Content, Briefly: Recent Episodes
Superpath
Content, Briefly is your go-to podcast for insights on how top SaaS content teams operate. Host Jimmy Daly, founder of Super Path, interviews content leaders from preeminent organizations to reveal actionable, no-nonsense advice about strategy, structure, KPIs, meetings, and more to help you advance your content marketing career. Tune in now for functional advice from experienced professionals and join the 10,000-strong Superpath community.
Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.
This episode is sponsored by Wistia.
Most content marketers don't struggle to create great content, they struggle to get more value from it.
That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.
This is Alex’s quarterly update solo episode on all things Superpath.
In our second quarterly State of Superpath, Alex runs through what’s happened in Superpath this quarter, from the new member hub and Change My Mind to a big podcast reset landing in a few weeks. Then he takes questions from Pro members on the future of content marketing, the directory, and how we decide what to build next.
This episode is sponsored by Wistia.
- Follow Alex Hilleary on LinkedIn
Most of what B2B marketers call research wouldn’t clear the lowest bar in academia or industry R&D. Tanaaz Khan, a freelance content strategist who came to marketing from infection biology, makes the case that grabbing two reports and the most agreeable stat is quietly wrecking your credibility, right as AI makes fake data and made-up quotes easy to produce.
She lays out what actually separates research from fact-checking, why the synthesis step matters more than the data you collect, and why being just 10% more rigorous than everyone else compounds into an obvious edge within a year.
This episode is sponsored by beehiiv.
Superpath members get 30% off with SUPERPATH30
- Read Tanaaz’s piece on B2B research
- Follow Tanaaz Khan on LinkedIn
- Follow Rachel Bicha on LinkedIn
- Website: http://tanaazkhan.com/
- Newsletter: https://thecontentloop.beehiiv.com/
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!.
Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, and Jimmy Daly is not sure he wants to spend his. The skills he's been building in Claude Code are doing real work for him at Miro, and they're also the closest thing he has to a portable record of what makes him good at his job.
Jimmy Daly and Eric Doty work through whether sharing those .md files is generosity or giving away the car keys, and what the Lightroom preset market in photography can tell us about where this might land.
This episode is sponsored by beehiiv.
Superpath members get 30% off with SUPERPATH30
- The central post for the discussion: We are worth more than our .md files. Right? Right?!
- Follow Eric Doty on LinkedIn
- Follow Jimmy Daly on LinkedIn
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe.
Alex sits down with Gordon to talk about how link building actually works in the LLM era, why a brand mention on a third-party citing source can matter more than the link itself, and what real user behavior looks like once people start shortlisting in ChatGPT and validating on Google.
- Follow Alex Hilleary on LinkedIn
- Follow Gordon Meagher on LinkedIn
- Learn more about uSERP
If you started a content marketing role today with no baggage about what the job used to be, what would it look like? Alex put that question to Eric and Chloe, and the answers get into shrinking content teams, the SEO-blog-factory baggage a lot of us are still carrying, and what changes when every SME can spin up their own LinkedIn content.
Eric and Chloe also bring in takes from the Superpath community, including a sharp reframe from Ronnie Higgins on what content looks like when you think like a broadcaster.
This episode is sponsored by beehiiv.
Superpath members get 30% off with SUPERPATH30
- Jimmy’s article that was referenced – Expand and Contract: The Reason Why "Job Hopping" Is a Great Career Move
- Follow Eric Doty on LinkedIn
Follow Chloe Thompson on LinkedIn
An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely good.
Eric Doty and Chloe Thompson make the case for being the person on your team who actually cares about quality, and what that argument sounds like when you're pitching budget to a CFO instead of a fellow content nerd
This episode is sponsored by beehiiv.
Superpath members get 30% off with SUPERPATH30
- Chloe’s LinkedIn post on caring about quality
- Eric's newsletter, on the argument against taste
- Follow Eric Doty on LinkedIn
Follow Chloe Thompson on LinkedIn
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.
In this episode, Rachel is joined by Ryan Sargent to talk about his recent post for the Art of Content blog,Content Marketing Isn't Just for Robots.
Ryan's argument: AI writers are now good enough to do most SEO and AEO work, so content marketers should stop trying to out-write the machine and start doing the work only humans can do. He has an analogy for it that he came up with at Costco. Some marketers are reacting by piling caviar on $50 hot dogs nobody wants to buy. Others are eating a thousand mediocre ones and getting their cardiologist rich. Ryan thinks the move is to let the machine make the hot dogs and spend the freed-up time on Michelin star dessert.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- Ryan’s article Content marketing isn’t just for robots on the Art of Content.
- Follow Rachel Bicha on LinkedIn
- Follow Ryan Sargent on LinkedIn
In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer.
Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing sits closer to the money, closer to the team, and closer to the work that gets celebrated internally. Jimmy walks through what surprised him, why product marketers usually earn more, and the lessons content marketers can steal to get more internal pull. Chloe pushes back on where the line between the two roles should sit. Eric has a story about pitching new positioning to a sales team that flat out didn't buy it.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back
- Follow Jimmy Daly on LinkedIn
- Follow Chloe Thompson on LinkedIn
Follow Eric Doty on LinkedIn
In this episode, Eric is joined by Kaleigh Moore to talk about her recent post,Your Employees Are Untapped AI Search Potential.
The company blog sits at the bottom of the LLM trust hierarchy. Third-party mentions sit at the top. Most B2B teams are still pouring budget into the layer LLMs trust least. Kaleigh Moore, a former Forbes journalist who now works full-time on AI search strategy, has a framework for fixing it called the Source Signal Stack. She makes the case that employee subject matter experts on LinkedIn are the most overlooked AEO move available, and that employee advocacy and AEO should be the same program rather than two separate ones. Plus why LinkedIn newsletters might become a real AEO surface.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- The central post for the discussion:Your Employees Are Untapped AI Search Potential
- FollowKaleigh Moore on LinkedIn
- FollowEric Doty on LinkedIn
- Subscribe to Kaleigh's newsletter,Context Window
- Visitkaleighmoore.com
Alex sits down withMilly Tamati, founder ofGeneralist World, to talk about community building. Less about content, more about building community (with a little behind-the-scenes about where we may be headed with Superpath Pro)
Milly lives on a Scottish island with fewer than 200 people and once held the title "Director of Miscellaneous." She built Generalist World on a hunch that magic might happen when generalists got in a room.
Alex sat down with her for an in-person recording in New York for her take on what makes communities work, why switching to lifetime memberships was the scariest call she's made, and what Superpath should be doing differently.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- Generalist World, Milly’s community
- Generalist World podcast
- The weird jobs board
- Follow Milly Tamati on LinkedIn
Follow Alex Hilleary on LinkedIn
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.
Today’s guest is Deedi Brown talking about her recent post, Your Social Media Person Belongs on the Content Team.
Deedi Brown, Head of Content at Bubble, runs a team that includes social media, video, editorial, and product enablement. She also hasn't checked her blog traffic in months. Her argument is simple: social media is a content channel now, not a distribution one. Platforms punish outbound links, audiences don't want to leave, and the old model of chopping a blog post into social captions stopped working a while ago. This conversation gets into what it looks like to actually restructure around that, how to measure when you're not driving everything back to a blog, and why chasing impressions and engagements separately creates perverse incentives for both.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- The central post for the discussion: Your Social Media Person Belongs on the Content Team
- Deedi’s Bookstagram account
- Rachel Karten’s newsletter
- Follow Rachel Bicha on LinkedIn
- Follow Deedi Brown on LinkedIn
This episode is an interview with Jeremy Moser, co-founder of uSERP.
Jeremy Moser talks to 30-plus new companies a month, and he keeps seeing the same thing: teams comparing their best AI search leads against their entire SEO pipeline and making budget decisions based on a comparison that doesn't hold up. About 36% of uSERP's own leads self-report as coming from AI search, and even that number is murky once you factor in all the other touchpoints along the way. This one gets into where that logic breaks down, why cutting SEO to fund GEO tends to backfire when training data refreshes, and where Jeremy thinks content marketers should actually be spending their time right now.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- Jeremy’s LinkedIn post that sparked this discussion
- Follow Jeremy Moser on LinkedIn
Follow Alex Hilleary on LinkedIn
In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.
Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content marketing is right now. Jimmy, Eric, and Chloe riff on Jimmy's recent Superpath post about three shifts that aren't reversing: writing as a less commercially viable skill, a marketing skillset that now includes things marketers were never asked to do, and reputation as your most durable career asset. Chloe has some pushback. Eric has a $200K blog post story.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- The central post for the discussion: 3 Things AI Has Changed About Content Marketing That Aren't Going Back
- Follow Jimmy Daly on LinkedIn
- Follow Chloe Thompson on LinkedIn
- Follow Eric Doty on LinkedIn
This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.
Today’s guest is Ronnie Higgins talking about his recent post, Seeking: B2B content with range.
Most B2B content has one job: inform. Ronnie Higgins thinks that's a waste. He dug up a forgotten BuzzFeed framework where data scientists mapped why people actually share content, then applied it to B2B. The result is a way of thinking about content through human needs like identity, connection, and emotion. You'll also hear how AI can help you spot those needs hiding in your sales calls.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
- The central post for the discussion: Seeking: B2B content with range
- BuzzFeed's "Pound" process for understanding social virality
- The 95-5 rule of marketing audiences
- Doug Shapiro's "Infinite Content" book on Substack
- Jo's post on using AI to understand your audience better
- Ronnie & Rachel (and Brandon's!) conversation about taste
- The Oatmeal's comic on AI & art
- Follow Rachel Bicha on LinkedIn
- Follow Ronnie Higgins on LinkedIn
Useful Links:
Follow Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/
Follow Ronnie on LinkedIn: https://www.linkedin.com/in/ronniehiggins/
Ronnie’s post on job myopia in B2B content: https://theartofcontent.blog/2026/03/03/seeking-b2b-content-with-range/
Buzzfeed’s “Pound” process for understanding social virality: https://www.buzzfeed.com/daozers/introducing-pound-process-for-optimizing-and-understanding-n
On the 95-5 rule of marketing audiences:
https://marketingscience.info/news-and-insights/the-955-rule-is-the-new-6040-rule
Doug Shapiro’s “Infinite Content” book on Substack: https://dougshapiro.substack.com/t/book-infinite-content
Read Jo’s post on using AI to understand your audience better:
https://theartofcontent.blog/2026/03/12/i-stopped-guessing-what-to-write-and-started-eavesdropping-instead/
Read Ronnie & Rachel (and Brandon’s!) conversation about taste:
https://theartofcontent.blog/2026/03/19/a-conversation-about-taste-what-do-we-actually-mean-when-we-talk-about-taste/
The Oatmeal’s comic on AI & art: https://theoatmeal.com/comics/ai_art
In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up.
Katie walks through how her role has evolved from building a personal AI style guide into creating editorial tools for the whole Every team. She shares the details of her writing setup, including a custom Claude Code plugin with a full production pipeline from brainstorming to review, complete with a cast of AI reviewers that pressure-test her drafts from different angles. She also talks about Margo, her OpenClaw-powered personal agent that manages her calendar, triages deadlines, and handles the repetitive "paper cuts" that slow creative work down.
The conversation covers how Every thinks about content strategy as an AI-native media company, why their "movement first" editorial approach starts with what the team is learning rather than what keywords are trending, and how guides built around genuinely original concepts are driving some of their strongest content performance. Katie also shares practical advice for content marketers earlier in their AI journey, starting with one deceptively simple tip: ask the AI to interview you.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
Useful Links:
Follow Eric on LinkedIn:https://www.linkedin.com/in/edoty/
Follow Katie on LinkedIn:https://www.linkedin.com/in/katieparrott/
Katie's website:https://katieparrott.com/
Every:https://every.to/
Working Overtime (Katie's column):https://every.to/working-overtime
I Hired ChatGPT as My Career Coach:https://every.to/working-overtime/i-hired-chatgpt-as-my-career-coach
I Taught Claude Every's Standards. It Taught Me Mine:https://every.to/working-overtime/i-taught-claude-every-s-standards-it-taught-me-mine
How to Build an AI Style Guide:https://every.to/guides/how-to-build-an-ai-style-guide
AI Style Guide:https://every.to/guides/ai-style-guide
OpenClaw:https://openclaw.com
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity?
The conversation kicks off with a LinkedIn post from Ty Magnin about Reddit citations dropping 80% in ChatGPT almost overnight — after months of marketers scrambling to build Reddit strategies.
From there, the trio walks through a greatest hits of shiny objects past: voice search, Clubhouse, Snapchat strategies, Mastodon, and the endless parade of Twitter replacements. They dig into how to respond when your CEO sends a Slack message about the latest trend, why monitoring competitors can be more useful than copying them, and the difference between chasing a tactic and investing in a legitimate channel.
The conversation wraps with three grounding principles: trust the strategy you already have, prioritize owned channels over borrowed ones, and invest in foundational content that outlasts any single tool.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/Follow Ty on LinkedIn: https://www.linkedin.com/in/tylermagnin/Follow Krista on LinkedIn: https://www.linkedin.com/in/kristadoyle5/Ty's post on Reddit and AEO: https://www.linkedin.com/posts/tylermagnin_reddit-isnt-as-important-for-aeo-as-everyone-activity-7440049395347357696-T-rB
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead.
This episode is a companion to Brad's LinkedIn article, "Why Most Reporting Is a Waste of Time" — we'd recommend reading that first for the full framework before diving in.
Brad makes the case that marketers have been stuck in a loop of tracking aggregate metrics that fluctuate constantly but rarely lead to better decisions. He introduces a cohort-based analysis approach that borrows from how paid marketers already think — grouping content by publish date and measuring against realistic time-to-results benchmarks rather than obsessing over yesterday's keyword rankings.
The conversation also dives into the declining traffic reality most content teams are facing, why competitive benchmarking often does more harm than good, and Brad's skepticism around LLM optimization as a standalone tactic. Plus, Alex puts Brad on the spot with a live Superpath strategy exercise — walking through how Brad would set up goals, choose topics, and measure success for a content marketing community starting from scratch.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
Useful Links:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Follow Brad on LinkedIn: https://www.linkedin.com/in/bsmarketer/Read Brad's article: https://www.linkedin.com/pulse/why-most-reporting-waste-time-how-fix-cohort-based-analysis-smith-ipbyc/uSERP: https://userp.io
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from?
Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal sources they rely on most, from lurking obsessively on company Slack channels to mining sales calls, customer success conversations, support tickets, and product usage data. They dig into why talking to customers (or at least listening to their calls) teaches you more than months of ICP research, and how tools like Fathom and Gong are making it easier to do meta-analysis across transcripts at scale.
The conversation also covers external idea sources — private communities, industry publications, and strategic LinkedIn feed curation — before shifting to their personal ideation processes. Chloe shares how she balances keyword lists with a running idea bank, while Eric reveals a clever Slack automation hack that builds internal visibility for the content calendar and invites ideas from across the company. It's a practical, honest look at how to fill your content calendar with ideas that actually resonate.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
Useful Links:
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from the community.
Alex recaps his first three months since acquiring SuperPath from Jimmy Daly, walking through the numbers, the launch of curated one-on-one matching, member-led Spaces, and LinkedIn challenges that are already landing members new opportunities.
The episode also features an AMA with questions from Pro members, covering everything from why Alex chose a community product over software, how he's thinking about churn and early retention, his community philosophy around respecting members' time, and what's surprised him most about the Superpath community so far.
This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.
Useful Links:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/Read Alex's intro post: https://www.superpath.co/blog/its-great-to-meet-youStart your free 30-day trial: https://superpath.io
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory.
They dig into Rachel's provocative first post, "I think we lost the plot about blogging," and explore how blogs went from spaces for genuine connection and ideas to SEO-driven content machines. Rachel breaks down how the skyscraper era, the gamification of metrics, and now AI have eroded the implicit trust between writer and reader — and why the problem was never really about length.
The conversation also covers why Rachel chose a blog over a newsletter, what it means to step outside the pressure to monetize everything, and whether the original spirit of blogging can make a comeback. It's a thoughtful look at what we lost, what we're craving, and how content marketers can bring meaning back to the work.
Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.
Useful Links:
Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/ Rachel on LinkedIn: https://www.linkedin.com/in/rachel-bicha-44080/The Art of Content: https://theartofcontent.blog/Rachel's post: https://theartofcontent.blog/2026/01/16/i-think-we-lost-the-plot-about-blogging/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine shift in how companies think about content — or just a cost-cutting move dressed up with a more romantic title.
Chloe brings a fresh perspective as someone who recently navigated the job market and saw these postings firsthand. They discuss how storytelling roles blur the lines between content marketing, comms, and PR, why traditional journalists are struggling to land these jobs despite having the skills, and what Matilda Sheeran calls the "processes and politics" keeping the best stories locked away inside companies. The conversation also explores how content marketing careers may be forking into two paths — the editorial-minded storyteller and the AI-powered content engineer — and what that means for anyone building a career in the space right now.
Useful Links:
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/ Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/WSJ article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e?st=pbbhxJ&reflink=desktopwebshare_permalink Matilda Sheeran's post on The Art of Content: https://theartofcontent.blog/2026/02/10/storytelling-is-crushing-the-content-leader/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search.
They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, and why strategies must stay iterative as models constantly change.
Caelean shares the core metrics that matter — visibility and citation rate — plus why self-reported attribution is essential in a zero-click world. They also explore how AI is compressing the funnel and shifting content marketers toward strategy, editing, and orchestration over manual production.
Bottom line: SEO fundamentals still work — but content must be clearer, fresher, and built for AI.
Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.
Useful Links:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/
Follow Caelean on LinkedIn: https://www.linkedin.com/in/caelean
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing.
They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gather structured feedback from different perspectives (freelancer, in-house, exec, skeptic, skimmer).
The goal: catch gaps earlier, strengthen arguments, and make human editing more strategic.
They also reflect on the bigger challenge of adopting AI while doing the actual job — and how to use it as a sparring partner without losing your editorial judgment.
Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists.
They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the old model of content marketing. Instead of large teams and freelance blog writers, startups are increasingly relying on highly specific experts: LinkedIn ghostwriters, Reddit strategists, AI workflow builders, demo video editors, and more.
The conversation unpacks why generalist marketers are stretched thinner than ever, how experimentation now drivesfreelance hiring, and why specialization can be a major advantage in a fast‑changing landscape.
An optimistic, practical discussion for freelancers and in‑house marketers navigating the next era of content work.
Superpath members: Get your free AI Visibility Report from Gauge and unlock 50% off your first three months.
Useful Links:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust.
They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the tension between quality, quantity, and checkbox marketing.
The episode also examines modern content consumption realities — skimming, algorithms, repurposing, AI summaries, and LLM discovery — and asks a provocative question: should content be created with the assumption that no one will read it?
A thoughtful, nuanced discussion for marketers navigating scale, perception, and the evolving role of content in 2026.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
Useful Links:
Follow Jimmy on LinkedIn:https://www.linkedin.com/in/jimmydaly/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact.
They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy.
The conversation then turns to practical ways to increase visibility, including building internal advocates, reporting with narrative and nuance, and clearly connecting content work to business outcomes.
A focused, validating episode for content marketers navigating recognition, visibility, and value.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
Useful Links:
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.
They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.
The conversation then turns to 2026 predictions, including whether there will be backlash to AI‑generated content, the rise of experiments with offline and retro formats, the evolution of SEO into AEO, and why the next year will be less about AI experimentation and more about execution, playbooks, and operational maturity.
They also explore what’s next for video, content operations, personal brand building in B2B, founder‑led thought leadership, and how content teams may adapt as AI becomes embedded in everyday workflows.
A thoughtful wrap to the year, this episode offers a clear‑eyed look at what to leave behind in 2025 — and where to focus in 2026.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.
They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an AI-driven world. The conversation covers AI experimentation, workflow design, and tool adoption, along with the realities of fatigue, forced usage, and learning curves.
With real-world examples from in-house teams and solo marketers, this episode offers a practical, grounded look at how content marketers can adapt, stay effective, and build durable skills without losing what makes their work human.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Superpath's Blog Post on The 7 Skills That Help Content Marketers Thrive at Work:
https://www.superpath.co/blog/the-7-skills-that-help-content-marketers-thrive-at-work
The 8th Skill: https://www.superpath.co/blog/ai-in-2026
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers.
They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills, storytelling, and authenticity can set you apart in a tough job market. Plus, they talk challenges with automated job application screening software — why keyword matching and resume formatting matter, and how hiring managers sometimes bypass these filters to find the right candidates.
Tune in for a candid conversation about owning your career journey — with actionable tips for content pros looking to grow, pivot, or land their next role.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.
They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term strategy with agile execution.
Tune in for a practical conversation on thriving in the new era of organic marketing — with plenty of real-world examples and actionable tips to help you plan for 2026 and beyond.
This episode is sponsored by Ahrefs. Sign up for Ahrefs Webmaster Tools for free to improve your site’s SEO performance and grow traffic from search.
Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Nate on LinkedIn: https://www.linkedin.com/in/nateturner1/
TenSpeed: https://www.tenspeed.io/
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.
They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience aligns with Superpath’s mission.
Tune in for an honest conversation about the acquisition process, the challenges and opportunities ahead, and the exciting plans Alex has for Superpath’s future — including enhancing pro member programs, expanding in-person events, and amplifying community voices like Eric, Chloe, and Kisha.
Whether you’re a longtime member or new to the community, this episode offers a heartfelt look at the past, present, and next chapter of Superpath — all while celebrating the people who make the community thrive. Don’t miss it!
Useful Links:
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-hilleary/
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Alex About His New Role as CEO on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7397316302060658688/
Superpath's Next Chapter: https://www.superpath.co/blog/superpaths-next-chapter
Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:
- How Jess markets, upsells and cross-sells a product with a ton of features
- Why she's chosen to invest heavily in audio and video content
- Her process for getting to know the customer
- Why daily standups are the key to good team communication
- How she achieved a 12x "content repurposing multiplier"
Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/
This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/
👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/
👉 You can learn more about Lasso here: https://www.lasso.io/
On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:
- Workweek's talent-first approach to B2B content
- Why empowering your writers and creators is so important
- How to repurpose content for maximum impact
- How to run virtual events that people will love
Ben runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/
This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/
👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/
👉 You can learn more about Workweek here: https://workweek.com/
On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:
- How Kyle scaled content as a marketing team of one
- Addressing thousands of use cases with limited resources
- How to choose topics when there are infinite choices
This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/
👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/
👉 You can learn more about MessageDesk here: https://www.messagedesk.com/
This episode is brought to you by The Juice.
As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.
And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.
The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.
Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.
If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.
Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!
On episode #17, Jimmy speaks with Lane Jones from Zapier. They discuss:
- How Lane calculated a 454% content ROI for Zapier
- How she grew the team from four to 20 people
- How (and why) Zapier publishes 85 articles each month
- How A.I. is speeding up the team's editing workflow
👉 You can follow Lane Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/
👉 You can learn more about Zapier here: https://zapier.com/
On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:
- Where content and brand overlap
- Building a content strategy around a product
- Why small teams and good vendors thrive together
👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/
👉 You can learn more about Voiceflow here: https://www.voiceflow.com/
On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:
- Why Arrows doesn't have or want a content calendar
- The importance of platform-native content
- Why Arrows puts an "unsubscribe" link at the top of every newsletter
👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/
👉 You can learn more about Arrows here: https://arrows.to/
On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:
- Enterprise content strategy and org chart
- The huge importance of content ops
- Advocating for resources, people and tools
👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/
👉 You can learn more about Meta here: https://about.meta.com/
On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:
- How George started and grew Minuttia
- The "content recession"
- How Minuttia has protected itself from A.I.
👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/
👉 You can learn more about Minuttia here: https://minuttia.com/
On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.
Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers. His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that.
Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and future of generative AI in the space, time spent invested in content creation, and Ramli also shares some of his favorite tools he uses day to day.
His show & newsletter, Marketing Powerups: https://marketingpowerups.com/
Check out Ramli’s website: https://ramlijohn.com/
Connect with Ramli on Linkedin: https://www.linkedin.com/in/ramlijohn/
This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com