Book Marketing Mania: Recent Episodes
Kim Stewart
Hey nonfiction authors, this show is for you to learn and share how to meet new readers, market your message, and make an impact online.I’m your host, Kim Stewart, a marketing strategist for authors. Join me every other Thursday as I share both solo episodes and interviews with my friends to share their book marketing experiences with you. You’ll hear from my go-to experts to teach you the latest and greatest strategies to help you market your message online. You’ll also hear from nonfiction authors sharing their “been there, done that” stories about what’s worked best for them to meet new readers and what they wish they had known before marketing their books. And for those of you who put your faith first as an author, you’ll hear from friends who are mentors and coaches to help us keep our eyes on Jesus when marketing the message He gave us.
What if the hardest seasons of your life aren't the end of your story but the very thing God wants you to share about? Christian author Kathy Rogers shares how starting a podcast while writing her book allowed her to find her voice, stay authentic, and help others along the way.
Resources mentioned:
Looking for Good (Kathy's book)
Kathy's website
PodMatch
Related episodes:
Journaling as a spiritual practice
Sharing hope and healing from your scars
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In December, all we hear is "be merry and bright" but what if your reader is thinking “how am I going to to make it to Christmas in one piece”?
And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the finale of our quarterly three-part series.
Resource mentioned:
🆓 Q4 Brainstorming Guide (optional AI Prompts included)
Related Episodes:
Q4 October Content Planning
Q4 November Content Planning
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Is November really about gratitude and togetherness? What if your reader is carrying something else into the month of November ahead of the busy holiday season? And how can you meet her there?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. This is the second part of our quarterly three-part series.
Resource mentioned:
🆓 Q4 Brainstorming Guide (optional AI Prompts included)
Related Episodes:
Q4 October Content Planning
Q3 Content Planning
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The fourth quarter seems to arrive sooner and sooner each year. The weather finally changes, we’re deep into football season and apple picking and all the holiday things.
But your reader? She might be carrying something a little heavier underneath all of that. So how can you market your book in a way that connects to your target reader’s seasonal struggles?
It's never too early to start thinking about content ideas. Let’s get inside your reader's head and meet her where she is as a podcast host or guest. Today kicks off our quarterly three-part series with the month of October.
Resource mentioned:
🆓 Q4 Brainstorming Guide (optional AI Prompts included)
Related Episode:
Q3 Content Planning
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Have you ever felt like God called you to share your message but you’re not sure you have what it takes to write a book?
My guest today, Susan Vanderpol, author of Life After Breath, didn't set out to be an author. She was grieving the loss of her Los Angeles City Firefighter husband, she had a calling she couldn't shake and a message she knew people desperately needed, but she had almost no writing experience and zero publishing connections.
Susan and I connected on PodMatch and I couldn’t wait for her to share how God opened door after door, and how every setback turned out to be exactly what her message needed.
Resources mentioned:
PodMatch
Susan's book
Related episodes:
Serving widows through writing and podcasting
A PodMatch Overview (and why I love it)
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Ever know in your gut that God has called you to write your book or share your message, but something keeps stealing your time? Or maybe there are lies keeping you stuck?
If so, I can’t wait for you to meet my new friend Rose Ann. She’s the Author of several books including her Transformed by His Promises Devotional and she also hosts the Say Goodbye And Imagine! Podcast.
We connected on PodMatch and I couldn’t wait to talk to Rose Anne about practical tools you can use the next time fear, self-doubt, or procrastination tries to talk you out of showing up.
Resources mentioned:
PodMatch
Rose Anne's books
Related episodes:
No fear allowed when marketing your message
A PodMatch Overview (and why I love it)
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Wondering what to have in place for your book launch? Or how to get your book found now that readers are asking AI for suggestions?
In this episode I'm sitting down with Sarah Bean, a book marketing strategist with Book Launchers. If you've ever wondered how to build momentum before your book is out or how to stand out online when it's getting noisier by the day, this conversation is for you!
Resources mentioned:
PodMatch
Book Launchers
Related episodes:
Why good books don't sell
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Struggling with writing and sharing a deeply personal message or waiting to start until you feel ready or qualified?
Wait no more! My new friend Heather O'Brien, author of No Fear Allowed, and host of the Heal With God podcast is here to share how she realized the one thing that was holding her own message back, and how she overcame it to relate to readers and listeners even more.
Plus we’re also talking about how she’s getting on so many podcasts as a guest through PodMatch!
Resources mentioned:
Heather's book
Heather's website
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If you've ever felt like your story is too raw, too risky, or too personal to put out into the world, you're not alone.
I’m so thrilled to have my sweet local friend Brittany on the show today. She’s the author of Stories Our Scars Tell: Hope, Healing, and Honesty about the Wounds We Carry.
She's sharing how she pushed past the fear of judgment over telling her story, found the courage to release control of her story, and how she’s marketing her book today, including through PodMatch!
Resources mentioned:
Brittany's book
Brittany's Substack
Brittany's Instagram
Related episodes:
PodMatch Overview (why I love it)
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Feeling out of sorts or overwhelmed or confused about marketing your book?
Let's take those worries to the Lord for his direction.
Today I’m sharing a prayer from Jesus, Calm My Heart: 365 Prayers to Give You Peace at the Close of Every Day written by my friend and amazingauthor, Ruth Schwenk. I hope it encourages your heart.
Resource mentioned:
Jesus, Calm My HeartRuth Schwenk
1 Corinthians 14:33
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If you’re building your author brand or platform one piece at a time, no wonder it's so exhausting!
My guest today is my sweet friend, Mandy Roberson of Market Refined Media, a faith-based marketing agency, and she's going to share what an author brand actually is, and how to build a platform that works for every book you'll ever write.
Resources mentioned:
Market Refined Media & Publishing
Related episodes:
Fulfilling Your Book Dream as an Empty Nester
Tapping Into Reader's Needs as a Relatable Brand
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What do you do when you have a story that needs to be told but you've been carrying it for over 40 years?
For Pamela Jessup Runner, the answer was to move forward in obedience, learn the craft of memoir, and trust that God's timing was perfect.
Join us as Pam shares her journey of writing her debut book, Grief, Grit, Glory : A Mother’s Extraordinary Journey from Heartbreak to Hopeand how she’s getting her message out into the world including through PodMatch where we connected!
Resources mentioned:
PodMatch
Pamela's book
Pamela's website
Related episodes (more special needs moms):
Pace yourself when marketing your book
Keep persevering towards publishing
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Ever feel like you have a God-given message but not the know-how to publish it?
Kirsten Telan, blogger and author of A Tale of Two Dogs is here to share how her children's book teaches friendship and kindness, and how she's seen it come back through overcoming her fear of publishing, and how she's now using PodMatch to get her message in front of audiences she never could have reached on her own.
Resources mentioned:
PodMatch
Kirsten's website
Kirsten's book
Related episodes:
PodMatch Overview (why I love it!)
Why many good books don't sell
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Are you pouring everything out into writing or launching your book, and feeling depleted? Running on empty and telling yourself that's just part of the process?
Join me for this convo with my sweet friend, Julie Lefebure, author of Made for More: 365 Devotions for the Woman Who Refuses to Settle.
We talk about what the word "busy" is actually doing to us, and how spiritual disconnection and busyness feed each other. Plus Julie shares what five years of weekly podcasting has taught her about showing up with a message, reaching people you'd never reach any other way, and why you don't need a book yet to start.
Resources mentioned:
Julie's devotional
Julie's website
Related episodes:
Stop comparing yourself to other authors
Podcasting while writing (without breaking down)
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If the word "marketing" makes you cringe a little, you'e in very good company. So many Christian authors feel a tension between the call to write and the pressure to promote.
Pat Domangue, Bible study author and fellow podcast host, joins me today to share about book launch burnout, how your mission statement is your best guardrail against chasing shiny strategies, and how she eventually found her footing as both a podcast host and a guest.
Resources mentioned:
PodMatch
Pat's website
Pat's podcast, HER
Related episodes:
Finding Spiritual Rest in a Chaotic World
Podcasting while writing (without breaking down)
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If you've ever sent out a handful of podcast pitch emails and heard only crickets back, welcome to the club!
Most authors spend hours researching shows, crafting pitches, and waiting, only to hear silence.
Today Kerisma Vere, author and wellness coach, joins me to share her experience using the PodMatch platform that connects podcast guests with podcast hosts. Kerisma was invited to guest on 36 podcasts within just a few months of getting started!
She shares some honest and refreshing things about what podcast guesting actually looks like in the early stages, especially if you're on to second guess what you said.
Resources mentioned:
PodMatch
Kerisma's website
Related episodes:
A PodMatch Overview
Podcast Guesting playlist
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Ever look ahead to September and think that’s the next January? Meaning fresh start energy, new routines, new goals, a clean slate. Your reader does too, but what if her slate doesn't actually feel that clean?
How can you market your book in a way that connects to your target reader’s seasonal struggles?
Let’s get inside their heads and meet them where they are with our content as a podcast host or guest.
This is the finale of our Q3 quarterly planning mini-series.
Resource mentioned:
🆓 Q3 Brainstorming Guide (optional AI Prompts included)
If you missed July or August, or our Q2 series, you can catch up here:
August
July
June
May
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Ever make a list of how summer’s going to be? Rest. Family time. Finally finishing that project. But then August arrives and you’re frustrated that June and July flew by and were nothing like you expected.
Your reader’s feeling it too.
How can you market your book in a way that connects to your target reader’s seasonal struggles?
Let’s get inside their heads and meet them where they are with our content as a podcast host or guest.
This is part 2 of our Q3 quarterly planning mini-series.
Resource mentioned:
🆓 Q3 Brainstorming Guide (optional AI Prompts included)
If you missed July, or our Q2 series, you can catch up here:
July
June
May
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How can you market your book so it connects to your target reader’s seasonal struggles?
Looking ahead to July we think of cookouts, vacations, fireworks, long evenings outside. But inside your reader's mind is where the real story is happening.
Let’s get inside their heads and meet them where they are as a podcast host or guest.
This is part 1 of our quarterly planning mini-series.
Resource mentioned:
🆓 Q3 Brainstorming Guide (optional AI Prompts included)
If you missed our Q2 series you can catch up here:
May
June
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Feeling like you're spending more time on the marketing and tech side of things than on the words you’re writing? It might be time to get some help.
Today I'm joined by my sweet friend Alyssa Avant, a virtual assistant (VA) with over 18 years of experience working with Christian authors. She's giving an up-to-date look at what a VA actually is, what they can take off your plate right now, and why hiring one doesn't have to be as complicated or expensive as you might think.
We also flip the conversation around for those of you who have been wondering if your own skills could turn into a little income on the side, like Becky talked about in our last episode!
Resources mentioned:
Alyssa's website
Hire My Mom
Related Episodes:
Hiring & Connecting with a VA
Earn Book Marketing Money by Selling Digital Products
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Platform doesn’t have to be a dirty word, if you think of it the way Becky does.
Becky Kopitzke is an author, co-host of The Girlfriend’s Guide to an Empty Nest podcast, and a business coach for Christian women who are fulfilling their calling to write and publish.
Becky’s sharing how to build and grow your author platform, and how to start making money before your book is even done.
Resources mentioned:
Becky’s website
AuthorRise Academy (with Tracie Miles)
Author Conservatory
Related episodes:
Earn book marketing money by selling digital products
Fund your book launch with preorders
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Wondering why no one is buying your book? We're diving in to why "many good books don't sell". That's how my guest, Julie Broad, opens one of my favorite marketing books, Self-Promote & Succeed: The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book.
That line stuck with me and you'll love the way she breaks down marketing vs selling, why we need both, and her take on why every author needs an audiobook.
Resources mentioned:
Self-Promote & Succeed book
Julie’s Youtube
Julie's audiobook videos
Julie’s Author Launch Kit
Julie’s Author Community
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Waiting to share about your book until its out? Wondering if you're sharing so much it's wearing out your readers? We can relate!
Joining me today is my new friend, Becky Robinson, author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. Becky is also host of the Book Marketing Action podcast and founder of Weaving Influence Press.
She's sharing about how to best reach and serve readers today, so we increase awareness and our readers’ anticipation of our book. Plus tips on how to use email marketing to nurture your community and not just see them as numbers on your email list.
Resources mentioned:
Becky’s book, Reach
Becky’s podcast
Becky’s website
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Is writing and marketing taking so much time it’s overwhelming you?
If so, I can’t wait for you to hear encouragement from my friend Vivian’s new devotional, Break Down Better. She’s sharing her journey of podcasting while writing and growing her platform for her debut book and how she decided to release a companion journal at the same time. All without the overwhelm.
Vivian's devotional
Vivian's guided journal
Vivian's website
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What do you do when life takes an unexpected turn and you lose your spouse as a mom of three?
If you’re like my guest Michelle, you let God work through that grief and turn it into a flourishing writing and speaking ministry helping widows around the world.
I connected with Michelle on PodMatch. She hosts the Widowed 2 Soon podcast, and is author of Widow Goals: Steps to Finding Peace When You Lose Your Spouse. Michelle’s sharing her journey of starting a nonprofit, writing a book, launching a podcast, and of course using PodMatch to connect with new audiences and serve other people walking a similar path of grief.
Michelle’s book
Michelle’s website
Michelle's podcast, Widowed 2 Soon
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Too many book ideas and not enough time? Today another new friend of mine is here that I connected with on Podmatch. Kira Hartley Klinger has written several different books: stories of people she’s heard about at estate sales, a special book about her Dad and his dog, and children’s books too. She's sharing how she's marketing them as a podcast guest using PodMatch.
Kira's books
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If you’re looking for new ways to market your God-given message, look no further.
My new friend Constance Hastings, author of The Trouble with Jesus: Considerations Before You Walk Away, is here to share her experience marketing her message through PodMatch and book festivals.
Constance's book
Constance's website
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Is podcast guesting really that different from podcasting hosting? Do you need a PR agency to pitch you? I can’t wait to talk about that and more with my friend, author and podcaster Lori Melton.
She's sharing about her podcast guesting strategy including how her traditional publisher's publicist played a role, sending her own personalized pitches, and her secret to getting booked on 80% of the shows she pitches.
Related episodes:
Launch Your Book with a Co-Hosted Podcast Series
Lori's book, Journey with a Giant
Lori's website
Lori's press kit
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How do you grow your author platform while serving readers with the content you're already creating?
My new friend Jennifer, who I connected with on PodMatch, is here to share how she's done that as host of the Front parking Spot podcast, and as a busy wife, mom and author.
Jennifer's books
Jennifer's website
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What if the thing standing between you and a deeper connection with God this season was a simple pen and notebook?
Today I'm sitting down with my new friend, author Allison Byxbe, who I connected with through PodMatch, and she’s sharing inspiration from her new book, Journaling as a Spiritual Practice.
Allison's book
Allison's website
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🆓 Q2 Brainstorming Guide (with AI Prompts)
Do your readers need more summer plans or permission to slow down in June?
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in June, either as a podcast guest or host (or both).
🎧 Catch up on the series:
Intro
April content
May content
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🆓 Q2 Brainstorming Guide (with AI Prompts)
May is a big month of feelings and your readers want to know you get what they’re going through.
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in May, either as a podcast guest or host (or both).
🎧 Catch up on the series:
Intro
April content
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🎙️ Buzzsprout
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🆓 Q2 Brainstorming Guide (with AI Prompts)
Does the month of April feel like a fresh start or unfinished?
When marketing your book, let’s get inside your readers’ heads and meet them where they are to connect their struggles to your book’s message.
As part of our Q2 content planning mini-series, let’s look at what readers need to hear from you in April, either as a podcast guest or host (or both).
🎧 Series Intro (ICYMI)
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Did you know your readers are thinking about your book long before they ever think about buying it?
Today is a sneak peek into a new three-part series. Let's learn to read the room (as a host or guest) so our Q2 content truly speaks to what readers need right now.
Part 1 April: What Your Readers Need to Hear
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How can you reach more readers in less time while helping them move closer to buying your book?
With a short standalone podcast.
But before you start, here's five common mistakes I want you to avoid.
Let’s build your own strategic short podcast so you’re heard by more readers without burning out:
14-Day Podcast Strategy Sprint
Listen to my own short standalone podcasts:
Listeners to Readers (private podcast)
Author Short Stack (public podcast)
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🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
Affiliate links may be included for these products I use and love.
Wondering how a short series podcast (private or public or both) can fit into your book marketing plan? I'm sharing what each one does, how they’re different, and when you might use them on your reader's journey.
Listeners to Readers (my private short series podcast)
Author Short Stack (my public short series podcast)
Let’s build your own strategic short podcast so you’re heard by more readers without burning out:
14-Day Podcast Strategy Sprint
📣 WANT TO BE MY PODCAST GUEST?
Message Kim on PodMatch
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
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LET'S CONNECT:
Affiliate links may be included for these products I use and love.
Introducing Author Short Stack, my six-episode standalone show that helps you keep your book front of mind when you’re short on time.
Follow the show here:
https://authorshortstack.buzzsprout.com
📣 WANT TO BE MY PODCAST GUEST?
Message Kim on PodMatch
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
Affiliate links may be included for these products I use and love.
I just attended my first Podfest conference and couldn't wait to share my top six takeaways for authors who podcast.
Resources mentioned:
Podfest Expo, Buzzsprout (my podcast host), PodMatch, My PodMatch Overview (ep #131).
Joe Casabona, Streamlined Solopreneur; Mark Ronick, The Podcast Morning Chat; Rob Walch, Podcast411; Alex Sanfilippo, Podcasting Made Simple; Courtney Elmer, Insider Secrets to a Top 100 Podcast; Krissy Nelson, Morgan James Publishing
📣 WANT TO BE MY PODCAST GUEST?
Message Kim on PodMatch
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
Affiliate links may be included for these products I use and love.
Ever wish you could just let other people talk about your book instead of you marketing it by yourself?
Today my friend author Lori Melton is sharing how hosting a podcast helped her attract her traditional publisher and the super fun podcast series she co-hosted for the launch of her first book, Journey with a Giant.
Lori's book
Lori's Quiz (find your giant)
Lori's website
📣 WANT TO BE MY PODCAST GUEST?
Message Kim on PodMatch
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
Affiliate links may be included for these products I use and love.
No budget to hire a PR rep? No problem.
My friend, author Desiree Taylor, is sharing her experience with podcast guesting as she’s connected with many hosts through our favorite matchmaking platform, PodMatch.
She’ll share how navigating challenges and trusting God with the results has helped her market her Created to Relate book in a God-honoring way as a podcast guest.
📣 PodMatch (connecting hosts and guests)
Desiree's book
Desiree's website
📣 WANT TO BE MY PODCAST GUEST?
Message Kim on PodMatch
💛 FAVE PODCASTING RESOURCES
🎙️ Buzzsprout
🎙️ Microphone
🖥️ Descript
LET'S CONNECT:
Affiliate links may be included for these products I use and love.
I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.
So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.
See you back here on Friday, January 9th, and until then I’m praying for an abundance of blessings on you! 💛
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Your podcast interview as a guest just went live — now what?
What you do after your guest interview airs can be just as important as the interview itself.
Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God’s given you so that nothing is wasted.
Related episode:
Creating a Guestcast to Share Your Interviews (#27)
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
You finally got the yes — that email from a podcast host saying, “I’d love to have you as a guest!” Cue the happy dance! 💃
But now what?
Let's walk through how to prepare for your guest episodes including what to send your host ahead of time, how to personalize your stories for their listeners, and how to show up calm, confident, and ready to serve.
Related episode:
5 Lessons Learned Guesting on Podcasts with Kristine Brown
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Ever took time to craft a great podcast pitch, then you hear “not right now”, “not a fit”, or even no reply at all? You’re not alone. Let’s talk about what to do next and how to keep your momentum (and confidence) strong as you keep pitching.
Related episodes:
5 ways to build relationships with podcast hosts (#177)
When your podcast pitch isn’t working (Kingdom Writers Podcast)
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Searching for podcasts to guest on can easily take up ALL your time, unless you know where to look. Today I’m sharing four ways to identify shows serving your readers and the simple checks to vet a show before you pitch.
Whether you’re new to podcast guesting or ready to tighten up your strategy, use your time wisely and start landing guest episodes that grow your platform and market your book.
Resources mentioned:
📋 Podcast Pitching Tracker
How to Build Relationships with Hosts (#177)
My Overview of PodMatch (#131)
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Podcast hosts aren’t looking for guests to sell to their listeners. They're looking for guests who will partner with them to serve their listeners.
Here's 5 ways you can build (and nurture) relationships with podcast hosts long before and long after you send your pitch.
Related Epsiodes:
Engaging Podcast Hosts on IG with Ruthie Gray (ep 50)
Common Podcast Pitching Mistakes playlist
📋 Podcast Pitching Tracker
🎧 LISTENERS TO READERS (grow your email list with a private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 3 things I want you to consider doing first to get the best return on your time invested in podcast guesting.
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
How can you best plan and measure your book marketing efforts? That’s what we’re answering today with my guest Susan Neal.
Susan is the author of eight books including her recent release, How to Sell 1000 Books a Month. She’s also CEO of Christian Indie Publishing Association (CIPA), which offers a slew of resources to help you when you first start writing your book all the way through publishing and marketing.
We talk about how to balance marketing with writing, how to create a monthly marketing plan that matches your personality, and how to measure the success of podcast guesting to market your books.
Susan’s book
Christian Indie Publishing Association
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
What if instead of “borrowing” someone else’s audience, you focused on growing your own?
Lead podcast listeners from curious to connected with a private podcast reader magnet.
Want to see one in action? Listeners to Readers is just six short episodes to share how a private podcast can grow your email list and market your nonfiction book.
Listen for free at listenerstoreaders.com.
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too.
If you're sticking with social to market your books, are you using it to connect with new readers? Nurture existing ones? Or perhaps you're simply using social to scroll and numb out instead. Don't let that last one distract you!
Let's get real today about the time we're spending on social.
Related Episode:
How to Write Off Social When Marketing Your Book
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
One of the most common mistakes authors (and their publishers) make with podcast pitching is sending cookie cutter pitches. Let's talk about why this might not work for you and how to fix it so your pitch gets a yes.
Related episodes:
Common Podcast Pitching Mistakes playlist
How to Pitch a Podcast playlist
Pitching podcasts as a first-time author
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
When pitching to guest on podcasts, how do you create an interview query that gets a yes from the host?
Today is part four and the finale of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
Catch up on the series:
Part 1: Three Steps to Expand the Reach of Your Core Message (on Your Best Writing Life)
Part 2: Creating Your Top Three Interview Topics (with Emotion)
Part 3: How to Create Promise-Fulfilling Interview Questions (on Your Best Writing Life)
Connect with Linda:
Linda's book
Website
Your Best Writing Life Podcast
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
When pitching to guest on podcasts, how do you propose interview topics that attract both the host and their listeners?
Today is part two of my collaborative series with Linda Goldfarb called Interview Guesting Best Practices.
Linda is the award-winning author of Creating Dynamic Podcasts & Audiobooks, and hosts both the Your Best Writing Life podcast and the Staying Real About Faith & Family podcast.
RESOURCES:
Part 1: Three Steps to Expand the Reach of Your Core Message (on Your Best Writing Life)
Linda's book
Website
Your Best Writing Life Podcast
Headline Analyzer
Delivering on the Promise of Your Podcast
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Next week, watch for a new series called Interview Guesting Best Practices, inspired by my friend Linda Goldfarb's book, Creating Dynamic Podcasts & Audiobooks.
Episode 1 starts on Tuesday on Your Best Writing Life, hosted by Linda.
Then we'll be back here on next Friday for episode 2.
Looking forward to serving you in both places!
Your Best Writing Life Podcast
Start Marketing When You Start Writing
Linda's book
Creating a Unique Podcast Collaboration (#97)
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
So what’s all the fuss about video anyway? My friend Danielle Wallace, copywriter and video marketer, is here to share about the power of storytelling on video. She has great tips for getting comfortable being seen on camera, and even ideas for faceless videos if that’s not your jam.
Connect with Danielle:
Website
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Growing your platform while writing your book? Starting a podcast to attract your target readers? Turning your podcast episodes into a book?
We're talking about it all with my friend, Dallas Woodburn, author, writing coach, and host of the Thriving Authors podcast. We discuss how planning your podcast is similar to planning your book; how Dallas uses her podcast to grow her own platform, and how she sees authors using podcasts to market their book as a host or guest.
Connect with Dallas:
Website
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Are you self-publishing a book this year and a little overwhelmed by all the costs involved?
My friend, Ashley Shepard, author of Profitable Publishing with Preorders, is here to share how you can attract your readers, publish, and launch your book without going into debt.
Profitable Publishing with Preorders (book)
Connect with Ashley:
Website
YouTube
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Taking my annual short summer break and can't wait to be back with new episodes on 8/1. Thanks for tuning in, I'm so grateful!
🎧 LISTENERS TO READERS (private podcast)
📥 CREATE YOUR PRIVATE PODCAST READER MAGNET:
Private Podcast Toolkit (special listeners' price!)
💛 FAVE PODCASTING RESOURCES:
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🎙️ Microphone
🎧 Hosting (Buzzsprout)
📥 Private Podcast Hosting (Hello Audio)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
How can you sort through all your book marketing strategies to find what’s working best for you AND your readers?
My friend Shelley Hitz, author, co-host of the Kingdom Writers podcast, and co-founder of the Christian Book Academy, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the message He gave you.
Christian Book Academy
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Launching your first book this year? Start pitching to guest on podcasts sooner rather than later!
My friend Rebecca George, host of the Radical Radiance podcast, and author of two books now is here to take us behind the scenes of her first book launch when she started pitching podcasts LONG before her traditional publisher's PR started.
Today’s episode is actually part of a longer two-part conversation I had with Rebecca on episode 68 (linked below).
Today you’ll hear her how soon she started pitching podcasts, what to include in your pitch, and what she likes to see in a pitch herself as a podcast host.
Pitching podcasts as a first-time author (#68)
Podcast Pitching playlist
Connect with Rebecca
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Attending a Writers Conference this year? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.
My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference.
More publishing tips from Barb (episode 18)
CONNECT WITH BARB:
https://www.booksandsuch.com
LIST OF CHRISTIAN WRITING CONFERENCES:
https://kimstewartmarketing.com/78
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
If you're like me and want to write a book that serves your business clients, I can't wait for you to hear this today’s conversation with my new friend, Jodi Brandon.
Jodi is author of Write. Publish. Market: From Idea to Published Book: The Entrepreneur's Blueprint. She’s also a book publishing coach, an editor, and host of the Write Publish Market podcast.
You'll hear her share the difference in writing a book that grows your business vs other nonfiction books, and all her wisdom on how to write publish and market your book.
Resources mentioned:
Jodi’s book
Jodi’s website
Jodi’s podcast
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Memorial Day brings a time to remember those who gave the ultimate sacrifice for our country. But how can we pray and support those wives left behind not to mention those with active duty spouses all year long?
My friend, Kristi Woods, author of 101 Prayers for Military Wives, is here to help us!
Kristi shares practical ways we can help support and pray for military families in our community, and of course, how she is marketing her book to get it in the hands of who God called her to write it for.
CONNECT WITH KRISTI:
101 Prayers for Military Wives
Website
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Looking for ways to take a break from your normal podcasting pace and beat the heat this summer? Also want to keep building your platform and marketing your book? This episode is for you!
Related Episodes/Playlists:
Podcast Guesting Playlist
Setting Goals as Host and Guest #152
Episode Content to Meet Your Goals #153
Downloads vs. Listens (Which is more important?) #156
An overview of the PodMatch service #131
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
🎙️ Microphone
🎧 Hosting (Buzzsprout)
🖥️ Recording/Editing (Descript)
📣 PodMatch (connecting hosts and guests)
LET'S CONNECT:
IG/Threads
Linkedin
Note: affiliate links may be included. I only share products I use that you will love! - Kim
Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.
Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.
We pray it is a blessing to you!
Amy's Instagram
Life on Purpose Podcast
RELATED EPISODES:
4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)
http://kimstewartmarketing.com/101
☑️ START YOUR AUTHOR PODCAST CHECKLIST
🗓️ BOOK A STRATEGY SESSION
FAVE PODCASTING RESOURCES:
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Hopping on quick to let you know I'm taking a break from releasing new podcast episodes.
Now, unlike Ross and Rachel's break, We WILL be back together soon and I can't wait for you to hear my new episodes and conversations to help you reach new readers one podcast at a time.
See you May 9!
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No time to market your books, or build and nurture relationships with your target readers on social media? I know, you may have a love/hate relationship with social media. Me too. If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?
Let's get real today about the time we're spending there.
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Does the thought of hosting an interview podcast overwhelm you? Who has time for that when you’re writing and marketing books?
But you DO want to collaborate with fellow authors so maybe a seasonal interview podcast is just what you need.
My friend Nadine Mullings returns as a guest to share all the nuts and bolts of planning, recording, and marketing her Women Faith + Business seasonal podcast. The best part? It gives her plenty of time to rest!
Past episodes with Nadine:
The B.E.S.T. Marketing System for Your Book (#11)
15 Podcasting Tips from Fellow Podcasters (#100)
Following God’s Calling (Kim on Nadine’s show)
Connect with Nadine:
Website
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Note: affiliate links may be included. I only share products I use that you will love! - Kim
Ever feel like you're drowning in the endless cycle of creating content when all you really want to do is hide out and write your book?
Whether you are hosting a podcast today or wondering if you have time for that commitment, I can’t wait for you to meet my guest, Mandy Pallock. Mandy hosts the seasonal podcast called Presently Engaged, and is the author of The Question Habit: The art of building resilient relationships with God and others one question at a time.
Mandy and I connected through PodMatch and I couldn’t wait to ask her about her seasonal show, the different ways podcasting can help you as an author, plus tips for first-time authors like myself.
CONNECT WITH MANDY:
The Question Habit book
Website
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As an author podcaster, your goal is to serve your listeners well, invite them to join your email list, and to buy your book long before and long after it releases.
So how do you measure success on your podcast? You might be surprised to learn that download numbers are only a vanity metric of podcasting. They feel good, but they're not telling you the whole story.
So let’s talk about the importance of the consumption rate, and how much of your episode your target reader is really listening to.
RELATED EPISODES:
Stop Being a Comparison Girl
Set and Measure Your Author Podcasting Goals
Time & Timing to Meet Your Author Podcasting Goals
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Don’t let money hold you back from hosting or guesting on podcasts.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 4, our series finale, let’s talk about the money you do (and don’t) need as an author to podcast as a host and guest.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Episode Content to Meet Your Goals (part 2)
Time & Timing to Meet Goals (part 3)
Common Podcast Pitching Mistakes (playlist)
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Putting off podcasting (as a host or guest) because you don’t have time, or it’s just not the right time to keep it going?
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 3 of our series, let’s talk about how to best spend your time (and timing) as an author who podcasts as a host or guest.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Episode Content to Meet Your Goals (part 2)
Podcasting Tips from My Generous Podcaster Friends
Podcast Pitching as a First-Time Author
How to Audit Your Time (and Own It)
RESOURCES MENTIONED:
Published by Chandler Bolt
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What should your episodes be about as a host and guest? It all starts with your author goals.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 2 of our series, let’s talk about your Episodes as a host and guest to make sure your content aligns with your podcasting goals.
RELATED EPISODES:
Set and Measure Your Podcasting Goals (part 1)
Time & Timing to Meet Goals (part 3)
☑️ START YOUR AUTHOR PODCAST CHECKLIST
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Without clear author goals for hosting and guesting on podcasts, you might as well be throwing spaghetti at the wall and praying something sticks.
I want you to Go GET’M this year with the right podcasting Goals, Episodes, Time, and Money.
In part 1 of our series, let’s talk about your four main author podcasting goals and how to measure them.
RELATED EPISODES:
Episode Content to Meet Your Goals (part 2)
Time & Timing to Meet Goals (part 3)
Why Guest on Podcasts to Build Your Platform
Should You Start a Podcast to Build Your Platform?
7 Ways to Market Your Book Through Collaborations
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Let's kick off a new series to help you Go GET'M with podcasting this year as a host and guest.
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Today my sweet friend Julie Sunne, author of Sometimes I Forget: 60 Reminders of Hope for Your Hard Days is here.
She's sharing:
--- her journey as a first-time traditionally published author
--- how to persevere but not run ahead of God
--- how guesting on podcasts is helping her market her book
Julie’s book:
Sometimes I ForgetJulie’s website
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I’m excited to be joined today by my sweet friend, Kristin Faith Evans, who is a Licensed Master Social Worker, a special needs mom like me, and co-author with her husband Todd of the book How to Build a Thriving Marriage as You Care for Children with Disabilities.
Kristin shares:
--- Her journey to traditional publishing
--- Why podcast guesting works best for her
--- Her advice on not overcommitting during your book launch
Kristin's book:
How to Build a Thriving Marriage as You Care for Children with Disabilities
Kristin's website:
Disability Parenting
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Today I’m joined by my new friend April O’Leary, host of the I’m Booked podcast and founder of O’Leary Publishing. She shares about:
--- How O’Leary Publishing supports nonfiction authors
--- How soon she recommends authors start building their audiences
--- What’s working well (including podcasting) for authors to market their books
Who Me, An Author? book
O’Leary Publishing
I’m Booked Podcast
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I’m so grateful for you tuning in to the Book Marketing Mania podcast. Hearing from you in your reviews, texts, emails, and Instagram DMs means the world to me.
So Happy Thanksgiving 🦃 Merry Christmas🎄 and Happy New Year 🥳.
See you back here on Friday, January 17 and until then I’m praying for an abundance of blessings on you!
Love ya’ll! 💛
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Want to connect with your target readers authentically online? You have to show up as your true self. Kim Mosiman, author of Reflections of Joy: Learning to Love the Woman You See While Becoming the One You're Meant to Be is sharing tips on how to do that plus what she wishes she had known about book marketing before starting her publishing journey.
And since we connected through PodMatch, she's sharing how she's using that service to speak on a variety of topics as a podcast guest.
RESOURCES MENTIONED:Kim's book
Kim's website TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
RELATED EPISODES:PodMatch Overview: why I love it (#131)
Using IG to Reach Your Target Readers (#4)
Ways to Market Off Social (#75)
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As we get ready to turn the page on a new year, you may be facing the transition of your child graduating from high school this spring. I remember the pride and joy of that time for my boys, but I also remember it being a really hard year for me as a mom.
So when I connected with Karen Jolly in Jenna Kutcher’s Goal Digger Podcast FB group, I knew I wanted her as a guest on the show.
Karen is the author of “The Journey of Love and Letting Go: Navigating Your Child's Senior Year with Grace”. We talk about her path to writing her book and encouragement for you if your child’s senior year isn’t going as you planned.
Plus Karen shares self-publishing tips especially for you in the empty nest season and also what’s working well for her to market your book.
RESOURCES MENTIONED:
Karen's book
Karen's IG
RELATED EPISODES:Fulfilling Your Book Dream as an Empty Nester (#98)
Finding the Heart of Your Nonfiction Book Idea (#96)
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If you have an idea for sharing your hard story in your book in a way that serves and impacts others, you're going to love today’s conversation with my new friend, Mandy Capehart.
Mandy is a Certified Grief Educator & Trauma Professional, author of “Restorative Grief: Embracing our losses without losing ourselves” and hosts a podcast by the same name. Mandy and I connected on the PodMatch platform and I couldn’t wait to have her as a guest to share:
-- how her book has become a form of grief insurance
-- how she recommends you start documenting your hard story
-- how she shares her book with her listeners in a "care desert"
-- how she’s using the PodMatch service as a podcast guest
RESOURCES MENTIONED:
Mandy's book
Mandy's podcast
Mandy's website
Navigating Grief by Enneagram Type (free resource)
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
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If you’re struggling with serving your target readers and showing up as your authentic self, you will love this conversation today with my new friend, Kelly Thompson.
Kelly hosts The Genius in You podcast, and helps women market their coaching businesses without posting content 24/7. Kelly shares about her podcasting journey, how to find your genius in showing up online, how to be the expert your listeners trust (even while interviewing guests) and how to make time to podcast in your busy life.
Kelly's website
Kelly's podcast
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How do you genuinely share about your book with the ones who need to read it the most?
You're going to love this conversation with my special guest, Jessica Hurlbut, author of Unlimited Motherhood and co-host of The Full Spectrum Parent podcast.
Jessica shares about using your God-given influence to connect with your target readers and build your audience ahead of a book launch. Plus she shares how podcasting has played a part in continuing to market her book.
RESOURCES:
Jessica's book
Jessica's website
Jessica's podcast
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We often talk about marketing your book before it's published but what does that really look like? Especially on a podcast?
That’s the question we’re answering today with my special guest, Billie Jauss. Billie is the author of several books including Baseball Family: Nine Core Qualities for Developing Healthy Relationships, and she also hosts The Family Room podcast. Billie is married to a professional baseball coach and has three adult sons also employed in the sport. Needless to say this girl knows a lot about baseball and family.
This is Billie’s first time as a guest but you may be familiar with her name as I shared tips from her as a podcast host on episodes 124 and 100 because she is so generous and full of wisdom!
Billie shares how she identifies her target readers’ pain points and connection points to share her book in a way that’s serving her readers not selling to them on podcasts.
RESOURCES:
Billie’s book
Billie’s website
Billie’s podcast
RELATED EPISODES:
Should You Start a Podcast? 7 Reasons to Consider (#114)
15 Podcasting Tips from my Generous Podcaster Friends (#100)
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Have you felt benched by life’s circumstances and are now wondering how the heck do you get back in the game of book marketing and podcasting?
That’s the question we’re answering today with my special guest, and podcasting client, Toni Thrash. Toni is a certified life coach and hosts the Start Your Comeback podcast. She's celebrating her 1 year podiversary this month.
RESOURCES:
Toni's website
Start Your Comeback podcast
Hear Kim as a guest on Toni's podcast
📲 Send Kim feedback on this episode
Want to make an impact with your writing but don't know how? Contrary to popular belief, you don’t have to use social media to reach your target readers.
Whether you're building your audience, or want to reach even more readers to market your book, you’ve invited to join me for a free one-day event hosted by my friend, Shelley Hitz:
“Market Your Books Without Social Media”
I’m so honored to be one of the speakers and hope you will join us!
Grab your ticket here (aff):
https://kimstewartmarketing.com/byesocial
📲 Send Kim feedback on this episode
If you get anxiety when it comes to marketing your book, this episode is for you!
My sweet friend and client, author Healey Ikerd, is here to share tips to help you overcome worry and self-doubt from a Biblical point of view.
Healey is a Licensed Professional Counselor and the author of "Changing Your Feelings: A Workbook for Anxiety and Worry from a Christian Perspective", and her children’s book, "The Red Ball, a story of forgiveness and friendship".
You’ll hear how Healey is marketing her own books and her experience booking podcast interviews through the PodMatch service.
RESOURCES:
Healey’s Changing Your Feelings workbook
Healey’s website
Overcoming Anxieties, Worries and Self-Doubts when Marketing Your Book
📲 Send Kim feedback on this episode
Are you an author wanting to take your God-given message to the stage or behind the mic on a podcast?
My new friend, author and speaker Marnie Swedberg is here to share how you can customize your book topic to each platform (and time limit) in a way that serves your audience best.
Marnie also shares about her experience booking podcast interviews using the PodMatch platform (where we connected).
Resources:WomenSpeakers.com
Marnie's website
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
**affiliate links included at no additional cost to you. I only share products I know you will love.
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Have you been hesitant about writing your hard story? Today my new friend Kim Sorrelle shares about her journey to finding the true meaning of love as she wrote (and marketed) her book, Love Is: A Year-long Experiment of Living out 1 Corinthians 13.
Kim and I connected on PodMatch and I can't wait for you to also hear about the success she's had with booking podcast interviews on the platform.
RESOURCES:
Kim's book
Kim's website
Kim's YouTube
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
**affiliate links included at no additional cost to you. I only share products I know you will love.
📲 Send Kim feedback on this episode
Taking my annual short summer break and can't wait to be back with new episodes Friday 9/6. Thanks for tuning in, I'm so grateful!
LET'S CONNECT:
Instagram
Linkedin
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
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This is part five of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.
Meet author Danielle Bernock who is sharing:
-- her author journey and what’s working well to market her books
-- Tips for writing a memoir that's not about you
-- her experience with Podmatch as a podcast guest
Danielle's website
https://www.daniellebernock.com
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
**affiliate links included at no additional cost to you. I only share products I know you will love.
📲 Send Kim feedback on this episode
This is part four of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.
Meet author and pastor, Brenda Seefeldt, who is sharing:
-- her author journey and what’s working well to market her books
-- the unique church she started during the pandemic
-- how she’s serving Gen Z and tips for you to best connect with them
-- her experience with Podmatch as a podcast guest
BRENDA'S RESOURCES MENTIONED:
Brenda's website
https://bravester.com/
I Wish I Could Take Away Your Pain (aff)
https://amzn.to/4bv6OgF
Trust Issues with God Bible Study (aff)
https://amzn.to/3LbnUp7
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
**affiliate links included at no additional cost to you. I only share products I know you will love.
📲 Send Kim feedback on this episode
This is part three of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.
Meet Stacy Kaye, author of Damaged Goods: A Devotional for the Slightly Imperfect.
She's sharing:
-- why she wrote her devotional and who her target reader is
-- her #1 tip for writers considering self publishing
-- what’s working well to market her book
-- her experience with Podmatch as a podcast guest
RESOURCES MENTIONED:
Stacy’s book (aff):
https://amzn.to/4ecugC9
Stacy's website
Stacy's IG
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
📲 Send Kim feedback on this episode
This is part two of our summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.
Meet Michele DeFilippo, an author and founder of 1106 Design. Michele shares:
-- the self-publishing services she provides for authors
-- why she advocates for self publishing
-- her own experience using PodMatch as a podcast guest
Check out 1106 Design and download Michele's free guide:
https://1106design.com
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
RELATED EPISODES:
Preparing Your Book Proposal for Publisher Meeting (#77)
https://kimstewartmarketing.com/77
Book Mapping and Hybrid Publishing (#89)
https://kimstewartmarketing.com/89
I’m excited to kick off a summer series of interviews with new-to-me authors and publishers that I've connected with through PodMatch.
Meet Susan Gabriel, an author and co-founder of her own Christian book publishing company. Susan shares:
-- how she helps writers make their publishing dreams a reality
-- what it means to her to follow God in business as an author
-- what she’s seeing working well for authors to market their books
-- her own experience using PodMatch as a podcast guest
Check out Soul Sonshine Publishing:
https://soulsonshine.com/
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
RELATED EPISODES:
Book Mapping and Hybrid Publishing (#89)
https://kimstewartmarketing.com/89
Preparing Your Book Proposal for Publisher Meeting (#77)
https://kimstewartmarketing.com/77
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Are you wanting to easily find guests for your podcast, or be a guest on podcasts but don’t know where to start?
If only there was an easy way to outsource this work that wouldn’t break the bank, would you be up for it?
Well there is and it’s called PodMatch and I can’t wait to share about it today!
TRY OUT PODMATCH (aff):https://kimstewartmarketing.com/podmatch
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
RELATED EPISODES:
Create your podcast pitching strategy (#32)
https://kimstewartmarketing.com/32
Get your home base ready before pitching (#47)
https://kimstewartmarketing.com/47
Avoid the mistake of cookie cutter pitches (#57)
https://kimstewartmarketing.com/57
Avoid the mistake of mass pitching (#58)
https://kimstewartmarketing.com/58
How to Pitch a Podcast (#34)
https://kimstewartmarketing.com/34
LET'S CONNECT:
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Linkedin
📲 Text Kim about this episode
Let's wrap up this mini series on the importance of podcast reviews and talk about how and when you should ask for a podcast review, and a couple of tips on what not to do especially when it comes to asking your guests for a review.
RELATED EPISODES:
Why Podcast Reviews Matter (#127)
How to Leave a Written Review (#128)
How to Find and Share All Your Podcast Reviews (#129)
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
📲 Text Kim about this episode
If you're hearing from your listeners that they’ve written a review for your show, but you’re not seeing them, let’s make sure you know where to look to find all your reviews in one place.
Reviews are not only great feedback for you as a host, but also social proof for potential listeners, so we’re also talking about where to share the reviews you receive.
RELATED RESOURCES:Apple Podcasts for Creators (Hosts)
https://podcasters.apple.com/
RELATED EPISODES:
5 Ways to Be Generous to Fellow Authors with Kent Sanders (#37)
Why Podcast Reviews Matter (#127)
How to Leave a Written Review (#128)
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
📲 Text Kim about this episode
Last week we talked about why podcast reviews are so important to podcasters and their listeners, and this week let’s talk about how to leave a written review for other people’s podcasts.
That way you’ll know how easy it is to support your favorite shows and be able to easily share with your listeners how they can leave one for you too!
RESOURCES MENTIONED:Apple Podcasts (leave a review)
https://kimstewartmarketing.com/apple
Podchaser (leave a review on Android)
https://kimstewartmarketing.com/podchaser
Build Relationships with Hosts Before Pitching (#44)
https://kimstewartmarketing.com/44
How to Pitch a Podcast (#34)
https://kimstewartmarketing.com/34
📲 Text Kim about this episode
Let’s talk about podcast reviews and why they matter to you as a podcast host, to your potential listeners, to your potential guests, and to you if you want to be a guest on other people’s podcasts.
RELATED EPISODES MENTIONED:
Build Relationships with Hosts Before Pitching (#44)
https://kimstewartmarketing.com/44
How to Pitch a Podcast (#34)
https://kimstewartmarketing.com/34
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
📲 Text Kim about this episode
I’m excited today for another author spotlight! On the show is my sweet online friend, author Naomi Fata. Naomi is the author of two books including Stitching Your Story Piece by Peace (a 13 week devotional releasing in October 2024).
She's sharing about what's working well to market her books, especially LONG BEFORE her book release, and how she builds relationships and serves her target audience through podcast guesting.
CONNECT WITH NAOMI:
Website:
https://www.naomifata.net/quick-links/
Instagram:
https://www.instagram.com/naomifata
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
📲 Text Kim about this episode
Summer is fast upon us. Time to make plans for whether you continue your current schedule of hosting or guesting, change things up a bit, or a take a much-needed break.
Today's conversation is from my friend Amy Debrucque’s podcast, Life on Purpose. She invited me to be her guest last year to talk about savoring summer as a podcaster with ideas for repurposing content, airing solo episodes and even collaborating with other podcasters like Amy and I did.
We pray it is a blessing to you!
CONNECT WITH AMY:Instagram
Life on Purpose Podcast
RELATED EPISODES:
4 Ways to Overcome Podcasting Fears with Amy Debrucque (#101)
http://kimstewartmarketing.com/101
9 Ways Podcast Guesting Builds Your Author Platform (#46)
https://kimstewartmarketing.com/46
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
Last week, I attended the Podcasting Made Simple LIVE quarterly conference. It’s hosted by Alex Sanfilippo, founder of Podmatch and host of the Podcasting Made Simple podcast.
I was taking notes like crazy on hosting and guesting and wanted to share 8 of my favorite takeaways with you.
RESOURCES MENTIONED:
Connect with Alex:
https://podpros.com
Podmatch (aff):
https://kimstewartmarketing.com/podmatch
Buzzsprout for hosting your public podcast (try it out)
https://kimstewartmarketing.com/buzzsprout
RELATED EPISODES:
Audit Your Book Marketing Strategies #73
https://kimstewartmarketing.com/73
Create a Guestcast to Share Your Interviews #27
https://kimstewartmarketing.com/27
How to Pitch a Podcast (and how to find shows) #34
https://kimstewartmarketing.com/34
Stop Being a Comparison Girl #16
https://kimstewartmarketing.com/16
Four ways to overcome your podcasting fears #101
https://kimstewartmarketing.com/101
Sharing authentic content on Instagram #4
https://kimstewartmarketing.com/4
Writing off social as an author #75
https://kimstewartmarketing.com/75
BOOK A STRATEGY SESSION:https://kimstewartmarketing.com/podstrategy
LET'S CONNECT:
Instagram
Linkedin
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
Are you finding your schedule pack full of to-do’s as an author and always thinking “I don’t have time for THIS or THAT" to market my book?
Or maybe you're having trouble just finding time to spend with God and in His Word on a consistent basis?
Your heart will thank you for tuning in and hearing encouragement from my friend, and author, Mitzi Neely.
Mitzi has self published several devotionals, cookbooks and magazines and her newest book, How to Find Spiritual Rest in a Chaotic World: 24 Devotionals to Calm the Soul, is just what we all need! She shares:
-- practical ideas for carving out time for what matters most
-- being intentional about your commitments as a writer
-- identifying where and what your time wasters are
-- what’s working to nurture her readers these days
-- her ministry, Girls Aloud, providing scholarships to high school girls
Resources mentioned:
Find Spiritual Rest in a Chaotic World*:
https://amzn.to/3TQVyVo
Teachers Are a Gift*:
https://amzn.to/3vMCekd
Mitzi's website:
https://peacefullyimperfect.net
Mitzi's Instagram:
http://www.instagram.com/mitzi4936
LET'S WORK TOGETHER:
Free 15-Minute Consult
https://kimstewartmarketing.com/free15
Strategy Session for Hosts and Guests:
https://kimstewartmarketing.com/podstrategy
*Affiliate links may be included at no cost to you. I only recommend products I know you will love!
Today we're wrapping up this series on the power of private podcasting and I want to share some do’s and don’ts for hosting a private podcast as an author.
RESOURCES MENTIONED:
Hello Audio for private podcasting (try it out)
https://kimstewartmarketing.com/helloaudio
Buzzsprout for hosting your public podcast (try it out)
https://kimstewartmarketing.com/buzzsprout
RELATED EPISODES:12 Ways to Use a Private Podcast to Serve Your Target Readers #119
Marketing Your Private Podcast as a Podcast Host #120
Marketing Your Private Podcast as a Podcast Guest #121
Do these 4 things first before guesting to grow your show #66
LET'S WORK TOGETHER:
Free 15-Minute Consult
https://kimstewartmarketing.com/free15
50-minute Strategy Session
https://kimstewartmarketing.com/podstrategy
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
In episodes 118-120 of our series on private podcasting, we talked about ways you can use one to grow your audience, and how to market it as a podcast host.
Now let’s talk about how to market your private podcast to potential listeners as a podcast guest.
RESOURCES MENTIONED:
Hello Audio for private podcasting (try it out)
https://kimstewartmarketing.com/helloaudio
Buzzsprout for hosting your public podcast (try it out)
https://kimstewartmarketing.com/buzzsprout
LET'S WORK TOGETHER:
Free 15-Minute Consult
https://kimstewartmarketing.com/free15
50-minute Strategy Session
https://kimstewartmarketing.com/podstrategy
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
In episodes 118 and 119, we talked about ways you can use a private podcast to grow your audience. Now let’s talk about how to market your private podcast to potential listeners.
In this episode we'll talk about marketing a private podcast as a podcast host. Stay tuned, next episode we'll talk about marketing it as a podcast guest.
RESOURCES MENTIONED:
Hello Audio for private podcasting (try it out)
https://kimstewartmarketing.com/helloaudio
Buzzsprout for hosting your public podcast (try it out)
https://kimstewartmarketing.com/buzzsprout
LET'S WORK TOGETHER:
Free 15-Minute Consult
https://kimstewartmarketing.com/free15
50-minute Strategy Session
https://kimstewartmarketing.com/podstrategy
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
Not ready to make the weekly commitment to host an ongoing show but DO want to use the power of podcasting to serve your target readers?
Here's 12 ways authors can host a Private Podcast BEFORE and AFTER their book launch.
RESOURCES MENTIONED:
Hello Audio for private podcasting (try it out)
https://kimstewartmarketing.com/helloaudio
RELATED EPISODES:Hosting a Private Podcast with Angie Baughman (#118)
https://kimstewartmarketing.com/118
11 Ways to Host a Podcast (#72)
https://kimstewartmarketing.com/72
LET'S WORK TOGETHER:
Free 15-Minute Consult
https://kimstewartmarketing.com/free15
50-minute Strategy Session
https://kimstewartmarketing.com/podstrategy
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
I love when I receive guest pitches from listeners who know my audience well and have a topic to share that brings incredible value to you!
Today my friend Angie Baughman is here to share about using a private podcast to connect with your readers and grow your email list.
Angie hosts the Steady On podcast, she’s author of several Bible studies, and is a contributing author to the "Life Changing Stories” devotional compiled by Mary Rooney Armand of ButterflyLiving.
We dive into:
- how a private podcast works and why you might want to consider one
- how she came up with the idea and managed the process of hosting an evergreen private podcast
- how the project became a great way to collaborate with 25 other writers she didn’t already know
- how a private podcast helps you grow your email lists and
- tips for you if you are thinking of hosting your own private podcast
RESOURES SHARED:
Life-Changing Stories (Angie's private podcast)
Angie's website
Hello Audio for private podcasting (try it out)
https://kimstewartmarketing.com/helloaudio
Podmatch:
https://kimstewartmarketing.com/podmatch
RELATED EPISODES:11 Ways to Host a Podcast (#72)
LET'S WORK TOGETHER:Podcast Launch
Podcast Strategy
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
So who’s ready to finally launch your podcast and start serving your future readers?
Let’s wrap up this mini series and talk about how to get your friends and followers excited about your podcast with ideas for your launch plan and content you can share with them before you launch your show.
LET'S WORK TOGETHER:Podcast Launch
Podcast Strategy
RESOURCES MENTIONED:Using Instagram to Reach Your Target Readers #4
14 Ways to use Audiograms to Serve Your Readers #91
7 Ways to Market Your Book Through Collaborations #42
LET'S CONNECT:
Instagram
Linkedin
Now that you've set your podcasting goals and have your first 5 things in place, let's talk about what goes into your first few episodes, including your trailer.
🎙️ FAVORITE PODCASTING RESOURCES:Podcast Hosting: Buzzsprout
Microphone: ATR2100x-USB
Recording and Editing: Descript
Recording on Descript
Recording on Zoom
Editing on Descript
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
NEED HELP WITH YOUR PODCAST?Podcast Launch
Strategy and Coaching
LET'S CONNECT:
Instagram
Linkedin
Last week we talked about seven reasons WHY you might want to start a podcast to build your author platform.
Today, let’s talk about the first 5 things you need to start your podcast.
Don't worry about taking notes, I have them for you here:
How to Start a Podcast (the First Five Things You Need):https://kimstewartmarketing.com/115
🎙️ FAVORITE PODCASTING RESOURCES:Podcast Hosting: Buzzsprout
Microphone: ATR2100x-USB
Recording and Editing: Descript
Recording on Descript
Recording on Zoom
Editing on Descript
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
NEED HELP WITH YOUR PODCAST?Podcast Launch
Strategy and Coaching
LET'S CONNECT:
Instagram
Linkedin
Are you exhausted running the rat race, fighting an algorithm, and trying to market your message without feeling gross?
There’s gotta be a better way, right? Today I want to share 7 reasons WHY you might consider hosting a podcast to build your author platform.
PAST EPISODES MENTIONED:11 Ways to Host a Podcast (#72)
Attract Publishers and Agents by Guesting on Podcasts (#85)
Pitching to Guest on Podcasts as a First-Time Author (#68)
Repurpose Your Podcast into a Book (#19)
Why a blog is important for authors (#108)
🎙️ FAVORITE PODCASTING RESOURCES:Podcast Hosting: Buzzsprout
Microphone: ATR2100x-USB
Recording and Editing: Descript
Recording on Descript
Recording on Zoom
Editing on Descript
Affiliate links may be included at no cost to you. I only recommend products I know you will love!
NEED HELP WITH YOUR PODCAST?Podcast Launch
Strategy and Coaching
LET'S CONNECT:
Instagram
Linkedin
Do you struggle with perfectionism and finding balance while growing your author platform? Vivian Cumins, writer and podcaster, is here to share some Biblical inspiration and practical how-to’s for you!
[7:19] Signs of perfectionism
[16:34]: Achieving balance through Scripture
[25:04] Building an audience and trusting God to guide your platform
Tune in to gain wisdom and encouragement from Vivian's story and learn how to find balance in your own writing journey.
RESOURCES MENTIONED:Vivian’s website
https://viviancumins.com
The Out of Balance Believer Reading Plan:
https://www.bible.com/reading-plans/39346-the-out-of-balance-believer
Podmatch (aff):
https://kimstewartmarketing.com/podmatch
Book a Podcasting Strategy Session:
https://kimstewartmarketing.com/strategy
RELATED EPISODES:Creating Harmony Between Work and Rest (#20)
https://kimstewartmarketing.com/20
How to Audit Your Time (and Own It) #74
https://kimstewartmarketing.com/74
Connect with Kim:Website
Instagram
Linkedin
How do you stand out to your readers in a unique way? With a flamingo advantage!
Katie Hornor, host of the Flamingo Advantage podcast, and author of a slew of books including Faith Like Flamingos and The Flamingo Advantage, is here to share:
- why she chose flamingos for her brand
- What it means to have a flamingo advantage in YOUR OWN business or ministry
- How hosting a podcast (both audio and video) helps her (AND YOU) build your audience and market your books
- Her experience with PodMatch to connect with podcasts (like mine) to guest on
Resources mentioned:
Katie's website
https://theflamingoadvantage.com/
Podmatch (aff):
https://kimstewartmarketing.com/podmatch
Book a Podcasting Strategy Session:
https://kimstewartmarketing.com/strategy
Related Episodes:
Overcome anxiety when building your personal brand (#110)
Tapping into reader's needs as a relatable brand (#106)
Thinking about adding YouTube to your book marketing strategy in 2024? My guest Velma Knowles is here to share her experience. Velma is a leadership coach, author of The Valuable Leader, and host of the Your Leadership Chat podcast on YouTube. I couldn’t wait to talk to her about:
- [1:24] starting her podcast to help market her book
- [10:30] how she connects and collaborates with guests and as a podcast guest herself to land speaking engagements, and client and reader referrals
- [14:16] tips if you are thinking of starting an interview podcast
Resources mentioned:
Website
YouTube
The Valuable Leader (aff) by Velma Knowles
The Value of Community (Leadership Chat with Kim Stewart)
Related Episodes:Using YouTube to Attract and Serve Your Target Readers
Creating a Guestcast to Share Your Podcast Interviews
Connect with Kim:
Website
Instagram
Linkedin
Affiliate links may be included. I only share products and services I know you will love!
Do you feel anxious when it comes to building your author platform? Are you comparing yourself to fellow authors?
Robyn Graham, Christian Business Coach, and author of "You, Me, and Anxiety" is my guest today to share:
- How she defines a personal brand and why it’s important for authors
- Tips to overcome anxiety over growing your personal brand and platform
- Her experience publishing with Highlander Press, and
- How podcasting helps her (and you) build your audience
Connect with Robyn:
Website
You, Me, and Anxiety book (aff)
Learn about Podmatch (aff):https://kimstewartmarketing.com/podmatch
Related Episodes:
How to Stop Comparing Yourself to Other Authors (#16)
Tapping Into Reader's Needs as a Relatable Brand (#106)
Connect with Kim:
Website
Instagram
Linkedin
Affiliate links may be included. I only share products and services I know you will love!
Wondering how to grow your author platform while also honoring God as you balance work and family? Scott LaPierre is here to help! Scott is a pastor, host of Scott LaPierre Ministries podcast, and author of several self published and traditionally published books.
Scott and I connected through the Podmatch service and I couldn’t wait to talk to him about:
- his book writing and publishing journey(s)
- how podcasting (as a host and guest) has helped him (and can help you) grow your author platform
- his experience with Podmatch to market his books on other podcasts
- tips for avoiding “workaholism” while juggling work and family as an author
Affiliate links may be included at no cost to you. I only recommend products I know you will love!Resources mentioned:Scott's Website
Work and Rest God's Way (aft)
Learn about Podmatch:
(aff) https://kimstewartmarketing.com/podmatch
Related Episodes:Top 4 Things Agents Look For in Your Book Proposal
Why a Blog is Important for Authors
Connect with Kim:Website
Instagram
Linkedin
Wondering how you can get more readers to your blog in 2024? Not sure how you can figure out all this SEO stuff? You just want to write and reach more people to share God’s Word, right?
Well help is here! My guest today is LeeAnn Fox, founder of Kingdom Bloggers, and host of the Kingdom Influencer podcast. LeeAnn is a genius at blogging and SEO and I couldn’t wait to talk to her about:
- What blogging is and isn’t and why it’s important for authors
- How SEO works on your blog to help reach a wider audience
- The role SEO plays in building your author platform if you are pitching a book proposal
- and more!
Connect with LeeAnn:
SEO for Christian Authors Bootcamp (aff)
Use code PODCAST for 25% off!
Website
Facebook Group
Affiliate links may be included. I only share products and services I know will bring you value.
Related Episodes:How SEO Helps Readers Find Your Books
Designing Your Author Website
Connect with Kim:
Website
Instagram
Linkedin
Do you have other writers around you to offer a helping hand and cheer your message on? If not, you will love hearing about the Writer’s Bloc, a unique community for Christian writers, founded by my guest, Cara Ray. We talk about:
- Why you need an online community of fellow writers
- Cara’s journey to starting the Writer’s Bloc
- What makes the Writer’s Bloc unique
- How Cara collaborates with other writers in the community
Resources mentioned:
The Writer’s Bloc (free trial)
The Seasons of Creativity resource
Cara's website
Instagram
Related Episodes:
Seven Ways to Market Your Book Through Collaborations #42
Five Ways to Be Generous to Fellow Authors #37
Connect with Kim:
Website
Instagram
Linkedin
So grateful for you tuning in and praying for an abundance of blessings on you this holiday season! Happy Thanksgiving, Merry Christmas, and Happy New Year. See you back here on Tuesday, January 16.
❤️ Kim
Do you struggle with how to really connect with your target readers on an emotional level? Want them to see that your content or book is just the resource they need?
That's what we're learning today from my guest Lisa Schell, Brand Communications Consultant. Lisa shares about:
- Tapping into the "need beneath the need" that we often overlook;
- How to find just the right words to connect with readers; and
- How Jesus gives us a perfect example with his empathetic brand.
CONNECT WITH LISA:
Website
Book a call
CONNECT WITH KIM:
Instagram
JUMPSTART YOUR PODCAST PITCHING (FREE TRAINING):
http://kimstewartmarketing.com/jumpstart/
How can you recognize God’s voice and direction on starting to write your book? Or market it without getting overwhelmed or it taking too much time from your writing?
That's what we're talking about today with Michelle Layer Rahal, author of "Are You Listening? A Guide to Recognizing and Responding to God's Voice".
Michelle also shares about her experience with short-form videos on Instagram to build her audience and how she works with writers like you as a writing coach.
RESOURCES MENTIONED:
Are You Listening? A Guide to Recognizing and Responding to God's Voice (aff)
Called Creatives
9 Things Faith-Based Authors Need to Address While Writing
CONNECT WITH MICHELLE:
Website
Instagram
CONNECT WITH KIM:
Instagram
Affiliate links may be included. I only share things I value and know you will love!
With November bringing us Military Families Month and Veterans Day, I couldn't wait for you to hear about 101 Prayers for Military Wives, written by my sweet friend, Kristi Woods.
Kristi shares what might surprise us about the day-to-day lives of military spouses, why prayer is SO important for military wives all year long, practical ways we can help support military families in our community, and of course, how she is marketing her book to get it in the hands of who God called her to write it for.
CONNECT WITH KRISTI:
101 Prayers for Military Wives
Website
Free Prayer Journal
Instagram
I’m sharing a special conversation with my friend Jeanette Tapley, when she hosted me for a Guest Teaching for the Hope Podcasters membership community. We talked all about building your audience and marketing your podcast. LET'S CONNECT:Hope Podcasters CommunityJeanette Tapley
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
Launching a book in the near future? You will love today's episode with my friend Melanie Redd, author of Just Rest: A 90 Day Devotional Journal.
Melanie is sharing encouragement and tips on the power of a small launch team, how she’s marketing her book one year after her launch, collaborating and being generous with your platform, and most importantly, finding time to rest while marketing your book.
CONNECT WITH MELANIE:
Just Rest Devotional
Website
Instagram
If fear is getting in your way of hosting or guesting on podcasts, you're in for a treat today!
My guest today is my friend, Amy Debrucque, host of the Life on Purpose podcast and co-author of Embolden: Brave Steps to Help You Conquer Fears and Insecurities.Amy is sharing four ways to overcome your podcasting fears, and how hosting and guesting on podcastings has helped her build relationships that turned into some really cool collaborations with benefits that far exceeded marketing her book.
CONNECT WITH AMY:
Embolden book
Instagram
Website
Life on Purpose Podcast
Savoring Summer Loud and Clear with Kim Stewart
CONNECT WITH KIM:
Instagram
bookmarketingmania
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
**affiliate links may be included. I only recommend products and services I personally use and love.
I’m celebrating episode 100 with YOU in mind. I’ve asked some of my wise and generous podcasting friends to share some of their best tips with you whether you are thinking of starting a podcast, or already hosting one and need some inspiration to do things differently, or you're guesting on podcasts!
Shoutout to my friends and be sure to check out their shows!
Billie Jauss, The Family Room podcast
Melinda Patrick, The Bridge Between Us podcast
Ruth and Tim Olson, The Mr. and Mrs. Therapy podcast
Tiffany Jo Baker, My Full Life + Faith Leaps podcast
Rachel G. Scott, Taking the Leap podcast
Eric Nevins, Halfway There and The Christian Podcaster podcasts
Letitia Evans, The Rooted and Overflowing podcast
Nadine Mullings, Women Faith + Business podcast
Sarah St. John, The Frugalpreneur podcast
Rayna Neises, A Season of Caring podcast
Kent Sanders, The Daily Writer podcast
Michelle Grosser, Calm Mom podcast
Monica Swanson, The Monica Swanson show
Jayme Elizabeth, The She Speaks Life podcast
Jessica Spurlock, The Stained Glass podcast
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
Whether you're currently hosting a podcast, or thinking of starting one soon, here are my top 10 takeaways for you from the amazing speakers at the 4th Annual Spark Christian Podcasters Conference.
LEARN MORE ABOUT SPARK:
https://www.sparkmedia.ventures
PODCASTERS MENTIONED:
Misty Phillip, By His Grace podcast
Tracey Mitchell, Think Big podcast
Shayna Rattler, A God Shift podcast
Rebecca George, Radical Radiance podcast
Alex Sanfillipo, Podcasting Made Simple podcast
Katie Nguyen, Faith for Her podcast
Tony Miltenberger, The Reclamation podcast
Dave Jackson, School of Podcasting
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
Are you in the empty nest season or see it coming in your near future? Maybe you're wondering if it's selfish to start dreaming about what that season holds for you, especially if it's writing a book.
My friend, Ruthie Gray, is back as a second-time guest today to inspire us from her new book, Empty Nest Awakening: Weaving the Threads of Your Passion into Purpose.Ruthie shares about fulfilling her dream to write a book in the empty nest season, how she found time to write while taking care of elderly parents and grandbabies, and how to take the next steps towards your own dream.
RESOURCES MENTIONED:
Empty Nest Awakening book (aff)
Claim Your Book Bonuses
Using IG to Reach Your Target Readers (#4 with Ruthie Gray)
Spark Christian Podcasters Conference
Don't Wing It with Wren Robbins
CONNECT WITH RUTHIE:
Website
Podcast
Instagram
CONNECT WITH KIM:
Instagram
LinkedIn
**affiliate links may be included. I only recommend products and services I personally use and love.
If you’ve been thinking of co-hosting a podcast with a friend, you will love today’s conversation with my friends, Carmen Horne and Kristine Brown. They are Christian nonfiction authors and have created one of the coolest collaborations I have seen.
You will love learning about how they came up with the idea for the collaboration, tips they have on the planning and time commitment if you’re considering it, how they are being generous to share each other’s content to serve both their audiences, and especially how they are not in competition with each other.
CONNECT WITH CARMEN & KRISTINE:
Carmen’s Website
Carmen’s Podcast
Carmen’s Instagram
Kristine’s Website
Kristine’s YouTube
Kristine’s Instagram
RELATED EPISODES:
11 Ways to Host a Podcast to Market Your Book #72
5 Lessons Learned Guesting on Podcasts with Kristine Brown #26
CONNECT WITH KIM:
Instagram
LinkedIn
Last episode, Suzie Eller shared about knowing your WHY for starting a podcast if you choose to do that to build your audience of future readers.
Now in part 2 of our interview, I couldn’t wait for Suzie to encourage you if you struggle with the time building your audience taking time away from your writing, where she sees writers needing the most help with their book proposals, getting to the heart of your book idea, and how you can learn from and work directly with Suzie to make your publishing dreams come true.
CONNECT WITH SUZIE:
Website
Courses and Coaching
Instagram
CONNECT WITH KIM:
Instagram
LinkedIn
Ever thought about starting a podcast LONG BEFORE your book launch?
My guest today is my friend and one of my fave authors, Suzie Eller. Suzie is the author of too many books to count, including her most recent, Prayer Starters: Talking with God about Hard Times.Suzie hosts 2 podcasts, More Than Small Talk (co-hosted with Holley Gerth and Jennifer Watson), and Prayer Starters (solo).
She launched her Prayer Starters podcast FIVE months before her book launch and she’s sharing how it’s helping her to continue marketing her book long after her launch, and reach a new audience she hadn’t before. She's keeping it real and sharing about the importance of your "why", the time it takes to podcast, and how to overcome perfectionism if that is keeping you from starting your show.
CONNECT WITH SUZIE:
Website
Prayer Starters podcast
More Than Small Talk podcast
Instagram
RELATED EPISODE:
11 Ways to Host a Podcast to Market Your Book #72
CONNECT WITH KIM:
Instagram
LinkedIn
How do I know if starting a podcast is my next best marketing strategy? And if it is, how can I deliver on the promise I make my listeners?
My guest today, Linda Goldfarb, is an author, life coach, podcast coach, and host of both the Your Best Writing Life and Staying Real about Faith and Family podcasts.
Linda is sharing about determining whether hosting or guesting on podcasts is your next best marketing strategy, and if you’re a podcast host, how to be consistent without it taking away from your writing time, and how important it is to have a mission statement for your show.
CONNECT WITH LINDA:
Website
Your Best Writing Life Podcast
YBWL #144 with Kim Stewart
Facebook Group
Instagram
CONNECT WITH KIM:
Instagram
LinkedIn
So do you feel the call from God to share that message that he’s placed on your heart with the women who need it the most? Maybe you’re a little hesitant to try out this podcasting thing we talked about with Misty Phillip in our last episode?
Whether you’re looking to be a guest or host your own show, it's easy to start doubting yourself. And if you do make the decision to plow forward, it’s easy to get overwhelmed.
But my guest today is here to help you with all that!
Kristin Chadwick is a podcast producer, podcast coach, and the host of two podcasts herself, Wholistic Hearts and Wholistic Podcasting. I can’t wait for you to hear Kristin share about answering the call to start your own show and overcoming imposter syndrome plus timesaving tips, and how we formally connected for this interview through the Podmatch service.
It's not too late to join us for the 4th Annual Spark Media Christian Podcasters Conference in Houston 9/28-9/30:
CONNECT WITH KRISTIN:
Website
Instagram
LEARN ABOUT PODMATCH:
(aff) https://kimstewartmarketing.com/podmatch
CONNECT WITH KIM:
Website
Instagram
Linkedin
Affiliate links are included at no additional charge to you. I only recommend products and services that I know will bring value to you!
My guest today is Misty Phillip, founder of Spark Media Ventures for Christian podcasters.
She's sharing about starting the By His Grace podcast to help build her audience and market The Struggle is Real: But So is God Bible study and tips for pitching yourself to guest on other podcasts.
It's not too late to join us for the 4th Annual Spark Media Christian Podcasters Conference in Houston 9/28-9/30.
https://kimstewartmarketing.com/spark
LET'S CONNECT:
https://www.instagram.com/mistyphillip/
https://www.instagram.com/kimstewinspired/
If you heard last week’s episode with Jeff Dolan, founder of Wavve, on how audiograms can be your on-ramps to your content … you may be wondering how else you can use audiograms to build your audience and market your book.
Spoiler alert: audiograms are great for those who don’t want their face on video AND for more than just sharing your own podcast.
LISTENER SHOUTOUT:
"I've been binge listening to Kim’s podcast and am loving the actionable advice and sweet encouragement she brings in every episode!" - Crystal Storms, The Heart Rest podcast. Thanks Crystal!
RESOURCES SHARED:
Preparing Your Book Proposal Ep #77
https://kimstewartmarketing.com/77
11 Ways to Host a Podcast to Market Your Book #72
https://kimstewartmarketing.com/72
Repurposing Your Podcast into a Book #19
https://kimstewartmarketing.com/19
Creating a Guestcast to Share Your Podcast Interviews #27
https://kimstewartmarketing.com/27
Repurpose Your Blog Posts into a Podcast #43
https://kimstewartmarketing.com/43
Go Pitch Yourself podcast with Angie Trueblood
https://kimstewartmarketing.com/GPY
Otter Transcription
https://kimstewartmarketing.com/otter
Canva Design
https://www.canva.com
Wavve:
https://wavve.co
CONNECT WITH KIM:
https://www.instagram.com/kimstewinspired/
https://www.linkedin.com/in/kimstewartmarketing/
**affiliate links may be included. I only share what I use and love!
How do you post on social media in a way that will "on ramp" new readers to your content?
Audiograms!
My guest today is Jeff Dolan, CEO of Wavve, my favorite app for creating audiograms. Jeff is sharing why audiograms are so effective and some unique ways his customers are using them that will spark new ideas for you!
Plus, after hosting 3 podcasts including The Wavve podcast, and guesting on a TON of podcasts, I couldn’t pass up the opportunity to ask Jeff for podcasting tips and the success he has seen with using the PodMatch service to connect with other podcasts hosts and be a guest on their show.
TRY WAVVE FOR FREE:
https://wavve.co
CONNECT WITH JEFF:
https://jeffdolan.com
LEARN ABOUT PODMATCH:
(aff) https://kimstewartmarketing.com/podmatch
CONNECT WITH KIM:
https://www.instagram.com/kimstewinspired/
https://www.linkedin.com/in/kimstewartmarketing/
Ready to start writing your nonfiction book? Or are you evaluating the different publishing routes to take to get your message out into the world?
My guest today is Nancy Erickson, aka The Book Professor, and founder of Stonebrook Publishing. We talk about:
- Nancy’s book mapping process for nonfiction authors (great info for all content creators)
- How hybrid publishing differs from self publishing and traditional publishing
- Nancy’s experience with Podmatch to land guest interviews for herself and her authors
CONNECT WITH NANCY:
Thebookprofessor.com
https://stonebrookpublishing.net
LEARN ABOUT PODMATCH:
(aff) https://kimstewartmarketing.com/podmatch
CONNECT WITH KIM:
https://www.instagram.com/kimstewinspired/
https://www.linkedin.com/in/kimstewartmarketing/
Do you have a story to share from your family's experiences? Wondering what publishing route to take? My friend Clay Boatright is on the show today to talk about his hybrid publishing journey, and his experience marketing his book through PodMatch.
CLAY'S BOOK:
God’s Plan, Our Circus: A Family Odyssey through Autism, Death, and Reinvention
(aff) https://amzn.to/3q4g2iF
CONNECT WITH CLAY:
https://clayboatright.com
LEARN ABOUT PODMATCH:
(aff) https://kimstewartmarketing.com/podmatch
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Affiliate links are included at no additional charge to you. I only recommend products and services that I know will bring value to you!
Have a beautiful website showing off your books and freebies, but no one is coming to it?
Join me today for part 7 of our Grow by Guesting summer series to learn how to get more visitors to your website by guesting on podcasts. It's our series finale!
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODES:
How SEO Helps Readers Find Your Books Ep #76 with Faith Hanan
Designing Your Author Website Ep #8 with Angela Bouma
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Want to show up consistently online but don't want content creation to take all your time away from writing?
Join me today for part 6 of our Grow by Guesting summer series to learn how creating content by guesting on podcasts helps you repurpose and save time!
BOOK A 'BEAT THE HEAT' 30 MIN. CALL:
https://kimstewartmarketing.com/summer
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODES:
Gain Speaking Experience by Guesting on Podcasts Ep #81
Grow Your Email List by Guesting on Podcasts Ep #82
RESOURCES MENTIONED:
My Favorite Podcast Hosting - Buzzsprout:
https://kimstewartmarketing.com/buzzsprout
Otter.ai Transcription - get 1 month FREE (aff):
https://kimstewartmarketing.com/otter
Bulk Create with Canva
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Working on building your author platform or stumped on what to include in the marketing section of your book proposal?
Join me today for part 5 of our Grow by Guesting summer series to learn how you can attract agents and publishers to your book idea by guesting on podcasts.
BOOK A 'BEAT THE HEAT' 30 MIN. CALL:
https://kimstewartmarketing.com/summer
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODES:
Preparing Your Book Proposal for Your Publisher Meeting with Barb Roose Ep #77
Start a Podcast to Build Your Audience and Market Your Book with Misty Phillip Ep #9
RESOURCES MENTIONED:
Spark Media Christian Podcasters Conference (9/28-9/30 in Houston, TX)
Truth Talks with Tara (episode with her Thomas Nelson editor)
Truth Talks with Tara (episode with her literary agent on getting a book deal)
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
No more going it alone. It’s time to get into community and collaborate with other writers and authors to help you grow your own audience.
Join me today for part 4 of our Grow by Guesting summer series to learn how you can beat the heat to reach new readers by guesting on podcasts.
BOOK A 'BEAT THE HEAT' 30 MIN. CALL:
https://kimstewartmarketing.com/summer
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODES:
7 Ways to Market Your Book Through Collaborations Ep #42
How to Connect with Podcast Hosts BEFORE Pitching to Be Their Guest Ep #44
The Tension of Time in a Book Launch with Rebecca George #67
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Did you know guesting on other people's podcasts is the BEST way to grow your own show?
Join me today for part 3 of our Grow by Guesting summer series to learn how you can beat the heat to reach new listeners and grow your own podcast by guesting on other people's shows.
BOOK A 'BEAT THE HEAT' 30 MIN. CALL:
https://kimstewartmarketing.com/summer
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODE:
66 Do These 4 Things First Before Guesting to Grow Your Own Show
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Looking for new ways to grow your email list even BEFORE writing your book?
Join me today to talk for part 2 of our Grow by Guesting summer series to learn how you can grow your email list by guesting on podcasts.
BEAT THE HEAT (30 MIN. CALL):
https://kimstewartmarketing.com/summer
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
RELATED EPISODES:
77: Preparing Your Book Proposal for Your Publisher Meeting at a Christian Writing Conference with Barb Roose
https://kimstewartmarketing.com/77
62: Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)
https://kimstewartmarketing.com/62
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Want to start speaking to your target readers from the comfort of your home? Join me today to talk about growing your audience of book buyers and the topics you can pitch to guest on-- even before you write your book!
BEAT THE HEAT (30 MIN. CALL):
https://kimstewartmarketing.com/summer
FAVE MICROPHONES:
ATR2100X-USB
https://amzn.to/3WFD9M9
Wireless Lavalier Microphone
https://amzn.to/3MB35DS
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Affiliate links may be included. I only share products I use and love.
Join me for a Grow by Guesting summer series to help you build your author platform by guesting on podcasts ... even before you write your book!
RESOURCES:
Podcast Pitching Playlist:
https://kimstewartmarketing.com/pitching
Podcast Guesting Playlist:
https://kimstewartmarketing.com/guesting
Common Podcast Pitching Mistakes Playlist:
https://kimstewartmarketing.com/mistakes
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Curious about how YouTube can help you attract and serve your target readers? How about repurposing your podcast episodes or blog posts into video?
Today my guest is my friend Alison Simmons, Video Content Marketer & Strategist, who helps authors and entrepreneurs use their expertise and personality to reach their target audience on video.
Alison is sharing creative ideas for author videos, how to get started (especially if you're nervous like me), how long it really takes to produce videos, and more!
YOUTUBE CONTENT CHECKLIST
https://kimstewartmarketing.com/79
THE BUSY ENTREPRENEUR'S GUIDE TO YOUTUBE
https://kimstewartmarketing.com/youtube
Get on the waitlist and mention my name if you join for a bonus 1:1 coaching session on growing your channel by guesting on others.
LET'S CONNECT:
https://www.youtube.com/@alisonleighsimmons
https://www.instagram.com/alisonleighsimmons_/
https://www.instagram.com/kimstewinspired/
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/powerhour
To follow up on episode 77 on preparing your book proposal to pitch to publishers, here's a list of the annual Christian writing conferences. Each of these offer an opportunity to schedule a 15-minute appointment with a publisher or literary agent.
LIST OF CHRISTIAN WRITING CONFERENCES:
https://kimstewartmarketing.com/78
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/powerhour
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Are you attending a Christian Writers Conference this summer? It's the best opportunity to pitch your book idea to a traditional publisher or literary agent.
My guest today is Barb Roose, publishing agent at Books and Such, and she's sharing the top four features that agents look for in a book proposal and tips to ease your anxiety as you prepare for your 15-minute publishing appointment at a conference.
CONNECT WITH BARB:
https://www.booksandsuch.com
LIST OF CHRISTIAN WRITING CONFERENCES:
https://kimstewartmarketing.com/78
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/powerhour
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Wondering how you can attract more of your target readers to your website to sign up for your email list and learn more about your books?
The answer is SEO and keywords!
Today on the show my guest is Faith Hanan, a copywriter, content strategist, and host of the Simple SEO and Marketing podcast.
Faith shares whether or not SEO is worth your time (if you think you can't rank on page 1), how soon you should start working on SEO, how long it takes keywords to start working, if you even need a blog in addition to your podcast or YouTube channel, and more!
Faith's Simple SEO Terms Cheat Sheet
https://kimstewartmarketing.com/simpleseoterms
Faith’s website:
https://faithhanan.com
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Ready to take a break from social media or write it off completely?
My guest this week is Sandy Cooper, author, host of The Balanced Momcast, and co-host of the new Writing Off Social podcast. Sandy is sharing several ways to grow your author platform and market your books without using social media, and four questions you can ask yourself to evaluate which strategies will work best for you and your marketing goals.
Sandy's 27 Ways to Grow Your Audience Outside of Social Media:
https://kimstewartmarketing.com/marketoffsocial
Sandy's new Writing Off Social course:
https://writingoffsocial.com/the-course/
Sandy's website:
https://thescooponbalance.com
Looking for more time to market your books?
My friend Lissa Figgins, time management coach and host of the REDEEM Her Time podcast, is here to teach us how to do a time audit (it’s not as painful as you think).
She’s also sharing three questions to ask as you look at how you’re spending your time, and three ways to own your time when you’re marketing your books.
CONNECT WITH LISSA:
https://redeemhertime.com
https://redeemhertime.com/session
RELATED EPISODES:
73 Audit Your Book Marketing Strategies
https://kimstewartmarketing.com/73
40 Prioritizing and Taking Action on Your Book Marketing Ideas
https://kimstewartmarketing.com/40
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/coaching/
How can you sort through all your book marketing strategies to find what’s working best for you AND your readers?
My friend Shelley Hitz, author, and co-host of the Kingdom Writers podcast, is sharing how you can audit your book marketing and make sure you’re on track with what God wants you to do with the message He gave you.
GRAB SHELLEY'S BOOK PROMOTION PLAN WORKSHOP 50% OFF
https://kimstewartmarketing.com/CBABookPromo
SHELLEY'S WEBSITE:
https://www.trainingauthors.com
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/coaching/
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Affiliate links may be included. I only share products I know will bring value to you as an author!
Have you thought about starting a podcast to market your book? Maybe something is holding you back, like it will take up too much time, or it will be too hard to do it all alone, or you don’t think you’ll be able to keep up with it week in and week out.
Well I have great news for you today. There are a variety of ways to host a podcast, and it’s not one size fits all. And as the host of your own podcast, you get to do it YOUR WAY.
Today I'm sharing 11 ways you can host a podcast in case you’re not quite ready to commit to a weekly show but you want to test out the waters of what it would be like to host your own podcast.
READ THE BLOG POST:
https://kimstewartmarketing.com/72/
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/coaching/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Do you find yourself distracted from the time you need to market your book to the readers you wrote it for?
Today I invited my friend, Dalene Bickel to be my guest to talk about three reasons you may be avoiding marketing your Christian book and how to overcome them.
Dalene is a book coach, host of the Ink and Impact podcast, author of The One-Year Collection of Weekly Writing Prompts, and founder of the Inkwell Collective membership for writers.
CONNECT WITH DALENE:
https://dalenebickel.com
https://www.subscribepage.com/inkwellcollective
HOW TO BECOME A PODCAST GUEST (hear Kim on Ink and Impact)
https://kimstewartmarketing.com/inkimpact21
SCHEDULE A BOOK MARKETING POWER HOUR:
https://kimstewartmarketing.com/coaching/
JUMPSTART YOUR PODCAST PITCHING (FREE):
http://kimstewartmarketing.com/jumpstart/
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
bookmarketingmania
Do you want to get your message in front of more people by being a guest on podcasts? Once you decide that’s a market strategy you have time for, do you find yourself staring at a blank screen wondering what to say in your podcast pitch?
I've rounded up what 7 of my past guests have shared about what they like (and don't) in a guest podcast pitch.
SCHEDULE A BOOK MARKETING POWER HOUR:
http://bookmarketingmania.com
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
RELATED EPISODES:
9 Podcasting to Build Your Author Platform with Misty Phillip
35 Creative Ways to Podcast as a Host and Guest with Wren Robbins
39 Be Your Own Publicist with Saundra Dalton-Smith
19 Turn Your Podcast Into a Book with Krystal Proffitt
41 Using Linkedin to Grow Your Author Platform with Heather Heuman
17 Marketing a Book When You’re Made Like Martha with Katie Reid
31 Finding Joy in Marketing Your Book with Yvette Walker
No time to market your books, or build and nurture relationships with your target readers on social media?
I know, you may have a love/hate relationship with social media. Me too.
If you're sticking with social to market your books, are you using it to connect with new readers, nurture existing ones, or simply to numb out?
Let's get real today about the time we're spending there.
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
SCHEDULE A BOOK MARKETING POWER HOUR:
http://bookmarketingmania.com
Launching your book as a first-time author and wondering how soon to start pitching podcasts, what to include in your pitch, and how to manage the process?
Tune in for part two of my interview with Rebecca George, host of the popular Radical Radiance podcast, and author of Do the Thing: Gospel-Centered Goals, Gumption, and Grace for the Go-Getter Girl, releasing in April.
Rebecca takes us behind the scenes of her book launch, pitching podcasts before her publisher's PR started, and what she likes to see in a pitch herself as a host.
Part One with Rebecca:
https://kimstewartmarketing.com/67
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
https://www.instagram.com/rebeccageorgeauthor/
SCHEDULE A BOOK MARKETING POWER HOUR:
http://bookmarketingmania.com
When launching a book it can be overwhelming to look at all the things that need to be done. Where in the world will we find the time?
My guest this week is my friend Rebecca George, host of the popular Radical Radiance podcast, and author of Do the Thing: Gospel-Centered Goals, Gumption, and Grace for the Go-Getter Girl, releasing in April.
We talk about the tension of time and capacity, how to prioritize time for marketing our books, how to discover your own unique voice as an author, and a super fun way of collaborating with other authors to create an enticing preorder gift.
Do The Thing Preorder Bonuses:
https://www.dothethingbook.org
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
https://www.instagram.com/rebeccageorgeauthor/
SCHEDULE A BOOK MARKETING POWER HOUR:
http://bookmarketingmania.com
Guesting on other people’s podcasts is THE BEST way to grow your own show. But before you start pitching yourself, there’s 4 things I want you to do first to get the best return on your time invested in podcast guesting.
Tune in today and get all the scoop.
50% off Podcast Guesting Power Hours!Need some help marketing your book (and podcast) in less time as a guest on other shows? Book a Podcast Guesting Power Hour! For the month of March, I'm offering 50% off to help you spring forward in your podcast guesting strategy!
Book yours here:
https://kimstewartmarketing.com/powerhour
More Podcast Guesting episodes:
-
Why Guest on Podcasts? Here’s 9 Ways It Builds Your Author Platform
-
7 Ways to Share Your Interviews as a Podcast Guest
-
Pitching Only When You Launch a Book? Common Podcast Pitching Mistake #8 (and How to Fix It)
-
Is Your Brand Confusing to a Host? Common Podcast Pitching Mistake #6 (and How to Fix It)
Hey friend, welcome to Book Marketing Mania! I'm your host Kim Stewart, a book marketing strategist for Christian authors.
I know firsthand that books change lives and that you’d rather spend your time writing than marketing. God never intended for it to feel frustrating or yucky when getting your message out there. He simply wants you to serve those He called you to, and share how you can help them.
Here on the podcast you’ll learn strategies to grow your author platform, market your book on podcasts, and steward your message in a way that honors God AND your time.
Let’s get your book in front of more readers and market it in less time.
kimstewartmarketing.com
@kimstewinspired
Book Marketing doesn't come easy for any of us, and that’s why I invited my friend, Amy Wicks, to be my guest this week. Amy is a faith-based Enneagram Coach, author of "Should Christians Use the Enneagram?" and host of the Simply Wholehearted Podcast. Amy gives a quick overview of the Enneagram, and how each of the nine types can overcome their book marketing fears.
Shownotes on the blog:
http://kimstewartmarketing.com/65
Connect on Instagram:
@kimstewinspired
@wholeheartedenneagram
Want to outsource or hire help to do your book marketing but not sure how you'd pay for it? Today on Book Marketing Mania, my guest Becky Kopitzke is sharing how you can earn book marketing money by selling digital products.
Becky is a nonfiction author, hosts The Inspired Business podcast, and coaches Christian communicators to earn an income to help get their God-given messages out into the world.
SHOW NOTES ON THE BLOG:
http://kimstewartmarketing.com/64
It's our series finale! Are you keeping track of what podcast you pitch, when you pitched, what topic, when you followed up, etc? Today we're tackling common podcast pitching mistake #9 and I'm sharing how you can fix or avoid it.
CATCH UP ON THE SERIES:
Podcast Pitching Mistake #8
Podcast Pitching Mistake #7
Podcast Pitching Mistake #6
Podcast Pitching Mistake #5
Podcast Pitching Mistake #4
Podcast Pitching Mistake #3
Podcast Pitching Mistake #2
Podcast Pitching Mistake #1
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
What’s wrong with pitching podcasts only when we’re launching a book? Today we're tackling common podcast pitching mistake #8 and I'm sharing how you can fix or avoid it.
CATCH UP ON THE SERIES:
Podcast Pitching Mistake #7
Podcast Pitching Mistake #6
Podcast Pitching Mistake #5
Podcast Pitching Mistake #4
Podcast Pitching Mistake #3
Podcast Pitching Mistake #2
Podcast Pitching Mistake #1
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
Have you been a guest on podcasts before or have other speaking experience? Today we're tackling common podcast pitching mistake #7, not sharing your speaking experience with your host, and how you can fix that even if you have no experience today!
CATCH UP ON THE SERIES:
Podcast Pitching Mistake #6
Podcast Pitching Mistake #5
Podcast Pitching Mistake #4
Podcast Pitching Mistake #3
Podcast Pitching Mistake #2
Podcast Pitching Mistake #1
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
When a podcast host receives your guest pitch and checks you out online, what will they find? Today we're tackling common podcast pitching mistake #6, your brand is confusing to the host, how to fix/avoid it.
CATCH UP ON THE SERIES:
Podcast Pitching Mistake #5
Podcast Pitching Mistake #4
Podcast Pitching Mistake #3
Podcast Pitching Mistake #2
Podcast Pitching Mistake #1
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Today we're tackling common podcast pitching mistake #5, your pitch is all about you, and how to fix/avoid it.
CATCH UP ON THE SERIES:
Podcast Pitching Mistake #4
Podcast Pitching Mistake #3
Podcast Pitching Mistake #2
Podcast Pitching Mistake #1
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Today we're tackling common podcast pitching mistake #4: sending cookie cutter pitches and how to fix/avoid it.
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Today we're tackling common podcast pitching mistake #3: cold pitching the masses and how to fix/avoid it.
CATCH UP ON THE SERIES:
Common Mistake #1
Common Mistake #2
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
LET'S CONNECT:
https://www.instagram.com/kimstewinspired/
https://www.linkedin.com/in/kimstewartmarketing/
Today we're tackling common podcast pitching mistake #2: pitching without a plan and how to fix/avoid it.
WANT SOME HELP WITH PODCAST PITCHING?
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Not seeing the results you want from podcast pitching? Thinking maybe it’s not worth your time?
I’m kicking off a new series with the most common mistakes I see authors making when pitching podcasts…and sharing how to fix them.
RELATED EPISODE:
How to Pitch a Podcast (episode 34)
BOOK A STRATEGY SESSION:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Do you sometimes struggle with who your specific target readers are and how to stay on track with what God’s calling you to do? Are you constantly hearing from others “you SHOULD be doing this or you SHOULD be doing that” when it comes to marketing your books?
Today my guest is my friend, Anne Watson, an incredible business strategy coach, and host of the new Swayology podcast, and I can’t wait for you to hear what she has to share to help you stop “shoulding” on yourself, beat imposter syndrome, and put together your marketing strategy!
RESOURCES MENTIONED:
Anne's Swayology podcast
How to Create an Easy & Effective Strategy
CONNECT ON INSTAGRAM:
@annewatsontx
@kimstewinspired
A quick message of thanks to you and the importance of "thinking of all the wonderful things He has done for you" (1 Samuel 12:24) to share with your readers.
Happy Thanksgiving!
With podcast interviews lasting 30-45 minutes, you’ll share so many incredible things from your book and want to use that content again. Here’s six ways you can repurpose your interviews as a podcast guest.
BLOG POST WITH SHOW NOTES:
https://kimstewartmarketing.com/52
NEED SOME HELP WITH PODCAST GUESTING?
BOOK A FREE CALL:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
One of the biggest pet peeves I hear from podcast hosts is that their guests don’t share their interviews.
Book marketing and podcast guesting are all about relationships and helping others, and that includes sharing your interview when it airs. Sharing just once isn’t enough. The more you share your interviews, the more people that will have the opportunity to listen and be blessed, and the faster you will meet your podcast guesting goals.
So push play to learn 7 ways you can share your interviews as a podcast guest.
BLOG POST WITH SHOW NOTES:
https://kimstewartmarketing.com/show-notes/
NEED SOME HELP WITH PODCAST GUESTING?
BOOK A FREE CALL:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Whether you’re building your author platform or marketing your book, Instagram is a great place to connect with your target readers and build relationships with podcast hosts that you might pitch to be a guest one day.
Today I'm asking my friend and fave Instagram coach, Ruthie Gray, her best tips to help us focus on engagement when spending time on the platform.
CONNECT WITH US ON IG:
Kim: https://www.instagram.com/kimstewinspired/
Ruthie: https://www.instagram.com/authenticonlinemarketingpod/
PAST EPISODE MENTIONED:
4 Using IG to Reach Your Target Readers with Ruthie Gray
https://kimstewartmarketing.com/4/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
There’s nothing like a podcast host saying yes to your guest pitch, right? So once you receive their invitation to be on their show, then what? How can you surprise and delight your host (and listeners) by being a great podcast guest?
Here are tips to help you before, during, and after your interview so you can show up and be the best podcast guest that everyone wants to have on their show.
BLOG POST WITH SHOW NOTES:
https://kimstewartmarketing.com/48
NEED SOME HELP WITH PODCAST GUESTING?
BOOK A COACHING DISCOVERY CALL:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
When a podcast host receives your pitch email and vets you as a guest, will they like what they see? Will they know instantly that you are the next best guest to help their listeners?
Let's look at three areas of your online presence from a podcast host’s perspective and make sure you're showing them you are who your guest pitch says you are.
NEED SOME HELP WITH PODCAST GUESTING?
BOOK A COACHING DISCOVERY CALL:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
What's the fuss all about with podcast guesting and why should you start guesting long before your Christian book launches?
Today, I'm sharing 9 ways guesting on podcasts helps build your author platform, long before and long after your book launch.
NEED SOME HELP WITH PODCAST GUESTING?
BOOK A COACHING DISCOVERY CALL:
https://kimstewartmarketing.com/coaching/
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
SHOWNOTES & PDF:
https://kimstewartmarketing.com/46
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Want the scoop from Podcast Movement? What a blessing to get to hear from my favorite Christian podcasters and also the latest industry trends and tips.
Whether you are a Christian author hosting a podcast or guesting on podcasts (or both), these takeaways will be super valuable to you!
BLOG POST AND SHOWNOTES:
https://kimstewartmarketing.com/45
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
There’s nothing like pushing play on a podcast and hearing an author share their God-given message and the lessons they learned and how you too can live out your faith in every area of your life.
Do you also want to build your author platform and market your book by guesting on podcasts? Before you can be a guest, you need to send a pitch email to the host making the ask.
So should you connect with podcast hosts BEFORE you send your pitch? My answer is yes and I’m sharing 12 different ways you can do that. Pick what works for you. It will be time well spent!
BLOG POST:
https://kimstewartmarketing.com/44
FREE WORKSHOP:
5 Steps to Jumpstart Your Podcast Pitching
https://kimstewartmarketing.com/5steps
RELATED EPISODE:
6 Ways to Build Relationships with Podcast Hosts (before pitching)
https://kimstewartmarketing.com/15
CONNECT ON INSTAGRAM:
https://www.instagram.com/kimstewinspired/
CONNECT ON LINKEDIN:
https://www.linkedin.com/in/kimstewartmarketing/
Have you been blogging for a while and now you're thinking about starting a podcast? Don't let all those blog posts go to waste. Repurpose them by creating podcast episodes.
My guest this week is my friend Alana Dawson, podcasting coach and host of the Podcasting Party podcast. She's sharing:
- 6 steps to create podcast episodes from blog posts
- How to be consistent in podcasting
- How collaborating with others helps you grow your show
- How to flesh out book ideas on your show before creating your book proposal
SHOW NOTES:
kimstewartmarketing.com
LET'S CONNECT:
@kimstewinspired
@alanapdawson#bookmarketingmania
We want the message of our books to go far and reach all the women God meant it for, right?
Today I'm sharing 7 ways to market your book through collaborations so you can reach readers you wouldn’t otherwise be able to.
Plus I'm giving you a sneak peek at the Kingdom Writers Conference happening next week as it's full of presentations to help you take action on what I share today.
Kingdom Writers Conference (#aff Free ticket):
https://kimstewartmarketing.com/writers
Kingdom Writers Conference (#aff All Access Pass):
https://kimstewartmarketing.com/kwaccessLET'S CONNECT:
@kimstewinspired#bookmarketingmania
Join me at the FREE 5-Day Kingdom Writers Conference starting September 12!https://kimstewartmarketing.com/writers
Everyone seems to be jumping on LinkedIn lately to market their products and services. So I invited my friend, Heather Heuman, author of The Golden Rules of Social Media Marketing, and host of the Business, Jesus and Sweet Tea podcast, to share how authors can use LinkedIn to make connections and grow their platforms.
Heather shares:
- How to showcase your book in your LinkedIn profile
- How authors can make genuine connections with target readers, publishers, media, event coordinators on LinkedIn
- Content that’s currently working on LinkedIn (spoiler it’s video)
- What stands out to her in a podcast guest pitch
Show notes:
kimstewartmarketing.com/41
LET'S CONNECT ON LINKEDIN:
Kim Stewart
Heather Heuman
You know that feeling that there's too much to do to market your book and not enough time to do it? We can get so overwhelmed by all our ideas and start spinning our wheels on all the things yet get nowhere near achieving our marketing goals.
Today I’m re-airing an interview from my very first podcast guest, my friend and amazing accountability coach, Christa Hutchins. Christa shares how to:
- Capture and prioritize all your marketing ideas
- Evaluate your ideas against your pain points that keep you from marketing your book
- Create an actionable marketing plan customized to the resources you have
- Shelf the ideas that don’t fit on your plan right now (so you can easily find them later)
- Stay accountable to doing what you planned to do
- Begin outsourcing marketing tasks to a VA
Show notes:
kimstewartmarketing.com
LET'S CONNECT:
@kimstewinspired@doanewthing
bookmarketingmania
Want to be a guest on podcasts, publications, and TV but don’t have the budget for a PR firm? You’re in for a treat today! My guest is Dr. Saundra Dalton-Smith, host of the I Choose My Best Life podcast, award-winning author of Sacred Rest, and well-known speaker and author coach. Saundra shares:
The difference in self-promotion vs. marketing evangelism
How to pitch yourself to the media on an ongoing basis
Why you should focus on building your email list vs. selling books as a media guest
How her Rest Quiz created in 2018 continues to grow her own list (250,000 to date)
Her favorite way potential guests pitch her podcast
Check out Saundra's Message & Method Accelerator (formerly Be Your Own Publicist):
https://kimstewartmarketing.com/saundra
Shownotes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
@drdaltonsmith
bookmarketingmania
I can't believe it's been a year already since I launched this podcast and today I'm sharing 7 lessons learned that I hope will help you on your journey (even if you're in the 'thinking about it' stage).
Plus, to celebrate I'm giving away three marketing strategy sessions. Tune in to see how to enter.
Connect on Instagram:
@kimstewinspired
bookmarketingmania
Resources mentioned on the show:(affiliate links may be included)ATR-2100 Microphone
Spark Media Christian Podcasters on Facebook
Christian Podcasters Association on Facebook
Today I’m thrilled to welcome my friend, Kent Sanders, author of The Artist's Suitcase: 26 Essentials for the Creative Journey, and host of the Daily Writer podcast, to the show.
We talk about:
- 5 ways to be generous to our author peers (from his "G is for Generosity chapter)
- His next two books releasing this fall (one self-published inspired by his podcast, and one on Elvis’ faith with Thomas Nelson)
- Why he credits his podcast for all good things that have happened in his business
- His Daily Writer membership club
Show notes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
@kentsanders
bookmarketingmania
Today my guest is my friend, Dr. Jen Bennett, host of the She Impacts Culture podcast and author of #BeWorthFollowing: How to Be Different and Influence People in a Crowded Social World.. Jen’s sharing five of the lessons in her book including:
- Be successful.
- Be different.
- Be real.
- Be fearless.
- Be social.
Show notes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
@drjenbennett
bookmarketingmania
I’m so thrilled to welcome my friend, Wren Robbins, Podcast Strategist, and host of both the Don’t Wing It and Friends of a Feather podcasts, to the show. Wren shares creative ways to use podcasting to market your book, both as a host and a guest, including:
- Advice for those hesitant to start their podcasts
- How to create a “set it and forget it” podcast
- What stands out in a guest pitch (and a super fun way she was just pitched) and how she vets potential guests
- How hosts and author guests alike can talk about books/title episodes in different ways
- Marketing and repurposing your episodes on Instagram
- Communicating with your listeners when you're taking a break
- and more... we don’t call this Book Marketing Mania for nothing!
Show notes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
@wrenrobbinscoach
bookmarketingmania
As an author, you know why you want to guest on podcasts, who your target listeners are, what topics you want to pitch, and where your target readers are listening.
So now the time has come to send that email pitch and get to serving listeners with the God-given message in your book.
In today’s episode, I’m sharing what to include in your email pitch (and what not to) and how to find podcast hosts’ contact info.
Show notes with links to resources heard on the show:
kimstewartmarketing.com
Podcast Pitching 101 Mini Course:
https://bit.ly/PP101forAuthors
Connect on Instagram:
@kimstewinspired
bookmarketingmania
Looking for podcasts you can pitch to be a guest on? I’m sharing some easy ways to find shows so you can get pitching even faster.
Show notes with links to resources heard on the show:
kimstewartmarketing.com
Podcast Pitching 101 Mini Course:
https://bit.ly/PP101forAuthors
Connect on Instagram:
@kimstewinspired
bookmarketingmania
Let’s dig into podcast pitching and talk about putting together your pitching strategy, whether you’re pitching yourself or outsourcing tasks to a virtual assistant or an intern.
By starting with a strategy, you’ll save you time when you start researching and pitching. There’s four parts to your pitching strategy:
- Your Why (pitching goals)
- Your Who (target listeners to reach)
- Your What (topics to talk about)
- Your Where (types of shows to pitch)
Show notes:
kimstewartmarketing.com
Podcast Pitching 101 Mini Course:
https://bit.ly/PP101forAuthors
Connect on Instagram:
@kimstewinspired
bookmarketingmania
Looking to market your book in new ways that bring joy to you and your readers?
My guest today is my friend, Yvette Walker, author of the devotional, “Whispering in His Ear: A Month of Joyful Conversations with God” and host of the Positively Joy podcast.
Yvette shares about:
- being open to God rerouting you to be closer to Him
- collaborating with others through podcasting, Instagram LIVE and the Clubhouse app
- tips on pitching yourself as a guest on her podcast and others
- her experience using Podmatch, a service for finding guests for your show and shows for you to guest on
- and more…because we don’t call this Book Marketing Mania for nothing
Show notes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
@positivelyjoypodcast
bookmarketingmania
The 3rd Annual Spark Conference for Christian Podcasters was earlier this month and I can’t wait to share my top 5 takeaways with you. These apply to you whether you are an author or blogger who hosts your own podcast, or are an author wanting to be a guest on podcasts.
Misty Phillip, founder of Spark Media, is amazing and I love seeing how she's walking out her calling in serving podcasters. It was hard to narrow my takeaways down to only 5. So I do share a bonus takeaway that honestly should have been #1.
And if you’re wishing you could have heard all the presentations, you are in luck! Misty has the video replays from the conference for you!
Plus, you can learn all about podcasting and network with other Christian podcasters inside the Spark Media Collective monthly membership.
Get all the scoop on the replays and membership here:
https://bookmarketingmania.com/spark/
Show notes:
kimstewartmarketing.com
Connect on Instagram:
@kimstewinspired
bookmarketingmania
Today my guest is my friend Amy Odland, who has been helping authors launch their books into the world since 2017. Her goal is always to make the launching process as organized and fun as possible for all involved.
We talk about:
- Why authors need a launch team and how soon to gather one
- How Amy got started supporting authors with book launches (and advice if you’d like to do the same)
- What all goes into managing a book launch team (you might be surprised by what we share)
- How to prepare your launch team in advance to avoid getting reviews rejected by Amazon (yes that is a thing!)
- and more…because we don’t call this Book Marketing Mania for nothing.
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
@amy_odland
bookmarketingmania
I’m thrilled to share an interview from two years ago where my PR mentor, Brittney Lynn, interviewed me for her Human Connection podcast.
I enrolled in Brittney’s Impact + Influence PR course a couple of years ago and had great success pitching my author clients to publications, especially by responding to journalists’ requests on Help A Reporter Out (HARO).
If you are thinking of pitching yourself, or your own clients, to the media, this episode is for you! We talk about:
- How to get started with PR
- Lessons learned pitching clients to publications
- What we both love about PR
- How Brittney’s course helped me land interviews and publication mentions for my clients
- And more…because we don’t call this Book Marketing Mania for nothing
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
@brittneyllynn
bookmarketingmania
Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge! Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS including:
- Advice for authors who worry “if I start talking about my book NOW, no one will buy it when it releases LATER”
- How to maximize the back of your book to build your email list and sell more books
- How podcast hosts can collaborate on one episode to air and market on both shows
- Using a Guestcast to share your interviews (you as a guest – genius -- see 33:00)
- His podcast host directory (w/ email addresses) for Patreon members
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
bookmarketingmania
I’m so thrilled today to welcome my friend and course student, Kristine Brown, to the podcast. Kristine is the author of two books including her recent one, Cinched: Living with Unwavering Trust in an Unfailing God.
Kristine joined my Podcast Pitching 101 mini course last year and I’ve been jumping for joy as she’s put her strategy in place and started pitching herself to be a guest on podcasts.
She's here to share 5 lessons she learned from her first 5 podcast interviews. If you have any questions or worries about pitching yourself like….
- How do I keep track of everything?
- What happens if something goes wrong with my tech?
- What if I mess up or wish I would have said things differently?
- How can I keep from getting overwhelmed by all that goes into podcast pitching?
Kristine answers them all!
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
@kristinebrownwriter
bookmarketingmania
Launching a book in 2022? Then you are in for a treat today!
My friend, Lindsey Hartz, marketing consultant and book launch strategist at the Hartz Agency, is my guest today. She shares all about:
- How to tackle the overwhelm and fear of book marketing
- How marketing differs (and is alike) between traditional and self-publishing
- When you should start outlining your marketing plan
- What only you as an author can do (not your publisher)
- How to build a community-driven launch team (long before you launch)
- Creative ways to get reviews even after your launch
- Lindsey's new "Ignite Your Book Marketing" group program for authors
Learn all about the Ignite Your Book Marketing group program at igniteyourbookmarketing.com.
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
@lindseyhartzcreative
bookmarketingmania
It’s hard to trust in what we can’t see at the beginning of a new year (not to mention year three of COVID). My guest today is all too familiar with this.
Courtnaye Richard is the author of Inside Out with Courtnaye, a 52-week devotional to help us grow from the inside out one week at a time. I couldn’t wait to have Courtnaye on to encourage us all as we grow in our walk with God, while he’s walking us through our book marketing plans. We talk about:
- How to strengthen your faith walk while waiting on God to move in your life (Courtnaye launched her book during our COVID shutdown)
- How to set boundaries to make time for self care when marketing your book
- How to connects and communicate with new readers (and what lead magnets have been effective for her)
- How she collaborates with other authors and features them in her online magazine
- How to pitch the media (and how she mentors authors through her agency)
Show notes at kimstewartmarketing.com.
Connect on IG:
@kimstewinspired
@insideoutwithcourtnaye
bookmarketingmania
Hey ya’ll, my friend Misty Phillip, founder of the Spark Collective of Christian Podcasters, invited members to share our favorite Christmas traditions and devotional thoughts on what Christmas means to us.
We pray this special episode blesses you!
On this episode you’ll hear from:
Misty Phillip - By His Grace podcast;
Wendie Pett - Visibly Fit podcast;
Lori Ann - The Unlovely Truth podcast;
Yvette Walker - Positively Joy podcast;
Jan Burt - Burt Not Ernie podcast;
Heather Creekmore - Compared to Who podcast;
Mischelle Saunders-Gottsch - The Altered Stories show;
Jeanne Terry - Say So with Jeanne podcast;
Erin Harrigan - The Hustle with H.E.A.R.T podcast;
Kim Stewart (me) - Book Marketing Mania podcast;
Doris Swift - Fierce Calling podcast;
Tina Yeager - Flourish-meant podcast;
Wendie Pett and Todd Isberner - Your Biggest Breakthrough podcast;
Shea and Michelle Watson - The Pantry podcast;
Connect on IG:
@kimstewinspired
bookmarketingmania
As you start thinking about your book marketing strategies for 2022, be sure to include speaking as one of them. There’s nothing like your ideal readers being able to hear and see your voice and your personality and make that instant connection with you.
I’m rounding up what some of my past amazing guests have shared about how speaking including Sarah Geringer, Ruthie Gray, Kathy Green, Christa Hutchins, Misty Phillip, Krystal Proffitt, Katie Reid, Barb Roose and me, your host, Kim Stewart.
We’re sharing about speaking at in-person events, hosting your own podcast, guesting on others’ podcasts, and speaking live with your ideal readers on social media.
Show notes at kimstewartmarketing.com to see the full episodes with my amazing guests that you heard from today.
Connect on IG:
@kimstewinspired
bookmarketingmania
Ever considered co-authoring a book? Or being a contributor to one?
My guest today is my dear friend, Jana Kennedy-Spicer, founder of Sweet To The Soul Ministries, author of Let Your Light Shine and the Sweet to the Soul Faith magazine. Jana has been rocking the author collaborations and content contributor teams.
Today Jana is sharing:
- How having co-authors and contributor teams become a built-in launch team for your books
- Her self publishing journey (25+ books, journals, devotionals, magazines in the past 6 years) + tips for those just starting
- How selling digital products on Etsy helps fund her ministry
- Plus our past journey launching traditionally published books together (+ shoutout to the authors we worked with) ... and more!
Show notes at kimstewartmarketing.com.
Apply to be a contributor for Sweet to the Soul:
https://sweettothesoul.com/content-submissionsConnect with us on IG:
@kimstewinspired
@jana_sweettothesoul
bookmarketingmania
Is your mind spinning thinking of all you want to do to market your book in the new year? Our to lists just keep getting longer yet our time seems to be getting shorter.
There’s so many things to do and sometimes we need to outsource so that we can focus on only what we can do, which is write our books.
So with that in mind, I wanted to interview one of my favorite gals, virtual assistant, podcast producer, and fiction author, Christen Krumm.
Christen and I met while we were both working behind the scenes for some of our favorite nonfiction authors who are also podcast hosts and happen to collaborate and contribute to each other’s content frequently. Shoutout to Ruth Schwenk, Tricia Goyer and Kristi Clover just to name a few.
Christen shares about her VA journey as well as lots of nuggets of wisdom for authors.
Show notes at kimstewartmarketing.com.
Connect with us on IG:
@kimstewinspired@christenkrumm#bookmarketingmania
Can we have it all? Can we be moms, wives, caregivers while we run our own businesses, write, and market our books? Can we do it all successfully?
Tune in as Shelley Tyson, host of the Cultivate Legacy podcast, shares how to create harmony between work and rest when marketing your books.
Show notes at kimstewartmarketing.com.
Connect with us on IG:
@kimstewinspired@cultivate_legacy#bookmarketingmania
Ever thought about turning your podcast into a book? I'm so thrilled that my guest today is my podcast coach, Krystal Proffitt, host of The Proffitt Podcast and author of Start a Binge-Worthy Podcast. She's giving us the scoop on how to do just that.
She's sharing:
- How to take the best of your podcast (and other content) and turn it into a book
- Why setting a launch date is so important when self publishing
- How to overcome your fears of ‘giving too much content away’ before your book releases
- Her genius idea for repurposing launch team activities into book promos
Show notes at kimstewartmarketing.com.
Connect with us on IG:
@kimstewinspired@krystalproffitttx#bookmarketingmania
If you are hoping to partner with a traditional publisher, you will most likely need a literary agent to represent you. They will be your biggest cheerleader throughout the contract and publishing process.
My guest today is Barb Roose, publishing agent at Books and Such, and the nonfiction author of eight books and Bible studies.
Barb is sharing:
- The advantages of having a literary agent if you want to traditionally publish your book
- Top four features that agents look for in a book proposal
- Ways to share that you are already connecting with your target readers
- Tips for preparing for an agent appointment at a conference to ease your anxiety
- Her author-to-author tips to help you keep going when the going gets tough
Show notes at kimstewartmarketing.com.
Free resource:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
Connect with us on IG:
@kimstewinspired@barbroose#bookmarketingmania
Are you a do-er like Martha, who we meet in the Bible in Luke 10? If so, you’ll love this episode with Katie Reid, author of Made Like Martha: Good News for the Woman Who Gets Things Done.
Katie's sharing:
- How she approached her book launch with a Martha mindset
- Her tips on planning your book marketing long before you think you need to (even if traditionally published)
- How hosting a podcast can allow you to keep sharing about your book (without always ‘talking about the book’)
- Her tips on podcast pitching (from a host’s perspective) even before your book is ready
- How her ministry to business mindset helps her make money to “do” even more book marketing
Show notes at kimstewartmarketing.com.
Free resource:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
Connect on IG:
@kimstewinspired#bookmarketingmania
It’s so easy to make comparisons when marketing our books.
“She’s” selling more books.
“She” has a bigger launch team.
“She’s” getting a lot more likes on her Instagram posts.
… and on and on it goes.
Today I’m thrilled to have Shannon Popkin as my guest. Shannon is the author of Comparison Girl: Lessons from Jesus on Me-Free Living in a Measure-Up World. She shares:
- What it means to build a platform that elevates Jesus
- What “me-free” living looks like in a “measure-up” world
- How to stop putting value statements on our differences (and what to do instead)
- What it was like launching a book with the world shut down
- Unique things she has done with her launch teams to cheer on participation
- Why she started her new podcast and her hopes for it
Show notes:
kimstewartmarketing.com
Free resource:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
Connect on IG:
@kimstewinspired#bookmarketingmania
Are you thinking of pitching yourself to be a guest on podcasts to market your book?
Whether you’re a blogger or podcaster writing your first book, or you’re an author ready to launch and share your message, guesting on podcasts is a great way to reach and serve new readers.
Today we're talking about service over selling when it comes to pitching yourself to podcasts. Podcast hosts aren’t looking for guests to come on and sell to their listeners. They are looking for guests who will serve their listeners.
So I’m sharing six ways to build relationships with podcast hosts before you send your pitch so they know you are a guest who will show up with a service over selling mindset.
Show notes:
kimstewartmarketing.com
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
Podcast Pitching 101 Mini Course for Authors
Connect on IG:
@kimstewinspired#bookmarketingmania
Are you overwhelmed by all the things to do to market your book, and especially how to pay for it?
Today on Book Marketing Mania, my guest Becky Kopitzke is sharing how you can earn book marketing money by selling digital products.
Becky is the real deal. She’s published several books and launched even more digital products. She is passionate about helping Christian communicators earn an income to help get their God-given messages out into the world.
On the show, Becky is sharing:
- How she discovered her skillset to earn money that contributes to her family income instead of draining it
- The different ways she makes money in her business (including selling digital products)
- Ministry to Business, the company she co-founded for Christian communicators
- How to create and sell digital products from your book or blog
- How an automated sales funnel makes you money while you sleep (or write or spend time with your family)
- Her Profitable Digital Products Method course to help you get started
- What's working now for her to meet new readers and market her book
RESOURCES
(affiliate links may be included - I only share products I use and love and know will bring value to your business)
Ministry to Business Guide:
https://bit.ly/BMMM2B
Show notes:
bookmarketingmania.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Today is #International Podcast Day, a time to celebrate the power of podcasts! It’s a great day to connect with fellow podcasters and to show your support for your favorite shows by leaving a review and sharing their episodes with your friends and followers.
On this episode I’m sharing:
12 of my favorite podcasts to listen to (and my favorite episode)
A shoutout to the Spark Network of Christian Podcasts (40 and counting)
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Don't you wish you could pick the brain of other authors to hear their tips and 'been there done that' marketing advice?
That's what you'll get today from my friend and guest, Sarah Geringer. Sarah is author of five books and Bible studies including her latest, Transforming Your Thought Life for Teens, available for preorder with bonuses!
Sarah is sharing:
- How she forms her launch teams + loves on them well
- How the idea of her new book, Transforming Your Thought Life for Teens came from popular request of her last launch team
- How she uses her analytics to identify the target readers that are following her
- How she discovers new podcasts with guests + builds relationships with them so she can share her books with their listeners
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Aren’t we all looking for “the best” way to market our books?
Nadine Mullings, founder and CEO of Nadine Mullings Marketing Agency, and the host of the Women Faith + Business podcast is my guest today. She's sharing:
- Her B.E.S.T. Marketing System (and strategies for each)
- Tips on making your book marketing fun
- What she thinks when she hears "blogging is dead”
- How she sees authors reaching new readers on Clubhouse (if audio is your jam)
- Her B.E.S.T. Marketing Planner to help you focus on 90 days at a time
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
What’s the difference between 'brand', 'voice', 'messaging' and 'copy' and why are they so important when marketing our books?
My guest, Lindsey Johnson, is a messaging strategist and copywriter for women business owners and today she's sharing:
- How your brand, voice, message, and copy all show up in everywhere you market your book
- How to discover your brand voice
- How knowing both your values and your readers’ values help you connect
- How to communicate with your readers without always saying “buy my book"
- Creative ways to get reviews that share the transformation readers get after reading your book
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Meet your readers where they are by sharing your message through podcasting. Whether that’s hosting your own show or being a guest on a podcast, it’s a powerful way to build your audience and share your message.
My guest today is Misty Phillip, author of The Struggle is Real: But So is God Bible study, host of the By His Grace podcast, and founder of Spark Media Ventures for faith-based podcasters. She shares about:
- How she first started recording her podcast at the She Speaks conference
- How she used her podcast to build her audience before her book launch
- Her shift in podcast topics from her first book to her second
- How authors can use a podcast to see if their book topic is resonating with listeners (a.k.a. your potential book buyers)
- Expert tips for starting and growing your own podcast
- How being a guest on podcasts can help you reach more readers (+ tips for pitching yourself)
- Founding Spark Media for Christian podcasters (annual conference, monthly membership, podcast network, and magazine)
- What’s on the horizon for podcasters
- How authors with a podcast are more more attractive to agents and publishers
Show notes:
kimstewartmarketing.com
Join the Spark Collective membership:
Spark Collective
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
No matter how you are marketing your book online, your target readers will be visiting your website to learn more about how you can help them.
What are the important components to include on your author website? How can readers quickly learn what you have to offer them? How can you refresh your current website to reflect your current brand and mission of serving your readers?
That’s what we’re talking about today with my guest Angela Bouma of Bouma Design. She shares about:
- Visualizing who you are and what you have to offer readers
- Different pages that authors should have on their website
- How the audience for your book page is different than your speaker page
- Importance of a call to action on every page
- Pros and cons of Wordpress, Squarespace, and Wix platforms
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Hey authors, ever have these thoughts about marketing your books?
My message doesn’t matter.
It has to be perfect.
I’m so not worthy.
It’s going to fail.
I’ll never do it as good as she does it.
It’s all out of my control anyway.
Oh goodness, marketing doesn’t come easy for any of us and we all approach it differently.
That’s why I invited my friend, Amy Wicks, to be my guest on the podcast. Amy is a faith-based Enneagram Coach, the author of two books including Should Christians Use the Enneagram? and host of the Simply Wholehearted Podcast.
She shares how each of the nine Enneagram types can overcome their book marketing fears.
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Kathy R. Green is the author of three books including Meet Me in the Valley: Walking With God Through the Low Places in Life. She’s also worked in the publishing industry for the past 10 years as a publishing consultant and acquisitions editor. Kathy shares what’s working now for her to meet new readers and what she wishes she’d known before marketing her books.
Kathy shares about:
- Making connections online and off
- Building relationships with target readers on social media
- Speaking in front of your target audience (in person or on podcasts)
- Importance of starting somewhere to show your readers that you genuinely care about them
- How she works with first-time authors as an Acquisitions Editor
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
With all the things to do to market your book, you may decide to outsource some of those tasks and projects. That’s why I invited my friend, Alyssa Avant, as my guest today.
Alyssa is an incredible Virtual Assistant herself, she trains and coaches new VAs, and she's the host of the The Virtual Assistant Advantage podcast.
In this episode, you'll learn:
- What a VA is and the types of book marketing tasks they can help you with
- What you can expect to pay a VA
- What to have in place before contracting with a VA
- What tools to use to communicate with a VA
- How to become a VA
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Instagram is one of the most popular social media platforms for authors to hang out on these days. But what if you don’t like recording the types of videos that Instagram is prioritizing these days?
What about posting pictures in the feed? What about Stories?
How do I engage with my current readers and find new ones?
You have questions. My guest, Ruthie Gray, has answers.
Ruthie is an online marketing coach for female entrepreneurs and host of the Authentic Online Marketing Podcast. She specializes in teaching relational marketing, specifically how to do it best on Instagram.
Ruthie shares all about:
- connecting authentically with your “ideal” followers (readers and book buyers)
- Balancing between posting and engaging
- Ideas for what to post other than “buy my book”
- Writing attention-grabbing captions in your posts
- How to use hashtags effectively both in your posts and to find new readers
- How to engage with podcast hosts on Instagram before sending a guest pitch
- Her client success stories of using Instagram to market their books
- Her new Reels training to help you get started with what’s working best right now
Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
CONNECT WITH US:
@kimstewinspired
@authenticonlinemarketingpod
bookmarketingmania
Podcast guesting is a great way to meet new readers and market your message. All you have to do is show up to serve.
We often hear authors guesting on podcasts right around their book launch. But maybe you haven’t written your book yet, or you launched your book months ago, or you’re launching courses or memberships to take your book readers on a deeper journey.
In this episode, you'll hear 9 ways guesting on podcasts helps build your author platform, long before and after your book launch.Show notes:
kimstewartmarketing.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Too much to do and too little time to do it?
That’s why I invited my friend, Christa Hutchins, to be my very first guest on Book Marketing Mania. Christa is a nonfiction author and Accountability Coach, and the absolute best at helping you prioritize your ideas, map out a doable plan and keep you accountable to moving forward on things you said you were going to do.
Christa shares how to:
- Capture and prioritize all your marketing ideas
- Evaluate your ideas against your pain points that keep you from marketing your book
- Create an actionable marketing plan customized to the resources you have
- Organize the ideas that don’t fit on your plan right now
- Stay accountable to doing what you planned to do
- Begin outsourcing marketing tasks to a VA
Show notes:
bookmarketingmania.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Let's get this party started with Episode 1. Yay!
What is marketing anyway? That's the topic of today's show, plus you'll get a sneak peek at what to expect on the show in the coming weeks.
Show notes:
bookmarketingmania.com
PDF:
9 Ways Guesting on Podcasts Helps Grow Your Author Platform
LET'S CONNECT:
@kimstewinspired#bookmarketingmania
Hey nonfiction authors, this podcast is for you to learn and share what’s working now to meet new readers, market your message, and make a bigger impact online.
I’m your host, Kim Stewart, a marketing strategist for authors. Join me every other Thursday as I share both solo episodes, and interviews with my friends to share their book marketing experiences with you.
You’ll hear from my go-to experts to teach you the latest and greatest strategies to help you market your message online.
You’ll also hear from nonfiction authors sharing their “been there done that” stories about what’s worked best for them to meet new readers and what they wish they had known before marketing their books.
And for those of you who put your faith first as an author, you’ll hear from friends who are mentors and coaches to help us keep our eyes on Jesus when marketing the message He gave us.
Connect with me:
Instagram: @kimstewinspired
Website: https://bookmarketingmania.com