Customer Engagement 101 by Upshot.ai: Recent Episodes
Upshot.ai
Upshot.ai is an omnichannel, customer engagement and gamification platform. With our passion for transforming business with customer engagement and gamification, we take ownership and obsess over every minute detail. This podcast is dedicated to helping business owners, marketers and product managers to understand the art of creating great customer experiences.
In this episode, Krishna Chaitanya, CX expert at Upshot.ai, joins Kaustuv Dwivedi to discuss strategies for taking your app's customer engagement to the next level. They explore how top-performing apps can further enhance their engagement efforts and delve into the powerful connection between customer engagement and overall revenue boost. Tune in to discover actionable insights and tips for boosting your app’s customer interaction and satisfaction.
Join Krishna Chaitanya and Kaustuv Dwivedi as they highlight apps that have excelled in customer engagement using cutting-edge user engagement tools. Krishna shares insights from his experience as a Customer Success Expert at Upshot.ai, discussing how these apps boosted their organic engagement to new heights.
In this episode, Krishna Chaitanya, CX Expert at Upshot.ai, lists down the popular apps on your phones that follow the PUSH or PULL philosophy. In his discussion with Kaustuv Dwivedi, he also outlines identifiers of mobile apps in each category.
Learn more about the PUSH vs. PULL philosophy in app development from Krishna Chaitanya, CX Expert at Upshot.ai, and Kaustuv Dwivedi, as they talk about what different apps and marketers can expect when using a user engagement platform.
Join Krishna Chaitanya, CX Expert at Upshot.ai, and Kaustuv Dwivedi as they dive deep into why and when apps really require a user engagement tool. They also cover different groups of apps and their varying needs when it comes to user engagement tools.
Join Krishna Chaitanya, CX Expert at Upshot.ai, and Kaustuv Dwivedi, as they explore the effective and ineffective uses of user engagement tools. Learn about different professionals' expectations, success stories, and common pitfalls. Whether you're a developer, marketer, or product manager, gain valuable insights to help you maximize your app's potential with the right engagement strategies.
Discover key strategies to enhance user experience and boost engagement in your fintech app. Join CX Experts Krishna Chaitanya and Vaishali Dialani, as they delve into essential design principles that ensure your fintech app not only meets but exceeds user expectations.
CX Experts Krishna Chaitanya and Vaishali Dialani dive deep into how brands and app owners can scrutinize human psychology to identify elements that could improve the overall app experience. Watch the full video to learn more!
Listen to Vaishali Dialani, Senior Customer Experience (CX) Strategist at Konabos, and Krishna Chaitanya, CX Expert at Upshot.ai, as they outline the benefits of introducing educational content and elements in your occasional-use apps, that help in engaging and retaining customers.
Discover how community building can transform customer retention with experts Vaishali Dialani from Konabos and Krishna Chaitanya from Upshot.ai.
Join our host, Likitha, and Marketing Expert Kaustuv as they discuss Netflix's sensational marketing strategy and the data-driven, hyper-personalized, and innovative approaches that keeps it ahead in the streaming wars.
Vaishali Dialani, Senior Customer Experience (CX) Strategist at Konabos, and Krishna Chaitanya, CX Expert at Upshot.ai, talk about why do users actually download any app, what is their thinking behind it, and how can brands leverage this insight to boost app user engagement and retention.
Explore ways to engage app users between two consequtive app usages with insights from Vaishali Dialani, Senior Customer Experience (CX) Strategist at Konabos, and Krishna Chaitanya, CX Expert at Upshot.ai. Understand the mindset behind every app install and how to differentiate your app from competitors.
Dive into the psychology and motivations behind downloading occasional-use apps with insights from Vaishali Dialani, Senior Customer Experience (CX) Strategist at Konabos, and Krishna Chaitanya, CX Expert at Upshot.ai. Uncover strategies to convert infrequent users into loyal customers and boost your app's retention rates.
Struggling with user retention on your occasional app? Join Vaishali Dialani, Senior CX Strategist at Konabos, and Krishna Chaitanya, CX Expert at Upshot.ai, as they dive into strategies that transform infrequent users into loyal customers.Discover key challenges in retaining users for occasional apps and how to overcome them, followed by expert insights and actionable strategies. Learn from real-life examples to guide your user retention journey.Perfect for product owners and marketers aiming to elevate engagement and loyalty in their apps. Don't miss out on turning your occasional app users into dedicated fans.
Dive into innovative Ramadan marketing strategies with Upshot.ai's podcast, where we explore the transformative power of gamification in creating meaningful connections. Join our host, Likitha, and marketing expert, Kaustuv, as they discuss engaging customers through gamification, personalization, and community building during this sacred month.
Join Engagement Expert Krishna Chaitanya and Kaustuv Dwivedi as they discuss how to kickstart your personalization journey. They talk about the importance of setting clear objectives, starting small, and how brands must be patient before they start seeing results.
Join Engagement Expert Krishna Chaitanya and Kaustuv Dwivedi as they talk about companies that use gamification to gather user data and then deliver highly personalized product experiences for these users.
Join us in our latest episode, where Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, discuss how Upshot.ai helped its clients achieve personalization on apps using Custom Actions and Live Rules so that users get an experience that is tailored just for them.
Discover the secrets behind Spotify and Swiggy's winning strategy in customer engagement. Join Krishna Chaitanya and Kaustuv Dwivedi for groundbreaking insights and tips on mastering personalization.
In this episode, Engagement Expert, Krishna Chaitanya delves into the significance of choosing quality over quantity in personalization. He also shares insightful hacks and strategies for product and marketing teams, offering valuable guidance on how to enhance user engagement through effective personalization.
Join us in our latest episode, where Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, talk about the various risks involved with implementing personalization in your product. They also discuss ways to mitigate these risks in order to make your product personalization successful.
Explore the secrets of easy personalization in our latest video! Krishna Chaitanya and Kaustuv Dwivedi break down the complexities and offer straightforward tips to master the art of personalization.
Join us in our latest episode, where Krishna Chaitanya, the Engagement Expert, and Kaustuv Dwivedi guide you through the essentials of product personalization. They'll provide a straightforward plan and key questions to help you customize your product effectively. Tune in for valuable tips and start personalizing with confidence!
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, discuss whether apps also implement dynamic pricing that is personalized according to user profiles.
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, talks about the different forms that personalization takes and how marketers can make the experience more suited to each user segment. From personalized offers to personalized product recommendations, they cover topics that app and website owners can personalize to improve the user experience.
In this episode, Engagement Expert Krishna Chaitanya along with Kaustuv Dwivedi talk about what makes personalization different from customization and how it serves the end users better.
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, analyzes the reason personalization is becoming a necessity for brands today and why they should be looking to invest in it.
In this episode, Engagement Expert Krishna Chaitanya, along with Kaustuv Dwivedi, breaks down personalization and its importance for your product's success. They discuss its relevance and the impact it creates for users.
In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss the implementation of personalization in digital experiences, emphasizing its significance for app engagement, conversion, and retention. They explore the multi-faceted approach to personalization, from content to UI, and share strategic tips for starting small and scaling effectively without spending a million dollars!
Dive into the festive spirit with Upshot.ai's Podcast as host Architaa and marketing expert Kaustuv Dwivedi discuss the essentials of successful festive loyalty programs. Learn how to engage customers with relevant rewards, simple participation, and effective communication. Get inspired by case studies and discover tips for personalizing your customer loyalty strategies to boost festive sales and customer satisfaction.
In this episode of Customer Engagement 101, host Architaa Pandey sits down with seasoned marketer Kaustuv Dwivedi to delve into the exciting world of gamification in festive marketing. They shed light on how brands can leverage gamified campaigns to stand out in the bustling holiday season. From point systems and leaderboards to thematic challenges, explore the different ways in which gamification can enhance customer engagement and drive sales. Don't miss out on real-world examples from popular brands like Starbucks and learn valuable tips for implementing your own gamified campaign. Tune in and let the holiday festivities begin!
In this episode of Customer Engagement 101, host Architaa Pandey sits down with seasoned marketer Kaustuv Dwivedi to explore Omnichannel Marketing. Tune in as they delve into the role of Omnichannel marketing in creating seamless customer experiences, boosting retention rates, and enhancing data collection. Don't miss out on these invaluable insights that could streamline your approach to customer engagement!
Aditya and Krishna discuss the crucial metric called 'Time to First Value.' They talk about how this metric helps businesses realize if the customers onboarded are actually generating value for the company.
Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, the Engagement Expert at Upshot.ai, talk about the timeline that companies should consider while focusing on the ROI of customer acquisition. How soon should the user makes their first purchase? What factors to consider while deciding on this timeline?Watch the video to understand how to create "aha" moments that will propel that first purchase.
Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, talks about what retention means and how the definition changes according to different industries. He also ties retention with the acquisition cost and elaborates on the LTV: CAC ratio and its significance in defining retention.
From marketing to sales and employee training, gamification can help drive your company forward and make your workplace highly interactive. But how to make enterprise gamification work?In this webinar, Nithya Radhakrishnan, Creative Director of Toss the Coin, and Krishna Chaitanya, Gamification Consultant, discuss how to get started with enterprise gamification and how to make it work. They also outline different areas to gamify in an organization and the lessons they learned in the gamification industry!
As you aim to bring your business to new heights, it's crucial not only to acquire new customers but also to retain them effectively. But how does retention work?In this webinar, Aditya Ramakrishnan, Vice President - Marketing of ImageKit.io, and Krishna Chaitanya, Customer Success Head at Upshot.ai, discuss what are the steps a brand should focus on after acquiring a customer in order to retain them. They also highlight how retention looks for different industries and some key metrics to track if a retention strategy is actually working.
In this episode, Krishna Chaitanya, along with Kaustuv Dwivedi, talks about how Upshot.ai is the best fit and the one-stop solution for all the gamification needs of your app. Watch the episode to know more!
In this episode, Krishna Chaitanya and Kaustuv Dwivedi discuss how Upshot.ai's genesis helps it decipher every brand's gamification needs! Discover how its unique capabilities can elevate your gamification strategies. Unlock success with the platform that's redefining engagement for brands worldwide!
What metrics to track to check if your gamification strategy actually works? In this podcast, Krishna Chaitanya and Kaustuv Dwivedi discuss what it is that organizations must keep an eye on to determine the effectiveness of their gamification strategy.
Krishna Chaitanya, the Gamification Expert at Upshot.ai, talks you through how to convince your stakeholders and upper mangagement to start with Gamification and give it a try to remove the engagement gaps.
Gamification Expert, Krishna Chaitanya, discuss how to figure out the best Gamification strategy for your business and to walk the line between in-your-face and subtle gamification. He also talks about different companies that use excessive or in-your-face gamification and subtle gamification.
In this episode, Gamification Expert, Krishna Chaitanya, discusses the difference between overt and subtle Gamification and how industries and businesses choose whether to go with overt or subtle gamification.
In this episode, Gamification Expert, Krishna Chaitanya, talks about why tailor-made Gamification is more effective. He also outlines some tips for beginners, with examples to start small with Gamification and how to build from it.
In this episode, Gamification Expert Krishna Chaitanya discusses the tech and expertise needed for effective gamification. He also talks about the build vs. buy dilemma and Upshot.ai's role in enhancing plug-and-play gamification for businesses.
Adoption! Adoption is the biggest problem that can be solved using Gamification. Listen to the full podcast to understand how to kickstart your Gamification journey.
In this episode, Gamification Expert, Krishna Chaitanya, discusses why Gamification is the best strategy to boost user engagement and how human motivation plays a part in it.
In his discussion with Upshot.ai, Gamification Expert Krishna Chaitanya, lists down some online resources that people can use to learn more about Gamification.
Listen to Gamification Expert, Krishna Chaitanya, talk about some of the most common mistakes businesses make when applying Gamification to their business and how to avoid them.
Gamification Expert, Krishna Chaitanya, lists some hacks and tips that can help you be on top of your customer engagement game.
Gamification Expert, Krishna Chaitanya, shares his experience with Gamification and gives valuable advice on how he thinks people should start with it.
Gamification Expert, Krishna Chaitanya, talks about how CRED and Swiggy are acing their Gamification games. He and Kaustuv also discuss Swiggy and its use of Gamification to boost its customer loyalty.
According to Gamification Expert Krishna Chaitanya, the FinTech industry is leading the race when it comes to implementing Gamification. Comment down below in case we missed some industries in which you see Gamification being used!
In this episode, Gamification Expert, Krishna Chaitanya, talks about the direction Gamification will move in 2023 and how it will transition according to the changing times. They discuss how subtle gamification is going to the forefront and affect how companies implement Gamification.
In this episode, Kaustuv and Architaa discuss customer loyalty in-depth and the role gamification plays in boosting it. They also list various examples of brands that use Gamification to increase loyalty.
In this episode, Kaustuv and Architaa discuss user engagement and how Gamification is a winning strategy for user engagement. They outline different game elements like Progress bars, Competition, Badges, and more.
In this episode, Kaustuv and Architaa discuss product adoption and how gamification comes into the picture to help users reach the "Eureka" moment faster. They outline different ways in which digital platforms are adding Gamification to the product adoption process to influence behavioral changes in users.
In this episode, Kaustuv and Architaa talk about user onboarding and the huge success that Gamified Onboarding is. They also exchange examples of platforms that are excelling at user onboarding with Gamification.
In this episode, Kaustuv and Architaa outline some of the benefits of using Gamification, like boosting user engagement, improving user experience, and building productive habits.
In this episode, Kaustuv and Architaa describe the difference between Game mechanics and game dynamics with examples and highlight how they come into play while designing a gamified platform.
In this episode, Kaustuv and Architaa talk about the science behind Gamification and why it actually works. They also discuss intrinsic and extrinsic motivation and how it plays together to push people to act.
In this episode, Kaustuv and Architaa talk about all the Gamified platforms we use daily, like Myntra, Cred, etc., and how they use different Gamification elements to boost engagement.
In this podcast series, Kaustuv and Architaa discuss Gamification in-depth with examples. They also outline all the different industries Gamification can be used in to boost user engagement and retention.
In this episode, Gamification Expert, Krishna Chaitanya, talks about some unusual industries and products that have now started using Gamification. He elaborated on how it has increased user engagement and retention.
In today’s episode, Krishna and Kaustuv talk about how to kickstart your Gamification journey, what mistakes you should avoid, and discuss success stories of some of the top companies who could make this process easier for you. This podcast shows how one can implement Gamification in this current market situation and some common mistakes people make when they try to infuse a customer engagement tool.
In this episode, Gamification Expert, Krishna Chaitanya, names the many brands that revolutionized Gamification and are pioneers in the field. He also discusses all the different ways these brands used Gamification to modify user behavior.
In this episode, Gamification Expert, Krishna Chaitanya, discusses the biggest advances in Gamification over the years and lists big brands that now use Gamification.
In this episode, Gamification Expert, Krishna Chaitanya, busts the common myth of gamification needing to look like games.
In this episode, Gamification Expert, Krishna Chaitanya, outlines when reward points are considered Gamification and when they fail to leave a psychological impact on users.
In this episode, Gamification Expert, Krishna Chaitanya, talks about what exactly qualifies as Gamification for non-gaming apps like banking. He also explains how Gamification finds its roots in psychological techniques.
In this episode, Gamification Expert, Krishna Chaitanya, talks about why Gamification should matter to app or web product owners and how it is critical for product growth.
In this episode, Gamification Expert, Krishna Chaitanya, talks about how he perceives Gamification and what it is based on.
In today’s episode, Krishna and Kaustuv talk about all things gamification, including thought-provoking facts about customer engagement and the industries that are more susceptible to implementing gamification in 2023. This podcast shares light on how one can implement Gamification in this current market situation and some of the common mistakes people make when they try to infuse a customer engagement tool.
In this episode, understand how Upshot.ai gamified the onboarding process and users' first purchase with your brand. Learn how Upshot.ai used Push Notifications and In-app Messages to boost first-time sales by over 36%.
In this episode, understand how Upshot.ai helped one of India's leading banks, achieve its marketing goals by using Opinion Polls. The Upshot.ai solution led to highly increased CTR and Open rate.
In this episode, learn how to increase DAUs for your app or website. Understand the role of Gamification in boosting user engagement and making users come back to your platform for more!
In this episode, understand how Upshot.ai helped an eCommerce company personalize its user experience and skyrocket its sales by utilizing features like Push Notifications and Video Tutorials.
In this episode, learn how Upshot.ai helped create buzz among users about new product releases on one of India's fastest growing Retail platforms. The Push Notification campaign designed by Upshot.ai increased sales on the app by over three times.
In this episode, understand how Upshot.ai can help make the app onboarding process fun and engaging for your users and boost your app's MAUs.
In this episode, understand how Upshot.ai can help your app increase user engagement and Monthly Active Users (MAUs) by implementing Gamification, User Segmentation, and Micro-Surveys.
In this episode, learn how Upshot.ai can help your app increase user engagement and retention by employing a user segmentation and gamification strategy.
In this episode, learn how Upshot.ai helped one of the world's largest multilevel marketing company boost its sales. Upshot.ai used a combination of badges and micro-surveys to achieve increased product adoption for its users.
In this episode, learn how Upshot.ai helped a growing CPG company in Asia improve its App Store optimization and boost its app ratings and downloads.
In this episode, learn how Upshot.ai helped India's largest internet provider to capture users' preference data and better understand their user persona.
In this episode, learn how Upshot.ai improved the feature adoption rate on an healthcare app and how it can help your app do the same.
In this episode, Gamification Pioneer and Expert, Roman Rackwitz discusses how simple reward programs differ from Gamification. He also talks about what makes some gamification apps a favorite among the masses and the role intrinsic motivation plays in it.
In this episode, Gamification Pioneer and Expert Roman Rackwitz discusses the importance of nudging. He talks about how nudging users repeatedly can be tricky for brands and how to improve its effectiveness by pairing it with Gamification.
In this episode, Gamification Pioneer and Expert Roman Rackwitz elaborates on the best time to introduce Gamification in the product development process. He explains how to make the app experience holistic and exciting for the users while also ensuring conversion.
In this episode, Gamification Pioneer and Expert Roman Rackwitz discusses how painful, repetitive, and monotonous tasks could be made easier for the users through the use of Gamification. Gamifying the activity would build on users' intrinsic motivation through cognitive activity.
In this episode, Roman Rackwitz, Gamification Pioneer and expert, emphasises the reason not to go overboard while adding gamification to your app and elaborates on the importance of adding real value to the users with your product.
In this episode, Ashutosh, chief product officer, Freo/MoneyTap, discusses how customer activation and eventually customer retention is extremely critical for any business application
In this episode, Ashutosh, chief product officer of Freo/MoneyTap, discusses how optimizing the onboarding process can fasten product adoption and plays an important part of your growth strategy
In this episode, Ashutosh, chief product officer, freo/MoneyTap, discusses the importance of user onboarding and customization of the onboarding process for different users.
In this episode, Roman Rackwitz, a gamification expert, defines gamification and discusses how it is more activity-driven than result-driven.
In this episode, Roman Rackwitz, a gamification expert, discusses the importance of setting clear expectations for gamifying a new project.
In this episode, Roman Rackwitz, gamification pioneer and expert, discusses explicit and implicit gamification!
In this episode, Roman Rackwitz, a gamification pioneer and expert, will outline intrinsic and extrinsic mechanisms and discuss how these factors help in connecting with users to gamify the app.
In this episode, Alex Jackson, a behavioral design expert, will explain how game mechanics and behavioral science can be applied together to solve real-time problems, engage users, and further explains different behavioral science theories.
In this episode, Roman Rackwitz, a gamification pioneer and expert, will explain with an example how game mechanics and behavioral psychology are applied together to engage customers.
In this episode, Alex Jackson, a behavioral design expert will explain how you can understand human behaviors through behavioral science and will provide an introduction to driving positive human behaviors through Gamification.
In this episode, Pete Jenkins and Krishna Chaitanya talk about their favorite game mechanics and how you can get your users hooked to your apps.
Brands and retailers are jumping on the growth of the gaming market and increasingly using ‘play’ mechanics as a way to encourage shopping. In this episode, Pete Jenkins explains the role of gamification in marketing and how to use it effectively to boost sales.
Games are incredibly engaging and have an excellent way of getting people to complete goals. They keep a player focused, excited, and constantly motivated to succeed.
In this episode, Pete Jenkins, an international gamification expert and mentor talks about gamification and its importance in today's business world.
In this episode, we will cover some tried and tested monetization tips to increase your app revenue.
Keeping your customers happy and coming back for more is an essential strategy for any business. In this episode, we will cover one metric in particular that can help companies understand the value of existing buyers: customer lifetime value.
In this episode, we will cover the definition of cohort and understand the importance of cohort analysis in marketing campaigns to improve customer retention.
In this episode, we go over the basics of A/B testing and the guidelines you need to follow in order to perform the A/B testing successfully.
Gamification is changing the way customers interact with brands but there is no one-size-fits-all gamification strategy.
In today's episode, we will look into the concept of gamification and understand why businesses need to adopt a holistic approach to incorporate gamified elements into their customer engagement strategy.
In today’s digital COVID-19 era, connecting with your potential customers in the banking industry has become an overwhelming challenge. In order to address these issues, you need to embark on a transformational journey; starting with the customer and working backwards, to better-position yourself to deliver incredible experiences that create customers for life.
In this series we will cover :
1) Ways to increase onboarding experience of customers
2) Non-intrusive ways of capturing customer's preference
3) Increasing financial literacy
4) Personalizing offers & rewards
Running an eCommerce business is not an easy task, especially if you are seeking constant growth. For eCommerce, the ability to hack growth is to do rapid experimentation across the full customer journey.
Welcome to episode #1 of the Ecommerce growth hacking strategies. In this series, we will share top growth hacking strategies to get more customers for your ecommerce store.
Ready to rocket your eCommerce store’s growth? Let’s start hacking!