The eCom Hotseat: Recent Episodes

Sufian Asghar

The eCom Hotseat is a podcast dedicated to finding and interviewing the best in class operators and founders in the eCom space.

Unlike your usual 1hr 30min snore-fest The eCom Hotseat is designed to deliver short punchy 20-minute value-driven interviews that you can slot in at any time during a busy day.

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Episode 10 of The eCom Hotseat!

I spoke to Tyson Walters, who founded Shed Defender (sheddefender.com) as a passion project which quickly spiralled into a 7-figure e-commerce business, pitched on Shark Tank and sold many many units across Amazon, Shopify and other channels.

We talked about:

  • Protecting your IP selling on Amazon

  • Diversification of revenue streams - Why he started the brand

  • How brands can diversify

  • The impact of iOS14 on eCommerce

Check out Tyson and his brand here:

https://www.sheddefender.com

https://www.instagram.com/sheddefender/ https://www.instagram.com/drakedunes/

Connect with me here:

https://www.instagram.com/sufian.asg/

https://twitter.com/sufianszn

Thank you so much for watching/listening! See you on the next one!

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This week I sat down with Antonio, founder of Hoski Lab a creative agency for eCommerce brands, they supply high-quality creatives to brands looking to scale their paid advertising spend.

We talk about:

  • How to build high-quality UGC

  • Ad Ideas and inspiration

  • How to analyze creative performance

  • Influencer whitelisting creatives

Connect with Antonio here:

https://www.facebook.com/antonio.boccanfuso.54

https://go.hoskimedia.com/portfolio

Connect with me here:

https://www.facebook.com/sufian.asghar.9235 https://www.instagram.com/sufian.asg/

Apply to work with my agency here:

https://ecom.szn-media.co/project-profit

Thank you for listening!

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In this episode, I talk to Reinis and Jacob founders of an email marketing agency called AgencyJR that works with eCom brands and Info Product Business to help scale with email marketing.

We talk about:

  • Nuances of marketing for eCom vs Info Products

  • Importance of email design

  • Do's and Don'ts of Email Marketing

Connect with Jacob And Reinis Here:

Reinis: https://www.instagram.com/emailreinis/

Jacob: https://www.instagram.com/emailceo/

Connect With Me Here:

https://www.instagram.com/sufian.asg/

Apply to work with our agency here: https://ecom.szn-media.co/project-profit

Thank you for listening!

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This week we're joined by conversion rate optimization experts Daniel Budai and Ann Njuguna from Budai Media.

We talk:

  • Quick wins to improve your conversion rates

  • The difference between 7 and 8 figure eCom brands

  • How they improved one store's conversion rate by over 400%

  • How to analyze your conversion rate so you can improve it

  • Tools you must be using to analyze conversion rates

Connect With Daniel here:

https://www.facebook.com/ambigiuous2

Connect with me here:

https://www.instagram.com/sufian.asg/

Book a call with my agency here:

https://ecom.szn-media.co/book-a-callclgf5ymq

Thank you for tuning in!

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In this episode we're joined by Bradley Hillier, CEO of Vast Media Marketing an agency managing over $500k per month in ad spend for DTC brands We discuss:

  • FB vs Tik Tok vs Snapchat Ads

  • Measuring ad performance in a post iOS14 world

  • Audience ideas for your campaigns

  • User-Generated Content Ads

Connect with Brad here:

https://www.facebook.com/bradley.hillier.79

Connect with me here:

https://www.instagram.com/sufian.asg/

https://www.facebook.com/bradley.hillier.79

Apply to work with my agency: https://ecom.szn-media.co/project-profit1

See ya next week!

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This week we're joined by Chase Dimond, partner at Structured Social and E-Mail marketing genius.

We discuss:

  • High converting Klaviyo Segments

  • How to avoid the spam folder

  • Getting customer insights from Email Marketing.

  • Brands that neglected email before iOS14

  • His mindset and approach to life

Connect with Chase here:

https://www.instagram.com/chasehunterdimond/

https://twitter.com/ecomchasedimond

https://chasedimond.com/

Connect with me here:

https://twitter.com/sufianszn

https://www.instagram.com/sufian.asg/

Apply to work with our agency here:

https://go.szn-media.co/book-sales

See ya next week!

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In this episode, we are joined by Clodagh Bell founder of Sample Beauty an independent Beauty Brand that grew from 0-200k followers on Instagram in 5 years and was acquired.

We talk about:

  • How Clo started the brand and her background as a teacher

  • Do's and Dont's of Influencer marketing

  • How to vet influencers

  • How to grow your brands following and community

  • What it was like for Clo exiting the brand and navigating an acquisition

Connect with Clo here: https://www.instagram.com/clo_blue/

Connect with me here: https://www.instagram.com/sufian.asg/

Apply to work with our agency on your Facebook ads: https://go.szn-media.co

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In Episode 3 of the eCom Hotseat with Nick Theriot. Nick is the founder of Theriot Solutions a Facebook Ads agency for eCommerce brands.

We talk all things eCom and Facebook Ads including:

  • Taking brands from negative ROAS to million dollar months

  • Creatives that convert

  • Copywriting for ads

  • The right mindset to attack iOS14 changes

  • Strategies to work on and elevate your mindset for business.

Follow Nick here:

https://instagram.com/nicktheriot_

https://youtube.com/c/NickTheriot

Apply to work with our agency here:

https://go.szn-media.co

Connect with me here:

https://Instagram.com/sufian.asg

https://www.facebook.com/sufian.asghar.9235

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In this episode, we sit down with Dave Miz, founder of The Email Experience, and discuss lessons learned from generating $28MM in revenue for DTC brands with email marketing

Check out Dave here:

https://www.theemailexperience.com/

https://www.instagram.com/davemiz/

https://www.facebook.com/DaveMiz

Topics we cover:

  • How he got into email marketing

  • How brands can re-engage unengaged subscribers

  • Strategies to grow your email list

  • Mistakes made by brands with their email marketing

Apply to work with us to grow your brand: https://ecom.szn-media.co/consistent

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Welcome to the first episode of the eCom HotSeat!

In this episode, we sit down with Dek Vines, founder of Belvoir&Co, and discuss his journey of starting his sunglasses brand Belvoir&Co with an initial investment of just £35 to building it into a 7-Figure Empire

Topics we cover:

  • How the brand started
  • How going to school with Ben and Lewis inspired his brand
  • Wholesale as a growth strategy
  • The design and manufacturing process
  • Mistakes made along the way
  • Managing cash-flow