Overcome Online Marketing Overwhelm: Recent Episodes
Cathy E. Smith (aka Resource Rita)
This podcast is designed to close the gap between what online marketing (digital marketing) experts share online and to answer the questions that YOU have always wanted to know the answer to. Since this is the podcast host's first dip back into podcasting, the format may change to meet the needs of the audience. Meeting the needs of the audience or the ideal customer isn't that what this is all about? ** I will keep it short, simple and to the point. By the way, one sip at a time. By the way, I love acronymns and S.I.P. stands for simple implementation plan. The goal is to keep this podcast short and sweet and the goal is 15 minutes or less, but no more than 30 minutes. After all a S.I.P is just a taste.
Inside this episode, I share four key pillars of successful marketing for your business in 2022. In this episode, I share how to use Consistency, to Collaborate with others, to use Content, and ways to convert your ideal client/customers.
In this episode, I will share what to do after you have set your goals, defined your message, and created your offer. What's next?! How can you share your offer (sales funnel)? Tune In to find out what to do and how to market without being sales or slimy.
In this episode, I provide a breakdown of these three elements or phases to your customer journey or sales funnel.
No matter what type of funnel you choose, all funnels have three key elements.
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Awareness – (An entry point)
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Presentation of the problem (Interest/Offer/Solution)
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Sales (An exit point)
There are essential elements to your customer sales process (sales funnel) and listed below is a brief list of the basic tools that you will need. Many of these are listed in order of the least expensive to the most expensive or three pricing tiers.
Additionally, I share 5 key elements YOU need in order to create your sales funnel or customer even if you don't have money for a website. I share the tools or resources for each of these key elements and even how to create a landing page with a NO COST option.
Day 5, Step 5
Create Your Offer and Determine the Pricing of Your Offer
The elements of your customer sales process (sales funnel) are dependent upon the type of funnel you choose to create:
What will you offer as a solution?
After you have completed the first three steps: 1) Determined who you are going to market to, 2) Determined the goal of the funnel, 3) Determined how you plan to attract your ideal audience through your messaging or sales copy then you must determine the solution or transformation that your ideal customer or client will receive as a result of your customer sales process (sales funnel).
In this episode, Resource Rita will offer suggestions on what you can offer your potential customer/client in order to secure the sale. There will be suggestions on pricing structures for your offers. Additionally, diagrams of at least five different types of funnels.
In this episode, Resource Rita covers some of the key reasons that you should have a clear message in your marketing. While this is not discussed in this episode, confused minds do not buy. At the very core, someone should understand what your offer is all about and you have literally just a few seconds to capture their attention or stop the scroll.
I explain what a hook and the online tools you can use to create powerful headlines without a copywriting expert. I also share the key elements of an effective sales/landing page.
This podcast is designed to close the gap between what online marketing (digital marketing) experts share online and to answer the questions that YOU have always wanted to know the answer to. In this week's episode, I discuss the different types of goals (or types of funnels)
Just to recap last week’s episode really quickly, only because this is a series of 7 steps on the customer sales process (also known as a funnel). Last week, I really talked about two steps: What is a funnel? and How to Define Your Audience
1. What is a funnel? Why do you need one?
2. Define your audience
3. Determine the goal of your funnel
4. Create a clear message
5. Create your offer and determine your pricing
6. Create your funnel
7. Market your funnel
Inside this new podcast, Cathy E. Smith also known as Resource Rita, returns with a twist! Cathy served as the host of The P.R.I.M.E. Show an internet radio/podcast show for 4 years from Dec. 2013 - Dec. 2017. If you have ever felt overwhelmed trying to figure out what all of the terms mean when it comes to marketing your business online, then this is the podcast for YOU and it is designed with YOU in mind.
Original Air Date: 11/15/21