Cannabis Marketing Live: Recent Episodes
Guillermo Bravo
We cover the latest marketing trends and strategies most effectively growing your cannabis dispensary, delivery service, or brand.
AI is no longer a distant concept; it is a present reality driving innovation and efficiency across industries. According to McKinsey, a staggering 82% of global companies are either using or exploring the use of AI within their organizations. Furthermore, Hubspot reveals that AI saves the average employee 2.5 hours per day, while 28% of business leaders have reported significant cost reductions thanks to AI integration..
Our speaker, Dr. Nathan Johnson, President & CEO of Verne Bio is here to show you how AI for cannabis businesses can transform your operations and elevate your customer experiences both in-store and within your organization.
In this webinar, you'll gain a comprehensive understanding of AI's relevance and impact in the cannabis industry, exploring its growth potential and how other retail industries use AI to boost their businesses. Learn how AI-driven personalized recommendations, virtual budtenders, chatbots, inventory management, AI supported marketing strategies, and other tools that can improve your overall customer's experience, streamline operations, and improve security with AI-powered surveillance and age verification.
We'll guide you through implementing AI in your cannabis business, from identifying needs and choosing the right tools to integration, training, and measuring success.
In this 60-minute webinar, you’ll discover:
- The top recommended AI Tools to use for cannabis businesses
- How to support personalized customer experiences, and data analysis using AI strategies.
- How AI can be used to reduce costs and streamline operational efficiencies
We are thrilled to share this journey into the world of AI with you. Integrating AI into your cannabis business isn't just about keeping up with the times—it's about leading the way to a more efficient, personalized, and secure future.
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Join us for an exclusive podcast episode featuring industry expert Mark Collins, President of Highly Capitalized, as we explore the strategies and insights behind becoming a B2B thought leader in the cannabis industry on LinkedIn. Learn how to optimize your LinkedIn presence, create valuable content, and engage effectively with your network to build your influence and credibility. Mark will guide you through the essential steps to establish yourself as a thought leader and leverage LinkedIn to drive business growth.
Whether you’re a B2B professional looking to expand your network or a company aiming to enhance your brand’s visibility, this podcast episode is a must-listen. Don’t miss this opportunity to gain actionable insights and learn from real-world success stories.
During our 60 min episode, you’ll uncover:
- Profile Optimization: Discover the key elements of a compelling LinkedIn profile, including how to showcase your expertise, highlight achievements, and improve searchability with relevant keywords.
- Content Creation: Learn what types of content to focus on, how often to post, and how to create a mix of articles, posts, videos, and infographics that provide valuable insights and solutions to industry challenges.
- Engagement Strategies: Understand how to engage effectively with your network by commenting on and sharing others’ posts, participating in LinkedIn groups, and responding to comments on your own content.
- Advanced Thought Leadership Tactics: Explore advanced strategies such as collaborations, networking, using LinkedIn analytics, and personal branding to enhance your influence and reach.
- Real-World Success Stories: Hear about real-world examples of professionals who have successfully become thought leaders on LinkedIn, and the strategies they used to achieve their goals.
Attendees will leave with practical strategies to optimize their LinkedIn presence, create engaging content, and build meaningful connections that drive professional growth. Join us and take the first step towards becoming a LinkedIn B2B thought leader.
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Join us for an exclusive webinar featuring industry expert Ryan Hunter, Chief Revenue Officer of Spherex, as we dive into the world of cannabis brand and product development. Learn how to navigate market trends, adapt to economic influences, and create products that resonate with your target audience. Ryan will share insider tips on crafting compelling brand narratives, mapping out the customer journey, and utilizing the fighter brand strategy to protect and grow your market share.
During our 60-minute session, you’ll uncover:
- Effective techniques for building and maintaining a strong cannabis brand.
- How to pivot your product offerings in response to market changes.
- The secrets behind successful fighter brands and how to implement this strategy without cannibalizing your main brand.
- Comprehensive brand marketing strategies tailored for each stage of the customer journey.
You'll learn practical strategies to enhance brand awareness, drive customer loyalty, and achieve sustainable growth in the competitive cannabis industry. Join us and take the first step towards transforming your cannabis brand.
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Want more great cannabis marketing tips?!
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In the digital age, where the battle for consumer attention is fierce, marketers are constantly on the lookout for strategies that not only reach wider cannabis audiences but do so with precision and relevance.
One such game-changing strategy is the utilization of cannabis lookalike audiences. Through advanced data analysis and machine learning algorithms, you can reach audiences that mirror the characteristics, behaviors, and demographics of your best customers.
Finding and engaging new audiences who mirror your customer base means they are more likely to buy your products, and serving ads to an audience that is ready to convert translates to more impactful, efficient, and effective ad campaigns.
Whether you’re new to lookalike audiences or looking to enhance your existing data and audience targeting strategies, you will walk away from this webinar with valuable data insights and the ability to forge deeper connections with new customers, setting the stage for sustained growth and more successful cannabis advertising campaigns.
During our 60-minute webinar, you’ll discover:
- What are lookalike audiences, and how are they created?
- How to build your ideal seed audience
- Best practices for creating compliant lookalike audiences
- How to layer lookalike audiences with other targeting strategies for improved advertising ROAS.
It only takes one hour to invest in your future! Watch the webinar and say goodbye to inefficient audience targeting.
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In the dynamic landscape of regulated marketing, precision and personalization are the keys to success. Enter the realm of advanced location-based cannabis marketing techniques that reshape how cannabis businesses connect with their audiences.
Whether you are interested in boosting brand awareness and prospecting for new customers around your store or targeting vast influxes of tourists for short-term revenue, location-based targeting techniques allow cannabis brands, retailers, and delivery businesses to deliver content and advertisements based on consumer geographic locations. How will that help, you ask?
- Increase store visits and sales by serving ads tailored to audiences interested in your products that live or work near your retail location.
- Boost short-term revenue and connect with cannabis tourists visiting your town from across the nation.
- Retarget consumers nationwide using look-back audiences of cannabis enthusiasts who attended a conference, sporting event, or music festival.
We’ll discuss these topics and more with Ted Montanus, Vice President of Global Strategy at MediaJel in our upcoming webinar. Ted is an experienced advertising technology and digital media professional. Specializing in strategic partnerships, business development, and sales, he also provides expert consulting services in retail and media.
Join us for an engaging webinar where we’ll delve into the incredible world of location-based cannabis marketing and the targeting and messaging possibilities available using geo-targeted technology.
During our 60-minute webinar, you’ll discover:
- The differences between geofencing and geoframing, plus campaign strategies that increase revenue.
- Radius Targeting, Competitor Targeting, and Landmark Targeting strategies and the enticing offers we recommend using.
- How to create finely tuned audience segments by combining location data with demographic insights to ensure messages resonate.
In an era where personalization is paramount, learn to engage with consumers ready to purchase using messaging tailored to their geographical location and browsing behavior. Save your spot, and we’ll show you how!
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Join Andrew McGraime, Founder of Canna Direct Mail, as he shares insights on how his company hypertargets 21+ cannabis consumers with both direct mail and digital touchpoints. He’ll uncover his secrets for designing effective creative, tracking campaign touchpoints, and helping dispensaries leverage their first-party data.
Whether you’re a dispensary looking to expand your customer base or a cannabis brand seeking to elevate your local strategy, this webinar is a must-attend event. Don’t miss your chance to join the “Mail High Club” and learn how Andrew achieves remarkable results for his clients with cannabis direct mail campaigns.
During our 60-minute webinar, you’ll discover:
- Secrets for driving brand awareness and loyalty through direct mail initiatives.
- Launch a multi-channel marketing strategy that spans direct mail to digital.
- Don’t make these direct mail marketing mistakes – we’ll dish the details
Attendees will gain valuable strategies for crafting compelling campaigns, tracking touchpoints, and leveraging first-party data. Whether seeking to expand customer bases or elevate local strategies, this webinar offers actionable techniques to achieve tangible results.
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In today’s rapidly changing business landscape, the imperative for regulated companies is clear: harness the power of data analytics or risk falling behind.
Failing to gather customer data, or worse, not knowing how to properly utilize it is a critical misstep for businesses in regulated industries like cannabis, CBD, or alcohol. Don’t let your competition outpace you!
There’s a growing need for cannabis and alcohol businesses to expand their data scope beyond basic demographic info — phone numbers, emails, and purchase history — with consumer behavior datasets to provide a more nuanced understanding of customer preferences. Cannabis customer data enrichment or second party data enrichment services can elevate your customer data from merely informative to truly insightful.
Generating a more enhanced view of your consumers allows companies to better target cannabis and alcohol consumers who are actively seeking specific products or services, amplifying the return on investment for advertising campaigns and dramatically enhancing the customer experience.
During the webinar, you will learn:
- What customer data enrichment is, and why it is important
- How CRM data enrichment improves customer experiences and real-world use cases you can implement today!
- How to select and vet data enrichment companies and tips for determining data quality
Learn how to deliver truly exceptional cannabis customer experiences that improve the ROAS of your display, paid search, and SEO campaigns. The modern business environment demands a sophisticated approach to data analytics and customer engagement. Don’t get left behind!
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What Is MOF and Why Is It Crucial in Cannabis Marketing?
The middle of the funnel, often referred to as MOF, is a crucial stage in the buyer’s journey and a point where many cannabis businesses fall short. You may have successfully driven traffic to your webpage, but what happens next? What are you offering prospective customers when they land on your site? Is it easy to navigate and make a purchase? How are you nurturing visitors if they leave?
The MOF is where trust is built by establishing deeper relationships with audiences that have shown interest in your brand. This is the essence of a strong MOF cannabis marketing strategy. By ensuring your website easily highlights your products or services, provides trust-building content, and creates a sense of urgency, you can propel visitors to take the next step in their buyer’s journey, boost sales, and keep customers loyal.
In our webinar, Angela Pih, Marketing Innovator / CMO / Brand Storyteller, walks you through high-impact mid-funnel marketing strategies for cannabis businesses. These strategies aim to improve conversion rates, reduce cost per acquisition, and create seamless customer journeys that result in more complete and satisfying customer experiences.
During the webinar, you will learn:
- How to build deeper relationships with your audience segments and propel them to purchase
- Top KPIs to track for optimizing your MOF cannabis marketing strategy
- Where most cannabis businesses fail in what is mid-funnel marketing
- Advertising tips for retargeting customers who have engaged with your content
Why Is Building Trust Important in Cannabis Mid-Funnel Marketing?
The middle of the funnel is a make-or-break stage for cannabis businesses. It’s not just about driving traffic to your site; it’s about what you do with that traffic once it’s there. From easy navigation to compelling offers, every element should be designed to build trust and guide prospective customers closer to making a purchase.
So, are you ready to transform your mid-funnel marketing strategies and elevate your cannabis business to the next level? Join us!
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Think of third-party data as the rocket fuel that can supercharge your cannabis marketing strategies and decision-making—giving you the upper hand in an industry that's getting more competitive by the day. But hey, we get it—navigating the murky waters of cannabis data compliance and data privacy can be a real buzzkill.
Join Matt Taverna, Data Guru, and Principal at Statara Solutions to master the ins and outs of cannabis data compliance, data governance, and privacy. You will walk away knowing how to use third-party data like a pro to maximize your marketing impact while minimizing risks.
During this must-attend webinar, you'll explore:
- Navigating Compliance and Privacy: Understand the legal landscape, and how to vet third-party data partners for compliant practices.
- Building Trust Through Transparency: Learn how transparent data governance policies can alleviate consumer concerns and foster trust in the cannabis market.
- Responsible Data Practices: Gain insights into sourcing data ethically, securing storage, and empowering consumers to make informed decisions about their privacy.
By the end of this comprehensive webinar, you'll walk away with a 360-degree understanding of how to navigate the increasingly intricate world of cannabis third-party data and how leveraging data compliantly in marketing campaigns can foster trust and lay the foundation for long-term consumer relationships.________________________________________
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Welcome to the future of cannabis retail customer experiences, where dispensary visitor engagement and brand loyalty are not just buzzwords but the cornerstones of a successful business.
Specializing in creating immersive in-store experiences and innovative cannabis retail displays that captivate visitors from the moment they walk through the door not only results in customers purchasing more than initially intended but also increases brand loyalty. According to an Adobe study, well-designed customer experiences can increase basket sizes by up to 60%.
In today's rapidly evolving retail landscape, the pressure to differentiate has never been more intense. That's where Jonathan Black, CEO of Say Hi ( Cheech and Chong) steps in, bringing a proven track record of transforming ordinary retail spaces into extraordinary experiences.
During this week’s webinar, we will hone in on the details for creating engaging, and immersive spaces to deliver experiences so unique and memorable, that dispensary visitors won't just be impressed—they'll become your biggest brand advocates.
During this 60 min webinar, you’ll learn:
• The Importance of Customer Engagement
• How to Build Brand Loyalty Through Immersive Experiences
• Differentiating Your Brand in a Competitive Market
Why settle for the status quo when you can revolutionize your retail space and build a community of loyal customers? Strengthen relationships with your retailers and help make their store a destination turning customers into brand advocates.
Join us on this exciting journey and unlock the untapped potential of your cannabis or CBD brand.
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Can you think of a time you went out on the town and didn’t have a drink in your hand? With the rise in popularity of non-alcoholic beverages and bars, cannabis drinks are poised to shake up the beverage landscape.
Cannabis bev companies have made leaps and bounds in the past few years using nano-emulsification technology to create more consistent dosing and better tasting, fast-acting products.
Non-combustible products will pave the way for newcomers and offer a more socially acceptable way to enjoy the benefits of our favorite plant. After all, it is the fastest-growing product segment. (BDSA noted that cannabis beverages had 64% growth last year and 27% growth quarter over quarter.)
But with only 1% of consumers claiming cannabis drinks as their preferred method of consumption, there is no doubt this product segment has a long yet promising road ahead.
Joined by Ave Miller, Co-Founder of Uncle Arnies, and Rodney Boast, Co-Owner and COO of Ray’s Lemonade, to give the lay of the beverage land and discuss the hurdles this product segment has yet to overcome, how retailers can better support brands, and how startups will hold their ground against big beverage giants. So join us and get an insider view of what it takes to build a cannabis beverage brand and the loyal customer base required to drive revenue.
During the webinar, you will learn about:
• Low dose vs. high dose - what will be successful in the long-term
• Shifting buyer mindsets and consumer education programs
• Why retailers should end the “gas station model” and shift to an authentic retail experience
• Raising $ in the current economic climate
Gain more insight into the trajectory of the cannabis beverage market and save your free webinar spot!
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Unlock the Cornerstone of Cannabis Marketing: The Power of First-Party Data
Are you ready to turn your cannabis business into a customer magnet? Imagine having a crystal ball that tells you exactly what your customers want, when they want it, and how they want it. Well, you don’t need a crystal ball—you need cannabis first-party data. This goldmine of information, harvested directly from your customer interactions, offers you an unparalleled view into their behaviors, preferences, and buying habits.
How First-Party Cannabis Data Enhances Customer Engagement
With this level of hyper-personalization at your fingertips, you’re not just improving customer engagement—you’re skyrocketing it. Think beyond generic product recommendations and promotions; we’re talking about tailor-made experiences backed by data-driven cannabis marketing techniques that make your customers feel like you’ve read their minds. The result? Higher conversion rates on cannabis advertising campaigns, increased customer loyalty, and a competitive edge that sets you apart in the crowded marketplace.
Join Matt Taverna, Principal at Statara Solutions, as he unravels the best practices for collecting and leveraging first-party data. Learn how to turn these insights into real-time, impactful decisions that can transform your business from just another option to the go-to choice for consumers. In today’s cutthroat cannabis industry, knowing your customer isn’t just a nice-to-have—it’s the linchpin of your success.
This webinar will explore three critical ways you can—and should—be using your cannabis customer first-party data to drive engagement and increase ROI.
During the webinar, we’ll cover:
- Understanding the value of first-party data in the cannabis industry
- Enhancing customer engagement through personalization
- Increasing ROI with data-driven decision-making
Ready to elevate your business to new heights? Your future in the industry starts with the data you already have. Don’t let it go to waste. Join us.
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Are You Ready for Cannabis CPG International Expansion?
The worldwide cannabis market achieved a valuation of USD 28.06 billion in 2021 and is forecasted to reach an impressive market size of USD 197.75 billion by 2028. Are you prepared to take your cannabis consumer packaged good (CPG) company to the international stage?
Join Us for an Insightful Webinar on Cannabis Global Expansion
We invite you to a 60-minute webinar with Jamie Pearson, International Strategic Management Consultant at the New Holland Group, where we’ll delve into the essential international expansion strategies for successfully growing your cannabis CPG business in different countries. From market research and localization to distribution and marketing, we’ll guide you through the key considerations that will empower you to conquer new markets with confidence.
Who Should Attend?
Whether you’re a seasoned entrepreneur or just beginning to explore international cannabis business expansion opportunities, this webinar will provide you with actionable insights to drive your global expansion forward.During the webinar, you will:
- Develop a Comprehensive Business Plan: Learn how to set clear goals and milestones for international expansion.
- Tailor Your Products: Understand how to adapt your cannabis products to meet local preferences, cultural idiosyncrasies, and local regulations.
- Navigate Cannabis Regulations: Get insights into local cannabis and CBD regulations, import/export requirements, and compliance.
- Build a Global Team: Discover how to assemble and manage a team that can execute your international expansion strategies effectively.
Your journey to international success starts here.
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Are you a cannabis marketer seeking to enhance your brand’s online presence and reach a wider audience? Join us for an insightful webinar where we dive into the world of Instagram Threads, exploring what cannabis marketers should know about this brand-new platform.
Joined by Eman Abdou CEO of Blunt Creative Inc, we’ll explore how cannabis businesses can effectively utilize Instagram Threads to engage their audience, cultivate brand loyalty, and drive organic growth. We’ll also uncover the limitations and provide expert guidance on how to navigate these challenges. Learn to harness Threads’ strengths while circumventing its weaknesses to build a robust and impactful social media strategy for your cannabis business.
Moreover, as marketing budgets are scrutinized, we’ll help you decipher the strategic balance between investing in a robust social media strategy and building an effective SEO strategy. Unravel the quandary of when to prioritize one over the other, ensuring optimal returns on your marketing investments.
During our 60-minute webinar, you’ll discover:
- The unique Thread features that can bolster your cannabis brand’s presence.
- Actionable tactics to foster community interaction, and cultivate brand loyalty through compelling Threads.
- Expert advice on when to prioritize a social media and when to invest in SEO.
Join us for this engaging and informative webinar as we equip you with the knowledge and insights to unleash the power of Instagram Threads and how to incorporate it into your cannabis social media marketing strategy.
Secure your spot now and take your cannabis business to new heights in the digital realm!
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Are you still relying solely on first-party data to drive your marketing campaigns? If so, it’s time to challenge the status quo and embrace the power of second-party data.
Join us for a webinar that will shake up your marketing strategy and show you how to utilize cutting-edge data, analytics, and communication technologies to discover innovative channels for growth, boost sales, captivate audiences, and advertise with precision.
During our session, we’ll hear from data and CPG expert Matt Taverna, Principal at Statara Solutions, a full-service data, analytics, public affairs, and marketing firm, about leveraging second-party data to create targeted and effective marketing campaigns that capture the attention of compliant audiences.
We’ll explore the business side of data, discussing how to collect data compliantly and the use cases for leveraging each data type in your marketing and advertising campaigns.
What You'll Learn
Whether you’re an entrepreneur or simply interested in learning more about leveraging data for marketing purposes, you won’t want to miss this webinar.
During our 60-min webinar, we’ll cover:
• How to obtain second-party data from trusted data sources
• Strategies for scaling your business using data-driven marketing tactics
• How to keep your campaigns 21+ compliant with DemoGraph
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It’s fair to say cannabis and social media have had their share of ups and downs over the years. With social media advertising off limits for most and profiles getting shut down left and right without warning, it has been difficult to leverage social as a true revenue driver for cannabis businesses. Until now…
Twitter is welcoming cannabis and CBD companies with open arms. With a recent change to their advertising policy for cannabis, free range for cannabis-related hashtags, and more ad changes on the horizon, cannabis businesses need to get focused bc Twitter is poised to be the new B2C platform.
During this week’s webinar, we are joined by Elizabeth Udell, Cannabis Social Media, and Content Consultant, to discuss how cannabis businesses can meaningfully leverage Twitter to create engaged cannabis communities.
During our 60-minute webinar, you’ll discover:
• What the future holds for cannabis businesses on Twitter
• How helpful are Twitter advertisements
• What tools should cannabis businesses be leveraging to increase engagement
• Why cannabis companies should turn to Twitter to build DTC relationships
Join us!
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Attention cannabis businesses, have you considered how new research findings about the benefits or potential downsides of cannabis consumption will impact your business strategy, investment opportunities, and product development?
As the cannabis industry continues to grow and evolve, it's crucial for businesses to stay informed and up-to-date with the latest research to succeed. This week we are joined by industry expert and CEO of EndoCanna Health, Len May, to discuss the science of cannabis and how businesses can stay agile with product development and marketing strategies that maintain regulatory compliance as new research findings are released.
Len built his business around personalized cannabis therapeutics based on DNA sequencing for individuals to improve product efficacy and make cannabis experiences more enjoyable. Personalized medicine is important for drug efficacy, and understanding genetic predispositions can help to avoid negative experiences when using cannabis products. Knowing how different cannabinoids affect the body can help consumers avoid triggering negative epigenetic expressions, such as paranoia, and help companies to develop products better suited to their objective or claim.
During the webinar, you will learn about:
• The physiology of cannabis: how different varietals affect the body, dosage, and outcomes
• How businesses can use research developments to create products tailored to consumer preferences
• How research can influence investment decisions in the cannabis industry
Join us and dig into Len’s journey with DNA sequencing and stay informed about the latest cannabis research for businesses to succeed in this rapidly evolving industry. Save your spot!
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Welcome to our podcast celebrating the women who are blazing a trail in the cannabis industry! Join us as we sit down with 2 successful female entrepreneurs who have built thriving businesses in this exciting and rapidly evolving space. We'll explore their journeys, hear about the challenges they faced, and discover how they turned their dreams into reality.
Meet Tanya Griffin CEO of oOYes | Uh Huh Honey | Water + Trees, and Kyra Reed Founder and CEO of Women Empowered in Cannabis.
But it's not just about the personal stories. We'll also dive into the business side of the cannabis industry with female entrepreneurs, covering topics like funding, marketing, and regulations. We'll explore how these women are standing out in a crowded and male-dominated industry.
Scaling a business is never easy, and the cannabis industry presents unique challenges and our guests will share their strategies for scaling their businesses, the lessons they learned along the way, and the challenges they overcame.
So whether you're a female entrepreneur in the cannabis industry or just curious about this exciting and rapidly evolving space, join us for insightful conversations and inspiring stories.
During our 60-min Webinar we will cover:
• Get an exclusive peek behind the curtain as our guests share their raw and unfiltered journeys to success, from facing daunting obstacles to achieving their wildest dreams in this fast-paced and ever-changing industry.
• We’ll cover a range of business topics relevant to the cannabis industry, including funding, marketing, and scaling strategies employed by successful female entrepreneurs.
Tune in to hear a lively and inspiring conversation and learn from successful female cannabis entrepreneurs who are standing out in a crowded and male-dominated industry.
Ah, the mystery of cannabis brand loyalty. Have you ever wondered why some people just can’t resist buying their favorite cannabis products over and over again? It’s all about psychology!
The quality of a cannabis brand’s products and services, packaging, and advertising all come together to form a consumer’s perception of the brand. But let’s not forget the emotional connections. Brands that make consumers feel warm and fuzzy inside through their values, personality, or story have a better chance of winning over hearts and minds.
Consistency is key, too. If a brand consistently delivers the goods, consumers are more likely to trust them and keep coming back. And who doesn’t love a positive buying experience? Treat your customers right, and they’ll keep coming back for more. All of these psychological factors combined can make for a pretty powerful brand-loyal following.
This week we are joined by CPG Branding Expert, Consultant, and Author, David Paleschuck as he digs into the psychology behind cannabis branding and how to amplify your brand to engage more customers.
During our 60-minute webinar, you’ll discover:
- The 14 cannabis brand archetypes and how to target them
- Consumer need states and consumption rituals you need to understand
- Why consumers align with brands and how that can evolve over time
Join us, as we explore why consumers align with brands and how that can evolve over time. Don’t miss out on this opportunity to take your cannabis branding to the next level!
With cannabis projected to grow steadily toward $55 billion by 2026, the industry is ripe with opportunity. So why are brands left wondering how to catch the eye of cannabis buyers and get their cannabis, CBD, or ancillary products onto shelves?
Cannabis buyers have no shortage of eager brands lining up for a shot at those precious inches of shelf space; if you want to make it to market, you’ll need patience and a plan of action to get your brand in front of dispensary purchasing agents.
We brought in 2 experts to walk you through the brand preparation required for shelving consideration, tips for popping onto a buyer’s radar, and the leg work it takes to get into stores.
Save your free spot and tap into the tried and true experience of social impact entrepreneur Anthony Alegrete, 40 Tons Co-Founder and COO, and C3 Industries Cannabis Buyer Joshua Smith.
During the webinar, you will learn:
- Tips and tricks for getting your brand into the hands of cannabis buyers
- Knowing your market, how your brand falls into the competitive landscape, and where to get the data to prove it
- How to create brand demand, make noise in the industry, and get cannabis consumers talking
If you want to get onto retail shelves and stay there, you don’t want to miss this candid conversation.
Who better to tackle the customer journey model than Peter Kasper from Terpli.io? He literally built the tech to facilitate engaging web interactions and educate cannabis customers about the variety of products on the market and their many effects.
During today's webinar, we will learn how to hand the cannabis customer the reigns to reveal their desires and buyer behaviors, so you can create valuable marketing touchpoints that increase revenue and keep your customers coming back for more.
During the webinar, you will learn how to:
• Map out the cannabis customer journey and build engaging, educational brand interactions
• Convince customers that your products are the best solution for their needs.
• eCommerce customer acquisition and retention strategies
Understand your consumers better, build out touchpoints that solve their pain points, and create better customer experiences for your cannabis consumers join us!
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Cannabis consumption lounges are popping up all over the USA, not only providing a safe, fun environment to light up in but normalizing cannabis use across the nation. It’s about time!
Running a consumption lounge has similarities to operating F&B business and there are a few nuances that you will want to prepare for, like equipment rentals, clean up, ensuring customers aren’t over served, and even putting on live events.
Not every license operates the same though, some consumption spaces are BYOW, some sell products, others are hotels with smoking friendly rooms. During this webinar we will dive into the retail strategies lounges must consider with current licensing plus a glimpse into what the future holds for normalizing mainstream cannabis use and how public spaces can be transformed to make space for safe consumption.
Joined by cannabis consumption lounge expert Maha Haq will walk us through retail mixes, budtender training, expansion strategies, compliance, and in-store and eCommerce buyer journey experiences.
During the webinar you will discover:
- How retail and product assortment strategies differ between dispensaries and consumption lounges
- Putting together a winning consumption lounge team: Budtender and server education programs
- The restrictions you need to prepare for, and what NOT to do when opening your lounge doors.
- How cannabis brand products must evolve to be served at a consumption lounge.
Learn how to prepare your business and staff for this green business venture and join us if you are considering opening a public sesh spot in your town.
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While much of the population is still scratching their heads over how to access the metaverse, this new frontier is already attracting some of the biggest mainstream brands on the planet. Stores, meetup spaces and branded experiences are popping up all over virtual reality, but, are cannabis businesses ready to light up this space?
There are massive crossovers between gamers and cannabis audiences, and with over 400 million metaverse monthly active users and an estimated market size of over $38.5 billion, understanding the space and what’s possible could greatly benefit your cannabis business before meta real estate becomes unaffordable
This week, we are joined by award-winning marketer Wes McQuillen, Principal at ALTER Strategies, as he sheds light on the platforms, currencies, strategies, and metrics cannabis businesses need to know to build an engaging experience for their digital customers. We’ll start with understanding what your target audiences enjoy about virtual reality, the events and experiences they are interested in, and how you can make it affordable.
During this webinar you will learn:
• How to create the kind of experiences that align with target audience personalities and the events they love: DJ sets, art shows, night clubs, meetups, etc.
• How brands can use NFTs for direct relationships with customers, plus the best beginner wallets.
• How to connect social platforms like instagram with virtual meta experiences
• What cannabis brands shouldn’t spend money trying to build in the metaverse (for now, anyway)
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Cannabis events are a must in our regulated industry. They allow you to showcase your brand to new customers, make industry connections and provide endless inspiration for brand expansion.
After the trade shows wrap up and in-store samples all handed out, how are you planning on nurturing your target audience? This week, we are joined by Tara Falk, Founder at Aim & Fire whose experience as an Event Producer and Experiential Marketing Consultant will provide structure and guidance for cannabis brands and retailers to take charge of their events and future relationships so customers feel valued before, during and after an event.
During this webinar you will learn:
• How to set up your in-person event to capture and leverage first party data for a full funnel marketing approach
• Customer appreciation tactics that keep consumers loyal
• How to create long lasting relationships with the budtenders that sell your products
• Guerrilla marketing tactics your brand should implement today
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With our 7 cannabis holiday marketing strategies you can attract new shoppers, re-engage latent customers, and capture those impulse buyers with exciting, personalized engagements that increase average order sizes and tempt customers with shiny new product suggestions.
Joined by Lisa Buffo, Founder and CEO of the Cannabis Marketing Association we will bring a marketing strategy home for the holidays that keeps everyone fired up and coming back for more.
During the webinar you will discover:
• 7 essential holiday eCommerce tactics you need to implement today
• Help shoppers fill their carts early with curated lists, product recommendations and gift guides.
• How to keep the opportunities going and nurture your holiday shoppers into loyal repeat customers.
Keep the magic of the holidays going well into the 2023 and join us!
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Strong C-Suite alignment between the CMO and CFO has been demonstrated time and again as a key indicator of success in high growth companies. It’s time to join forces, but first, you have to ensure you are focused on the same growth metrics.
Although seemingly two sides of the same coin, historically, it was difficult to translate marketing campaigns into financial gains because of the lack of data and analytics. As marketing and analytics channels have evolved, it is easier than ever before to unite executives and work together to invest in channels that drive growth and revenue.
This week we are joined by Founder of BKLY & CMO of Pleasantrees, Jim Ansty, and Fractional CFO Darren Gacicia to dive into the details of how these two officers can cultivate a strong working relationship and align on marketing performance metrics that drive revenue growth.
During the webinar you will discover:
- How to identify the disconnects that occur between CFO and CMOs and restructure the conversation
- Step-by-step outline for setting up a marketing plan that will shift your CFOs perspective on marketing investments
- Determining the marketing channels and tactics that best drive and support quarterly CFO goals.
This is one webinar you won’t want to miss!
If you’ve heard it once, you have heard it a million times. Budtenders are the gatekeepers to cannabis brand products. Winning over and educating a rotating door of frontline brand experts is tougher than it may seem and with the average retailer carrying a thousand Skus per store you have to get creative with your cannabis retail training tactics.
Make sure you are educating budtenders and connecting with your target audiences so you can establish a brand presence and create meaningful experiences for potential customers.
Luna Stower, Chief Impact Officer at Ispire Vape, Dope Hardware will be guiding us through a winning training program for budtenders and her top tips for creating strong communities of cannabis consumers.
During this webinar you will learn:
- Step by step market entry strategy for cannabis brands
- Budtender incentivization and relationship building action plans
- The secret to building a cannabis community that consumers actually want to be a part of
Budtenders are your outside sales extension - what they like they will sell. Are you creating relationships that last, or producing enemies of your grass?
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Making your cannabis brand great is about more than quality products and good service, it’s about providing an experience they can’t get anywhere else. With so many brands to choose from, what keeps your branding competitive as industry trends evolve? How can your brand find its “voice” and speak to customers?
Branding expert, consultant, and author, David Paleschuck, joins us to share tips from his bestselling book, “Branding Bud: The Commercialization of Cannabis”. Tune in as we analyze the current landscape of the cannabis world and provide tips on how to differentiate your brand from the competition.
During our 30-minute webinar, you’ll discover:
- How to understand your customer base and target their individual needs
- Ways to highlight your business’s unique personality
- How to develop and scale your brand identity
Don’t miss out on this opportunity to get exclusive branding advice from an industry expert!
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It's normal for customers to churn in any business, but when you see your retention metrics in a free fall, it's hard not to feel the sting. Stats show that customers who repurchase can account for up to 65% of company revenue, and with new customer acquisition costing five times more than customer retention, it pays to keep your cannabis customers happy.
There are massive opportunities for cannabis businesses to create customer re-engagement experiences that translate into sales. During this week's podcast, we are meeting with Andrew Watson, CEO and Co-Founder at Happy Cabbage Analytics to discuss how to segment and activate your company's first-party data to create full-funnel cannabis customer retention strategies that put more cash into your pocket.
We will cover reactivation, advocacy, deal, and subscription-based re-marketing strategies that integrate programmatic, email, and SMS marketing channels to help you reach and interact with your customers in a personalized and meaningful way.
We are even going a step further and bringing you the data comparison reports for latent customer re-order rates and average order sizes that were captured on four channels: in-store, on cannabis websites, via Weedmaps, and by MediaJel's Programmatic Display Ad campaigns. We'll show you the data behind the channels with the highest recapture rates and increased average order sizes.
During this webinar, we'll cover:
- Four must-have customer re-engagement strategies that bring high-value customers back through the door.
- Which KPIs to track and measure with your team, and how to predict cart abandonment
- See the data: How programmatic display ads crush Weedmaps recapture rates, average order sizes, and order frequency.
Join us and gain deeper insights into your customers so you can leverage first-party data to re-engage high-value cannabis customers and create memorable brand experiences.
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Low sales, stagnant growth, and competition gaining market share? It sounds like your cannabis brand needs a better unique proposition.
If you’ve tried hiring cannabis influencers to boost your reputation, experimented with loyalty programs and in-person events, put money into ad campaigns, or even completely rebranded your business and still haven’t seen any major wins… Your brand may be missing the mark with your unique differentiator.
This week we are joined by the one and only Brett Puffenbarger, Cannabis PR and Marketing Advisor, Consultant, and Strategist, to lay cannabis brands on the line and discuss how a truly unique differentiator can amplify your brand’s core DNA and add value in the eyes of consumers.
During this webinar, learn how to:
- Inspire customers, increase brand loyalty and learn how to create experiences that connect people to your culture.
- Distill your brand message so budtenders and consumers can easily recall it.
- Tips for sidestepping mistakes cannabis companies make when implementing a differentiation strategy.
Ensure your target audience can pick your brand out from the crowded cannabis shelves and gain the market share you need to succeed and join this week’s webinar.
If your cannabis consumers left wondering why they should care about your brand, don’t miss this webinar.
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More and more dispensaries are offering delivery. So how can you differentiate your delivery service and get your ads right in front of potential customers?
If you’re ready to stand apart from the competition and connect with more people in your delivery zone, tune in to learn about the easy advertising campaigns you can get off the ground fast.
Building a core customer base is hard enough without advertising regulations and a saturated market. So how can you reach the people most likely to buy from you and convince them to place their first order?
Thanks to Covid, the delivery landscape has changed. With more people feeling comfortable ordering cannabis online and states relaxing delivery rules, in-home cannabis delivery is becoming more common.
Unfortunately, that also means there’s more competition.
If you want to actively target individuals within your delivery zones and convert them into customers, you need to get your advertising strategy into high gear!
Join us for our latest webinar where we’ll clue you into the types of campaigns you should be running and how to get them launched fast.
During our 30-minute webinar, you’ll learn:
- How targeting increases the effectiveness of your ads and leads to better returns
- The strategies you can use to make each of your advertising campaigns more effective
- The easiest way to get ads in front of potential customers fast
Don’t let your competitors dominate the market—learn how to make a splash with these targeted ads.
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Success starts with careful planning. For a dispensary, that means having a thorough business plan that showcases your knowledge of both the industry and running a business. Are you ready to take on the challenges? Join us as we cover the crucial steps you need to follow to build a winning dispensary business plan.
Make an impression with a business plan that highlights all the unique points of your dispensary while showcasing everything potential investors want to see.
Stop procrastinating—dive right in with our ten steps for creating a winning dispensary business plan.
During our webinar, we’ll spell out everything you need to think about when crafting a comprehensive business plan to truly captures the essence of your vision and speaks to investors.
You’ll learn:
- The key components your dispensary business plan needs to include
- Surprising pitfalls to avoid when launching a business in the cannabis industry
- When to toss out your plan and pivot to take advantage of an opportunity
Don’t put your dream of running a dispensary on the back burner any longer—watch now and say yes to success!
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Is there an app for that?
If you can’t keep up with the millennial and Gen Z’s preferred communication channels your cannabis business will get left in the dust.
With cannabis delivery, seamless omnichannel shopping experiences and top-notch customer service should be your top priorities. But how can you build brand loyalty and increase communication with your consumer base via a mobile app?
Tymber COO, Kyle Dukes joins us to lay the groundwork for building and marketing a compliant cannabis mobile application and the marketing tactics used to gain mass app adoption in your area.
During this webinar you will learn:
- The benefits and drawbacks of building a native mobile cannabis app
- Must-have features your cannabis app should include
- How to get your app approved and stay compliant
- If you build it, will they come? Go to market strategies that increase app downloads
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Leverage Display Ads to Reach Your Target Audience
Show up right where your customers are. With dispensary programmatic advertising, you can get your ads on the websites and apps that your customers love. Plus, getting started is easy. Join us to learn which campaigns you need to launch ASAP!
Tackle all of your advertising concerns with dispensary programmatic advertising.
Compliant ads? Check.
Extensive customer reach? Check.
Real-time reporting? Check.
With programmatic advertising such as display ads, you can easily reach people interested in cannabis on their favorite websites and apps. This week, we’re diving deep into this type of advertising so you can uncover the potential of one of the most common ad types and harness it to score more customers and sales.
During our 30-minute webinar, you’ll learn:
- The value of programmatic ads with real-time reporting for your digital marketing strategy
- How you can leverage dispensary programmatic ads to reach more potential customers
- Which 6 campaigns you should launch to start driving traffic to your store and website
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Set your sights on travelers and take advantage of the popularity of cannabis tourism in your area. With targeted ads, you can focus on specific user segments based on location, behavioral data, and more.
These ads are more effective than regular display ads—and more likely to score you sales. Combine them with insight into your city’s popular tourist destinations and you have a winning strategy for boosting your revenue.
How can you reach people traveling in your area?
Sure, your billboards might get noticed if they drive a rental, but there’s no guarantee.
Yeah, maybe they’ll do a search for a dispensary near them, and hopefully, your site will pop up in the search results.
But one thing they will definitely do—one thing you can count on—is that they’ll check their phones.
Show up when they do with targeted display ads on the most popular sites and apps and make the most of cannabis tourism.
In this webinar, we dive into how dispensaries can maximize their reach with tourists and score those valuable sales.
Watch to learn about:
- How targeted ads can increase your reach and help get your business seen by more people
- Why this type of marketing is invaluable for dispensaries ready to take advantage of cannabis tourism
- The fast and easy way to capitalize on this strategy and start driving traffic to your store instantly
Stop letting those cannabis tourism dollars slip away! Score these secrets to make more sales.
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Abandoned carts are a hallmark of ecommerce. Whether put off by additional costs like taxes or annoyed at having to create an account, online shoppers fail to check out at an alarming rate. And your dispensary is suffering because of it. Stop letting those abandoned carts limit your potential revenue. Join us as we talk about how you can win back those customers and reduce dispensary shopping cart abandonment.
Abandoned shopping carts are an online business’s worst nightmare. All of that work to get a customer to shop with you, only to have it wiped away when they disappear without checking out.
But what if it’s not good-bye?
What if you can recapture those customers and get them to come back and shop with you?
That’s the goal of win-back campaigns—and they’re crucial for ensuring that everything you invest into customer acquisition isn’t lost.
Retargeting customers that have failed to check out can help you increase your revenue. Plus, by addressing common pain points that lead to dispensary shopping cart abandonment, you can also minimize the amount of abandoned carts your dispensary has to deal with.
Watch our 30-minute dispensary shopping cart abandonment webinar, and you’ll learn:
- Why dispensary shopping cart abandonment is so detrimental to your business
- The reasons your potential customers are jumping ship at checkout
- How to get started with win-back campaigns that will let you recapture that lost revenue
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We’ve all seen those #sponsoredposts—and maybe you’ve even taken steps to create a #cannabis Instagram influencer campaign—but do people even pay attention to those posts?
YES!
And if you want to take advantage of the instant credibility and cachet that an influencer campaign can provide your brand, then tune in to learn how to successfully launch your own.
Authentic influencers can help provide your dispensary brand with credibility and trust, all by being themselves and sharing why they like your shop.
But is it really worth it to try to make that connection?
And how do you even go about making a deal with a so-called influencer?
Watch as we tackle influencer marketing and decide whether working with cannabis Instagram influencers is right for you.
During our 30-minute webinar, you’ll learn:
- The value that cannabis Instagram influencers can bring to your brand
- How to connect with worthwhile influencers and negotiate a deal
- What it takes to create a successful influencer campaign that drives new customers to your brand
- Why tracking the effectiveness of your influencer campaign can help you make better deals in the future
It’s finally time to decide whether cannabis Instagram influencer marketing is right for your brand. Don’t wait until it’s more expensive to get started—watch our webinar and unlock the keys for a successful campaign.
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Let’s be honest: last 420 was a bust. With COVID bursting onto the scene, dispensaries had to go virtual, fast. There wasn’t enough time to plan a true event and make the party worthwhile. Now, with many events still on pause, it’s time to create a 420 event to remember—even if it’s just online.
Gear up for 420!
Cannabis virtual events can be fun and engaging. Plus, they’re a great way to connect with your customers.
If you’re hitting a wall when it comes to brainstorming how to tackle 420 this year, don’t worry! We have some great ideas for you to steal and make your own.
During our 30-minute webinar, you’ll discover:
- Exciting cannabis virtual events and in-person events you can make your own
- Ideas for leveling up your event
- What you need to get the show on the road
Don’t miss it!
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Share Info about Products, Your Store & More!
QR Code use in the US and the UK has increased by about 18.8% since the start of the pandemic, and for good reason. Cannabis QR codes are easy to implement and make it easy to share information with your customers. Join us as we dive into how to get the most from these scannable codes and boost your customer experience!
Many different state and local regulations require that cannabis products be displayed and stored out of reach of customers.
So how can customers learn about the cannabinoid ratios and beneficial terpenes if they can’t flip the product over in their hands?
Cannabis QR codes are a great tool for dispensaries to share product information, boost their loyalty enrollment, and more.
Join us as we highlight some of the different ways you can use cannabis QR codes to connect with your customers in-store and in their mailbox...
During our 30-minute webinar, you’ll learn:
- What you need to do to create unique QR codes
- Where you can include cannabis QR codes for maximum visibility
- How to track how well your codes are working
- Why adding cannabis QR codes to your marketing can boost sales
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Deals encourage customers to buy more from you. If you want to keep your loyal customers coming back time and time again, give them something worth stopping by for!
There are a lot of KPIs to keep track of when running a dispensary. When it comes to customers, you want to know how much it costs to acquire a new customer (customer acquisition costs of CAC) and the lifetime value of a customer.
To maximize these KPIs and get as much value from your advertising as possible, you need to nurture customer relationships to build loyalty.
Now, that’s pretty much the goal of a loyalty program…But too many fail to create any kind of excitement and stall out on enrollment goals.
Watch to learn how to maximize your loyalty program enrollment by leveraging deals.
During our 30-minute webinar, we’ll cover:
- What rewards are most popular with customers
- 7 ways to craft enticing deals to encourage loyalty signup
- How to start creating deals right now
Don’t let your loyalty program go stagnant!
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From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution?
Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their sales channels and create brand loyalty with their audiences.
Putting your products directly in front of customers at competitive prices allows your brand to spark meaningful connections and truly own those consumer relationships (and data too!)
If your cannabis brand has attempted to navigate the DTC waters before without success, the time has come to try, try again. The technical infrastructure to support DTC sales and advertising has dramatically improved, and the benefits far outweigh the risks of getting left behind as our cannabis industry professionalizes. But, of course, there will always be benefits and drawbacks to making significant changes in how you sell your products, and we will touch on how you can manage and maintain positive relationships throughout the process.
If you want to know what a go-to-market DTC strategy entails, join Ginger Commerce Founder & CEO Roie Edery for an expert-level discussion outlining everything you need to know to make your DTC launch a wild success.
During our 60-minute webinar, we’ll tackle:
- What to plan for when considering by-passing traditional distribution/retail store sales models
- How to stoke consumer demand for your DTC brand
- Don’t burn dispensary bridges. Learn how to create a win-win DTC strategy that won’t alienate your current sales and distribution channels
- The omnichannel marketing plan and ad budget you need to have in place to ensure success.
It is game on for cannabis businesses to operate and advertise just like any mainstream regulated brand on the market. But, are you ready?
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What takes 20 years to build and five minutes to ruin?
Your brand reputation.
Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business.
If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be wildly successful in your cannabis public relations strategy. Give yourself a competitive advantage and transform your PR plan to build trust and credibility with cannabis consumers.
Join us and learn how to create valuable PR stories that your audience cares about to boost brand awareness and expand market reach with PR Guru and Founder and CEO of Grasslands, Ricardo Baca.
During this webinar you will learn:
• How to tell fantastic stories and create relationships with the press
• Steps for managing a PR disaster
• How marketing and PR go hand in hand: Leveraging PR in your paid/earned media channels.
• Successful PR metrics and measuring ROI
What is your cannabis brand’s reputation? Good, bad, are you even on the map? Build the value of your brand, and start with this webinar.
“Only a crisis – actual or perceived – produces real change” – Milton Friedman
What if your cannabis company viewed marketing budgets as investments rather than expenses?
Does your organization have the data-driven, flexible culture needed to reallocate marketing investments during an economic downturn instead of sending budgets to the chopping block?
Embracing an investor-focused mindset means viewing each marketing investment in terms of risk-to-reward scenarios, executing quick pivots as cannabis markets shift, and displaying fearless re-allocation of marketing funds during uncertain times.
When developing annual marketing budgets, an agile CMO must consider these cannabis recession marketing influences: market trends, product demand, and other economic influencers. A mix of short-term investments that generate quick returns and riskier investments with longer investment horizons will help confront the headwinds of an uncertain economic landscape and drive increased value for your business.
Level up your marketing acumen and learn cannabis recession marketing tips from expert Mike Bibbey. Don’t forget to bring your notebooks because we will be digging into how to approach marketing budgets with an investor mindset and pivot your investments during economic fluctuations affecting current cannabis markets.
During our 60-minute webinar, we’ll cover:
• Flipping the script on marketing as an expense and legitimizing marketers as valuable drivers
of both long and short-term business outcomes
• Develop your competitive advantage with a calculated, data-driven marketing plan – the metrics you need to back up your initiatives
• The long and short-term investments your cannabis business must include in your marketing strategy.
Develop scenario planning approaches to capitalize on new opportunities and protect marketing investments and revenue during economic uncertainty, listen and learn!
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If your eCommerce menu platform outranks your cannabis business website on Google search, your brand’s digital presence is in jeopardy.
Reap the rewards of organic Google traffic, own your first-party data, rank higher than your competitors, gain revenue attribution insights, and make SEO your #1 investment for building a strong, long-term digital presence.
During this podcast, we are digging into the benefits and drawbacks of eCommerce menu platforms. We’ll analyze the differences between self-hosted eCommerce menus versus iframe and subdomains and how each option impacts the indexability of your website. Plus, the 10 KPIs to measure cannabis eCommerce SEO performance and how to calculate sales conversions for your entire website, not just your menu.
Don’t surrender your long-term success to sites like Weedmaps, Leafly, and Dutchie. Instead, leverage these platforms in your marketing mix while building your brand alongside them. We will show you how!
Join our webinar with Jeremy Johnson, Business Development Manager of Dispense, to learn more about owning your data and the SEO tactics you must employ to rank your cannabis eCommerce business on Google and Bing.
During our 60-minute podcast, we’ll cover:
• How to outrank Weedmaps, Leafly, and other cannabis eCommerce marketplaces using SEO
• Setting up your eCommerce technology stack to allow ownership and activation of your cannabis consumer data
• A deep dive into Google Analytics eCommerce setup
• How to track the 10 SEO KPIs that drive revenue and growth
If you don’t know the percentage of cannabis consumers that discover a dispensary by Googling branded vs. dispensary search terms, you can’t afford to miss this webinar. Listen to this podcast!
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Increase your brand's credibility and image through PR with special guest Brett Puffenbarger.
Learn how to create a public relations strategy that will differentiate your brand image and identity to generate measurable PR that stands out from the competition.
During our 30-minute webinar, you’ll discover:
• Crucial PR best practices that will draw press attention to your cannabis business
• Core principles for developing your identity and image
• Insightful metrics so you can measure the performance of your PR campaigns
This is one webinar you won’t want to miss!
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Want more great cannabis marketing tips?!
Hit subscribe and you'll be notified when we launch our weekly webinar.
Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/cannabis-business-resource/
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