May I Have Your Attention: Recent Episodes
Justin Nassiri
Attention is oxygen to your brand and critical in your personal life. How do you get it, how do you keep it, and how do you make money with it?
In each episode, we meet with top marketers, thought leaders, and experts to find out.
'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai
About today’s guest: Ernie Bray is the Chairman CEO of AutoClaims Direct, which provides virtual claims, streamlined cloud-based workflow platforms, customized data and metrics, and human touch delivery. Over the last 18 years, Ernie has grown ACD to six annual rankings on the Inc. 5000, four years on Deloitte’s Technology Fast-500, and Entrepreneur’s “Best Entrepreneurial Companies In America." Ernie's also the host of the podcast, Focus On Claims, where he interviews interesting people, companies, and trends from the world of insurance and insurance tech. He is a contributing writer to Forbes, Entrepreneur, TechCrunch, HuffPost, TechCo and has been featured in Inc.com.
About today’s guest: Stephen Mapes is the Senior Vice President of Strategy at Impact XM. Impact XM is a global experiential marketing agency that crafts strategic audience engagements by powering brand experiences. Stephen has worked at Impact XM for over 30 years. He holds a degree in Economics from Franklin & Marshall College, an MBA from Drexel University, and an MA in Design & Culture from the University of Pennsylvania.
About today’s guest: Rob Delf is the CEO of Meta Data Systems, a cloud platform that allows customers to manage editorial, technical and other metadata about TV shows, movies, documentaries, games and more. His previous work includes CEO of Righstline, VP of Media & Entertainment at The Revere Group, as well as work at Deloitte, IBM and other great institutions.
About today’s guest: Ryan Ribeira is an Emergency Physician, Assistant Professor at Stanford School of Medicine, CEO at SimX VR. SimX makes professional grade VR and AR medical simulation software.
About today’s guest: Steve Hoffman is the Captain and CEO of Founders Space, one of the world's leading startup accelerators. Founders Space was ranked the number one incubator for overseas startups by Forbes and Entrepreneur magazines. He is the author of several books, including Make Elephants Fly, Surviving a Startup, which just launched, and The Five Forces. His other pursuits include Hollywood TV executive, game designer, manga rewriter, voice actor, animator, electrical engineer, studio head, and video game designer. He is also the host of two podcasts, Startup Supercharge, and Mentors & Masters.
About today’s guest: Francisco Lacayo is the VP of Partnerships at White Shark Media, a leading digital marketing agency with more than ten years of experience managing pay-per-click campaigns with Google, Microsoft, Facebook ads, and more. Francisco has worked in the Digital Marketing industry for 13 years, leading different projects involving customer experience, product development, and product innovation.
About today’s guest: Jon Ferrara the CEO of Nimble, which is the CRM that works for you everywhere you work. Nimble has raised over $9 million in venture capital, has over 50 employees listed on LinkedIn, and is used by over 140,000 professionals. Since graduating from California State University with a degree in Computer Science, Jon has founded three companies: GoldMine Software, FrontRange Solutions, and, nearly 13 years ago, Nimble.
About today’s guest: Vinay Johar is the CEO of RChili, the most trusted partner for parsing jobs and resumes matching and data enrichment for the global recruitment industry. His career has included a Master's in Technology at IIT, work as an Analyst at Tata Infotech, serving as the CEO of Connoisseur Infotech, CEO of Enrich.io, and over seven years at RChilli, where they now partner with ETS applications, fortune enterprises, and job boards in over 32 different countries.
About today’s guest: John Jeremiah is the Marketing Director at Traceable.ai, which helps teams securely and effectively manage modern cloud-native applications. He served in the Navy for nine years as a Surface Warfare Officer. His career has included seven years at Hewlett Packard Enterprise and work at GitLab as a Product Marketing Leader. He is also the Founding Author of TechBeacon, Hewlett Packard Enterprise’s independent thought leadership and content marketing platform. John grew TechBeacon to over 200,000 users and 300,000 page views per month.
About today’s guest: Caitlin Strempel is the Founder and CEO of Rising Ranks Digital, a SEO and digital strategy agency. She helps businesses scale to million-dollar months more quickly and effortlessly through high-level marketing strategy and SEO management. She believes that if we champion for the success of others that our own success is inevitable.
I'm rebroadcasting an episode that I did for my other podcast Beyond the Uniform, which we'll play here shortly. But this is a really incredible story of someone who wrote a post on LinkedIn and woke up the next morning to 200,000 likes and 6 million views. To say it was viral is an understatement. I interviewed Paul David. He's an incredible human being and I loved his lessons around marketing and just being a good human in general. So enjoy this episode.
My guest today is David Ledgerwood, an expert in sales. He has helped hundreds of companies grow from hundreds of 1000s of dollars in revenue to millions in revenue and 10s of millions of revenue. We talk about a lot in this conversation. A few things to listen for; one is the discernment between being too narrow and too niched in versus being too broad. I enjoyed our conversation around this. A second one was around how things don't necessarily need to scale at the start of an organization. Yes, we've all read the lean startup. We all know about the importance of scalability. But that doesn't always mean you need to start there. We talk about how sales can inform marketing, and I loved David's thoughts on specific tactics on how to do that.
As always, May I Have Your Attention is brought to you by captivate.ai, which turns your podcast into three months of social media content, you can find out more at Captivate.ai.
Jason Van Camp is the author of the book, Deliberate Discomfort, which is both a Wall Street Journal and 2x #1 Amazon Best Selling book. For the last 10+ years, he has run the consulting firm, Mission Six Zero, which dramatically improve sales performance, reduces costs, and wins by providing their client's teams with a new way of solving organizational problems. He is also the Executive Director of the 501-3c organization, Warrior Rising. He is a graduate of West Point, as well as Brigham Young University's Business School, and is a 14-year Veteran of the US Army, where he served in the Green Beret. https://www.linkedin.com/in/jason-van-camp-076a5339/ https://www.amazon.com/Deliberate-Discomfort-Operations-Comfortable-Uncomfortable/dp/1733428011 https://missionsixzero.com/ https://www.warriorrising.org/
Today I'm talking with John Hinchliffe about how giving should be the new guideline in marketing, community development, and business. John has spent over a decade freely giving his knowledge through mentoring, community building and LinkedIn initiatives to reach thousands of individuals and encourage others to do the same as a means to network most effectively. This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention. 'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai
Today, I'm chatting with Meghan Gill, who was employee #8 at MongoDB and has served in various marketing and sales roles for the last 11 years, as MongoDB has grown to over 2,500 employees. Meghan Gill is the VP of Sales Operations & Sales Development at MongoDB, where she was Employee #8 and the first GTM hire at MongoDB, a company with over 2,500 employees now. She is an advisor and board member to multiple companies, including HackNY.org, Concord Systems and Honeycomb.io. In her 11+ years at MongoDB she has held positions in both marketing and sales operations.
Today I'm talking with David Berkowitz about how companies and individuals can slice through the noise and get the attention of the biggest brands on the planet. David has presented at over 350 events worldwide, including Cannes Lions, SXSW, and CES. He has worked with the world's top agencies and brands, including 360i, MRY, iCrossing, Coca-Cola, Johnson & Johnson, Mondelez, Porsche, Saks, and many others. This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention. 'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai
About this episode: On this episode I speak with Lan Phan about how she grew from 0 followers to 80,000 in under 10 months for her company, community of SEVEN. We cover a whole host of topics, including:
- Focusing on your why
- A community vs. a personal brand
- Betting on yourself
- A new definition of MVP
'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.aiThis is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention.
On this episode I speak with 15-year marketing and storytelling veteran, Mita Mallick. She shares how storytelling is a time honored way to capture attention, and also shares insights about what helped her become a 2020 LinkedIn Top Voice. Here are a few things to keep an ear out for:
- Focusing on your passion and sharing your thoughts and research as you deepen in this passion
- Using authenticity and passion to direct how and what you share
- Storytelling not only as a means of capturing attention, but also as a means of healing and therapy
'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai
About today's guest: Lan Phan is the Founder & Chief Community Builder at community of SEVEN, an invite-only community for those looking to change the world. She is an award-winning marketing leader with over twenty years building businesses and transforming the culture and DNA of companies, including work at Fortune Magazine, the Association of National Advertisers, #SeeHer, McCann Worldgroup and more. She is a graduate of both Stanford University and Harvard's Graduate School of Education.
Selected resources: * Lan’s LinkedIn profile: https://www.linkedin.com/in/lanphan/ * Company of One: https://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356
Selected quotes * My four core values are my family and friends who are my chosen family, my faith, helping people and freedom. What would my life look like if I built a business around my values? * There's a corporate saying that in any kind of meeting, seven is the ideal number of participants. When you go beyond seven, each person you add loses productivity by 10%. * We're in this celebrity kind of world and people are tired of it. I don't want to look at Kim Kardashian and I don't want to follow these people. My voice matters, too. * I love Tony Robbins. But it's about him and his wisdom. Community of SEVEN is not about me and my wisdom, it's about the shared wisdom of everyone. * I'm an introvert, but my Why is How can I help as many people as possible in my lifetime? That's my mission. I can't do that by being small and by not elevating my voice. * Figuring out what your passion is and trying to create something that is uniquely you is the journey that we go through as entrepreneurs. * I've never been motivated by money, it's not one of my values and doesn't inspire me. I started with this notion of what's a change I want to bring into the world. * The big lesson when posting on social media is don't focus on your product or business, focus on how you can help people. How can you help people who follow your page? * Being a servant leader is one of my big core principles. It's about being of service to folks you lead. My job is not to be the boss, my job was to serve my employees. * How can we change the world? How can I use my influence to change the world for the better? That's a different mentality than creating a community based on power.
About this episode: This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention. On this episode I speak with 15-year marketing and storytelling veteran, Mita Mallick. She shares how storytelling is a time honored way to capture attention, and also shares insights about what helped her become a 2020 LinkedIn Top Voice. Here are a few things to keep an ear out for: 1. Focusing on your passion and sharing your thoughts and research as you deepen in this passion 2. Using authenticity and passion to direct how and what you share 3. Storytelling not only as a means of capturing attention, but also as a means of healing and therapy
'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai About Mita Mita Mallick is the Head of Inclusion, Equity and Impact at Carta. Her career includes I have over 15 years as a storyteller, leading iconic brands like AVEENO, AVON Color Cosmetics, Chapstick, Vaseline, Suave and Dove. She is a Contributor to Entrepreneur Media and was recognized by LinkedIn in 2020 as being a LinkedIn Top Voice.
About this episode: This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention. On this episode I speak with 8 year CIA veteran Andrew Bustmanta about lessons he learned in the Central Intelligence Agency and how that can help you attract the right attention online. Things to keep an ear out for: * using a filter rather than a funnel when attracting your ideal customer persona * how filtering out most people allows you to better serve your core audience * how to construct your business to attract the right attention, while not being noticed by the masses
'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai Thanks for your attention, and let's get started with today's episode. About today's guest: Andrew is the Founder of EverydaySpy, which trains individuals and teams to leverage influence, intelligence and intent. Techniques once reserved for elite spy agencies can now serve everyday people in their pursuit of personal and professional objectives. He served in both the U.S. Air Force and Central Intelligence Agency, in addition to being a Senior Advisor at CVS Health. Selected resources: Andrew's LinkedIn profile: https://www.linkedin.com/in/andrew-bustamante-mba-89812a10b/ Andrew's company: https://everydayspy.com/ Andrew's podcast: https://itunes.apple.com/us/podcast/everyday-espionage-podcast/id1441789630?mt=2 The game Andrew mentions: https://hq.everydayspy.com/ort/ Selected quotes It's all about hiding in plain sight until you choose to absolutely overwhelm somebody's emotional center and take their attention. Advertising is unintentional; it's just trying to get your attention and put a name at the top of your head. Marketing has to be intentional. Funnels work on non-digitally savvy people. The more digitally savvy your customer is, the less likely a funnel will work because they can see and feel themselves being funneled. I put people through my filter because I am trying to find people that I can serve at scale. It doesn't do me any good to pour a bunch of time into one person. It's so powerful for me to be able to serve my customer as a direct to consumer business owner, but then to also deliver to them a community of people who are like-minded. The faster you adhere to your own principles, the faster your success will come. Every distraction just lengthens the period of time before you hit your objectives. When you filter people out, you're creating this nucleus of individuals and you're giving them access to other individuals who are just like them. I wanted something that was going to contribute massive value to a few people, not something that was going to give a little bit of value to tens of thousands of people. Advertising is something I still shy away from. My time is better served organically, but when I do reach out, it's targeted at someone who is going to be susceptible to my message. The people that I hear from the most are the people who I serve the best.
About this episode: This is a show all about getting attention online. Whether it is for you personally or for your company, each week we delve into how to get attention, how to keep attention, and how to make money from attention. 'May I Have Your Attention...' is brought to you by Captivate.ai, which turns your webinar or podcast into three months of social media content. Find out more at Captivate.ai About Claire: Claire Hunsaker is the Co-Founder of Ask Flossie, a company whose mission is to help all women close the financial gap. While she is a badass marketer today, her career actually started in writing - earning a BA in English Literature at Columbia University, and then working as an Assistant Book Editor at Penguin Publishing. After earning an MBA at Stanford's Graduate School of Business, she began to focus on marketing, working as VP of Sales & Marketing at Samasource, and then VP of Marketing at Stormpath, where she built and led Go-to-Market from Seed to Series B and Hit +10% monthly growth consistently for five years. Stormpath was acquired by Okta, where she worked as Senior Director of Demand Generation before founding Ask Flossie. Selected quotes:
We're increasingly seeing this move towards niche communities, niche audiences, and people having to learn how to find and connect, which is old school marketing, which I love. It's intimidating to navigate personal finance. There's a lot of content out there that is not written with women in mind. There's no community for women, but Ask Flossie changes that. I think that a lot of startups really underestimate how much they need visual design to look like they're trustworthy and look like they're compelling. We use something like 20% more words when we speak versus when we write to get the same point across. If you're working with a sales team, your empathy for them has to be 120%. The objections that I ran into as a salesperson were objections that I as a marketer could have preempted. One of the best tools for startups and small companies is Upwork. I've used it extensively to fill tradecraft gaps. Ask Flossie will be a legion of contractors before I hire someone. You have to be willing to take risks and listen to how you get received. I'm gonna give it a whirl because nobody is going to die if I don't get that video series right. A little bit of visual design goes a long way in reducing friction in helping somebody connect quickly. When you do it right, you convey a really positive emotion about your brand. I think that we're going to see a little bit of a backswing towards formality when we're all released back into the wild after COVID and can like put on business clothes again. If you've got an audience of 100 people and you're not prepared, even if you're addressing them directly and being authentic, make it worth their time they bothered to show up.