The Feminine Marketing Show: Recent Episodes

Hanna Hermanson

So the big question is this….how do you stop being “the best kept secret” without selling your soul? Your host, Hanna Hermanson, has helped hundreds of coaches attract clients (without burning out!). So, if you are a life coach tired of the marketing hustle, you’re in the right place. Join us each week, as we explore these topics:

• Feminine marketing strategies • Growing your team • Infusing joy and ease into every element of your business • Living in your zone of genius

Get your marketing appraised by us for FREE: dfycopywriting.org/free

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OK, I’ll admit it. T-Swizzle gets me. Her Eras tour is right on point – and it actually speaks to the greater business transformation I’ve gone through over the last 4 years! It’s been one era, after another.

And maybe you feel it, too! It seems like we’re all unpacking, uncovering, and peeling back the onion layers, these days. Radical transformation at its finest!

And it’s all part of the greater paradigm shift (so it makes total sense).

Don’t get me wrong. Each era has come with its fair share of turbulence! But ultimately, I feel as if I’m stepping into my full purpose, and returning to wholeness!

2024 is bringing with it a brand new energy, and a brand new offer!

Which means I’m closing the curtains on The Feminine Marketing Show, in order to make way for bigger and better things!

I’m returning to the Dream Life is Real Life ethos (with a brand new twist)!

And hey, if you want to hang out with me in the meantime, come find me on Instagram, my email list, and YouTube!

For the last time, here’s a roundup of what you’ll discover in this (final!) episode:

  • Let’s talk about it – where I’ve been, where I am, and where I’m going…
  • How DFY Copywriting was born
  • Learning how to delegate, build a team, and create systems
  • How I became my own bottleneck
  • Experiencing the magic of feminine energy and true-blue magnetism
  • The rise of The Feminine Marketing Boutique
  • The 3-year rebranding itch
  • What I learned from creating an abundance of mental real-estate
  • The cliche is right! You’ve got to “be the change you wish to see in the world”
  • How I was holding back….giving one grape at a time
  • Lesson learned – structure allows freedom
  • How I’m owning my big juicy watermelon
  • Hellooooo Dream Life Marketing

– Until we meet again, friend!

“It’s not goodbye, it’s the closing of an era.”

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Do you have a social media manager, helping you “keep the lights on?” 💡 Here are 3 MISTAKES I see entrepreneurs make, when hiring a Virtual Assistant… ⬇️

And listen, I get it. Showing up consistently on social media can feel like a lot of work! You’re a coach! A visionary! And DELEGATING is definitely part of the scaling process! ✅

👑 You NEED to get stuff off your plate, so you can spend more time in your zone of genius (and less time fiddling with hashtags).

And maybe paying $500/month seems like a “pretty good deal” in order to buy back a bit of FREEDOM.

Until you realize that you’re not seeing a RETURN on your investment. 😬

Those inspirational quotes, and cookie-cutter reels aren’t really doing anything for you. And at the end of the day, it feels like you’re paying for a whole lot of nothing.

Is it the VA’s fault? No. 🚫 They’re checking all the boxes.

The problem is….there’s a missing piece to the puzzle 🧩 – STRATEGY.

Posting to post is not a sustainable growth plan. And if you want to see MORE MONEY flowing INTO your business, you need to start doing this:

  1. Hire experts who are strategic partners
  2. Hire team members who provide a high return on investment
  3. Hire with a long-term vision in mind

Want to hear more? Listen to this episode of The Feminine Marketing Show!

Here’s what you’ll sink your teeth into:

  • The frustration of hiring a VA…and losing cash flow
  • Is it “worth it” to pay someone to keep the lights on?
  • Why hiring a VA can feel a bit like parenting a teenager
  • The art of hiring teammates that pay for themselves
  • Why hourly pay is a broken system
  • The “for now” trap
  • When it comes to scaling, your team is everything
  • Hiring for things that bring money back into your business
  • Cash flow is the #1 priority (amiright?)
  • Hiring a strategic expert to help you move the needle

“A world-class marketing team is the most common missing piece I see in a business like yours.”

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Sure. Priming your program for RESULTS is important.

You want your clients to get remarkable results! – not only so THEY win….but you win!

Happy clients = word-of-mouth marketing!

But priming your brain for ABUNDANCE is a KEY part of the process – because when you’re in the energy of winning….you can’t help but attract more opportunities, success and prosperity into your life!

So….what’s the process? How do you harness the power of an abundance mindset?

I have a feeling you’re already playing around with this concept.

But I wanted to share with you a life-changing 5-minute practice that I’ve been incorporating into my evening routine!

It’s as easy as going for a walk!....literally, because this is something I do with my husband, Mak, as we take our dog, Madison, for a sunset walk.

And it helps me to stay anchored in abundance, and BE THE MAGNET for more! #receptivemode

So go ahead! Dive into this episode. And start raising your vibration!

What’s on tap? Here’s a sneak peek:

  • An essential component of any feminine marketing strategy
  • Why getting into the receptive mode is so important
  • A 5-minute evening routine to start implementing TODAY!
  • 3 simple questions that will change the game
  • The art of gratitude
  • Do you take time to celebrate your accomplishments?
  • Can I get a do-over? – the importance of reflecting on “what went wrong”
  • The #1 thing that will lead to a “head full of sh%$”
  • And one more thing (for extra credit)

“I want to show you how I’m embodying this energy of WINNING!”

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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For a lot of entrepreneurs who just want to live in their zone of genius…..SELLING can feel like a bit of a slog.

Maybe you think selling is about being PUSHY and closing the deal at any cost.

But the truth is, selling is about HELPING people get closer to their dream life, by working with you.

And these days, modern consumers aren’t just looking for “the thing.” They’re looking for meaningful experiences and genuine connections.

Meaning….

It’s less about convincing, and more about presenting solutions that resonate with the needs of your audience.

Want to go deeper?

In this episode of The Feminine Marketing Show, I chat with sales expert Tara Nolan who helps heart-centered women create, build, and scale their 6+ figure soul-calling businesses.

Tara’s take on SELLING is exciting and refreshing! And I can’t wait for you to sink your teeth into this juicy conversation!

Here’s a sneak peek at what’s in store for you:

  • How Tara’s love affair with sales began
  • The #1 thing Tara got in trouble for, at school (and why it helped her become a top saleswoman)
  • Tara’s heart-centered selling approach – “can I help you make your dreams come true?”
  • Why making an offer isn’t always the right move
  • Is it “high pressure” or is it “calling forward?”
  • Step 1 - build a connection
  • When a prospect reveals their dream, they also reveal the problem
  • 3 questions to get answered, before you make a pitch
  • You can’t fail if you never stop trying
  • The good news (and the bad news): you’ll never “figure it all out”

“People don’t care about what’s in your program. They want to know if they’ll get the result they want.”

– Tara

Learn more about Tara by visiting her website here!

Connect with Tara on Instagram here!

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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I hear it from coaches, all the time: “I want to be more visible.”

But what does it truly take to embrace VISIBILITY? And why is it so elusive?

Sure, having a strong marketing strategy in place will get you a LONG WAY! And if you don’t have the foundational infrastructure in place to scale your biz, all the visibility in the world won’t convert into SALES.

But what if you’re doing “all the right things” on paper….and you’re STILL the “biggest kept secret” in your industry?

bing!

That’s when you know it’s a mindset/energy thing.

For a lot of people, the idea of greater visibility comes with quite a bit of FEAR – whether it’s the fear of going viral, the fear of being ignored, or the fear of losing it all….

And in this episode of The Feminine Marketing Show, I talk to Subconscious Mindset Strategist, Brenda Johnston, about how to build a healthy relationship with VISIBILITY….and what it looks like to manage your own limiting beliefs around being SEEN.

Here’s what you’ll sink your teeth into:

  • The many layers of visibility (and why it’s so “scary!”)
  • What “fear of success” looks like
  • Invisible businesses don’t make money
  • Are you managing your energy?
  • How to give yourself permission to want more in life
  • The importance of CLARITY around the impact you want to make
  • Why the marketing equations aren’t the same as they were in 2017
  • The secret to staying consistent with content creation
  • It’s not about the views and likes
  • The power couple on your team
  • One thing you can do today, to embrace visibility

“Energy speaks before your mouth even opens.”

– Brenda

Grab Brenda’s FREE Daily Energy Management Audio here!

Visit Brenda’s website here!

Follow Brenda on IG here!

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Balance. It’s something we all strive for in life and business.

Whether it’s free-time/work-time….structure/flow…..innovation/stability…..fast-action/thoughtful planning.

How do you find the right groove? Where do you invest your time and energy? And what is the “best” formula for success?

The good news (and the bad news) – it’s personal. Meaning, there is no one-size-fits-all solution.

And YOUR path to success will depend on YOUR values, goals, human design, mindset, resilience, creativity, network….and the list goes on!

My dream life probably looks different from your dream life. And that’s ok!

The most important thing is that you grant yourself the freedom to define success on your terms.

Wondering what it looks like, IRL?

In this episode of The Feminine Marketing Show, I chat with Lisa Liimatta, co-founder of Rise Leadership Circle. Together with her daughter, Kaela, Lisa helps entrepreneurs energetically align with the truth of who they are (total badasses), and then take inspired action to build the most epic lives they can imagine, and the businesses to fund them.

Here’s a sneak peek:

  • How do you stay in the vortex when you’re working so hard?
  • Does your business fund your amazing life?
  • Lisa’s “breaking point” that led to a feminine energy bear-hug
  • Are you an instant pot, or a slow cooker?
  • The secret to fitting all the puzzle pieces of your team together
  • How Lisa balances a mother/daughter relationship and a biz partnership
  • Where to invest as an entrepreneur - coaching? team? both?
  • The art of hiring an “intrapreneur” who can grow with you
  • How Lisa prioritizes freedom
  • Do you book calls during the last week of the month? (why you shouldn’t)

“We want your business to fund your amazing life. Not the other way around.”

– Lisa

Check out Lisa’s website here!

Follow Lisa on IG here!

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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How do you get to have the BIG biz…and let everything be easy?

For most coaches, the story goes like this:

You hustle, grind, push and build your way to 6-figures, while working 12-hour days and suffering from chronic migraines with a side of adrenal fatigue.

You keep thinking to yourself: “There’s got to be a better way!” But it feels IMPOSSIBLE to scale, without completely giving up your life!

If this sounds like a familiar story, THIS PODCAST EPISODE IS FOR YOU!

I chat with Master Coach, Amber Krzys, who has made the shift in her own biz, from heavy/hard to light/easy – while still hitting her income goals!

What’s her secret? How does she do it? Amber lets us all in on her process, and how she attracts dreamboat clients, without the headaches.

Here’s a peek underneath the wrapping paper of this episode:

  • The moment when Amber realized that her business was a sinking ship
  • What happens when you don’t practice what you preach
  • Are you taking action from a place of ego or inspiration?
  • Amber’s game-changing morning routine
  • Setting a “quality of life” goal (rather than a $ goal)
  • Creating from the future
  • Building a raving-fans-biz
  • How Amber attracts clients with ease (4 steps!)

“We get into trouble when we listen to the command of the ego. Instead, it’s important to start with inspiration, then employ the grit.”

– Amber

Check out Amber’s website here!

Grab Amber’s FREE RESOURCES here!

Follow Amber on Instagram here!

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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It may seem obvious that the cure for burnout = WORK LESS.

But I beg to differ.

Burnout is the result of imbalance. Whether it’s living too much in your masculine energy, OR too much in your feminine energy.

Because when things swing too far in either direction, it can disrupt the equilibrium that’s required for sustained success.

How do I know this?

I’ve lived it. On both ends of the spectrum.

And as we head into 2024, I feel like I’ve “cracked the code” on how to bring the best of both worlds, into one harmonious way of doing business, and living life.

Join me in this solo episode of The Feminine Marketing Show, as I let you in (behind the scenes) on how I’ve restructured my own business in order to hit the sweet spot, and achieve balance – for myself and my clients.

Here’s the rundown:

  • Learning to bask and indulge in luxurious self-care regimens
  • What it looks like to swing too far into feminine energy
  • Have you heard? I’m in grad school! (sort of)
  • Bringing it all into balance – I’ve cracked the code!
  • The growth/conversion mechanisms I’m jumping on
  • Ya but….are new people getting to know you, while you sleep?
  • More conversations, more sales
  • Give it all away for FREE (then charge for implementation & accountability)
  • How to become the full solution for your clients

“I started asking – what if I could make this even better? I want this to 10x. I want to move faster, and help more people.”

– Hanna

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedInand give me a follow!

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Did you know that planet earth has a Human Design map, just like you? – it does! And in 2027, the earth will be going through a BIG energetic shift (after hundreds of years)!

What kind of shift, you ask?

This “new paradigm” is one that is characterized by FEMININE ENERGY – and while the hustle/grind of masculine energy has successfully allowed us to build cities, governments, and community structures….we can now expect a heightened importance placed on: collaboration, connection, and emotional intelligence.

You: “OK, Hanna….nice to know….but we’ve still got 3 years until that happens!”

Me: “The shift has already begun, and it’s only gonna pick up steam!”

As we enter 2024, feminine energy will continue to be an INTEGRAL part of every entrepreneur’s marketing strategy. And the collective consciousness will only become more and more attuned to the ENERGY of the planet! We will be asked to LET GO of beliefs like:

  • Other people know best
  • Struggle is necessary
  • Work is hard
  • Worth is earned

And we will be invited into an era of LIMITLESS THINKING that will elevate us all!

Ready to learn more? In this episode of The Feminine Marketing Show, I chat with Energy Coach and Human Design Expert, Kelsey Abbott to unveil my 2024 marketing forecast….and to talk about all things PARADIGM SHIFT.

Here’s what you’ll discover in this powerful episode:

  • The palpable shift that has been happening in the coaching industry since 2017
  • The importance of authenticity in this new era of marketing
  • What you can expect: the better it gets, the better it gets
  • The 6 gifts this paradigm shift will bring along with it
  • Exciting news for coaches (the world is going to be ready for you!)
  • The NFL trend that no one saw coming
  • Goodbye tugboat energy, hellooooo lighthouse
  • Why you may want to reconsider that 8-week pre-packaged program
  • The importance of building a personal brand
  • Why it’s more important than ever to market with emotion
  • Start the experiment NOW (don’t wait!)
  • How to follow what feels good, when making business decisions

“Be the lighthouse. That is the vision for 2024.”

– Hanna

Learn more about Kelsey by visiting her website here!

Connect with Kelsey on LinkedIn here!

Listen to Kelsey’s podcast, The Find Your Awesome Podcast, here!

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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As a business owner who is driving toward 7-figures, the ENERGY behind it all is different than the energy you had, as a newbie entrepreneur (aka “the building years”). And in the age of RISING CONSCIOUSNESS, it’s very clear:

Hustling only gets you so far.

Meaning…

When you can tap into already feeling good, and living in the “now,” it becomes more about enjoying the process, and allowing your business to flourish (rather than stressing about hitting arbitrary goals and deadlines).

You have your entire life to grow your business.

And when you can approach your marketing with a sense of ease, calm, trust and ABUNDANCE, there is no need for high-pressure bro-marketing sales tactics.

Permission-based feminine marketing SETS YOU UP FOR LONG-TERM SUCCESS.

Period.

And on this episode of The Feminine Marketing Show, I chat aalllll about it with my good friend, Ali Daniel - aka the Spiritual Business Coach @punchdrunksoul. Ali has been simplifying marketing & biz since 2017, and she is a Yahoo! Top10 Biz Coach.

But also? She spends more time resting and “being” than working.

HOW?!?!?

Here’s what you’ll hear about in today’s episode:

  • When it’s not about “creating another program”
  • The art of SURRENDER
  • What to do when you feel yourself getting sucked back into hustle mentality
  • How to show up consistently while constantly evolving
  • What it means to treat your business like a spiritual journey
  • To launch, or not to launch (that is the question)
  • People don’t want to be sold to, they want to be seen
  • How to be vulnerable and maintain privacy in your marketing
  • Identifying your brand “mascots”
  • Quit throwing out your garlic gifts

“Treat your business like a spiritual journey, because it is – your biz is a vehicle for growth. It’s not just about making the money, and achieving the goals. It’s about finding yourself in the process.”

  • Ali

Check out Ali Daniel’s website here!

Find Ali Daniel on Instagram here!

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Are you misusing the Law of Attraction?

A lot of us LOVE the dreaming phase of manifestation. We sit there with our sketchbooks, and our vision boards, and our endless lists….and we marinate in the IDEA of it all.

But in order to move forward and make sh&t happen, we need to take ACTION.

BEING your highest self is only the first step.

DOING things your highest self would do is a KEY INGREDIENT to manifestation (and it isn’t something that only happens AFTER the manifestation arrives).

Following the nudges, and taking the FIRST STEP (then another, and another) is part of the process. And when you start acting in accordance with where you want to go, the universe responds!

What does this look like in the real world? How do entrepreneurs make this a reality?

In this episode of The Feminine Marketing Show, I chat with Hypnosis and Law of Attraction Expert, Victoria Gallagher!

Victoria’s take on WHY YOU AREN’T MANIFESTING your dream life/biz will knock your socks off! So go ahead, and give it a listen!

Here’s what you’ll hear about:

  • Are you staying STUCK in the dreaming?
  • The power of living in the experience of what you desire to create
  • Follow the nudges and just take the first step
  • Are you creating the structure in your life, to make room for things to happen?
  • Grab a post-it note, and write this down: “because it’s fun!”
  • That time when Victoria was her own bottleneck
  • You were always meant to achieve your desires
  • Realistic isn’t always the answer
  • How hypnosis can help you start to take action

“The more you are BEING the person you are meant to be, the more the universe will line you up with what you’re striving for.”

– Victoria

Find Victoria Gallagher on Instagram here!

Watch Victoria Gallagher on YouTube here!

Visit Victoria Gallagher’s website here!

Connect with Victoria Gallagher on LinkedIn here!

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Can you imagine what it would be like, if you had $5M in cold hard cash just LAND IN YOUR LAP – and all you could do with it was sit in it?

Money ITSELF is not what you want. It’s what you get to SPEND it on (and how you EARN IT) that really matters.

Because at the end of the day, money is a tool. It is a representation of an energetic exchange. And it’s a byproduct of you putting yourself out there, sharing your gifts, and offering your services.

Money loves to move!

But how do you get into the right MINDSET to be able to enthusiastically SPEND IT (and joyfully RECEIVE IT)?

In today’s episode of The Feminine Marketing Show, I chat with Jenia Serebrin – A Tax Strategist and Money Mindset Queen, who has built her own 7-figure business (and is determined to 10x it in 2024)!

Jenia is one of our very own Feminine Marketing Boutique clients, and we have revolutionized her business model and marketing (through a few different eras), and along the way, I’ve personally learned SO MUCH about money!

Because Jenia is the money girl. And she’s here today to talk about her expertise!

Here’s a sneak peek at the notes you’ll be jotting down, as you’re listening to this episode!

  • Why it’s so important to reflect on last month’s money moves
  • The only thing left to do, once you’ve read the books, taken the courses, and done the work
  • Why hiring a team will give you the foundation you need to 10x
  • If you don’t focus on your money, it won’t grow
  • Money will always follow, when you lead with value
  • Do you measure your worthiness by the number in your bank account? (stop it!)
  • The chain reaction that will lead to more money in your pocket
  • Your money mindset will take you up, or take you down
  • Money always shows up (and often at the last minute)
  • Pay yourself first – the universe likes clear priorities
  • Did you know you’re already rich?!?!
  • If you say “I don’t have enough money” that is what you’ll get

“Imagination is more powerful than knowledge.”

  • Jenia

Learn more about Jenia by visiting her website here!

Connect with Jenia on LinkedIn here!

Follow Jenia on Instagram here!

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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What does it look like, day-to-day, to live in feminine energy? What does it look like to let intuition lead the way?

At the end of 2022, I committed to: bringing myself back to the feminine (while allowing the masculine to support me).

And let me tell you! – I have become waaayyyyyy more aligned, more magnetic, more confident, and more ABUNDANT because of it.

We’re talking nearly INSTANT manifestation! And my biggest biz months EVER!

The key? Spaciousness.

In this episode of The Feminine Marketing Show, I talk about the 3 key areas of my life that I created intentional spaciousness, including:

  1. My physical space

  2. My calendar

  3. My own mind

The result? A profound ability to tap into my intuition and make decisions that effortlessly guide me toward success.

Here’s what you can look forward to in this episode:

  • The adrenal-fatigue era
  • Are you mental micro-managing?
  • How to let the universe lead (and be surprised and delighted)
  • If you want to expand your empire, you need to build a moat
  • 3 places to look for more spaciousness
  • My motto – what if this were easy?
  • Stripping away the tasks in my zone of excellence (to live in my zone of genius)
  • The mental tidy-up that helped me own my worth
  • You are meant to live in overflow
  • Inhale exhale it’s always working out for me

“Spaciousness is a super power. It’s not until we have spaciousness that our intuition can come through – and that’s what we’re looking for in feminine leadership.”

– Hanna

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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What if I told you that you’re overcomplicating the sales process? What if I told you that it simply starts with CURIOSITY?

So often as entrepreneurs, we insert struggle, when things seem “too easy.” We create our own hoops, and we introduce resistance, because we assume things need to be HARD.

But at the end of the day:

Questions lead to conversations, conversations lead to relationships, relationships lead to opportunities, and opportunities lead to action.

And when your “WHY” acts as your North Star (rather than meaningless numbers)….

You can’t go wrong.

Want to learn more about the “new frontier” of sales? Ready to take a FRESH approach to your sales calls? Join me on today’s episode of The Feminine Marketing Show, as I chat with Sales Coach Nicole Cramer about aallllll of it.

Here’s what you can sink your teeth into:

  • Why it doesn’t feel “safe” for sales to be too easy
  • It’s not about what we’re doing, it’s about who we’re being
  • What’s holding us back from oozing success, and embodying confidence?!?
  • Your focus is your faith
  • The mantra Nicole lives by: soul first, strategy second
  • The 3 things you need, in order to trust your intuition
  • Everything about sales is relational, not transactional
  • The right conversations WILL happen (do you trust it?)
  • Curiosity is the most magnetic sales energy to take anywhere
  • Ask more questions, and stop talking yourself out of conversations

“Do the basics to a high standard, repeatedly.”

– Nicole

Learn more about Nicole by visiting her website here!

Connect with Nicole on LinkedIn here!

Follow Nicole on Instagram here!

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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Are you feeling this? (I’m sure you are)

There’s a paradigm shift happening RIGHT NOW!! And it’s a shift that deeply impacts how we earn/spend our MONEY.

So many of us grew up learning that you have to trade TIME for MONEY – the harder you work, the more money you make.

But as consciousness rises, the next generation is placing greater and greater importance on ENJOYING life, and living their “purpose.”

Money is no longer something you simply “make” in order to pay the bills. It’s an energetic relationship that follows the law of reciprocity – every time you invest money, it comes back to you, exponentially.

The trick is, to allow yourself to DREAM big enough (and to take aligned action in order to support that dream), so that your bold investments trigger an amplified return!

Helloooooo quantum leaping!

On today’s episode of The Feminine Marketing Show, I chat with my VERY FIRST life/business coach, Mariana Lacombe, CEO and founder of Quantum Evolution. Mariana helps entrepreneurs and business owners across the world to take quantum leaps in business and life. And in this conversation, you will walk away with a brand new perspective on making money, and investing in the growth of your business.

Here’s a sneak peek at our conversation:

  • My reaction when Mariana first told me how much it would cost to work with her
  • Living from your assets - is it possible?
  • Time is not linear, it’s exponential
  • How much money you make has nothing to do with how hard you work
  • Identity shifts that come along with quantum leaping
  • Are you on a budget? (first off…stop using that word)
  • The first thing you need to do, in order to make a quantum leap
  • What are your money vehicles?
  • A new definition of retirement, and what it means to create a legacy
  • How to write a letter from your future self

“You don’t work for money. Money works for you”

– Mariana

Learn more about Mariana by visiting her website here!

Connect with Mariana on LinkedIn here!

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Is the idea of being more VISIBLE, a full body holy heck yes?

GOOD! – then I trust that you are doing the (daily!) inner work.

Because visibility is an inside job. And removing the blocks, and sorting out the trauma, and getting clear on what might be blocking you….is critical to your success!

But wait! – Being FAMOUS is different than being FULLY BOOKED. And even if you’re ready (and able) to go viral TOMORROW….you need to have a strategic framework in place, in order to capitalize on your visibility.

I want to make sure you’re fully positioned in order to receive everything that is possible, with increased visibility.

And in this solo episode of The Feminine Marketing Show, I dive into 2 key questions to ask yourself, in order to ensure that you have the foundations necessary to turn raving fans into paying clients!

Here’s what I’ve got for you:

  • “How do I get more followers?” (uh-oh….this is not the question to be asking)
  • The payoff: more money, more clients, more enrolments
  • Are you lit the eff up about your personal brand?
  • Scale of 1-10 - how do you feel when I say: “I saw your website!”
  • Are you confident that your audience knows how to TAKE ACTION?
  • The 7/11/4 marketing formula
  • How strong is your sales funnel game?
  • Does your personal brand express YOU? (and is it magnetic?)

“Let us support you in this visibility mission. Be lit up about your personal brand. Be confident about next steps. And make sure you have a strong foundation, so that you can welcome in new raving fans.”

– Hanna

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedInand give me a follow!

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In order to get your business off the ground, you probably went through a “hustle phase” – pushing hard, working non-stop, and doing it ALL yourself!

But at some point, you’ll hit a growth ceiling (maybe you’re there now!). And in order to expand, you will need to turn inward, and pull the plug on your own limiting beliefs.

Because business GROWTH is dependent on your willingness to BE SEEN. And if you’re hanging onto a fear of visibility (helloooooo past trauma), your conscious mind will come up with all kinds of excuses that will prevent you from going ALL IN on marketing your business.

Scary stuff? You bet.

It’s kind of like taking the training wheels off your business!

But marketing is a healing journey. And as soon as you start clearing out the emotional and energetic “gunk” that is holding you back, you’ll start SHOWING UP as your most radiant and magnetic self!

OK so what do those limiting beliefs look like, for entrepreneurs? And how do you start moving past them?

In this episode of The Feminine Marketing Show, I chat with Business Coach, Suzanne Longstreet about how to embrace greater VISIBILITY, and what kind of mindset shifts you can make, in order to start embodying the 7-figure business owner!

Here’s the rundown of our jam-packed convo:

  • How Suzanna went from “hating” networking, to building her own 2.5k networking group
  • The #1 thing that will prevent you from being visible
  • What to do when you meet your growth edge
  • The 4 most common limiting beliefs: powerlessness, unworthiness, unlovability, not being enough
  • How to get to the root of your “stuck-ness”
  • Why it’s impossible to coach to yourself all the way
  • How to reprogram your subconscious mind
  • Stop shoving in positive affirmations, before doing THIS
  • How to shift a “bad habit” that isn’t serving you
  • Pay attention to the resistance (it has so much to teach you!)

“Dance with the imagination, and romance the resistance.”

  • Suzanne

Visit Suzanne’s websitehere!

Connect with Suzanne on LinkedIn here!

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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The #1 limiting factor for any entrepreneur will always be their own mindset. And when there is resistance to being “more visible,” there is resistance to growth. Because energy doesn’t lie.

And potential clients will be repelled by your messaging, if it contradicts your underlying intentions.

A sound marketing strategy begins with a strong mindset, and a magnetic energy that is fuelled by self-confidence, authenticity, and an unwavering belief in your mission and purpose.

But how do you achieve that? And what does it take to truly enhance your visibility?

In this solo episode of The Feminine Marketing Show, I dive into the concept of VISIBILITY – and how to become “omnipresent” in today’s busy online marketplace (without neglecting your own well-being)!

Here’s what you’ll find inside this game-changing podcast episode:

  • How to choose the path of least resistance, when it comes to your marketing
  • A sound marketing strategy begins with a strong mindset
  • What is magnetic energy? And how do you tap into it?
  • Visibility is about authenticity and allowing your true self to shine
  • The marketing strategies you used 2 years ago should make you go hmmmm
  • Leaders go first (esp when it comes to vulnerability)
  • What is your vision for visibility? - 3 key ingredients to ponder
  • Strategies for enhanced visibility
  • Consistent content (the bridge to connection)
  • How to align with individuals who resonate with your mission
  • Patience and persistence are your allies
  • The biggest block to growing your visibility: your own ego

“Potential clients could be repelled by your messaging, if it contradicts your underlying intentions.”

– Hanna

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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OK, I’m no longer ashamed to admit it…..

I freaking LOVE LinkedIn! 😍

And if you’re all, “No way Hanna…..LI is waaaaaaaaay too stuffy for me!” – I’m about to rock your world.

I’ve been using LinkedIn in an organic, aligned, feel-good way. And the results speak for themselves! – I’ve never had more dreamboat leads knocking on my door (and becoming clients)!

And! We’re consistently adding 10-20 new followers to our email list each week, by using LinkedIn as our primary “top of funnel” tool!

LinkedIn’s motto is: “where professionals go to connect.” – and I’m here for that! Because it aligns with the feminine principles we lean on, over here at The Feminine Marketing Boutique!

LinkedIn is different than other social media platforms – in fact, I don’t even think of it as “social media” because I use it in a very strategic way. No getting “sucked into the scroll hole,” or spending hours a day trying to “hack the algorithm.”

I go there to build REAL relationships.

And so do our clients! (yep – these are the same strategies we put in place for “our people”.....and there is A LOT of happy dancing going on!)

So if you want IN on my top 4 tips for LinkedIn success, buckle up and listen in, my friend! Your online presence is about to explode, like fireworks!

Here’s what’s on tap in this bangin’ episode:

  • First things first – what kind of energy are your bringing onto the platform?
  • 10-min “LinkedIn Dates” that will change your life (and biz)
  • Who to connect with on LI (q: what kind of people do you want in your queendom?)
  • How to optimize your LinkedIn profile – drop the “resume” vibes
  • Professional yes….but also, break the “rules!”
  • Quit treating people like they have dollar billz on their foreheads
  • The DM convo you want in on (how to initiate, and where to take it)
  • How many new connections should you make each week?

“On LinkedIn, there are so many ways to make connections with: ideal clients, influencers, thought leaders, authors, fellow coaches….and when I reach out, I’m delighted by REAL responses, that lead to REAL relationships.”

– Hanna

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Don’t get me wrong. There is a time and place for strategic thinking – but it’s not the whole picture.

In fact, when you lead with what FEELS GOOD, and you anchor yourself in joy….things tend to “fall into place” with ease, and flow.

Yep – toes in the sand, and sun on the face CAN be part of your business plan (if that’s what lights you up). Because the ENERGY behind your desires is what matters most. And if you’re all “down in the dumps” about “not enough clients,” the only thing you’ll manifest is…..not enough clients.

Raising your vibration is a KEY part of the manifestation process – because at the end of the day, making money is an INSIDE JOB.

And if you want IN on the process, you’re going to want to listen to today’s episode of The Feminine Marketing Show! I chat with Life Coach and manifestation expert, Kaela Gedda, who guides us all through her signature “Joy Wheel” tool (trust me, it’s a game-changer).

Wondering what you’ll learn from this convo? Here’s what’s up….

  • “It’s so simple, it’s silly” - the manifestation process you’ll want to try
  • What is “the energy of receiving?” (and how do you harness it?)
  • You living your best life is the strategy
  • Focus on being in the fullness of who you are
  • A game-changing tool that will help you become more MAGNETIC
  • The joy wheel (yep, it’s as fun as it sounds)
  • Struggling with indecision? – we’ve got you
  • An obscure book recommendation from Hanna that may change your marketing game

⚠️ Warning: you’re going to want to eat an orange in the sunshine by the end of this episode!

“Anytime you’re misaligned, it won’t even matter what actions you’re taking. Focus on being in the fullness of who you are – that way, the strategy will have something to stick to.”

– Kaela

Say hello to Kaela on Instagram here!

Check out Kaela’s Rise Leadership Circle here!

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Just so you know, dear listener…..I am YOU.

And even though you know me as a “podcast host,” and you “get” that feminine marketing is my jam….I am also a visionary CEO.

Yep, I myself am dedicated to developing a personal brand, managing a team, and working with clients.

Because I am a business owner!

– The Feminine Marketing Boutique is a full-on entrepreneurial venture. And as “meta” as it sounds, I am also a client of The Feminine Marketing Boutique!

My business uses the systems and strategies we put in place for ALL of our clients!

(you might even say we “walk the walk!”)

And in this episode of The Feminine Marketing Show, I go behind the scenes with Lindsay Jane, our Director of Marketing, to look at the quarterly/monthly/daily breakdown of how MY personal brand gets marketed!

Here’s the breakdown:

  • There is nothing more chaotic than a visionary without a plan
  • Gone are the days of “creating content” in the middle of a 5 km run!
  • The prolific “Hanna’s Life doc” (storytelling for the win!)
  • Are you creating a “vibe” with your content?
  • Everything begins with YOU, the human
  • It’s true….Hanna used to “wing it” all the time (not anymore!)
  • STOP forcing yourself to create “content buckets” zzzzzzzzz
  • The time/energy you win back by speaking ONLY to qualified leads on sales calls
  • Key checkpoints that keep our marketing strategy “on track”
  • The #1 thing Hanna focuses on (because she’s not creating content)
  • The gift of guilt-free vacation, and the joy of marketing that “just happens”
  • “My soul is so happy” - says the woman sitting down to write Hanna’s sales page
  • The art of letting go of control (and the kind of magic that happens when you set down “heavy and hard”)

Life gets lifey, as a business owner. Things will inevitably pull your attention away from your marketing. But when you can rely on a team to be there for you, and strategically plan ahead, you can show up consistently, no matter what.”

– Lindsay

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business.

We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing.

Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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It’s a fact. Consciousness is rising. Meaning….there is an elevated sense of empathy and “awareness” in the world, along with a deeper understanding of our global interconnectedness.

Businesses are leaning toward “win-win” strategies, and these days, conscious capitalism is flourishing BIG TIME.

Profit is important….but so is PURPOSE and social responsibility.

And while hitting your financial targets is a worthy goal, so is fostering a positive social impact.

What’s behind this shift? The awakening of feminine energy (both on the individual and social level), has played a pretty significant role in all of this.

And in this episode of The Feminine Marketing Show, I chat with Randy Molland, founder of the Go Big To Give Big Movement, and creator of the “give-give” business model for entrepreneurs.

Trust me. This episode is one big EXHALE.

And after nodding your head along with us, during this uplifting conversation….I have no doubt that you’ll start thinking about ways to go from 6-figure earner, to 7-figure giver.

Want a sneak peek? Here’s what you can find inside this powerful episode:

  • The difference between giving, and over-giving
  • The #1 most important thing that Randy built his business on (not what you think)
  • Personal branding and standing out…for the right reasons
  • The wake-up call that changed Randy’s life
  • How the Go Big To Give Big Movement began
  • 89% of all consumers would rather work with a company that has a “giving” component
  • How to make your business “remarkable”
  • Randy’s breakdown on how to start “giving” in your biz

“The more you give, the more you get.”

– Randy

Learn more about Randy Molland by visiting his website here.

Check out Randy’s Instagram profile here.

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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“If it’s heavy and hard, it’s your body’s way of saying: NOT THIS WAY!”

– this is the wisdom that today’s podcast brings to the show. And I’ve gotta say, Kelsey Abbott has taught me many things about my own Human Design, along with how to plug (what she calls) “energy leaks.”

Kelsey is a High-Performance Coach, and Human Design Expert….and she ALSO happens to be MY coach and mentor! This is the second time that Kelsey is jumping on the mic, here at The Feminine Marketing Show – and for good reason!

In this episode, we talk about how to identify when your energy is being siphoned in the wrong direction, and what to do in order to start flowing through your day with ease!

Because, believe it or not, your body will always guide you toward what is best for you energetically. And even though we’ve been conditioned to ONLY make decisions with our heads, there is a whole HOST of (feminine!) tools available to you.

Your business, your marketing, your life….and all gets to be easy! And it begins with taking a look at your energy.

Wondering what kind of “aha moments” you’ll have, after hitting PLAY on this episode? Here’s what’s on tap:

  • Kelsey’s delightful rendition of “There’s a Hole in My Bucket”
  • Gut check - what are your priorities (and are you spending time/money/energy there?)
  • The tantrum test (are you muddying up your aura?)
  • The drain/gain list that will change your life
  • What makes Kelsey so sparkly? (the “tell all” moment you’ve been waiting for)
  • The one thing you’ll never see Kelsey “do” in her business #drain
  • Are you spending too much time in your “undefined centers?”
  • When to let the universe be your personal shopper
  • The crater in Hanna’s mental real estate
  • What “watching the news” and “going grocery shopping” have in common
  • It’s all supposed to be easy

“We are all unique. There is no one else exactly like you. You have all these unique gifts. And so do I. Which means, I have no business doing the things that are your gifts, and visa versa. That’s why we get to fit together like puzzle pieces – and that is how we rise.”

– Kelsey

Get your free Human Design chart here.

Learn more about Kelsey Abbot by visiting her website here.

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Dear Hanna,

How do you use Human Design in marketing?

Sincerely,

Coco (love your show!)

Well, podcast listener, you are not the first person to ask me this question. And Human Design is definitely something that is picking up steam, in this increasingly conscious world.

Human Design tells us how we are meant to exchange energy with the world. And at the end of the day….it’s all energy, right?

Sure. There are MANY different ingredients that go into a successful marketing strategy….but Human Design can be a great place to start. A homebase. A reference point.

Because when you ask yourself:

What does my intuition say?

What would feel right for me?

What feels light and easy?

The rest starts to fall into place, pretty effortlessly.

I mean….I can def get behind the idea of leveraging my magnetism (you too?). In fact….I HAVE! – in every aspect of my life!

Over the last year, I’ve started to see the world through the “HD lens.”

The result? I’ve 3x’d my business, I’ve bought my dream house in Mexico (paid in full!), and I’ve never felt better in my body (without dieting).

Human Design is a powerful tool that can transform the way you approach marketing and decision-making.

And if you are ready to start harnessing its potential…..this podcast episode is for YOU!

Not on the HD train just yet? Pick up your free chart here, then hit PLAY!

Wondering what you’ll walk away with? Here’s a sneak peek:

  • A quick review of the 5 Human Design types
  • Good news! You don’t have to force it.
  • Law of Attraction 101 (show up in alignment, attract the right audience)
  • Follow along with our newest freebie!
  • The Human Design “profile types” - what they are, and why they matter for your marketing
  • Allow me to Don Draper you
  • Specific Calls to Action, and sales messaging for YOUR profile type
  • A rundown of how 3 of our clients are showing up “in alignment” with their HD
  • Taking the stress out of “what do I say?!?”

“Leading with positioning that is aligned with how people naturally want to exchange energy with you will make you magnetic!”

– Hanna

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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I hate to break it to you…..but your marketing strategy will never be “done” or “figured out.”

Your audience is constantly evolving, the collective consciousness is continually rising, and YOU are rising to new levels, with every new moon.

You’ve probably heard it before – “what got you here, won’t get you there.” And it’s especially true if you are an entrepreneur who is vision-boarding your way to 7-figs.

Your marketing strategy is a living/breathing thing. And it’s something that is fuelled by ALIGNMENT. What are your strengths? What differentiates you from the rest? What feels good? And how are you designed to exchange energy with the world?

Dry templates, “fail-proof” scripts, and one-size-fits all marketing = a thing of the past. And feminine marketing is very quickly taking its place! (oh thank goodness)

Want to hear more? Check out this FIRE episode of The Feminine Marketing Show! I chat with Gavin McHale (wait what?.....a man – yes, a man!), in order to get the low down on what it takes to grow and scale a biz, beyond the hustle & grind phase.

Gavin is a personal development coach who helps high performers live a more conscious and impactful life. And in this episode, he drops some major “whammo” that will shift your perspective about marketing, entirely.

Interest piqued? Here’s the break-down of what you’ll sink your teeth into, in this episode:

  • The simple question that will continually fuel your biz: “how can I make this better?”
  • When exchanging time for money no longer cuts it
  • Leveraging your skill set to the max AND creating a life you love
  • Gavin’s definition of “feminine marketing”
  • Why traditional PUSH marketing techniques no longer “work”
  • How Gavin is marketing these days #projector
  • Are you still working with a 6-figure mindset?
  • A story about “the $143K month”
  • What Elon Musk and the homeless man on the street have in common
  • The importance of “letting it settle.”
  • Gavin’s best “daily vibe check” advice

“Getting into alignment is the strategy. Becoming aware of what works for YOU is the strategy. Instead of looking outward for feedback, look internally. What feels good? What is energizing you? Then, lean in, and have faith.”

  • Gavin

To learn more about Gavin Mchale, check out his IG profile, here!

https://www.instagram.com/gavinmchale1/

Follow Gavin Mchale on LinkedIn, here!

https://www.linkedin.com/in/gavin-mchale-001b1a55/?originalSubdomain=ca

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Check out this 1-hour training video – and learn how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Living on purpose.

– it’s a concept that many of us aim for.

But in order to do it (and do it well), you need to be willing to: let go of control, and set down the things that feel like “drudgery.”

Because when you do those 2 things, it opens things up for you. It fuels your creativity. And it liberates you to LIVE in your zone of genius!

In this episode of The Feminine Marketing Show, I chat with Feminine Marketing Boutique client, Lisa Hedley, who shares ALL ABOUT what it’s like to work with us, and how she has finally stepped into her “most aligned life!”

After delegating her marketing to us for nearly ONE YEAR, Lisa has seen incredible results in her life, and business….feeling empowered to listen to her heart (more than her head), and live from an exalted place!

This episode is truly a behind-the-scenes look at what it’s like to work with the Feminine Marketing Boutique! And if you’re at all curious to hear the “unfiltered truth”....directly from our client’s mouth….this episode is for you!

Here’s the gist of what goes down in this vulnerable and open convo:

  • Why Lisa is feeling “more aligned than ever”
  • The handy ;) tool Lisa discovered, after delegating her marketing
  • Marketing 101: HOW you say it is more important than WHAT you say
  • What Lisa’s signature marketing tiers look like
  • When you no longer compromise your integrity to market your biz
  • Spoiler alert: there is no one-size-fits-all marketing strategy
  • How delegating your marketing will push you to stop hiding
  • Expansion is scary (but will you let it stop you, or inform you?)
  • Sky walking – have you tried it?
  • Lisa’s advice for any coach who feels like they’re the “best kept secret”

“I believe in what I do. I am so proud of helping people realize their own inner worth. But the thing is, there are so many voices out there. My marketing gets people excited to work with me, in a way that feels good.”

– Lisa

Learn more about Lisa Hedley by visiting her website here:

https://lisahedley.com/

Follow Lisa Hedley on LinkedIn here:

https://www.linkedin.com/in/awelisahedley/

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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You know you want to write a book to get people into your sales funnel (Yes! Do it! Brilliant idea!)......but even though you’ve got a TON of things to say….you find it nearly impossible to actually DO the darn thing.

“Where do I even begin?”

“How do I create something that people will actually read?”

“Is self-publishing even worth it?”

…..and you’ve got a recipe for a whole lot of: NOT writing a book.

Listen. I get it. Writing a book can feel totally foreign (and scary!). But the ROI on creating an evergreen top-of-funnel marketing asset, can be HUGE.

It’s the perfect place to hang out with your audience in a significant and meaningful way. And once you do that, you can be sure you’re talking to an audience who knows/likes/trusts you! (helloooooo sales calls!)

Curious about HOW to make this happen for you, and your biz? In this episode of The Feminine Marketing Show, I chat with Jennie Nash, founder and CEO of Author Accelerator, a company that trains and certifies book coaches.

Jennie has written 12 books, including her latest non-fic gem, Blueprint for a Memoir: How to Write a Memoir for the Marketplace.

Wonder what’s what, with Jennie from the block? Here’s a sneak peek what we chat about in this epic episode:

  • The best place to start, when thinking about writing a book: WHY
  • Tips for “right actions” and doing the darn thing
  • Wrapping your head around a long-term project with big ROI
  • The #1 biggest mistake Jennie sees with new authors
  • How to save yourself years of frustration (it’s a blueprint!)
  • Uh-oh…what to do when the gremlins show up
  • Marie Forleo is not the enemy
  • Was that offensive? (how to calm your “what ifs”)
  • Why books help readers CONNECT with you on a deep level
  • Hacking the marketing equation (7/11/4)

“If you’re gonna write a book, let’s make sure it benefits your business.”

– Jennie Nash

Learn more about Jennie Nash by visiting her website here:

https://jennienash.com/

Learn more about Author Accelerator, and how to hire a book coach here:

https://www.authoraccelerator.com/matchme

Follow Jennie Nash on Instagram here:

https://www.instagram.com/jennienashbookcoach/

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?” Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed. Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

None

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I have a feeling I’m not alone, when I say: “Dr. Gay Hendricks changed my life.”

His book, The Big Leap has influenced the way I live, and how I run my business. And if you’ve ever heard me talk about living in your “zone of genius,” you can thank Dr. Hendricks himself for introducing me to the concept.

Dr. Hendricks is a psychologist, writer, and teacher in the field of personal growth, relationships and body intelligence. And in this week’s episode of The Feminine Marketing Show, I am delighted to chat with Dr. Hendricks about what it takes to get your brilliance OUT into the world….and operate from a place of excellence.

But what holds us back from TRULY fulfilling our potential, and stepping into our highest selves? Dr. Hendricks has a lot to say about the fears that many entrepreneurs and business owners face – including the fear that we are fundamentally flawed in some way.

In a candid chat about his own “weaknesses,” Dr. Hendricks talks about how he used to struggle with delegation….until he realized that he was empowering others to live in their zone of genius, while freeing himself from the heavy & hard things that prevented him from living in his!

Hear all about Dr. Hendricks’ new book coming out in February…..AND! – listen to me nail a joke about him “walking the walk” (despite his broken leg).

Ready to take the big leap, and listen to this stellar episode?!? Here’s what you’ll find on the other side:

  • Is Dr. Hendricks living in HIS zone of genius? (a tell-all tale)
  • Discovering your zone of genius is one thing – staying there, is another
  • A Mick Jagger quote that will make you nod your head, and say “he’s so right”
  • What starts happening when you say NO to things outside your zone of genius
  • That time Dr. Hendricks was on Oprah
  • Why Dr. Hendricks received a glum look from his bookkeeper (and the life-altering decisions that followed)
  • A comment that will make you question your dream of buying a Rolls Royce
  • The story of when Dr. Hendricks fell on the ice at age 24 (and why it changed EVERYTHING)
  • Dr. Hendricks on delegating mindfully
  • The rise of feminine energy, and why Dr. Hendricks calls it the “greatest trend of our time.”
  • The inspiring notion of having “no intention to ever retire” (cheers to you Dr. Hendricks)

“Getting your brilliance out into the world, causes a ripple effect of raising consciousness.”

– “Dr. Gay Hendricks

Aligned Attraction: How to Leverage Human Design in Your Marketing

If you’ve been bangin’ on the marketing drum for a while now…..and you’re not seeing as many sales calls as you’d like….your messaging might be misaligned with your human design. Grab this free marketing manual, loaded with swipe copy, and custom calls-to-action for YOUR profile type!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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If you could wave a magic wand, and “enroll millions” today….would you drop everything, and start doing snow-angels in a pile of dollar-bills? Would you hang up your hat, and proclaim to the world that you’ve finally “made it”?!?!

The reality is, “enrolling millions” happens one step at a time. It’s the result of cumulative ongoing impact. And it’s about showing up with consistent resilience and vitality….in a heart-centered way.

Does a good marketing strategy = more clients?

Yes BUT….getting more clients is really just a by-product of good marketing (that’s right – the goal of your marketing is to cultivate greater exposure, generate leads, and deepen the know/like/trust factor).

At the end of the day, it’s your SALES CALLS that get you more clients. Because that’s where you convert “leads” into paying clients.

But what does a “good” sales call look like? And how do you pull in feminine energy/principles into the sales process?

In this episode of The Feminine Marketing Show, I chat with Amanda Hinman about “permission-based selling” – and the EXACT process she uses to prep for, and implement, a high-quality sales call that FEELS GOOD for everyone involved.

Amanda is the CEO and Founder of Hinman Holistic Health Institute, helping women naturally balance their hormones, so they can get their energy back.

Here’s why you should hit PLAY:

  • Does Amanda literally sit on piles of money? - let’s find out
  • How Amanda’s Hashimoto’s diagnosis drove her to learn how to heal herself (then start a biz to help others)
  • Treat every sales call like a convo with your BFF
  • Unconscious manipulation energy vs trusting in abundance and overflow
  • The importance of ditching the “script” and asking intuitive questions
  • Getting out of “lack” energy by first addressing your own energetic/physiological needs
  • Stop focusing on “hitting the numbers” start focusing on SERVING
  • The FAQ sheet you’ll want to replicate and give out before every sales call
  • How to help your potential clients lovingly reframe their objections (without the sleaze)
  • How to link arms and brainstorm with your leads on the sales call
  • If it feels good, keep doing more of it

“My #1 thing is to truly treat every sales call like a conversation with my best friend. It’s not uncommon to want to ‘say the right thing’ to convince them that this is the best choice to move forward. But it’s like….what energy do you want to show up with? Unconscious manipulation energy OR trusting in abundance and overflow?”

– Amanda

Learn more about Amanda Hinman by visiting her website here:

https://www.hinmanholistic.com/

Follow Amanda Hinman on Instagram here:

https://www.instagram.com/hinmanamanda/

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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You’re about to go on a shopping spree.

How do I know this? Once you click PLAY on this episode, you will have no choice but to upgrade your wardrobe to match the frequency of your highest self.

Because you know aaaaalllllllll about “energy.” And even though you do a ton of mindset work already, and you’ve been all up in the ice baths, and the cord-cutting, and inner-child healing….you’ve somehow forgotten about your STYLE.

What you wear has a massive impact on your sense of self-confidence. And even though many of us wait for success in order to “allow” ourselves to indulge in things like new clothes…..it actually works the other way around.

In order to be successful, you’ve gotta FEEL and look the part. Because wearing the same old pair of baggy sweat pants = playing small, hiding, and trying not to be SEEN.

It’s 2023, Queen. And even though many of us “got away” with frumpy lounge-wear during the pandemic….the time has come to SHINE BRIGHTLY!

And Amanda Weil is the perfect woman to help you do that!

Amanda is a Style Transformation Specialist who helps entrepreneurs, c-level execs, and celebs to dress for, and CREATE, their next level.

And in this episode of The Feminine Marketing Show, Amanda shares some INCREDIBLE advice about how to get started on upgrading your wardrobe (and your life)....today!

Wondering what you’ll hear about in this episode? Try this on for size:

  • Is fashion all “mean girls” vibes and Chanel handbags? (no)
  • Clothing can be really powerful when done intentionally
  • Does your vision board include your sense of style?
  • Can it be easy? - what if I hate shopping/malls/trying things on?
  • Self-confidence, and believing that what you desire is available to you
  • Fast fashion vs sustainability
  • Amanda’s advice for the EXACT steps to take, in order to step into your style
  • How to visualize what your highest self is wearing
  • Purging past energy, and clearing space for high-vibe threads
  • How to find inspiration and style guides to inform your choices
  • Baby-stepping into investing in your dream wardrobe
  • How to create your own style mantra (and when to use it)
  • Is thrift shopping still “ok?”
  • This is all just an exercise in “becoming”

“You have to create a vision first…..for your style, but really ALL areas of life. Otherwise, you’re just flappin’ in the wind.”

– Amanda

Learn more about Amanda Weil by visiting her website here:

https://www.amandaweilstyle.com/

Follow Amanda Weil on Instagram here:

https://www.instagram.com/amandaweilstyle/

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?”

Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed.

Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Do you also love school supplies? – because I feel like EVERYONE must love the feeling of new gel pens, and fresh notebooks. Yes?

Well, if you agree….you’re in luck! Because today is the day I want you to pick up a cart full of your fav school supplies! – so we can get to work on tapping into your radiant vision, and work ON your business!

In this solo episode of The Feminine Marketing Show, I show you how to map out your annual marketing plan!

You: But wait….isn’t that something that only happens on Jan 1st? In big-wig corporations?

Me: No way Hozzaayyy!

This is something that can happen to-DAY! For YOU and your right-now biz!

So go ahead, and hit PLAY….and take aaalllll the notes on the 5 steps you need to follow in order to create an annual marketing plan that will give you the business, and life of your dreams!

Let’s break it down, shall we? Here’s what you’ll hear me jam out on:

  • The coffee cup analogy that will make you go “she’s so right”
  • OK, I’ll admit it: I’m a lifestyle entrepreneur (you too?)
  • What to “map out” before you start business-ing
  • Can we all call Chani Nicholas our biz BFF? (yes we can)
  • What do you care about, more than you sell?
  • Defining your “through line” aka your quarterly spotlight campaigns
  • The 3 marketing tiers you need asap (they’re happy “tiers” don’t worry)
  • Exponential growth activities that will increase your exposure
  • The goal: devote more time/energy to amplifying your feminine brilliance

“My dream life looks like 3-4 enjoyable days of work, each week – meaning…the majority of my life is NOT work. And if you want to be a lifestyle entrepreneur, you need a big picture marketing plan….along with a strong/nimble team who lives in their zone of genius, and works to move your mission forward.”

– Hanna

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business.

We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing.

Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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The big question on most entrepreneurs’ minds is: “how do I get more people through the door?”

And not just ANY people – aligned people. The kind of people who you get EXCITED about working with!

Yep! Growth and expansion are integral to the life and longevity of any business.

But how do you cater your marketing to 1001 different personalities who prob have a wide spectrum of buying habits and “risk tolerance”???

And what actually inspires (the right) people to take the next right step, these days?

It’s about inspiring your fans to move forward…..rather than tricking, convincing, or chasing them. And that’s huge for the energy game – amiright?

In this episode of The Feminine Marketing Show, I chat with the Feminine Marketing Boutique’s very own Director of Marketing, Lindsay Jane. And we cover it ALL!

Categorized as one of those “pen and paper” episodes, you’ll want to take notes on how to map out your own big picture marketing strategy using 3 simple tiers that get the job done, with ease!

– this is the EXACT funnel we create for our Feminine Marketing Boutique clients! And it’s positively dripping with the juiciest of feminine principles.

What’s inside? Here’s what you’ll hear, once you crack the seal on this episode:

  • Hanna admits she was wrong about a piece of marketing advice she used to give
  • This isn’t about creating more stuff – it’s about strategy
  • A handful of 2023-worthy “freebie” ideas you should def copy-cat
  • Where the rubber meets the road - fostering intimacy & connection in your marketing
  • The 7/11/4 formula
  • Are you hosting a regular LIVE demonstration? k - get on it
  • A “feel-good” marketing strategy = aligned clients (hell yes!)
  • Inspiration > tricking/convincing/chasing
  • A quick rundown of the marketing assets for 3 of our FMB clients
  • Fuel your marketing with joy & love….and watch the abundance flow!

“You want the aligned clients - and at the end of the day, it’s about attracting the right energy. You don’t just want to hit your numbers, just because….you want to create a life and a business for yourself that excites you! And these 3 tiers set you up for attracting aligned clients.”

  • Lindsay

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Dive into this 60-minute training video to learn how to map out your big-picture marketing strategy! We’ll show you how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Sustainable growth.

It’s something we all DREAM about as entrepreneurs. And in the age of social media, many of us have been brainwashed into believing that posting reels 3x/day, hacking the algorithm, and hustling our way to success is the way to do it.

But working hard will only get you so far. And it’s important to FOCUS your energy on the right things.

Yep! With the right systems in place, the right team, and the right mindset, sustainable growth is possible. And when you rely on the timeless principles of success (rather than follow the latest trends), you will fuel your business for the long-haul.

What does that look like in the real world?

Listen in as I chat with Helen Fox, a Business and Lifestyle Strategist who’s been entrepreneur-ing since 2008! Helen has largely built her business on results, retention, and referrals (yay relationships!), and as a mom of 3 under 5, she is living proof of “balance.”

What does it take to go the distance? Here’s what this episode has to say about it:

  • Why Helen chose to “focus on incredible results” when launching her baby biz
  • How Helen got strategic for referrals (steal this idea!)
  • Why you should never work with anyone who isn’t willing to hold hands with you to create success (awwwww)
  • Your clients are your walking billboard (do everything you can to “wow” them)
  • The “weekly meetings” that save Helen’s sanity
  • Why you will never hustle yourself past $250k/yr
  • Recognizing that there are seasons of life, and someone else’s advice may not work for you right now #intuition
  • Tips on how to “let go” of control, so you can step into your role as Queen CEO

“For you to create what you want, you have to become an energetic match to it. Your business is an extension of you. Work on yourself personally, and your business will naturally expand.”

  • Helen

Learn more about Helen Fox by visiting her website here:

https://www.helenmariefox.com/#about

Follow Helen Fox on LinkedIn here:

https://www.linkedin.com/in/helenmariefox/?originalSubdomain=ca

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Join us on July 11th, 12 pm CST for this free LIVE event hosted by The Feminine Marketing Boutique! We’ll show you how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. Save your spot here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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How do you fuel yourself, as a creative, a visionary, and a Queen CEO?

Sometimes, it can be easy to fall into “strict” patterns of productivity. Maybe you haven’t taken a vacation in months (or years!). Or maybe you’ve simply gotten in the habit of being at your desk at 9 am every day, without flex or flow.

Masculine routines have dominated our lives for centuries.

But for many of us, being OUT in the world (and having FUN!) is what gives us that special “spark” to show up as our best business selves.

Well, I’m here to say that: resting/playing “when the work is done” is no longer an option.

It’s time to set aside your outdated routines, believe you are WORTHY of “down time,” and embrace the feminine principles that will bring BALANCE to your life and biz.

Wondering how to do that?

Our Feminine Marketing Boutique clients are a prime example of “what’s possible.” (and holy smokes, these are the women we LOVE working with)!

On today’s episode of The Feminine Marketing Show, I chat with Nic Frick – one of our REMARKABLE clients, here at FMB!

Nic is a Career Coach for moms who are ready to land the job of their dreams. And Nic is the living embodiment of a well-balanced woman who prioritizes her own wellbeing, knowing full well, that when she LOVES herself….her business can thrive. She also happens to be a long-time Feminine Marketing Boutique client who’s “favorite invoice to pay” is ours!

Here’s what you can pick up from this fire-cracker episode:

  • How Nic “fills her cup” (travel. it’s travel)
  • The Palm Springs babymoon that almost didn’t happen
  • Why getting out of your head, and off your laptop can provide so much alignment
  • How to find flow, without (necessarily) taking a week-long getaway
  • How Nic overcame the belief that she wasn’t worthy of self-care
  • Why hiring a team will allow you to become shinyAF
  • The delegation alarm bell: when you ideate more than you execute
  • How to take Friday afternoons off forever (and the importance of creating a “joy list”)
  • Why taking a vacation will allow you to see where the holes are in your biz

“I love myself, therefore my business can thrive.”

  • Nic

Learn more about Nic Frick by visiting her website here:

https://www.nicfrick.com/about

Follow Nic Frick on LinkedIn here:

https://www.linkedin.com/in/heynicfrick/

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Join us on July 11th, 12 pm CST for this free LIVE event hosted by The Feminine Marketing Boutique! We’ll show you how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. Save your spot here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more feminine marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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It’s been on my “wish list” for a while now…..

To have my husband, Mak Knox, on the podcast. And today is the day! – which is very appropriate, because TODAY, June 20th, is our 3-year wedding anniversary!

We’ve come a long way together… from living in a teenie tiny San Franciscon apartment (aka the “remodeled porch”), to eloping at the peak of COVID craziness, to buying a house in Merida, Mexico.

And the thing that has stayed the same through it all? Our willingness to continually follow JOY!

Turns out, all I needed to do to get Mak on the pod….was add it to our calendar! So, here you have it! Mr. Mak Knox, ladies and gentlemen. The love of my life, and one helluva “high-flying-disc” partner in crime.

Wondering what kind of secrets you’ll discover in this podcast episode? I don’t blame you – I ask Mak Q’s I’ve legit NEVER asked him before, and his answers are priiitttty juicy.

Here’s a snapshot:

  • “The penne years” and how we made it work, when our dreams were big (but money was tight)
  • The 1 book Mak and I both read, that changed everything
  • Battling burnout and finding balance: figuring out how to grow a business without simply “working harder”
  • Mak’s take on feminine energy, and how he’s seen it grow in my life/biz
  • The 101 personality tests I’ve asked Mak to take (and why my obsession with human design has led to a biz dream team)
  • Why we moved to Mexico, not Egypt
  • Reasons to stay living abroad, and how we’ve both discovered a greater sense of self
  • The “vacation vortex” - it gets to be this good
  • How Mak responds when I get all “worst-case-scenario”
  • Why we’ve chosen to make ENERGY our #1 strategy
  • Mak’s next tattoo (you’ll never guess what it is)
  • The #1 piece of advice Mak would give to someone whose partner is an entrepreneur

Radiant Vision: Map Out Your Big Picture Marketing Strategy

Join us on July 11th, 12 pm CST for this free LIVE event hosted by The Feminine Marketing Boutique! We’ll show you how to put ALL the right marketing tiers in place, so that you can create a cohesive funnel that keeps your community engaged, and inspired to take action. Save your spot here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more feminine marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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If you’re a Queen CEO, I’m gonna guess that you probably identify as a “visionary.”

✅ You’re extremely passionate.

✅ You’re an idea generator.

✅ You’re a big picture thinker.

✅ You’ve got a clear vision for the future.

But how do you leverage these strengths in a BIGGER way? And how do you prevent yourself from being a perpetual “starter”....and burning yourself out?

Being a TRUE visionary requires you to embrace your feminine gifts, while also relying on a masculine framework to keep you grounded.

What does that look like?

In this solo podcast episode, I give you the low-down on: 4 steps for getting yourself into the “visionary role.”

So, if you’re ready to turn up the volume on the IMPACT you’re making in this world….you don’t want to miss this one!

Here’s a quick snapshot of what you’ll get out of this episode:

  • Spoiler alert: my goal is to get you playing BIG
  • What is a visionary? And what qualities do they possess?
  • The link between being a visionary, and owning your feminine energy
  • How to amplify your visionary excellence
  • The importance of identifying your “energy leaks”
  • Are you living in the vortex? - prioritize protecting your energy
  • There is nothing more chaotic than a visionary without structure
  • Set yourself up for success, clear space, and show up!

“If you are a visionary: know yourself, own it, embrace it, and be free.” – Hanna

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Dear Hanna: What’s the best way to use client outcomes to fuel my business?

— oooooo I’m tickled to answer this one!

In fact, we talk about the 3 C’s in our Feminine Marketing Boutique secret sauce – and at the centre of that trifecta is (you guessed it): CLIENTS!

To have a feminine business, you’ve gotta be SERVING people. And there are so many ways to leverage the power of your work (and the people you’re impacting), in terms of getting your message out there!

So, how do you get a steady stream of testimonials from your dear clients (without feeling icky about it)? And how can you leverage the relationships your clients have, in order to generate referrals?

Grab a pen and a notebook! – this episode of The Feminine Marketing Show is jam-packed with actionable advice that will help you showcase your credibility, and build a deep sense of TRUST with your audience!

Want to know more? Here’s a snapshot of what you’ll hear about in this episode:

  • Why you should never wait until the END of a program to ask for feedback
  • The art and science of client “check points” (and the exact Q’s to ask!)
  • How to frame your testimonial “ask” and when to ask for it
  • How to invite your clients to post their testimonials publicly
  • The feminine testimonial script you’ll use for the rest of your coaching career
  • 3 ways I like to use case studies
  • The 3 R’s of business success: Results, Referrals, Retention (ie your “internal” feminine marketing strategy)

Feminine Marketing Strategy Training Video (and workbook!)

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business.

We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing.

Grab it here!

The Feminine Marketing Boutique

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more feminine marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Are you giving your audience the tools they need to manifest you?

These days, we’ve all been playing around with the universal laws….getting a hang of universal energy, and feelin’ the magic of raising our own vibration.

But what about your potential clients? Is there something we can be doing, as Queen CEOs, to help them manifest us?

It comes down to feminine energy, and harnessing the power of a magnetic feminine marketing funnel.

I mean….you can keep effort-ing your way to more clients. But if there was a way to move into the next era of your business with more ease & flow….wouldn’t you seize the opportunity?!?

In this solo episode, I give you the low down on how to fully EMPOWER your audience….so they can manifest you.

It’s all energy. And I’ve got stories to prove it.

Here’s what you’ll chew on, after hitting PLAY on this must-listen episode:

  • What I learned about feminine energy while manifesting a house in Mexico
  • The power of intention, and allowing yourself to witness the unfolding
  • Where your attention goes, energy flows (and money is energy)
  • The potency of being in alignment
  • The core of your feminine funnel: the 3 c’s
  • How to cater your content to specific and non-specific manifestors
  • The exposure effect, and the importance of being your audience’s living/breathing vision board
  • How to get your audience to say: “more of this please”
  • What are you doing to amplify your audience’s money mindset?

“As the Queen CEO, leading with feminine energy, you’ve got to hold the knowing, and help people rise to meet you by giving them Clarity, Connection, and Credibility.”

  • Hanna

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY Marketing

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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I don’t know about you….but the idea of a high-pressure “launch” has always left a foul taste in my mouth.

It reminds me of a team of NASA experts, who’ve spent YEARS pouring over spreadsheets and math equations and scientific principles, in order to launch a SINGLE ROCKET 🚀 into space….in front of the entire world.

It either succeeds, or it blows up.

Talk about TENSION!

No. I have no interest in following your “launch blueprint,” thank you very much.

And neither does Nicole Crone, co-founder of My Aligned Purpose – a full-shebang coaching business that helps women with online business, money, mindset, manifesting…and so much more!

In this episode, we talk about how to GROW a business organically, using the feminine principles of intuition, connection, and collaboration.

Every step of the way, Nicole has “followed the feedback” – and I’m talkin’ about WAY more than “just the numbers.”

Here’s the skinny:

  • The number one thing getting in the way of YOU becoming a master manifestor
  • How a FREE workshop led to 50 people saying YES to a paid course
  • Is it fear, or is it intuition?
  • Feminine marketing = listening to the voice inside you
  • Be the buyer….don’t be the “seller”
  • The importance of retention, and keeping the clients who know/like/trust you
  • Transformation before transaction - and how to give your audience a taste of your coaching magic BEFORE they buy
  • How “bring a friend day” from ballet class is a BRILLIANT strategy
  • You can’t make a withdrawal, without depositing some value first
  • Business is 100% mindset. Strategy = icing on the cake.

“In a world full of bro-marketers….I’m not into it.”

  • Nicole

Learn more about Nicole Crone (and her biz bestie Kaila Pilecki) by visiting the My Aligned Purpose website here:

https://www.myalignedpurpose.com/

Follow My Aligned Purpose on Instagram here:

https://www.instagram.com/myalignedpurpose/

Join the My Aligned Purpose Collective here:

https://www.facebook.com/groups/700961400822127

Feminine Marketing Strategy Training Video & Workbook

This 45-min training video, and PDF workbook….will help you map out a “feel-good” marketing strategy for your business.

We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing.

Grab it here!

DFY Marketing

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Do you really need to pay for ads?......oorrrrrrr can marketing actually happen organically?

The short answer? YES! Marketing CAN be entirely organic.

And as “sexy” as it sounds to run ads, and get people on your mailing list, while you lay on the beach…..there are a few BIG drawbacks.

How do I know this?

I’ve run ads in the past. We’re talking – Facebook, Instagram AND Google. And I’ve even gotten clients from them!

But from my experience (and from what I’ve seen with our clients)….ads are mostly a waste of time and energy these days.

Ready to hear ALL about it? Cozy up with your favorite fleecy blanket, and Hit PLAY on this episode!

Your key takeaways:

  • The soul-sucking nightmare that is Meta’s “business manager”
  • Pay to play! – got an extra $5k laying around?
  • The process of “testing” and re-targeting your ads
  • The amount of traffic it takes to (eventually) get a handful of clients off ads
  • Why ads attract a lot of couch-sitting freebie hoarders
  • The difference between “push” vs “pull” marketing
  • Why ONLY focusing on numbers is a big mistake
  • When it might be a good idea to run ads
  • How to get more high-quality leads to move through your funnel

“I’m grateful in hindsight. I’ve tested/tried A LOT of things in marketing – and I’ve learned so much. But I don’t recommend ads to any of our clients anymore. Because you can do so much with relationship building! It’s about calling in aligned, dreamy, clients who are ready to invest!”

– Hanna

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY Marketing

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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These days, anyone with a half-decent offer, and a relentless willingness to HUSTLE HARD…..can build a 6-figure business.

But what if you want to move beyond 6-figures?

That’s where “letting go” comes in – YES, delegating and hiring a team. But also, allowing your feminine energy to take the lead. It’s more so about continually raising your vibration, and allowing the laws of the universal to work in your favor.

Because once you have those systems, and spreadsheets, and SOPs in place, it’s simply a matter of stepping into the ENERGY of a millionaire. And becoming a CEO who can sustain her success.

And THAT, my friends, is exactly what DFY client, Leslie Thornton, is doing (in real time!). Leslie is the CEO and founder of Hypnosis for Permanent Weight Loss….as well as a podcast host, published author, and Michelin-star restaurant foodie.

In this episode, you’ll hear Leslie talk about what she had to UNLEARN into to level-up. Plus, the “queen frequency” sales process that has led to massive business growth, and wwayyyyy more ideal clients walking through the door.

Go ahead – dip your toe in the pool. Here’s the temp of the water:

  • A hand-on-heart moment for the one and only….Bob Vila
  • The next book you HAVE to read if you’re ready to lead with feminine energy
  • “Icky energy” and why it feels so gross to over-rely on “hitting your numbers”
  • The dangers of swinging too far into your feminine, and not being coachable
  • Finding balance – trust the data AND the energy
  • When you follow the path of most excitement, you can’t go wrong
  • Why it’s so hard for smart people to approach their own businesses with the principles they teach
  • The need to get a man to sign off on your business loan in 1984 (what?!?)
  • Why your best marketing strategy = energy
  • Leslie’s secret to attracting “soul aligned” clients
  • The “lean back” sales approach that will have you jumping for joy
  • Do you love your life? – because that’s the key to sustained success

“After sales calls, I’m no longer assessing my ‘performance’ and beating myself up for handling objections poorly. The only thing I ask myself is: was I in the right energy…and did I give them value? – it has nothing to do with whether or not they signed up for the program.”

– Leslie

Learn more about Leslie Thornton by visiting her website here:

https://hpwl.co/

Follow Leslie Thornton on LinkedIn here:

https://www.linkedin.com/in/lesliemthornton/

Get Leslie Thornton’s book, Hypnosis for Permanent Weight Loss: How to get emotionally and mentally free from food, body, and weight...for good, here:

https://www.amazon.com/Hypnosis-Permanent-Weight-Loss-emotionally-ebook/dp/B0BS9XJJNX/ref=sr_1_1?qid=1682445814&refinements=p_27%3ALeslie++M.+Thornton&s=digital-text&sr=1-1

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY Marketing

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Have you ever wondered what it looks like (I mean…..REALLY looks like) to work with the DFY Marketing team?!?

If so….this episode is for you!

I share the inside scoop on the 4 essential keys to getting the most out of your DFY Marketing experience!

Yep, this is the stuff we tell our brand-new clients. The stuff that will help you understand what we do, how we support you, and what we ask of you in return.

Because at DFY, it’s a collaboration game. And we want to see you rise to the top, as your shiniest, sparkliest, glittery-est self!

So get ready for it – this episode will give you all the CLARITY your little manifesting heart desires….so you can call in “DFY Marketing” to your biz and life, by the next new moon.

Let’s join forces to co-create the personal brand of your dreams!

Here’s what you’ll hear about, after you grab a mug of mushroom tea and hit “play:”

  • First things first – it’s time to celebrate the investment you just made in yourself!
  • Don’t forget to declare your intentions, and envision your destination
  • It’s all energy…and after delegating your marketing you’ve got more of it (now what?)
  • Your #1 job = mindset (#abundance)
  • Join our monthly Alignment Calls to stay in the “feel-good” zone
  • Marketing and sales are not the same thing (so how can you juice your marketing to get more sales?)
  • “Exponential Growth Activities” for the win!
  • It’s our job to become you….so let’s get our communication game on point
  • How your copywriter pulls the brilliance out of you (and translates it for the world!)
  • Expect to be inspired by your copy
  • Working out the kinks - the beauty of monthly marketing strategy calls
  • The DFY team is your official cheerleading squad! - we want to see you win!

“Get your unique essence translated for the masses – and let us support you with OUR energy! It’s an incredible asset to have a high-vibe team all up in your biz, every week. Be a co-creator with us!”

– Hanna

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?”

Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed.

Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

DFY Marketing

Let us help you build a customized marketing funnel for your business….then, delegate ALL your copywriting to us (including content for social posts, emails, articles, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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“Things aren’t working anymore!!!!” 😫

If you’re a coach in the entrepreneurial space, you’ve probably heard (or said!) these words before.

The sales and marketing strategies that worked well in 2017….don’t generate the same results. Because EVERYTHING evolves – and in the business world, things evolve QUICKLY.

OK, so what DOES work in 2023?

These days, it’s about being authentic, transparent, and honest….and helping your audience take the necessary steps, in order to be “ready” to invest in your offer.

There is no “get rich quick” secret formula. And the focus needs to be on building a RELATIONSHIP with your audience. It’s about trusting your offer, and making yourself visible in the places your people are looking for answers to their questions.

I mean…..it’s feminine marketing, in a nutshell, right?!?

Want the inside scoop on aalllllll this?

In this “must-listen” episode of The Feminine Marketing Show, I chat with Louise Henry, who helps entrepreneurs create a more leveraged, passive online biz through systems and automation.

Like me, Louise is a beach-lover who lives abroad (Panama, to be exact!), and has THE most adorable pup named Charlie. It’s true – we’re soul sisters.

Here’s a snack-sized version of what you’ll get in this episode:

  • How to meet a new era of customers where they’re at
  • Coming to terms with being flexible, and going with the flow
  • The ever-expanding field of online coaching, and why it’s so important to differentiate
  • Breaking news: marketing can be fun AND effective
  • Louise Henry’s “challenge” formula that lands her multiple clients at once
  • The importance of facilitating a mindset shift in your potential clients (step 1!)
  • How to avoid a sales pitch that feels as epic as a superbowl half-time show
  • The resistance to be “being seen” – real talk: you’ve gotta show up SOMEWHERE
  • Once your offer is developed, your full-time job is visibility
  • How to manage your energy during a challenge or launch
  • Why you need to leverage a beginner’s mindset when marketing your business

“Once you have your programs up and running, you’ve got to trust what you’ve built, and shift your focus to visibility and marketing. You’ve got to become a CEO and a business leader – and that’s different than just coaching and figuring out modules. Marketing is a full-time job. What you have is awesome – now, get it in front of more people.”

– Louise Henry

Learn more about Louise Henry by visiting her website here:

https://louisehenry.com/

Follow Louise Henry on YouTube here:

https://www.youtube.com/@louisehenry

Check out Louise Henry on The ‘Gram here:

https://www.instagram.com/louisehenry/

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business.

We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing.

Grab it here!

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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You’ve probably heard it before: “stop leading with masculine energy!”

But what does leading with feminine energy even look like? And does it “work?”

None of us grew up learning how to use (or trust!) our feminine energy. And when it comes to business, we’ve been taught to obsess over our numbers, and track our KPIs.

But what’s the alternative?

Is it all just sushi dates and playing the sand?!? – how does a business actually grow (to $100k months) without extreme “efforting?”

In this episode of The Feminine Marketing Show, I chat with our very own DFY Copywriting client, Allyson Chavez! Allyson is a Success Coach for Women, and a super-inspiring podcast host of The Prosperty Approach.

She also happens to be a living, breathing, dancing example how feminine marketing, and feel-good business works!

Allyson shares about her journey from multiple-six-figures…..to bankruptcy…..and back to millions again – crediting her ultimate success to a shift in energy.

And I have a feeling you’re gonna want IN on the whoooooole story.

Curious about what you’ll learn? Take a gander:

  • We’ve all been conditioned to believe: “the busier we are, the more important we are”
  • It’s not about vilifying masculine energy – there needs to be a balance
  • Chasing the milestone, and the terror of success (“what if I lose it all?!?”)
  • How “proving energy” gets triggered
  • Intuition responds to vibration, logic responds to timeline
  • You can’t DO your way into BEing
  • The best way to anchor yourself in feminine energy
  • Bending time and space
  • The mindset first methodology
  • 3 pivotal shifts Allyson made to start living in her feminine
  • Stop “eating the frog,” start choosing what excites you

“There was no money in the world that was worth the inner price I was paying.”

– Allyson

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?”

Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed.

Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

Grab it here!

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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I’m not usually a “rant-er”.....but this?!? THIS?!?!?

I can’t hold back.

Macho-marketing sales tactics have got 👏 to 👏 go! 👏

Why?

Because they leave potential clients feeling cringy….and confused. But also, for us folks doing the selling, it feels gross.

And that’s no way to live, y’all!

Let’s STOP forcing ourselves to “follow the script’ with high-pressure, sleazy, bait-and-switch strategies….because it’s NOT THE ONLY WAY TO SELL!!

In fact, I’d even argue that feminine marketing will get you even more ideal clients, and leave you feeling waayyyyy more fulfilled and in-aglignment with your business.

Want to hear more? This solo episode of The Feminine Marketing Show is dedicated to anyone who wants to drop the “ugh” energy around selling, and learn how to adopt a more feminine approach to the dreaded “sales call.”

I’ve got 3 of my best tips for you! – and these actionable beauties can be implemented lickety split….rfn!

Go ahead. Dip your spoon in the sauce! Here’s a little taste of what you’ll get:

  • That time my BFF got dragged through the bro-marketing mud
  • How it feels to be on the receiving end of a sales script
  • The pressure cooker of closing a sale
  • Why “convincing” someone to work with you never ends well
  • The sales-call strategy that has helped me 3x my business
  • The bait-and-switch – ways you might be doing it….without even realizing it!
  • Why you need to start asking: “should we do it?”
  • The art of trusting your potential client’s decision-making process
  • How to lead with integrity

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Feminine marketing isn’t about pretty pink graphics, and cursive font.

It’s about creating a growth strategy for your personal brand, that focuses on connection, collaboration, and flow.

Being a female entrepreneur is a great gig….but if you ALSO want to build a family, or travel the world, you need to leverage a feminine marketing strategy that gives you the freedom and flexibility to do that.

The secret is officially out – you don’t have to strong-arm yourself into “doing it all” so you can “have it all.”

And in this episode of The Feminine Marketing Show, I chat with Lindsey Cortes, CEO and founder of Rise Up Nutrition to discuss the art of maternity leave….and how to continue growing your business, as you grow your family.

Here’s a sneek peak at what you’ll get! Consider this the trailer for the BEST movie ever:

  • You have 9 months to prepare for “mat leave” - where do you even begin?!?
  • Is it possible to work less, and earn more after kids? (pfffft yes, yes it is)
  • The 3 P’s that will empower you to “take a step back”
  • How to (gracefully) ask your team to do more
  • What to look for when hiring
  • The double D’s of feminine marketing: documenting and delegating
  • Your new best friend: passive income streams
  • How to ease your way back into the CEO seat
  • Yes, it’s possible to enroll a $4k client while breastfeeding at the same time
  • “Mommy days” for the win

“Mom strength is real. Yes there’s chaos, and things don’t always go your way, but you learn how to be flexible and roll with it. Everything you THINK will be a problem, isn’t a problem. In fact, you become a better business owner.

A baby doesn’t limit you….it only helps you expand.” – Lindsey

**Learn more about Lindsey Cortes by visiting her website here:https://www.riseupnutritionrun.com/

Follow Lindsey Cortes on the ‘Gram here:

https://www.instagram.com/female.athlete.nutrition/Check out her podcast, Female Athlete Nutrition, here:https://open.spotify.com/show/6XJHcUjgbWdoRfCO3C4W8i

Marketing Strategy Training Video and Workbook

The Feminine Marketing Strategy Open House, is a 45-min training video….along with a PDF workbook….that will help you map out a “feel-good” marketing strategy for your business. We’re talkin’ about putting all the puzzle pieces on the table, and taking an honest look at what’s working (and what’s not working) for your marketing. Grab it here!

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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It’s so wild how my brain works.

After being asked the same question on 5 different brunch dates….I knew it was time to record a podcast episode about….

ChatGPT.

It’s obviously a hot topic. 🔥

But is it too good to be true? Let’s break it down.

In this episode you’ll sink your teeth into some powerful ideas, like:

  • What exactly is ChatGPT, and what can it create for you?
  • Where does ChatGPT get all its data from?
  • The dangers of getting on Google’s “naughty list” by over-using AI content
  • How ChatGPT misses the mark
  • How I recommend using ChatGPT for your content creation
  • Why hiring a copywriter is still your best bet

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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DO you remember….back in the “good old days” when Facebook had a relationship status, and one of the options was “it’s complicated”??I feel like we need to bring that back. Because I hear from so many people that their relationship with social media ITSELF is “complicated.” Especially business owners. And I get it, because for a long time, I was “forcing-it” with social. And when I realized what was happening….I knew something had to change. Because when it comes to feminine marketing, there are 3 red flags that tell you….you’re out of alignment:1. You’re not having fun2. Things feel heavy and hard3. You don’t feel like things are flowing with easeAnd so…..6 months ago, I officially broke up with social media. Yep! But let me clear….it wasn’t exactly a “rip the bandaid off” scenario. It took some time to get to this point….and WOW, I can tell you with certainty that I have more focus, energy, clarity, peace, joy, and SALES than ever before.  It’s you, me, and the honest truth. Here’s what you can sink your teeth into, in this episode: Why I got on FB in the first place (hellooooo Iowa City boys) My FB group lead gen strategy that WORKED like a charm to grow my biz in 2017 14K followers….until I got banned for 10 weeks (welp!) The LIE: “you’ve gotta have a social media presence if you have a business” Max fun = max revenue - how I broke my social media addiction Where are YOUR energy leaks? What to double-down on, once you let go of social You have 3 options when things feel heavy & hard – the 3 D’s!**FREE 5-min Marketing AuditYou tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!*DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!****Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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Of all the things you have on your plate…is it even worth it to send emails to your list? Do people even read them?

Good emails? yes. People read them. In fact, email marketing is predicted to be one of the hottest marketing trends in 2023!

Seth Godin will tell you: “Marketing is no longer about the stuff you make, but about the stories you tell.” – and emails are an idealplace to do just that!! (especially compared to social media, where only 10% of your followers see anything you post – depressing right?)

I like to say: “If you’ve got an email list, you’re sitting on a gold mine.” Because sales happen in the inbox, my friend.

Want in? You’re going to want to listen to this episode of The Feminine Marketing Show.

I chat with our very own Director of Marketing at DFY Copywriting, Lindsay Jane who dishes on what goes on behind the scenes of our “email marketing empire”...giving you hella insight into all-things: lead magnets, subject lines, and email content ideas that keep ‘em comin’ back for more.

Here’s what you’ll unwrap:

  • 50% email open rates – we have ‘em, here’s why
  • Why email list growth is the key to more paying clients
  • The type of lead magnet we’ve seen work BEST
  • What does “consistency” look like? – and why is it so darn important?
  • The types of subject lines that don’t work anymore (sorry 2015)
  • Why you want to make people “feel something” in your subject line
  • Don’t get into the rut of “Hot Tip Tuesday”
  • The 3 C’s that will make your content creation a breeze

FREE Welcome Sequence Template

What’s that? You don’t have a “welcome sequence?”

Hmmmm. Is that because it’s been on your “to do” list forever and a day? Or wait….maybe you just reeeeally have no idea what to say? OR! Maybe you DO have one. But it’s falling flat, like day-2 hair that hasn’t been washed.

Well, either way….you’re in the right place. Because your BRAND NEW welcome sequence is about to make your shoulders dance.

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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Having a business, and marketing a business are two very different things.

You can be the BEST coach in the world….but unless you figure out how to TRANSLATE that “quality coaching” for your customers (and learn how to send out the “bat signal”)....you’ll be stuck, only helping a handful of people.

But these days, it’s not enough to simply follow a script, or a formula, and expect everything to fall into place. Nobody likes re-traumatizing their audience by holding a knife to their throat, and forcing them to “feel their pain” with “Problem-Agitate-Solve” tactics.

You’ve got to create the (masculine) foundation, and incorporate the (feminine) flow into every piece of your marketing, in order for your REACH to grow.

And most of all, you’ve got to lead what with FEELS good.

Picking up what I’m putting down?

Good. Because I have a feeling you’re going to L-O-V-E this episode of The Feminine Marketing Show! I chat with Amber Lilyestrom, a business mentor, sales & branding expert, author and keynote speaker. Her work has been featured by Forbes, Entrepreneur, MindValley and Working Mother Magazine.

Excited to take a sip of this steaming cup of podcast perfection? Here are the ingredients:

  • There is a difference between “coaching language” and “marketing language”
  • The workIN is just as important as the workOUT
  • The truth about marketing on Instagram these days
  • The one marketing avenue EVERYONE should be committing to
  • Why consent is important, when it comes to selling your offer
  • People can’t know you, if you’re not sharing your art
  • Best practices for making an identity leap
  • Stop letting Suzy Sparkles dictate your business decisions

“I’m not responsible for the divine timing of my client. Their journey belongs to them. It’s not my responsibility. My responsibility is to show up, and to continue to serve.”

– Amber

Learn more about Amber Lilyestrom by visiting her website, here!
https://www.amberlilyestrom.com/

Follow Amber Lilyestrom on The Gram, here:
https://www.instagram.com/amberlilyestrom/

Check out her podcast, The Amber Lilyestrom Show, here:
https://open.spotify.com/show/5oEaUOE4bSYKyHdNtySEkK

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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Have you ever thought….. “I’d really like to write a book one day” ?? – I mean, it’s a GREAT marketing asset.

Maybe you’ve even STARTED writing one. Buuuutttttt…..#life (amiright?).

The thing is, writing a book is WAY simpler than you think. It’s really about:

(a) imposter syndrome

(b) fear of judgment

(c) overwhelm

And that last one can be STICKY, because as women who’ve been taught to go “all in” and “do it all ourselves” (helloooooo masculine energy)....it can sometimes feel counterintuitive to bring a sense of EASE to something that feels so BIG.

I’m chatting with Sara Connell, who is a bestselling author and founder of Thought Leader Academy. Sara helps coaches, writers and entrepreneurs become successful, published authors and in-demand speakers. So cool, right?

She’s “kind of a big deal,” because she’s been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, TEDx, The Today Show, and Katie Couric.

Her writing has appeared in: The New York Times, Forbes, Good Housekeeping, and Parenting.

Ready to hit PLAY on this episode? Here’s what you’ll hear about:

  • Time is expandable IF you do this first thing in the morning
  • The secret behind Sara’s consistency, and how she can write a book in 6 weeks
  • It’s not about working harder, it’s about increasing your capacity for productivity
  • The less you do, the more you get done
  • SSS - a simple formula for your next bestelling book
  • The power of landing a publisher
  • How to make decisions as your highest future potential self

“It’s a mission for me – that every life-saving book that needs to come out, comes out….and gets read.”

– Sara

Learn more about Sara Connell by visiting her website here!
https://www.saraconnell.com/

Reach out to Sara Connell and her team here!
care@saraconnell.com

Get your copy of The Science of Getting Rich for Women here!

https://www.amazon.com/Science-Getting-Rich-Women-Millions/dp/1949550702

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

None

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“Whatever, I’ll just do it myself.” – how many of us consistently fall into the trap of taking on too much…edging towards burnout because we refuse to delegate?

Women, in particular, often feel as though we need to “do it all, and do it all well.” Because when we don’t do it all, we feel as if we’ve “failed” somehow. And then shame swallows us into an abyss of unworthiness.

But wait.

A wave of feminine energy is now bringing an entirely new precedent to the table. No longer are women willing to experience pure and utter exhaustion.

“Delegation” is quickly becoming the HOTTEST trend in business.

Because the conversation is now OUT THERE in the open: We DON’T need to do everything.

In fact, life is so much more enjoyable when we all just live in our “zone of genius.”

Wondering what it looks like to delegate your copywriting? Not sure if you’re “ready” to hand over your marketing?

In this solo episode of The Feminine Marketing Show, I give you the “low down” on 5 distinct situations that tell you: YES! delegating your copywriting is the answer!

  1. When you’re not doing it at all
  2. When you’re only kind of doing it
  3. When you’re doing it with “yuck” energy
  4. When you’re doing it, but it’s not working
  5. When you’re doing it, and it’s working, but you want more freedom

Here’s the episode, boiled down, like a delicious homemade caramel sauce:

  • Are you mesmerized, or just plain overwhelmed?
  • Hiring a team is the only way out of overwhelm
  • Your love/hate relationship with marketing (and what to do when “hate” is winning)
  • The power of strategic marketing, and why it’s important to shift out of the status quo
  • How to create more mental real estate for yourself
  • When consistency happens in spurts
  • ABM: Always Be Marketing
  • Everything is energy (including your marketing)
  • If it feels heavy, and hard….it’s not yours
  • Why a “branding deep-dive” will bring you greater strategic marketing clarity
  • The “f” word – freedom (and how an overreliance on DOING is getting in the way)

I see hiring a team as the only way out of overwhelm. Sure, you can show up and effort your way through it all….but it’s a losing battle, if you keep trying to do it ALL, yourself.”

– Hanna

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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At the end of the day, we all just want to be PAID to be ourselves, amiright?!?

– and in the entrepreneurial world, that means creating a profitable personal brand that is a 100% “true-blue” expression of your personality.

But how do you do that?

Email marketing is one of the HOTTEST ways to build an audience of potential leads…..while still maintaining a deep sense of intimacy and connection.

It’s a great place to tell stories, and lean into YOUR unique vibe – the kind of stuff that makes your audience say, “oh yes….me too!”

Skeptical about the profitability of it all? Well, buckle up. Your mind is about to be blown.

Today, I’m chatting with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure.Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.

In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air.

Her first book, Tough Titties, comes out via Hachette in June, 2023.

Here’s what you’ll hear about, on the show:

  • How being unapologetically lazy can mean BIG profit
  • Why “being in flow” = your best work
  • Doing business while keeping a TON of white space on your calendar (possible!)
  • Aspirational selling, and the power of inviting your audience to say YES
  • How affiliate marketing works (and could make you tons of moula)
  • Why posting on social is like farting in the wind
  • Laura’s top tip for finding focus
  • Tough Titties - the ultimate bikini stuffer, this summer!

“I like to say…..I’m consistent in spurts. But yes, I’m consistent with my emails and I do believe in frequency - the more you email, the more you sell. It’s really true.”

– Laura

Learn more about Laura Belgray by visiting her website here!

https://www.talkingshrimp.com/

Follow her on Instagram here!

https://www.instagram.com/laurabelgray/

Laura Belgray’s Story Goldmine: 63 Surprising Places To Mine Your Everyday Life For Stories That Sell

https://www.talkingshrimp.com/story-goldmine

Pre-order your copy of Tough Titties here!

https://www.talkingshrimp.com/book

FREE 5-min Marketing Audit

You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

http://dfycopywriting.org/free

DFY Copywriting

Delegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

https://dfycopywriting.org/connect/

Join my email list for even more marketing inspo! Then, hop on over to LinkedIn and give me a follow!

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There’s something so magical about LIVE events….isn’t there? The energy, the speakers, the networking, the muffins….

And now that we’re living in a post-pandemic world, LIVE events are making a BIG come-back.

But how do you “do it right?” How do you make sure people show up? And how do you convert those attendees into long-term clients?

You’ve got to leverage the power of feminine marketing – community, collaboration, and connection!

In this episode of The Feminine Marketing Show, I chat with Larnell Vickers! Larnell is an experienced Career Coach, and founder of Career Day for the Soul. He’s helped thousands of people establish their vision, expand their network, and evolve their toolkit. And he’s just getting started!

Got your notebook ready? – you’ll want to jot down a few things! Like this:

  • How to use your LIVE event as a lead magnet for your paid programs
  • Getting your current clients to be your ambassadors
  • The importance of giving people a “pre-experience”
  • What to do when only 10 people show up
  • The power of consistency + vision

“It takes wings. For me, I’ve always felt like I’ve had to knock it out of the ballpark, the first swing. And that’s a lot of pressure. The stage, the lights, the people. You can take small ‘at bats’ and work towards your big vision.”

– Larnell

Learn more about Larnell Vickers by visiting his website here!

Follow him on Instagram here!

Connect with him on LinkedIn here!

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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Besides a healthy dose of Beyonce music videos, where can we actually see “feminine energy” in action?

What does feminine leadership look like in the wild?

And where is the proof that feminine leadership “works?”

Today, we’re unpacking the data that shows across the board, we’re seeing more: inclusivity, free-thinking, teamwork, compassion, understanding, and responsiveness in our networks.

Work/Life balance has become a priority (for men and women!).

And if we were to throw it all into a cute little (alliteration-rich) package, I’d say, feminine leadership is about: Community, Connection, and Collaboration.

On this episode of The Feminine Marketing Show, I chat with Genevieve Retzlaff, a Career Counselor who helps women get into alignment with their authentic selves, at work.

Genevieve has seen what happens when organizations and individuals lead with their feminine energy.

– and “more prosperity” is just the tip of the iceberg.

Ready for The Cliff Notes? Here’s what you’ll hear about in this episode:

  • Feminine leadership is also “self-leadership”
  • The data behind the myth - feminine leadership works
  • How the pandemic accelerated the shift towards a more feminine consciousness
  • Key feminine leadership qualities
  • “The great resignation” and the importance of work/life balance
  • Why you should assess your own/team’s values
  • Using self-awareness as a roadmap for your business
  • What does it mean to be “authentic?”
  • What’s possible when businesses’ start to take feminine energy “seriously”

“There is so much data that shows female leadership is great for an organization. Companies will become higher performers. It’s more productive to have more female leaders.”

– Genevieve

McKinsey & Company: Women in the Workplace 2022 study.

The Barrett Model for understanding the values of your employees.

Sign up for your free 30-min coaching conversation here!

Learn more about Genevieve Retzlaff by visiting her website here!

Follow her on Instagram here!

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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Human Design is everywhere rn, amiright?

– and for good reason!

Human Design is a tool that can help you understand YOUR soul’s blueprint. A blueprint that probably looks very different from the rigid social scripts we’ve been taught to live by.

But what happens when you start to lead with alignment? What happens when you let your soul tell you how to move through this world – in business, and life?

On today’s episode of The Feminine Marketing Show, I chat with Kelsey Abbott. Kelsey is a Human Design and Money Coach who uses science, spirituality and play to help business owners/coaches welcome more ease, abundance and joy into our lives.

Kelsey introduces us to the key elements of Human Design….showing us EXACTLY what it looks like to flow > force.

….and what could be more feminine, than that?!?

Cue the T-Swift (“are you ready for it?”). Here’s what you’ll learn:

  • Why Kelsey is NOT the one to ask about baking pumpkin muffins
  • Most of us aren’t even aware of how lit up we can be
  • That thing you’re feeling “icky” about? - ya…it’s not for you
  • It gets to be easy for all of us
  • “The great forgetting” and how your HD chart came to be
  • How HD can help you grow your business and your team….exponentially
  • A quick overview of the 5 HD types, and what their strengths are
  • The top 3 HD profiles, and how they each perceive the world
  • The power of making decisions from your specific “authority” center

“It takes so much bravery to allow alignment. You have to be willing to do things differently. Differently than what you learned up to this point.”

– Kelsey

Get your free Human Design chart here!

Learn more about Kelsey Abbot by visiting her website here!

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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These days, everyone is looking for more JOY in their lives. Especially after a bummer of a pandemic that left us all with bags under our eyes, and a deep desire for a “group hug.”

In today’s episode of The Feminine Marketing Show, I talk to Lindsay Jane, Head Copywriter and Director of Marketing at Done For You Copywriting.

Lindsay and I dish on how to infuse joy into every element of your marketing, including:

Connecting with new leads
Enrolling clients
&.... keeping folks around with your stellar

Offer

(CEO - clever, right?)

Here’s what you’ll get out of today’s conversation:

  • How even McDonald’s is on board with “leading with joy”
  • Side effects of infusing joy into your marketing: momentum, magic, results, expansion
  • How you may be (unknowingly) repelling potential clients
  • Why you should throw the playbook from “bro-marketing school” out the window
  • The art of storytelling in your content
  • Permission to “get weird” and be funny in your marketing
  • The power of staying “top of mind” (referals!!!!!)
  • Leading with transparency – stop hiding what you’re selling!
  • Why keeping good clients should be your #1 priority
  • The importance of recharging and fueling your feminine energy
  • The more you let go of the “have to’s” the more you can rise to your potential

“Ease and joy is the path of least resistance. If your marketing is feeling heavy and hard, it’s time to start flowing downstream.”

  • Hanna

Connect with Lindsay Jane on Instagram: @iamlindsayjane

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

Join my email listfor even more marketing inspo! Then, hop on over toLinkedIn and give me a follow!

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What IS feminine marketing, exactly? And how can you leverage this exciting new way of doing business?

Welcome to The Feminine Marketing Show! – a place where we talk about the “ins and outs” of marketing your business, using a balance of BOTH yin and yang.

Gone are the days of “bro-marketing” – a time when high-pressures sales tactics, scarcity vibes, and a “buy now!” attitude ruled the roost (full body shivers).

These days, it’s about bringing connection, collaboration, and creativity to the table, with a focus on blending masculine structure with feminine flow!

This isn’t a “girl power” show (boys are def welcome in this clubhouse). It’s a place to open up the conversation about marketing, in a world where feminine energy is (very clearly!) on the rise.

So if you’re ready for real-world strategies, actionable advice, and a fresh take on running and scaling a profitable business using a FEMININE approach…..join me here, for your weekly hit of marketing inspo!

Here is “what’s on tap” for our very first episode:

  • The funny thing about me in “real life” - I’m an NFL junkie who pumps iron
  • The truth is, it all comes down to balance (yin & yang)
  • What is “feminine marketing?”
  • A coffee cup metaphor that will blow your mind
  • What it looks like when unhealthy feminine (or masculine!) energy is overtaking your business
  • What it looks like when healthy feminine (or masculine!) energy is fuelling your business
  • A trip down Marketing Memory Lane
  • What my astrology friends are telling me about 2020-2027
  • Why “bro-marketing” is dying on the vine
  • Is there a better way to do this “marketing thing?” (spoiler alert: yes)

“I know you’re ready to bring your creativity, flow and brilliant energy into every element of your business. And we are here to support you.”

– Hanna

FREE 5-min Marketing Audit
You tell me what you’ve got in place, and I tell you where the holes are. The perfect solution for entrepreneurs who just want to know how it all fits together, and what to focus on next. Take 5 minutes to fill out the assessment form, and we will get back to you with our insights! FOR FREE! Book yourself in, here!

DFY CopywritingDelegate ALL your copywriting to us (including content for social media posts, emails, and your website)! You also get monthly strategy sessions with yours truly, plus ongoing Slack support for all your marketing needs. Custom packages are available – let’s chat!

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