The Consumer Insights Podcast: Recent Episodes
Stravito
Insights are integral to the growth of your business.
Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers.
Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.
Consumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think.
In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind.
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Insight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers.
In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence.
In this candid conversation, we tackle some pressing industry issues:
- Why are insights teams still stuck in silos, and how can we break these barriers once and for all?
- Why delivering data alone is no longer enough and how to transform it into actionable storytelling.
- What’s the secret to embedding insights throughout your organization without losing ownership or control?
- Why democratizing insights is the key to the future and how gatekeeping can limit your career growth.
If you're passionate about amplifying your impact as an insights professional, this episode is a call-to-action to elevate your approach and make a lasting impact across your business.
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Too often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not.
In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:* Why great insight is built on connection. * The importance of stakeholder relationships * How treating insights as reusable assets strengthens long-term decisions
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In this special episode, Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure.
They discuss:* The difference between insight that explains and insight that transforms. * How AI can either flatten or enhance insight, depending on how it's used. * How to turn one-off findings into long-term strategic assets. * The 3 skills insight leaders need to drive change across silos. * And more!
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Even the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard.
We also cover:
* How simplification plays a crucial role in cutting through, but requires serious skill and careful thought.
* Why AI’s inability to extrapolate like a human, because of its lack of goal awareness, is a strategic risk.
* The importance of insight teams as R&D rather than validators.
* Why written communication is the most under-leveraged skill in the insights function, and the fastest path to real influence.
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As AI becomes more embedded in decision-making, insight teams face the quiet but urgent challenge of keeping up with tech while proving their strategic value across the business.
In this episode, Febronia Ruocco, Global Strategic Insights & Analytics Director, returns to the show to share how the role of insight is evolving in the current AI era. She makes the case for decoupling insight from its traditional marketing home and positioning it as an independent, commercially focused function that partners across the organization.
We also cover:
* How to balance AI-enabled speed with strategic depth
* Why tailoring your message to each stakeholder makes the difference
* The risks of relying too heavily on generative AI
* How bold insight leadership can influence commercial outcomes
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What if the voice of the customer mindset is holding you back?
In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more effectively drive influence.
We also discuss:
* Why great research doesn’t always equal impactful research
* The importance of starting with the business problem
* The value of storytelling and meaningful stakeholder relationships
* How AI is reshaping insights work
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The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity.
In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She shares how human stories, when surfaced and scaled effectively, can move beyond anecdote to influence decisions at the highest levels.
We also discuss:
* How to scale human stories using video and verbatim.
* Strategies for connecting insight teams and unifying research outputs.
* What “intent-first thinking” looks like in practice.
* The importance of embedding insights into decision-making at every level, including the C-suite.
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Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential.
In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in brand strategy despite being one of the fastest ways to create emotional connections and boost ROI.
We also discuss:
* How brands boost their ROI by 24% using just two seconds of sound.
* Why your audience hears your brand before they ever see it.
* The $150,000 mistake brands make with social media audio.
* How to make your audience feel something in under three seconds.
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How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight.
In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and ESPN. He explores why the real work begins after the research itself has ended, and why communication, not complexity, is the key to lasting influence in the insights industry.
We also discuss:
* The importance of tailoring communication for different stakeholder types.
* Why delivery is just the beginning of the insight lifecycle.
* What a healthy, high-impact insights culture looks like + how to start building one.
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People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data.
In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable, but actionable.
We also cover:
* The #1 reason insights fail to influence decisions (hint: it’s not the quality of the data).
* Why shrinking attention spans demand new formats for insight delivery.
* Practical strategies to make insights consumable, shareable, and impossible to ignore.
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AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals?
In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative research enhances traditional methods by improving scale, reducing fraudulent responses, and delivering more actionable insights without sacrificing depth.
We explore:
* The biggest challenges in traditional research and how AI addresses them.
* How AI can screen participants, detect fraud, and improve qualitative depth.
* The shift from large, static reports to concise, high-impact insights.
* How outlier perspectives can unlock unexpected breakthroughs.
* The future of insight professionals in an AI-driven world.
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Insights are only as powerful as the action they inspire.
In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more critical than data, and why waiting for the perfect tech solution is a mistake.
We also discuss:
* The evergreen challenge of silo syndrome.
* How great storytelling makes data impossible to ignore.
* Why research on its own isn’t enough.
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Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda.
In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s essential to take a more holistic approach to insights in today’s market. She advocates for a unified, category-first strategy that drives the triple win: benefiting brands, retailers, and shoppers alike.
We also explore:
* The risks of siloed insights and how to create a cohesive strategy.
* Why category-first thinking unlocks growth for brands and retailers alike.
* How diverse career experiences can help you become a stronger, more adaptive insights leader.
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The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing.
In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term planning to include external signals, consumer reactions, and macro factors like climate change.
We also discuss:
* Why consumers struggle to predict their own behavior.
* The STEEP framework.
* How AI adoption hinges more on public acceptance than tech capabilities.
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Welcome to the Insighter’s Club.
In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space.
Tune in for a sneak peek of what’s ahead, and be sure to subscribe to the Insighter’s Club newsletter for exclusive content you won’t want to miss.
In this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to come.
Listen to the end for an exciting announcement about what the podcast has in-store for 2025.
It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage?
In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders across the value chain, demonstrating how open, well-communicated insights can elevate a company’s impact and relevance in the industry.
We also discuss: * Maryellen’s approach to insights, based on a multi-layered analysis. * The importance of clear and attractive visualization of insights to compel diverse audiences. * Why insights professionals need to resist the urge to soften findings—and present the full story instead.
Insights are nuggets of truth about the world or ourselves.
But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings.
In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks about the importance of communicating insights effectively to influence minds at all levels of business and inspire meaningful change.
We also cover:* Why the best insights come from combining technical expertise with emotional intelligence. * How to tailor insights to your audience’s specific needs to overcome resistance and gain buy-in. * The importance of blending data-driven analysis with compelling storytelling to engage and persuade stakeholders.
Is data the new oil?
In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world.
We also discuss:
* How the insights industry would look if it were built today
* Why data is so valuable
* The importance of spending time outside the insights space
* How to use a data curation approach to build customer affinity
As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data?
To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive Coach. Febronia discusses AI’s potential, dispels common myths, and reveals how insights professionals can leverage AI to become strategic commercial partners for businesses.
We also discuss: * Why effective stakeholder management and communication are more essential than ever * Broader implications of AI in the insights industry * The importance of starting every project with commercial impact in focus
The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data.
In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights at scale—without the traditional time and cost limitations.
We also discuss: * How to avoid common pitfalls in AI adoption by focusing on user needs and real-life applications. * The importance of thinking iteratively and adapting as research progresses. * How to balance depth and scale when conducting research. * The power of mixed-methods research + how AI can enhance both qualitative and quantitative approaches.
By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared?
In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned into quality, actionable insights through AI, data engineering and other technologies.
We also discuss:
* Strategies to unlock the full potential of unstructured data.
* How to focus on actionable, high-impact insights rather than getting overwhelmed by data overload.
* Why integrating data across channels is crucial for comprehensive customer understanding.
The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves?
In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities, embrace new tools, and foster a culture of learning within their teams to navigate the shifts in consumer behavior and the world of insights.
We also discuss:
* How synthetic data offers valuable opportunities in market research, especially for experimentation and data augmentation.
* How to supplement traditional research methods with newer methodologies.
* Why advanced analytics are worth the investment.
Want to elevate your career in insights? Start thinking like a toddler.
In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of curiosity.
We also cover:* The critical role of understanding human behavior in extracting meaningful insights from data for smarter business decisions. * Why new research isn’t always the answer + how to maximize the use of existing resources * The power of understanding all consumer demographics to maximize market potential and enhance engagement.
Insights isn’t a standalone discipline.
The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs.
In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary approach. She discusses the intersection of insights, brand strategy, and product development, leading to a comprehensive understanding of consumers that goes beyond the obvious.
We also discuss:
* Why it’s essential to talk to consumers early and often.
* How communities can be a powerful resource in your insights toolbox.
* How to make more time for experimentation in your everyday work.
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
Stay tuned for the next season of the Consumer Insights Podcast coming in August.
“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?”
In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right questions and using the precise methodologies.
We also discuss: * How context and external factors are crucial to understanding changes in consumer behavior * Why insights professionals need to go beyond demographics and have a grasp of generational differences and the challenges they pose * The importance of being open, curious, and brave in the insights industry
How can you maximize the impact of your insights while working in an imperfect world?
Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts and how this yields deeper insights.
We also discuss:
* The risks of democratizing the research process
* The pros and cons of pairing Category Entry Points (CEP) analysis with journey maps and leveraging them to drive engagement.
* Why businesses should focus product development on early adopters rather than late adopters.
“Insights aren’t just for marketing. They’re for the whole business”.
And that’s precisely why it’s essential to be a business intelligence expert.
In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing business talent, and achieving growth.
We also discuss:
* Why it’s essential to tailor innovation to brands and portfolios
* The importance of leveraging existing knowledge to drive commission better research
* Why business performance analytics should be priority #1 for insights teams
Uncertainty or opportunity? It’s only a matter of perspective.
Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professionals can prepare today to exploit these opportunities and reach their full potential within their businesses.
We also discuss:* Stephanie’s step-by-step approach for businesses to build a Future Trends Program * How AI can help insights professionals become thought leaders in their organizations * The importance of continuous education in the insights industry, whether formal or informal, to upskill and scale.
In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this.
In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors stemming from our dynamic world. He emphasizes the importance of communication, trust, community, and adaptation in facing next-normal scenarios from both the consumer and company perspectives.
We also discuss:
* How to stop the insights function from being seen as a cost center
* Practical strategies for building brand trust with consumers
* What early adopters can teach us about GenAI's impacts on consumer behavior
To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible.
In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy, humility, and technical expertise.
Join us as we also discuss: * How brand-side insights leaders can adopt a consultant mindset * Best practices + what to watch out for when working with insights from a strategic perspective * The potential impacts of generative AI in the Insights world
Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.
A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights.
In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how her journey of continuous learning has shaped her ability to conduct thorough research and derive meaningful insights.
We also discuss: * How combining qualitative and quantitative data helps bring insights to life * The importance of being a storyteller rather than just a “data-teller" * Methods for leveraging emerging technologies like AI in insights work
“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact?
Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives.
In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the key steps to turn insights into action through a structured process that involves analysis, communal knowledge, hierarchization and empathy.
We also discuss:
* The i3 process to achieve innovation
* How to differentiate problems from opportunities—and how it drastically changes the approach you should take
* The importance of building empathy inside the organization to create context-sensitive solutions
Who exactly is your customer? More importantly, how do you know?
A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge.
Leveraging her extensive experience in building insights functions from the ground up, Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc., helps move the insights function to where it truly belongs — the ‘must-have’ category. She joins us to delve into her successful five-step program for establishing and enhancing this critical function.
We also discuss:
* Why insights professionals should be at the forefront of decision-making
* The power of taking a “MythBusters” approach to insights work
* Strategies to tackle analysis paralysis and unlock powerful insights
“There’s never been a better time to be an insights professional.”
The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges.
In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from his tenured career to illustrate how insights professionals can make the most of this new era.
We also discuss:* Key considerations when approaching GenAI * Why the trend of feedback overload should be on your radar + how to prevent it * How the emerging area of emography can add depth and richness to insights work
Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it.
The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight Co., Inc. discusses overcoming the obstacles of insights democratization and how it can contribute to elevating the insights function.
Join us as we discuss:* The importance of scalability in the democratization of insights process * How to agnostically approach consumer research to avoid falling into confirmation bias. * Key skills and capabilities from insights professionals in the light of the tech revolution
In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests.
Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.
2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences.
In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems from the podcast this year.
Join us as we recall some of the invaluable insights shared on the podcast this year, and stay tuned for Part 2!
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact?
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:* The importance of integrating messy human factors into decision-making * The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them * Why honing communication and soft skills can help you unlock your full potential as an insights professional
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction?
To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder and CEO at Khatanalytics shares her expertise on how to engineer brand loyalty for long-term success.
Join us as we discuss:
* Why customer retention should be a priority for organizations
* Understanding loyalty as a scientific process that goes beyond repurchase
* Do’s and don’ts when using ChatGPT as a research tool
Join our community of brilliant insights professionals!
Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form.
Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one.
Join us as we discuss:
* How understanding psychology empowers better decision-making
* Three vital research principles to optimize your insights strategy
* Critical components for making up the DNA of a successful insights team
If insights don’t translate to action and impact, do they really matter?
On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just about applying them in new ways.
Join us as we discuss:
* Why you should stop sharing everything and what to do instead
* The benefits of applying your research skills to your relationships with internal business partners
* Critical role of relationships within your organization, and how they lead to action
* What makes up the DNA of a successful insights team
Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful.
Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the marketing realm, personalized and segmented. Jennie also illustrates how to take the sea of data available and put it to work for your company and customers.
Join us as we discuss:
* Importance of personalization and tapping into direct customer insights to fuel success
* Building a customer engagement strategy tailored to your business’s digital and physical presence
* Realistic personalization strategies to deliver the ultimate customer experience
* The building blocks of effective mobile experience personalization
What could you do with live, actionable insights directly from your audience at the very moment they see your content?
Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights.
We spoke with Steve Mushkin, Founder of Latitude about his decades of experience in audience and content research to learn more about how brands can use cutting-edge technology to deepen customer understanding and increase business impact.
Join us as we discuss:
* The difference between tactical and fundamental insights and how to leverage each
* Developing a high-level vision to guide team and individual decisions and innovation
* Building a powerful experience for your audience as the attention economy evolves
* The evolution of content research — and what it means for brands today
We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?
In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft.
They cover:
* Why the ability to fuel growth is what defines insights in a commercial context
* The importance of a holistic understanding of consumer sentiment
* Why market researchers need to be streetwise
* Why it’s essential to get the right respondents
* What to consider when implementing a Concept Value Testing Program
* What to consider when relocating to a different country for work
* The growth opportunities of a global insights career
* The advantages and disadvantage of hybrid insights work
* How to cultivate psychological safety on your team
* Why it’s important to challenge the power dynamics in market research
* The opportunities on the horizon for insights professionals
If you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.
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* LinkedIn: https://www.linkedin.com/in/humayunr/
Website: https://www.microsoft.com/
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together.In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.They cover:* How consumer identity and behavior intersect * Why insights are a triangulation of data * The role of insights in understanding consumers’ jobs to be done * The vital connection between insights and strategy * How to position the insights function as a strategic sounding board * Unpacking the perfect insights toolbox * Why collaboration is key for future-proofing your org * How insights can unify the business * Tips for more inclusive insights work * Why you shouldn’t forget fun at work
If you’re interested in some fresh perspectives on harmonizing consumer needs with business impact, tune in to this episode of The Consumer Insights Podcast.
And connect with Märta here:* LinkedIn: https://www.linkedin.com/in/m%C3%A4rta-eriksson-069006a9/
* Website: https://www.zoundindustries.com/
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.In this episode of The Consumer Insights Podcast, Thor is joined by Simone Ballarini, Head of Consumer Insight & Business Development at Lavazza.They cover:* Why discovering insights is like finding a shortcut in a dense jungle * How insights help businesses center the voice of the consumer and break down complex issues * How knowledge management helps to avoid information overload and combat unreliable information * The benefits of using neuroscience to gain deeper consumer understanding * Why it’s crucial to use a variety of techniques to separate bias from truth * The value and limitations of using AI-powered tools in insights work * Why curiosity, generosity, and curiosity are key for building influence * The vital role of collaboration in a successful insights team * How combining emerging technologies with traditional methods can create new opportunities for innovation * Why fact-checking will be crucial for the future of insights work
If you’re interested in exploring strategies to ground insights in reality, tune in to this episode of The Consumer Insights Podcast.
And connect with Simone here:* LinkedIn: https://www.linkedin.com/in/simone-b-1849871/ * Website: https://www.lavazza.com/en
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work.In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joined by Miranda Patton, Director of Strategic Insights at AT&T.They cover:* The practical importance of defining insight * What makes an insight strategic * The role of new and emerging tech in insights work * How tech can create more room for creativity * Why it’s worth investing time to increase efficiency * Best practices and benefits of building a knowledge sharing culture * The importance of strong relationships with agency partners and internal stakeholders * How the center of excellence model can facilitate more strategic insights work * The DNA of a successful insights team * The opportunities and challenges posed by AI
If you’re interested in exploring how efficiency and creativity go hand-in-hand for insights professionals, tune in to this episode of The Consumer Insights Podcast.And connect with Miranda here:* LinkedIn: https://www.linkedin.com/in/mirandapatton/ * AT&T: https://www.linkedin.com/company/att/
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win.In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy. They cover: * How consumer understanding is at the core of a variety of roles * The role of insights in business growth * Unpacking 3-Way-Win outcomes and what goes into them * What to consider when transforming org culture to be more insights-driven * Why the support of senior management is essential * How to balance centralization and decentralization in global insights roles * The importance of empathy in stakeholder relationships * Why to prioritize un-caging insights * The benefits of international insights careers * Why diversity is essential in insights teams * And more!
If you’re interested in learning how leveraging insights and empathy can benefit all parties involved in the consumer purchase journey, tune in to this episode of the Consumer Insights Podcast.
And connect with Emilia here:* LinkedIn: https://www.linkedin.com/in/emilia-simonin-2a597113/
* Website: https://www.lvmh.com/houses/wines-spirits/
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
What are the differences between B2B and B2C insights? And what can these two areas learn from each other?While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day.In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.They cover:* Why it’s essential to have a customer listening program whether you’re B2B or B2C * The importance of feedback even when it isn’t easy to hear * Differences between B2B insights and B2C insights * Why you should pay attention to both the formal and informal org charts * What B2B and B2C insights professionals can learn from each other * Why tech like ChatGPT can’t solve all insights problems * How insights can help to mitigate groupthink in business decision making * Tips for winning over the C-Suite * Why you should think of yourself as a brand
If you’re interested in exploring the nuances of B2B insights, tune in to this episode of The Consumer Insights Podcast.
And connect with Tzachi here:* LinkedIn: https://www.linkedin.com/in/tzachi-ben-sasson/
* Amdocs: https://www.amdocs.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Strong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of it efficiently.In this episode of The Consumer Insights Podcast, Thor is joined by Andi Govindia, CEO & Co-Founder of Riviter.They cover:* Why insights should be the foundation of every business and brand * What separates a strong brand from an iconic one * How technology can help to capture early signals of consumer attention * The role of social intelligence in your market research toolkit * Why it’s important to understand who you’re communicating with, not just broader macro trends * Opportunities and pitfalls of AI for insights * How insights democratization impacts the role of insights professionals * Key criteria to help you differentiate between AI providers * How pairing AI with human expertise can help to gain a deeper understanding of people
If you’re interested in learning more about how social intelligence and AI can help deepen your understanding of your consumers today, tomorrow, and 5 years from now, tune in to this episode of The Consumer Insights Podcast.
And connect with Andi here:* LinkedIn: https://www.linkedin.com/in/andih/
* Website: https://www.riviter.com/
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Who will your consumers be 10 years from now? How will they change? How will they stay the same?Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed.In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform Innovation at PepsiCo Foods North America.They cover:* The difference between foresight and insight * Why human centricity and empathy are core to the best insights work * The importance of meeting consumers face-to-face * Why it’s essential to factor in the impact of time on innovation * The benefits to spending time on both the agency and end-client sides * Why it’s important to both challenge and be challenged * The impact of mentoring junior researchers * Why happiness should be paramount no matter where you are in your career
If you want to learn how you can build a brighter, more insightful future, tune in to this episode of The Consumer Insights Podcast.And connect with Kerry here:* LinkedIn: https://www.linkedin.com/in/kerryellenneal/ * PepsiCo: https://www.linkedin.com/company/pepsico/
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving?Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.They cover:* Why it’s crucial to contextualize insights * 2 of the critical roles that insights professionals play * The importance of advocating for a holistic perspective of business problems * Key considerations when conducting research in local and hyperlocal markets * What big brands can learn from local and hyperlocal brands * How the industry has changed over the last 3 decades * The DNA of a successful insights team today * Why it’s crucial to do your homework before jumping into a project * How insights professionals can seize opportunities and challenge the status quo
If you’re looking for a refresher course on how to bridge the gap between your business and your consumers, tune in to this episode of The Consumer Insights Podcast.And connect with Hemant here:* LinkedIn: https://www.linkedin.com/in/hemant-mehta-7355471
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
The interfaces between insights teams and businesses are ever-evolving. But what role should artificial intelligence play in those dynamics? As an insights professional, you need to continue on a path of learning, relearning, and unlearning in order to stay relevant and to stay ahead.In this episode of The Consumer Insights Podcast, Thor is joined by Bhaskar Roy, Client Partner, APAC at Fractal.They cover:* Why insights are crucial for both customer understanding and business efficiency * How to take a predictive approach to solving business problems * The different elements of getting stakeholder buy-in * Why centralizing data is essential * The role of insights and analytics in ESG intiatives * The do’s and don’ts of incorporating AI into your insights toolbox * Why human expertise is still necessary * The skills that make a successful insights team * How to elevate insights within the organization * How to leverage automation to move ahead in your career * The role of design thinking in working towards human centricity * Why & how to break out of organizational silos
If you’re looking to learn more about how AI can help transform your organization and your career, tune in to this episode of The Consumer Insights Podcast.And connect with Bhaskar here:* LinkedIn: https://www.linkedin.com/in/roybhaskar * Website: https://fractal.ai
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Change is a constant in the world of insights. Advances in technology have transformed and continue to transform methodologies, data collection, analysis, and application of insights. But one thing that hasn’t changed are the fundamental questions you need to answer. To set yourself, your team, and your organization up for success, you need to ensure that you’re asking the right questions to connect with consumers and move the business forward.In this episode of The Consumer Insights Podcast, Thor is joined by Joanna Dumont, VP of Strategy, Insights, and Innovation at Danone.If you want to make asking the right questions your superpower, tune in to this episode of The Consumer Insights Podcast.
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1
* Spotify https://spoti.fi/3QhkNNU
* bCast: https://consumerinsightspodcast.com
* RSS: https://bit.ly/3NToIPf
And connect with Joanna here:* LinkedIn: https://www.linkedin.com/in/joanna-dumont-0a2335/ * Website: https://www.danone.com/
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Are you paying attention to who your customers are? Or are you only paying attention to what they are? While demographics have a purpose, they can’t give you a deep understanding of what really drives people. And that’s where the role of values comes in.In this episode of The Consumer Insights Podcast, Thor is joined by human values expert David Allison, Founder of Valuegraphics and author of The Death of Demographics and We Are All the Same Age Now.
And connect with David here:* LinkedIn: https://www.linkedin.com/in/davidallisoninc
* Twitter: https://twitter.com/DavidAllisonInc
* Website: https://valuegraphics.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Insights come in all shapes and sizes. Whether they’re big, small, or somewhere in between, there’s one thing that doesn’t change: the fundamental value they bring to businesses. What matters most are the outcomes they lead to and how they help to align organizations to move together in the right direction.In this episode of The Consumer Insights Podcast, Thor is joined by Greg Ambrose, Vice President of Consumer Marketing at Cineplex.
Connect with Greg here:* LinkedIn: https://www.linkedin.com/in/gregambrosecpx
* Cineplex: https://www.linkedin.com/company/cineplex-entertainment
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Data can point you to an opportunity, but it can’t tell you how to approach it. That’s where insight comes in. Uncovering that deeper “why” is what enables you to uncover a problem, identify an opportunity for growth, or drive category disruption. However, to drive business impact, interesting isn’t enough.
In this episode of The Consumer Insights Podcast, Thor is joined by Elizabeth Oates, Senior Director of Customer Insights at Ulta Beauty, who shares how to transform interesting insights into impactful ones.
Connect with Elizabeth Oates:LinkedIn: https://www.linkedin.com/in/elizabeth-oates-60b63021
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
A single insight can serve as a springboard to a wealth of ideas. However, not all insights are created equal.To generate impactful insights, you need to take a holistic approach. In this episode of The Consumer Insights Podcast, Thor is joined by Kristof De Wulf, Co-Founder & CEO of InSites Consulting.
Connect with Kristof here:
- LinkedIn: https://www.linkedin.com/in/dewulfkristof
- Twitter: https://twitter.com/kristofdewulf
- Website: https://www.insites-consulting.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Knowledge is power – that’s never changed. But the way to use that power has.Gone are the days where insights should be locked in a vault. Today, it’s essential to democratize insights for stronger relationships with your stakeholders and consumers. In this episode of the Consumer Insights Podcast, Thor is joined by Jorge Calvachi, Director of Insights at La-Z-Boy Incorporated, who shares how insights leaders today can create more consumer-centric cultures.
Connect with Jorge here:
- LinkedIn:https://www.linkedin.com/in/jorgecalvachi
- Website:https://www.la-z-boy.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
What’s the difference between an insights professional and a consumer? Context.Sometimes a fresh perspective and a reminder of our common humanity are all we need.In this episode of the Consumer Insights Podcast, Thor is joined by Priscilla McKinney, CEO at Little Bird Marketing.
Connect with Priscilla here:
- LinkedIn: https://www.linkedin.com/in/priscillamckinney
- Twitter: https://twitter.com/LittleBirdMomma
- Website: https://littlebirdmarketing.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
In order to succeed, brands need to transform us, as well as the world we live in. And insights are essential to doing that in a meaningful way.In this episode of The Consumer Insights Podcast, Thor is joined by Dr. Emmanuel Probst, Global Lead: Brand Thought-Leadership and Senior Vice President - Brand Health Tracking at Ipsos.
Connect with Emmanuel here:
- LinkedIn: https://www.linkedin.com/in/emmanuelprobst
- Twitter: https://twitter.com/emmanuelprobst
- Website: https://www.ipsos.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
Working with consumer insights is both an art and a science, no matter what vertical you’re in. But the most skilled insights professionals take it a step further; they make it look like magic.
In this episode of The Consumer Insights Podcast, Thor is joined by Laura Eddy, VP, of Research and Insights at Realtor.com.
Connect with Laura here:
- LinkedIn: https://www.linkedin.com/in/laura-eddy
- Website: https://www.realtor.com
Rate & Review The Consumer Insights Podcast :* Apple https://apple.co/3tX0VX1 * Spotify https://spoti.fi/3QhkNNU * bCast: https://consumerinsightspodcast.com * RSS: https://bit.ly/3NToIPf
The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes: * The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux * Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting * From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn
If yIf you’re looking at a problem from your customers’ point-of-view and your competitors are looking at those problems from their own point-of-view, then you’ve got a breakthrough. And if you’ve got a breakthrough, you’ve got an advantage. And that’s just one of the reasons why insights are so important.In this episode of the Consumer Insights Podcast, Thor is joined by Dr. Graham Kenny, Managing Director at Strategic Factors, renowned author, and regular Harvard Business Review contributor.
How do you balance agility and precision when making insights-led decisions? And how can you walk that line while learning to do more with less?
There are no easy answers. But living in today’s world of probabilities, it’s essential for insights leaders to stay close to their consumers, their stakeholders, and most importantly, to not be afraid of taking calculated risks.
In this episode of the Consumer Insights Podcast, Thor is joined by Anup Pradhan, VP - Head, User Research, Insights, and Behavior Science at Swiggy.
You’re not just competing with other brands for consumers’ attention anymore. And the windows of opportunity to capture their attention are shorter than ever.
In this episode of the Consumer Insights Podcast, Thor is joined by Dennis Wakabayashi, Chief Collaboration Officer at Team Wakabayashi.
Not all data leads to insights, and not all insights make an impact.
The deciding factor is the human touch.
Uncovering the nuggets of truth that lead to deeper understanding and better decisions requires human expertise, empathy, thoughtful questions, and a willingness to listen.
In this episode of the Consumer Insights Podcast, Thor is joined by Nikki Lavoie, EVP of Global Experience Strategy at Savanta.
The only thing certain is change – even more so in today’s current macro climate.
And that’s why there’s never been a greater need for data and insights professionals to help business leaders understand how to prepare and react.
But to achieve this, it’s essential to build meaningful connections and to truly dig deep into what matters to stakeholders and customers.
In this episode of the Consumer Insights Podcast, Thor is joined by Dan Kellett, Chief Data Officer at Capital One.
As organizations grow, so does the importance of well-researched decisions.
But how can you ensure that insights continue to make an impact, as the stakes and complexity increase?
Digging deeper into the problem space, honing your sense of intuition, and maintaining conviction are all key for continuously turning insights into action.
In this episode of the Consumer Insights Podcast, Thor is joined by Rogier Verhulst, Head of Market Research at LinkedIn and author of The Business of Marketing Research.
How do you turn consumer-centric vision into impact?
And more importantly, how do you build a consumer-centric culture for the whole organization, especially when you’re working with limited resources?
The right priorities, an open mind, a clear road map, and an appreciation for nuance can go a long way.
In this episode of The Consumer Insights Podcast, Thor is joined by Ashley Hopkins, Head of Brand Strategy and Product Marketing at Wayfair.
“When you’re telling data stories, you’re affecting people’s lives.”
Data is generated constantly in today’s digital world. But to truly get value from that data, it needs to be turned into actionable insights that foster meaningful engagements with both stakeholders and consumers.
In this episode of the Consumer Insights Podcast, Thor is joined by Gilad Barash, VP of Analytics at Dstillery.
How easily can you see the point of view of other people? Empathy is critical to both society and business, and it often requires us to dig deeper — to not just ask “why”, but to truly understand “why”. It’s a tall order, and luckily Rob Volpe, CEO of Ignite 360 and author of “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time”, is here to help. In this episode of the Consumer Insights Podcast, Rob joins Thor to discuss how empathy can unlock deeper insights and help to create more meaningful stories.
In this episode of The Consumer Insights Podcast, Thor is joined by Mike Bartels, Senior Director of Enterprise Research at Tobii. They discuss how eye tracking can play a powerful role in generating real-world insights that fuel innovation and competitive advantage.
Big players in market research today seem to be losing control of the space as new businesses emerge with innovative solutions. But it's no longer about being bigger, faster, and less expensive. Artificial intelligence, machine learning, new data sources, and analytics tools all have the potential to open up unique insights and opportunities for development.
In this episode of The Consumer Insights Podcast, Thor is joined by Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting.
Understanding the exact wants, needs, and desires of consumers is one of the hardest tasks in business. By mixing quantitative and qualitative data with human understanding, organizations can identify meaningful insights that present big opportunities to accelerate business growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Kyle Papanikolas, Global Insights Sr Director at McDonald’s.
The only thing certain is change. From evolving trends to market landscapes, everything is dynamic. The ability to adapt to changing circumstances is a major factor in determining a company's long-term success. And that’s why market research is essential in order to keep up with trends and make more informed decisions.
In this episode of The Consumer Insights Podcast, Thor is joined by Annie Pettit, Chief Research Officer, NA, at E2E Research Services.
Nielsen research estimates 85% of new CPG product launches fail within a year of launch. To avoid this, businesses need to ensure every innovation is grounded in insights. By doing so, and positioning insights as a strategic function rather than a service function, organizations can achieve long-term and sustainable growth.
In this episode of The Consumer Insights Podcast, Thor is joined by Edwin Taborda, Global Head of Insights at Electrolux.
Welcome to The Consumer Insights Podcast.
Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward.