a club using the unconscious.
You will learn the following:
Finding your market.
* How to create a level of urgency.
* Providing a parachute.
* Importance of presentation.*
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Fight Club.
In this episode, we will discuss how to grow small businesses or a club using the unconscious.
You will learn the following:
- The first tips and tricks of neuro design.
- Brand ambassadors and their importance.
- Aligning vision and values to your goals.
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Far Far Away: Shrek.
In this episode, we will discuss how to remedy the loss of brand trust Shrek is facing and how small businesses can do the same.
You will learn:
- How to formulate a story
- Adjusting your visual message
- Group psychology
- The importance of a vision
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Dracula.
In this episode, we will discuss how to adjust perception, and how Dracula and small business can pivot their brand impression.
You will learn:
- How to adjust perception
- Importance of finding a common purpose
- Why aligning with the right parts of mainstream culture is beneficial for a brand
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Sweeney Todd.
In this episode, we will discuss how to increase product demand, and how you can use your senses to your advantage.
You will learn:
- Hobbsons plus one rule
- Oxytocin
- Emotional movement
- Engaging the senses
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the TV show, Peaky Blinders.
In this episode we are on the road discussing Reward Modeling and driving foot traffic, and how you can use it to your advantage.
You will learn:
- Importance of welcome packs
- How to exceed expectations with clients
- Reward recognition
- Importance of public support and referrals
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the TV show, Friends.
In this episode, we will discuss Reward Modeling and driving foot traffic, and how you can use it to your advantage.
You will learn:
- The advantage of using dopamine in marketing
- Reward modelling
- Gamification
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Pirates of the Caribbean.
In this episode, we will discuss Pricing Psychology, and how you can use it to your advantage.
You will learn:
- Perception and branding
- Anchoring prices
- Framing and its benefits
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Jurassic Park.
In this episode, we will discuss the concept of choice architecture, and how you can use it to your advantage.
You will learn:
- Physical Positioning
- Mapping Choices
- Decoy items
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of The Matrix.
In this episode, we will discuss the concept of the lazy conscious, and how you can use it to your advantage.
You will learn:
- What the lazy conscious involves
- The difference between Novelty/Familiarity
- The importance of Processing fluency
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Lord Of The Rings.
In this episode, we will discuss the concept of framing, and how you can use it to your advantage.
You will learn:
- What framing involves
- The importance of correct and powerful messaging
- How to create your own category
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Star Wars.
In this episode, we will discuss the concept of colour psychology.
You will learn:
- The power of colour psychology
- Why the Death Star needs rebranding
- The meaning behind day-to-day colours
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of James Bond.
In this episode, we will discuss tips on how to build trust and authority.
You will learn:
- Why you should be “finding your stat”
- The power of a brand promise
- Why you need a proper logo
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
This week’s episode takes place in the world of Sherlock Holmes.
In this episode, we will discuss the concept of niching your business, and how relationship building can help you.
You will learn:
- The magic of niching down your business
- How to master face-to-face relationship building
- The importance of your circle of influence
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as they combine movies, storytelling, and marketing.
We take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioural economics, branding, neuro-design and user experience, into your marketing and day-to-day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology and behavioural economics into the fabric of their business and marketing, increasing profits and maximising ad spend. Visit www.thedecisionexpedition.com for more information.
Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as we take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioral economics, branding, neuro-design, and user experience, into your marketing and day to day business. The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.
This week’s episode takes place in the world of the Godfather.
In this episode, we will discuss the concept of anchoring and how you can use it to help you close more deals.
You will learn:
- The importance of the foot-in-the-door technique
- How to use free trials
- Why doing your customer a favor is so powerful
If you have any questions Simon and Damien would love to help, drop them a note at: unrealmarketingpodcast@gmail.com
If you have a movie or story you want us to explore we would love to hear it; Submit an unreal marketing brief to: unrealmarketingpodcast@gmail.com
Romulus dynamics is a leading web3 branding agency that grows businesses through premium branding. Romulus dynamics specialises in web design, website development, blockchain projects, and brand consulting. Visit romulusdynamics.com for more information.
The Decision Expedition is a marketing agency that helps small business owners, entrepreneurs, and marketers to influence their customer's decision-making by implementing learnings from neuroscience, sociology, psychology, and behavioral economics into the fabric of their business and marketing, increasing profits and maximizing ad spend. Visit www.thedecisionexpedition.com for more information.
**Join Best Selling Author of “The Decision Expedition” Simon Hawk, and marketing entrepreneur CEO Damien Waugh, as we take you on a journey to understand how to incorporate rules from neuroscience, sociology, psychology, behavioral economics, branding, neuro-design, and user experience, into your marketing and day to day business.
The #1 podcast for small business owners and entrepreneurs wanting to understand how to really influence their customers. Join us as we tackle unreal marketing challenges, and solve them with real marketing solutions giving you the techniques you need to increase profits and stop wasting your advertising budget.**