DoFollow Podcast: Recent Episodes
SE Ranking
Actionable SEO insights, the latest digital marketing trends, thought-provoking case studies, and comments from industry-leading experts and practitioners. Take a deep dive into the world of SEO and digital marketing with SE Ranking’s DoFollow Podcast. A place where professionals and business leaders from all over the globe come together to help their less experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer engines—like Google’s AI Overviews and AI Mode, and OpenAI’s ChatGPT—tap into psychological shortcuts that influence how people discover and trust information. Discover how to spot and work with biases such as confirmation bias, authority bias, and the halo effect to guide search behavior without gaming the system. Garrett shares practical tactics for crafting bias-aware, AI-friendly snippets, measuring visibility in a low-click world, and aligning content with both human instincts and machine interpretation. Tune in for advice on adapting to AI-first search, from compressing the “messy middle” funnel to preparing for emerging conversational platforms.
Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode, Alex walks us through how schema has evolved to support Google’s AI-driven answer engines, and why it’s more important than ever to ensure your site is AI-ready. Discover practical strategies for structuring data, writing AI-friendly content, and troubleshooting common markup mistakes. Alex also shares his step-by-step audit process for ensuring structured data is truly working for your site and measurable in search performance. Tune in for valuable advice on entity hooks, knowledge graphs, and advanced SEO tactics that can help you make the most of AI-driven search results.
Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where generative tools like ChatGPT and Gemini genuinely speed up competitor research, interlinking, and product categorization—and where unchecked automations can sabotage title tags and tank traffic. Learn why Google’s AI Mode, AI Overviews, and upcoming agentic shopping experiences are shifting clicks away from websites, and how rock-solid technical SEO, sharp brand positioning, and E-E-A-T safeguards keep you in the game. Tune in for candid strategies to balance AI efficiency with human insight, redefine success metrics, and stay essential as search evolves beyond the blue link.
In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements, adapting to algorithm changes, and the importance of leveraging content. John also covers community-focused backlink building, mobile optimization, the power of customer reviews, and using AI and social media to boost local visibility.
In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-channel marketing strategy. Lewis also explores the rising importance of video content, the impact of AI-generated overviews on search rankings, and how businesses can future-proof their SEO efforts.
In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to optimize Google Business Profiles, enhance local search visibility, and build an effective multi-location SEO strategy. Claudia also explores the rising importance of video content, the impact of AI Overviews on search rankings, and how businesses can future-proof their local SEO efforts in an increasingly AI-driven landscape.
In this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing relevance and which foundational principles still stand. Discover strategies for leveraging AI to enhance content quality, maintain brand authenticity, and meet evolving search engine requirements. Heather also explores the risks of overreliance on AI, insights into user engagement, and how to future-proof your SEO skills in a rapidly changing digital landscape.
In this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO, the challenges and opportunities it presents for content creators, and actionable tips for optimizing content. Rejoice also talks about preserving brand voice in AI-generated summaries, integrating GEO into workflows, and the importance of diversity and inclusion in the age of AI.
Join industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the evolution of AI-driven search features and examining their impact on search visibility and ranking dynamics. Get thought-provoking insights and strategies from the brightest in SEO.
This discussion focuses on SE Ranking's AI Overview research, a feature that offers a rare look into the data-driven trends shaping the SEO landscape. Our guests will discuss how AI tools are changing content optimization and what this means for SEO strategies in the years ahead.
In this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for budget-conscious clients, focus on areas with the highest ROI, and use the most cost-effective SEO tools and techniques. Beth also shares her approach to prioritizing tactics, involving clients, and leveraging local SEO to deliver results.
Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio. Discover how to unlock GA4’s powerful features like 'Explorations' and get practical strategies for managing data privacy as cookies are being phased out.
Want to dive deeper into GA4? Use the exclusive promo code SERANKING to get 20% off of Dana’s advanced courses on analytics:
- Grow Your Agency with Google Analytics Training & Templates
- Practical GA4 Course: a Hands-on Way to Learn Google Analytics 4
A must-listen for agencies and professionals looking to get the most out of their analytics.
Join Barry Adams, award-winning SEO consultant and co-founder of the News & Editorial SEO Summit, as he breaks down the importance of structured data and schema markup for news websites. Learn how to use these tools to enhance site performance and visibility, understand their key benefits, and avoid common pitfalls. Barry also discusses the impact of structured data on Google rankings and its future alongside AI advancements.
In this episode, Mordy Oberstein, Head of SEO Branding at Wix, explores the essentials of brand evolution and the importance of refreshing your digital identity. Learn when your brand needs a refresh, how to keep its core identity, and the steps for a successful update. Mordy also touches on the impact of SEO on rebranding and shares insights into how AI is shaping the future of brand evolution. This discussion is perfect for anyone considering a brand refresh for their business or clients.
Join Darryl Sparey, Co-Founder of Hard Numbers, as he shares his journey into marketing and the creation of his innovative agency. Gain insights into managing a remote team, overcoming challenges, and using essential tools for productivity. Learn about Hard Numbers' services, current challenges, and future plans, including preparations for AI in PR and marketing. Tune in to explore future trends and Darryl's vision for growth.
We’re thrilled to announce that the SEO Agency Rollercoaster is now a separate podcast! Starting today, you can find the show on your favorite platform and hear more in-depth discussions and insights.
Thank you for your continued support, and we can’t wait to go on more wild rides with you!
Join Mitch Duckler, Brand Strategy Consultant and Managing Partner at FullSurge, as he shares his AI-driven strategies for building brands and enhancing market positioning. Discover how to use AI to analyze competitors, market trends, and consumer behavior to create unique value propositions and drive differentiation. Learn about the benefits, challenges, and emerging trends in AI that are shaping the future of branding.
Join Lukasz Zelezny, Director and Co-Owner of SEO.London, as he shares frequently overlooked SEO strategies to enhance your website's performance. Learn about integrating Google Looker Studio with the GSC API, the benefits of splitting websites into multiple properties, leveraging parasite SEO using platforms like Medium and YouTube, and more.
Join Bibi The Link Builder from BibiBuzz as she shares her journey to becoming one of the leading experts in link-building. Discover Bibi’s strategies for doing business, managing a global multi-cultural team, staying competitive in a market saturated by full-service SEO agencies, and leveraging multimedia content and AI. Tune in to learn about future trends in digital marketing and BibiBuzz’s goals.
Join Daniel Wood, SEO Director at GA Agency and experienced international SEO specialist, as he shares advanced technical SEO tips for localizing content and optimizing user experience to drive organic growth. Learn how to tackle the complexities of multilingual SEO and discover why understanding cultural nuances is critical to enhancing your global marketing efforts.
Tune in to another engaging episode of 'The SEO Agency Rollercoaster', this time featuring Darren Jamieson from Engage Web. Join us as we explore how Darren's agency has become a leader in digital marketing by blending SEO and web design. Hear Darren unpack Engage Web's strategies for overcoming challenges and staying ahead of industry trends.
Join Joyann Boyce, inclusive marketing expert, Founder & CEO of IncluedAI, keynote speaker, and data scientist, as she shares strategies for engaging diverse online audiences. Learn how to identify these audiences and adapt inclusive strategies to ensure their effective representation in your brand communications.
Dive into an exciting episode of 'The SEO Agency Rollercoaster' with Luke and Sadie Sherran from UK-based agency Falkon Digital. Discover how they built a top-notch SEO agency by using video and YouTube strategies. Learn how they used this medium to overcome digital marketing challenges and achieve success. Then, apply the insights and tips from these industry innovators to make your mark in the future of SEO and video marketing.
Join Liraz Postan, International SEO Expert and founder of UK-based marketing agency BrainZ Digital, as she shares everything she knows about leveraging competitive analysis to dominate in the SERP. Learn from Liraz how to identify your direct and top competitors to adapt strategies in response to evolving search algorithms. She also reveals her favorite tools and methods for extracting data and discusses how to balance competitive focus with unique value propositions.
Tune in to another thrilling episode of 'The SEO Agency Rollercoaster' featuring our special guest, Chris Raulf from Boulder SEO Marketing. Listen as he shares how his journey from Switzerland to the US spurred the dawn of his successful SEO agency. Explore how Boulder SEO Marketing overcame major hurdles throughout its journey to becoming a distinguished SEO agency, and in such a competitive market, no less. Then get a glimpse into the future of SEO. Drop in on the conversation to get insider advice, industry secrets, and more from the front lines of digital marketing agencies.
Join Jen Cornwell, VP of SEO at Ignite Visibility, as she discusses effective pricing strategies for SEO agencies. She’ll reveal how to set and communicate prices to demonstrate the value of your digital SEO agency. She’ll also cover other related topics like popular and innovative agency pricing models, the importance of transparent pricing for building long-term client relationships, and how to balance competitive pricing with profitability.
Join Chris Simmance of The OMG Center and our expert guest Kevin Gibbons of Re:signal for another dynamic episode of ‘The SEO Agency Rollercoaster’.
This time around, we’re taking you on an in-depth, exciting tour through the world of digital SEO agencies who work with e-commerce businesses. Kevin breaks down the unique challenges involved in his line of work, such as managing client expectations, adapting to rapid market changes, and more.
Tune in to find out how to navigate these complexities while getting a close-up view of agency life.
Join Erin Sparks, SEO expert and digital agency owner, in his thought-provoking discussion with Lily Ray and Barry Schwartz about the future of SEO. Get insights into the year ahead surrounding the new search landscape as our guests address hot-button topics like how AI is reshaping both SEO and Google’s strategies, the blend of traditional and AI-driven SEO, the evolving role of content, and more.
Join Aleyda Solis as she discusses the SEO advancements and trends projected in 2024. She’ll cover the evolution of SEO, with emphasis on hot-button topics like AI and machine learning’s evolving influence, the significance of content, and the future importance of user experience. Explore common SEO mistakes, must-reads for professionals, and effective strategies for navigating the competitive SEO landscape.
Join Chris Simmance of the OMG Center and our expert guest Hannah Carthy of Verkeer for a special episode titled 'The SEO Agency Rollercoaster'. This episode offers an entertaining, information-packed dive into the SEO agency landscape. We explored the highs and lows faced by SEO professionals, from client communication to the impact of Google updates. Get tons of insights on overcoming challenges and a hands-on look into the life of SEO agencies, all sprinkled in with real-life experiences and a dash of humor.
Join Anthony Barone, the Co-Founder & Managing Director of StudioHawk UK, as he describes his journey from SEO outsider to Head of Australia digital SEO agency’s UK headquarters. We’ll discuss the challenges, opportunities, and strategies revolving around starting and running an SEO agency in a competitive market.
Join Olga Zarr, the Founder & CEO of SEOSLY, as she shares her expertise on performing SEO audits for digital businesses and agencies in the wake of Google updates. She’ll talk about why it’s important to understand the effects of updates, the SEO auditing process, and why prioritizing fixes is crucial to enhancing recovery and overall performance.
Adriana Stein, the Founder & CEO at AS Marketing, shares her expertise on how to do keyword research across multiple languages and countries, how to localize content for international SEO and pin down local search intents.
Mordy Oberstein, the Head of SEO Branding at Wix, shares his expertise and thoughts on how AI content affects SEO branding, shedding light on what to focus on to appear as results in Google’s SGE, Bard, and more.
Azeem Ahmad, a Digital Marketing Consultant, talks about how businesses can leverage audio and visual media to level up their content strategies.
Lazarina Stoy, an Organic Marketing Consultant who specializes in SEO, CRO, and Data Science, joins us to discuss data storytelling and how digital businesses can transform numbers into compelling narratives.
Nitin Manchanda of Berlin-based SEO consulting firm Botpresso sits down with us to discuss website localization, hreflang tags, web structures, AI, and best SEO practices for brands going international.
With increasing competition in the digital marketplace, Tory Gray and Sam Torres of the Gray Dot Company share their framework for SEO scaling that can help small businesses optimize their online presence and achieve exponential growth.
With the ongoing economic uncertainty, Chris Simmance, Ulrika Viberg, and Juntae DeLane talk about how digital SEO agencies can effectively manage risks, retain clients, increase profitability, and achieve growth.
With the advent of AI tools like ChatGPT and MidJourney, SEO and digital marketing experts Matt BertramandChristopher Burres shared their insights, tips, and advice on leveraging Machine Learning and AI in SEO.
Sherry Bonelli, Colan Nielsen and Yan Gilbert, experienced SEOs, and GBP Product Experts are sharing their insights on how to make sure your 2023 SEO strategy is relevant and up-to-date.
Crystal Carter, Koray Tuğberk Gübür, Sara Taher, and Andrew Optimisey sat down to figure out which approach to content creation provides better results: keyword density vs Natural Language Processing.
Every digital business wants its content to rank high in search. But we rely on different content creation approaches to get the job done. So, which approach is better? And, do they actually benefit content and search rankings? Find out in this episode of SE Ranking’s DoFollow Podcast!