Button Banter: Recent Episodes
Red Button Marketing Training
In this podcast from Red Button Marketing Training, we are having conversations with those people working in a marketing role, learning more about their experiences, thoughts and feelings. We think marketing is EPIC so we want to chat with the people out there doing great marketing!
In association with our partnership with MFC Women
In this first episode of a brand-new season of Button Banter, we are delighted to chat to Sarah Burn, captain of MFC Women about:
- Her background and how she got into football
- The importance of good morale and a team ethic
- How effective communication is essential to an effective team and helps empower people to step up – in sport and in business
- Who she would love to stand up and take a penalty against
- Aspirations for this season
In this episode, we have some great banter with the legend that is Maz (Marrie Wieczorek), former Middlesbrough FC Women player and manager and England Lioness:
We talk about MFC Foundation, her current timeline project, a royal encounter and the Boro Women Ultras. Listen now to hear about:
- The importance of equality for men and women, girls and boys in football
- How football unites families and people of all ages
- How her passion for football and team translates into marketing, where you are also working on a process and performing to win!
In this podcast you can expect some great banter, bold statements (on both sides!) and some great recommendations from Kathryn Rodgers, HR Consultant and franchise owner of face2faceHR in Newcastle.
Kathryn loves effective communication and delivering flexible, people-oriented Human Resources (HR). In this episode, we discuss:
- How people are your most influential resource in terms of getting you where you want to go, and how you make that happen
- The benefits of face-to-face communication over the written word
- What marketing means to Kathryn and how an interest in people’s stories motivated her to start a career in HR
In this episode, we chat to Phil Wears, Founder of Mango Dental Technologies, a family run business who are delivering and improving dental technologies such as dentures, implants, crowns & bridges via a forward-thinking dental lab and academy for dentists.
Expect a hole(!) load of puns and banter in this episode which covers:
- How Mango Dental set out to rethink everything about dental technologies from their name, the feel of the lab, the customer journey, to the whole experience.
- How they created a world class academy with speakers from all over Europe and make it accessible to North-East dentists.
- How Mango Dental is going to be working with Red Button Marketing Training to empower dentists and practice owners with the right marketing plan.
In this podcast we chat to Rachel and Laura from First For Fostering, a small, community based, Independent Fostering Agency located in Darlington.
Rachel is passionate about making a positive difference to childrens' lives and founded First For Fostering in 2019. Laura is one of the amazing social workers and a foster carer. In this podcast you will discover:
- Common myths around fostering and what the process looks like
- How First For Fostering have built a team of people to help carers succeed
- How a happy and motivated team has a great impact on people interested in fostering
In this episode of Button Banter, we talk to James Lees, Managing Director of marketing agency Blend about:
- How his marketing journey started
- Nurturing talent and creating future marketing directors
- How marketing processes and football have many similarities
In this episode, we chat to Helen Stewart, Managing Director at Colewood Digital, a fantastic digital marketing agency based in Teesside:
- Discover how Helen’s journey unfolded from starting out as a PPC exec in London to leading Colewood Digital as MD for the last 3 years
- Hear about Helen has created a great team spirit, been open to innovation and embraced change
- Remember microsites? How the world of marketing and digital has changed over the years
In this episode of Button Banter we chat to Graham Robb, Founder and Senior Partner of Recognition PR about:
- The story behind how Recognition PR was founded
- How feedback from great clients helped them grow a successful business
- The importance of having the team on board with the company values and objectives
- The impact of changing technology on the world of PR
- How Graham became an expert on 80s pop song intros!
In this episode we talk to the fabulous Carole Knott, Head of Operations at independent systems integrator, ITS. Along with lots of banter and a bit of a local debate, we uncover:
- What the customer journey looks like for ITS and why it’s so important
- Marketing as an art
- Vision, clarity and a bright future for ITS
In this episode we chat to Louise Gilbey (AKA Social Bean), about her journey to becoming Marketing & Business Development Manager at Accountancy Practice, AbacusBean. Find out about:
- Marketing in Professional Services
- The role creativity can play in Accounting
- The positive effects of having a supportive work culture
In this episode of Button Banter, we talk to Jeni Smith, Founder & Networking Strategist at NetKno. NetKno offer one-to-one coaching and workshops, bespoke strategies and curated event listings informed by academic research and over 16 years’ experience in networking strategy.
We hear how Jeni set up her own strategic networking business:
- Her experiences following a year’s professional networking, where she networked on behalf of clients and facilitated introductions
- How she developed the “Eco System of Networking Events” with support from Durham University and now helps businesses with networking strategy
- How NetKno teaches people how to communicate face-to-face in a world where more and more communication is through screens
- And much more!
In this episode of Button Banter, we speak to local and national legend Andy Campbell, ex professional footballer and First Team Manager for Middlesbrough Ladies FC.
In the first half, we hear how Andy got started in football and moved up after getting spotted by a Middlesbrough scout. We look at how we can all be inspired to follow our dreams. Andy chats about how he first signed for Middlesbrough FC at age 14, what the training involved and how it motivated him to work towards his long term goals. Andy also takes us through his debut matches & favourite goals.
In this episode of Button Banter, we speak to local and national legend Andy Campbell, ex professional footballer and First Team Manager for Middlesbrough Ladies FC.
In the 2nd half we talk to Andy about what life looks like as Middlesbrough Women’s Football First Team Manager. Andy chats about this exceptional and exciting role working with lots of amazing people on and off the pitch.
In this episode of Button Banter we are joined by Ian Sadler, Customer Experience Director from Insight 6.
We’re focussing on one of four parts of the Red Button Marketing & Training marketing process today – your clients and how well you work with them.
Ian brings the perspective of how businesses invest in marketing but don’t necessarily invest internally in training to help their staff be the best they can be so that customers can be nurtured, retained and business can be developed with them.
We look at the customer experience; thinking about where you are now and where you want to be in the future. Look at your frustrations, headaches and how to get insight into why you are where you are… how do your customers feel?
Finally we discuss some common problems that businesses face and give some creative ideas on how to fix problems and give customers a fantastic customer experience… which will result in lots of great testimonials and word of mouth marketing.
In this podcast we talk to Donna Sandall from Donna Sandall Family Law who is a family lawyer based in Darlington. She set up her own practice in 2020 and we wanted to know more about how she got started.
Donna has many years experience of working in family law and for a variety of firms. It was a case of that lightbulb moment when Donna both spotted an opportunity and felt she has the confidence to go for it and start her own firm.
In this podcast we hear more about what its like also being responsible for the marketing of a business, how Donna manages work life balance and the advantages of being her own boss.”
Red Button Marketing & Training Founder, Mags Bradshaw chats to Katie Rhodes about how she found the move from being a Marketing student at Teesside University into a Graduate Program at Digital Marketing specialists Colewood.
In this episode we chat creativity, confidence building, what marketing actually is, how we all need to keep learning, finding a great fit within a team and culture.
Keep listening for Katie's top 3 tips for anyone looking to go into marketing.