Dental Business Journal Podcast: Recent Episodes
Naren Arulrajah
The Dental Business Journal is a weekly E-journal sent out to dental professionals interested in learning the business side of dentistry. In its official podcast, various experts join in to discuss trending topics and share tips on improving the reputation of a dental practice.
When presenting treatment options to patients, it’s about more than just listing your findings and recommended treatment options. Dentists have to be able to communicate so the patient understands everything being discussed but, more importantly, inspires them to move forward with treatment.
In today's digital age, having a solid online presence is crucial for any business to succeed. For dental practices, this means optimizing their websites and using digital marketing strategies to attract potential patients. In this episode, Naren Arulrajah and Dr. Eric Block will explore how dentists can use Google to grow their veneer cases and other high-value services.
For a prosperous and fulfilling career in dentistry, clinical excellence and top-tier patient care are essential. A vital component of achieving this is training your dental assistants to perform to the best of their abilities. This episode presents practical tips to help your dental assistants improve practice efficiency and productivity and reduce stress levels.
For dental practices, it's common to struggle with ranking high on Google and getting new patients. According to statistics, most web pages receive no traffic from Google, but there are ways to improve your visibility. This episode emphasizes the six key areas dental practices should focus on to rank well organically, the significance of Google reviews, and how EKWA can assist in enhancing your online presence and attracting more patients.
Enhancing the hygiene department in a dental practice can be a daunting task. This episode is a comprehensive guide that explores various strategies to make it more efficient and productive. The morning huddle, a critical time for the entire staff to review the day's schedule and important details, sets the stage for a successful day. By allowing the hygienist to gather essential data and alert the dentist via an inter-office messaging system, precious time is saved. Dental Business Journal hosts Dr. Eric Block, and Naren Arulrajah emphasizes the importance of clear policies, open communication, and co-diagnosis to ensure optimal patient care. With these strategies, dental professionals can take their hygiene department to the next level.
On this week's podcast episode, Dr. Block and Naren deeply dive into dental marketing and explore the pros and cons of switching from PPO plans to Google. From attracting new patients to building a solid online presence, they share expert tips for making the transition smooth and successful. So, if you're ready to take your practice to the next level, tune in to this episode and discover the power of Google!
In this episode, Dr. Eric Block provides expert insight into the dental materials and techniques that have contributed to his success as a general dentist over the last 20 years. By sharing his knowledge, Dr. Block hopes to assist other dentists in making informed decisions about which materials and techniques to use for their patients. Whether you're a seasoned practitioner or a new dentist, this episode provides valuable information about the latest dental materials and methods.
In this episode, we'll explore why improving patient acceptance is vital for the growth of your dental practice, and share some valuable tips to help you achieve better outcomes. Listen on to discover expert advice and start improving your case acceptance today.
With the popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra-competitive. Calculating revenue and profit is relatively straightforward, so this product contributes to ROI modeling.
A dental practice should develop a thorough marketing plan to draw in suitable patients if it wants to capitalize on the potential to offer clear aligners or if it wants to increase the number of clear aligner cases it handles.
Even before a patient interacts with the practice, online reviews help establish confidence. Patients will enjoy how they are treated and are more likely to accept treatment recommendations if they trust the team and dentist. They are more inclined to tell others about their good experience, offline and online if they receive excellent treatment.
Excellent healthcare also contributes to patient growth as they are more likely to choose a kind and caring doctor. It will improve case acceptance while boosting your chances of creating and keeping a successful practice.
The success of inbound marketing heavily relies on search engine optimization, but when can you say that your website is genuinely optimized? The very best? Topping the list?
Well, you might not obtain any traffic from the search engines if you can't make your website accessible on the first page of the relevant keyword searches. But how to ascend to the top is the next concern. It won't take long to get there, outrank your rivals, or even "rank zero" if you can put SEO best practices into practice.
General dentists are at the forefront of diagnostic and preventive procedures. To maintain the finest oral hygiene, diagnosing dental diseases in their early stages is essential. A sound system must be in place to do this. In this podcast, Dr. Block discusses workflows and other tactical methods he uses to streamline his procedures.
Most dentists don’t realize that insurance companies are devouring a chunk of their collections yearly. Insurance carriers have discretely brainwashed dental practices into thinking that PPO plans are necessary to get new patients. However, there are many other profitable methods to achieve this!
New technology has made all functions in a dental practice more efficient and lively. What used to take days can be done in a few hours now! It's crucial to stay updated with new developments in dental technology or your competitors just might bump you with their cool new gadgets!
People search for everything online, and with the presence of reviews, they will not leave anything to chance. Having 5-star Google reviews is almost the same as becoming the best dental practice in your area. Check out this podcast to learn more!
Adding a personal touch to everything you do makes people appreciate you more. It is undoubtedly essential for keeping up a solid dentist-patient relationship as well. In this episode, Naren Arulrajah provides critical tips and resources to educate yourself on this topic further.
In this new episode, Dr. Eric Block presents how dentists can make the most of chair capacity, control staff management issues to prevent the team from feeling overloaded with tasks, and tips to apply marketing tactics during high-value services.
Dr. Eric Block discusses the first-hand experience of changes his practice has undergone post-COVID. He outlines the criticality of same-day dentistry now more than ever. This episode covers how his team has successfully overcome the complications brought about by eager patients through new methodologies, some of which include new technology.
In this special episode, the digital marketing expert Naren Arulrajah explains the secret behind the Google algorithm that makes Google Ads more expensive than organic marketing methods such as Search Engine Optimization (SEO).
In this episode, Dr. Eric Block describes the demand for hygienists post-COVID. He outlines interesting methods his team has adapted to fit patients into their schedules. He also explains the importance of KPIs and how they are strategically used to maximize the patient experience while keeping the staff happy.
In this insightful episode, Naren Arulrajah explains the impact of PPO plans on your practice.
Calculate your write-off accurately and learn new cost-saving methods to get new patients into your practice!