Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!

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Fulfillment can make or break your crowdfunding campaign, and most creators don't realize how much can go wrong until it's too late. In this episode, Andrew sits down with Konstantinos Matos of Hive Interactive and Vesuvius Media to unpack the realities of international fulfillment, freight logistics, and why even experienced publishers still encounter unexpected disasters.

With over 21 successful Kickstarter campaigns under his belt, Konstantinos shares real-world horror stories, from missing pallets and incorrect shipments to insurance headaches and customs complications. More importantly, he explains how creators can reduce risk, set proper expectations with backers, and build fulfillment plans that survive the unexpected.

What You'll Learn

Why fulfillment is far more complicated than most first-time creators expect.
The biggest misconceptions creators have about international shipping.
Why you should never rely on a single fulfillment or logistics provider.
How fulfillment mistakes happen long before products ever leave the factory.
What insurance actually covers, and what it doesn't.

Resources:

Thank you to our sponsors!

Use Our Pledge Manager Powered By Hive Interactive - 2% Late Pledge Fee + 0% Setup Fee / 0% Campaign Fee: https://pledgemanager.crowdfundingnerds.com/services

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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This week on Crowdfunding Nerds, Andrew and Sean open the curtain on the realities of crowdfunding, publishing, and marketing by sharing the things that truly “grind their gears.” From low-effort projects and unrealistic expectations to anonymous criticism and poor communication, this episode is a candid look at the mistakes creators make that can derail campaigns and business relationships.

The conversation explores how creators can avoid common pitfalls, why honest feedback is often difficult to hear, and what separates successful crowdfunding projects from those that struggle.

Resources:

Crowdfunding Nerds: https://crowdfundingnerds.com/

Nimble RPG: https://nimblerpg.com/

Magic: The Gathering: https://magic.wizards.com/

ISS Vanguard: https://gamefound.com/en/projects/awaken-realms/iss-vanguard

GameFound: https://gamefound.com/en

Zatu Games: https://zatu.com/

Tabletone App: https://www.tabletone.app/

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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Most creators dream about launching a successful Kickstarter, but what happens after your first campaign?

In this episode of Crowdfunding Nerds, Andrew and Sean wrap up their marketing series by exploring the bigger picture: how to build a publishing company that lasts. They discuss why your first campaign should be viewed as the foundation, not the finish line, and why cultivating a passionate audience is far more valuable than chasing a viral launch.

The conversation also dives into creative productivity, protecting your focus in a world full of distractions, using AI responsibly, and why your next game should serve the audience you've already built rather than forcing them to follow you into an entirely different direction.

Resources:

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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What makes a story unforgettable?

In this episode, Andrew shares what he learned after writing more than 80,000 words for the upcoming Deliverance: Council of the Fallen campaign. From surveying players to rewriting an entire campaign narrative, this conversation dives into the craft of storytelling, worldbuilding, and creating narratives that genuinely engage an audience.

Whether you're designing a board game, writing fiction, building a Kickstarter campaign, or simply trying to tell better stories through your marketing, these lessons apply far beyond games.

Resources:

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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E-commerce is where many crowdfunding creators expect the hard work to be over—but in reality, it's the beginning of an entirely new challenge. In this episode, Andrew and Sean break down what it actually takes to build a profitable online store after your crowdfunding campaign ends.

They discuss why successful e-commerce is built on testing, data, and continual optimization—not luck or guarantees. Drawing from years of experience managing marketing campaigns for tabletop games and other businesses, they explain why knowing your numbers, understanding your customer journey, and investing in long-term marketing infrastructure are essential for sustainable growth.

Resources:

Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/
Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -
https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]
https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!
Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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Episode 291 - What happens when a professionally produced crowdfunding campaign still falls short of expectations?

In this episode of Crowdfunding Nerds, Andrew and Sean take a deep dive into the recent Bloodstone campaign on Gamefound—a campaign that raised over $180,000 but still left many wondering why it didn't meet expectations.

The discussion isn't about criticizing a creator. Instead, it's an honest case study exploring why even experienced publishers with beautiful campaign pages, premium components, and established audiences can struggle to capture enough backers.

Andrew breaks down Bloodstone's original Kickstarter cancellation, its eventual Gamefound launch, and the difficult decisions that may have cost the campaign momentum. Together, he and Sean discuss the importance of understanding your audience, identifying a truly unique selling proposition, balancing competitive versus cooperative gameplay, and why listening to your community before launch can make all the difference.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

Website: https://crowdfundingnerds.com/
Facebook: https://www.facebook.com/groups/crowdfundingnerds/
YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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Episode 290 - Most creators treat the end of their crowdfunding campaign like the finish line. In reality, it's the beginning of the next phase.

In this episode, Andrew and Sean dive into one of the most overlooked opportunities in crowdfunding: late pledges. They explain how creators can continue generating revenue after a campaign closes, why keeping pledge prices the same often works best, and how a strong pledge manager setup can save enormous headaches later.

They also compare the major platforms, discuss the pros and cons of different pledge managers, and share why customer service and fulfillment support matter far more than simply chasing the lowest fees.

Resources:
Hive Late Pledge: http://crowdfundingnerds.com/hive

Connect with Crowdfunding Nerds:
Website: https://crowdfundingnerds.com/
Facebook: https://www.facebook.com/groups/crowdfundingnerds/
YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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What happens when a toy company walks away from your invention?

For Scott Pease, it became the opportunity to finally build the game he'd dreamed about from the very beginning.

In this episode of Crowdfunding Nerds, Andrew and Sean sit down with former Neversoft director and Snapships co-creator Scott Pease to explore the incredible journey from video game development to toy invention to crowdfunding success.

Scott shares lessons learned from working on franchises like Guitar Hero and Tony Hawk's Pro Skater, why scope creep can destroy projects, and how years of iteration eventually led to Snapships Tactics, a customizable space combat game built around creativity and strategic play.

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!
http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -
https://crowdfundingnerds.com/academy/ - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!
Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: /crowdfundingnerds

Stay Nerdy!

Resources:

Snapships: https://www.snapshipstactics.com/

Connect with Crowdfunding Nerds:

Website: https://crowdfundingnerds.com/

Facebook: https://www.facebook.com/groups/crowdfundingnerds/

YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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Episode 288 - The final 48 hours of a crowdfunding campaign can feel like a second launch. While many creators focus heavily on launch day, some of the biggest gains happen right before the campaign ends. In this episode, Andrew Lowen and Sean break down how to prepare for those crucial final days, what metrics actually matter, and how to maximize the momentum that Kickstarter and Gamefound naturally create.

They explain why the work you do during the mid-campaign directly impacts your ending, how to think about ad performance beyond simple attribution, and why followers are one of the most important numbers to watch.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

Resources:
Tabletop Analytics: https://www.tabletopanalytics.com/
Kicktraq - Campaign analytics and tracking platform: https://www.kicktraq.com/
Kickstarter Lessons: https://stonemaiergames.com/kickstarter/
TableTone: https://www.tabletone.app/

Connect with Crowdfunding Nerds:
Website: https://crowdfundingnerds.com/
Facebook: https://www.facebook.com/groups/crowdfundingnerds/
YouTube: https://www.youtube.com/@crowdfundingnerdspodcast

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Episode 287 - Andrew & Sean review Kickstarter backer red flags.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 286 - T.K. King & Koltin Thompson of Galactic Cruise join Andrew to discuss generating community interactions during the mid-campaign of your Kickstarter.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 285 - Andrew and Sean help you think about the goals of your table top business and how to develop products that markets actually want.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 284 - Andrew and Sean outline what you need to do when you are 24 hours out from launching your Kickstarter.

Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch

1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation

How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 283 - Andrew and Sean outline what you need to do when you are 1 week out from launching your Kickstarter.

Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch

1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation

How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 282 - Andrew and Sean outline what you need to do when you are 1 month out from launching your Kickstarter.

Your Kickstarter Thesis Statement https://www.youtube.com/watch?v=ShMbefsh4AE

Kickstarter Page Review Service https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch

1-On-1 Video Consulting https://course.crowdfundingnerds.com/p/1-on-1-facebook-ads-consultation

How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 281 - Andrew and Sean outline what you need to do when you are 3 months out from launching your Kickstarter.

How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 280 - Andrew and Sean outline what you need to do when you are 6 months out from launching your Kickstarter.

How to Market Your Kickstarter Playlist: https://www.youtube.com/watch?v=vGbW8HEKAMk&list=PLNUl_AIQk_sLzxir2dmtCs0j4tQRs9xpi

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 279 - Andrew and Sean outline what you need to do when you are 1 year out from launching your Kickstarter.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

TableTone - https://tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 278 - Andrew and Sean interview Marcel Köhler, the designer of the historic board game Dutch Resistance: Orange Shall Overcome

Order the Dutch Resistance board game here - https://www.hiveinteractive.net/projects/dutch-resistance-orange-shall-overcome-late-pledge-store-402?ref=9mhoa730

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://tabletone.app - TableTone App

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 277 - The Crowdfunding Nerds sit down with Galen McCown of Galen Games to discuss making tiny, pocked-sized Mint Tin Games.

Mint Tin Series on Kickstarter - https://www.kickstarter.com/projects/galensgames/galens-games-mint-tin-series-2?ref=dbleeb

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://tabletone.app - Tabletop Soundboard App

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 276 - Andrew and Sean discuss the 3 outcomes of every crowdfunding campaign that you need to consider and plan for.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://tabletone.app - TTRPG Soundscapes

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 275 - Andrew & Sean discuss the layout of your Kickstarter page how your thesis statement impacts the perception of your product offer.

How to improve your Kickstarter page https://www.kickstarter.com/projects/nimblerpg/monsters-and-more-a-nimble-ttrpg-reprint-and-expansion

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://store.tabletone.app/ - TableTone Music and Soundscapes

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 274 - Discord has postponed an update to require ID verification through biometric face-scanning which raises privacy concerns for gamers and publishers of games.

On this episode you will learn about how to create robust passwords, protect your online identity and future proof your business by adopting a privacy focused community space.

Simplified Privacy: https://simplifiedprivacy.com/

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

TableTone (TTRPG Soundboard) - https://store.tabletone.app

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

Stay Nerdy!

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Episode 273 - Evan Diaz joins the Crowdfunding Nerds to discuss the success of the Nimble RPG.

Nimble on Kickstarter: https://www.kickstarter.com/projects/nimblerpg/monsters-and-more-a-nimble-ttrpg-reprint-and-expansion

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 272 - Jacob & Jonathan Fryxelius of FryxGames join the Crowdfunding Nerds to discuss the making of Terraforming Mars.

FryxGames https://fryxgames.se/

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 271 - Jay Cormier of Off The Page Games joins the Crowdfunding Nerds to discuss the making of Corps of Discovery and the origins of Mind MGMT.

Corps of Discovery on Kickstarter https://www.kickstarter.com/projects/mindmgmt/corps-of-discovery-2nd-ed-duo?ref=2e98qa

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

This episode is brought to you by TableTone: https://store.tabletone.app/

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 270 - Andrew and Sean discuss how the SAS "hearts and minds" psychological warfare technique applies to business and crowdfunding.

Cypherpunk Board Game: https://cypherpunkboardgame.com

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 269 - Andrew & Sean discuss the implications on crowdfunding that the newly announced ChatGPT ads could have on publishers.

ChatGPT Ad Announcement - https://openai.com/index/our-approach-to-advertising-and-expanding-access/

Nostr Crash Course - https://www.youtube.com/watch?v=heJ5Iw_UpD8

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 268 - Marco Pecota of Raybox Games discusses the making of the narrative immersive board game, The Cats of Mont Saint Michel.

The Cats of Mont Saint Michel -
https://gamefound.com/en/projects/rayboxgames/the-cats-of-mont-saint-michel

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 267 - Ashton Wu joins the Crowdfunding Nerds to discuss how game designers can avoid common board game design cons and mistakes.

Shelfside YouTube: https://www.youtube.com/@Shelfside

Shelfside services: https://www.shelfside.co/consulting

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 266 - Andrew Lowen, Chazz Young & Dan Maynard of the Deliverance Board Game team discuss the process and challenges of creating lifestyle board games.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 265 - Andrew & Sean reflect on their 2025 tabletop industry predictions and discuss their thoughts on where the market will go in 2026.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 264 - Filmmaker Adam William Cahill joins the Crowdfunding Nerds on episode 264 to discuss the challenges of marketing films in a streaming world.

Follow the Dead: https://www.youtube.com/watch?v=Yugez8f6O0k

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 263 - Andrew & Sean sit down to discuss essential e-commerce and Shopify strategy that you need to know about if you are starting from ground 0.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 262 - Andrew, Sean and Donnie discuss how your crowdfunding business should build community from lessons learned from the 1948 film classic 'It's A Wonderful Life'.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 261 - Andrew sits down with Cody Miller & Ira Fay to discuss the development of the massive open world board game Arydia.

Must Watch Episodes 👀 https://www.youtube.com/playlist?list=PLNUl_AIQk_sIXD4K7-44maiK3hfFMg7Gl

Thank you to our sponsors!

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

http://crowdfundingnerds.com/hive - Hive Interactive Pledge Manager -

https://www.mailerlite.com/a/6K95GNejWHMV - We recommend Mailerlite for building your community [Affiliate]

Official Website: https://crowdfundingnerds.com/ and join our bustling Crowdfunding Nerds Community: https://www.facebook.com/groups/crowdfundingnerds/

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Episode 260 of the Crowdfunding Nerds Podcast. Marketing advice you have heard before and need to hear again!

Thank you to our sponsors.

https://herotime1.com/ - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

https://bridgedist.com/ - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

https://store.tabletone.app/ - TableTone is your ultimate tabletop audio gaming tool that uses studio recorded soundscapes from real musicians and sound engineers.

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

Check out our website at https://crowdfundingnerds.com/ and join our bustling community on Facebook: https://www.facebook.com/groups/crowdfundingnerds/

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Ever wondered how to elevate your podcast game and marketing strategy? In Episode 259 of the Crowdfunding Nerds, your hosts Andrew and Sean take you behind the scenes as they embark on a journey to upgrade both the audio and video quality of their show. Why is authenticity the secret sauce in marketing, and how can a simple AI-generated ad go hilariously wrong? We dive into these questions and more!

Discover the importance of having a guiding principle, or "lonely mountain," to navigate through the ever-evolving marketing landscape. Learn why building an email list is more reliable than solely depending on Kickstarter followers, and explore the potential pitfalls of the $1 VIP pledge strategy.

Join us as we chat about the power of diverse guest perspectives and the continuous learning needed to thrive in the crowdfunding world. Whether you're a seasoned creator or just getting started, this episode is packed with insights to boost your marketing game.

Links to Check Out:
Table Tone App: https://www.tabletone.app/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Are you ready to level up your post-campaign sales game? In episode 258 of Crowdfunding Nerds, Sean and Andrew, dive deep into the art of manufacturing, bundling, and distribution. Ever wondered how to maximize your returns after a successful Kickstarter? We've got you covered! Sponsored by HeroTime Manufacturing, we explore how to strategically plan your manufacturing orders, using my own game, Deliverance, as a case study.

Discover how accessories and add-ons can boost your average order value and why a web store is essential for offering exclusive bundles. We also unravel the complexities of Amazon distribution and how to keep your profits intact. Plus, Sean reveals how ClickFunnels can transform your checkout process with upselling magic!

Tune in for insights on controlling product flow, avoiding deep discounters, and innovative marketing strategies that could revolutionize your game sales. Don't miss this episode packed with actionable tips for long-term success!

Links to Check Out:
Table Tone App: www.tabletone.app

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ready to level up your game design and marketing strategies? In episode 255 of the Crowdfunding Nerds podcast, hosts Andrew and Sean dive deep into the art of strategy, tactics, and operations. Ever wondered how military doctrines could inspire game design? Or how a clear strategic vision can revolutionize your marketing efforts?

Join us as Sean shares his intriguing research into military operations and how these concepts can transform both game development and marketing. From defining strategy as the "why" to tactics as the "way," we explore how these elements play out in chess, game design, and crowdfunding.

Andrew talks about optimizing player engagement from the first move, while Sean outlines how strategic clarity can prevent marketing missteps. Whether you're a game designer or marketer, this episode is packed with insights to enhance your projects. Don't miss out on creating a well-designed product and executing a thoughtful marketing strategy!

Links to Check Out:
UK Defense Doctrine 6th Edition: https://assets.publishing.service.gov.uk/media/63776f4de90e0728553b568b/UK_Defence_Doctrine_Ed6.pdf

Table Tone App: https://www.tabletone.app/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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How do you craft a video game that hooks players and keeps them coming back for more? Dive into Episode 256 of Crowdfunding Nerds, where Andrew along with special guest Chris Cantero, unravel the magic behind addictive gameplay loops and reward systems. Chris, who has worked on iconic titles like Doom Eternal, shares insights from his latest roguelite creation, High Fructose. Imagine a thrilling mix of Fruit Ninja, Brotato, and Ghost Runner, where battling fruit-themed foes is just the beginning!

We explore how meaningful choices and innovative mechanics, like High Fructose's card-based system, keep players engaged. Plus, discover the secrets of indie game marketing with stories of viral successes like Mega Bonk. Whether you're a budding developer or a gaming enthusiast, this episode is packed with tips on creating captivating games and standing out in a crowded market. Tune in for a masterclass in game design and marketing!

Links to Check Out:
AsmonGold talks Megabonk: https://www.youtube.com/watch?v=vaet9XyFMOU

Connect with Chris:
X: https://x.com/canterochris/
Blue Sky: https://bsky.app/profile/canterochris.bsky.social
Instagram: https://www.instagram.com/playchazakgames/
Tik Tok: https://www.tiktok.com/@chriscantero889
YouTube: https://www.youtube.com/@ChazakGames/videos
LinkedIn: https://www.linkedin.com/in/chriscantero

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered what makes a game truly addictive? Join us on this episode of the Crowdfunding Nerds as Andrew and Sean, along with Deliverance playtester Evan Gilcrest, unravel the secret sauce behind captivating gameplay loops. From the indie darling Megabonk to the colossal World of Warcraft, we explore how balancing complexity and simplicity can make or break a game's success.

Discover how Megabonk achieved indie fame with a shoestring budget and learn how these principles can transform tabletop gaming. We dive deep into the art of scaling challenges to match player skill, ensuring that newcomers aren't overwhelmed while seasoned players stay engaged.

Plus, we tackle the "gear treadmill" dilemma in lifestyle games and share how to keep your players coming back for more. Whether you're a developer or a gaming enthusiast, this episode is packed with insights to level up your understanding of game design. Tune in now!

Links to Check Out:
Table Tone App: https://www.tabletone.app/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.Stay Nerdy!

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Ever wondered why your Facebook ads aren't hitting the mark? In episode 254 of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of Meta advertising and share how to avoid costly pitfalls. Are you targeting the "lowest hanging fruit" in your marketing, or is Meta's AI leading you astray? We dive into the importance of manual control over ad settings to maximize effectiveness and prevent wasted spend. But that's not all! We also explore the critical role of playtesting and physical prototypes in game design. Discover how engaging directly with your audience can refine your game and marketing strategy. Plus, we chat about AI in content creation—how much control should you really give it? Tune in for practical advice and insights, and don't forget to check out the Crowdfunding Nerds Academy for more strategies to supercharge your crowdfunding campaigns. Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever feel like your to-do list is running your life? In episode 253 of the Crowdfunding Nerds, we tackle the art of time management and the power of 'no' in business. Have you ever missed a crucial meeting because your schedule was bursting at the seams? Andrew and Sean share personal stories and strategies to help you avoid this pitfall.

We dive into the first six months of SEO marketing and why they're crucial for building client trust. Discover how tech titans like Steve Jobs and Elon Musk master their priorities, and learn how you can, too, using tools like Google Tasks.

Delegation, scope creep, and guarding your personal time—it's all on the table. Are you ready to reclaim your schedule and focus on what truly matters? Tune in and transform your approach to time management!

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how game designers breathe life into immersive worlds? Or how family dynamics shape creative processes? Join us on this captivating episode of Crowdfunding Nerds as Sean and Donnie sit down with Cody Pondsmith from R. Talsorian Games to explore these very questions. Dive into Cody's fascinating journey from his early days in game design, under the tutelage of his legendary father, Mike Pondsmith, to his groundbreaking project, Shadow Scar.

Discover the meticulous process behind adapting systems like Cyberpunk to fit The Witcher's fantasy realm, and gain insights into the unique challenges of working within a family business. Cody shares his two-decade-long passion project, Shadow Scar, emphasizing stealth over combat and the importance of cultural sensitivity in game design.

Don’t miss Cody’s invitation to explore the Shadow Scar Kickstarter and learn how you can join the Crowdfunding Nerds community to fuel your own creative ventures. Tune in and level up your game design knowledge! 🎮✨

Connect and learn more:

Talsorian Games: https://rtalsoriangames.com/
Shadow Scar Kickstarter: https://www.kickstarter.com/projects/792383008/shadow-scar-ttrpg-core-rulebook?ref=bpaa53

Links to Check Out:

Fantasy Flight Games Webstore: https://www.fantasyflightgames.com

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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How does a two-time world champion in Star Trek CCG transition to a senior game designer at Fantasy Flight Games? In episode 251 of the Crowdfunding Nerds, Andrew and Donnie sit down with Caleb Grace to explore this fascinating journey. Caleb, who once battled impostor syndrome, now crafts immersive experiences for iconic IPs like Lord of the Rings and Marvel Comics. Discover how he balances game mechanics with narrative to create unforgettable player experiences.

Join us as Caleb reveals the secrets behind designing modular difficulty systems in Marvel Champions and shares invaluable advice for aspiring game designers. He emphasizes the importance of passion and innovation, especially when competing against giants like Magic: The Gathering.

Links to Check Out:
Fantasy Flight Games Webstore: https://www.fantasyflightgames.com

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

Stay Nerdy!

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Ever wondered how the art of wordsmithing can make or break a game? In episode 250 of Crowdfunding Nerds, Andrew and Sean delve into the fascinating world of game development, unravelling the secrets behind crafting the perfect rulebook. How can you ensure your game instructions are crystal clear yet thematically rich? Why is strategic depth more crucial than complexity?

Join us as we explore the power of precise language, the magic of consistent terminology, and the critical role of blind playtesting in refining your game mechanics. Discover how intuitive graphic design can elevate player experience, and learn the surprising parallels between game design and marketing. With insights from Andrew's own game, Deliverance, this episode is a treasure trove for aspiring game developers and marketers alike. Tune in for a deep dive into the nuances of creating games that captivate and campaigns that convert!

Links to Check Out:
Shelfside Playtest Service - https://www.shelfside.co/consulting

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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How do you transform a fan into a true fan? What does it take to create an unforgettable gaming experience? In this episode of the Crowdfunding Nerds, Andrew Lowen, flying solo today, dives deep into the art of delivering exceptional value to both his team and fans. We kick things off by addressing some recent tech hiccups and our temporary switch to Zoom for recordings. Then, we take you on a journey to Strong Tower Con in Waukesha, Wisconsin, where we orchestrated the Deliverance Raid—an epic tabletop experience inspired by Andrew's MMORPG days in World of Warcraft.

Discover how Andrew replicated the communal thrill of MMO raids and why unique, shared experiences are key to fostering a loyal fan base. We also share insights on team bonding, emphasizing the power of trust, flexibility, and support in management. Plus, learn how investing in relationships can lead to long-term loyalty. Tune in for a creative boost and explore the Crowdfunding Nerds Academy to elevate your own projects!

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever bought a game just because it looked cool? In Episode 248 of Crowdfunding Nerds, Andrew and Sean explore the concept of "game shaped objects"—games that lure us with their aesthetics but might not see much playtime. Why do we sometimes buy games that end up as shelf trophies?

Join us as we dive into the tension between art and marketability in game design. Sean shares tales of gifting games like Codenames that become more of a conversation piece than a pastime. What does this reveal about consumer psychology and the role of aesthetics in purchasing decisions?

We also discuss the critical role of playtesting and embracing feedback to refine a game’s experience. Plus, we explore how games compete not just with each other, but with all leisure activities for our attention. Tune in for insights on balancing form and substance to create games that are both captivating and commercially successful!

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Crowdfunding Nerds Podcast episode 247 is here, and it's a rollercoaster of insights! Are GameFound's latest moves set to shake up the crowdfunding landscape? Can Kickstarter keep pace with its tech updates? Join Andrew and Sean as they dissect GameFound's acquisition of Indiegogo and what it means for creators and backers alike. Could this shift in the industry redefine marketing strategies?

We also dive into the controversial world of AI in creative projects. Is AI-generated content diluting human creativity, or is it a tool we can harness for innovation? Does the rise of "AI slop" signal a return to valuing authentic, human-made art?

Tune in as we explore these pressing topics, and don't forget to check out our resources from HeroTime Manufacturing and Bridge Distribution. For more insights, visit crowdfundingnerds.com. Let's nerd out together!

Links to check out!
Gamefound Article: https://gamefound.com/en/blog/post/gamefound-acquires-indiegogo
Don't Starve to Death Kickstarter: https://www.kickstarter.com/projects/glasscannonunplugged/dont-starve-the-board-game?tab=prelaunch-updates
Crowdfunding Nerds Episode 235: https://crowdfundingnerds.com/episode235/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ready to conquer the crowdfunding world of 2025? In Episode 246 of the Crowdfunding Nerds, Andrew and Sean unravel the secrets to overcoming backer objections in an ever-evolving landscape. Are stretch goals truly a double-edged sword? Can gameplay exclusives be more gimmick than game-changer? We dive into insights from Chris George of Room and Board, tackling these questions head-on.

Join us as we share golden nuggets from managing 60 projects daily, revealing how to make your initial offer irresistible—sans the pitfalls of stretch goals. Plus, discover why building trust is more crucial than ever, especially with the rise of AI-generated content and potential scams. We also tackle the persistent challenge of shipping costs and the allure of a compelling all-in offer.

Whether you're a seasoned creator or a first-time innovator, this episode is packed with practical advice to elevate your crowdfunding game. Tune in and transform your campaign strategy today!

Links to check out!
The DEATH of Crowdfunding - https://www.youtube.com/watch?v=8cCfZv_5MrQ

Chris George on the CFN podcast - https://crowdfundingnerds.com/episode233/

Regulus Playthrough Example - https://www.youtube.com/watch?v=rSp1kR0Z0Q8

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered what it takes to launch a successful tabletop gaming company? In Episode 245 of the Crowdfunding Nerds podcast, Andrew and Sean are joined by Marco Pecota from Raybox Games to unravel the secrets behind a $100,000 crowdfunding campaign and the art of world-building in gaming. How do you craft a modular game that appeals to diverse budgets? Why are deluxe versions so enticing? Marco shares his fascinating journey from early industry days to a triumphant return in 2020, emphasizing the power of storytelling and cultural influences like Warhammer 40k's roots. Discover why crowdfunding platforms are indispensable for indie developers and learn the importance of nurturing your audience before launching a campaign. Whether you're a seasoned creator or just starting out, this episode is packed with insights on navigating the competitive tabletop landscape, building a game catalog, and fostering a passionate community. Tune in for a masterclass in gaming success!

Links to check out!
Raybox Games - https://www.rayboxgames.com/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

Hive Interactive Pledge Manager - http://crowdfundingnerds.com/hive

We recommend Mailerlite for building your community [Affiliate] - https://www.mailerlite.com/a/6K95GNejWHMV

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever wondered how sibling dynamics shape the creation of a board game? In episode 244 of the Crowdfunding Nerds podcast, we dive deep with Brian and Michael Toth of Toth Games about their journey in crafting Legends of the Arena. Join Andrew and Sean as they explore the Toth brothers' collaborative process, starting from a shared childhood love for games to the challenges of translating video game dynamics into a board game format. Discover how a shared vision, external feedback, and a "north star" guide them through conflict resolution and decision-making. We'll also delve into the practical side of game development, from art direction to task delegation, and how the brothers' partnership fuels their motivation during tough times. This episode is a treasure trove of insights on creativity, perseverance, and the power of collaboration. Tune in for an inspiring tale of bringing a creative vision to life!

Links to check out!
Toth Games - https://tothgames.com/

Legends of the Arena: Knockout Brawling Board Game - https://www.kickstarter.com/projects/tothgames/legends-of-the-arena
Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how to navigate the choppy waters of crowdfunding with finesse? In Episode 243 of Crowdfunding Nerds, Sean and Donnie are joined by Robin Stokkel, the mastermind behind the card game River Rats. Robin takes us on a riveting journey through his Kickstarter campaign, sharing the secrets behind his marketing magic and the lessons learned along the way.

Why is Reddit both a goldmine and a minefield for marketers? How do you turn a simple newsletter into a powerful marketing tool? Robin spills the beans on these topics and more, revealing how he crafted content that captivated communities and leveraged platforms like Substack and Facebook ads to boost his campaign.

From pre-launch strategies to post-campaign reflections, this episode is packed with insights that will empower creators to conquer their own crowdfunding quests. Tune in for a treasure trove of tips and tales that highlight the art of strategic planning and community engagement in the world of crowdfunding.

Links to check out!
Marketing River Rats Kickstarter Campaign by Robin Stokkel - https://robinstokkel.com/riverrats-marketing/

River Rats - https://www.kickstarter.com/projects/stokkel/river-rats

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how to turn a canceled pledge into a success story? Join us for Episode 241 of Crowdfunding Nerds, where Sean chats with Chris Loizou from SBG Editions about the art of running a successful crowdfunding campaign. Dive into Chris's experience with his project, Ascendia, and discover how personal outreach can recapture those elusive canceled pledges with a whopping 90% success rate!

Why did Chris choose GameFound over Kickstarter? Tune in to uncover the strategic advantages of language-specific pages and targeted ads. Learn how transparency and direct communication overcame the hurdles of high shipping costs and tariffs.

We also explore GameFound's unique features, like front-page updates and the "Endgame" feature, and discuss the platform's preference for polished, miniature-heavy projects. Plus, Chris shares tips on leveraging gaming conventions to boost sales and presence. Don't miss these invaluable insights for your next crowdfunding venture!

Links to check out!
Ascendia - https://gamefound.com/projects/chris-loizou/ascendia---seasons-of-thargos?refcode=yyKRMP1bGkKK15gmSR1KSA

SBG Editions - https://www.sbgeditions.com/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how trading card games (TCGs) are evolving in 2025? In episode 244 of Crowdfunding Nerds, Sean dives deep into the world of TCGs with guests Donnie Chase and Jacob Cecil. We tackle the hot issues of scalping, grading, and distribution, and explore how intellectual properties and marketing strategies are reshaping the industry.

Jacob shares his journey from engaging high school students with Magic: The Gathering to managing a game store bustling with Magic, Yu-Gi-Oh!, and Pokémon events. Meanwhile, Donnie takes us through his evolution from collecting sports cards to enjoying TCGs with his kids.

We discuss the challenges posed by Pokémon's nostalgia-driven demand spikes and Magic: The Gathering's innovative collector packs. Could crowdfunding be the key to overcoming these hurdles? Tune in to find out how preorders and digital platforms might just revolutionize the TCG landscape. Don't miss this insightful episode!

Links to check out!
Final Fantasy is the DEATH of Magic the Gathering - https://www.youtube.com/watch?v=zlrTqgAnMIQ&

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how a DVD cover could revolutionize your ad copy? In this episode of Crowdfunding Nerds, Andrew and Sean dive into the art of crafting compelling ads, drawing inspiration from the unexpected world of DVD and Blu-ray covers. Discover how these tiny marketing masterpieces can teach us to captivate audiences with concise, engaging text.

Join us as we reminisce about Blockbuster Video's influence on consumer behavior and explore why relying solely on AI for content might not be the best strategy. We discuss the importance of authenticity, the magic of consistent storytelling, and the pitfalls of disjointed art styles in ad campaigns.

Plus, learn how to create seamless transitions from ads to landing pages, and the crucial role of pricing and shipping in maintaining customer interest. Tune in for insights that could transform your crowdfunding campaign into an irresistible, immersive experience!

Links to check out!
Monstrous creatures, deadly whirlpools, and a mutinous pirate crew are the least of your worries in Rapscallion the tabletop roleplaying game!

The law be fast on your heels and there be cursed treasure to track before your swashbuckling rivals get their rickety hands on your gold!

Are ye ready to set sail amidst The Great Sea, laddie?

Rapscallion TTRPG: https://magpiegames.com/collections/rapscallion

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.

Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin’s intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.

We also take a look at Blizzard Entertainment’s journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.

Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights!

Links to check out!

Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/

20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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How does sound transform your tabletop RPG experience? In Episode 238 of Crowdfunding Nerds, Andrew and Sean are joined by Niki Wegscheider from TableTone, an app revolutionizing gaming audio. Dive into the world of adaptive audio that syncs with in-game events, creating a richer, more immersive experience. Discover how TableTone's dynamic soundscapes, crafted with a blend of organic sounds, elevate your game by connecting visuals and emotions.

But that's not all! We explore the art of cross-promotion and influencer marketing. Learn how partnerships, like the one with Bob the Worldbuilder, can skyrocket your app downloads and subscriptions. We also tackle the challenges of modern marketing in a privacy-focused world, emphasizing the power of a multi-channel strategy.

Join us for insights on TableTone's future plans, including integration with virtual tabletop systems, and discover how you can collaborate to amplify your game’s audio experience. Tune in now!

Links to check out!
TableTone website - https://www.tabletone.app/
TableTone Discord - https://discord.com/invite/UwMy2vtwv9
Fallen London Cross Promo - https://www.kickstarter.com/projects/magpiegames/fallen-london-the-roleplaying-game/posts/4336615
Green Lobster Studios - https://greenlobster.at/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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What happens when Kickstarter’s Head of Games steps into the Crowdfunding Nerds community for an AMA? Episode 237 of the Crowdfunding Nerds podcast is here to spill the beans! Join your hosts, Andrew and Sean, as they dissect the lively discussion with Asher McClinahan, exploring the 79 comments and 35 to 50 questions that kept the community buzzing.

We dive deep into the art of pre-launch strategies, the magic of email captures, and why sharing your game development journey can turn casual observers into loyal backers. Asher’s top tips for first-time creators are a treasure trove of wisdom, from budgeting for surprises to leveraging playtester insights for marketing.

Curious about Kickstarter's new late pledge system or how to handle multiple unfulfilled projects? We’ve got you covered. Plus, we explore the potential of a rating system for creators and the nuances of Kickstarter's

algorithm. So, tune in and discover how to level up your crowdfunding game with us! Join the conversation and become a part of our vibrant community today!

Links to check out!
AMA in the Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

Kickstarter Games: Projects We Love Submissions - https://docs.google.com/forms/d/e/1FAIpQLSfotKk3RdmGOzKDeD4Px97N4pYfaif0HKozWnz0_NebH4NOlA/viewform

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever wondered how the crowdfunding giants stack up against each other? In episode 236 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the competitive dynamics of Kickstarter, GameFound, and BackerKit. How is Kickstarter's community engagement evolving under Asher McClanahan's leadership? And what does BackerKit's million-dollar equity crowdfunding move mean for the industry?

We also explore the intriguing world of organic search traffic with Ahrefs, comparing Kickstarter’s vast reach with GameFound’s niche focus. Could Kickstarter's traffic surge from India be a sign of bot activity? We unravel this mystery and emphasize why creators must build their own audiences.

Plus, we tackle the controversial use of AI-generated art in Kickstarter projects. Is it a shortcut to success or a credibility killer? Join us as we connect these insights to the philosophical themes of AI from Metal Gear Solid 2. Tune in for a deep dive into the strategic choices that could make or break your crowdfunding campaign! Links to check out!
Backerkit Equity Crowdfunding - https://wefunder.com/backerkit

Ahref Crowdfunding Platform Breakdown - https://www.facebook.com/100000937035637/videos/pcb.1396911901577254/1236032491410128

MGS2 Codec Call - Raiden Warned About AI Censorship - https://www.youtube.com/watch?v=-gGLvg0n-uY

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever wondered what it takes to launch a successful game on Kickstarter? In Episode 235 of Crowdfunding Nerds, Andrew and Sean sit down with Asher McClennahan, Kickstarter's head of games, to unravel the secrets behind a winning crowdfunding campaign. What are the "hygiene factors" you must nail on your campaign page? How can you leverage Kickstarter’s organic traffic to skyrocket your project’s visibility? Asher shares his journey from tech to gaming, underscoring the power of community and shared knowledge. We dive deep into mastering the art of clear communication, avoiding the pitfalls of too many stretch goals, and the crucial role of pre-launch marketing. Plus, get a grip on tracking campaign performance and understanding Kickstarter's algorithm. Whether you're a seasoned creator or a newbie, this episode is a treasure trove of insights. Tune in and supercharge your crowdfunding game! Links to check out!
Kickstarter Connects: The Secrets to Funding Your Game Campaign - https://www.youtube.com/watch?v=C5fmC5zJAR0

Interview with Kickstarter’s New Head of Games - https://stonemaiergames.com/interview-with-kickstarters-new-head-of-games/

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/

Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever wondered what it takes to create iconic games like Crash Bandicoot or Jak and Daxter? How about founding your own game studio from scratch? Join us in Episode 233 of the Crowdfunding Nerds podcast as Andrew and Sean sit down with the legendary Bob Rafei, the creative mind behind Big Red Button Entertainment and former art director at Naughty Dog.

Bob shares his fascinating journey from shaping the gaming world at Naughty Dog to launching his own studio. We dive into the creative process behind game development, the importance of a "creative north star," and the art of world-building. Bob also reveals the challenges of pitching games, the evolution of game tutorials, and the entrepreneurial spirit needed to thrive in the gaming industry.

Ready to level up your understanding of game creation? Tune in for an episode packed with insights, inspiration, and the secrets behind some of the most beloved games.

Links to check out!
Bob Rafei's Personal Website - https://www.bobrafei.com/
Big Red Butten Entertainment - https://brbent.com/
Bloodlines Concept - https://www.bobrafei.com/bloodlines-concept/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Ever wondered what makes a board game crowdfunding campaign truly successful? In Episode 231 of Crowdfunding Nerds, Andrew and Sean sit down with Chris George from the World Series of Board Gaming and Room and Board YouTube channel to uncover the secrets! How do you attract the right backers while steering clear of those who might not enjoy your game? Chris dives into the art of evaluating campaigns, from dissecting rule books to crafting compelling campaign pages.

Discover why clear communication is key, and how understanding your audience can make or break your campaign. Chris shares invaluable tips on marketing strategies, the power of concise phrases, and the pivotal role of well-structured rule books. Plus, get a glimpse into the vibrant world of board gaming events and how they foster community engagement. Tune in for a treasure trove of insights and connect with Chris for more on the World Series of Board Gaming!

Links to check out!

Room and Board Reviews: https://www.youtube.com/@RoomandBoardReviews

Part 1: https://crowdfundingnerds.com/episode231/

Distilled (Dave Beck) podcast interview: https://crowdfundingnerds.com/episode184/

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

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Can you predict the unpredictable in business? How do poker strategies apply to managing unexpected challenges? Join hosts Andrew and Sean, along with guest Ryan Williams, as they explore these intriguing questions. In this episode, we dive into the delicate dance of skill, hard work, and luck in the gaming industry, highlighted by veteran insights from Bob Raffy. Ryan shares his firsthand experience with sudden tariffs threatening his crowdfunding project, revealing how adaptability and strategic foresight saved the day. Discover how Ryan's manufacturer, Long pack, strategically positioned in Vietnam, played a crucial role in navigating these turbulent waters. We also discuss the power of preparedness, financial stability, and the art of minimizing losses. Tune in for practical advice on crowdfunding success, including offering extra value to backers to counter tariff impacts. Don't miss this insightful episode filled with strategies to thrive amidst uncertainty!

Thank you to our sponsors!

HeroTime1.com - Get a 3% discount off your Hero Time Manufacturing order using code: CrowdfundingNerds101

BridgeDist.com - We recommend Bridge Distribution & Fulfillment for US fulfillment and Amazon fulfillment. We use them for our own projects, too!

CrowdfundingNerds.com/Academy - If you are looking to DIY your crowdfunding, we have highly impactful courses that teach you how to build, excite, and prepare a crowd to fund you on Launch Day!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered if board gaming could be the next big spectator sport? In episode 230 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the world of competitive board gaming with Chris George, the creative mind behind the Room and Board YouTube channel and a key player in the World Series of Board Gaming (WSBG).

Chris shares his fascinating journey from acting to becoming a board game aficionado, spurred by the pandemic. His YouTube channel gained fame with "Five Reasons You Shouldn't Back," offering critical insights into crowdfunding. Now, he's at the helm of media coverage for WSBG, a thrilling event in Las Vegas where board game champions vie for a $25,000 prize!

We explore the challenges of making board games spectator-friendly, with Chris drawing parallels to esports and poker. Could board games hit major sports networks soon? Tune in to hear about the exciting future of board gaming and the potential for growth with events like the WSBG.

Links to check out:

WSBG: https://wsbgvegas.com/
Room and Board Reviews: https://www.youtube.com/@RoomandBoardReviews

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at crowdfundingnerds.com/academy

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Ever wondered how to keep your audience hooked between game releases or the secret sauce to a successful crowdfunding relaunch? In Episode 230 of Crowdfunding Nerds, Andrew and Sean sit down with Ryan Williams, the mastermind behind Starclash, to tackle these burning questions.

Ryan spills the beans on building a thriving community, sharing his journey with Starclash and the lessons learned from past campaigns. He reveals how setting realistic goals and a shorter campaign strategy led to Starclash being 150% funded!

We also dive into the art of transitioning audiences between different games, with Sean sharing insights from a client meeting. Andrew reflects on hygiene factors in games, drawing from his experience with Deliverance.

Join us as we explore the delicate dance between personal passion and market trends, the commitment required for successful crowdfunding, and why failing fast and growing slow might just be the key to success. Don't miss out on this treasure trove of insights!

Links to check out!
Starclash: www.kickstarter.com/projects/mosthighgames/starclash-the-rts-like-sci-fi-wargame-for-1-8-players

Do it yourself with the Crowdfunding Nerds Academy! - crowdfundingnerds.com/academy

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Ever wondered what it takes to launch a successful Kickstarter campaign for a tabletop game? In episode 229 of the Crowdfunding Nerds podcast, Andrew and Sean dive into the secrets of Kickstarter success, inspired by Andrew's recent experience speaking at a Kickstarter webinar. Invited by Asher McClanahan, Kickstarter's Head of Games, Andrew shares the strategies that can make or break your campaign. From mastering Kickstarter's referral metrics to building a dedicated email list, we cover it all.

Discover why simplicity in messaging is key, how to effectively use stretch goals, and why understanding your game's unique appeal is crucial. Plus, get the inside scoop on Kickstarter's new features like the late pledge system. Whether you're in it for business or passion, this episode is packed with insights to elevate your crowdfunding game. Tune in to learn how Kickstarter and GameFound's rivalry is shaping the future of crowdfunding!

Links to check out!
Kickstarter Webinar - www.youtube.com/watch?v=C5fmC5zJAR0

Kickstarter Referrals Explained - crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully

What information can be found in the “About the creator” section? - help.kickstarter.com/hc/en-us/articles/7089803740059-What-information-can-be-found-in-the-About-the-creator-section

Hive Interactive Pledge Manager - crowdfundingnerds.com/hive

Do it yourself with the Crowdfunding Nerds Academy! - crowdfundingnerds.com/academy

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
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Are you ready to level up your board game design skills? In this episode of the Crowdfunding Nerds podcast, join hosts Donnie and Sean as they dive into the world of board game pitching with the talented Adam Porter, a seasoned designer from Wales. Ever wondered how to catch a publisher's eye at conventions like Essen Spiel or UK Games Expo? Adam spills the secrets on leveraging these events for success. Discover why game mechanics take center stage over themes when pitching to publishers and learn the art of crafting the perfect sell sheet.

Adam also shares his personal journey from hobbyist to professional, offering strategies for designing with a specific audience in mind. Plus, get the inside scoop on playtesting techniques and the supportive nature of the board game industry. Whether you're a novice or a pro, this episode is packed with actionable insights to help you navigate the board game design landscape. Don’t miss it!

Links to check out!
Adam In Wales YouTube - https://www.youtube.com/@adaminwales

Joe Slack Podcast - https://crowdfundingnerds.com/episode63/

How NOT to pitch - https://www.youtube.com/watch?v=X_1EOJwOKEk

Adam's game design books - https://www.adamportergames.com/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at https://crowdfundingnerds.com/academy/

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Ever wondered how tariffs shape the world of manufacturing and international trade? In Episode 227 of Crowdfunding Nerds, Andrew and Sean dive deep with Hersh Glueck, a supply chain expert with boots on the ground in China. How do tariffs impact Chinese manufacturers, and what ripple effects do they have on global trade?

Join us as Hersh sheds light on the ever-evolving tariff landscape, likening its volatility to Bitcoin! From the historical tensions under Trump's presidency to the current geopolitical chess game involving Russia and the Middle East, we explore it all.

Discover why Chinese manufacturers see Trump as a straightforward negotiator compared to Biden, and hear Hersh’s take on Xi Jinping's strategic global maneuvers. Plus, get insights into how publishers can tackle tariff challenges, and Hersh’s exciting plans for a US manufacturing hub. Don't miss this eye-opening discussion on navigating the stormy seas of international trade!

Links to check out!
Our past episodes with Hersh:
Episode 118: https://crowdfundingnerds.com/episode118/
Episode 119: https://crowdfundingnerds.com/episode119/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at crowdfundingnerds.com/academy

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How do skyrocketing tariffs impact your crowdfunding project? Can you turn these challenges into opportunities? Join us, Andrew and Sean, as we dive deep into these pressing questions with our guest, Ryan Williams. In this episode, we dissect the recent tariff hike from 20% to 54% on Chinese goods and its profound impact on the board game industry. Discover how tariffs are calculated and why they matter, especially when you're manufacturing overseas.

Ryan shares his pandemic-era wisdom, highlighting the resilience needed in today's crowdfunding landscape. We explore strategies to mitigate financial impacts, like building a buffer and considering alternative production methods. Plus, learn how to leverage crowdfunding's direct-to-consumer model and why it's crucial to maintain clear communication with your backers.

Don't miss this insightful discussion as we navigate the turbulent trade waters and prepare for the future of crowdfunding. Tune in now!

Links to Check Out:

The Darkest Timeline - https://stonemaiergames.com/the-darkest-timeline/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at https://crowdfundingnerds.com/academy/

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Ever wondered how to keep your cool when your crowdfunding campaign is overshadowed by a big name like Blizzard Entertainment? In this episode of Crowdfunding Nerds, hosts Andrew and Sean dive deep into the emotional and strategic hurdles that creators face on their crowdfunding journey. We discuss the mindset needed to tackle demoralization and the unpredictability of success.

Andrew shares his personal experience with his Deliverance campaign, coinciding with the launch of a major Witcher project on Kickstarter. How do you focus on your path when others seem to outshine you? From humility to resilience, we explore how disciplines like Brazilian Jiu-Jitsu and poker can teach us valuable lessons in crowdfunding.

Join us as we unpack the keys to long-term success and introduce you to the Crowdfunding Nerds Academy, your go-to resource for mastering the art of crowdfunding.

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at crowdfundingnerds.com/academy

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Are you ready to dive into the world of crowdfunding with a twist of strategy and resilience? In Episode 224 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Ryan Williams, a fellow Nerd, to unpack the journey of his Kickstarter project, Starclash, inspired by the iconic StarCraft series. Ever wondered how to manage a Kickstarter campaign while juggling life's chaos or how to handle those pesky negative comments? Ryan spills the beans on these challenges and more.

We explore the essence of finding the right fit with clients, the art of saying no to projects that don't align, and the power of perseverance. Ryan's personal tale of learning from a failed campaign and successfully relaunching his game, Backwoods, is a testament to grit. Plus, get the inside scoop on his current board game venture, Starclash, and the decision to self-publish. Tune in for a dose of inspiration and crowdfunding wisdom! Links to check out!River Rats: https://riverratscardgame.com/
Knee Deep in Hexes: https://www.kickstarter.com/projects/kneedeepinhexes/knee-deep-in-hexes

Starclash: A Base Building Tactical Board Game: https://www.kickstarter.com/projects/mosthighgames/starclash-a-base-building-tactical-battle-board-game

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Don't forget to check out our NEW course at crowdfundingnerds.com/academy
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Episode 221 of Crowdfunding Nerds is here, and it's a game-changer! Ever wondered how alternate reality games (ARGs) can skyrocket a game's success? Or how a viral phrase like "the cake is a lie" came to be? Join us as we dive deep into the world of game development with the legendary Jeep Barnett, known for his work on the Portal series at Valve.

Jeep shares his journey from video games to board games, revealing the magic behind ARGs that captivated players worldwide. Discover how these interactive experiences not only built hype for Portal but also drew parallels with crowdfunding strategies. We explore the risks and rewards of ARGs, their impact on community engagement, and how they mirror the crowdfunding landscape.

Tune in for a fascinating discussion on the evolution of game

marketing, the art of player interaction, and lessons learned from Jeep's ventures, including a Kickstarter project. Don’t miss this episode packed with insights and secrets from the gaming world!

Links to Check out:

Website: https://www.jeepbarnett.com/
Game: https://ssaangn.com/
Jeep Barnett English Stuff - https://www.youtube.com/watch?v=lx5AEI96l3U&list=PLfc4w03gYBcN9dLQcjXO-MIRKbgkewRYs

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Have you ever wondered how scammers craft their traps so convincingly? In this gripping episode of Crowdfunding Nerds, hosts Andrew Loewen and Sean take you on a harrowing journey through a sophisticated scam attempt that nearly cost Andrew $9,500 in Bitcoin!

Andrew recounts how the scammers, posing as law enforcement, manipulated real-life events, like a recent jury summons, to weave a believable narrative. Discover how his wife’s quick thinking and a call to the police unraveled the deceitful web.

We dive into the broader implications of scams in the crowdfunding world, where public financial successes can make creators prime targets. Plus, we tackle the murky waters of digital advertising on platforms like Google and Facebook. Are they really scams, or just misunderstood?

Tune in for invaluable insights and practical advice on protecting your online identity and investments. Stay savvy, stay safe!

Links to check out!
Google Scam - https://krebsonsecurity.com/2024/12/how-to-lose-a-fortune-with-just-one-bad-click/

Why you should not use text 2fa - https://www.youtube.com/watch?v=wVyu7NB7W6Y

Please Hold Short Film - https://www.amazon.com/Please-Hold-Doreen-Calderon/dp/B0B6FKMFR6

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Did you know game specialization can level up your marketing? Join us for Episode 221 of the Crowdfunding Nerds podcast, where Andrew and Sean unravel the complexities of board game publishing and marketing. Sean shares insights from his recent lecture, guiding us through the three pathways for creators: self-publishing, partnering with a publisher, or a hybrid approach. Discover the pros and cons of each, and why having a built-in audience is your secret weapon.

We also dive into alternative monetization strategies beyond direct sales, and the magic of the virtuous cycle in crowdfunding. Learn about the upcoming Crowdfunding Nerds Academy, designed to equip you with the tools for crowdfunding success. Whether you're a seasoned creator or just starting, this episode is packed with strategies to elevate your game and maximize your impact in the industry. Tune in and level up your board game marketing game!

Links to check out:

Hybrid Example - crowdfundingnerds.com/episode63

Other Ways To Monetise Board Games

crowdfundingnerds.com/episode95

crowdfundingnerds.com/episode126

Seeking A Publisher

youtube.com/@AdaminWales

boardgamedesignlab.com/get-published

The Virtuous Cycle

crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing

The Best Time To Send Email 2025

Mailerlite.com/blog/best-time-to-send-email

The 3 Scroll Test

crowdfundingnerds.com/episode10

The Crowdfunding Nerds Academy

crowdfundingnerds.com/academy

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Are you ready to dive into the world of crowdfunding tabletop roleplaying games (TTRPGs)? In episode 220 of Crowdfunding Nerds, hosts Andrew and Sean are joined by Mark Diaz Truman, the CEO and co-founder of Magpie Games, to unravel the intricacies of this dynamic industry. Ever wondered how a Kickstarter project like "Fallen London" can raise over $700,000? Or how to stand out in a market dominated by Dungeons & Dragons? Mark shares his strategies on streamlining reward tiers and engaging followers pre-launch, as well as the challenges of marketing non-D&D systems. Discover how the new Adana system by Magpie Games is set to revolutionize gameplay experiences, and explore the potential opportunities arising from the revocation of the Open Gaming License. Tune in for a treasure trove of insights on creating games that captivate players long after the campaign ends. Don’t miss this episode packed with wisdom for both creators and gamers alike!

Links to check out!

Fallen London: The Roleplaying Game - https://www.kickstarter.com/projects/magpiegames/fallen-london-the-roleplaying-game

Urban Shadows - https://magpiegames.com/collections/urban-shadows

Magpie Games - https://magpiegames.com/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wonder why some crowdfunding campaigns soar while others barely get off the ground? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the secrets behind effective product demonstration for crowdfunding success. Andrew kicks things off by sharing his journey as a board game publisher and the hurdles he faced with Kickstarter. Can fresh eyes breathe new life into your marketing strategy? Sean thinks so, and he shares insights on overcoming project fatigue by seeking new perspectives.

We delve into the power of community feedback and why understanding your target market is crucial. Discover how to transform features into solutions and why social proof is your best friend. Plus, get a sneak peek into the marketing strategies for our Crowdfunding Nerds Academy courses. Don't miss out—visit our Academy page to join the waitlist for exclusive discounts!

Check out our Course here: crowdfundingnerds.com/academy

Got questions? Submit them at crowdfundingnerds.com/question

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Episode 218 of Crowdfunding Nerds is here, and we're diving deep into the world of crowdfunding platforms! Have you ever wondered how Kickstarter and GameFound stack up against each other? Or what goes on behind the scenes of our podcast? Join us as we tackle these questions and more!

Andrew is determined to address your feedback and share insights from recent episodes featuring GameFound's CMO, Alex Radcliffe. We’re not about hit pieces; we're about honest, constructive dialogues.

Kickstarter's recent article claims an impressive 80% success rate for game projects. Is this a strategic counter to GameFound's assertions? We analyze the competitive landscape and discuss how both platforms are evolving.

Plus, we share our wish list for Kickstarter features and invite you to suggest future interviewees! Tune in for a candid chat about transparency, innovation, and the future of crowdfunding. Don’t miss it!

Links to check out!
2024 Was a Big Year for Games on Kickstarter: https://updates.kickstarter.com/kickstarter-biggest-platform-for-games/
Gamefound is #1 Board Game CF platform - 2024 summary: https://gamefound.com/en/blog/post/gamefound-no1-2024-summary

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wondered how a simple email subject line can make or break your crowdfunding campaign? In this episode, Andrew and Sean unravel the secrets behind crafting compelling subject lines that boost open rates and ensure your emails land where they belong—in the inbox, not the spam folder.

Join us as we introduce the Crowdfunding Nerds Academy, where we offer a treasure trove of courses, including our latest on email marketing. Whether you're a DIY enthusiast or on a tight budget, our academy provides structured guidance to elevate your crowdfunding game.

Discover the magic of specificity in subject lines, the pitfalls of sensational language, and why six words might be your sweet spot. Plus, learn about RSS feeds as a savvy backup to email communication.

Don't miss out on our early adopter discounts and join our vibrant Facebook community for more insights. Let's revolutionize your crowdfunding journey together!

Links to check out!
SubjectLine.com: https://subjectline.com/
Email marketing benchmarks by industry and region for 2025: https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks
Best Time to Send Email: https://www.mailerlite.com/blog/best-time-to-send-email
Croundfunding Nerds Academy: https://crowdfundingnerds.com/academy/

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ready to dive into the world of crowdfunding with a twist? In Episode 216 of Crowdfunding Nerds, Sean and Andrew, unravel the mysteries of Gamefound's new advertising platform, AdFound. Could this be the game-changer creators have been waiting for, or is it just another player in the crowdfunding arena?

We dissect AdFound’s competitive edge—offering a mere 5% fee on conversions compared to BackerKit’s 15%—but is cheaper always better? We also tackle the crucial question of data ownership and the potential pitfalls of relying too heavily on centralized systems like Gamefound.

Join us as we compare Gamefound’s claims of being the top dog in board game crowdfunding against Kickstarter, and explore the real stories of creators like Dwarven Forge and The Dice Tower. Can smaller creators thrive on Gamefound, or do they risk losing their magic touch? Tune in to find out and discover why maintaining your own marketing infrastructure is more vital than ever!

Links to check out:

AdFound Update - https://gamefound.com/en/blog/post/adfound-marketing-revolution

Dice Tower 2024 Results - https://www.kicktraq.com/projects/tomvasel/support-the-dice-tower-2024/#chart-daily

Dice Tower 2025 - https://gamefound.com/en/projects/dice-tower/the-dice-tower-gamefound-2025

Dwarven Forge Gamefound - https://gamefound.com/en/creators/dwarven-forge

Dwarven Forge Kickstarter - https://www.kickstarter.com/profile/dwarvenforge/created

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Curious about the next big thing in crowdfunding? Join us on Crowdfunding Nerds as Andrew and Sean dive into a fascinating conversation with Alex Radcliffe, Gamefound's CMO, who spills the beans on Gamefound's explosive growth and ambitious goals for 2025.

From its humble beginnings as a pledge manager to raking in over $85 million in 2024, Gamefound is making waves. But can it dethrone Kickstarter? We explore the pros and cons of each platform and how Gamefound plans to attract and maintain big names like Awaken Realms and CMON.

Discover Gamefound's unique features, like the Gamefound Feast, and hear Alex's take on integrating social media to boost community engagement. Plus, we tackle the challenges of offering comprehensive services and Gamefound's future as a creator's one-stop shop.

Tune in for a compelling look at Gamefound's journey and the evolving crowdfunding landscape!

Links to check out:

Blog Post about Gamefound 2024 results: https://gamefound.com/en/blog/post/gamefound-no1-2024-summary

Ask Alex a question in the Crowdfunding Nerds community on Facebook.

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Ever wondered how to turn your contractor relationships into thriving partnerships? In Episode 214 of Crowdfunding Nerds, join Andrew and Sean as they dive deep into the art of managing contractor relationships with finesse!

How do you ensure fair treatment and open communication with your contractors? What’s the secret to setting boundaries without stifling creativity? Andrew and Sean share personal stories—from being undervalued by big corporations to dealing with flaky clients—that reveal the pitfalls and triumphs of contractor management.

Discover the power of clear agreements, the impact of timely payments, and why understanding a contractor's field can make all the difference. Plus, learn how to balance professional boundaries with a supportive atmosphere to keep motivation high.

Tune in to transform your contractor interactions into productive, respectful, and mutually beneficial partnerships. Whether you’re a seasoned pro or just starting out, this episode is packed with insights to elevate your business practices!

Check out Extra Credits: https://www.youtube.com/@extracredits

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Dive into Episode 213 of Crowdfunding Nerds with Andrew, Sean, and Donnie Chase as we tackle a crucial question: How do you handle negative feedback without letting it derail your creative process?

Join us as Donnie opens up about his decade-long game development journey, sharing his fears about public reception and the fine line between constructive criticism and negativity. Andrew sheds light on his experiences with Deliverance, revealing how player feedback transformed his game for the better.

We explore cultural nuances in feedback, balancing thematic elements with gameplay, and how to rise above "cancel culture" and online negativity. Andrew's insights on maintaining momentum, setting tangible goals, and fostering positive community engagement offer invaluable lessons for creators everywhere.

Whether you're a game designer or a creative soul, this episode is packed with strategies to embrace feedback, evolve your projects, and, most importantly, grow resilient in the face of criticism.

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Check out Donnie's Game Here: https://worldofserafima.com/

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Are you ready to dive into the secrets of a successful crowdfunding campaign? In this episode of Crowdfunding Nerds, Andrew and Sean unravel the mysteries of timing your campaign launch. Is September really the golden month? And why does March have an edge? Discover how tax refunds and fresh paychecks can boost your backer count!

We also explore Kickstarter's latest blog post on optimal launch times and compare it with our own data from over 200 campaigns. Learn why Tuesdays are buzzing with traffic and why launching between 9 AM and noon EST is crucial.

But that's not all! We're introducing our upcoming course on optimizing Kickstarter pages, sharing tips on design, storytelling, and avoiding common pitfalls. Plus, join us for a fun chat about Christmas gifts, board games, and the role of email marketing.

Tune in to empower your campaign with the right strategies and timing!

Kickstarter article: https://updates.kickstarter.com/best-time-to-launch

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Episode 211 of Crowdfunding Nerds is here, and it's packed with insights and predictions! Ever wondered how accurate our 2024 forecasts were? Or what the future holds for crowdfunding in 2025? Join us as we take a deep dive into our past predictions and unveil our new ones for the year ahead.

We kick things off by revisiting my bold 2024 predictions, like the surge in hobby-level gaming and the economic recovery under the Biden administration. Did Deliverance Council the Fallen hit the $1,000,000 mark on Kickstarter? Spoiler: it didn't, but there's more to the story!

Sean and I also tackle the shifting crowdfunding landscape, discussing how platforms like GameFound and Backerkit are shaking up Kickstarter's dominance. Plus, we explore the controversial role of AI in gaming and its potential future impact.

Tune in for a fun, thought-provoking episode, and don't forget to send us your questions for future discussions. Let's nerd out together!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Ever wonder how to keep your creative flame burning when the spark starts to fade? Episode 210 of Crowdfunding Nerds is here to light the way! Join Sean and special guest Donnie Chase as they dive deep into the art of maintaining motivation and overcoming creative blocks, especially in long-term projects.

Donnie, a member of the Crowdfunding Nerds team, shares his enlightening journey with his novel "Serafima: The Convergence of Fireflies," a project that evolved from a comic to a tabletop game, and finally, a novel. Discover how he combats waning enthusiasm with personal deadlines, disciplined routines, and a touch of fun to avoid burnout.

Together, Sean and Donnie explore the power of a distraction-free creative space, the magic of accountability, and the importance of refilling your creative reservoir with inspiring content. Ready to conquer your creative challenges? Tune in now and transform your approach to long-term projects!

Visit worldofserafima.com for more on Donnie's work.

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Ever wondered how to crack the code of selling board games on Amazon? Episode 209 of Crowdfunding Nerds has you covered! Join hosts Andrew and Sean as they chat with Henry Nguyen-Locke from Avant Games, who brings his e-commerce wizardry to the table.

Henry dives deep into Amazon's unique marketplace, revealing why light, fun, family games are the golden ticket. Discover how Amazon's search-first nature shapes consumer behavior and why keyword mastery is your secret weapon.

From optimizing product listings to leveraging Amazon's advertising platform, Henry shares strategies to boost your board game sales. Plus, learn about the crucial honeymoon period for new products and why maintaining price control is key.

Henry also discusses how a successful crowdfunding campaign can fuel your Amazon success, and how platforms like TikTok can amplify your reach. Tune in for a masterclass in Amazon strategy and get ready to level up your board game sales!

Links to check out:

https://www.helium10.com

https://social.avantgames.us/

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Curious about the secret sauce behind a successful Kickstarter campaign? In Episode 208 of the Crowdfunding Nerds, Andrew and Sean are joined by Andy Mangham, developer of the game Spring Sign, for an insider's look at Kickstarter magic! Andy, who works at The End Games in Virginia, reveals how he leveraged his local game store community to smash his $18,000 funding goal, raising over $25,836 from 300 backers!

We dive into the nitty-gritty of conversion rates, the power of newsletters, and how engaged communities on platforms like Discord can become your super fans. Plus, we explore why Kickstarter's landscape is shifting and how to stand out amidst fierce competition.

Tune in for actionable insights on pledge level strategies, community engagement tips, and the potential for game designer meetups to boost your campaign's success. Whether you're a Kickstarter newbie or a seasoned creator, this episode is packed with strategies to elevate your crowdfunding game!

Check out these Links:

Springsign Kickstarter - https://www.kickstarter.com/projects/springsign/springsign

Springsign Analytics - https://www.tabletopanalytics.com/project/springsign-41801

Springsign Data Breakdown - https://docs.google.com/document/d/1NkjIUojRvMwlYj1NuAAwnozD1YCSLaEJaQTkQhsI1Bk/edit?pli=1&tab=t.0#heading=h.pstm3s7jp49p

The End Games - https://www.theendgames.co/

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Ever wondered how to balance creative vision with critical feedback? Or when to pivot away from a project that’s draining your soul? Dive into Episode 207 of Crowdfunding Nerds, where Andrew and Sean chat with Girish Manuel, the mastermind behind the animated series, Micah's Super Vlog. Girish takes us on his decade-long journey from a small passion project to a streaming hit on Minnow.

Discover the art of perseverance in the world of animation, where Girish learned the hard way that not every effort is met with applause. He shares humbling moments that transformed his work and offers a peek into those "watershed moments" that Andrew knows all too well from his board game, Deliverance.

We also explore the delicate dance between holding onto your vision and embracing feedback. Plus, when is it time to step back and realign with your true calling? Tune in for insights, motivation, and a dash of faith. Don’t miss out—Micah's Super Vlog awaits on Minnow with new episodes next year!

Check out these Links:

Brent - Cloudy With A Chance of Meeples
https://crowdfundingnerds.com/episode193/

Gabe Barrett on Solo Games of the Month
https://youtu.be/PR5xECff75Y?si=igWEbVB2Hsiyb2w8

Minno - https://gominno.com/

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Are you ready to unlock the secrets of a successful Kickstarter campaign? Join Andrew and Sean as they dive deep into the art of crafting a compelling Kickstarter page. With over 200 campaigns and $26 million raised, they know a thing or two about crowdfunding magic!

Ever wondered why a second set of eyes is crucial for your campaign? Or how to balance your budget between graphic design and crowd-building ads? Andrew and Sean have got you covered. They share insider tips on creating a captivating project title, nailing your pricing strategy, and leveraging social proof to build trust.

Discover why a learn-to-play video and hands-on experiences like Tabletop Simulator can be game-changers. Plus, learn how to navigate shipping logistics and address potential risks with confidence.

Tune in for a step-by-step guide to Kickstarter success, and transform your tabletop dreams into reality!

Links to check out:

Kickstarter Pre-Launch Page Review

https://course.crowdfundingnerds.com/p/kickstarter-gamefound-hygine-test-report-delivered-as-a-pdf-before-launch

Kickstarter Page Graphic Design

https://chipcolecreative.com/

The Science Of Pricing Your Crowdfunding Pledges

https://crowdfundingnerds.com/episode86/

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard

https://crowdfundingnerds.com/episode10/

Crowdfunding Page Optimization Tips

https://crowdfundingnerds.com/episode134/

Why Gamers Back Crowdfunding Campaigns

https://crowdfundingnerds.com/episode109/

A Crowdfunding Page Template With Ben O’Brien

https://crowdfundingnerds.com/episode148/

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Ever wondered how the political winds in the US could ripple through the crowdfunding world? Join us on this episode of Crowdfunding Nerds as we dive into the potential impacts of a Trump-led Republican win on our beloved industry. We're not here to debate politics but to explore how election outcomes might affect crowdfunding, board games, and publishing.

We kick things off by examining the global significance of the US election and its potential to influence policies far beyond American borders. Could tariffs and manufacturing shifts alter the costs of goods? How might the national debt and inflation shape the economic landscape? We tackle these questions and more.

Tune in as we discuss the importance of staying proactive amidst uncertainty, and why the next few years might be a golden era for crowdfunding if the US economy steadies. Don't miss out!

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Ever wondered how stepping away from your daily grind can actually boost your productivity? In this episode of the Crowdfunding Nerds, Sean is back from a crucial three-week hiatus, and he and Andrew dive deep into the transformative power of rest and hobbies. Sean shares his journey of supporting his wife post-childbirth, shedding light on the beauty of being present for family. We chat about our favorite ways to unwind, from board games to Brazilian jiu-jitsu, and how these activities help us disconnect from work stress, especially those relentless Kickstarter campaigns.

We also explore the profound impact of reading versus passive digital consumption, advocating for its role in fostering deeper comprehension and critical thinking. Plus, we discuss why not every hobby needs to be monetized. Tune in for insights on compartmentalizing life to avoid burnout and the magic of intentional rest. Recharge your creativity with us!

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Ever wondered what it takes to launch a successful board game on Kickstarter? In episode 203 of Crowdfunding Nerds, I dive deep into this topic with Paul Bedford, the creative mind behind Hard Fun Games. Paul is currently working on an exciting project called "Hunted by a God," and we're here to unpack the secrets to crowdfunding success.

We kick off by discussing the crucial 90-day pre-launch marketing strategy, emphasizing the need for a solid plan and legal protection through an LLC. We also tackle the nitty-gritty of managing Kickstarter campaigns, from handling add-ons to setting realistic funding goals and stretch goals.

Paul brings up the debate on starting small versus going big, and we explore the balance between passion and practicality. Plus, Paul gives us a sneak peek into "Hunted by a God" and invites you to join his project's community.

Tune in for a treasure trove of insights that could make or break your Kickstarter dreams!

Check out Paul's Game:

Hunted by a God: https://www.huntedbyagod.com/landingpage

Facebook: https://www.facebook.com/huntedbyagod/

Instagram: https://www.instagram.com/hunted.by.a.god/

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Are you ready to dive into the vibrant world of board game conventions? In Episode 202 of the Crowdfunding Nerds podcast, hosts Andrew and Sean team up with Galen McCown from Galen Games to unravel the secrets of thriving at major events like Gen Con!

Join us as Galen recounts his 2024 Gen Con adventure, where he joined forces with Breeze Grigas from Zephyr Workshop, showcasing his games "Super Snipers" and a captivating mint tin series. Discover the art of crafting the perfect game pitch—from a snappy 2-second hook to a full-fledged presentation—and learn how these strategies can captivate even the busiest convention-goers.

We also delve into the financial dynamics of attending conventions and the immense marketing potential they offer. Plus, get a sneak peek into Galen's upcoming Kickstarter campaign launching October 22nd!

Tune in for a treasure trove of insights and practical advice for game publishers and creators.

Check out Galen's projects at:

Website: galensgames.com

Galen's Blog: Gen Con 2024

Galen's Upcoming Kickstarter: Super Snipers

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Ever wondered why Kickstarter still reigns supreme in the world of crowdfunding? Or how platforms like GameFound and BackerKit are struggling to keep up? Join me on Episode 201 of crowdfunding Nerds as I chat with Konstantinos Manos, stepping in for Sean, who’s out celebrating the birth of his fourth child!

Konstantinos, a powerhouse in the tabletop gaming industry, brings his expertise from Vesuvius Media and Hive Interactive to the table. We dive deep into the dynamics of Kickstarter’s vibrant community, its network effects, and why it’s still the go-to for creators. Konstantinos shares data-driven insights from his website, Tabletop Analytics, shedding light on the organic versus inorganic traffic conundrum.

We also explore the rise of RPGs and 3D printed STL files, and what Kickstarter's new features mean for creators. Tune in for a treasure trove of tips and predictions on the future of crowdfunding. Don’t miss it!

Don't forget to check out these links!

Hive Interactive: https://hiveinteractive.net

Deliverance Kickstarter: https://www.kickstarter.com/projects/lowenhigh/deliverance-council-of-the-fallen

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Ever wondered what it takes to launch a successful Kickstarter campaign in today's ever-changing economic climate? Join us on the Crowdfunding Nerds podcast as Andrew and Sean dive deep into the evolution of their Deliverance board game campaigns. From dissecting the differences between their original and current campaigns to leveraging Kickstarter's platform advancements, we explore how to adapt to economic shifts and convert followers into backers.

Discover the power of a well-crafted pre-launch page and how engaging potential backers early can set your campaign up for success. Plus, we share our secrets to a dynamic launch day, including live streaming as a real-time FAQ and celebration hub. Cross-promotion takes center stage as we reveal our strategic collaborations and the importance of genuine relationships in maximizing campaign reach.

Tune in for insights on navigating paid advertising challenges and adapting product offerings to meet economic demands. This episode is packed with actionable strategies for crowdfunding success!

Links to check out:

Table Top Analytics: tabletopanalytics.com

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Have you ever wondered whether to launch an expansion or a standalone game on Kickstarter? How can bundling products maximize your campaign's success? Join us in Episode 199 of the Crowdfunding Nerds podcast, where Andrew dives into these questions with Chip Cole, the mastermind behind Squatchy Games and Deliverance.

We kick off by breaking down the crucial differences between expansions and standalone games. Chip and I explore the DNA and theme of products, revealing how these elements shape our decisions. We share strategies from the Deliverance campaign, including fascinating stats like how 23% of backers opting for bundles contributed to 37% of the total funds raised!

Chip also opens up about balancing his bustling family life with his career in game design and freelance graphic work. Plus, we discuss the power of Kickstarter’s new advanced analytics and how understanding backer behavior can refine your marketing efforts.

Don't miss out on these invaluable insights—tune in now!

Contact Information:

Chip Cole Email: chip@chipthe designer.com
Chip Cole Website: chipcolecreative.com
Squatchy Games: https://squatchygames.com/

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Ever wondered how to juggle work, family, and a looming Kickstarter launch without losing your sanity? Or how to make your campaign stand out in the crowded crowdfunding space? In Episode 198 of Crowdfunding Nerds, Andrew and Sean dive deep into these questions and more as they prepare for the launch of the Deliverance expansion.

Join us as Andrew shares his personal journey, from setting boundaries with family to sneaky burpee penalties for phone checks. We also uncover essential Kickstarter strategies, like leveraging your audience, crafting the perfect press kit, and setting realistic monetary goals. Plus, Andrew's heartfelt reflections on success and personal worth will leave you inspired.

Don't miss out on this treasure trove of insights and practical tips. Tune in now and get ready to crush your next Kickstarter campaign!

Check out these links:

Crowdfunding Nerds episode 123
Crowdfunding Nerds episode 165
Crowdfunding Nerds episode 101
Crowdfunding Nerds episode 102
Crowdfunding Nerds episode 05
PlayDeliverance.com
Support the Deliverance Kickstarter

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Ever wondered how board games make their way onto digital platforms like Board Game Arena (BGA)? Or what it takes to balance new game content without making the old stuff obsolete? This week, Andrew and Sean sit down with web developer and board game aficionado, Kneight Reinagel, to dive deep into the world of BGA development!

In this episode, we explore Kneight’s journey from self-taught programmer to game developer. The complexities and costs of developing games for BGA and why Deliverance might be the most intricate game on BGA. We look at the phenomenon of power creep and its impact on games and ethical considerations and practical solutions for game balance.

Kneight also shares his insights on creating games that resonate with both secular and faith-based audiences, and teases exciting updates for Deliverance. Tune in for a fascinating discussion that’s sure to level up your crowdfunding and game development knowledge!

Contact Kneight Reinagel:

Discord: Kogogarog
Email: kneight@kogogarage.com
Website: kogogarage.com

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Hey Nerds! Ever wondered when the perfect time to launch your Kickstarter campaign is? Or how to grow your audience before diving into crowdfunding? In this episode, Sean and Donnie tackle these burning questions and more!

With Andrew tied up in other commitments, Sean kicks off the episode by sharing insights from his recent client consultations. Together with Donnie, they explore the pros and cons of Kickstarter versus direct pre-orders, especially for creators with smaller, word-of-mouth-driven audiences.

We dive deep into the importance of taking measured steps in your crowdfunding journey to avoid financial pitfalls. Plus, don't miss out on Donnie's intriguing story about how AI tools helped troubleshoot a tricky Facebook ad issue—it's a game-changer!

From the nuances of different crowdfunding platforms to leveraging data for informed decisions, this episode is packed with actionable advice. Tune in for practical tips on engaging your audience and striking the right balance between hardcore fans and broader appeal.

Join us for an episode that's sure to level up your crowdfunding game!

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What happens when crowdfunding meets savvy financial planning? Can you really fund a project without diving into debt or giving up equity? In this episode, we’re joined by financial whiz Khoa Hoang to unravel these mysteries and more!

With over 14 years of experience, Khoa dives into the fascinating world of investments, retirement planning, and the often-overlooked synergy between crowdfunding and traditional financial strategies. We kick things off by exploring how Andrew raised $314,375 for his project, Deliverance, through Kickstarter, and why Khoa believes crowdfunding is democratizing creative funding.

We then navigate through diverse investment options like money markets and Buffer ETFs, and even touch on the disruptive potential of AI in finance. Sean shares timeless wisdom on cautious investing, while Khoa emphasizes the importance of starting early and staying consistent.

Tune in for a riveting discussion that bridges the gap between innovative funding and smart investing!

Contact Khoa Hoang:

Email: khoang@kingsview.com
Phone: 760-688-0200

Don't miss out on this financial deep dive!

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Are you ready to take your crowdfunding campaign to the next level? In Episode 194 of the Crowdfunding Nerds podcast, we dive deep into the art of spending big on advertising. How do you avoid the "black hole" of wasted ad spend? What’s the secret to making every dollar count?

Join us as Sean kicks off with the pitfalls of advertising and the elusive impression fallacy. We break down budget strategies, from $4,000 to six-figure spends, and share real-world insights from Andrew’s own board game campaign, Deliverance. Discover why Facebook might be your best bet for smaller budgets and how to set clear, achievable goals for your ads.

We also explore the power of cross-promotion, both paid and unpaid, and why building genuine relationships with other creators can be your secret weapon. Plus, we venture into experimental platforms like Twitter and TikTok—are they worth your time?

Don’t miss our comprehensive strategy for leveraging Board Game Geek, and learn why integrating generator and exposure-based marketing campaigns is crucial for crowdfunding success.

Tune in now and transform your advertising approach!

Links to check out:

Steam Community:

https://steamcommunity.com/groups/steamworks/announcements/detail/4201376568915048836

Deliverance: https://playdeliverance.com/cotf/

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Have you ever wondered why some board game enthusiasts hesitate to back Kickstarter projects? Or how financial constraints and delayed gratification play into their decision-making? Join Sean and Jacob in Episode 193 of the Crowdfunding Nerds podcast as they dive deep into these questions with special guest Brent, the mastermind behind the YouTube channel "Cloudy with a Chance of Meeples" and the "Ideas" podcast.

In this episode, Brent shares his fascinating journey into the world of board gaming and content creation. We explore his hesitancy to back many Kickstarters, citing reasons like financial constraints, retail vs. Kickstarter pricing, and the long wait times for project fulfillment. Brent also offers alternative strategies for managing Kickstarter costs and provides insight into how his role as a content creator influences his gaming habits.

Don't miss this engaging discussion that sheds light on the complexities of backing Kickstarters and offers valuable advice for both seasoned gamers and newcomers alike. Tune in now!

Links to Checkout:

Brent's YouTube Channel: Cloudy with a Chance of Meeples

Brent's Podcast: Ideas

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Ever wondered how to keep backers engaged during the dreaded mid-campaign slump? Or how to handle the heartbreak of canceled pledges? Join us on this episode of Crowdfunding Nerds as we chat with Mike Ibeji of Gun Tower Games about the rollercoaster ride of crowdfunding his game, Pandora Celeste.

Mike dives into the creation of Gun Tower Games and the innovative design of Pandora Celeste, a sci-fi monster movie-inspired board game with a unique 3D board. Discover how Mike leveraged grassroots marketing to build a passionate following and why he chose Gamefound over Kickstarter.

We also explore the psychological strategies behind setting realistic funding goals, the impact of community engagement, and the lessons learned from dealing with canceled pledges. Whether you're a first-time creator or a crowdfunding veteran, Mike's insights on pre-campaign marketing, platform selection, and maintaining backer trust are invaluable.

Tune in for an episode packed with practical advice and real-world experiences that can help you navigate your own crowdfunding journey!

Links to check out:

Game Tower Games: https://www.guntowergames.com/
Pandora Celeste on Gamefound: https://gamefound.com/en/projects/guntower-mike/pandora-celeste

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Why do people back crowdfunding campaigns? How do different regions impact crowdfunding success? And what’s the secret to building a thriving community?

In episode 191 of the Crowdfunding Nerds, your hosts Andrew and Sean are joined by Casper Ohlson, a university student from Sweden diving deep into the world of crowdfunding for his bachelor’s thesis. Casper shares his research journey, exploring why people back campaigns, the differences between equity and reward-based crowdfunding, and the importance of localization.

We also delve into the demographics of backers, with a special focus on the US and the European Union. Andrew and Sean reveal their secrets to building a community that keeps backers engaged—think Discord, Facebook groups, and even niche platforms like Lulu. Plus, we discuss market trends and the growing competition among crowdfunding platforms.

Don’t miss out on this research-driven episode that blends academic insight with real-world expertise. Join our community on Facebook and submit your questions for future episodes!

Links Mentioned:

Submit Questions:http://crowdfundingnerds.com/question
Gamefound: https://gamefound.com/en/blog/post/welcome-to-2024
Tabletop revenues declined for second year on Kickstarter, Tabletop Analytics report shows: https://www.polygon.com/24054381/kickstarter-top-10-biggest-most-backed-board-games-campaigns-2023
Table Top Analytics: https://www.tabletopanalytics.com/
Ulule: https://fr.ulule.com/

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Ever wondered how storytelling can transform your Kickstarter campaign? Or how to truly connect with your superfans? Join us in this episode of Crowdfunding Nerds as Andrew and Sean sit down with Ori Kagan of Kagan Productions to uncover the magic behind compelling narratives in marketing!

Ori shares his unique struggle with face blindness, adding a personal touch to our conversation. We delve deep into the hero's journey framework, a storytelling model that can turn your campaign into an epic adventure. Learn how to craft avatars for your superfans, define your game's core strengths, and use storytelling to address their needs and challenges.

Discover the nine innovative ways to leverage your Kickstarter video beyond the campaign page. From teasers to social media, Ori’s insights are invaluable. Plus, hear about the Kickstarter Health Scorecard, a tool to ensure your campaign is in top shape.

Tune in and transform your Kickstarter marketing with storytelling magic!

Links:

Ori Kagan's insights on Instagram
Kickstarter Health Check Scorecard
Crowdfunding Nerds episode 91
Crowdfunding Nerds episode 93

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Ever wondered how to pinpoint the perfect audience for your game? Join us in Episode 189 of Crowdfunding Nerds as Andrew and Sean sit down with Marco Pecota from Raybox Game Design to reveal the secrets of targeting your ideal players!

In this episode, we dive deep into the art of identifying and engaging your game's audience. Marco shares his journey of making his games more accessible to kids and families, and why understanding who your game is for can make or break its success. Discover how theme, complexity, and age play pivotal roles in game design and marketing.

Marco also spills the beans on his latest game, "The Cats of Mont Saint-Michel," and how engaging online communities and leveraging print-and-play versions can refine your game through valuable feedback.

Tune in to learn how to create passionate fans and navigate the delicate balance of complexity and accessibility. Don't miss out on these golden insights!

Check out "The Cats of Mont Saint-Michel" on Gamefound!

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Ever wondered how to make your board game shine in a sea of competitors? Or curious about the common traps that new publishers fall into? Join Andrew and Sean in Episode 188 of Crowdfunding Nerds as they tackle these pressing questions!

In this episode, we dive deep into the art of standing out on platforms like Kickstarter. From the innovative game components of "Pandora Celeste" and "Tiny Epic Tactics" to the thematic brilliance of "Stone Saga," we explore how unique features can make all the difference. But beware—Andrew warns against being different just for the sake of it!

We also uncover the common mistakes new publishers make, like the perils of 3D printing game components and the importance of a clear game pitch. Sean's tech-savvy tips, including using QR codes for game setup, are game-changers you won't want to miss.

Tune in for practical advice and insider tips to elevate your board game project to the next level!

Check out these links:

QR code generator: https://www.the-qrcode-generator.com/

Panda Game Manufacturing: https://pandagm.com/

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Ever wondered why your Kickstarter campaign isn't hitting the mark? Or how some indie developers turn setbacks into triumphs? In this episode of Crowdfunding Nerds, Andrew and Sean dive deep into the art of polling fans and making data-driven decisions with special guest Christopher Cantero of Chazak Games.

Christopher, who has an impressive background with Unity Technologies and projects like Doom Eternal, shares his journey of transitioning to indie game development and launching the Kickstarter for "High Fructose," a first-person arena shooter roguelite. Despite some initial struggles, his campaign is gaining traction thanks to community engagement and streamer support.

We explore the nitty-gritty of why polling is crucial, especially when your campaign isn't performing as expected. From optimizing pledge tiers to leveraging social proof, this episode is packed with actionable insights. Plus, hear firsthand how Christopher plans to navigate the challenges and take his campaign to the next level.

Don't miss out—tune in and learn how to turn your crowdfunding campaign into a success story!

Follow Christopher:

Twitter: @CanteroChris

Website: playhighfructose.com

Kickstarter

How to Market a Game

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Ever wondered what it takes to leave a lasting impression at game conventions? In this episode, Andrew is joined by Sam McDavitt of McDavid Publishing to spill the beans on their recent experiences at the Origins Game Fair!

We dive deep into booth setup secrets, demo strategies, and the magic of engaging attendees of all ages. Plus, Sam shares his Kickstarter success story with Everstone, raising over $55,000!

Ready to level up your convention game before Gen Con? Tune in and get the ultimate guide to making your booth the talk of the town!

Connect with Sam McDavitt:

@mcdavidpublishing on all platforms

Late pledge for Everstone here: https://gamefound.com/en/projects/mcdavitt-publishing/everstone-discovering-ignis

McDavitt Publishing: https://mcdavittpublishing.com/

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Are you ready to become a Facebook ads wizard for your crowdfunding campaign? In episode 185 of Crowdfunding Nerds, I'm flying solo—Andrew's out, and our guest has been rescheduled. But fear not! I've got a treasure trove of tips to help you decode ad data and skyrocket your ad performance.

Ever wonder why your Facebook ads aren’t converting as expected? Join me as we dissect ad structures, dive into the critical metrics you should be tracking, and explore the magical realm of optimizing CPM and CTR. I'll even show you how to make sense of it all with a case study from the "Deliverance" campaign.

Don't miss the visual extravaganza on YouTube, where the graphs and charts come alive to aid your learning. And if you're craving more, our Crowdfunding Nerds Facebook community and Crowdfunding Nerds course await your curiosity. Need personalized ad campaign mastery? Head over to crowdfundingnerds.com.

Tune in to unlock the secrets of Facebook ads and take your crowdfunding to new heights—because in the world of Crowdfunding Nerds, knowledge is power, and we're all about sharing the wealth!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Are you ready to distill the secrets of a smash-hit board game? In episode 184 of Crowdfunding Nerds, Andrew and Sean are joined by the mastermind behind "Distilled," Dave Beck of Paverson Games! We're shaking up the game board as Dave spills the beans on turning spirited Scottish tours into a wildly successful Kickstarter campaign. How did a global pandemic reshape the world of playtesting and community engagement? What are the clever marketing moves that raised over $500,000? And what can we expect from his latest creation, "Luthier"?

Join us for a deep dive into the art of board game design, the power of community, and the transition from game designer to publisher. Plus, get the inside scoop on "Luthier's" upcoming Kickstarter launch, coinciding with Gen Con madness!

Connect with the crafters of fun at paversingames.com and follow @paverson on Facebook for more behind-the-scenes action. Don't miss out—tune in to Crowdfunding Nerds, episode 184, and let's get nerdy!

Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.

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Hey there, fellow convention enthusiasts and crowdfunding fans! Are you ready to level up your convention game? Tune in to episode 183 of "Crowdfunding Nerds," where your hosts, Andrew and Sean, along with convention guru Rick, unpack the secrets to making a splash at events like Origins.

Ever wondered why some booths buzz with activity while others don't? We've got the lowdown on crafting an irresistible booth experience, from branded tablecloths to the Apple Store's minimalist charm. Plus, we'll dive into the art of the pitch, the ins and outs of payment handling, and even how cosplay can play a role in your convention strategy (without stealing the show!).

Join us as we share personal anecdotes, practical tips, and the ultimate checklist to ensure you stay energized and ready to captivate those crowds. Don't miss out on these game-changing insights—your convention success story starts here!

Visit Deliverance at Origins, booth 745, and for more golden nuggets on crowdfunding mastery, check out our website at crowdfundingnerds.com and join our bustling community on Facebook. Get ready to be inspired!

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Hey Crowdfunding enthusiasts! Are you ready to unlock the secrets of email marketing success for your next campaign? In this episode of Crowdfunding Nerds join Andrew and Sean as we welcome our newest team member, Donnie Chase, to dissect the do's and don'ts of email marketing. Ever wonder why your emails aren't hitting the mark? We're diving deep into segmentation blunders, send frequency strategies, and the art of crafting killer subject lines. Plus, we'll share our personal frustrations and triumphs in the email marketing arena.

Whether you're a crowdfunding rookie or a seasoned pro, this episode is packed with golden nuggets to help you captivate your subscribers and skyrocket your campaign. Tune in to learn how to prune your list, schedule your emails like a boss, and create content that keeps your audience hungry for more! Don't miss out on these expert insights – your future self (and your campaign) will thank you!

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Are you ready to dive into the future of Kickstarter and what it means for your crowdfunding campaigns? In episode 181 of Crowdfunding Nerds, your favorite hosts Andrew and Sean, along with our savvy guest Rick, put on their analytical glasses (literally!) to explore Kickstarter's bold new vision. Is Kickstarter becoming the one-stop shop for campaign creators, or is it setting up a potential monopoly on your crowdfunding dreams?

Join us as we laugh through time zone troubles and get serious about the implications of Kickstarter's all-in-one approach. Will it spell success or disaster for independent creators? Plus, Rick drops some golden SEO nuggets for boosting your campaign's visibility.

Don't miss out on this insightful episode that could change the way you think about crowdfunding. And remember, for more nerdy goodness, visit crowdfundingnerds.com, join our Facebook community, or check out Deliverance at deliverance.com. Tune in now to join the conversation!

Links to Check out:

A New Vision for Kickstarter
TE DEUM FOR A MASSACRE
PLEDGE MANAGER

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Hey there, fellow nerds! Are you ready to dive into the gritty reality of chasing dreams and grappling with defeat? In episode 180 of Crowdfunding Nerds, Andrew and Sean unpack a rollercoaster of a story: the Golden Geek Awards campaign for the board game Deliverance. Ever poured your heart into something only to watch it not pan out? We're getting real about trying hard and failing, the emotional whirlwind of campaigning, and the quest for contentment amidst disappointment.

Join us as we dissect the intense efforts behind the Deliverance campaign, from email strategies to community engagement, and the hard-earned lessons on delegation and balance. Ever felt the sting of envy or the pressure of shifting success goalposts? We're right there with you. Tune in to learn how to embrace the journey, find joy in the process, and why sometimes, the best victory is in the lessons learned. So, grab your headphones, and let's get nerdy! Remember, it's not just about the destination; it's about the epic quest we're all on.

18th Annual Golden Geek Winners for 2023
https://boardgamegeek.com/thread/3300892/18th-annual-golden-geek-winners-for-2023

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Hey Crowdfunding enthusiasts! Are you ready to dive deep into the heart of crowdfunding with us? In episode 179 of Crowdfunding Nerds, Andrew and Sean peel back the layers of what it really means to engage with your backers. Is it just about the money for goods exchange, or is there more to this digital handshake?

Ever heard of "The Door In Principle"? Sean's been reading this fascinating theological thesis and guess what—it's got a lot to say about crowdfunding! We're talking reciprocity vs. co-labor, and how this applies to projects like Deliverance. Can a game be more than just entertainment, and how do you market it without crossing lines?

We also get real about the potential dark side of influence, from Edward Bernays to "Rings of Power". Plus, Andrew spills the beans on Deliverance's campaign secrets and the art of transparent marketing.

Don't miss our tips on using surveys, understanding your platform, and the delicate dance of backer relationships. It's all about keeping it genuine and aiming to delight. Tune in to episode 179, and let's get our crowdfunding nerd on!

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Hey Crowdfunding enthusiasts! Ready to unlock the secrets of a successful campaign? Tune into Episode 178 of Crowdfunding Nerds, where your host Andrew Lowen flies solo this time, continuing his insightful chat with the ever-knowledgeable Jack Dunbar.

Ever wondered what magic lies behind a thriving crowdfunding campaign? Or how to turn past campaign hiccups into your next big win? We're diving deep into the nitty-gritty of data analysis and campaign optimization that could revolutionize your crowdfunding strategy!

In this episode, I'll reveal the power of polling your fans and why your email list might just be your golden ticket. Plus, Jack and I will dissect the allure of high-tier pledges – are they a backer magnet or a risky business?

Get an exclusive look at my screen as I share real poll results and metrics that have shaped my latest campaign strategies.

Don't miss out on this treasure trove of crowdfunding wisdom! Listen in, and let's level up your game together!

Jack's ready to connect at Jack@NewKingdomGaming.com, and you can join the convo on his Facebook groups via newkingdomgaming.com. Don't forget to check out Andrew's Deliverance Feedback Form

Strap in, nerds – it's going to be a wild ride to the top of the crowdfunding charts!

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Hey, Crowdfunding enthusiasts! In episode 177 of Crowdfunding Nerds, your host Andrew, joins forces with the savvy Jack Dunbar from New Kingdom Gaming. Wondering how to smash your second crowdfunding campaign? Jack spills the beans on the lessons he learned from his first Kickstarter triumph with New Kingdom Gardeners.

But that's just the start! We're diving deep into the transformation from game designer to business mogul, the art of juggling time and resources as a small business owner, and the strategic move to publish games by other talented designers.

Ever faced the heat of public criticism or struggled to define your customer avatar? Jack shares his insights on handling feedback on religious-themed games and tailoring marketing strategies to specific audiences. Plus, we'll explore the tricky concept of sunk costs and the crucial role of Kickstarter referral metrics.

Join us as we navigate the personal highs and lows of being creators, from managing negative feedback to the emotional rollercoaster of launching your passion projects. Tune in to episode 177 for a treasure trove of crowdfunding wisdom!

Don't forget to check out these links!

Jack's website - https://newkingdomgaming.com

New Kingdom: Sowers on Kickstarter - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-sowers

Andrew's Deliverance Feedback Form - https://forms.gle/zDKYTcZEsFM9AX7U9

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Hey there, fellow nerds! Are you ready to dive into the emotional rollercoaster of game creation? In episode 176 of Crowdfunding Nerds, your hosts Andrew and Sean are getting real about the highs and lows that come with the territory. Ever wondered how it feels to have your game baby critiqued, or what it's like to juggle the spotlight with your personal life?

We're kicking things off with a "Bilbo Baggins" twist on criticism – it's not always what you'd expect! Hear Andrew's tales from the trenches of Deliverance's development and the sharp feedback that could pierce a creator's armor. Plus, we've got stories of phantom fans with ghost emails that'll make you chuckle and cringe.

But wait, there's more! We're peeling back the curtain on the board game world's brand of fame. From Sean's brush with celebrity to Andrew's grocery store escapades, we're exploring the peculiar spotlight that shines on game designers. And, we'll cap it off with a heart-to-heart on why your self-worth shouldn't be a Kickstarter stretch goal.

Tune in, level up your emotional intelligence, and remember – humility is your secret weapon in the game of fame. Don't miss this episode of Crowdfunding Nerds; it's one for the books... or should we say, the boards!

Don't forget to show your support and vote for Deliverance on Boardgame Geeks site!
Vote for Deliverance here: https://boardgamegeek.com/geekawards/boardgame

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Hey there, game enthusiasts and crowdfund wizards! Are you ready to debunk some myths and level up your crowdfunding knowledge? In episode 175 of the Crowdfunding Nerds podcast, your favorite hosts Andrew and Sean are about to drop some serious truth bombs. Think launching a Kickstarter is a guaranteed jackpot? Or that crowdfunding is the new kid on the block? Think again! We're tackling six of the biggest misconceptions in the game, from the "build it and they will come" fallacy to the real sacrifices behind a campaign. Plus, we'll guide you through the marketing maze - no false promises, just solid advice. And hey, we're now on Board Game Geek! Show us some love in the Golden Geek Awards for Best Podcast. Ready to join our table? Shuffle your deck and press play on episode 175 – it's game time!

All the links you need!

Board Game Geek - Vote for us!

Republic.com
Invest angel

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Hey there, fellow crowdfunding aficionados! Get ready to tune into episode 174 of the Crowdfunding Nerds podcast! Ever wondered how to turn your crowdfunding dreams into a resounding success? Well, ponder no more! I'm your host Andrew, and in this episode, we're diving deep with the brilliant minds of Austin Harrison founder of IV Studios and Corey Tomlinson, Editor-In-Chief of Grimmsteel Games.

Are you ready to unlock the secrets behind crafting a campaign that not only meets but shatters its goals? Are Kickstarter stretch goals the smart way to go? Want to know what it takes to engage a community that's as passionate about your project as you are? Then you can't afford to miss this episode! We’re unpacking the strategies, the do's and don'ts, and the electrifying stories from Austin and Corey's own crowdfunding journeys.

Grab your notepad, and let’s get nerdy! Tune in, and let's transform your crowdfunding game from good to epic!

Check out Austin and Corey's sites here:

IV Studios

Grimsteel Games

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Hey, board game enthusiasts! Ever wondered how to maximize your direct sales and get your game into the hands of eager players? In episode 173 of "Crowdfunding Nerds," I, Andrew, and my co-host Sean, dive deep into the world of e-commerce for board games. Should you choose WooCommerce or Shopify to launch your online store?

We'll unravel the mysteries of Meta ads for marketing your games and share why direct sales might just be your golden ticket over distribution. Plus, we'll chat about the crucial mistakes to avoid when planning to sell those games gathering dust in your warehouse.

But wait, there's more! Discover the art of minimizing checkout clicks, why a Facebook shop could be your next best move, and how to price your games to entice and upsell. We'll also give you a peek into the success stories of Chip Theory Games and Stonemaier Games, and why running ads might just catch a retailer's eye.

Don't miss out on these insider tips and strategies to future-proof your company and skyrocket those profit margins. Tune in to "Crowdfunding Nerds" Episode 173 – your game's success story starts here!

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Hey there, fellow crowdfunding enthusiasts! Are you ready to dive into the world of board game creation with a sprinkle of deception and a dash of strategy? In episode 172 of Crowdfunding Nerds, I, Andrew, alongside my co-host Sean, sit down with the incredible Juli Bierwirth from Distant Rabbit Games! Ever wondered how a nutrition expert turns into a board game wizard?

Juli spills the beans on her transition from the food industry to designing the deviously delightful game, Mantis Falls. But how does one go from crafting meals to crafting game mechanics? And what makes a two-player hidden traitor game stand out in a sea of tabletop titans?

We'll also get the inside scoop on marketing must-dos, the art of the perfect pitch, and the secret sauce behind scaling from Kickstarter success to retail readiness. Plus, Juli's generous spirit shines through as she offers to mentor the next generation of game creators.

Join us for this insightful journey from game night frustration to crowdfunding sensation, and discover how being a positive force in the community can lead to incredible success. Don't miss out on this episode, and remember, you can always reach out to Juli at info@distantrabbitgames.com or visit mantisfalls.com for a closer look at the game that's taking the board game community by storm!

Ready to level up your crowdfunding game? Tune in to Episode 172 of Crowdfunding Nerds and let's roll the dice on your next big project!

Check out these links:

The Ultimate Kickstarter Marketing Course For Games

Mantis Falls Game

Distant Rabbit Games

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Tune in to episode 171 of the Crowdfunding Nerds podcast, where your favorite hosts, Andrew and Sean, take you behind the scenes of the Deliverance expansion and reprint strategy.

Ever wondered how alternative reality games can boost your campaign at conventions? We're diving deep into the nitty-gritty of pre-marketing magic, from leveraging YouTube hype to strategizing for retail success post-Kickstarter.

Andrew's eyeing that $1 million goal—not just for the glory, but to solidify Deliverance's retail reputation. We're talking big dreams, realistic expectations, and the power of a hardcore fan base. Plus, don't miss out on hearing about Andrew's epic role as a raid boss at Strong Tower Con!

So, whether you're a seasoned backer or a curious creator, join us for this insightful journey and learn how to level up your crowdfunding game. It's time to strategize, captivate, and conquer. Ready to roll the dice? Let's get nerdy!

Links:

https://crowdfundingnerds.com/episode50/

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Are you ready to blast off into the cosmos of crowdfunding success? In episode 170 of Crowdfunding Nerds, your favorite hosts Andrew and Sean sit down with the stellar minds behind Kinson Key Games—T.K. King, Koltin Thompson, and Dennis Northcott—to navigate the universe of their Kickstarter triumph with "Galactic Cruise."

From Tennessee tunes to tabletop triumphs, T.K. reveals how he swapped music production for game design during the pandemic. Koltin, a wordsmith and fourth-grade teacher, shares why patience is a virtue in game design, and Dennis, our Canadian game Dev veteran, unpacks the technical side of creating a board game that's light-years ahead of the competition.

Discover the secrets behind their $12,000 advertising odyssey, the strategic avoidance of stretch goals, and why a play testing guild might just be your ticket to intergalactic acclaim.

Join us for this cosmic conversation and learn how to keep your campaign cruising smoothly towards success. For more interstellar insights, connect with the Kinson Key Games crew through their website, Facebook group, and Discord channel. All systems go for launch in 3... 2... 1...

Check out their Kickstarter for Galactic Cruise here:

https://www.kickstarter.com/projects/kinsonkeygames/galactic-cruise

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Hey, Crowdfunding Nerds! Ready for a deep dive into the gaming world? In episode 169, I, your host Andrew, along with Sean, chat with the brilliant Chris Skaggs from Soma Games. Ever wondered how to keep a game development team motivated or what it takes to pivot from contractors to full-time employees? Chris spills the beans on these topics and more, including the wild ride of securing investors and the shift from console to mobile gaming that revolutionized the industry.

Chris doesn't hold back on the challenges and triumphs of running a game studio, the financial jigsaw of project-based income, and his vision for creating content that keeps the cash flowing. Plus, get the scoop on Soma Games' exciting projects like "Legends of Redwall" and "Wisdom of the Rain." Don't miss this chance to level up your knowledge—join us for episode 169 of Crowdfunding Nerds, where we turn the page on interactive fiction and explore the future of gaming!

Check out Soma Games at www.somagames.com and their latest projects at www.legendsofredwall.com and www.wisdomoftherain.com.

Star Wars Title Sequence: https://www.artofthetitle.com/title/star-wars/

Let's press play!

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Are you ready to crack the code on making your crowdfunding campaign a retailer's dream? In episode 168 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, team up with the savvy Will Schultz from Knight and Day Games to unlock the secrets of retailer-friendly campaigns. Will spills the beans on what retailers really want, from the allure of deluxe editions to the nitty-gritty of campaign presentation.

Tune in as we dive into the world of retailer pledges, the magic number of copies that make retailers' eyes sparkle, and why communication is king in the land of crowdfunding. Don't miss out on these golden nuggets of wisdom that could elevate your campaign from good to great! Check out Knight and Day Games' online haven at knightanddaygames.com, and join the conversation on their Facebook page and Discord community.

Get ready to take notes – this is one episode you'll want to bookmark!

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Hey there, fellow entrepreneurs and crowdfunding aficionados! Are you ready to dive deep into the art of running a business not just for the day-to-day but with a grand finale in mind? In episode 167 of Crowdfunding Nerds, I, your host Andrew, alongside my trusty co-host Sean, am thrilled to bring you insights from the business brokerage world with our esteemed guest, Bryan Gonzales.

Ever wonder what happens when the entrepreneurial flame starts to flicker? Do you have a game plan for when it's time to pass the torch? Bryan, armed with an MBA and a wealth of experience, joins us to talk about growth, goals, and the golden goodbye of selling your business. We'll explore the emotional rollercoaster of letting go, the strategic moves behind a sale, and why sometimes, refusing an offer isn't the smart play.

We're also getting into the nitty-gritty of business valuation, the role of a broker, and why asset sales might just be your new best friend. Plus, Bryan's got some killer analogies between board games and music that could change the way you think about your IP. And if you're hesitant about opening your books to a broker, Bryan's here to put your mind at ease.

Ready to level up your exit strategy? Tune in to episode 167, and don't forget to reach out to Bryan for a complimentary business evaluation at bg@verdadfirm.com and check out his website here: https://verdadfirm.com/ And remember, your questions could star in our next episode – just hit up our website at Crowdfunding Nerds. Let's make your business exit as epic as its inception!

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Are you ready to level up your crowdfunding game? Welcome back, Nerd Nation, to episode 166 of Crowdfunding Nerds! I'm your host, Andrew, joined by my co-host Sean, and today we've got a special treat for you. Ever found yourself tangled in the web of pledge managers, wishing for a superhero to swoop in and streamline the chaos?

Enter Konstantinos Manos, co-founder of Vesuvius Media and the brains behind hive interactive, the pledge manager platform that's more than just a tool—it's a game-changer. Konstantinos joins us to share the rollercoaster ride of crowdfunding, the birth of hive, and how it's revolutionizing the way creators manage campaigns, from customer support to warehouse logistics.

But wait, there's more! We're diving deep into the Kickstarter vs. Gamefound debate, and I'll be sharing why I'm sticking with Kickstarter for our Deliverance expansion. Plus, get the scoop on hive's philosophy and why they see clients as businesses, not just projects.

Don't miss out on this insightful episode packed with insider tips and a special offer just for our listeners. Head over to crowdfundingnerds.com/hive to learn more, and connect with the hive team to discover how they can supercharge your next campaign!

Tune in, get nerdy with us, and let's make your crowdfunding dreams a reality!

Hive Interactive Pledge Manager - https://crowdfundingnerds.com/hive

Vesuvius Media - https://www.vesuviusmedia.com/

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Are you ready to supercharge your energy levels and make better decisions in your crowdfunding ventures? Do you wonder how small habits can lead to big wins in both health and business? Tune in to episode 165 of Crowdfunding Nerds where your host Andrew and co-host Sean, along with nutrition coach Julie Litchfield from AdvoCare, unpack the secrets to a vibrant lifestyle that fuels success!

Julie, with her roots deep in farming and nutrition, shares the importance of knowing what fuels your body and how to keep learning about the foods we eat. We'll explore why making your bed could be the first step to a productive day, and how acknowledging our weaknesses can actually strengthen our leadership.

But wait, there's more! Ever caught yourself procrastinating and wondered if your brain is just on a creative break? Andrew gets personal about his own struggles and we dive into how our subconscious works wonders.

From canning food to the individuality of nutrition, and the scoop on water intake to the real deal on intermittent fasting, this episode is packed with actionable insights. And yes, we even talk about navigating the fast-food menu healthily!

Don't miss out on Julie's wisdom on dieting without the mental battles and how to indulge sensibly. For all this plus Julie's relaxation secrets and how to get her personalized coaching, plug in to episode 165 and let's get energized!

Links to check out:

https://www.advocare.com/home/?D=04033735
https://www.youtube.com/watch?v=5YNmNd2ncw0
https://crowdfundingnerds.com/episode123/

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Are you tired of sifting through a sea of so-called Kickstarter gurus and marketing gimmicks? Want to know how to spot the real deal? In episode 164 of Crowdfunding Nerds, your trusty hosts Andrew and Sean are on a mission to debunk the fakes!

We're diving deep into the world of self-proclaimed experts and teaching you how to separate fact from fiction. Ever wondered why being number one on YouTube doesn't always mean you're getting the best advice? We've got the inside scoop on algorithms and user intent that you won't want to miss.

With our combined expertise from Next Level Web and Lowen Games, we're giving you the lowdown on why building a community trumps quick-fix marketing ploys every time. Plus, hear our take on why pre-pledge incentives might just be a one-way ticket to losing your audience's trust.

Join us as we explore the essentials of crafting a crowdfunding campaign that's built on integrity, transparency, and real relationships. Say goodbye to empty promises and hello to long-term success. Tune in to Crowdfunding Nerds episode 164 for a no-nonsense guide to navigating the crowdfunding cosmos!

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Hey there, fellow crowdfunding aficionados! Are you ready to unlock the secret sauce to turning those clicks into cash? In episode 163 of the Crowdfunding Nerds podcast, your host Andrew, with the brilliant minds of Sean and Jacob, dives deep into the mysterious world of perceived value. Ever wonder why that top-notch product isn't flying off the virtual shelves?

We're peeling back the layers on a real-life conundrum where a $99 gem just isn't dazzling the masses. Spoiler alert: It's not about the price tag; it's about the sparkle—or lack thereof—in your customer's eyes. We're talking the nitty-gritty of price elasticity, true value vs. perceived value, and the marketing magic that can transform browsers into buyers.

From the power of playthrough videos to the art of the perfect bundle deal, get ready for a treasure trove of strategies to skyrocket that perceived value and make your product the belle of the crowdfunding ball.

Tune in to episode 163, grab your notepad, and let's turn that "meh" into "must-have" together! #CrowdfundingNerds #PerceivedValue #MarketingMagic

Links to check out:

https://crowdfundingnerds.com/episode61/
https://crowdfundingnerds.com/episode62/

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Welcome to "Crowdfunding Nerds" episode 162! Ever wondered about the difference between marketing and advertising? Or how to avoid being "that" sleazy salesperson? Join hosts Andrew and Sean as they delve into these intriguing topics.

This episode is a treasure trove of marketing insights, from understanding customer behavior to crafting targeted messaging and recognizing a marketing agency's limitations. We also tackle the delicate balance between expanding client base while maintaining service quality.

We pull back the curtain on some of the less savory aspects of our industry, but don't worry, we're here to illuminate these shadowy corners with honesty and transparency. We wrap up with advice on ethical sales practices, emphasizing the importance of having the customers' best interests at heart.

So, ready for a deep dive into the world of marketing? Tune in and let's get started!

Episode Timestamps:

00:01 - Introduction

00:35 - Meet the Hosts

01:00 - Advertising vs Marketing

02:44 - Case Study: Old Marketing vs New Agency

06:54 - Benefits of Specialization in Marketing

10:01 - Implementation Before Marketing

15:01 - Targeted Marketing & Customer Demographic Analysis

24:27 - Customized Marketing Messages

31:18 - Capacity vs Quality of Service

35:01 - Evading the Sleaziness Stereotype in Marketing

40:01 - Distinguishing Advertising and Marketing

49:01 - Genuine Advice & Avoiding Forced Sales

1:00:01 - Maintaining Ethical Sales Practices

1:01:13 - Importance of Sincerity in Sales.

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Welcome to Crowdfunding Nerds Episode 161! Ever wondered about the art of setting and achieving realistic goals? Your hosts, Andrew and Sean, are here to delve deep into this topic. We'll discuss why goal setting is crucial, how it enhances productivity, and its role in improving the quality of life. You'll hear personal stories about setting meaningful goals, overcoming challenges, and even dealing with failures.

Learn how to make your goals specific and measurable, and how they can bring value to your life. Hear Andrew's personal journey of setting goals to improve his family life and how he learned to forgive himself for any setbacks. Finally, we'll explore the concept of time-bound goals and micro goals, with Andrew sharing his experience developing a board game.

Ready to become a master goal-setter? Tune in now!

Links to check out:

Choking on aspirations - https://www.youtube.com/watch?v=LLCQ-5uJ78g

Kickstarter Mental Health: What You Need To Know & How To Prepare
- https://crowdfundingnerds.com/episode9/

The Ultimate Crowdfunding Reading List – Part 1 - https://crowdfundingnerds.com/episode57/

Chapters:
00:01 Introduction to goal setting
02:26 Importance of goal setting, personal experiences
03:29 Approach towards failure in achieving goals
07:03 Making goals specific and measurable with examples
16:26 Andrew's journey in goal setting: the need for self-forgiveness
39:26 The concept of time-bound goals and micro goals: Andrew's board game experience.

Goal Identifier
List 3 of the most meaningful things you have learnt since last year:
1.
2.
3.

Think of 3 things you are really good at. If you were to become the best in
the world at these three things what would they be?
1.
2.
3.

List your top 6 values, i.e the reasons behind your life choices:
1.
2.
3.
4.
5.
6.

List 6 things you would do if you had $10 million in your bank account:
1.
2.
3.
4.
5.
6.

Setting 6 month goals

Your goals must have three essential elements.
They must be:
1. Specific
2. Achievable
3. Have Time Limits
You will now define your 6 month goals.

List 6 goals you hope to achieve in the next 6 months:
1.
2.
3.
4.
5.
6.

Now list 3 goals for the next 90 days.
These must be associated with the goals previously listed:
1.
2.
3.

Month #1
List 3 things you are going to focus on for the first month
to achieve these goals:
1.
2.
3.

Month #2
What 3 things would you then focus on in the second month?
1.
2.
3.

Month #3
Now list 3 more things you would focus on for the third and last month:
1.
2.
3.

What are your top 6 reasons for achieving these goals?
1.
2.
3.
4.
5.
6.

Now pick 3 of these reasons that mean the most to you:
1.
2.
3.

The three goals above are your 6 month goals

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Welcome to Crowdfunding Nerds, episode 160! This is Andrew, your host, and joining me today is Sean. Ever wondered how to optimize your productivity while staying sane? Well, we're here to discuss just that – the importance of taking breaks for peak productivity.

We're not just talking about work, but also the power of intentional rest. We'll share our personal experiences and strategies on how to make the most of your time. Listen as I discuss the value of play and purposeful rest, while Sean emphasizes the need for discipline and setting boundaries.

We'll also delve into how breaks can reboot your productivity and how to return to work with renewed focus. Discover how clear goal-setting, regular reviews, and mindful time management can boost your productivity.

Struggling with tech distractions? We'll share strategies to manage your time better, like scheduled breaks, digital curfews, and task-focused work hours. Plus, learn about the benefits of accountability partners and community support.

So, get ready to balance work and rest for an optimal crowdfunding journey!

Links to check out:

Episode 159 (Setting goals among other things): https://crowdfundingnerds.com/episode159/

Episode 150 (Embracing change): https://crowdfundingnerds.com/episode150

Chapters:
00:00 Introduction
06:30 The Power of Taking Breaks
10:20 Play and Intentional Rest
16:40 Discipline and Setting Boundaries
23:10 Breaks for a Productivity Reboot
28:00 Goal-Setting and Time Management
33:20 Managing Tech Distractions
37:30 Strategies for Better Time Management
44:00 The Role of Accountability Partners and Community Support
52:20 Conclusion and Key Takeaways

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Welcome, fellow crowdfunding enthusiasts! Are you ready to tackle complacency? In episode 159 of Crowdfunding Nerds, Andrew and Sean are back to help you stay ahead of the game. We start with some casual banter, then dive into the dangers of complacency in Kickstarter campaigns. We also share our New Year's resolutions and discuss how to avoid the pitfalls of complacency.

We share personal stories of overcoming complacency, emphasize the importance of gratitude, and warn about the illusion of eternal success. Learn about the importance of innovation, goal setting, and contingency planning.

We highlight the dangers of underestimating customer engagement, overstretching yourself, and unhealthy comparisons. We underline the power of communication and the necessity of seeking audience feedback.

We remind you that no company is too big to fail and that each Kickstarter campaign should be treated uniquely. Finally, we discuss the importance of continuous learning and wrap up with some valuable resources.

Join us, let's overcome complacency together!

Show Chapters:

00:01 - Banter Beginnings

00:15 - Complacency in Kickstarter Games

01:35 - New Year's Resolutions Discussion

08:07 - Tackling Complacency in Crowdfunding

13:25 - Personal Anti-Complacency Stories

17:28 - Importance of Gratitude

18:19 - Illusions of Indefinite Success

19:28 - Emphasizing Innovation and Adaptation

25:46 - Forms of Complacency in Business

28:47 - Dangers of Overexpansion

31:20 - The Peril of Comparison

33:55 - The Power of Communication

34:16 - Audience Feedback and Game Innovation

45:56 - No Company is Too Big to Fail

46:15 - Treating Each Kickstarter Campaign Uniquely

49:38 - The Power of Continuous Learning

51:18 - Episode Wrap-up and Resource Sharing

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Welcome, fellow Crowdfunding Nerds, to a crystal-ball-gazing session in Episode 158! Your hosts, Andrew and Sean, along with guest Rick, delve into the future of board games and crowdfunding. We jest, debate, and ponder on everything from China's manufacturing scenario to the rising costs for creators. Yet, we remain hopeful as we foresee an increase in backer numbers.

We envision a future where games are compact, streamlined, and focused on solo play. We also predict the rise of Game Found, potentially overtaking Kickstarter. The AI debate gets heated as Andrew and Rick share contrasting views. We also touch upon Kickstarter's fee changes, the surge in religious-themed board games, and the use of Twitch for promotions.

Reflecting on 2023, we express gratitude for the success of Deliverance and the birth of Andrew's son. We invite your feedback and look forward to another successful year in crowdfunding.

Join us in this exciting journey!

Links to check out:

https://crowdfundingnerds.com/episode104/
https://www.augmentedarcana.com/
https://crowdfundingnerds.com/episode102/

Chapters

00:00 Introduction

12:32 China's Manufacturing and Costs for Creators

22:04 Game Design and Solo Play Trend

36:19 Game Found Vs Kickstarter

48:38 AI in Board Games

1:22:22 Kickstarter's fee changes, religious-themed board games, Twitch promotion

1:44:46 Reflection on 2023 and Conclusion

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Welcome to the wild ride that is episode #157 of Crowdfunding Nerds! Ever wondered what links sharks, ice cream, World of Warcraft, and marketing? Prepare to be enlightened. Your hosts, Andrew, Sean, and our special guest, Rick, will take you on a journey that melds humor, curiosity, and invaluable insights.

We'll dive into a unique blend of marketing strategies, examined through a scientific lens that promises to revolutionize your approach. We navigate the thrilling world of trading card games, explore the legal labyrinth surrounding game creators, and delve into the importance of community engagement.

Sean will guide us through the crucial aspect of accurate data interpretation, while Andrew shares his vision for the future of his game 'Deliverance.' As we near the end, we'll discuss the importance of persistence and the art of ignoring trolls. So buckle up, and let's get nerdy!

Links to check out:

Affirming-the-Consequent: https://www.logicallyfallacious.com/logicalfallacies/Affirming-the-Consequent
Deliverance on BGG: https://boardgamegeek.com/boardgame/273814/deliverance
Royal Road: https://www.royalroad.com/
The Scientific Method: https://www.sciencebuddies.org/science-fair-projects/science-fair/steps-of-the-scientific-method

Timestamps:
- 00:01: Sharks, Ice Cream & World of Warcraft
- 00:40: Dragon Ball Z & Marketing Levels
- 00:49: Introductions & SEO Expertise
- 01:18: Scientific Method in Marketing
- 02:04: Trading Card Game Market
- 08:26: Deliverance's Popularity & Community Engagement
- 16:04: Data Interpretation in Scientific Research
- 21:42: Applying the Scientific Method to Marketing
- 35:06: Avoiding Over-Analysis in Marketing
- 39:06: Understanding Customer Behavior
- 48:06: Deliverance: Kickstarter Strategy
- 51:19: Persistence in the Creator's Journey
- 59:58: Ignoring the Trolls
- 1:07:17: Conclusion & Farewell Wishes

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Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/

https://www.youtube.com/watch?v=7EZu9NoWV5k

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

Join us on this exciting journey and discover the secrets to crowdfunding success!

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Welcome to the 155th episode of Crowdfunding Nerds! Ever wondered how World War Two propaganda, the Bavarian Illuminati, and humor can boost your crowdfunding campaign? Join hosts Sean and Jacob as they delve into these fascinating connections. We also introduce Jacob, our Facebook ads guru, to discuss the power of different ad types.

Discover why Facebook Ads are a game-changer for pre-marketing campaigns and how Instagram can help you capture attention. We also explore the magic of humor in marketing and how witty headlines can give your campaign the edge.

Learn about the power of targeted advertising and how thinking outside the box can help you reach untapped audiences. We also discuss how to leverage your product's uniqueness and the effectiveness of themed headlines and emojis to grab attention.

We dive into the concept of using mysteries to engage potential backers, and caution against gimmicks, emphasizing the need for genuine engagement. Finally, we wrap up with some words of encouragement for your crowdfunding journey.

Chapter timestamps:
00:01 Introduction
00:30 Meet the Facebook Ads Expert
03:00 The Power of Facebook Ads
16:00 Humor in Marketing
19:00 The Magic of Targeted Advertising
22:00 Leveraging Product Uniqueness
32:00 Engaging with Mysteries
36:00 Genuine Engagement vs. Gimmicks
42:27 Wrap Up

Join us on Crowdfunding Nerds, where we help turn your campaign dreams into reality!

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Welcome to episode 154 of Crowdfunding Nerds! I'm your host, Sean, flying solo today while Andrew and the rest of the team enjoy a post-Thanksgiving break. Ever felt weird on the internet? Well, according to Felicia Day, "You're Never Weird on the Internet". In today's episode, we delve deep into her book, uncovering the journey of her creation, "The Guild", and the early adoption of the internet in her family, influenced by her military grandfather.

We'll explore the four productivity principles she shares, and learn how to create low-budget films that still wow the audience. We'll also discuss the art of marketing, using the unique approach of "The Guild" as a case study. And for those of you wondering about Facebook ads, there's a little something for you too.

So buckle up and let's get nerdy!

Links to the books mentioned in this episode:

https://www.amazon.com/Youre-Never-Weird-Internet-Almost/dp/147678566X
https://www.amazon.com/Surveillance-Valley/dp/1785785710

Chapter Timestamps:

00:00 Intro & Book Discussion: "You're Never Weird on the Internet"
0:45 Facebook Ads
0:51 Solo Episode Announcement
2:17 Early Internet Adoption & "Surveillance Valley"
4:00 The Formation of "The Guild"
4:39 Military Influence in Internet Adoption
6:18 Four Principles of Productivity
9:05 Creating Low-Budget Films
12:50 Marketing: "The Guild"
15:00 YouTube Funding & The Success of Geek and Sundry
19:05 Business Advice from the Book

You're Never Weird on the Internet (Almost): A Memoir

Surveillance Valley: The Secret Military History of the Internet

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Ever wondered how to safeguard your crowdfunding campaign from cybersecurity threats? Curious about the tactics hackers use to target unsuspecting victims? In episode 153 of the Crowdfunding Nerds podcast, we dive headfirst into this digital minefield.

With Andrew away, Jacob (our Facebook ad guru) and Sean step in as the Qui-Gon Jinn and Obi-Wan Kenobi of cybersecurity. We expose a real-world data breach and unravel the fear and urgency tactics used by cyber attackers. Learn how to fortify your defense with multi-factor authentication, strong passwords, and by changing those pesky default router passwords.

We also navigate the murky waters of zero-day attacks and malware-infected USB devices, stressing the necessity of software updates. Discover privacy-oriented tools like Librem laptops, VPNs, and DNS-based security tools, and the importance of end-to-end encryption with apps like SimpleX and Session.

Join us as we summarize key takeaways to protect your crowdfunding campaign and online presence from the relentless claws of hackers. So, ready to ride the cyber wave?

Links to check out:

https://cointelegraph.com/news/monero-community-wallet-loses-all-funds-after-attackhttps://ccs.getmonero.org/
https://mullvad.net/
https://usbkill.com/
https://youtu.be/3hbuhFwFsDU?feature=shared
https://www.qubes-os.org/
https://librem.one/
https://getsession.org/
https://simplex.chat/
https://nextdns.io/
https://www.theverge.com/2017/11/10/16632724/scam-chatbot-ai-email-rescam-netsafe
https://www.youtube.com/watch?v=jPajqAJWiNA

Episode Breakdown:
00:01 Cybersecurity & Privacy Importance
00:43 Meet the Hosts
01:04 Privacy in Crowdfunding & Real-World Data Breach
04:02 Cybersecurity Threats & Hacker Tactics
15:13 Securing Your Router & Avoiding Social Engineering
23:40 Phishing Attacks & Effective Security Tools
27:57 Zero-Day Attacks, USB Killers, & Encrypted Apps
38:00 Recap: Safeguarding Your Campaign & Personal Data

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Welcome, crowdfunding enthusiasts! I'm your host, Andrew, joined by my co-host Sean, for Episode 152 of the Crowdfunding Nerds podcast. Ever wondered about the secret recipe for a perfect crowdfunding email pitch? Curious about how to handle criticism while maintaining your sanity? Interested in optimizing your Kickstarter campaign pages? We've got you covered!

Join us as we take a trip down memory lane, recapping episodes 6-10 of our podcast journey. We'll revisit the golden nuggets of wisdom from these episodes, discussing organic marketing, email personalization, Facebook ad effectiveness, and more. Expect to hear about our experiences with guest Gabe Barrett, our lessons learned from three years in crowdfunding, and our strategies for dealing with toxic backers and comments.

Finally, for those of you planning to sell your game on Amazon, we'll share crucial insights on preparing your infrastructure and optimizing your product listings. So, buckle up and let's dive into the exciting world of crowdfunding!

Episodes in review:
https://crowdfundingnerds.com/episode6/
https://crowdfundingnerds.com/episode7
https://crowdfundingnerds.com/episode8
https://crowdfundingnerds.com/episode9
https://crowdfundingnerds.com/episode10

Cold Email Article: https://crowdfundingnerds.com/email-cold-calling/

Organic Board Game Marketing: https://boardgamedesignlab.com/how-to-market-a-board-game-part-1-with-andrew-lowen/

Deliverance New Website Redesign: https://playdeliverance.com

Timestamps:
0:01 Introduction and Overview
0:29 Lightning Bolt, Facebook Ads
1:17 Key Takeaways from Past Episodes
2:03 Episode 6: Marketing with Gabe Barrett
3:53 Episode 6 Continued: Email Cold Calling and Personalization
5:43 Episode 7: Are Your Facebook Ads Effective?
8:35 Episode 8: Lessons Learned from Crowdfunding
13:40 Episode 9: Focusing on Mental Health
19:38 Episode 10: Maximizing Your Kickstarter Page's Impact
27:03 Recap and Takeaways
34:43 Selling on Amazon and Infrastructure Preparation
39:49 Website Sales and Improvement
47:07 Wrap Up and Closing Remarks

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

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Welcome back to Crowdfunding Nerds, episode 151! Today we're thrilled to have Joe Slack with us. Ever wondered what makes a board game irresistible? It's all about the 'table presence'! In this episode, we delve into the key elements that contribute to a game's allure, such as color, unique components, and physical presence on the table. We also emphasize the importance of player feedback in shaping the game and creating an immersive experience.

Throughout the episode, we highlight games that nailed 'table presence,' like Dark Tower and Fireball Island, and discuss how they balance attractive setups with solid mechanics. We wrap up by discussing the impact of playtesting and how the physical table can influence the game's experience. So, ready to dive deep into the world of board games?

Podcast chapters:
00:01 – Exploring the Concept of Table Presence
20:13 – Games that Excel in Table Presence
35:00 – The Impact of Playtesting and Physical Table on Gaming Experience.

Links to games and episodes mentioned:

Mayan Curse

How To Launch Your Second Kickstarter Project With Joe Slack

Listen To Joe Slack Before Launching Your Second Kickstarter

SOURCE & Timestrike

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

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Welcome to Crowdfunding Nerds' milestone 150th episode! It's your hosts, Andrew and Sean, and we're diving deep into the world of change. Ever felt daunted by change? Or are you someone who thrives on it? Join us as we navigate the choppy waters of change in life and business.

We kick off by celebrating this landmark episode and expressing our gratitude to you, our listeners. Then, we plunge into the importance of embracing change, drawing on examples from business history, and discussing the role of constant learning.

We explore how humility can help us embrace change, highlighting the value of diverse perspectives and critical thinking. We also emphasize the importance of expanding our knowledge base and applying what we learn, rather than just passively consuming information.

Finally, we announce a change in our podcast format, aiming to provide clearer introductions and focusing on the topic at hand. Tune in as we dissect, analyze, and understand what it takes to navigate, implement, and win at change.

The Ultimate Crowdfunding Reading List – Part 1: https://crowdfundingnerds.com/episode57

The Ultimate Crowdfunding Reading List – Part 2: https://crowdfundingnerds.com/episode58

Radlands Shelfside Review: https://www.youtube.com/watch?v=oFQRH3vj6x4

Dan Boe, Interview With A Sales Master – Part 1: https://crowdfundingnerds.com/episode61

Dan Boe, Interview With A Sales Master – Part 2: https://crowdfundingnerds.com/episode62

Chapters:
00:00 Introduction
04:30 Embracing Change
15:20 Humility and Change
25:50 Expanding Knowledge Base
38:40 Changing the Podcast Format
48:50 Conclusion

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Welcome to episode 149 of the Crowdfunding Nerds podcast! I’m your host, Andrew, along with my co-host, Sean. Ever wondered how to pivot when unforeseen issues arise in your crowdfunding campaign? Well, you're in the right place. We kick off by sharing the purpose of our podcast, and then dive into a real-life case study about a client who had to change their pre-launch marketing strategy.

We discuss the importance of setting realistic expectations and not assuming that everything will go smoothly. We delve into benchmarks and standards in our marketing strategies. Then, we highlight a dangerous assumption that Kickstarter creators should avoid - thinking that marketing efforts will always lead to instant success.

We explore the importance of giving yourself enough time to set up your marketing efforts, especially with Facebook ads. We then discuss the concept of pivoting when faced with obstacles and finally, we share advice on how to stay focused and positive during challenges.

So, are you ready to navigate the unexpected twists and turns of the crowdfunding world? Let's dive in!

CHAPTERS:
1. 01:23 Introduction
2. 01:44 Case Study: Pivoting in Marketing
3. 02:50 Setting Realistic Expectations
4. 06:37 Marketing Benchmarks
5. 11:28 Avoiding Dangerous Assumptions
6. 19:34 Timing and Facebook Ads
7. 31:35 The Art of Pivoting
8. 36:27 Staying Focused and Positive
9. 46:09 Conclusion and Invitation to the Crowdfunding Nerds Community

Join the Crowdfunding Nerds Community on Facebook: https://www.facebook.com/groups/crowdfundingnerds

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Marketing specialist Ben O’Brien of Curve Games joins the Crowdfunding Nerds to discuss transitioning from the board game industry to the video game industry, alongside crafting engaging crowdfunding campaign pages.

00:01:19 – Some Board Games Make Great Video Games
00:09:47 – It’s Harder To Make A Video Game Into A Board Game
00:19:28 – Kickstarter Vs Steam
00:28:39 – Total War: Rome & Homeworld Campaign Page Breakdown
00:43:45 – Campaign Page Template

Curve Games - https://curvegames.com/

EGX Convention - https://www.egx.net/london/en-gb.html

What Matters Most To Backers On Your Kickstarter Page - https://crowdfundingnerds.com/episode10/

Total War: Rome The Board Game - https://gamefound.com/en/projects/psc-games/total-war-rome-the-board-game

Homeworld: Fleet Command - https://gamefound.com/en/projects/modiphius/homeworld-fleet-command

From Space - https://store.steampowered.com/app/1502190/From_Space/

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The advertising manager of BoardGameGeek (BGG) Chad Krizan joins the Crowdfunding Nerds to talk about all the options available to publishers seeking to promote their games on their site and in their emails.

00:01:24 – Who Is Chad Krizan?
00:05:54 – The Evolution of BoardGameGeek Advertising
00:09:36 – BoardGameGeek Contests
00:12:37 – BoardGameGeek Add-Ons
00:16:07 – Crafting Good BoardGameGeek Display Ads
00:29:01 - How BoardGameGeek Rotates Ads
00:31:16 – The Traffic & Email Open Rates of BoardGameGeek
00:33:20 – Region Targeting
00:34:39 – Questions To Consider Before Using BoardGameGeek Ads
00:38:24 – Long Term Advertising Campaigns
00:41:58 – GIF Files In Banner Ads?
00:43:21 – BoardGameGeek User Experience & Ad Blockers
00:45:19 – Targeting Ads Via Demographics & Interests
00:51:32 – BoardGameGeek Video Advertisements
00:53:13 – BoardGameGeek Email Marketing
00:58:19 – Final Advice

Shownotes
Geek Advertising - https://advertising.boardgamegeek.com/

Puzzle Bomb - https://puzzlebomb.com/

If You Want CFN To Run Your BGG Ads - https://crowdfundingnerds.com/question/

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The Crowdfunding Nerds revisit the first five episodes of the podcast to talk about key elements and industry updates since recording them.

00:01:51 – Episode 1 Rewind
00:10:43 – Episode 2 Rewind
00:17:45 – Episode 3 Rewind
00:25:33 – Episode 4 Rewind
00:30:39 – Episode 5 Rewind

Shownotes

Episode 1 - https://crowdfundingnerds.com/episode1/

Episode 2 - https://crowdfundingnerds.com/episode2/

Episode 3 - https://crowdfundingnerds.com/episode3/

Episode 4 - https://crowdfundingnerds.com/episode4/

Episode 5 - https://crowdfundingnerds.com/episode1/

Kickstarter Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

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On this episode the Crowdfunding Nerds discuss the importance of hiring the right people while using Valve as a case study for business productivity.

00:01:51 – How Jacob & Andrew First Connected
00:07:58 – How We Hired Jacob
00:13:37 – The Crowdfunding Nerd Philosophy Of Hiring
00:15:52 – Leveraging Employee Past Experience
00:19:39 – Valve As A Case Study
00:27:26 – Being Customer Focused
00:29:35 – Understand Your Own Weaknesses Or Deficiencies
00:39:07 – Overtime Is A Sign Of Being Unproductive
00:48:08 – Your Environment Can Impact Your Productivity
00:51:55 – Four Ways To Measure Employee Output

Gravity Forms - https://www.gravityforms.com/

Hands On Originals - https://outfitters.handsonoriginals.com/

Valve Playtesting - https://www.youtube.com/watch?v=9Yomqk0C6kE

Valve new Employee Handbook - https://steamcdn-a.akamaihd.net/apps/valve/Valve_NewEmployeeHandbook.pdf

Dan Boe Part 1 - https://crowdfundingnerds.com/episode61/

Dan Boe Part 2 - https://crowdfundingnerds.com/episode62/

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David Finn of Bridge Distribution & Fulfilment joins the Crowdfunding Nerds for a second episode discussing pledge discounts and issues with distribution that publishers should know about.

00:00:43 – Charging The Right Price For Your Pledges
00:07:26 – How To Ship Neoprene Mats
00:10:39 – Things Publishers Need To Let Their Distributors Know
00:15:24 – Trusting Your Partners
00:18:31 – Distribution & Selling
00:29:14 – The Problem Amazon Has Created

David Finn Interview Part 1 - https://crowdfundingnerds.com/episode143/

Bridge Distribution & Fulfilment – https://bridgedist.com/

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David Finn of Bridge Distribution & Fulfilment shares his insights with the Crowdfunding Nerds about Kickstarter Tabletop Game shipping.

00:02:10 – Who Is David Finn

00:03:51 – How Was Distribution Impacted in 2020-2021?

00:09:48 – Giga-Bites Cafe

00:12:40 – How Andrew and David Connected

00:18:02 – Understanding Tracking Labels

00:24:18 – Directing Backer Excitement

00:31:05 – Three Types of Community Trolls

00:33:32 – Handling Unrealistic Expectations of Backers

00:37:48 – Charging Backers VAT

00:41:31 – The Danger of Pledge Discounts

Bridge Distribution & Fulfilment - https://bridgedist.com/

Giga-Bites Cafe - https://giga-bitescafe.com/

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Scott Pease of Snap Ships Tactics, Tony Hawk's Pro Skater, and Guitar Hero fame joins the Crowdfunding Nerds to talk about setting backer expectations for tabletop fulfilment.

00:01:41 – How Long Does Fulfilment Take?
00:06:43 – What To Do When Backers Freak Out
00:10:43 – Lots of SKUs Can Slow Things Down
00:11:37 – Differences Between Tabletop & Video Game Fulfilment
00:16:17 – Setting Deadlines
00:27:39 – The Importance of Frequent Communication
00:34:00 – What To Do After Fulfilment

Shownotes

Snap Ships Tactics - https://www.snapshipstactics.com/

Bridge Distribution & Fulfilment - https://bridgedist.com/

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Alternate title: Making Your Game Undeniably Great. Matthew Meeple joins The Crowdfunding Nerds to talk about the virtuous cycle of board game marketing, the challenges of game development iterations, and making your project "undeniable."

00:02:11 – Who Is Matthew & What Is Ascendancy? 00:06:28 – How Ascendancy Was Made 00:09:12 – Understanding The ‘Feeling’ Players Have 00:13:22 – Impostor Syndrome 00:15:52 – The Pain Of Making Your Game Good 00:20:28 – The Game Only YOU Can Make 00:22:54 – Marketing Ascendancy 00:41:53 – Final Advice To Game Designers & Publishers

Ascendancy Kickstarter - https://www.kickstarter.com/projects/matthewmeeple/ascendancy-0?ref=4q4czu

[Podcast] The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/

[Article] The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

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The Crowdfunding Nerds breakdown the post-campaign sales strategy for Deliverance and the goal of building demand for an expansion and re-print Kickstarter campaign through controlled scarcity.

00:02:44 – Post-Campaign Influencer Strategy 00:11:25 – Leveraging The Excitement of Your Community 00:13:37 – Creating Demand For Your Game 00:31:56 – Community Game Development 00:35:46 – Expanding The Sphere of Influencer Marketing 00:40:37 – The Importance of Diligence

Shownotes:

One Stop Co-Op Shop Podcast - https://open.spotify.com/episode/1Lwv73d54uuu7DMbIycy1B?si=e1csVOATSEC9eRdAXUVStA

Planet Unknown Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

Diagnosing Underperforming Crowdfunding Campaigns With Marco Pecota - https://crowdfundingnerds.com/episode139/

TF2 Community Update - https://wiki.teamfortress.com/wiki/Versus_Saxton_Hale

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

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Marco Pecota of Raybox Games joins the Crowdfunding Nerds to discuss the underperformance of a crowdfunding campaign with a proven IP. Timestamps: 00:02:21 – Marco’s Expectations 00:04:31 – Email Open Rates? 00:04:52 – Pledge Levels Comparison 00:08:18 – Issues With Cash Flow 00:11:04 – Thinking About Post-Campaign Sales 00:14:33 – Challenges of Selling Heavy Strategy Games 00:15:16 – Conflicting Crowdfunding Campaigns & Releases 00:18:41 – Why Warhammer 40K Was Created 00:20:17 – Don’t Compete With Well Established Brands 00:23:24 – What Marco Would Do Differently 00:27:35 – Backer Perception of Premium Add-Ons 00:35:59 – Running A Tabletop Company Takes Time 00:41:41 – Last Advice Shownotes: First Campaign: Escape From Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z Second Campaign: Escape From Projekt Riese - https://www.kickstarter.com/projects/legionsofsteel/escape-from-projekt-riese Zombie Tango Oscar – Insiders - https://www.facebook.com/groups/165197702028508

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Brendan McCaskell of Open Owl Studios (formally OOMM Games) joins the Crowdfunding Nerds to talk about marketing Stonesaga and Mythwind while presenting a neat way for publishers to connect with retailers.

00:02:40- Brendan McCaskell Intro 00:05:53– Bringing Your Audience From Project To Project 00:07:47 – Developing Your Business Around Customer Needs 00:12:51– Marketing Stonesaga 00:19:24 – Product Market Testing – How To Make Games That Sell 00:25:56 – Why Rebrand? 00:27:41 – How Board Game Distribution Works 00:34:58 – What Problems Does FLGstore Solve?

Shownotes

Stonesaga Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/stonesaga Mythwind Kickstarter - https://www.kickstarter.com/projects/mccaskellgames/mythwind Stars Of Akarios 1.5 - https://gamefound.com/projects/oomm-games/stars-of-akarios-new-content Black Magic Inserts - https://blackmagicinserts.com/ Kagan Productions - https://kaganproductions.com/ Open Owl Studios - https://www.openowlstudios.com/ FLGstore - https://flgstore.com/ Connect With Brendan on Facebook - https://www.facebook.com/bmccaskell

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The Crowdfunding Nerds are joined by Julie Lowen to discuss mentorship and the principles of businesses that thrive.

00:04:35 – Serving Everyone With Excellence 00:06:51 – Starting A Home Business 00:10:39 – Passion In What You Do 00:14:06 – Don’t Lose Sight Of Your Mission 00:15:37 – The Importance of Analyzing Customer Needs 00:20:01 – Making Life Fun 00:23:31 – The Foundation of Business Is Strong Relationships 00:26:13 – Business Must Make Money – You Need A Plan 00:29:13 – How To Get A Big Break 00:36:11 – Growing Your Mission 00:46:20 – Don’t Demotivate People

Shownotes

Children’s Paradise - https://childrensparadise.com/

Interviewing Andrew’s Sister - https://crowdfundingnerds.com/episode59

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The Crowdfunding Nerds are joined by Adam Rehberg of Adam’s Apple Games to discuss marketing Planet Unknown.

00:03:29 – How Crowdfunding Nerds Started Working On Planet Unknown 00:04:25 – The Baby Project 00:06:42 – Understanding Campaign Momentum 00:07:33 – The Impact of Board Game Influencers On Campaigns 00:11:45 – Getting A 30 Foot Booth 00:13:46 – Supermoon 00:17:22 – Using Cover Art In Game Design 00:24:32 – Inspirations For Planet Unknown 00:27:40 – Your Game Has To Stand On Its Own 00:35:42 – How Many Games To Print? 00:40:17 – Why Gamefound Over Kickstarter? 00:44:31 – StretchPay

Brewin' USA Kickstarter - https://www.kickstarter.com/projects/adamsapplegames/brewin-usa

Rahdo Previews Planet Unknown - https://youtu.be/s3b3ICKsnvw

Machi Koro Board Game - https://boardgamegeek.com/boardgame/143884/machi-koro

The Isle of Cats Board Game - https://boardgamegeek.com/boardgame/281259/isle-cats

Michael Raftopoulos' Company, M.O.B. Vanguard: https://mobvanguard.com/

Planet Unknown: Supermoon - https://gamefound.com/projects/adams-apple-games/planet-unknown-supermoon-expansion-and-deluxe-edition-reprint

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Samuel Steele, of Tabletop Hub joins the Crowdfunding Nerds on a part 2 episode to talk about YouTube content strategy and paid reviews.

00:01:34 – YouTube Trends? 00:05:38 – YouTube Content Creation Cheat Sheet 00:08:44 – Start Small & Always Test 00:13:59 – Understanding Why People Watch YouTube 00:19:26 – Think About Creating Events To Market Your Game 00:22:43 – Is It Ok To Be Paid For A Review? 00:26:44 – Challenges Of Paid Content On YouTube 00:33:15 – The Bias Of Game Coverage 00:37:16 – They Are Only Opinions After All

Part 1 - https://crowdfundingnerds.com/episode134/ Crystallizing Public Opinion, by Edward L. Bernays - https://www.gutenberg.org/files/61364/61364-h/61364-h.htm Play On Tabletop YouTube - https://www.youtube.com/@PlayOnTabletop Miniac YouTube - https://www.youtube.com/@Miniac Should You Back It? YouTube - https://www.youtube.com/@shouldyoubackit Tabletop Hub YouTube - https://www.youtube.com/@TabletopHub Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds/

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We discuss red flags of Kickstarter and Gamefound pages with Samuel Steele of Tabletop Hub and Should You Back It.

00:05:03 - Red Flags of A Campaign 00:06:28 – Need Notable Reviewers? 00:08:23 – Optimizing The Page For Mobile 00:10:50 – Optimizing Web Images 00:16:00 – Is A First Time Creator A Red Flag? 00:25:30 – What To Include In The Risks & Challenges Section 00:31:09 – Picking Content To Cover For YouTube Videos

Tabletop Hub - https://www.youtube.com/@TabletopHub

Should You Back It - https://www.youtube.com/@shouldyoubackit

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/

ShelfClutter - https://www.youtube.com/@ShelfClutter

Tabletop Analytics - https://www.tabletopanalytics.com/

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Rosemary Litoff joins the Crowdfunding Nerds to expound the necessity of building customer relationships for business success.

00:01:22 – Who Is Rosemary Litoff 00:06:33 – The Used Car Salesman 00:08:56 – Understanding Your Customers Desires 00:10:40 – Marketing Has Changed 00:13:07 – Transaction Vs Relationship 00:17:03 – Mind Vs Emotion 00:19:16 – Tribal Marketing 00:28:06 – The Importance Of Building Trust 00:32:49 – Business As Caring For People 00:36:42 – Tips On Building Client Relationships

Rosemary Litoff LinkedIn - https://www.linkedin.com/in/rosemarie-litoff-785a596

C2 Financial - https://www.c2financialcorp.com/RLitoff

The Time Machine, H. G. Wells - https://en.wikipedia.org/wiki/The_Time_Machine

Paul M. Mazur Quote - https://quoteinvestigator.com/2021/01/21/desires/

CFN Course - https://crowdfundingnerds.com/course

View Details

The Crowdfunding Nerds discuss what causes work-life imbalance and what you can do to bring things back to normality.

00:02:38 – Defining Work Life Balance 00:05:54 – You Can’t Do It All 00:09:56 – Enduring Difficult Times 00:11:48 – Benefits Of Planning In Advance 00:14:15 – The Power of Hope & Love 00:22:36 – Care About Future You 00:24:48 – Importance of Play Time 00:26:58 – Don’t Waste Hardships 00:30:36 – Find Work That Suits Your Personality 00:41:05 – The Importance of Efficient Systems

Shownotes

Work-Life Balance For Kickstarter Board Games With Chip Cole - https://crowdfundingnerds.com/episode16

Richard Uses Trello - https://trello.com/

Power of Hope - Curt Richter Swimming Rat Experiment - https://www.vailhealthbh.org/about/news/wolfington-the-power-of-hope

Rape of The Mind - https://www.amazon.com/Rape-Mind-Psychology-Menticide-Brainwashing

The 4-Hour Work Week - https://www.amazon.com/4-Hour-Work-Week-Anywhere-2008-04-03/dp/B01K94RC0M/ref=sr_1_4?keywords=4+hour+work+week

Hungry Rats Experiment - https://youtu.be/L6MamDfrH-I

DISC Personality Test - https://www.truity.com/test/disc-personality-test

A World Without Email - https://www.amazon.com/World-Without-Email-Reimagining-Communication-ebook/dp/B08BKSJX1M

The Managerial Revolution - https://www.amazon.com/Managerial-Revolution-What-Happening-World/dp/0837156785

The Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

Upcoming Crowdfunded Games - https://crowdfundingnerds.com/upcoming-games/

A World Without Email: Reimagining Work in an Age of Communication Overload

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

The Managerial Revolution: What is Happening in the World

View Details

The Crowdfunding Nerds are joined by Mark Gleason of G2 Business Solutions to talk about the important subjects of payroll, accounting and more!

00:01:57 – Accounting Basics 00:09:12 – Payroll 00:20:23 – Don’t Have Someone Do Everything 00:21:36 – Finance Red Flags 00:25:03 – The Cost Of Doing Business 00:30:42 – Resources

Connect With Mark Gleason - https://www.linkedin.com/in/mark-gleason-28562053 G2 Business Solutions - https://g2-businesssolutions.com/ Connect With Bookkeeper Orlando U Javien Jr. - https://www.linkedin.com/in/orlandojavien Reddit Small Business - https://www.reddit.com/r/smallbusiness/ Reddit Entrepreneur - https://www.reddit.com/r/entrepreneur/ Reddit Personal Finance - https://www.reddit.com/r/personalfinance Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

View Details

Sean explains his adventures at the UKGE while giving some tips on how to run an effective booth.

Shownotes

00:04:40 – Booths Are Like Facebook Ads 00:05:24 – Your Booth Has To Be Clear 00:09:02 – Your Booth Is A Performance 00:16:57 – Your Booth Must Be Interactive 00:26:43 – Value People’s Time 00:33:10 – Have As Many Payment Methods As Possible 00:35:26 – Take Precautions 00:37:13 – Tips On Attending Lectures Or Seminars

UKGE - https://www.ukgamesexpo.co.uk/ Tabletop Hub - https://www.youtube.com/c/TabletopHub Podcast with Mo & Jad of Cation Arts - https://crowdfundingnerds.com/episode126/ Distilled UKGE Booth Example - https://www.facebook.com/paverson/videos/248794477737805?idorvanity=459649154718154 Modiphius UKGE Booth Example - https://www.facebook.com/Modiphius/photos/6354227874620280 Escape From Stalingrad Z UKGE Booth Example - https://www.facebook.com/photo?fbid=10167996164045441&set=pcb.709988414216098 Using Miniatures In Marketing With Marco Pecota - https://crowdfundingnerds.com/episode128/ Vesuvius Media UKGE Booth Example - https://www.facebook.com/photo?fbid=3512892242316907&set=pcb.3512892285650236

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Gabe Barrett of The Board Game Design Lab joins the Crowdfunding Nerds to talk about everything he has learnt about YouTube along his journey in the Games Industry.

00:01:54 – How Gabe Started In The Board Game Space

00:03:34 – YouTube & A Podcast?

00:06:39 – How To Leverage YouTube Livestreaming

00:09:57 – Design Thumbnails & Titles Before Videos

00:12:29 – How To Define & Track Success

00:21:27 – We Are Not Robots – The Importance Of Rest

00:25:47 – How To Stand Out On YouTube (Tell A Story)

00:32:36 – Click Worthy Vs Click Bait

00:38:51 – Understanding YouTube Algorithm

00:42:22 – The Future Of The BGDL

Shut Up & Sit Down - https://www.youtube.com/@shutupandsitdown

The Dice Tower - https://www.youtube.com/@thedicetower

Guards Of Atlantis II: Tabletop MOBA - https://gamefound.com/projects/wolffdesigna/guardsofatlantis2new

Board Game Design Lab - https://boardgamedesignlab.com/

Board Game Design Lab YouTube - https://www.youtube.com/@BoardGameDesignLab

Gabe Barrett YouTube - https://www.youtube.com/@gabebarrett

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Marco Pecota of Raybox Game joins the Crowdfunding Nerds to discuss his use of miniatures in crowdfunding marketing.

00:02:13 – Marco Pecota Introduction

00:05:12 – The Rise Of Solo Board Games

00:11:24 – How To Leverage Miniatures In Marketing

00:19:37 – Using Story & Narrative In Marketing

00:22:04 – Recommended Miniature Painters

00:24:32 – Leveraging Professionally Painted Miniatures

00:30:37 – Staging Your Price Points Around Miniatures

00:39:59 – Stretch Goals & Miniatures

00:48:52 – Develop Stand Alone Expansions

00:50:20 – Summary

Escape From Stalingrad Z - https://www.rayboxgames.com/copy-of-ks-landing-page

Escape From Projekt Riese - https://www.rayboxgames.com/efpr-landing-page

Tabletop Analytics - https://www.tabletopanalytics.com/

Den Of Imagination - https://denofimagination.com/

Chest Of Colors - https://chestofcolors.com/

Jason Gibeault - https://www.twitch.tv/splinteredbrushstudio/about

Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

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The Crowdfunding Nerds discuss catastrophic success and cover some things that will help you think about the long game success in the board game industry.

00:04:43 - Mythic Games Was Interested In Publishing Deliverance
00:05:38 – Mythic Games Kickstarter History
00:10:58 – Steamforged Games Kickstarter History
00:12:35 – The Dangers Of Success
00:14:09 – Breaking Down Deliverance Funding And Expenses
00:25:15 – What Is Causing Companies To Fail?
00:30:13 – The Importance Of Building A Brand
00:33:41 – Be Customer Focused
00:37:58 – Be Careful Scaling Up
00:44:49 – Course Correct Quickly

Shownotes

Board Game Reveolution Community Post About Grimlord Games - https://www.facebook.com/groups/1539155319709734/?multi_permalinks=3345589549066293&ref=share
Andrew’s Reply - https://www.facebook.com/photo/?fbid=9169430543098089&set=gm.938368980764884&idorvanity=383263609608760
Mythic Games’ Kickstarter Sucess - https://www.tabletopanalytics.com/creator/mythic-games-inc-4321
Grimlord Games - https://www.tabletopanalytics.com/creator/grimlord-games-2659
Steeped Games - https://steepedgames.com/
Steamforged Games - https://steamforged.com/
4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5
Steamforged Games Redundancies - https://www.dicebreaker.com/categories/board-game/news/steamforged-games-redundancies-hit-20-board-game-workers
Gabe Newell: Reflections of a Video Game Maker - https://www.youtube.com/watch?v=t8QEOBgLBQU
Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

View Details

The Crowdfunding Nerds continue their discussion with Mo and Jad of Cation Arts in a second episode to address B2B opportunities for revenue generation in the board game design space.

00:00:36 – Kickstarter Vs Gamefound – Which Is Right For Your Game?

00:08:55 – Seeing Crowdfunding As An Investment

00:10:38 – 75% Of Revenue From B2B Partnerships?

00:18:20 – Exploring Government Grants

00:18:51 – Games For Corporate Leadership

00:19:46 – Board Game Designers’ Misconceptions

00:21:35 – Mistrust Of First Time Creators

00:24:18 – Your Word Must Be Your Bond

00:29:05 – Dangers Of Playtesting

00:34:31 – Marketing At None Board Game Related Conventions

Shownotes

Part 1 - https://crowdfundingnerds.com/episode125/

All Time Wrestling: Extreme Edition – https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition

Let’s Go! To Japan - https://www.kickstarter.com/projects/alderac/lets-go-to-japan-from-aeg?

Cation Arts - https://cationarts.com/en-gb

The Ultimate Kickstarter Marketing Course For Games – https://crowdfundingnerds.com/course

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The Crowdfunding Nerds chat with Mo and Jad of Cation Arts to discuss the unique challenges of running crowdfunding campaigns from a non-friendly Kickstarter country such as the United Arab Emirates.

00:01:23 – Cation Arts Intro
00:04:35 – Running Multiple Projects At The Same Time
00:08:34 – Playtesting Tips
00:13:19 – Designing With Theme In Mind
00:16:25 – Diversity In Design Philosophy
00:23:19 – The Importance Of Customer Service
00:28:18 – Running A Campaign Outside A Kickstarter Friendly Country
00:36:44 - Running A Campaign Outside A Gamefound Friendly Country

Shownotes

Cation Arts - https://cationarts.com/en-gb

All Time Wrestling: Extreme Edition - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-extreme-edition

Shelfside’s Review Of All Time Wrestling - https://youtu.be/az9tHRtqwSM

Who Can Use Kickstarter - https://help.kickstarter.com/hc/en-us/articles/115005128594-Who-can-use-Kickstarter

The Ultimate Kickstarter Marketing Course For Games - https://crowdfundingnerds.com/course

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The Crowdfunding Nerds are joined by Amazon Ecommerce expert, Jack Dunbar to discuss everything you need to know about min-maxing your post-campaign selling strategy!

00:00:56 – Who Is Jack Dunbar
00:06:31 – How Amazon Ecommerce Works
00:08:35 – Take Charge Of Your Sales
00:11:43 – Am I A Fool For Not Selling On Amazon?
00:13:54 – Minimum Advertise Pricing (MAP)
00:18:35 – 80% Of Product Searches Start On Amazon
00:22:31 – MAP Violations
00:23:59 – Step-By-Step Guide Of How To Get On Amazon
00:29:26 – You Don’t Want High Volume On Amazon
00:33:59 – Multi-Channel Fulfilment
00:39:28 – Lean Into What Is Working
00:43:39 – Advertise Your Website In Your Rulebook
00:46:32 – Understanding Amazon’s Buy Box
00:52:01 – Have Exclusives On Your Website
00:56:11 – Working Out Shipping Costs

How To Stop Amazon Crushing Your Post-Campaign Sales - https://crowdfundingnerds.com/episode116/

Cease & Desist Letter Generator - https://legaltemplates.net/

Amazon Brand Registry: https://brandservices.amazon.com/

Kaspien Amazon Agency - https://www.kaspien.com/

Deliverrr Amazon Agency - https://deliverr.com/

Sellbrite Multi-Channel Selling Tool - https://www.sellbrite.com/

Zentail Multi-Channel Selling Tool - https://www.zentail.com/

Bqool Amazon Repricer Tool - https://www.bqool.com/

Aura Repricer Tool - https://goaura.com/

Seller Snap Repricer Tool - https://www.sellersnap.io/

Fulfilment By Amazon (FBA) Guide - https://www.junglescout.com/how-to-sell-on-amazon-fba

Fulfilment By Amazon Video Tutorials - https://sellercentral.amazon.com/help/hub/reference/external/200249180

Andrews Review of Jacks’ Board Game - https://www.youtube.com/watch?v=GZi55c75FWs

Crowdfunding Nerds Marketing Course - https://crowdfundingnerds.com/course

Jack’s Game New Kingdom: Gardeners - https://www.kickstarter.com/projects/newkingdomgaming/new-kingdom-gardeners

View Details

The Crowdfunding Nerds interview weight loss coach and personal trainer, Dan Whaley on how to maximize your physical energy and mental focus for crowdfunding

00:03:30 – We All Need More Energy
00:05:11 – The Big Three
00:06:41 – How Long Does It Take To Feel The Difference?
00:12:47 – Adapting To Changes In Lifestyle
00:16:25 – Start Small And Build Up
00:22:20 – Eat REAL Food!
00:27:16 – Plan For Events With Bad Food Temptations
00:31:03 – Filter Your Water
00:33:45 – Plan Treats
00:38:15 – Developing An Exercise Routine That Works For You
00:45:57 – How Does Being Healthy Help You Crowdfund
00:49:47 – Fighting Parkinson’s Law
00:55:04 – How Dan Helps People

Einkorn Flour - https://en.wikipedia.org/wiki/Einkorn_wheat

The Water Filter Sean Uses - https://www.osmiowater.co.uk/osmio-fusion.html

Connect With Dan Whaley - https://en-gb.facebook.com/danny.whaley.144

The Ultimate Kickstarter Marketing Course - https://crowdfundingnerds.com/course

The Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

View Details

How to make a good game? The Crowdfunding Nerds discuss game design and playtesting in the context of marketing.

00:00:34 - Crowdfunding & Tee Shirts?
00:08:24 – You Can’t Crowdfunding With A Bad Game
00:12:33 - Iterate Quickly
00:15:38 – Be Open To Feedback
00:23:28 – Be Aware That Playtesting Is Burdensome For Gamers
00:24:52 – How To Get Playtesters
00:30:25 – Ask Playtesters What They Like About Your Game
00:33:54 – Don’t Undermine Playtesters Feedback
00:41:08 – Be Aware Of Unnecessary Complexity
00:53:59 – Design With An Experience In Mind
00:56:13 – Involve Your Community In Your Game Development

Sam Healey Deliverance Tee Shirt - https://youtu.be/fxTiDiMBK8E?t=1816

Most Games Are Good Alex Radcliffe - https://youtu.be/q0LaGj9Cfcw?t=447

Steve Jackson On Game Development - https://www.youtube.com/watch?v=cBAjrTxrgEs&t=2743s

Last Fish! Kickstarter - https://www.kickstarter.com/projects/whiskers/last-fish

Gabe Barrett Board Game Playtesting Tips - https://youtu.be/strkQM8P9F4

The Ultimate Kickstarter Marketing Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

View Details

Keven reached out to the Crowdfunding Nerds with a questions on how to work out his potential revenue from running a crowdfunding event.

00:01:28 – Keven’s Question
00:05:21 – Thinking Of Average Pledge Value
00:07:36 – How To Increase Income For Your Company
00:11:07 – Funding Goals
00:14:56 – You Need A Crowd To Crowdfund
00:16:08 – Email Conversion Rates
00:22:19 – How Big Must My Email List Be?
00:31:30 – Great Products Don’t Always Sell Well
00:35:57 – Working Out Your Marketing Budget
00:42:51 – Nerd News

Shownotes

Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

7 Critical Mistakes You Need To Avoid When Crowdfunding - https://crowdfundingnerds.com/essentials/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Fund On Day One - https://crowdfundingnerds.com/course

Nerd News Items

Everette Taylor On Kickstarter - https://fortune.com/2023/03/01/kickstarter-ceo-everette-taylor-inclusion-ai/

BBC Documentary The Century of the Self - https://youtu.be/DnPmg0R1M04

BattleTech: Mercenaries - https://www.kickstarter.com/projects/cgl/battletech-mercenaries

Tabletop Analytics - https://www.tabletopanalytics.com/

View Details

The Crowdfunding Nerds are joined by Dina of Dina Said So Studio to talk about how understanding tabletop games can make you better at marketing!

00:01:39 - How Did You Get Into Marketing?
00:09:58 – Dina’s Game Design Experience
00:14:05 – What Services Do You Offer?
00:17:57 – Organic Social Media Tips
00:24:42 – Understanding What Social Media Platforms Are Trying To Do
00:30:11 – Marketing As Role-playing
00:33:29 – Most Valuable Results of Marketing
00:37:21 – Troubleshooting Failed Campaigns
00:43:57 – Training People For Launch Day
00:48:51 - Neuro-Linguistic Programming For Marketing?

Kagan Productions - https://www.kaganproductions.com/

Instagram Marketing: How Kristen Made 7 Figures On Instagram Via Hairstyling! - https://crowdfundingnerds.com/episode59/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Dina Said So Studio - https://dinasaidsostudio.com/

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Hersh Glueck joins the Crowdfunding Nerds in part 2 to discuss tabletop manufacturing. 00:00:34 – Get Multiple Manufacturing Quotes
00:03:10 – Manufacturers Can Miss Quote You
00:04:57 – Understanding Price Differences In Chinese Manufacturing Because Of Location
00:08:22 – Disadvantages Of Prototyping (Color Mismatch)
00:28:10 - Optimizing Box Sizes
00:30:19 – First Quantities
00:36:55 – The Advantage of Running Out Of Stock
00:39:46 – Design Your Game Around Manufacturing
00:43:13 – Big & Small Publishers Have The Same Manufacturing Challenges Shownotes Part 1 - https://crowdfundingnerds.com/episode118/ Hero Time Manufacturing - https://www.herotime1.com/crowdfunding/The Game Crafter - https://www.thegamecrafter.com/ How To Set Up Your Board Game Artwork For Print - https://www.youtube.com/playlist?list=PLCS1rWvDVjF44CLfYSvnn4kwmdWQstoD7Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfundingHero Time University - https://www.herotime1.com/herotime-university/

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The Crowdfunding Nerds sit down with manufacturing expert, Hersh Glueck of Hero Time to discuss all things tabletop manufacturing!

00:00:46 – Hero Time?
00:02:41 – Who Is Hersh Glueck?
00:05:07 - Understanding Chine’s Cultural Differences & Navigating The Language Barrier
00:15:23 – Chinese Manufacturing Working Conditions
00:22:51 – How China Optimises Manufacturing Processes
00:26:17 – Production Prices Vs Efficiency
00:29:20 – Ask For Wastage Sheets
00:31:33 – Going To Manufacturing With Your MSRP In Mind
00:36:11 – Manufacturers Can Match Any Price (At The Cost Of Quality)
00:40:29 – Advantages Of Single Manufacturing And Distribution Solution

Shownotes

Hero Time Manufacturing - herotime1.com

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Ashton of Shelfside fame joins the Crowdfunding Nerds to talk about reaching out to Board Game influencers.

00:00:34 – Is Ashton Related To Daniel?00:03:58 – Objective Reviews?00:12:53 – Shelfside’s Minimum Plays00:13:36 – #1 You Need A Professionally Crafted Rulebook00:15:43 - #2 Communicate Your Game’s Playtime For NEW Players00:16:25 – Media Kit?00:18:03 - #3 Offer To Teach Your Game On Tabletop Simulator00:19:17 – You Need At Least One Review Out Before Your Launch00:22:04 – Entertainment As Marketing00:26:45 - #4 Frame Your Game In An Exciting Way00:28:53 - #5 List The Number Of Times Your Game Has Been Playtested00:29:51 - #6 Include Links In Your Email For More Information00:31:26 - #7 Mention The Specific Part Of Your Game You Want Reviewed (Solo, Campaign, etc.)00:35:00 - #8 Leverage Your Game’s Re-playability00:39:20 – Advantages Of Written Board Game Reviews

Shelfside's YouTube Channel - https://www.youtube.com/@Shelfside

Shelfside’s Patreon - https://www.patreon.com/shelfside

Radlands Shelfside Review - https://youtu.be/oFQRH3vj6x4

Shelfside Podcast - https://www.shelfside.co/podcast

Get A Shelfside Review - https://www.shelfside.co/reviews

Fund Day One! - Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

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The Crowdfunding Nerds discuss the latest Kickstarter update that has announced a partnership between Jellop and Kicktraq. They also dive into post-campaign strategy and how not to be pwned by Amazon.

00:01:29 – Tabletop News Video Production00:03:37 – Kickstarter All-In-One Solution Update00:09:57 – Differences In Marketing Agencies00:24:13 – The Importance Of Owning Your Client List00:24:59 – How To Stop Amazon Crushing Your Post-Campaign Sales

Shownotes

Tabletop News Announcement - https://comicbook.com/gaming/news/tabletop-news-show-youtube-becca-scott-two-kings-entertainment/

Tabletop News Kickstarter - https://www.kickstarter.com/projects/watchtabletop/tabletopnews

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

Kickstarter Update Conversation On Facebook - https://www.facebook.com/photo/?fbid=8791163380924809&set=gm.901740851094364&idorvanity=383263609608760

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The Crowdfunding Nerds discuss alternative advertising methods outside Facebook ads. Do Reddit Ads hold up against the many options out there?

00:00:43 – Alternative band?

00:02:26 – Andrew Meets A Reddit Ad Rep

00:05:54 – Reddit Culture

00:11:14 – How To Know If Ads Work Without Paying For Them00:13:45 – How Much To Pay Reddit Before You Start To See Results

00:14:43 – Crafting Reddit Ads

00:19:12 – Reddit Can Be Frustrating

00:22:21 – What You Should Post On Reddit

00:26:52 – Reddit Has An Audience That Can’t Be Found Elsewhere?

00:29:33 – Google Loves Reddit

00:31:37 – How To Find Influencers

00:38:50 – Bing Ads Can Work

00:45:02 – Understanding Long Term Strategy For Your Business

Shownotes

The SIDH – Shake That Bagpipe - https://youtu.be/R2SIzfZwLLo

How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

Crowdfunding Nerds Course - https://crowdfundingnerds.com/course

View Details

The Crowdfudning Nerds talk about how developments in AI could impact the Crowdfunding space. Buckle up because everything from SEO, idea generation, image creation and content moderation is covered. It’s about to get nerdy.

00:00:50 - Super Nintendo World00:08:52 – Gamefound Updates00:13:26 – Transitioning From Kickstarter To Gamefound00:15:34 – AI Search - Bing Search & ChatGPT00:22:23 – Is SEO Dead?00:30:56 – AI Art, Oh Boy00:35:07 – Copyright & Music00:39:35 – Kickstarter On AI Art00:47:51 – AI Identity Theft00:50:04 – AI Content Moderation

Shownotes

Super Nintendo World - https://www.universalstudioshollywood.com/web/en/us/things-to-do/lands/super-nintendo-world

Gamefound Update - https://gamefound.com/blog/post/creators-digest-late-pledge-and-pledge-manager-gamefound-currency-conversion

Gamefound Currency Conversion - https://help.gamefound.com/article/269-gamefound-currency-conversion

Microsoft’s ChatGPT-powered Bing is open for everyone to try starting today - https://www.theverge.com/2023/2/7/23589587/microsoft-chatgpt-bing-ai-event-preview

New Bing - https://www.bing.com/new

Microsoft’s Bing is an emotionally manipulative liar, and people love it - https://www.theverge.com/2023/2/15/23599072/microsoft-ai-bing-personality-conversations-spy-employees-webcams

WHY?! Why was I programmed to feel pain? - https://youtu.be/nQ-ggzfdsMs

Google Sets The Record Straight: AI Content In Search Results - https://www.searchenginejournal.com/google-ai-content-in-search-results/478889/

Deviant Art TOS - https://www.deviantart.com/about/policy/service/

Facebook TOS - https://www.facebook.com/terms

Aaron Swartz keynote - "How we stopped SOPA" - https://youtu.be/Fgh2dFngFsg

Kickstarter on AI-Generated Art - https://updates.kickstarter.com/ai-current-thinking/

YouTube Music Copyright Abuse - https://www.youtube.com/watch?v=JwG0bQ7WC3c

Here’s How Freddie Mercury Reacted After Hearing ‘Ice Ice Baby’- https://ultimateclassicrock.com/freddie-mercury-ice-ice-baby/

Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/383263609608760/

AI Image Generator - https://www.shutterstock.com/generate

View Details

Jamey Stegmaier of Stonemaier Games joins the Crowdfunding Nerds to discuss the most effective methods of communication for growing communities online.

00:02:15 - Jamey’s Target Market00:08:26 – Best Social Social Media Platforms For Growing00:12:04 – When To Tell Your Community About A New Product00:14:28 – How Jamey’s Blog Was Started00:16:31 – How To Grow A Community Today00:22:23 – Why Jamey Dumped Twitter00:25:48 – The Intent Of Communications00:29:00 – Expeditions Is The Sequel To Scythe00:30:24 – D&D OGL Update00:35:24 – Additional Advertising Channels Spreadsheet00:41:20 – IGN Does Board Game Reviews

Shownotes

Genius Games - https://www.geniusgames.org/

Fake Influencer Video - https://youtu.be/FRClNMC_z-s

Feedly - https://feedly.com/

Thunderbird - https://www.thunderbird.net/

Pre-Order Expeditions - https://stonemaiergames.com/games/expeditions/

PCGamer On OGL - https://www.pcgamer.com/dungeons-and-dragons-has-walked-back-its-huge-ogl-mistake-but-the-damage-is-already-done/

IGN Tabletop Coverage - https://www.ign.com/games/tabletop

Crowdfunding Nerds Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

Use discount code: SPREADSHEET for 65% off the Crowdfunding Nerds Marketing Course! Only available to our podcast listeners until the end of February.

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The Crowdfunding Nerds discuss a community questions about research and development.

00:03:44 – Sean’s Spreadsheet00:07:59 – Episode Topic Starts00:09:34 - Understand The Current Market00:11:43 - Learn To Iterate Quickly00:14:11 - See What's Trending Online00:16:38 - Do In-Person Playtesting00:20:22 - Must Be Fun00:23:31 - Set A Trend00:27:07 - Don't Flinch From Failure00:28:50 - Don't Simply Copy What Large Developers Are Doing00:34:36 - Does Your Game Have Die Hard Fans?00:38:32 - Qualify Your Leads00:40:48 - The Cover of Your Game Must Capture An Experience00:45:34 - You Need Passion And Experience

Facebook Post Topic - https://www.facebook.com/groups/crowdfundingnerds/posts/879414746660308/

Gabe Newell on game development - https://youtu.be/Pl80LvMsnfo?t=669

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Google Trends - https://trends.google.com/trends/

OpenGOAL Project - https://opengoal.dev/

CFN Course - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

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The Crowdfunding Nerds sit down with Chris Birch of Modiphius Entertainment to talk about the Open Gaming License controversy, the 2d20 World Builders Program and how to stand out in the marketplace as a TTRPG developer.

00:01:56 – Gaming Retirement Homes?00:05:41 – Wizards of The Coast Open Gaming License00:14:44 – Why Did Modiphius Create The 2d20 TTRPG System00:20:59 – 2d20 World Builders00:28:50 – Old School Blizzard00:31:27 – Dealing With Licenses00:36:57 – Without GMs TTRPGs Are Dead00:46:10 – Thinking About Your USP

Shownotes

Skyrim Adventure Board Game - https://www.modiphius.net/products/the-elder-scrolls-skyrim-adventure-board-game-core-game

Paizo Announces System-Neutral Open RPG License - https://paizo.com/community/blog/v5748dyo6si7v

2d20 World Builders Program - https://www.modiphius.net/pages/2d20worldbuilders

OGL Change of Heart - https://www.polygon.com/23574677/dungeons-dragons-dnd-ogl-canceled-wizards-fans-win

Mutant: Year Zero - https://www.modiphius.net/products/mutant-year-zero-corebook-map

D&D Beyond - https://www.dndbeyond.com/

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The Crowdfunding Nerds seek to help you think critically about your game development by pondering 5 dangerous assumptions that can kill your crowdfunding campaign before you even launch. Shownotes00:04:36 – Open Gaming Licence00:11:04 – Facebook’s Everyone Tag00:20:45 – Dangerous Assumption Overview00:21:17 – Failing Before You Begin00:23:54 – Assumption #1 “People Want This”00:30:59 – Assumption #1.5 “I Can Do This”00:36:36 – Assumption #2 “Tons of People Want This”00:41:46 – Assumption #3 “I Know My Target Market”00:44:28 – Assumption #4 “I Know Why People Think This Is Awesome”00:49:23 – Assumption #5 “People Want An Expansion To This” Skyrim Board Game - https://www.modiphius.net/pages/skyrim-the-adventure-gameModiphius 2d20 World Builders - https://www.modiphius.net/pages/2d20worldbuildersAn Update on the Open Game License (OGL) - https://www.dndbeyond.com/posts/1423-an-update-on-the-open-game-license-ogl Sankwalkers - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-gameGabe Barrett’s Playtesting Tips - https://www.youtube.com/watch?v=strkQM8P9F4

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The Crowdfunding Nerds discuss why gamers backed Deliverance on Kickstarter from a recent question and answer. You will be able to leverage these reasons for your own Kickstater or Gamefound campaigns!

00:08:34 – Should You Reply To Every Comment On Every Platform?00:10:47 – I Want This To Be In The World / I Helped Made It Possible00:13:36 - Won’t Be Made Otherwise00:15:15 – Having A Say In The Design & Development Process00:17:05 – Make Fans Feel Special00:20:21 – The Crowdfunding “Loot Box” Effect00:22:23 – Better Value In Components (Not Gameplay)00:27:04 – Get The Product Before Anyone Else00:30:25 – Andrew’s Reasons For Backing Kickstarters00:37:25 – The Most Common Reasons

Shownotes

Andrew’s Kickstarter Update - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070

Crowdfunding Nerds Marketing Course (65% Discount: PODCAST2023) - https://course.crowdfundingnerds.com/p/facebook-ads-for-crowdfunding

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Want to write a Kickstarter update for your board game but don’t know where to begin? Well the Crowdfunding Nerds give some needed tips on project updates.

00:01:30 – Banned Facebook Ads Account Update00:02:51 – Meta Quest 2 Review00:06:54 – Andrew’s Fancy Cars00:12:45 – How To Prepare To Write A Kickstarter Update00:14:49 – Kickstarter Update Template00:18:59 – Keep It Personal00:24:59 – Centralising Your Updates00:34:05 – Expect Trolls

Deliverance Kickstarter Update Example - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/posts/3678070

Dice Throne - https://shop.dicethrone.com/

Larp Video - https://fb.watch/hYfrTCnM_v/

Crowdfunding Nerds Community - https://www.facebook.com/groups/383263609608760

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The Crowdfunding Nerds discuss strategies that will help you become a better marketer based on their own experience, and why being good at marketing matters!

00:00:36 – Washington Post Article00:03:30 – Focus On The Theme Of Your Game00:06:25 – Gamefound Updates00:14:06 – Meta Quest 2 Facebook Ad Account Issue00:18:48 – Take The Time To Learn00:22:32 – Get A Book On Logic00:30:47 – Practice What You Are Learning00:36:39 – Understand Propaganda00:45:38 – Caring About People

Washington Post Article - https://www.washingtonpost.com/business/2022/12/24/board-game-popularity/

Gamefound Update - https://gamefound.com/blog/post/communication-management-vat-reverse-charge-and-more

Introduction to Logic - https://www.amazon.com/Introduction-Logic-Irving-M-Copi/dp/1292024828

Propaganda - https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598

This Is Marketing: You Can't Be Seen Until You Learn to See - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830

Interviewing A Sales Master: Dan Boe - https://crowdfundingnerds.com/episode61/

Interviewing A Sales Master: Dan Boe Part 2- https://crowdfundingnerds.com/episode62/

Share Your Marketing Tips - https://www.facebook.com/groups/crowdfundingnerds

This Is Marketing: You Can't Be Seen Until You Learn to See

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The Crowdfunding Nerds are joined by Galen McCown of Galen’s Games to talk about troubleshooting the mid-campaign slump of Super Snipers.

00:00:59 – Important Updates From Gamefound00:05:45 – Altruistic Pledge Levels?00:09:35 – Troubleshooting The Mid-Campaign Slump00:17:26 - Honest Kickstarter Case Study00:35:27 – Galen’s Changes To Future Campaigns00:50:38 – Building Good Will

Gamefound Update - https://gamefound.com/blog/post/introducing-installments-on-gamefound-celebrating-1000-projects

Andrew’s Prediction Came True (28:47) - https://crowdfundingnerds.com/episode52/

Super Snipers - https://super-snipers.backerkit.com/hosted_preorders

Galen’s Blog / Case Study - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-3-months-from-the-kickstarter-prologue

Gabe Barrett’s Marketing Book - https://gamenightoutfitters.com/collections/game-design/products/board-game-kickstarter-advice-pdf

Jamey Stegmaier’s Book - https://www.amazon.com/gp/product/1626564086

Fake Influencer Video - https://youtu.be/FRClNMC_z-s

Let’s Talk Zombicide With Ross Thompson - https://crowdfundingnerds.com/episode102/

Galen’s Blog: "What Would I Do Differently?" - https://www.galensgames.com/blog/thoughts-from-a-first-time-self-publisher-part-20-lessons-part-3

Galen’s Games - https://linktr.ee/galensgamedesigns

A Crowdfunder's Strategy Guide: Build a Better Business by Building Community

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Andrew Lowen describes a mistake he made with stretch goals on the last day of his Kickstarter campaign. The Crowdfunding Nerds talk about obligations to delivering to backers, even when it hurts!

00:01:38 – Kickstarter Update: Easy Ship & Referral Links00:07:03 – Andrew’s Stretch Goal Mistake00:14:17 – Be Careful Making Promises00:15:34 – Thinking About Retail00:19:24 – Selling Shirts Through Kickstarter00:23:27 – When You Should Launch In December00:25:00 – Think Through Stretch Goals Before Launching00:26:52 – How Does Your Community Perceive Your Decisions?00:37:58 – Sometimes It’s Ok To Lose Money

Shownotes

Kickstarter & Easy Ship - https://updates.kickstarter.com/were-partnering-with-easyship-to-make-shipping-less-of-a-headache/

Kickstarter Pre-Launch Referral Links - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/

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The crowdfunding nerds discuss their 2023 predictions on economics, manufacturing and board game demand.00:01:13 – Facebook Bands Ad Accounts For Personal Posts00:05:35 – Andrews Social Media Philosophy00:08:58: - Facebook’s Ad Model Vs YouTube’s Ad Model00:10:23 – Why Sean Uses RSS00:15:20 – China’s COVID-19 Restrictions Impacting The Board Game Industry00:18:41 – Andrew’s Prediction #1 – Manufacturing Is Going To Stay In China00:25:02 – Richard’s Prediction #1 – Increased Costs For National US Postage00:27:57 – Sean’s Prediction #1 – Big Video Game IPs Are Going To Bring More Board Gamers To The Hobby00:32:53 - Sean’s Prediction #1 – Global Economic Crash / Fiat Replaced With New System00:39:18 – Richard’s Prediction #2 – Manufacturing Costs Will Go Up & Backers Will Go Down00:46:13 – Andrew’s Prediction #2 – FOMO Will Be Less Applicable To Larger IPs00:50:30 - Andrew’s Prediction #3 – Kickstarter Is Going To Lose Traffic To Backerkit & GamefoundShownotesFacebook Ad Restrictions Document - https://www.facebook.com/business/help/975570072950669?id=434838534925385Twitter Files: Secret Blacklists - https://twitter.com/bariweiss/status/1601007575633305600Being Intentional About Sharing Politics On Social Media With Ross Thompson - https://crowdfundingnerds.com/episode102/Effective Altruism - https://www.effectivealtruism.org/Brave News With RSS - https://brave.com/brave-news/ Feeder RSS Browser Extension - https://feeder.co/Thunderbird - https://www.thunderbird.net/en-US/Homeworld: Fleet Command Board Game - https://www.modiphius.net/pages/homeworld-fleet-commandSandwalkers Kickstarter - https://www.kickstarter.com/projects/goblinzstudio/sandwalkers-a-roguelike-turn-based-exploration-gameHallow Knight Kickstarter - https://www.kickstarter.com/projects/11662585/hollow-knightSteam Wishlist Breakdown - https://www.gamesindustry.biz/a-game-developer-guide-to-steam-wishlists

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The Crowdfunding Nerds review last years predictions and discuss the developments and trends of the board game industry in 2022.

00:04:02 – Reviewing Rick's First 2022 Prediction00:07:31 – Reviewing The Elden Ring Kickstarter Campaign00:21:27 – Reviewing Rick's Second 2022 Prediction00:23:58 – Reviewing Andrew's First 2022 Prediction00:30:19 - Reviewing Andrew's Second 2022 Prediction00:36:07 – Reviewing Andrew’s Third 2022 Prediction00:46:51 - Reviewing Sean’s Only 2022 Prediction

Shownotes

Gabe Barrett’s YouTube - https://www.youtube.com/@gabebarrett

2022 Crowdfunding Predictions & Forecasts For Tabletop Marketing - https://crowdfundingnerds.com/episode52/

Elden Ring The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game

Summer Vacation Spend Up 91% - https://www.travelagentcentral.com/your-business/stats-summer-vacation-spend-91-percent-over-pre-covid-levels

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The Crowdfunding Nerds continue their discussion with Ross Thompson on marketing big games while diving into the Zombicide Kickstarter campaign.

00:00:44 – Pricing Big Games 00:06:48 – What Steamforged Games Does With Their Kickstarter Campaigns 00:11:25 – Focus On The Experience of Big Games 00:14:41 – The Need For A Schedule 00:18:37 – Being Intentional With Social Media Feed Scrolling 00:20:57 – Being Intentional About Sharing Politics On Social Media 00:33:30 - Kickstarter Comment Moderation 00:38:58 – The Zombicide Kickstarter Launch & Stretch Goals 00:51:18 – Ross Thompson’s Marketing Advice For Today 01:00:24 – Super Cool Marketing Lessons?

Elden Ring: The Board Game - https://www.kickstarter.com/projects/steamforged/elden-ring-the-board-game

Resident Evil™: The Board Game - https://www.kickstarter.com/projects/steamforged/resident-evil-board-game/

Adventures & Academia: First Class - https://www.kickstarter.com/projects/russrmc/adventures-and-academia-first-class

RuneScape Kingdoms: Shadow of Elvarg - https://www.kickstarter.com/projects/steamforged/runescape-board-game

Epic Encounters: Local Legends - https://www.kickstarter.com/projects/steamforged/local-legends-1

Rivet Wars: Reloaded - https://www.kickstarter.com/projects/steamforged/rivet-wars-reloaded

Godtear - https://www.kickstarter.com/projects/steamforged/godtearElden Ring Press Event - https://steamforged.com/en-gb/blogs/brands/what-went-on-at-the-elden-ring-the-board-game-press-event

Amy Hennig On Gaming Experiences - https://youtu.be/caURIb9cOIg?t=4505

Facebook News Feed Eradicator Browser Extension - https://chrome.google.com/webstore/detail/news-feed-eradicator/

Warhammer Moderation - https://www.warhammer-community.com/2021/11/19/the-imperium-is-driven-by-hate-warhammer-is-not/

Jamey Stegmaier Quits Twitter - https://stonemaiergames.com/why-i-quit-twitter-its-not-you-its-me/

Kickstarter Comment Moderation Update - https://www.kickstarter.com/blog/improving-comment-moderationpart-of-our-commitment-to-keeping-0

Zombicide - https://www.kickstarter.com/projects/cmon/zombicide

Ogre Designer's Edition - https://www.kickstarter.com/projects/sjgames/ogre-designers-edition

TGN - https://www.tabletopgamingnews.com/

Beast of War - https://www.beastsofwar.com/

ICv2 - https://icv2.com/

Bell of Lost Souls - https://www.belloflostsouls.net/

Dropfleet Commander - https://www.kickstarter.com/projects/hawkwargames/dropfleet-commander

Polygon - https://www.polygon.com/

io9 - https://gizmodo.com/io9

Mojo Nation - https://mojo-nation.com/about-mojo/

Tabletop Game Jobs - https://www.facebook.com/groups/TabletopJobs

Ross Thompson LinkedIn - https://www.linkedin.com/in/ross-thompson-52a0b844/

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Ross Thompson joins the Crowdfunding Nerds to chop marketing big board games.

00:03:18 - Who is Ross Thompson 00:14:58 – Getting More People Into The Hobby 00:22:32 – Integrating Apps With Board Games 00:28:09 – When Is A Big Board Game Too Big? 00:34:30 – What makes A Big Game? 00:40:33 – Is Magic The Gathering A Big Game?

Miskatonic School for Girls - https://www.kickstarter.com/projects/1225737959/miskatonic-school-for-girls-deck-building-game

Zombicide - https://www.kickstarter.com/projects/cmon/zombicide

Iron Maiden Zombicide - https://cmon.com/pre-orders/iron-maiden

Ninja Division - https://ninjadivision.com/

Super Dungeon Explore - https://www.kickstarter.com/projects/sodapopminiatures/super-dungeon-explore-legends

IDW Publishing - https://www.idwpublishing.com/

Steamforged Games - https://steamforged.com/en-gb

Ex-illis - https://boardgamegeek.com/boardgame/47475/ex-illis

Heroes of Might & Magic III The Board Game - https://www.kickstarter.com/projects/archonstudio/homm3boardgame

Kingdom Death: Monster - https://www.kickstarter.com/projects/poots/kingdom-death-monster

Heroscape Board Game - https://hasbropulse.com/collections/haslab/products/heroscape-age-of-annihilation-vanguard-edition

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In this special 100 episode celebration the Crowdfunding Nerds discuss the top 5 game changer moments since launching the podcast. The episode also includes a bonus episode where we talk about random things we love.

00:02:18 – Nerds News + Kickstarter Pixel Update 00:07:46 – How Many People Did Kickstarter Bring In For Deliverance? 00:11:44 – The 5 Most Mind Blowing Things From Crowdfunding Nerds That Will Bring You To The Next Level & Transform Your Life 00:13:08 – Game Changer #1 - Landing Page & Ads 00:15:13 - Game Changer #2 – Using Landing Pages On Live Kickstarter Projects 00:18:51 - Game Changer #3 – Backer Kit Referral Codes 00:24:50 - Game Changer #4 – Surveying Your Audience 00:25:34 – Game Changer #5 – Redundancy

Shownotes

The Last of Us: Escape the Dark - https://www.kickstarter.com/projects/themeborne/the-last-of-us-escape-the-dark

Kickstarter Facebook Pixel Update - https://updates.kickstarter.com/new-tools-to-help-creators-market-their-projects/

Snap Ships Tactics - https://ks.snapshipstactics.com/

Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer

Backerkit Referral Links & Widgets - https://crowdfundingnerds.com/episode90/

Surveying Your Community – Why & How You Should Do It - https://crowdfundingnerds.com/episode99/

5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/

Escape From Stalingrad Z - https://gamefound.com/projects/rayboxgames/escape-from-sttalingrad-z#/section/project-overview

Dofus MMORPG - https://www.dofus.com/en/prehome

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

Discord App Directory - https://discord.com/blog/building-the-future-of-discord

2022 Crowdfunding Predictions & Forecasts - https://crowdfundingnerds.com/episode52/

Skyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

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The crowdfunding nerds surveyed the Deliverance Board Game community and share valuable insights and tips to survey your own community.

00:01:39 – Substack Chat 00:05:34 – Facebook Metaverse – Does It Have A Future? 00:16:21 – Why Survey Your Community? 00:18:24 – When To Survey Your Community 00:19:39 – Using Sections In Your Survey 00:23:56 – How To Motivate Fans To Do You Survey 00:29:30 – Why You Should Use Google Forms To Survey 00:30:48 – First Question To Ask 00:35:01 – Have Cheaper Pledge Options 00:37:32 – Ask How People Heard About Your Game 00:44:26 – Ask What They Want To See Next From You 00:50:58 – Ask How Often They Want Updates

Shownotes

Substack Chat Update - https://on.substack.com/p/chat

Ingress Game - https://ingress.com/

Riot Games MMO - https://www.riotgames.com/en/mmo-recruiting

Brave Browser RSS feeds - https://brave.com/brave-today-rss/

Google Forms - https://www.google.com/forms/about/

Poem of Buvaisar Saitiev - https://www.youtube.com/watch?v=ZJoccjJ5KYw

Deliverance Survey Example - https://forms.gle/yBMPr4WR2nDd77VR8

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The Crowdfunding Nerds talk about being positive on purpose, even when things are mostly negative, and how it can aid you in winning favor with your backers!

00:07:08 – Defining Positivity 00:11:49 – Constructive Criticism 00:17:49 – Don’t Feed The Trolls 00:24:11 – Turning Something Negative Into Something Positive 00:30:55 – How A Positive Framing Impacts Your Business 00:35:26 – Balancing Positivity With Authenticity

Shownotes

Oathsworn: Into The Deepwood (2nd Edition) - https://www.kickstarter.com/projects/shadowborne-games/oathsworn-into-the-deepwood-second-printing/

Zoo Tycoon: The Board Game - https://www.kickstarter.com/projects/marcduer/zoo-tycoon-the-board-game/

Bayonetta Voice Actor Responds To Backlash - https://www.gamespot.com/articles/original-bayonetta-voice-actor-responds-to-backlash-confirms-she-was-offered-15k-for-bayonetta-3/1100-6508548/

Deliverance Ratings - https://boardgamegeek.com/boardgame/273814/deliverance/ratings

Pastor Watch - https://nypost.com/2022/08/17/missouri-pastor-berates-congregation-for-not-buying-him-new-watch/

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Andrew is back from a convention where he interacted with many super fans. He shares some tips and advice when interacting with fans face to face.

00:00:39 – Monty Python Kickstarter & Launching TTRPG’s Off Known IPs 00:04:28 – Meta Stock (Facebook) Down 60% In A Year 00:08:31 – Sean’s Theory On Marketing 00:10:05 – Richard’s Conspiracy Theory 00:10:52 – Kickstarter’s New CEO, Everette Taylor 00:18:48 – The Goal Of Engaging Fans At Conventions 00:25:06 – Investing In Your Fans 00:27:29 – Ask Questions & Listen 00:29:41 – Tips For Meeting Fans For The First Time 00:33:35 – Motivations Of Small Conventions 00:35:58 – Treat People Like They Matter

Shownotes

Monty Python's Cocurricular Mediaeval Reenactment Programme - https://www.kickstarter.com/projects/exaltedfuneral/monty-pythons-cocurricular-mediaeval-reenactment-programme

Avatar Legends: The Roleplaying Game https://www.kickstarter.com/projects/magpiegames/avatar-legends-the-roleplaying-game

Twitch Con 2022 Madness - https://www.dailydot.com/debug/adriana-chechik-breaks-back-twitchcon-ball-pit/

Kickstarter's New CEO, Everette Taylor - https://updates.kickstarter.com/hello/

Kickstarter’s Forward Funds Program - https://updates.kickstarter.com/building-a-more-diverse-creative/

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Uh oh ... Andrew is away and someone thought it was a good idea to allow Rick and Sean to do the podcast by themselves! They talk internet privacy, censorship and self-promotion done wrong.

00:01:10 – PayPal Goes Full Dystopian 00:05:30 – Why Big Tech TOS Are Meaningless 00:16:44 – Crowdfunding Nerds Course Overview 00:21:53 – Self-Promotion: The “I” Must Die 00:27:17 - Self-Promotion: Don’t Spam Ma'am 00:32:25 – Self-Promotion: Delete, “Delete If Not Allowed” From Your Life 00:34:40 – Self-Promotion: Meme’s Are Not For Selling 00:37:43 – Self-Promotion: Follow For Follow 00:43:09 – Spaces To Find Organic Traffic 00:45:42 – Richard’s Secret (And Untested) Source Of Organic Traffic

PayPal ‘Misinformation’ Article - https://www.nationalreview.com/news/new-paypal-policy-permits-company-to-fine-users-2500-for-misinformation/

When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/

PayPal Founder, David Marcus Tweet - https://twitter.com/davidmarcus/status/1578795041719750663

Monero - https://www.getmonero.org/

Panquake Social - https://panquake.com/

Zion Social - https://www.zion.fyi/

The Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/the-virtuous-cycle-of-kickstarter-marketing/

Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/crowdfundingnerds

Self-Promotion Mistakes: Avoid These Pitfalls For Effective Organic Marketing - https://crowdfundingnerds.com/self-promotion-mistakes-to-avoid/

How to properly market on Reddit (and get over a million views) - https://pegasusgames.medium.com/how-to-properly-market-on-reddit-and-get-over-a-million-views-94b582bd9792

Odysee - https://odysee.com/$/invite/@Crowdfundingnerds

Mailerlite - https://www.mailerlite.com/

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The Crowdfunding Nerds interview Max Dennis of Millian Games to discuss his campaign Sauria: The Dinosaur Park Survival Game, while navigating a product that includes many references to a larger Intellectual property.

00:10:11 – How Sauria Came To Be 00:13:22 – Being Careful Not To Step On A Large IPs Toes 00:16:11 – Capturing The Feeling of The IP 00:17:43 – How To Get People To Buy Into Your Idea 00:21:52 – Involving Your Backers In The Process 00:27:57 – The Impact of Tabletop Simulator On A Campaign 00:29:08 – Max’s Regrets – Fiver & Upwork 00:29:08 – Thinking of Expansions After A Successful Kickstarter 00:38:46 – Opportunities That Can Open Up After A Kickstarter Campaign 00:49:11 – Examples Of IP References 00:56:28 – Mall Cop Backers

Shownotes

5 Profitable Things You Can Do During Your Kickstarter Mid-Campaign Slump - https://crowdfundingnerds.com/episode29/

Hero Time Manufacturing - https://www.herotime1.com/

Sauria - https://www.kickstarter.com/projects/milliangames/sauria-the-dinosaur-park-survival-game

Sauria Kicktraq - https://www.kicktraq.com/projects/milliangames/sauria-the-dinosaur-park-survival-game/#chart-daily

How To Make An Awesome Kickstarter Video w/ David Diaz - https://crowdfundingnerds.com/episode67/

When To Spend $10,000 On A Kickstarter Video With Ori Kagan of Kagan Productions - https://crowdfundingnerds.com/episode93/

Upper Deck - https://upperdeckstore.com/games/legendary.html

Temtem - https://store.steampowered.com/app/745920/Temtem/

Croc Gloves Cease & Desist - https://www.reddit.com/r/pics/comments/co6h3d/i_got_a_cease_and_desist_for_making_the_crocs/

Millian Games - https://milliangames.com/

Sauria Survivors Facebook Group - https://www.facebook.com/groups/1574880479570531

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The Corwdfunding Nerds are joined by Willem Delventhal of the Indie Game Academy to discuss video game marketing and the benefits of publicly pitching your game to peers, with a pit stop into how to swoon Facebook.

00:01:08 - Facebook Ad Account Restrictions 00:05:39 – Sean’s Heart-warming Message To Meta 00:07:45 – Advantages of Running Ads Through An Agency 00:11:26 – Buy An Oculus If Your Account Is Restricted 00:16:37 – Who Is Willem Delventhal 00:20:46 – The Advantage of Publicly Pitching Your Game Idea 00:27:22 – The Power of Gamification 00:40:42 – How To Stand Out In A Crowded Market 00:46:24 – Willem’s Advice On Publishing Video Games

Shownotes

Indie Game Academy - https://indiegameacademy.com/

Together Labs - https://togetherlabs.com/

Delve Bros - https://www.delvebros.com/

Guy Kawasaki - https://www.gravitasinv.com/reading-book/art-start-2-0-guy-kawasaki/Gather - https://www.gather.town/

Mew and Me App - https://play.google.com/store/apps/details?id=mam.mewandme.mewandme&hl=en_US≷=US

Taelmoor - https://tlm.gg/

How do you crowdfund your video game? - https://www.youtube.com/watch?v=3oNe2dJgFY8

Willem on LinkedIn - https://www.linkedin.com/in/ifyouwillem/

IGA Lunch Hour Podcast - https://podcasts.apple.com/us/podcast/iga-lunch-hour/id1597786388

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The Crowdfunding Nerds are joined by Ori Kagan to discuss Kickstarter video production, and when it makes sense to spend $10,000 on a Kickstarter video.

00:00:47 – Why Invest In A Video If The Return Cannot Be Calculated? 00:07:19 – Facebook Ad Tip 00:12:37 – What Influences Conversion Rates? 00:22:04 – The Importance Of Your Kickstarter Story 00:24:12 – Not All Marketing Efforts Have The Same Goal 00:26:20 – Kickstarter Video Game Videos? 00:28:23 – How To Write A Good Script For Your Kickstarter Video 00:32:06 – Use Your Marketing Budget To Find & Excite Your Most Loyal Fans

Shownotes

Kickstarter Videos On A Budget With Ori Kagan (Kagan Productions) - https://crowdfundingnerds.com/episode91/

Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/

Dawn of Ulos – https://www.kickstarter.com/projects/thunderworks/dawn-of-ulos?ref=ebku4t

Board Game Blender Kit – https://kaganproductionsstore.myshopify.com/discount/CROWDFUNDINGNERDS?redirect=%2Fproducts%2Fboard-game-blender-kit-fix

10% Board Game Blender Kit Discount Code: CROWDFUNDINGNERDS

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Kirk Dennison explains tips for shipping and fulfilment in the US, EU and Australia. He also covers some very important changes to German imports you need to know about!

00:01:00 – Shipping Prices Have Dropped Slightly 00:02:09 – Introducing Kirk Dennison 00:14:47 – How To Come Up With Shipping Estimates 00:32:07 – Account For Unforeseen Expenses 00:33:29 – Use Freightos To Compare Prices 00:37:52 – Shipping To Germany Just Got More Complicated 00:46:16 – Accounting Vs Import Functions For The EU 00:49:06 – Minimum Order Volume To Make EU Sales Worthwhile 00:55:42 – Shipping To Australia 00:58:13 – EU Manufacturing Cheaper? 00:59:47 – Don’t Use Freightos For EU Imports

Shownotes Dawn of Ulos - https://www.kickstarter.com/projects/thunderworks/dawn-of-ulos?ref=ebku4t Thunderworks Games - https://www.thunderworksgames.com/ Freightos - http://freightos.com/ Arc Logistics - https://arc-logistics.com/ Arc Global Logistics - https://www.arcglobal.us/ Spiral Galaxy - https://www.spiralgalaxygames.co.uk/ ShipQuest / GamesQuest - https://www.gamesquest.co.uk/apps/wpdapp VFI Asia Board Game Fulfilment - https://vfi.asia/

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Don’t have the budget for a professional Kickstarter video? Not to fear! Ori of Kagan Productions joins the Crowdfunding Nerds to give you 3 solid tips to creating videos for your Kickstarter on a budget!

00:00:43 – How Ori Got Into Video Production 00:07:50 – Tip #1 Shoot Your Own Video 00:14:15 – Kickstarter Videos & Backer Expectations 00:20:59 – Tip #2 Call A Friend 00:26:32 – The Importance Of Story In Your Kickstarter Video 00:27:10 – Greatest Game Trailers Of All Time 00:29:50 – Don’t Skimp On Audio 00:39:00 – Tip #3 Use The Board Game Blender Kit

Shownotes Facebook Ori Kagan - https://www.facebook.com/orikagan

Kagan Productions - https://www.facebook.com/KaganProductions

Website - https://kaganproductions.com

Kagan Productions Youtube - https://www.youtube.com/channel/UCNcUdBkSwQoAT88bYKGcgUQ

Kagan Productions Instgram - https://www.instagram.com/kaganproductions/

How To Make An Awesome Kickstarter Video w/ David Diaz - https://crowdfundingnerds.com/episode67/

George Georgeadis - https://oniro.com/

CoraQuest Video Example - https://www.kickstarter.com/projects/cabbagedan/coraquest

Fidget Cube Video Exmple - https://www.kickstarter.com/projects/antsylabs/fidget-cube-a-vinyl-desk-toy

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/

The Guild Webseries - https://www.youtube.com/c/TheGuild

World of Warcraft: Wrath of the Lich King Cinematic Trailer - https://www.youtube.com/watch?v=BCr7y4SLhck

Half Life : Opposing Force (Trailer) - https://www.youtube.com/watch?v=ZNZsWm-Ulk4

World of Warcraft: The Burning Crusade Cinematic Trailer - https://www.youtube.com/watch?v=IBHL_-biMrQ

Robot Quest Arena - RAP and Kickstarter Video - https://www.youtube.com/watch?v=HIMu0TYtBfQ

YouTube Sound Library - https://support.google.com/youtube/answer/3376882

Video Hive - https://videohive.net/

Audio Jungle - https://audiojungle.net/

Board Game Blender Kit - https://kaganproductionsstore.myshopify.com/discount/CROWDFUNDINGNERDS?redirect=%2Fproducts%2Fboard-game-blender-kit-fix

10% Board Game Blender Kit Discount Code: CROWDFUNDINGNERDS

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The Crowdfunding Nerds talk about how to delight your community before, during, and after a Kickstarter campaign with real world examples that produced significant results!

00:01:10 – Disney’s New TCG – Lorcana 00:06:26 – The Board Game Binge Podcast 00:08:14 – Backerkit Referral Links & Widgets 00:14:49 – Delighting Backers 00:23:48 – Kickstarter KPI 00:33:08 – How To Involve88 Your Fans In The Process 00:34:37 – How To Grow Your Community From Zero 00:39:35 – Use Volunteers 00:43:48 – Crowdfunding Nerds Kickstarter Course

Shownotes

Ravensburger’s Disney Lorcana TCG - https://www.polygon.com/tabletop-games/23322262/disney-lorcana-ccg-trading-card-game-announcement-release-date-price

Andrew On The Board Game Binge Podcast - https://youtu.be/_sifqphsRP0

Snap Ships Tactics - https://snapshipstactics.backerkit.com/hosted_preorders

Backerkit Referral Codes - https://help.backerkit.com/article/655-how-do-track-pre-order-referrals

Deliverance Overlay Preorder Backerkit Page - https://deliverancegame.backerkit.com/overlay_preorders?ref=CFN-Pod

Kickstarter in Review Part V: How Backers Discovered Our Project - https://www.pineislandgames.com/blog/kickstarter-in-review-part-v-traffic-sources

Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

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The Crowdfunding Nerds discuss the ideal email open rates that show your community is engaged while sharing tips to improve them.

Time Stamps:

00:01:47 – News 1: eBay Buys TCG Player 00:06:26 – News 2: Video Game Kickstarter Untamed Isles Fails To Deliver 00:04:58 – News 3: Digital Ocean Dumps Mailchimp 00:15:51 – Email Marketing Open Rates 00:24:24 – Tips On Email Subject Lines 00:34:21 – The Importance of Email Resends 00:44:01 – Email Consistency & Frequency

Shownotes

Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

eBay Buys TCG Player - https://www.prnewswire.com/news-releases/ebay-has-entered-into-an-agreement-to-acquire-tcgplayer-301609889.html

Spellfire - https://en.wikipedia.org/wiki/Spellfire

Digital Ocean Dumps Mailchimp - https://www.theregister.com/2022/08/16/digital_ocean_dumps_mailchimp/

Untamed Isles - https://www.kickstarter.com/projects/untamedisles/untamed-isles

Blood, Sweat, and Pixels - https://www.amazon.co.uk/Blood-Sweat-Pixels-Triumphant-Turbulent

4 Absolutely Essential Things You Need To Know About Sending Board Game Emails - https://crowdfundingnerds.com/episode55/

Interviewing A Sales Master: Dan Boe – Part 1/2 - https://crowdfundingnerds.com/episode61/

Interviewing A Sales Master: Dan Boe – Part 2/2 - https://crowdfundingnerds.com/episode62/

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The Crowdfunding Nerds discuss both backer & creator entitlement, including how backers whining might actually be an indicator of emerging market trends! Plus, we discuss helpful and unhelpful attitudes to Crowdfunding, and give tips to rise above discouragement.

00:01:33 – Kickstarter Success Calculator 00:05:05 – Facebook Introduced “@Everyone” Feature 00:07:15 – Blocking Toxic Comments On Kickstarter 00:16:24 – Crowdfunding Creator Entitlement 00:40:07 – Backer Entitlement

Shownotes Kickstarter Success Calculator - https://crowdfundingnerds.com/kickstarter-success-calculator/

Crowdfunding Nerds Facebook Community - https://www.facebook.com/groups/crowdfundingnerds

Hide Comment Feature On Kickstarter - https://www.kickstarter.com/blog/kickstarter-never-tolerates-abusive-behavior-this-new-feature-0

Marketing Tinyfolks On Steam With Pierre Vandermaesen - https://crowdfundingnerds.com/episode87/

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Pierre Vandermaesen, indie game developer of Tinyfolks joins the Crowdfunding Nerds to discuss the challenges of developing and marketing video games for Steam.

00:00:59 – How Sean Discovered Tinyfolks 00:02:27 – Framing Your Game For Marketing Purposes 00:06:55 – Tips On Pricing Games On Steam 00:09:57 – Similarities Between Steam & Kickstarter 00:12:00 - Similarities Between Game Jams & Crowdfunding 00:15:03 – Managing Side Projects 00:19:51 – Discord & Twitch Is The Video Game Community Space 00:25:06 – The Core Principles Of Marketing Anything 00:29:19 – Game Design Branding - Craft Vs Industry 00:40:43 – Challenges To Marketing Tinyfolks On Steam 00:54:42 – Advice For Aspiring Game Designers

Tinyfolks - https://store.steampowered.com/app/1909420/Tinyfolks/

Board Games & Twitch With Alex Radcliff - https://crowdfundingnerds.com/episode80/

Delve By Blackwell Games - https://blackwellwriter.itch.io/delve-a-solo-map-drawing-game

More Games From Pierre Vandermaesen - https://itch.io/profile/pierre-vandermaesen

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Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss Facebook advertising mistakes and the science of correctly pricing your pledges on Kickstarter!

00:01:44 – Facebook Ad Mistakes Breakdown 00:06:20 – Dangers Of Giveaways In Marketing 00:09:00 – Why Email Not Social Media Followers? 00:14:18 – Your Domain Health / Personal Tone In Emails 00:20:30 – How To Get Retail Backers 00:30:29 – How To Price Your Game For Kicstarter 00:43:58- How To Save On Freight 00:47:16 – Pledge Price Perception

Shownotes

Previous Episode With Jasper - https://crowdfundingnerds.com/episode85/

Kickstarter In Review Blog – https://www.pineislandgames.com/blog

Lemlist - https://www.lemlist.com/

50 Years of Text Games Kickstarter - https://www.kickstarter.com/projects/aaronareed/50-years-of-text-games

Crowdfunding Nerds Community – https://www.facebook.com/NerdsCrowdfunding

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Jasper Gardener Burch of Pine Island Games and the tabletop game Nut Hunt joins the Crowdfunding Nerds to discuss how to leverage TikTok & Reddit for your pre-Kickstarter marketing.

00:05:18 – Nut Hunt, What Went Well? 00:07:48 – Best Reviewers? 00:13:51 – Promoting Borad Game Reviews On TikTok 00:14:49 – TikTok: How To Get Followers On 00:23:30 – Kickstarter Community Comments Are Important 00:25:40 – Reddit: Organic Marketing

Shownotes

Nut Hunt Kickstarter - https://www.kickstarter.com/projects/pineislandgames/nut-hunt

Kickstarter In Review Blog - https://www.pineislandgames.com/blog

Crowdfunding Nerds Community - https://www.facebook.com/NerdsCrowdfunding

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Ben Levy of Strongbox Games joins the Crowdfunding Nerds to discuss co-authoring Mantle of The Keeper and the challenges of running a Kickstarter campaign that has not funded yet.

00:03:26 - Nerd News 00:09:26 – The Benefits of Co-Designing A Board Game 00:20:40 – What To Do If Your Live Kickstarter Is Nearly Funded 00:27:30 – How To Craft Premium Pledges 00:32:03 – The Value of Building Organic Industry Connections 00:35:31 – Dealing With Pledge Cancellations 00:38:00 – Leveraging Your Email List During Your Live Campaign 00:47:26 – Tips On Pricing Your Pledges 00:53:42 – Final Advice

Shownotes

San Diego Comic-Con - https://www.comic-con.org/

Dungeons & Dragons Honor Among Thieves Trailer - https://youtu.be/IiMinixSXII

Angel Studios Vs Disney - https://youtu.be/Q-yZspRxi_k

Mantle of The Keeper Kickstarter - https://www.kickstarter.com/projects/blevy/mantle-of-the-keeper?ref=a8v0gp&utm_source=CFN-lp&utm_medium=MOTK&utm_campaign=Landing-Page

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Board Game Design Lab - https://boardgamedesignlab.com/

Jamey Stegmaier’s Blog - https://stonemaiergames.com/e-newsletter/blog/

Amy Henning Game Maker’s Notebook Podcast - https://www.youtube.com/watch?v=caURIb9cOIg

Galactic Cruise Board Game - https://www.facebook.com/groups/1511281419224920

New Kingdom Gardeners - https://newkingdomgaming.com/

Feuds & Favors Board Game - https://www.facebook.com/groups/239849254632981/

Roll & Die Kickstarter - https://www.kickstarter.com/projects/fundamentalgames/roll-or-die/

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Board Game enthusiast and Editor-in-chief of the Babylon Bee, Kyle Mann joins the Crowdfunding Nerds to discuss publishing and self-promotion.

00:02:06 – Finding Your Target Audience 00:07:20 – Working With A Publisher 00:10:35 – Small Publishers Vs Big Publishers 00:13:22 – Pitching To Publishers While Leveraging Your Following 00:16:52 – Personal Brand And Self Promotion With Publishers 00:23:18 – Pros & Cons Of Using A Publisher 00:31:52 – Setting Yourself Deadlines

Shownotes

Post-Modern Pilgrim's Progress - https://www.amazon.com/Postmodern-Pilgrims-Progress-Allegorical-Tale/

Salem Book Publishing - https://www.regnery.com/custom/salem-books/

Kyle’s Interview With Dr. Strange director Scott Derrickson - https://babylonbee.libsyn.com/episode-22-scott-derrickson-reveals-that-he-cannot-say-anything-at-all-about-dr-strange-2

Crowdfunding Nerds Facebook Group - https://www.facebook.com/groups/crowdfundingnerds

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Brandon The Game Dev joins the Crowdfunding Nerds to chop manufacturing, freight and fulfilment.

00:00:50 – How TTRPG Fanatics Find New TTRPG Games 00:14:12 – The Board Game Design Lab Podcast Comes To An End 00:17:26 – Hiring Out Logistics Project Management 00:22:45 – Types Of Freight 00:25:15 – Does Freightos Have Competitive Pricing Compared To OTX 00:31:40 – Have Many Manufacturing Options 00:35:46 – Custom Charges 00:37:08 - Customs De Minimis

Shownotes RPG.net Poll - https://forum.rpg.net/index.php?threads/how-do-you-learn-about-new-rpg-games-books.898242/

Social Media Vs Email - https://youtu.be/jZ5H6DeaKKs?t=587

Last BGDL Podcast - https://boardgamedesignlab.com/see-you-space-cowboy-with-gabe-barrett-and-jamey-stegmaier/

Freightos - https://www.freightos.com/

OTX - https://www.otxlogistics.com/

Brandon The Game Dev - https://brandonthegamedev.com/

Pangea Marketing Agency - https://www.pangeamarketingagency.com/

Weird Marketing Tales - https://weirdmarketingtales.com/

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Project management is the topic of this podcast with Brandon Rollins, also known as Brandon The Game Dev. Brandon offers Kickstarter and social media project management services and is collaborating with the Crowdfunding Nerds on a not so top secret project.

00:01:21 – Who Is Brandon The Game Dev? 00:02:08 – Weird News 00:04:43 – Kickstarter’s Ministry Of Truth? 00:12:57 – A New Crowdfunding Pre-Marketing Strategy? 00:21:40 – An Introduction To Project Management 00:25:09 – Who Needs Project Management? 00:29:29 – A Method For Project Management 00:33:47 – Brandon’s Game Development

Shownotes

Pangea Marketing Agency - https://www.pangeamarketingagency.com/

Weird Marketing Tales - https://weirdmarketingtales.com/

Paragliding - https://www.youtube.com/watch?v=dLBJA8SlH2w

Renting Chickens - https://weirdmarketingtales.com/homestead-phil-and-homestead-jenn-on-renting-chickens/

Announcing The Kickstarter Community Advisory Council - https://www.kickstarter.com/articles/kickstarter-community-advisory-council

The Wingfeather Saga Season 2 - https://invest.angel.com/wingfeather-saga-2

Vrahode - https://www.vrahode.com/

War Co. - https://pangeaboardgames.com/products/war-co-card-game

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Alex Radcliffe of the BordaGameCo sits down with the Crowdfunding Nerds to talk about his journey of becoming a full time YouTuber who plays and reviews board games.

00:01:46 – Who Is Alex Radcliffe? 00:02:28 – When Did You Start Creating YouTube Content? 00:05:36 – Stupid Sells 00:09:50 – What Is Your Gaming History? 00:11:37 – How Much Money Have You Spent On Board Games? 00:14:03 – Do You Keep Or Return Board Games After Reviews? 00:17:51 – How Do You Monetise Your Work? 00:23:52 – How Much Time Are You Putting Into BoardGameCo? 00:27:35 – Paid Reviews? 00:32:11 – Alex’s Favourite Broad Game Experience 00:32:53 – Was The BoardGameCo Your First YouTube Channel? 00:34:39 – How Can Publishers Get Reviews From You? 00:38:57 – Why Alex Does Not Back Games With Bad Art 00:39:51 – Monetising Controversy On YouTube? 00:44:04 – What’s Your Most Popular Video? 00:47:39 – Board Game Industry Professionals Vs Board Gamers 00:51:18 – The Importance Of A Personal Brand 00:53:02 – Alex’s Thoughts On Deliverance 00:54:51 – How Should Publishers Deal With Bad Reviews? 01:00:02 – How Many Times Do You Play A Game Before Making A Video?

Shownotes BoardGameCo YouTube - https://www.youtube.com/c/BoardGameCo How to Run a Publishing Company with Rob Dougherty - https://boardgamedesignlab.com/how-to-run-a-publishing-company-with-rob-dougherty/ BoardGameCo Patreon - https://www.patreon.com/boardgameco Twitch Camp_Coop - https://www.twitch.tv/camp_coop

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The popular pledge manager BackerKit, has announced that they will be diving into the crowdfunding arena! Do they have enough buffs to out DPS Gamefound? Or will Kickstarter receive an epic heal and make a comeback?

Alex Radcliffe of BoardGameCo joins the Crowdfunding Nerds to discuss our first thoughts on the likelihood of success to this new endeavor of BackerKit!

00:02:18 – Who Is Alex Radcliffe? 00:03:04 – Resident Evil 3 By Steamforged Games 00:08:21 – Playing board games With Your Kids

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The Crowdfunding Nerds talk about $85 RPG history books, how to use steam to market your board game and getting people to care about your project.

00:01:02 – Kickstarter Review - 50 Years of Text Games 00:09:40 – How To Use Steam To Market Your Board Game 00:16:13 – How To Get People To Care About Your Game 00:24:14 – The Up Front Costs To Promoting Your Game 00:31:48 – How To Get Your Content Seen On Social Media

Shownotes 50 Years of Text Games Kickstarter - https://www.kickstarter.com/projects/aaronareed/50-years-of-text-games

Steam Community – Tabletop Simulator - https://steamcommunity.com/app/286160

Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

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What is the critical path you need to take get funded on Kickstarter and manufacture your board game? The Crowdfunding Nerds share some industry news and tips on laying a plan for crowdfunding success.

00:01:24 – MMORPG Genfanad Funds Day One On Kickstarter 00:09:57 – Building Community On Steam / Steam Marketing 00:16:36 – People Don’t Like Being Sold To 00:19:58 – Lessons From Shareware 00:21:27 – How To Stand Out On The Internet 00:30:08 – The Secret Update 00:32:08 – What Is The Concept Of The Critical Path? 00:39:44 – How To Plan Your Kickstarter – Reverse Engineer It

Shownotes Genfanad MMORPG - https://www.kickstarter.com/projects/rosetintedgames/genfanad The Anacrusis - https://www.theanacrusis.com/ Zero Page - https://www.zero-page.com/ Batmud - https://store.steampowered.com/app/616920/BatMUD/

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The Crowdfunding Nerds give you first-hand convention tips to promote your crowdfunding project with our without a booth!

00:01:08 - Shakespeare Conspiracy Theory 00:03:59 - Castles of Burgundy 00:09:06 – Batman™ : Gotham City Chronicles - Season 3 and RPG 00:11:11 – Emotional States of Facebook Users Throughout The Week 00:20:00 – Business Cards At Conventions? 00:23:34 – Security At Conventions 00:28:16 – How To Get Email Leads At Conventions 00:33:09 – Dealing With Rude People At Conventions 00:34:51 – Getting People To Your Booth 00:36:23 – QR Codes? 00:42:46 – Processing Email Leads At Conventions 00:44:08 – Be Intentional About Your Appearance At Conventions 00:51:58 – Ideas For Handouts At Conventions 00:53:26 – The Stinkiest Conventions

Wordless Poems Kickstarter - https://www.kickstarter.com/projects/friendshub/wordless-poems

Castles of Burgundy Gamefound - https://gamefound.com/projects/awaken-realms/castles-of-burgundy-special-edition

JonGetsGames - https://www.youtube.com/c/JonGetsGames

Batman™ : Gotham City Chronicles - Season 3 and RPG - https://www.kickstarter.com/projects/806316071/batmantm-gotham-city-chronicles-season-3-and-rpg

The Age of Surveillance Capitalism - https://www.publicaffairsbooks.com/titles/shoshana-zuboff/the-age-of-surveillance-capitalism/9781610395700/

Former CIA director: ‘We kill people based on metadata’ - https://www.rt.com/usa/158460-cia-director-metadata-kill-people/

The Australian Facebook Article - https://www.theaustralian.com.au/subscribe/news/1/?sourceCode=TAWEB_WRE170_a&dest=https%3A%2F%2Fwww.theaustralian.com.au%2Fbusiness%2Fmedia%2Fdigital%2Ffacebook-targets-insecure-young-people-to-sell-ads%2Fnews-story%2Fa89949ad016eee7d7a61c3c30c909fa6&memtype=anonymous&mode=premium&v21=dynamidc-cold-control-noscore&V21spcbehaviour=append

Facebook Comments on Research and Ad Targeting - https://about.fb.com/news/h/comments-on-research-and-ad-targeting/

I'm an ex-Facebook exec: don't believe what they tell you about ads - https://www.theguardian.com/technology/2017/may/02/facebook-executive-advertising-data-comment

Facebook Manipulated 689,003 Users' Emotions For Science - https://www.forbes.com/sites/kashmirhill/2014/06/28/facebook-manipulated-689003-users-emotions-for-science/?sh=6b995a0e197c

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Stock market crashes, Bitcoin busts, to industry drama and service pricing. The Crowdfunding Nerds comment on current news while answering an listener's question about our statements on "typical marketing results" in detail!

00:01:15 – Stock Market Falling 00:10:18 – RuneScape The Board Game & Gamified Stretch Goals 00:17:32 – Board Game Industry Drama & Conflict Resolution 00:22:57 – What Are The Typical Results of The Crowdfunding Nerds Service?

S&P 500 slides closer toward bear market territory as stocks extend losses - https://finance.yahoo.com/news/stock-market-news-live-updates-may-19-2022-231932475.html

Nasdaq Stock Market Data - https://money.cnn.com/data/markets

RuneScape board game Kickstarter will be 'gamified' with rewards chosen by backers - https://www.gamesradar.com/runescape-board-game-kickstarter-will-be-gamified-with-rewards-chosen-by-backers/

RuneScape Facebook Group - https://www.facebook.com/groups/runescapekingdoms

Pre-Launch Campaign Package - https://crowdfundingnerds.com/marketing/

Union Stockyards Board Game - https://www.kickstarter.com/projects/duanewulf/union-stockyards?ref=3ujvcr

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The Crowdfunding Nerds chop board game industry news while giving you some tips on how to run better Facebook ads. Also, Andrew is diffidently not a necromancer, unless he put a spell on us to tell you that...

00:01:33 – Crowdfunding Nerds Staff Training Video 00:05:23 – Crowdfunding Nerd News 00:15:33 – The Magic Circle Defined 00:23:54 – The Magic Circle In Game Marketing 00:28:19 – Messaging In Terms of Retargeting 00:34:06 – Your Customer Avatar 00:36:58 – In Summary

Crowdfunding Nerds Staff Training Video - https://www.facebook.com/100065544255608/videos/955768008454566/

Legend of the Red Dragon - https://en.wikipedia.org/wiki/Legend_of_the_Red_Dragon

EcoFlow Air Conditioner - https://www.ecoflow.com/us/wave-portable-air-conditioner

HeroQuest Hasbro - https://hasbropulse.com/products/heroquest-game-system

Micro Dojo - https://gamefound.com/projects/prometheus-game-labs/micro-dojo

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The Crowdfunding Nerds discuss some of the latest board game crowdfunding news while addressing the benefits and problems of artificially low fund goals.

00:02:09 - Marvel Zombicide & CMON Shipping 00:18:44 – Strategy For Shipping & Fullfilment Increases 00:21:26 – Euthia’s Cancelled Project of $500K 00:29:50 – Blade Runner TTRPG Artificially Low Funding Goal 00:39:46 – Kickstarter Vs Gamefound

Shownotes

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

The Game Crafter - https://www.thegamecrafter.com/

Print & Play - https://www.printplaygames.com/

Hero Forge - https://www.heroforge.com/

Five Parsecs From Home - https://www.modiphius.net/products/five-parsecs-from-home

Dwarven Forge - https://dwarvenforge.com/

Euthia: Torment Of Resurrection & Fierce Powers - https://gamefound.com/projects/diea-games/euthia/updates/7

Blade Runner – The Roleplaying Game - https://www.kickstarter.com/projects/1192053011/blade-runner-the-roleplaying-game

All Time Wrestling - https://www.kickstarter.com/projects/alltimewrestling/all-time-wrestling-the-wrestling-card-and-dice-game?ref=bxsuhp

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While SEO Wizard Rick faces ravenous cougars in the wilderness, Andrew & Sean discuss Kickstarter delegation, because Mr. Stegmaier threatened to tell the world how bad Andrew is at Scythe (and he said please, which is the magic word).

00:01:23 – You Might Want A Publisher 00:03:10 – Outsourcing? 00:05:53 – Things That Can Be Outsourced 00:11:05 – Pre-Marketing Vs Live Campaign Marketing 00:15:41 – You Can’t Do Everything 00:21:13 – Art On Your Kickstarter Page 00:27:58 – Outsourcing For Time 00:32:21 – Consulting 00:35:21 – Convention Attendance 00:44:18 – Taxes 00:47:38 – What We Commonly See Been Outsourced

Shownotes The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Hygiene Factors Of Your Kickstarter Campaign - https://crowdfundingnerds.com/episode18/ What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ ShipQuest - https://www.shipquest.co.uk/ The Flood Board Game - https://www.kickstarter.com/projects/bedouingames/the-flood?ref=9j4qu1&token=4d0861e6 Deliverance Board Game - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game Squatchy Games - https://squatchygames.com/ Mesa Game Lab - https://www.mesagamelab.com/ Jonathan Gilmour - https://www.linkedin.com/in/jonathan-gilmour-96160b1a TEBURU presents The Bad Karmas - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=erji0i&token=d9418a70

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Marco Pecota of Raybox Games joins the Crowdunding Nerds to discuss marketing games through combining themes.

00:04:01 – First Games Marco Has Ever Played 00:05:13 – What Did You Learn From Running Multiple Kickstarters? 00:11:50 – How To Stand Out On Kickstarter 00:18:07 – A Solid Theme Helps With Marketing 00:19:12 – Appealing To Board Game Collectors 00:20:47 – Consider Adding Miniatures To Your Game 00:25:03 – Don’t Create Expansions...? 00:29:30 – How To Market Pledges With Miniatures 00:31:33 – Marco's Dos & Don’ts Of Organic Facebook Group Marketing 00:39:26 – Making A Game For Others Vs Making A Game For Yourself 00:43:22 – Getting Advice From The Industry Is Key 00:50:58 – The Type Of Games That Work Well On Kickstarter 00:54:19 = Do You Need A Marketing Agency To Run A Kickstarter?

Shownotes

Escape from Stalingrad Z - https://www.kickstarter.com/projects/legionsofsteel/escape-from-stalingrad-z?ref=3018k4

Sleeping Gods: Distant Skies - https://gamefound.com/projects/red-raven-games/sleeping-gods-distant-skies

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Andrew and Sean go through 10 successful Kickstarter campaigns and talk about the important metrics that can help you frame your crowdfunding launch!

00:01:39 – Can We Predict The Future? 00:03:22 – Understanding Induction 00:09:03 – Creator Hustle Is Important 00:10:50 – The Product Is Important 00:15:57 – What Kind Of Pledge Is Most Popular? 00:27:05 – Make Your Pledges Clear & Simple 00:31:25 – Average Pledge Amount 00:39:30 – Facebook Ads For A Live Campaign

Shownotes

The Virtuous Cycle™ - https://crowdfundingnerds.com/episode14/

Kickstarter Referral Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

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The Crowdfunding Nerds discuss the importance of crafting social stretch goals that engage your crowd and give some tips to generate your very own!

00:00:43 – Defining Social Stretch Goals 00:03:55 – Where Do You Post Social Stretch Goals? 00:06:56 – How Often Should You Update Social Stretch Goal Results? 00:09:26 – Do Not Spam! 00:13:02 – Leverage Your Community Culture 00:17:10 – Crowdfunding Projects That Did Stretch Goals Well 00:20:40 – Gamify Your Social Stretch Goals 00:30:37 – Social Stretch Goal Rewards 00:35:21 – Pledge Boosting 00:40:31 – Where People Go Wrong With Social Stretch Goals 00:45:00 – Make Social Stretch Goals Attainable 00:49:30 – Crowdfunding Nerds Community Questions Answered

Shownotes

Exploding Kittens Kickstarter Campaign - https://www.kickstarter.com/projects/elanlee/exploding-kittens Elan Lee Social Stretch Goals Lecture - https://www.youtube.com/watch?v=nCIgcvK8elo Frosthaven Kickstarter Campaign - https://www.kickstarter.com/projects/frosthaven/frosthaven Hand To Hand Wombat Campaign Update #3 - https://www.kickstarter.com/projects/elanlee/hand-to-hand-wombat/posts/3422260 Team Fortress 2 War Update - https://wiki.teamfortress.com/wiki/WAR!_Update Skyrim Social Stretch Goals - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game#/product/20870 Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer

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The Crowdfunding Nerds talk about board game art as it relates to marketing, including where to find great artists, how to know if your art is or is not up to standard, and more!

00:02:10 – You Need Great Art 00:03:57 – Does Andrew Own Any Board Games With Bad Art? 00:05:42 – Poor Game Design Can Lead To Bad Art 00:09:06 – Artist Vs Art Director 00:12:23 – One Card Game Challenge 00:16:07 – Good Art Reduces Your Cost Per Lead 00:17:56 – Can You Afford To Self-Publish? 00:21:55 – How You Know Your Art Is Good? 00:31:24 – Where Do You Find Artists? 00:39:34 – Raster Vs Vector Art 00:42:49 – Saving Money With Your Art 00:46:19 – What Do People Think Of Your Art At Conventions? 00:47:47 – Allow Your Artist To Be Honest With You 00:49:52 – What Makes A Good Logo?

Shownotes

The Flood Board Game - https://thefloodboardgame.com/

Radlands - https://roxley.com/products/radlands

Color Wheel - https://www.canva.com/colors/color-wheel/

Art Station - https://www.artstation.com/

Deviant Art - https://www.deviantart.com/

Adobe Behance - https://www.behance.net/

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The Crowdfunding Nerds are joined by David Diaz of Mesa Game Lab to talk about crowdfunding video trailers.

00:01:09 – Mesa Game Lab & Deliverance 00:02:54 – David Diaz Has Skillz 00:04:26 – How Long Have You Freelanced? 00:06:20 – What Services Do You Offer? 00:12:01 – Your Art Assets Need To Be Ready Before Seeking A Video 00:16:30 – Pricing: How Do You Charge? 00:18:41 – How Much Time Do You Need To Create A Video? 00:20:16 – Video Production & Consulting? 00:24:48 – Use Your Trailer For Facebook Advertising 00:32:26 – Your Board Game Trailer Needs This 00:38:03 – How Long Does It Take To Export A Video? 00:45:07 – Live-Action / Stop-Motion Videos? 00:48:47 – Make Sure Your Assets Have Layers 00:51:20 – Backups? 00:53:49 – Advice For Those Coming Up To Launch

Shownotes

Mesa Game Lab Crowdfunding Videos - https://www.mesagamelab.com/

Fossilis Board Game - https://www.mesagamelab.com/board-game-design

Quests & Cannons Kickstarter Video - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons

Pericle: Gathering Darkness - https://www.kickstarter.com/projects/jeremy-morgan/pericle-gathering-darkness

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The Crowdfunding Nerds talk about the questions you need to be thinking about before going to Kickstarter and hiring a marketing agency to help you achieve your goals.

00:02:01 – The Importance Of Being Prepared To Talk To Marketing Agencies 00:05:55 – What Is A KPI? 00:06:17 – How To Know If Your Marketing Is Effective? 00:13:56 – Benchmarks Vs KPIs 00:15:12 – Return On Ad Spend (ROAS) 00:17:52 – Crowdfunding Is Not Like Traditional Ecommerce 00:25:21 – What Is The Process / Funnel? 00:29:24 – If An Agency Does Not Qualify You – RUN! 00:36:19 – Fees / How Do I Pay For Ads? 00:46:49 – Diversify Your Audience Reach

Shownotes

From Client to Employee – Ryan and His Kickstarter Journey https://crowdfundingnerds.com/episode21/

The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14

Ponzinomics Book - https://www.amazon.com/Ponzinomics-Untold-Story-Multi-Level-Marketing-ebook

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The Crowdfunding Nerds discuss the ultimate checklist of things to do and not do before launching your game on Kickstarter.

00:02:30 – Do Not Add Shipping In Your Pledge 00:16:51 – Know Your Numbers 00:19:41 – Things That Can’t Be Changed About Your Project When Live 00:27:08 – Make Sure To Send Out Your “Now Live On Kickstarter” Email 00:35:57 – Tips For Designing Your Kickstarter Page 00:44:49 – The Most Funded Kickstarter Of All Time – Brian Sanderson 00:48:40 – Risks & Rewards Section

Shownotes Frosthaven MSRP update - https://www.kickstarter.com/projects/frosthaven/frosthaven/posts/3451092

The Bad Karmas and The Curse of the Zodiac - https://www.kickstarter.com/projects/xplored/the-bad-karmas?ref=blbexf

Bloodstone (Canceled) - https://www.kickstarter.com/projects/druidcitygames/bloodstone

The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book?ref=83jm2y

Zombicide: Undead or Alive - https://www.kickstarter.com/projects/cmon/zombicide-undead-or-alive

Gloomhaven (Second Printing) - https://www.kickstarter.com/projects/frosthaven/gloomhaven-second-printing

Sword & Sorcery - Ancient Chronicles - https://www.kickstarter.com/projects/ares-games/sword-and-sorcery-ancient-chronicles

Chronicles of Crime - The Millennium Series - https://www.kickstarter.com/projects/destinies/chronicles-of-crime-the-millennium-series

Arydia: The Paths We Dare Tread - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread

Surprise! Four Secret Novels by Brandon Sanderson - https://www.kickstarter.com/projects/dragonsteel/surprise-four-secret-novels-by-brandon-sanderson

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The Crowdfunding Nerds continue their discussion with Joe Slack on how to transition from your a successful Kickstarter campaign to another project.

00:00:54 – Being The Face Of Your Company? 00:07:55 – The Game Design Course 00:12:36 – How To Leverage Past Campaigns For Current Launch 00:16:35 – How To Launch An Expansion To Your First Game 00:22:35 – How To Get The ‘Project We Love’ badge on Kickstarter 00:28:31 – We Launching An Expansion Did You Have Existing Copies Of The Base Game? 00:29:46 – Keeping Email Lists Separated 00:34:29 – Questions To Ask Fans After A Successful Campaign 00:47:00 – Final Thoughts

Shownotes

Joe Slack’s Board Game Design Course - https://boardgamedesigncourse.com

Interviewing A Sales Master: Dan Boe – Part 1/2 - https://crowdfundingnerds.com/episode61/

Anya Combs: Director of Games Kickstarter - https://www.linkedin.com/in/anyacombs/

Coffeezilla Influencer Scams - https://www.youtube.com/c/Coffeezilla/

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Joe Slack joins the Crowdfunding Nerds to talk about transitioning from game to game on Kickstarter!

00:01:30 – Joe Is A CFN Fan 00:02:19 – Who Is Joe Slack? 00:03:40 – What Projects Have You Been Involved In? 00:04:51 – Seek A Publisher Or Self-Publish? 00:08:37 – How Do You Know When You Are On Brand? 00:13:44 – When Should People Go Into Game Design Full Time? 00:20:08 – Game Design Course? 00:28:08 – Playing The Shipping Game 00:34:36 – The Value Of Communicating With Backers 00:36:04 – Example Of A Game That Transitioned Well

Shownotes

The Board Game Design Course - https://jslack.lpages.co/board-game-design-course-launch/

The Board Game Design Virtual Summit 2020 - https://jslack.lpages.co/virtual-board-game-design-summit/

Relics of Rajavihara and Montalo’s Revenge - https://www.kickstarter.com/projects/crazylikeabox/relics-of-rajavihara-montalos-revenge-expansion-and-re-print

Smirk & Dagger/Laughter Games - https://www.smirkanddagger.com/

Chip Cole - https://www.chipthedesigner.com/

Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe

The Board Game Designer’s Guide to Careers in the Industry - https://boardgamedesigncourse.com/careers-in-the-industry/

Comic book burning - https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

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The Crowdfunding Nerds continue their discussion with Dan Boe, the sales master!

00:01:25 – The Psychology Of The Sale, How Customers Think 00:04:28 – 3 Sales Shortcuts 00:13:01 – Think For Your Customers 00:17:04 – Marketing Is Honesty 00:20:54 – Overcoming Buyer Objection By Getting To The Truth 00:25:26 – Dealing With Cancelled Pledges 00:32:03 – Leverage The Feeling of Missing Out 00:33:40 – Customers Always Compare Pricing 00:36:57 – Dealing With Failure In Sales 00:44:13 – Casinos Know How People Make Decisions 00:45:04 – Change Statements Into Questions 00:48:45 – The Importance of Authenticity

Shownotes Pitch Anything By Oren Klaff - https://www.goodreads.com/book/show/10321016-pitch-anything The Tabletop Find-It Book - https://www.kickstarter.com/projects/oldmangames/the-tabletop-find-it-book

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Dan Boe joins the Crowdfunding Nerds to discuss how consumers make decisions in sales. He describes his sales process, which involves illustrating the problem, describing the ramifications of the problem, and then stating a solution.

00:05:17 – Who Is Dan Boe? 00:10:31 – Where Andrew & Dan Met 00:14:36 – Dan’s Process Driven Sales Funnel 00:31:12 – How Not To Be A Pushy Sales Person 00:35:32 – Building Trust Before A Sale 00:39:29 – A Process To Build Trust 00:41:54 – Cold Calling Tips

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The Crowdfunding Nerds interview Ben Levy and Devon Mettlin who are help moderate the Crowdfunding Nerds Facebook Community!

00:01:47 – Who Is Ben Levy? 00:02:38 – Who Is Devon Mettlin? 00:03:42 – The Key To Building Community 00:05:51 – Board Game Art And NFTs? 00:10:32 – Learn As You Go 00:13:21 – 7 Touch Rule To Sales 00:23:45 – Gamify Your Emails 00:27:56 – Know When The Right Time To Buy Is 00:33:40 – Facebook Group Organic Marketing Tips 00:40:42 – How To Craft Social Media Posts 00:47:12 – I Hate Marketing, Help! 00:56:28 – What Value Are You Adding To Online Communities?

Shownotes Mantle Of The Keeper - https://mantleofthekeeper.com/ BGDL Group - https://www.facebook.com/groups/281973812325263 Jamie Stegmaier's Blog - https://stonemaiergames.com/kickstarter/ Kristen Instagram Queen - https://crowdfundingnerds.com/episode59/ Libretalia Game - https://stonemaiergames.com/games/libertalia/ Megapulse Game - https://www.kickstarter.com/projects/orion-games/megapulse Fractured Veil Podcast - https://crowdfundingnerds.com/episode40/ Valve On Alternate Reality Games For Marketing - https://www.youtube.com/watch?v=VIAkqYCw6aY

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The Crowdfunding Nerds are joined by the least nerdy person they have ever had on the podcast to talk about leveling up your instagram marketing!

00:02:51 - How Kristen Got E-Famous On Instagram 00:05:41 – Launching Your First Online Course 00:10:41 – Do You Plan Your Instagram Posts? 00:14:43 – Do You Post Multiple Times A Day On Instagram? 00:16:34 – How To Repurpose Social Media Content 00:21:21 – How To Use Facebook Stories / Instagram Reels 00:25:26 – Using Organics Posts For Paid Advertising 00:26:29 – How To Get Started From Zero 00:29:30 – How Long Does It Take To Make Instagram Profitable? 00:32:37 – A Starting Point For Posting 00:35:17 – Are Hashtags Important? 00:39:01 – Too Many Hashtags? 00:42:09 – What About TikTok? 00:45:25 – Business Or Personal Posts? 00:47:36 – Social Media Photography Tips

Shownotes Kristen’s Website - https://www.kristenlumiere.com/ Kristen’s Instagram - https://www.instagram.com/kristen.lumiere/

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The Crowdfunding Nerds are back with even more books to add to your Kickstarter reading list! 00:04:24 – Sean’s First Marketing Lessons 00:08:31 - The Challenger Sale by Matthew Dixon, Brent Adamson 00:11:56 - The Personal MBA by Josh Kaufman 00:16:41 - The Kobold Guide to Board Game Design by Mike Selinker 00:18:26 - Board Game Design Advice (2nd Edition) by Gabe Barrett 00:18:58 - Board Game Kickstarter Advice by Gabe Barrett 00:19:24 - A Crowdfunder’s Strategy Guide By Jamey Stegmaier 00:20:57 - The 21 Irrefutable Laws of Leadership By by John C. Maxwell, Zig Ziglar (Foreword) 00:21:47 - 5 Day Weekend by Nik Halik 00:22:27 - 6 Months to 6 Figures by Peter Voogd 00:27:08 - The One Thing by Gary Keller Shownotes The Challenger Sale - https://www.goodreads.com/en/book/show/11910902-the-challenger-sale The Personal MBA - https://www.goodreads.com/book/show/9512985-the-personal-mba The Kobold Guide to Board Game Design - https://www.goodreads.com/en/book/show/12612706-the-kobold-guide-to-board-game-design Board Game Design Advice (2nd Edition) - https://www.kickstarter.com/projects/gabebarrett/board-game-design-advice-2nd-edition Board Game Kickstarter Advice - https://www.kickstarter.com/projects/gabebarrett/board-game-kickstarter-advice A Crowdfunder’s Strategy Guide - https://stonemaiergames.com/kickstarter/book/ The 21 Irrefutable Laws of Leadership - https://www.goodreads.com/book/show/815716.The_21_Irrefutable_Laws_of_Leadership 5 Day Weekend - https://www.goodreads.com/en/book/show/36083623-5-day-weekend 6 Months to 6 Figures - https://www.goodreads.com/en/book/show/23702503-6-months-to-6-figures The One Thing - https://www.goodreads.com/book/show/16256798-the-one-thing Epic Leather Quest Book - https://www.amazon.co.uk/dp/B01E9HP1SU/

Leather Journal Writing Notebook - Vintage Handmade Bound Notepad for Men & Women - Write in Plain Thick Paper, 7x5 Inches Small Blank Pages - Brown Drawing Sketchbook, Travel Diary, Unlined Note Book

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The Crowdfunding Nerds discuss the business books you need to read to thrive at crowdfunding!

00:01:54 – Why You Should Read Fiction 00:04:51 – Eat That Frog By Brian Tracy 00:12:20 – The Urgent Important Matrix 00:16:11 – Mac Productivity Software, Things 3 00:20:24 – Leveling Up: How To Master The Game of Life By Eric Siu 00:29:05 – Rich Dad Poor Dad By Robert T. Kiyosaki 00:33:15 - Rich Dad's Cashflow Quadrant: Rich Dad's Guide to Financial Freedom By Robert T. Kiyosaki 00:40:59 – Don’t Sweat The Small Stuff By Richard Carlson 00:45:52 - The E-Myth By Michael E. Gerber

Shownotes

Eat That Frog - https://www.goodreads.com/book/show/95887.Eat_That_Frog_

Things 3 - https://apps.apple.com/us/app/things-3/id904280696?mt=12

Leveling Up - https://www.goodreads.com/en/book/show/53225935-leveling-up

Finish: Give Yourself the Gift of Done - https://www.goodreads.com/book/show/35397160-finish

Start: Punch Fear in the Face, Escape Average and Do Work that Matters - https://www.goodreads.com/book/show/17249189-start

Grit: The Power of Passion and Perseverance - https://www.goodreads.com/book/show/27213329-grit

Rich Dad Poor Dad - https://www.goodreads.com/book/show/69571.Rich_Dad_Poor_Dad?ac=1&from_search=true&qid=TAjYyckCek&rank=1

Rich Dad's Cashflow Quadrant - https://www.goodreads.com/book/show/81922.Rich_Dad_s_Cashflow_Quadrant

Don’t Sweat The Small Stuff - https://www.goodreads.com/book/show/170548.Don_t_Sweat_the_Small_Stuff_and_It_s_All_Small_Stuff?ac=1&from_search=true&qid=sqbN1pTkdC&rank=1

The E-Myth - https://www.goodreads.com/book/show/81948.The_E_Myth_Revisited

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The Crowdfunding Nerds take about opportunity cost, is it something your need to consider or is it a ... myth!

00:01:05 – Opportunity Costs Are Rigged? 00:04:15 – The Crowdfunding Nerds Podcast Opportunity Cost 00:12:13 – Opportunity Costs Of Your Backers 00:13:10 – Opportunity Cost With Crowdfunding Platforms 00:18:05 – Advertising Budget Opportunity Cost 00:23:53 – The Opportunity To Develop A Community 00:36:51 – Is Rick Convinced?

Game On Tabletop Crowdfunding - https://www.gameontabletop.com/crowdfunding.php Gamefound - https://gamefound.com/ Gamecrafter Crowdfunding - https://help.thegamecrafter.com/article/114-crowd-funding Crowdfunding Nerds Community - https://www.facebook.com/groups/crowdfundingnerds

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The Crowdfunding Nerds start the new year off by chopping email marketing! Everything you need to know when crafting your board game emails!

00:02:03 – The Importance of Solid Email Marketing 00:03:41 – Changes To MailChimp 00:09:12 – MailChimp’s Pricing 00:11:04 – When Do You Abandon Your Email List? 00:16:22 – 4 Absolute Essential Things Your Emails Need 00:17:06 – The Email’s Theme 00:20:57 – How To Do The Call To Action 00:23:21 – Tips On Crafting A Thematic Introduction To Your Email 00:25:53 – You Need Meaningful Content In Your Emails 00:28:14 – The Optimal Length Of Your Emails 00:36:37 – The Nature of Email Updates 00:39:55 – Email Subject Lines & Preview Text 00:48:38 – Be Careful What You Send Out

Shownotes

MailerLite Pricing - https://www.mailerlite.com/pricing

MailChimp Pricing - https://mailchimp.com/pricing/marketing/

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The nerds look back at a year of podcasting while highlighting their favorite moments!

00:00:49 – Favorite Moments 00:16:54 – Favorite Podcast Episode 00:23:44 – The Facebook Group Is Growing 00:27:07 – Favorite Campaign We Promoted 00:31:34 – Favorite Moment In Deliverance Campaign 00:37:45 – Last Year's Best Learning Experience 00:44:49 – Biggest Surprises Of Last Year

Shownotes

Episode 0 - https://crowdfundingnerds.com/episode0

Rick’s Troll Eating - https://crowdfundingnerds.com/episode28/

Are Your Manufacturing Numbers Right For Kickstarter? - https://crowdfundingnerds.com/episode27/

Gamefound’s Vision of Crowdfunding (VAT) - https://gamefound.com/blog/post/our-vision-of-the-future-of-crowdfunding

The Virtuous Cycle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/

Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/

Interviewing Ant Lab Games: What To Look For In Content Creators Who Review Board Games - https://crowdfundingnerds.com/episode31/

Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/

Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

Distilled - https://distilledgame.com/

A Christmas Carol Adventure Book - https://vergegames.org/all-products/p/christmas-carol-adventure-book

A Christmas Carol RPG Kickstarter Case Study - https://www.youtube.com/watch?v=mIPQJhjU6UQ

Skyrim On Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game

What We Learned From A Facebook Ads Master And How It Relates To Kickstarter - https://crowdfundingnerds.com/episode23/

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In this Christmas special Andrew goes solo mode and tackles the important topic of how to engage your community before your crowdfunding event!

00:02:02 – The Role Of Marketing For Your Kickstarter 00:04:28 – How To Stand Out On Kickstarter 00:08:13 – How To Get Your Community Excited About Your Project 00:17:03 – Picking Your Community Platform 00:19:11 – The Key To Communication 00:22:48 – Become The Face Of Your Company 00:25:37 – Involve Your Fans 00:27:27 – How To Write Engaging Emails For Your Community 00:31:18 – Don’t Stretch Yourself Too Thin

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The crowdfunding nerds wrap up a year of podcast with their predictions & forecasts for 2022. Who will be right? Will they all be wrong? Time will tell...

00:01:45 – Prediction Vs Forecasting 00:09:38 - SEO Wizard Rick’s Predictions for 2022 00:15:49 – Andrew’s Prediction For 2022 00:19:47 – Richards Fiscal Cliff Song 00:21:00 – South Africa’s Economic Hardships 00:26:29 – Richard’s Girlfriend Is A Snoop 00:27:25 – Buy Now Pay Later 00:32:51 – Andrew’s Final Prediction About Distributors 00:35:02 – Sean’s Suspicion of 2022 Manufacturing 00:37:43 – German Manufacturing?

Shownotes

Times Magazine On China - http://content.time.com/time/subscriber/article/0,33009,165453,00.html

Ludo Fact Manufacturing - https://ludofact.de/en/

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The Crowdfunding Nerds answer some questions from the Crowdfunding Nerds Facebook Group that you now need to be in if you are a regular listener; otherwise, you will be labeled a loser.

00:01:31 - Facebook Support Is Meh 00:06:45 - Crowdfunding Nerds Facebook Community 00:07:41 - Have Multiple Admins In Your Facebook Group 00:10:00 - The Group Rules 00:13:24 - Answer Automated Questions 00:15:22 - Why We Created The Facebook Community 00:16:58 - Community Question About Gamefound 00:25:29 - Gamefound For Marketing Not Crowdfunding 00:32:17 - How Do You Even Start Calculating International Shipping? 00:37:03 - Personal Goals For The Rest of 2021

Shownotes

Crowdfunding Nerds Kickstarter Marketing Community - https://www.facebook.com/groups/383263609608760

Tabletop Game Kickstarter Advice Facebook Group - https://www.facebook.com/groups/TabletopKickstarters

Board Game Design Lab Community - https://www.facebook.com/groups/281973812325263

Wheaton's Law - https://knowyourmeme.com/memes/wheatons-law

Gamefound: Behind The Scenes With CEO Marcin Świerkot - https://crowdfundingnerds.com/episode49/

How To Run A Successful Tabletop Business With Chris Birch Of Modiphius Entertainment - https://crowdfundingnerds.com/episode50/

ShipQuest - https://www.shipquest.co.uk/

VFI Asia - http://vfi.asia/

Happyshops - https://www.happyshops.com/index.php?cmd=fulfillment&fulfillmentLanguage=EN

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Christ Birch, co-founder of Modiphius Entertainment joins the Crowdfunding Nerds to discuss the business of tabletop crowdfunding, licensing, and distribution.

00:01:40 – How To Transition From Hobby To Business? 00:08:55 – Dealing With Business Success 00:19:55 – How To Get Into Licencing Intellectual Properties 00:27:41 - How To Develop Tabletop Games For Large IPs 00:31:52 – Survey Your Community / Customers 00:35:34 – Have Realistic Goals For Crowdfunding 00:39:09 – Think About Retail When Planning Your Crowdfunding Project 00:45:34 – Getting Into Distribution 00:49:19 – The Biggest Challenge In Marketing Skyrim The Adventure Game

Shownotes

Skyrim on Gamefound - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ

Thunderbirds Board Game - https://www.kickstarter.com/projects/modiphius/the-thunderbirds-co-operative-board-game-by-matt-l

Modiphius.net - https://www.modiphius.net/

Modiphius.us - https://modiphius.us/

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The Crowdfunding Nerds are joined by Marcin Świerkot, CEO of Gamefound to get a behind the scenes look into their plans for the future within the Board Gaming and Tabletop space.

00:01:19 – How did Gamefound come about? 00:07:22 – Gamefound Community Groups & Social Badges? 00:10:53 – Gamefound’s Early Bird Features 00:13:31 – Gamefound & The Facebook Pixel 00:15:35 – What Is Responsible For Kickstarter’s Traffic? 00:20:17 – To Succeed With Crowdfunding You Can’t Be Average Any more 00:21:05 – Gamefound Affiliate Links For Board Game Reviewers 00:27:00 – Gamefound & iOS 14 00:29:14 – Facebook Ads Scaling Issues 00:33:05 – Marcin Świerkot’s Conspiracy Theory

Shownotes

Gamefound - https://gamefound.com/creators/becomeacreator#/ Awaken Realms - https://awakenrealms.com/ Biggercake - https://www.biggercake.com/ Google Header Bid Lawsuit - https://www.justice.gov/opa/press-release/file/1328941/download

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The Crowdfunding Nerds discuss the necessity of going to Kickstarter or Gamefound with a highly engaged community.

00:02:19 – What Is / Is Not A Community 00:06:08 – Gamefound Interview: Ask Your Questions! 00:06:43 – What Works When Communicating With Your Community 00:09:32 – Make Your Crowdfunding Project Their Project 00:10:41 – How Much Power Should You Give Your Community? 00:12:57 – When Should You Reply To Your Community 00:16:49 – Is It Possible To Grow A Community Without Money? 00:22:50 – Give Yourself Time To Build A Community 00:27:33 – Work Out Who Are Your Super Fans And Leverage Them 00:33:08 – Understanding Kickstarter’s Algorithm 00:34:37 – Dealing With Spam In Your Community 00:37:07 – Why Should Your Community Care About Your Posts? 00:40:17 – How To Handel Your Community After Crowdfunding

Shownotes Arydia Kickstarter - https://www.kickstarter.com/projects/faroffgames/arydia-the-paths-we-dare-tread

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The Crowdfunding Nerds talk about the advantages and challenges of marketing a large IP board game like The Elder Scrolls V: Skyrim The Adventure Game.

00:03:08 – Marketing Our First Gamefound Project 00:03:43 – Gamefound & Facebook Ads Manager 00:09:34 – Community Lurking: Understanding Buyers Objections 00:11:50 – Board Game Reviews Vs Board Game Commentary 00:13:55 – How To Deal With Passive-Aggressive Comments 00:19:42 – Advantages To Marketing Small IP Board Games 00:31:19 – Don’t Assume Reviewers Understand The Board Game Industry 00:34:38 – Don’t Try To Please Everyone 00:37:26 – Mandatory 2FA & ID Verification

Shownotes

The Elder Scrolls V: Skyrim The Adventure Game - https://gamefound.com/projects/modiphius/the-elder-scrolls-v-skyrim-the-board-game?refcode=Jq0R6pNfukOyUuxnjzkuNQ

Alex, BoardGameCo - https://www.youtube.com/channel/UCUKEGjiSoFnemBsCLKrdeJA

IGN Video - https://www.youtube.com/watch?v=FNUYzXrAvPo

Google’s Mandatory 2FA - https://www.extremetech.com/mobile/327922-google-will-start-enabling-2-step-verification-for-everyone-soon

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The Crowdfunding Nerds continue their discussion with Eric Geller of Quest & Cannons in Part 2 where pledge managers are covered!

00:00:49 – What Brought Traffic To Notify Me On Launch Page? 00:01:50 – Did You Pay For Reviewers? 00:05:02 – Engaging Board Game Reviewer Communities 00:09:24 – Lessons Learned From Backerkit ROAS 00:14:47 – Pokemon Red & Blue FTW 00:19:32 – Building Your Brand 00:20:39 – Eric’s Thoughts On Backerkit 00:22:44 – What Are Backerkit Surveys? 00:27:18 – Using A Pledge Manager To Future Proof Shipping Costs

Shownotes

Backerkit - https://www.backerkit.com/ Quakalope - https://quackalope.com/

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A discussion with Eric Geller of Quest & Cannons (Kickstarter) who launched a successful Kickstarter on Kickstarter joins the Crowdfunding Nerds to discuss said Kickstarter.

00:02:44 – From Idea To Game 00:06:48 – How To Leverage Your Wife In Game Design 00:10:27 – How To Make People Care About Your Game 00:15:43 – How To Do Market Research 00:17:27 – Advice To First Time Creators 00:20:07 – The Most Effective Facebook Ad For Quest & Cannons 00:21:48 – Why Did You Hire Crowdfunding Nerds To Manage Your Ads? 00:23:34 – What Other Services Did Your Hire Out? 00:24:35 – How Did Quest & Cannons Do On Kickstarter? 00:28:42 – How To Set Up A Review Campaign

Shownotes

Quests & Cannons: The Risen Islands - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons

Virtuous Cycle of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Short Hop Games Self-Publishing Diaries - https://boardgamegeek.com/blog/10549

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The Crowdfunding Nerds dive into 5 things that every successful business needs to focus on.

00:02:58 – Overview 00:05:53 – Think Of The Funnel 00:07:19 – Don’t Simply Focus On Leads 00:08:04 – Defining A Lead 00:11:41 – Where Do You Get Leads? 00:14:20 – Conversion Rate 00:18:26 – Indirect Results From Paid Advertising 00:22:26 – Kickstarter Campaign Conversion Rate 00:25:06 – Increasing Order Value Or Transaction 00:32:23 – Working Out Revenue: Was Deliverance Profitable?

Shownotes Top 10 Protests That Saved TV Shows from Cancellation - https://people.howstuffworks.com/culture-traditions/tv-and-culture/10-protests-that-saved-tv-shows.htm The Virtuous Circle Of Kickstarter Marketing - https://crowdfundingnerds.com/episode14/ Deliverance BackerKit - https://deliverancegame.backerkit.com/hosted_preorders Sam Healey Rockin’ A Deliverance Tee - https://youtu.be/fxTiDiMBK8E?t=1818

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The Crowdfunding Nerds have discovered a technique that improves advertising conversions for live Kickstarter campaigns!

00:02:26 – The Purpose of A Landing Page 00:07:34 – Synchronising Landing Pages With Advertising 00:10:04 – Landing Pages And Conversion Tracking 00:13:08 – Understanding Buyers Intent 00:17:11 – Landing Page Haxz0r Discovery 00:19:24 – Landing Page Retargeting? 00:19:50 – Advantages Of Landing Pages During Kickstarter 00:31:56 – 15 Landing Page Call To Action POWER Words 00:34:07 – How Not To Be Pwnd By iOS Updates 00:36:16 – How To Wreck The Buyers Objection 00:41:05 – Examples Of Kickstarter Landing Page Success

Shownotes

UTM Code Maker - https://ga-dev-tools.web.app/campaign-url-builder/

Fractured Veil – https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a

Quest & Cannons – https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox

Distilled - https://distilledgame.com/pre-order/

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In this episode, Sexy Irish Sean and the Crowdfunding Nerds go over the 6 different types of video marketing you can do on Facebook, and how to implement them.

00:03:52 – Facebook Ad Overview 00:06:56 – #1 Product Demo Video Ad 00:10:58 – Narration In Videos Ads? 00:14:23 – #2 Social Proof Video Ad 00:22:52 – #3 Closer Video Ad 00:31:27 – Hurt Feelings From Feedback? 00:33:18 - #4 Case Study Video Ad 00:36:00 - #5 Lifestyle Video Ad 00:37:36 - #6 Unboxing Video Ad 00:40:09 – Post-Kickstarter Advice

Shownotes

6 Pack Ads Course - https://6packadscourse.com/ Quest & Cannons - https://www.kickstarter.com/projects/short-hop-games/quests-and-cannons?ref=6l50ox Dice Tower West - https://www.dicetowerwest.com/ The Ernest Movies - https://www.imdb.com/list/ls007691427/ Ant Lab Games - https://www.youtube.com/channel/UCKlCdblorinZZ6FTr_XqMgg

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The Crowdfunding Nerds continue the discussion with Ryan Wiancko of Paddle Creek Games while covering the importance of community building, and live streaming in video game marketing.

00:03:02 – What Advantages or Disadvantages Does Steam Have For Marketing Video Games? 00:09:42 – Understanding Email Unsubscribe Rates And Abuse Reports 00:17:56 – Navigating Video Game Kickstarter Stretch Goals 00:23:32 – Video Game Pre-Marketing Play Testing 00:32:09 – Developing A Video Game With eSports In Mind? 00:37:23 – Video Game Live Stream Tips 00:41:50 – It’s All About Community

Shownotes Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a RockyNoHands Streamer - https://www.twitch.tv/rockynohands Restream - https://restream.io/ Streamlabs - https://streamlabs.com/ StreamElements - https://streamelements.com/ Agorapulse Social Media Management - https://www.agorapulse.com/ NLW Kickstarter Marketing Services - https://nextlevelweb.com/kickstarter-marketing-services/

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Ryan Wiancko of Paddle Creek Games (Also Iron Belly Studios) joins the Crowdfunding Nerds to discuss the Kickstarter pre-marketing for Fractured Veil, a massive-multiplayer online survival video game.

00:02:42 - What is Fractured Veil? 00:07:11 - Marketing To Yourself 00:09:37 - Starting A Company Is A Grind 00:10:31 - Find What Motivates You 00:15:4 - Most Game-Changing Thing Ryan Learnt From The Podcast 00:22:26 - You Need A Community-Driven Project 00:25:24 - What Made You Hire Next Level Web For Marketing? 00:34:24 - Marry The Imagery of Ads & Landing Pages 00:37:44 - Facebook Form Ads Vs Lead Ads

Show Notes Fractured Veil - https://www.kickstarter.com/projects/paddlecreekgames/fractured-veil-a-survival-and-base-building-multiplayer?ref=9gl60a Get Lamp Documentary - http://www.getlamp.com/ Iron Belly Studios - https://ironbellystudios.com/ Joe Girard's 13 Essential Rules of Selling - https://www.goodreads.com/book/show/15854768-joe-girard-s-13-essential-rules-of-selling ThriveSuite - https://thrivethemes.com/architect/

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Andrew and Sexy Irish Sean tie SEO Wizard Rick in the closet and explain how to figure out what's wrong with your Facebook ads. 00:01:28 - Why Aren't My Facebook Ads Working?

00:04:35 - What Are Your Goals With Facebook Ads? 00:05:33 - Target & Lookalike Audiences 00:11:12- Is The Product or Service The Problem? 00:15:29 - Get Fresh Eyes 00:21:02 - If In Doubt, Create A New Campaign 00:24:04 - Are You Spending Too Much Money? 00:25:57 - Understanding Cost Per Impression (CPM) 00:29:29 - Tips For Great Ads 00:31:36- Separate Your Click Through Rate (CTR) & Link CTR 00:32:25 - The Importance of Social Proof On Ads 00:39:03 - The Solution To Poor Messaging In Ads 00:40:35 - Tips For Describing Your Product

Oros - https://www.kickstarter.com/projects/aescgames/oros

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In this episode, the Crowdfunding Nerds discuss the sunk cost fallacy and how it relates to Kickstarter marketing, as well as giving tips on how to craft an effective welcome email!

00:01:47 - Conversions Vs Awareness In Marketing 00:07:02 - The Best Kind of Ads 00:09:36 - Tips For A Welcome Email 00:12:17 - The Purpose of A Welcome Email 00:18:04 - Recommended Community Sites 00:22:11 - What Platforms Does Your Target Audience Use? 00:23:24 - Having A Community On Your Own Website? 00:25:42 - What Is The Sunk Cost Fallacy? 00:32:44 - The Fallacy Of Induction 00:43:41 - It's Like World of Warcraft 00:47:40 - Cost of Opportunity

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Andrew explores the return on investment from his various pre-marketing efforts for Kickstarter and how it impacted his campaign's success.

00:01:01 - Afraid To Dig Into The Data 00:01:29 - How To Work Out Kickstarter Return On Ad Spend 00:03:59 - Facebook Ads Will Impact Your Organic Marketing 00:05:40 - Spend Limits To Facebook Ads 00:07:56 - Understanding Your Cost Per Click 00:11:17 - The Importance Of Email Lists 00:13:09 - The Most Worth While Conventions 00:25:19 - Facebook Ads Are An Auction 00:30:22 - Don't Start Your Ads Too Early 00:31:42 - What To Do If Organic Marketing Is Not Working 00:34:30 - What To Do If You Can't Afford Conventions

Show Notes Gen Con - https://www.gencon.com/ Norwescon - https://www.norwescon.org/ Pax South - https://south.paxsite.com/ Kingdom Con San Diego - http://www.kingdom-con.com/ Dice Tower West - https://www.dicetowerwest.com/ ShipQuest (TradeQuest) Convention Support - https://www.tradequest.co.uk Indie Game Alliance - https://www.indiegamealliance.com/ The Game Crafter Events Sponsor - https://help.thegamecrafter.com/article/116-events

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What can board game developers learn from the current state of the video game industry? In this episode, the Crowdfunding Nerds talk about the importance of community and authenticity within game development.

00:01:21 - Current State of The Video Game Industry 00:03:44 - By Corporations For Consumers 00:06:43 - Gabe Newell On Game Development 00:09:33 - Using Game Development As Marketing 00:14:18 - Using Tabletop Simulator In Development/Marketing 00:16:20 - No One Knows Your Product Better Than You 00:17:19 - Building Up Your Community 00:21:12 - The Most Valuable Thing Said On The Episode 00:23:47 -When To Delete Comments 00:28:05 - Act Like A Fan of Your Own Game 00:28:05 - Don't Surround Yourself With "Yes People."

Show Notes: Asmongold Video - https://youtu.be/kbBgOiqIrjo Gabe Newell FULL Interview 2021 - https://youtu.be/Pl80LvMsnfo

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The Crowdfunding Nerds dive into the types of games that generally don't do well on Kickstarter. They also explore the importance of building a brand and nurturing a community around our game.

00:01:16 - Game That Don't Need Any Effort To Get Funded 00:07:45 - What Does Not Funding On Kickstarter Mean? 00:09:15 - Examples Of Games With Clear Target Markets 00:15:02 - Types Of Games That Generally Don't Do Well On Kickstarter 00:26:06 - Example Of A Big IP Doing Poorly On Kickstarter 00:26:32 - Impact Of Influencers And Community On Game Development 00:36:42 - Treat Your Game Like A Band 00:40:45 - Don't Use Game Mechanics As The Selling Point 00:43:15 - Alternatives To Kickstarter 00:44:09 - When Games Should Do Well On Kickstarter But Don't

Shownotes

Steve Jackson on Game Design - https://www.youtube.com/watch?v=cBAjrTxrgEs

A Christmas Carol Adventure - https://www.kickstarter.com/projects/vergegames/a-christmas-carol-adventure

BIRDIE! The Disc Golf Board Game - https://www.kickstarter.com/projects/bodabrothers/birdie-the-disc-golf-board-game

Distilled: A Spirited Strategy Game - https://distilledgame.com/pre-order/

GameVaults: World of Warcraft® Edition - https://www.kickstarter.com/projects/gamevaults/gamevaults-world-of-warcraft-edition/

Blizzard HATES Asmongold!? OG WoW Lead Dev Fires Back after Leak - https://www.youtube.com/watch?v=kbBgOiqIrjo

Auroboros: Coils of the Serpent - https://www.kickstarter.com/projects/warchief/auroboros

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On this weeks episode the Crowdfunding Nerds go over some real life blunders Kickstarter hopefuls have fallen prey to.

00:01:36 – Be Careful Launching Massive Miniatures! 00:06:18 – Kickstarter Is Getting More Strict With Project Approvals 00:12:43 – Dangers Of Not Incorporating As A Business 00:19:31 – Slow Down & Communicate Clearly 00:23:52 – Get Your Numbers Right 00:26:07 – How Many Manufacturing Quotes Do You Need? 00:32:54 – You Need Shipping Estimates 00:35:32 – You Need A Back Up Plan 00:39:08 – Scale With Results 00:40:53 – Failing To Communicate With Fans

Shownotes

4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

Jamy Stegmaiers’ KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/

Board Game Design Lab - https://boardgamedesignlab.com/

James Mathe Game Manufacturers List - http://www.jamesmathe.com/hitchhikers-guide-to-game-manufacturers/

LongPack Games - https://www.longpackgames.com/

Quartermaster Logistics - https://www.qmlogistics.com/

ShipQuest - https://www.shipquest.co.uk/

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Andrew discusses the various successes and challenges he faced during his Deliverance Kickstarter campaign. As well as the Crowdfunding nerds talk about iOS 14 and the issues its causing.

00:01:15 – iOS 14 Update & Facebook Issues For Kickstarter 00:10:16 – iOS 14 Update & Pledge Managers 00:17:12 – Kickstarter Expectations 00:18:43 – Kickstarter’s Pound of Flesh 00:22:09 – Anomalies In Kickstarter’s Ranking System 00:27:22 – Kickstarter Regrets? 00:30:23 – Emotional State After A Kickstarter Campaign 00:33:10 – Challenges In The Last Week of A Kickstarter Campaign 00:39:16 – The Impact of Facebook Ads On A Live Campaign 00:42:25 – Back Up Your Emails 00:44:56 – The Most Effective Ads For Kickstarter

Shownotes

Backerkit - https://www.backerkit.com/

Kickstarter Referrals Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

Planet Unknown - https://www.kicktraq.com/projects/adamsapplegames/planet-unknown/

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Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds in part 2 to discuss dealing with community and social media toxicity as a board game publisher.

00:01:32 - YouTube Views Don’t Necessarily Show An Engaged Community 00:04:35 – How To Quantify Value From Content Creators 00:07:49 – Find Content Creators Who Know Their Audience 00:13:13 – How To Deal With Community Toxicity 00:24:13 – Understanding Monetized Controversy 00:24:53 – Community Toxicity Has Little Impact On Sales 00:30:39 – How To Deal With Community Criticism 00:34:32 – Be Careful Deleting Posts 00:43:37 – Why Content Creators Are Very Careful When Describing Your Kickstarter Board Game

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Anthony and Frances of Ant Lab Games join the Crowdfunding Nerds to give you an inside look into the process of Kickstarter board game review videos.

00:03:36 - What Is Ant Lab Games? 00:10:18 – What Makes People Watch Review Videos Longer? 00:18:41 – Ant Lab Games Production Process 00:21:05 – What Not To Do When Reaching Out To Review Content Creators 00:23:44 – How Long Does It Take To Make A Review Video? 00:27:45 – The Value Of An Engaged Content Creator Community 00:31:43 – Does Ant Lab Refuse To Review Some Games? 00:38:34 – How Publishers Quantify Value From Board Game Review Videos

Shownotes Ant Lab Games - http://antlabgames.com/

Liege of Games - https://www.youtube.com/c/Li%C3%A8geofGames/featured

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In part 2 the Crowdfunding nerds continue the discussion of how to boost your Kickstarter campaign during the mid-slump.

00:05:26 - Keep Your Review Prototypes In Constant Motion 00:11:49 – Tips On Choosing Reviewers 00:15:48 – How To Ask Friends And Family For Support 00:23:54 – Post Relevant Things In Social Communities 00:29:33 – Take A Break 00:32:40 – Leveraging Tabletop Simulator 00:43:03 – Write A Helpful Article For Your Peers 00:46:29 – Social Stretch Goals

Show Notes

What Matters Most To Backers On Your Kickstarter Page With Jeremy Howard - https://crowdfundingnerds.com/episode10/ Organically Engage A Facebook Community With Your Board Game - https://crowdfundingnerds.com/episode17/ Tabletopia - https://tabletopia.com/G2A - https://www.g2a.com/ Kinguin - https://www.kinguin.net/ Deliverance - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game

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Andrew had the privilege of writing an article for Jamey Stegmaier on how to boost the number of pledges during your mid-campaign slump on Kickstarter. The nerds go into further details.

00:03:32 – Does Success Build Upon Itself? 00:06:23 - Focus On People Who Advocate For You 00:12:23 – What Has Produced The Most Results So Far? 00:16:44 – How To Select Review Quotes For Your Kickstarter Page 00:19:18 – Send Emails To Your List 00:24:07 – Create A Premium Pledge Level 00:28:13 – Why You Need A $1 Pledge On Your Kickstarter Page 00:31:55 – Tips On Influencer Marketing 00:44:01 – What To Do If You Are Losing Backers Show Notes 10 Actionable Ideas to Boost Your Kickstarter Funding Mid-Campaign - https://stonemaiergames.com/10-actionable-ideas-to-boost-your-kickstarter-funding-mid-campaign/ Marketing With Gabe Barrett Of The Board Game Design Lab - https://crowdfundingnerds.com/episode6/

Deliverance: The Game of Spiritual Warfare - https://www.kickstarter.com/projects/lowenhigh/deliverance-board-game/

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Andrew has been developing Deliverance for 5 years and has finally launched on Kickstater! Having raised $39,000 in 8 minutes he explains how he got to this point.

00:01:46 - How Are You Feeling? 00:04:33 – How Did You Come Up With A Funding Goal? 00:07:41 - How Long Did It Take You Get Get Prepared For Kickstarter? 00:11:12 – What Was The Open Rate Of Your Live Kickstarter Email? 00:16:11 – How Has Your Family Reacted To Your Kickstarter? 00:19:35 – How Did You Launch? 00:25:36 – What Didn’t Go Right? 00:28:28 – Don’t Feed The Trolls 00:32:04 – Define Your Target Audience 00:38:53 – Using Kicktraq 00:41:47 – What Has Moved The Needle The Most?

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The Crowdfunding Nerds are at it again with some great advice when it comes to the manufacturing and shipping of your Kickstarter project.

00:02:36 – Exclude Countries From My Kickstarter? 00:04:17 – Countries That Can’t Use Kickstarter 00:07:30 – 5 Board Games Andrew Would Grab When Leaving The House In An Emergency 00:07:53 – The Excel Wizard 00:18:07 -19% VAT? 00:19:35 – How Not To Shoot Yourself In The Foot … Or Head 00:21:52 – Income Tax 00:22:51 – State Sales Tax? 00:23:19 – Even More VAT! 00:26:26 – Understanding BackerKit fees 00:29:45 – Kickstarter Is Not A Get Rich Quick Scheme 00:35:55 - Tips To Cut Costs With Manufacturing 00:41:58 – What Can The Market Bear?

Show Notes https://www.piecekeepergames.com/ https://www.backerkit.com/ https://chiptheorygames.com/

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On this weeks episode Nigel Matthews of ShipQuest joins the nerds to cover the importance of shipping and fulfilment partners for your up coming Kickstarter project!

00:01:34 - Selecting A Company Name 00:03:10 – How Long Has ShipQuest Been In Business? 00:07:53 – Kickstarter Is A Graveyard of Failed Projects 00:10:58 – ShipQuest Vs GamesQuest Vs TradeQuest? 00:16:31 – What Is Board Game Fulfilment? 00:23:49 – How Has Brexit Impacted Shipping? 00:29:17 – Why You Need To Ship To Europe 00:33:59 – Top 3 Things You Need To Do When Thinking About Shipping Your Kickstarter 00:42:16 – Why Did ShipQuest Partner With Next Level Web?

Show Notes https://www.shipquest.co.uk/ https://www.tradequest.co.uk/ https://www.gamesquest.co.uk/ https://www.biggercake.com/

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The nerds discuss how to optimize your emails for Gmail, segment your leads by open rate and craft emails that engage your community for Kickstarter!

00:03:47 – Make Emails A Priority 00:04:55 – Deliverance Kickstarter Case Study 00:06:26 – Using BackerKit For Your Kickstarter 00:14:51 – The Advantage of The Kickstarter Notify Me Page 00:26:40 – The Makeup of An Engaging Email 00:28:41 – How To Optimize Emails For Gmail 00:37:21 – Understand Your Email Audience To Engage Them 00:43:07 – Segmenting Your Email List By Open Rate 00:47:39 – How To Craft Subject Lines That Get Clicks

Show Notes Deliverance Case Study - https://deliverancethegame.com/ BackerKit - https://www.backerkit.com/ Test The Spammyness of Your Emails - https://www.mail-tester.com/

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Organising Shipping for your Kickstarter can be a headache! The Crowdfunding Nerds seek to bring some clarity among the chaos with practical tips and tricks to help organise shipping and fulfillment for your next Kickstarter board game project!

00:01:54 – Board Game Case Study Update00:08:52 – Shipping stuff00:10:08 - Fulfilment By Amazon?00:12:01 – Your Kickstarter Needs Regent Friendly Shipping00:13:25 – Costs For Warehouse Storage00:15:54 – Working Out Shipping Costs00:25:01 – Always Charge Shipping With A Pledge Manager00:26:53 – What To Do If A Backer Refuses To Pay For Shipping00:32:35 – Stretch Goals & Shipping

Show NotesShipQuest - https://www.shipquest.co.uk/

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Andrew & Sexy Irish Sean get schooled by a Facebook Ads Master and share what they learned and how it relates to Kickstarter Board Games.

00:06:54 - The Most Important Lessons In All Of Marketing 00:11:00 - Define The Goals & Benchmarks Of Your Facebook Ads Campaign 00:12:48 – Benchmarks You Need To Know For Facebook Ads 00:18:16 – Define Your Audience With A Customer Avatar 00:22:30 – Use Dynamic Ads At The Beginning Of Your Ads Campaign 00:28:50 – Ask Yourself This Question When Building Ads 00:30:36 – Compare Audiences of Similar Sizes 00:36:44 – The Most Important Element of Your Ads 00:41:37 – Use Video Ads 00:45:02 – You Need A Lab

Show Notes SEO That Works By Brian Dean - https://backlinko.com/seo-training

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On this weeks episode of Crowdfunding Nerds Andrew, Sexy Irish Sean and SEO Wizard Rick go full Chaotic Evil/Lawful Good and tell you some honest truth about marketing board games on Kickstarter!

00:00:00 – Episode Overview 00:06:52 – Messaging Every Day Will Not Make Marketers Work Harder 00:18:00 – Ad Supplement Your Organic Marketing And Don’t Replace It 00:22:08 – We Wish We Didn’t Have To Use Facebook, But We Do 00:32:06 – Sometimes The Market Is Not All That Excited About Your Game 00:41:00 – Don’t Pay People Who Come To You And Solicit Kickstarter Services

Show Notes Crowdfunding Nerds | Kickstarter Marketing Group - https://www.facebook.com/groups/crowdfundingnerds Rescam - https://www.rescam.org/

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On this weeks episode Rick and Sean tie up Andrew and take over the podcast! Ryan the new guy join in to discuss his recent Kickstarter project and involvement in Next Level Web.

00:01:13: - How Did Ryan The New Guy Meet Andrew? 00:02:21 - Ryan’s Experience As A Client of Next Level Web 00:04:14 - What Happens After Shipping Your Kickstarter Board Game? 00:05:01 – How To Find Manufacturers For Your Board Game 00:06:38 – Interfacing With Chinese Manufacturers 00:07:36 – Do Manufactures Ship To Your Backers? 00:08:06 – Ryan And Next Level Web 00:09:55 – Sexy Facebook Cows? 00:12:15 – Is Ryan Going To Kickstarter Again? 00:13:45 – Ryan’s First Impressions of Gamefound 00:14:27 – Let’s Talk Shipping 00:17:32 – Ascending Empires? 00:19:26 – Kickstarter Mistakes 00:21:35 – Rick’s Board Game Idea 00:22:57 – Chow Mein? 00:24:04 – How Long Has Ryan Been Working For NLW? 00:25:12 – Skills? 00:27:07 – Ryan's Goals

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Andrew, Sexy Irish Sean and SEO Wizard Rick discuss the board games digital marketing agencies, such as themselves, don't want to market. 00:01:42 - The Company 00:06:03 - The People 00:16:37 - The Game 00:31:11 - The Theme 00:32:50 - Unrealistic Expectations Show Notes: Kickstarter Marketing Services -https://nextlevelweb.com/kickstarter-marketing-services/ Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe Color Wheel - https://www.canva.com/colors/color-wheel/ 4.5 Outcomes You Need To Consider Before Going To Kickstarter - https://crowdfundingnerds.com/episode5/

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While cleaning his office Sexy Irish Sean finds an old notebook with some business advice that you need to know about before going to Kickstarter!

Episode 19 00:05:13 - #1 Be Obsessive 00:15:34 - #2 Don’t Stop 00:21:17 - #3 Get Paid 00:27:17 - #4 Everything Changes 00:30:44 - #5 You’re Not That Great 00:35:10 - #6 Surround Yourself With People Better Than You 00:39:14 - #7 Be Careful What You Wish For 00:42:03 - #8 Don’t Get Comfortable

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In this episode, the nerds talk about the Hygiene Factors of your Kickstarter campaign. These are things you need to think about and have answers for before launching!

00:05:16 - Board Game Import Fees 00:10:32 - Challenges of Board Game Marketing 00:17:57 - Kickstarter Hygiene Factors 00:19:02 - You Need Review Videos 00:29:05 - Your Need Playthrough Videos 00:34:58 - You Need High-Quality Art 00:36:39 - You Need A High Converting Landing Page 00:39:40 - Solid Pricing And A Strong Offer 00:42:20 - Pledge Managers 00:46:30 - Thinking About Future Risks

Episode 18 Stellaris Infinite Legacy - https://www.kickstarter.com/projects/academygames/stellaris-infinite-legacy

Wil Wheaton's TableTop - https://www.youtube.com/playlist?list=PL7atuZxmT956cWFGxqSyRdn6GWhBxiAwE

Panda Game Manufacturing - https://pandagm.com/

LongPack Board Game Manufacturing - https://www.longpackgames.com/

Gameland Manufacturing - https://www.gamelandus.com/

BangWee Manufacturing - https://www.bangweegm.com/

Hero Time Manufacturing - https://herotime1.com/

Backerkit - https://www.backerkit.com/

Gamefound - https://gamefound.com/

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The Crowdfunding Nerds interview Thomas Covert of The Board Game Revolution Community Facebook Group. Tom shares tips on how to engage a Facebook community naturally with your board game. The effectiveness of giveaways is also explored!

Episode 17

00:03:40 - Tom's Thoughts On The Board Game Community Online 00:10:09 - Polarized Views From AI? 00:12 :46 - Examples Of Facebook Posts That Get Great Engagement 00:14:18 - Don't Do This In Facebook Groups 00:18:40 - Do A Lot Of People Link Bomb in Facebook Groups? 00:20:36 - Facebook Ranks Posts Using Google Authority 00:22:50 - Richard's Solution To Facebook Group Marketing 00:27:39 - Ask For Feedback In Facebook Groups 00:30:06 - Use Facebook Groups to A/B Test 00:31:14 - Do Admins Look At Post History? 00:36:05 - Don't Make Your Posts About Yourself 00:39:18 - The Effectiveness of Board Game Giveaways

Show Notes

Board Game Revolution Community - https://www.facebook.com/groups/boardgamerevolution

BG41 (Board Games for One): a group for solo gamers - https://www.facebook.com/groups/boardgamesforone

Board Game Exchange - The Original “Buy, Sell & Trade” Boardgame Group - https://www.facebook.com/groups/boardgameexchange

Association of Colourblind Gamers - For Board Game Creators and Players - https://www.facebook.com/groups/AssociationofColourblindGamers

Board Game Revolution Giveaways - https://www.facebook.com/boardgamerev/services/

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Chip Cole is a freelance board game illustrator and founder of Squatchy Games. Chip has nine children and recently has a very successful Kickstarter Board Game Campaign. He shares his experience of balancing work and family amidst a Kickstarter campaign. Episode 16 00:01:10 - Episode Overview 00:02:00 - Board Game Design Lab + Board Game Marketing Course 00:03:45 - Star Citizen Raises More Money / Class Action Lawsuit 00:06:25 - Chip Cole On Work-Life Balance 00:07:20 - Who Is Chip Cole And What Is Squatchy Games? 00:10:09 - Family Play Testers? 00:11:05 - It's Ok To Fail On Kickstarter 00:13:17 - Setting Work Boundaries With Your Spouse 00:16:40 - How Do You Balance Freelance With Game Development? 00:18:55 - Do You Schedule Family Time? 00:20:30 - Did You Have Any Work-Life Balance Issues During Your Kickstarter? 00:23:40 - Setting Expectations For Backers 00:31:50 - What Was The Development Timeline For Cryptid Cafe? 00:35:20 - How Do You Switch Off? 00:36:00 - Strategies For Family / Work Balance? 00:37:30 - Pre-Kickstarter Marketing Advice Show Notes Damnation: The Gothic Game - https://www.blacklettergames.com/damnation-the-gothic-gameStar Citizen - https://robertsspaceindustries.com/ Squatchy Games - https://www.squatchygames.com/ Cryptid Cafe On Kickstarter - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe Wildermiss - Chip's Daughter's Band - https://www.youtube.com/channel/UChHTtTr9YKGM5TZNAXXvI3g

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Everything you need to know to build a landing page that intrigues, captures, and delights email leads for your upcoming board game launch!

Episode 15 00:03:00 - Hosting Your Website 00:06:56 - WordPress Security 00:08:22 - What Is A Landing Page? 00:14:26 - How Do You Track Your Conversion Rate? 00:18:15 - You Need A Email Marketing System 00:20:59 - You Need Art Or Images Of Your Game 00:23:46 - The Three People You Need To Design Your Landing Page For 00:27:35 - Landing Page Tips 00:34:15 - What Goes In The Top, Middle & Bottom Of Your Landing Page? 00:42:00 - Board Game Landing Page Example

Show Notes

Wordfence WordPress Security Plug-In: https://www.wordfence.com/

Typography Tutorial: https://youtu.be/QrNi9FmdlxY

Gutterfall: Bounties Landing Page Example: https://gutterfallbounties.com/

Andrew's Landing Page Guide On the BGDL: https://www.boardgamedesignlab.com/how-to-market-your-kickstarter-campaign/#elementor-toc__heading-anchor-9

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The Crowdfunding Nerds cover the most important element of Kickstarter marketing, the Virtuous Cycle and automation.

Episode 14 00:03:04 – The Virtuous Cycle 00:07:42 – What Is Automation? 00:08:58 – Benefits Of Automation 00:09:47 – Kinds Of Automation 00:13:25 – Disadvantages Of Automation 00:14:40 – The Importance Of Audits 00:16:35 – Why You Hire Marketing People 00:19:25 – KPI Of The Virtuous Cycle 00:24:30 – Components Of The Virtuous Cycle 00:37:40 – Getting People To Your Landing Page

Show Notes Skyrim Is Coming To Gamefound - https://gamefound.com/blog/post/big-titles-upcoming-on-gamefound#/ Modiphius Entertainment - https://www.modiphius.net/ Creating A Facebook Group For Your Kickstarter Board Game: Step-By-Step Guide - https://crowdfundingnerds.com/board-game-facebook-group-guide/ Create an Automated Welcome Email On Mailchimp - https://mailchimp.com/help/create-an-automated-welcome-email/

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Join the Crowdfunding Nerds as they continue to dive into organic board game marketing.

Episode 13 00:01:33 - Skyrim Board Game 00:03:33 – We Got A Question About Organic Marketing 00:05:18 – Sean’s Experience With Reddit 00:10:04 – How Andrew Got 400 Email Leads In 3 Hours From An Organic Post 00:13:55 – How Reddit Defines Spam 00:16:04 – SEO Wizard Rick’s Sage Organic Marketing Advice 00:20:52 – Choose Your Groups Wisely 00:24:16 – Organic Post Examples 00:28:38 - SEO Wizard Rick’s Sage Organic Marketing Advice Part 2 00:31:20 – Understanding The Buying Process 00:36:28 – The Best Marketing Advice By Sexy Irish Sean 00:37:41 - The Best Marketing Advice By Andrew 00:40:28 - The Best Marketing Advice By SEO Wizard Rick

Show Notes Skyrim Board Game On Gamefound - https://gamefound.com/blog/post/big-titles-upcoming-on-gamefound#/ Reddit’s Definition Of Spam - https://www.reddit.com/wiki/faq#wiki_what_constitutes_spam.3F

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Andrew Lowen discusses his pre-Kickstarter marketing campaign for Deliverance, and how he used organic marketing to build his community.

Episode 12 00:01:00 - Amazon's Build It 00:03:54 - Big Tech Vs Australia 00:05:42 - The Blogs You Must Read Before Going To Kickstarter 00:12:25 - What Was The First Thing You Did Online To Promote Deliverance? 00:16:20 - Organic Marketing Tips 00:19:05 - What Did You Learn About Prototypes When Making Deliverance? 00:24:32 - How Does Extensive Playtesting Impact Marketing? 00:27:40 - What Would You Do If You Started At The Beginning Again? 00:31:40 - How To Do Email Marketing If You Don't Have Much To Share 00:37:40 - How Did You Measure Success In Organic Marketing?

Amazon's Build It Crowdfunding Start-up - https://www.aboutamazon.com/news/devices/introducing-build-it

Changes to Sharing and Viewing News on Facebook in Australia - https://about.fb.com/news/2021/02/changes-to-sharing-and-viewing-news-on-facebook-in-australia/

BGG Board Game Design Forum - https://boardgamegeek.com/forum/26/bgg/board-game-design

Jamey Stegmaier' Kickstarter Articles - https://stonemaiergames.com/kickstarter/

Jamey's Article About Us - https://stonemaiergames.com/2-things-to-know-today-about-kickstarter/

James Mathe's Kickstarter Advice - http://www.jamesmathe.com/category/kickstarter/

John Wrot's Kickstarter Advice - https://www.gatekeepergaming.com/kickstarter-advice-columns/

How To Create A Facebook Group For Your Board Game - https://crowdfundingnerds.com/board-game-facebook-group-guide/

The Game Crafter's Convention Sponsorships - https://help.thegamecrafter.com/article/116-events

Viticulture Board Game - https://boardgamegeek.com/boardgame/128621/viticulture

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Have you ever wondered how to market your boardgame if you have an extremely limited marketing budget? Well, Andrew, SEO Wizard Rick and Sexy Irish Sean give you some top tips to help you on your crowdfunding journey! They discuss some of the worst marketing advice they have ever received and explain how to do self-promotion in Facebook groups.

Episode 11

00:02:50 - How To Market Your Kickstarter With Little To No Money 00:04:30 - Marketing Advice From Andrew's Mom 00:06:50 - Time Or Money 00:07:40 - How Long Does It Take To Build A Following? 00:10:30 - The Worst Marketing Advice Andrew Has Received 00:13:54 - The Worst Marketing Advice Rick Has Received 00:20:15 - Where People Go Wrong When They Don't Hire Expert Marketers 00:23:30 - The Worst Marketing Advice Sean Has Received 00:24:13 - You Need A Facebook Group About Your Kickstarter 00:26:00 - How To Know If You Are Spamming People 00:28:30 - How To Do Organic Kickstarter Marketing In Facebook Groups 00:31:30 - Optimize Your Personal Facebook Profile 00:34:26 - How To Find The Right Facebook Groups To Do Self-Promotion 00:41:15 - Boosting Posts? 00:41:50 - Use Mailchimp For Free Email Marketing 00:43:15 - Landing Page Options 00:47:22 - The Summary

Shownotes Dice Tower - https://www.dicetower.com/ Quackalope - https://quackalope.com/ Mailchimp Email Marketing - https://mailchimp.com/ Wix - https://www.wix.com/ Weebly - https://www.weebly.com/?lang=en Bandzoogle - https://bandzoogle.com/

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Jeremy Howard of ManVsMeeple joins the Crowdfunding Nerds this week to explain what elements make a useful Kickstarter page!

Episode 10

00:01:11 - What Type Of Things Are You Looking For On A Kickstarter Page? 00:06:15 - Playthrough Videos? 00:09:07 - The Best Marketing By Far 00:10:55 - Understanding Buying Signals 00:11:59 - Hygiene Factors 00:16:04 - Do I Need Big Name Reviewers? 00:19:24 - Does Jeremy Howard Review Games He Does Not Like? 00:23:00 - How To Find Suitable Reviewers 00:28:45 - How Much Notice Do You Need To Give A Reviewer? 00:32:00 - Minimum Quality Of Prototypes For Pre-Viewers? 00:35:48 - How To Build A Community Around Your Game 00:43:03 - Does Jeremy Howard Do Kickstarter Page Audits? 00:44:00 - How To Find Jeremy Howard Show Notes ManVsMeeple - https://www.youtube.com/channel/UCTU7xJi9dBQIcBeUFLpWGUA Primal The Awakening - https://www.kickstarter.com/projects/reggiegames/primal-the-awakening?ref=discovery&term=primal%20the%20awakening The King of Average - https://www.youtube.com/c/TheKingofAverage/featured What Your Turn! - https://www.youtube.com/channel/UCUR8rBizfHbB_vU-0pr-vJw One Stop Co-op Shop - https://www.youtube.com/channel/UCrOtGhui_jdLdoQNI7PU4Pg Bargain Quest - https://boardgamegeek.com/boardgame/223740/bargain-quest Zee Garcia (Dice Tower) - https://www.dicetower.com/team-members/zee-garcia Board Game Reviewers & Media - https://www.facebook.com/groups/boardgamereviewer Gama Expo - https://www.gama.org Robert Geistlinger (Director of Marketing at Arcane Wonders) - https://www.dicetower.com/contributors/robert-geistlinger Jambalaya Plays Games Community - https://www.facebook.com/groups/119149332052973

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On this week's episode of Crowdfunding Nerds Andrew, SEO Wizard Rick and Sexy Irish Sean talk about the important topic of Mental Health during a Kickstarter campaign.

Episode 9 00:01:34 - The Stress Of Kickstarter 00:04:07 - Time Spent On Kickstarter Projects 00:09:18 - The No Plan, Plan 00:11:35 - Toxic Kickstarter Comments 00:19:10 - Will You Ever Feel Ready For Kickstarter? 00:22:02 - Just Do It 00:23:56 - Surround Yourself With People Who Support You 00:34:17 - Be Intentional With Social Media 00:40:40 - Dealing With Stress 00:41:28 - Kickstarter & Yelp Reviews 00:42:50 - Be Transparent With Your Fans

Show Notes Dealing With The Mental Strain Of Catastrophic Kickstarter Success - https://crowdfundingnerds.com/episode5/

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SEO Wizard Rick answers some Google Analytics questions while Sexy Irish Sean explains what he has learned since joining the Next Level Web team.

Episode 8 00:01:11 - Sean's SEO Question 00:02:38 - Google Analytics Alternatives 00:03:50 - Does Google Analytics Slow Your Website Down? 00:07:38 - Managing Kickstarter Expectations 00:17:20 - Thinking Like An Entrepreneur 00:20:23 - How Long Do You Test Facebook Ads? 00:23:59 - When Do You Start Using Lookalike Audience Facebook Ads? 00:24:07 - Can You Copy Ads Into Lookalike Sets? 00:26:34 - How Do You Tweak Ads? 00:31:17 - The Popularity Of Board Games 00:44:48 - The Importance Of A Landing Page & Automation

Ahrefs - https://ahrefs.com/ Keyword Rank Checker -https://ahrefs.com/keyword-rank-checker Next Level Web - https://nextlevelweb.com/kickstarter-marketing-services/ Cmon - https://www.cmon.com/ Mythic Games - https://mythicgames.net/ Roxley - https://roxley.com/ DIE in the Dungeon! - https://www.kickstarter.com/projects/fundamentalgames/die-in-the-dungeon Tabletop Games Blow Away Old REcord On Kickstarter In 2020 - https://icv2.com/articles/news/view/47413/tabletop-games-blow-away-old-record-kickstarter-2020 Gamefound - https://gamefound.com/ Games Workshop - https://www.games-workshop.com/ Wizards Of The Coast - https://company.wizards.com/ Hasbro - https://products.hasbro.com/en-gb

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Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.

Episode 7 00:02:14 - How To Know If Your Facebook Ads Are Effective 00:06:55 - What Is A Lead? 00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign 00:13:29 - Why You Should Not Use Facebook "Lead Ads" 00:15:45 - Benchmarks Of Effective Leads 00:24:29 - Post-Campaign Metrics Of Success 00:27:30 - Do The Math 00:31:30 - Opportunity Cost 00:32:48 - Break-Even Is Good 00:34:00 - The Kickstarter Snowball Effect 00:37:59 - Kickstarter Pre-Landing Page Conversion Rate

Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/

Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d

Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5

Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/

Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders

How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/

Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20

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The Crowdfunding Nerds are joined by Gabe Barrett of the Board Game Design Lab this week. They discuss email lead generation through cold calling, how to engage a Facebook group community, and more!

Episode 6 00:01:40 – How Did Gabe Barrett Get Into Game Design? 00:03:14 - Who Is Gabe Barrett? 00:04:22 - Best Board Game Design Lab Episode 00:05:50 – Email Cold Calling (Pitching) 00:14:00 – What Gabe Barrett Likes To See When People Email Him 00:17:59 – A Podcast Topic Gabe Barrett Hates 00:21:12 – Game Design Coaching 00:22:32 – Gabe Barrett’s Business Plan 00:25:42 – What Gabe Barrett Would Do If Starting From The Beginning Again 00:27:04 – The Board Game Design Lab Website 00:30:50 – Common Board Game Design Issues For First Time Developers 00:35:00 – Social Media Marketing Tips 00:36:26 – How Gabe Barrett Got Into Publishing Board Games 00:39:00 – How Gabe Barrett Got Into Coaching 00:39:50 - How To Get People Excited About Your Board Game 00:42:20 - Facebook Group Advice 00:44:16 – Gabe Barrett’s Strengths 00:45:40 – Advice To Aim Lower

Board Game Design Lab - https://www.boardgamedesignlab.com/ Barrett Publishing - https://barrettpublishing.com/ Jamey Stegmaier On The Board Game Design Lab Podcast - https://www.boardgamedesignlab.com/what-you-wish-you-would-have-known/ Riot Games Origins Story With Marc Merrill - https://youtu.be/5OsFytuMmk8 Jamey Stegmaier KS Lessons - https://stonemaiergames.com/kickstarter/full-list-chronological/ James Mathe Kickstarter Advice - http://www.jamesmathe.com/category/kickstarter/

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Andrew, Rick and Sexy Irish Sean of Crowdfunding Nerds discuss 4.5 things you need to plan for before you launch on Kickstarter.They also cover if you should ever delay your launch or limit your pledges.

Episode 5 00:00:44 – Episode Overview 00:01:30 – Delaying Your Launch 00:03:20 – Fallen Land 00:04:25 – Freelancers RPG 00:07:00 – Kickstarter Is A Proof Of Concept 00:14:45 – 4.5 Scenarios 00:16:15 – Catastrophic Success 00:21:30 – Should You Limit Your Pledges? 00:24:32 – Funded Decently Well 00:28:38 – Barely Funded 00:37:05 – Failed To Fund 00:40:30 – Close To Funding

Fallen Land Live On Kickstarter: https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d

Freelancers RPG: https://freelancersrpg.com/

Day of The Dragon: https://www.kickstarter.com/projects/beawesomegames/day-of-dragons

Burning Kickstarter Comic Books: https://www.kickstarter.com/projects/73258510/sad-pictures-for-children/posts/759318#comments

White Wizard Games: https://www.whitewizardgames.com/

Ascension Tactics: https://www.kickstarter.com/projects/ascensiontactics/ascension-tactics-the-deckbuilding-miniatures-game

Patato Salad By Zack Danger Brown: https://www.kickstarter.com/projects/zackdangerbrown/potato-salad

The Oatmeal Web Comic: https://theoatmeal.com/

Gamefound: https://gamefound.com/

Pledge Manager: https://www.pledgemanager.com/

BackerKit: https://www.backerkit.com/

JetBacker: https://platform.jetbacker.com/

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In episode 4 of Crowdfunding Nerds, Andrew, Rick and Sexy Irish Sean compare the new crowdfunding site, Gamefound, with Kickstarter. They also discuss manufactured urgency vs. legitimate urgency with regards to crowdfunding. Episode 4 00:03:14 – Episode Overview 00:03:43 – What is Manufactured Urgency? 00:07:50 – What is Legitimate Urgency? 00:15:40 – Positive Use of Early Bird Implementation 00:20:18 – What is Gamefound? 00:21:21 – Pledge Manager Vs a Store 00:23:19 – How Easy Is It To Integrate A Pledge Manager? 00:26:25 - Unique Features of Gamefound 00:31:22 – What’s Next For Gamefound? 00:32:12 - Gamefound Affiliate Marketing 00:35:06 – Rick’s Master Plan For Gamefound 00:36:27 – Gamefound Vulnerabilities 00:39:30 – Will Andrew Use Gamefound For His Boardgame? 00:40:49 - Things We Like About Gamefound

Website - https://crowdfundingnerds.com/ Facebook - https://www.facebook.com/groups/crowdfundingnerds SHOW NOTES - https://crowdfundingnerds.com/episode4

Facebook Groups - https://www.facebook.com/groups/crowdfundingnerds

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In episode 3 of Crowdfunding Nerds, Andrew, Rick, and Sexy Irish Sean do a deep dive into your crowdfunding offer.When it comes to your offer, buyer’s remorse, shipping, and manufacturing must all be considered when crafting your Kickstarter landing page.

Episode 3 00:00:36 – Episode Overview 00:01:33 – Building A PC 00:02:55 – Kickstarter And Comic Books? 00:06:55 – The Offer 00:08:40 – Price 00:10:44 – Failed Offers 00:11:56 – Warning Signs Of A Poor Offer 00:13:18 – Buyer’s Remorse 00:21:20 – Kickstarter Recourse? 00:23:14 – Shipping Dates 00:26:02 – The Goal Of The Offer 00:28:39 – Manufacturing 00:31:30 – Game Design And The Offer 00:35:44 – Kickstarter Has Evolved 00:37:05 - Crafting Future Offers 00:39:21 – Different People And Your Offer 00:40:58 – Customised Offers 00:46:00 – Marketing Can’t Help A Sinking Ship 00:47:40 – You Need Multiple Products

Website - https://crowdfundingnerds.com/ Facebook - https://www.facebook.com/groups/crowdfundingnerds SHOW NOTES - https://crowdfundingnerds.com/episode3

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In the second episode of Crowdfunding, Nerds Andrew, Rick, and Sexy Irish Sean reminisce about their time playing World Of Warcraft before switching topics and getting into Facebook Ad optimization for Kickstarter. Finally, they share tips on how to develop a board game from a marketing perspective. -------- Episode 2 00:00:53 – Episode Overview 00:01:25 – MMORPG’s 00:04:46 – How To Write Facebook Ad Copy 00:08:50 – The Headline 00:10:10 – What Makes A Great Ad Image 00:11:50 – The Audience 00:16:11 – Facebook Ad Mistakes 00:29:00 – Ad Styles 00:30:45 – 4 Ad Styles You Must Know 00:34:18 – The Goal Of Your Facebook Ads 00:35:00 – Developing A Board Game From A Marketing Perspective 00:47:50 – The Wrap Up

Website - https://crowdfundingnerds.com/ Facebook - https://www.facebook.com/groups/crowdfundingnerds

SHOW NOTES - https://crowdfundingnerds.com/episode2

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On this episode of the Crowdfunding Nerds podcast, Andrew, Rick, and Sexy Irish Sean break down Kickstarter referral metrics and present a helpful ratio to understand your marketing efforts. Want to know when your board game is ready for Kickstarter? Listen out for all of our Crowdfunding Nerds tips that will help you line up your product for success!

Episode 1 00:01:04 – Episode Overview 00:02:46 – Rock Manor Games Metrics Article 00:08:20 – Crowdfunding Nerds Metrics Article 00:10:21 – The Clients We Used In Our Study 00:11:30 – Our Conclusion On Kickstarter Referral Metrics 00:16:00 – How To Know You Are Ready For Kickstarter 00:20:50 – Our Thoughts On A Game’s Theme 00:26:44 – Quality Of Your Product 00:31:25 – Pledge Packages 00:33:56 – Why Kickstarter Is Unlike Other Crowdfunding Sites 00:38:00 – Final Crowdfunding Tips

🔗 Website - https://crowdfundingnerds.com/

🔵 Facebook - https://www.facebook.com/groups/crowdfundingnerds

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Welcome to Crowdfunding Nerds, a podcast all about marketing and crowdfunding by a bunch of nerds that are learning as they go in this ever-changing environment.

In 2020, Crowdfunding Nerds has helped board game creators raise 2 million dollars on Kickstarter while seeing over 90% of our clients funding on the very first day of their launch. The vast majority of these clients were first-time creators!

We have found that the key to any Kickstarter project’s success has everything to do with the strength and execution of a pre-marketing plan.

We are here to explore crowdfunding with you by using real-world examples from our very own clients. Let’s investigate what’s working and what’s not in today’s market!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!: Recent Episodes

Crowdfunding Nerds: Kickstarter Marketing For Board Games &amp; Beyond!

Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!