Toby Scammell Official Podcast: Recent Episodes
Toby Scammell
Toby Scammell is the founder of Womply, a fast-growing SaaS company in America that helps small businesses thrive.
Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today unveiled the State of Local Restaurants report, which charts consumer spending patterns at small, independent restaurants in all 50 states and the District of Columbia during all 365 days of the year.
Womply, the leader in front office software for small- and medium-sized businesses (SMBs), today launched the first-ever Small Business Almanac, a comprehensive index of revenue patterns at small businesses in all 50 states and across nearly 20 major industry categories, including restaurants, automotive services, lodging businesses, and independent retailers and wholesalers.
Many small businesses still operate as if customers find them while window shopping or thumbing through the Yellow Pages. Truth is, these days when someone wants to find a local restaurant, plumber, or tire shop, they pull out their smartphone and do a “near me” search.
In many cases, what they find first isn’t a list of websites for those businesses. Instead, their searches typically return profiles for those businesses on Yelp, Google My Business, TripAdvisor, or similar online review sites. This represents a major shift in how consumers find and patronize small, local businesses.
http://www.smallbusinessexpertforum.com/marketing-advertising/3-ways-use-online-review-sites-advantage/
No matter what you sell, you need to know the source of your prospects' pain. What keeps them up at night? What do they not have – or not have enough of – that you can provide? For merchant level salespeople (MLSs), understanding the challenges of small business owners and operators has never been more critical or more challenging.
As I’ve spoken with investors over the years, a common theme in the software-as-a-service (SaaS) sector is the use of “engagement” to measure the value of software. On the surface, this makes sense — if users put time and effort into software, that must mean it’s valuable to them, right?
https://www.womply.com/about/leadership/toby-scammell/
https://medium.com/@tobyscammell/its-time-to-build-the-next-generation-of-saas-7cb81271e62e
In the last four years, Womply sold software to well over 100,000 small businesses nationwide. How’d we do it?
There are many reasons, but at the top of the list: we got our initial business strategy right in the face of opposition. Since our earliest days, we were focused on a “distribution-first” strategy. In short, I believed that if we built best-in-class product distribution, then we’d have a strong enough business to build best-in-class software later.
That’s not how most software companies are built. More often than not these days, companies spend the bulk of their time adding features, improving design, and reacting to their customers’ every whim, even if they don’t make sense. Often, the result is bloated software that isn’t highly saleable.