Leverage for Growth Podcast: Recent Episodes
Jesse P. Gilmore & Niche in Control
Leverage for Growth podcast is designed to do two things for you: unleash your power as an entrepreneur, and start a new conversation about scaling through internal transformations and business systems that we call Leverage for Growth.
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator
Susan Fernandez gave Jesse Gilmore six months to turn her agency around or she was shutting it down. She did not shut it down.
Susan was a niche-focused founder with competent people and a strong position in the built-environment market, and the business still could not function without her in every decision. As one of the first five proof-of-concept clients for the Leverage for Growth method, she got everything out of her head and into documented process, positioned herself around her unique ability, and let historical data cut the clutter, the moment she learned 91% of a service's work came from three options, she stopped offering the rest and no one complained. That structure at a small size is exactly what made her four-person agency an attractive merger target. Epiphany merged into UpSpring, where Susan is now SVP of Marketing in a 40-plus-person firm, still running the same playbook.
TIMESTAMPS:
02:26 — The Problem Was Running the Business
10:51 — Letting Data Cut the Clutter
20:20 — How Structure Set Up the Merger
30:34 — Why the Real Shift Is Mindset
LINKS:
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Susan Fernandez Company — https://upspringpr.com
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Susan on LinkedIn — https://www.linkedin.com/in/susanwalshfernandez/
CONNECT:
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Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore
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Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast
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Watch on YouTube — https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator
The problem is not lead generation. It is what breaks when the leads actually show up.
Adam O'Leary builds referral-partnership systems that drive consistent, high-quality clients to agencies, which means he sees the exact moment a business gets flooded and cannot keep up. In this conversation with Jesse Gilmore, the two pull apart why "just get more leads" is the wrong goal for most agencies, and what has to be true before you turn the demand on.
It starts with the offer. Adam argues the offer is the first thing he looks at, more than anything else: it has to be simple for the team to deliver and fast enough to show a partner a result inside the first 30 days, because that result is what turns one referral into all of a partner's clients. Jesse connects that to founder dependency, the root cause that forces agencies into a stop-start cycle of switching marketing off every time they hit capacity. His fix is a delegation system that pulls the work out of the founder's head, plus an intense early time log that takes a 60-hour week down to 40, then 32, so the owner can finally breathe and think about vision.
Then there is the analogy that anchors the episode: an agency is a submarine with a small crack on top. At three clients the crack is nothing. At twenty-five it splits the hull. The cracks do not appear when you scale, they were always there, scale just reveals them. Add a hyper-specific niche, the thing that makes the offer systematizable and the referrals predictable, and you have the structural picture of an agency that can take on more without turning marketing off.
If you have ever shut off your pipeline because you got too busy, this episode is the diagnosis.
TIMESTAMPS:
0:00 — Introduction
5:18 — Why the Offer Decides Everything
14:28 — Founder Dependency as Root Cause
28:36 — The Submarine Crack Analogy
LINKS:
Adam O'Leary, InspiredChats: https://inspiredchats.com
Adam O'Leary, Scale with Partners: https://scalewithpartners.io
Adam O'Leary on LinkedIn — https://www.linkedin.com/in/adamdoleary/
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709
Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA
SUBSCRIBE for new episodes twice a month.
CONNECT:
Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore
Stop being the bottleneck in your agency. Start with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator
Laura Williams almost closed InSync Media. Here is the structural turnaround that changed her mind.
After years of six-figure months, InSync Media lost its two biggest clients in a single quarter and spent nearly two years just breaking even. Laura had handed so much of the business to other people that she could not vouch for the work, and by 2025 she was ready to shut it down. The shift was not a new marketing channel. It was taking the business back.
In this conversation with Jesse Gilmore, Laura walks through the Three Selves work that finally gave her a vision for the future self she was building toward, and the becoming self doing the work in between. She talks through the hardest decision: letting go of a key hire of five years, then stepping into all of that work herself, terrified, and watching every account improve under her leadership. She rebuilt the broken processes, held the team to real accountability, and committed to LinkedIn outreach she hated, the same outreach that produced the connection that led to a speaking slot at the International Builders' Show and four new clients after a 15-month drought.
Revenue today is less than half of the agency's COVID-era peak, and the profit margin, near 25%, is the best it has ever been. Laura makes the case that fulfillment and profit beat a vanity revenue number, and that an agency is a reflection of the owner's whole life, health, relationships, and all.
If you are an agency owner quietly wondering whether it is worth keeping the doors open, this is the structural version of how someone answered that question.
TIMESTAMPS:
0:00 — Introduction
5:14 — The Three Selves Framework
17:03 — One Connection, Four New Clients
24:23 — Key Takeaways
LINKS:
InSync Media — https://insync.media
Laura Williams on LinkedIn — https://www.linkedin.com/in/laura-williams-insync/
ABOUT LEVERAGE FOR GROWTH:
Leverage for Growth is the show for established marketing agency owners who are tired of being the bottleneck in their own business. Host Jesse Gilmore, founder of Niche in Control, sits down with agency founders who built leverage through systems, documentation, and a sharper offer, and turned founder dependency into a business that runs without them. Every episode is a documented transformation with specific numbers, not a motivation talk.
SUBSCRIBE for new episodes twice a month.
CONNECT:
Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore
Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast
Ready to scale your agency without it running through you? The Scalable Agency Accelerator is a 14-day program to build the operating leverage that frees you from the day-to-day: https://nicheincontrol.com/services/scalable-agency-accelerator
Robert Bradley set an 18-month profit goal and hit it in three. Here is the structural change that made it possible.
Robert's agency, Korus GTM, was built on cold outbound and designed for scale, the well-trodden path that a lot of agencies copy. It worked, but it left him disconnected from clients and working through nights and weekends, the opposite of why he started the business. The turning point was not more leads. It was leverage: rebuilding the offer around his RevOps and go-to-market engineering background, the work he had real depth in, and pricing it to the value it created.
In this conversation with Jesse Gilmore, Robert walks through how he mapped his core competencies to the problems mid-market buyers struggle with, reworked the offer using the Offer Triangle, and shifted his sales conversations from "we'll get you leads" to a strategic seat at the table with CROs and CMOs. That repositioning made him less replaceable, raised his retainers, and reduced churn. It also let him stay strategically involved with clients instead of pulling himself out entirely, the version of success that actually fit his life. The headline number: a 3X bottom-line gross profit target set for 18 months, reached in three, with his nights and weekends back.
If you run an agency that grew on a copied model and no longer fits you, this episode shows what changes when you build the offer around your strengths and the leverage underneath it.
TIMESTAMPS:
0:00 — Introduction
4:11 — Life Inside the Cold Outbound Model
8:45 — Mapping the Offer to Real Problems
16:26 — Takeaways for Agency Owners
LINKS:
Korus GTM — https://www.korusgtm.com/
Robert Bradley on LinkedIn — https://www.linkedin.com/in/robertbradleyai/
ABOUT LEVERAGE FOR GROWTH:
Leverage for Growth is the show for established marketing agency owners who are tired of being the bottleneck in their own business. Host Jesse Gilmore, founder of Niche in Control, sits down with agency founders who built leverage through systems, documentation, and a sharper offer, and turned founder dependency into a business that runs without them. Every episode is a documented transformation with specific numbers, not a motivation talk.
SUBSCRIBE for new episodes twice a month.
CONNECT:
Jesse Gilmore on LinkedIn — https://linkedin.com/in/jessepgilmore
Leverage for Growth — https://nicheincontrol.com/leverage-for-growth-podcast
Start building leverage into your agency with the Scalable Agency Accelerator: https://nicheincontrol.com/services/scalable-agency-accelerator
If you stopped working tomorrow, would your agency keep running? Leverage for Growth is the podcast for marketing agency owners who are done being the bottleneck in their own business.
Host Jesse P. Gilmore is the founder of Niche in Control and has coached over 500 agencies to step out of the day to day and build companies that run without them. His premise is simple and structural: founder dependency is the symptom, missing leverage is the cause. The problem is rarely how hard you work. It is that none of the work builds leverage.
Every episode walks through the exact methods agency owners use to build leverage and create freedom: charging what you are worth with systems that back up your value, documenting the processes trapped in your head, and stepping away from the business for a month and coming back to an agency that grew while you were gone. This is a systems-first show, diagnosis over motivation, with documented transformations and specific numbers on revenue, team size, and hours reclaimed.
The Leverage for Growth method is built on three pillars, each a different type of leverage: Scalable Agency (operating leverage, so operations scale without scaling your hours), Consistent Revenue (pricing and acquisition leverage, so income becomes predictable without you), and Empowered Team (people leverage, so your team runs whole parts of the company without routing everything through you).
If you have ever thought "I am the business" or "if I stop working, the business stops working," this show is built for you. Subscribe and start building the leverage that makes your agency founder-independent.
ABOUT LEVERAGE FOR GROWTH: Leverage for Growth is a podcast for established marketing agency owners who want to scale without scaling their hours. Hosted by Jesse Gilmore of Niche in Control, each episode breaks down how agency founders build leverage through systems, documentation, and structural change, with real transformation stories and the specific numbers behind them.
SUBSCRIBE for new episodes twice a month.
CONNECT: Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/leverage-for-growth-podcast/id1670694709 Listen on Spotify: https://open.spotify.com/show/5324NQbv334J8G3PmG9uVA?si=e91050526ede401a Jesse on LinkedIn: https://www.linkedin.com/in/jessepgilmore Show website: https://nicheincontrol.com/leverage-for-growth-podcast YouTube playlist: https://www.youtube.com/playlist?list=PLR9twFUjg-_sO6s4SHVOVdlvuLLZO0t5A
Most podcasts don't fail because of audio quality. They fail because they didn't have what was needed to succeed in the first place.
In this episode of The Leverage for Growth Podcast, Jesse P. Gilmore sits down with Vince Quinn, co-founder of SBX Productions, to break down who podcasting actually works for, who it doesn't, and why so many business podcasts burn out fast. Vince shares his journey from corporate radio to building a podcast agency, the hard lessons learned from saying yes to the wrong clients, and why podcasting only works when there's a real business behind it.
This conversation is for:
• Agency owners
• Coaches and consultants
• B2B and service-based businesses
• Founders who already know how to sell but want smarter marketing leverage
In this episode, you'll learn:
• Why most podcast advice leads to wasted time and burnout
• The difference between entertainment podcasts and business podcasts • How podcasting functions as a business system, not just content
• Why clarity in your offer determines podcast success
• When podcasting accelerates revenue and when it's a distraction
If you've ever wondered whether podcasting is worth your time, this episode will give you a clear answer.
In this episode of Leverage for Growth, Jesse P. Gilmore sits down with Eric Ritter, Founder and CEO of Digital Neighbor & Host of The Search Bar Podcast to break down the real skills agency owners need to scale—delegation, documentation, and operational discipline. Eric shares how he grew his digital marketing agency by moving from "saying yes to everything" to building repeatable processes, clear SOPs, scalable services, and a culture rooted in mission and values.
You'll learn why documenting your work isn't optional if you want to scale, how to stop being the bottleneck inside your agency, and why "AI is the new intern"—powerful, but not a substitute for strategy, brand voice, or leadership.
We dive into the evolving future of AI in digital marketing, the shift from execution to strategic partnership, and how agencies can thrive by systemizing workflows, tightening their positioning, and empowering their teams. Whether you're running a lean team or a growing agency, this episode gives you the frameworks to build a business that runs without your constant involvement.
In this episode of Leverage for Growth, Jesse Gilmore sits down with Sharon Toerek, Founder and CEO of Legal & Creative - Toerek Law, to uncover the legal blindspots most creative agencies ignore. You'll learn: ✅ The most common legal mistakes agencies make (and how to avoid them) ✅ What should (and shouldn't) be in your client contracts and freelancer agreements ✅ How to protect your creative IP in the age of AI and online brand dilution ✅ Why a strong trademark strategy can increase your agency's valuation ✅ How to future-proof your agency for partnerships, M&A, and scale
🎙️ In this episode of the Leverage for Growth Podcast, Jesse P. Gilmore sits down with Laura Szczes, founder of Double Z Media and host of the Paid Media Playbook. Laura shares how she left a 20+ year career in agency life to launch her own firm in early 2020 — right as the world shut down — and built a values-driven business that prioritizes work-life balance, culture, and results. Laura opens up about: ✅ What it was like to start an agency during the pandemic ✅ How she attracted her first clients and scaled sustainably ✅ Why building strong teams and culture is her #1 priority ✅ Common pitfalls in paid media — from attribution to measurement ✅ How podcasting became a powerful trust-building tool ✅ The truth about AI in marketing: where it helps, where it fails, and why human strategy still matters Whether you’re an agency owner, marketing director, or entrepreneur navigating the fast-changing media landscape, this conversation is packed with insights on leadership, growth, and future-proofing your business.
Thinking about selling your agency? Don’t make a move until you hear this.
In this episode of Leverage for Growth, Jesse Gilmore sits down with mergers and acquisitions veteran David Blois, founder of M&A Advisory, who brings 30+ years of experience helping agencies around the world navigate mergers and acquisitions.
You’ll learn:
✅ The 3 must-haves every agency needs before selling
✅ What buyers are really looking for (and red flags to avoid)
✅ How to make your agency more sustainable and buyer-ready
✅ Real-world examples of deals that worked—and why
Whether you're planning to exit in 1 year or 5, this conversation will help you prepare, maximize value, and avoid costly mistakes.
🎯 Watch now to learn how to create an agency buyers want—and will pay for.
🎙️ In this episode of Leverage for Growth, Jesse Gilmore sits down with James Lincoln—founder of Goodly—to unpack the real metric that matters: freedom.
🚀 What started as a side hustle during James’s MBA turned into a thriving agency doing $40K+ months. But what truly drove him wasn't money—it was the desire for time freedom, autonomy, and a business that supported the life he actually wanted.
👉 You'll hear how James:
Built an agency while balancing school, a job, and two kids
Delegated early by necessity, not luxury Learned to trade revenue for life ownership
Built global teams without sacrificing quality
Accidentally scaled into something sustainable—and freeing
💡 Whether you’re stuck in the grind or scaling with intention, this episode will shift how you think about success, ownership, and the role your business plays in your life.
🎧 Hit play and discover why freedom might be the most important KPI you’re not tracking.
What does it take to transform a legacy agency into a modern growth engine? In this episode of Leverage for Growth, Jesse Gilmore sits down with Chad Bauer, CEO of one of Baltimore’s oldest advertising firms, SR&B Advertising, to unpack how he transitioned from inheriting a 60-year-old agency to leading it into a new era of innovation, culture, and brand-driven growth. Chad shares hard-won lessons on leadership—like learning to delegate, saying no to protect your vision, and why overthinking can slow you down. He also breaks down the shift from performance marketing to true brand building, and what it means to create a team that feels empowered to contribute. If you're scaling an agency, navigating a family business, or wrestling with letting go of the day-to-day, this conversation is packed with insight. 🔹 Legacy vs. reinvention 🔹 Delegation and the power of trust 🔹 Brand depth over performance noise 🔹 Communicating vision that drives culture 🔹 Building a destination workplace
Struggling to make sense of your agency’s numbers? In this episode of the Leverage for Growth Podcast, Jesse Gilmore sits down with Hayden Cox—Partner & Chief Product Officer at CleverProfits—to break down how simplified financial frameworks can give agency owners the clarity they need to scale with confidence. You’ll discover: ✅ Why most agency owners misread their numbers ✅ The 3 metrics that matter most for sustainable growth ✅ How much cash you really need on hand to stay sane and strategic ✅ How to spot financial friction before it tanks your momentum If you’re ready to stop guessing and start scaling, this episode is your roadmap.
What if the biggest bottleneck in your agency… is you? In this episode of the Leverage for Growth Podcast, Jesse Gilmore sits down with Dr. William Attaway — leadership coach, author, third-generation entrepreneur and the Founder of Catalytic Leadership LLC — to uncover why most agency owners unknowingly cap their growth by clinging to control. Discover how Cape Syndrome keeps you addicted to firefighting, why your systems (or lack thereof) reflect how you lead yourself, and the simple but powerful exercise that reveals how much of your time is actually spent doing what only you can do. 🎯 If you want to stop being the bottleneck, build systems that scale, and create margin for creativity, this conversation is your wake-up call.
The key to happy clients? In this episode of the Leverage for Growth Podcast, Jesse P Gilmore chats with Ari Pirutinsky, the Founder & CEO of Steady Growth Partners . Ari breaks down how Steady Growth Partners squashes client uncertainty by setting clear expectations, delivering frequent updates, and ensuring they feel secure every step of the way. You'll learn: ✅ Why clients feel left in the dark—and how to fix it ✅ How to structure your onboarding for maximum trust ✅ The power of proactive updates (before clients even ask) ✅ How process-driven communication builds a confident agency culture By the end of this, you'll know exactly how to run an agency that instills confidence, reduces friction, and keeps clients at ease—without them constantly chasing you for updates.
Are operational bottlenecks holding your agency back from scaling? In this episode of the Leverage for Growth Podcast, host Jesse P Gilmore sits down with Brett Linnenkohl, founder of Evergreen Strategic Systems, to uncover the hidden challenges agencies face when trying to grow—and how to fix them with streamlined systems.
If you're an agency owner drowning in work, feeling like you're stuck owning a job instead of running a business, this episode is for you. Jesse P. Gilmore sits down with Nick Deck, founder of Heroes and Sidekicks, to tackle the biggest challenge entrepreneurs face: escaping the founder’s time trap.
They break down: ✅ The key warning signs that you’re working in your business instead of on it ✅ Why most agency owners struggle to delegate—and how to fix it ✅ The 3 traits every great hire must have (miss this, and you'll regret it) ✅ A foolproof hiring and onboarding process that ensures your team takes ownership (so you don’t end up micromanaging) ✅ How to build systems that free up your time without losing control
If you’re tired of 50+ hour weeks and ready to reclaim your freedom, this episode is packed with actionable insights you can apply today.
In this episode, Jesse Gilmore interviews Tudor Dimitrescu, founder of TANDA Digital, a business development agency specializing in sustainable growth through outbound systems on LinkedIn and cold email. Learn how Tudor scaled his agency from consulting to a service-based model and achieved explosive growth by refining processes, training teams, and creating scalable systems.
In this exciting episode of the Leverage for Growth Podcast, Jesse speaks with the Owner of The Frequent Speaker, Cam Beaudoin! Cam shares his personal journey from tech specialist to empowering mission-driven speakers. Learn how he turned the challenges of crafting speaker demo reels into a thriving business and discover the key steps to elevate your speaking career and land more paid gigs. 🎤 If you're ready to expand your reach, get on more stages, and grow your speaking business, this episode is packed with valuable insights you won't want to miss!
In this episode, Jesse interviews Rachel Woods, founder of DiviUp Agency, an expert in AI operations for marketing agencies. Discover how AI can revolutionize your agency operations, improve efficiency, and scale your business.
We also discuss the essential systems every agency should have to integrate AI strategies and achieve business growth. If you're a marketing agency owner looking to leverage AI for scalability and operational efficiency, this episode is packed with actionable insights.
In this episode of the Leverage for Growth podcast, host Jesse Gilmore interviews Brian Town, Founder & CEO of Michigan Creative and author of "The Lonely CEO." Brian shares his incredible journey of starting a digital marketing agency with just $350 and growing it into a $2 million business over 13 years.
Discover the key shifts in mindset, skillset, and leadership that Brian experienced along the way, and gain valuable insights into scaling a business successfully. Brian discusses the importance of self-development, building a strong company culture, and the challenges of entrepreneurship that often go unspoken.
Tune in to hear practical advice for agency owners, the story behind "The Lonely CEO," and Brian's thoughts on maintaining a balance between personal and professional life. Whether you're an aspiring entrepreneur or an established business owner, this episode is packed with actionable takeaways to help you on your journey.
Don't miss out on this inspiring and informative conversation!
Want to take your referral game to the next level? Alex Glenn, the CEO of Partnerhub, is going to show you how you can greatly expand the number of times you are referred work by trusted software experts. As you hone in on specific software and partner with SaaS companies, you will be seen as a specialist in the tech space. By niching down in this way and forming partnerships, SaaS companies refer your service to their extensive user base, as you provide their customers with your marketing knowhow. Don't miss this insightful conversation filled with practical advice for scaling your agency!
Dive into an enlightening episode of the Leverage for Growth podcast, where our host, Jesse Gilmore, sits down with Nick Deck, the visionary founder of Heroes and Sidekicks. Nick shares his journey from launching a successful digital marketing agency to pioneering innovative solutions for building powerful, world-class teams. Uncover the secrets behind scaling an agency to six, seven, and eight figures through strategic hiring, leadership evolution, and maintaining a balance between personal and professional growth.
This episode is a treasure trove for agency owners, marketing professionals, and entrepreneurs aiming to transcend traditional growth barriers. Listen as Nick Deck unfolds the methodologies and mindset shifts essential for transforming your agency into a robust, scalable business without sacrificing profitability or personal freedom.
Discover actionable insights on:
- Mastering the art of strategic delegation and team building
- Navigating the transition from agency owner to visionary leader
- Leveraging talent for sustainable agency growth and innovation
Whether you're looking to refine your leadership skills, enhance your team's dynamics, or explore new growth strategies, this conversation with Nick Deck offers a roadmap to elevating your agency to unprecedented heights.
What a year Joey Gilkey, the CEO of Apex Revenue & Phone Ready Leads, has had! From buying out his partner, acquiring an additional company, and going from a team of 40 employees down to 8 and now to 120, Joey has rebuilt his company from the ground up. Learn from his journey as he executed a singularity of focus that is driving his goal to a 9-figure sell off in 3 1/2 years. This is an episode you must hear!
In today's episode, Jesse P. Gilmore, the Founder of Niche In Control, is joined by Chris Langley, the Co-Founder of OfficeHounds and Addiction Recovery Place. Learn about Chris's brave journey that started when he decided to leave his home and career behind and travel from South London, UK to Iowa, US to start a new marketing business with his wife. Chris gives his insight on the importance of business processes and sheds light on what it takes to be really good at your niche.
In this episode of the Leverage for Growth Podcast, Jesse Gilmore, founder of Niche In Control and creator of Leverage for Growth, sits down with Ali Karsch, co-founder of Little Voice Public Relations and the Littles Advisory. With nearly two decades of experience in public relations, specializing in the growth of direct-to-consumer startups, Ali shares the journey of her agency from its inception in 2016 to becoming a team of ten. She discusses the challenges of scaling a business, including hiring, managing cash flow, and establishing boundaries with staff. Ali also introduces the Littles, an advisory branch aimed at startups unable to afford traditional retainer levels, offering a mix of cash and equity arrangements. This insightful episode provides valuable lessons on growing a PR agency, the importance of a strong team, and advice for upcoming agency owners on pricing strategies, managing finances, and the pivotal role of a business coach.
We are back for Season 2 of the Leverage for Growth Podcast! Today, Jesse P. Gilmore is joined by Corey Quinn who is about to release a new book titled: Anyone, Not Everyone. Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and former Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs. In this very special episode, Jesse & Corey will dive into deep specialization, delivering the know-how you need to be seen as a specialist, rather than a generalist, in the market. Do you feel like your agency doesn't stand out from other agencies in the market? This episode is for you! Are you wondering what to do with your current clients when you are about to niche down? This episode is for you! Are you worried that the market you are targeting is already saturated? This episode is for you! Get ready to experience an earthquake of knowledge! No joke! 45:28 It's all here in the 57th Agency Leverage Episode of the Leverage for Growth Podcast.
Join us as we dive deep into Morgan Gist MacDonald's journey from freelance book editor to building a thriving publishing agency, Paper Raven Books. Learn about the four major phases of the book journey, setting clear client expectations, and the importance of fighting for profit margins.
The Leverage for Growth podcast explores how solutions can be right in front of us - tools, people, simple habits. Tunnel vision, distractions and overthinking cause us to overlook them. Pivot perspective to leverage what you already have.
The Leverage for Growth podcast explores marketing flywheels that build momentum - attract, engage, delight. Identify strategies like content and digital analytics that create continuous feedback loops for sustained business growth.
The Leverage for Growth podcast tackles the taboo topic of finances - aligning goals in relationships and business. Confronting money fears fosters trust and informed decisions. Involve teams in financial dialogues to enhance motivation and trajectory.
The Leverage for Growth podcast finds leadership lessons in children - patience, celebrating small wins, adaptability and authenticity. Reflect on applying childlike wonder and simplicity to nurture talent, guide projects and make meaningful connections.
The Leverage for Growth podcast explores genuine prospecting - researching clients, listening, providing value and building trust. Authentic intent and personalization, not AI, drives relationships. Inject authenticity into your outreach.
Jesse P. Gilmore finds parallel lessons between family and business - nurturing growth, patience, resilience and passion. Maintain core values like adaptability and reignite passion to overcome challenges.
The Leverage for Growth podcast explores the agency owner's role as chief sales officer to build relationships and convey value. Successful scaling requires delegating fulfillment to focus energy on prospects, clients and teams to establish trust and alignment.
The Leverage for Growth podcast explores gratitude in business for a positive mindset. Pausing to appreciate achievements, team efforts and lessons in challenges transforms interactions and performance. Cultivate an environment of mutual respect.
The Leverage for Growth podcast explores embracing consistent prospecting as a priority for business growth. Dedicating time daily to new connections sets the tone and creates a path to the future. Small, consistent efforts compound over time.
The Leverage for Growth podcast explores harnessing marketing flywheels to gain momentum. Learn to interlink strategies into self-reinforcing loops where one connection leads to another. Amplify reach by tapping interconnectedness.
The Leverage for Growth podcast explores adopting a limitless mindset to see opportunities and solutions. Assess how perspective influences decisions and tap into vast potential. A limitless mindset redefines what’s possible in business and life.
Jesse P. Gilmore explores valuing time as a gift and precious resource. Learn to invest it into genuine connections and relationships that uplift and resonate versus inauthentic interactions. Prioritize authenticity.
The Leverage for Growth podcast explores designing a pre-qualification experience to attract ideal clients. Strategize touchpoints like a lead magnet, email course, and podcast to identify perfect matches, impart key principles, and demonstrate immense value.
The Leverage for Growth podcast explores shifting perspective from rescuing clients to guiding them in their own journey. Learn to listen, ask questions, celebrate progress and discern fit. See challenges as mutual growth opportunities.
Jesse explores how getting crystal clear on your goals through doing the math and visualizing success fuels massive action and momentum. Clarity breeds progress when you define that one target in health, relationships, personal growth, or business.
The Leverage for Growth podcast explores getting back to basics with nutrition, fitness, mindfulness and connections after major milestones. Learn how simple routines provide direction and anchor you to purpose amidst life's chaos and change.
The Leverage for Growth podcast explores Kairos time for peak performance versus rigid Chronos time. Learn how tapping into fluid, qualitative time boosts creativity and intuition. Reflect on shifting focus from being busy to working smarter.
The Leverage for Growth podcast explores organizational citizenship behaviors (OCBs)- discretionary efforts beyond job duties that boost team morale and performance. Learn how leaders can encourage OCBs through culture, respect, recognition to enhance productivity.
The Leverage for Growth podcast explores fitness functions - key metrics that evaluate performance and growth towards goals. Learn how this concept from evolutionary biology helps entrepreneurs make decisions, shape culture, maintain focus and measure progress in business and life.
The Leverage for Growth podcast explores the tension between security - stability and predictability - and freedom - autonomy and open possibilities. Learn why entrepreneurs often choose freedom despite uncertainty and how to strike an optimal balance.
Move from a money mindset focused on immediate income to a wealth creation mindset focused on accumulating assets and passive income. Learn how this shift unlocks abundance in health, relationships, skills, and business.
The Leverage for Growth podcast explores how to unlock greatness based on research into good versus great companies. Learn to apply hedgehog thinking - passion, economic engine, capabilities - in health, relationships, professional growth and business for intense focus and diligence.
Jesse explores shifting from linear to exponential thinking in business and life. Learn how exponential thinking focuses on leveraging resources for disproportionate outcomes through force multipliers like technology, systems, and innovations.
Tune in for the incredible journey of Tamara Littleton, trailblazing founder of social media juggernaut The Social Element! She started this global agency in the early online community days and has grown it into a powerhouse. Littleton swears by the remote-first model, allowing her to rapidly scale up talent and snag international clients. She urges bringing in savvy consultants to audit operations and structure the agency for explosive growth! Littleton advises hiring premier talent even at higher cost because it totally elevates the agency! She recommends agency owners dive into PR, find those peer communities, start podcasting, and push past discomfort in self-promotion. Her focus now? Investing in creative firepower and expanding offerings that completely fill client gaps! The key takeaway is remote-first hiring and operational audits set the stage for global talent and limitless growth. Don't miss Tamara's tips - this episode is a must-listen for driven agency owners worldwide!
The Leverage for Growth podcast explores how "impossible" big, hairy, audacious goals can simplify success through pathways thinking - charting one route to focus energy. Learn how ambitious singular pathways unlock potential, provide direction and foster creativity in health, relationships, personal growth and business.
In this Daily Leverage, host Jesse P. Gilmore emphasizes balancing leadership and management as a founder. He outlines how leadership drives vision and change while management oversees planning and execution. Gilmore advises delegating tactical details so founders can focus on innovation and culture. He stresses hiring organized managers to complement visionary leadership. Reflecting on leadership versus management gaps and striking a balance is key. Gilmore concludes that combining visionary leadership with disciplined management leads to success.
Learn how Kate Ahl went from Pinterest marketing freelancer to founder of Simple Pin Media, a leading Pinterest agency. In this agency growth story, Kate shares key milestones like bringing on her first team member and working with a business coach to structure hiring and growth. Find out who her ideal clients are and why she focuses on ecommerce brands and content creators. Kate also advises being thoughtful about potential team members' experience and company stage fit to ensure alignment. She discusses the importance of focusing on your core service offerings instead of expanding into too many areas like digital courses. Her top advice? Find and learn from peers running similar service-based agencies instead of broader digital marketing communities. Kate's story provides valuable insights for service providers looking to grow their solo ventures into full-fledged agencies by niche down.
In this Daily Leverage episode, host Jesse P. Gilmore explains how developing emotional intelligence can supercharge transformational leadership. He defines emotional intelligence as understanding emotions in yourself and others with self-awareness, self-regulation, motivation, empathy and social skills. Research shows higher emotional intelligence correlates to better leadership effectiveness. Gilmore advises growing emotional intelligence by increasing self-awareness, regulating emotions, practicing empathy and honing communication skills. This can lead to better health decisions, personal growth, balanced relationships and more motivated teams. He challenges listeners to assess their emotional intelligence, identify an area for improvement and make a plan to develop it.
In this Leverage for Growth episode, Anas Ali Syed, CEO of Digital Growth Factor, explains how starting with organic traffic gave them confidence to grow their agency. They began in 2015 as a social media marketing agency, but evolved into a full-service digital agency by 2018. Syed advises using platforms like Upwork to get initial clients without advertising costs. Their organic growth via Upwork provided a solid foundation before investing earnings into scaling. He notes organic starts have less financial risk, establish trust via value, and yield referrals for exponential growth. Syed concludes that organic traffic builds confidence to properly accelerate versus rapid unmanaged client gains.
In this Daily Leverage podcast, host Jesse P. Gilmore contrasts transactional leadership based on rewards and penalties with transformational leadership that inspires through modeling, relationships, growth and innovation. Research shows transformational leadership drives team effectiveness and satisfaction. Gilmore advises adopting this approach, especially if growth is the goal. He encourages listeners to reflect on their current leadership style and take steps to become more transformational in health, personal growth, relationships and business.
In this Daily Leverage episode, host Jesse P. Gilmore explains the concept of psychological flexibility - the ability to adapt behavior to serve long-term values despite difficult experiences. He outlines research showing psychological flexibility aids stress management, performance, and mental health. Practices like mindfulness, CBT, and ACT can enhance it. Gilmore provides examples of applying psychological flexibility to body, emotions, relationships, and business. He advises listeners to reflect on responding rigidly versus flexibly to a recent challenge and how to improve flexibility moving forward.
Adam Elbendary, CEO of Cleverman Inc, highlights the importance of finding balance and avoiding the detrimental effects of hustle culture. Learn how sustainable practices lead to a more fulfilling life. Embrace a healthier approach to work and discover the path to a longer, happier journey.
Explore the true essence of self-worth and its independence from external achievements and validation. Understand that self-worth comes from within, granting resilience and improved well-being. Embrace self-worth across the domains of body, being, balance, and business, valuing yourself for who you are rather than external perceptions. Reflect on your own self-worth and how to honor your inherent value despite external circumstances. By recognizing and tapping into your intrinsic worth, navigate life's challenges with grace and confidence.
Discover how breaking down complex problems into fundamental elements can lead to breakthroughs and innovation. Learn from the success of Elon Musk and businesses that have embraced first principles thinking. Understand how this approach frees us from assumptions and conventions, allowing for fresh perspectives and clear decision-making. Apply first principles thinking to the domains of body, being, balance, and business, and revolutionize your approach to challenges. Put first principles thinking into practice by breaking down problems and creating solutions based on fundamental truths. Embrace the power of simplicity, encourage innovation, and gain clarity.
Explore the concept of agency and its importance in taking control of your life and achieving success. Understand how agency influences personal growth, resilience, and optimism. Learn how to apply agency to the domains of body, being, balance, and business. Set goals, measure progress, and celebrate achievements. Reflect on areas where you may be lacking agency and take action to make positive changes. Exercise agency as a commitment to your growth and success.
Today's topic is the self-determination theory and taking control of your destiny. Explore the three basic needs of autonomy, competence, and relatedness and how they drive motivation and personal growth. Discover the impact of self-determination theory on success and its application to body, being, balance, and business. Reflect on areas where you need more autonomy, competence, and relatedness and redefine success on your own terms. Embrace self-determination and fuel your motivation and personal growth.
Discover the psychology behind self-competition, nurture intrinsic motivation, and achieve higher satisfaction. Learn how to apply this mindset to body, being, balance, and business domains. Reflect on areas where you're competing with others and shift your focus towards personal growth. Embrace self-competition for control, autonomy, and fulfillment.
Discover the power of intrinsic motivation and choose happiness. Jesse P. Gilmore shares insights on embracing the journey, valuing personal growth, and finding fulfillment in all aspects of life.
Discover the power of progress over comparison. Jesse P. Gilmore shares insights on embracing personal growth, celebrating achievements, and fostering an abundance mindset. Learn how to shift your focus and find fulfillment in all areas of life.
Jesse challenges the prevailing notion of competition by emphasizing the power of collaboration and focusing on our unique abilities. Highlighting research from the Journal of Experimental Social Psychology, Jesse reveals that collaborative efforts yield better outcomes, higher engagement levels, and increased success rates. By identifying and leveraging our unique abilities, we not only excel but also experience fulfillment and success. Collaboration has a ripple effect, allowing others to do the same and fostering innovation and growth. Jesse suggests applying this principle to various domains, including physical health, personal growth, balance, and business. By creating systems that enable individuals to focus on their unique abilities and work collaboratively, businesses can achieve higher productivity and satisfaction. Instead of viewing competition as the only option, Jesse encourages listeners to shift their perspective and embrace collaboration for a richer and more fulfilling life. It's time to let go of competition and start collaborating. To take the first step, identify areas where competition has dominated and explore ways to foster collaboration.
Agency Owner, Mark Herre shares the history of SEOgame and its evolution from a diverse service provider to a specialized digital marketing agency. Mark Herre shares insights on focusing on niche markets, scaling businesses, and the symbiotic relationship between coaching and digital marketing. Mark emphasizes the significance of surrounding oneself with people who prioritize results and suggests narrowing down the agency's specialty. He shares his experience as a performance-based SEO white label specialist and highlights the need for a strong network of reliable professionals.
Uncover the surprising advantages of procrastination and the insight it is giving you as a business owner. Explore the concept of unique abilities and effective task delegation for business growth.
Marieke Van Der Graaf, the Founder of Branding Personality, a digital marketing agency, shares her background in marketing and how she started her agency in 2007, focusing on social media and personal branding. She discusses her experience working with recruitment agencies and using platforms like LinkedIn and Twitter for business growth. Marieke also talks about the evolution of her agency and how she transitioned into consulting with companies, helping them optimize their marketing budgets. She emphasizes the importance of strategic partnerships and adapting to the changes in the marketing industry over the years. Marieke offers advice to aspiring agency owners, encouraging them to focus on a specific niche and solution rather than trying to do everything. She expresses her desire to work with global brands and explore growth opportunities outside the United States. Marieke highlights the potential for business growth in countries like Cambodia and Africa.
Jesse explores the essential elements required to scale a business to the coveted seven-figure mark. Highlighting the need for a psychological shift from a player mindset to a coach mindset, Jesse emphasizes the importance of delegating tasks and empowering a team for success. Additionally, the implementation of formal processes and systems, as discussed in Michael Gerber's book, The E-Myth Revisited, is crucial for increased performance and productivity. By creating systems, entrepreneurs can boost productivity and gain freedom to focus on strategic tasks. Jesse also emphasizes the value of hiring and leveraging the skills of others for wealth creation. These principles apply across various domains, including physical health, personal growth, balance, and business. To achieve growth and success, it's important to move away from a do-it-all mindset and embrace the power of people and systems. Jesse encourages listeners to identify areas where help from others and systems have been lacking and take action to make necessary changes.
Jesse explores the power of collaboration and visionary entrepreneurship. Rather than focusing on how to achieve big dreams, Jesse emphasizes the importance of identifying the right people who can help realize those visions. Drawing from research on goal setting, growth mindset, and wealth creation, Jesse highlights the significance of surrounding oneself with a dedicated team and network to achieve exponential growth. By adopting a growth mindset, building a supportive team, and creating systems in business, individuals can scale their agencies and attain freedom in life. To further explore the path to growth, Jesse invites listeners to schedule a no-obligation discovery call at nicheincontrol.com/discovery. Remember, your vision is bigger than you, and finding the right individuals who can help you achieve your goals is key. Don't miss the opportunity to propel your agency to greater heights.
In this episode, Jesse explores the importance of prioritizing essential tasks and granting oneself breaks to boost productivity, wealth, and overall quality of life. Drawing insights from the Eisenhower Matrix, Stanford University's productivity study, the Pareto Principle, and concepts like deep work and high-performance habits, Jesse emphasizes the significance of focusing on quality work rather than quantity. By cultivating a mindset that values rest and prioritizes crucial tasks, individuals can enhance their productivity and create more time for personal growth. To further support listeners on this journey, Jesse invites you to join The Agency Association, a community that offers free courses for agency owners, including a comprehensive guide on creating time freedom. Don't miss the opportunity to achieve sustainable work practices, create wealth, and attain freedom in life.
Jesse P. Gilmore explores the concept of the "gap versus gain" mindset and its impact on personal and professional growth. Focusing on progress and celebrating achievements (the gain) fuels motivation and satisfaction, while concentrating on what's left to achieve (the gap) can lead to feelings of emptiness and overwhelm. Research shows that adopting a growth mindset and emphasizing progress leads to greater success and life satisfaction. Jesse encourages listeners to apply these insights in various areas of life, such as health, personal development, relationships, and business. By shifting the focus to the gain, we can boost confidence, motivation, and overall happiness.
Jesse P. Gilmore explores the concept of shifting focus from needs to wants for personal fulfillment and success. By embracing a mindset of abundance and freedom, we can break free from societal constraints and design a life based on our desires. Jesse highlights research showing that framing goals as wants increases motivation and satisfaction. Discover how shifting from neediness to wanting can lead to greater happiness, resilience, and wealth accumulation.
With the early arrival of a new baby, Jesse P. Gilmore shares his personal experience of adapting to unexpected changes and the importance of adaptability in achieving goals. From adjusting fitness routines to rethinking personal growth strategies, maintaining work-life balance, and managing business challenges, Jesse emphasizes the power of adaptability in various aspects of life. Discover how embracing flexibility and being agile can lead to success.
Don't miss this exciting episode of the Leverage for Growth Agency Podcast featuring a special guest, Git Tran, the Founder of WeekThink Digital Marketing Agency. When Git started his agency he thought he needed to do it all, but during his journey he learned he didn't need to be the expert in all categories of his business. Git Tran shares advice on letting go of control and how to overcome the internal battle with perfectionism. He emphasizes hiring experts, delegating tasks, and focusing on strengths. Regular meetings help track progress while maintaining oversight. Tran's insights help agencies achieve scalable growth and success! Tune in now for actionable strategies and expert advice!
In a world often obscured by the glamorized image of entrepreneurship, authenticity shines through as a beacon of wisdom. Join us for an eye-opening podcast featuring Salvatore Steffano, CEO of Social Marketing 180, as he unveils the hidden pitfalls of entrepreneurship. Salvatore Steffano, a seasoned entrepreneur, bares his soul and shares the raw truth about his journey. Gain a profound understanding of the challenges you may encounter and how to steer clear of common pitfalls that can hinder your progress, not only in business but your personal life, as well. Salvatore's candid conversations with podcast host Jesse P. Gilmore offer a unique opportunity to witness the realities behind the glossy facade. Let authenticity be your guide as you gain the understanding and knowledge to navigate the pitfalls of entrepreneurship. Prepare to be inspired, enlightened, and empowered on your entrepreneurial journey!
Welcome to the Daily Leverage Edition of the Leverage for Growth podcast hosted by Jesse P. Gilmore, founder of Niche and Control. In this episode, Jesse discusses the four freedoms and their significance in the entrepreneurial journey. He shares insights from Dan Sullivan's book on 10X growth and emphasizes the importance of focusing on what you want instead of being driven by neediness.
The four freedoms include time, money, relationships, and purpose. Entrepreneurs often prioritize the freedom of money, but 10X growth requires a shift in mindset. By focusing on the top 20% of clients who pay what you're worth, you can free up your time and achieve financial freedom. Jesse highlights the need to become a better person to maximize output, relationships, and results.
The Leverage for Growth podcast helps agency owners achieve the first two freedoms: time and financial freedom.
Jesse invites listeners to join the free agency community at https://www.nichincontrol.com/community. The community offers new courses that provide practical steps to rethink time and money management.
In this Leverage for Growth episode, Jesse P. Gilmore dives into the crucial business debate of Annual Recurring Revenue (ARR) versus Monthly Recurring Revenue (MRR). He recounts his journey from a 3-month coaching model to embracing the MRR model, which he found significantly enhanced his business's financial stability and cash flow.
Referencing studies from the Journal of Corporate Finance, Small Business Economics Journal, Harvard Business Review, and the Subscription Trade Association, Gilmore makes a compelling case for the MRR model. It not only improves financial predictability and stability, but also refocuses business towards delivering ongoing value, enhancing client retention.
Concluding that the MRR model was a win-win for both his business and clients, Gilmore urges listeners to evaluate their business models and consider an MRR approach. Tune in to this insightful episode to learn more about why a shift to MRR might be right for you.
Join Jesse P. Gilmore in exploring the profound impact of making progress visible. Discover how tracking and visualizing achievements can serve as a powerful motivator in various aspects of life and business, including physical health, personal growth, work-life balance, and project management. Ignite your motivation and propel yourself toward success by keeping progress visible and clear.
Join Jesse P. Gilmore in expressing gratitude for reaching the 100th episode of the Daily Leverage Edition. Discover the power of daily actions and their compounding impact on personal growth and business success. Explore exciting plans for the podcast, including the journey from a six-figure to a multi-seven-figure company and increased agency leverage episodes. Learn about new free courses for agency owners and opportunities to engage with the community and Alliance mastermind for support and growth. Subscribe now to the Leverage for Growth podcast and be part of the expanding journey.
Discover how Jesse P. Gilmore challenges the prevailing hustle culture in this insightful episode. Explore the negative impact of burnout, the significance of work-life balance, and the drawbacks of long hours on productivity. Gain valuable insights from studies and expert opinions, highlighting the benefits of downtime, wellbeing, and steady growth. Apply these principles to various aspects of your life, including body, personal growth, relationships, and business, to achieve a harmonious balance and sustainable success. Reflect on where hustle has dominated your life and take action today to embrace a more balanced approach.
Explore the power of niche marketing with Jesse P. Gilmore, founder of Niche in Control, on the Leverage for Growth podcast. Discover how focusing on a specific group of ideal clients and tailoring services to their unique needs can boost customer engagement, loyalty, and profitability. Learn from real-life examples and studies that highlight the financial benefits of customer retention and personalized messaging.
Discover how implementing effective systems can enhance creativity and productivity in personal and business endeavors. Jesse P. Gilmore, founder of Niche in Control, debunks the myth that systems hinder creativity and shares insights on leveraging systems to free up mental space for strategic planning and innovation. Explore practical examples of implementing systems in health, relationships, personal growth, and business operations. Identify areas where you lack a systematic approach and take action to optimize productivity and creativity today.
Discover the psychology behind procrastination and its impact on personal and business growth. Jesse P. Gilmore, founder of Niche In Control, shares insights on understanding and overcoming procrastination tendencies. Explore how procrastination affects health, relationships, personal growth, and business decisions. Gain practical strategies to combat procrastination and take consistent action towards success.
Jesse P. Gilmore, founder of Niche In Control, shares insights on the significance of getting back to basics for simplifying life and achieving business growth. Discover fundamental principles, such as healthy living, mindfulness, work-life balance, and effective business strategies, to regain control and make conscious choices. Learn actionable steps to prioritize and improve various aspects of life and business.
Discover how to navigate the increasing complexity of the business world by embracing simplicity and creating space. Jesse Gilmore, founder of Niche in Control, shares insights on finding clarity, reflecting on direction, and tuning in to your inner voice. Learn actionable steps to simplify your life and business, prioritize quality, and create a meaningful existence.
Learn how to prevent your agency from consuming your life in this episode of Leverage for Growth. Jesse P. Gilmore highlights the challenges entrepreneurs face, such as lack of time control and scalability issues. Discover actionable insights to overcome these problems and regain balance. Contact Jesse for assistance in finding solutions.
Join Jesse P. Gilmore on Leverage for Growth as he discusses the importance of being proactive with mental health. Discover the benefits of taking breaks, reflecting on personal growth, and incorporating self-care practices. Learn how prioritizing mental health enhances productivity and success in life and business.
Join Jesse P. Gilmore on Leverage for Growth as he discusses the importance of taking a vacation and the benefits it brings to entrepreneurs. Discover how stepping away from routines and reconnecting with family rejuvenates and provides a fresh perspective. Learn why breaks are crucial for personal and business growth.
In this episode of the Agency Leverage Edition, Jesse P Gilmore interviews Stephen Kommer, the Founder of Ascension Digital Marketing. Stephen shares the history and background of his agency, which started over 11 years ago with a focus on web design and SEO. Over time, the agency shifted to paid media and now offers high-level brand growth strategy, implementation of various marketing channels, and consultancy services. Stephen emphasizes the importance of simplicity and mastery in business. He believes in focusing on the fundamental components of a business: inputs, outputs, and management. By perfecting these areas and continuously learning, entrepreneurs can navigate the complexities of the business landscape. Managing multiple businesses is made possible through systems and open communication with clients. Stephen's approach involves being readily available to address client concerns and maintain strong relationships. He highlights the need for agility and fast decision-making, especially for small businesses that rely on quick revenue generation. Reflecting on his journey, Stephen advises aspiring entrepreneurs to be quick to help and slow to judge.
In this episode of Leverage for Growth, Jesse P. Gilmore discusses the state of the union for agencies in the context of AI disruption. He highlights two groups of agency owners: those embracing AI and those who are fearful of its impact on their business and client perception. Many agency owners lack long-term certainty and confidence due to the rapid pace of disruption. To address this, Jesse shares that his company, Niche In Control, is reevaluating their agreements and programs to better serve agencies. They have shifted from a 12-month minimum commitment to a three-month minimum and introduced a subscription performance-based model. This allows agencies to have a growth partner and only pay based on client results, providing more certainty and confidence for agency owners. Jesse invites agency owners looking for support, structure, and long-term direction to reach out to Niche In Control. Contact Jesse's company to discover how they can help your agency thrive in the midst of AI disruption.
Christian Radley, Co-Founder of Ziggy, explains the importance of understanding the difference between demand generation and lead generation. He highlights the significance of aligning marketing and sales goals to maximize revenue and minimize churn. Christian suggests actionable steps for agencies to measure churn and improve customer retention, such as analyzing customer data, segmenting customers based on key dimensions, and focusing on the best-fit customer segment. Christian Radley shares their journey, emphasizing the importance of delivering excellent service, hiring the right people, and having a strong and differentiated point of view. Discover the power of niche targeting and optimizing your go-to-market strategy today!
Discover valuable insights from Shanna Young and Kristi Simone, Co-Founders of YeS! Creative Marketing, as they discuss their diverse backgrounds in advertising and marketing consulting. Learn how their experiences shaped their agency's approach and the significance of complementing each other's strengths. With a focus on transparency and client-centricity, they prioritize generating real results and emphasize conversions over superficial metrics. As their agency has grown, Shanna and Kristi highlight the challenges of duplicating themselves and finding high-level individuals who can handle client interactions and strategy. Explore their journey, teamwork, and scaling challenges in this informative conversation!
Discover the downsides of done-for-you systems building and the benefits of customized solutions in Jesse P. Gilmore's Leverage for Growth episode. Learn why personalized systems lead to long-term success, scalability, and flexibility for your agency. Avoid quick fixes and invest in building systems tailored to your unique challenges.
Boost your agency knowledge with insights from Tim Woda, Founder & CEO of White Peak Marketing. Discover how his accidental entry into the agency world led to a successful full-service digital marketing agency. Learn about the integration of business and marketing strategies, the importance of efficient processes, and onboarding clients effectively. Gain valuable tips on scaling your agency and optimizing client experiences. Get inspired and enhance your agency's growth today!
Discover the power of extreme commitment and embracing greatness in Jesse P. Gilmore's Leverage for Growth episode. Learn how to set ambitious goals, make sacrifices, and build a supportive network to achieve the impossible. Burn the boats and pursue agency greatness!
Ready to take your agency to the next level? Join us as Robert Hicks, the visionary founder of Everwork, reveals the secrets to skyrocketing your agency's growth. In this exciting discussion, Robert dives deep into the key factors that can propel your agency from six figures to seven or even eight figures. Discover the power of niche targeting and how to identify a profitable niche that not only values your services but can also afford higher rates. Robert shares his firsthand experience and reveals the game-changing strategies that allowed him to scale his agency rapidly. But that's not all. Building a rock-solid team is vital to your agency's success. Robert delves into the importance of developing effective systems and processes to delegate work, freeing up your time to focus on growth and expansion. Learn how to create a repeatable process that generates consistent results across clients, ensuring unparalleled success. Looking for expert guidance on building a dream team aligned with your company's vision and values? Robert recommends the groundbreaking book "Traction" by Gino Wickman, which uncovers the Entrepreneur Operating System (EOS) to revolutionize your agency's operations. Unleash the power of core values in hiring and fostering a positive work environment. Robert reveals the transformative impact of removing individuals with conflicting values and replacing them with passionate team members who drive alignment and accelerate growth. Don't miss out on this opportunity to unlock the secrets of agency success. Join us and gain the tools and strategies you need to propel your agency to new heights. Get ready to conquer the market and achieve extraordinary results.
Unresolved personal issues can ruin your agency. Listen to Jesse P. Gilmore as he shares practical steps to address personal issues affecting your business.
Ready for some inspiration? Tune in to this podcast episode featuring Umair Mansha, the Founder & CEO of LazyMetrics.com, as he shares his journey from a college student wanting to make money online to running a thriving agency with a team of over 40 people. He started by offering his services on Fiverr, writing business plans and doing affiliate marketing. From there, he pivoted to focusing on SEO and digital marketing, leading him to start his agency in 2018. His ultimate goal is to run a business that can scale without him having to work in it all the time. Discover how he streamlined his agency's operations through solid documentation, automation, and operating systems. Listen now and get inspired to take your business to the next level!
Get off your couch and double your agency's revenue with fitness! Learn the connection between exercise and business performance with Jesse P. Gilmore on Leverage for Growth. Listen now!
In this episode Flynn Zaiger, CEO of Online Optimism, shares his journey of starting a successful creative digital marketing agency. He talks about how he stumbled upon entrepreneurship and started as a consultant before hiring his first employee when he could afford to do so profitably. Flynn emphasizes the importance of listening to staff and involving them in bigger decisions, such as the company's mission and values. He also highlights the connection between client and employee retention, and advises being open to change and adapting strategies that make sense, particularly in hybrid work environments.
In this Daily Leverage episode of Leverage for Growth, Jesse P. Gilmore, founder of Niche in Control, emphasizes the importance of celebrating milestones to stay motivated and inspired on the journey towards achieving long-term goals. He offers tips on how to find inspiration and maintain work-life balance, and encourages listeners to break down their goals into manageable components.
In this episode of Leverage for Growth, Jesse P. Gilmore emphasizes the importance of avoiding distractions and staying committed to your long-term goals to achieve success. Learn how to identify and eliminate distractions, prioritize tasks that align with your long-term objectives, and establish a support system to stay committed to your goals. Celebrating milestones and small wins is also crucial to staying motivated. Don't miss this insightful episode filled with valuable advice for entrepreneurs.
Tune in to this episode of the Agency Leverage Edition and hear from Odette Peralta, CEO of The Social Savvy. Peralta shares her journey of starting the agency and her mission to bring physical businesses to digital spaces through unique branding and PR strategies. Learn about the importance of taking every opportunity and continuously learning all aspects of digital marketing. Peralta emphasizes the power of dreaming big and not letting anyone tell you that your ideas are too big. Join Peralta as she talks about her excitement for building her team and bringing a new approach to social media, with professional equipment and studio-quality content. Don't miss out on this insightful episode filled with valuable advice for entrepreneurs!
In this episode of Leverage for Growth, Jesse P. Gilmore emphasizes the importance of mentorship and networking with successful agency owners to learn from their mistakes and achieve long-term success. He discusses proven strategies such as prioritizing client retention, implementing efficient systems, investing in employee growth, and continuously improving operations. Jesse shares real-life case studies to inspire listeners and encourages them to actively learn and apply the strategies of thriving agency owners to enhance their own agency's growth and success.
In this episode of the Agency Leverage Edition, Rob Aurelius, Co-Founder of ARCG Media, a digital marketing agency, shares the history and background of his agency. Starting as an in our collective group in 2013, they turned their skills and backgrounds in marketing, sales, advertisement, promotion, digital marketing, social media, creative, and film into services and thus, their business was born. Rob talks about how they have worked with clients such as Nancy Sinatra, comedians, and professional wrestlers. Rob emphasizes the importance of adapting to change, taking advantage of technology, investing in one's business, being honest, respectful, and building trust with clients and partners, as well as valuing relationships for long-term opportunities. Tune in to learn more about Rob's passion for helping businesses and his insights on how to run a successful business.
In the Leverage for Growth podcast, Jesse P. Gilmore discusses the importance of client retention for the long-term success of an agency. Retaining clients leads to monthly recurring revenue and creates sustainability within the agency. Gilmore emphasizes the benefits of a sustainable client-focused approach, which includes high-quality results, developing trust, regularly reassessing and adapting to client needs, and providing value-added services. He also encourages measuring retention metrics and prioritizing retention as a key factor in long-term agency success.
Michael Thomas, CEO of the Victory 360 Agency, talks about the evolution of his direct mail marketing agency, how he focuses on continuous improvement and being a partner with the client. He discusses the importance of measurable results and helping clients achieve their goals in the most effective way, regardless of whether it involves his agency or another resource. Michael shares his excitement about automating consumer behavior data analysis using machine learning, which will allow his agency to provide even more effective marketing solutions to their clients in the home services industry.
In this episode of Leverage for Growth, Jesse P. Gilmore talks about prioritizing long-term goals over short-term gains as an entrepreneur. He emphasizes understanding the sustainability and growth of your agency, effective time management through delegation and automation, and focusing on sustainable growth for long-term success. Gilmore suggests weekly review sessions to pivot and stay on track. Listen now and take action to prioritize your long-term goals today.
Join Lori Barber, the Co-Founder of Lux214 Media Group, in this episode as she shares the unique backstory of her agency, which was born out of a friendship and a food adventure. Discover how Lori and her team weathered the disruptions brought by the pandemic and successfully helped their restaurant industry clients through the Dishing Out Relief initiative. Get valuable advice from Lori on focusing on long-term strategy, global perspective, and the importance of relationships in marketing.
Jesse P. Gilmore discusses the importance of making small incremental changes in daily habits to achieve long-term success in entrepreneurship and agency growth. Examples of such changes include prospecting for 30 minutes daily, client feedback cycles, and practicing self-care through activities such as journaling and exercise. Consistency is key, and Gilmore encourages listeners to embrace small changes in all aspects of their lives to set themselves up for long-term success.
Today Jesse talks shop with Ashley Busbee, the Vice President of TC Squared Marketing and Advertising Services! In this episode, Ashley emphasizes the importance of high moral standards in the industry. She stresses that agencies must take responsibility for their clients' spending as if it were their own and always act in an ethical manner. Ashley highlights that even though clients may ask them to beat up stations for discounts or attack competitors on Google, it's crucial to educate them on the consequences of their actions. By maintaining a strong ethical standard, agencies can ensure that they never jeopardize their clients' brands or reputations. So, for any aspiring agency professionals, Ashley's advice is clear: uphold high moral standards at all times, and you'll achieve success in this industry. Remember that taking someone's money and spending it is a big responsibility, and ethical conduct should always be a top priority.
Jake Wagner, the Founder & Principal of the 4FP Agency, talks about his passion for helping financial planners and his agency's expertise in building effective growth systems. Wagner makes it clear that having a solid strategy and creating a deep relationship with clients is key to success in any business. Jacob Wagner discusses the importance of avoiding desperation in sales conversations and strategies, and instead focusing on building a deep relationship with clients. He also talks about his passion for financial planning and helping people achieve their financial goals, and shares his excitement for a new program that will offer a client acquisition system and technology coaching. He invites listeners to visit his website and download the Digital Marketing Essential Guide for Financial Planners.
In this episode of Leverage for Growth, Jesse Gilmore talks about the myth of overnight success and how it can lead entrepreneurs to fall for get-rich-quick schemes. He emphasizes the importance of long-term growth, strong foundations, and daily disciplines. Jesse encourages listeners to identify where they may have fallen for the myth and take action to change it.
Anthony Bacopoulos, the founder of Anth.Tech, talks with Jesse Gilmore about his journey from starting a tech review YouTube channel in sixth grade to building a digital marketing agency that crushes brand authority and online presence. He talks about developing systems for lead generation, empowering team members, and working smarter instead of harder. With a passion for business that started young and an entrepreneurial family, tune in to hear his tips on finding quality people to do the work and optimizing systems for growth.
Get ready for a wild ride as Jesse Gilmore, the mastermind behind Niche in Control, sits down with Austin Santos, founder of Xuberan Digital Marketing. Austin started out in the crazy world of dropshipping and e-commerce, but when the pandemic hit, Austin had to pivot like a pro and find new ways to grow his business. With a mindset geared towards serving others and a rebellious spirit that refused to conform to the corporate world, Austin embraced entrepreneurship. Austin knows that adopting the belief that you can achieve anything is key to success. Austin has an insider tip to new entrepreneurs: It is to build the backend systems of your business first. Get the systems in place to scale your business and push forward!
In this episode of the Leverage for Growth podcast, Jesse Gilmore discusses the importance of habits in determining success. He distinguishes between productive and unproductive habits and suggests categorizing daily habits to assess which are helpful or hindering. Gilmore also highlights the importance of understanding what triggers unproductive habits and taking action to shift them. He encourages you to focus on developing productive habits to achieve their goals and unlock their potential.
Jesse P Gilmore brings you another thrilling episode of the Leverage for Growth Podcast, where he interviews Nicolas Ullah, the Co-Founder of Numinal, a Los Angeles-based sports marketing agency that helps athletes align their personal values with their media and brand strategy. In this exciting episode, Nicolas shares the journey of how he co-founded Numinal Agency, the story of how they landed a top golfer as their first client, and the importance of finding your niche and injecting passion into your agency. Get ready for a conversation that will inspire you to take your agency to the next level!
In this podcast episode, Jesse Gilmore discusses the fear of success and how it can hold entrepreneurs back. He shares his personal experience of building things and then burning them down due to lack of awareness and confidence in himself. Jesse emphasizes the importance of recognizing old patterns of behavior and replacing them with a new normal that is abundant and prosperous. He encourages listeners to embrace success and accept abundance in their lives.
In this episode of Leverage for Growth, Jesse Gilmore talks about empowering people to run parts of a company in order to grow a business. He discusses the problem of perfectionism that holds people back from delegating work to others, and how this prevents team members from having the autonomy and support they need. By transitioning from a manager to a leader, entrepreneurs can empower their people and focus on their own core strengths. Gilmore encourages listeners to identify where they have not been empowering their people and to take action towards change.
Pete Griffith, founder of Mentum, discusses the importance of adaptability and living a life by design. Pete's journey from working at large ad agencies to starting his own business is nothing short of remarkable. He faced many challenges along the way, but he never gave up. In fact, he thrived in the face of adversity, adapting to the Great Recession and embracing change to ensure his business survived and thrived. Pete's emphasis on developing a wide range of skills, envisioning one's future, and letting go of control as the business grows is a recipe for success in an ever changing world. He is a true visionary, always staying one step ahead of the game and constantly evolving to make the biggest impact on his clients.
Get ready to dive into the journey of Chris Morano, the Founder of Blue Water Marketing! Chris talks about his path from freelancing to owning an agency, and the lessons he learned along the way. He emphasizes the importance of having a process in place for lead generation, rather than relying solely on referrals. He also discusses the need for niche specialization and streamlining processes to grow efficiently. Chris now focuses on maintaining growth for the business and client retention, rather than marketing. He advises listeners to determine their vision for their agency and streamline processes accordingly.
Jesse P. Gilmore discusses the importance of having an exponentially growing pipeline for your business. He points out that relying on only one of the three main client attraction systems, such as referrals, network, or cold emails, can lead to limited growth and uncertainty in your business. Instead, he suggests integrating all three systems to create an exponentially growing pipeline. Jesse provides examples of how this approach has helped his clients, such as Susan, achieve massive growth in their businesses. In the daily leverage segment, he challenges listeners to identify where they may be focusing solely on one client attraction system and encourages them to optimize all three for an exponentially growing pipeline.
Alex Kafure, the founder of Kafure Consulting, talks about his background in digital marketing and how he started his own agency. He highlights the importance of task management and organization in running a successful agency, and how it has helped him stay focused and record his ideas. Kafure also shares his philosophy on success, which involves empowering his team to do more and embracing new technology while still valuing the human element in decision-making.
Many agency owners believe that adding more services equals more value, but this is not always the case. Jesse P. Gilmore uses examples of agency owners who are trading time for money or offering services outside their competency to illustrate the problem. Jesse emphasizes that creating the right offer for the right client is like printing money for both parties. He suggests that agency owners focus on creating scalable and profitable offers to free up time and open up profitability for business growth.
Sahid Nahim, the Founder and CEO of New Bloom Solutions, discusses his passion for the flower industry and how it impacts people's lives. The flower power of his agency is harnessed by being customer-centric. To grow his clients' businesses, he had to put himself in his clients' shoes and learn about their needs before offering services. Like a determined dandelion pushing through the cracks in the sidewalk, Sahid emphasizes the importance of trying new things and not fearing failure.
In this episode of Leverage for Growth, Jesse P. Gilmore discusses the importance of getting everything out of your head in order to effectively delegate work to others and scale your business. When you centralize all the information or decisions to yourself, you become the greatest asset and the greatest liability of your business. This approach is not scalable and can lead to burnout. Jesse explains the importance of creating systems and procedures to delegate work effectively and build leaders within your organization. By doing so, you can have the time and space to have a vision for your company and ultimately craft the business and life by design.
In this episode of Leverage for Growth, Jesse P. Gilmore talks about regaining control of your time and how it can impact your life and business. Being at the whim of the agency can lead to burnout and pain, but taking control of your time and separating yourself from the business can allow you to have vision and perspective. It's important to focus on both your life and business to achieve your dreams.
Andrew Stallings is the Founder and President of Athelo Group where he connects athletes and brands in a winning partnership that benefits everyone involved. Andrew discusses his experience with burnout and how it led him to prioritize his personal life over his professional life. While working 18 hours at another agency, Stallings learned that burnout can hinder creativity and his ability to excel in his career. He realized he needed to prioritize his personal life over his professional life. Stallings advises entrepreneurs to take time away from technology and social media and to learn from failures to progress forward.
In this episode of Days of Leverage, Jesse delves into the concept of a personal legend as described in the book The Alchemist. He explains how having a personal legend is important for entrepreneurs to stay aligned with their vision and purpose. As an entrepreneur, it is important to ask objective questions and have guidance along the way towards achieving your personal legend. If you need a reminder of what your personal legend is, start making decisions based on what you want, not just what you're accustomed to. Tune in to this episode for valuable insights on following your personal legend as an entrepreneur. Don't miss out on the journey towards greatness!
Get ready for an exciting podcast episode featuring Amanda Huddy, the brilliant founder of Hudson Davis Communications! Amanda takes us on a wild journey from leaving her cushy corporate job right in the midst of the pandemic to embarking on an exhilarating adventure of starting her own agency. Buckle up and listen closely as Amanda shares her insights on the crucial importance of trusting your gut and following your instincts when dealing with people in the cutthroat world of corporate America. Don't miss her inspiring words on how to avoid burnout and give yourself the self-love and permission to succeed as an entrepreneur.
Greg Lee is the Founder of Brand Flights, who provides high quality marketing for brands like Ferrari. He's been in business for over 10 years and has learned some important lessons along the way. One of the biggest challenges he faced over the years was scope creep, which is when a client gradually asks for more and more than what was agreed upon. Greg advises you to define what you want your agency to be and to keep the scope limited. Otherwise, it can become a lot more work than what you're getting paid for. Basically, don't be afraid to draw the line and stick to what you initially agreed to do for your clients.
Today's topic is "The World's Greatest Lie," inspired by Paulo Coelho's book, The Alchemist. Jesse emphasizes that as entrepreneurs, we must tap into our personal legend and purpose, and avoid believing the lie that fate controls our lives. He urges listeners to take control and responsibility for their lives and businesses, and to strive for growth and expansion. In the Daily Leverage segment, Gilmore prompts listeners to reflect on where they have been giving up control and what they can do to change it. Remember, life and business are designed by us. Don't give up your personal power!
The podcast episode features Parth Patel, Founder & CEO of Growception, a digital marketing and IT solutions agency that helps businesses grow using technology and digital marketing. Parth talks about his background and entrepreneurial journey, including his early experience of selling Indian spices as a child. He emphasizes the importance of finding a niche market and learning from experts in that field. Parth advises against blindly trusting gurus and instead recommends finding someone who has already accomplished what you want to do and learning from them. He encourages aspiring entrepreneurs to shadow companies in their desired field to gain insights into the industry and determine if it's a good fit for them.
There is a myth in entrepreneurship where as an owner you feel like you need to be the best at every aspect of the business. This is simply not true. Danny Coello, CEO of DS&P Digital Marketing Agency, emphasizes the importance of being flexible and constantly seeking knowledge in order to adapt to industry changes. He also stresses the value of having a team of smart individuals and being willing to bring on people who are smarter than oneself. Coello advises entrepreneurs and business owners to focus on their strengths and delegate tasks that others can do better, freeing up time to focus on growing the business.
Hey, it's time for another daily dose of Leverage for Growth! Today's topic is "Purposeful Entrepreneurship." So, we all start our entrepreneurial journey with a vision for the future, right? But then, obstacles pop up and throw us off track, leading us to forget our purpose. Well, it's time to set up some breadcrumbs and get back to the vision, our calling, our purpose.
For me, that meant creating Leverage for Growth, a system to organize the lessons I've learned throughout my entrepreneurial journey. But even I fell off track and started reinventing the wheel. It wasn't until I was reminded to simply execute the program I was already helping my clients with that I got back on track. And now, through my morning practice, YouTube shorts, and this daily leverage podcast, I am constantly reminded of my purpose: serving six-figure business owners who are stuck and overwhelmed, and want to make a bigger impact while living a life by design.
Entrepreneurship isn't just about making money. It's about having a greater reason for being in business, and that's why we need to remind ourselves of our WHY. So let's get back to center, remember our purpose, and make the biggest impact we can make.
Today we're talking about the power of leverage - achieving more with less effort.
"Be more, do more, suck less?" Sounds like a cheesy slogan. But trust me, there's real wisdom behind it. By being aware of what's working and what's not in your life and biz, you can do more of what's working and less of what isn't. It's like a cheat code for success.
So what is leverage? It's about learning from every moment and finding the path to what you want. When you lean into leverage fully, you create what's called asymmetric returns - less effort, more results.
As entrepreneurs, we often focus on doing things right instead of doing the right things. But when we find leverage in our lives and businesses, we can assess what's working and what's not, and adjust accordingly. It's like a superpower that stops us from wasting time and energy doing the wrong things.
Are you charging the right price for your services? Duane Brown, the Founder & Head of Strategy for Take Some Risk, has pricing advice to set you on the right track! Duane discusses the agency's history and how they evolved their pricing strategy. Brown emphasizes the importance of charging what you're worth rather than commodity-based pricing. Your pricing strategy will change based on how long you have been in business. Duane shares his opinion on hourly pricing, and shows the advantages to a mixed model where they charge a monthly strategy fee and a percentage of spend. Brown believes in optimizing for both happiness and profit. Take Some Risk is a profitable agency because they charge what they're worth and refuse to give discounts just to slap a logo on a website. Brown suggests that entrepreneurs should niche down in some way and find their value proposition, charge what they're worth, and track their revenue and expenses to ensure they're a profitable business.
Being organized in business is not just about having a tidy workspace, it's about creating a foundation for success and growth, allowing you to focus on what really matters and achieve your goals. In this podcast, Richard Blount II, the Founder & CEO of Four Winds Agency, shares his journey from freelancing to starting his own agency. Richard talks about his passion for his work, how a mission trip to India inspired him to start his own agency, and the challenges of transitioning from a freelancer to a CEO. Blount provides valuable insights on organizational skills, setting up a standard operating procedure, and achieving success by having a process that runs smoothly. Take a page from Richard Blount II's book and prioritize organizational skills in your business by setting up a standard operating procedure. It's time to create a solid foundation for success and growth by implementing efficient systems and processes that allow you to focus on what really matters and achieve your goals.
In this podcast episode, Jesse P. Gilmore talks about the pursuit of success and the importance of allowing abundance and overcoming fear. He emphasizes that success is less about what we do and more about who we become in the process. Gilmore also discusses the importance of shifting from a scarcity to an abundance mindset and accepting that success can come naturally when we set the environment for it to happen. He encourages listeners to focus on improving themselves daily and allowing success to happen naturally. So, stop freaking out and focus on improving yourself every day to let success flow in!
Jesse P Gilmore shares his personal experience of setting an "impossible" goal of recording and releasing 200 episodes of the Leverage for Growth podcast by the end of the year, and how he will be able to exceed this goal by focusing on who he needed to become to achieve it. Jesse emphasizes the importance of setting targets and then asking yourself who you need to become in order to exceed them naturally. He encourages listeners to locate where they have been lacking targets or limiting themselves based on the targets they set and take action to change it.
In this episode of Leverage for Growth, Jesse P. Gilmore talks about the importance of focusing on the root of a problem instead of just the surface-level symptoms. The conversation centers on the significance of diving deep to understand the founder's vision, beliefs, and mindset to create a successful business. The key to success is the commitment to mastery, not just tactics or strategies. Jesse emphasizes the importance of structure, support, and taking a stand for what you believe in. It's time to regain control of our lives by focusing on what we truly want and taking action today.
In this episode of Leverage for Growth, host Jesse P. Gilmore interviews Barrett Bogue, the Founder & President of Evocati PR, about his journey from serving in Iraq to starting his own successful agency. One key takeaway from the conversation is the importance of being the person with the vision and delegating tasks to others in order to grow your business. Barrett emphasizes the need for entrepreneurs to give themselves permission to fail and set specific metrics for success. He also shares his own experience of bringing on a CEO to manage day-to-day client interactions and team management, allowing him to focus on sales and expanding the business. For those who are nervous about making a role change or delegating tasks, Barrett advises taking the time to give it thought and input before making a decision. As he explains, without delegation, entrepreneurs risk getting stuck in a difficult loop that limits their growth potential.
In this episode of Leverage for Growth, Jesse P. Gilmore talks about the importance of taking breaks to reset and recenter in both life and business. He shares his experience of consciously taking a break during the end of the quarter to spend more time with himself, without the pressure of output expectations. Jesse emphasizes that being human means having needs and desires, and it's crucial to take time to reset and recenter ourselves to consciously choose the direction of our lives and businesses. It's time to be the best human beings we can be by simply being ourselves in the moment and connecting with others on a human level.
Get ready for an exhilarating episode of Leverage for Growth, as we dive into the world of affiliate marketing with Marshall Nyman, Founder and CEO of NYMO & Co. In this episode, Marshall shares his experience of going from a consultant to building a full-scale agency and gives valuable insights on how to transition from being an employee to an employer. You'll also learn about the mental game of being an entrepreneur and the importance of laying a strong foundation for your business. So, if you're an emerging brand looking to scale up your affiliate program or an entrepreneur looking to make the leap, this episode is for you!
Welcome to the Daily Leverage, where we believe that authenticity is the spice of life! We're ready to get real with you. In a world full of AI disruption and more filters than an Instagram influencer's profile, it's time to be bold and embrace your true self. So, let's be authentic, transparent, and real with each other.
In sales conversations, ditch the sales pitch and focus on being present and listening to your customers. The key to success is providing accurate diagnoses of problems and solutions without trying to sell them. And let's face it, who doesn't want someone who's 100% present and willing to listen?
Let's stand out in the market by being ourselves and ditching the hype of technology and complexity. Remember, being genuine is the secret ingredient to success - just like adding bacon to anything makes it better! So, grab a slice of bacon and join us as we explore the fun and exciting world of being filter-less and embracing our true selves!
Entrepreneurship is a journey in discovering and maintaining happiness. In this podcast episode, Jim Lastinger, the President of Deep Field, shares his insights and experiences as an agency owner in the marketing world. From scaling up to 25 people and realizing it wasn't fulfilling to scaling back down to focus on his life by design, Jim provides valuable advice on how to successfully grow your agency while staying true to your values and goals. He also discusses the disruptive changes in the industry and the importance of being adaptable and focused on client results. Whether you're a seasoned agency owner or just starting out, Jim's expertise will inspire and guide you towards achieving your goals.
Seasons change. Your business has seasonality as well. There is a season to plan, a season to act, a season to refine, and a season to reflect. Jesse illustrates the importance of accepting and working with each season to achieve success in both your personal and professional life.
In the game of entrepreneurship, you are required to make some hard decisions. In this thought-provoking episode of the Agency Leverage Podcast, Joey Gilkey, the CEO of Apex Revenue, shares his hard-earned wisdom on what it takes to succeed in business. With an unflinching approach to decision-making and a willingness to make tough choices, Gilkey explains why being a Wartime CEO is crucial for driving profitability and achieving long-term success. He emphasizes the importance of making pivots, avoiding sunk costs, and being willing to terminate employees who don't fit the future model. Gilkey also stresses the need to be committed to delivering what the market demands, and the sobering fact that 85% of businesses fail underscores the urgency of his message. With insights that are both practical and profound, this episode of the Agency Leverage Podcast is a must-listen for anyone seeking to navigate the often treacherous waters of entrepreneurship.
Are you an entrepreneur who feels stuck in a cycle of jumping from one task to the next, without a clear path for growth? In this episode of the Leverage for Growth podcast, Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth strategy, shares his insights on breaking through plateaus and achieving explosive growth in your business. Through prioritization, time boxing, and focusing on three key areas (mindset, systems, and people), you can cultivate an organizational culture that is focused on teamwork and continuous improvement. Whether you're lacking in one of these areas or need to make adjustments to your current approach, Jesse challenges you to take action and move forward towards your goals.
Are you ready to take your online presence to the next level and become a digital superstar?Join Kevin McGrew, CEO & Chief Strategist of The Everzocial Group, as he spills the tea on building a team of high-performing rockstars and crushing the competition. You'll learn the insider secrets to online domination and client fulfillment mastery.
How do you feel about the work that you do on a daily basis? Jesse shares his journey of creating Leverage for Growth, a method to help business owners create scalable businesses. He recently received heartfelt messages from clients, reinforcing the impact of his work. In these moments, Jesse realized success is not necessarily something material (like a certain amount of money or fame). Success is a feeling.
We are living in the cusp of an AI revolution and that is making some agency owners very nervous about their careers. In this episode, Jesse P. Gilmore confronts that fear and shows how a person's mindset about the rapidly changing world affects their ability to thrive.
Jesse P Gilmore reflects on the importance of having a long-term growth plan to stay on track when life throws curveballs. Having a plan makes it easier to navigate unexpected challenges and achieve goals. If you are a 6- or 7-figure agency owner listening to this episode and you do not have a long-term growth plan to take your agency to the next level, Jesse would love to help you create one. Find the best time to chat at: www.nicheincontrol.com/discovery
Attention all new agency owners! Don't undervalue your services and take on projects at a discount as you try to establish your brand. Tracy McCoy, the Founder and President of Get Fish Slapped Digital Agency, understands the challenges that come with starting a new agency, especially when it comes to pricing your services. It's crucial to get over the mental hurdle regarding your value and pricing if you want to achieve growth. Believe in yourself and the value you bring to the table. Remember, starting an agency isn't as hard as some make it out to be, and with the right mindset, you can achieve your goals and make your agency a success!
Today's topic is "No More Waiting for Permission." As a marketing agency owner, you know that growth is essential to your success. But sometimes, we hold ourselves back, waiting for permission from others to move forward. In this episode, we explore why giving yourself permission is critical to achieving your goals.
We discuss how waiting for permission can lead to the land of maybe, where great ideas are left dormant, and how it's essential to give yourself permission to rise, expand, and become who you were meant to be. We also talk about why this is crucial for entrepreneurs who are playing to win and not anyone else's game.
If you're struggling with waiting for permission in any aspect of your life or business, this episode is for you. We encourage you to identify where you've been waiting for permission and what you need to change. And most importantly, we challenge you to take action today to give yourself permission to move forward.
Listen to this episode of the Leverage for Growth podcast, Daily Leverage Edition, and give yourself the permission to achieve your full potential as a marketing agency owner. Don't wait for anyone else to give you permission to grow. Take charge of your success today!
Kaizen is a Japanese word meaning continuous improvement. Kyle Barry, the owner of Kaizen Marketing Agency, studied the samurai's application of continuous improvement and applied it to the war game of paintball. Seeing its value in battle, he applied it to his business through the utilization of SOPs, which allowed him to scale his business. Standard Operating Procedures (SOPs) provide clear, detailed instructions for carrying out essential tasks and processes in an agency. By establishing SOPs, an agency can ensure that all team members are on the same page and that tasks are completed consistently and efficiently. This not only saves time and reduces errors but also sets the foundation for continuous improvement. By regularly reviewing and updating SOPs, an agency can identify areas for improvement and implement changes to optimize performance. SOPs also enable easier training of new team members, which helps to maintain consistency in agency operations. Overall, SOPs are a valuable tool for agencies looking to achieve greater efficiency, consistency, and continuous improvement.
In this episode, Kyle goes into detail about how the concept of Kaizen is applied to agency ownership, and how he achieved the four key positions of business success.
In this episode, we explore the power of mindset and the shift that occurs when we focus on the journey rather than the destination. As entrepreneurs, we often get consumed by our business goals and the gap between where we are and where we want to be. But, as we'll discover, falling in love with the journey towards our destination can help us become the person we need to be to achieve our goals naturally.
During this episode, we'll discuss why it's important to embrace the journey and how doing so can lead to deeper connections, greater collaboration, and trust. We'll also explore how focusing solely on the destination can lead to shallow interactions and feelings of overwhelm, making it harder to achieve our goals.
If you've been too focused on the destination in your business or personal life, we encourage you to tune in and learn how to shift your mindset towards the journey. By doing so, you'll become more present, seize opportunities, and become the person you need to be to achieve your goals naturally.
So, sit back, relax, and join us for today's daily leverage episode, where we'll help you grow your business by shifting your mindset towards the journey. And don't forget to ask yourself, "What are you willing and able to do about it today?"
As technology is advancing rapidly, the market shifts, and marketing agencies have to quickly adapt to the changes. Riding the waves of influencer culture, blockchain, NFTs, and Web 3, Bobby Barber, the Co-Founder & CEO of Manaflow, has stayed at the forefront of an ever-changing environment. Like a surfer seizing the right moment to catch the perfect wave, Bobby Barber shares his technique in navigating through the pivots his agency needed to take to produce the highest value for his clients. Don't be afraid of change. Embrace the waves and ride your way to success.
In this episode, we discuss the importance of admitting mistakes and learning from them. As entrepreneurs, we often struggle with perfectionism and unrealistic expectations of ourselves and others. But when mistakes happen, we have a choice: we can blame others or take it as a learning opportunity to improve and strengthen our relationships and systems.
Join us as we share a personal story of admitting and learning from a mistake in our team, and how it helped us create an organizational culture centered around teamwork, respect, and continuous improvement. We also challenge you to reflect on where you may be avoiding admitting mistakes in your own life or business and take action towards growth today.
Tune in to the Leverage for Growth podcast, daily leverage edition, and start leveraging your mistakes for growth.
In this episode, we have a special guest, Eli Israel, the Founder & COO of AI Digital Commerce. Today, Eli shares his insights on the importance of getting a CPA for your marketing agency.
AI Digital Commerce is a family-owned paid search marketing agency that offers a variety of services for paid marketing, including Google & Bing Ads, Facebook Marketing, and Tag implementation. Their team also works on A/B testing and training.
With Eli's experience and expertise in the industry, this episode is a must-listen for any marketing agency owner looking to grow their business. Tune in now to learn how a CPA can help you increase your wealth, while avoiding costly mistakes, especially when doing business across state lines.
In today's episode, we explore the topic of "Becoming a Ruthless CEO," specifically for marketing agency owners who want to grow their business. Join us as we dive into a reflection of a conversation with successful agency owner, Joey Gilkey, and discuss the harsh reality that the majority of businesses will not last in the market due to the inability of their founders to do what it takes to be successful.
The truth is, entrepreneurship is not easy, and it's not for everyone. To succeed in today's market, you must become ruthlessly committed to results. You need to focus on results for your clients, marketing, sales, profits, and team. You must be willing to make tough decisions like firing people that don't fit your vision or pivoting your business to scale down so you can scale up. In the end, you must be willing to fail to succeed.
As an entrepreneur, you need to do what others are unwilling or unable to do to survive and thrive in the market. By being ruthlessly committed to results, adjusting to the market, and continually improving your business, you can bring your vision into reality and become the ruthless CEO you were called to be.
In this episode, we challenge you to examine where you have been avoiding being ruthless in your life or business. Are you avoiding making difficult decisions in your health, spirituality, relationships, or finances? What are you willing and able to do about it today?
In this episode, we're joined by Narcis Nedelcu, the Founder and CEO of Viral Media SEO, a leading digital marketing agency with over 500 managed YouTube channels. Narcis will be sharing his expert insights on how marketing agency owners can optimize their social media strategy to drive organic growth and enhance the effectiveness of their paid campaigns.
At Viral Media SEO, Narcis and his team offer a wide range of digital marketing services, including social media management, video marketing, and SEO optimization. With years of experience in the industry, Narcis has helped numerous clients achieve their marketing goals by developing effective strategies that deliver results.
In this episode, Narcis will discuss the importance of developing a holistic social media strategy that combines organic and paid efforts. He'll share his expert tips on how to grow your organic following and use it to enhance the effectiveness of your paid campaigns. Whether you're a marketing agency owner looking to optimize your strategy or an aspiring digital marketer, this episode is a must-listen.
In today's episode, we discuss the importance of adjusting to the new normal.
As entrepreneurs, we often have an abundance of ideas and make changes to our businesses to align with our vision. However, it's crucial to ensure that we have a solid process in place to evaluate, select, and execute these ideas successfully.
In this episode, we dive into the importance of stabilizing after a change has been made and setting up documentation and training to solidify the new standard of operating. By doing so, we create an organizational culture by design, enabling our teams to succeed long-term.
Join us as we share our experiences and insights on how to adjust to the new normal successfully. If you're struggling to stabilize after a change or build phase in your life or business, this episode is a must-listen.
So sit back, relax, and tune in to today's Daily Leverage episode to discover how to adjust to the new normal and achieve your business growth goals.
In this episode, we discuss the importance of doing the things that you have been avoiding. As entrepreneurs, we often have experiences that teach us lessons which are interconnected with other aspects of our lives. By having a daily practice of reviewing what has happened and deriving the lessons from it, we can apply them to other areas of our lives. Doing so, we come from a place of integrity, build confidence, and become more of who we aspire to be.
In this episode, we share a dream that sheds light on why it is important to do what you are avoiding. We discuss how avoiding things in one area of our life can show up in another area and how everything is interconnected. We encourage you to locate where you have been avoiding the things you must do and start acting upon them to live your best life.
This episode is perfect for marketing agency owners looking to grow their business. It offers valuable insights on how to progress and level up by doing what you have been avoiding. Tune in to the Leverage for Growth podcast to learn more about how you can apply these lessons to your business and personal life.
In this episode of Leverage for Growth's daily edition, learn why doing what you're avoiding can lead to growth as an entrepreneur. Join us now! #entrepreneurship #growth #dailyleverage
In today's episode, we discuss the importance of "Choosing Your Narrative" in life and business.
Join us as we dive into the fundamental aspect of mindset and how the story we tell ourselves about the things that happen can affect our thoughts, beliefs, and actions towards empowering or limiting ourselves.
As entrepreneurs, it's important to understand the stories that we are telling ourselves and consciously choose the narrative that supports who we want to be and where we want to go. It's time to stop allowing the default or subconscious to form our story and start taking control of our narrative.
We share personal experiences and insights to help you locate where you have been allowing a limiting narrative and provide actionable steps to start choosing an empowering story today.
If you're ready to take control of your mindset and elevate your business, this episode is for you. Tune in now to Leverage for Growth, the daily leverage edition, and start choosing your narrative.
In this episode, Jesse P. Gilmore, the founder of Niche in Control and creator of Leverage for Growth, discusses the difference between trying to win and playing to win. With over 15 years of experience working with business owners, Jesse has identified the key mindset shifts needed to achieve success.
If you're tired of trying to succeed in your business but not seeing the results you desire, then this episode is for you. Jesse shares his personal experience of deciding to play to win and how it transformed his business. He also provides actionable steps to help you make the same mindset shift and start playing to win every day.
As an entrepreneur, it's essential to understand that success requires a daily commitment to playing to win. You must be willing to evolve and make changes to your business model, attract and convert clients, and develop yourself as a leader. By making the daily decision to play to win, you can create the momentum needed to achieve your goals.
If you're ready to take your agency to the next level and join a private community of like-minded individuals, apply at www.Nicheincontrol.com/community. So, what are you waiting for? Start playing to win today and see the results you've always desired.
In this episode, we sit down with Andrew Watson and Zach Sean, founders of Avengr. - a Nashville-based marketing agency specializing in Video Content and Web Design. Our discussion focuses on the importance of building strong relationships in driving business growth for marketing agencies.
As agency owners, we understand the challenges of expanding our client base and maintaining profitability in a competitive industry. In this podcast, we explore how a focus on relationship building can help agencies establish trust, drive referrals, and increase revenue. Drawing from their experience at Avengr., Andrew and Zach share insights and tips on building authentic connections with clients, partners, and the wider business community.
Join us for this insightful conversation on how to leverage the power of relationships for agency growth. Whether you're a marketing agency owner or a professional looking to expand your network, this podcast provides actionable strategies to help you achieve your business goals. Tune in now to discover the key to unlocking success through relationship building!
In this episode, we sit down with Eddie Castillo, an innovative marketer with over 10 years of experience in media solutions. As the Media Director, Advisor & Shareholder of Altered State Productions, Eddie has worked with startups and Fortune 500 companies to maximize brand identity and drive creativity in media marketing.
In this episode, Eddie discusses the importance of prioritizing SEO over social media when it comes to growing your marketing agency. With the ever-changing landscape of social media algorithms, it's becoming increasingly difficult to maintain visibility and reach on these platforms. Eddie believes that by focusing on SEO, agencies can drive more organic traffic to their websites, increase their visibility in search engine results pages, and ultimately generate more leads and revenue.
At Altered State Productions, Eddie and his team see media marketing as an art form that drives creativity and brings their clients' visions to life. From concept to completion, they utilize photography, web, video, advertising, 3D designs, animation, graphic design, sound, social media, and anything you can creatively envision to market products and services in the competitive landscape. If you're a marketing agency owner looking to grow your business, you won't want to miss this episode of Leverage for Growth. Tune in now!
In today's episode, Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth, discusses the importance of being present in the moment and how it can help you achieve your goals.
In a society filled with distractions, it's easy to lose sight of our goals and become weighed down by the past. Jesse shares insights from Eckhart Tolle's book, The Power of Now, on how to let go of the past and focus on the present moment. By being present, we open ourselves up to new possibilities and show up in a way that truly matters.
As an entrepreneur, it's easy to get caught up in remembering the past or obsessing over the future, but it's crucial to be present in the moment. Jesse challenges listeners to identify areas of their life where they have been distracted from the present moment and to take action towards change today.
If you're ready to grow your marketing agency and achieve your goals, then tune in to the Leverage for Growth podcast, Daily Leverage edition, and start being present in the moment today.
In this episode, we are thrilled to have Michael Upshaw Sr., Founder and CEO of Above the Cloud Media & Marketing, LLC, as our guest. Michael is an expert in the telecommunications industry, with vast knowledge in digital content delivery, content management, sales, and services.
As marketing agency owners, setting expectations with clients can be challenging, but it's essential to build trust and ensure successful outcomes. In this podcast episode, Michael shares his insights on how to set expectations with your clients effectively. He discusses the importance of clear communication, setting realistic goals, and managing expectations throughout the project timeline.
As a veteran of the United States Marine Corps, Michael brings a unique perspective to his role as CEO. He has advanced his knowledge base within the high-energy cycle of complex computing, decoding, encoding, transcoding, content delivery, and overall system management, including Cloud Computing and data storage through various CDN delivery methods.
Whether you're a seasoned agency owner or just starting, this podcast episode will give you valuable tips on how to set expectations with your clients and ultimately grow your agency. Tune in now to gain insight from Michael Upshaw Sr. and leverage your agency's growth!
In today's episode, we're talking about the power of a massive action plan.
A massive action plan is a strategy that involves creating multiple ways to achieve your goals. This approach removes the dependency on a single tactic or strategy to become successful. It's about thinking in systems and creating so many ways for you to win that success becomes inevitable.
Jesse shares how implementing the Leverage for Growth process in his own business has led to creating a massive action plan. By building multiple strategies to achieve their goals, Niche in Control has been able to adapt and evolve with changes in the market.
In this episode, Jesse explains how to create a massive action plan for your own business, with tips on setting metrics, reviewing numbers with your team, and making decisions based on those numbers.
As entrepreneurs, it's easy to fall into the trap of relying on a singular strategy or method to achieve our goals. But with a massive action plan, you can achieve success no matter what changes or challenges come your way.
So, ask yourself, where in your life or business have you been relying on a singular strategy and losing confidence in your ability to achieve your goals? And what are you willing and able to do about it today?
Tune in to Leverage for Growth, the daily leverage edition, for more tips and strategies on scaling your marketing agency and achieving your goals.
In this episode, we are thrilled to welcome Christopher Windisch, a 30-year veteran of sales and marketing who founded CatchMoby, a company that helps B2B technology companies land large, strategic customers.
Christopher shares his expert insights and experience in how to successfully close deals with big clients. With his vast knowledge of the industry, Christopher discusses how to identify and target large customers, build relationships with them, and overcome the challenges that come with closing big deals. Whether you're a startup or an established business, you'll learn valuable tips and tricks to help you take your business to the next level.
Join us for this engaging and informative discussion, as Christopher reveals his proven strategies for catching the biggest whales in your industry. Don't miss out on this exciting episode of the Leverage for Growth Agency podcast. Tune in now!
In this episode, our host shares a personal story about how he's been awakened by the power of transformation and wants to pay it forward to his listeners. He believes in working smarter rather than harder and has created a free private community for 6 & 7 figure marketing and PR agency owners who want to create financial freedom.
The Leverage for Growth Association and this podcast are your wake-up calls to help you pivot and achieve success by leveraging the power of collaboration and support.
Join us in the free community and apply now at www.nicheincontrol.com/community.
Listen to this episode for your daily dose of leverage and ask yourself, where have you been asleep in your life or business? What are you willing and able to do about it today? Tune in for more inspiring and practical tips on how to leverage your potential for growth.
In this episode, Phil shares his expertise in digital marketing and explains why staying in your lane can hinder your growth.
Phil is the founder of a group of digital marketing nerds who can take your business to the next level. With a degree in Chemical Physics, Phil's expertise in digital marketing is unmatched, and he believes that sometimes, you need a herd of nerds to achieve your goals.
If you're tired of dealing with a traditional marketing agency and are ready to take your business to the next level, then this episode is for you. Phil shares his tips and strategies for creating your lane and standing out in a crowded marketplace.
Tune in to this episode of the Leverage for Growth agency podcast to learn from Phil's expertise and discover how you can leverage your unique skills and strengths to achieve success in the world of digital marketing.
In today's episode, Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth, discusses the topic of "Death & Rebirth."
Jesse reflects on the cycle of life and how every ending leads to a new beginning, whether it's the end of a chapter, a routine, or a habit. He shares a personal story about his dog's declining health, and how difficult it was to let go. He then encourages listeners to embrace the cycle of death and rebirth in their personal and professional lives, and to view it as an opportunity for growth.
As entrepreneurs and parents, we're constantly faced with challenges and experiences that shape our lives. Jesse reminds us that it's up to us to control our emotions, thoughts, and beliefs, and to find the gift in the midst of the challenge. By doing so, we become a beacon of light in the darkness, and we can lead our teams and families with confidence and certainty.
So, take a moment to reflect on your own life and business. What are you holding onto that needs to be let go of? What needs to die so that something new can be reborn? And most importantly, what are you willing and able to do about it today?
Tune in to Leverage for Growth's daily leverage edition to discover how to embrace the cycle of death and rebirth, and achieve the growth you've been striving for.
Welcome to Leverage for Growth, the podcast designed for marketing agency owners who are looking to grow their business. In this daily leverage edition, Jesse P. Gilmore, founder of Niche in Control and creator of Leverage for Growth, discusses the importance of having agency over your life.
As entrepreneurs, we often fall into the trap of making decisions based on external factors, leading us towards a life that we don't want. But we have the power to make choices and take control of our lives. In this episode, Jesse shares a personal anecdote about teaching his son the power of choices and the consequences of our actions.
With his 90/10 principle, Jesse reminds us that 10% of things happen to us, but 90% of how we respond is what truly matters. As an agency owner, it's crucial to lead by example and take control of our actions and their consequences.
In this Daily Leverage episode, Jesse challenges listeners to reflect on the areas of their life where they've been making choices based on external factors. Whether it's in their health, spirituality, relationships, or business, Jesse encourages listeners to take action today and make the necessary changes to live their best life.
In this episode, you'll learn about the three selves framework: Current Self, Future Self, and Becoming Self. By understanding who you want to become, who you are today, and who you are becoming, you can bridge the gap between your current and future selves. This podcast emphasizes that progress is better than perfection, and that making small, 1-degree shifts every day is more effective than trying to make big, massive changes. Join us to learn how to let go in order to grow and become the person you aspire to be.
In this episode, Jesse reflects on the importance of having faith as an entrepreneur. He shares stories of agency owners who have answered the calling to start their businesses, and how faith has played a role in their journey.
Jesse discusses how having faith means different things to different people, and how it can be a personal and individual experience.
He emphasizes that believing in yourself and having faith in the direction of your life and business are key to achieving success.
Join Jesse on this daily leverage edition as he inspires marketing agency owners looking to grow to embrace their journey with faith and step into the higher version of themselves that is awaiting.
In today's episode, we have the pleasure of welcoming Brian Welch, a lifelong entrepreneur and digital marketing expert with over two decades of experience in the industry.
Brian is the founder of Amity Digital, a full-service digital marketing agency that specializes in helping businesses discover their unique superpowers and leverage them for growth.
In this episode, Brian shares his insights on how slowing down and focusing on your strengths can actually accelerate your business growth.
Connect with Brian at: Web - https://amitydigital.com Facebook - https://www.facebook.com/amitydigital Instagram - https://www.instagram.com/amitydigital/ TikTok - https://www.tiktok.com/@amitydigital LinkedIn - https://www.linkedin.com/company/amity-digital-pa
In this episode, Jesse reflects on the concept of having faith as an entrepreneur, and how it can help you persevere through challenges and expand your impact. Learn why success is about believing in yourself and being guided towards your calling, and discover how faith can help you step into a higher version of yourself. Listen now to gain daily leverage for your business and life.
In today's episode, our host shares insights from his 70-day streak of journaling and completing his daily core 4 routine, which includes meditation, fitness, and learning.
As an entrepreneur, it's essential to access power and increase capacity to handle stress from expansion. By putting daily deposits into each area of your life, you can get into power, gain perspective, and direct your energy towards your goals. Our host discusses how having an entrepreneurial operating system in place can help you achieve predictable output without burnout.
The Leverage for Growth team has set goals of finishing their book, generating over 100 client case studies, and running successful live events for agency owners. They understand that staying in power, perspective, and producing results are crucial to achieving these goals. Our host encourages entrepreneurs to prioritize their health, spirituality, and family to sustainably grow their businesses.
In today's Daily Leverage segment, our host challenges listeners to identify areas in their lives or businesses where they have been operating at an unsustainable pace. He asks, "What are you willing and able to do about it today?"
Tune in to the Leverage for Growth podcast, daily leverage edition, to learn how to develop your own operating system and get into power, perspective, and production.
Calling all mothers starting their own agency! 📢 Our latest podcast episode is here with advice on navigating the world of entrepreneurship. Fellow mompreneur, Ana Diaz, started ASD Online Enterprises about a year ago and has advice for all the other agency owners who are just getting started. 🎙️
Often when consultancy owners think of scaling, they believe they need to hire a bunch of people. Nora DiNuzzo flips this misconception on its head and shares different strategies she uses to scale without hiring a full team of employees. Rethink the game, with Nora DiNuzzo in the Agency Leverage Podcast!
In today's episode, we're discussing the importance of subconscious reprogramming to overcome limiting beliefs and achieve business growth. Our guest, Aaron Mastny, takes us through a process to identify and remove limiting beliefs and replace them with empowering ones.
Entrepreneurs often focus on acquiring knowledge, but becoming the person who achieves their desires naturally is equally important. We need to let go of stories of the past that no longer serve us and embrace empowerment, abundance, and expansion.
Join our Leverage for Growth Accelerator program with a 7-day trial that includes mindset training. Visit our website at nicheincontrol.com/accelerator to learn more and start your journey to success today.
Today's episode is all about "Creating Certainty", an essential element for every entrepreneur to have in order to succeed in their business and personal life.
In this episode, Jesse P. Gilmore, the founder of Niche in Control and creator of Leverage for Growth, reflects on his own journey of creating certainty as a leader and entrepreneur. He shares the process he went through to develop Leverage for Growth, which has helped him and others find certainty in their direction.
Jesse emphasizes that certainty comes from within and is the key to directing your life and business towards what you want. He explains the steps you can take to create certainty, including understanding where you want to go, bridging the gap between where you are today and where you want to be, and executing on your plan daily.
Jesse challenges listeners to identify where they have been lacking certainty in their life or business and take action to create certainty today. By doing so, they can lead themselves effectively and lead others towards the realization of their vision.
If you're an agency owner looking to grow your business, this Daily Leverage episode is a must-listen. Subscribe now on Apple or Spotify to get more insights and strategies to take your agency to the next level.
When you have questions on building a vertical in your agency, who better to ask than the vertical building expert, Corey Quinn? Corey has a 25-year track record of extraordinary success as an entrepreneur, sales leader, and Chief Marketing Officer for Scorpion, a $150M+ agency serving SMBs. In this episode, Corey gives an overview on how and when an agency should start building a vertical and specialize on a niche market.
Are you an entrepreneur who has been giving up too soon when you're just 3 feet away from achieving your goals? In this episode of Leverage for Growth, Jesse P. Gilmore shares his personal experience of playing board games with his kids and how it relates to the mindset of successful entrepreneurs. He emphasizes the importance of committing to doing the work required for as long as it takes to achieve your goals, whether in your personal life or your business.
Join Jesse on this daily leverage edition as he challenges you to reflect on where you may be giving up too soon, and encourages you to commit to seeing things through to the end. If you're ready to persevere where others give up and finally achieve the gold you've been after, don't miss this inspiring episode of Leverage for Growth. Subscribe now on Apple or Spotify to stay up to date on all of our daily leverage and agency leverage episodes.
In this episode, we discuss the importance of solving all of your ideal clients' problems when crafting your offer. Drawing from the insights in Alex Hormozi's book "$100M Offers," we highlight the process of identifying all of your clients' challenges and grouping them into common themes. We then demonstrate how to develop a comprehensive solution to each of these problems to create a scalable and high-value offer.
We also share an example of how we used this process to develop our own grand slam offer, Leverage for Growth. Our solution addresses the five key problems faced by marketing and PR agency owners, from their inability to control their time to their struggle to effectively manage and lead their teams.
If you're looking for a way to grow your marketing agency, don't miss this episode of Leverage for Growth. Tune in now to learn more about crafting an offer that solves all your clients' problems.
Today's Daily Leverage podcast episode is about the value stream and agency growth. As a marketing agency owner, understanding the value stream is crucial for business growth. In this episode, we'll cover how identifying value-add activities, eliminating non-value-add activities, and streamlining processes can increase your bottom line. Tune in now for expert tips on optimizing your agency's value stream.
You are not at the whim of circumstance. You are in control of the patterns in your life once you become aware of them. There is a part of you that must decide that enough is enough. Never again will you fall victim to patterns of behavior that no longer serve you.
In our first Agency Leverage Episode of the Leverage for Growth Podcast, we welcome the one and only: John Hessler! John Hessler is the owner and founder of Fat Penguin Marketing, a full-service agency that partners with small businesses across the nation. In this episode, John talks about the importance of building alliances with other agency owners, as you embark on the adventure of entrepreneurship.
If you are truly committed to achieving your limitless potential, it is going to get ugly. You are going to dive deep into the darkness of your past and accept who you were before and not allow the past to dictate who you are today or who you will be in the future.
Stress is a gift. It is a sign that we are growing through experience. In order to put that stress to good use, we must wisely choose how we react to it.
In this episode, Jesse outlines the steps you need to take when you are pitching your idea to a prospect.
Many times as entrepreneurs, in order for us to grow as individuals and business owners, we must make a choice to stand for something we believe in regardless of how others view what we do. To follow our hearts towards making a difference in the world. This where true fulfillment is found. It is not in anything monetary or external to us. It is found within each of us when we do what we feel is right and in alignment with our reason for being.
Companies are like muscles, they need to be stretched to get stronger. In order for you to grow as a person and your company you need to get uncomfortable and purposely try to break your own systems, then build them back stronger. Stretch your capabilities. The more practice you have stretching, the more you will amaze yourself with what you and your agency can accomplish.
If you have been in business for long enough, you can feel the difference between clients that want to work with you and those that feel that they need your services. When you are serving them from a place of need, you assume the role of saving them. They tend to eat up more of your time. They come with demands. They ask for discounts. They need salvation from themselves and have come to you to save them. These clients are going to hold you down from achieving 7-figures if you aren’t careful. On the contrary, the clients that come from a place of desire also come from a place of choice, of seduction, of having agency over their choices. They get to choose working with you. You didn’t force them to be sold on your services. You came from a place of strategy rather than salvation.
Many times as entrepreneurs we get into a role of feeling the need to sell to grow the business at any cost, even if that means that we are working with people that are not a good fit. The short term gain of increased revenue is lost when the new client has buyer's remorse. The agency ends up using precious time and energy on them. Things don’t go smoothly on client fulfillment and eventually you feel as though they are to blame when in actuality the client was a bad fit from the beginning.
In order to get to where you need to go, you need a plan. With your goal in mind, understand the what, why and when, but remain adaptive with how it will get done.
Every time you lie, you are saying "I am afraid." Be a leader, not a coward. Be true to yourself. Stop lying to yourself and others. This goes for blatant lies and lies of omission. When you are true to yourself, you are free and you will find peace.
In the abundance of opportunities, it is easy to get overwhelmed, distracted, and get stuck working in one area of life, while neglecting others. In order to navigate through this situation, we must focus, limit the time spent doing certain activities, and we must find balance in our lives.
When you think about money, do you believe there is only so much to go around? And in order to get ahead, someone else must lose? If so, you are currently stuck in a scarcity mindset. Fortunately, there are other mindsets which expose you to a greater truth and offer you more freedom in life.
As a business owner, when risks and big decisions come your way, are you asking yourself the right questions?
It is important to recognize the areas of your life and business where you are weak. Then partner with people who are strong in those areas. These strategic partnerships make your life and business stronger and more well-rounded.
Undoubtedly, there is a time to delegate and automate processes out. But there is also a time to take a process in and have it transform you and your business. One of the most valuable aspects of having a coach or mentor is so they can show you when it is the time to find the most efficient way of doing things and when it is the time to fully take in a process. Some processes are meant to be completed by the business owner themselves, as the process transforms the business owner into a more competent leader.
We, as humans, were meant to work together to achieve similar goals. We were meant to connect and unify together to make our dreams come true. When we lean into each other and work as a team, we are much closer to getting what we truly want.
True commitment is not putting your head high in the sky and thinking that you will commit to something for a season and if it doesn’t work you will try something different. Most things that are worth committing to require a ton of effort in the beginning to get started and then it requires consistency and commitment for a long period of time. Most people quit at the stage where they are not getting results but they are so close to getting the results they have been working towards. They are 6 feet away from gold.
So you didn't get done with what you wanted to accomplish. Don't give up and throw in the towel! Get back to it and complete that work. This is what separates the successful people from the dreamers.
Do you have a vision of where you want your agency to go in the next 5 years? Many agency owners do not have a clear vision of what they want their business to become in the future. So if this has happened to you, know that you are not alone. Many times we get caught up in the day-to-day tasks that pull us back into working IN the business, rather than working ON the business. And this lack of vision of where you want to go as a business can lead to depression and burnout. Listen to find out how you can escape the daily grind and focus on vision in your agency!
Breaking limiting beliefs can actually be the greatest gift that you can give to others. The key to accomplishing the impossible is to simply know what you want, be open and honest with yourself and others about where you are today. Get into the facts more. A lot of people hold back and are not transparent or not authentic about where they are. And it ends up really just hurting them. You need to just be open and honest with yourself in the facts and then open up to the commitment to getting what you want. You have to be committed. And then you start to put time, energy, attention, intention into becoming the person that gets you what you want. And lastly, you must commit to doing whatever is required for as long as required until you achieve your goal. And that is how you make the impossible possible.
The feeling of connection and internal expansion allows me to be able to dream bigger, become more, expand my vision. This is the power of finding the right partner, but it is also the power of finding the right supportive group. And this is actually why we created the Leverage for Growth Alliance Mastermind for our marketing and PR agency clients on their journey from 6 to 7 figures. And we wanted our clients to have a tribe of people and that they can be open and honest with that, hold them to a higher version of themselves that help them learn vicariously through others and leverage each other and collectively grow.
With technology quickly changing the landscape of business, it is easy to get distracted and chase after then next new shiny object. I recently found this with ChatGPT and had to course-correct myself to focus on what was really important.
Time is an illusion. You may think that accomplishing big things takes loads of time. However, with the right amount of focus, dedication, and strategic action you can compress the amount of time things take.
In this episode Jesse P. Gilmore tackles the mindset known as Imposter Syndrome. He shines a light on the stories he has subconsciously told himself, which held him back from fulfilling his true potential in the past. By facing his subconscious head on, his mind grows stronger and he is able to jump over the mental obstacles that get in the way of him achieving his dream.
Jesse P. Gilmore reflects on his experience achieving flow state, a state of mind similar to meditation where you focus on the work at hand and are producing results without distractions. Things flow naturally in this state of mind and time flies, as work is getting done.
Jesse P. Gilmore finds himself in a world of competing distractions. When he takes on a new creative project, writing a new book, he finds ways to carve into his busy worklife through processes, delegation, and organization to get the time and mental space to write.
Jesse P. Gilmore reflects on the pivotal moment when he decided to leave corporate America and start Niche In Control. As you look at your own life, what are the environments that are holding you back? And what can you do to escape them?
Jesse P. Gilmore shares a story of one of his clients and compares the way to tell that story. One is a quick summary and the other is an indepth story with quotes from the client. This example shows the power of a testimonial over a quick summary. How can you use client testimonials to make your message to prospects more powerful?
Jesse P. Gilmore does a wall set to the point of exhaustion, but comes to a realization in the process. You are not giving 100% unless you truly give it 100%. Don't hold back.
Jesse P. Gilmore makes a big life decision: Am I going to contribute to the world or am I going to consume it?
Jesse P. Gilmore wrestles with self-doubt and then decides to take a stand. Instead of playing small and shying away from the truth, he sees that telling his true story will have a greater impact on people. People learn from the experiences of other people. Are there areas of your life that you are afraid to tell others about? In holding back, are you keeping people from discovering the truth that life has to offer them?
Remember, authenticity is the mark of a true leader.
During meditation, Jesse P. Gilmore gets clear direction on what he must do: Write a book! Not one to waste time, Jesse springs into action and reflects on the excuses business owners make when they postpone what they know they need to do.
Jesse P. Gilmore, founder of Niche In Control and creator of Leverage for Growth, reflects on his personal journey and transformation.
He started as a training and development specialist in a 4 billion global corporation and was promoted to senior leader of training and development within a year. He later started Niche and Control as a consulting business with a goal of location independence and then created Leverage for Growth as a training program. He went through a decade's worth of entrepreneurship and combined his corporate experience and learning into Leverage for Growth.
Throughout his journey, he had to become someone different, letting go of his past self and embracing a new version of himself. He emphasizes the importance of becoming the person that does things naturally, not just focusing on the things to do.
In this episode, Jesse P. Gilmore talks about the importance of taking care of oneself before taking care of others, by citing his own experience of skipping lunch and how it affected his performance with his son. He explains that just like putting on an oxygen mask in an airplane, one needs to take care of themselves first to be able to help others. He suggests that people should locate where they have been neglecting themselves in terms of their health, spirituality, relationships, finances, or team, and then ask themselves what they can do about it.
Jesse P. Gilmore, founder of Niche In Control and creator of Leverage for Growth, reflects on his transformation in the fourth quarter of last year. He was initially a solo entrepreneur coaching business and sold out of all of his one-on-one spots in the first quarter of 2022. In the second quarter of 2022, he hired an operations manager and created a mastermind alliance for agency owners to scale their business using leverage for growth. However, in the fourth quarter of 2022, Jesse struggled to let go of old ways of working, leading to stagnation in his business and increasing chaos. Jesse realized he had to apply the leverage for growth method to his own business and started to act like a CEO, creating a vision, goals, metrics, alignment, meeting structure, and standard operating procedures. He came to the realization that in order to grow, he had to go through a transformation and change his role, especially when transitioning from six figures to seven figures.
In this episode of Leverage for Growth, host Jesse P. Gilmore shares his entrepreneurial journey and the inspiration behind creating Niche in Control. After starting a business with his brother, Jesse realized that the business was not sustainable as it relied solely on their skills. This led him on a journey to learn about business systems and remove single points of failure. Through his experience in corporate America and working with agencies, Jesse created Niche in Control to help entrepreneurs turn their ideas into reality by implementing systems to sustain and grow their businesses.