Public Relations Archives - Fast Marketing Minute: Recent Episodes
Robin Samora
If you’re wondering what’s the difference between digital marketing, digital PR and social PR, stay tuned.
Ok let’s get some marketing and public relations definitions straight here.
Digital Marketing
Digital Marketing refers to the promotion of products and services through digital channels, like search engines, websites, social media, email, and mobile apps. These are the channels you’re probably using every day to market your business.
Digital PR
Digital PR is the use of digital media to manage and build your online reputation and image of your brand or personal brand. It’s about creating and sharing content, engaging your community and influencers, and managing online crisis communication. Oooh, better be prepared for that. Don’t give your social media keys to just anyone!
Social PR
Think of it as a subset of digital PR. Social PR focuses on leveraging social media platforms to build your brand reputation and engagement. It involves creating and sharing content, enhancing engagement, and again – the necessary management of online crisis communication — specifically on social media channels.
There’ll be no quiz here, but I just want to make sure you understand the differences between digital marketing, digital PR, and Social PR.
The post What’s the Difference Between Digital Marketing and Digital PR? appeared first on Fast Marketing Minute.
Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR? Listen in. PR Complements a Marketing Plan If you’ve invested the time to create a marketing plan, then PR should be part of it. It’s an important part of outreach with […]
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What should be included in a marketing plan? Stay tuned. A marketing plan is a blueprint to connect your ideal target audience with your products or services, and turn potential prospects into buyers. What should be in your marketing plan? 5 Key Elements of a Marketing Plan 1. Market Research Market research sets the stage […]
The post Top 5 Components of a Marketing Plan appeared first on Fast Marketing Minute.
Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned. If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want to know. How to Boost Your Online Reputation and Sales […]
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Want to know the best ways to maximize media placement? Start with these three marketing strategies. With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize media placement. What are the best ways? 1. Pitch […]
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Want to stay on top of the latest trends in SEO? Listen to these 3 SEO Marketing tips to improve your website’s ranking. The latest marketing trends in SEO can enhance your content marketing strategy, but not if you aren’t open to finding out what they are or taking action. Let’s dive in to see […]
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If you’ve ever been in the midst of a PR scandal, you know that there’s a right way and a wrong way to handle it. Here’s what to do. Communication is key especially in a PR crisis. What you have to remember is that you have to react order strategically and soundly, and follow these […]
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Ready to email a pitch to a busy journalist? Here are 3 marketing tips that can help you stand out before you hit “send.” If you’ve spent the time writing a PR pitch, you want to make sure it’s perfect. Double check that you’ve included these three key elements: 1. Write Eye-Catching Subject Lines A […]
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Struggling to come up with topics for your next writing piece? Here are some tips to get your creative juices flowing. If you’re a marketer, sometimes you come up empty handed in the idea department, especially if you’re feeling stressed, overwhelmed or just blah. Here are 3 strategies to keep ideas flowing: 1. Write What […]
The post 3 Marketing Tips to Brainstorm Writing Ideas appeared first on Fast Marketing Minute.
Want to be a guest expert on radio, TV or a podcast show? Listen to these 4 tips. Free publicity can save you tens of thousands of dollars, so it’s in your best interest to learn how to pitch a producer or blogger the right way. 4 Key Elements of a Publicity Pitch 1. Use […]
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Have a virtual event coming up and not sure what to do? Listen in for a few tips. Zoom, Google Meet, Facetime, one thing we all have in common today is that we’re forced to get over being camera shy. With everyone in front of screens, how do you create a virtual event that will […]
The post 3 Marketing Tips to Create an Awesome Virtual Event appeared first on Fast Marketing Minute.
If you’re not taking advantage of customer testimonials, you’re missing a giant marketing opportunity. How to Market Your Business with Testimonials 1. Use your homepage to post reviews. Use testimonials to keep visitors on your site with the ultimate goal to get them in your sales funnel. And if you have a handful of testimonials […]
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Looking for publicity? It’s a free way to gain visibility – but what’s the real reason you want press? To start, free PR and publicity will help build your online reputation, credibility, and increase your expert authority. Plus, you’ll be perceived as an expert. All are key factors in marketing. 6 Reasons You Need Publicity […]
The post 6 Reasons You Need Publicity in Your Marketing Plan appeared first on Fast Marketing Minute.
You’ve heard of Quora, but how do you use their Q + A platform as a marketing tool? Want to use Quora like a marketing master? Well, why not? Here are 5 ways to do that. 5 Ways to Use Quora’s Q + A as a Marketing Tool 1. Create the perfect profile. Take your […]
The post How to Use Quora’s Q + A as a Marketing Tool appeared first on Fast Marketing Minute.
Don’t let social media run you. Here are some pitfalls to watch out for. Social media marketing done the right way will help grow your business and a community. Done the wrong way, there are some major pitfalls. 5 Common Social Media Marketing Traps 1. Not paying attention. If you want to be successful, you […]
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Think you just need hard skills to be a marketer? Not true. Check out these soft skills to add to your tool box. 4 Soft Skills You Need in Marketing It’s not always about being tough as a business person and marketer. Soft skills count too. What skills should you add to your marketing toolbox? […]
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Want some marketing tips for reaching journalists? Earned media is a great way to build your business. Earned media or getting free PR and publicity that you don’t pay for is worth its weight in gold. You can share it with your prospects, clients, colleagues, industry associations — and all of it helps to promote […]
The post 4 Marketing Tips to Reach Journalists and Get Free Press appeared first on Fast Marketing Minute.
Men are from Mars, Women are from Venus, right? How is that going to help you as a leader? In the marketing world and in all industries. It’s a fact. Women think differently than men, and we can both learn from each other. But what leadership lessons can men learn from women? Here are 4 […]
The post Hey Guys, Take a Few Leadership Lessons From Women appeared first on Fast Marketing Minute.
How are your business decisions affecting your potential customers? In a society that’s into “green” thinking and protecting the environment, Coca-Cola is one of the worst offenders. At the end of January, it announced that it had no intention of stopping production of its single-use plastic bottles because it’s what their customer wants. People are […]
The post Is this a Case of PR Murder? appeared first on Fast Marketing Minute.
Recently, I talked about how more and more brands are taking a stance on social and political issues. But what about when employees are becoming activists from within a company to fight against the company’s business dealings? That can be a problem. Some companies are changing the way they do business based on employee opinions. […]
The post How Employee Activism is Creating Issues for Brands appeared first on Fast Marketing Minute.
So you know there are four kinds of media. Social media, traditional media, your own media (that would be your website, blogs, articles, video that is your own) and there’s also earned media. Earned media is when someone else talks or writes about you, or you’re featured on the news. You don’t usually pay for […]
The post 3 Top Ways to Get a Story on in the News and Gain Media Attention appeared first on Fast Marketing Minute.
If you think that press releases are dead, you’re dead wrong. In the past, traditional media releases were sent by mail, but now with social media and distribution online, they’re easy to create and send. Press releases are an important PR tool to keep prospects and customers up to date with what’s going on with […]
The post How to Write a Press Release That Gets Published appeared first on Fast Marketing Minute.
No one likes delivering bad news, and especially when it’s to people you care about and work with every day. There are ways though, that you can deliver bad news to your team without you thinking about it 24/7. Keep these 3 tips in mind when you have to deliver bad news to your staff. […]
The post How to Deliver Bad News to Your Staff appeared first on Fast Marketing Minute.
If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there to read about your recent accomplishments. And, if you’re a Fast […]
The post How to Create a Press Kit in 5 Easy Steps appeared first on Fast Marketing Minute.
Did you know that millenials in a professional position appreciate access to continued training? And, according to a recent LinkedIn survey, 42% of millennials reported listening to podcasts? So, here’s an idea. Give your millennial workforce podcasts — private podcasts. If you send a monthly internal email with company updates, announcements and events, release it […]
The post Retain Millennial Employees with Private Podcasts appeared first on Fast Marketing Minute.
If you’re in business, you need to have a plan in place to deal with bad press. At some point or another, it may happen to you, whether it’s a slanderous article or something as simple as a steady flow of bad reviews. Either way, you need to know how to deal with it. First […]
The post What to Do in a PR Crisis appeared first on Fast Marketing Minute.
Today I wanted to talk about one trend that we have to be aware of, and that’s being more watchful of fake news. Unfortunately, it’s a big problem. Big companies and small companies are putting policies and procedures into place to prevent fake news from affecting their businesses. Some are even enlisting the help of […]
The post PR Priorities for the New Decade appeared first on Fast Marketing Minute.
The best way to go viral with your content is to stay on the beat with what’s happening in the world. Follow the news. Check trending hashtags and social media. Watch what the big brands in your industry are posting. You also may want to set up a Feedly account to see what journalists are […]
The post Go Viral with Newsjacking the Right Way appeared first on Fast Marketing Minute.
Today we’re talking about prepping for a media interview. It’s exciting to be contacted by the media to be featured as an expert, but it’s also a little scary to be “on the record.” The first way to prepare is to make sure you have a full understanding of why you’re being interviewed. Then you […]
The post How to Prepare for a Media Interview appeared first on Fast Marketing Minute.
If you’re going to be in the public eye, you better get ready first. Your career could take off in an instant, so it’s best to be prepared. Famous words from a former Girl Scout. First you need an iron-clad media base. Your website and social media showcase your expertise. They act as your 24/7 […]
The post How to Get Media Ready for TV appeared first on Fast Marketing Minute.
Sending a press release can be scary. If you make a mistake, you may be haunted forever. Kidding. Fact though, it will live somewhere in cyberspace. Here are 4 common press release mistakes and how to avoid them Mistake #1: You don’t include an about section. Provide a two or three sentence summary and history […]
The post Are You Making These Press Release Mistakes? appeared first on Fast Marketing Minute.
Sometimes companies jump the gun on press releases and sometimes they wait too long. Other times, they might not even send a press release. How do you decide if and when you should write one? Ask yourself these 3 questions. Is it newsworthy? Consider the timing, significance, and human interest of the information. In short, […]
The post 3 Questions to Ask Before Writing a Press Release appeared first on Fast Marketing Minute.
Let’s talk about the 4 different types of media you need to know about and include in your marketing plan. The first is traditional media. That would be print, TV, radio – and include newspapers, magazine articles, and so on. The second, is your own media. That’s media you create that’s yours, it’s original content, […]
The post 4 Types of Media Every Marketer Needs appeared first on Fast Marketing Minute.
So you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy? Every week, I’m scouring the internet looking for new tools, strategies and tactics, to improve […]
The post 10 Must-Have Free PR Templates to Pitch the Press appeared first on Fast Marketing Minute.
Every business owner or brand for that matter wants greater visibility, so that they can meet their goals. For you that could mean more customers, a bigger market share, more subscribers or followers, you name it. Here’s what I tell my clients.
The post How to Get Attention with Newsjacking appeared first on Fast Marketing Minute.
One way to get more free publicity is when you repurpose blogs into industry articles or customize them for LinkedIn, Medium, even Google My Business with a different title. Switch up the copy in at least three spots: the beginning, middle and end. You can also use excerpts from your blog for social media posts, guest blogs, sound bites, branded quotes and special reports. This is your ‘owned’ content, so use it to the max. You’ll build credibility plus expert status, and Google loves that.
The post Ways to Get Even More Free Publicity with Medium appeared first on Fast Marketing Minute.
Want to be recognized as a credible expert? Be a resource to the media. It takes time and trust to build a relationship with the press, but it’s worth it. Follow the rules and offer interesting content, insider tips and news leads that aren’t always about you. Reporters are under tight deadlines and appreciate having […]
The post How to Be a Resource to the Media appeared first on Fast Marketing Minute.
So, you pitched the media and the editor says no. Big deal. Don’t cry. If you’re in sales, and we all are in some way, no often means “not now.” Don’t get flustered. Stay calm and keep writing. If your pitch is well crafted, it typically goes in a folder to be checked out later. […]
The post Is the press ignoring you? appeared first on Fast Marketing Minute.
In order for you get press, free publicity, or be seen, heard and remembered, you have to decide what media -- journals, magazines and industry publications you (or your company) would like to be featured in. That includes blogs too. Google is a great tool for researching and I’m sure you have your own resources too.
The post Find publications where you want to get press appeared first on Fast Marketing Minute.
Have you just written a book and need reviews? Here’s an idea. Send copies of your book to industry leaders and ask for their comments. To speed up the process, create a few sample reviews as an example, but suggest they customize it, so it feels like their own.
The post Need reviews on your new book? appeared first on Fast Marketing Minute.
There’s never a been a better time to outsmart your competition than now. And a great way to do that is with Free PR.
Start tooting your own horn. It’s not obnoxious or evil to be smart, talented, or an expert. Promote yourself in an authentic way, even if it feels uncomfortable. Get over being uncomfortable fast, and share content, events, and posts on your website, blog, social media, and articles. And don’t forget to use relevant hashtags, especially on Instagram. There’s so much going on with Instagram right now. HubSpot has a great publication that you’ll want to download. It’s their Instagram Engagement report and you can find it on HubSpot.com.
The post Outsmart Your Competition with Free PR Tactics appeared first on Fast Marketing Minute.
Let’s talk about Social PR – the way you position yourself online. Here are a few tips:
The post Three Social PR Tips to Live By appeared first on Fast Marketing Minute.
Did you know that more people in the world own mobile phones than toothbrushes? That’s kind of scary right? Lots of bad breath, but think of it from the perspective of a marketer. First, it’s a huge global audience! People are almost always on their cell phones, scrolling, and on social media. That’s a crazy marketing opportunity, for a world that wants to buy, and buy now.
The post What Are You Doing to Build Your Like, Know and Trust? appeared first on Fast Marketing Minute.