The Startup Ideas Podcast: Recent Episodes
Greg Isenberg
This is the startup ideas podcast. Hosted by Greg Isenberg (CEO Late Checkout, ex-advisor of Reddit, TikTok etc).
📬 Join my free newsletter to get weekly startup insights for free: https://www.gregisenberg.com/
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Free 5 day course on using the ACP method to turn strangers into customers via internet audiences and communities over here https://www.communityempire.co/
Join me as I chat with PJ Ace from Genre AI as he breaks down his comprehensive process for creating viral AI videos that have garnered millions of views for clients like David Beckham and Origin Financial. He demonstrates how to use a combination of AI tools to script, generate images, animate characters, and edit professional-looking commercials. The conversation also explores how emerging technologies like Sora will transform the industry while emphasizing that great creative ideas will remain the most valuable asset.
Timestamps:
00:00 - Intro
04:47 - AI Video Process Overview
06:54 - Script Writing Process
12:36 - ChatGPT for Shot List Creation
13:39 - Reve AI for Storyboarding
20:39 -Veo3 for Video Generation
27:28 - Editing and final production
28:08 - Final Tips and Tricks
34:37 - Sora's impact on the AI video production workflow
Key Points:
• PJ shares his complete process for creating viral AI videos that has helped scale his agency to six and seven figures in months
• The workflow involves scripting, creating shot lists with ChatGPT, generating images with Rev, animating with VO3, and final editing
• Using recognizable IP, juxtapositions, and internet-native content helps videos gain traction and views
• PJ discusses how OpenAI's Sora may disrupt current workflows but believes creative ideas will remain the most valuable asset
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit
Become a member - https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND PJ ON SOCIAL
PJ’s AI Video Agency: https://www.genre.ai
X/Twitter: https://x.com/PJaccetturo
PJ’s newsletter: https://pjace.beehiiv.com
Join me as I chat with Jonathan Courtney, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.
Episode Timestamps
00:00 - Intro 01:01 - The Importance of Black Friday for Businesses
02:51 - Types of Black Friday Sales
09:40 - Comparing Strategies: MagicMind and AG1
13:40 - Premium brand approaches to Black Friday sales
18:25 - Bundling Products for Black Friday
24:40 - Startup Idea 1: Black Friday Agency
27:56 - Gamifying Promo Codes
30:00 - Our Black Friday Buys
31:41 - Live Streaming as a Sales Strategy
Key Points:
• Black Friday week can generate a company's entire yearly revenue in just one week
• Different types of sales strategies include discounts, free bonuses, bundles, and subscription renewal offers
• Premium brands like Apple participate in Black Friday without cheapening their brand by offering gift cards instead of discounts
• Creating unique, branded experiences around sales can be more effective than simple discounts
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business -
https://startup-ideas-pod.link/startup-empire-toolkit
Become a member -
https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
Unscheduled CEO Podcast: https://www.unscheduledceo.com
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
Join me as I chat with Amir about how to use OpenAI's new Agent Builder to create a multi-agent chatbot workflow that can classify user inquiries, provide customer support, and capture lead information. The video showcases how to build a complete solution using vector stores for context, logic nodes for decision-making, and ChatKit for website integration, all without requiring extensive coding knowledge.
Timestamps:
00:00 - Intro
00:57 - Overview of Agent Builder
02:13 - Overview of ChatKit
03:05 - Overview of Widgets
03:57 - Building a workflow with classifier and support/lead agents
13:57 - Demo of support/lead agents
16:29 - Integration with ChatKit to embed the chatbot on websites
19:23 - Differences between Agent Builder vs other alternatives
20:48 - Key Takeaways
25:25 -Opportunities for founders
Key Points:
• OpenAI released three major tools: Agent Builder (visual workflow creator), ChatKit (SDK for embedding chatbots), and Widgets (dynamic UI components)
• Agent Builder allows non-technical users to create multi-agent workflows with a drag-and-drop interface
• The demo shows how to build a chatbot that classifies users as leads or existing customers and responds accordingly
• ChatKit enables easy integration of these workflows into websites without developer dependency
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business -
https://startup-ideas-pod.link/startup-empire-toolkit
Become a member - https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND AMIR ON SOCIAL
Humblytics: https://humblytics.com/?via=community
X/Twitter: https://x.com/amirmxt
Youtube: https://www.youtube.com/@amirmxt
Get the exact blueprint to Build A Content Engine Like Dan Koe (Prompts Included): https://startup-ideas-pod.link/content-engine
Join me as I chat with Dan Koe where he shares his content creation system that allows him to efficiently produce high-quality content across multiple platforms. He explains how he uses Twitter as a testing ground for ideas, then repurposes successful content for newsletters, YouTube videos, and other social platforms. Dan demonstrates how he uses AI tools to research topics, generate content ideas, and analyze successful content structures without sacrificing his unique voice and perspective.
Timestamps:
00:00 - Intro
02:09 - Overview of AI Content Engine
04:45 - How Dan generates newsletter ideas
10:32 - Using Twitter as a litmus test for content ideas
14:19 - Tools Dan uses to find viral content
36:32 - Dan’s AI Workflow and Prompts
21:01 - Daily content creation routine
26:06 - Discussion about visual assets in content
32:20 - Creating Viral Content with AI (Prompt Breakdown)
Key Points:
• Dan uses a systematic approach to content creation, starting with Twitter posts to validate ideas before expanding to other platforms
• He leverages AI tools (primarily Claude and ChatGPT) to research, summarize, and generate content ideas
• His weekly workflow includes writing newsletters that become YouTube videos, and creating 2-3 social media posts daily
• Dan uses specific AI prompts to analyze high-performing content and create frameworks for replicating successful formats
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business -
https://startup-ideas-pod.link/startup-empire-toolkit
Become a member -
https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND DAN ON SOCIAL
Dan’s Newsletter: https://letters.thedankoe.com
Youtube: https://www.youtube.com/@DanKoeTalks
X/Twitter: https://x.com/thedankoe
On this episode I share a comprehensive framework for creating viral videos using Sora 2, Perplexity, and Claude. The process involves researching viral formats with Perplexity, using Claude to generate and evaluate video concepts based on audience psychology, and finally implementing those concepts with Sora 2.
Timestamps:
00:00 - Intro
01:32 -Why Sora 2 gives you an unfair advantage
03:02 - Using Perplexity as a research agent
06:07 - Generating concepts with Claude
09:15 - Evaluating concepts for viral potential
14:51 - Implementing prompts in Sora 2
18:10 - Final thoughts and demonstration
Key Points:
• A three-step workflow using Perplexity for research, Claude for prompt creation, and Sora 2 for video generation
• Creating viral content gives startups an "unfair advantage" in distribution and attention
• Evaluating video concepts against engagement criteria (hook strength, emotional triggers, algorithm fit)
• Testing multiple AI-generated concepts to find what resonates with your target audience
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business -
https://startup-ideas-pod.link/startup-empire-toolkit
Become a member -
https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
On this episode I breakdown the frameworks for building a $100K MRR mobile app. We dive deep into how to find a niche daily habit to serve, validating demand before building, and creating a strong first-win experience for users. We discuss proper pricing strategies (typically $7-40/month), retention mechanics like streaks, and a multi-channel growth approach combining organic content, referrals, and eventually paid acquisition.
Timestamps:
00:00 - Intro
02:06 - Overview of $100k Mobile App Blueprint
04:57 - Finding a daily habit to serve
06:27 - Validating demand
09:58 - User experience and onboarding flow
12:32 - Pricing strategies and monetization
13:46 - User journey from first use to advocacy
16:24 - Distribution and marketing channels
18:56 - 30 Day Monetization Blueprint
19:44 - Metrics to Measure
20:59 - Feature Development Framework
22:16 - North Star Metric
25:10 - Startup Idea 1: Dog Allergy Scanner
26:58 - Startup Idea 2: Migraine Weather Guard
28:07 - Startup Idea 3: Silent Study Timer
30:05 - Startup Idea 4: Plant Watering AI Coach
Key Points:
• Focus on serving a daily habit with a narrow wedge use case, ideally incorporating AI
• Validate demand through Reddit, TikTok, and other platforms before building
• Optimize for first-win experience within 24 hours of app download
• Use a combination of organic growth, owned channels, and paid acquisition
• Monitor key metrics like retention, conversion, and LTV/CAC ratio
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business
Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets.
Timestamps:
00:00 - Intro
02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches)
06:37 - Boring Business Finder AI Agent
10:16 - Example of the Output
11:04 - How start a Boring Business
14:51 - The Market Opportunity
16:59 - Using Hostinger for Self Hosting AI Workflow
19:39 - Unique Boring Business Opportunities
22:13 - Creating AI-generated newsletters from Google Maps data
Brought to you by:
Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10).
Key Points:
• Using AI to identify underserved, high-value local business niches in tier 2/3 cities
• Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment
• Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers
• Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JAMES ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions.
Timestamps:
00:00 Intro
01:26 - Why Short-Form Marketing?
02:55 - Creator vs. Influencer Marketing Explained
04:41 - Micro-Creator Strategy Overview
11:43 - Case study of Focus Tree app using creator marketing
16:04 - How to Find and Work with Creators
19:49 - The Drawbacks of this Strategy
20:27 - Tools for Managing and Tracking Campaign Performance
22:56 - Final Thoughts and Conclusions
Key Points:
• Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products
• For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality
• Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team
• This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
Join me as I chat with Cody Schneider about the power of using YouTube Creators for influencer marketing. Cody explains a step-by-step playbook for acquiring customers through YouTube creator partnerships. The strategy involves reaching out to 100+ creators in your niche, offering a three-video package plus affiliate commission, identifying which creators drive the most conversions, then putting top performers on monthly retainers. This creates a scalable system where you eventually have dozens of creators regularly making content about your product, with trackable ROI through affiliate links.
Timestamps:
00:00 - Intro
01:03 - Why partner with Youtube Creators
04:38 - How to find and contact YouTube creators
08:11 - Crafting the email and follow-up strategy
09:26 - Overview of the Strategy
14:42 - The value of underpriced attention
19:12 - The numbers and scaling the process
22:06 - Biggest Bottleneck
22:50 - Automating the process
24:47 - Why start now
Key Points:
• YouTube creators + affiliate marketing is an effective strategy for getting initial customers, especially for SMB products with one killer feature
• The strategy works by reaching out to creators, having them make videos about your product, and giving them affiliate commissions
• This is a marketing arbitrage opportunity because many smaller creators (10k-50k subscribers) don't know how to properly price themselves
• The goal is to identify underpriced creators, test them, then put the best performers on retainer to create monthly content
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
Join me as I chat with Cody Schneider about AI Search. Cody explains that while AI search (GEO) is generating buzz, it currently represents a small portion of overall search volume compared to traditional search engines. The value lies in highly qualified leads, with conversion rates of 10-40% from AI search traffic. To optimize for AI search, businesses need to identify which URLs are being referenced by AI for relevant queries and work to get their brand mentioned on those pages.
Timestamps:
00:00 - Intro
00:51 - What is GEO/AI search?
02:18 - Who GEO is most effective for?
08:16 - How AI search actually functions
12:31 - Tools and strategies for optimizing for AI search
16:45 - Why are people obsessed with GEO
19:56 - Discussion of available tracking tools
22:41 - Final Thoughts on AI Search and GEO
Key Points:
• GEO (AI Search) refers to search queries through AI platforms like Perplexity, ChatGPT, and Gemini
• AI search works by expanding user queries into multiple derivative searches, then scraping top Google results
• Most effective for businesses with long purchasing decision timelines (SaaS, local service businesses)
• Success requires getting your brand mentioned on multiple high-ranking pages that AI references
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
Join me as I chat with Rowan Cheung about how he uses practical AI workflows that help his small team at The Rundown operate like a much larger organization. He demonstrates how they use AI for content creation (including AI avatars and writing assistance), business operations (meeting scheduling and email management), and team efficiency (onboarding and research). Each workflow includes specific tools, prompts, and implementation strategies that listeners can adopt for their own businesses.
Timestamps:
00:00 - Intro
02:53 - 1) AI avatars for content creation
13:56 -2) AI Tweet Generator
19:27 - 3) AI Newsletter Editor
22:53 - 4) Lindy AI Agent Personal Assistant
30:01 - 5) Perplexity AI Tutor
34:01 - 6) New Hire Onboarding GPT
37:32 - 7) Email Manager/Sponsorship Finder AI Agent
Key Points
• Rowan uses AI avatars (HeyGen + 11Labs) to create short-form video content, showing only the avatar briefly while using B-roll for most of the video
• Voice dictation combined with Claude AI trained on personal writing style creates Twitter/social media content that's "90% ready"
• Lindy AI serves as a meeting scheduling agent that works 24/7 without requiring Calendly links
• Perplexity Comment functions as an AI tutor for YouTube videos, allowing users to ask questions about video content
• Custom GPT for new hire onboarding eliminates repetitive questions by containing company SOPs, policies, and team information
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ROWAN ON SOCIAL
The Rundown: https://www.therundown.ai
X/Twitter: https://x.com/rowancheung
Instagram: https://www.instagram.com/rowancheung/
Join me as I chat with Ben Benkhin, Creator of WOMBO, about how he built mobile apps that achieved over 250 million downloads by identifying emerging AI technologies and making them accessible through simple, user-friendly interfaces. His first app, Wombo, allowed users to animate selfies to sing popular songs, while Dream was an early art generator that predated tools like Midjourney. Ben emphasizes the importance of studying viral content formats and creating apps that help users easily produce shareable content.
Timestamps:
0:00 - Intro
02:00 - The "Copy What Works" Strategy
05:15 - Competition is GOOD
07:13 - WOMBO Demo
08:15 - Engineering for Virality
11:53 - Steps to creating viral mobile app
15:20 - WOMBO Story Continued
21:26 - Monetization strategy
23:57 - Optimization and Evolution of Wombo
29:22 - Advice for building an AI Mobile Apps
30:07 - Viral Content Creation and Studying Trends
Key Points:
• Ben created viral AI apps including Wombo and Dream by identifying open-source AI models and making them accessible through simple mobile interfaces
• His strategy involves studying what's already working in the market and putting his own spin on it ("mimesis")
• The most successful apps have a viral content creation loop where users create shareable content that drives new user acquisition
• Monetization came through subscriptions and ads, with only 2% of users paying while the other 98% drive virality
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BEN ON SOCIAL
X/Twitter: https://x.com/benzion_b
W AI: https://w.ai
WOMBO: https://wombo.com/m/home
Join me as I chat with Lee Robinson, VP of Developer Experience at Cursor, as he shares practical tips for maximizing productivity with Cursor's AI coding tools. He demonstrates how to structure prompts, create custom commands, and leverage agents for everything from bug fixes to code reviews. The conversation highlights how AI tools are making software development more accessible while enabling developers to build higher quality products with less effort.
Timestamps:
00:00 - Intro
01:49 - Using AI Agents in Cursor
08:21 - Custom Rules within Cursor
11:49 - BugBot and code review automation
17:19 - CLI and headless options for Cursor agents
19:29 - Tips for getting the most out of Cursor
21:09 - Examples of innovative software built with Cursor
Get Your Complete Financial OS at https://dub.sh/brex-sip
Key Points:
• Lee demonstrates how to effectively use Cursor's AI agents for discrete coding tasks
• Setting up proper linting, formatting, and testing helps agents self-correct their outputs
• Custom commands and rules can be created to enhance code reviews and writing quality
• Cursor offers CLI and headless options for running agents in automation workflow
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND LEE ON SOCIAL
X/Twitter: https://x.com/leeerob
YouTube: https://www.youtube.com/@leerob
Personal Website: https://leerob.com
Join me as I chat with Cody Schneider, where we go through a comprehensive marketing playbook for founders of "vibe-coded" startups, focusing on paid acquisition strategies that deliver immediate results. He walks through the exact process of setting up Google Ads campaigns with proper keyword targeting and conversion tracking, then explains how to create effective Facebook/Instagram ads using AI-generated content. The emphasis throughout is on testing multiple creative variations and optimizing for actual conversions.
Timestamps:
00:00 - Intro
03:29 - Validate Demand
07:00 - Google Ads Overview
11:43 - Finding Keywords
15:59 - Setting Up Google Ads Campaign
17:16 - Landing page best practices
19:25 - Google Tag Manager Tutorial
24:38 - Why RUN Paid Ads
28:29 - How to structure the funnel
31:04 - Meta Ads Overview
33:26 - Finding Pain Points with Perplexity
34:25 - Writing the script for the Ad
40:34 - Creating AI avatar with HeyGen and ElevenLabs
44:01 - Setting Conversion Tracking for Meta Ads
46:04 - Setting Conversion Tracking for Meta Ads
Key Points:
• Focus on transactional marketing (immediate signups) when starting out rather than long-term strategies like SEO
• Google Ads setup with phrase match keywords and conversion tracking is essential for SaaS products
• Facebook/Instagram ads work differently than search ads - they disrupt users rather than fulfill search intent
• AI avatar videos with compelling hooks perform best for SaaS marketing currently
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
Join me as I chat with Logan Kilpatrick about Google's new Gemini 2.5 Flash Image model (Nano Banana), he showcases its capabilities for image generation and editing. We explore practical applications including creating marketing assets, product placement, and interactive experiences, all accessible through Google's AI Studio platform. The conversation highlights both the technical capabilities and business opportunities for developers or vibe coders to build innovative products with this technology.
Timestamps:
00:00 - Intro 02:34 - Nano Banana Overview
04:55 - Demo of AI-generated product ads
10:06 - Demo of Social Assets
11:41 - Demo AI-Generated Mockup Generator
15:05 - How to edit image with prompting
18:45 - Best Practices for Prompting
21:18 - Product placement demonstration
23:04 Three Levels of Using the Model
25:54 - Why you should start using Nano Banana now
Try Nano Banana: https://startup-ideas-pod.link/nano-banana
Key Points:
• Logan Kilpatrick demonstrates Google's new Gemini 2.5 Flash Image model (nicknamed "Nano Banana")
• The model excels at fast image generation and editing with impressive quality at low cost (about 4 cents per image)
• Multiple product applications are showcased including ad creation, image editing, and interactive experiences
• AI Studio provides free access to experiment with the model through chat and pre-built applications
• Developers can "vibe code" custom applications using the model's capabilities
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND LOGAN ON SOCIAL
X/Twitter: https://x.com/OfficialLoganK
Youtube: https://www.youtube.com/@LoganKilpatrickYT
LinkedIn: https://www.linkedin.com/in/logankilpatrick/
On this episode I breakdown whether we're experiencing an AI bubble by examining arguments on both sides. I discuss how AI startups are receiving unprecedented funding despite potential economic weaknesses, while also acknowledging the genuine utility and adoption of AI technologies. I also share practical advice for founders navigating this landscape, emphasizing that fundamentals like user engagement and profitable pricing remain essential regardless of market conditions.
Timestamps:
00:00 - Intro
00:33 - Yes it's a bubble
07:06 - No it's not a bubble
10:31 How to play the AI Wave
14:26 - What happens in a bubble
15:07 - The benefits of a bubble
Key Points:
• The case for an AI bubble includes excessive hype around startups, inflated valuations (seed rounds of $20-30M), similar base models across companies, and questionable unit economics
• Arguments against a bubble include demonstrable utility in workflows, falling training and inference costs, increasing adoption rates, and development of new competitive moats
• Different strategies are recommended for founders depending on whether they believe it's a bubble or not
• Historical patterns show that even in bubbles, truly valuable companies emerge and thrive long-term
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Jonathan Courtney, as we analyze Alex Hormozi's comprehensive marketing funnel for his book launch, which combined traditional direct response marketing with modern digital techniques. The discussion reveals how Hormozi used multiple communication channels, urgency tactics, and bonus offers rather than discounts to drive conversions. The hosts also discuss how businesses can adapt these high-intensity marketing approaches to fit their own brand identity and comfort level.
Timestamps:
00:00 - Intro 02:29 - Hormozi’s email campaign phases
04:18 - Hormozi’s Copy Writing Strategy
09:12 - Affiliate and Referral Program
11:17 - Most Incredible Free Gifts Ever Strategy
12:53 - Email Campaign Deep Dive
16:56 - Physical Mail Component
18:44 - Paid Ads Breakdown
19:55 - Free Content vs Sales Content
22:29 - Website and landing page analysis
30:52 - How to adapt these techniques for different brands
Key Points:
• Jonathan Courtney breaks down Alex Hormozi's book launch marketing campaign, analyzing the email sequences, landing pages, and webinar structure
• The campaign used direct response marketing techniques including multiple email sequences, physical mail, and extensive ad creatives (1100+ variations)
• The marketing strategy included pre-registration, reminder, live event, and post-event phases with multiple touchpoints
• Physical elements like printed playbooks and mailed invitations proved highly effective despite being in a digital world
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
Unscheduled CEO Podcast:https://www.unscheduledceo.com
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
Get the exact roadmap to build your Voice AI Agent (Diagram Included): https://dub.sh/voiceai
On this episode I share a comprehensive guide on creating profitable businesses using voice AI agents. I give away 5 detailed startup ideas with complete workflows and technical requirements. We go through the technology stack needed for implementation and provide recommendations for both technical and non-technical founders.
Timestamps:
00:00 - Intro
01:13 - Startup Idea 1: AI Property Manager Voice AI
03:58 - What Are Voice AI Agents?
05:10 - How Voice AI Agents Actually Work
08:23 - Types of Voice AI Agents and Applications
10:17 - Demo of Startup Empire’s Voice AI Agent
13:34 - Startup Idea 2: Voice AI patient intake assistant for dentists
15:41 - Startup Idea 3: Voice AI HOA Hotline
17:34 - Startup Idea 4: Voice AI School Absence Line
19:57 - Startup Idea 5: Voice AI Trade Contractor Secretary
22:57 - Startup Idea 6: Voice AI funeral Home Intake Line
25:22 - Voice AI Platform tech stack recommendations
Get Your Complete Financial OS at https://dub.sh/brex-sip
Key Points:
• Voice AI agents are software systems that can have natural phone conversations, understand speech, reason about requests, and take actions to solve problems
• Four main types of voice AI agents: customer service, sales qualification, appointment scheduling, and information/support
• Key technologies needed include speech-to-text (DeepGram, Whisper), AI brain (GPT, Claude), text-to-speech (11labs), and platforms like VAPI, Synthflow, and Retail AI
• Voice AI agents can be applied across industries including healthcare, home services, legal, restaurants, real estate, and e-commerce
• Hybrid approaches combining AI agents with human handoffs for complex issues or sales closings are often most effective
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Get the exact blueprint to from $0 to $25K+ MRR (Diagram Included): https://www.gregisenberg.com/startup-blueprint
On this episode I present my three-phase approach to building an AI startup. Begin with a "leveraged agency" model, unlike traditional VC-backed startups, this method starts with manual service delivery to understand edge cases. Then implement AI agents to automate processes while maintaining pricing. And finally scale through multiple tiers and content distribution. This approach allows founders to be profitable from month one, retain equity, and build based on real customer pain points.
Timestamps:
00:00 - Introduction to the leveraged agency approach
00:51 - Explanation of the three phases
06:24 - Finding an AI Startup Idea
07:06 - Timeline expectations for growth
09:13 - Building in public and content strategy
11:34 - AI Agent Systemization
12:24 - Pricing System
13:57 - Why this Approach Works
Key Points:
• Start with a manual service agency focused on one boring, painful task ($1K-$5K/month)
• Transition to using AI agents to automate processes, doubling margins and scaling clients
• Create multiple pricing tiers (enterprise, self-serve, API) to reach $5M ARR
• Build an audience through daily content creation to drive customer acquisition
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Use https://www.lindy.ai/greg for a thousand free credits (thanks to Flo for hooking us up)
Join me as I chat with Flo Crivello, founder of Lindy AI, about Lindy’s new Agent Builder and Computer Use features that significantly advance AI agent capabilities. The Agent Builder allows users to create complex AI agents through simple conversation, while Computer Use enables agents to operate computers like humans would, interacting with websites and applications. Flo showcases several practical applications including automated LinkedIn outreach, Twitter-to-LinkedIn cross-posting, and customer support automation.
Timestamps:
00:00 - Intro
01:01 - Overview of Lindy’s new capabilities
03:10 - Customer Service AI Agent
05:00 - Sales AI Agent
09:03 - Live creation of a LinkedIn outreach agent
18:01 - Successful demonstration of the LinkedIn outreach agent
19:55 - Examples of complex agents developed through iteration
22:40 - Autonomous companies and future possibilities
Key Points:
• Lindy AI announces two major features: Agent Builder (for easily creating AI agents through conversation) and Computer Use (allowing agents to perform tasks on computers)
• The Agent Builder simplifies agent creation through natural conversation, eliminating the need for technical expertise
• Computer Use enables agents to interact with websites and applications, even those without APIs
• Demonstrated use cases include automated grocery ordering, social media management, sales outreach, and recruiting
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND FLO ON SOCIAL
X/Twitter: https://x.com/Altimor
Lindy: https://www.lindy.ai
On this episode I explore Sam Altman's prediction that AI will enable the first one-person billion-dollar company. I outline how this would work through AI agents handling traditional business functions like engineering, design, marketing, and sales, creating an organizational structure where one founder manages multiple AI agents. While technically possible, Isenberg believes this requires perfect conditions and will likely emerge between 2026-2028.
Timestamps:
00:00 - Intro
01:13 - Sam Altman's $1B Solo Founder Prediction
01:45 - The new path to building a company
06:38 - 5 mega trends enabling solo billion-dollar companies
10:05 - How to get started as a solopreneur
12:13 - Organizational structure with AI agents
17:12 - AI Agent Framework
18:07 - AI Pricing Framework
19:46 - What can be $1B Solo Business
21:46 - Conclusion on feasibility and timeline
Key Points:
• Sam Altman predicts a one-person billion-dollar company will emerge in the next few years, enabled by AI
• AI-first companies can replace traditional team structures with AI agents handling various business functions
• The new path to building a company starts with audience building, then "vibe coding" a product, building community, and automating with AI
• Five mega trends making this possible: services becoming software, instant distribution, building on existing platforms, trust in small brands, and high-precision ad platforms
• The first solo unicorn is predicted to emerge between 2026-2028
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with James (The Boring Marketer), where he shares how he partnered with a friend to create a mobile diesel repair service website using Claude Code, achieving top Google rankings almost immediately. He demonstrates a step-by-step process for identifying keywords, conducting SEO audits, and optimizing content for local search. The case study illustrates how AI tools can help entrepreneurs dominate local service markets with minimal technical knowledge.
Timestamps:
00:00 - Intro
04:43 - Website tour and initial results
08:29 - SEO strategy breakdown
11:23 - Technical optimization process
22:40 - Results showing Google rankings
27:56 - Design tips using Figma and Anima
29:04 - Development environment setup
Get Your Complete Financial OS at https://www.brex.com/sip
Key Points:
• James built a website for a local diesel truck repair business using Claude Code in just 4 hours and generated thousands in revenue within 24 hours
• Local service businesses represent a significant opportunity because competition is often unsophisticated with outdated websites
• Basic SEO optimization using AI tools can quickly outrank established local competitors
• The process combines AI-assisted keyword research, technical SEO fixes, and content creation focused on local relevance
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JAMES ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Get my in-depth guide for creating scroll-stopping AI Ads with Arcads and Romain's Automations: https://www.gregisenberg.com/arcads
Join me as I chat with Romain Torres, founder of Arcads, about how businesses are using AI to create diverse ad content at scale, showing examples of companies making millions monthly through AI-generated ads. The conversation covers techniques for creating winning ads, automating workflows, and identifying profitable niches.
Timestamps:
00:00 - Intro
01:29 - Demo of Arcads AI
05:19 - Importance of testing multiple ad variations
10:50 - Examples of Successful AI Ad Campaigns
22:42 - Using AI-generated content for organic TikTok growth
25:13 - Visual hooks and creating custom AI actors
29:46 - VO3 integration and extending AI-generated scenes
32:07 - Automating ad creation with Gumloop workflows
Create winning ads with AI and Arcads: https://www.arcads.ai/?via=community
Try arcads over here: https://arcads.ai/?via=community (i get a small affiliate fee if you use that link, support the channel if you think this product will work for you)
Key Points:
• AI-generated ads are enabling businesses to create high-volume, diverse creative content that would be prohibitively expensive with traditional methods
• Successful advertisers test multiple variations of ads (hooks, actors, situations) to find winning combinations
• Tools like Arcade AI allow for creation of realistic UGC-style content and more creative VO3 videos
• Automation workflows using tools like Gumloop can scrape winning content from platforms like TikTok and Reddit to inspire new ad creation
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ROMAIN ON SOCIAL
X/Twitter: https://x.com/rom1trs
Arcads AI: https://www.arcads.ai
Join me as I chat with Nico Christie where he demos Shortcut, an AI-powered spreadsheet tool that functions like "Excel built for the future." Through several live demos, he shows how the platform can create financial models, update existing spreadsheets with new data, and build custom analysis tools using simple natural language prompts. The product aims to make Excel-based work significantly faster while maintaining transparency about data sources and calculations.
Timestamps
00:00 - Intro
00:53 - Overview of Shortcut
02:08 - First Demo: How Shortcut works with Existing Excel files
04:44 - Different User Types Who Benefit From Shortcut
08:50 - How to Prompt Shortcut Effectively
11:20 - The benefits of Using Shortcut
13:42 - How Shortcut handles data verification and transparency
17:03 - Best Use Cases for Shortcut
19:03 - Obvious ideas and market opportunity
22:23 -Building a Utilization Model for Agencies
34:59 - Greg's Custom Utilization Rate Dashboard Demo
39:29 - Who should try Shortcut
Checkout: https://www.tryshortcut.ai
Key Points:
• Shortcut is an AI-powered alternative to Excel that allows users to create and modify spreadsheets using natural language prompts
• The tool can perform complex financial modeling tasks in minutes that would take hours in traditional Excel
• Shortcut provides transparency by showing data sources and allowing users to trace where information comes from
• The platform serves both Excel experts (making them faster) and non-experts (making complex spreadsheet tasks accessible.
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND NICO ON SOCIAL
X/Twitter: https://x.com/nicochristie
Shortcut: https://www.tryshortcut.ai
On today’s episode I share a comprehensive guide to building micro SaaS businesses, which are niche-focused software products that can be developed by individuals or small teams. I explain the difference between traditional SaaS and micro SaaS, share real examples of successful businesses generating $20K-40K monthly revenue, and outline a step-by-step playbook for validating ideas, building MVPs, and growing through audience building and SEO.
Timestamps:
00:00 - Intro
01:08 - What is a MicroSaaS?
02:25 - Examples of successful micro SaaS businesses
05:35 - Growth flywheel explanation
07:57 - User journey and funnel metrics
12:06 - Building in public strategy
18:28 - MicroSaaS Frameworks
21:58 - MicroSaaS Ideas 1: PermitSync
25:33 - MicroSaaS Ideas 2: PodScriptor
28:52 - MicroSaaS Ideas 3: SpecSheet
32:30 - MicroSaaS Ideas 4: CartSaver
33:58 - MicroSaaS Ideas 5: GrantGuru
Get Your Complete Financial OS at https://www.brex.com/sip
Key Points:
• Micro SaaS businesses focus on niche markets with specific products, typically built by solo founders or small teams
• Successful micro SaaS businesses can generate $10K-50K monthly profit with 80-90% margins
• Growth comes from building an audience first, identifying pain points, creating solutions, and reinvesting revenue
• Pricing strategies typically include free trials converting to monthly subscriptions or usage-based models
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Josh Pigford, who took an idea from Idea Browser, built a tool called NameSnag for finding expired domains, and sold it for $15,000 within eight days. The conversation explores Josh's rapid development process, including how he leveraged AI tools like Claude for naming and coding, created branding, and used Twitter to build momentum and find customers. Josh emphasizes the importance of shipping quickly rather than aiming for perfection.
Timestamps:
00:00 - Intro
01:26 - NameSnag Backstory
04:44 - Explanation of domain acquisition strategy
13:29 - Branding NameSnag
19:12 - Building Hype through Building in Public
29:28 - Biggest Takeaways from Josh's story
30:58 - What Josh would have done differently
33:17 - Q&A about selling side projects
Key Points:
• Josh saw a viral tweet about an AI tool for finding expired domains and decided to build it
• He publicly committed to building the project on Twitter, which created accountability
• He named the product "NameSnag" and secured both .com and .ai domains
• Josh documented his entire build process on Twitter, generating interest and early customers
• He sold the project for $15,000 just 8 days after starting it
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JOSH ON SOCIAL
X/Twitter: https://x.com/Shpigford
Personal Website: https://joshpigford.com
Join me as I chat with Cody Schneider discusses why productized services using AI tools are superior to traditional AI automation agencies, offering five specific business ideas that can generate $40K - 80K monthly within six months. Each idea leverages AI tools to create scalable, recurring revenue streams while providing measurable value to clients. The conversation highlights acquisition strategies, pricing models, and specific AI tools that entrepreneurs can use to implement these services.
Timestamps:
00:00 - Intro
01:34 - Why Productized Services
03:29 - Med Spa AI Marketing Service
13:50 - AI Ads for Beauty E-Commerce Brands
21:33 - SMMA for nutrition coaches
25:04 - Link Magnets for Webinars
29:34 - Data Analytics AI Agency
32:32 - Voice AI Agents and Future Trends
Key Points:
• AI automation agencies often struggle with sustainability, while productized services offer recurring revenue and better scalability
• Med Spa marketing services using AI-generated content and Google Maps optimization can generate $2-3K monthly per client
• Facebook ads for beauty e-commerce brands is a high-value opportunity due to constant need for fresh creative content
• Social media management for nutrition coaches represents an underserved market with significant revenue potential
• Data analytics services for SMBs can leverage AI tools to provide insights from existing business data
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com/
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.graphed.com/
X/Twitter: https://x.com/codyschneiderxx
Youtube: https://www.youtube.com/@codyschneiderx
Join me as I chat with Josh Woodward, VP of Google Labs & Gemini, as he showcases Google's latest AI products and their capabilities. The conversation covers Gemini's advanced features including personalized context integration and video generation, Flow's AI filmmaking capabilities, Notebook LM's research and knowledge exploration tools, Stitch's UI design automation, and Project Mariner's autonomous web task execution. Throughout the demonstration, Josh highlights how these tools can empower both professionals and individuals to create high-quality content and automate tasks.
Timestamps:
00:00 - Intro
01:57 - Gemini app features and capabilities
06:53 - Video generation with Gemini
13:53 - Flow AI filmmaking tool demonstration
21:17 - Notebook LM research and knowledge exploration
26:47 - Stitch UI design tool overview
31:04 - Project Mariner autonomous web agent demo
Checkout Google’s AI Product Suite: https://labs.google
Key Points:
• Josh Woodward demonstrates five Google AI products: Gemini, Flow, Notebook LM, Stitch, and Project Mariner
• Gemini features include scheduled actions, personalized context, and video generation capabilities
• Flow is an AI filmmaking tool that allows users to create and edit high-quality videos with simple prompts
• Project Mariner enables AI agents to perform web-based tasks autonomously with human oversight
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JOSH ON SOCIAL
X/Twitter: https://x.com/joshwoodward
LinkedIn: https://www.linkedin.com/in/joshwoodward/
I share 5 startup ideas that could be launched for under $500, particularly aimed at entrepreneurs in their twenties. Each idea requires minimal technical expertise to start and can be launched using existing platforms like Notion, Circle, Discord, or simple AI tools. These ideas can generate meaningful revenue while providing valuable learning experiences that might lead to bigger opportunities.
Timestamps:
00:00 - Intro
01:20 - Startup Idea 1: First Job Rejection Tracker
02:31 - Startup Idea 2: Take your headphones off
04:14 - Startup Idea 3: Creator-in-Residence Agency
06:08 - Startup Idea 4: $2K Vibe Coding Agency
07:57 - Startup Idea 5: Hook Line Studio
09:02 - Bonus idea: Polymarket for college campuses
Key Points:
• First Job Rejection Tracker - A platform for college graduates to log job applications, track responses, and connect with others who were rejected from the same companies
• Take your headphones off - A paid community for people addicted to tech and screens, offering digital detox challenges and IRL meetups
• Creator-in-Residence Agency - Connecting brands with micro-creators who need steady pay, taking 20% of contracts
• 2K Vibe Coding Agency - Offering two-week sprints to build micro-SaaS products using AI tools for $2,000 per project
• Hook Line Studio - A tool that generates catchy TikTok hook lines based on video ideas, with potential for a subscription model
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
On this episode, I test Grok 4's capabilities across multiple use cases to determine if it outperforms competitors like OpenAI and Perplexity. I evaluate 9 different agent types by running specific prompts and analyzing the results. Grok 4 demonstrates particular strength in tasks leveraging X data, with standout performance in market research, customer feedback analysis, and negotiation assistance, while showing limitations in areas like visual design.
Timestamps:
00:00 - Intro
01:00 - Market research Agent
04:05 - Coding Agent
05:57 - Productivity Agent
10:10 - Fundraising Agent
14:48 - Content MarketerAgent
23:23 - Customer Feedback Agent
27:04 - Negotiator Agent
29:50 - Product Innovator Agent
32:47 - Design Agent
35:17 - Grok Companions Feature
37:19 - Voice mode Demo
38:26 - Final review and conclusions
Key Points:
• I test Grok 4 across 9 different use cases including market research, coding, productivity optimization, and design
• Grok 4's integration with X (Twitter) data provides unique advantages for certain tasks
• Performance varied across different agent types, with market research and customer feedback analysis being particularly strong
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Ras Mic to discuss the current landscape of AI development tools, evaluating each as overrated or underrated based on their potential impact for both technical and non-technical users. We particularly highlight Claude Code as "extremely underrated" and discuss how tools like Devin and CodeRabbit are changing development workflows. The conversation also addresses my controversial viral tweet about building profitable SaaS businesses with AI tools.
Timestamps:
00:00 - Intro
01:32 - n8n
06:35 - LindyAI
07:31 - Claude Code
12:09 - Devin/Code Rabbit
19:56 - Bolt/Lovable/Tempo
23:12 - Figma Make/Hostinger/Airtable
27:25 - ManusAI
30:10 - VAPI
31:08 - MCP
35:46 - Vibe Coding Profitable SaaS
51:11 - GitHub
Key Points:
• Ras Mic and I evaluate various AI tools as "overrated" or "underrated," including n8n, String, Claude Code, Devon, and CodeRabbit
• They discuss the potential of MCP (Multi-Context Protocol) and its impact on non-technical users
• They analyze Greg's viral tweet about building a $50K/month SaaS business using AI tools
• Ras Mic provides a simple GitHub crash course explaining branching and workflow best practices
Get Your Complete Financial OS at https://www.brex.com/sip
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MIC ON SOCIAL
X/Twitter: https://x.com/rasmickyy
Youtube: https://www.youtube.com/@rasmic
On this episode, I breakdown my comprehensive guide to "vibe marketing" - using AI tools and workflows to automate and enhance marketing efforts. I go over several practical workflows including creating viral AI videos, building AI personas for customer nurturing, generating audio content from text, and creating AI-powered business dashboards. The presentation emphasizes that understanding these tools provides marketers with a significant competitive advantage in the current landscape.
Timestamps:
00:00 - Intro
01:27 - Overview of Vibe Marketing
03:30 - MCPs and Workflow Explained
06:45 - Creating faceless video content workflow
09:57 - One-click CRM with Gumloop
13:50 - Voice AI agents with VAPI
16:56 - Creating AI personas with Tavus
21:04 - Generating AI Podcast with String
24:13 - Building Business Health Dashboards with Sting
25:20 - Creating high-converting ads with Arc Ads
27:38 - Growing followers and email lists with short-form video
Key Points:
• Vibe marketing combines AI tools and workflows to create an unfair advantage in today's marketing landscape
• The presenter shares multiple AI workflows including faceless video content creation, one-click CRM, voice AI sales agents, and AI personas
• Tools like Claude, Gumloop, VAPI, Tavus, String, and Arc Ads are demonstrated with specific use cases
• Short-form video content combined with comment-based email collection can rapidly grow followers and email lists
Create winning ads with AI Actors: https://www.arcads.ai/?via=community
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: http://boringmarketing.com/
The Vibe Marketer - Join the Community and Learn: http://thevibemarketer.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Amir to discuss how Cursor can function as a comprehensive interface for business operations beyond traditional coding. Through demonstrations of Model Context Protocols (MCPs), Amir illustrates how to automate financial reporting, conduct UX analysis, create marketing content, and perform QA testing—all within Cursor. The conversation highlights how this approach can dramatically improve productivity by eliminating the need to switch between different applications.
Timestamps:
• 00:00 - Intro
• 01:03 - Overview of using Cursor beyond coding
• 02:40 - Finance automation with Xero MCP
• 07:58 - UX analysis using Playwright MCP
• 14:37 - Sales/Marketing automation with Perplexity and Firecrawl MCPs
• 23:51 - QA testing automation
• 26:50 - Advice for non-technical users getting started with Cursor
Key Points:
• How Cursor AI can be used beyond coding to manage finance, analytics, design, and marketing tasks
• Model Context Protocols (MCPs) allow seamless integration with third-party services like Xero, Playwright, and Perplexity
• Automated workflows can handle accounting tasks, UX analysis, content creation, and QA testing
• Different AI models serve different purposes: "thinking models" for planning and "agentic models" for execution
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: https://www.boringmarketing.com/
The Vibe Marketer - Join the Community and Learn:https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND AMIR ON SOCIAL
Humblytics: https://humblytics.com/?via=community
X/Twitter: https://x.com/amirmxt
Youtube: https://www.youtube.com/@amirmxt
Build, Ship, Market: https://buildshipmarket.com
Join me as I chat with Tod Sacerdoti about String, a platform that allows users to build AI agents through natural language prompts rather than complex visual workflows. Tod showcases several practical examples of automations, from monitoring Hacker News for specific terms to generating LinkedIn posts from blog content. The platform aims to make automation accessible to non-technical users while providing the power to solve complex business problems.
Timestamps:
00:00 - Intro
01:03 - String Overview
01:49 - Agent 1: Monitoring Hacker News for MCP mentions
08:15 - Agent 2: Creating LinkedIn posts from RSS feeds
17:14 - Agent 3: Automating Google Analytics Summary
23:53 - Startup Idea: Building businesses on top of String
27:10 - Agent 4: Daily Automation Idea Generator
38:32 - Advice for getting started with String
Checkout String: https://string.com
Key Points:
• String is an AI agent platform that builds AI agents using natural language instead of complex node charts
• The platform allows users to create automations that monitor websites, generate content, and integrate with tools like Slack and Google Docs
• String uses dynamic code generation to go beyond pre-built integrations, enabling more complex use cases
• The platform follows a credit-based pricing model similar to other AI coding platforms
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND TOD ON SOCIAL
String: https://string.com
X/Twitter: https://x.com/tod?lang=en
Join me as I chat with The Boring Marketer to demonstrate how non-technical marketers can use AI tools like Cursor and Claude Code to build programmatic SEO strategies without coding knowledge. He walks through a complete workflow from keyword research to deploying a live comparison page for AI tools, showing how this approach can potentially generate thousands of targeted pages to capture search traffic. The demonstration highlights how AI is blurring the line between marketers and developers.
Timestamps:
00:00 - Intro
01:35 - Cursor Overview
03:50 - Claude Code Overview
09:47 - Using FireCrawl MCP scrape website data
13:13 - Programmatic SEO Explained
15:25 - Benefits of Claude 4 Opus Max
17:48 - Using Perplexity MCP to find AI tool comparison keywords
22:44 - Creating a PRD for the project
24:58 - Using Claude Code for Programmatic SEO
29:21 - Why learn to use tools like Cursor
30:58 - Cursor + Claude Code vs n8n
40:06 - Cost of Claude Code
42:51 - Deploying the page to Vercel
45:28 - Reviewing Deployed Page
Get Your Complete Financial OS at https://www.brex.com/sip
Key Points:
• James (The Boring Marketer) demonstrates how to use Cursor and Claude Code to build programmatic SEO pages without coding knowledge
• The workflow combines MCPs (Model Control Protocols) like FireCrawl and Perplexity for research with Claude Code for implementation
• James shows how to create a comparison page template for AI tools that can be replicated for thousands of keywords
• The entire process from research to deployment happens within the Cursor environment using natural language prompts
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BORING MARKETER ON SOCIALX/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
On this episode, I provide an unsponsored review of GenSpark, testing its capabilities across multiple business applications. I evaluate the platform's ability to create investor decks, product demos, customer personas, and marketing strategies. While I was impressed with GenSpark's research capabilities and business-oriented content, the product had significant limitations in design quality and occasional content confusion.
Timestamps:
00:00 - Intro
00:55 - Genspark Super AI Agent Overview
03:28 - Building Fundraising Deck
07:33 - Building Product Demo
10:46 - Generating Social Media Strategy
16:26 - Building Fundraising Deck Pt2
17:17 - Building Data Room
18:59 - Researching Ideal Customer Persona
21:52 - Mapping/Researching Distribution Channels
24:05 - Final Thoughts on Genspark
25:43 - Genspark does not have Self Service Subscription Cancellation
Key Points:
• GenSpark is a new AI agent platform that reached $36 million ARR in 45 days, adding almost $1 million daily
• Greg tests multiple use cases including creating investor presentations, product demos, customer research, and distribution strategies
• The platform shows strengths in research and content creation but weaknesses in design and image generation
• At $25/month, GenSpark offers value for specific use cases but isn't a complete replacement for other AI tools
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
The exact MCP system to make Claude 10x more powerful : https://www.gregisenberg.com/claude-mcp
Join me as I chat with Riley Brown about how to enhance Claude's capabilities with MCPs. He demonstrates practical applications including accessing Notion databases for content creation and using Glyph for automated thumbnail generation. While acknowledging the current setup process is somewhat technical, Riley emphasizes the significant productivity benefits and predicts these integrations will become more streamlined in the near future.
Timestamps:
00:00 - Intro
01:08 - MCP Explained
04:36 -Why MCP’s matter?
08:42 - Docker's MCP Toolkit
10:34 - Notion - Claude MCP Integration
22:56 - Demo of Glyph Workflow for Thumbnail Creation
28:17 - How to be an AI Agent Orchestrator
Key Points:
• Riley explains how to use MCP (Model Context Protocol) to give AI agents like Claude access to external tools
• Demonstrates integration with Notion databases and Glyph workflows through Docker
• Shows how to create automated workflows for content creation and thumbnail generation
• Discusses the importance of providing good examples and context to AI agents
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND RILEY ON SOCIAL
Vibe Code App: https://apps.apple.com/us/app/vibecode/id6742912146
X/Twitter: https://x.com/rileybrown_ai
Youtube: https://www.youtube.com/@rileybrownai
Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.
Timestamps:
00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products
Key Points:
• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
I explorePerplexity Labs, the AI agent product from Perplexity. I test its capabilities across multiple use cases including creating film storyboards, generating sales leads, developing content strategies, and performing financial analysis. Throughout the demo, I am surprised at the quality and depth of the outputs, particularly the tool's ability to create visual storyboards and comprehensive business dashboards.
Timestamps:
00:00 - Introduction to Perplexity Labs
01:18 - Film director AI Agent
07:04 - Salesperson AI Agent
11:11 - Content strategy Consultant AI Agent
20:13 - Financial Analyst AI Agent
24:08 - Salesperson AI Agent (pt2)
Key Points:
• I test Perplexity Labs' AI agents against other AI tools like ChatGPT, demonstrating its capabilities for various business functions
• Perplexity Labs ($20/month) can create detailed film storyboards, sales lead lists, content strategies, and financial analysis
• The tool generates comprehensive dashboards with actionable information, including contact details for potential clients
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
I share 17 practical methods for generating viable startup ideas in the AI era. The strategies focus on identifying pain points, tedious workflows, and manual processes that could be automated or improved with AI. These techniques can help both aspiring entrepreneurs seeking new ventures and established startup founders looking to expand their product offerings.
Timestamps:
00:00 - Intro
01:48 - Method 1: Using ChatGPT to identify tedious workflows
06:08 - Method 2: Analyzing your ChatGPT history
09:11 - Method 3: Searching Reddit for tool requests
12:00 - Methods 4-7: Finding friction points and using Idea Browser
15:08 - Methods 8-11: Exploring niche groups and software review sites
19:13 - Methods 12-15: Learning from agency owners and job titles
24:06 - Methods 16-17: Finding opportunities in low-rated but high-usage plugins
Key Points:
• Use ChatGPT to identify tedious workflows in specific professions that AI could automate
• Analyze your own ChatGPT history to find repeated prompts that could become products
• Search online platforms (Reddit, Facebook, Discord) for people asking about tools that don't exist
• Examine where you copy/paste between tools as these friction points represent startup opportunities
• Browse service marketplaces like Upwork and Fiverr to find manual tasks ripe for AI automation
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Jack Friks to discuss driving free traffic to mobile apps through organic social media marketing on Instagram and TikTok. He details a specific approach that involves creating a fresh account, studying successful content in your niche, and consistently posting while iterating on formats until finding one that generates significant views. Jack emphasizes that success requires patience, often taking 30-100 posts before finding a winning formula.
Timestamps:
00:00 - Introduction and overview
01:52 - What viewers will learn from the episode
03:21 - Explanation of organic social media marketing approach
05:30 - How to find content ideas and formats
10:53 - Account warming and posting strategy
18:29 - Converting attention into actual app users
20:15 - Using AI to generate content ideas
Key Points:
• Jack Friks shares his journey from making zero to $20k/month using organic social media marketing for his mobile apps
• The strategy involves creating a new account, finding viral content formats in your niche, and consistently iterating
• Properly "warming up" a new account is crucial before posting content to avoid algorithm penalties
• Converting views to app downloads requires strategic calls-to-action without making content feel like advertisements
Link to Jack’s Guide: https://x.com/jackfriks/status/1856013303169847470
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JACK ON SOCIAL
X/Twitter: https://x.com/jackfriks
Instagram: https://www.instagram.com/jackfriks
Youtube: https://www.youtube.com/@jackfriks0
Join me as I chat with Meng To, Founder of Aura, to discuss how to elevate AI-generated designs beyond generic templates by using proper prompting techniques. He demonstrates how providing AI with specific context about layouts, typography, colors, and animations results in more professional and unique designs. The conversation highlights how thoughtful design creates user trust and can be a competitive advantage for startups.
Timestamps:
00:00 - Intro
00:32 - Giveaway Winner 1 Announcement
02:37 - Problem with generic AI-generated designs
03:22 - Developer-focused vs designer-focused AI tools
05:03 - Explanation of design framing and styling elements
08:06 - Demonstration of prompt builder and results
19:17 - Advice for product builders
26:18 - Meng's journey building Aura
Key Points:
• Current AI tools like V0 and Lovable create generic designs that lack uniqueness and taste
• Using prompt builders with specific design vocabulary helps create more professional, unique designs
• Understanding design elements (typography, layout, colors, animations) is crucial for effective AI prompting
• Better design increases user trust and allows creators to charge more for their products
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MENG ON SOCIAL
Aura: https://aura.build
X/Twitter: https://x.com/MengTo
Join me as I chat with Sherry Jiang to discuss her journey creating Peek, an AI-native personal finance app. She explains her development process from rapid prototyping to user testing, and how building in public on social media drove significant user acquisition. The conversation highlights how AI can be leveraged not just within products but also for marketing and content creation.
Timestamps:
• 00:00 - Intro
• 03:58 - Behavioral science principles applied to app design
• 06:13 - AI Chat/Peek for X
• 12:05 - User Testing/Feedback
• 14:00 - Building/Launching App
• 23:04 - Building in Public
• 24:42 - Format for posts
• 35:14 - Content Buckets
• 38:47 - Making Meme's with ChatGPT
• 47:33 - Final Thoughts
Key Points:
• Sherry Jiang shares how she built Peek, an AI-powered personal finance app that uses behavioral science principles to improve user engagement
• The app was developed through "vibe coding" a prototype in just three hours, followed by user testing with a "rule of six" methodology
• Building in public on Twitter/X was crucial to Peek's growth, helping it gain thousands of users within a month
• AI tools (Claude, Gemini) were used both for app development and marketing content creation
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND SHERRY ON SOCIAL
Peek Money: https://peek.money
X/Twitter: https://x.com/SherryYanJiang
Join me as I chat with Jordan Mix to discuss a comprehensive 35-step playbook for building profitable companies in the AI age. The conversation covers everything from finding niches and building audiences to leveraging AI tools for product development and scaling through automation. They emphasize the importance of creating a business ecosystem rather than isolated products and maintaining a culture of shipping new ideas consistently.
Timestamps:
00:00 - Intro
0:41 - Finding and Validating Idea
03:04 - Building an Audience
05:55 - Vibe Code MVP
07:37 - v1 vs v2
09:09 - Marketing and Partnerships
13:07 - Pricing Strategy
13:48 - Building Enterprise Value for your Startup
19:42 - Don’t Forget to Have FUN
20:38 - Building a Portfolio of Cash Flowing Businesses
Key Points:
• Build a business on the back of a trend by finding an underserved niche and understanding their pain points
• Use AI tools like Manus, V0, Bolt, and Cursor to build your product while keeping your team small
• Create an audience on one platform first before expanding, and partner with creators for distribution
• Focus on retention before growth, and consider building a portfolio of businesses that complement each other
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JORDAN ON SOCIAL
X/Twitter: https://x.com/jrdnmix
LinkedIn: https://www.linkedin.com/in/jordan-mix1/
Join me as I chat with filmmaker PJ Accetturo breaks down his process for creating viral AI commercials using Google's Veo 3 technology. He walks through his step-by-step approach for a pharmaceutical ad parody that went viral, explaining how to craft engaging scripts with ChatGPT, generate video with Veo 3, and edit the final product. PJ also shares strategies for monetizing these skills through various business models, emphasizing the importance of finding your niche and creating content that stands out in an increasingly saturated market.
Timestamps:
• 00:00 - Intro
• 01:24 - What you’ll learn
• 02:48 - PJ's viral pharmaceutical commercial
• 05:27 - Ideation
• 12:46 - Script writing process with ChatGPT
• 16:29 - Creating prompts from the script for Veo3
• 21:15 - Prompting Veo3
• 21:55 - Cost of producing the video on Veo3
• 23:06 - Stitching together the videos
• 25:20 - Viral Template for Social Media
• 30:15 - Startup ideas for AI video creation
Key Points:
• PJ demonstrates how to create viral AI commercials using Google's Veo 3, breaking down his process for a pharmaceutical ad that received millions of views
• The formula combines technical execution with viral storytelling techniques, focusing on setting up norms and then subverting them unexpectedly
• The workflow involves using ChatGPT to generate scripts and prompts, then feeding those into Veo 3 to create video clips
• PJ outlines 10 different ways to monetize AI video creation skills, from direct client work to building a personal brand
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND PJ ON SOCIAL
X/Twitter: https://x.com/PJaccetturo
PJ’s newsletter: https://pjace.beehiiv.com
Sign up for free thttps://www.ideabrowser.com for startup ideas AND to participate in the giveaway (full rules below)
Join me as I chat with Brett from Designjoy as he walks through his process for creating high-quality AI-generated designs and videos using a combination of tools. He demonstrates how non-designers can create professional-looking content by using ChatGPT to generate sophisticated prompts, Midjourney to create styled images, and Runway to add motion. Brett emphasizes that while these tools aren't perfect, they make design accessible to everyone and can produce consistent, cohesive branding assets quickly.
$5,000 GREG’S GIVEAWAY (sponsored by Bolt.new)
- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:
1️⃣ sign up for free at https://www.ideabrowser.com/
2️⃣ Like the YouTube video and comment what you’d do with the $5k - Entry window: 26 May 2025 → June 10th 2025 (ET)
- Winner chosen at random and emailed on 03 June 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.
Full Official Rules: https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing
Timestamps:
00:00 - Intro
00:42 - Giveaway
02:47 - Why anyone can use these tools
04:08 - Higgs Field for easy video creation
07:13 - MidJourney and other Image Gen Tools
09:35 - Explanation of prompts, image references, and style references
10:57 - ChatGPT for prompt creation
15:16 - The process of generating AI assets
18:34 - Creating a motion video with Runway
21:55 - Startup Idea: AI Creative Agency
25:12 - Runway Video Result
26:16 - Making these assets into Ads
28:04 - Final Thoughts
Key Points:
• Brett demonstrates how AI tools like Higgs Field, Midjourney, and ChatGPT can be used together to create professional-quality designs and videos
• The process involves using ChatGPT to generate prompts, Midjourney for image creation, and Runway for adding motion to static images
• Brett emphasizes that these tools are accessible to non-designers and don't require special skills beyond basic prompting
• Creating cohesive branding assets is highlighted as one of the biggest current opportunities in AI design
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Thanks to Bolt.new for sponsoring the $5k!
BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BRETT ON SOCIAL
X/Twitter: https://x.com/BrettFromDJ
Design Joy: https://www.designjoy.co
Join me as chat I with The Boring Marketer as we demonstrate a complete n8n workflow automation that can save content creators 10-15 hours weekly by scraping top-performing content, generating new content ideas, and publishing to social. The system uses N8N to orchestrate multiple AI tools that research, write, and even create images for posts, with an optional human review step before publishing.
Build an AI Content Automation in n8n: https://www.gregisenberg.com/ai-content-automation
Timestamps:
00:00 - Intro
01:58 - Why use this Content AI Agent
03:05 - Demoing the n8n workflow
03:33 - Explanation workflow stages
04:52 - Appify for content scraping
05:57 - Researching Viral Content
06:59 - Content curation and Idea generation
11:47 - Overview of OpenRouter for accessing multiple LLMs
13:23 - Claude 3.7 Sonnet for content creation
14:23 - Prompting Tips
18:05 - Demo of the human review/posting process
22:33 - Get free workflow template
Key Points:
• The workflow uses N8N to automate content creation by scraping top-performing content from YouTube and X (Twitter)
• The system processes this data through various LLMs (including Claude and OpenAI) to generate original content ideas
• The workflow can automatically create and publish LinkedIn posts with minimal human intervention
• Tools mentioned include Appify (for scraping), OpenRouter (for accessing multiple LLMs), and Claude 3.7 Sonnet (for writing)
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Join me as I chat with Ben Tossell to discuss how non-technical users can leverage OpenAI's Codex to build and modify websites without writing code. The video showcases a practical example of adding a new tab to a personal website through simple text commands, with Codex handling all the coding work. Ben explains GitHub basics, pull requests, and how to manage code changes while emphasizing that this approach makes coding more accessible to beginners.
Timestamps:
00:00 - Intro
01:28 - What is Codex
02:38 - Explanation of GitHub and repositories
05:54 - Demonstration of adding a new tab to a website
10:53 - Why use Codex if you are non-technical
15:26 - Explanation of merging and closing pull requests
18:18 - Best practices for non-technical people using Codex
21:54 - Tips for Debugging using ChatGPT
23:47 - More advanced use cases beyond personal websites
25:30 - Cloning a Repo and using Codex
30:08 - Conclusion and Final Thoughts on Codex
Key Points:
• Codex is an OpenAI terminal product that allows users to type in tasks, generate code, and push it to GitHub without writing code themselves
• The workflow involves creating tasks, reviewing generated code, creating pull requests, and merging changes
• For non-technical people, Codex offers a more accessible entry point to coding than traditional development
• Best practice is to start with simple personal website projects before attempting more complex applications:
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BEN ON SOCIAL
X/Twitter: https://x.com/bentossell
Ben’s Bites: https://www.bensbites.com
Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized
$5,000 GREG’S LETTER GIVEAWAY (sponsored by Beehiiv)
- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:
1️⃣ Subscribe at http://gregisenberg.com/
2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person)
3️⃣ Like the YouTube video and comment what you’d do with the $5k
- Entry window: 19 May 2025 → 26 May 2025 (ET)
- Winner chosen at random and emailed on 28 May 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.
Full Official Rules: https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing
Timestamps:
00:00 - Intro
03:01 - Startup Idea 1: Open Pages Creator
11:16 - Startup Idea 2: Lead Magnet Creator
14:26 - Startup Idea 3: Integrated Health Dashboard
21:59 - Startup Idea 4: Directory GPTs
24:54 - Startup Idea 5: AI-Powered Dating App
Key Points:
• Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies)
• Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis
• Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations
• AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND STEPH ON SOCIAL
X/Twitter: https://x.com/stephsmithio
Internet Pipes:https://internetpipes.com/
Surfer Diary: http://surferdiary.com/stats
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Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work.
Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers
Episode Timestamps:
00:00 - Intro
01:09 - Explanation of Vibe Marketing
04:12 - Automating keyword research
10:06 - MCP integration with keyword tools
15:41 - Analysis of search results and content gaps
20:33 - Creating automated content briefs
22:13 - Generating complete blog posts with proper brand voice
26:49 - MCP Explained
28:38 - Creating social media content from the same workflow
30:39 - Discussion of human review in the automation process
35:02 - Conclusion and the future of marketing
Key Points:
• Simple workflows in N8N can be more powerful than complex ones for marketing automation
• Using Claude AI with MCP integrations to automate keyword research and content creation
• Creating comprehensive content strategies based on keyword gaps in the market
• Automating multi-format content creation (blog posts, social media threads, images) from a single workflow
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating.
Episode Timestamps:
00:00 - Intro
04:17 - AI Tools Inflection Point
09:44 - Building an Audience with AI
15:06 - The Role of the Human Editor
16:26 - Taste and Intuition in AI
18:36 - Execution with AI Tools
22:06 - Vibe Marketing
24:12 - Best Way to Learn how to use AI Tools
29:12 - The Future of AI Costs
30:14 - Mastering AI Tools
34:31 - Startup Idea: AI Automation Agency
40:14- AI is a Tool, use it
Key Points:
• AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams
• Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated
• There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value
• Content creation, research, and ad generation are key areas where AI can replace manual processes
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
I share one of my techniques to get significantly better outputs from LLM’s. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content.
Timestamps:
00:00 - Intro
01:29 - Initial Prompt
04:04 - Improved Responses after "Jealousy" Prompt
Key Points:
• Using multiple AI models simultaneously and comparing their outputs yields better results
• Making AI models "jealous" of each other by telling them another model performed better
• Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok
• Each subsequent AI response improved after being told a competitor performed better
1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results
When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs.
Most people only use one AI at a time. That's a HUGE mistake.
2) The step-by-step "AI Jealousy Technique":
• Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.)
• Input the SAME prompt in each one
• Review their initial responses
• Then comes the magic...
3) The JEALOUSY trigger:
Tell each AI that its competitor did BETTER!
Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?"
Then share the "winning" response.
4) What happens next is FASCINATING:
The AI will:
• Acknowledge its shortcomings
• Analyze why the competitor's response was stronger
• Create a DRAMATICALLY improved version
• Often add personal touches specific to your needs
5) Why this works:
These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard.
It's like getting a free upgrade to the premium version!
6) BONUS TIP: You don't even have to be 100% honest!
Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition.
Ethical? Debatable. Effective? ABSOLUTELY.
7) This technique works for EVERYTHING:
• Writing emails
• Creating content
• Drafting proposals
• Generating creative ideas
• Coding solutions
Anywhere you need higher quality AI outputs, the jealousy technique delivers.
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation.
Episode Timestamps:
00:00 - Intro
01:08 - Step 1: Choose your audience
02:38 - Step 2: Research Competition
09:19 - Step 3: Get Honest Feedback
11:47 - Step 4: Write a 1-page product requirements document (PRD)
14:14 - Step 5: Break the UI into "shippable chunks”
16:05 - Step 6: Generate UI with v0
21:55 - Step 7: Connect the backend
22:50 - What will make your product standout
Key Points:
• Start by identifying your target audience/niche before deciding what to build
• Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI
• Break down your product into small, shippable UI chunks for efficient development
• Focus on solving real pain points rather than just aesthetics to differentiate from competitors
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately.
Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers
Episode Timestamps:
00:00 - Intro
01:24 - What is Vibe Marketing
02:34 - Why is Vibe Marketing happening NOW?
04:05 - Vibe Marketing Toolkit overview
10:51 - Practical workflows and examples
19:31 - The Future of Marketing (next 12-18 months
21:07 - Qualities of a good Vibe Marketer
21:38 - Learn more about Vibe Marketing
Key Points:
• Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns
• The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible
• Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams
• Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7
1) What is Vibe Marketing?
It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns.
"Marketing will resemble high-frequency stock trading in the near future."
2) The Vibe Marketing Toolkit
To get started, you'll need:
• Vibe coding tools (Replit, Bolt, Lovable)
• Workflow automation (N8n, Gumloop, Flow)
• AI assistants (Manus, Claude)
• Model router (OpenRouter)
• Visual generation (Sora, ChatGPT ImageGen)
Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks!
3) The Future of Marketing (next 12-18 months):
• Interconnected AI systems working together
• Manager agents trained by human experts
• Small teams accomplishing what required 50+ people
• Goal-oriented systems ("Get me 50k visitors")
• Real-time adaptation to market opportunities
4) What makes a good Vibe Marketer?
• Think in SYSTEMS, not campaigns
• Test relentlessly (50-100 variations, not just 2)
• Front-load value in everything you create
• Build once, distribute forever
• Let machines handle the boring stuff
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BORING MARKETER ON SOCIAL:
X/Twitter: https://x.com/boringmarketer
Join me as I chat with Chris Raroque, who demonstrates how to use AI tools to build sophisticated mobile apps as a solo developer. Chris walks through adding an AI chat feature to his budgeting app, showing his workflow with Cursor and Claude 3.7. He explains how to implement function calling to create an intelligent agent that can access transaction data and answer questions about spending patterns.
Timestamps:
• 00:00 - Introduction to Chris Raroque and his portfolio of apps
• 02:32 - Overview of Cursor workflow for native iOS development
• 09:54 - Demo of adding AI chat to a budgeting app
• 17:50 - Connecting AI Chat Feature with Open Router
• 25:55 - Improving prompts using Claude for better responses
• 34:19 - Implementing tool/function calling for efficient data access
• 45:13 - Adding token usage and cost tracking to the app
• 48:34 - Techniques for AI-generated app assets and illustrations
Key Points:
• Chris Raroque demonstrates how to use Cursor with Claude 3.7 to build native iOS apps with AI features
• Shows a workflow for adding an AI chat feature to an existing budgeting app using OpenRouter
• Explains tool/function calling implementation to create an AI agent that can access transaction data
• Shares techniques for generating high-quality app assets using ChatGPT 4.0
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CHRIS ON SOCIAL
Youtube: https://www.youtube.com/@raroque
X/Twitter: https://x.com/raroque
Instagram: https://www.instagram.com/chris.raroque/
Join me as I chat with Hunter Isaacson, a successful mobile app builder who has created apps with hundreds of millions of downloads. Hunter shares his playbook for building million-dollar mobile apps, emphasizing the importance of simple experiences, strong branding, and creating effective growth loops. He discusses how to identify opportunities by adapting existing ideas to new channels and technologies.
Timestamps:
00:00 - Intro
01:56 - Examples of Viral Consumer Apps
04:35 - Hallow Deep dive
10:14 - Locket Deep dive
13:51 - NGL’s Deep Dive
15:08 - Don’t reinvent the wheel
17:27 - Hunter’s $1M/Month App Playbook
21:28 - Building a Brand People Love
24:44 - Creating a simple experience
25:26 - The importance of core action and North Star Metric
26:33 - How to create growth loops
31:28 - Additional Good Practices
33:13 - Opportunities in AI-enhanced app experiences
36:38 - Future technology trends Hunter is excited about
Key Points:
• Hunter Isaacson shares his framework for building successful mobile apps, including NGL (250M downloads) and Bags
• The importance of creating simple experiences with strong branding that people can understand and resonate with
• How to identify core metrics and growth loops that drive user engagement and viral sharing
• Leveraging new platform features (like widgets, live activities) to create innovative app experiences
1) Hunter's framework for building viral, profitable apps is SURPRISINGLY simple:
• Build a brand people love
• Create a simple experience
• Get users on quickly (even just 100)
• Select ONE core action
• Maximize % of users completing that action
Let's dive deeper...
2) On building a BRAND PEOPLE LOVE:
"Keep it short and find a slang term" - Hunter's secret sauce for naming apps.
NGL = "not gonna lie" (obvious to Gen Z)
BAGS = crypto slang for holdings
The best names are OBVIOUS, resonate with your audience, and set the right vibe.
3) Creating a SIMPLE EXPERIENCE is crucial!
Hunter designs ALL his apps himself (started with PowerPoint, now Figma)
His approach: "What's the bare bones MVP that solves the problem?"
Don't overcomplicate. ONE user flow is better than branching journeys.
4) The NORTH STAR METRIC changes everything.
For each app, Hunter picks ONE metric that matters above all:
• Wink: % of users getting a match on day 1
• NGL: % sharing link + replies
• BAGS: % funding account + making first trade
Aim for 90%+ completion!
5) GROWTH HACK: Build sharing into your core experience!
"If you drop in 1000 people and 50% share, that's 500 people who've now shared your app"
Hunter spent less than $10K marketing NGL to get 250M downloads!
The key? Seed it just enough to activate the viral loop.
6) You DON'T need to reinvent the wheel!
Hunter on NGL: "Anonymous messaging apps have been around forever"
The innovation? Using Instagram's new link feature as a growth channel.
Look for EXISTING IDEAS that could work in NEW CHANNELS.
7) On SEEDING your app:
• Test content formats before launch
• Work with creators in different niches
• Pay small amounts ($50-100) to influencers
• Look for that ONE viral video to ignite growth
• Build an authentic voice on social
8) TRENDS to watch according to Hunter:
• Live Activities on iPhone (underutilized)
• Lock screen widgets (not fully explored)
• AI + consumer apps (CalAI's approach)
• Crypto going mainstream
• AR glasses (future)
Massive opportunities in each!
9) For YOUNG FOUNDERS, Hunter recommends:
"Take a lot of swings. Have a lot of at-bats."
Consumer mobile apps over B2B/SaaS when starting out:
• More fun
• Reach global audience
• Better psychology understanding
• Tools getting better every day
Notable Quotes:
"I think that it's more about looking for frameworks than it is for looking for ideas. The framework, I feel like, is more important because now it's really easy to just framework X with audience Y." - Hunter Isaacson
"You don't really need to reinvent the wheel... it's a new channel, right? If anonymous messaging has worked on the internet, it's worked on apps, it's worked on different platforms, why wouldn't it work with Instagram as the growth lever?" - Hunter Isaacson
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND HUNTER ON SOCIAL
X/Twitter: https://x.com/hunterjisaacson
Instagram: https://www.instagram.com/hunterjisaacson/
Join me as I chat with Niels Klement, CMO of Perspective, we discuss how agencies are building highly profitable productized services using AI. He explains that the most successful approach involves focusing on a specific industry niche, creating a repeatable funnel template that delivers consistent results, and using AI to automate fulfillment. The discussion covers funnel optimization techniques, the importance of mobile-first design, and how interactive elements like quizzes significantly improve conversion rates.
Timestamps:
00:00 - Intro
01:44 - Overview of productized services and funnel building
03:21 - How to build a niche-focused service
07:59 - Implementation of funnel templates and ads
11:10 - Funnel Strategies in 2025
14:43 - How to make a great VSL
18:54 - Funnel Strategies in 2025 pt2
21:05 - Where to use funnels
23:51 - Demonstration of Perspective funnel building
29:48 - Using funnels to validate startup ideas
Build your next sales funnel: https://try.perspective.co/4i8i3dkviavy
Key Points:
• Agencies are building highly profitable productized services ($10K-100K/month) by focusing on specific niches and using AI and funnel tools like Perspective
• The most successful agencies target industries that aren't tech-savvy and focus on business-critical services like recruiting and lead generation
• High-converting funnels use interactive elements, personalization, and quiz formats to achieve 26-28% conversion rates on cold traffic
• AI can automate much of the service delivery, allowing small teams or solo founders to scale to significant revenue
1) The Productized Service Revolution
Agencies are shifting from service-heavy to product-heavy models using AI + automation.
Some are scaling to $1M/MONTH with 80% profit margins by:
• Targeting specific niches (bakeries, lawyers, etc)
• Delivering business-critical results
• Using ONE killer funnel template
The best part? You can run this with just 1-2 freelancers + AI agents.
2) The Two Most Profitable Service Models
Across thousands of agencies using Perspective, two business models consistently outperform:
A) RECRUITING FUNNELS
Help businesses find talent through automated systems
B) LEAD GENERATION FUNNELS
Deliver qualified prospects to businesses
3) The "One Funnel, Sell Twice" Strategy
The most successful agencies:
• Pick ONE industry (preferably not tech-savvy)
• Create ONE funnel template that delivers results
• Use AI to customize it for each client
• Automate fulfillment with AI agents
Top agencies in Perspective convert at 26-28% on COLD traffic!
4) What Makes High-Converting Funnels Work?
The best performing funnels focus on:
• SPEED: Pages loading less than 1 second convert 2.5X better
• INTERACTIVITY: Quiz elements that create engagement
• PERSONALIZATION: Tailoring content based on responses
• CONSISTENCY: Matching ad messaging to landing page
These elements create a "dopamine hit" similar to social feeds.
5) The VSL (Video Sales Letter) Framework
For creating high-converting video content:
• Focus intensely on the HOOK (first 5 seconds)
• Provide genuine EDUCATION and value
• Show PROOF that builds credibility
• Create a natural progression to the OFFER
6) How To Build Your First Funnel
The process is simpler than you think:
- Start with a mobile-first approach (95% of paid social traffic is mobile)
- Use quiz elements to qualify leads
- Personalize follow-up based on responses
- A/B test continuously (Perspective makes this easy)
7) The Startup Validation Strategy
- Build an audience on social
- Create a funnel to test messaging
- Send organic traffic to validate
- Collect quiz data to understand pain points
- THEN build your product
KEY TAKEAWAY:
The future of services is PRODUCTIZED.
With tools like Perspective + AI, you can build a highly profitable, low-overhead business by:
• Focusing on one niche
• Delivering one critical result
• Using one killer funnel
• Automating with AI
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND NIELS ON SOCIAL
Instagram: https://www.instagram.com/nielsklement
LinkedIn: https://www.linkedin.com/in/nielsklement/
Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.
00:00 - Intro
02:08 - Nick's Sweaty Startup journey
05:20 - Self-storage facility investments and returns
07:31 - Examples of profitable service businesses
13:13 - Sweaty Startup Idea: Night Nurse Marketplace
18:49 - Value of a Good Domain Names
22:25 - The AI + Sweaty Startups Opportunity
Key Points
• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities
• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups
• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses
• Domain names are valuable digital real estate worth investing in for business credibility and growth
1) The WEALTHY people in your town aren't tech founders
They own boring businesses:
• Underground utilities
• Surveying companies
• HVAC businesses
• Real estate development
While everyone's dreaming of being the next Elon, these folks are quietly building wealth.
2) Nick's first million came from... college student storage!
He built Storage Squad with:
• $1500 Craigslist cargo van
• $2200 box truck
• SIDEWALK CHALK as his only marketing
Grew to $2.2M in revenue, sold for $1.75M in 2020.
No tech, no VC money, just hustle.
3) Self-storage facilities = GOLD MINES
Nick bought a neglected facility for $625K with:
• 40,000+ square feet
• 180+ units
• Only making $4K/month
Another facility they bought for $1.5M now generates $40K/month and is worth $4.5M!
4) "Sweaty startups" are EVERYWHERE making serious money:
• Lawn care: $100K+ working 9 months/year
• Mobile detailing: $17K revenue/$10K profit PER MONTH
• High-end transportation: Consistent 6-figure income
• Tree removal: $3K for 4 hours of work (2 people)
All with minimal startup costs!
5) The DOMAIN NAME lesson that most miss:
Nick paid $450K for Somewhere.com and says it's already delivered MORE value than that.
"People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."
6) The COMPETITION ADVANTAGE of sweaty startups:
Would you rather compete against:
• Stanford CS grad with $20M in VC funding
OR
• Local business owner who doesn't answer phones on Monday afternoons?
Choose your competition wisely!
7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace
• Domain available for $13K (or $1,100/month lease-to-own)
• Target new parents needing overnight baby care
• Build directory + blog with AI
• Charge $1K finder's fee to match families with nurses
$20K+ monthly potential!
8) The AI + SWEATY STARTUP opportunity:
The best AI companies might start as sweaty startups first.
Build the customer base and trust with a service business, THEN layer in tech and AI solutions.
This is how you build something valuable without competing with 1000 other AI startups.
Notable Quotes:
"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber
"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick Huber
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND NICK ON SOCIAL
X/Twitter: https://x.com/sweatystartup
Nick’s New book: https://www.sweatystartupbook.com
Sweaty Startup Ideas: http://Sweatystartup.com/ideas
Bolt Storage: http://boltstorage.com
Somewhere: http://somewhere.com
Use agents https://www.lindy.ai/greg (thanks to Flo for hooking us up with 50% off and you can get started for free)
Join me as I chat with Flo Crivello, founder of Lindy AI, where he demonstrates how to build AI agents that can automate various business processes without coding. The conversation showcases practical applications including meeting recording, scheduling, recruitment, competitive analysis, and customer support. Crivello emphasizes that there's currently a significant gap between what's technically possible with AI agents and what most businesses are implementing.
Built your first AI Agent with Lindy: https://www.gregisenberg.com/ai-agents
Timestamps:
00:00 - Intro
02:08 - Demo 1: Meeting Notes
04:41 - Demo 2: YouTube comment scraping
06:49 - Meeting Notes Continued
08:27 - Demo 3: Outbound Phone Calling
10:16 - Demo 4: Meeting Prep
10:25 - Agent Swarms Explained
11:25 - Meeting Prep Continued
13:31 - Demo 5: Meeting Scheduler
15:04 - How to start using Lindy
15:52 - Live Building of a Recruitment Agent
17:57 - When should you loop in a human
18:37 - Building of a Recruitment Agent continued
20:34 - Demo 6: Sales Prospecting
22:44 - Why start using AI Agents
26:00 - Overview of template categories and use cases
28:52 - Demo 7: Elon Lindy
30:12 - Demo 8: Competitive Analysis
32:58 - Demo 9: CRM and Networking Manager
34:50 - Final Thoughts
Key Points:
• Lindy is a no-code platform for building AI agents that can automate business processes
• Users can create their first agent in 10 minutes and automate significant portions of their business
• The platform features "Agent Swarms" that can handle multiple tasks in parallel with greater reliability
• Lindy offers thousands of integrations with various platforms and services
1) Meeting Assistant Agents
The most universal use case for AI agents? Meeting management!
Lindy can:
• Record and transcribe your meetings
• Create searchable notes in Google Docs
• Organize notes by person (incredible for context)
Flo: "I just had to dig up Google Docs and send him everything we've ever talked about with this person."
2) The Agent vs Workflow Difference
Unlike Zapier which connects isolated steps, Lindy creates TRUE AGENTS that:
• Understand context between steps
• Can recover from mistakes
• Let you speak to them in natural language
• Don't need every step configured
The magic? You're basically telling an AI to execute a sequence of connected actions.
3) Agent Swarms = GAME CHANGER
This new feature lets you deploy multiple agents simultaneously!
• Send personalized outreach to hundreds of leads
• Research multiple people in parallel
• Execute tasks reliably without losing coherence
Think Agent Smith in The Matrix - your agent duplicates itself to handle massive workloads FAST.
4) Real-World Examples That Blew My Mind
Flo's Lindy made a restaurant reservation BY PHONE
The hilarious part? The restaurant was using an AI receptionist!
"It's already happening - AI agents are working together in the wild"
His AI also schedules meetings, preps him for calls, and manages his network.
5) Building a Recruiter Agent LIVE
In just 2 minutes, Flo built a recruiting agent that:
• Takes job criteria
• Searches for matching candidates
• Researches them on Perplexity
• Sends personalized outreach emails
All with human approval built in when needed!
"There's a huge gap between what's possible and what people are actually doing."
6) The "Elon Lindy" = Middle Management Killer
This agent:
• Calls every team member weekly
• Asks what they accomplished
• Compiles everything into a report for the CEO
One customer deployed this to 1000+ employees, essentially "replacing the middle management layer"!
7) Competitive Intelligence on Autopilot
Flo's competitive tracker:
• Wakes up monthly
• Monitors competitors from a spreadsheet
• Tracks employee count, traffic, funding, etc.
• Sends reports on who's pulling ahead
8) The MASSIVE Opportunity Right Now
"There is a HUGE arbitrage between what's possible and what people are actually doing."
Companies exploiting this gap are EXPLODING:
• One AI ad generator hit $5M ARR in months with just 8 people
• Small teams can now operate like they have 30-50 people
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND FLO ON SOCIAL
X/Twitter: https://x.com/Altimor
Lindy: https://www.lindy.ai
Join me as I chat with Riley Brown to explore various opportunities in AI, from image generation to rebuilding essential software tools, while debating the future of content creation, customer support automation, and the concept of "vibe coding/marketing."
Timestamps:
00:00 - Intro
02:05 - ChatGPT 4.0 image generation capabilities
07:30 - Rebuilding calendars, inboxes and CRMs
11:02 - Component Animation Library
12:59 - The "spaghetti video" and AI video progression
19:41 - Customer support automation
22:01 - The biggest trap for founders
24:43 - Sketching is the future of AI building
26:15 - Build Consumer AI Mobile Apps
27:42 - AI Market Dynamics
29:01 - Rebuilding traditional products with AI advantages
30:51 - AI tools and AI Agents will be cheaper than humans
31:56 - Vibe Marketing is a huge opportunity
35:41 - AI will replace the homepage
36:56 - AI's impact on education and entrepreneurship
Key Points:
• ChatGPT 4.0's image generation capabilities will birth thousands of vertical software businesses
• Calendars, inboxes, and CRMs will be completely rebuilt with AI within three years
• AI-generated video has progressed dramatically and will transform content creation
• Most customer support will be fully automated within 36 months, including complex issues
• Mobile-first AI apps represent the next wave of $100M+ consumer applications
1) ChatGPT 4.0 ImageGen is as REVOLUTIONARY as the original ChatGPT launch
It will birth 1000+ vertical software businesses worth $1-100M each.
Riley: "It's incredible for generating gradients, components, character sprite sheets..."
The window to build these businesses is NOW.
2) Every calendar, inbox, and CRM will be COMPLETELY REBUILT in the next 3 years
Not just AI-enhanced — fully rethought from scratch.
We're talking about a $700B+ industry transformation.
Look at Micro HQ approach: turning email into a smart dashboard with intelligence baked in.
3) The "Will Smith eating spaghetti" video evolution shows how FAST AI video is advancing
739 days ago: Hilariously bad AI video
Today: Nearly perfect realism
In another 739 days? Full movies created with prompts, perfect dialogue, and integrated music.
The content creation landscape is about to be UNRECOGNIZABLE.
4) Most customer support will be fully automated within 36 months
Not just basic tier-one tickets — we're talking complex, multi-step resolutions that currently require senior staff.
The days of frustrating support calls may finally be ending as AI gets better at solving our problems instantly.
5) "The worst thing that can happen to your startup is mediocre success"
Enough to keep you going, but not enough to change your life.
Many founders get trapped in routines with projects they aren't passionate about.
The key? Pivot to something that excites you to wake up every day.
6) The SKETCHING economy is the real AI revolution
When anyone can turn rough sketches into production-ready designs, taste and ideation become the only scarce resources.
Greg's insight: "I've been sketching more myself... if I sketch a thumbnail and throw it into GPT-4.0, I might get twice the engagement.”
7) Consumer mobile is BACK in full swing
We went from:
• Desktop-first apps (Facebook)
• Mobile-first apps (Instagram)
• Now AI-first mobile apps (Cal AI)
The next wave of $100M+ apps will start mobile-first with AI baked in from day one.
8) AI is creating winner-take-most markets OVERNIGHT
The window to establish yourself as the go-to solution in a specific vertical?
9) AI will kill the homepage as we know it
Interfaces will be replaced by entry points that change based on who you are, what you need, and when you show up.
Just as ads became hyper-personalized, websites and apps will adapt to each visitor in real-time.
10) Schools won't be disrupted by AI — they'll be DISINTERMEDIATED
Smart teens will skip formal education to build audiences and run experiments.
Kids say they want to be creators, but creators are becoming entrepreneurs.
Entrepreneurship is becoming the safest "job" in an AI-powered world.
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND RILEY ON SOCIAL
Vibe Code App: https://apps.apple.com/us/app/vibecode/id6742912146
X/Twitter: https://x.com/rileybrown_ai
Instagram: https://x.com/rileybrown_ai
Join me as I chat with Justin Mares, Founder of Kettle and Fire, as he explains his methodical approach to validating Kettle and Fire before fully launching it in 2014-2015. He created a basic landing page with a PayPal checkout to test if people would pay $29.99 for bone broth, achieving a 30% conversion rate despite having no actual product. The conversation highlights how modern AI tools have dramatically lowered barriers to entry for entrepreneurs testing new business ideas
Timestamps:
• 00:00 - Intro
• 01:05 - The Scale of Kettle and Fire
• 01:20 - The Initial Idea and Inspiration
• 02:16 - Validating Market Demand
• 04:03 - Addressing Skepticism on Market Research
• 06:00 - Testing Pricing and Demand
• 08:48 - Bing Ads and Early Revenue
• 12:22 - Leveraging AI for Business Today
• 13:42 - Finding Passion-Driven Problems
• 15:28 - Identifying Trends and Tools
• 20:15 - ChatGPT 4o for Initial Product Design
Key Points
• Justin shares how he validated and launched Kettle and Fire, now a nine-figure bone broth business
• He used a minimal landing page, Fiverr logo, and Bing ads to test market demand before creating the product
• The validation process focused on identifying if enough people wanted the product and if they would pay enough
1) The "Day Zero" validation strategy that worked:
Justin wanted bone broth for his own health but couldn't find it online. Before creating anything, he asked two critical questions:
• How many people actually want this?
• Will they pay enough to make it a viable business?
Smart validation = less risk.
2) Finding your TRUE market size:
Justin didn't rely on gut feeling. He went where his potential customers hung out:
• Paleo forums
• CrossFit communities
• Reddit threads
• Mark's Daily Apple
He found FANATIC engagement around bone broth recipes, sourcing, and benefits
3) The Google Trends hack
Justin checked macro trends to confirm his micro observations.
He wasn't looking to build a 9-figure business at 24 - just wanted to make $10K/month with his brother.
Simple math: A few thousand customers spending a few hundred dollars a year = viable business.
4) The $15 MVP that ACTUALLY validated demand:
• $9.99 domain (bonebroths.com)
• $5 logo from Fiverr
• Basic landing page on Unbounce
No product. No fancy design. Just a simple page highlighting benefits that his target audience cared about:
- Healing leaky gut
- Convenience
- Organic ingredients
5) The GENIUS pricing strategy:
Justin priced at $29.99 for 16oz - 6X MORE than grocery store broth!
His thinking: "If people will pay this much for a product they've never tasted from a sketchy landing page, they REALLY want it."
High price = strong signal of demand.
6) The checkout flow was HILARIOUSLY janky:
"Order Now" button → Justin's personal PayPal
That's it. That was the entire checkout.
And guess what? PEOPLE STILL BOUGHT IT!
After spending just $100 on Bing ads (yes, Bing!), he made nearly $500 in revenue.
7) The honest follow-up that built trust:
After validating demand, Justin emailed every customer:
"We don't have the product yet. I can either refund you in full or give you 50% off when we ship in a few weeks."
Most chose the discount, giving him runway to actually create the product.
8) From validation to execution:
It took 8 months to figure out production and scaling.
But because he KNEW people wanted it and would pay for it, he had the confidence to push through the hard parts.
9) How would he do it TODAY with AI tools?
• Better landing pages using tools like Bolt.new
• Sentiment analysis across Reddit/Twitter
• AI-generated product designs (as shown in the podcast)
10) The bigger lesson for aspiring founders:
Focus on problems YOU care deeply about.
The best ideas come from the frontier where you're already spending your time.
11) AI is LEVELING the playing field:
One person with strong conviction + AI tools can now build products that previously required entire teams.
12) Want to find YOUR startup idea?
Justin's advice:
• Find a problem that lights you up
• Circle that problem until you find interesting solutions
• Validate with real customers willing to pay
• Use AI to accelerate everything
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JUSTIN ON SOCIAL
X/Twitter: https://x.com/jwmares
His Blog: https://justinmares.com/
Join me as I chat with Jacob Posel where he explains his viral method for creating professional ads using ChatGPT 4o and reference images. Jacob demonstrates that effective ad creation with AI relies more on providing quality inspiration images than complex prompting. The episode includes four example ads and two live demonstrations, showcasing how marketers can experiment with different audiences and styles at scale to improve conversion rates.
Timestamps:
• 00:00 - Intro
• 02:01 - Best practices and the importance of inspiration images
• 05:52 - Using Reference Images vs. No Reference
• 09:07 - Exploring Sora for Prompt Inspiration
• 13:33 - Another example of reference image + product image
• 16:20 - More Ad Examples (Ridge Wallet)
• 18:14 - More Ad Examples (Replit)
• 19:12 - Where to find Ad inspiration
• 20:00 - Live Ad Creation for LCA
• 33:37 - Ad Concept Development for LCA
• 37:37 - Finalizing the Ad and Next Steps
Key Points:
• Jacob Posel demonstrates how to create high-quality ads in minutes using ChatGPT, focusing on using reference images rather than complex prompts
• The process involves providing inspiration ads and product images to ChatGPT, which can then generate customized, conversion-ready advertisements
• Using well-known brands requires less specific prompting as the AI already understands them, while lesser-known products need more reference images
• The speakers demonstrate live ad creation for Late Checkout Agency (LCA), showing the iterative process and prompt refinement techniques
1) The Secret to Great AI-Generated Ads
Forget complex prompting - the REAL magic is in your reference images!
Jacob revealed: "The important thing in creating good ads are the inspiration images and product images that you provide."
ChatGPT understands intent better than other AI image tools.
2) The Simple Framework
Here's the basic formula Jacob uses:
• Find an inspiration ad you like
• Add your product image
• Give simple instructions
• Let ChatGPT work its magic
The model is SMART enough to understand what you want without elaborate prompts.
3) When to Use Reference Images vs. When Not To
KEY INSIGHT: ChatGPT already knows popular brands!
"It knows Nike, Adidas, Ridge wallets really well," Jacob explains.
For well-known brands: Simple prompts work fine
For newer/smaller brands: ALWAYS provide reference images
This saves you tons of time!
4) Pro Tip: Where to Find Ad Inspiration
Jacob's go-to sources for ad inspiration:
• Creative OS
• Foreplay
• Icon
These tools pull from Meta's ad library and make it searchable.
Finding the right reference ad is HALF the battle!
5) The Hidden Goldmine Nobody's Talking About
ALPHA ALERT: Check out Sora's explore page!
"This is a piece of alpha that people do not know about right now," Jacob revealed.
It shows you the EXACT prompts people used for successful images.
Perfect for learning how to prompt effectively!
6) Crucial Prompting Tips
If your first attempt isn't perfect:
• DON'T continue in the same chat
• Start a fresh conversation
• Make adjustments to your prompt there
"You generally get through a cycle of worse and worse rather than improving" if you keep going in the same chat.
7) Real-World Example: The LCA Ad
We created a luxury-style ad for Greg’s innovation agency in real-time!
Process:
- Screenshot website elements
- Find vintage Rolex ad as inspiration
- Simple prompt explaining the brand vibe
- Iterate in a NEW chat for improvements
Took less than 10 minutes!
8) The Future of Advertising
This technology enables:
• Personalized ads at scale
• Rapid response to trending moments
• Testing different audiences/demographics
• Experimenting with creative directions
As Jacob puts it: "The ad is the targeting" - and now you can do it at SCALE.
Notable Quotes:
"Marketers have this saying nowadays that the ad is the targeting and this is just a way that you can actually do it at scale." - Jacob Posel
"The important thing I found in creating good ads are actually the inspiration images and the product images that you provide." - Jacob Posel
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JACOB ON SOCIAL
X/Twitter: https://x.com/jacob_posel
Build your business with beehiiv: https://www.beehiiv.com/greg-isenberg?utm_campaign=Q22025-greg-isenberg-partnership&utm_medium=influencer&utm_source=podcast&utm_source_platform=podcast&via=greg-isenberg-Q22025&utm_marketing_tactic=awareness&utm_creative_format=podcast&utm_content=greg-isenberg&utm_term=greg-isenberg
Join me as I chat with Tyler Denk, co-founder of Beehiiv, to discuss how to grow a newsletter to 100,000 subscribers. He demonstrates Beehiiv’s platform features including customizable websites, subscriber data collection, automated welcome sequences, and multiple monetization options. Tyler emphasizes there's no "silver bullet" for growth—success comes from combining multiple strategies that each contribute incrementally to building a valuable audience asset.
Get the 5-step guide to 100K subscribers: www.gregisenberg.com/beehiiv-business
Timestamps
• 00:00 - Intro
• 02:58 - Overview of newsletter growth potential
• 04:03 - Website building and email capture features
• 15:00 - Subscriber data collection and welcome automations
• 25:00 - Cross-promotion and "Boost" network for growth
• 38:06 - Lead magnets and referral programs
• 55:00 - Customized email collection based on content
• 1:08:35 - Monetization strategies (sponsorships, paid subscriptions)
• 1:10:55 - Final thoughts on consistency and getting started
Key Points
• Beehiiv’s all-in-one platform includes website building, email capture, subscriber data collection, referral programs, and monetization tools
• Multiple growth channels work together: lead magnets, email gating, referral programs, and cross-promotion with other newsletters
• Monetization comes through direct sponsorships, Beehiiv’s ad network, and the "Boost" feature where newsletters pay each other for subscriber referrals
1) Website & Email Capture Strategy
Beehiiv gives you a full website builder where you can create:
• Custom landing pages
• Email capture forms
• Pop-ups targeted by traffic source
• Different signup flows
The key? Create MULTIPLE entry points that convert 15-20% of visitors to subscribers.
Tyler's Windows 98-themed site stands out because it's INTENTIONALLY different!
2) The Subscribe Flow Magic
This is GENIUS:
After someone subscribes, Tyler shows:
• Sponsored newsletter recommendations
• A quick survey collecting demographic data
• A welcome page with popular content
This data helps him:
• Sell premium sponsorships
• Create targeted content
• Understand his audience (60% founders!)
3) Network Effects & Passive Growth
Tyler gets 200-300 FREE subscribers weekly through Beehiiv’s recommendation network!
How it works:
• Other newsletters recommend his in their subscribe flow
• He recommends others in his flow
"It's like getting $400-600 of value weekly just for existing on the platform"
4) The Boost Network (Paid Acquisition)
Tyler spends $2-3K monthly buying subscribers through Beehiiv’s Boost marketplace.
• He pays $2.50 per subscriber
• Only pays for subscribers who ACTUALLY ENGAGE
• Has autopause features to cut off low-quality sources
• Manages 155+ acquisition sources in one dashboard
It's like a vending machine: put in $2.50, get $4 back!
5) Lead Magnets That Convert
Tyler shared his seed deck on Twitter (100K views) with a simple signup form.
The magic:
• Created a custom landing page in Beehiiv
• Set up a different signup flow (no recommendations)
• Built an automation to deliver the deck instantly
• Added new subscribers to his newsletter
Pro tip: Get sponsors for your lead magnets to fund MORE promotion!
6) The Referral Program (1% of growth)
Tyler built Morning Brew's referral program (led to 1M+ subscribers) and implemented a simpler version:
- 1 referral = Access to Series B deck (digital, zero cost)
• 3 referrals = $10 off merch (dropshipped, zero cost)
7) Monetization (The Engine)
Tyler makes $20-30K monthly through:
- Direct sponsorships ($7K per placement)
• Boost network referrals ($2-4 per subscriber)
• No paid subscription (though many make $100K+/year this way)
Beehiiv’s sponsorship storefront lets advertisers book directly with just a $10 transaction fee!
Notable Quotes:
"Writing weekly and sharing my thoughts online has probably been the highest leverage thing that I've done in my entire career. It's opened so many doors to angel investing, meeting other founders, meeting people who are doing really cool shit." - Tyler
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND TYLER ON SOCIAL
X/Twitter: https://x.com/denk_tweets
Big Desk Energy: https://www.bigdeskenergy.com
In this episode, host I test Manus AI's ability to function as an AI co-founder by asking it to develop a million-dollar business idea focused on AI. The system analyzes Y Combinator startups and Reddit trends to identify opportunities, ultimately recommending an AI-powered micro-consulting platform for small businesses. Manus delivers a comprehensive business proposal including market validation, pricing strategy, and even designs a functional landing page.
Timestamps:
00:00 - Intro
01:41 - Initial Prompt: Ideas for $1M Startup in 18 Months
03:24 - Manus AI Processing Prompt
06:25 - Alternative Use Cases of Manus AI
13:14 - Results from First Prompt
15:19 - Prompt 2: Focus on Niche Startup Opportunities
17:46 - Results from Second Prompt
23:15 - Prompt 3: Validate Ideas with data and trend analysis
27:00 - Prompt 4: Refining data and trend analysis
29:0` - Prompt 5: Creating a Landing Page with Manus
34:23 - Reviewing results from Business Proposal
37:35 - Results from Fifth Prompt
39:25 - Final Thoughts on Manus AI and Startup Ideas
Key Points:
• I explore Manus AI's multi-agent capabilities to generate a viable startup idea that could make $1 million in 18 months
• Manus AI analyzes YC's latest batch, Reddit trends, and market opportunities to identify niche AI business concepts
• The AI recommends "AI-powered micro-consulting for SMBs" as the most promising opportunity
• Manus creates a complete business proposal including landing page design, pricing strategy, and go-to-market plan
1) I challenged Manus AI (a multi-agent AI system) to develop a complete business plan for an AI startup that could make $1M in 18 months.
The goal: See if AI can identify REAL market trends and opportunities better than humans can.
2) What makes Manus different from ChatGPT?
• Multi-agent capabilities (can browse while chatting)
• Can analyze multiple sources simultaneously
• Performs complex research tasks independently
• Creates actual code/designs, not just concepts
3) The COOLEST use cases Greg discovered while testing Manus:
• Converting unstructured data into organized tables
• Analyzing financial reports like a JP Morgan analyst
• Contract review (saving $1500+ lawyer fees)
• Creating highlight reels from podcast audio
• Building websites from scratch
4) The AI identified these KEY TRENDS in the AI startup landscape:
• Vertical-specific AI solutions for regulated industries
• AI agents for specialized workflows
• Infrastructure tools helping others deploy AI
• No-code/low-code AI accessibility solutions
5) The WINNING IDEA Manus proposed: "Spark Console AI" - an AI-powered micro-consulting platform for small businesses.
The problem it solves? SMBs need expert consulting but can't afford $150-500/hour traditional services.
The solution? $49-500/month AI consulting agents.
6) What impressed me most: Manus VALIDATED the idea with ACTUAL DATA:
• 47% growth in r/smallbusiness subscribers
• Direct quotes from Reddit showing pain points:
"I'd love expert advice but can't justify $200 consultants"
"Generic AI tools don't understand my industry challenges"
7) Manus even built a COMPLETE landing page with:
• Eye-catching design
• Lead generation forms
• Interactive business assessment
• Pricing tiers
All without Greg needing to write a single line of code!
8) The LIMITATIONS Greg found:
• You still need to ask the right questions
• It's more like a "junior employee" than a true co-founder
• Takes 10-15 minutes for complex tasks
• You need to push back on some recommendations
9) My takeaway: We're entering an era where the COMPETITIVE ADVANTAGE isn't coding ability - it's knowing which QUESTIONS to ask AI.
The winners will be those who can identify trends and direct AI to build solutions that ride those tailwinds.
Notable Quotes:
"In a world where anyone could create software... figuring out what is the brand, what is the landing page, what is the product, and what is the trend... is gonna help you actually build a business, not just build a product." - Greg
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join me as I chat with Andrew Wilkinson, Co-Founder of Tiny, as we discuss investment and startup ideas in the current AI landscape. We explore how AI is simultaneously lowering barriers to entry while increasing competition, making it easier to build "million-dollar businesses" but harder to create sustainable long-term ventures. We share specific startup ideas leveraging AI, including secure data integration platforms, automated web design services, and AI-powered lending.
Timestamps:
00:00 - Intro
01:25 - Business building in AI
08:13 - Media Business Opportunities and AI
18:18 - The future of GPT wrappers
21:20 - Automation and AI tools we use
29:14 - Startup Idea 1: MCP and Financial Analysis
34:49 - Startup Idea 2: AI Web Design Agency
37:06 - Startup Idea 3: Message Maxing
43:43 - Startup Idea 4: AI-Based Lending Solutions
49:43 - Andrew's Stealth Startup
Key Points
• AI is making it easier to build businesses but harder to maintain competitive advantages as tools become widely accessible
• Distribution, data advantages, and network effects are becoming the primary moats in the AI era
• Media businesses with high-value niches present opportunities for entrepreneurs to build audiences before layering AI tools
• Secure AI applications (particularly around financial data and personal communications) represent potential sustainable business models
1) The AI Paradox: It's never been EASIER to build a $1M business, but never HARDER to build sustainable value.
Why? Because anyone can "vibe code" your product in a weekend.
Distribution and network effects are the new moats. Tools alone won't cut it anymore.
2) Where are the ACTUAL opportunities?
Andrew & Greg agree: Buy or build MEDIA businesses first, then layer AI on top.
• Focus on High-value niches not mass audiences
• Build community BEFORE tools
• Example: Buy TechCrunch or event series like South by Southwest
3) AI tools they're actually using RIGHT NOW:
• Gumloop - For sales lead intelligence
• Lindy - Email processing & calendar management
• Manus AI - For candidate screening (saved Andrew hours!)
• Vercel V0 - Rebuilt Andrew's pressure washing website in 30 SECONDS
4) Startup Idea 1: "Secure MCP"
Model Context Protocol (MCP) lets LLMs access your data securely.
Andrew built a custom system to analyze his company finances across multiple businesses.
Opportunity: Build the "1Password of MCP" - where security is the selling point.
5) Startup Idea 2: "Message Maxing"
An app that analyzes your text messages to identify:
• Which friends exhibit toxic traits
• How YOU come across in messages
• Who you're neglecting
Perfect for viral TikTok marketing. Could be the next CalAI!
6) Startup Idea 3: AI-powered web design agency
• Use V0 to auto-redesign ugly local business websites
• Reach out with "I already built you a better site"
• Charge $500 + $20/mo hosting
• Scale with automation
Low-hanging fruit for your first million!
7) Startup Idea 4: "Bank of Vibe Coding"
AI-powered lending platform for vibe coders:
• Quick approval for developers with traction
• Take % of profits instead of interest
• Criteria: X followers, Stripe integration, etc.
Sahil Lavingia's $100K offer proves demand!
8) The BIG question: Are these Cal AI businesses (make $1M then die) or sustainable?
Andrew's take: "Almost all these businesses will be zeros in 5 years."
Greg's counter: "It's so hard to predict even 5 months from now!"
What do YOU think? Are you building for the short or long term?
The MOST VALUABLE insight: The businesses that are easiest to start are often the worst businesses to be in long-term.
But that doesn't mean you shouldn't start one! Making your first million with a "Cal AI business" is still a win.
Notable Quotes:
"It's never been easier to build a million dollar business and it's never been easier to lose all your equity value." - Andrew
"Distribution is the new moat, anyone could create anything." - Greg
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ANDREW ON SOCIAL
X/Twitter: https://x.com/awilkinson
Never Enough: https://www.neverenough.com
Tiny: https://www.tiny.com
I’m joined by Ashwinn Krishnaswamy, an expert in launching and growing consumer brands, where we discuss how he evaluates market opportunities and creates unfair advantages. We discuss various tools for market research including Ahrefs for keyword analysis, Particl for competitor sales data, and AI tools for product design. Ashwinn emphasizes that entrepreneurs should work backward from distribution channels rather than focusing solely on product development.
Timestamps:
00:00 - Intro
03:45 - Ahrefs tool for keyword research
15:08 - Particl for analyzing competitor sales data
18:52 - Why start a CPG brand
21:05 - How to stand out in crowded categories
24:57- Opportunities in Branding for Older Adults
28:40 - Bootstrapping Your Product Idea
33:56 - Researching Your Market and Competitors
36:52 - Manus AI for automating market research
39:58 - Distribution is everything.
Key Points:
• Ashwinn shares tools and strategies for evaluating market opportunities for physical products and brands
• Tools like Ahrefs and Particle provide valuable data on search volume, competition, and sales trends
• AI tools like Manis can now automate much of the market research process that previously cost thousands
• Distribution strategy should come before product development, not vice versa
1) First, understand that DISTRIBUTION is everything.
"First-time founders focus on product, second-time founders focus on distribution."
The hard truth? Many subpar products CRUSH IT because they nail distribution and operational excellence.
Always work BACKWARDS from how you'll acquire customers!
2) Use Ahrefs to evaluate category demand and competition
Type any keyword to see:
• Monthly search volume (market size)
• Keyword difficulty (competition level)
• Seasonal trends
• Geographic distribution
This helps you VALIDATE demand before building anything!
3) Look for geographic OPPORTUNITIES in the data
When Ashwinn checked "electrolytes" he found:
• 74% of searches from English-speaking Western countries
• Only 3% from India, Philippines
This reveals potential to build "Element for Germany" or other untapped markets where trends haven't diffused yet!
4) For physical products, use Particle to spy on competitors
This tool shows:
• E-commerce sales data for brands
• Best-selling SKUs
• Category trends
Crucial insight: Often 90% of revenue comes from just 4 SKUs!
5) The REAL opportunity in physical products?
They force you to become EXCEPTIONAL at marketing.
"The bleeding edge of marketing happens in consumer products because it's SO HARD to get attention and convince someone to part with their dollars."
It's a marketing masterclass in real-time.
6) How to stand out in crowded categories:
Study the competition obsessively! Ashwinn showed how most magnesium supplements look generic and medical.
But brands like Moon Juice and Lemme differentiate through:
• Distinctive packaging
• Custom bottles
• Clear positioning
• Targeting specific demographics
7) The BIGGEST opportunity right now?
Find UNDERSERVED demographics!
Most brands target coastal millennials or Gen Z because that's who creates them.
But what about products for older adults with:
• More disposable income
• Less saturated marketing channels
• Different aesthetic preferences
8) AI is your UNFAIR ADVANTAGE for research
• Competitor analysis
• Market sizing
• Customer needs
• Design trends
"It's putting together a report Nielsen would charge $20K for!"
99% of people aren't using AI this way yet.
9) Before building ANYTHING, become a "relentless researcher":
• Study every competitor's positioning
• Read all the 1-2 star reviews in your category
• Visit stores and talk to owners
• Contact potential customers directly
Notable Quotes:
"First time founders focus on product, second time founders focus on distribution." - Ashwinn
"Building a physical product business is very hard and by most people probably just shouldn't be done on a whim. But if you can do it in a somewhat low stakes way or low risk way... I think it is a phenomenal way to get really good at marketing." - Ashwinn
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND ASHWINN ON SOCIAL
X/Twitter: https://x.com/Shwinnabego
Instagram: https://www.instagram.com/shwinnabegobrand
Brand Brothers Podcast: https://open.spotify.com/show/2wgTQ7mXBngdiNzcJ2cUJZ
How to build an audience in 2025: https://www.startupempire.co/build-an-audience
I’m joined by Jonathan Courtney to jam on how to build an audience in 2025. We explore various tactics including finding your unique format, implementing consistent systems, and measuring progress against clear goals.
Timestamps:
00:00 - Intro
01:58 - The ACP Framework
04:06 - Step 1: Identify Who You're Creating For
10:05 - Step 2: Find Your Format
19:43 - Step 3: Build Systems That Stick
24:52 - Step 4: Pick ONE Primary Goal
28:08 - Where to Begin? The Reply Guy Strategy
31:08 - WHY Building an Audience Matters
Key Points:
• ACP framework for building an audience in 2025: Audience (people passionate about your niche), Community (hardcore followers), and Product (what you sell)
• The four-step playbook includes identifying your audience, finding your format, creating systems, and setting goals
• Starting as a "reply guy" on platforms like X (Twitter) is recommended as a low-pressure way to begin building an audience
• Building an audience serves as an "insurance policy" that provides options for future business opportunities
1) The ACP Framework: Your Foundation
A = Audience (people passionate about your topic)
C = Community (your hardcore followers)
P = Product (what you sell to them)
The KEY insight: Start with audience FIRST, then community, then product.
Why? Because audience-first gives you OPTIONS and CONFIDENCE when you launch.
2) Step 1: Identify Who You're Creating For
Don't just create random content. Be strategic!
• Focus on people interested in YOUR specific niche
• Understand what they're NOT getting from others
• Find your unique "sauce" (Greg gives away ALL his startup ideas)
• If not getting engagement, start one level broader than your niche
Example: Jonathan's company wanted to be known for design sprints, but started with broader UX content to build audience first.
3) Step 2: Find Your Format
Your format is HOW you deliver your content. This is CRUCIAL but often overlooked!
• Test one format each business day
• Look for formats OUTSIDE your niche (don't copy what's saturated)
• Consider what's working platform-wide (short-form video in 2025)
• Focus on what feels NATURAL (or you'll quit)
• Test for 90 days and let data guide you
Remember: Formats have lifecycles! What works today might not work in 6 months.
4) Step 3: Build Systems That Stick
The difference between creators who quit and those who succeed? SYSTEMS.
System breakdown:
• Build a "creative faucet" routine (what gets your ideas flowing?)
• Create an ideas capture system (Greg uses Apple Notes)
• Schedule weekly time to turn ideas into content
• Be strategic with timing (post when your audience is active)
5) Step 4: Pick ONE Primary Goal
Don't try to do everything at once!
• Choose ONE metric (100K followers? 25K email list? $1M in sales?)
• Measure your formats against this goal every 90 days
• Optimize for your goal, not vanity metrics
• Remember: attention is SCARCE - build it as an asset
The BEST advice: Just start! Don't get stuck in analysis paralysis.
6) Where to Begin? The Reply Guy Strategy
Feeling overwhelmed? Start as a "reply guy" on X:
• Less pressure than posting on your own profile
• Lets you experiment with formats
• Builds connections with established creators
• Gives you confidence before going solo
7) WHY Building an Audience Matters
An audience is your INSURANCE POLICY:
• Gives you clarity into your niche
• Creates a pool of potential customers/users
• Provides job opportunities during recessions
• Allows you to monetize when needed
Notable Quotes:
"The audience first approach gives you so many options, also gives you so much confidence when you release something and people actually use it." - JC
"I think the number one reason why anyone should create an audience is to have something to fall back on, period. It's like an insurance policy." - Greg
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/
I’m joined by Ras Mic to explain MCPs. Mic breaks down how MCPs essentially standardize how LLMs connect with external tools and services. While LLMs alone can only predict text, connecting them to tools makes them more capable, but this integration has been cumbersome. MCPs create a unified layer that translates between LLMs and services, making it easier to build more powerful AI assistants.
Timestamps:
00:00 - Intro
02:39 - The Evolution of LLMs: From Text Prediction to Tool Use
07:51 - MCPs explained
11:11 - MCP Ecosystem Overview
13:59 - Technical Challenges of MCP
15:18 - Conclusion on MCP's Potential
16:00 - Startup Ideas for Developers and Non-Technical Users
Key Points:
• MCP (Model Context Protocol) is a standard that creates a unified layer between LLMs and external services/tools
• LLMs by themselves are limited to text prediction and cannot perform meaningful tasks without tools
• MCP solves the problem of connecting multiple tools to LLMs by creating a standardized communication protocol
• The MCP ecosystem consists of clients (like Tempo, Windsurf, Cursor), the protocol, servers, and services
1) What are MCPs and why should you care?
MCPs are NOT some complex physics theory - they're simply STANDARDS that help LLMs connect to external tools and services.
Think of them as universal translators between AI models and the tools they need to be truly useful.
This is HUGE for making AI assistants actually capable!
2) The Evolution of LLMs: From Text Prediction to Tool Use
Stage 1: Basic LLMs can only predict text
• Ask ChatGPT to send an email? "Sorry, I can't do that"
• They're glorified text predictors (if I say "My big fat Greek..." it knows "wedding" comes next)
• Limited to answering questions, not DOING things
3) The Current State: LLMs + Tools
Stage 2: LLMs connected to tools
• Companies like Perplexity connect LLMs to search engines
• This makes them more useful but creates problems
• Each tool = different "language" the LLM must learn
• Connecting multiple tools = engineering NIGHTMARE
This is why we don't have Jarvis-level assistants yet!
4) Enter MCPs: The Game-Changer
MCPs create a UNIFIED LAYER between LLMs and external services.
Instead of your AI speaking 10 different "languages" to use 10 different tools, MCPs translate everything into ONE language.
Result? LLMs can easily access databases, APIs, and services without massive engineering headaches.
5) The MCP Ecosystem Explained
The MCP system has 4 key components:
• MCP Client: User-facing apps like @tempoai, Windsurf, Cursor
• Protocol: The standardized communication method
• MCP Server: Translates between client and services
• Service: The actual tool (database, search engine, etc.)
Brilliant move by Anthropic: SERVICES must build MCP servers!
6) Why This Matters For Builders
For technical folks:
• Opportunity to build tools like MCP app stores
• Easier integration between services
• Less engineering headaches
For non-technical folks:
• Watch closely as standards evolve
• When standards finalize, new business opportunities will emerge
• Think of MCPs as Lego pieces you'll stack to build powerful AI apps
Notable Quotes:
"LLMs by themselves are incapable of doing anything meaningful... The only thing an LLM in its current state is good at is predicting the next text." - Ross Mike
"Think of every tool that I have to connect to make my LLM valuable as a different language... MCP, you can consider it to be a layer between your LLM and the services and the tools." - Ross Mike
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire — a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MIC ON SOCIAL
X/Twitter: https://x.com/rasmickyy
Youtube: https://www.youtube.com/@rasmic
I’m joined by Min Choi to test if Manus AI can replace your AI tech stack. Throughout the episode, we test Manus AI's capabilities by asking it to create a DocuSign clone, research startup ideas, and analyze website SEO.
Timestamps:
• 00:00 - Intro
• 02:18 - What is Manus AI?
• 03:58 - Project 1: DocuSign clone
• 16:54 - Project 2: Research Greg’s top startup ideas
• 27:09 - Security concerns with Manus AI
• 30:16 - Manus bug and reboot
• 32:06 - Deploying DocuSign Clone
• 39:42 - Project 3: SEO Optimization
• 44:14 - Discussion of Manus’s Limitations and Scaling issues
• 48:23 - Project 4: Build a Flight Simulator Video Game
• 49:48 - AI companies facing scaling issues
• 52:05 - Where does Manus excel?
• 53:48 - What Manus was able to accomplish during the episode
Key Points:
• Testing Manus AI by asking it to autonomously research, plan, and execute complex tasks
• Having Manus create a DocuSign clone, research startup ideas, and analyze website SEO
• Manus AI functions as a multi-agent system that can browse websites, write code, and deploy applications with minimal prompting
• The tool has limitations including context windows, deployment issues, and daily usage limits
1) What makes Manus AI different?
Unlike ChatGPT or Claude, Manus is a TRUE AGENT system that:
• Researches, plans, and executes simultaneously
• Controls browsers to gather information autonomously
• Creates full applications from simple prompts
• Deploys working code with minimal guidance
"It's the closest thing to AGI yet" - Min Choi
2) The DocuSign Clone Experiment
With just a 4-WORD PROMPT ("create a DocuSign clone"), Manus:
• Researched DocuSign's core features
• Created a complete project structure
• Built login, document upload & e-signature functionality
• Generated deployable code
All without templates or boilerplate code!
3) Human-in-the-loop capabilities
One of the MOST IMPRESSIVE features:
• You can interrupt Manus WHILE it's working
• Refine requirements mid-process
• Add constraints or pivot direction
When they narrowed focus to "just e-signature features," Manus immediately adjusted its plan without starting over.
4) Multi-agent workflow
Manus feels like having MULTIPLE EMPLOYEES working simultaneously:
• A researcher gathering information
• A PM creating specifications
• A developer writing code
• A marketer analyzing opportunities
It's like an entire team in one tool!
5) Beyond coding: Marketing & Growth
Manus can also:
• Analyze websites for SEO improvements
• Target specific audiences (like executives)
• Create content strategies
• Scrape data for market research
It's not just about building - it's about GROWING your business too.
6) Current limitations
Manus isn't perfect (yet):
• Context length limitations on complex tasks
• Deployment issues with sophisticated apps
• Daily usage limits (currently ~10 sessions)
• Server load causing errors as popularity grows
It's still beta, but even with limitations, it's REVOLUTIONARY.
7) Security considerations
Since Manus is a Chinese company, there are valid concerns:
• Be mindful of what data you share
• Don't connect personal accounts or payment systems
• Use for learning & experimentation
Min's advice: "Always be careful with the data you share online."
The BIG TAKEAWAY: We're witnessing a fundamental shift in how businesses will be built.
What used to take weeks now takes MINUTES.
What required TEAMS now needs just ONE PERSON with AI.
This is just the beginning of the agent AI revolution.
Notable Quotes:
"I think that we're getting closer and closer to sort of the glimpse into what the AGI is gonna look like." - Min Choi
"It feels like we have like four employees working at the same time... We've got this marketing person. We've got this researcher. We've got this cracked PM slash developer." - Greg Isenberg
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND MIN ON SOCIAL
X/Twitter: https://x.com/minchoi
Im joined by Cody Schneider to jam on 3 trends/business ideas that will blow your mind. We analyze three main trends: the "buy it for life" movement (anti-consumerism focused on quality products), AI landing page builder for marketers, and TikTok templates. For each trend, we outline specific business models, monetization strategies, and tactical approaches to implementation.
Timestamps:
00:00 - Intro
01:51 - Trend 1: The Buy It For Life
22:59 - Trend 2: AI Landing Page Builder
29:49 - Trend 3: TikTok Template Aggregator
34:48 - Why we are in the Golden Age of Online Business Opportunities
Key Points:
• We discuss the "buy it for life" trend and how to build a directory website monetized through affiliate marketing
• We explore opportunities in AI landing page builders for digital marketing agencies
• We analyze the TikTok template trend and potential for creating a newsletter sharing viral formats
• We emphasize how easy it is to build online businesses in the current environment using AI tools
• We discuss strategies for building audiences on different platforms
1) The "Buy It For Life" Trend
69,000 monthly searches for people seeking products that LAST FOREVER instead of cheap disposables.
The subreddit r/BuyItForLife is EXPLODING with consumers sharing durable products across categories.
Here's the opportunity:
Build a directory website with:
• Beautiful UI (unlike Reddit's clunky interface)
• Filters by category
• Price drop alerts for premium products
Monetize through:
• Affiliate commissions
• Newsletter with exclusive deals
• Premium membership for instant alerts
Marketing strategy? Create value-packed Reddit posts with subtle domain signature.
2) AI Landing Page Builders
Digital marketers DESPERATELY need landing pages that match ad keywords.
Current tools are clunky and time-consuming.
The opportunity:
Create an AI tool where you:
• Input brand aesthetics
• Generate landing page templates instantly
• Deploy to subdomains with one click
• Modify with point-and-click
Target audience? Digital marketing agencies running paid ads who need SPEED.
"But what about Webflow and Shopify adding AI?"
Cody: "That's VALIDATION! Lead Pages does $50M/year. It's a MASSIVE category with room for many players."
3) TikTok Template Trend
98,000 monthly searches from creators hunting for viral TikTok formats.
The opportunity:
Create a newsletter showing:
• This week's viral TikTok templates
• How brands can adapt them
• One-click editor access
Acquisition? Twitter threads breaking down viral formats with newsletter CTA.
Monetization:
• Free weekly version
• Premium daily version
• Eventually build video editor tech
BONUS IDEA: Reinvent Scott's Cheap Flights as a simple email newsletter with flight alerts from specific airports.
Cody's FINAL WISDOM:
"This is the GREATEST time ever to start online businesses. In an hour, you can have a company live with people on the website."
"Don't buy a laundromat during the greatest gold rush of all time."
Notable Quotes:
"I don't think people understand the moment that we're in right now. Like this is the greatest time ever to start online businesses." - Cody
"In an hour, you can have a company live and people on the website... We had it live in an hour. And then I put a tweet out and we drove, I think so far over like 20,000 people have gone to the website and we validated the idea." - Cody
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.landingcat.com
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r
In this episode, I test Polymet AI, an AI product designer tool, by creating a YouTube analytics prediction SaaS concept inspired by a viral tweet about predicting tweet performance. I compare Polymet AI with V0, keep in mind that while Polymet required multiple prompts and offered less feedback during the design process, both tools ultimately produced usable designs.
Timestamps:
00:00 - Intro
02:33 - First Impressions of Polymet
03:57 - Startup Idea: Predicting YouTube Engagement
05:03 - Initial Design Prompt
10:11 - Polymet’s First Design Output: TubePredict
11:04 - UI and Functionality Issues and Debugging
16:08 - Polymet’s Second Design Output
17:44 - Debugging pt 2
20:48 - Prompting v0
22:30 - v0’s Design Output
23:41 - Polymet’s Third Design Output
24:49 - Comparing v0 and Polymer and Final Thoughts on Design Outputs
27:36 - Conclusion and Recommendations for AI Design Tools
Key Points
• I test Polymet AI, a new AI product designer tool, that claims to help non-designers create production-ready designs
• I compare Polymet AI with v0 by having them design a YouTube analytics prediction tool
• Both tools produced functional designs, but with different user experiences and output quality
1) First impressions of Polymet AI:
• Clean interface similar to ChatGPT
• Includes voice input (huge plus!)
• Image upload capability for reference designs
• Credit-based system (250 free credits to start)
• 50 credits per page generation
2) The design process with Polymet was... interesting.
PROS:
• Named the product "TubePredict" automatically
• Created decent landing page copy
• Saved version history
CONS:
• Slow generation (2+ minutes)
• No progress indicator (frustrating!)
• Initial designs missed the mark completely
3) After 3 attempts with increasingly specific prompts, Polymet finally delivered:
• Clean, modern interface
• Detailed A/B testing dashboard
• Statistical confidence indicators
• AI suggestions for optimization
But the communication was ONE-WAY. No feedback loop!
4) Meanwhile, v0 showed its strengths:
• Real-time reasoning as it designed
• Conversational approach ("I'll create a SaaS that...")
• Faster FEELING process (transparency helps!)
• Ability to ask clarifying questions
The difference in experience was NIGHT and DAY.
5) The final designs were surprisingly similar in quality!
Polymet's strengths:
• More detailed product features
• Hover states built in
• Actual code generation
v0's advantages:
• Slightly more polished visually
• More "glassy" as requested
• Better feedback loop
6) MAJOR INSIGHT: The future isn't about finding ONE perfect AI design tool.
It's about using MULTIPLE tools strategically:
• Generate initial concepts in one
• Refine in another
• Mix and match their strengths
Just like we do with ChatGPT, Claude, Gemini, etc.
7) The REAL lesson? Knowing design terminology matters!
When I specifically requested "glassmorphism" instead of just saying "glassy," both tools performed MUCH better.
The more precise your design vocabulary, the better your AI design results.
8) Would I recommend these tools? YES - but with expectations in check.
Two years ago this would have been MIND-BLOWING.
Today, our standards are higher.
But for quick prototyping or inspiration, both tools deliver value in different ways.
Notable Quotes:
"Two years ago, if I would have seen this, I would have been like, 'Oh my God, everything has changed.' And now our bar for all these AI products is so high that the output needs to be incredible for you to really use it in your workflow."
"How do you get the most out of them is just you use all of them, you realize what's best for each individual product... There's these nuances that make these products better."
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
In this episode I share my exact framework for identifying profitable AI SaaS business opportunities by focusing on manual workflows that could be automated. We focus on export buttons and other manual processes in enterprise software as indicators of workflow breakdowns that AI could solve. The framework breaks down to solving niche problems, charging immediately for solutions, and focusing on quantifiable ROI.
Timestamps:
00:00 - Intro
02:50 - The Export Button Theory of AI Opportunity
04:03 - Step 1: Identifying Repetitive Pain Points
08:31 - Step 2: Adding Intelligence to Manual Processes
10:53 - Step 3: Identifying Data Silos that Need Bridging
12:47 - Step 4: Finding Missing Connections Between Tools
14:12 - Step 5: Start Small, Grow Naturally
16:55 - Exploring Additional Manual Buttons for Startup Ideas
19:03 - The QuickBooks Export Gold Mine
20:43 - Your First 30 Days: Getting Started with Your AI SaaS Startup
24:02 - Final Thoughts on AI Startup Opportunities
Key Points:
• The "Export Button Theory" - Every export button in software represents a business opportunity worth $10,000-30,000/month
• Five-step framework for finding AI SaaS opportunities
• Manual buttons in software (like "generate report," "schedule meeting," "upload CSV") represent AI automation opportunities
1) The Export Button Theory of AI Opportunity
Every time a user clicks "export" in software, they're signaling:
• A workflow breakdown
• Manual labor that could be automated
• A potential $10-30K/month feature
2) The 5-step framework for finding these opportunities:
Step 1: Identify repetitive pain points
Watch how people use enterprise software daily:
• Exporting data to reformat it (Salesforce → Excel → PowerPoint)
• Copying between tools (Jira → Slack)
• Building the same reports weekly
• Maintaining spreadsheets manually
3) Step 2: Add intelligence to manual processes
Every manual task is an LLM opportunity:
• Turn Stripe exports into AI-powered revenue analysis ($50-100K MRR)
• Convert CRM data into AI-formatted presentations ($80-120K MRR)
• Generate sentiment trends from support tickets ($30-70K MRR)
4) Step 3: Bridge data silos
Look for phrases like:
"I need to pull this data every week"
"I wish I could see this alongside that"
"We keep this in a separate spreadsheet"
5) Step 4: Find missing connections between tools
Watch for "I wish these two things worked together":
• HR system + Payroll → AI opportunity: automatic sync with anomaly detection
• CRM + Marketing automation → AI opportunity: bi-directional sync with AI prioritization
6) Step 5: Start small, grow naturally
The MOST successful AI SaaS businesses:
• Pick a specific niche big players ignore
• Focus on ONE painful workflow
• Make it 10x better with AI
• Let AI suggest next actions
• Charge immediately (if solving real pain, people will pay day one)
7) Beyond the export button, look for these manual buttons in software:
• "Generate Report" → AI opportunity: automatic insight generation ($2.5B market)
• "Schedule Meeting" → AI opportunity: context-aware scheduling ($1.8B market)
• "Upload CSV" → AI opportunity: intelligent data processing ($3.2B market)
8) The QuickBooks goldmine
• 250M financial reports exported annually
• Each export = 45-90 mins of manual work
• Value of time: $75-150 per export
• Total addressable market: $12-18B annually
This is just ONE platform with massive opportunity!
9) Your first 30 days roadmap:
Days 1-5: Select software with high export volume, research communities
Days 6-10: Interview power users about export habits
Days 11-20: Build minimal prototype (using V0, Lovable, Bolt, etc.)
Days 21-30: Get 3-5 PAYING beta users
Notable Quotes:
"Every export button in software represents a business opportunity. When a user clicks export, what are they saying to us? They're basically saying this software doesn't do what I need to, so I'm taking my data elsewhere to do manual work."
"The best AI opportunities aren't where everyone is looking. They're hiding in these mundane, repetitive tasks that knowledge workers are doing every single day."
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
David Park, founder of Jenny AI, details his step-by-step approach to building a profitable AI startup that reached $10 million in annual recurring revenue. He emphasizes starting with organic short-form content and influencer marketing before moving to SEO and paid advertising. Park attributes much of Jenny AI's success to finding viral content formats that could be repeated with variations, working with the right influencers regardless of follower count, and focusing on retention metrics as the company scaled.
Timestamps:
00:00 - Intro
03:00 - Organic Short Form Content
08:25 - The Power of Fresh Accounts in Influencer Marketing
11:17 - Case Study: MengMengDuck and Influencer Partnerships
18:01 - New Creator Guidelines
25:57 - Order of Virality: Steps to Achieve Success
30:55 - Finding Influencers
36:21 - Outreach Strategies
40:34 - Negotiating with Influencers
44:50 - Content posting strategy
49:15 - Final UGC Tips
51:52 - SEO Strategy
57:00 - Paid Ads Playbook
59:53 - David's final advice:
01:02:08 - From $5M to $10M
1) ORGANIC SHORT-FORM CONTENT
David's shocking truth: Fresh accounts with 1 follower can OUTPERFORM accounts with millions!
The algorithm rewards quality, not history.
2) The "Fresh Account" Strategy:
• Create new accounts specifically for your product
• Find creators to be the face of these accounts
• Pay them to create consistent content
• Focus on hooks that resonate with your audience
3) The Viral Series Formula
Find ONE format that works, then repeat it with slight variations.
Example: "POV: You have an essay due" videos for Jenny AI generated 300M+ views and $500K+ in revenue!
4) INFLUENCER MARKETING
Don't waste time with mega-influencers charging $20K per post.
Instead:
• Find creators whose audience matches your users
• Create a new account with them as the face
• Pay for consistent content (not one-offs)
• Let them maintain their authentic style
5) How to find the RIGHT influencers:
• Ask your users which creators they follow
• Create a "scout" account that only follows relevant creators
• Let the algorithm suggest similar accounts
• Look for creators with high engagement (not just followers)
6) Outreach hack that WORKS:
Send money via Venmo to influencers you want to work with!
They'll get a push notification and respond out of curiosity.
7) Negotiation strategy:
• Start by asking for their HIGHEST price point (all features)
• Remove elements you don't need to lower the price
• Negotiate bulk deals (20% off for multiple videos)
• Split payment between upfront and performance-based
NEVER pay based on follower count - that's outdated!
8) Content posting strategy:
• Post 1+ videos DAILY to test different hooks
• Trust creators to maintain their authentic style
• Create systems that let influencers work autonomously
• Don't be afraid of videos looking like ads - they convert BETTER
Scale to a video every few hours!
9) David's final advice:
"I'm a non-technical founder, a college dropout, not from Silicon Valley. If I can build this, YOU CAN TOO." - David Park
"The truth? Only 1% of people reading this will implement these strategies for a full year." - David Park
Notable Quotes
"We had one video that got 20 million views that had almost a negligible effect on conversions that day for Jenny. It was as if we got zero views, like nothing really happened that day. And yeah, it's just important to create content for people that actually want to convert and want to actually use your product." - David Park
"I'm a non-technical person. I'm a non-technical founder doing an AI startup. I am a college dropout. I would not say I'm like one of those cracked people. I'm not from Silicon Valley... and I was able to kind of build this company." - David Park
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND DAVID ON SOCIAL
Jenni AI: https://jenni.ai
X/Twitter: https://x.com/Davidjpark96
Instagram: https://www.instagram.com/paviddark/
Today’s episode features Jake Knapp (creator of the Design Sprint), Jonathan Courtney (Founder and CEO of AJ & Smart). We explore how to evaluate and build successful AI products. They use Jake's Foundation Sprint framework to analyze JC's concept for an app that helps entrepreneurs balance content consumption with creation. The conversation demonstrates how to move from initial idea to clear differentiation strategy, emphasizing the importance of first principles thinking before technical implementation.
Timestamps:
00:00 - Intro
01:36 - Startup Idea: Hit Me App
04:28 - The Foundation Sprint Overview
05:16 - Step 1: Customer
07:50 - Step 2: Problem
12:25 - Step 3: Capability
15:20 - Step 4: Insight
23:34 - Step 5: Motivation
31:44 - Step 6: Competitors
38:57 - How to use AI in the Development Process
41:55 - Differentiation Analysis
51:58 - Reviewing Foundation Sprint
Click Book: https://www.theclickbook.com
Key Points:
• Introduction to the Foundation Sprint framework for evaluating startup ideas
• Discussion of building AI wrappers and product differentiation
• Exploration of a case study: “Hit Me” - an app for controlling digital consumption
• Detailed walkthrough of the basics canvas: customer, problem, capabilities, insights
• Analysis of differentiation strategies and competitive positioning
1) The Foundation Sprint Framework:
• Start with the basics
• Define clear differentiation
• Map possible product forms
• Test & validate assumptions
Key insight: Most founders skip this critical planning phase!
2) The Basics Framework includes:
• Customer identification
• Problem definition
• Special capabilities
• Key insights
• Core motivation
• Competitor analysis
Pro tip: Write these down BEFORE touching any code!
3) Real Example Breakdown:
JC pitched his “Hit Me” app idea:
• Target: Entrepreneurs (25-40)
• Problem: Digital overconsumption
• Insight: Consumption vs Creation balance
• Motivation: Personal struggle with anxiety
• Competition: Self-control & existing blockers
4) Key Differentiator Exercise:
Plot your product on scales:
• Speed (not important)
• Intelligence (basic)
• Ease of use (very easy)
• Price (free)
• Focus (targeted)
The goal: Find your unique position in the market
5) Major Insight:
Most digital wellness apps focus on REMOVING distractions
The opportunity: Build tools that REPLACE consumption with creation
This is the kind of differentiation that makes marketing easy!
6) Framework Benefits:
• Clarifies fuzzy ideas
• Forces first principles thinking
• Reveals hidden opportunities
• Saves time & resources
• Prevents building "Homer's Car"
Notable Quotes:
"It's hard to build when your hands are on fire." - Greg
"If you don't have clear differentiation, you need to be a god tier marketer to sell something." - JC
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
FIND JAKE ON SOCIAL
X/Twitter: https://x.com/jakek
Website: https://jakeknapp.com/
LinkedIn: https://www.linkedin.com/in/jake-knapp/
Get Greg’s Deep research research notes: https://www.gregisenberg.com/deep-research-ideas
I compare in real-time ChatGPT's and Perplexity's deep research capabilities for developing startup ideas. Both platforms were prompted to generate AI agent business ideas with specific revenue targets ($1M Y1, $3M Y2, $5M Y3). The results showed that Perplexity provided faster, more concise responses, while ChatGPT offered more detailed, comprehensive analysis but took longer to generate responses.
Key Points:
• Comparison between ChatGPT Pro ($200/month) and Perplexity Deep Research (free/~$20/month) for startup ideation
• Both platforms were tested with identical prompts for creating AI-based startup ideas
• Comparison of response speed, depth, and quality between the two platforms
• Practical demonstration of how to use AI tools for business planning and market research
Timestamps:
00:00 - Intro
01:33 - Defining the Startup Prompt
02:29 - Initiating Research with ChatGPT
05:05 - Initiating Research with Perplexity
09:13 - Perplexity results (Legal Contract AI)
15:44 - ChatGPT results (AI Sales Outreach Assistant)
26:10 - Comparing Perplexity and ChatGPT Outputs
27:55 - Follow-Up Prompts and Further Exploration
31:55 - Perplexity's Follow-Up results
34:43 - ChatGPT's Follow-Up results
37:07 - Where to get Greg’s Deep research research notes
37:31 - Conclusion: Choosing Between Tools
1) THE SETUP:
• Testing ChatGPT Pro ($200/mo) vs Perplexity Deep Research ($20/mo)
• Same prompt: Build a defensible AI agent startup
• Target: $5M ARR in 3 years
• MVP budget: $5K
2) PERPLEXITY AI WINS ON SPEED
• Completed research in ~2 mins
• Analyzed 34+ sources
• More concise, actionable insights
• Free tier available!
3) CHATGPT WINS ON DEPTH
• Longer, more detailed analysis
• Comprehensive playbooks
• Better market context
• More examples & case studies
4) BEST STARTUP IDEAS GENERATED:
Legal Contract AI (Perplexity):
• $2.4B market opportunity
• Auto-redline contracts
• Defensible through learning
• Clear path to $5.4M ARR
AI Sales Assistant (ChatGPT):
• Virtual SDR automation
• Network effect moat
• Product-led growth strategy
• $100M+ potential
5) MVP INSIGHTS:
For $5K budget:
• Use existing APIs (OpenAI/GPT-4)
• Start with Chrome extension
• Focus on single workflow
• Manual fallback for quality
• Self-serve freemium model
6) KEY TAKEAWAYS:
Both tools are INSANELY good
• Perplexity = Fast, concise, free tier
• ChatGPT = Deeper analysis, more context
• Both provide actionable insights
• Worth integrating into workflow
7) PROTIP:
For best results:
• Be specific with constraints
• Ask follow-up questions
• Double-click on interesting areas
• Cross-reference competitor insights
Bottom line: These AI research tools are an unfair advantage for founders right now.
Notable Quotes:
"Distribution is the new moat" - Greg
"This is an unfair advantage right now" - Greg regarding AI research tools
Conclusion: Both platforms demonstrated valuable capabilities, with Perplexity offering speed and efficiency while ChatGPT provided more comprehensive analysis. The video suggests both tools can be effective for startup planning, with the choice depending on user preferences for depth versus speed.
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of AI startup ideas and business opportunities with detailed analysis of market opportunities, implementation strategies, and potential revenue models.
Timestamps:
00:00 - Introduction and technical setup
01:31 - Startup Idea 1: Lightroom Preset SaaS
04:41 - Startup Idea 2: Domain Portfolio for Lead Gen
10:56 -Startup Idea 3: E-commerce newsletter AI tools
15:19 -Startup Idea 4: High-LTV SaaS Services
20:08 - Startup Idea 5: Productized Service Agency
28:11 - Startup Idea 6: Dog park bar concept
32:53 - Startup Idea 7: Micro app Studio
Key Points:
• Detailed discussion of an AI-powered Lightroom preset subscription business opportunity
• Analysis of e-commerce newsletter AI tools and market potential
• Exploration of physical business concept: Dog park combined with bar
• Discussion of micro-apps trend and opportunity in riding viral waves
1) Lightroom Preset SaaS
Photographers spend $$$ on presets. Time to disrupt.
• Build AI tool to generate Lightroom presets from sample photos
• Convert XML packets at scale
• $29/month subscription model
• Target Adobe users on FB ads
Infinite margins. Just code.
2) Domain Portfolio for Lead Gen
Law firms do it. Now apply it everywhere.
• Buy 1000+ exact-match domains for niche keywords
• Rank organically (still works!)
• Bundle leads to specific industries
• Sell entire portfolio to PE firms
40k+ per lead in some niches
3) AI for Ecomm Newsletters
People hate coding email templates.
• AI chat interface for newsletter design
• Product storytelling automation
• Holiday campaign generation
• Template modification without code
Klaviyo users desperate for this.
4) Lalo Agency Play
New CRM taking music industry by storm.
• Help artists build fan lists
• Run targeted merch giveaways
• Geographic targeting for tours
• Less than $1 cost per signup
All major labels switching over
5) Dog Park Bar Concept
The millennial country club is here.
• Combine dog park + bar
• Add app for daily dog updates
• Target high-income dog owners
• Members-only model potential
4pm is packed every day
6) Micro AI Apps Studio
Text-behind-image went viral. More coming.
- Build simple, focused AI tools
• Ride viral trends
• Credit pack monetization
• $7/week pricing psychology
Adobe does this. Why not you?
7) High-LTV SaaS Services
Find tools people pay for but barely use.
• Target Klaviyo, HubSpot, Sage
• Build productized service
• Create digital assets/templates
• Add custom plugins
25k+ customer LTV
Notable Quotes:
"Labels are like a bank. That's all they turned into." - Cody Schneider
"Find trends. That's a very hard thing, I think, for the average person to do. But I think to that point, I think it's gonna get easier and easier to see these trends that are occurring." - Cody Schneider
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r
Get the exact system used to build profitable local directories: https://www.gregisenberg.com/directory
The episode features Frey Chu explaining his methodology for building profitable directory websites, using dog parks as a case study. He demonstrates how to identify opportunities through keyword research, validate ideas through social proof, and implement a basic yet effective directory structure. The discussion emphasizes that even simple directory websites can generate significant passive income through various monetization methods, while also serving as a foundation for larger business opportunities.
Timestamps:
00:00 - Intro
03:40 - Examples of Profitable Directories and their traffic
10:35 - Why Build Directories
12:23 - Finding and validating directory ideas
26:44 - Data collection and enrichment
42:21 - WordPress implementation
46:36 - Monetization strategies
Key Points:
• How to identify profitable directory website opportunities using keyword research and competition analysis
• Step-by-step process for validating directory ideas using Reddit and social listening
• Data collection and enrichment techniques for building comprehensive directories
• Simple implementation strategy using WordPress or other CMS platforms
• Monetization strategies including AdSense, affiliate marketing, and potential SaaS opportunities
1) First, find your niche:
• Use Ahrefs "near me" searches
• Look for 30-100K monthly searches
• Target keyword difficulty under 20
• Avoid seasonal/branded keywords
• Find niches with fragmented search intent
2) Validate your idea:
• Check competition on Google
• Look for basic/outdated directories
• Browse Reddit discussions
• Confirm real user pain points
• Set a "bounty" on weak competitors
3) Data Collection Strategy:
• Use Google Maps scraping tools (like Outscraper)
• Focus on exact category matches
• Collect key data points:
- Name, address, phone
- Reviews & ratings
- Hours & location links
- Street view images
4) Data Enrichment
• Add unique features competitors lack
• Include amenity details (shade, benches, etc)
• Use AI tools to automate enrichment
• Focus on solving specific user problems
• Make data actually USEFUL
5) Building The Directory:
• Start with simple "static pillar pages"
• Target city-specific keywords
• Include:
- Table of contents
- Location details
- Embedded maps
- Reviews
- Internal linking structure
6) Monetization Options
• Display ads (most passive)
• Affiliate partnerships
• Lead generation
• Data collection/email lists
• Potential SaaS upsell
Notable Quotes
"AdSense has been the closest thing that I've ever experienced to passive income." - Frey Chu
"People are monetizing directories wrong. They're just putting AdSense... The opportunity is actually to build software on top of these directories." - Greg Isenberg
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND FREY ON SOCIAL
X/Twitter: https://x.com/freychu
Youtube: https://www.youtube.com/@FreyChu
Frey’s Newsletter: https://shipyourdirectory.kit.com
In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.
Timestamps:
00:00 - Introduction and background
02:47 - Discussion of the Nine Steps framework
08:13 - Team building and executive compensation
10:35 - The Reality of Startup Valuations
14:36 - The importance of setting a strong foundation
15:59 - Focus on Retention Before Growth
22:26 - Evaluating Opportunities and Thinking Big
29:47 - Examples of Successful Founders that Ayman admires
31:35 - The Importance of Focus in Business
33:26 - Build Skyscrapers, Not Strip-malls
36:01 - The importance of being the best in the market
37:54 - Where to double down in your business
40:22 - Testing and Investing in Business Strategies
42:05 - Identifying Bottlenecks in Your Business
44:39 - Finding Your Zone of Genius
Key Points:
• The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up
• Focus on retention and customer loyalty before aggressive growth
• Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments
• Structure executive compensation with a 50-50 split between top-line and bottom-line metrics
1) The "Nine Steps to Nine Figures" Framework:
Breaks down into 3 phases:
• Startup (Product Market Fit)
• Scale-up (Company Creation)
• Grow-up (Legacy Protection)
Most founders get this wrong from day 1...
2) RETENTION over GROWTH
"Building a business without focusing on retention is like building a skyscraper on sand"
Every 3% increase in net revenue retention = DOUBLES company valuation
Stop chasing growth before you nail retention!
3) The 80/20 Marketing Rule:
• 80% of resources on proven channels
• 20% on experimental channels
Real example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel
4) The Shield vs Sword Framework for Decision Making:
Rate every opportunity 1-5 on:
• Impact (Sword)
• Effort (Shield)
Only pursue 8+/10 total score opportunities
Ignore the rest - they're distractions
5) On Building Your Executive Team:
Two core functions:
• Sales (CRO)
• Delivery (COO)
Pro tip: Hire first in YOUR zone of genius
Why? You'll know what excellence looks like
6) The Triple, Triple, Double, Double Path to $100M:
Year 1: $3M → $9M
Year 2: $9M → $27M
Year 3: $27M → $54M
Year 4: $54M → $108M
This is how you hit 9-figures in 5 years
7) REVOLUTIONARY Compensation Framework:
Forget traditional equity!
Instead:
• Set total comp package
• Let employees choose cash vs equity split
• Makes equity REAL by forcing skin in the game
8) CEO Evolution:
"The founder is the hardest working person
The CEO should be the laziest"
Your job: Think 3-5 quarters ahead while your team executes
Key Takeaway:
Focus on retention first
Build processes before hiring
Think in 5-year blocks
Execute with intention
Notable Quotes:
"Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman
"Every 3% increase in net revenue retention doubles a company's valuation." - Ayman
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND AYMAN ON SOCIAL
Ayman’s Website: https://aymanalabdullah.com
X/Twitter: https://x.com/aymanalabdul
LinkedIn: https://www.linkedin.com/in/aalab003/
Greg's step-by-step guide to building a startup using AI workflows: https://www.gregisenberg.com/ai-startup
In this episode, Omar Choudhry, a serial entrepreneur, shares the exact prompting sequences he uses to combine multiple AI tools to create products people actually want to buy. Watch us build a custom avatar business live. You'll learn the exact process: from crafting the perfect prompts in ChatGPT, to generating images in Leonardo AI, to animating with Kling AI, all the way to automated fulfillment with Printful. This isn't theory - it's a complete blueprint you can copy today.
Timestamps:
00:00 - Introduction and overview
04:22 - Technical, Audience, and Cultural Shifts
10:12 - Explanation of sequential prompting
14:15 - How to create an AI Avatar using ChatGPT and Leonardo AI
26:18 - Startup Idea 1: Custom AI Greeting Cards
36:43 - Teenie Tales MVP showcase
43:10 - How to animate AI Avatar’s using Kling AI
52:50 - Startup Idea 2: Personalized AI Sticker’s
Key Points:
• Detailed walkthrough of creating AI avatars using sequential prompting across multiple AI tools
• Exploration of business opportunities in personalized greeting cards and educational materials
• Discussion of automated workflows combining ChatGPT, Leonardo AI, and Kling AI
• Integration strategies with print-on-demand services like Printful for physical products
1) The Big Shift in Business Models:
Traditional path:
• Raising VC $$$
• Years to launch
• Large teams
• Office space needed
New AI-First path:
• Build instantly
• Low cost
• Zero employees
• Remote-first
2) The Sequential Prompting Framework
Omar's genius method:
• Use ChatGPT to create prompts
• Feed prompts to specialized AI tools
• Chain outputs together
• Build user-friendly frontend
Example flow:
ChatGPT → Leonardo AI → Kling AI → 11Labs
3) Business Idea #1: AI-First Greeting Cards
The $400M Moonpig-killer:
• Upload photos → Get AI avatars
• Generate personalized scenes
• Add animation & voice
• Print physical cards
Monetization:
• $7-10 per card
• $10-15 monthly subs
• Gift upsells
4) Business Idea #2: Educational AI Stickers
Target market: Schools & Teachers
The product:
• Custom teacher avatars
• Personalized student stickers
• Achievement celebrations
• Classroom decorations
Distribution:
• Direct mail to principals
• School district partnerships
5) The Technical Stack
Tools needed:
• ChatGPT for prompts
• Leonardo AI for images
• Remove.bg for backgrounds
• Printful API for fulfillment
• Zapier/Make for automation
CAC potential: $15/customer
6) Marketing Strategy
Guerrilla tactics:
• Find faculty directories
• Create custom samples
• Direct mail campaigns
• Social media DM outreach
• Leverage virality in schools
Pro Tip: Start manual, perfect the process, then automate!
7) BONUS INSIGHT
The real opportunity isn't just in the tools - it's in the UX layer on top.
Build specific solutions for specific problems.
Create branded experiences.
Make it dead simple to use.
The tools are commodities. The experience is the moat.
Notable Quotes:
"We're building full workflows today using AI avatars. I'm going to have a ton of business ideas that you can start immediately with zero employees." - Omar
"By the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash." - Omar
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND OMAR ON SOCIAL
5 Day Sprint - Build with AI: https://www.skool.com/5-day-sprint/about
Instagram: https://www.instagram.com/omarchoudhry/
X/Twitter: https://x.com/OmarChoudhry
LinkedIn: https://www.linkedin.com/in/omarchoudhry/?originalSubdomain=uk
In this episode, Sari Azout, Founder and CEO of Sublime, explores various startup ideas and business concepts. The discussion centers on the evolving nature of startups in the AI era, emphasizing the importance of focusing on specific, well-defined problems rather than broad solutions. Sari shares multiple business ideas, from parental control services to creative tools, while discussing the philosophy behind building successful products in today's market.
Timestamps:
00:00 - Introduction and setup
00:57 - Startup Idea 1: DrScreenTime
06:39 - Startup Idea 2: Business-in-a-box ideas
13:34 - What becomes scarce in an AGI world?
14:38 - Founders and Their Approaches
16:10 - Akio Morita Simplicity Principle
17:01 - Startup Idea 3: Podshot
22:10 - Discussion on micro-startups
25:53 - Testing Ideas and Positioning
29:03 - Feedback and Intuition
33:04 - Startup Idea 4: Meme generator
Key Points:
• Discussion of several innovative startup ideas including "DrScreenTime" (parental control franchise), PodShot, and meme generator
• Exploration of business-in-a-box concepts and the future of trades/crafts
• Analysis of micro-startups vs. traditional startup approaches
1) The "Franchise for Parental Controls" Idea
Parents are desperate for help managing screen time. Current solutions = messy.
Opportunity: In-home screen time consultants who:
- Set up controls
- Create family rules
- Recommend apps/tools
Revenue model:
• $2K setup fee
• Recurring affiliate revenue
• Think "Dr. Screen Time"
2) The "Business in a Box" Trend
Big insight: What becomes scarce in an AI world?
Answer: People doing things with their hands!
Opportunity: Modern craft business franchise
• Partner with local artists
• Supply chain + education
• Target: offline-first experiences
• Status = disconnecting from screens
3) The Trade School Revolution
Huge opportunity in modernizing trade education:
• Lambda School model for trades
• Zero upfront tuition
• Revenue share after job placement
• Bundle with business tools/marketing
• Focus: plumbing, electrical, etc.
Why? Trades becoming MORE valuable in AI era
4) The Micro-Startup Strategy
Modern startup playbook:
- Have a 10-year vision
- Unbundle into micro-products
- Start with easiest/viral pieces
- Build distribution first
Key insight: "Nobody searches for an inspiration engine"
5) Product Development Philosophy
Two types of founders:
• Artists (creative vision driven)
• Scientists (iteration driven)
Choose your path but stick to it.
Sari’s 2024 goal: "Take less feedback, trust intuition more"
6) The Meme Generator Opportunity
Final killer idea: Long-form to meme converter
• Input: articles, presentations, links
• Output: culturally relevant memes
• Train on curated meme library
• Potential $10M+ SaaS business
Why? No idea goes mainstream without memes
Key Takeaway:
2024 startup strategy:
- Build close to OR far from AI
- Focus on what becomes scarce
- Start micro, think macro
- Distribution not Product
Notable Quotes:
"No idea will become mainstream if it's not captured in a meme." - Sari Azout
"Screenshots are the new bookmarks." - Greg
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND SARI ON SOCIAL
Sublime: https://sublime.app
X/Twitter: https://x.com/sariazout
Substack: https://sublimeinternet.substack.com
Greg's DeepSeek Cheetsheet: From Installation to Expert Prompting: https://www.gregisenberg.com/deepseek
Ray Fernando, a former Apple engineer, gives an in-depth tutorial on DeepSeek AI and local model implementation. The conversation includes detailed guide for setting up local AI environments using Docker and OpenWebUI, and how to implement DeepSeek on mobile using the Apollo app.
Key Points:
• Comprehensive overview of DeepSeek AI and its reasoning capabilities
• Discussion of data privacy concerns when using Chinese-hosted models
• Detailed tutorial on running AI models locally using Docker and OpenWebUI
• Comparison of different AI model providers (Fireworks, Grok, OpenRouter)
• Mobile implementation of AI models using Apollo app
Timestamps:
00:00 - Introduction
02:34 - Overview of DeepSeek
05:29 - Data privacy concerns with Chinese-hosted models
08:02 - Running Models Locally with OpenWebUI
10:06 - Comparing Hosting Providers: Fireworks and Groq
16:54 - Cost Comparison of using/running AI Models
18:35 - Improving Prompts for Better Outputs
22:41 - Running AI Models Locally: A Step-by-Step Guide
37:09 - Mobile AI implementation discussion
45:27 - Future implications and closing thoughts
1) DeepSeek's R1 Model - What's the big deal?
• On par with ChatGPT's reasoning capabilities
• Open source & free to use
• BUT hosted in China (data privacy concerns)
• Incredible for analysis and content generation
2) Alternative Ways to Use DeepSeek:
• Fireworks AI ($8/million tokens)
• OpenRouter
• Grok API
• Local hosting (safest for sensitive data)
3) Running AI Models Locally
Step-by-step setup:
• Install Docker
• Use OpenWebUI
• Download models via Ollama
• Configure API connections
Pro tip: Takes 5 mins to set up, saves hours of worry about data privacy
4) Mobile AI is HERE!
• Apollo app lets you run models locally on phone
• Download smaller, optimized models
• Works offline
• Perfect for quick analysis on the go
5) Temperature Settings Explained:
High temp (0.8-1.0) = Creative mode
Low temp (0-0.3) = Logical mode
Choose based on your needs!
6) FUTURE PREDICTIONS
• Watch-based AI coming soon
• Emergency response applications
• Real-time negotiation assistance
• Advanced audio analysis
7) Getting Started Tips:
• Start with public data on DeepSeek
• Experiment with different models
• Use temperature settings wisely
• Focus on practical use cases
Notable Quotes:
"We're in this new deep-seek world where if you figure out the model that works for you and the tasks that you want to accomplish, you might be able to out-compete whoever you're competing against." - Greg
"Please don't be fearful or don't feel like you're left behind. If you're just finding out about this, you're not that far behind. We're all actually still trying to understand what this intelligence can give us." - Ray Fernando
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND RAY ON SOCIAL
X/Twitter: https://x.com/RayFernando1337
YouTube: https://www.youtube.com/@RayFernando1337
Ray's Website: https://www.rayfernando.ai
Meet David Senra, the guy who turned his obsession with reading about successful people into a million-dollar podcast. He's read over 300 books about the world's biggest entrepreneurs and shares all the best bits on his show, Founders. In this episode, David breaks down exactly how he finds golden nuggets of wisdom in these books, building deep relationships with founders, and insights from meetings with figures like Charlie Munger.
Timestamps:
00:00 - Intro and Founders Origin Story
07:10 - The importance of Naming and Branding
14:56 - Energy Transfer in Relationships and Cities
19:51 - How to become World-Class
25:03 - Startup Idea 1: Founders for Kids
26:52 - The Value of Biographies
31:28 - The Power of Long Attention Spans
37:42 - You’re never too late
39:32 - Innovative ways entrepreneurs monetized their business
44:05 - Work - Life Balance Problems with High Achievers
48:38 - Meeting with Charlie Munger
55:22 - Monetization strategy and business model of Founders
1:01:28 - Biography recommendations and reading strategies
1:08:55 - Career Advice from Charlie Munger
1) On Building a World-Class Podcast:
"Find what you're meant to do and let time carry the weight"
David's moat: 375+ books read, connecting historical figures across episodes. To compete, you'd need to read all those books first.
And he keeps going.
2) On Business Models:
Fascinating approach to podcast monetization:
• Only 2 long-term partners (2-year contracts)
• Focus on brand partnerships vs CPM
• Deep relationships with founders first
• Think Nike/Tiger Woods, not traditional podcast ads
3) On Learning from History:
"Biographies are the closest thing to finding a cheat code in real life"
Every great entrepreneur studied other great entrepreneurs:
• Elon read Franklin, Ford, Tesla
• Edison read every bio in Detroit library
• Jobs studied Edwin Land
4) On Work Ethic & Balance:
Key insight: Almost every legendary figure sacrificed balance for greatness
One exception: Ed Thorpe (Episode 222)
• Built first quant hedge fund
• Amazing father/husband
• Stayed in shape
• Lived a thrilling life
5) On Memory & Knowledge:
It's not natural talent - it's "maddening repetition"
David's method:
• Rereads highlights daily
• Re-listens to old episodes
• Updates/re-edits past content
• Constantly connects historical figures
6) STARTUP IDEA
"Founders for Kids" - Comic book-style biographies teaching entrepreneurship to children
Why it works:
• Proven model (worked for @SamParr)
• Huge educational value
• Underserved market
• Scalable content
7) Key Quote Worth Remembering:
"Money comes naturally as a result of service" - Henry Ford
The best entrepreneurs don't chase billions - they chase excellence in service.
8) Final Wisdom:
Want to be world-class? The competition isn't as fierce as you think.
Most people:
• Never try
• Quit quickly
• Lack patience
Notable Quotes:
"I think podcasting is building relationships at scale." - David Senra
"Money comes naturally as a result of service." - Henry Ford (quoted by David Senra)
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND DAVID ON SOCIAL
X/Twitter: https://x.com/FoundersPodcast
YouTube: https://www.youtube.com/@founderspodcast4055
Founders Podcast: https://www.founderspodcast.com/
Jonathan "Jicecream" Courtney believes that in 2025, basic marketing still outperforms everything: a simple 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you. He goes into it in this episode.
Key Points:
• Detailed breakdown of successful webinar funnel structures and challenge funnels
• Discussion of basic marketing fundamentals that still work in 2025
• Exploration of how software companies can use traditional funnel marketing techniques
Timestamps:
00:00 - Intro
03:17 - Greg’s New Year Reflections
11:19 - JC's transition from CEO to an advisory role
22:07 - How to make deals with influencers
25:10 - Detailed breakdown of webinar funnels
30:28 - The structure of webinar funnels
37:07 - How to use funnels for SaaS products and challenge funnels explained
47:25 - Product recommendations and wrap-up
1) The Basic Funnel Formula Still Works:
• Email list → Webinar → Product sale
• Even with just 2,500 subscribers
• Live training converts WAY better than direct email
• 90-min webinar can turn 200 attendees into 20 buyers
2) Perfect Webinar Structure (by Russell Brunson):
• 20min: Your story & struggles
• 15min: The "vehicle" (solution you discovered)
• 20min: Impact & transformation
• Present options: DIY vs accelerated path
• Close with clear next steps
3) Challenge Funnels Are Underrated:
• Perfect for SaaS & digital products
• 30-day format with daily support
• Free trial + structured program
• Examples:
- Notion + Second Brain challenge
- Fitness apps + weight loss challenge
- Meditation apps + mindfulness challenge
4) The Warm-Up Step is CRUCIAL:
• Direct pitching rarely works
• Need a middle step to build excitement
• Options:
- Webinars
- Challenges
- Info sessions
- Live trainings
5) List Partnerships Done Right:
• Never cold pitch for list access
• Build relationships first
• Consider paid partnerships ($10k can be worth it for 1M+ list)
• Focus on value alignment
KEY TAKEAWAY:
Basic funnels still work incredibly well in 2024, but you need:
- A list (even small)
- Warming step (webinar/challenge)
- Clear transformation story
- Tactful execution
Notable Quotes:
"Most of the real basics work so goddamn well today. Like 2025, we can launch a product using basically just the same webinar. Just email your list, send them to a webinar." - JC
"When a company is doing well, they don't want me involved... They want the strategic advice. They want access to connections." - Greg Isenberg
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/
Nicolas Cole delivers a comprehensive masterclass on writing with AI, demonstrating how to combine human expertise with AI capabilities to create high-quality content. The discussion covers practical frameworks for content creation, including how to structure articles, generate hooks, and test ideas. Cole emphasizes that AI should be viewed as a collaborative tool rather than a replacement for human writers, and success comes from understanding fundamental writing principles first.
Learn how to use AI to create high-quality content: https://www.gregisenberg.com/write-with-ai
Timestamps:
00:00 - Intro
01:03 - Why Learn to write with AI
05:06 - Choosing a Content Topic
07:38 - Framework for idea development
12:40 - The role of AI in the Idea generation process
16:39 - The Editor-in-Chief approach to writing with AI
18:53 - Creating a Compelling Hook
28:28 - Framework for structuring an article
34:13 - The "10 Magical Ways" framework
45:54 - Collaborating with AI for improving output
49:37 - The Power of Education in the Digital Age
Key Points:
• Framework for using AI as a writing tool while maintaining quality
• How to effectively prompt AI for content ideation and refinement
• The "10 Magical Ways" framework for structuring content
• The importance of making strategic decisions before writing begins
1) The biggest mindset shift:
AI isn't replacing writers - it's AUGMENTING them.
Just like Photoshop didn't kill designers, it created 1000x more designers.
Just like Instagram didn't kill photographers, it made everyone a photographer.
2) Key Framework: The Editor-in-Chief Method
Don't treat AI as a writer - treat it as your junior staff writer.
YOU are the editor making high-level decisions.
AI helps execute your vision.
3) Writing Process Revolution:
- Don't start writing immediately
- Make key decisions BEFORE writing:
- Clear headline promise
- 3 main tangible points
- Format for each section
90% of value comes from these decisions!
4) The "10 Magical Ways" Framework:
Every piece of content can be broken down into:
- Tips
- Steps
- Lessons
- Stats
- Examples
etc.
Pick your format FIRST, then structure accordingly.
5) Pro Tip: Use AI Conversationally
Two approaches:
- Chunk-by-chunk dialogue
- Massive single prompt
Most people fail by sitting in the middle.
Start conversational, then compress into mega-prompts.
6) Quality Control Method:
- Generate multiple versions
- Apply your taste/judgment
- Refine best options
- Test against goals
Remember: AI suggestions need human curation!
7) The Education Leverage Play:
Learning frameworks = AI superpowers
What took experts years to master can now be:
- Learned quickly
- Taught to AI
- Scaled infinitely
This is the real opportunity!
8) Bottom Line:
The future belongs to "orchestrators" - people who:
- Understand frameworks
- Make high-level decisions
- Use AI as a tool
- Maintain quality control
Don't fight the future - leverage it!
Notable Quotes:
"AI is not a silver bullet. On some level, you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it." - Nicolas Cole
"90% of the value is not in the writing. It is in the fact that you said what you're going to give [the reader]." - Nicolas Cole
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND COLE ON SOCIAL
X/Twitter: https://x.com/Nicolascole77
Youtube: https://www.youtube.com/@nicolascole77/featured
Write with AI: https://writewithai.substack.com
Join me as I chat with Paddy Galloway, a veteran YouTube strategist who has worked with major creators like MrBeast, where he shares a comprehensive blueprint for YouTube success. The discussion covers everything from initial channel strategy to advanced content packaging techniques, emphasizing the importance of consistent posting, strategic ideation, and effective thumbnail design. Galloway presents a structured approach to growing a YouTube channel over 12 months, with specific benchmarks and goals for each phase.
Growth guides to turn your startup into a money printer
Get access: https://www.gregisenberg.com/growth-guides
Timestamps:
00:00 - Intro
03:41 - Why YouTube
09:26 - Evergreen Content vs Timely Content
11:54 - The Value of Comments and Engagement
14:44 - YouTube's Unique Position in Content Consumption
15:26 - Monetization Potential on YouTube
17:14 - The Challenge of Mastering YouTube
19:36 - YouTube's Popularity Among Younger Audiences
20:35 - Algorithm Stability on YouTube
30:27 - Depth vs. Discovery on YouTube
36:51 - The 12-month growth strategy breakdown
1:17:38 - Content ideation framework discussion
1:32:26 - Thumbnail and packaging strategies
Key Points:
• Success requires a 12-month commitment with specific phases: establishment (months 1-4), improvement (months 5-8), and optimization (months 9-12)
• Content ideation should follow a 0-100-10-1 framework: start with zero, generate 100+ ideas, filter to 10 strong ones, develop 1 final concept
• Thumbnails and packaging are crucial, with recommendation to create 3 distinct thumbnails per video and follow the "three focus area rule"
1) First, understand what YouTube really is:
• It's NOT social media - it's a streaming platform
• 60-70% of views come from TV screens
• It's the biggest streaming service worldwide
• Videos = digital real estate that appreciates over time
2)The 12-Month YouTube Growth Plan:
Months 1-4 (Establishment Phase):
• Find your niche using triple Venn diagram:
1. What you love
2. What you're good at
3. What people want to watch
• Post 2x per week consistently
• Don't overthink quality yet
3) Months 5-8 (Improvement Phase):
• Generate 100 video ideas weekly
• Make 3 thumbnails per video
• Study outlier content in your niche
• Switch to 1 high-quality video per week
• Focus on packaging (title + thumbnail)
4) Months 9-12 (Optimization Phase):
• Analyze your top 10% performing videos
• Double down on what works
• Spend 4 hrs/week studying YouTube
• Make small 1% improvements each video
• Build systems for consistent output
5) The Golden Rule of Audience Overlap:
Each video should have 80%+ audience overlap with your other content. If someone watches one of your videos, they should want to watch MOST of your other videos too.
6) Thumbnail Psychology:
• Use the "3 Focus Areas" rule
• Pass the "Glance Test" (1-second viewability)
• Max 4-5 words of text
• Make it bright and clear
• Being good at graphic design ≠ good at thumbnails
7) Smart Title Strategy:
• Keep under 60 characters
• Use simple, universal language
• Include superlatives when possible
• Write for humans, not algorithms
• Grade A readability score (7-8 year old level)
8) The CCN Framework for Ideas:
Every video should appeal to:
• Core audience
• Casual viewers
• New viewers
9) The Video Idea Pipeline:
Start with 100 ideas → Filter to 10 strong ones → Pick the best one
10) The ROI reality:
• Expect 12 months minimum before seeing real returns
• Need 50+ videos to find your groove
• Success = Volume + Quality + Consistency
• Best converting platform after email
• Worth the long-term investment
Remember: YouTube is a game of marginal gains.
Notable Quotes:
"YouTube is not a video platform... before making a video, you need to understand what video to make, the strategy behind choosing ideas, packaging." - Paddy Galloway
"If you're going to do something for 12 months on YouTube, you have to be willing to eat shit for a long time before it might pay off." - Paddy Galloway
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND PADDY ON SOCIAL
X/Twitter: https://x.com/PaddyG96
Youtube: https://www.youtube.com/@paddygalloway8780
YouTube Job Board: https://ytjobs.co
In this episode we dive deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.
Timestamps:
0:00 Intro
01:23 - Digital gravity concept and content strategy
10:00 - B2B marketing tactics and implementation
38:45 - B2C marketing strategies and case studies
Key Points:
• Comprehensive breakdown of modern B2B and B2C marketing strategies
• Detailed explanation of "digital gravity" concept vs traditional marketing funnels
• Step-by-step guide for building media presence and content distribution
• Technical insights on email marketing, ad targeting, and influencer partnerships
1) The Digital Gravity Model
Forget marketing funnels. Think orbits.
People don't move linearly through funnels - they orbit your brand, coming closer until they convert.
More digital mass = more gravitational pull = more customers naturally drawn in.
2) B2B Marketing Stack:
• Scrape target emails (Apollo.io, $99/mo)
• Run AI avatar ads (Heygen + ElevenLabs)
• Cold email at scale (MailReef)
• Launch industry podcast
• Turn podcast → social content
• Monetize audience w/sponsorships
Cost per click? Often less than $0.01 vs $5+ on ads.
3) The Content Engine
Record customer convos → podcast episodes
↓
Turn into blog posts
↓
Create social clips
↓
Make whitepapers
↓
Email newsletter
One piece of content = 10x distribution points
4) B2C Growth Stack:
• Pick HUGE TAM
• Run FB/TikTok conversion ads
• Price at $70.99/week ($29/mo psychology)
• Use multiple creator accounts
• Clone best UGC with AI
• Add affiliate program
Key: $5 CPM or less = profitable
5) The SEO Playbook
• Wait for DA 40+
• Scrape top ranking content
• AI generate 10k articles
• Human edit winners
• CTA every scroll frame
• Pop-up at 25-50% depth
Focus on long-tail keywords nobody fights for.
6) Why This All Works:
Traditional marketing = campaigns (start/stop)
Modern marketing = always-on systems
You're not "doing marketing"
You're "marketing"
Big difference
Notable Quotes:
"Marketing isn't something you did, it's something you're doing. You're constantly doing marketing." - Cody Schneider
"The closer your ad is to content on the platform, the less you're going to have to pay for it." - Cody Schneider
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND CODY ON SOCIAL
Cody’s startup: https://www.swellai.com/
X/Twitter: https://tinyurl.com/5fjdn8d7
LinkedIn: https://tinyurl.com/28e89f5r
Join me as I chat with Dr. Tyler Lemco, known for co-founding Epic Mealtime (600M+ views), where we discuss strategies for building an internet audience from scratch. The conversation covers practical advice for content creators, including bio optimization, platform selection, and content strategy. We explore the balance between algorithmic success and authentic content creation, while emphasizing the importance of starting small and scaling gradually.
Episode Timestamps:
• 00:00 - Intro
• 01:54 - Transitioning from Creative for Hire to Solopreneur
• 07:29 - AI as a Thinking Partner
• 09:03 - How to position yourself within your niche
• 14:22 - Crafting a Compelling Bio
• 26:28 - YouTube Growth Strategies
• 41:30 - AI Tools for Content Production
Key Points:
• Transitioning from being a creative-for-hire to building your own audience
• Framework for effective content creation and social media growth
• Importance of platform focus and consistency in content creation
• Strategy for building audience before community before product
Content Strategy Framework:
- Pick a platform to focus on
- Identify what you love doing
- Study what algorithms favor
- Find gaps in your niche
- Commit to consistency
Platform-Specific Insights:
• YouTube Shorts: Good for subscriber growth, lower monetization
• Long-form content: Best for overall revenue and engagement
• Live streams: Excellent for community building, poor for new audience growth
Key Takeaways:
• Start fresh when pivoting content direction
• Focus on audience building before community development
• Test and iterate content strategy
• Be willing to experiment publicly
• Utilize AI tools like Descript for content production
1) The Creative-for-Hire Trap
• Good money but no equity upside
• Easy to get stuck helping others win
• Key is transitioning to building YOUR OWN assets
• Start small, think big
2) Framework for Content That Works:
• Pick ONE platform to focus on (seriously)
• Do what you genuinely love creating
• Study what algorithms reward
• Fill gaps in your niche
• Commit to consistency
3) The YouTube Revenue Reality:
• Shorts: 3M views = $418 (+12k subs)
• Long-form: 1.3M views = $13,580
• Livestreams: 100k views = $1,926
Strategy: Use shorts for growth, long-form for revenue
4) The ABC Growth Framework:
A) Build an Audience first
B) Convert to Community
C) Create Products/Services
Don't try all at once. Master each phase!
5) Social Bio Formula:
• Show Credibility
• Create Intrigue
• Clear Value Prop
Pro tip: Write for non-followers, not existing ones
6) Starting Fresh vs Legacy Account:
• 94 engaged followers is better than 31,000 dead ones
• Algorithm favors engagement %
• Don't let ego stop you from starting over
• Fresh start = clean slate
7) Content Market Fit Truth:
• Takes 6-24 months to find
• Must experiment publicly
• Embrace the uncomfortable
• Better to ship than perfect
Bonus: For creators starting out - just START. You figure it out by doing, not planning.
The only difference between launching and not launching is deciding you've launched.
Notable Quotes:
"The goal of every solopreneur should be to not be a solopreneur." - Greg
"The only difference between launching and not launching is deciding that you've launched." - Tyler Lemco
Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)
Get access: https://www.gregisenberg.com/30startupideas
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/
BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND TYLER ON SOCIAL
Tyler’s Website: https://www.tlem.co/
X/Twitter: https://x.com/tlemco
YouTube: https://www.youtube.com/tlemco
Today Greg is joined by Phil Toronto, a Partner at Vayner/RSE. In this episode, Greg and Phil share their biggest cheat codes for saying 'yes' to the right kind of events and why being the person who brings others together is the biggest value add of all.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Phil Toronto
https://twitter.com/philtoronto
SHOW NOTES:
0:00 - Intro
5:16 - Say 'no' to networking events
11:06 - Greg says 'yes' to a Tony Robbins event
23:06 - The power of proximity to a big cultural events
27:00 - Be the host
Today Greg is joined by Nick Huber. In the last 9 months, Nick has co-founded 6 companies in addition to Bolt Storage. In this episode, Nick and Greg break down the inner workings of a personal holding company and how to grow it at max speed with minimal risk.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nick Huber
https://sweatystartup.com/
SHOW NOTES:
0:00 - Intro
3:23 - Twitter as a network accelerant
8:15 - Personal Holding Companies 101
12:10 - Buy vs. Build
20:22 - Nick asks Greg for constructive feedback
26:39 - Avoid mental overload as a multipreneur
30:27 - Substack vs. ConvertKit
Today Greg is joined by Chris Hutchins, the host of All the Hacks, a podcast to upgrade your life, money, and travel. In this episode, Greg and Chris talk about the best reason to start a podcast and how to grow it way beyond sponsorship revenue.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Chris Hutchins
https://www.allthehacks.com/
SHOW NOTES:
0:00 - Intro
4:15 - How to launch a successful podcast
14:00 - How to think about listener data
21:03 - How to "hack" a profitable media company
37:19 - Social strategies for podcasters
Today Greg is joined by Nicolas Cole, the co-founder of Ship 30 for 30, a daily writing challenge. In this episode, Greg and Nicolas talk about how much money it really takes to be free and why it's better to be anonymously rich than it is to be internet famous with no customers.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberga
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Nicolas Cole:
https://www.ship30for30.com/
https://twitter.com/Nicolascole77
SHOW NOTES:
0:00 - Intro
4:37 - Someone somewhere is working harder than you
12:48 - A mental model for competition
20:32 - How much money does it take to be "rich"?
30:51 - Status games
Today Greg is joined by Andy Ellwood, a startup operator, sales genius, and all-around curious human. In this episode, Greg and Andy talk about how curiosity increases your surface area for luck, why journaling is an underrated life skill, and why you should be growing your business, not your burn rate.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Andy Ellwood:
https://www.andyellwood.com/
https://www.andyellwood.com/journalchallenge
https://twitter.com/andyellwood
SHOW NOTES:
0:00 - Intro
6:00 - Increasing your luck
16:30 - What religion tells us about community
26:40 - Journaling for creativity and clarity
39:25 - Grow your business, not your burn rate
Today Greg is joined by Jesse Pujji, the founder of Gateway X, a venture studio and holding company that builds and launches companies from scratch. In this episode, Greg asks Jesse how unfair advantages are gained and leveraged.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Jesse Pujji:
https://twitter.com/jspujji
https://www.gateway.xyz/
SHOW NOTES:
0:00 - Intro
5:00 - The truth about agencies
16:14 - Framework for a successful agency
22:09 - Unfair advantages
36:32 - When to quit
40:16 - Advice for multipreneurs
Today Greg is joined by Emma Lawler, the founder of Velvet, an infrastructure provider for cross-platform app authentication and monetization. In this episode, Greg and Emma talk about what trends are worth attention in an post-web3 world and why the Pick-and-Shovel Play could be the most exciting opportunity right now.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emma Lawler:
https://www.velvet.cash/
https://twitter.com/emmaryanlawler
https://www.emmalawler.com/
SHOW NOTES:
0:00 - Intro
7:53 - Takeaways from working at The Skimm
18:45 - Business trends to pay attention to
33:56 - Why your should build a "boring" business
Today Greg is joined by Case Kenny, the host of New Mindset, Who Dis? and author of "That's Bold of You". In this episode, Greg asks Case how he was able to build a one-man content creator flywheel that involves a newsletter, SMS community, podcast, books and merch.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Case Kenny:
https://twitter.com/thecasekenny
https://newmindsetwhodis.com/
SHOW NOTES:
0:00 - Intro
1:32 - Turn a podcast into a content flywheel
10:55 - Mission + Rituals = Community
25:56 - Turn content into products
Today Greg is joined by Peter Shallard, The Shrink for Entrepreneurs. In this episode, they'll talk about conscious blind spots and cognitive biases particular to bootstrapped and venture-backed founders.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Peter Shallard:
https://www.petershallard.com/
SHOW NOTES:
0:00 - Intro
4:47 - How to practice focus
16:12 - Bootrapped vs. Ventrure-backed mindsets
30:14 - The business of coaching
Today, Greg is joined by Ben Tossell, the founder of Makerpad, which democratized software development through no-code. In this episode Ben and Greg talk about how writers should be using AI to become more creative, more productive, and more efficient.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSORS
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Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
►► This episode is also brought to you by Athletic Greens.
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
Ben Tossell: https://twitter.com/bentossell
Greg Isenberg: https://twitter.com/gregisenberg
Production Team: https://www.bigoceanpodcasting.com/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES:
0:00 - Intro
0:54 - Ben's take on no-code
6:00 - Why creatives shouldn't fear AI
9:00 - Ways creatives can use AI
21:08 - How to integrate AI into your writing process
32:52 - Social implications of AI
40:00 - Ben Tossell peers into the crystal ball
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content.
Today, Greg is joined by Jack Butcher, the founder of Visualize Value, which offers community and content for building independent income on the internet. In this episode Jack tells Greg how he pivoted from the chaos of running an agency to building products for a community he understood.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Retool.
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
►► This episode is also brought to you by Athletic Greens.
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
Jack Butcher: https://twitter.com/jackbutcher
Greg Isenberg: https://twitter.com/gregisenberg
Production Team: https://www.bigoceanpodcasting.com/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
0:00 - Intro
0:37 - The vision for Visualize Value
10:14 - Testing, iterating and validating an idea
13:28 - How to name your product or service
20:19 - What is Daily Manifest?
26:06 - The success formula of Visualize Value
33:46 - How Jack Butcher's brain thinks about Web3
38:56 - Future product mapping for Visualize Value
48:41 - Jack Butcher peers into the crystal ball of Web3
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content.
Today, Greg is joined by David Perell, writer and founder of Write of Passage, where students learn a step-by-step method for publishing quality content and distributing ideas, leading to unexpected opportunities and increased serendipity in their work and life. In this episode, we chat about building Write of Passage, Religion, Walt Disney and more.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Retool.
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
►► This episode is also brought to you by Athletic Greens.
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
David Perell: https://twitter.com/david_perell
Greg Isenberg: https://twitter.com/gregisenberg
Production Team: https://www.bigoceanpodcasting.com/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 - Intro
00:40 - Why David launched Write of Passage
04:00 - Have a bad 2-year plan but a great 10-year plan
09:33 - Why everyone is a writer
15:07 - The economics behind Write of Passage
21:16 - How to build an audience
25:15 - Community vs. Religion
33:29 - Going to heaven, passive income, and getting laid
41:54 - Vertical leadership, yes or no?
52:13 - How to connect with David
Are you ready for the next iteration of Where It Happens? Greg Isenberg is now the host of the podcast, which will be focused on catching up with incredible guests at the intersection of community, commerce, and content. Today, Greg is joined by Danny Trinh, a new product designer at Snapchat, who learned to build with Greg through shared suffering and triumphs. Together they share the importance of maintaining a beginner's mindset, offer their lessons learned for the next generation, and explain why the best advice can be to trust your gut.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Retool.
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
►► This episode is also brought to you by Athletic Greens.
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
Danny Trinh: https://twitter.com/dtrinh
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:47 Greg’s First Trip to Silicon Valley
03:42 The WHY behind TRWIH Podcast
05:21 The Future of Web Invites: Partiful
10:55 The Eventbrite UX
12:02 Why Web3 is like Web2
16:08 Building Web2 in SF circa 2008
23:18 Missing Vine
25:08 Lessons to the Next Generation
29:30 VCs versus Builders
39:39 100% Unfiltered
44:37 Driving Tanks
48:07 Danny Trinh’s State of Web3
56:02 Experimenting in Web3
1:02:50 Finding Danny Trinh
1:05:47 Thanks for Listening
Why are you waiting to build your community? In today's episode, we explain why the time is now to start creating, share the five tests to prove community exists, share how to have community members engage with one another, and so much more. Hosts Sahil Bloom & Greg Isenberg, are joined by Natalie Ellis, a self-taught entrepreneur who bootstrapped her way to a community-based company that generates over $6 million per year in recurring revenue. You won't want to miss this episode.
►► Want more community? Learn more here: http://trwih.com
A SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Retool https://retool.com/
Retool is the fast way to build your own custom internal tools for your business. With a complete library of 100+ fully-featured, accessible UI components that you can drag and drop into any interface, Retool’s platform lets you build the custom internal tools your team needs, 10x faster.
Thousands of teams at companies like Amazon, DoorDash, and NBC collaborate around custom-built Retool apps to operate faster and better. Also, teams of up to five can build Retool apps for free. We're huge fans of the product! If you want to learn more, go to https://retool.com/
LINKS FOR THIS EPISODE:
Natalie Ellis: https://twitter.com/natalieellis91
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:57 Loving Cold Exposure
05:36 Why Start-Ups are like Ice baths
07:30 Natalie’s First “Little” Business
13:57 Creating Products from Community
17:47 Community VS Audience
23:05 Generating Engagement & Creating Culture
28:40 The Messy Middle
37:50 Content to Grow, Build, or Sell
41:00 Optimizing Funnels and Adding Value
46:46 Building and Safeguarding the BossBabe Brand
54:05 The Laws for Community Building
58:50 Finding Natalie Ellis
1:00:42 Thanks for Listening
Are you watching your window of opportunity pass by? Today we share why you need to start now to create success, explore the lessons you will learn the hard way, and unpack how YouTube continues to disrupt industries. Hosts Sahil Bloom and Greg Isenberg are joined by Harley Morenstein, another member of the “Montreal Mafia,” who created the YouTube sensation Epic Meal Time. Together they discuss how the internet has shrunk the window of acceptability, offer advice on why content creators must check their egos, and share how false starts lead to future success.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR
►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih
AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus!
Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE:
Harley Morenstein: https://twitter.com/HarleyPlays
Epic Meal Time: https://www.youtube.com/epicmealtime
Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL
Sahil Bloom: https://twitter.com/SahilBloom
Greg Isenberg: https://twitter.com/gregisenberg
Twitter: https://twitter.com/_trwih
Instagram: https://www.instagram.com/_trwih
TikTok: https://www.tiktok.com/@_trwih
Web: https://trwih.com
Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh
Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES
00:00 Sneak Peek
00:54 Twitter Beef Introductions
04:35 Proposing Tomorrow’s Future
08:08 The Window of Acceptability
10:47 Starting Epic Meal Time
20:30 Monetizing Youtube
26:09 Before the Creator Economy
31:46 The Dark Side of Audiences
36:24 Controlling Your Content
41:18 Choosing Growth Over Clout
44:30 Harley’s Future for Twitch
50:27 Getting “Mom” Approval
53:48 The Future of Reviewing
59:20 The Learning Costs of Success
1:05:20 Thanks for Listening
Are you being honest with yourself? In today’s episode, we get vulnerable while sharing how upbringing impacts entrepreneurship, unpack why mental health is critical for businesses, and share the importance of embracing vulnerability. Host Sahil Bloom is joined by guest Andy Dunn, the co-founder of Bonobos, and the author of Burn Rate. Together they discuss the five buckets of wealth, share why you need to accept when you're wrong, and finally, they place their bets on the future of Direct-to-consumer brands in the bear market.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 2% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser.
THIS EPISODE Andy Dunn: https://twitter.com/dunn Burn Rate: https://www.burnratebook.com/ Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 00:00 Sneak Peek 01:00 Introducing Andy Dunn’s Map of Reality 05:50 Accepting your “Otherness” 12:08 Andy’s Entrepreneurship Journey 16:18 Finding Your True Calling 20:16 Defining Wealth 23:26 Happier but Not Happy 26:19 The Bonobos Story 33:06 Predicting the Future of D2C 40:38 A Bear Market Creates Focus 42:45 Burn Rate 43:43 Embracing Vulnerability 49:03 Talking About Mental Health 52:21 High Highs and Low Lows 56:40 Investing in Mental Health 1:00:54 A 2-Step Process to Working On Mental Health 1:03:33 Where to Find Andy Dunn and his new book 1:06:38 Thanks for listening
Are you ready to buy the business that will finance your future? Today we share the secret to generating wealth through acquisitions, explain why you need to invest for the long term, and teach the art of the deal.
Hosts Sahil Bloom and Greg Isenberg are joined by the founders of Enduring Ventures, Xavier Helgesen and Sieva Kozinsky, who are building the modern Berkshire Hathaway. Xavier and Sieva share the origin stories that shaped them into blue-collar entrepreneurs and explain why QSBS creates limitless economic opportunities in America. Finally, Sahil and Greg share what they believe to be the best businesses in the world and ask for your help to break down their unit economics.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Sieva Kozinsky: https://twitter.com/SievaKozinsky Xavier Helgesen: https://twitter.com/xavierhelgesen Enduring Ventures: https://www.enduring.ventures/ Better World Books: https://www.betterworldbooks.com/ ZOLA Electric: https://zolaelectric.com/ Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 00:21 Xavier’s Origin Story 06:01 Xavier’s 2nd Company 07:58 Better World Books & Zola Electric 12:12 Sieva’s Immigrant Origin Story 15:20 What is Enduring Ventures? 23:44 A Search Fund on Steroids 30:20 Patience is Key 33:58 Where Buffet is Right & Wrong 39:24 Great Companies = Great Narratives 43:21 Buying Businesses that Power America 45:40 Financing the Deal 51:40 QSBS Matters 54:25 Xavier’s Advise 59:30 Sieva’s Scaffolding Story 1:03:06 The Best Business’s in the World 1:06:04 Where to Find Xavier & Sieva
How do you lose millions, hire hundreds, raise millions, and sell companies by 30? Today Sahil Bloom and Greg Isenberg unpack why VC & PR can both save you and kill you, share why the greatest entrepreneurs live slowly, divulge the secret to winning every negotiation, and unpack Greg's viral tweet around building startups. Later in the episode, our hosts are joined by Tom McLeod, the 5x serial entrepreneur who helped build over 15 profitable iPhone apps. He is now solving the problem of how to bring museums into the Web3 world. Together they explain how to bring the culture and community of art into the future while simultaneously increasing the adoption of Web3 by all generations.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Athletic Greens https://athleticgreens.com/wih AG1 by Athletic Greens is incredible and we have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/wih
LINKS FOR THIS EPISODE: Greg's Guide To Building Startups Tweet: https://twitter.com/gregisenberg/status/1540735241706504192 Tom McLeod: https://twitter.com/tmcleod3 Arkive: https://arkive.net/ Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 00:00 Sneak Peek 00:40 Sahil & Sam’s First Meet-Up 05:02 Why IRL Intellectual Chemistry Matters 08:15 Greg’s Guide to Start-Ups 09:43 VC & PR Are Like Drugs 13:50 Great Entrepreneurs Garden 19:42 The Internet has Leveled the Opportunity Playing Field 24:22 The Listener Wins in Negotiations 27:46 No Rejection = No Progress 29:52 Welcoming Tom McLeod and Compartmentalizing Rejection 38:04 What is Arkive? 46:14 How Does a Museum Look in Web3? 54:33 Abstracting Crypto from the Future of Art 1:01:44 How Arkive Actually Works 1:05:50 Earning vs Buying
Do you have what it takes to grow your investments from good to great? Today we share why Web3 will be the best investment in your lifetime, explain how India is the future of the internet, and explore the depth of knowledge needed to trade successfully. Hosts Sahil Bloom and Greg Isenberg are joined by guest Raoul Pal, a former Goldman Sachs investment banker turned entrepreneur, who founded Real Vision and Exponential Age Asset Management. Raoul divulges the secret to becoming a special investor, explains why you need to stay true to your convictions (especially in a bear market), and shares his vision for the future of the financial world.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Raoul Pal: https://twitter.com/RaoulGMI Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 01:23 How Raoul Pal Introduced Sahil 05:25 Raoul Pal’s Origin Story & Building His Brand 9:54 Unique Ability Matters for People & Funds 13:22 The Depth of Knowledge Needed to Trade 16:45 Investor Psychology 17:44 The Best & Worst Trade Raoul’s Career 23:51 Trust Your Gut 27:20 How Your Geographic Location Helps or Hurts You 29:26 Investing for the Future 32:33 India is the Future of the Internet 36:06 The Exponential Age 40:26 What does the digital world look like in 20 years? 46:20 Space is Closer Than We Think 52:50 Why Raoul Pal is All-In on Web3 59:36 Can You Tokenize Politics and Religion
Are you stuck creating on the couch? In today's episode, we explain how one small group can change the world, debate whether these people need to meet in real life, and Delian shares why he feels start-ups must hire based on merit. Hosts Sahil Bloom and Greg Isenberg are joined by guest Delian Asparouhov, principal at the Founders Fund and co-founder of Varda. Delian explains the secret to running a billion-dollar fund while simultaneously launching his first company, shares his take on where the venture world is headed and explains how China is taking control with TikTok.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR ►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser.
THIS EPISODE Delian Asparouhov: https://twitter.com/zebulgar Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 00:00 Sneak Peek 01:11 Welcoming Delian 02:23 How a Small Group Can Change the World 07:54 Hiring Based on Merit 10:14 Did ESG Create Change? 13:40 TikTok Data Rights 17:36 You Can’t Change the World from Your Couch 21:55 Greg's Unique Perspective On Working Hard and a 10-Year Bet 28:33 What is Varda and its Origin Story? 37:31 Separating Design (+) Manufacturing = Innovation 42:51 How to Become a Leader and Expert in Space 45:34 The Secret to Founding a Start-Up and Running a Fund 50:48 Delian’s Origin Story and His Prediction for the Future 56:04 Thanks for Listening
Is your content holding you back? In today's episode, we explain why authenticity is critical to the future of content creation, share how to overcome burnout, and divulge the secret to being the G.O.A.T at everything you do! Sahil Bloom and Greg Isenberg are joined by guest Tom Green, host of the first real podcast and a world-class comedian. Tom explains how to take your audience on a journey, shares the future of podcasting, and offers insight from his personal experience for the next generation of creators.
►► Want more community? Learn more here: http://trwih.com
SHOW NOTES 00:53 Welcoming the Canadian Legend: Tom Green 02:34 Embrace Your Authenticity (& Weirdness) 06:52 Media has Changed the Way People Create 08:39 Create Where You Can Be the Best 15:00 Taking Your Audience on a Journey 21:40 Being The Future of Digital Creation 29:32 Talking TO your Audience; not At the Audience 31:54 How Covid Changed Hollywood 35:37 Create in Your Own Pond 39:38 Talking Fishing 40:54 Tom’s Secret to Overcoming Burnout: Nature 45:46 Being Overwhelmed by City Life 48:26 Silence is Scary (But Necessary) 51: 07 Tom’s Creative Future: His Past? 53:30 Tom Green’s Life in Reverse 55:30 Where to Find Tom Green 58:19 Thanks for Listening
THIS EPISODE Tom Green: https://twitter.com/tomgreenlive Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ONLINE Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Are you ready to start angel investing? In today's episode, we share the secret to creating long-term wealth, explain how to become a “sophisticated” investor, and discuss the downsides of crypto. Hosts Sahil Bloom and Greg Isenberg are joined by guest Jason Calacanis, the creator behind the All-In Podcast, a serial angel investor, and a leading entrepreneurial author. Jason explains the entrance costs to investing, shares why people need to validate their research, and then everyone places their bets on this week's “hot” stocks.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Wealthfront, a saving and investing app that can help you earn more on your money and build wealth for your future. The Wealthfront Cash Account grows your savings at 1.40% APY, and offers unlimited, fee-free transfers to your external accounts — plus, a ton of other features that help you optimize your cash. So, if your money is earning less anywhere else, now might be a good time to make a move. Wealthfront is offering Where it Happens listeners a free $50 bonus with a $500 initial deposit to a new Cash Account. Go to wealthfront.com/Happens to claim your $50 and start growing your savings. Cash account is offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the interest rate, and provide FDIC insurance. Rate is subject to change. Investment management and advisory services--which are not FDIC insured--are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser.
►► Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with.
Sign up at lemon.io/room for 15% off for the first 4 weeks.
FROM THIS EPISODE Jason Calacanis https://twitter.com/Jason Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
CONNECT WITH US Newsletter: https://trwih.com Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SHOW NOTES 02:11 The Original Crypto Investor & “Sophisticated Investors” 06:28 Crypto Tokens: Public Market or Scheme 12:02 Where is Web 3.0 in Five Years? 15:35 Breaking Ownership with Web 3.0 17:55 The Downside of crypto 21:19 Default Centralized in a Crisis 23:39 Free to Mint NFTs 26:12 The Entrance Costs to Investing 30:05 Being Honest on Upsides AND Downsides 35:52 Validate Your Crypto “Research” 38:16 #JTrading & Betting on Disney 40:36 Super Forecasting and Creating Processes 46:06 SNAP: Buy or Sell? 49:19 BuzzFeed: Buy or Sell? 51:34 The Secret to a $10M Net Worth: Index Funds 55:26 Behind the Scenes with the All-In Podcast 1:02:44 What Motivates Jason? 1:05:08 Manufacturing Peak Experiences
Crypto is still the future, are you in or out? Today we discuss why the crypto market needed a reset, explain how to hack back your creativity, and divulge the secret to picking investments in a down market. Hosts Greg Isenberg and Sahil Bloom are joined by guest Li Jin, the mastermind behind the “passion economy,” the co-founder of Variant, and a fundraising savant, who was able to raise her first fund during the onset of the pandemic. Li shares the lesson investors (hopefully) learned from the fall of 3 Arrows Capital, Sahil depicts why creators must have passion for the products they build, and Greg shares the pitch story that is every founder's worst nightmare.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates.
Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has already been tested and interviewed by their team.
So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent.
Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer.
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
THIS EPISODE Li Jin: https://twitter.com/ljin18 Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ONLINE Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Will the Metaverse replace the internet? Today's guest brings in a diverse background at the intersection of technology, society, and creativity to help us answer this question and sort the signal from the noise. In this episode, we explore the secret to success, examine how the Metaverse will revolutionize the world, and predict just how this new world will look. Host Sahil Bloom is joined by guest Matthew Ball; the CEO of Epyllion, a managing partner at Ball Metaverse Research, and a thought leader on all things Metaverse. Matthew explains why the worlds smartest are building in Meta, shares what he looks at for investments and founders, and divulges secrets from his new book “The Metaverse: And How it Will Revolutionize the World.”
►► Join our email list at http://trwih.com
SPECIAL THANKS TO OUR SPONSOR Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates.
Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team.
So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent.
Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer.
THIS EPISODE Matthew Ball: https://twitter.com/ballmatthew Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/
FIND US ONLINE Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Are you trying to grow your side project from hobby to profession? In today’s episode we examine how building has changed in 2022, share why so many entrepreneurs fall into the same trap, and divulge the secret to scaling a profitable business without VC funding. Hosts Sahil Bloom and Greg Isenberg are joined by guest Noah Kagan, CEO and founder of AppSumo, who was able to build his company with negative Net Working Capital. Noah shares the critical mistakes that led him to succeed, offers insights into where the next era of entrepreneurs will come from, and explains why everyone needs a personal “council of wise men.”
►► Join our email list at http://trwih.com
SPECIAL THANKS TO OUR SPONSORS ►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE Noah Kagan: https://twitter.com/noahkagan Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Are you or your business stuck between a rock and a hard place? In today’s episode, we explore why suffering actually makes you stronger, divulge the secret to getting your business started, and share how you can make your own luck. Hosts Sahil Bloom and Greg Isenberg are joined by guest Julien Smith, a NYT bestselling author turned founder (Practice.do | Breather), who raised more than $250M for his first venture. Julien shares his personal underdog story, how entrepreneurship is never as perfect as it seems, and offers insights into what allowed him to find happiness in both his life and career.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Lemon.io. Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with.
Sign up at https://lemon.io/room for 15% off for the first 4 weeks.
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE Julien Smith: https://twitter.com/julien Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Storytelling is the future of the brand building. How are you telling your story? In this episode, we explore what today's successful companies have in common, why brand is everything, and how to create a network from scratch. Hosts Sahil Bloom & Greg Isenberg are joined by guest Nick Saltarelli, an experienced entrepreneur and co-founder at Midday Squares, the brand that gave the world functional chocolate. Nick is unapologetically himself, and today he offers his raw insight into why everyone should be learning from mentors, how success comes to those that follow their hearts, and his hack to expedite the fundraising process.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS ►► Competition for great talent is more brutal than ever. To be able to hire better and faster, you need a trusted source of pre-vetted candidates. Lemon.io is a place like that. They have a network of engineers from Europe and Latin America, and every candidate has been already tested and interviewed by their team.
So, how is it different from hiring on your own? • You can have an engineer start working on your project within a week instead of months • You don’t waste your time on candidates that are not qualified • You’ll have easy access to global talent without having to go through dozens of job boards • And finally, it’s more affordable than hiring local talent.
Sign up at https://lemon.io/room and get your 15% off for the first 4 weeks of work with a developer.
►► LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
THIS EPISODE Nick Saltarelli: https://twitter.com/nicksalto Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Web 3.0 is the future, ready or not; are you? In today’s episode, we explain how Twitter increases earning & job potential, the ways Web 3 is revolutionizing the fitness and insurance industries, and why young people need to follow their interests and then double down. Hosts Sahil Bloom and Greg Isenberg are joined by guest Gaby Goldberg, who has become a pioneer in crypto, an expert in Web 3, and one of the earliest investors in The Chernin Group (TCG), all by the age of 23. Today Gaby shares the personal experiences that led her down the crypto rabbit hole, why young professionals are all in on Web 3, and shares the next generations biggest predictions for the future.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Lemon.io. Did you know that one of the top reasons startups fail is bad hiring decisions? People can be unpredictable. And developers can be unpredicted, as well. Let Lemon.io take care of hiring your software engineers. They have a hand-picked roster of engineers from Europe, and we recommend them to companies we work with. Sign up at lemon.io/room for 15% off for the first 4 weeks.
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
THIS EPISODE Gaby Goldberg: https://twitter.com/gaby_goldberg Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Do you trust your gut? In today’s episode, we explore how the world's most disruptive innovations begin with just one small insight, share why successful founders need to embrace their niche, and why the best products & brands always seem obvious in hindsight. Hosts Sahil Bloom and Greg Isenberg are joined by Ryan Hoover, the builder who gave us Product Hunt and now runs Weekend Fund, an early-stage VC committed to “backing your next favorite thing.” Ryan is a serial entrepreneur and deep thinker who offers unprecedented insight into the future of fundraising and how one can generate wealth from hustle alone in this episode.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
THIS EPISODE Ryan Hoover: https://twitter.com/rrhoover Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
The best way to predict the future is to help invent it. That's exactly what today's guest is doing as the founder and managing director of Lux Capital, where he invests in emerging science and technology ventures at the outermost edges of what is possible. Josh Wolfe (@wolfejosh), renowned Forbes journalist and visionary thinker, joins us on the show to share why we should question everything, how modern stressors differ from those our ancestors faced, the 3 important "M's" in life, and some future advancements to look forward to (like the digitization of human scent). Josh is incredible, and it's safe to say there's something for everyone in this episode.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
►► This episode is also brought to you by LMNT (http://DrinkLMNT.com/HAPPENS). LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :)
Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at http://drinklmnt.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
THIS EPISODE Josh Wolfe: https://twitter.com/wolfejosh Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Are you a founder at heart but afraid to act? Today we explore how to build a scalable venture, the best way to create arbitrage in the market, and why the time is now to start your start-up. Hosts Sahil Bloom and Greg Isenberg are joined by Val Kateyev, an immigrant turned serial entrepreneur who built his first company to $30M, all before his 20th birthday and from his parent's basement. Val offers his personal insight into how technology has expedited the timeline of creating a company, the industries that are ripe for innovation, and how leveraging debt could be the future of start-up funding.
►► Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS ►► Riverside (https://riverside.fm/?via=wih) is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating.
Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.
Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
THIS EPISODE Val Katayev: https://twitter.com/ValKatayev Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Does dopamine have you hooked on tech? If you find yourself unable to put down the phone, it may be time for a detox. Entrepreneur and investor Andrew Wilkinson walks us through his personal addiction and how getting off the grid for a technological rehab helped him bring back his inner fire. Andrew is a father, original thinker, and co-founder of Tiny, a not so tiny company that buys internet businesses. He joins hosts Sahil Bloom and Greg Isenberg to explore creative boredom, original thinking, building your board of personal advisors, and humans inability to manage risk.
SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America.Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to fundrise.com/room.
►► This episode is brought to you by LMNT. LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at DrinkLMNT.com/HAPPENS. And it’s so good they have a no questions asked refund policy but you won’t need it.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Andrew Wilkinson: https://twitter.com/awilkinson Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Do advanced civilizations exist? Can psychedelics help us better understand ourselves? What goes on in Elon's mind? Can one episode answer all of these questions? When Tim Urban is the guest that's exactly what happens. Tim is an incredible writer known for his blog, Wait But Why, which has gained the respect of some of the world's brightest minds, including Elon Musk. He joins host Sahil Bloom to help answer many deep questions, including evidence that explains our place in the universe.
SPECIAL THANKS TO OUR SPONSORS ►► Riverside is our go-to platform to record studio-quality podcasts or videos. We use it for all of our episodes of Where It Happens. Their secret sauce is the ability to record locally, which means you get uncompressed audio and video that works even if your WiFi isn’t cooperating. Once you’re done recording, it’s so easy to edit and download all of your files. To get 15% off your plan, use code HAPPENS at https://riverside.fm/?via=wih
►► This episode is brought to you by Fundrise. Fundrise is on a mission to use technology to build a better financial system for the individual. With over $2.4B AUM and 250k active investors, it’s the largest direct-to-investor real estate investor platform in America. Their platform is so easy to use and they make it so easy to diversify your portfolio. For a limited time if you sign-up, you can get $10 bonus. Just go to www.fundrise.com/room
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Tim Urban: https://twitter.com/waitbutwhy Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
There’s a giant opportunity in helping older adults live a more vibrant, empowering life throughout their later years. Today we’re joined by John Zapolski, the founder and CEO of Alive Ventures, to better understand that opportunity. John is dedicated to building products and services that cater to older adults, and has developed a co-design system that allows them to be part of the process. On this episode we cover the future of smart wallets, Bing’s search engine, Greg’s security deposit business idea, and then bring in John to discuss several startup ideas geared towards older adults. Interested in developing these startup ideas further? Join us in the Discord.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE John Zapolski: https://twitter.com/jzapolski Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.a
What does the future of Twitter look like as it transitions to a private company? Sriram Krishnan joined us on the pod to explore that question. Sriram is a general partner at Andreessen Horowitz and host of "The Good Time Show.” With a focus on investing in crypto and web3, he brings a unique perspective to help us understand the shifting social media landscape. In this episode, we also cover the crashing stock market, Aku World’s $33 million mistake, and receive valuable advice from our guest on raising capital.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Sriram Krishnan: https://twitter.com/sriramk Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed. They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week. Go to marketerhire.com to learn more.
Morgan Housel (@morganhousel) sits down with host Sahil Bloom for a deep dive on money and success. Morgan shares the powerful story of how he went from a 20-year-old with an 8th-grade education to a distinguished writer and partner at The Collaborative Fund. We also cover humility, independence, and insecurity. Three assets that have helped drive Morgan's success, as well as financial caution and the importance of over-preparedness.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Morgan Housel: https://twitter.com/morganhousel Sahil Bloom: https://twitter.com/SahilBloom Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS
🌟 This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.
Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.
🌟 This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment.
Right now they are offering free ground beef for life and $10 off your first order. But this offer only lasts until Saturday at 11:59 PM EST. Use the code ROOM at checkout and make sure to go to butcherbox.com/room to get the offer.
Today's guest shows the power of community by sharing a personal story of how Discord changed the trajectory of his life. Jiho (@Jihoz_Axie), the Co-Founder of Axie Infinity, tells the story of how he went from community manager to C-Level Executive at Axie Infinity. As the co-founder of one of the most successful play-to-earn games to date, Jiho has tons of knowledge about NFTs and video games. He joins us on the pod to discuss the player-owned economy, the new GDP, and the value of crypto money markets. An important note: We recorded this episode before the Axie Infinity hack. So while we wish we could’ve brought it up with Jiho, it happened prior to the incident. However, we discussed takeaways on the Axie Infinity hack in our episode with Danny Trinh.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Jiho: https://twitter.com/Jihoz_Axie Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by ButcherBox. If you love high-quality meat and fish we can’t recommend them enough. We personally love their NY strips at the moment.
Right now they are offering free ground beef for life and $10 off your first order. But this offer only lasts until Saturday at 11:59 PM EST. Use the code ROOM at checkout and make sure to go to butcherbox.com/room to get the offer.
►► This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.
They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.
Go to marketerhire.com to learn more.
Brand storytelling is the future of marketing. In today’s digital society, businesses need to get creative to connect with their audience and truly pull at their heartstrings. Danny Trinh (@dtrinh), Design, New Platforms at Snap and consumer social legend, is our go-to guy when it comes to understanding social behavior. Danny joins us today for a fun conversation that takes us from Mike Posner’s crazy rattlesnake story to degenerate hackers, consumer hype cycles, consumer nostalgia, and the importance of storytelling.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Danny Trinh: https://twitter.com/dtrinh Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS
►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.
Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal.
►►This episode is also brought to you by MarketerHire. MarketerHire provides on-demand access to pre-vetted, top-tier marketers who can freelance as much or as little as needed.
They’ve made it easy to hire great marketers. With pre-vetted talent and expert hand-matching, you can add a proven marketer to your team in less than a week.
Go to marketerhire.com to learn more.
In this episode we dive deep on the Terra LUNA Ponzi debate, then bring in guest Ndamukong Suh to pick his brain on lessons from his multifaceted career. Ndamukong began his career as a Nebraska football player and has gone on to play in the NFL, where he is one of the highest-paid defensive players in NFL history. He is also an investor, engineer, developer, entrepreneur, and father. Known for his aggressive style of play, Ndamukong explains his relationships with his competitors and how his personality changes off the field. We also cover his story of befriending Warren Buffet, his meditation and mindfulness practices, and the importance of respect.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Ndamukong Suh: https://twitter.com/NdamukongSuh Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
Suh and Buffet Arm Wrestling: https://thesource.com/2015/05/04/warren-buffett-beats-ndamukong-suh-in-a-arm-wrestling-match/
SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.
Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.
►► This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.
Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal.
What does the future of gaming look like on the blockchain? We’re joined by a leader in the space Ryan Wyatt (@Fwiz). He’s the former global head of gaming partnerships at Google and head of gaming at YouTube, where he also led their virtual and augmented reality business. Wyatt now serves as the CEO of Polygon Studios. In this episode of Where It Happens, Ryan discusses his path from high school gamer to successful businessman, the future of blockchain gaming, and the power behind play-to-earn.
►► Want more community? Learn more here: http://trwih.com
THIS EPISODE Ryan Wyatt: https://twitter.com/Fwiz Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS ►► This episode is brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.
Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal.
►► This episode is also brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.
Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.
Can a billion-dollar business be built remotely? You don't need to guess if it can happen. For more than 15 years -- long before coronavirus forced work from home for just about everyone -- Matt Mullenweg (@photomatt) was trailblazing the remote work movement as the founding developer at WordPress. Today, the platform powers approximately 30 percent of the entire internet, and its businesses employ more than 1100 people across 60 countries. In this episode of Where It Happens, Matt discusses the future of work, why a distributed workforce is the most effective way to build a company (if you do it right), how you can manifest serendipity and influence better outcomes.
Want more community? Learn more here: http://trwih.com
THIS EPISODE Matt Mullenweg: https://twitter.com/photomatt Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSORS
🌟 This episode is brought to you by LEX. We’re always looking for breakthrough businesses. And, our audience has repeatedly asked how they can invest in commercial real estate. Lex is the easy answer. LEX turns individual buildings into public stocks via IPO, so you can invest, trade, and manage your own portfolio of high-quality commercial real estate. It’s so simple to get started today.
Sign up for free at https://www.lex-markets.com/room and get a $50 bonus exclusively for our audience when you deposit at least $500. It’s a no-brainer.
🌟 This episode is also brought to you by Outer. Spring is in the air in both NYC and Miami, and we can’t get enough of our Outer outdoor furniture. Their furniture looks incredible and is durable. Personally, we love the Outdoor Loveseat.
Right now for our audience exclusively they are offering $300 off any product + free shipping until May 1. This is one of the most generous offers of any sponsor we’ve had. Did we mention they have a 2-week free trial? Go to https://www.liveouter.com/room to get the deal.
Codie Sanchez is no stranger to thinking outside the box. The founder of Contrarian Thinking and Managing Partner at Entourage Effect Capital, she shares her path from traditional finance to founder and investor with more than 100,000 newsletter subscribers. In the last 12 years, she’s bought and sold more than 60 businesses and now runs a portfolio of 26 companies. On this episode of Where It Happens, Codie joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explore arbitrage business opportunities, the SBA loan “hack,” and the massive upside of scaling unsexy businesses.
Want more community? Learn more here: http://trwih.com
THIS EPISODE Codie Sanchez: https://twitter.com/Codie_Sanchez Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
FIND US ON SOCIAL Twitter: https://twitter.com/_trwih Instagram: https://www.instagram.com/_trwih TikTok: https://www.tiktok.com/@_trwih Web: https://trwih.com Spotify: https://open.spotify.com/show/6aB0v6amo3a8hgTCjlTlvh Apple: https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985
SPECIAL THANKS TO OUR SPONSOR This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room.
What does it take to build a successful bootstrapped business? Michael Martocci (@MichaelMartocci) is the right person to ask. The Founder and CEO of SwagUp grew his bootstrapped brand to more than 8-figures in revenue in just 3 years. On this episode of Where It Happens, Michael shares how to overcome the zero-to-one hurdles, finance secrets, and why he believes bootstrapping is the right way to build your startup before seeking venture capital.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at https://tegus.co/room.
This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit https://www.openphone.co/room to save 20% on your first six months.
David Friedberg (@friedberg), founder and CEO of The Production Board (TPB), is working to reimagine global systems in order to solve some of the biggest sustainability problems we face today. He joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explain why the best path forward is using the latest science and technology innovations to meet the trends of human desire and consumption. An extreme optimist, Dave shares his positive outlook on scientific iteration, the changing brand landscape, and how Cana is revolutionizing the bottled beverage industry.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at www.beamorganics.com/room.
What could you do if you had access to 50 million people? Nuseir Yassin, the creator of Nas Daily and Nas Academy, is the perfect person to answer that question. Today's guest went from Venmo employee to YouTube star incredibly fast. His secret? The ability to assess personality-market fit and determine the likelihood of virality. In this episode, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) explore the future of the creator economy, a cool mental health service for social media personalities, and why the value of creators is only beginning to scratch the surface.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at www.tegus.co/room.
This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit www.OpenPhone.co/room to save 20% on your first six months.
Is bitcoin a religion? It might sound like a joke, but cryptocurrency is unlocking a whole new world of opportunity and wealth creation. In this episode of Where It Happens, Meltem Demirors (@melt_dem) explores whether the institutions of the future will look like the institutions of the past. Hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) discuss the different ways that the Web3 movement is challenging traditional organizational structures, and how the role of community will influence the businesses of the future.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at tegus.co/room.
This episode is also brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room.
When Meta lost more than $230 billion almost overnight many people questioned -- is Meta done? On this episode of Where It Happens, former Meta employee Nikita Bier (@nikitabier) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to explore if Meta can recover and how it might happen. They also explore decentralized mobile networks, the future of music, and how Web2 and Web3 can co-exist.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
Copy: This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room.
This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit OpenPhone.co/room to save 20% on your first six months.
Shopify has changed e-commerce forever. And, if you're willing to listen closely enough, you can borrow part of their DNA to accelerate your own entrepreneurial success. On this episode of Where It Happens, Shopify President Harley Finkelstein shares how he created his own luck to become involved with Shopify, how NFTs are changing the future of entrepreneurship, and how media will never be the same.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
This episode is brought to you by Tegus. Tegus is the fastest way for investors and M&A teams to learn everything they want to know about a company, all from an on-demand digital platform. Tegus is the most extensive source of instantly-available 1:1 conversations between investors and experts, covering companies from the seed stage to the public markets. Just log in for instant access to 25,000+ transcripts. They are offering you a free 2-week trial at tegus.co/room.
This episode is also brought to you by OpenPhone. OpenPhone is an all-in-one business phone system that can help your startup look more credible—and it works right from your existing smartphone or computer. Each phone number comes with its own inbox for managing calls, texts, and voicemails together—making it easy to keep track of every conversation. Sign up and start using your new business number in minutes. Visit OpenPhone.co/room to save 20% on your first six months.
Sleep has never been sexier, but it wasn't always that way. On this episode of Where It Happens, Matteo Franceschetti (@m_franceschetti) joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to discuss how he was able to transform a stale, outdated product into a hot category drawing interest from athletes and big investors. You'll hear stories about how they were able to win over Y Combinator and scale their business. If you want to make noise in a loud room, the episode explores models of disruption ranging from MSCHF to the one-and-only Elon Musk.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy.
Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy.
To learn more and sign-up today go to commonstock.com.
CAPCHASE https://www.capchase.com/room
Today’s show is sponsored by Capchase.
Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Scott Melker isn't your average crypto expert. Then again, crypto isn't exactly your average area of investing, which might explain his incredible knowledge and success in the space. On this episode, we invited The Wolf of All Streets onto Where It Happens to help predict the future of crypto, learn new investing approaches, and find out why diversification might be one of the most misunderstood pieces of investing advice. If you ever thought that maybe your window of opportunity has passed, Scott shows it's never too late to make a big splash.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSOR BEAM beamorganics.com/room
This episode is brought to you by Beam. We can’t get enough of their Dream Powder. We both personally take this before bed a few times a week and wake up refreshed in the morning. Their nano-CBD helps improve your body’s ability to absorb CBD, making their product the perfect supplement before you go to bed. And now Beam is offering $20 off any order of $75 or more with the code ROOM at beamorganics.com/room
Have you heard the story about the crypto founder who sold all his crypto for $10,000 only for it to be worth billions many years later? On this episode of Where It Happens, co-hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) get to the bottom of one of the craziest stories by speaking directly with the co-creator of Dogecoin Billy Markus (@BillyM2k). He explains his early experiments in crypto, how he created Dogecoin, the truth about his famous sell, the future of cryptocurrencies, and a special message for Elon Musk.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy.
Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy.
To learn more and sign-up today go to commonstock.com.
CAPCHASE https://www.capchase.com/room
Today’s show is sponsored by Capchase.
Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Great leaders help develop game-changing brands. Kat Cole (@KatColeATL) knows this first-hand, having led Focus Brands as their President and COO, and now in her new role as President and COO of Athletic Greens. Her secret? She understands how to find the feedback, process it, and turn it into ideas that make teams and businesses stand out from the competition. In this episode, you'll learn the frameworks she uses to lead, opportunities she is excited about, and how to spot the best leaders.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy.
Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy.
To learn more and sign-up today go to commonstock.com.
CAPCHASE https://www.capchase.com/room
Today’s show is sponsored by Capchase.
Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
How will work and life change in a material way over the next 5 years? That one line, written by guest Scott Belsky (@scottbelsky), was enough to get hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to immediately invite the successful entrepreneur and investor onto Where It Happens. But, what started as an exploration of exploding trends turned into a conversation that resulted in, at least, three potential game-changing business ideas. If you're looking to place bets on the future -- or create the next unicorn -- this podcast will leave you with endless opportunities.
Want more community? Learn more here: http://trwih.co
SPECIAL THANKS TO OUR SPONSORS
CAPCHASE https://www.capchase.com/room
Today’s show is sponsored by Capchase.
Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy.
Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy.
To learn more and sign-up today go to commonstock.com.
Many people view Gary Vaynerchuk as a byproduct of his own energetic self-promotion. What they don't realize? Every big bet is highly calculated, and his excitement is a reflection of his absolute certainty. In this episode of Where It Happens, the serial entrepreneur, Chairman of VaynerX, and CEO of Vayner Media shares his research process for spotting trends, provides rules for getting more out of life, and breaks down why he's willing to bet that NFTs will be a success.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
CAPCHASE https://www.capchase.com/room
Today’s show is sponsored by Capchase.
Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy.
Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy.
To learn more and sign-up today go to commonstock.com.
Web3 is here, but all of the ways it will change the way the world works is not yet fully understood. In this episode of Where It Happens, the OG of community, Alexis Ohanian (@alexisohanian), Founder of Reddit and Seven Seven Six joins the show to share his early lessons from Reddit, stories from Y Combinator, and why he's betting big on Web3 communities and technologies. While co-hosts Greg Isenberg (@gregisenberg) and Sahil Bloom (@sahilbloom) place their bets on the future, and explore the idea of "minimum viable community."
Want more community? Learn more here: http://trwih.com
FIND US ON SOCIAL Alexis Ohanian: https://twitter.com/alexisohanian Sahil Bloom: https://twitter.com/SahilBloom Greg Isenberg: https://twitter.com/gregisenberg Production & Marketing Team: https://penname.co/
SPECIAL THANKS TO OUR SPONSORS
MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Traditional banking is broken. Everything from the UX to the complexity of the benefits you care about most. Mercury is disrupting the old model. They offer FDIC-insured bank accounts, virtual and physical debit cards, international and domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere.
COMMONSTOCK https://commonstock.com/ Why settle for the old model of investing when new options offer you so much transparency to help you grow your wealth? Commonstock is the home of smart money and an innovative social media approach to investing. We both love the platform and have used it to enhance our financial strategy. Commonstock is a social media platform like Reddit, but it removes anonymity and adds transparency. The app lets you see what smart money investors are buying and selling – in real-time – all while letting you see their reason why. This way, you know whether investors have skin in the game, or whether they only talk a big game. It’s a great way to get insights that support your investing strategy. To learn more and sign-up today go to commonstock.com.
When things don't go your way, how do you react? On this episode of Where It Happens, former White House Director of Communications Anthony Scaramucci (@Scaramucci) joins the show to discuss how to turn bad situations into opportunities, the future of live events, and why he's bullish on crypto and Web3. Also, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) discuss their meme moments and whether it's time to reinvent The World's Fair.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
FOUR SIGMATIC https://us.foursigmatic.com/room
We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of Four Sigmatic. Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout.
EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better sleep today.
Are they really going to try to buy The X Games? On the last episode of Where It Happens, co-hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) shared a plan to buy the X Games. Next thing you know, athletes and investors answered the call and wanted to bring the vision to life. In this special episode of Where It Happens, Sahil explores what’s next in order to turn this crazy idea into a reality. We also bring on a special guest, Sam Schwartzstein (@schwartzsteins) who helped reimagine the XFL to discuss further.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
FOUR SIGMATIC https://us.foursigmatic.com/room
We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of Four Sigmatic. Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout.
EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better sleep today.
In a Web3 universe, anything is possible. In this episode of Where It Happens, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) put that belief to the test with an idea so big that they had to run it by someone legendary. They pitch Olympic icon Apolo Ohno (@ApoloOhno) on their idea to buy the X Games and how to take it to the next level. Other topics include reimagining the Olympics, Apolo's idea for an NFT Museum, and why it's important to escape your mental prison.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS EIGHT SLEEP https://www.eightsleep.com/whereithappens There’s still time to get an incredible gift for yourself or a loved one this holiday season. One of our favorite products of this entire year is the Eight Sleep Pod Pro Cover. We’ve both prioritized good sleep and haven’t found a better product on the market. The Pod Pro by Eight Sleep is the most advanced solution on the market for thermoregulation. It pairs dynamic cooling and heating with biometric tracking. With the Pod Pro Cover, you start sleeping as cool as 55°F or as hot as 110°F. It also splits your bed in half, so you can have a completely different temperature than your partner. The result: Eight Sleep users fall asleep up to 32% faster, reduce sleep interruptions by 40%, and get overall more restful sleep. As a subscriber, go to eightsleep.com/whereithappens to get up to $250 off. This deal will only be available for 2 weeks, so give the gift of better sleep today.
FOUR SIGMATIC https://us.foursigmatic.com/room We do a lot of drinking on the show, and we need to balance it out with something a little healthier. That’s why we can’t get enough of Four Sigmatic. Our go tos are their Hot Cacao Mix with Reishi Mushroom and Sweet Vanilla Plant-Based Protein. The Hot Cacao is packed with 500mg of Reishi to help you relax before bed. And the plant-based protein is filled with 18g of protein per serving as well as 7 different functional mushrooms and adaptogens, making it the perfect post-workout recovery drink. They’re delicious and we can’t recommend them enough for your daily routine. And by the way, they’re a great holiday gift! As a subscriber to this newsletter, you can receive 15% off your order. Head to https://us.foursigmatic.com/room and enter the code “TheRoom” at checkout.
Could listening to a podcast help you fund a business? In this episode of Where It Happens, co-host Sahil Bloom (@sahilbloom) makes an offer you might not be able to refuse. Guest Sam Parr (@samparr), the founder of The Hustle, joins the show and he’s bullish on the business of Picasso, while Greg (@gregisenberg) and Sahil are not so sure and are willing to make a bet. Other topics discussed include the future of concierge services, the reverse test framework, and the opportunities of owning a home and moving.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Mercury offers FDIC-insured bank accounts, virtual & physical debit cards, international & domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere.
CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
Jack Dorsey stepping down has created a pivotal moment in Twitter's history. Where do things go from here? Hosts Greg Isenberg (@gregisenberg) and Sahil Bloom (@sahilbloom) provide their takes on what can make Twitter take off. Part of the plan: they recommend giving the power to the people via a DAO.
Want more community? Learn more here: http://trwih.com
SPECIAL THANKS TO OUR SPONSORS
CAPCHASE https://www.capchase.com/room Today’s show is sponsored by Capchase. Capchase is a new financing option for fast-growing startups. They are offering Where It Happens listeners .25% off their first draw, preferred onboarding, and more. Their main product Capchase Grow lets you tap into your future revenue today, meaning you can reinvest in your business faster. We love what they are offering to business owners. To learn more go to capchase.com/room
MERCURY https://mercury.com/partner/rwih If you’re a founder, Mercury is the banking product you need. Mercury offers FDIC-insured bank accounts, virtual & physical debit cards, international & domestic wires that are free to send, 3-click payment flows, and more. We personally use Mercury for our business banking with the podcast and Sahil is an investor. Get started in minutes from anywhere.
Sometimes the best products don't start as products. On this episode of Where It Happens, Amanda Goetz (@AmandaMGoetz), founder of House of Wise, shares her amazing journey of building a community and creating products that are breaking the stigmas surrounding women's health. Hosts Greg Isenberg (@gregisenberg) and Sahil Bloom @sahilbloom) explore a news concierge business and discuss the potential of the NSFW framework.
Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here.
Special thanks to our sponsors Mercury and AppSumo.
In the first episode of Where It Happens, Howard Lindzon (@howardlindzon) -- the man behind StockTwits and early Robinhood investor -- helps us rethink the financial industry, places big bets on Web3, and presents a new way to think about investing. And, hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) provide the Where It Happens community with a task that kept Greg up all night.
Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here.
Special thanks to our sponsors Mercury and AppSumo.
The problem with podcasts is the conversations are all one-sided. But, what if the conversations became interactive? Welcome to "Where It Happens" a community-based podcast hosted by Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) that puts you in the center of what's next in business and allows you to interact with the best and brightest.
Want to watch the episodes? Subscribe to our YouTube channel here. Want more community? Learn more here.