Growth Marketing Camp: Recent Episodes
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If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy. Intro music by: NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
What if the secret to startup success isn’t ruthless ambition, but empathetic leadership? Jorge Soto, Co-Founder of AssetMule, shares how prioritizing people over profits is transforming his business and culture.
For Jorge, building a workplace where kindness and respect are essential values. He believes that the culture you establish from day one will shape your company's future, so it’s crucial to remain committed to these principles as you grow.
In this episode, Jorge shares his approach to running a company, connecting with your co-founders, and creating a positive working culture at AssetMule, a platform for product marketers to build interactive sales assets that engage buyers and win more business.
Here's what’s in store:
🔥 Finding the Right Co - Founders - Learn the green and red flags to watch for when choosing a co-founder to ensure a successful partnership.
🔥 B2B Founder Tactics - Get insights into the tactics Jorge uses to drive his B2B business forward and make meaningful connections with customers.
🔥 Burnout Management - Discover how to juggle multiple roles—sales pro, market researcher, product marketer—and maintain balance and well-being.
Jorge also challenges outdated notions of leadership, arguing that empathy and authenticity can be just as powerful as ambition. He debunks the myth that you need to be harsh to succeed and shares why being heart-centered can lead to better outcomes for your team and your business.
Don’t miss this episode if you’re looking for fresh perspectives on leading a startup.
Tune in and learn how:
Ever wondered how to transform field marketing from routine to remarkable?
Today, we're diving into the playbook of an event marketing maestro who's redefining the rules of the game. We're thrilled to welcome Ajay Ravichandran, Field Marketing Lead at Everstage, to Growth Marketing Camp.
In this episode, Ajay opens the curtain on the methodologies that are setting new benchmarks in the industry. Here's a glimpse of what we cover:
🔥 Field Marketing Masterclass (how to seamlessly weave field marketing into your broader GTM strategy)
🔥 Predictability in Events (Ajay’s approach to ensuring every stage of an event is a success, from planning to execution)
🔥 Curated Experiences that Convert (the art of designing personalized events that resonate deeply with your ideal customers)
🔥 Cracking the C-Suite Code (strategies for aligning field marketing with company goals and securing executive buy-in)
Ajay also dives into the power of cross-team collaboration, the importance of measurable outcomes, and why field marketing should be viewed as a crucial part of a company’s growth strategy, not just a series of events.
This episode is brimming with actionable insights, strategic advice, and Ajay’s unique perspective on how to make field marketing a cornerstone of your company's success.
Tune in and discover how to elevate your field marketing game.
Have you ever wondered how to grow your business through the power of community?
You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.
In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impression and drive brand growth and user acquisition. We discuss:
🔥 Community Building 101 (how & why of community marketing)
🔥 The art of employee advocacy (and how to foster a culture of creativity and support within teams)
🔥 Apollo’s LinkedIn strategy (& the unconventional yet effective marketing tactics that have led to impressive organic growth)
🔥 The genius behind the Customer Advisory Boards (& the importance of building deep customer relationships)
The episode is packed with creative marketing insights, personal anecdotes, and practical tips for all marketing professionals. Enjoy!
In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss:
🔥 The origin story of AudiencePlus
🔥 The power of owned media
🔥 Embracing the community-first approach
🔥 Building an audience before launch (AudiencePlus’ strategic playbook)
🔥 The future of B2B marketing (community, content, and connection)
Anthony emphasizes the importance of problem-market fit before product-market fit, engagement with the audience's pain points through thought leadership and advocacy, and establishing a strong foundation for product introduction and launch.
We also touch on their upcoming Goldenhour conference and explore the playbook for building audiences, generating pipeline, and creating value across the entire revenue lifecycle. This episode is essential for marketers looking to distinguish themselves in a saturated space. Enjoy!
After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight!
Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We discuss:
🔥 Building trust through positive leadership (& how to cultivate a growth mindset within your team)
🔥 Scott’s marketing philosophy: “Always Make Lemonade”
🔥 The power of continuous learning (& the importance of embracing the unpredictable)
🔥 Marketing red & green flags
Scott also shares why it’s essential to maintain the balance between work and a passion for personal hobbies and gives valuable advice on personal and professional growth for marketers early in their career. Get ready to be blown away and tune in!
With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer.
In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:
🔥 The steps for building an ABM program from scratch without enormous budget
🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play
🔥 How businesses can implement efficient and tangible ABM strategies
🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers
Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.
We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.
With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.
In this engaging conversation on Growth Marketing Camp, Obaid breaks down:
🔥 The unique strategy behind HockeyStack’s streaming platform (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)
🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)
🔥 The secret recipe behind HockeyStack's content engine
🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)
Trust us on this, you do not want to miss out on this episode. Dig in!
Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.
Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:
🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)
🎯 How to foster a thriving environment & company culture
🎯 Advice for young professionals on how to find their calling
🎯 How brands can adapt to the challenges & stay successful
Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧
In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master.
We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist efforts with ABM and a dash of personal branding? Now that’s when your company starts to see some real magic and massive success.
In this captivating conversation, Corrina shares:
🔥 What ABM is (& why she fell in love with it)
🔥 The power of micro-communities as a key ABM strategy
🔥 Why it’s essential to understand who is your best-fit customer (& how to build out a customer program from scratch)
🔥 How to reach an IT audience (Corrina uncovers a very well kept secret to our audience)
Check it out!
Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.
Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!
In this episode, we discuss:
✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution
✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)
✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)
Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy!
Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss:
- The most cringe-worthy content our guests have seen (& created)
- Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?
- Has LinkedIn become the new Facebook for 'personal branding' overkill?
- Ghosting on LinkedIn: Why do some thought leaders / creators vanish?
- The LinkedIn 'Algorithm Apocalypse' - hot or hype?
We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include:
- Travis Tyler, Sr. Digital Content Producer at PandaDoc
- Todd Clouser, The Worst Marketer in the World at Lavender
- Nadia Milani, VP of Marketing
- Morgan J Ingram, Founder & CEO at Ascension Media Productions
It's going to be a scream!
This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show.
Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.
In this captivating Growth Marketing Camp episode, Ashley shares:
✨ The definition of thought leadership (& what the most essential elements of it are)
✨ Her 4 pillar framework for thought leadership
✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)
We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!
In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:
🎉 The importance of building networking schedules and custom excursions for attendees
🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads
🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS
🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team
Melanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you.
And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events!
Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.
In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:
✍️ How to convince busy executives that LinkedIn is a channel worth investing in
✍️ What 3 key questions every marketer needs to ask before starting a newsletter
✍️ Top advice for small and scrappy marketing teams on creating a newsletter
The cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!
In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss:
🔥 How your brand can find unique angles for your content
🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan)
🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on
🔥 Why you should never give up on creating content (& how to do edutainment the right way)
Plus, we get lucky, and Morgan shares all about his pursuit of a life of excellence, the Mamba Mentality and what it means to him, and how it influenced his founder journey. Check it out!
This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.
In this episode of Growth Marketing Camp, we discuss:
💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)
💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)
💎 How to leverage your current customers to help inform your strategy and the content you are creating
In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!
This week, we would like to introduce you to the incredible Julia Hartwig, the VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory.
In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about:
✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts don’t fall flat (& why you should highly focus on building rock-solid processes)
✨ How to prove the success of your team's efforts to your company (& track and tie your marketing all the way to revenue)
✨ What’s the difference between success and failure (& why setting up a strong foundation matters)
If you’re keeping track of how the world of B2B is changing and evolving, you’ve probably noticed that sales and marketing are almost merging. Whether you’re working in product marketing, content, demand gen, or brand, this episode will provide tips and tricks to help you adapt, scale, and succeed in all your marketing efforts. Check it out!
In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within.
Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations.
In addition, we discuss:
☎️ How to use AI-powered voice analysis to optimize your marketing campaigns, adjust bidding strategies, and uncover previously unnoticed customer needs and pain points.
☎️ How to leverage partnerships to elevate your brand.
☎️ Ways Masami and CallRail CRO, Marius Smyth, are transforming the organization by breaking down silos, aligning strategies, and fostering collaboration across teams.
Dig in!
In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss:
🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach)
🚀 How event marketers can leverage data from virtual events (& what they should pay attention to)
🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model)
Success lies in prioritizing relationships and investing in people in today's marketing landscape. Whether it's through events, webinars, or digital platforms, companies that understand this distinction make it big and stand out. Tune in to this episode and use it as a guide on leveraging event-led growth and a people-first GTM strategy!
Melissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it actually took to deliver such a grand launch campaign.
In this exclusive episode of Growth Marketing Camp, you’ll learn:
📩 Why it’s important to listen to your customers (& how to use those audience-driven insights to pave a new path for your brand)
📩 How to build a GTM battle plan around your circle of influence (& bring your brand along)
📩 Why YOU should join Gated on this ride (Melissa drops exclusive insights, use cases, and tips)
We have a very special episode on our hands. Go check it out!
Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport.
Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss everything related to dark social, events, and evangelism.
In this episode of Growth Marketing Camp, you’ll learn:
- What is dark social (& how you can leverage it for your brand)
- How to successfully combine dark social & evangelism with field marketing
- How to make your customer a star of the show (& all the deets)
As a bonus, Arthus shares insights into the digital to physical content flywheel that’s helped them stand out at events and create FOMO. Check it out!
The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing theMayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners.
In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video content to drive revenue in sales and marketing. We’ll dig deep into building impactful business relationships via LinkedIn, why availability is your number one ability, and how feedback is a gift if given in a constructive and helpful way.
Finally, Rob shares his thoughtful perspective on nurturing and training your creative muscle to achieve success. Tune in and learn how to stand out in the best possible way!
If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey.
Will shares their story of betting on LinkedIn early on and how it became a core part of their marketing strategy. He talks about leveraging AI to your advantage, setting up a feedback loop early on to define your ICP, and the power of resilience and refusing to fail. And at the heart of it all is Lavender's core value of giving first.
You’ll also hear about how they made a big splash at SaaStr 2022 event and completely stole the show without even having a booth. What was their secret? Well, you’ll just have to tune in to find out.
In this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to running a successful brand.
Alexis shares invaluable lessons on investing in your personal brand and making yourself eternally employable. You’ll understand the importance of positioning yourself in the job market by leveraging LinkedIn. We also discuss the changing landscape of B2B thought leadership content and how brands can utilize it to their benefit.
Whether you're a job seeker, a business owner, or just someone looking to learn more about personal branding and career development, this episode will provide you with the mindset and tools you need to own your career and inspire you to take steps toward success. Tune in and get ready to take notes!
In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.
We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and explode your top-of-funnel.
Jodi shares ways ABM can become the backbone of your growth strategy and can provide the precision of personalized marketing with the scale of traditional demand generation. You’ll learn about how education plays a crucial role in building trust and creating demand, and how to execute it in a way that resonates with your target audience. Dig in!
As we celebrate Women's History Month, it's essential to reflect on our progress toward gender equality and the work that still needs to be done. In this limited edition episode of Growth Marketing Camp, our host Jass Binning sits down with Catherine Dummitt, the VP of Marketing at Narvar, to discuss what it feels like to be a woman in tech, the need for women to empower one another and why you should always lean into (& trust) your gut feeling.
We dig into the challenges women face in the corporate world: the covert sexism and discrimination, as well as the more subtle ways women are held to different standards and expectations than their male counterparts. From dress codes to office culture, women often have to work harder and navigate more obstacles just to be seen as competent and professional.
Catherine offers invaluable insights into how women can advance in their careers and the importance of supporting and empowering each other so that the next generation of women in tech won't have to face the same struggles. Check it out!
Our newest guest is an award-winning community builder and advocacy strategist, a woman who’s already a huge part of our Growth Marketing Camp community and who continues to inspire us: Christina Garnett, the Principal Marketing Manager of Offline Community & Advocacy at HubSpot.
In a world that’s always buzzing with noise, where AI-powered models like ChatGPT are on the rise, Christina’s content is a symphony that resonates with everyone. She’ll divulge her secrets to crafting a community that not only sings but also stands out and leaves a lasting impact.
Are you ready to learn the art of social listening, the power of curiosity, and the magic of imagination? Well, Christina Garnett is about to take us on a journey into her world where she’ll share tactics and strategies that have propelled her to uplift advocates, create raving fans, and make customers heroes. Buckle up & listen to this bomb episode! ❤️🔥
Whether you’re an old-school B2B marketer or leaning towards the new wave of creators, one thing’s certain - Dark Social is real. And it’s happening all around us. All. The. Time.
Our newest Growth Marketing Camp guest, Nemanja Zivkovic, the CEO & Founder of Funky Marketing agency and the host of the Funky Marketing Show podcast, is living proof of that.
By sharing his thoughts, experiences, and learnings on LinkedIn constantly, he’s managed to cultivate trust for his agency Funky Marketing and his network.
In this Founder Stories episode, Nemanja shares:
- The power of personal connections as a trust builder for your brand
- The story of how Funky Marketing came to be (& how it helped him stand out)
- How he applied his experience in B2C to B2B to skyrocket his business (& close 47 deals inbound in one year).
Tune in and enjoy!
The most formidable beginnings have been known to build the strongest businesses. And that is exactly how Proofpoint Marketing’s story began. With an unforeseen family crisis.
Even though Gaby Israel Grinberg and Mike Grinberg never thought about going into business together, the events surrounding the birth of their daughter forced them to take control of their destiny. They combined their skill sets and experience, and launched their own Agency: Proofpoint Marketing.
Today, Proofpoint Marketing has made a lasting impression on B2B Marketers and even inspired us to invite them on the Growth Marketing Camp to share their unique, emotional, and powerful founder story. Saddle up and get ready to be inspired!
Jess Cook is the Head of Content at LASSO, the co-host of the That’s Marketing Baby podcast, the queen of analogies, and our newest Growth Marketing Camp guest. And boy, does she have the right mix of experience on the front lines of marketing, curiosity, passion, and personality to get your ears buzzing.
Jess’s career journey includes it all, from writing jokes on McDonald’s happy meal boxes to managing content in SaaS, she’s developed a unique perspective on thought leadership and creating stand-out content.
So naturally, we dig in on all things strategy and how to create content that breaks through! You’ll learn all about LASSO’s email strategy, how they engage customers and repurpose content in a scalable way. You’ll also learn how their podcast is a powerhouse source for content that helps her small but mighty marketing team make music. Check it out!
Brandon Powell’s career journey has empowered him to recognize the opportunities in the market and start his own business. And believe it or not, his success story is born out of necessity at the age of 12.
Today he is HatchWorks’ Founder and CEO. Brandon joins us on an episode of Growth Marketing Camp’s Founder Stories to share how HatchWorks was founded. You’ll learn all about the humble beginnings and how they hustled their way to scale this business to a 200+ employee company that generates millions in revenue.
Listen to this episode for the ultimate cherry on top of your day!
In this episode of Growth Marketing Camp, we deep dive into the email marketing world with Jeremy Fischer, a Demand Marketing Senior Specialist at Quantum Metric.
Jeremy shares his experience in leading the charge in Quantum Metric’s global email marketing efforts to drive demand, including landing page creation and chatbot strategies.
Our host, Bobby Narang, sits down with Jeremy to discuss the importance of segmentation in email marketing and why it’s crucial to understand the data to tailor messages with maximum impact. And once you’ve maxed out your execution on the email side, why it’s a good idea to work on chatbots and use them as an engine to respond to prospects, segment your audience based on their verticals, and promote assets. Dig in!
Are you ready to level up your digital marketing game? Tyler Jordan, the Founder and CEO of a thriving remote-first marketing agency, Jordan Digital Marketing, is here to help! With a rich digital marketing background and experience at top companies like Hired, Weebly, and 3Q Digital, he's got the know-how to take your business to the next level.
In this episode of Growth Marketing Camp’s Founder Stories, Tyler shares tons of advice on building and managing a successful marketing agency, insights on what drives growth, and the importance of the mantra he firmly believes, "client is king."
Tyler advocates for being accountable for every dollar, showing the impact of your marketing efforts, and shares why he prioritizes goal alignment and transparency in his work.
We’re kicking off 2023 in a big way, so don't miss out on the chance to learn from Tyler and take your marketing strategy to new heights!
In this week’s episode of Growth Marketing Camp, Jass Binning and Drew Brucker, the VP of Growth at LASSO, dig deep into the beauty and the challenges of leading a small marketing team in a scaling company. Drew shares the importance of prioritizing the priorities, why companies should stop measuring ROI for every marketing activity, and why curiosity is one of the essential ingredients to success.
We also asked him what lesson has taken him the longest to unlearn, and his answer to this question alone is reason enough for every marketer, up-and-coming or seasoned, to tune in.
We’re closing out this incredible year with a bang (& what a year it’s been). Join the party and enjoy!
This week, Konrad Sanders, Founder, CEO & Content Strategist of a charming London-based agency, The Creative Copywriter, joins us on the Growth Marketing Camp to share all his tips and tricks with our audience.
Jass and Konrad dig deep into creative ways you can use to uncover what your customers want (versus what you think they want). Konrad answers, what are some of the biggest issues he sees in many SaaS startups and brands, and why he always follows “the rule of one” in his landing page copywriting.
Whether you are a freelance copywriter, an in-house copywriter, or a business owner looking to enhance your copy skills, this episode is just the roadmap to the demand-led copywriting you were waiting for!
Welcome to another episode of Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.
This week, Bryan Karas, Founder and CEO of Playbook Media (& GrowTal), joins us to share the journey that's led him to start his company and drops some key growth-centered advice for earlier-stage B2C/D2C businesses who’ve hit a plateau.
He’ll answer the questions:
- How can early-stage startups best approach channel expansion?
- How can you look outside of media to achieve growth?
- What the steps needed are to achieve success (& growth) profitably and sustainably
Tune in to learn his plan to build a better economic model!
In this week's episode of Growth Marketing Camp, we chat with Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce, about all things ABM, Customer Marketing, and Evangelism.
Nick shares the story of what it takes to build a strong personal brand and a community of die-hards (& how Alyce leverages it), how to collaborate with B2B influencers to create content, and provides practical tips on how to get started. He’ll touch on the importance of customer marketing, and how his experience enabled him to find success. You’ll also get kickass tactical ideas to replace those tired case studies for something more exciting.
The cherry on top: Nick tells the story of why he started his podcast, Rep Your Brand, and how it helped him level up from being a marketer to building a loyal community. Dig in!
A common question many companies ask is how do you establish and measure strong brand trust. And what does it mean to create community?
Our newest Growth Marketing Camp guest, Tamara Kitić Yarovoy, the Director of Demand Generation at Vena Solutions, is here to answer these questions, and more.
Tamara sheds light on her most recent projects in 2022, the importance of aligning marketing and sales teams (as well as the CS, HR, and all other departments), and shares with our audience how she’s found success doing so.
Tamara has built tangible advantages for Vena Solutions directly attributed to her community building through the launch of Plan to Grow, a community for finance professionals.
She shares insights on how to get started, how she measures the ROI of community, and why the first task should be to get buy-in from leadership. We uncover the reasons behind Vena’s company-wide shift from MQL to the MQA approach, how she’s leading and supporting it, and how she’s aligning this transition with ABM. Check it out!
On this week’s episode of Growth Marketing Camp, Logan Lyles, Head of Partnerships at Teamwork, chats with our host, Jass, about all things podcasting!
Logan shares his love for the podcast world and how he started off his career; What it took for him to find his voice and how he built a strong personal brand on LinkedIn with a large network of around 15k raving fans. He answers a fundamental question that many companies & marketing teams are asking: is podcasting for everyone? You’ll learn the answer to that question and bonus content on why you should always begin with the end-in-mind strategy, plus how to make revenue.
If you want to learn what it takes to ride the podcast train, you’re in the right place. Check it out.
Cybersecurity brand, Axonius helps security and IT professionals discover, manage, and secure all of their assets. And what makes their brand stand out (apart from a top-notch product) is their ambitious team who easily tackles some of the biggest challenges in IT.
This week, we have the pleasure of welcoming a key member of their team on the Growth Marketing Camp podcast, Lauren Kersanske, Principle Growth Marketer at Axonius.
In this episode, Lauren and Bobby Narang chat about Axonius’ differentiation strategy, their key to building a recognizable brand (that drives demand), and how they connect and resonate with their target audience. She shares the challenges faced with marketing to a technical buyer and the secret to establishing credibility within each conversation. You’ll learn the value of taking chances (& extreme ownership), experimenting, and maximizing your tech stack with a little bit of scrappiness. Check it out!
Welcome to a very special and first of many more to come episode of Growth Marketing Camp. We’re kicking off Growth Marketing Camp’s Founder Stories series, where we interview our favorite founders, pick their brains, and ask them to reveal all of their secrets to our audience.
And who better to start off this special series with than Brooklin Nash, Co-Founder & CEO at Beam Content. Brooklin is here to share his story, offer advice, and tell us what it took to start his business. You’ll learn his motivation that compelled him to jump into the Founding waters and the specific steps he took to bring Beam Content to the light of day.
In this episode, Brooklin shares some of the greatest challenges they are facing (as a new company), where lies the opportunity for SAAS brands, and the importance of getting very specific about what you do and what you don't do. You’ll learn how to uncover unique brand stories worth telling your customers, what kind of content to create and how to best answer the questions your customers are asking. Tune in and enjoy the ride!
If you’re not leveraging the power of feedback loops or aren’t quite sure how to make them a part of your process, this is the episode for you.
Matt Paige, Vice President of Marketing & Strategy at HatchWorks, has a deep background in product marketing strategy and passionately believes in the power of feedback loops. That’s why we invited him to join us on Growth Marketing Camp.
In this week’s episode, Matt shares why he believes that strategy is the glue between marketing and product, how to refine your strategy through feedback loops (& make it a part of your process), and how he uses feedback loops to build the narrative, core values, and the soul of HatchWorks. Plus, we touch on why you shouldn’t shy away from simplicity and how to make the complex simple. Dig in!
Ryan Cormier’s passion for hunting, camping, hiking, and pretty much everything outdoorsy brought him to Kalkomey Enterprises, LLC - a leader in outdoor recreation education. As their Director of Digital Marketing, Ryan is leading the content team at Kalkomey Enterprises to support customer acquisition, activation, and retention across their portfolio of online safety education courses and their HuntWise app.
Ryan joins us on this week’s episode of Growth Marketing Camp to share what his team’s top goals are, the ways they prioritize work to achieve them (& support other departments), and how they align with the rest of the company.
He also shares the importance of setting your customers up for success and how they manage to do so at Kalkomey Enterprises. So put on your hiking boots, and tune in!
Zenia Johnson, Director of Performance Marketing at Outside, walks us through an average week in her shoes on this week's episode of Growth Marketing Camp.
Zenia shares what the performance marketing team is responsible for (& in her words, the important skills), how they align with the rest of the company (& company goals), and how to build genuine relationships in a remote world.
Zenia also shares her love for Twitter, how she contributes to an inclusive and diverse POV, and why she always starts her weekly meetings with a joke. If you want to experience a day in her shoes, tune into the episode!
This week, Growth Marketing Camp welcomes Megan Galloway, Head of Community at Campfire & the Founder of Everleader. In this episode, Megan and our host, Jass, have a delightful chat about Campfire’s north star and the mission behind their leadership development training.
Megan shares advice on how companies can create a people-first culture and why she believes it all starts with exceptional leadership. Additionally, Megan touches on how (& why) to get used to the sound of “shattering plates” when working in a startup, ways she fights burnout, and shares all about the Coffee Chat community she builds. Dig in!
This week, Growth Marketing Camp welcomes Melissa Moody, Co-Founder & CMO at Gated and co-host of their podcast, Finding Focus.
In this episode, Melissa shares the origin story of Gated and paints a picture of a new world she envisioned where people could take back control of their inboxes. She also shares how to get people aligned in an early-stage startup, the importance (& value) of building an audience even before you have a product, and the benefits of having a technical and marketing founder combo.
As a bonus, we chat about what led Melissa to leap into the startup space after spending over a decade at Google, plus what’s critical for her enjoyment of work and what inspired her to start a Slack community for marketers called 2 pizza marketers. This episode is a pure delight, so tune in and enjoy.
Welcome to another exciting episode of Growth Marketing Camp, where we welcome Lorri Kane, Digital Engagement Director at Sweater and bestselling author of 60 Days to LinkedIn Mastery. Lorri joins us to share the story of how she became a vital part of the Sweater team and joined them on the journey of making venture capital available for everyone.
Lorri shares how she creates educational venture capital content that distinguishes Sweater from their competition. We chat about what keeps Lorri on her toes, what work-life looks like in a venture capital startup, and how she’s building Sweater’s presence across all platforms. To hear all this and much more, tune in!
On this week’s episode of Growth Marketing Camp, we explore what it means to be productive in today's day and age with Click Up’s Head of Competitive Intelligence, Andy McCotter-Bicknell.
Andy breaks down the importance of having a strong competitive intelligence department at your company, the tech stack he uses, and how to leverage it against your main competitors. He shares the story of why he decided to jump into the world of competitive intelligence at ClickUp and how he’s been able to build this program out from scratch.
Check it out!
Are you creating edutainment content? How about infotainment video content? If the answer to both these questions is “no" - this episode is for you. This week, Growth Marketing Camp welcomes Nadia Milani, the VP of Marketing at Proposify.
Nadia joins us to shed some light on the benefits of producing highly engaging and entertaining content that’s also educational. She advocates ripping up the red tape when conversing with customers and discusses the importance of buy-in and alignment from the top to support a strategy that produces results. That’s exactly how she’s built a winning content strategy.
Finally, she articulates how to best establish yourself in the company as the new VP of marketing. Another exciting episode is ready for you to tune in and enjoy!
This week on Growth Marketing Camp, we welcome Travis Tyler, Senior Digital Content Producer at PandaDoc and the host of one of our favorite podcasts, The Customer Engagement Lab. Travis is the engine behind PandaDoc’s video content strategy, with the goal to grow their audience and build brand awareness.
In this episode, Travis covers what’s the key to success in creating digital content, the most important skills to have in order to crush it in this role, and shares the story of his one-hit-wonder on TikTok. As a very special bonus, he shares his advice on creating opportunities for yourself and advancing your career, and how he deals with & overcomes self-doubt. Dig in!
This week’s episode of Growth Marketing Camp is packed with exclusivity, learnings, and insights into the powerhouse that we call ABM. Mason Cosby, Director of Growth at Mojo Media Labs (now Gravity Global - yup, we are privileged to be the podcast to exclusively announce this amazing acquisition), joins us to break down the ABM-A-Thon event they hosted.
Mason shares insights on who ABM is not for, who it’s for, and how marketing can be a strategic partner that helps drive sales. Plus, we touch on podcasting, how beneficial it is for personal growth and brand, and specific examples of how he uses different content channels to impress his audience, build brand trust, and ultimately, authority. Finally, he shares what motivated him to start his own podcast, The Marketing Ladder.
Mason Cosby is the walking example of how marketers that focus on long-term brand building strategies vs. short-term micro conversions always come out ahead. This is the episode you were waiting for, so tune in and enjoy!
After graduating from law school in 1999, the one thing that David Rodnitzky knew for sure was that he didn’t want to be a lawyer. So he packed up his bags and moved to San Francisco, searching for his next great opportunity.
After landing a job in tech, he volunteered to dive into the advertising world. After trial, error and many lessons learned, David set up his first consulting agency at a coffee shop that eventually turned into the well-known 3Q Digital growth marketing agency.
David joins us on Growth Marketing Camp to share insights on the go-to-market evolution of advertising giants, like Google and Facebook, plus his thoughts on AI vs. Humans in modern marketing. He also talks about the importance of relevance and creativity, why advertising has to be part of the experience rather than a distraction, and how to develop and nurture great company culture. If you want to learn how to be successful from an industry veteran, you’re at the right place!
In this week’s episode of Growth Marketing Camp, we are joined by Brianna Doe, Senior Demand Gen Manager at Inventables & thought leader. In just two months, she went from publishing her first LinkedIn post to going viral and having over 10,000 followers.
Today, she continues to build her community with one key lesson: If you want to produce the kind of content that connects and inspires an audience, you have to do so with honesty and authenticity.
Brianna is a breath of fresh air who brings an array of perspectives to the B2B marketing world, so tune in and get inspired.
In this week’s episode of Growth Marketing Camp, we chat all things brand with Sophie Milliken. She is a multi-award-winning entrepreneur, Director, NED, chartered FCIPD HR professional, author, speaker and investor.
Sophie shares her career growth story, where she got the inspiration for her best-selling book, ‘The Ambition Accelerator,’ and the steps she’s taken to develop her personal brand that has helped her progress in her career to now CEO of Moja.
As a special little bonus, she points out why it’s essential to always follow your gut instinct. So make sure not to miss this episode. Tune in and enjoy!
Built by developers for developers with the goal of making their lives easier, LaunchDarkly has managed to stand out quickly and cut through the noise with their product. And this week, Maurice Maxwell, Digital Demand Manager at LaunchDarkly, joins us on Growth Marketing Camp to share what channels they focus on, along with his own personal growth story.
Plus, he talks about the favorite part of his job and why it’s important to optimize your LinkedIn profile. Dig in!
In this week’s episode of Growth Marketing Camp, Hillary Read, the VP of Marketing at WITHIN, joins us to share her thoughts on career, performance marketing, workplace culture, and yes, even a bit on NFTs.
Hillary talks about the milestone moments that helped her transition her early career as a writer to VP of Marketing and how the right opportunities at the right time make all the difference. She compares analog and digital marketing, performance and brand marketing, and why your marketing strategy should always aim for long-term.
If you stay until the end, you’ll learn some fun ways she’s getting her remote team interacting, her thoughts on the Metaverse, and where she gets her inspiration from. Grab a drink, sit back, and enjoy. If you love virtual happy hours, you’re gonna have a blast!
Welcome to another exciting episode of Growth Marketing Camp. We’re shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she’s got some advice that you’ll want to hear.
Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!
In this week’s episode of Growth Marketing Camp, Scott Bynoe, Marketing Director, Global Loss Adjusting at Crawford & Company, shares his advice to tech leaders: never stop innovating - else you risk commoditization.
He shares how depth of knowledge and passion is a prerequisite for being excellent at your job and that sometimes having a chaotic mind in marketing can help you produce beautiful things. Scott leads with empathy and curiosity and covers his list of priorities when taking a new role, and how it’s essential for every marketing department to have an internal narrative. Tune in and enjoy!
Chris Walker needs no introduction but if you wanted one, he’s the CEO of Refine Labs, an engineer, artist, content creator, entrepreneur, business person, and our newest guest on this week’s episode of Growth Marketing Camp. With a strong point of view, a unique perspective, and the ability to look at the business holistically, he has uncovered the weak spots in B2B marketing and offers an infallible solution - demand generation.
Chris shares how bringing his engineer's mindset into marketing has helped him observe things at the systems level, analyze them, and determine the best path for business growth. He also shares tips on creating demand, the key to standing out and effectively capturing attention, and the importance of dark social. Tune in and enjoy!
In this episode of Growth Marketing Camp, we are excited to have Dan Gray, Director of Growth at Kotn, join us to break down the campaign that went viral on Reddit, Pay It Forward. It was so successful that it spread like wildfire in a matter of hours. At that moment, Kotn almost looked like the business equivalent to Santa Claus.
Dan shares what it took to launch this campaign, why it's important to model what your outcomes look like (from average to rockstar level), and how to make sure you have your checks and balances in place when marketing a sustainable business. He also touches on the importance of word of mouth, and why it’s good to always put some dollars behind a campaign.
We made a very special episode of Growth Marketing Camp in celebration of Women's Month. And we are delighted to have Rachel Cottam, Director of Editorial Strategy at Clearlink and passionate gender equality in tech advocate, join us. Rachel shares how to confront gender bias in the workplace, why companies should hire more women in leadership, and ways men can be better allies to women and help amplify their voices.
Ladies and gentlemen, tune in to this limited edition episode and help us fight the good fight together.
If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they’ve touched more than 80% of adults in the states.
In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine tells the story of how she launched one of the most fun and original campaigns we’ve heard in a while, and breaks down the steps her team took to make it successful. She also shares her take on how to break into a noisy space and stand out.
Trust us, you won’t want to miss this one, so be sure to tune in.
Initially joining SalesPipe as the first SDR, Noah Levy’s ingenuity and marketing chops, and "do more with less" mindset propelled him to his current role where he’s leading Growth Marketing and Operations. Using his blogging skills, guest posting, and backlink strategy, he's helped SalesPipe surpass 4-years of website traffic in one month alone.
Noah joins us on this week’s Growth Marketing Camp to share his success story, insights on how to work smarter (not harder), and his lessons on leveraging the power of backlinks.
Jass Binning, the Director of Marketing at Opensense, is joining Growth Marketing Camp as a co-host, and boy, does she have the right mix of marketing experience and charisma to get your ears buzzing.
In this rare break from standard form, we interview our new co-host, Jass, about her career path and the learnings she picked up along the way. We also got a boost of inspiration from her journey, so make sure to tune in. You’re in for a treat!
No matter the platform, people always respond to raw authenticity and a bit of humor. And at this very moment, there’s no one more authentic than Todd Clouser, Senior Brand Marketing Manager at Refine Labs. Or his TikTok aliases, Yaboi Tucker, Boss Man, and Gregory.
In this episode of Growth Marketing Camp, we are exploring the relationship between content creation and demand gen, and hopping on a TikTok train for B2B. Todd joins us to share tips on the easiest way to get started on TikTok (especially if you’re camera shy), how to grow (& move) your audience from various social media platforms, and what inspires him to create content that breaks the LinkedIn algorithm. Tune in and enjoy!
Jimmy Daly has a very definite point of view when it comes to the content marketing profession. Majoring in English, he knew he wanted to be a teacher, but fortunately for the B2B SaaS world, that plan didn’t pan out. It took one barbecue with friends and the magnificent Animalz to lead him to own (and crush it) with his content marketing community & agency, Superpath.
Jimmy joins us on Growth Marketing Camp to share why he believes humble beginnings, patience, and focus are a winning combination. He shares the impact of the Slack community that helped build his business and the power of a holistic and diversified marketing strategy.
A company is only as good as its people, and gathering the right people is both an art. Luckily, we have a brilliant artist joining us on Growth Marketing Camp. In this episode, Jaime Romero, the VP of Corporate Marketing at Fortinet and a vivid tattoo lover, gives us a peek behind the curtains of his process in building highly successful teams. You’ll discover how easy it is to get caught in the web of setting grand expectations without actually asking your team the right questions. But don’t worry. Jaime shares the steps needed to overcome those challenges, put together a powerful team, drive satisfaction for each hire, and work with them to develop a vision for their career growth. If you need a roadmap on how to get started, be sure to tune in!
PDQ.com is all about keeping it real. Not many companies can be praised for that. It’s a rare and unique skill that the founders nurtured and ultimately turned into the main driver behind content creation for their audience. Before they had their eye on podcasting, they launched a webcast that they still have going every single week. Kelly Hammer, Content Marketing Manager at PDQ, joins Growth Marketing Camp to teach our listeners how to create content that forges a strong community. He also shares his curiosity to explore the world of TikTok and the importance of turning your customers into evangelists and promoters. Dig in!
In this episode of Growth Marketing Camp, Daniel Murray, Solutions Consultant at Clearbit and the host of The Marketing Millennials Podcast, shares insights on how marketers can create scroll-stopping content on LinkedIn. What was once known as an overly promotional and stuffy business platform has shifted to one full of emotion, meaningful stories, and authenticity. Daniel shares his tips on how people can make the most of new-age LinkedIn by working their creative muscles and leveraging impactful content to cut through the noise. Tune in and enjoy!
What was the journey that led you to marketing? Joseph Lewin, Marketing Manager at CADENAS PARTsolutions, went from traveling and blogging in Africa to creating social media content for small businesses, and ultimately to marketing 3D shape search tools to engineers. Joseph shares his unique take on industrial marketing, and how you need to master writing “no fluff” content in order to reach a highly technical audience. Tune in and enjoy!
If you ever wondered how a one product company is doing product marketing, you’re in for a treat. In this episode of Growth Marketing Camp, we are joined by Alison (Grenkie) Hayter, Director of Product Marketing at Loopio. She shares insights on the importance of collaboration with sales when launching a new campaign, how to nail down the messaging, and how sometimes, the simplest ideas are the best ones. Dig in!
You might argue that pizza and software have nothing in common, but we beg to differ. Put your seatbelts on; you’re in for a wild ride. In this episode of Growth Marketing Camp, we are building a little universe with Marcus Andrews, Director of Product Marketing at Pendo.io. He took all the best bits and pieces from his time at HubSpot, expanded on them, and put his learnings to work when he joined Pendo. In this episode, Marcus shares insights on his Jellyfish model for product marketing and the importance of empathy and storytelling. If you’re wondering how to launch a product that will stand out from the sea of conformity and meet the needs of the changing world, you’re at the right place. Let’s break through the noise together! Tune in and enjoy!
If someone knows digital documents, it’s PandaDoc. Their jam is all about helping teams quickly create, manage, and sign digital documents. And they’ve been on a mission to empower SMB companies that are like the Davids to take on the Goliaths. In this episode, we are joined by Shawn Herring, VP Marketing at PandaDoc, a 20+ year veteran of marketing technology that puts his science learnings to use in his everyday business. He shares the story behind the power of forcing function on a company level, a brand new way of looking at new channels, and how his time at PandaDoc has changed his portfolio approach to marketing.
Taylor Thomson runs both business development and revenue operations for performance branding agency, WITHIN. His team sits apart from and supports both sales and marketing, and in this episode, he breaks down his top techniques for creating the best outcomes for all parties involved.
Brenton Williamson has spent the last decade in marketing at BambooHR, watching them grow from a scrappy young startup to a powerhouse in a commoditized industry. Their brand stood out from the earliest days by filming real employees to promote their internal brand. They’ve continued to find new ways to tell stories that speak to their buyers as the company has grown, all with a clear path to strong ROI.
Vidyard is synonymous with asynchronous video communication. They’re considered a top brand and attract thousands of users consistently. This means that sifting through usage data for the right hot leads for sales becomes a challenge only a scientist can tackle. Karishma Rajaratnam uses her masters in behavioral science to identify and engage the right audience at the right time as she heads up the product led growth marketing efforts. Hear her hot takes in this episode that can turn you from list checker into a mad scientist in no time.
Everyone loves a good marketing campaign. We see a huge spike, loads of success, and then we take the learnings to ramp up the next campaign. But as VP of Digital Marketing at Sprinklr, Jared Gardner takes a different tack with his team. By focusing on the foundational building blocks and not just quick wins, Jared knows the team will make progress up and to the right with greater consistency over time and fewer dips in success. He breaks down what blocks he’s putting in place these days on the latest episode. Dig in!
It’s every marketer’s worst nightmare that their entire database disappears overnight. And while that’s not exactly what happened to Christiana Marouchos and the StackAdapt marketing team in March of 2020, the impact of the pandemic was nearly as severe. The majority of their go to market motion relied on in-person value creation, and the company looked to Christiana for what to do next as their Director of Digital Marketing. She took hold of the digital-first opportunity and found ways to increase brand familiarity without the handshakes. Her team’s strategies paved the way for growth that’s taken StackAdapt beyond physical borders including new sales and support teams in the UK. Now get ready to be inspired by her story.
Marcio Arnecke recently took on the role of VP Global Demand Generation & Regional Marketing at Intercom. He calls his childhood experience in Brazil a distinct advantage in his approach to growing the Intercom brand internationally. As he lays out the story of his first big campaign in his new role, you’ll hear how he focuses on conversions & revenue, not just top of funnel metrics. Bonus: He’s hiring a lot and might just be looking for you. Give this one a listen!
Preethy Padmanabhan has a remarkable load on her plate, and she has managed to do it all with a smile. In this episode, she shares how her international team of product marketers made a huge win out of the Freshworks + Slack integration announcement. She’s full of sage advice including a bonus tip on the value of meditation and making time for sleep. Take three deep breaths and then go listen!
No one cares as much about your career as you should. If you leave it up to chance, you may never get that opportunity to make a leap forward in developing the skills and reaching the goals you have in mind for yourself. Ray Lau breaks down his last decade and beyond in growing from graphic designer to senior leader of amazing marketers.
Pete Larkin joined Anglepoint before it was a well known entity in the SAM managed services space. In fact, they did most of their business through the channel and often got called “Angel”point. Needless to say, the brand needed to stand out and Pete was the marketer for the job. The rebrand Pete planned took education, investment, and active listening just to get off the ground. He shares with us all the nitty gritty details and some critical insights into successfully rebranding with incredible outcomes.
Get your rain boots on - marketing wisdom is pouring down on us in this episode as we revisit five of our favorite growth marketing moments. You’ll hear from a viral video marketer, the team behind a man in a pickle suit, and more. If you haven’t tuned in to all our past episodes, this one will catch you up mighty quick.
David Stauffer, VP of Marketing at Workona, surveys his marketing metrics every day. And the anomaly he found back in February turned out to be a huge source of new users. One of Workona’s minor features turned out to be a huge opportunity when the well-loved Chrome extension, The Great Suspender, was removed from the Chrome store suddenly. Through flexibility and some clever positioning, the Workona marketing team was able to benefit thousands of users who suddenly lost their favorite plugin, setting the stage for conversations around the larger Workona functionality. It’s a tale of fast reflexes and clever positioning that’s still generating new user growth.
Early stage marketers are constantly being asked to do more in less time, and Lauren Alt Kishpaugh is no exception. She found herself with just 30 days to launch Postal Events, during a global pandemic no less. So she used her own product to launch an exclusive, exciting remote event for marketers to get the word out. In that short window, they were able to generate a thousand registrations with half attending live! Plus, they generated 3x ROI within 3 months! Check out the full episode to learn how she pulled it off.
Sweet Fish Media has shared podcasting & marketing expertise on LinkedIn for years, but recently they formalized a program to get even more eyeballs on their content while also helping their team members build personal brands. Dan Sanchez, Director of Audience Growth joins Emily DiBrito, Social Media Writer to break down how the program is structured in this must-listen episode. If you’re trying to start an employee evangelist program or you’ve tried and failed at LinkedIn posting for yourself, you’ll want to take notes.
Ivonne Smith has built, managed, and grown the Account Based Marketing strategy for her past two companies including Mindbody, the fast growing health and wellness software brand you’re probably using to book classes today. It all started when she took a leap from the Customer Success world and started developing resources for sales to help them land major accounts at Skillsoft. In this episode she shares what it took to build from the ground up, and how she landed her dream job running ABM at Mindbody. Be sure to tune in!
Senior Demand Generation Manager at Planful, Emily Ross, was instrumental in the design and implementation of a large cross-functional marketing campaign that targeted an untapped segment of their target market, people who were pain-aware but not product-aware. Not only was the campaign successful, but it ended up becoming their first evergreen campaign.
OnBoard Demand Generation Manager, Dylan Caraker, took their 12 reviews on sites like G2 and Capterra, and increased them by 600% to gain over 800 reviews utilizing their CSM team and a multichannel approach. In this episode, learn how you can tackle your own customer review process and gain more social proof.
Design Pickle Brand Director, Kate Rooney, and her partner in crime, Director of Brand Partnerships, Jess Guffey, were part of the team that in an off the cuff moment of inspiration, decided to put their colleague into a pickle suit. The video content created from this went viral, which led to a huge increase in their user base and a cosmic shift in their brand.
Sometimes two brands are better than one. Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!
Chris Stephenson’s small but mighty marketing team at Broadspire regularly produces quality content, stays in touch with what’s happening on the sales frontlines, and leverages performance marketing tactics to find gains in their everyday efforts. It’s a lot to ask of a little crew, but in this episode, Chris unpacks how they get it all done with smiles on their faces.
In this episode, Fortune 500 marketer and agency veteran, Beau Haralson, shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to increase in-store conversions for a CPG brand. Beau also leaves us with some sage advice on how B2B marketers can learn from brand marketers.
In this episode, Chuck shares how his team launched the HurryCane and earned the lion’s share of a market that had gone untouched for years. And they did it all fully knowing they wouldn’t launch a perfect product or campaign on day 1. In fact, that trial-and-error approach has served clients of Marketing Architects for over 20 years to the tune of $7.7 Billion in sales. There’s a gem in here for you too.
Nelio Leone is a growth marketer par excellence. In this episode he shares the complete, raw story of how a single unbranded video took Careem from a local scrappy competitor to knocking out Uber in their region. The company was later acquired by Uber, and Nelio went on to run other intelligent video ad strategies for his next app, Washmen, and now at his growth agency, UrbanMonks. You need to hear the critical shift in advertising that made all of this possible for him. Dig in!
Shea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the police got called. You don’t want to miss this introductory episode.
As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes growth happen by working together and aligning to the same north star.
John Timmerman runs Good Monster, a digital creative agency for incredible brands all over the world. He’s constantly iterating and has a muscle for building campaigns that rivals Ogilvy. To help a customer hit big sales figures in-store at Target, John’s team turned to nano influencers and knocked it out of the park with four times the sales they needed for Target to reorder and improve in-store positioning. Whether you’re B2C or B2B, this is a campaign you’ve got to see.
When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously benefiting from the results.
Jarrett Stanley runs marketing at Southern Trust Mortgage, easily one of the most innovative mortgage companies you’ll find. But it wasn’t always that way. Jarrett took calculated risks and pulled off big changes. In this episode he breaks down exactly how you can do the same! And if you yawned as soon as you heard “mortgage,” you’re in for a special treat. Jarrett explains how he turned mortgages from a line on a spreadsheet into a beautiful moment for their customers.
Hubspot has done big things virtually long before it was the norm. Carl Pieri dipped his toes in Hubspot’s growth engine in 2016 and came back to eventually manage marketing for the Hubspot for Startups program. In this episode, Carl breaks down the team’s Global Virtual Growth Accelerator series. If you’re looking for insights into growth via partnerships and referrals, this one’s a treat.
Rachel Cottam, Content Marketing Manager, and Stephanie Newton, SEO Manager, join us to break down how a perfectly timed push for well written, helpful content led to more than 40X traffic growth over the last year. The campaign had such a positive business and audience impact that it won them the coveted SAMY award from Utah Business.
Aubrey Morgan, Director, Demand Gen at Syncari, dives into her previous role in marketing at Mulesoft during the time that Salesforce acquired them, which created an exciting challenge in differentiating brand, creating a unifying vision, and targeting personas in a different way that helped two teams meet in the middle for a successful campaign that still runs today.
James Carbary runs Sweet Fish Media, the podcast agency for B2B brands. But he’s not a one-trick pony. His team’s skills in the LinkedIn arena have led to 3x more new business than any other channel in the last 90 days.
Kevin Bobowski, SVP Marketing at Aurea Software, shares lessons from working as the head of an internal marketing agency for incredible brands like Infer and Jive. And his ABM field events strategy is sure to inspire new ideas for working well with Sales.
Julia Heesen, Head of Marketing at Predictable Revenue, made the leap from regular webinars to a massive virtual event. She breaks down how she prepared, who got involved, and how they recreated the networking feel of physical events, online.
Jaime Punishill, CMO of Lionbridge, shares the much needed digital transformation he’s implemented that helped them adjust to the pandemic. He also talks about how to get marketing buy-in from C-suite and how he aligns sales and marketing by focusing on revenue.
Sujan Patel, Co-Founder of Mailshake, shares how one of his agency customers took a complex financial product with high churn and created incredible wins in new business, onboarding, and retention, all with a microtool offer strategy.
Welcome to Growth Marketing Camp. In this introduction, you’ll hear a quick overview of what marketers like yourself can get from joining our camp!