Minimum Viable: Recent Episodes
Terry Wang & Will Green
3-Time Head of Marketing and Startup GTM advisor Terry Wang and co-host Will Green discuss product ideas and design elements that work, that don't work, and those you may not even notice through the lens of their experiences, research, and stories from notable names in the startup world.
Today on Minimum Viable, Terry and Will are joined by Bobby Gilbert, Co-Founder and Chief Executive Officer at FundStory, the OS for non-dilutive capital. They dive into how Fundstory streamlines the process of accessing and managing non-dilutive capital, the vast ecosystem of non-dilutive funding options, and how Bobby took lessons learned from his first startup to grow FundStory.
Today on Minimum Viable, Terry and Will are joined by Tim Higham, CEO and Founder of AscendTMS. They discuss how Tim bootstrapped the business to over 45,000 monthly customers by utilizing a freemium model focused on ease of use and customer experience.
Today on Minimum Viable, Terry and Will dive into the product landscape around Environmental, Social, Governance (ESG) reporting and management. They discuss the drivers for these products, the role of investors and government in the space, and how ESG reporting may evolve in the future.
This week on Minimum Viable Will and Terry sit down with Kailin Noivo, CRO and co-foudner of Noibu, to discuss Noibu’s growth and evolution as a platform and the journey their team took towards recovering ecommerce retailers over $1 billion dollars in lost revenue.
Today on Minimum Viable listen to Will and Terry dive into the vast world of sports betting and why betting sites such as DraftKings focus so much marketing on parlay bets.
This week on Minimum Viable we nerd out over Loblaws turning the low-margin supermarket into a moneymaker with an ecosystem approach. Specifically, we break down how they strategically used white label products in high-margin complements to their bread and butter (pun intended) grocery staples to become the dominant player in Canada’s grocery market.
This week on Minimum Viable we tackle gamification - and what happens when it's done right (and wrong). Specifically, we'll break down how Strava uses gamification to guilt and reward you into running.