Female Founders Breaking Boundaries: Recent Episodes
Casey Gromer
Female Founders Breaking Boundaries, hosted by Casey Gromer, talks to 7+ figure women entrepreneurs who are tired of being held back by stale, inflexible formulas for business success. In this community, we are ditching methods that don't work for women in favor of a new way of approaching entrepreneurship that paves the way for success. Casey provides tools, advice, resources, support, and encouragement for extra passionate women entrepreneurs who want to leave their legacy in this world. Learn more about Casey and Female Founders Breaking Boundaries at https://c-suiteboutique.com/podcast
If you’re the visionary leader of your business but have found yourself bogged down with operational tasks for too long, you might find yourself neglecting your role or even forgetting what your role entails. Reclaiming your focus and transitioning back into being the visionary can feel challenging but is essential for the long-term success of your business. This week’s episode 105 of Female Founders Breaking Boundaries is about essential activities for high-impact visionaries!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing your job description as the visionary in your business and the tasks you should be doing to drive your business with purpose and direction. Some of the things I cover in this episode are:
- Celebrating Jennifer Ryan, serial entrepreneur and Co-founder of the app, Croux for creating a tool that works to solve the staffing challenges in the hospitality industry by changing the way people work in shifts.
- Visionary leaders are responsible for overseeing the vision, collaborations & partnerships, big-picture problems, and culture of the business.
- Daily activities for visionaries should be centered around strategic direction, talent building, and navigating industry change.
- Skills and traits that are important for a visionary leader to be successful in their role.
- What’s on my mind: I don’t think I am the only one to suffer from productivity guilt and the constant pull to be doing something.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH CASEY GROMER:
Company Persona
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LINKS MENTIONED IN THIS EPISODE:
Croux
BLUEROOT
Instagram- @JoinCroux
Jennifer Ryan LinkedIn
Rocket Fuel Crystalizer Assessment
Kolbe A Index
HRAnswers.org
FFBB: Company Culture and the Newsletter Myth
I typically find my clients in one of two camps. Either they avoid looking at metrics OR they look at every possible piece of data available. Here at C-Suite Boutique, we prefer to take a middle approach, looking at only the key pieces of data you need as a leader to give you a snapshot of your business without wasting precious time and energy. This week’s episode 104 of Female Founders Breaking Boundaries is about the top 10 metrics to pay attention to in your business!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the top metrics you should be focusing on as a leader that, at a glance, are going to tell you the direction your business is headed in. Some of the things I cover in this episode are:
- Celebrating Karin Andrea Stephan, COO and Co-Founder of the AI-powered mental health platform, Earkick for spreading the message that we don’t have to be young or sacrifice our relationships and health in order to become founders.
- The 10 metrics you as the leader should be focusing on to gauge the health of your business.
- Tips for tracking each metric and what the data can tell you about your business.
- How to course correct if these metrics are indicating your business is headed in a negative direction.
- What’s on my mind: Finding a way to manage all of the communication I receive from multiple channels throughout the day that expect a response.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
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LINKS MENTIONED IN THIS EPISODE:
Earkick
We Funder- Invest in Earkick
Karin Andrea Stephan LinkedIn
We are constantly striving for improvement here at C-Suite Boutique and one of the ways we practice this is by looking back to see what has been working for us and what’s no longer serving us. Although the start of the year is not the only time you should reflect on your habits, it can be a great time to prepare yourself for a successful year ahead. This week’s episode 103 of Female Founders Breaking Boundaries is about what’s in and what’s out for 2024.
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing my ins and outs for 2024 and actionable steps and strategies you can use in your business to pivot on the things that are no longer working and start implementing the things that are going to help your business improve. Some of the things I cover in this episode are:
- Celebrating C-Suite Boutique’s new integrators, Stephanie Desaulniers and Sarah Hines.
- Meeting burnout is OUT, being more intentional with meetings is IN.
- Making poor hires and not doing anything about it is OUT, putting the right people in the right seat is IN.
- Having your financial blinders on is OUT, having financial clarity is IN.
- Setting unrealistic goals is OUT, planning ahead is IN.
- Wearing too many hats and micromanaging is OUT, delegating and holding your employees accountable is IN.
- Entrepreneurial burnout is OUT, being a visionary and thinking big picture is IN.
- What's on my mind: Reflecting back on everything I achieved in 2023.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
Does everything in your business feel like an emergency? More often than not, there is no real emergency yet we find ourselves operating in this constant crisis mode. Why? When operating in crisis mode for long enough, we develop a sense of comfort and emotional addiction to the chaos. This familiarity can cause us to unintentionally seek out or create crises in our lives and in our business. This week’s episode 102 of Female Founders Breaking Boundaries is about breaking free from operating in constant crisis mode.
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing ways you can combat crisis mode, move from a reactive state to a proactive state, and avoid burnout in the process. Some of the things I cover in this episode are:
- Celebrating Tricia Timm, a first-generation Latina who rose through the ranks of Silicon Valley advising high-tech companies and being one of the few Latinas to attain the triple achievement of reaching the C-suite, joining the boardroom, and cracking the VC ceiling.
- The dangers of operating in crisis mode for long periods.
- Taking a clarity day to take a step back, set aside distractions, and give yourself space.
- Lean on your leadership team to identify issues and help resolve obstacles in advance.
- Formulate a plan B so you can feel ready for anything.
- How to determine if you’re being reactive or proactive.
- What's on my mind: It is so important to celebrate others’ achievements because the sum is greater than the parts.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Tricia Timm- LinkedIn
Tricia Timm- Website
Embrace the Power of You by Tricia Timm
A Fresh Wave of Marketing by Casey Gromer
Reactive vs. Proactive Leader
Company culture is not built overnight. It is ingrained into every aspect of your business making sure that everyone on your team is working towards the same goals, feeling satisfied and fulfilled in their roles, and having consistent expectations when they show up to work. And if your company is missing the mark on company culture, it can lead to some very costly employee turnover. This week’s episode 101 of Female Founders Breaking Boundaries is about your company culture and debunking the newsletter myth.
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m clearing up some common company culture misconceptions and how some of the methods you might be using to foster a positive company culture might be falling short. Some of the things I cover in this episode are:
- Why we should care about company culture in the first place.
- The direct and indirect costs associated with replacing an employee.
- A newsletter isn’t the solution to your company culture problems especially when you are saying and doing two different things.
- Tools we use at C-Suite Boutique to help our clients foster a company culture that is aligned with their values.
- What’s on my mind: Sharing the story of my first deer hunting experience on my quest to try things out of my comfort zone.
Company culture is not something you can put a bandaid on. Your employees are intuitive and as soon as they notice you’re saying one thing and doing another, they’re going to start looking for a different role.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
FFBB: Why You Need a Business Blueprint
FFBB: How to Boost Employee Retention and Productivity
Bringing someone new onto your team is a significant investment in both time and money. Not only in the financial compensation you give them but in the benefits and the time it takes to onboard and train them. Because of this, it is so important that you take your time when hiring and hire intentionally. And if it doesn’t work out it is equally as important to let them go quickly as to not waste additional time and money. This week’s episode 100 of Female Founders Breaking Boundaries is about hiring slow and firing fast!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of doing the upfront work it takes to ensure you’re hiring an employee that is both aligned with the position as well as the company and actionable advice you can use to hire with intention. Some of the things I cover in this episode are:
- Celebrating Michelle Maryns, founder and CEO at We Sparkle Co. for creating an all-in-one tool that helps women entrepreneurs in launching and expanding their business.
- Using quarterly planning, accountability charts, and scorecards to be more intentional about who you’re bringing onto your team.
- Commonly overlooked things that are important to evaluate when it comes to hiring the right person.
- Knowing when it's time to invest in the development of an employee or let them go.
- What's on my mind: The life lesson I am still working on is shifting my perspective to accept that good days are still good days, even when they look different from one another.
It is worth it to take your time and hire with intention. Not only will it save you time and money, it’ll save you the energy it takes to start the hiring process from scratch.
CONNECT WITH CASEY GROMER:
Company Persona
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LINKS MENTIONED IN THIS EPISODE:
We Sparkle Co.
Michelle Maryns LinkedIn
Michelle Maryns Instagram
Kolbe Assessment
CliftonStrengths Assessment
FFBB: Tracking and Keeping Score of Your Metrics
FFBB: Accountability is Key
Time tracking is a great tool for understanding efficiency. It can be helpful in finding places where you can reduce the time it takes to do certain tasks or reduce the transition time between tasks. Time tracking is NOT the tool to use when determining if your staff is doing what they’re supposed to be doing. This week’s episode 99 of Female Founders Breaking Boundaries is about why I don’t do time tracking!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing an area of frustration that comes up a lot for my clients which is knowing whether or not you’re getting what you’re paying for from your employees and actionable steps you can take right now to figure out why something is not working and resolve it quickly. Some of the things I cover in this episode are:
- Celebrating Maureen Werrbach (The Group Practice Exchange), Julie Herres (Green Oak Accounting), and Niki Ramirez (HR Answers) for working together with me to become the powerhouse leadership team you need for your business.
- The drawbacks of using time tracking to see if employees are doing what they’re supposed to be doing.
- What we can do instead of time tracking to keep our employees accountable.
- Determining the most effective KPIs to include on your scorecard.
- Other factors (outside of the employee’s control) that are keeping them from hitting their targets.
- What’s on my mind: Using timeblocking as a simple way to maximize your time and keep your brain in one lane.
Your concerns are valid when something is not working in your business. However, how you handle the solution must be delicate so that you aren’t doing more harm than good to employee morale.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
The Group Practice Exchange
HR Answers
Green Oak Accounting
FFBB: Tracking and Keeping Score of Your Metrics
FFBB: Accountability is Key
FFBB: Using Time Blocking to Save Your Sanity
It’s not often that when you think about bourbon, visual art comes to mind. That’s what has made our guests nonprofit so successful. She’s married two things that have meaning and have impacted the culture of her community in a way to give back through charity work. This week’s episode 98 of Female Founders Breaking Boundaries is about leading a successful nonprofit organization with Morgan Hancock!
Morgan Hancock is a commercial real estate agent, entrepreneur, US ARMY veteran, mother-of-two, bourbonista, and passionate advocate of the arts. She is a charismatic force who can completely capture a room, radiating positivity with a disarming demeanor and sharp sense of humor. Bourbon with Heart's mission is to leverage the influence and popularity of Bourbon to raise awareness surrounding Kentucky's art community, provide Kentuckians with better access to first-class arts experiences regardless of age, race, class, gender, or ability -and raise funds for other non-profits.
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
Morgan and I discuss:
- Why bourbon and art as a nonprofit theme?
- How Morgan’s multiple ventures all tie together.
- The comparison between ADHD and entrepreneurship.
- Embracing visibility as a way to advance your goals and visions.
- Strategies for being a more visible leader.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH MORGAN HANCOCK:
Bourbon with Heart
Arts and Spirits Magazine
Instagram - Bourbon with Heart
Instagram - Morgan Hancock
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED:
Heaven’s Door Bourbon
Perhaps you’ve done your quarterly planning, your staff understands their accountability, they understand the functions of their role, they have ownership over their responsibilities and yet your inbox is still overflowing with messages and questions from your team. So what gives? Today we’re going to dig into why this might be happening even if you feel like you’re doing everything to empower people to operate and function autonomously in their roles. This week’s episode 97 of Female Founders Breaking Boundaries is about how to keep your staff out of your inbox!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of holding regular team meetings as well as one on one meetings so that everyone feels supported and a blueprint of what these meetings should look like. Some of the things I cover in this episode are:
- Celebrating Sarah Evans, founder and CEO of Well Beyond and Well Aware, for being a changemaker in the way water projects are executed and paving the way by implementing sustainable and clean water solutions for impoverished communities around the world.
- Why I will always be in favor of and recommend holding regular team meetings.
- What your one on ones with team members should look like to ensure they feel supported towards the business goals.
- What’s on my mind outside of business: Supporting and highlighting an old classmate of mine who started a movement to raise money for veterans in crisis.
I'm curious. Are you already holding one on one meetings with your staff and if not- do you think this is something that you are going to be implementing?
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonate with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
IG @sarahaware
Well Beyond Water
YouTube- Dallas thee Voice
1:1 Meeting Agenda
There seems to be a lot of confusion for founders when deciding which position to hire next to support them in the business. This week, we will discuss the difference between an integrator, a DOO (director of operations), and an Executive Assistant. We’ll also discuss what point you’ll need to hire someone for these positions. This week, episode 96 of Female Founders Breaking Boundaries asks if you are ready for an integrator!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of knowing who you need to fill certain roles in your company and actionable steps you can take right now to hire the right person for that role.
Some of the things I cover in this episode are:
- What is an integrator and what does it do?
- The role of a director of operations.
- The role of an executive assistant.
- Knowing when to hire for an EA, DOO, or Integrator.
- When you are a good fit for an integrator.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonate with the modern businesswoman and to hear even more about the abovementioned points.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
We have a retention issue. Our good, hardworking people are leaving. The first thought tends to be that we must have a company culture issue, but it actually goes well beyond that. We spend time trying to add things to improve company culture, but it doesn’t create an environment that makes our employees feel appreciated. The truth is this–if you want to keep people, you must stop exhausting them. This week’s episode 95 of Female Founders Breaking Boundaries is about how to boost employee retention and productivity!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of addressing the real issues behind employee productivity and efficiency struggles. I also share some actionable steps you can take to support your team to be more efficient and productive.
I’m covering:
- Examples of real-time struggles for small businesses.
- The impact burnout has on our teams and businesses.
- Understanding the difference between the team’s busy work and intentional work.
- How to prioritize intentional work.
- Measuring the capacity of your team to help facilitate all of this.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED:
Ep 45: Tracking and Keeping Score of Your Metrics
There’s a lot of fear and overwhelming for business owners because of the current climate of the economy and impending recession. The recession doesn’t affect all of us the same way, and this is something we definitely learned during the pandemic. The best thing we can do is to see how far forward we can look in the market, economy, industry, etc., and do our best to predict what will happen. This week’s episode 94 of Female Founders Breaking Boundaries includes tips for maintaining your business during a recession!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I share the importance of preparing our businesses for the down economy so we aren’t feeling as stressed or making poor business decisions. I’ll go through some actionable steps you can take right now to be proactive instead of reactive.
Some of the things I cover in this episode are:
- The importance of focusing on the fundamentals during a recession.
- How a recession can impact your business.
- Why you need to get really friendly with your finances.
- The importance of having the right people in the right roles.
- How to use the information available to you to be proactive instead of reactive.
- Simple ways to support your team in times of stress.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonate with the modern businesswoman and to hear even more about the abovementioned points.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
A lot of my clients find themselves with team members who are really good at doing the tasks within their role but they are not good at owning the bigger milestones or goals those tasks play into. This week’s episode 93 of Female Founders Breaking Boundaries is about what could happen when you enforce accountability!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
Some of the things I cover in this episode are:
- What it means to actually hold people accountable for the functions and processes within their role.
- How to implement accountability into your business and how to avoid the growing pains that will inevitably come up when doing so.
- What happens when accountability becomes a foundational part of your business.
Implementing accountability systems and then actually holding people accountable is not easy. It takes time. But when it happens, you’re able to move the needle closer to your goals.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
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LINKS MENTIONED IN THIS EPISODE:
FFBB Ep 43: Tracking and Keeping Score of Your Metrics
One thing I see happening across the women-led companies I work with is that they have reached a place where they realize they can’t manage all of the people anymore so they have to start filling some leadership or management roles, either internally or externally. And what is happening when they fill these roles is that they are finding that they are not getting the desired effect and the work still isn’t getting done. This week’s episode 92 of Female Founders Breaking Boundaries is about leading vs. delegating vs. doing!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing how you can pinpoint why things aren’t getting done in your business and actionable steps you can take right now to transition your leadership team from delegating and doing into leading and growing. Some of the things I cover in this episode are:
- Celebrating Emily Soloby, host of the Hazard Girls podcast, co-owner of AAA School of Trucking, recipient of the 2021 EWI Empowering Woman of the Year award and so much more for creating Juno Jones, a shoe line that meets both safety and style standards.
- Signs your leadership team is delegating instead of leading.
- Why the work your team is doing should be outcome-based instead of task-based.
- On my mind outside of business: My bucket list hiking trip to Utah
I encourage you to take a look at the people who are in those elevated roles in your business and ask yourself are they leading, or are they delegating or simply doing the tasks themselves. Because ultimately, we need our leaders to be leading.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
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LINKS MENTIONED IN THIS EPISODE:
Juno Jones Shoes
Jacket Media Co.
Hazard Girls Podcast
Emily Soloby LinkedIn
Little Words Project
There was a point in time where it clicked for me that the entrepreneurial operating system (EOS) was not geared toward the women entrepreneurs who are shouldering the home responsibilities while running their business, but rather to the male counterpart who are encouraged to work long hours and travel away from home. That’s why episode 91 of Female Founders Breaking Boundaries is about why I don’t drink the Kool-Aid (in regards to EOS)!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
Some of the things I cover in this episode are:
- Celebrating Melissa Wirt, founder of Latched Mama for creating breastfeeding safe clothing and for supporting working moms before and during the pandemic.
- Where the EOS system lacks in taking account the wats in which women specifically need to approach and run their business.
- How I created my business to fill the gaps and give women entrepreneurs the flexibility they require.
- How I approach programs and frameworks within my own business and with my clients.
- What I actually like from EOS and what i think they are still missing.
CONNECT WITH CASEY GROMER:
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Latched Mama
Eosworldwide.com
Episode 17: Boundaries Holding Women Entrepreneurs Back
Episode 38: Foolproof Your Business Plans
I cannot stress enough how important it is to bring the right people into your business that understand the expectations of the role they are being hired for. It can be incredibly frustrating and a waste of time when you hire someone who waits around for their hand to be held and to be told what to do. This week’s episode 90 of Female Founders Breaking Boundaries is about how to build a team who “gets it.”
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of building a team that understands and has the ability to own their role and actionable steps you can take right now to find the right people that are the right fit. Some of the things I cover in this episode are:
- Celebrating Whole30’s Melissa Urban for her new book, The Book of Boundaries, which encourages people to set and hold their own boundaries so they can set the limits that will set them free.
- What it looks like when you hire someone that understands the expectations of their role.
- How hiring someone who is able to own their role will help your business grow and succeed.
- My framework for finding the gaps in your business and filling those gaps with the right candidates.
- My thoughts on reframing how we view neurotypical thinkers and leveraging their creative minds to come up with new ideas and solutions in business.
When you have a team who “gets it” they don’t need to be told what to do because they already know what to do.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
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LINKS MENTIONED IN THIS EPISODE:
Instagram- Melissa Urban
The Book of Boundaries by Melissa Urban
Episode 39: Accountability is Key
Episode 83: Using Job Descriptions to Attract the Right Talent
Change is inevitable and sometimes it comes without us asking for it so instead of fearing change, we must embrace it and ask ourselves what we can start to do differently to not only survive but to thrive through this time. This week’s episode 89 of Female Founders Breaking Boundaries is about staying flexible through failure!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Virginia Frischkorn shares how her app Partytrick acts as a “planner in your pocket” to help you make your aspirational event vision attainable. She also shares insight and advice on how to “fail forward” in business.
Some of the things Virginia and I cover in this episode are:
- Taking inspiration from our kids as a reminder to stay curious and dream bigger.
- How Virginia took her knowledge of event planning and turned it into something anyone can use to create a curated and cohesive event without the overwhelm.
- What Virginia learned from her first failed launch and what she approached differently the second time around.
- Advice for leaders building their own companies.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonate with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH VIRGINIA FRISCHKORN:
Website
*Use promo code FFBB for 3 FREE months of Partytrick
TikTok
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I’ve recently had an influx of clients feeling frustrated that their business tasks are not getting done and their business is failing to move forward because of it. More often than not I am finding that it is not a matter of ill-fitting employees but rather a lack of accountability. This week’s episode 88 of Female Founders Breaking Boundaries is about why stuff is not getting done!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of setting up systems of accountability within your business and actionable steps you can take right now to get your team members on the same page and contributing to the growth of the business. Some of the things I cover in this episode are:
- Celebrating Jeneva Bell, founder of Ruggable for changing the game and providing a solution for your rugs to clean easier and last longer.
- Using the accountability chart to assign responsibility to the major functions of the business.
- Scheduling quarterly meetings to map out where you want the business to go and how everyone can work together to get it there.
- Implementing weekly leadership meetings to check the progression of goals and identify potential obstacles standing in the way.
- My thoughts on making sacrifices the sacrifice of our lives in order to get to the top.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
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LINKS MENTIONED IN THIS EPISODE:
Ruggable
Jeneva Bell- LinkedIn
Ep 39: Accountability is Key
Ep 82: Managing Your Business Operations with Kaci Ackerman
Starting a business comes with its own set of obstacles but starting a taboo business is often met with pushback and disapproval. Today’s guest proves that despite these added challenges, perseverance and persistence can ultimately lead to success. This week’s episode 87 of Female Founders Breaking Boundaries is about persisting through a taboo launch!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Nancy Jarecki shares how she started (& sold) her taboo business, despite the criticism of others and setting the example for what you can accomplish when you focus on your product and believe in yourself. Some of the things Nancy and I cover in this episode are:
- How Nancy saw the demand for a product and turned it into something safe and effective for its users.
- The extended challenges and obstacles that you might face when launching a taboo company.
- Protecting your brand against copycats.
- How Betty Beauty expanded their product line to their male audience after the success of their original products.
- Making your business attractive and saleable to potential buyers.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH NANCY JARECKI:
Betty Beauty
Betty Beauty on Jay Leno
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When we bring on team members, they are bringing value into the business and in order for us to attract and retain them, we must provide value in return. Rewards structures are just one way we can provide that value and motivate employees to help the company reach its goals. This week’s episode 86 of Female Founders Breaking Boundaries is about misplaced reward structures - rewarding for performance that drives unethical activity!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing how you can go beyond hourly and salary wages to reward employees financially and actionable steps you can take right now to be specific on the guidelines for your rewards to avoid unethical activity. Some of the things I cover in this episode are:
- Celebrating Melanie Perkins, founder of Canva, who, despite being rejected by 100 venture capitalists in her startup phase, turned her idea into a 26 Billion dollar company.
- Deciding if an hourly wage or a salary wage is the right fit for your employees.
- What offering bonuses, profit sharing, or equity compensation might look like in your business.
- The benefits of having a rewards structure in place and how you can match your rewards structure to very clear, specific outcomes.
- My thoughts on the messages I told myself about what I could and could not do that held me back (& what I am doing to make sure my kids don’t do the same).
When you have a well-crafted rewards structure in place, even if your employees aren’t 100% motivated by money, you’re going to encourage the right type of activity that gets you closer to your goals.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
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LINKS MENTIONED IN THIS EPISODE:
Melanie Perkins LinkedIn
Canva
Ep. 16: Using Time Blocking to Save Your Sanity
Ep. 39: Accountability is Key
Ep. 33: A Simple Strategy to Pay Yourself First
Not every business owner can do all the tasks their business requires without burnout. This brings up the opportunity to find out what type of person you might need to fill these gaps and bring your strengths together to thrive. That’s why episode 85 of Female Founders Breaking Boundaries is about Integrator / COO / DOO / OBM - What’s the difference and which do you need right now?
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding these different roles and actionable steps you can take right now to start to fill the position you need that will drive your business forward. Some of the things I cover in this episode are:
- Celebrating Katalin Karikó, the biochemist from Hungary whose perseverance led to a major contribution to today’s COVID vaccines.
- The differences between an integrator, a COO, a DOO, or an OBM- how they overlap one another and how they can help your business in different ways.
- Questions to ask yourself to better determine which one of these positions is right for your business at the current moment.
- Talking about cancel culture and how it ties into the consumer’s choice to support the businesses they believe in.
Keep challenging those stale, outdated, and inflexible business practices and embrace these new ways of achieving success that leaves room for your life in the process.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN THIS EPISODE
Rocketfuel by Gino Wickman and Mark C. Winters
Gone are the days when it was discouraged to talk about our personal lives, feelings, and overall well-being in the workplace and although it has been difficult to reverse some of our toxic habits, we at least understand there is a correlation between mental health and productivity. This week’s episode 84 of Female Founders Breaking Boundaries is about banishing toxic workplace culture!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Lindsay Recknell shares the importance of implementing proactive, not reactive benefits plans so that we can disrupt the negative thread of toxicity in the workplace through mental health and self-awareness. Some of the things Lindsay and I cover in this episode are:
- What is emotional intelligence, how it shows up in the workplace, and how you can use it to become a better leader.
- The impact that self-awareness has on us as leaders.
- Flexible and creative ways you can implement mental health support in the workplace.
- Being a conscious leader by creating a culture that values boundaries and reverses the generational leadership habits that are keeping us stuck.
I think we can all agree that prioritizing mental health and practicing self-awareness and emotional intelligence is the key to a more productive workforce that translates to business growth and increased profits.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH LINDSAY RECKNELL:
Paradigm Corporate Wellness
Mental Health for Leaders Podcast
Mental Health Skills Training
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LINKS MENTIONED IN THIS EPISODE:
Mental Health for Leaders: Eliminating Toxic Leadership with Dr. Kevin Sansberry II
Mental Health for Leaders: Empathy in the Workplace with Karla McLaren
FFBB: Creating a Results-Oriented Company Culture
Your job description is the front line marketing tool that is going to attract candidates into the role you are hiring for but if you’re following traditional job description frameworks, you may be attracting talent that looks good on paper but doesn’t end up working out in the long run. This week’s episode 83 of Female Founders Breaking Boundaries is about using job descriptions to attract the right talent!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing why having a well ironed out job description is so important when it comes to both attracting and retaining employees and actionable steps you can take right now to shift your job descriptions so that your applicants can picture themselves in the role or self-select out of the process. Some of the things I cover in this episode are:
- Celebrating Emily McCarthy, co-founder of GORUCK for bringing the principles of special forces together with functional fitness and building a community around the idea of pushing your mind and body beyond what you think is possible.
- Where a traditional job description may be lacking when it comes to focusing on the things that actually matter.
- What to include in your job descriptions so you can start attracting the right talent.
- The importance of including traits vs. skills on a job description.
- Using your job description to come up with the interview questions that are going to allow the applicant to demonstrate that they are a good fit for the role.
- My thoughts on how the difference between being nice and being kind intertwines with setting boundaries and the #MeToo movement.
I encourage you to take time to go back and look at the job descriptions you are putting out there and make the necessary changes that will help you start attracting high-quality candidates.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
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LINKS MENTIONED IN THIS EPISODE:
GORUCK
Emily McCarthy- LinkedIn
Episode 39: Accountability is Key
As female entrepreneurs, we are often balancing so much more than our male counterparts, and therefore, require much more free time and flexibility in our schedules in order to manage it all. Luckily for us, a project management system can do just that. This week’s episode 82 of Female Founders Breaking Boundaries is about managing your business operations!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Kaci Ackerman shares how she helps CEOs transform the way they manage their business through an effective project management system using ClickUp and actionable steps you can take right now to implement a project management system that works for you. Some of the things Kaci and I cover in this episode are:
- The benefits of implementing a project management system for everyone, no matter their position in the business.
- How ClickUp (and similar project management systems) allows the CEO and leadership team to pull themselves out of the day-to-day tasks and re-center their focus on the bigger picture.
- The ways in which ClickUp can help you free up time by cutting down meetings, time spent following up, integrating automation, and frankly, cutting out unnecessary work.
- Tips in getting started implementing a project management system that grows with you and your business needs.
Our number one goal is to give you the life of time freedom and allowing you to spend your working hours on the things that actually matter to you and your business goals.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH KACI ACKERMAN:
Website
FREE ClickUp Roadmap
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LINKS MENTIONED IN THIS EPISODE:
FFBB: No More Team Meetings That Could Have Been Emails
We talk often about how difficult it is for women entrepreneurs to obtain funding so when we come across someone who was successful and can act as a champion for us all, we must value what we can learn from them. This week’s episode 81 of Female Founders Breaking Boundaries is about breaking venture capital glass ceilings!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Lindsay McLean is sharing how she secured an impressive amount of venture capital for her business idea and actionable steps you can take right now to advocate for the funding to get your own ideas off of the ground. Some of the things Lindsay and I cover in this episode are:
- How Home Lister is disrupting the real estate market by giving sellers the control of selling their own home with the support of a brokerage team leading them along the way.
- Lindsay’s experience obtaining venture capital in a market where women have a challenging time getting funded.
- The ways in which investors provide value to your business far beyond the financial support and what to look for in finding investors aligned with your goals.
- Advice for women entrepreneurs actively seeking venture capital.
There are so many obstacles in every new startup, finding venture capital being only one of the many, but what is important is that you just keep going, no matter what comes your way.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH LINDSAY MCLEAN:
Home Lister
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Whether you’re going through a divorce or any other significant life change, there are so many factors that take a toll on your overall well-being. More often than not, we prepare for the physical things but it is also so important to give yourself the space to manage the emotional side as well. This week’s episode 80 of Female Founders Breaking Boundaries is about thriving through divorce as an entrepreneur!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Amber Hawley shares how the emotional side of divorce impacts your business and actionable steps you can take right now to protect your emotional well-being while keeping your business afloat. Some of the things Amber and I cover in this episode are:
- The emotional impact that a big life change can have on our business.
- How to navigate the grieving and healing period of any big life shift.
- When and how to give yourself grace if you are struggling emotionally.
- How to prepare your team and plan your business around the rollercoaster of emotions that are impacting your work.
Whatever you’re feeling is not forever so in the moment, learn to give yourself space on your calendar and grace in your life and with your expectations of yourself.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH AMBER HAWLEY:
Website
The Easily Distracted Entrepreneur Podcast
Instagram @mybizbestie
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
FFBB: Protecting Your Business Through Divorce with Hannah Smolinski
FFBB: An Easy Button for Easily Distracted Entrepreneurs with Amber Hawley
As women, there are countless systemic boundaries, both of which to some extent we can and cannot control, standing in between us from achieving success as an entrepreneur. Believe it or not, after 60+ episodes, this is still happening. That’s why this week for episode 79 of the Female Founders Breaking Boundaries podcast, I am rereleasing one of my most popular episodes where I discuss the systemic boundaries that are holding women entrepreneurs back!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the systemic obstacles in our way, both spoken about and not, and tools you can use right now to take small, simple, and actionable steps to break these boundaries and move past them. Some of the things I cover in this episode are:
- Celebrating Eve Rodsky author of the book Fair Play and her work on the problem of the unpaid invisible work that women have shouldered for far too long.
- Where the child care crisis stems from and how it is impacting mothers unfairly.
- Women holding the position as the “default parent” and the mental and invisible workload that leads to exhaustion and constant burnout.
- The obvious (and not so obvious) places women are undervalued in the workforce.
- The uncomfortable mindset that women carry around money causes them to undervalue their work and become less likely to find and secure money for their businesses.
- The lack of support women receive both in the home and in their professional industry.
- Small steps to start implementing today in order to move past these boundaries and reshape the future of women entrepreneurs.
- Discussing our society built on building up men by riding on the backs of women’s unpaid labor.
There are endless boundaries that hold women entrepreneurs back but I encourage you today as always, to go out there and break those boundaries.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://c-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
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Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Fair Play book by Eve Rodsky
Eve Rodsky Website
No One’s Coming to Save Us Podcast Episode with Eve Rodsky
We have evolved so much consciously over the last 5 years alone that we cannot use the same strategies we have been using and expect them to work anymore. People are craving transparency and authenticity. This week’s episode 78 of Female Founders Breaking Boundaries is about a new age of marketing!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Sarah Santacroce shares the importance of breaking out of the status quo that is traditional marketing and actionable steps you can take right now to market in a way that makes both the seller and the buyer feel good. Some of the things Sarah and I cover in this episode are:
- How Sarah’s upbringing led her to want to market differently and played into the values she practices in her business.
- Comparing traditional marketing methods to the methods Sarah and I use with our own clients.
- How you can flip these traditional marketing practices and use them in a more humane and nurturing way.
- The differences between marketing and selling from a marketing perspective.
- Sarah’s approach to the sales funnel that gives the power back to the client.
- The 7 P’s of humane marketing.
If you’ve practiced marketing in a way that left you feeling icky before, we’ve all been there! It was something we were taught we should do BUT there are other practices that work just as well and won’t leave you feeling guilty about how you made the sale.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH SARAH SANTACROCE:
Website
Podcast
One Page Marketing Plan
Book #1 and #2
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Humane Marketing: The Difference Between Vision, Mission and Passion with Casey Gromer
A Fresh Wave of Marketing by Casey Gromer
FFBB: Could You Outsource Your Sales? With Nikki Rausch
At the end of the day, you’re either going to pass your business down as a legacy brand, you’re going to close it down or you’re going to sell it but no one talks about exit strategy as much as they should. We’re only ever focused on growing and scaling, not what happens after we grow and scale. This week’s episode 77 of Female Founders Breaking Boundaries is about selling a business!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Julie Ball shares some subscription box basics and actionable steps you can take right now to create an exit plan for selling your business. Some of the things Julie and I cover in this episode are:
- Why subscription boxes are great for both the business owner and consumer.
- Things to consider before shifting into a subscription-based business model.
- How Julie started her subscription box business for women entrepreneurs and what led her to ultimately sell it.
- Using a business broker to sell your business with ease.
- Dropping the guilt around selling your business, even if you’re the face of the brand.
Get very clear on what your version of success looks like right now and take the necessary steps to get you there.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH JULIE BALL:
Subscription Box Bootcamp
Subscription Box Basics Podcast
Subscription Box Basics Book
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Built to Sell
Biz Buy Sell
Sparkle Hustle Grow Subscription Box
Toxic positivity stems from the corporate environment fueled by greed and power, no matter the cost. Unfortunately, this has been going on for so long that we have adopted this mindset as standard practice in the workplace and it is up to us as entrepreneurs to make a change. This week’s episode 76 of Female Founders Breaking Boundaries is about creating a results-oriented company culture!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing what it means to have a results-orientated company culture and actionable steps you can take right now to approach productivity in your company in a healthy way. Some of the things I cover in this episode are:
- Celebrating Allison Robinson, founder of the Mom Project for connecting women with flexible job opportunities and creating doorways for women to enter back into the workforce.
- Examples of what toxic productivity and promoting hustle culture might look like.
- What to look for in your own business as signs that you may be focusing on the wrong things.
- Steps you can take to move towards becoming a results-oriented workplace.
- The beneficial impacts of operating as a results-oriented workplace
- My deep thoughts on the book ban list.
I want you to think about your business, how you’re operating and functioning as a team, and if there are any changes you could incorporate into the short or long term that will shift the mindset from what am I doing today to what results am I getting today.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
The Mom Project
Marshall Plan for Moms
Girls Who Code
Episode 45: Tracking and Keeping Score of Your Metrics
The majority of women I work with have some element of social impact engrained in their business whether they know it or not. It is so valuable to not only run your business in a profitable way but in a way that generates change. This week’s episode 75 of Female Founders Breaking Boundaries is about using your business to be the change!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Stephanie Malon-Rufi shares how she supports businesses in creating positive change in the world and actionable steps you can take right now to have a quality, profitable business while also making an impact. Some of the things Stephanie and I cover in this episode are:
- What social impact means and how it might show up in your business.
- Understanding the full picture of what a socially impactful business looks like both from a financial perspective and from the bigger, community-centered perspective.
- What you can do as a business owner to become more socially responsible.
- Balancing an impactful and quality business.
- Reframing this idea that profit is a negative word.
I challenge you to just sit down and think of all of the ways you are already making a positive impact in your business that you may have not thought about and use that to get inspired and figure out where you can take that to the next step.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH STEPHANIE MALON- RUFI:
Spark Good
Social Change Leaders Podcast
Am I Using My Business as a Vehicle for Social Change Quiz
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Lean Impact by Ann Mei Chang
As integrators, not only are we creating scorecards to keep your team accountable but we have our own scorecard to keep us on track to what we committed to doing for the company and track our own progress towards your goals. This week’s episode 74 of Female Founders Breaking Boundaries is about yes, even integrators are held accountable!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of using a scorecard to lay out who is responsible for what and actionable steps you can take right now to use our scorecard template to keep everyone on your team accountable, even your integrators. Some of the things I cover in this episode are:
- Celebrating Alex Batdorf of Get Sh!t Done, a venture-backed serial entrepreneur who works as a strategy coach to help female entrepreneurs get sh*t done.
- Knowing the profit goal, tracking progress towards this goal, and generating reports to show the financial status of the company.
- Setting the right goals for the business to continue advancing towards the future vision and using milestones to break the goal up into smaller, easier tasks.
- Knowing the outstanding to-do items from the team and overseeing that these tasks get completed.
- Creating scorecard metrics for the team themselves.
- My deep thoughts on the Finnish Prime Minister, Sanna Marin, who has been scrutinized for “partying too much” and thus, lessening her professionalism by leading a normal life.
As an integrator, if we’re keeping on track with our own scorecard, your team will be on track with theirs and the business will be growing, scaling, and achieving its goals.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Scorecard Template
Get Sh!t Done
Get Sh!t Done Accelerator
Mistakes Not to Avoid with Kristen Carbone
No More Team Meetings That Could Have Been Emails
You may want the CEO title because of the status it holds, however, when you start to break down the roles and responsibilities of a CEO, you may uncover that you fit best as the visionary of your business. This week’s episode 73 of Female Founders Breaking Boundaries is part 2 of are you a visionary or a CEO?
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding your role in your business and doing the tasks associated with it and actionable steps you can take right now to figure out where you may need to fill in the gaps of your business and hire the right person for the right role. Some of the things I cover in this episode are:
- Celebrating Karen Cahn of ifund women for bringing investors and women owned businesses together in a marketplace for coaching, support, and access to capital and connection.
- Announcing that C-Suite Boutique has officially become an approved partner of ifund women and will be providing support to women owned businesses.
- A few misconceptions about being a CEO and why you may not actually want that title.
- The innate abilities a CEO must have in order to succeed.
- What you need to know in order to hire the right integrator or another leadership role into your business.
- My deep thoughts (& acknowledgments) to Patagonia for putting ownership of the company into the Earth’s hands by creating a trust to combat climate change.
Before you hire, it is important to know how much help you need and in what areas you most need that help and as always, we are more than happy to sit down with you to figure that out!
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Ep 1: What is the Difference Between a Visionary and a CEO?
Ep 3: Do you Need an Integrator, COO, DOO, or OBM?
Karen Cahn
Ifundwomen.com
Maintenance Phase Podcast
Keystone Integrator Continuum
When your business is something you built on your own from the ground up, it can be scary going through a divorce and having part of that potentially taken from you. This is a pattern I am seeing a lot from my clients coming to me for help through their divorce. This week’s episode 72 of Female Founders Breaking Boundaries is about protecting your business through a divorce!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Hannah Smolinski shares the importance of looking at your business from a protective lens and actionable steps you can take right now to increase your financial literacy and protect yourself in all instances that may come up. Some of the things Hannah and I cover in this episode are:
- The ways in which a divorce might impact us and our business.
- Some of the factors that go into a formal business evaluation and determining if it is necessary.
- What options you have to protect your business from the negative impacts of divorce.
- The importance of financial literacy and where to start in understanding your joining financial situation.
- How to protect your own well-being during a divorce and advice for moving forward when the divorce is done.
No matter what type of situation you are in, it is hugely important that you have a backup plan to protect yourself and your business for whatever might come up.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH HANNAH SMOLINSKI:
Website
YouTube
Email: hannah@claracfo.com
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
FFBB: Why You Should Consider Working with a CFO with Hannah Smolinski
Whether you're leading a team of employees, freelancers, or even working with vendor partners understanding how the brain reacts to change will help you communicate better with everyone you interact with. This week’s episode 71 of Female Founders Breaking Boundaries is about what your employee needs and can’t tell you!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Melina Palmer shares how every interaction we have falls in a line of change and actionable steps you can take right now to change the way you approach and react to change in order to better communicate with your team. Some of the things Melina and I cover in this episode are:
Help people to be more passionate about the work they are doing
- Quickly highlighting her first book: What Your Customer Wants and Can’t Tell You
- Breaking down the “it’s not about the cookie framework” as it applies to pricing and change management.
- What is quiet quitting and how you can look at your team culture and retain employees.
- How to approach tough conversations with your employees.
When tackling these conversations always remember that change is all about you but it has nothing to do with you.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH MELINA PALMER:
Website
The Brainy Business Podcast
Books
Get Your Free Chapters Here
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Negotiate Anything Podcast
How to Have Difficult Conversations About Race by Kwame Christian
Fierce Conversations by Susan Scott
As a leader myself, I take personal responsibility when a team member of mine is not performing and ask myself where I may have dropped the ball or what tools or resources have I not provided for this person to be successful. There comes a time, however, where I also have to consider if it isn’t me but rather it is time to stop investing in the employee. This week’s episode 70 of Female Founders Breaking Boundaries is about knowing when to let a team member go!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of supporting your team members that are willing and able to continue contributing to the company. I also talk through how you can use the methods outlined in this episode to determine if it might be time to stop investing time, money, and resources into a team member. Some of the things I cover in this episode are:
- Celebrating Lauren Chamberlain, a decorated athlete and now commissioner of the women’s professional fastpitch association for appearing nude on the cover of ESPN’s body issue magazine to represent athletes and individuals of all body types.
- How to use the conscious competence matrix and the “gets it, wants it, has capacity” model to identify if working with a team member on their pain points will resolve performance concerns.
- Breaking down the “hire slow, fire fast” phrase and how this can help your business.
- Letting your tools (systems and processes) speak for themselves when it comes to letting someone go.
- My thoughts on trusting your gut.
If it becomes clear to you that improvement is not going to happen, let the employee go immediately. Keeping them on is not only doing a disservice to your business but to that team member as well.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Laurenchamberlain.com
Lauren Chamberlain IG
FFBB: Are You Operating in Your Zone of Genius?
FFBB: Accountability is Key
FFBB: Should You Hire to Hit Your Goals?
Stacking Your Team Podcast
When it comes to running your business, the mistakes you make and the lessons you learn are going to be the stepping stones for you to grow within yourself and help others do the same. This week’s episode 69 of Female Founders Breaking Boundaries is about mistakes not to avoid!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Kristin Carbone is sharing the importance of collaboration over competition and actionable steps you can take right now to network with your community, ask for help, and get your great idea off the ground. Some of the things Kristin and I cover in this episode are:
- How Kristin’s company works to improve the quality of life for breast cancer patients even after the cancer is gone.
- Understanding how your product can solve pain points in other communities and expanding on that.
- The power of networking, even if you don’t think your network is in alignment with your goal- you may be surprised.
- Recognize your weaknesses and be open to asking for help.
- Asking for and receiving criticism.
When it comes to the communities we serve, it is never a competition but rather a collaborative effort to improve the quality of life for all that we serve.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH KRISTIN CARBONE:
Website
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: The Perfect Pitch Strategy For Visionary Leaders with Angie Trueblood
Blue Ocean Strategy
As a visionary, you may have a difficult time articulating the vision you have for your company. Because of this, it is so important to keep open communication with your 2nd in command so they can see the same picture of the vision as you and execute accordingly. This week’s episode 68 of Female Founders Breaking Boundaries is about staying in alignment with your vision!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of developing and strengthening the relationship you have with your 2nd in command and actionable steps you can take right now to use the method I use with my clients to connect regularly and remain on the same page with one another. Some of the things I cover in this episode are:
- Celebrating Cara Belvin, founder of empowerHER, a non-profit organization that mentors and supports girls who have lost their mothers.
- Examples of what a 2nd in command might look like in your business.
- The benefits a monthly check-in call can have not only on the relationship you have with your integrator but the business as a whole.
- The key areas you should be focusing on during your check-in calls.
- What can happen in your business when you and your integrator are not on the same page with your vision.
- My thoughts on asking yourself, ‘I CAN do this, but do I NEED to do this.’
You and your 2nd in command are a team and your monthly check-in call is going to be the tool that ensures you remain on a united front when it comes to staying in alignment with your vision.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
c-suiteboutique.com/visionary
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
empowerHER
Instagram @empoweringher_forthegirls
Athleta x empowerHER
Alice + Olivia x empowerHER
FFBB: What is the Difference Between a Visionary and a CEO?
FFBB: Are You Sabotaging Your Team?
More than likely, the majority of you have had experience working remotely over the past couple of years. While there are many benefits to a remote work environment, there are challenges to overcome when it comes to creating a more cohesive and collaborative team in a remote setting. This week’s episode 67 of Female Founders Breaking Boundaries is about building team culture in a remote workplace!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing what team & company culture really mean and actionable steps you can take right now to create a remote work environment that fosters effective communication and collaboration. Some of the things I cover in this episode are:
- Celebrating Sarah Cunningham, director of client services at AKQA who, as an amature boxing athlete herself, is speaking out about the importance of women having their own lives outside of their work identity.
- Distinguishing between online businesses and remote teams.
- The challenges to overcome when creating and working in a remote environment.
- How a remote workplace impacts team culture.
- The tools that our client’s teams are using to foster a culture of remote employees who are working together cohesively.
- The pros (that outweigh the cons) of having a remote team.
- My deep thoughts on this competition over community mindset that is stunting our growth as entrepreneurs.
Although remote work comes with its own unique challenges, in most instances, the positives far outweigh the negatives.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Book an Advisory Call
LINKS MENTIONED IN THIS EPISODE:
Sarah Cunningham- LinkedIn
Sarah Cunningham- Instagram
FFBB: What is the Difference Between a Visionary and a CEO?
FFBB: Creating a Profitable Team with Ashley Cox
FFBB: No More Team Meetings That Could Have Been Emails
The problem most companies have when they outsource work for website design and development is they get back a finished product they love but don’t know how to edit the site on their own. Hooked on Code changes the structure of the development process to make updates easy as the business changes and grows. This week’s episode 66 of Female Founders Breaking Boundaries is about hiring an agency!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Torre Capistran shares the value in delivering a freelance experience with an agency skill level and actionable steps you can take right now to use the culture index assessment to understand your unique traits. Some of the things Torre and I cover in this episode are:
- The number one issue clients have when it comes to outsourcing for a custom website and how Torre’s company works to change that.
- Client benefits from outsourcing web design and development to a niche agency that works within their unique skillset and values.
- Admittedly being bad at some things to be the best at others to book more aligned clients.
- Questions to ask when you’re considering working with a web agency:
- Can you run me through your process?
- How much time would you estimate that is needed from me as the client to complete this project?
- Can you show me what my website will be like to edit myself once it is launched?
- In what instance would the cost of this project go beyond the initial bid and what is the likelihood of that?
- Will you be building a custom theme or do you use a builder?
- What do I get in exchange for my dollars and what do I get back in return if you don’t deliver on what you’re promising me?
- Breaking down my culture index results to better understand how I am operating within my natural traits and visualize the gaps in my traits that my team can fill.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH CASEY GROMER:
Work with Casey Gromer!
CONNECT WITH TORRE CAPISTRAN:
Link to Video Recording
Website
LinkedIn- Torre Capistran
LinkedIn- Hooked on Code
YouTube
LINKS MENTIONED IN THIS EPISODE:
Culture Index
If you’re feeling like your team doesn’t know what they’re doing, are doing the wrong things, or need constant supervision, the problem may not be your delegation systems but rather your hiring. This week’s episode 65 of Female Founders Breaking Boundaries is about creative outsourcing to scale faster!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of hiring with purpose and not just to fill the role as quickly as possible and actionable steps you can take right now to creatively outsource for more revenue, lower expenses, increased efficiency and reaching your goals faster. Some of the things I cover in this episode are:
- Celebrating Jolene Delisle, founder of The Working Assembly for offering pro bono branding services to four independent shop owners every year so they can compete with bigger companies and stay in business.
- Reasons why your current hiring plan is not working for your business.
- Knowing where you want your business to be, finding the gaps to get you there, and using an accountability chart to fill those gaps.
- Getting creative by leveraging part-time employees, freelancers, agencies, and consultants to scale without the commitment of a full-time employee.
- Knowing the right time to outsource.
- My deep thoughts on the actual impact of protesting versus having conversations and pouring into resources that are making a difference.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
The Working Assembly
Female Founders Breaking Boundaries: Accountability is Key
Female Founders Breaking Boundaries: Shift From a “Doing” Mindset to a “Thinking” Mindset
Female Founders Breaking Boundaries: Where Are All The Workers? With Erin Longmoon
Female Founders Breaking Boundaries: Tracking and Keeping Score of Your Metrics
After working with so many female business owners on their team success, I’ve found that there are a few things that are repeatedly happening that are keeping them from those metrics of accountability. This week’s episode 64 of Female Founders Breaking Boundaries is about troubleshooting your delegation system!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed, so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch-22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of keeping a scorecard and actionable steps you can take right now to troubleshoot your delegation system if you aren’t reaching those goals you’ve set. Some of the things I cover in this episode are:
- Celebrating Julie Ball, the Founder and Chief Sparkler of Sparkle Hustle Grow, an award-winning multi-six figure subscription box and online community for female entrepreneurs. She leads thousands of women through personal development and business training in a way that’s fun and supportive.
- What you might want to take another look at if you are looking at your scorecard
- How analysis paralysis can sometimes look like relying too much on your data.
- When you are looking at too many different things across the business, it can make it hard for us to focus on the things that actually matter in moving our business forward.
- What to do if you feel like you have too many metrics to look at and you’re feeling overwhelmed.
- How to know what really matters on the scorecard and metrics.
- The importance of reviewing and updating the scorecard to reflect industry changes and shifts in your team dynamic.
If you don’t have a scorecard for your business, be sure to head back to episode 45, where I help you get started in creating some kind of system where you can hold your team members accountable to their role in the business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate, and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED:
Sparkle Hustle Grow
Episode 45: Tracking and Keeping Score of your Metrics
The childcare crisis has been an ongoing issue and continues to be the number one boundary that is holding women entrepreneurs back. This week’s episode 63 of Female Founders Breaking Boundaries is about ways to combat the childcare crisis in entrepreneurship!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of getting involved to tackle this ongoing crisis and actionable steps you can take right now to build your business in a way that supports you, your employees, and your clients as mothers. Some of the things I cover in this episode are:
- Celebrating Zane Kotker (or otherwise known as Maggie Strong) the founder of the Well Spouse association for launching a foundation that supports spouses and partners of the chronically ill or disabled.
- The unaffordability and unreliability of childcare in the United States.
- How the childcare crisis is keeping women in the home and holding them back from opportunities available to our male counterparts.
- Changes you can implement within your own business to find ways around the childcare boundaries.
- My deep thoughts on marriage and monogamy.
The solution to the childcare crisis starts with getting involved and supporting the resources within our local communities.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
The Ultimate Delegation Workshop
LINKS MENTIONED IN THIS EPISODE:
Mainstay
The Well Spouse Association
Marshall Plan for Moms
Whether the overturn of Roe v. Wade directly impacts you or not, it is so important to consider the people around you that it does impact. The Supreme Court has shown us that none of us are safe and they can and will use their power and control over us. In this week’s episode 62 of Female Founders Breaking Boundaries we are taking a break from our usual content to discuss how our rights are under attack.
In this episode of Female Founders Breaking Boundaries, I’m sharing how we as a community need to come together to support one another and make changes in this time in history as well as sharing links to donate and resources to lean on should you need them.
Now more than ever, the work we are doing to empower women into places of power is so vital. Lifting up our voices is no longer enough.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
DONATE
Together Rising
National Abortion Access Fund
National Network of Abortion Funds
RESOURCES
Aid Access
Plan C Pills
MayDay
Repro Legal Helpline
M+A Hotline
Just The Pill
Hey Jane
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
We have been working on time management with so many of our clients lately so they can build and manage their business around their ideal schedule. This week’s episode 61 of Female Founders Breaking Boundaries is about creating white space by setting boundaries!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of being extremely protective over your time and actionable steps you can take right now to use time blocking as a tool to avoid burnout and implement systems to keep you adhering to these boundaries. Some of the things I cover in this episode are:
- Celebrating Fidji Simo, the new female CEO of Instacart for finding new ways for Instacart to grow and thrive post-pandemic.
- How to use Google Calendar to color-code and time block your schedule.
- The biggest mistake I see women making when it comes to setting boundaries around their schedule.
- Ways in which you can get support maintaining and protecting the white space on your calendar.
- My deep thoughts on judgment- from both sides of the table.
You may think the more you power through the more successful you will be but in reality, if you don’t take the time to set aside white space in your schedule you will come to find that your business is going nowhere and you’re on your way to burnout.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Article: Can new CEO Fidji Simo turn Instacart into more than just a delivery company?
Female Founders Breaking Boundaries: How to Include Financial Strategy in Your Quarterly Plan with Carla Titus
Female Founders Breaking Boundaries: Using Time Blocking to Save Your Sanity
Overcoming Burnout Resource
Often times financials are an afterthought when it comes to strategic planning but in reality, they are an integral factor in every decision you make in your business. This week’s episode 60 of Female Founders Breaking Boundaries is about how to include financial strategy in your quarterly plan!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest, Carla Titus shares the importance of feeling empowered over your finances as a business owner and actionable steps you can take right now to start financial planning on a regular basis so you can make informed business decisions when it comes to your money. Some of the things Carla and I cover in this episode are:
- The differences between an accountant and a CFO- and why you need both!
- How to bring financial strategy support into your business without bringing on a full-time hire.
- The benefits of looking at your cash flow statements alongside your profit and loss statements on a regular basis.
- Understanding the rank of priorities of where you should allocate the profits you make.
- How to get started implementing a fractional CFO into your business.
You may be able to do all of the financial organization and planning yourself but it comes as an opportunity cost when your time could be better spent doing revenue-generating activities instead.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH CARLA TITUS:
Website
LINKS MENTIONED IN THIS EPISODE
Female Founders Breaking Boundaries: A Simple Strategy to Pay Yourself First
Female Founders Breaking Boundaries: Shifting From a “Doing” Mindset to a “Thinking” Mindset
Onboarding is an overlooked yet vital part of the hiring process and if done wrong, can actually stand in your way from growing your business. This week’s episode 59 of Female Founders Breaking Boundaries is about creating a profitable team!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Ashley Cox is sharing the importance of setting your new hire up for success from the very beginning and actionable steps you can take right now to nail down your onboarding process to save time and valuable resources in the long term. Some of the things Ashley Cox and I cover in this episode are:
- What to consider when bringing in a new team member and the implications of poor onboarding.
- 4 common mistakes business owners make when it comes to onboarding and how you can avoid them.
- The number 1 question to ask yourself when working with a new hire.
- Tips to successfully onboard your new hire
- How your role and actions as a leader have a direct impact on your team.
Hiring and onboarding is an expensive and time-consuming process so it is important you do the work to get it right.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH ASHLEY COX:
Sprout HR
The Ripple Collective
Transform Your Stories by Ashley Cox
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
The Group Practice Exchange Podcast Episode with Ashley Cox
SHRM.org
As a CEO, you need to be looking at your business's finances from a birds eye view in order to think analytically, make educated business decisions, and look ahead to the future. You’re not going to be able to do this if you’re stuck in the weeds of the transactions. This week’s episode 58 of Female Founders Breaking Boundaries is about what money management looks like as a CEO!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Danielle Hayden is sharing the importance of setting up the right foundations so you can understand your numbers and make business decisions reflective of those numbers and actionable steps you can take right now to set your business up for financial success. Some of the things Danielle and I cover in this episode are:
- Which numbers it is important for us to pull on a regular basis and what these numbers can tell us about our business.
- What we mean when we talk about looking at your finances as a Visionary or a CEO.
- Where your profit goal should be and is there such thing as too much of a profit margin?
- Questions to ask yourself and the costs to consider (even the hidden ones) when making the decision to hire into your team or make another big investment.
- Determining if it is the right time to invest in something beyond your finances.
As a business owner, you have this responsibility to yourself, your team, your vendors and your customers to stay in business and the only way you can do this is if you understand your numbers.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH DANIELLE HAYDEN:
Website
The Profit Planner
Entrepreneur Money Stories Podcast
Instagram @kickstartaccounting
Instagram @daniellehayden_oh
Hire Worksheet
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Is the Investment Worth It?
Female Founders Breaking Boundaries: Tracking and Keeping Score of Your Metrics
Mint
Podcasting allows you to show up in front of your audience with such a deep knowledge and expertise and connect with this audience on a deeper level than you would be able to through other mediums. This week’s episode 57 of Female Founders Breaking Boundaries is highlighting stories of scaling with Alesia Galati!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Alesia Galati is sharing the value of using podcasting to expand your brand awareness and actionable steps you can take right now to leverage your podcast to show up as a thought leader, authentically connect with your audience and turn your listeners into leads. Some of the things Alesia and I cover in this episode are:
- The role that podcasting plays in today’s thought-leadership and business influencing.
- Should you be keeping all of your content behind a paywall?
- Alesia’s success story of taking her side hustle and turning it into a full-time podcast production agency.
- How Alesia uses templates and SOPs to create consistent quality of service across every client she serves.
- Creating flexibility as a mom and CEO.
If you have ever considered podcasting as an avenue to get in front of your audience in a new way, we strongly recommend seeing for yourself how your podcast can benefit your business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH ALESIA GALATI:
Instagram @alesia.galati
Instagram @wereadsmut
When you wait around for the “right time” to seek out strategic planning support for whatever reason you may have, you are actually losing out on time, money, and opportunities. This week’s episode 56 of Female Founders Breaking Boundaries is asking, are you waiting for the right time?
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m sharing the benefits of starting your strategic planning NOW so that you can use that plan, revise, reframe, and build upon it over time to get you to reach your goals. Some of the things I cover in this episode are:
- Celebrating Asmau Ahmed, founder and CEO of Plum Perfect for creating an AI model that provides a personalized digital shopping experience for women of color and for being 1 of only 12 black women to have raised more than 1 million in venture capital funding.
- What we may actually be losing out on when we wait for the “right” time to do something.
- Creating a plan for the business you have so you can become the business you want to become.
- A plan is not a one and done step but something that is meant to be revised time and time again.
- My deep thoughts on the underrepresentation of women authors in business books.
The plan you create today is going to bring you to where you want to be tomorrow.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Plum Perfect
Short Form
You likely don’t consider yourself an influencer nor do you want to consider yourself an influencer but the truth is, as a visionary entrepreneur, it is YOUR role and responsibility to bring exposure to your business and seek out the opportunities that will allow you to grow. This week’s episode 55 of Female Founders Breaking Boundaries is about navigating your influencer role as a female founder!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, I’m creating new rules on what networking looks like for the new age female entrepreneur and teaching you how you can ditch the “traditional” structure of networking and navigate the building and running of your business in a way that works for you. Some of the things I cover in this episode are:
- Celebrating Iman Abuzeid, MD, CEO and Cofounder of the tech startup, Incredible Health for creating a platform that reduces the work involved in recruiting, hiring, and retaining qualified nurses to reduce costs in the healthcare industry while filling employment gaps with qualified nurses.
- Advocating for the idea that networking should be accessible for both men and women.
- Your roles and responsibilities as a visionary entrepreneur.
- New ways to build your business without the traditional networking structures that were not built with women in mind.
- Strategies you can use to network with other professionals without traveling or taking time away from your personal life.
- My deep thoughts on expressing your opinions despite what people may think of them.
When it comes to being an influential part of your business, it is easy to influence others when they can tell you are coming from a place of authenticity and sharing the things you are passionate about.
Thanks for listening! If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Incredible Health
Entrepreneurs’ Organization
Vistage
Instagram @nedratawwab
Female Founders Ep 17: Boundaries Holding Women Entrepreneurs Back
When it comes to scaling a business, there are both mindset and procedural changes that need to be made to take entrepreneurs out of the day-to-day work and into the CEO role overlooking the business as a whole. This week’s episode 54 of Female Founders Breaking Boundaries is about embracing your leadership role!
Have you ever felt like you were WAY too busy, stressed out, burnt out, and overwhelmed so you were advised to delegate some tasks to take things off your plate and free up some time? Except, maybe it didn't work. If getting out of the day-to-day in your business was as simple as hiring more people, then why are you still feeling overwhelmed and burned out? You are not alone! Sometimes, simply delegating tasks doesn’t work and instead shifts your workload from “doing” to “managing.”
I invite you to use the exercise that our own C-Suite clients use to take the first step in turning your team into a well-oiled, self-managed machine- and get you out of the delegation catch 22. Download the exercise here to get started!
In this episode of Female Founders Breaking Boundaries, my guest Shellii Warren is sharing the importance of having a solid, foundational strategic plan that outlines the trajectory of the business. Having this plan will allow entrepreneurs to hire proactively, not reactively, and leave the day-to-day operations to their team so that they can better step into their leadership position. Some of the things Shelli and I cover in this episode are:
- Sherri’s journey retiring from Corporate America and moving into her encore career with BizChix.
- The 2 types of people you need to hire when you’re ready to scale your business.
- Practices to maintain a healthy and productive team.
- Learning to have tough conversations and admit to your mistakes early on for the benefit of both you and your team.
- The difference between coaching and criticizing.
- Delegating the day-to-day operations of your business frees up time to focus on the big picture of your business while avoiding burnout.
- Why we are dropping the terms “boss” and “employee” for words that bring more cohesion to the team environment.
Delegating to your team is a way to create opportunities for others to take ownership of tasks, leave their stamp on the business and spend every day playing to their strengths so that you can play to yours.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH SHELLI WARREN:
Stacking Your Team Podcast
Join The Leadership Lab
Join The Six Figures Lab
BizChix
If you’re thinking to yourself that you’re busier now than when you were doing all of the tasks by yourself or questioning if you’ve hired the right person for the job, there’s a chance the way you’re delegating tasks isn’t working for you. This week’s episode 53 of Female Founders Breaking Boundaries is about why delegating doesn’t work!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing that there is more to delegating than just handing a task over and actionable steps you can take right now to offload the amount of work on your plate, not just shift it. Some of the things I cover in this episode are:
- Celebrating Liz and Lu, founders of Wild Isles Swim, a women’s owned swimwear brand that creates comfortable swimwear for women with a larger bust while sourcing and using sustainable materials.
- The reasons why delegating might not be working for you.
- Setting up proper communication amongst your team so the information they need is readily available.
- Knowing (and practicing) the difference between delegating and accountability.
- Putting in place clear and well-documented processes so that anyone, regardless of their role can pick up and execute a task need be.
- Using your business blueprint as the foundation for your business to which all decisions will be aligned.
- My deep thoughts on Elon Musk buying Twitter.
Having a strong vision is the key to setting your communication and processes up for optimal performance so that you can delegate successfully and have more time for the things you are better suited for.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Get the Visionary Resource Here
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Wild Isles Swim
Female Founders Breaking Boundaries: No More Team Meetings That Could Have Been Emails
Female Founders Breaking Boundaries: Why You Need a Business Blueprint
You can spend thousands of dollars a month on marketing, but if you don’t have someone who knows the process of closing the sales, you may as well be throwing that money down the drain. This week’s episode 52 of Female Founders Breaking Boundaries is about asking the question, could you outsource your sales?
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Nikki Rausch shares the importance of approaching sales with kindness and authenticity and actionable steps you can take right now to build a strong sales team that balances out your marketing efforts. Some of the things Nikki and I cover in this episode are:
- Nikki’s journey from working in the male-dominated industry of corporate sales to starting her own business that supports and teaches women to be more confident in sales.
- The difference between sales and marketing and knowing which needs more focus at any given time.
- Keeping the sales trifecta in the back of your mind when it comes to presenting new offers to your potential clients.
- A question to ask yourself before sending out your promotional emails.
- How to go about outsourcing sales and training these individuals to carry out the priorities and values of your brand.
- The most common sales mistakes we are all making and how to fix them.
Sales is truly about talking to the right people, at the right time, with the right offer, it is never a one and done opportunity.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH NIKKI RAUSCH:
Website
Closing The Sale Ebook
Join the Sales Maven Society
The Sales Maven Podcast
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Sales Maven: Closing Sales with Discovery Calls: A Sales Success Story with Casey Gromer
Women are so often defined by either their appearance, clothing size, or comparative success as a woman in a male-dominated industry, but today’s guest is changing the game for how we buy our clothes AND how we define what success really means. This week’s episode 51 of Female Founders Breaking Boundaries is about defining your own success!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest JoAnna Hartzmark shares sharing the importance of putting your values at the forefront of your business decisions and actionable steps you can take right now to define and achieve your own success. Some of the things JoAnna and I cover in this episode are:
- How JoAnna saw an issue in the inconsistency of women’s clothing sizes and founded a company that helps women navigate their options to find the right fit while making the label of size an afterthought.
- Putting women at the forefront of the conversation in a company that is marketed towards women.
- What led up to JoAnna taking a leap of faith and leaving something that was no longer in alignment with her true self and starting a business of her own.
- Running a values-based business vs. running a vanity-based business.
- JoAnna’s top advice for other women entrepreneurs.
You can’t just give lip service to your values, you must take action on them.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH JOANNA HARTZMARK:
Revelle Nation Website
Instagram @revellenation
Instagram @joannahartzmark
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
At C-Suite Boutique, we are here to give you the tools and support you need to have a business that runs without you by having the right people helping you make good decisions while keeping the best interests of your company in mind. This week’s episode 50 of Female Founders Breaking Boundaries is discussing that YES, you can get the strategic support you need!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of have a financially secure business that can achieve your dreams without the hustle and grind that traditional business models teach us to believe in. I am also sharing actionable steps you can take to surround yourself with the right people and implement the right systems into your business. Some of the things I cover in this episode are:
- Celebrating former Secretary of State, Madeleine Albright for her success not only as the first women to be appointed in her role but for all of the diplomatic work she has done.
- Building out your business blueprint to align your decisions with your mission, vision, and values and to identify what success looks like for you to achieve your goals.
- Creating your strategic growth plan to take your Business Blueprint a step further and define how you’re going to take action and set your team up for success.
- Bringing in a Fractional Integrator so you can get out of the day-to-day of your business and back into your zone of genius.
- My deep thoughts on supporting others although you may disagree with them and doing some self-reflection work so you can positively and effectively communicate with people whose opinions are different from your own.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:LinkedInWork with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE
Ep 3: Do You Need an Integrator, COO, DOO, or OBM? Ep 5: Why You Need a Business Blueprint Ep 6: Toss Your Traditional Mission & Vision Statement Out The Window Ep 7: Re-think How You Communicate Company Values Ep 8: Is My Business Salable? Ep 9: The Story Behind Brand Story Ep 13: What Role Does an Integrator Play in your Business? Ep 27: Are You Operating in Your Zone of Genius Ep 42: No More Team Meetings That Could Have Been Emails
Your team members are the key to growing a sustainable and successful business that can bring you back to this place where work-life balance exists again. That’s why episode 49 of Female Founders Breaking Boundaries is about creating a flexible workplace to attract and retain talent!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of creating a flexible work environment that benefits both you and your employees and actionable steps you can take right now to make these changes in your business today. Some of the things I cover in this episode are:
- Celebrating Lauren Cook, CEO of Ellis Early Learning for creating the model service model for a socioeconomically, racially, and culturally diverse organization that serves children and families alike.
- How Covid has tossed this idea of work-life balance out of the window.
- What the different types of flexibility might look like for your business and finding the right balance of them to begin implementing.
- How this flexibility contributes to better employee morale and improved performance.
- My deep thoughts on the stigma of tattoos in the workplace and sharing my birthday tattoo with you!
I am challenging you to be the change and create a business that accounts for the different ways in which we need to move and work to allow more businesses, families, and women to be successful.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
No One is Coming to Save Us Podcast
Ellis Early Learning Center, Boston MA
Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back
Female Founders Breaking Boundaries: Should You Hire to Hit Your Goals?
Female Founders Breaking Boundaries: Accountability is Key
As we’re getting closer to reviewing our quarterly plans, the topic of upcoming investment opportunities is coming up more and more so we want to be prepared to jump on them or take a pass. That’s why episode 48 of Female Founders Breaking Boundaries is about finding out if the investment is worth it!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of covering your bases when it comes to vetting investment opportunities and actionable steps you can take right now to make smart investments for your business. Some of the things I cover in this episode are:
- Celebrating Linda Alvarado, self-made multi-millionaire, owner of Alvarado Construction and co-owner of 258 restaurants under the Yum Brand for paving the way for women in industries commonly dominated by men.
- The types of investments entrepreneurs might come across.
- The 2 primary reasons you’d consider investing in something.
- How to use your forecasting to evaluate if the investment is right for you at this time.
- My deep thoughts on entitlement.
If we've learned anything from being entrepreneurs, it's that making mistakes happens and the best thing we can do is learn from those mistakes.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Alvarado Construction
When businesses start to grow, we know the CEO and COO are important as well as bringing in a CFO and CMO most of the time, however, the hugely important area that is too often overlooked is legal. That’s why episode 47 of Female Founders Breaking Boundaries is about simplifying legal for small businesses!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Danielle Liss shares the importance of having someone in the legal department on your side as a form of insurance for your business and actionable steps you can take right now to start integrating legal into your business proactively, not reactively. Some of the things Danielle and I cover in this episode are:
- What is the difference between contracting an outside in-house legal counsel and employing legal help on your team.
- The importance of succession planning in your business.
- Seeking legal help as a preventative measure, not a reactive one.
- Reasons why someone might be fearful of or try to avoid legal help.
- Advice for those looking to take the first steps into seeking legal help for their business.
- The most common legal issues that should be looked at within a business.
- How to know when it is time to bring legal services in house.
- The benefit of using templates until you’re at a place to invest in legal counsel.
Legal is not something to be feared but a resource and an investment that is going to grow and change as you do.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH DANIELLE LISS:
Liss Legal Website
Businessese Website
Podcast- Simplifying Legal for Small Business Owners
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
There was a point in time where it clicked for me that the entrepreneurial operating system (EOS) was not geared toward the women entrepreneurs who are shouldering the home responsibilities while running their business, but rather to the male counterpart who are encouraged to work long hours and travel away from home. That’s why episode 46 of Female Founders Breaking Boundaries is about why I don’t drink the kool-aid!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the story of how I found my calling to help myself and other women who are struggling to make things work in a system that was not created for them and how this realization inspired the creation of She Suite Boutique. Some of the things I cover in this episode are:
- Celebrating Melissa Wirt, founder of Latched Mama for creating breastfeeding safe clothing and for supporting working moms before and during the pandemic.
- Where the EOS system lacks in taking into account the ways in which women specifically need to approach and run their business.
- How I approach programs and frameworks within my own business and with my clients.
- What I actually like from EOS and what i think they are still missing.
- My positive thoughts and praise for Melisa Galasso’s list of 100 adjectives to describe women.
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Latched Mama
Eosworldwide.com
Traction by Gino Wickman
Rocketfuel by Gino Wickman and Mark Winters
Ep 17: Boundaries Holding Women Entrepreneurs Back
Ep 38: Foolproof Your Business Plans
Tracking metrics is a great tool to set your team members up for success through accountability and taking the guesswork of questioning if your team is doing the right tasks. That’s why episode 45 of Female Founders Breaking Boundaries is about tracking and keeping score!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of making sure that the business plans and goals you put in place are actually being reached and actionable steps you can take right now to use this tool as a new approach to looking at and tracking your numbers while keeping everyone on the right path. Some of the things I cover in this episode are:
- Celebrating Amber Kroeker, co-founder and Cheif Innovation Officer of Pip and Grow who doubles as a Child Injury Prevention Coordinator at the Randall Children’s hospital for co-creating the Smitten Baby Box that has its hand in drastically reducing infant mortality rates.
- Why metrics are either scary or not helpful to so many women entrepreneurs.
- Prioritizing the overwhelming amount of metrics you can track in your business.
- The difference between leading and lagging indicators and why they are important to look at on a regular basis
- Building your ideal scorecard through experimentation.
- Using what you’ve learned from your metrics to track progress towards your goals and business growth.
- My deep thoughts on selling vs. offering when you’re confident and working from your zone of genius.
What you’re going to track is what’s going to improve, so start small and don’t overcomplicate it from the start. It is better done than perfect.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Pip & Grow
Female Founders Breaking Boundaries Episode 38: Foolproof Your Business Plans
Female Founders Breaking Boundaries Episode 39: Accountability is Key
Female Founders Breaking Boundaries Episode 22: Using HR for Long-Term Success with Niki Ramirez
Female Founders Breaking Boundaries Episode 15: Thought Leadership as a Revenue Stream with Carol Cox
As the visionary of your company, there are a few things you might be unintentionally doing that are not only taking your team off track but taking your company off track as you’re trying to reach your goals. That’s why episode 44 of Female Founders Breaking Boundaries is about ways in which you might be sabotaging your team!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of letting the systems and processes you have put in place work for you and actionable steps you can take right now to get your team on track to achieving the company’s goals. Some of the things I cover in this episode are:
- Celebrating Rhonesha Bing, founder of her agenda that is here to bridge the gap between ambition and achievement for millennial women.
- Tips to stay focused when your visionary keeps rolling in with new ideas that can set the project off track.
- Check capacity before committing to a project that might turn out to be bigger than it appears at first.
- Allow your team to step into strategy and decision-making roles by giving up control in some areas of the business.
- Keep your systems in order and cut out that desire to circumvent the process with the hopes of getting something done quicker.
- My deep thoughts on the rise in alcohol consumption among women and whether or not this is a big deal.
I just want to encourage you today to build your team, support your team, have trust in your team, and embrace your role as a leader.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Her Agenda
Episode 5- Why You Need a Business Blueprint
Episode 38- Foolproof Your Business Plans
Episode 40- Should You Hire to Hit Your Goals?
Episode 41- 2022 Trends to Prepare For
Episode 42- No More Team Meetings That Could Have Been Emails
Although we are making progress, money and financial literacy is still a huge boundary that is holding women entrepreneurs back. That’s why episode 43 of Female Founders Breaking Boundaries is about taking control over your finances!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Nicholle Overkamp shares the importance of truly understanding your finances and actionable steps you can take right now to evaluate, re-allocate, and strategize with your money to break the boundary that is the fear of finance.
Some of the things Nicholle and I cover in this episode are:
- Nicholle’s personal experiences as a woman in finance turned out to be the mission behind founding companies that focus on empowering women through money.
- How dangerous it can be letting your partner and/ or your financial team solely handle your finances without having a basic understanding of your own.
- Reclaiming decision making power in your business by understanding where your money is allocated into your business and if it is in alignment with your goals.
- The major things women are not looking at (but should) when it comes to their business finances.
- Building the right team of people that will not only stick up and do the right thing with your finances but will educate you on what the numbers actually mean.
- De-compartmentalizing your personal and business finances to see how they connect with one another in your life.
It is as simple to start as picking one thing you want to focus on this week and keep going from there.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH NICHOLLE OVERKAMP:
Website
YouTube
Get on the Waitlist for my Mastermind!
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: A Simple Strategy to Pay Yourself First
FemaleFounders Breaking Boundaries: 2022 Trends to Prepare For
If you are simply holding team meetings just because you have a team, you are helping no one unless you come prepared for these meetings with the right people and the right agenda items. That’s why episode 42 of Female Founders Breaking Boundaries is about how to stop having team meetings that could have been an email!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having team meetings to remove the barriers between the different divisions in your business so that together you can work together to resolve issues and reach your goals and actionable steps you can take right now to rework your team meetings so that they can become a very lucrative part of your business growth. Some of the things I cover in this episode are:
- Celebrating Jess Ekstrom, founder of Headbands of Hope for using her company to provide headbands to children with chronic illnesses and bringing more good into the world through her charitable contributions.
- Why a majority of team meetings are unproductive and actually cause more stress on your team members.
- The purpose that a recurring team meeting should be held in the first place.
- Practical tips for conducting a productive and successful meeting with your team.
- Breaking down the agenda of items you should be covering during your team meetings and how much time should be spent on each.
- Prioritizing your issues list to resolve things in a productive and timely manner.
- My deep thoughts on having a word of the year and finding creative ways to keep it top of mind.
Your team meetings are one of your major players when it comes to accountability because every single element that goes into these meetings are about keeping everyone accountable for their own tasks.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE
Headbands of Hope
The Holistic Psychologist
Little Words Project
How to Leave a Rating on Spotify
Female Founders Breaking Boundaries: Should You Have Recurring Revenue with Jessica Principe
Female Founders Breaking Boundaries: Accountability is Key
Female Founders Breaking Boundaries: Breaking Barriers Within Your Business
Female Founders Breaking Boundaries: A Simple Strategy to Pay Yourself First (where we highlight the Little Words Project)
There’s no doubting that there have been some economic factors that have shifted the way businesses are operating and by getting ahead of these trends yourself, you can set yourself and your team up for a profitable and productive year. That’s why episode 41 of Female Founders Breaking Boundaries is about 2022 trends to prepare for!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of paying attention to the shifts in the business environment and actionable steps you can take right now to get ahead of these trends and keep up with the shifting landscape so that you can keep serving your clients. Some of the things I cover in this episode are:
- Celebrating the beloved Betty White and highlighting her accomplishments during her 80 years in the entertainment industry and her 99 beautiful years on earth.
- The employee-focused market that we started shifting into last year and will continue to grow during this year will cause businesses to review their benefits and competitive wages to retain and hire valuable employees.
- The increased spending that started at the beginning of the pandemic has caused a shortage of supplies, is driving inflation and will begin to affect businesses who are not preparing ahead of time.
- Now more than ever, customers are paying attention to social responsibility and buying from companies that are socially driven and authentic.
- More and more businesses are going to be diversifying their revenue and hint: you should too!
- My deep thoughts on rethinking your to-do list and prioritizing it based on what is in most alignment with your highest vision and values.
By getting ahead of these trends, you can set yourself up to make 2022 a great year of business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Glassdoor
Indeed
TheTappingSolution.com
MomPowerment.com
PositivelyProductive.com
The Midlife Magic Journal
When looking over your 2022 goals, you’ll need to look at your existing team in a new way to find the gaps that might be keeping you from hitting these goals. That’s why episode 40 of Female Founders Breaking Boundaries is about figuring out if you should hire to hit your goals?
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of evaluating who is already on your team crossed with the responsibilities needed to be covered to hit your goals and actionable steps you can take right now to fill in the gaps and round out these functions in your business. Some of the things I cover in this episode are:
- Celebrating Allyson Felix, a six-time gold medalist track runner who continues to fight for the rights of mothers after Nike cut her contract following her life-saving c-section.
- Listing the major functions and the responsibilities within that function of your business that are required to operate day-to-day.
- Filling your current team members into the open seats, assigning responsibilities, and noticing where there may be gaps.
- Assessing all of the options that are available to you and cross-checking them with your budget in order to fill the gaps within your business.
- My deep thoughts on how women are speaking with their dollars against Victoria’s Secret and other companies alike by demanding the representation of real women of different shapes and sizes.
By using this exercise, you can release the fear around hiring and do so in a smart and intentional way.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE
Allyson Felix The Power She Fund: Women’s Sports Foundation
Ep 38: Foolproof Your Business Plans
Ep 39: Accountability is Key
Third Love
True and Co.
Savage X Fenty
Accountability is the one thing in your business that is going to let you know if your people are in the right roles, doing what they are supposed to be doing, and making forward progress. That’s why episode 39 of Female Founders Breaking Boundaries is about accountability is key!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of keeping your team accountable by setting clear expectations and actionable steps you can take right now to set and track the goals and responsibilities within your business. Some of the things I cover in this episode are:
- Celebrating British vaccinologist Sarah Gilbert, one of the original people that helped develop the Covid-19 vaccine and is now being honored with a Barbie doll made with her likeness.
- Practicing accountability in a way that is backed by tangible evidence.
- Assigning ONE person to the goal/ task/ responsibility so that you have clear boundaries around who is responsible for what.
- Organizing your team meetings in a way that focuses on accountability and gets you and your team in the habit of checking in on your goals week after week.
- Utilizing a scorecard to essentially “give your employees the answers to the test” by setting clear expectations on what their efforts should be focused on.
- Sharing a personal life update, why I missed an episode last week, and the importance of listening to your body and taking care of yourself.
Accountability can be made simple when you give your team the autonomy to be accountable without having to come to you to ask questions.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Sarah Gilbert Barbie Doll
As a business owner, it is so important to take the time to evaluate where you’ve been and where you want to go in order to build out the roadmap to achieving your business goals. That’s why episode 38 of Female Founders Breaking Boundaries is about foolproofing your business plans!
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of routinely reviewing and evaluating every aspect of your business and actionable steps you can take right now to build your annual plan with the right systems and accountability to track, measure, and achieve your goals. Some of the things I cover in this episode are:
- Celebrating Dr. Nicole LePera, the Holistic Psychologist who developed a united philosophy of mental, physical, and spiritual health recourses that are FREE to equip people with the right tools needed to heal themselves.
- Look at your past performance to understand where you’ve been so that you can determine where you want to go.
- Review your business blueprint and reflect on where there was a misalignment between either the decisions made or the blueprint itself, and refresh as needed.
- Brainstorm and brain dump every goal you can think of in every aspect of your business.
- Prioritize this list into the important next steps for your business with built-in accountability and progress checks.
- Break this list down even further into quarterly plans and milestones that will keep you focused and on track.
- My deep thoughts on understanding what is most important to you and if you have yourself set up to focus your attention on these things and remove anything that doesn’t matter.
This planning is a full-day, big task, but by doing it, you are setting yourself up for one of your most successful years in 2022 and will be impressed by the success that comes with it.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Ep 5: Why You Need a Business Blueprint
Ep 6: Toss Your Traditional Mission & Vision Statement Out The Window
Ep 7: Re-think How You Communicate Company Values
Ep 8: Is My Business Salable?
Ep 9: The Story Behind Brand Story
Ep 10: Do You Really Understand Your Ideal Buyer?
Ep 11: Are You Chasing Your Competition? Do This Instead.
Ep 12: It’s the Market, Not the Marketing
Ep 33: A Simple Strategy to Pay Yourself First
theholisticphyshologist.com
The Holistic Psychologist Instagram
How To Do The Work by Nicole LePera
Melissa Urban Instagram
Whole 30
Do The Thing Podcast
As women, we are too often shouldering so much extra stuff that we don’t have the extra time for us to have hobbies, businesses, and, generally, success. That’s why episode 37 of Female Founders Breaking Boundaries is about how to un-busy your CEO life!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Neill Williams shares the importance of learning to stop measuring your value by the number of hours you work and actionable steps you can take right now to scale back your workweek to find more time for the things that really matter to you. Some of the things Neill and I cover in this episode are:
- Defining what “enough” means to you as a “jumping-off” point in reducing your working hours.
- Doing a time audit and creating a strategic 6-month plan to achieve your ideal workweek without sacrificing income.
- Prioritizing the important non-work things in your life and learning to delegate tasks where possible.
- Allowing yourself to block off time to think and be the visionary in your business.
- The negative effects that wishing we had more time can have on us.
It takes effort to find the time to make the time, but once you do, the improvements in your life will be significant.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH NEILL WILLIAMS:
Website
Unbusy Your Life Podcast
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders: Boundaries That Hold Women Entrepreneurs Back
Female Founders: An Easy Button for Easily Distracted Entrepreneurs with Amber Hawley
Female Founders: Should You Have Recurring Revenue with Jessica Principe
Female Founders: Using Time Blocking to Save Your Sanity
Four Hour Work Week by Timothy Ferriss
Women often start businesses to get out of the patriarchal systems we hate only to unintentionally reinvent them in smaller ways and call them feminist businesses. That’s why episode 36 of Female Founders Breaking Boundaries is about running your business by a new set of rules!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Eleanor Beaton shares the importance of embracing your sacred femininity and actionable steps you can take right now to reinvent the way we, as women, view business in terms of money, systems and processes, and goal setting. Some of the things Eleanor and I cover in this episode are:
- What it is like for women to exist in a business environment that was designed for men.
- Defining sacred femininity and linking it back to business.
- Calling out toxic approaches to feminism and shifting the narrative on how we approach the topic.
- Touching on how we can hold space for lifting up women even when we don’t agree with them.
- Reinventing the ways in which we view and practice growth in our businesses.
The only way to begin making a change is by opening the door to more conversations about it.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH ELEANOR BEATON:
Power + Presence + Position Podcast
Website
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back
The Dance of the Dissident Daughter by Sue Monk Kidd
It is no secret that the labor market is going through some big changes. That being said, it is more important now than ever for small businesses to start taking this more seriously so they can recruit and retain their employees. That’s why episode 35 of Female Founders Breaking Boundaries is about addressing the question, where are all the workers!?
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Erin Longmoon shares the importance of adjusting to meet the needs of the current job market and actionable steps you can take right now to find your ideal fit as both an employer and employee. Some of the things Erin and I cover in this episode are:
- How the pandemic has shifted our perception on the importance of work-life balance.
- Debunking the myths circulating around the labor shortage.
- Ways in which businesses can pivot to a more employee-centric environment to appeal more valuable against competitors.
- The #1 important value proposition businesses can offer their employees and how small businesses have the competitive advantage against corporations when it comes to this.
- Addressing the negativity surrounding the current labor market and shifting your mindset to attract the type of employees you want.
- As an employer, protecting yourself against scammers in the hiring process.
The ideal fit is a balance between an employer finding the right employee for them and vice versa; it is a balancing act.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH ERIN LONGMOON:
Blog Post - Employees Are Not Commodities
Zephyr Recruiting
Retention Tips Checklist
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
In the early stages of your business, you may be hiring “do-ers” to get your business off the ground running, but as you look to scale and expand your business, you will need to shift into having more “thinkers” on your side. That’s why episode 34 of Female Founders Breaking Boundaries is about shifting from a “doing” mindset to a “thinking” mindset!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the roles and value in both do-ers and thinkers in your business environment and actionable steps you can take right now to shift into a thinker mindset to expand your business past the growth phase. Some of the things I cover in this episode are:
- Celebrating Dr. Jessica McCarty who is a teacher, mentor, principal investigator for NASA, the EPA, USDA, and the NSF along with a long list of other accomplishments to standing up for women’s intelligence and calling men out for mansplaining.
- Breaking down my version of the entrepreneurial journey to better understand when it makes sense to shift from the “doing” mindset to the “thinking” mindset.
- Preparing for the investment in your business that is required when you start bringing thinkers into your business.
- Why it might feel easier to hire a “do-er” than it is to hire a “thinker.”
- Looking at the different levels of leadership as it applies in the small business world and knowing which level may be the right fit for your business.
- The types of fractional roles you can find that fit your business and your budget.
- My deep thoughts on fatphobia, the toxic talk around losing weight, and the shame we put on others based on factually inaccurate data by influencers who believe dieting and exercise are the only factors that play a part in weight loss.
I hope this episode has shed some light on the different roles that play a part in your business and has given you the guidance needed to bring thinkers into your business so you can scale and expand further than you ever thought possible.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day
Jessica McCarty’s tweet on Mansplaining
Maintenance Phase Podcast
As an entrepreneur, you are working your business in place of a 9-5 job so the business you are running needs to sustain you financially like a traditional job would. That’s why episode 33 of Female Founders Breaking Boundaries is about a simple strategy to pay yourself first!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of paying yourself fairly for the work you are putting into your business and actionable steps you can take right now to set up a simple strategy to pay yourself first. Some of the things I cover in this episode are:
- Celebrating Adriana Carrig from the Little Words Project for encouraging women to have confidence in themselves and to pay it forward. Adriana then went on to create a non-profit that serves to close the confidence gap of women in college.
- Common things I see women doing that are stunting themselves financially.
- What to consider when determining how much to pay yourself from your business.
- Why women tend to pay themselves less as an entrepreneur.
- The set it and forget it method to start paying yourself first.
- My deep thoughts on how multi-level marketing companies are damaging the world of entrepreneurship for women.
Budgeting can be simple and when you make the process run on autopilot, you never have to question whether or not you can afford or deserve the money that month, because you know you can and you do.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED:
Little Words Project
Ep. 23 Creating Non-Profits to Advance Your Vision with Dr. Sharon Jones
Download the Free Template: A Simple Strategy to Pay Yourself First
Profit First by Mike Michalowicz
Lula Rich on Amazon Prime
The Dream Podcast
Typically when one person excels in finance and operations, all others take a back seat in cruise control, but what happens if the person who is in charge can no longer take ownership of that role? That’s why episode 32 of Female Founders Breaking Boundaries is about having a plan B with a contingency plan!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Mary Beth Simón shares the importance of having a contingency plan in place and actionable steps you can take right now to use this plan to let go of some responsibilities now or use it as a safety net later. Some of the things Mary Beth and I cover in this episode are:
- What is contingency planning and what are some of the things you may need to consider having in your plan.
- Using a coach in your planning process to guide you through the steps and to keep you accountable for finishing it.
- Your personal contingency plan should always come before your business plan.
- Ways in which having a contingency plan for your business could benefit you now and save you later on.
- Why and when you might want to consider putting this plan in place. Hint: it is a lot sooner than you might think.
- Outlining what is offered in Mary Beth’s continuance playbook and why you need it for yourself.
Contingency plans are no longer optional but essential for both your personal life and your business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH MARY BETH SIMON:
Website
Free Contingency Planning Kit
A huge goal of ours is to encourage and educate women how to avoid leadership burnout by reducing their mental load and working less all while reaching their goals. That’s why episode 31 of Female Founders Breaking Boundaries is about why you need recurring revenue!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Jessica Principe shares the importance of reducing your mental load and actionable steps you can take right now to successfully implement a recurring revenue business model into your pre-existing business. Some of the things Jessica and I cover in this episode are:
- Overcoming imposter syndrome when starting a new business.
- The importance of a pre-launch with a subscription-based business to validate the idea and build your customer list before you even launch.
- The challenges women face when starting a business as the “default parent” and how to communicate an even divide of household and parenting roles.
- Systems and processes are one of the most valuable assets to have when working towards a work-life balance.
- Intentionally taking time away from your business to encourage clarity and generate ideas.
- The benefits of a recurring revenue business model in any type of business.
I encourage everyone listening to take a clarity day to brainstorm how you can bring a recurring revenue stream into your own business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH JESSICA PRINCIPE:
Use code “boundaries” for 20% off at All Girl Shave Club
Website
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back
Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day
Fair Play by Eve Rodsky
The pillars of entrepreneurship are what strengthen and protect your business from both internal and external factors. That’s why episode 30 of Female Founders Breaking Boundaries is about the 5 pillars of an entrepreneurial business!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having these 5 pillars instilled in your business and actionable steps you can take right now to build the foundation of your business using resources from She Suite Boutique. Some of the things I cover in this episode are:
- Celebrating Jasmine Crow, founder of Goodr that combats hunger and food waste by working with companies to reduce waste and get more food into needed hands.
- Using the Company Persona resource to establish your vision that will be the foundation and backbone of your business.
- Formulating a strategy to provide the context to your vision.
- Creating a plan to take your strategy from an idea and put it into action.
- Evaluating if you have the right people in the right functions to carry out your plan of action.
- Using systems and processes to put the four pillars together into the day-to-day operations of your business.
- Deep thoughts on toxic positivity and judging others on the choices they make for themselves.
When you start at the beginning, you build a strong foundation to then build your business off of.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Goodr
Company Persona
Female Founders Podcast Episodes Mentioned:
Toss Your Traditional Mission & Vision Statement The Window
Why You Need a Business Blueprint
Using HR for Long-Term Success with Niki Ramirez
What’s the Difference Between a Visionary and CEO
Balance is a hot topic for women because when we consider everything that is being asked or expected of us, we soon realize there are not enough hours in the day to do it all. That’s why episode 29 of Female Founders Breaking Boundaries is about all this talk about balance is BS!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of prioritizing tasks when you can and understanding when you cannot and actionable steps you can take right now to create balance in your business and in your life. Some of the things I cover in this episode are:
- Celebrating the amazing women-led leadership team of Rent The Runway; Jennifer Hyman, Jennifer Fleiss, Scarlett O’Sullivan, Anushka Salinas, and Inna Vartelsky as they take their company public.
- Understanding that while prioritizing is important, that there are some tasks that are going to be non-negotiable.
- Where the triskelion symbol originated and understanding the power of 3.
- Purpose/ Passion, Plan, and Profit are the 3 legs that keep your “stool” or business standing and how they rely on one another to operate.
- How She Suite Boutique incorporates your life into the strategic planning of your business.
- Deep thoughts on being authentically yourself in front of your kids, even if that means getting your nose pierced.
- More deep thoughts on “corporate trauma” negatively influencing the way you behave even after leaving Corporate America.
You have to use your business to impact your life and vice versa.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Take a Clarity Break, Not a CEO Day
Female Founders Breaking Boundaries: Passion is not a Vision
The Wheel of Life - Finding Balance in Your Life
Whether you have been diagnosed as neurodivergent or not, modern-day entrepreneurship is built with distractions that may steer you off the path of your goals. That’s why episode 28 of Female Founders Breaking Boundaries is about an easy button for easily distracted entrepreneurs!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Amber Hawley shares the importance of reframing your negative self-talk around distraction and actionable steps you can take right now to work in the ways your brain works best instead of trying to fit the mold that society tells you is the “correct” way. Some of the things Amber and I cover in this episode are:
- The freedom you feel once you accept how your brain works and to work with it not against it.
- Hiring a team to back you in the areas you may struggle with to increase growth and productivity.
- Using Amber’s A.D.D. framework to re-prioritize your task load and avoid burnout.
- The number one strategy to use in order to allocate your time efficiently and stay on the right path.
- Tips to remain focused or get back on track when you inevitably lose that focus.
It is not always about productivity but efficiency. Even then, efficiency does not equal perfection.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH AMBER HAWLEY:
Easily Distracted Entrepreneur Facebook
Instagram @mybizbestie
Website
Shiny Object Syndrome Downloadable Resource
LINKS MENTIONED IN THIS EPISODE:
Profit First by Mike Michalowicz
Female Founders Breaking Boundaries: When You Should Consider Working With A CFO With Hannah Smolinski
Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back
The reason you may love what you do but still experience burn out could be that you’re operating in your Zone of Excellence, and not your Zone of Genius. However, what’s the difference between the two and why is it so important? These questions are exactly why episode 27 of Female Founders Breaking Boundaries is about operating in your zone of genius!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding your zone of genius and actionable steps you can take right now to use your Zone of Genius to improve your business and your life. Some of the things I cover in this episode are:
- Delta’s W.I.N.G. program, which creates an annual flight of all women who take an aircraft of girls to NASA to celebrate International Girl’s in Aircraft day, while inspiring young girls to seek careers in STEM fields.
- What the Zone of Excellence is and how it’s different from your Zone of Genius.
- Why it’s important to spend your time in your Zone of Genius, and how it avoids burnout.
- An exercise you can do while listening that will help you figure out your Zone of Genius.
- What to do if you’re not currently operating in your Zone of Genius.
Operating in your Zone of Genius will allow you to live a fuller life, have a more successful business, and leave your mental health in better condition. But figuring out what your Zone of Genius is can be difficult. This episode, and this exercise provided, will guide you to that Zone of Genius, and teach you what to delegate.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
Whether it be the intimidation of what they think it takes or the fear of not knowing where to start, many women avoid pitching themselves and therefore are putting themselves into the ring of opportunities that are out there for them. That’s why episode 26 of Female Founders Breaking Boundaries is about the perfect pitch strategy for visionary leaders!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, my guest Angie Trueblood shares the importance of pitching with relevant and actionable steps you can take right now to create your own perfect pitch strategy and land more opportunities. Some of the things Angie and I cover in this episode are:
- Why we feel intimidated to pitch ourselves in the first place.
- The different reasons you can use pitching to further your business that goes beyond exposure to different audiences.
- What to know and consider before putting yourself out there and pitching yourself for opportunities.
- Angie’s recommended tips to pitch successfully and the frameworks behind these tips.
- Examples of how NOT to pitch your business.
- The importance of following up on your pitches in a strategic and respectful manner.
You deserve to get yourself out there and connect with others.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH ANGIE TRUEBLOOD:
Go Pitch Yourself Podcast
Website
Work with Angie Trueblood
The Pod-Wize Co-Op
LINKS MENTIONED IN THIS EPISODE:
Female Founders Breaking Boundaries: Boundaries Holding Women Entrepreneurs Back
Female Founders Breaking Boundaries: Thought Leadership as a Revenue Stream with Carol Cox
The Everyday Style School Podcast
You can run a successful business without a vision just as long as you reframe your passion into specific goals your team can align themselves with in order to remain motivated towards that common goal. That’s why episode 25 of Female Founders Breaking Boundaries is about how passion is not vision!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing if you have a vision or a passion and actionable steps you can take right now to incorporate your passion as a foundation in your business. Some of the things I cover in this episode are:
- Celebrating Maureen Werrbach, owner of Urban Wellness, a mental health and group wellness practice that provides a space for people to seek help and professionals to seek knowledge.
- The main difference between a vision and a passion and how to know which one your business has.
- Why we might struggle to turn a passion into a vision.
- Tips to align and motivate your team when your business does not have a vision.
- Discussing the heat that big-name companies are getting by taking a stronghold over how small businesses can compete and succeed in the industry.
Whether you have a vision or a passion, it doesn’t matter! What matters is what you do with that and how you align your team to work towards it.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Urban Wellness
Female Founders Breaking Boundaries: My Top 5 Recommended Business Reads
Female Founders Breaking Boundaries: Thought Leadership as a Revenue Stream with Carol Cox
Start With Why by Simon Sinek
There are hundreds of business books on the market that can have a huge impact on the way we run our business. That’s why episode 24 of Female Founders Breaking Boundaries is about my top five recommended business reads!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing my top five recommended business reads and actionable steps you can take right now to use some of the themes from these books and apply them to your own business. The books and topics I cover in this episode are:
- Celebrating Dr. Karen Wilson, founder of Child NEXUS
- A Fresh Wave of Marketing by me, Casey Gromer
- Rocket Fuel by Gino Wickman and Mark Winters
- Start With Why by Simon Sinek
- Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
- Built to Sell by John Warrillow
- Discussing the hot topic that women’s worth is constantly based on the toxic hustle culture and adds another barrier to women entrepreneurs.
There are so many great business books on the market but these are the ones that were pivotal in the foundation for my business and how I show up for my clients.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE
A Fresh Wave of Marketing by Casey Gomer
Rocket Fuel by Gino Wickman and Mark C. Winters
Start With Why by Simon Sinek
Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne
Built to Sell by John Warrillow
Child NEXUS
Are You Chasing Your Competition? Do This Instead.
Is My Business Salable?
Boundaries Holding Women Entrepreneurs Back
Your business is likely backed by a vision that spans beyond making a profit and there are ways you can use this profit to get you closer to that vision. That’s why episode 23 of Female Founders Breaking Boundaries is about creating non-profits to advance your vision!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, Sharon Jones shares the importance of creating S.T.E.A.M. programs for young women that are built around expanding interests and actionable steps you can take right now to create your own non-profit in order to bring your business closer to your vision and core values. Some of the things Sharon and I cover in this episode are:
- How The Dottie Rose Foundation provides opportunities for young women to spark their interest in STEAM at an early age.
- Changing the conversation and description in STEAM to be more inclusive of the interests and talents of both men AND women.
- Where STEAM careers show up in places that do not typically come front of mind.
- Framing the information we are teaching kids by linking it to what they will be using the information for and how they can apply it in the future.
- The benefits of creating our own non-profits to funnel our business profits into.
The non-profit route is not only a way to work on your own legacy and get you closer to your core values, it can be a way to put your profits towards something good
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH SHARON JONES:
The Dot Consulting
Dottie Rose Foundation
A common misconception tells us we need to be a large corporation to implement HR systems, however, whether you have 2 or 200 employees, HR can help foster a positive and healthy working environment for all. That’s why episode 22 of Female Founders Breaking Boundaries is about using HR for increased profitability and long-term success!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, Niki Ramirez shares the importance of implementing HR practices into your business early on and actionable steps you can take right now to give your employees structured policies and expectations through clear communication and work boundaries. Some of the things Niki and I cover in this episode are:
- Common HR functions that are being overlooked by business leaders leading to major problems.
- Why business leaders wait so long to get HR help and signs that it is time to seek outside advice and support for your business.
- How HR practices can act as insurance and damage control and that will actually save you money down the road.
- Breaking down the main buckets of HR through every phase of your business.
- Resources you can use to learn about compliance and where you can start weaving this into your business practices.
- Ways in which investing in your employees will give you a higher return on investment that expands further than employee satisfaction.
By bringing HR into your business early on, you will be able to nurture a positive work environment that will lead you to become more successful and profitable in the long run.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH NIKI RAMIREZ:
Website
LINKS MENTIONED IN THIS EPISODE:
Ep 17: Boundaries Holding Female Entrepreneurs Back
Ep 19: When You Should Consider Working with a CFO with Hannah Smolinski
Knowing your own strengths and leadership style allows you to build a team under you so that you can run your business in a way that feels calm, comfortable, and effortless. That’s why episode 21 of Female Founders Breaking Boundaries is about building your leadership team!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having a leadership team that supports you through every stage of your business and actionable steps you can take right now to build your dream team so that you can get back to being the visionary of your business. Some of the things I cover in this episode are:
- Celebrating Toby Young, a woman who has learned and grown from her past mistakes to turn her life around and help others in the process.
- Ways in which having a leadership team leads to stronger, more well-informed business decisions, better strategies, focused goals, and ultimately, taking the management work off of your hands.
- How to know if you have the right people in the right positions that are leading, managing, and holding others accountable while focusing on the bigger picture.
- Who typically makes up a leadership team and important traits for these leaders to have before stepping into the role.
- Sings you may need to consider bringing in a leadership team and knowing what areas in your business to start.
- Ranting about dress codes criminalizing men, sexualizing women and who is making these decisions.
When bringing on a leadership team it is not only important to find someone who is capable and ready to step into the role but to check that you yourself are ready to let go of control and trust the process.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Breakout- Dateline NBC Podcast
Why You Need a Business Blueprint- Female Founders Breaking Boundaries
Rocket Fuel Book by Gino Wickman
Business silos can be one of the most limiting barriers within your business as they create an individualistic working environment that blocks out the perspective on how each individual team member’s work contributes to the bigger picture. That’s why episode 20 of Female Founders Breaking Boundaries is about breaking barriers within your business!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of recognizing the gaps or overlap of work in your business and actionable steps you can take right now to implement communication practices to foster a more efficient working environment. Some of the things I cover in this episode are:
- Celebrating Forbes List of America’s Richest Self-Made Women.
- Some of the barriers that go to create silos within your business.
- The negative implications that occur when your teams are not cross-communicating.
- Implementing a strategic plan, systems and processes, and creating a space for accountability to set your business up for success.
- Tools (other than email) you can use to break communication boundaries between your team members.
- Shifting mindset to establish an environment that encourages open communication and collaboration between teams.
- Defining your own measure of success and not allowing others to make you feel “unworthy” by not fulfilling their separate perception of what success looks like.
No matter how big or small your business is, everyone can find benefit in reflecting on what barriers may be holding you and your team back from success.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Forbes’ America’s Richest Self-Made Women
Communication Resources:
Slack
Zoom
Voxer
Project Management Resources:
ClickUp
Asana
Monday
Trello
When you first start your business, you may only have basic financial needs, but as your business grows and gains new levels of complexity, you have the opportunity to bring in different levels of financial support. That’s why episode 19 of Female Founders Breaking Boundaries is about when you should consider working with a CFO!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries,my guest Hannah Smolinski shares the importance of knowing what level of financial support is right for you at the current moment and actionable steps you can take right now to implement the right tools and resources or bring in the right level of help you need to help your business grow. Some of the things Hannah and I cover in this episode are:
- As a small business, what options we may have when it comes to working with someone with a financial background.
- Having conversations with the financial professional you hire to understand what is included in their services and where you may need to fill in the gaps based on your needs.
- Knowing when it is time to graduate to bringing a CFO into your business and how they can help you make smart financial decisions.
- Using cash flow forecasting to tie together your P&L and the movement in your balance sheet.
- Other tools and resources to use to better understand your finances and put a strategic plan in place.
Having better control over your business finances starts with working with the right people who give you the space to feel open and comfortable when it comes to discussing money.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH HANNAH SMOLINSKI:
Website
YouTube
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Float- Cash Flow Forecasting App
Boundaries Holding Women Entrepreneurs Back
FREE Cashflow Forecast Template
Your typical marketing funnel focuses on turning leads into sales in order to generate money. My perspective on a marketing funnel focuses on the relationship with the lead itself in order to sell the right products to the right people at the right time. That’s why episode 16 of Female Founders Breaking Boundaries is about solving the mystery of the marketing funnel!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of building processes that allow customers to make an informed buying decision that is right for them and actionable steps you can take right now to flip the script of your standard marketing funnel in order to help customers make that educated buying decision and build long-lasting customer relationships. Some of the things I cover in this episode are:
- Celebrating Nikki Rausch, sales coach and founder of Your Sales Maven and how she stands out as a sales expert in the industry.
- My definition of a marketing funnel, where it differs from the one you’re used to seeing, and how it dodges the sleazy sales tactics commonly used.
- Building a relationship rapport with your customers so that they can buy from you and refer others to buy from you as well.
- The difference between a marketing funnel and a nurturing sequence.
- Breaking down the seven components of what makes up a successful marketing funnel and how to know if it is working efficiently.
- Discussing companies that are paying lip service to social issues instead of taking action to make a meaningful and substantial impact and how you as a business owner can track these issues and do better.
Your marketing funnel is essentially your entire marketing plan and can easily become overwhelming and confusing. Start in the simple way of thinking about what your customers are thinking and feeling at every stage of the buying process and see how much progress you can make from there.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE
Sales Maven
Mark Gaisford’s Linkedin from Red Sprout Media
As women, there are countless systemic boundaries keeping women from achieving success as an entrepreneur. That’s why episode 17 of Female Founders Breaking Boundaries is about the systemic boundaries that are holding women entrepreneurs back!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the systemic obstacles in our way, both spoken about and not, and tools you can use right now to take small, simple, actionable steps to break these boundaries and move past them. Some of the things I cover in this episode are:
- Celebrating Eve Rodsky author of the book Fair Play and her work on the problem of the unpaid invisible work that women have shouldered for far too long.
- Where the child care crisis stems from and how it is impacting mothers unfairly.
- Women holding the position as the “default parent” and the mental and invisible workload that leads to exhaustion and constant burnout.
- The obvious (and not so obvious) places women are undervalued in the workforce.
- The uncomfortable mindset that women carry around money that causes them to undervalue their work and become less likely to find and secure money for their businesses.
- The lack of support women receive both in the home and in their professional industry.
- Small steps to start implementing today in order to move past these boundaries and reshape the future of women entrepreneurs.
- Discussing the way society builds up men by riding on the backs of women’s unpaid labor.
There are endless boundaries that hold women entrepreneurs back but I encourage you today as always, to go out there and break those boundaries.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Fair Play book by Eve Rodsky
Eve Rodsky Website
No One’s Coming to Save Us Podcast Episode with Eve Rodsky
As a working mom, I have limited time to work on projects and client tasks, and I knew early on that I needed a system that would work with my schedule and allow me to get things done. That’s why episode 16 of Female Founders Breaking Boundaries is about how to use time blocking to save your sanity!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of time blocking and actionable steps you can take right now to find a strategy that works for you. Some of the things I cover in this episode are:
- What is time blocking and how to use it to be more productive
- Time blocking is perfect for women in business because we are the queens of multitasking with so many conflicting priorities
- The specific way I use time blocking to ensure I’m making the most of the limited time I have
- Tips to time block your own schedule and to determine what will work best for you.
While time blocking may not be the best fit for you, it’s important to try things out for a time period to at least determine if they may work with your personality and the way you like to work.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
LINKS MENTIONED IN THIS EPISODE:
Simone Biles
Thought leaders are the people in the industry using their voices to speak on unique topics that no one else is talking about. That’s why episode 15 of Female Founders Breaking Boundaries is about the value in thought leaders!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, Carol Cox shares the importance of finding your voice in a medium that YOU are comfortable with and actionable steps you can take right now to become a thought leader in your field. Some of the things Carol and I cover in this episode are:
- How Carol went from studying history to working in tech to public speaking and how she now helps other business owners find their voice.
- What it means to be a thought leader and how this is different from being an influencer or an expert.
- Why thought leaders are important for your business as well as making social change and progress.
- Using thought leadership to diversify your current revenue stream.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
Work with Casey Gromer!
CONNECT WITH CAROL COX:
Website
Thought Leadership Workbook
Speaking Your Brand Podcast
LINKS MENTIONED IN THIS EPISODE:
What Your Customer Wants and Can’t Tell You
Integrators will step into your business and take over many of the transitional logistics so you don’t have to; however, if you are not mentally prepared to let go of control, it is going to be a bumpy transition. That’s why episode 14 of Female Founders Breaking Boundaries is about preparing to hire your integrator!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of hiring an integrator that is the right fit for your business and actionable steps you can take right now to plan ahead and prepare for your integrator to start. Some of the things I cover in this episode are:
- Celebrating Pantsuit Politics for providing an open and respectful space to talk politics.
- Shifting your mindset to let go of some of the things you have control over.
- Trusting your integrator to implement systems and processes and being open to trying new things.
- Bringing on an integrator that envelops your company values and is an overall good culture fit for your business.
- Establishing where on the spectrum of tactical vs. strategic you need your integrator to live.
- Talking toxic positivity and giving yourself space to accept and feel the negative feelings that make us human.
An integrator can bring huge value into your business as long as you and your team are ready to welcome them in with open arms.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
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Join the waitlist: The Boardroom
Company Persona
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LINKS MENTIONED IN EPISODE
Pantsuit Politics Podcast
I Think You’re Wrong (But I’m Listening)
Traction: Get a Grip on Your Business
The Kolbe A Index- Instinct Test
Keystone Executive Search
As a business owner, you may identify with a visionary type personality and require someone to step in, free up your time, and balance you out. That’s why episode 13 of Female Founders Breaking Boundaries is about what role does an Integrator play in your business?!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having an integrator in your business and actionable steps you can take right now to start filling the gaps in your business for sustainable growth. Some of the things I cover in this episode are:
- Celebrating Carol Cox, founder of Speaking Your Brand for empowering thought leaders to communicate with confidence.
- What is a fractional integrator and the 3 pillars of work they do within a business.
- The types of people best suited to work alongside a fractional integrator.
- Discussing the controversy over Naomi Osaka and media relations in the professional sports industry.
Having a fractional integrator in your business will ensure that your business needs will get met and you will have sustainable growth.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
Learn more about Female Founders Breaking Boundaries and Casey at https://she-suiteboutique.com/podcast/
CONNECT WITH CASEY GROMER:
Company Persona
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LINKS MENTIONED IN EPISODE:
Speaking Your Brand
Episode 1- Female Founders Breaking Boundaries
Episode 3- Female Founders Breaking Boundaries
When sales aren’t good, the first area we tend to place the blame is marketing. That’s why episode 12 of Female Founders Breaking Boundaries is about the market, not the marketing!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding what needs influence your customers’ decisions and actionable steps you can take right now to start uncovering those customers needs in your business. Some of the things I cover in this episode are:
- Celebrating Laurence des Cars, the first female President of the Louvre.
- Understanding the customer’s needs using Maslow’s Hierarchy.
- Tools to uncover your customer’s needs and what to do from there.
- Holding businesses to a higher standard in trying to clean up the food and beverages on the market.
Next time your sales aren’t where you would like them to be, consider if you are missing the mark on customer needs before pointing the finger towards marketing.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE:
Real Food Brands Podcast
When you chase your competition, you start to mimic their products and services, show up in the same places as them and overall lose what makes your business unique. That’s why episode 11 of Female Founders Breaking Boundaries is about what to do instead of chasing your competition!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of chasing your own goals instead of your competitors and actionable steps you can take right now to find the unique values of your business. Some of the things I cover in this episode are:
- Celebrating Joanna Griffith of KnixWear, a woman who took a stand against misogynistic investors and broke boundaries.
- Why you might consider chasing the competition in the first place.
- The negative implications of playing the comparison game.
- Establishing yourself as a unique business and standing out amongst the rest.
- As we celebrate the progress of women CEO’s, also acknowledging there is still work to be done.
Instead of chasing the competition, spend some time uncovering what makes you unique.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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What Does Your Fractional Integrator Do For You?
LINKS MENTIONED IN THIS EPISODE:
Knix Wear
What Your Customer Wants and Can’t Tell You- Melina Palmer
Your target audience is more than just the demographics of the people that buy from you. That’s why episode 10 of Female Founders Breaking Boundaries is about understanding your ideal buyer!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of pinpointing your ideal buyer and actionable steps you can take right now to position yourself in front of the right customer at the right time. Some of the things I cover in this episode are:
- Celebrating Leah Zneimer, founder of The Markether.
- Creating a Venn diagram of people who want to work/ buy from you and who you want to work with/ want to buy from you to establish your ideal buyer profile.
- The framework we use at She Suite Boutique to help clients better understand their ideal buyers and how they can get to them.
- Creating your buyer persona to bring your ideal buyer to life and visualize their wants, needs and pain points and then meeting them where they already are.
- Breaking the toxic cycle of over productivity so you can get back to enjoying life.
Look beyond the demographics and psychographics of your buyers and dig deeper into who they are and where you can find them.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE
The Markether
Shelly Robinson Instagram @raising_yourself
Your brand story neatly wraps up your company purpose, focus, and values into something that your customers can relate to and resonate with. That’s why episode 9 of Female Founders Breaking Boundaries is about the story behind your brand story!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of establishing your brand story and actionable steps you can take right now to make sure your brand story is meaningful, purposeful, and effective. Some of the things I cover in this episode are:
- Celebrating Jessica Alba and The Honest Company on their IPO.
- How your brand story becomes a visualization of all other important elements of your business.
- The basic elements that make up your brand story and the factors that should be addressed throughout.
- Where your brand story shows up in your business other than keeping to the about page on your website.
- The pandemic’s major impact on women especially who left the workforce to become full time caregivers, teachers, etc. What this means for the future.
Your brand story ties together all of the important aspects of your business, so it is worth the extra effort to make sure it is a good representation of the things that matter most to you.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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Whether it's because you retire or because you pack up to travel the world, you’re not going to run your business forever. That’s why episode 8 of Female Founders Breaking Boundaries is about determining if your business is salable!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of thinking ahead to the future sale of your business and actionable steps you can take right now to adjust the structure of your business into something that can be sold. Some of the things I cover in this episode are:
- Celebrating Margaret Mead for her scientific work and reminding us that our care for others is what sets us apart as humans.
- Considering the reasons you may want to sell your business in the future.
- Understanding who may be interested in buying your business and who you might be willing to sell to.
- Just as you would tailor your products/ services to what your customers are looking for, you can also tailor the structure of your business to draw interest from potential buyers.
- When it comes to marketing, determining your return on investment based on your marketing portfolio as a whole, rather than each individual piece of marketing.
Every business that you have created deserves the opportunity to keep going and you deserve to keep getting a return on all the time and effort you put into building your business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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Much like your business blueprint, your company values will shape everything from the foundation you build all the way to the way you interact with your employees and customers. That’s why episode 7 of Female Founders Breaking Boundaries is about rethinking how you communicate company values!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of rethinking your company values and actionable steps you can take right now to put some thought behind creating values that actually mean something to you. Some of the things I cover in this episode are:
- Celebrating Melissa Urban, CEO of Whole30.
- Your values cover everything from your messaging, branding, to interactions with your employees and customers.
- Using your values as a decision-making tool to align everything your business does with the things your company values.
- Prioritizing your values to the ones that are most relevant to your brand and implementing them into the day-to-day operations of your business.
- Paying yourself first is a form of self-care and keeps you showing up for your customers.
In order for us to have meaningful and impactful company values, they need to have context behind them and a concrete place to show up in your day-to-day business.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE
Melissa Urban’s Instagram
XO, MU Newsletter
Creating an impactful, meaningful and relevant purpose and focus for your business will influence all future decisions and bring them into alignment with your bigger picture. That’s why episode 6 of Female Founders Breaking Boundaries is about tossing your traditional mission/ vision statement out the window!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of kicking your traditional mission and vision statements to the curb and actionable steps you can take right now to establish a meaningful purpose and focus for your business instead. Some of the things I cover in this episode are:
- Celebrating Melina Palmer, founder of Brainy Business.
- Traditional mission/ vision statements focus on the words and not the big picture.
- Ditching the terms mission and vision as a whole and moving to establish your purpose and focus instead.
- Figuring out what your big picture looks like and connecting the dots to get you there.
- When it is logical to give something away for free and when you’ll be attracting the wrong people to your email list.
Don’t get so caught up in the words because the idea behind your purpose and focus is defining your direction.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN THIS EPISODE:
What Your Customer Wants and Can’t Tell You by Melina Palmer
Your business blueprint helps venture capitalists and financiers understand the direction your business is headed in, but it also tells even more of a broader story than that. That’s why episode 5 of Female Founders Breaking Boundaries is about why you need a business blueprint!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of having a business blueprint and actionable steps you can take right now to build out your blueprint to drive all of your future business decisions. Some of the things I cover in this episode are:
- Celebrating my own 10 year anniversary of leaving Corporate America to pursue my dreams and 5 things I would have done differently during that time.
- The foundational components of a company persona.
- Using your business blueprint to vet out business decisions and know which ones are in alignment with your future goals.
- How a disconnect in your business blueprint can derail your business plans and hinder your sales.
- Your business blueprint should be a living, breathing resource. How often you should revisit your blueprint and make changes as necessary.
When you use your business blueprint correctly, it can help guide every single important decision you make for your business and keep you headed in the right direction.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN THIS EPISODE
Moving Past Business Norms To Create Success As A Female Entrepreneur- This is Legacy Podcast with Casey Gromer and Lindsey Johnson - About Link to Full Episode
When you give your business a living, breathing persona, your employees will start to put themselves in the shoes of the business when making decisions rather than waiting around for you to fill those shoes for them. That’s why episode 4 of Female Founders Breaking Boundaries is about giving the business a life of its own!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of giving your business a persona to step out of your role as the “go-to” person and actionable steps you can take right now to create your business blueprint. Some of the things I cover in this episode are:
- Celebrating Karen Cahn, founder and CEO of iFund Women grant program.
- The importance of time blocking and how to do it in a way that is realistic and makes sense for your life.
- The 5 components of the Company Persona will have your employees feeling comfortable and confident to make decisions in alignment with the blueprint.
- How this Company Persona allows your employees to see the big picture, understand their role in that picture, and maintain consistency in everything they do.
- Creating an SOP for your business to ensure you are checking all of the boxes when making changes and updating the details of your business.
The Company Persona is a tool you can use so that you can finally step away from being the “go-to” person for your business and focus on the things that matter to you most.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern businesswoman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE
The Real Life Process
IFundWomen- First Women Grant Program
Not every business owner can do all the tasks their business requires without burnout. This brings up the opportunity to find out what type of person you might need to fill these gaps and bring your strengths together to thrive. That’s why episode 3 of Female Founders Breaking Boundaries is about Integrator / COO / DOO / OBM - What’s the difference and which do you need right now?
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding these different roles and actionable steps you can take right now to start to fill the position you need that will drive your business forward. Some of the things I cover in this episode are:
- Celebrating Katalin Karikó, the biochemist from Hungary who’s perseverance lead to a major contribution to today’s COVID vaccines.
- The differences between an integrator, a COO, a DOO, or an OBM- how they overlap one another and how they can help your business in different ways.
- Questions to ask yourself to better determine which one of these positions are right for your business in the current moment.
- Talking cancel culture and how it ties into the consumer’s choice to support the businesses they believe in.
Keep challenging those stale, outdated, and inflexible business practices and embrace these new ways of achieving success that leaves room for your life in the process.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN THIS EPISODE
Rocketfuel by Gino Wickman and Mark C. Winters
We typically view a CEO day as a day to catch up on work and admin projects, but we like to reimage a CEO day to give yourself a brain break to refresh, recharge, and bring on new ideas. That’s why episode 02 of Female Founders Breaking Boundaries is about backing away to let new ideas in!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of taking a CEO day and actionable steps you can take right now to give yourself a much needed brain break. Some of the things I cover in this episode are:
- Celebrating this week’s female founder breaking boundaries: Allison Robinson, founder of the Mom Project
- Taking a new spin on what it means to take a CEO day.
- Importance of giving yourself a brain break to find clarity and bring new ideas to the surface.
- The negative effects of glamorizing an over-productive lifestyle- how this leads to burnout and potential health problems.
- Sharing examples of things you can do yourself to take a brain break and reset your mind to be open for a creative space
- Changes to Apple’s privacy policy and some of the adverse effects it might have on small businesses
There are drawbacks to having a life focused solely on productivity, so be sure to give yourself the brain break you deserve. You’ll be surprised by the benefits that come from it.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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LINKS MENTIONED IN EPISODE
The Mom Project
Naturally, there are people better suited to come up with the big ideas that drive a business forward and another set of people that are suited for executing these ideas. That’s why episode 1 of Female Founders Breaking Boundaries is about the difference between a visionary and a CEO!
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
In this episode of Female Founders Breaking Boundaries, I’m sharing the importance of understanding the difference between CEOs and visionaries and actionable steps you can take right now to shift your mindset into a more creative role. Some of the things I cover in this episode are:
- Celebrating the Female Founders Fund, founded by Anu Duggal, Adrianna Samaniego, Emily Powers, Emily St. Denis, and Caroline McKechnie.
- The core functions of both a CEO and a visionary and how each role is equally as important to the success of your business.
- How to know whether you identify as a visionary or a CEO and how to find your counterpart to balance you out.
- Getting past the mindset block of having to do it all to be able to successfully step into your role as the creator for your business.
- How the pandemic shifted how business owners serve their customers and what this might look like in the near future.
There are amazing qualities about you whether you identify as a CEO or a visionary, but what is important is that you align yourself in the role that suits you best. Your business would not function without you and there is incredible value in that.
Thanks for listening! Be sure to tune in to all the episodes to receive tons of tools, advice, resources, support, and encouragement that resonates with the modern business woman and to hear even more about the points outlined above.
If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
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ASSESSMENT: Are you a visionary or a CEO?
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LINKS MENTIONED IN THIS EPISODE
The Female Founders Fund
Female Founders Breaking Boundaries, hosted by Casey Gromer, challenges female founders and business owners to break down stale, inflexible formulas for business success in favor of a new way of approaching female entrepreneurship that leaves room for life in the process.
Casey provides tools, advice, resources, support, and encouragement that resonates with the modern woman; because as women, we are extra passionate about leaving our legacy in the world.
Have you ever felt like your customers and your team just don't get what it is you're trying to do with your business? Download your free Company Persona Template that we use with clients to get them started with bringing everyone on to the same page. It’s designed to get you and your team thinking about your purpose, your focus and your values; and documenting them so that you can get everybody on the same page.
Thanks for listening! If you enjoyed this episode, take a screenshot of the episode to share and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH CASEY GROMER:
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