The Big Sale Illuminati: Recent Episodes
Tom Searcy
The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.
Episode 16 – Outselling Your Monster Competitors
Companies often find themselves selling against much bigger competitors. Those competitors often have strong brand names and large market shares. To win in those competitive sales efforts, your company is in a David v. Goliath scenario. This episode is about how to win that fight even though your company is not the biggest player in the fight.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Episode 15 – Closed Door Secrets of Buyers
When prospects are buying from your company, we know there is ALWAYS a “meeting-after-the-meeting.” That’s where the real feedback is shared and decisions are made about buying from your company or not. This episode shares the secrets of what is said and how to control the talking points of that meeting.
To learn more about our panelists or to contact them, visit:
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Episode 14 – The Importance of the Sales Narrative Structure
Sales narratives: organizing, presenting and engaging your content in a way that gets results. Our panelists begin with the dissection of the famous Zuora presentation model (among others) and determine what aspects work for buyers and why. We review how and when to include research, third party information, trends in the clients' business and then how you can tell your story for the ''solve'' your sales team can provide to the client for their objectives and pain.
Resources:
- The 5 Elements of a Brilliant Sales Narrative (Zuora)
- The Hunt Big Sales Authority Arc
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Episode 13 – Unsticking Stuck Sales
Half of every sales professional’s pipeline is stuck in some way. Often, we don't know whether it's time, the offer, decision-makers, inertia or a combination. Whatever it is, it can mean losing an important sale. This episode addresses head on how to break through selling roadblocks on the way to big sales.
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Episode 12 – The AI Fueled Salesperson
AI can make sales professionals better prepared. It will also make buyers better prepared when buying. Where is the intersection that gives sales professionals an advantage? Which prospect receives that advantage? No sense in being the smartest person at the wrong door. This episode is about leveraging AI to not just be smarter but who you are smarter in front of when selling.
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/
Episode 11 – Pilot Selling: Avoiding the “Nibble” Strategy
Often sales professionals sell a pilot or test program to a prospect to get “their foot in the door” while buyers mandate a pilot to ''test out the vendor or the proof-of-concept" while minimizing risk. What sellers may not realize is the pilot may be riskier than waiting or trying harder to get a full deployment or deal. The panel discusses how to avoid pilots or, if necessary, sell better pilot programs that covers their objectives. Pilots can either be the razor’s edge of death to a deal or a great entry door – depends on how you do it.
To learn more about our panelists or to contact them, visit:
Monique de Maio
Founder & CMO, ondemandCMO
https://www.ondemandcmo.com/
https://www.linkedin.com/in/moniquedemaio/
Mark Kennedy
President, Terakeet
https://terakeet.com/
https://www.linkedin.com/in/markkennedydrive/
Tiffany Olson
President, CEO & Board Member
https://www.tiffanyolson.net/
https://www.linkedin.com/in/olsontiffany/
Tom Searcy
Founder & CEO, Hunt Big Sales
https://www.huntbigsales.com/
https://www.linkedin.com/in/tomsearcy/