Dental Marketing Quick Bites: Recent Episodes
Colin Receveur
Dental Marketing Quick Bites offers timely and practical dental marketing advice and inspiration to dentists across the nation. Hosted by dental expert, Colin Receveur, Dental Marketing Quick Bites covers topics like marketing theory, business management, and effective Practice Growth strategies — all in two minutes or less.
It's not just about how much money you make, it's about how fast you can make it and how much effort is required to do that. How fast can you put a million dollars in your pocket?
If you’re living the dental grind right now, that’s not an obstacle to work through, it’s a clue that something you’re doing is not quite right.
Most dentists struggle not because they aren’t smart or talented but simply because they are aiming at a goal that is far below their potential.
If success was about hard work, then all of the dentists who spend countless hours at the office should all be successful. But they’re not.
There’s one part of the puzzle in most dental practices that really has no interest in seeing you succeed and only has an interest in seeing themselves succeed: And that is the insurance company.
What good is making $2 million a year if you have no time to enjoy it? What good is all the free time in the world if you don’t have the resources to live the life you want? The two most important goals for any dentist are simple: Money and time.
Most dentists who are focused on getting more patients never realize that’s actually what is keeping them from climbing to higher levels of profitability.
There is no more profitable position to achieve than to be THE go to expert in your area. This is not a position that is earned by luck. This is not a position that you can buy.
Struggle is not a circumstance. It is a choice. For most dentists, struggle is that feeling where you want to be doing more but, for some reason, it’s just not happening.
What most dentists do in a down market is just one example: Once turbulence shows up in the economy, it’s usually a mad dash to keep the schedules full. If this is your response, you already lost.
If you know what you’re doing, you can build a system that leverages the turmoil of a tough economy to give YOU a bigger piece of the pie in your market. This is how you sleep well in any economy. It’s not luck. It’s all by design.
What happens when you put profit and overhead above all else? You’d be surprised, and delighted, by the positive transformation it can have on your practice.
Marketing “gurus” love to throw around benchmarks that dental practices “should” hit.
Forget them.
The only important benchmarks to hit are yours, because your practice, your market, and your goals are unique. Focus on improving the metrics that will most benefit your practice.
More new patients isn’t always the solution that dentists need. Sometimes, it makes more sense to stop losing existing patients through the “back door.”
I explain why retaining more existing patients is a money-saver and practice growth must in A Minute (Or Two) With Colin Receveur.
Dr. Raleigh Pioch grew his practice from $800K to $3.2 million in just 6 years.
You can benefit hugely from his example, and I explain how he did it in this week's episode.
Are you getting ready to retire or just sell your practice? If so, do you know how to maximize the sale price? If not, no worries! I explain a foolproof, 4-part process in this week's episode.
Dental practices the world over struggle with team members who just aren’t a good fit.
Whether the bad fit is poor performance or a poor attitude, you’ve got to detect them quickly and take action. The Player Matrix will help you evaluate your team members objectively.
Dentists who do dentistry right can retire comfortably and as they wish. No side-hustle is required to make that happen.
Your expertise in dentistry doesn’t automatically translate into expertise in stocks, or consulting or teaching. Why bother when you can do what you already do, but better?
DSO’s are gaining momentum, but it’s not for everyone. How do you know if it’s right for you? I help you figure it out in this week's episode.
When you're running a dental practice, it's a common question to ask yourself, how can I achieve more? But this is the wrong question to be asking yourself.
Very few dentists know what their profit per hour is, and that's a huge, extremely expensive problem.
There's another type of marketing that's actually required to climb into the elite levels of dentistry. And this is marketing that isn't focused on getting patients or ramping up production.
Most patients probably think that most of what a dentist does is dentistry. But you and I know that's not the case.
No dentist I've ever talked to said they went to dental school to become a professional babysitter. That's not a recipe for success.
If your practice isn't generating the revenue you need, the obvious solution is to ramp up production. Right? Not so fast…
Becoming what we call the wealthiest dentist in the world doesn't mean you're working all the time so you can have a lot of money, quite the opposite.