Dear FoundHer...: Recent Episodes
Lindsay Pinchuk
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
“It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katie’s passion to solve everyday body concerns like chafing and sweat led her to make products that have truly resonated with a wide audience.
In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parents’ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.
As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things don’t happen overnight? Katie’s story reminds us that persistence and finding the right audience are key.
Quotes
- “I knew this was something people needed. I knew this product was going to do well, but no one else really did. I had to stick to my guns and follow my gut, even when people, including family members, were saying, ‘I don’t really see this as something people need.’” (11:17 | Katie Sturino)
- “It’s cute to come in and bring a new brand, and that’s great—finding newness and all. But the reality is you’re competing with billion-dollar corporations, out of your parents’ garage, you know?” (15:28 | Katie Sturino)
- “Our brand loyalists understand that we truly care, that we’re real people behind the brand, and that we listen to customer feedback.” (21:14 | Katie Sturino)
- “It’s hard to engage in some of those really straightforward ways of marketing because I’m not going to win against a big brand like that. So we have to get creative.” (27:25 | Katie Sturino)
- “Don’t quit your day job until you have proof of concept. I think oftentimes people think they’ve got to blow up their life, sit at their computer alone, and be like, ‘Logo: step one.’ Launching without a really differentiated point of view in today’s market is undoable.” (40:30 | Katie Sturino)
Connect with Katie Sturino:
https://www.tiktok.com/@katiesturino?lang=en
http://www.instagram.com/katiesturino
http://www.instagram.com/megababe
https://lindsaypinchuk.myflodesk.com/foundherfridays
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career I’ve found it can be confusing for a lot of people,” shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylist—working with clients like Rachel Zoe—to creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.
Sarah opens up about the valuable lessons she’s learned on flexibility, authenticity, and building a strong community—particularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.
Quotes
- “I really wanted to give people a story and a journey that they could understand and simplify hair care, because what I’ve found throughout my career is that it can be a little confusing to a lot of people.” (23:48 | Sarah Potempa)
- “I would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.” (34:05 | Sarah Potempa)
- “You also have to educate yourself and learn… It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we weren’t… I just learned that, ‘You know what, I have to deal with it.’ I have to learn every element of this business. I have to know who’s replying and how to the customers.” (47:26 | Sarah Potempa)
- “While you’re live streaming, show the real you. And that’s okay because that’s something I struggled with. Don’t be afraid to be yourself and show that.” (53:59 | Sarah Potempa)
- “Enjoy the moment and appreciate the struggles, the hard times.” (56:19 | Sarah Potempa)
Connect with Sarah Potempa:
https://www.instagram.com/sarahpotempa/
https://www.tiktok.com/@thebeachwaver
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I am like a cheerleader in human form,” says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsay’s mentorship program, “Marketing Made Simple for Small Business.”
Leslie’s story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audience—moms of teenage girls—was often about silencing her “inner teen” voice and focusing on building meaningful partnerships.
Being adaptable has been essential to Leslie’s success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when it’s tough, play in success? Leslie’s story shows how staying open to experimentation can make all the difference.
Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, don’t wait for perfection, and, most importantly, enjoy the process.
Quotes
- “My strategy has been a bit of spaghetti on the wall—what works? You won’t know what works until you try. And so I tried.” (09:23 | Leslie Randolph)
- “It is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, ‘Oh, that’s never going to happen,’ or ‘Oh, they’re not going to pick me? You have to believe in yourself, and you have to be willing to see what’s possible, even when you’re scared, even when you doubt.” (31:58 | Leslie Randolph)
- “I think when you’re doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.” (40:11 | Leslie Randolph)
- “Believe in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think that’s a big one right now—enjoying the process because it’s a journey. It’s not an overnight, three-step process. It is a journey. Have fun while you’re doing it.” (44:14 | Leslie Randolph)
Connect with Leslie Randolph:
Follow Leslie on IG: @the_coach_chronicles
Listen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.
Takeaways
- In-person connections are irreplaceable, even in a digital age.
- Events can drive community engagement and business growth.
- Feedback from attendees is crucial for improving events.
- Simple, no-frills events can be highly effective---your events don't have to be grandiose to work.
- The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events.
- Hosting events can transform your business model and your bottom line.
Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.
Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perla’s direction during her time as creative director.
In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and she’s dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve women’s lives by combining style and comfort.
Julia Haart’s resilience and the influence she’s had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life that’s truly your own.
Quotes
- “I’m an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. I’m not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.” (05:13 | Julia Haart)
- “Something that most women have tremendous difficulty with is acknowledging they’re not happy and giving themselves permission to choose a different life.” (14:18 | Julia Haart)
- “People always ask me, ‘Oh my God, how do you walk in those high heels?’ My answer has always been, ‘One step at a time.’ And that is really an answer for how to build a business—one step at a time.” (26:25 | Julia Haart)
- “I built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable… I changed the way people market. So, it’s always about not just looking at what is but finding the spaces in between and identifying what isn’t. That’s how you build a business.” (33:37 | Julia Haart)
- “We have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.” (39:26 | Julia Haart)
Connect with Julia Haart:
https://www.instagram.com/juliahaart/
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.
Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their business’s value during negotiations? The Whisper Way provides the tools and strategies to achieve this.
The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.
As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer… for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.
Quotes
- “Overall, my exit was great—the acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and that’s what I hope we can provide for other female founders. People can tell you, ‘Slow down. It’s okay. It’s going to get done.’ If I had slowed down a bit, it would have turned out even better.” (17:45 | Carrie Kerpen)
- “The thing I wish most female founders knew is that the more money you’re able to figure out how to pull out, the more you’ll be worth at exit.” (20:56 | Carrie Kerpen)
- “It’s really mission-based, and I want this business to make a lot of money because I want to show women what can be done.” (42:39 | Carrie Kerpen)
- “Ideas are great, but executing on that idea is really important, and there’s no better demonstration of execution than a strong focus on generating revenue.” (49:01 | Carrie Kerpen)
Connect with Carrie Kerpen:
http://www.instagram.com/carriekerpen
Report on female founded exits: closetheexitgap.com
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.
Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brand’s growth? For Crystal, it’s been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.
Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.
Quotes
- “What I observed working in my dad’s restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.” (06:49 | Crystal Ung)
- “I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impact—bringing people together through food. Being inclusive is a core element of our brand.” (07:24 | Crystal Ung)
- “When we think about our mission, it’s very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that we’re redefining what eating well tastes like for a new generation.” (09:42 | Crystal Ung)
- “As a small brand, you’re often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.” (31:10 | Crystal Ung)
- “I think it’s really important to carve out time for yourself. Even if it’s literally just five minutes, you need a moment to take a step back because there’s going to be so much going on. Your mind will be split in a million ways, and you’ll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.” (39:40 | Crystal Ung)
Connect with Crystal Ung:
https://thebowlcut.com/
https://www.instagram.com/getbowlcut/
RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/events
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been central to Dormify’s success.
Amanda’s entrepreneurial journey began in her own college dorm, where she identified a gap in the market for stylish, functional decor. This insight sparked the creation of Dormify, a thriving business now partnered with nearly 900 colleges and universities and supported by a vibrant community of over 1,000 student ambassadors. But what really drives Dormify’s growth? Amanda emphasizes the critical need to understand and connect with Generation Z, the company’s primary customers.
Reflecting on Dormify’s early days, Amanda recounts how they built their brand from the ground up, starting with a WordPress blog that engaged college students and their families. This focus on content and community laid the foundation for their success and allowed them to seamlessly transition to emerging social media platforms like Instagram, Pinterest, and TikTok. A pivotal moment came when they embraced a TikTok strategy, inspired by advice from Gary Vaynerchuk, leading to a significant boost in their following and engagement.
Amanda shares practical advice for aspiring female founders, emphasizing the power of networking, finding the right strategic advisors, and staying in tune with your customers.
Quotes
- “As our customers and their content consumption habits changed and evolved, we followed suit. We were very much the type of brand that jumped on every social platform as soon as we learned about it. We had to just experiment and gain traction.” (12:56 | Amanda Zuckerman)
- “If you have something you want to talk about and content you want to put out there, just start doing it, no matter what is holding you back.” (16:59 | Amanda Zuckerman)
- “Community is really important to the brand. As I mentioned, we position ourselves as a big sister to all of those college students. That means going above and beyond, with customer service at a really high level… I often refer to our customer service team—or rather, our customer experience team—as therapists in a way.” (39:02 | Amanda Zuckerman)
- “Staying close to our customer is probably the number one thing that differentiates us from any of the competitors in our space. No other competitor understands the customer like we do, and that’s because we’ve made it a priority.” (41:11 | Amanda Zuckerman)
Connect with Amanda Zuckerman:
https://www.dormify.com/
http://www.instagram.com/dormify
Connect with your target customer! Grab Lindsay's free checklist: https://lindsaypinchuk.myflodesk.com/g35aa3xnrm
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone.
In these forty-five minutes, Lindsay Pinchuk shares her insights on how to monetize your community. She discusses various strategies, including selling products, offering coaching and consulting services, hosting workshops and events, creating content partnerships, using affiliate links, offering memberships with exclusive content, and selling merchandise. Lindsay emphasizes the importance of building trust and engagement with your community before asking for sales, and she shares her own experiences with monetizing her community at Bump Club and Beyond. She also highlights the need for trial and error, knowing when to pivot, and the value of partnerships in monetization efforts.
Takeaways
- Building trust and engagement with your community is crucial before asking for sales.
- Trial and error is necessary to find the right monetization strategies for your community.
- Partnerships can play a significant role in monetizing your community.
- You don't need millions of followers to make money from your community.
Sound Bites
- "Building trust and engagement with your community is crucial before asking for sales."
- "Trial and error is necessary to find the right monetization strategies for your community."
- "Partnerships can play a significant role in monetizing your community."
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
Hosted on Acast. See acast.com/privacy for more information.
“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry. Palak shares her journey from leaving a stable corporate job to pursuing her passion for cooking, which led her to culinary school and eventually the Food Network. There, she competed on Chopped and emerged victorious, beat Bobby Flay, and became a finalist on Food Network Star Season 14.
Palak’s story highlights the impact of following your passion and the opportunities that arise from taking bold risks. She recounts key moments in her career, from her initial reluctance to compete on Chopped to how winning the show opened numerous doors. Despite setbacks like the pandemic disrupting her plans to open a restaurant in New York City’s Hudson Yards, Palak continues to grow and adapt.
Beyond her TV success, Palak is also an accomplished author. Her cookbook, “Food is Love: Plant-Based Indian-Inspired Recipes to Feel Joy and Connection,” reflects her deep connection to food and her cultural heritage. She emphasizes the importance of authenticity, staying true to one’s values, and building a personal brand that aligns with one’s beliefs.
This episode of Dear FoundHer… explores the challenges and rewards of being a public figure in the culinary world, the importance of community, and the impact of meaningful partnerships. Palak’s journey is a reminder that it’s never too late to pursue your dreams and that the experiences and setbacks along the way add depth to your story.
Quotes
- “Food is Love” represents the culmination of my entire relationship with food. When I began writing this book two years ago, I started to dig deep into what I wanted to bring to the cookbook. It is an extension of me and reflects the idea that food is one of the ultimate connectors in our lives—it’s been that way since the dawn of time. Food is a beautiful way to get to know someone and express how you feel.” (12:55 | Palak Patel)
- “Whenever I’m looking at partnerships or long-term engagements with brands, it’s definitely about alignment. It’s similar to selling a service: does this match my value system? Does the brand align with the things that are important to me? And do we have similar goals?” (16:39 | Palak Patel)
- “Staying true to what you stand for and knowing what aligns with your guardrails and what falls outside of them is really important.” (19:30 | Palak Patel)
Connect with Palak Patel:
https://www.chefpalakpatel.com/
https://www.instagram.com/chefpalak/
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community."
You've heard Lindsay say it time and time again, "Your community is your brand’s greatest asset and you build it through your greatest marketing tool: Your content."
On today's episode you're going to hear Lindsay talk about the power of community for your brand and why investing in your community is a necessity. She also shares three SIMPLE strategies for growing you community without a marketing budget.
This powerful episode will have you thinking about your own community in ways you never could have imagined. Next Thursday we'll continue the conversation as Lindsay shares how your community can impact your bottom line and the top tips for making a strategic impact.
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Do you need ideas for partnerships (as Lindsay discusses in this episode?) Grab her free guide: 30 Ideas for Simple Partnerships to Grow Your Business.
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay https://www.instagram.com/lindsaypinchuk and Dear FoundHer... http://www.instagram.com/dearfoundher on Instagram.
Hosted on Acast. See acast.com/privacy for more information.
“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.
Jamie highlights the significant gender disparity in sports media, where only 15% of coverage focuses on women, and even less on women from diverse backgrounds or those with disabilities. This inspired her to create Flame Bearers, which shares these athletes’ stories through podcasts, videos, and live events. The athletes become ambassadors for Flame Bearers, helping to grow the platform organically.
The episode covers the challenges and triumphs of building a business from scratch, including the importance of a supportive network and the pivotal moment when Jamie realized Flame Bearers could be more than a passion project. She talks about the role of grants and sponsorships in funding her venture and the shift toward a sponsorship model for sustainability.
Jamie’s story demonstrates the power of community and storytelling in driving social change. Tune in to this episode of Dear FoundHer… to hear more about Jamie Mittelman’s innovative media approach through Flame Bearers, her commitment to elevating female athletes, and her mission to spotlight the stories of women Olympians and Paralympians.
Quotes
- “Women athletes have not historically had a community. They have been pitted against each other. Historically, women in general have viewed each other as competition and not as a whole rising together. I wanted to do it differently.” (22:31 | Jamie Mittelman)
- “Some of the best ideas I’ve had have not been mine; they’ve come from our community. I think I’ve been open enough to hear them and been responsive to them. Where a lot of founders go wrong is they ignore the comments of their community.” (36:28 | Jamie Mittelman)
- “I want people to think of Flame Bearers anytime they think of the best female athletes in the world. I want it to be the community, the hub of the best athletes in the world, where they feel like their stories are told in their own words.” (38:08 | Jamie Mittelman)
Connect with Jamie Mittelman:
http://www.instagram.com/jamiemittelman
http://www.instagram.com/flamebearers
Get on the Dear FoundHer... email list for more: https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab some time with Lindsay to build and grow your business. Set up a 1:1 Accelerator Call today: https://calendly.com/lindsaypinchuk/1-1-marketing-strategy-session-with-lindsay-pinchuk
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means. You’ll also hear her talk about how she built one of the largest parenting empires from scratch simply by showing up and sharing. By connecting with her community in a way that they grew to trust her and want more from her—thus driving the ability to monetize her community in the most incredible way possible.
This is a story of a FoundHer who seized the moment and took her psychology practice to the next level, and in turn has helped MILLIONS of parents across the country and around the world.
Part of the reason host, Lindsay Pinchuk, wanted to share this episode is because you’re going to hear her talk in the coming weeks a lot about community—not your business community, but your brand community. And how you can turn your audience into a community, which is essentially your number one asset for your business. This is exactly what Dr. Becky Kennedy did in building her business: Good Inside.
Take a listen to today’s episode and then TUNE IN on Thursday when Lindsay shares more about the importance of your brand community and how you can monetize it as you can count on me to break down simple marketing practices to build your brand, business and bottom line.
STAY UP TO DATE AND IN THE KNOW, make sure you sign up for the Dear FoundHer... newsletter as we have a ton of new opportunities coming your way.
Connect with Dr. Becky Kennedy.
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating.
From humble beginnings with a Vitamix in a small kitchen, they created dairy-free, no refined sugar, and organic beverages. Despite lacking a food and beverage background, their passion for clean living led them to craft products free from additives and preservatives, setting Pop & Bottle apart in the market.
Strategic marketing, eye-catching packaging, and partnerships with local tech and food delivery services helped them gain traction. Securing a spot in Whole Foods was a pivotal moment, validating their efforts and allowing them to scale.
Jash emphasizes the importance of community support, trusting one’s intuition, and being resourceful. She shares their future goals for Pop & Bottle, including expanding their product line and becoming a household name in the organic beverage market.
This episode of Dear FoundHer… explores how two friends turned their passion into a successful business, navigating the food and beverage industry with resilience and innovation.
Quotes
- “We wanted to be organic certified. That was really important to us because we believe in our coffee and tea being organic. So we had to go through organic regulation, get certified, and do all of that. But again, what did that teach us? It taught us everything about supply chain and sourcing, and we’ve carried that knowledge forward as we’ve built the brand.” (17:30 | Jash Mehta)
- “We sold ourselves and our story as much as we sold the product.” (27:45 | Jash Mehta)
- “Don’t let this be a lonely journey. Find community. And don’t let anybody tell you or define the rules of your company or your business. Finding that inner voice as you balance out all of those outer voices is really, really important.” (43:39 | Jash Mehta)
Connect with Jash Mehta:
Instagram: http://www.instagram.com/popandbottle
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
http://www.instagram.com/lindsaypinchuk
http://www.instagram.com/dearfoundher
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson. Amy’s business was founded in 2017 to create an inclusive community space for women. Despite rapid growth and raising $30 million in venture capital, the COVID-19 pandemic forced Amy to shut down coworking spaces and pivot the business model. She openly shares the emotional and financial toll of layoffs in the business, amid very public and complex legal battles that involved Amy’s husband and Amazon.
Through perseverance, Amy reimagined The Riveter to focus on digital events, newsletters, and mentorship programs to find impact through reinvention. Amy’s conversation with Lindsay highlights the impact of community and staying true to one’s mission, even in the face of extreme adversity.
Quotes
- “When I was going through hell, I found a community in my own hell. What I mean by that is, just like when The Riveter was scaling, I built a community around other women raising money who were in similar situations. When everything went to hell, I found people who were in the same spot, I made friendships, sought advice, and found someone to talk to.” (25:16 | Amy Nelson)
- “I decided to do what I was good at, which is help women through pivots, and just share with them every single piece of knowledge I have gathered along the way. Because not only have I lived the pivot, but I have studied everything about how we do this, and how we build an audience, and how we share our story. And I have built an incredible network of incredible women.” (27:32 | Amy Nelson)
- “I am a collector of people and I am constantly seeking out people to talk to. When I want to understand something, I go to the experts. And I do that in all areas of my life.” (30:20 | Amy Nelson)
- “Do not be afraid of failing, embrace it. Because if you aren’t failing, you’re just not thinking big enough. Failure is okay. Go pick up the pieces and keep going. It would be quite a boring life if you never failed at anything.” (36:48 | Amy Nelson)
Connect with Amy Nelson:
http://www.instagram.com/amy_k_nelson
http://www.instagram.com/theriveterco
Grab Lindsay's Partnership Blueprint for Small Business: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
https://form.jotform.com/230008245758152
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“We didn’t care about cleaning products. We didn’t set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison’s aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap but to transform lives through Branch Basics.
In this episode, they join Lindsay Pinchuk to discuss their journey from near closure to a $40 million revenue DTC business, driven by a mission to educate and empower people to live healthier lives. They share their experiences with harmful chemicals, which led them to create toxin-free, sustainable products and prioritize transparency and quality.
Despite major setbacks, their commitment to their mission and community support fueled their success.
Allison, Kelly, and Marilee’s story is a testament to the impact of living authentically and creating products that truly make a difference in people’s lives.
Quotes
- “Our products have always been a vehicle for educating and creating a community, which is why we’ve sold direct to consumer for several years. We really want to have that community relationship.” (10:01 | Allison Evans)
- “Human health is our number one goal. We put human health above everything, but efficacy is right behind it.” (32:28 | Allison Evans)
- “Know your strengths. Know that when your pie is bigger, your piece is smaller, but you’d rather have a smaller piece of a bigger pie. People who hold on too tightly to their equity and pride, refusing to admit when they need help, are making one of the biggest mistakes.” (38:55 | Allison Evans)
- “Test and learn. Just start doing whatever your idea is. Start on a small scale with a minimum viable product. Don’t worry about proving scalability before you even prove the concept. Get as much feedback as you can in those early days and don’t hold yourself back, either from perfection or from thinking, ‘How am I going to scale this and reach everyone?’” (45:42 | Kelly Love)
Connect with Allison Evans and Kelly Love:
https://www.instagram.com/branchbasics/
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.
Pam and Jenn delve into the operational aspects of their business, sharing practical steps like forming an LLC and hiring a publicist, and emphasize the importance of authenticity and relatability in their content. They touch on challenges like time management, given Jenn’s role as a Peloton instructor, and highlight their strategy of Sunday planning sessions to stay organized.
Monetization through brand deals and genuine product recommendations has been key to their success, building trust and a loyal following. Pam and Jenn’s journey underscores the value of starting small, staying true to oneself, and not being deterred by negative feedback.
This episode of Dear FoundHer… celebrates Pam and Jenn’s achievements and their balanced approach to their side hustle, offering listeners inspiration and practical advice for starting their own ventures.
Quotes
- “That’s how I really do live my life—in the moment, positive. We all have so much to be thankful for. And we are really just blessed. I really do feel that. And we want people to tune in and feel that from us.” (17:19 | Pam Sunshine & Jenn Sherman)
- “I’m a researcher. I’m also very type A. A little, maybe, controlled to control freak, but I prefer to be referred to as a leader. I don't know how to do everything, but what I know how to do, I do well.” (19:14 | Pam Sunshine)
- “Take baby steps and you’ll figure it out. Don’t let starting a business overwhelm you. Go with your gut. If you feel strongly about something, try it. Get comfortable being uncomfortable.” (21:37 | Jenn Sherman & Pam Sunshine)
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Connect with Lindsay Pinchuk and Dear FoundHer.
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careers—Jenn as a Peloton instructor and Pam as a personal assistant—and the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer… as they share their journey to TikTok stardom and the lessons they’ve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Quotes
- “We’re going to talk about what it feels like to be in our mid-fifties, trying to live our best life. We love fashion. We love beauty. We love food. We’re moms… I know this word is obviously overused. We are authentic. Like a hundred percent is what you get.” (10:51 | Jenn Sherman & Pam Sunshine)
- “I needed an outlet for things that made me happy. And one of the things that always made me happy is friendships, socialization, and 38 years of being best friends with someone we met before kids, before husbands, when it was just us. And we just go back to that.” (12:17 | Pam Sunshine)
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner.
If you have ANY social media insecurities this is an episode for you...and if you don't, but you own a business, this is also an episode for you as every business owner should be using this free tool to market their business and build awareness.
Grab my Reels Cheat Sheet + Social Media Challenge. CLICK HERE
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta. In this episode, she shares her inspiring transformation from Emmy-nominated journalist to the creator of the podcast “We Gotta Talk.” Sonni’s shift from a 15-year news career to content creator was fueled by her desire to balance career and family life and her passion for facilitating meaningful conversations.
Sonni’s platform includes diverse topics, from news to wellness. She offers insights into her content strategy and potential revenue streams for digital creators, and advises listeners to leverage analytics and audience feedback. Sonni shares her approach to approaching tough topics and maintaining balanced perspectives.
Listeners considering creating a digital brand will find a wealth of knowledge from Sonni, who has successfully navigated this path. This episode offers both inspiration and tactical tips, providing valuable guidance for anyone looking to make their mark in the digital space.
Quotes
- “I hate when people are like, ‘Oh, everything is so perfect.’ No, there was no balance. There’s still no balance. But the balance that currently is in my life is the imbalance that I choose, thankfully. So that's how I knew. It was just a gut feeling... Something clicks and you say, ‘I’m not supposed to be here anymore.’” (12:14 | Sonni Abatta)
- “It was really hard for me to remove that part of my world, like an official working person, reporter or anchor. I really chased the dream for a long time and I loved it, but I felt deeply that it was time to be done. And I just did it. I always say, ‘I acknowledge that there’s a level of privilege in being able to do this.’” (13:19 | Sonni Abatta)
- “Don’t waste time on imposter syndrome. You’re doing it for a reason, whether you’re creating a product or you’re creating something that’s not physical. Believe in it. I mean, if you don’t believe in it, I’m not going to believe in it.” (38:54 | Sonni Abatta)
Connect with Sonni Abatta:
http://www.instagram.com/sonniabatta
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, collecting customer information, boosting SEO, and enhancing customer service. She offers three options for creating a website: using a program like Squarespace, creating a landing page using leadpages.com, or hiring someone to help. Lindsay emphasizes the importance of having a website to establish credibility and expand your reach in the digital business world.
Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.”
In this episode, Alexis Russell shares her journey from a challenging start in the foster care system to becoming the founder of Alexis Russell Jewelry. Her story is one of resilience, creativity, and authenticity, transforming personal adversity into a celebrated brand known for its unique rough diamond and gemstone designs.
Alexis discusses the importance of staying true to her values, the significance of her materials, and how they mirror her life’s journey—imperfect yet beautiful. She emphasizes the role of customer connection and employee well-being in her business, highlighting her commitment to creating meaningful, resonant jewelry.
This episode is a testament of how personal stories can shape and drive entrepreneurial success, offering valuable insights into building a brand that genuinely reflects one’s journey and values.
Quotes
- “I found that, much like our own lives, each stone holds a story. The imperfections, flaws, and unique characteristics found in these stones hold tremendous beauty and wonder if only one is willing to see it. I like to think that Alexis Russell offers people what we offer these stones: a place where we all belong and are inspired to shine.” (02:33 - 02:55 | Alexis Russell)
- “Let life surprise you. That doesn’t mean take your hands off the wheel and go nuts, right? But if you truly are working hard in the direction of your dreams, the universe is going to give back… Don’t be afraid to fail, because in most cases, you’re probably going to succeed.” (46:15 | Alexis Russell)
Connect with Alexis Russell:
https://www.instagram.com/alexisrusselljewelry/
https://www.alexisrussell.com/
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
How do you turn your mission into a multimillion-dollar business without losing your values? Michelle Wahler-Adams, co-founder and former CEO of Beyond Yoga, shares her journey, detailing how she built an athleisure brand that revolutionized the fashion industry with its commitment to inclusivity and body positivity. Drawing inspiration from her father’s business acumen and her mother’s struggles with self-image, Michelle created a company that embraced diversity and set new standards for quality and authenticity in fashion.
This episode highlights key strategies behind Beyond Yoga’s success, including unexpected celebrity endorsements from stars like Reese Witherspoon and effective team dynamics, particularly the crucial role of Michelle’s husband, Jesse Adams, as CFO/COO. Michelle discusses how the brand’s values aligned with its acquisition, ensuring Beyond Yoga’s ethos remained intact under new ownership. Her efforts to expand the brand post-acquisition—before stepping back to prioritize her well-being—offer valuable insights into maintaining integrity while navigating business growth.
For listeners seeking inspiration on scaling a business while staying true to core values, Michelle’s journey with Beyond Yoga is a masterclass in entrepreneurial spirit, strategic growth, and the power of a mission-driven brand.
Quotes
- “I knew that if we sold to Levi’s, we were going to make sure that Beyond Yoga was going to be a brand that lived on forever… This was our legacy… I joined the leadership team so I can say that, in truth, they really live their principles. It’s all about principles over profits…” (41:24 | Michelle Wahler)
- “You will learn, and you are smarter and more capable than you realize. You have to turn off that voice in the back of your head that thinks everybody else knows things that you don’t. Just trust yourself. You’re gonna do great.” (50:23 | Michelle Wahler)
Connect with Michelle Wahler:
LinkedIn: https://www.linkedin.com/in/michelle-wahler-4b43315/
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer…
- Journalist and bestselling author Amy Shoenthal For more click here.
- Rachel Liverman, founder of Glowbar. For more click here.
- Dana Lynn Kaye of Devotion Nutrition. For more click here.
- Leah Wiseman Fink from Williamsburg Pizza. For more click here.
- Founder of Blue Birch Consulting, Suzanne Sitrin. For more click here.
- Gail Simmons of Bravo’s “Top Chef” For more click here.
- Stacy Igel, founder of Boy Meets Girl. For more click here.
Connect with the guests:
Amy Shoenthal
Rachel Liverman
Dana Lynn Kaye
Leah Wiseman Fink
Suzanne Sitrin
Gail Simmons
Stacy Igel
Grab Lindsay’s JumpStart Your Business Blueprint:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
If you like what you're hearing, please leave a rating or review at:https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
We’ve been talking a lot lately about just getting started. And what does that mean? Well, you can grab Lindsay's Jumpstart Your Business Blueprint, it’s a free guide linked in the show notes…but what else does it mean to just get started?
While many of you know, Lindsay is a proponent for building a content strategy and a process to execute it. But, she also believes you need to just get started posting on social media and cultivating your community---as soon as you have an idea. You will make changes a long the way—but along with the technical, tactical and strategic parts of building your business—this is an important place to just get started.
Join today's conversation for TWELVE ideas that you can use for your content RIGHT NOW. This is one episode you do not want to miss.
ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business.Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who owns a business had every thing to lose—but wasn’t afraid to stand up for what was right.
Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist. Host, Lindsay Pinchuk was so taken by Caroline and her activism, she invited Caroline to join her for one of the most important and honest conversations we've ever had here on the show.
Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.
The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.
Quotes:
- "I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)
- "I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)
- "Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)
Connect with Caroline D'Amore:
http://www.instagram.com/carolinedamore
http://www.instagram.com/pizzagirl
ICYMI: Grab Lindsay's JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow Lindsay and Dear FoundHer... on Instagram.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk
Look for the helpers. This is a notion that doesn’t just apply to catastrophic situations, but to business as well. And whether you’re just getting started, a year in or five years in—knowing when to ask for help will play a key role in your growth and ultimately your success.
Today's conversation discusses the importance of not only asking for help in business, but it also provides examples of how to find and utilize helpers. The key takeaway is that asking for help can lead to growth and success in your business.
Takeaways
- Don't be shy to ask for help in your business.
- There are people out there who are willing to help you, especially other business owners.
- Different types of helpers include task-oriented helpers, brand awareness helpers, mentors, and those who can provide marketing assets.
- You can find helpers within your network, family and friends, your brand's community, and your target community.
ICYMI: Grab my JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.
Dana discusses leveraging her family’s background in the flavor industry to create a unique protein powder for various dietary needs. She outlines her strategic growth approach, starting with direct-to-consumer channels before expanding into retail. Dana also reveals plans for a cookbook and an appearance on QVC to boost exposure and differentiate her product. Her story demonstrates the impact of sharing a genuine narrative and connecting deeply with an audience, fostering loyalty and empowering customers to become brand advocates.
Quotes
- “Never sacrifice quality. I could have cheapened all my ingredients and kept the price point the same. I couldn’t do that. I couldn’t do it to my customers… I kept the formula that everybody loved... I kept it exactly the same. (35:54 | Dana Lynn Kaye)
- “I kept quality and people saw that. It’s paid off in the long run because people are willing to buy quality. The people who really care about themselves and quality will buy it. They will. The ones who are like, ‘Oh, that’s too expensive for me.’ Okay, it’s not for you then. Not every brand, not everything is going to be for you.” (36:27 | Dana Lynn Kaye)
Connect with Dana Lynn Kaye:
http://www.instagram.com/danalynnkaye
http://www.instagram.com/devotionnutrition
30+ Ideas for Partnerships: https://lindsaypinchuk.myflodesk.com/eaf29325-febb-4f33-8137-2bc1fbbe4fd5
RSVP for Dear FoundHer... Live: http://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started?
So she's dedicating today’s conversation to giving you tangible steps that you can take to get going. And even if you’ve started, this is a great place to listen and learn and make sure that you have dotted all of your I’s and crossed all of your t’s.
You will talk away with eleven tangible steps that will get your business off the ground, and will lay the foundation of what's to come. Start here. LFG...
You can also make sure to grab the guide that goes along with this episode here:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Hosted on Acast. See acast.com/privacy for more information.
Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of introducing a new, sustainable product category to the market. Kathrin's determination led to a brand that epitomizes comfort and eco-friendliness.
Using Bearaby’s direct-to-consumer model, Kathrin leveraged user-generated content and established key retail partnerships with major players like Nordstrom and West Elm, helping to expand Bearaby’s market presence and confirming consumer demand for eco-friendly, health-centric products.
Kathrin discusses the crucial role of community and networking in her entrepreneurial journey. Connecting with other founders and mentors provided the support and insights needed to navigate the challenges of startup life. This sense of community is something Kathrin believes all entrepreneurs should tap into to drive their businesses forward.
Quotes
- “It was really a lot of Googling, a lot of reaching out to people, building that network early on. As a first time founder and someone who wasn’t in that field before, I didn’t have a lot of contacts. So for someone to start thinking about the business, think about who you know and who you can reach out to and build that network early.” (14:23 | Kathrin Hamm)
- “I was in my mid-thirties and people thought I’m crazy to quit a solid job and then start selling blankets on the internet. I think it’s never too late to start, especially if you’re passionate about something. Give it a year. Don't look back. And if it doesn’t work out, you will have a great learning experience.” (37:43 | Kathrin Hamm)
Connect with Kathrin Hamm:
Instagram: http://wwwinstagram.com/mybearaby
Grab Lindsay's e-book, The Partnership Blueprint: https://stan.store/lindsaypinchuk/p/get-your-ebook-now-the-partnership-blueprint
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks.
Takeaways
- Write out all the tasks involved in the job and estimate how long it will take
- Use your desired hourly rate to set a retainer
- Have a low-end price in mind for negotiation
- Focus on the one or two things you excel at and be known for something specific
- Simplify your process and use templates to create proposals
- Understand your target customer and speak their language
- Test your offer and make changes as needed
- Stay true to your values
- Share your offer regularly
Join us LIVE at our networking events, Dear FoundHer... LIVE: https://www.dearfoundher.com/events
Sign up for our newsletter and never miss an offer again
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Make sure you connect with both @lindsaypinchuk and @dearfoundher on Instagram!
Hosted on Acast. See acast.com/privacy for more information.
Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.
Suzanne’s insights into pricing are particularly valuable—she discusses how understanding the scope of work, aligning with market rates, and standing firm in negotiation talks are key to developing a successful pricing strategy.
Suzanne also shares her future goals, which include expanding her role in leadership development and exploring opportunities like speaking engagements and board positions. She emphasizes the importance of aligning with a clear vision and mission, yet staying adaptable to the ever-changing business environment.
Quotes
- “Successful organizations recognize that if [they] don't invest in people, it doesn't matter what [they] are here to try to do, [they] will not be successful in accomplishing it. So I help organizations place value in people, build leaders, individual leaders and leadership teams to really help optimize the people within an organization.” (16:23 | Suzanne Sitrin)
- “Anytime you’re in business for yourself, it's feast or famine. You eat what you kill. All those expressions that people talk about. And anyone who knows me and has worked with me knows that I would go through this cycle of I'd be so incredibly busy. And I'd almost be stressing about how I could find enough time in the day to get what I need to get done. And then, that project would inevitably end, as projects do.” (20:13 | Suzanne Sitrin)
- “I have this passion about longevity and kind of researching what makes a meaningful, purposeful life. And it is to feel purposeful and connected and have a sense of community. Those are really important to me. I want to be intentional about continuing to carve the path that I want for myself at this stage of life. (48:25 | Suzanne Sitrin)
Connect with Suzanne Sitrin:
http://www.instagram.com/bluebirchconsulting
http://www.bluebirchconsulting.com
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
Takeaways
- Consistency and commitment are key to achieving success in business.
- There are no shortcuts or quick fixes; success requires putting in the work.
- The foundational basics for marketing a business include identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.
- Your story is your hook and helps humanize your brand and connect with your target audience.
- Building an email list is essential for direct communication with your community.
- Clearly communicate the problem you solve and how people can transact with you.
- These foundational basics provide a solid foundation for future growth and expansion strategies.
Quotes:
- "Building and growing your business is definitely a marathon. It is not a sprint."
- "There was no shortcut. There was no hack. There was no quick fix that led to these wins."
Grab Lindsay's E-Book:
THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Hosted on Acast. See acast.com/privacy for more information.
“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world.
Working under food critic Jeffrey Steingarten at Vogue and alongside chef Daniel Boulud, Gail gained invaluable lessons that paved the way for her role at Food & Wine Magazine. It was here that Gail's involvement with the Food & Wine Classic in Aspen would eventually lead to her television debut on Bravo's “Top Chef,” bringing her into the spotlight and influencing the culinary industry at large.
Beyond television, Gail discusses her venture into entrepreneurship with Bumble Pie Productions, aiming to elevate diverse voices in the culinary space. She reflects on the challenges and rewards of balancing a high-profile career with being a present parent, sharing personal anecdotes about integrating family life with her professional endeavors.
This episode shows how passion, when pursued diligently, can lead to fulfilling and successful careers. Gail Simmons reminds us that with the right ingredients, anyone can cook up their dream career.
Quotes
- “I am not an expert in parenting. We're all just trying to do it. And also just in navigating the challenges of life in general. I love that I love my job. That doesn't mean that it's all awesome. It's still called work for a reason, right? I make it sound very glamorous, but I assure you I'm not just going to 12-course tasting menus and jetting to Aspen every day.” (44:00 | Gail Simmons)
- “The goal of running a business, no matter how big or how small, is to do less for the most cost. It's not to do 100 things for $5, to do five things for $100.” (49:03 | Gail Simmons)
- “I think it's valuable to not have a perfect plan. I don't believe in the five-year plan because inevitably the world will trip it up. You don't know where the world will be in five years. How can you possibly know where you will be? I always say, have the foresight to walk ahead confidently. But make sure to keep looking to the left and the right because that's where the opportunities are." (53:03 | Gail Simmons)
Connect with Gail Simmons:
Instagram: http://www.instagram.com/gailsimmonseats
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
You've heard Lindsay Pinchuk say on so many occasions: Your community is your greatest asset. User Generated Content is one of the many reasons why.
User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.
In today's conversation Lindsay will take you through the benefits of using UGC, ideas for UGC, how to execute a UGC campaign in your own marketing strategy and a case study showcasing how Lindsay used UGC for her own benefit with the Dear FoundHer... brand.
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
Grab Lindsay's E-Book:
THE PARTNERSHIP BLUEPRINT FOR SMALL BUSINESS: Your step-by-step guide to putting your brand in front of thousands of new customers.
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off. Register here.
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Hosted on Acast. See acast.com/privacy for more information.
Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.
Gretchen shares the realities of running a nonprofit, from staying true to its mission to managing the challenges of fundraising and community engagement. She outlines practical ways businesses can support her cause, such as hosting bake sales or customizing cookies for corporate purposes. This demonstrates how for-profit initiatives can effectively contribute to philanthropic efforts.
Throughout the discussion, Gretchen emphasizes the importance of authenticity, a clear mission, and the courage to embrace new challenges despite the fear of failure. Her belief in grassroots involvement highlights her conviction that everyone has the power to make a difference regardless of their resources.
This episode is a reminder of the importance of clarity in both mission and communication, which is essential for anyone looking to make an impact through their work. Gretchen turned her grief into a global campaign against pediatric cancer, proving that from the deepest sorrow can come the greatest strength.
Quotes
- “I know my son inside and out and I know that his expectation of us who were left behind is that if there was something we could do to make it better for somebody else, we should do it. No matter what it is.” (22:12 | Gretchen Witt)
- “You have to be doing something for the right reason and the right purpose. And it has to be something that you believe in.” (24:39 | Gretchen Witt)
- “Starting an organization, whether it's a for-profit or a non-for-profit business, is not for the faint of heart. You better believe in what it is that you are doing without a shadow of a doubt. You have to have an idea of what it is that you're doing, why you're doing it, why it's important and why it's needed.” (24:45 | Gretchen Witt)
Connect with Gretchen Witt:
Instagram: http://www.instagram.com/cookies4kids
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.
In today's episode we're talking about the importance of mentorship for female entrepreneurs. You'll hear Lindsay Pinchuk, host of Dear FoundHer... share her own mentorship story and then share five reasons why a mentor can be helpful. She rounds out the episode with five ideas of where you can find the right mentor for you and your business.
If you liked today’s conversation, I would LOVE it if you left a 5 star rating and a review so that others can find this conversation. All you have to do is go to ratethispodcast.com/dearfoundher or click the link in the show notes to leave a review wherever it is that you podcast.
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Just a heads up! We’re changing things a bit around here. Our INTERVIEW episodes will be on TUEDAY and our FoundHer Files Case Study or a lesson with Lindsay will be on Thursdays!
Hosted on Acast. See acast.com/privacy for more information.
Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.
Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales.
Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.
Quotes
- "We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)
- "My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer)
Connect with Kristen Shroyer:
http://www.instagram.com/onehope
http://www.instagram.com/winesipster
Grab Lindsay's guide: 30 Pieces of Content in Two Hours:
https://lindsaypinchuk.myflodesk.com/fedimy6g3b
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.
She's walking you step-by-step through the process of how she made this happen.
Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom Line
Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.
https://www.lindsaypinchuk.com/mmsspring2024
If you know a FoundHer... we should meet, please tell her to share her story with us:
https://form.jotform.com/230008245758152
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Just a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays!
Hosted on Acast. See acast.com/privacy for more information.
"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her.
But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it.
Unless you’re a content creator, you don’t want to be creating content all the time—instead you want to create content that connects and then USE it, and reuse it, and really make the most of it. Once you put your content to work for you with a process to repurpose it you will grow your brand awareness, engagement and ultimately make more sales.
In today's episode, Lindsay talks about the importance of this process AND shares ten simple ways you may not be thinking about repurposing your own content. PLUS, grab her guide: 30 Pieces of Content in Two Hours.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off. Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.
Sali recounts the initial hurdles she faced, from securing funding to carving a niche in a saturated market. Her story serves as an example of how clear strategic direction, alongside effective fundraising and marketing that resonates with customers, can lead to success.
With an emphasis on the importance of direct engagement with customers and the critical role of awareness and structure in entrepreneurship, the episode is a call to women entrepreneurs to find their tribe, share their journey, and contribute to a world where women's clothing is as dynamic and multifaceted as the women who wear them.
Key Takeaways:
- Identifying and Addressing Market Gaps: Sali's path from studying business to starting Argent shows the importance of recognizing and filling market gaps. Her observation of the scarcity of functional, bold, and professional work attire for women illustrates how understanding market needs can lead to the creation of a successful brand.
- The Impact of Product on Empowerment and Success: Argent's mission to empower women through fashion that combines style, functionality, and self-expression reveals the effect of product-market fit on customer empowerment and brand success.
- Strategic Growth and Marketing: The discussion around Argent's growth trajectory showcases the importance of a well-thought-out approach to fundraising and marketing.
Quotes
- "With Argent, our goal is to be a one-stop shop for women across all industries, backgrounds, careers, and to deliver products that really didn't exist. It's about removing barriers for women and giving them tools to optimally navigate their careers." (07:45 | Sali Christeson)
- "Do research as much as possible on both the industry that you're contemplating to start a company in, it's important to look at the stats around female founders and the bias that exists." (39:28 | Sali Christeson)
Connect with Sali Christeson:
http://www.instagram.com/argent
http://www.instagram.com/salichristeson
Connect with Lindsay:
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.
Rachel shares her entrepreneurial journey—a narrative rooted in her family's legacy in skincare and her decade-long experience in the industry. She founded Glowbar with a desire to simplify skincare, offering 30-minute, fluff-free facials that are not only trustworthy and affordable but are also results-oriented. As Glowbar expands, Rachel discusses her strategies for winning over new markets.
Key takeaways:
- Recognize Industry Gaps: Rachel identified a need for time-efficient, trustworthy, and affordable skincare services. Look for unmet needs within your industry as opportunities for innovation.
- Focus on Differentiation: Glowbar differentiates itself by offering results-driven treatments without the traditional spa fluff. Find what makes your business unique and emphasize that.
- Adapt to Challenges: The pandemic posed significant challenges for Glowbar. Rachel's proactive stance on lobbying for reopening protocols and improving technology during the shutdown demonstrates the importance of adaptability.
- Local Community Marketing: For brands expanding into new markets, engaging with the local community through events, partnerships with local businesses, and targeted social media strategies can be effective in building a customer base.
Quotes
- "The beauty of Glowbar and this industry is that as humans, we are social beings. We need community. We need these human touch points and we thrive in that." (25:27 | Rachel Liverman)
- "[My team] gets that grassroots marketing is what drives this business. They understand that community outreach drives this business. It's that hustle. And so, we've been really fortunate. But It's something I really believe in. (34:30 | Rachel Liverman)
Connect with Rachel Liverman:
https://www.instagram.com/rachelista/
https://www.instagram.com/glowbar/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared.
Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why.
In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story and how it can benefit your brand. She discusses the role of content in building a community and the impact it has on connecting with your audience. She encourages listeners to start with their story on Instagram and explains how it forms the foundation of their content strategy. Lindsay provides insights on developing your story, brand storytelling, and creating emotional connections with your audience.
Takeaways
- Sharing your story is imperative for building your brand and connecting with your audience.
- Your content is the backbone of your brand and how you engage with your community.
- Building a community on Instagram requires focusing on community, content, and connection.
- Your story forms the foundation of your content strategy and helps build trust and authority.
Chapters
00:00 The Importance of Sharing Your Story
02:01 The Role of Content in Building a Community
03:01 Understanding Your Content and Its Impact
04:26 The Three Cs of Building Your Brand on Instagram
05:23 Creating Connection Through Content
06:43 Starting with Your Story on Instagram
07:42 The Foundation of Your Content Strategy
09:28 Developing Your Story and Brand Storytelling
10:19 Digging Deep into Your Why and Hook
11:42 Enhancing Emotional Connection Through Storytelling
13:34 The Bridge to Trust and Authority
15:21 The Foundation for Building on Instagram
Connect with Lindsay Pinchuk:
Instagram: https://www.instagram.com/lindsaypinchuk
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? Get on the waitlist for access to the replay.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week. A year later, Jenn's Instagram has grown over 12%.
Today’s top takeaways:
- Instagram can’t be a chore. It has to be fun.
- It doesn’t matter if you knock it out of the park every time.
- Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.
Quotes:
• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)
• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)
Connect with Jenn Sherman:
Instagram: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk:
Instagram: https://www.instagram.com/lindsaypinchuk
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP?SAVE YOUR SEAT HERE.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward learning the process, she finds she actually looks forward to it more every day. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!
Top takeaways from today’s episode:
- You just have to get started. Make a commitment.
- Take baby steps. Learn one step at a time and build upon it.
- It’s OK to feel overwhelmed.
Quotes
• “I still am feeling overwhelmed by all the different things that you can do on social media. But once you know how to do it, you know how to do it. And it's really not as complicated as I thought.” (18:09-18:29 | Jenn)
• “I don't even want to call it a project because I really do plan on moving forward and making this a regular part of something that I do. It's part of my job. And that's the way I'm looking at it now.” (13:10-13:20 | Jenn)
Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
GRAB LINDSAY'S REELS CHEAT SHEET
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? SAVE YOUR SEAT HERE.
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity.
In her book, "Embracing the Calm in the Chaos," Stacy goes beyond the glamor to share the grit required to succeed amid the challenges of entrepreneurship. Through her conversation with Lindsay, listeners get a front-row seat to the highs and lows of building a brand that's true to its roots, with practical insights on perseverance, networking, and collaboration.
Key Takeaways:
- Adapt and Grow Through Challenges: Stacy's ability to pivot from wholesale to licensing, protect her intellectual property, and expand internationally showcases the importance of adaptability and perseverance in business growth.
- Collaboration Amplifies Impact: Whether it's working with organizations like the Young Survival Coalition or aligning with artists and activists, partnerships and collaborations have not only expanded the reach of her brand but also amplified the impact of her advocacy.
- Authenticity Resonates with Consumers: Stacy's genuine commitment to various causes and her brand's consistent message resonate with consumers, proving that authenticity is a key ingredient in building a loyal customer base.
- Stay True to Your Mission: When you're passionate and genuine about your cause, success and financial rewards are more likely to follow.
Quotes
- “It was so important for me to share the build and help future entrepreneurs and people who are in the midst of business or people are changing jobs. It wasn't just like a young entrepreneur. It's about really every entrepreneur at any stage.” (29:09 | Stacy Igel)
- “Never compare yourself to others. Always believe in what you set out to do. And customer service is king.” (37:56 | Stacy Igel)
Connect with Stacy Igel:
http://www.instagram.com/stacyigel
http://www.instagram.com/boymeetsgirlusa
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon.
Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then you build from there.
In this conversation, Lindsay Pinchuk shares her experience of building a strong foundation on social media, specifically Instagram, for small businesses. She emphasizes the importance of speaking your truth and connecting with the right audience. Lindsay discusses the basics of creating a strong foundation, including sharing your story and why, consistent messaging, sharing your offer, determining your posting cadence, and sharing your knowledge.
She also provides five actionable tips to strengthen your foundation on Instagram.
SAVE YOUR SEAT for Lindsay's signature workshop: Instagram for Small Business Bootcamp!
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can grab Lindsay's Reels Cheat Sheet + Social Media Challenge, linked in the show notes to help you get started: https://lindsaypinchuk.myflodesk.com/spring2024igbootcamp
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy.
Diving into Karen's story, listeners will learn about her leap into entrepreneurship in her late 40s, after a successful exit from her previous company. What makes Karen's venture stand out is not just the innovative use of organic botanical juices in her products but also her relentless pursuit of a mission that marries beauty with environmental stewardship.
Hear firsthand about the challenges of maintaining a brand's core values in the face of rapid growth and the strategic moves Juice Beauty made to expand its reach during the pandemic. Karen's reflections on the importance of community, resilience in entrepreneurship, and the impact of genuine passion for your niche offer invaluable insights for anyone dreaming of turning their entrepreneurial vision into reality.
In a candid conversation, Karen and Lindsay also touch on the significance of Juice Beauty's farm-to-beauty approach and how it underscores the brand's commitment to sustainability. This episode is a deep dive into what it means to build a purpose-driven brand in an industry ready for change.
Quotes:
- “What's the foundation of our brand? Antioxidant-rich farm to beauty. If you come here, you'll get our signature bright green packaging, and everything is sustainable, organic, reclaimed. It's on brand from top to bottom.” (23:17 | Karen Behnke)
- “That's really the essence of what we do. We deliver glowing, beautiful skin and we clinically validate everything and we have authentically organic formulas. So that's kind of the foundation.” (26:11 | Karen Behnke)
- “Oftentimes TikTok gets the reputation that it's for the younger generation. But I know so many women who are over 40 who are on TikTok, they might not necessarily be participating by sharing, but they're participating by viewing and engaging and ultimately buying.” (35:06 | Lindsay Pinchuk)
Connect with Karen Behnke:
http://www.instagram.com/juicebeauty
http://www.instagram.com/juicebeautykaren
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.
Lindsay and Amy peel back the layers on what it takes to write a book, highlighting how personal experiences can transform into powerful stories that shape brands and connect with people on a deeper level. The discussion takes a deeper look at setbacks, viewing them not as barriers but as opportunities for innovation and personal development. Amy provides a sneak peek into her book, sharing stories of famous founders and leaders who used their challenges as launchpads for success.
Amy opens up about the iterative process of perfecting her book proposal and how feedback, even when tough, was invaluable. She stresses the importance of community support, mentoring, and the magic of reaching out for guidance, highlighting how collaboration and networking can propel you forward.
Amy urges budding writers and entrepreneurs to step out of their comfort zones, embrace feedback, and lean into their vulnerabilities as they navigate their paths to success.
Quotes:
- “Just start writing. If you have a message that will resonate, you will see that following grow authentically. (27:55 | Amy Shoenthal)
- “That's my marketing strategy. Just asking everyone I know if I could be on their podcast, asking people I know to share the information with their friends, to preorder the book, to just kind of get the word out. Luckily I have spent years building my network because I think of my writing and I do a lot of speaking engagements and I moderate a lot of panels and I've done a few keynotes. Since I got the book deal and finished the book, I've just been talking about it endlessly.” (29:28 | Amy Shoenthal)
Connect with Amy Shoenthal:
The Setback Cycle: https://www.amyshoenthal.com/the-setback-cycle
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Summary
Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided strategies for sharing the founder's story, creating educational content, changing the order process, creating engagement, growing awareness through partnerships, and utilizing influencer marketing. They also identified an easy opportunity that she could utilize directly following their call. Once she did, the client experienced a sellout week and increased demand for her product.
Takeaways
- Identify the true problem by digging deeper and understanding the underlying issues.
- Share the founder's story through various mediums to establish a personal connection with customers.
- Create educational content to provide value and engage the community.
- Change the order process to create demand and control inventory.
- Utilize partnerships and collaborations to grow awareness and reach new audiences.
- Sample the product and leverage influencer marketing to generate buzz and increase sales.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grab Lindsay's Guide: 30+ Ideas for Simple Partnerships to Grow Your Business
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsburg Pizza, to harnessing her wealth of experience into coaching burgeoning entrepreneurs.
Leah's approach to coaching blends deep mindset work with actionable strategies, emphasizing the transformative power of building a supportive community and the importance of networking. She stresses that finding mentors who have already achieved success in scaling their businesses can provide invaluable shortcuts on the entrepreneurial journey.
Offering sage advice to those looking to expand their ventures, Leah underscores the essentials: learning from peers, mastering the art of delegation, and seeking mentorship. She also tackles the universal challenge of balancing the demands of work with the joys and responsibilities of family life, advocating for strategic time management and the necessity of resilience and confidence through the ups and downs of entrepreneurship.
This conversation not only highlights Leah Fink's transition from entrepreneur to leadership coach but also offers valuable lessons for anyone looking to scale their business while maintaining a healthy work-life balance.
Quotes:
- “The first thing is that ability to take a big risk. right, and jump into the unknown about, you know, starting from the bottom and believing that, you know, you can make it a real thing, make it successful. And it really does take a full leap of faith.” (12:32 | Leah Fink)
- “I work with people, I talk to them on zoom every other week, I usually do that for a year-long contract, and it's always focused on what the individual person wants to get out of the year. It's so customized. There's no blueprint or signature program.” (19:14 | Leah Fink)
Connect with Leah Fink:
Grab Leah's Weekly Tips: https://view.flodesk.com/pages/62c50e8b2652593eb92b3cda
Check out Leah's Small Group Coaching: https://www.leahwisemanfink.com/groupcoaching
Connect with Leah: http://www.instagram.com/leahwisemanfink
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in driving registrations and conversions.
Takeaways
- Email marketing is the number one way to push content and elicit transactions from your best customers.
- Email is a direct line of communication to your community and should not be underestimated.
- Most interactions and conversions come from email rather than social media.
- Methods for collecting email addresses include live events, giveaways, cross-promotional partnerships, and webinars.
Chapters
00:00 The Importance of Email Marketing
01:25 Capturing Email Addresses
02:25 Email vs Social Media
03:24 Emails Driving Conversions
04:23 Email as a Direct Line of Communication
05:23 Using Email and Social Media Together
06:52 Reasons to Use Email
08:42 Methods of Collecting Email Addresses
12:00 Case Study: Launching a Group Mentorship
15:39 Success of the Launch
17:38 The Importance of Email List
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grab Lindsay's Quickstart Guide to Email Marketing HERE
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
How can a career crafting innovative experiences for giants like Disney, Oprah, and Sony spark the creation of a health-focused food brand? Meet Amy Cohn, the founder of Joydays, a company offering blood sugar-friendly snacks. In this episode, host Lindsay Pinchuk talks with Amy, who leveraged her remarkable journey through some of the most innovative tech and media companies to create Joydays, a brand dedicated to blood sugar-friendly snacks. At Disney, Amy pioneered their first social network; as head of product at Oprah, she shaped influential digital content; and at Sony, she steered emerging global platforms. These roles equipped her with a unique blend of insights and skills, which she applied to addressing a gap in the market for healthier snack options, particularly for those managing diabetes.
Amy walks us through the inception of Joydays, inspired by her personal health challenge with colon cancer and the frustration with the lack of suitable snacking options. She details how she engaged with dietitians and chefs to perfect a product that balances fiber, protein, low sugar, and low carbs without compromising taste.
Amy discusses the intricacies of fundraising in the consumer packaged goods (CPG) industry and the importance of maintaining an unapologetic stance on company culture and team building.
Concluding the episode, Amy offers actionable advice for entrepreneurs, including the necessity of rigorous time management, finding personal joy and balance, and being uncompromising about the culture and team you wish to build.
Quotes:
“You need to really understand the market, prioritize your features and build that out and understand the consumer and figure out what would build a community.” (13:46 | Amy Cohn)
“Be ruthless about your time. And that includes not just focus everything Your hours need to be focused on creating value, but also more importantly, the energy of the people around you is also a time, you know, is people who believe in you, people who give you that energy, because time and energy is the biggest asset you have in creating a business.” (36:13 | Amy Cohn)
Connect with Amy Cohn:
Instagram: https://www.instagram.com/getjoydays/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grab Lindsay's 5 Tips + Top Tools to set up your business here: https://lindsaypinchuk.myflodesk.com/m568kvbxs8
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Summary
In this episode, Lindsay Pinchuk discusses the importance of self-promotion and driving conversions for business owners. She emphasizes the power of storytelling and sharing personal experiences to build credibility and engage with the community. Lindsay provides practical tips on finding stories to share, such as looking back at old photos and reflecting on past experiences. She also highlights the need to promote oneself without bragging and the importance of sharing one's offer regularly. Lindsay distinguishes between soft selling and hard selling and encourages business owners to find a balance between the two. Lastly, she emphasizes the effectiveness of sending an email to everyone in one's network to promote their business.
Takeaways
- Storytelling and sharing personal experiences can build credibility and engage with the community.
- Promoting oneself does not have to involve bragging, but rather sharing stories and experiences that make up one's greater story.
- It is important to regularly share one's offer and make it clear how people can work with or buy from them.
- Finding a balance between soft selling (sharing stories and success stories) and hard selling (directly promoting one's offer) is crucial.
- Sending an email to everyone in one's network can be a powerful way to promote one's business.
Chapters
01:05 The Importance of Self-Promotion
03:26 Finding Stories to Share
07:37 Promoting Yourself without Bragging
08:06 The Importance of Sharing Your Offer
10:59 Soft Selling vs. Hard Selling
16:09 The Power of Sending an Email
19:19 Conclusion and Call to Action
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
Learn how a $600 investment and classes in a parking lot turned into a fitness empire with a heart! Join Morgan Kline, co-founder and CEO of Burn Bootcamp to share her family’s journey from a modest beginning to spearheading a fitness franchise with over 350 locations and projected revenues of $210 million.
Morgan dives into the nuances of founding and growing a fitness franchise. She stresses the importance of adhering to core values and the company mission, especially when scaling up. Her approach includes nurturing a culture and partnering with franchisees who truly resonate with the brand ethos. Morgan's insights into guerrilla marketing and fostering community relationships are invaluable for aspiring entrepreneurs, particularly those eyeing the franchising route. She shares how grassroots efforts can significantly amplify a brand's presence and create lasting connections.
A highlight of the conversation is Morgan's perspective on integrating work and family life. She opens up about involving her children in her entrepreneurial journey, imparting lessons on hard work and positive societal contributions. Morgan also addresses the challenge of juggling work and family, offering practical tips on achieving a harmonious balance.
Quotes:
“Burn is the legacy that I'm building. And whether you are, you know, building your own brand or you're working for a brand like what you do every single day is just building legacy. And so make sure you're doing it in alignment with how you want to leave the earth. (13:59 | Morgan Kline)
“Here's the thing in franchising and anytime you're scaling your business, you are scaling yourself ultimately.” (25:29 | Morgan Kline)
Connect with Morgan Kline:
Instagram: https://www.instagram.com/morgan.a.kline
Get on the list for FoundHer Fridays:
https://lindsaypinchuk.myflodesk.com/foundherfridays
Grab Lindsay's 30 Simple Partnership Ideas: https://drive.google.com/drive/folders/1w2Xf0g8EbUongH1yAU5NrSVW49fQtslD?usp=sharing
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Summary
In this episode, Host, Lindsay Pinchuk shares her experience of finding her voice and speaking out on important issues. Since October 7th she's lost 2,000 followers on Instagram, but she's gained 14,000, for a net gain of 12,000+ followers.
In this episode, she shares the impact it has had on her business, including the loss of contacts and followers, but also the connections and support she has gained. Lindsay emphasizes the importance of staying true to oneself and speaking up, even in the face of criticism. She shares the positive impact speaking out has had on her business, including increased engagement, customer inquiries and actual business transactions.
Lindsay concludes by expressing gratitude for the support she has received and encouraging others to find their voice and speak out.
Takeaways
- Speaking out on important issues can have a significant impact on your business, including both positive and negative outcomes.
- Authenticity and connection are key to building a strong community and attracting the right customers.
- Don't be afraid to lose followers or customers when speaking out, as the right people will support and advocate for you.
- Sharing your true self and values can lead to opportunities and connections that align with your beliefs.
Chapters
00:00 Finding My Voice and Speaking Out
03:20 The Impact of Speaking Out
05:15 The Power of Authenticity and Connection
08:12 The Vanity Numbers: Followers and Engagement
10:01 Speaking Out and Business Impact
15:46 The Success of Marketing Made Simple
17:30 The Importance of Speaking Out
18:24 Opportunities and Connections
19:49 Gratitude and Support
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
If you're a fashion lover, a denim enthusiast, or simply someone who appreciates a great brand story, you'll be captivated by this episode of Dear FoundHer… Host Lindsay Pinchuk talks with Grace Nah, the founder of Pistola Denim. Grace shares her story of creating a Los Angeles-based women's wear brand known for its premium, yet accessible denim.
Grace dives into how she spotted a market need for entry-level premium denim and launched Pistola in 2013. Leveraging her extensive background in fashion and retail, she has infused her designs with a blend of expert tailoring and a bold, streetwise aesthetic.
The conversation delves into Pistola's rise to success, highlighting the brand's appeal with its stylish, high-quality denim. Grace recounts the brand's growth journey, from boutique beginnings to being featured in major retailers like Bloomingdale's, and the strategic launch of their direct-to-consumer channel. This DTC approach has enabled Pistola to present their full collection and foster a closer relationship with their customers.
A key to Pistola's success, as Grace points out, is their unwavering commitment to fit and quality. She discusses the rigorous fitting processes and the selection of specialized vendors, contributing factors to the brand's growing customer loyalty.
Grace also sheds light on how Pistola's retail and DTC channels complement each other, with retail partners curating selections and DTC offering a broader range and direct customer interaction.
Looking forward, Grace is focused on increasing Pistola's visibility. She plans to boost brand awareness through marketing efforts, influencer collaborations, and new campaigns. She also envisions opening physical stores to enhance the shopping experience for customers.
Don't miss out on this opportunity to learn from a successful female founder and discover the story behind a brand that combines style, quality, and affordability.
Quotes:
“Really just being available to the woman wherever she is comfortable shopping is really important.” (30:23 | Grace Na)
“For the past 10 years, we were heads down, really focusing on quality, really focusing on the product assortment. I think the next part is really now pressing the gas pedal on like brand visibility. It's about acquiring and finding new customers. It's about more brand awareness via marketing and, you know, new different types of marketing channels.” (34:29 | Grace Na)
Connect with Grace Na:
Instagram: https://www.instagram.com/pistoladenim/
Website: http://www.pistoladenim.com
LinkedIn: https://www.linkedin.com/in/grace-na-07a3805/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Last Friday Lindsay Pinchuk and Dear FoundHer... kicked off our FoundHer Friday series with a virtual meet up. Lindsay ran this online event just as she would an in person one of the same kind:
- She went through the registrations and picked out the pain points most important to YOU.
- She introduced a networking component by asking you guys to follow each other—and you guys got a TON of new followers.
- She facilitated a discussion about "Setting Social Media Intentions for 2024" and then I talked about the importance of knowing and sharing your offer.
The first FoundHer Friday of the year was absolutely successful...and incredible.
In today's episode, Lindsay shares the information she shared last week about setting intentions with your social media as we move into 2024. She also shares some of the suggestions that came from within the community.
Set your own social media intentions for 2024 with Lindsay's Social Media Challenge. Check it out here.
Celebrate 200 episodes with Lindsay and Dear FoundHer... by entering to WIN one of three giant prize packages, including an 60-minute 1:1 accelerator call with Lindsay. ENTER HERE
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
FOUNDHER FRIDAY EVENTS ARE BACK IN 2024---with new cities and a virtual networking event in January. Get on the list and be among the first to have dibs on registration.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
From basement beginnings to bold affirmations, Adriana Carrig is rewriting the rules of kindness, one little word at a time. On this 200th episode of the podcast, Lindsay Pinchuk welcomes Adriana, the founder and CEO of Little Words Project. This well-known, well-loved and very special brand has made waves with its affirmation bracelets, promoting kindness and fostering a tight-knit community.
Adriana opens up about her personal experience with bullying and how it inspired her to start a brand centered around kindness and positive connections. What began as a small project in her parents' basement, creating bracelets for her sorority sisters, has blossomed into a symbol of empowerment and support. Each bracelet carries an inspiring word, meant to be worn as a self-reminder and then passed on to someone in need of that message.
In the past ten years, Little Words Project has blossomed into a multi-million dollar business, boasting a widespread retail presence and partnerships with major retailers, including Target. Adriana credits this remarkable growth to the genuine community they've built around the brand, and calls out their highly effective brand ambassador program which has played a key role in their growth. Strategic partnerships have also played a crucial role in expanding Little Words Project's reach. Notable collaborations and brand connections, including with Peloton, Nordstrom’s and Taylor Swift, have significantly broadened the brand's visibility.
Adriana's founder story is one of resilience and belief in oneself. This episode is an exploration into building a purpose-driven brand, the power of community, and navigating the entrepreneurial journey with grace and determination.
Quotes:
“When I first started the brand, I would showcase the behind the scenes of it. And I, you know, all the ins and outs. And it's something I've carried through over the past decade is showing the realness behind building a business.” (21:49 | Adriana Carrig)
“We want to create safe, open spaces for you to like fully be yourself and show up as you are, come as you are, is one of the things that really matters to us as a community, as a brand.” (24:33 | Adriana Carrig)
“Listen to other stories of founders, of people who have gone the distance or people who are doing something in the field you want to be in and let them be expansive for you. Let them make you think it's possible.” (47:05 | Adriana Carrig)
ENTER TO WIN! Celebrate 200 episodes with us!
Connect with Adriana Carrig:
Website: http://www.littlewordsproject.com
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Summary
In this episode, Lindsay Pinchuk shares her mantra for 2024 and emphasizes the importance of community. She discusses the role of community in both personal and professional life and highlights the value of a supportive network. Lindsay shares personal experiences of dealing with competition and explains how embracing a community over a competition mentality can set your businesses apart. She provides tips for building a supportive network and using it to your advantage. Lindsay also encourages listeners to embrace a growth mindset and nurture a culture of support. She emphasizes the power of the business community and the importance of collaboration.
Takeaways
- Surround yourself with people who will be there for you no matter what and who you will be there for.
- Embrace a community over a competition mentality to set yourself apart in business.
- Build a supportive network by attending events, connecting with other women business owners, and seeking mentorship.
- Use your community to your advantage by partnering and collaborating with others.
YOU CAN FIND...
00:00 Introduction and Mantra for 2024
01:30 The Importance of Community
02:25 Embracing Community over Competition
05:14 Dealing with Copycats and Competition
07:47 Building a Supportive Network
09:12 Tips for Building a Supportive Network
14:30 Using Your Community to Your Advantage
17:47 Embracing a Growth Mindset
21:35 Nurturing a Culture of Support
23:24 The Power of Your Business Community
25:47 We Are Better Together
26:16 Wrap Up
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
FOUNDHER FRIDAY EVENTS ARE BACK IN 2024---with new cities and a virtual networking event in January. Get on the list and be among the first to have dibs on registration.
Check out these episodes of Dear FoundHer... all about the Power of Partnerships:
Part 1
Part 2
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
This year has been a year of growth, discovery, and solidifying the one thing I tell you all the time: YOU JUST HAVE TO BE YOURSELF. As we move into 2024 it has been FIVE years since I closed on the sale of my business. So much has happened, and truly 2023 was a pivotal year for me—I’m about to share with you why
In addition to a recap of this year and a sneak peek of next, I wanted to share with you the ten lessons I'm taking with me into 2024. As business owners, you can take what you will from them—but each of them have played an important role in growing my business exponentially this year. In fact, I talked to my tax accountant today and he said: Lindsay, I am so proud of you. Keep doing what you are doing—you started from nothing and look where you are.
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
REMINDER: Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off an annual or monthly membership. DON'T FORGET, doors close to Founding Members on 12/31. JOIN HERE.
FOUNDHER FRIDAY EVENTS ARE BACK IN 2024---with new cities and a virtual networking event in January. Get on the list and be among the first to have dibs on registration.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
In our #1 most downloaded episode of 2023, host Lindsay Pinchuk talks to Peloton's Jenn Sherman about her own social media insecurities. In a conversation that resonated with you like none other this year, this episode is JAM PACKED with tips and simple strategies to help you put your own social media on the right path in 2024. PLUS---grab Lindsay's Cheat Sheet + Social Media Challenge below.
And when you're done listening to this episode, you can listen to part 2 which aired eight weeks after Jenn first got started with Lindsay's challenge.
By way of background, Jenn is Peloton's OG instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returned this year to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!
Top takeaways from today’s episode:
- You just have to get started. Make a commitment.
- Take baby steps. Learn one step at a time and build upon it.
- It’s OK to feel overwhelmed.
Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's taking with her into 2024.
Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships.
Top takeaways from this interview:
- A lot of entrepreneurship is just making stuff up
- Even the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out there
- Bobbi utilized her expertise and personal brand to teach and build authority–and so should you.
- The importance of spending as much time on your family as you do on your business–find the hacks and shortcuts
- What feel like mountains really aren’t–break things down into actionable steps and figure out what you need to do to move forward
Quotes
• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi)
• “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)
• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)
Connect with Bobbi Brown:
Instagram | http://www.instagram.com/justbobbidotcom
Website | http://www.jonesroadbeauty.com
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a gap in the market for low-dose edibles, driven by her own experiences as a cannabis user with a low tolerance. Despite facing challenges in a market that primarily targeted high-dose consumers, Jenna was determined to create a product that allowed users to control their experience.
Throughout the episode, Jenna discusses her transition from a corporate job to full-time entrepreneurship, the complexities of navigating the cannabis industry's compliance regulations, and the recent pivot from cannabis to hemp products. She shares valuable insights on building a brand, the power of networking and reaching out to industry leaders, and the importance of realistic expectations and self-care as a new mother and founder.
Quotes:
- “I think when you feel something inside of you that's like, I want to go do this. I believe in this. I know I can do it. And even if you fail, you're going to learn so much in the process. You got to just bet on yourself. I mean, that's what everyone else does.” (14:35 | Jenna Goodring)
- “It was a lot of just networking. It was a lot of me being like, here's what I want. What are the pieces that make this up? And how do I go find them? The internet is an amazing tool. You can find anything on it. And I think people forget that. So I watched a lot of YouTube videos. I tasted a ton of products. I researched who made those products. And I found my suppliers. And it was really just a lot of research, due diligence, and networking.” (17:10 | Jenna Goodring)
- “I think just having no expectations in the beginning is my biggest piece of advice, whether you're a founder or just a first time mom. Just see what happens. See how it goes. Don't expect it to be a certain way. Get in the groove. I think there's so much pressure for babies to sleep this way and eat this way and moms to recover and lose weight. And it's not real. Maybe for some people, but for others, your journey is going to look different. And so I would say just be open and easy on yourself.” (41:09 |Jenna Goodring)
Connect with Jenna Goodring:
Instagram: http://www.instagram.com/highconfectionary
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come.
In today's episode you'll hear Lindsay talk about:
- How she started and grew a business built upon the foundation of events.
- What events do for your company.
- What makes an event successful.
- Six Tips to Get Your Event Strategy Started
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable.
Danielle shares tips to help entrepreneurs navigate financial challenges through foundational services vs. mere number-crunching. She emphasizes creating a judgment-free environment where clients feel comfortable seeking guidance and asking questions. For entrepreneurs who are listening who do not yet have a bookkeeper, Danielle offers advice for what to look for in a potential partner.
For small business owners looking to enhance their financial management skills and strategies, or understand how a bookkeeping partner can support their growth, this episode offers practical tips and advice.
Key Takeaways:
- It's crucial to find a bookkeeper or financial advisor that you enjoy working with, as this relationship is key to managing your business's finances effectively.
- The moment you begin accepting payments from customers is the official start of your business, marking a significant milestone in your entrepreneurial journey.
- Doing bookkeeping on your own is not advisable; it's a complex task that requires professional handling to ensure accuracy and compliance.
- As a business owner, it's important to pay yourself, which not only acknowledges your effort but also aids in personal financial planning.
Quotes:
“We have to know our numbers to manage our business. And the bonus is that we can also use those numbers for taxes, not the other way around.” (33:19 | Danielle Hayden)
“I'm too small. I'm not big enough for a bookkeeper. I'm not big enough for a tax accountant. I'm not enough. Get out of your head. The day that you started accepting payments from customers is the day that you created a business, which is the day that you needed a bookkeeper. You cannot afford to do bookkeeping on your own.” (37:58 | Danielle Hayden)
Connect with Danielle Hayden:
Instagram: https://www.instagram.com/kickstartaccounting/
Website: https://kickstartaccountinginc.com/about-us/#ops
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision. Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been held by women before.
During the conversation, Jordan discusses the challenges women face when running for office and the need for more support and resources. Jordan and her team have made a significant impact, supporting over 130 female candidates and making Her Bold Move the fastest-growing support network for women running for office.
By listening to this episode, you'll gain insights into the importance of electing women to positions of power and the positive changes they can bring. You'll learn about the work Her Bold Move is doing to provide financial aid, endorsements, and campaign support to female candidates. And most importantly, you'll be inspired to take action and support the movement towards gender equality in politics.
Quotes:
- “If we can elect more women, we can ensure that our reproductive health care will always be there and that the people in office understand the value of it and the importance of it.” (20:48 | Jordan Zaslow)
- “We understand that it's going to take a long time to make that real change that we're looking to make, but if we can make it, we don't just think that the experience of running for office as a woman will improve and that will be it. We think that the country as a whole would improve. We think that it would change the lives of all women in this country for the better. So we all pretty much believe that this is one of the most important things that we could possibly be spending our time doing.” (28:10 | Jordan Zaslow)
- “If you sign up to volunteer with us, we will start looping you in on opportunities to get involved, to volunteer. You can get involved in phone banking, text banking, and even fieldwork efforts.” (34:16 | Jordan Zaslow)
Connect with Jordan Zaslow:
Instagram: http://www.instagram.com/herboldmove
Instagram: http://www.instagram.com/jordanzaslow
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise.
t’s important that you think about what you are posting. So every time you post ask yourself:
-
Does this content connect with my community? Does it help them? Will they care?
-
What is the purpose of the content and am I achieving it?
-
Is there a call to action---even if it is to drop an emoji---you have to ask them to do something.
Here are the six SIMPLE steps to take right now on socail media:
want to caveat by saying…NONE of these are hard.
- Keep a list of ideas
- Share Your Story.
- Don’t post and ghost.
- Start sharing content from your community.
- Ask Polls in your stories.
- Create 2-3 reels per week for the next four weeks.
Start doing these things now as these simple steps will make a big impact on your social media.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Grab my Instagram Reels cheat sheet here.
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.
Caroline's journey began with Pizza Girl, an all-organic Italian foods company born from her pursuit of high-quality, authentic pasta sauces. Her decision to publicly support the Jewish community post-terrorist attacks marked a significant moment in her career as Pizza Girl turned activist.
In their honest conversation, Lindsay and Caroline delve into the complexities of balancing business with activism. Caroline acknowledges the challenges but emphasizes the necessity of mental health and self-care. She advocates for speaking one's truth, reinforcing that the impact of such actions often surpasses the potential risks associated with losing followers or business.
The episode celebrates the power of authenticity, the importance of advocacy, and using one’s business platform for achieving broader social good.
Key Takeaways:
- It is important to stand up for what you believe in, even if it goes against popular opinion or may have potential negative impacts on your business or personal life.
- Balancing social issues and business can be challenging, but it is crucial to find a way to address important matters while still maintaining focus on your business goals.
Quotes:
- "I just couldn't believe that something so atrocious and devastating and awful could happen to so many people in Israel to then see within even just a few days where there was not even time to mourn, there was such a backlash and hate parade." (15:38 | Caroline D'Amore)
- "I will not stop. I will not be silenced. I do not scare easily." (26:26 | Caroline D'Amor)
- "Life is short. And people kept saying to me, if I lose my business tomorrow, at least I know that I stood for something." (34:39 | Caroline D'Amore)
Connect with Caroline D'Amore:
http://www.instagram.com/carolinedamore
http://www.instagram.com/pizzagirl
https://www.pizzagirl.com/ use the code Foundher15 for 15% off
If you like what you're hearing, please leave a rating or review at ttps://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.
Jennifer's agency helps brands and individuals craft impactful stories and tell those stories through media relations, influencer marketing, and social media to build and protect brand reputations. Jennifer recommends PR for business owners because it creates brand credibility. When hiring a PR firm, look for 3 elements: values, strategy and team. If you have a small PR budget, get scrappy and connect with local reporters and media influencers in your industry. Utilizing micro Influencer marketing is also a strategy Jennifer recommends for brands with smaller budgets who are looking for targeted audience engagement.
This episode is full of amazing wisdom for business owners looking to leverage public relations to build and protect their brand reputation and grow their business.
Key Takeaways:
- It's all in who you know.
- Pull up your boots and go get to it.
- Know what the destination is.
- Be yourself, build yourself a personal advisory board, experts, people who can surround you and who you can call on for counsel no matter what.
- Network, network, network!
Quotes:
- “I believe at the core of every brand, every person, every company, there is a great narrative.” (10:08 | Jennifer Babbit Bodner)
- “Get out of your house, get out of your office and go be at networking, industry, charitable events. There's a follow-up to that, which is you got to talk to people at these events. I tell my team everywhere they go, they need to give out at least 10 business cards.” (16:09 | Jennifer Babbit Bodner)
- “Build yourself a personal advisory board. I don't mean an actual board. But who are those experts, especially in the areas that you don't know that you can call for counsel and ask them, say, I want you to be a part of my personal advisory board, right? I mean, legal, mental health, business, product, whatever it is, when you're starting out, there's so much you don't know. And there's so many people that are willing to share that with you.” (37:26 | Jennifer Babbit Bodner)
Connect with Jennifer Babbit Bodner:
Instagram: http://www.instagram.com/babbitbodner
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is Lindsay's new group mentorship program that helps you create the right content and messaging to connect with your community, drive sales, AND generate a simplified process for putting it out into the world, to grow your following and bottom line. Use the code FOUNDHER for 20% off a annual or monthly membership, doors close to Founding Members on 12/31. JOIN HERE.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.
At the heart of Melissa's approach to building Tiny Tags is a laser-focused strategy on a specific target audience: moms. By streamlining her website to only feature products that resonate with this group, Melissa simplified her business operations and fostered a deeper connection with her customers. This sharp focus paved the way for Tiny Tags to launch a bespoke collection at Target stores, a move that not only expanded brand awareness but also aligned perfectly with the brand's ethos. The ongoing goal is to widen the partnership, reaching more customers while staying true to Tiny Tags' identity. The role of social media in the growth of Tiny Tags has been pivotal. Melissa’s direct engagement with editors and influencers, coupled with authentic storytelling, has deepened connections with customers. Her belief in the power of storytelling has been a key factor in creating a relatable and beloved brand. This episode is full of key takeaways. Head over to @dearfounder on Instagram and drop your number one takeaway from this conversation in the comments on the post with the tiny tags pictured. One lucky winner is going to win a $100 gift card to Tiny Tags to create their own customized piece of jewelry AND a one-year membership to Marketing Made Simple for Small Business, Lindsay's new group mentorship program (value $1,163.)
Quotes:
- “If you're a small business, every dollar counts. We had a whole article in Inc. Magazine and the editor said to me, the only reason why I replied to your email is it came from you. She said, my inbox is flooded with PR firms.” (15:46 | Melissa Clayton)
- “Making money is not a why. And I think, again, it makes running your business so much easier, especially when things are hard, because you have a deep why with it.” (37:33 | Melissa Clayton)
Connect with Melissa Clayton:
Website:http://www.tinytags.com
Instagram: http://www.instagram.com/tinytags
Instagram: http://www.instagram.com/melissarclayton
For more information and to join Lindsay's new online group mentorship and community: Marketing Made Simple for Small Business, CLICK HERE.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
From corporate America to a trailblazer in influencer marketing, Aliza Freud of SheSpeaks shares her story of success and adaptation, evolving SheSpeaks from a women's insight platform into a hub for influencer marketing.
Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.
Key Takeaways:
Brands are now personalities. So a content strategy supporting this notion is imperative.
You don't need a big agency to work with influencers. Look at who's tagging you. Search for people within your category and within your community and DM them.
Maximize any content you get from a creator and use it everywhere including investing in boosting it so that more people see it.
Successful companies often undergo significant changes from their beginnings, so be open to this kind of growth and adaptation.
Quotes:
- “One of the things that I recognized with influencers early on was that when they talk about products, if you let them do it, if you let them be authentic and real about it, they're going to talk about it from a benefit perspective. How did this make my life more interesting, better, funnier, whatever it is, more exciting? That's what they're going to talk about. (27:15 | Aliza Freud)
- “You can get so much value when you just reach out to someone who you think is creating good content that probably has your audience and and just offer them an opportunity. Hey, look, if I send you this, would you be willing to try it?” (33:03 | Aliza Freud)
- Once you have a piece of content you love from an influencer, it is such an efficient use of funds to boost it. Just, you know, anybody can like get an account on meta. It works for both Facebook and Instagram. You can do some targeting if you want to and boost the content. It is very efficient. And you can say, I want to optimize for clicks. I want to optimize where you can see the impact. (36:39 | Aliza Freud).
Check out Aliza Freud's Influencer Masterclass here: https://shespeaksinc.com/influencer-marketing-masterclass-video/
Connect with Aliza Freud:
Instagram: https://www.instagram.com/aliza_freud/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Marketing Made Simple for Small Business is HERE! Get on the list and get access to this brand new solution to help you grow your business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy.
She will discuss setting up the right tools and putting a process into place so that you can follow a simple strategy to market your business. these steps are imperative in order to put a marketing strategy into action and also to make it successful.
GET ON THE WAITLIST FOR EARLY ACCESS TO MARKETING MADE SIMPLE FOR SMALL BUSINESS, my new online community and group mentorship.
If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:
The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers
Resources discussed in today's episode:
Flodesk
Leadpages
Canva
Later
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humble beginnings as a small idea to becoming a beloved brand with over 3 million stickers sold.
Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections.
In addition to the success of StickerBeans, the episode touches on the challenges and obstacles faced by Dana and her team. From dealing with copycat companies to constantly launching desirable new products, Dana shares the lessons she learned.
Listeners will be inspired by Dana's dedication to her brand and her commitment to providing a positive and meaningful experience for children and parents alike.
Key Takeaways:
- Word of mouth marketing can be a key to business success, as demonstrated by Diana's enterprise which grew substantially through organic promotion without the need for paid advertising.
- When your business accomplishments are recognized, it's important to feel proud and express gratitude for such acknowledgments, as they affirm the effort and dedication put into your work.
Quotes:
- “You learned as you were growing and that really is the epitome of entrepreneurship when you think about it.” (23:41 | Lindsay Pinchuk)
- “If you don’t love your business like your child, walk away.” (31:52 | Dana Runyon)
- "It does make us feel super good that kids are playing together, talking about their collections, sending each other, like, you know, it's just, it's really positive stuff." (00:34:50 | Dana Runyon)
Connect with Dana Runyon:
Website: www.stickerbeans.com/
Instagram: www.instagram.com/stickerbeans
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today’s episode is dovetailing on what was discussed last week at Dear FoundHer’s, FoundHer Friday event.
When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business. She then uses those responses to formulate the networking conversations at our events.
So this month the two topics were:
-
Preparing for 2024
-
Getting New Business and growing your business
Today Lindsay takes a deep dive and offers step-by-step preparation on each of these topics as we move into the last two months of the. year.
If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:
The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers
Grab 30+ Ideas for Simple Partnerships HERE.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today.
So what I am going to share with you are TWO easy ways that you can partner with others RIGHT NOW, even with the current climate around us…and EXACTLY how you can do it.
Join me today as I walk you step-by-step through how to execute the following:
- Collaborative content with a partner.
- An email swap.
I'm sharing with you how to do it, ideas for execution, best practices and more.
If you want more ideas, step-by-step instructions and the exact emails and DMs I use for outreach, grab my new e-book:
The Partnership Blueprint for Small Business, A Step-by-Step Guide to Reaching Thousands of New Customers
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
Today’s guest gets paid to celebrate, to party and to help her clients make the most incredible memories surrounding their milestone events. And she did this for Dear FoundHer Host, Lindsay Pinchuk and her family last weekend.
"I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do what I do."
At just 32 years old, Vibe Entertainment was founded in 2017 when Ari was just 26. She does all the front end (performance) and back end at my business (equipment, operations, sales, managing other vendors, contracts & paperwork) and she’s been the sole owner since 2019.
In today's episode, Ari takes us through her journey on starting out, going out on her own and how her business looks different from 2017 until now. Not only does she have an amazing business, but through her work she serves as a role model to teens—showing them that they can be confident and successful being their own true selves.
Connect with Ari Rozzen:
Instagram:http://www.instagram.com/ariwithvibe
Instagram:http://www.instagram.com/partywithvibe
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Lindsay works with brands big and small to make marketing simple through her proven methods and 20+ years of experience. You can now work with Lindsay 1:1 to level up your marketing process and to build your brand. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.
If you haven’t listened to last week’s episode about the importance of messaging during a crisis, take a listen, it's a great compliment to today’s conversation. Listen Here
Today you're going to hear what happened on my social media over the last few weeks. In the last 30 days, I've lost 411 followers, but guess what? I've gained 890.
And on Instagram:
- Reach is up 261%
- Content interactions are up 126%
- Story interactions are up 800%
- Impressions are up 308%---over 600K impressions.
- Most important: I've reached nearly 300% more NON-FOLLOWERS
What does this tell you? It tells you this:
When you speak up, you CONNECT with people.
When you speak up, your community engages.
When you speak up, your community and your customers---they will remember this forever.
So today we're going to go back to the basics of your brand marketing, your brand strategy, content strategy and I'll share six things that you can do right now to create content that connects with your community.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
Grab a few freebies to help make your marketing simple:
30 Ideas for Simple Partnerships to Grow Your Business
Lindsay Pinchuk's Engagement Checklist for Social Media
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with health concerns can feel safe using. Since its founding in 2015, the company has donated an astounding $135 million in funds and products to 500 giving partners in order to help deserving communities thrive.
With empathetic leadership and a dedication to social action, Karissa is on a mission to change the way we think about the power and potential of beauty.
Key takeaways:
- Ignorance is bliss when you’re starting a business
- Don’t raise money if you don’t need to
- Start slowly - especially if you’re low on capital
- Rely on and trust your community to guide you in making pivotal decisions
- Ask for help, you can’t do it alone
- Find friends outside the business
Quotes:
- “I often say that ignorance is bliss when you're starting a business, because if I had known how hard it was, I wouldn't have done it.”(11:47 | Karissa)
- “I had to work on it for many, many years, much longer than your traditional product development cycle. That spirit of creating products that are truly solving problems still rings true in all of the products that we're creating. Because at the time the world didn't need another pair of false eyelashes or lash glue. There were great ones on the market, but we needed to solve a very specific problem.” (13:39 | Karissa)
- “We always say everybody's on the giving team at Thrive Cosmetics because one of our values is one team, one score.” (24:11 | Karissa)
- “I did not think that it would get this big. I did not think it would happen the way that it did and when it did, but that's one thing that always inspires me, Lindsay, is that I didn't dream that big, but our community did.” (34:34 | Karissa)
Connect with Karissa Bodnar:
Instagram:http://www.instagram.com/thrivecausemetics
Instagram:http://www.instagram.com/karissabodnar
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.
If you haven’t listened to last week’s episode about navigating social media during a crisis, take a listen, its a great compliment to today’s conversation. Listen Here
Today we're going to discuss the importance of speaking up and speaking up in the right way. In addition to Lindsay sharing the importance of doing so for your brand, she will also share stories to back up these six points:
- Craft a message that will resonate with your community.
- Don’t be afraid to speak out at your company if you don’t agree with how they are handling the situation.
- Be mindful of your personal brand, especially if you are representing a larger corporation.
- Don’t gloss over the situation with a generic statement in your stories . Especially if you’re continuing your content as usual.
- Be careful what you say, if it’s online it’s not private, even if you’re in a private group.
- Don’t stay silent, especially if you’re a public persona.
There is a lot here, but I share this with you as like I said last week, there is no blue print for how to handle yourself right now. But there are best practices to make sure that you come out the other side unscathed.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.
I wanted to take this week to address it and hopefully provide you some insight and important points to think about.
The #1 comment I'm hearing from consumers is how insensitive brands and creators are being going on with life, posting their OOTD and Fit Checks as if nothing has happened. When the climate around us shifts---whether socially or even figuratively as it would if there was a natural disaster, it's important that your content aligns with the world around you so you don't feel far off or insensitive.
There isn’t a handbook or a blueprint for this. No one ever could have prepared to wake up to some of the horrific news we’ve woken up to over the last four days, and with that comes the fact that no one can prepare you for what to do on social media. I will caveat this by saying this is not a normal episode as I recorded it on the fly, but I wanted to share this with you as I felt the content was important to so many of you as business owners. I also wanted to answer all of your questions.
If you have anything further you want to ask, please reach out over dm.
As noted in the episode, here are the accounts I mentioned:
http://www.instagram.com/mosheh for reliable news
http://www.instagram.com/jogrange for creator information
http://www.instagram.com/noatishby for information about the crisis in Israel
http://www.instagram.com/jessicayellin for information about the crisis in Israel
Hosted on Acast. See acast.com/privacy for more information.
It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023.
- Tuesday: 10 Ideas for Your 4th Quarter Content
- Wednesday: How to SWEEP those ideas across all of your content platforms.
- Today I’m taking your questions.
Questions answered in today's episode:
- How important is it to have an actual website?
- What’s the best way to get User Generated Content from our community?
- Where do you start when it comes to creating an event for your brand? I saw your FoundHer Friday a few weeks ago and it looked amazing.
- Should I be using AI and if so how?
- Should I be posting personal stuff on my brand’s instagram page?
- How do we get to know people on our business IG account?
- I feel like I have to be everywhere, how can I be everywhere without spending hours on end creating content?
- What are some of the most effective partnerships you’ve done to date?
Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
The November registration goes live Friday and new cities will be announced later this year.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content.
If you’ve never heard her use the acronym SWEEP before, it’s Lindsay's proven method for building your brand and growing the community which surrounds it. It’s how she built my first company, Bump Club and Beyond, and how she's building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting.
SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand. When you SWEEP your message across all of your content, BIG things start to happen.
If you take away ONE thing from today’s episode, start thinking about all of the ways that you can SWEEP your messages through your content.
TUNE IN for examples on how to apply SWEEP, create a process and efficient plan for your content.
Do you want to create 30 pieces of content (from one) in just two hours? Grab this checklist here to make it happen.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
The November registration goes live Friday and new cities will be announced later this year.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
Hosted on Acast. See acast.com/privacy for more information.
It's a new month AND the the start of Q4. Showing up for your community is more important now than ever.
Today we’re going to go through TEN ideas for your content in Q4. Tomorrow? You’re going to learn how to SWEEP these ideas through your touch points. If you’ve never heard me use the acronym SWEEP before, it’s my proven method for build your brand and growing the community which surrounds it. It’s how I built my first company, bump club and beyond and how Im building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting.
SWEEP, utilizes your Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies that grow your brand.
So today we talk about ideas for content, overnight you can brainstorm. And tomorrow you’ll walk away with actionable steps to SWEEP content through ALL of your touch points. If you don’t want to miss it, see that + sign in the top right hand corner of your podcast app on the Dear Founder… page? Make sure you hit it and FOLLOW us so that you don’t miss tomorrow’s episode…or any episode thereafter.
Are you looking to get your brand in front of THOUSANDS of more eyeballs and grow your own community? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
The November registration goes live Friday and new cities will be announced later this year.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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At just 27, following the tragic loss of her father, Julie Smolyansky took the reins of the family business, Lifeway Foods. Under Julie's leadership for the past 20 years, Lifeway's annual revenues have grown from $12 million to more than $140 million in 2022. She created these results slowly and steadily by following her gut instincts, relying heavily on organic, strategic marketing tactics and with the support of an amazing team that has grown right along with the company's success.
Julie shares her insights on the genuine power of word-of-mouth marketing and how she leveraged strategic partnerships. By authentically connecting with communities, from expectant moms to athletes, she has amplified the awareness of kefir as a wellness product and Lifeway Foods brand. Lifeway was early in organic social media marketing, and it still heavily leverages social media influencers and organic brand advocacy to be in front of the health and wellness aware community.
There is so much to learn from this episode, highlighting the importance of following your passion, making intuitive decisions, and building strong relationships within your industry. Listeners will gain valuable insights into the power of slow and steady growth, the benefits of organic marketing, and the significance of creating a supportive and passionate team.
Key Takeaways:
- Slow and steady growth can lead to long-term success.
- Passionate employees are key to a successful team.
- Delegate as much as you can to others so that you can do what you are uniquely qualified to do.
Quotes:
- "My goal is really to make Lifeway to kefir or what Tropicana is to orange juice or Hershey's is to chocolate - really build a global iconic brand that really heals people's bodies from the inside out." (27:08 | Julie Smolyansky)
- "I keep everyone who's super passionate. I think passion trumps everything else. When I see somebody who's passionate, I want them on my team." (39:27 | Julie Smolyansky)
- Don't give up. I mean, number one, don't give up. There are going to be challenging days, but that just comes with the territory." (51:51 | Julie Smolyansky)
Connect with Julie Smolyansky:
Instagram: http://www.instagram.com/lifewaykefir
Instagram:http://www.instagram.com/juliesmolyansky
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
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Last week Dear FoundHer... hosted our first live FoundHer Friday—a casual get together for female founders and entrepreneurs, turned into a jam packed room of over 40 amazing women. Upon registration Host, Lindsay Pinchuk, asked what their biggest pain points were. After reading through all of them there were two that kept coming up time and time again: client acquisition/marketing (which we talk about a lot here and will continue to do so) and time management.So today we're bringing you into last week’s event and sharing with you the suggestions and advice from this amazing group of women.
Lindsay will take you through the advice she shared at Friday's event, plus eleven further tips from attendees. The big takeaway, when she asked the room full of women if they felt time stretced, almost every hand went up. You are not alone.
Are you looking to get your brand in front of THOUSANDS of more eyeballs? Make sure you grab the full list of 30+ Ideas for Simple Partnerships here from earlier this month.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
The November registration goes live Friday and new cities will be announced later this year.
Make sure you subscribe to Dear FoundHer... so you never miss an episode. Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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As retirement age gets pushed back later and later, and life expectancy continues to expand, women 40 and older are looking to make the most of the next season of their lives by resuming or beginning new vocations and fulfilling deferred dreams.
Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.
Key Takeaways:
- Building a platform or business doesn't always require a detailed business plan. Sometimes, it can evolve organically based on the needs and interests of the community.
- Patience is key when building a platform or business. It takes time to see results and to pivot when necessary.
- It's important to listen to the community and adapt accordingly. By understanding their needs and desires, you can create a platform that truly serves them.
- Creating a sense of community is crucial, both online and offline. Providing opportunities for connection, support, and collaboration can greatly enhance the experience for members.
Quotes:
- “I think women over 40, we're kind of the most boring diversity issue right now. No one really wants to tackle age, and no one wants to tackle women in menopause. It's not sexy.” (16:47 | Nada)
- “I might need to work until I'm 70. Retirement age is changing; we're living longer. That means we have to have more money to last us longer in retirement. So we have to start to tackle these things for working women and non-working women in this midlife stage.” (20:24 | Nada)
- “If we can teach women in this demographic in this stage of life, if we can give them the tools they need to go out and do the things they're each respectively called to do, half the world's problems will be taken care of. This isn't a time to be stepping back, it's a time to be stepping up.” (24:08 | Nada)
- “It may have looked like I was living the dream, but just be really clear about what that dream looks like.” (43:12 | Nada)
- “Just start. By the time you iterate for all the changes that you will need to make, because it's usually not exactly what you, when you started, it usually doesn't end up being exactly what it was in the beginning, right? You need to make room for all those iterations. You will have moved the needle so much just by starting. You will surprise yourself.” (47:57 | Nada)
Connect with Nada Jones:
Instagram: https://www.instagram.com/thisislibertyroad/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
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Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts:
- Resource Allocation
- Maintaining Focus
- Time Management
- Quality Control
- Setting Boundaries
- Opportunity Costs
- Respect for Your Vision
- Delegation and Collaboration
- The need to protect yourself
Do you have a hard time saying no? We want to hear your stories. The power of saying "no" as an entrepreneur or business owner lies in your ability to prioritize, focus, and protect your resources and vision. It's not about being negative; rather, it's about being strategic and intentional in your decisions to maximize your chances of long-term success and fulfillment.
DON'T FORGET: Grab the full list of 30+ Ideas for Simple Partnerships here from last week.
Put your brand in front of thousands of potential new customers.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
SPACE IS LIMITED.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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“I came up with this concept to change the way that people thought about underwear.” Joanna Griffiths, founder and president of Knix, created a billion dollar category within the intimate apparel industry when she designed leak-proof period underwear.
Joanna's commitment to designing products for genuine bodies and real-life situations led to incredible success for a brand that champions diversity and inclusivity. Through comprehensive research and testing, she developed high-quality, comfortable period underwear tailored to authentic needs. Beyond product development, Joanna’s intuition guided pivotal business choices, including her fundraising approaches and her decision to part ways with retail partners who didn't align with Knix's core values.
Joanna’s story is both enlightening and raw. Unlike many polished tales of entrepreneurship, she honestly shares challenges she faced, dispelling the misconception that business success happens instantaneously.
Key Takeaways:
- When you have to make a decision that's going to impact your business, good or bad, you have to trust your instinct.
- Believe in yourself and set your own parameters. It's your company and your rules, so set them.
- Find a tribe of female founders that are going through it, too.
Quotes:
- “I look back and there were certain moments and I have distinct memories of moments where I should have said something back, like something so rude was said to me that I should have walked out and I didn't. And I wish I had, because when you just sit there and you eat it and you accept it, I know for sure that person has gone on to say bad things to multiple people, you know? Because they felt like it was totally appropriate.” (33:55 | Joanna)
- “I think you're nervous in the beginning to say no, because you're never sure if another opportunity is gonna come around. And one of the things that I've realized, like, you know, now being at this for a while and being a female founder for a while, is if we wanna see change, we all have to hold the power of no. And we have to reward the people who are good actors, and we have to say, fuck off to the ones that aren't.” (36:53 | Joanna)
Connect with Joanna Griffiths:
Instagram: https://www.instagram.com/joannaknix/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Podcast production and show notes provided by HiveCast.fm
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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.
Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.
Grab the full list of 30+ Ideas for Simple Partnerships here.
IGNITE YOUR BRAND THROUGH EASY TO EXECUTE, COST-EFFECTIVE COLLABORATIONS
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
SPACE IS LIMITED.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships.
Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing.
From day one with both companies I had a zero dollar marketing budget, but when you tap into the power of partnerships, great things happen. And usually, when they happen, they lead to more things happening and eventually bigger things happening.
You can build, grow and scale a 7-figure brand upon the foundation of collaborative partnerships. In today's epiossde you'll hear Lindsay share:
- How she used partnerships when building Bump Club and Beyond.
- How she's using partnerships to build Dear FoundHer...
- Best practices when it comes to finding partners and creating partnerships that work.
Tomorrow Lindsay will share 30+ ideas for you to partner with others to grow and ignite your brand.
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
SPACE IS LIMITED.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Stay tuned for Part 2 tomorrow and tune in to grab a downloadable e-book outlining all of the ideas Lindsay will be sharing.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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From a simple idea to a $200 million brand, Missy Tannen, the product visionary behind Boll and Branch went from being a teacher, then a stay-at-home Mom, to co-founding the ethical and sustainable bedding direct-to-consumer powerhouse brand.
Join Lindsay Pinchuk in today's episode as she chats with Missy, unraveling the captivating story of how she, alongside her husband Scott, created a household sensation. With humble beginnings, limited resources, and a commitment to honesty and transparency, they constructed a brand marked by superior quality and a crystal-clear supply chain. The cornerstone of their success? Valuing every individual, be it a partner, an employee, or a cherished customer.
Key Takeaways:
- Building a successful business requires a combination of passion, hard work, and a clear vision.
- Transparency and authenticity can be powerful tools in building a brand and attracting customers.
- Surrounding yourself with a diverse team that complements your strengths and weaknesses is crucial for success.
- Overcoming obstacles and finding creative solutions is essential in the entrepreneurial journey.
- Seeking help and support from mentors, friends, and family can provide valuable guidance and assistance along the way.
Quotes:
- "We've been profitable since our second year, we'll hit close to 200 million by the end of this year. So I'm just so proud of what we've been able to do in 10 years." (00:34:17 | Missy Tannen)
- "Reach out for help, like what we were talking about before. Like I don't think anyone can do this on their own, even just for moral support and like mental health. But I think that there are so many people that you surround yourself with in life, whether it's your friends, your family, or mentors, or you know there's going to be people that you want to meet and find to give you advice." (44:05 | Missy Tannen)
- “Being a mom of three daughters, I just want them to see that they can do anything they put their minds to. I just want them to know that they can do anything they want to do and do it with grace and kindness.(00:44:14 | Missy Tannen)
Connect with Missy Tannen:
Instagram: http://www.instagram.com/bollandbranch
Website: http://www.bollandbranch.com
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your Brand. This is a continuation of yesterday’s episode and a part 2—there was a lot of information I wanted you to have a minute to digest it and to get started. PLUS, I wanted to give you a chance to do your homework from yesterday....have you shared your story yet?
Today I will continue to share with you 31 Actionable Steps that you can start taking TODAY to Ignite Your Brand.
I grew that business to reach 3MM users per month across multiple platforms and generate 7-figures in revenue for six years straight. In this two part episode I’m sharing the basic strategies I used to build my first and now my second company. I didn’t have a marketing budget and I started my community from scratch. I built this company through practical, cost effective organic marketing strategies.
While there really is no blueprint for selling a business, I do hope that you can take these 31 steps and start them TODAY in order to Ignite Your Brand.
Yesterday I shared Days 1-15, and today we will pick up where we left off. If you didn’t listen to part 1—you are going to want to do that as this episode will make much more sense if you do :)
Are you ready? LFG!
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
SPACE IS LIMITED.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Grab a downloadable checklist with all 31 Tips outlined just for you!
Grab my Engagement Checklist here!
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 31 actionable steps that you can start taking TODAY to Ignite Your brand.
In this episode, Lindsay's sharing many of the exact steps I share with her consulting clients, coaching clients and the students in the classes she teaches.
You don’t need a million dollars or a million followers to have a viable business. But you do need a strategy and a plan that you can put to work for you each and every month.
Marketing your brand, business or company can feel like e a lot…why? Because it is. Especially if you’re a small business trying to juggle it all.
But there are a few keys to success when marketing your brand:
- Put your community first….always.
- Put processes in place. Each of these steps we are outlining today will help you get to a place where you can have a regular action plan in the future. Memorialize your processes and stick to them.
- Just get started. Today is Day 1—follow these steps to get to a place where you have a plan moving forward. You have to start somewhere…and honestly, there is no better place than here and now.
Before you take any of these steps, you're going to want to identify your target customer and who you want to be in your brand’s community. Very clearly write out who they are—create an avatar for them. Most important, identify what their problems are and how you and your product/service/brand/company can solve them. Lindsay talks more about how to do this in today's conversation.
Are you ready? LFG!
If you want to join Lindsay at any of her live and in-person FoundHer Fridays events, make sure you sign up here to get first dibs on registration.
SPACE IS LIMITED.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Stay tuned for Part 2 tomorrow and tune in to grab a downloadable checklist with all 31 Tips outlined just for you!
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.
Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.
Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.
Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!
Key Takeaways:
- When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
- Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
- Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.
Quotes:
- "If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly)
- “Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)
Connect with Molly Keyser:
Instagram: https://www.instagram.com/mollymkeyser
FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement
YouTube: https://www.youtube.com/mollykeyser
TikTok: https://vm.tiktok.com/TTPdpkYrqj/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today we welcome Corinne, an entrepreneur whose story resonates with change, growth, and vision. Like many entrepreneurs, Corinne’s journey began when she left her corporate job in pursuit of her passion. By leveraging her skills and experience from her college education and her previous jobs, Corinne has grown her company, Grid and Glam, into a 7-figure business in just a few years, allowing her professional organizing services to reach households all over the country.
In this episode, Corinne reveals the inner workings of her business and the evolution of her membership program. She explains how the program focuses on organizing different spaces in the home each month, providing members with step-by-step guidance and support. By using consumer research and social media, Corrine is able to provide her members with a program that grows with them over the years. But the key to the longevity of her success? Her team. Corinne’s story is truly a testament to the potential of later-life achievements that everyone needs to hear.
Key Insights:
- Building a successful business requires a combination of intuition and market research. Grid and Glam’s success is a testament to this approach.
- Engaging with the audience and listening to their feedback is crucial for understanding their needs and continuously improving the business.
- Building a strong team is essential for scaling a business.
- Diversifying revenue streams and exploring new opportunities can help expand the business and cater to different target markets.
Quotes:
- "At the end of the year, you've got no more decluttering to do. You've got no more organizing to do ever again. All you have to do is maintain it." (20:57 | Corinne Morahan)
- "I'm always listening to my audience. What I'm reading, what they're posting on Facebook. I'm reading every email and comment that comes through." (27:13 | Corinne Morahan)
- "We've built in a lot of redundancies into the business, not too many because we don't want to be wasteful, but a lot of quality control." (00:34:55 | Corinne Morahan)
Connect with Corinne Morahan:
Instagram for Corrine: http://www.instagram.com/corinnemorahan
Grid and Glam Instagram: http://www.instagram.com/gridandglam
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
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"Building a business requires blind optimism and a lot of blind faith. You have to believe in yourself and your idea, even when no one else does." says Nicole Gibbons, Founder and CEO of Clare.
Today we're joined by the incredible Nicole Gibbons, founder and CEO of Clare. Nicole's journey is nothing short of inspiring. From working in PR at Victoria's Secret, to becoming a renowned interior designer, she saw a need for a better way to buy paint and turned the industry upside down. With her expertise and passion for design, Nicole built a brand that challenges the status quo and offers a transparent and modern paint shopping experience. Her story is a testament to the power of following your passion and never giving up. Get ready to be inspired by Nicole's journey and learn how she built a groundbreaking business from the ground up.
Top takeaways:
- Building a community around your passion project can lead to valuable connections and opportunities.
- Timing is crucial in entrepreneurship, and success often depends on being in the right place at the right time.
- Starting a business to solve pain points in an industry can be a powerful motivator and a unique selling point.
- Building a business from the ground up requires a willingness to learn, network, and take risks, even in areas where you have little expertise.
Quotes:
- "I pretty much taught myself a masterclass in how to break into the VC world, how to figure out who the right investors are, how to target them, how to pitch them, how to create a pitch deck, and how to build a financial model." (23:45 | Nicole Gibbons)
- "No one talks about how hard it is to start a business. No one talks about all the sacrifices that you end up making." (35:01 | Nicole Gibbons)
- “Really think about your long term plan. I think a lot of startups fly by the seat of their pants, and they're taking things one day at a time. But think about the outcome that you want to achieve. And make sure that all the steps that you have in your journey are optimizing toward that outcome.” (45:31 | Nicole Gibbons)
Connect with Nicole Gibbons:
Instagram for Nicole: @nicolegibbonsstyle
Instagram for Clare: http://www.instagram.com/clarepaint
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“Rejection is protection. And it means that something better is coming. So don't let the rejections get you down. Let them hurt for a few minutes and then move on," says Lauren Makler, Co-founder, and CEO of Cofertility.
Discover the remarkable journey of Cofertility, a pioneering platform in the fertility space that has been making waves since its launch in October. Join Lauren Makler, the co-founder and CEO, as she shares the incredible growth and success of the business. With tens of thousands of women applying to their program and thousands of intended parents exploring potential donors, Cofertility is transforming the landscape of fertility choices. Gain insights into their effective fundraising strategies and learn valuable tips for founders seeking capital. Today’s episode takes a deep dive into the platform's emphasis on creating a supportive community and judgment-free space for donors and parents, while looking ahead to Cofertility's vision of reducing the stigma around fertility treatments and becoming a transformative force in the industry.
Key Takeaways:
- Understanding your target audience and meeting them where they are is crucial for higher conversion rates.
- Building a supportive community fosters engagement and referrals.
- Collaborating with others and leveraging your network enhances your entrepreneurial journey.
Quotes:
- Tens of thousands of women apply to our program to either be part of our split or keep program. We've had thousands of intended parents create accounts and come check out the donors that we have. We make matches all the time, and it is the best feeling in the world.” (27:10 | Lauren Makler)
- "You have to believe that you are worthy of investing in for someone to invest in you." (30:30 | Lauren Makler)
- Don’t do it alone. My husband and I do this thing, we call it career pooling where we pool our skills together to bring out the best in each other.” (39:16 | Lauren Makler)
Connect with Lauren Makler:
https://www.instagram.com/laurenmakler/
https://www.instagram.com/cofertility/
https://www.instagram.com/freezebyco/
https://www.instagram.com/familybyco/
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today host Lindsay Pinchuk is sharing with you the number one lesson she shares with clients, students and within her community. Are you sharing your story? This is one of the most powerful marketing tools you have at your fingertips, and if you’re not utilizing it, you’re missing out. Sharing your story is the FIRST STEP in any content strategy for your brand. This episode will challenge you to go through and to write out your story and share it.
So as you’re writing down your own story to share, I want you to think about and consider the following:
- Your story isn’t what you are today or your title, it is the journey and path that you took to get there.
- Your greater story is made up of a lot of little stories—so pull those out over time and share them with your community as a way to connect. Share your story at least once a month…and in between sharing your big picture story, share those little stories along the way.
- Make sure you have a long, medium and short version of your story—and that your story version is your ONE SENTENCE elevator pitch: what you do, how and why.
- Don’t be afraid to be vulnerable—share the failures, share the lessons. It makes you human and likable.
- Truly, just be yourself. When you are yourself you connect with the people you are meant to connect with—you attract the right community and customer and ultimately you end up in the right place with your business.
To Ignite Your Brand with Lindsay, make sure you're following her on TikTok @igniteyourbrand where she's sharing an actionable tip every day throughout the month of August.
If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
“Organic marketing to me, or organic social, is really just about being you, but finding really unique ways to tell universal stories,” explains Kar Brulhart, social media consultant.
If you have ever wanted to grow your Instagram following, but were unsure where to start, you’re in luck! Kar Brulhart is a social media wiz who got her start as the social media manager for the United Nations World Food Program. When the pandemic layoffs caused her to lose what she thought was her dream job as head of social for a startup in NY, Kar pivoted to consulting, eager to teach other women business owners everything she knew about social media marketing. In just ten months, Kar grew her following organically from 0 to 45,000 followers- and that’s not even the best part. Through monetizing her Instagram and social media skills, she quickly began pulling in a six figure income. If you are not already following Kar, you’re absolutely going to want to after hearing today’s episode.
Today’s helpful highlights are:
- You don't need a lot of followers to monetize!
- You can grow your social media with zero budget simply through authentic storytelling. With the right approach, success is possible on Instagram.
- Organic marketing is really just about being you. It's finding unique ways to tell universal stories.
- Show up on Instagram Live and do so with a diverse group of guests. This will get you in front of new audiences, ultimately growing yours.
- Treat your social media the same way you would a corporate job. You have to be consistent in the work that you do every day.
Quotes
- “It's about creating work that I love to do that serves other people and provides for my family in a way that I would never be able to do if I was in corporate or working for somebody else. So that's how I kind of base my projects.” (13:06 | Kar)
- “Anyone can grow organically on social media with the right strategy.” (15:46 | Kar)
- “Organic marketing to me or organic social is really just about being you, but finding really unique ways to tell universal stories.” (17:03 | Kar)
- “Block time off on your calendar to market your own business. When you are a service provider, your calendar is full of appointments for other people. You need to make time for yourself to move your own business.” (25:31 | Kar)
Connect with Kar Brulhart:
Website | https://karbrulhart.com/
Instagram | http://www.instagram.com/karbrulhart
If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Hosted on Acast. See acast.com/privacy for more information.
“Somehow you leap and the net appears. And I don't know how or why, but you just leap,” shares Danielle Robay, TV Host, Podcast Host and Founder.
Learn how to harness the power of asking great questions from the Queen of Questions herself, Danielle Robay! Following in the footsteps of her mentor and friend, the one and only Larry King, Danielle has asking the right questions down to a science, gamifying it through her best-selling card game, Question Everything: 52 Cards for Deep(er) Conversation. As a journalist, tv host, and now podcast host of PRETTYSMART, understanding how to ask great questions has played a huge role in Danielle’s career success. From the very beginning, Danielle was always questioning everything, asking ‘why’ every chance she got. Now, she is continuing to build herself, never shying away from taking the leap of faith required to make her dreams into reality. Come on in and meet Danielle!
Here are today’s inspirational highlights:
- The best gift that you can ever give someone is your time.
- You want to wake up every day and look in the mirror and be proud of the person who is staring back at you.
- Lessons are caught, not taught.
Quotes
- “Every time I bet on myself, somehow you leap and the net appears. And I don't know how or why, but you just leap.” (11:31-11:46 | Danielle)
- “Everybody can ask great questions. You just have to practice.” (39:30-39:32 | Danielle)
- “My job is to word questions so that I get a certain type of answer from someone. And so these questions are really particularly crafted to elicit the best conversation.” (40:28-40:39 | Danielle)
- “When I wake up and look in the mirror, no matter if I'm killing it, or I'm not killing it at all, I am proud of the person staring back at me.” (50:25-50:34 | Danielle)
- “This is one of the best interviews I've ever had. And you're a really generous listener and generous interviewer. And this conversation gave me more than I think you probably know. So thank you for having me on.” (55:43-55:56 | Danielle)
Connect with Danielle Robay:
Instagram | http://www.instagram.com/daniellerobay
Podcast | https://podcasts.apple.com/us/podcast/prettysmart/id1550883345
If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
On the one-year anniversary of the mass shooting at the Highland Park, IL Fourth of July Parade, host, Lindsay Pinchuk reflects on the last year before re-sharing her conversation with Kitty Brandtner, Founder of March Fourth, from nearly a year ago.
Let this episode be a reminder that:
- We do not have to live like this.
- There are small steps that anyone can take to help change gun control laws---and they have big impact.
- Together we can accomplish so much.
Think about the meaning of Independence Day—what does it mean to you and how you want to live your life.
And as the next two days unfold in front of you….let this be a reminder to enjoy them. Unplug, Rest. Recharge. Eat that burger at the BBQ, go for a swim, connect with friends, hug your loved ones.
Because when you really think about it that is what Independence Day should be all about.
Quotes
• “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)
• “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)
• “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)
Resources to join the fight for gun safety:
March Fourth
Newtown Action Alliance
March for Our Lives
Everytown
Please don't forget to rate, comment, and subscribe to Dear FoundHer... HERE.
Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“The magic of a strong personal brand is when your name is dropped in rooms you're not in and you're recommended for opportunities other people haven't even heard of yet,” shares Aliza Licht, founder of Leave Your Mark, best-selling author, and sought after keynote speaker.
Get ready to catapult your career to new heights as we delve into the exciting world of Aliza Licht, a true social media pioneer and personal branding expert. As the voice behind DKNY’s PR Girl, one of the first fashion influencers on social media, Aliza learned firsthand how incredible a solid personal brand can be. Stepping away from her identity as DKNY’s PR Girl was a little intimidating, but opened the door for Aliza to reinvent her identity based on her skill sets and what she actually wanted to be doing. Now, she uses everything she has learned from over two decades of experience in marketing, digital strategy, and communications to propel her own brand forward and help others leave their mark on the world.
Here are today’s helpful highlights:
- The magic of a strong personal brand is when your name is dropped in rooms that you’re not in.
- Guardrails are important for your personal brand. Think about what you want to be known for with each post. If you don’t know, don’t post.
- Mentorship is identifying your personal advisory board and leaning on different people for different things.
Quotes
- “When you're posting something, say to yourself, ‘Why am I posting this? What do I hope to get out of posting this?’ And if you can't answer that question, don't post it.” (25:07-25:18 | Aliza)
- “The screenshot is more powerful than the delete button.” (25:26-25:29 | Aliza)
- “For every one time you're sharing a win about yourself, proactively amplify five other people and what they're doing or support them, so that you're not just talking about yourself all day.” (29:23-29:34 | Aliza)
Connect with Aliza Licht:
Instagram | http://www.instagram.com/alizalichtxo
Website | http://www.alizalicht.com
Buy Aliza’s new book, On Brand | https://alizalicht.com/on-brand
Check out the Leave Your Mark Podcast | https://alizalicht.com/podcast
If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"The best businesses are born when it's something you personally need, and you discover others crave it too," says the remarkable Chriselle Lim, a seasoned serial entrepreneur.
Get ready to be inspired as we delve into the captivating world of Chriselle Lim, a true digital sensation. With a staggering 4 million followers on Instagram and TikTok, and over 700,000 subscribers on YouTube, she's a force to be reckoned with. Not only is she the visionary Founder of Phlur, the fragrance brand that sent shockwaves through the Internet, but she's also the Co-Founder of Bumo, revolutionizing on-demand licensed childcare for working parents. Having honed her skills as an OG Content Creator for 15 years, Chriselle has amassed invaluable knowledge on building and managing multiple successful brands while avoiding burnout. Get ready to meet the extraordinary Chriselle!
Here are today's incredible insights:
- Build an A-Team: Surround yourself with a reliable and efficient crew you can truly rely on.
- Focus on Your Superpowers: Identify your strengths and outsource the rest to maximize your potential.
- Master the Art of Storytelling: Unleash the power of your unique narrative to captivate audiences.
Quotes
- “We kind of flipped the fragrance industry upside down, because they're like, ‘how do you guys have a 200,000 person waitlist for a fragrance that no one knows how it smells?’.” (37:19-37:29 | Chriselle)
- “Every single business that I have, I have a very, very strong partner and they usually are the opposite of what I am. And so that is kind of my secret sauce, is having a partner that makes up for my weaknesses.” (44:44-44:59 | Chriselle)
- “Wear the many hats you need to wear as a founder and then know your limits. Understand what you're good at. When you're strategic with your time and who does what, you actually can manage your own time.” (49:51-50:01 | Lindsay)
Connect with Chriselle Lim:
Instagram | https://www.instagram.com/chrisellelim/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“Your word, your business, your knowledge can be the very thing someone needed to keep going,” shares Darleen Santore, best known as “Coach Dar”.
Darleen is an author, occupational therapist, motivational speaker, and the former Mental Skills Coach for the Phoenix Suns. She works with professional athletes and CEO’s helping them to shift their mindset, fully embrace their gifts, and overcome setbacks. As a child, she was always drawn to wanting to help others and this desire followed her into her adult life. At just 25 years old, Darleen suffered a brain bleed from a chiropractic manipulation and ended up having a stroke. Even though the prognosis was not great, she never gave up. Instead, she pushed forward even harder, wanting to use her gifts to help as many people as she could with the time she had left. Come on in and hear Coach Dar’s inspirational story of how to reframe setbacks as an opportunity to grow.
Today’s top takeaways:
- Success doesn’t happen overnight
- It’s okay to give away your gifts for free.
- Learn how to reframe setbacks. When you reframe the game, you get better.
Quotes
- “Never discount the energy and the worth that you have being with someone. That's the value of it.” (15:51-15:57 | Coach Dar)
- “When things get hard, I want you to remember, your hardwiring is how you were created. It's the gifts and talents that you have.” (20:38-20:47 | Coach Dar)
- “Your word, your business, your knowledge can be the very thing someone needed to keep going.” (23:39-23:44 | Coach Dar)
- “Write down your gifts and talents. Seek out from people around you saying, ‘Hey, what makes me special? What are the gifts when you sit with me that just come right to mind?’. Take it down. Write your confidence card.” (32:30-32:42 | Coach Dar)
Connect with Darleen Santore:
Instagram | http://www.instagram.com/thecoachdar
LinkedIn | https://www.linkedin.com/in/darleensantore
If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk, is sharing with you 17 pieces of advice for you if you’re contemplating starting your own business. A week ago, Lindsay's friend and fellow female founder, Charlie Saffro, made a post on LinkedIn sharing some of her best advice for female founders. Lindsay added more in Charlie's comments, to which Charlie added: You need to start your own thread of this.
Which brings us to an entire episode filled with gems of knowledge coming from Lindsay's own experience as a female founder. Stick around until the end to hear Lindsay's announcement about Dear FoundHer's summer schedule, and to hear Lindsay take her own advice.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to ignite your brand. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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“The only way we were going to be able to do this was by using a lot of automations. We were thinking about scalability before we even needed to scale because we were working with contractors. So we were thinking about scaling from day one,” explains Mallory Ulaszek, co-founder of Week of the Website. In 2014, co-founders Mallory Ulaszek and Kelsey Gilbert-Kreiling took a $2,500 investment each and turned it into an incredibly successful brand built solely on the process. With over 700 successful website launches to date, Week of the Website is the most innovative, trusted and loved Squarespace design agency for creatives. Come on in and see how Mallory and Kelsey are disrupting the web design process through open collaboration, transparency, creativity, care and a whole lot of joy.
Today’s top takeaways:
- Work on the business, not in the business, every single day.
- It’s okay to raise your rates in order to allow for more growth and attract the right clients.
- Set up your business in a way that enables it to eventually be self-sustaining.
Quotes
- “When you're doing design in a really fast turnaround, you have to establish trust and comfort with your clients.” (16:42-16:48 | Mallory)
- “You will not be the person doing the thing forever. You have to build a business that has meaning to you outside of just the thing that you make or the thing that you do.” (53:39-53:50 | Kelsey)
- “There are going to be ups and downs, and you can't let them knock you off balance. Hold on tight to your core values as a company. Cling to what you know is your North Star.” (1:00:21-1:00:28 | Lindsay)
Connect with Mallory Ulaszek and Kelsey Gilbert-Kreiling:
Website | http://www.weekofthewebsite.com
Instagram | http://www.instagram.com/weekofthewebsite
Mallory’s Instagram | http://www.instagram.com/malloryulaszek
Kelsey’s Instagram | http://www.instagram.com/kelseysaurus
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today, Dear FoundHer... host, Lindsay Pinchuk, is sharing with you 10 ideas for what to post this month on social media. It’s a new month and there's no better time to get the creative juices flowing with your social content. You loved this when Lindsay did this earlier in the year, and now she's back with more.
You'll hear Lindsay share:
- Important dates to note and tie into your content.
- How to create content that connects with your community through the month of June and into the summer.
- 10 Ideas (there are actually many more than that) that you can use RIGHT NOW.
- PLUS---important reminders and best practices to use across your social media platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube and more.
Here is the post referenced in the episode about how to share your offer: Here was the post I made about this.
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher/
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“Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground,” shares Heidi Zimmer, founder of Wild Rice Retreat. When Heidi had the first seed of an idea for her wellness retreat, many people discouraged her and told her that it would never work in the Midwest. Instead of letting naysayers deter her, she went on to raise $2 million through fundraising from 100% women investors, bringing her dream to life by founding the Midwest’s first all inclusive, adults-only wellness retreat right along Lake Superior. Since then, Wild Rice Retreat has received acclaim as a top destination retreat center in Condé Nast, Forbes, Harper’s Bazaar, Travel + Leisure, and Food & Wine.
Today’s top takeaways:
- Utilize the power of word of mouth, repeat customers, and partnerships to get people to talk about your business.
- Stay really rooted in your decision making, always coming back to your original intention.
Quotes
- “Stay really rooted in your decision making, always coming back to your original intention.” (43:17-43:42 | Heidi)
- “Figure out, if you have a seed of an idea, how are you going to grow it into a garden? You do that by not being afraid of how you are going to talk about it.” (43:52-44:04 | Heidi)
- “Stay really grounded. Starting a business can be scary. You have to act boldly, but you have to do it with your feet firmly planted on the ground. Make sure you’re coming at that conversation at that moment from a place of being rested and grounded.” (44:33-45:10 | Heidi)
Connect with Heidi Zimmer:
Instagram | http://www.instagram.com/heidi.kz
Instagram | http://www.instagram.com/wildriceretreat
Book A Stay | https://www.wildriceretreat.com/
Bring a Group/Team | https://www.wildriceretreat.com/corporate-retreat
Please don't forget to leave a rating or review wherever you podcast: http://www.ratethepodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
When I first introduced you to Sally Mueller in the Spring of 2022, her company, Womaness was just ramping up. But, in addition to changing the conversation around menopause, according to a recent article in Women’s Wear Daily, Womaness Founders Sally Mueller and Michelle Jacobs set out to start their brand’s third fundraise a bit differently. They’re working with three LA based investors—Carol Cheng, Annie Belanger and Ellen Chen to form a special purpose vehicle. By doing this, women of all ages and investor experience were able to come to the cap table with checks ranging from $5,000 to $50,000—ultimately raising Womaness $1MM—and the brand is still raising.
Womaness aims to create a community full of inspired women who embrace menopositvity. This is a story I love because it is one rooted in what I believe is a brand’s greatest asset—their community.
Connect with Sally Mueller:
Instagram | http://www.instagram.com/mywomaness
Website | https://womaness.com/
Please don't forget to leave a rating or review for Dear FoundHer... http://www.ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
When I first introduced you to Rachel Apfel Glass, Founder of GLOSSLAB in early 2022, there were only two GLOSSLAB locations in NYC. Today, there are over 20 spanning the New York Tri-State area, Texas, Florida and more.
GLOSSLAB has become a must-go destination for top names including: The Chainsmokers, Demi Moore, Lil Yachty, Lucy Liu, Jennifer Garner, Kate Bock, Minka Kelly, Neil Patrick Harris and PK Subban.
Rachel is the creator of GLOSSLABS, a membership-based nail studio. With an ethos of providing consumers with a clean, modern, and waterless alternative to their weekly manicure and pedicure services, in the rerun of this episode, Rachel shares how she went from idea to leaving her career in finance and expanding GLOSSLABS into new markets.
In this interview, Rachel shares how she bootstrapped her first two locations, tips for finding investors who believe in your vision, and how she manages motherhood and business growth. As for an update? Most recently, GLOSSLAB partnered with Joshua Coba, the co-founder of European Wax Center, as it eyes nationwide expansion.
Takeaways:* What started as a self-funded venture has grown into several studios with more openings scheduled in D.C. and Miami. Rachel shares how to test your concept. * Rachel and Lindsay take the mystery out of finances and share tips for raising money and finding investors that can offer more than just capital. * The service industry was impacted the hardest by the pandemic; Rachel shares tips on pivoting and how GLOSSLABS sets new standards for the industry. * The recurring revenue model appeals to many entrepreneurs, but there are hidden benefits like community and feedback that community members bring. * Many founders, believe they have to choose between their 9to5 and their business; Rachel managed both by committing to doing three things a day to move her business forward and researching the competition.
If you like what you're hearing make sure you rate this podcast here: http://www.ratethispodcast.com/dearfoundher.
Connect with Rachel on Instagram and check out GLOSSLAB online and on Instagram.
For more from Lindsay Pinchuk, visit her website or follow her on Instagram.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Hosted on Acast. See acast.com/privacy for more information.
“I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter,” shares Jenn Sherman, Peloton’s OG fitness instructor. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week.
Today’s top takeaways:
- Instagram can’t be a chore. It has to be fun.
- It doesn’t matter if you knock it out of the park every time.
- Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.
Quotes:
• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)
• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)
Connect with Jenn Sherman:
Instagram: http://www.instagram.com/pelotonjenn
Book a call with Lindsay: https://www.honeybook.com/widget/spolan_marketing_communications_199255/cf_id/639a079aa737b5002f3b7f82
Grab Lindsay's Instagram Challenge and Reels Cheat Sheet: https://view.flodesk.com/pages/64124c446ed2f85879bdb914
Rate this podcast: http://www.ratethispodcast.com/dearfoundher
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“You’re a badass, and your hair is a manifestation of that,” says Amy Errett, founder of Madison Reed hair care brand. Amy is a serial entrepreneur, venture capitalist and social-mission visionary. Believing that women deserve more, not just in their hair color but in their lives, she founded the company in 2013, naming it after her daughter.
Today’s top takeaways:
- Know that what you’re doing is different from what other people are doing
- Cultivate your employees and your team and it will return to you 1000-fold.
- Listen to your customers and what they want.
- Define your culture before you create or ship a product; it’s not what you say it is, it’s what you build.
- As long as you know in your heart what is right, no one can sway you.
Quotes
• “Every team goes through a maturation process. What makes a great team is pattern recognition–seeing the things that you've seen that you've learned through them that you're not going to let happen again. And the most important thing is it's finding a trust with teammates.” (15:14-15:38 | Amy)
• “The amount of gratitude you have equals the amount of happiness you derive.” (35:58-36:36:03 | Amy)
• “As long as you, in your heart, know that it's right, it's right…Don't be swayed.” (49:26-49:43 | Amy)
Connect with Amy Errett:
Website | https://www.madison-reed.com/
Instagram | http://www.instagram.com/amyerrett
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.
Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success.
It doesn't happen overnight. It takes laying the foundation, doing the work, and putting in the time to get to a place where you have a constant flow of enquiries and client bookings.
Both both Lindsay and her clients are using these strategies to land clients each and every day. And guess what? It costs you NOTHING.
Tune in for this do not miss episode of Dear FoundHer...and walk away with strategies you can implement immediately.
If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Submit your founder story to Dear FoundHer... and get featured on our website and social media!
Hosted on Acast. See acast.com/privacy for more information.
“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. Come on in and meet Andrea!
- Entrepreneurship sucks. You have to love what you do.
- Find a peer mentor that is one step ahead of you to help guide you along your way.
- You are in the driver’s seat to decide what company or organization you want to build.
- Supporting female entrepreneurs is not philanthropy. It’s just damn good business.
- You are enough.
Quotes
• “Get mentorship from that near-peer mentor that can walk through the terms so you don't get screwed. That's really important, real deal.” (38:22-38:28 | Andrea)
• “Investing in and supporting women entrepreneurs is not philanthropy. It is just damn good business.” (42:46-42:54 | Andrea)
• “We want healthy babies and we want healthy moms. And a healthy mom is one that has the freedom to choose how to feed her baby in the way that she wants that protects her physical and mental health.” (9:24-9:34 | Andrea)
Connect with Andrea Ippolito:
Instagram | https://www.instagram.com/simplifedbaby
Website | https://www.simplifed.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone.
As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.
(And it's not talked about nearly enough.)
When you own your own business you wear so many hats. You burn the midnight oil. You feel pulled in a million different directions.
Often times you feel alone.
But it's important for you to know that you're not.
You can bet that someone you know needs to hear one or more of these tips today....maybe it's even you.
If you like what you're hearing on Dear FoundHer... we would love it if you left a rating or review! VISIT http://www.ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Submit your founder story to Dear FoundHer... and get featured on our website and social media!
Hosted on Acast. See acast.com/privacy for more information.
“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen!
Today’s top takeaways:
- Sometimes you have to scale back in order to move forward
- Different seasons call for different priorities
- Show up and serve your community
- Be willing to experiment and learn from your mistakes like a scientist would
- Start by doing one thing and seeing where it leads
Quotes
• “I go all out and cut the safety cord each time because…it's easy to fall back into my comfort zone.” (20:11-20:21 | Ellen)
• “Sometimes you have to pull back and take away in order to move forward.” (21:24-21:28 | Lindsay)
• “You have to choose in different seasons what you're going to prioritize.” (23:52-23:56 | Ellen) SM Quote
• “We've spent years showing up for our community every single Monday, pouring our own time, our team's labor and money and everything…Now when we finally are able to monetize that platform, it almost feels like a collaboration between us and our community.” (31:41-32:15 | Ellen)
• “Excellence is something you have to earn.” (34:53-34:55 | Ellen)
• “My goal has always been to use the power of storytelling to expand people's perception of what is possible and instill in them the tools they need to pursue their full potential.” (36:37-36:57 | Ellen)
Connect with Ellen Yin
Instagram | https://instagram.com/cubicletoceo
YouTube | https://www.youtube.com/c/CubicletoCEO
Website | https://cubicletoceo.co
Instagram | http://www.instagram.com/missellenyin
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today's bonus episode is a conversation between host, Lindsay Pinchuk and her former student and now friend, Donna Korren, Founder of Empty Quester. Today Donna shares the role Instagram played in turning her community into an actual revenue driving business.
Please note, this was recorded on Instagram Live and the sound is not the best—but the content of the conversation was too good not to share here.
TO CONNECT WITH DONNA KORREN, follow her @emptyquester.
If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
Interested in Lindsay's GROW YOUR INSTAGRAM FOR YOUR SMALL BUSINESS BOOTCAMP? REGISTRATION IS LIVE
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Hosted on Acast. See acast.com/privacy for more information.
One of the things entrepreneurs, specifically solopreneurs and small business owners ask me is,
"How do I find time for social media?"
This is a great question and it's a great time of year to take a closer look at Instagram for your business AND your overall process. Forget what you've heard about posting cadence and checking all of the boxes, if there's ONE THING I would tell you to do, it's this:
JUST SHOW UP.
But, once you take the first step, there are FIVE MORE that follow to help put you on the path to success. Lindsay and so many of her clients and students have started with these five simple strategies---seeing incredible results along the way.
If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
Interested in Lindsay's GROW YOUR INSTAGRAM FOR YOUR SMALL BUSINESS BOOTCAMP? REGISTRATION IS LIVE
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson’s Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.
Top takeaways from today’s episode:
- You know you have a good idea when you can’t think of anything else
- Asking for help isn’t a weakness–people are happy to give you their time
- PR is important
- Look for consumer feedback when making decisions–especially about product extensions
- Being a founder can be chaotic and lonely. Keep a community around you to stay focused
Quotes
• “I was 100% positive that this was a great idea. I felt it in my bones. I could not shake it.” (10:54-11:00 | Ariel)
• “The response that we got from the customer was the indicator for me that we were onto something…It was just this, “ I see you,’ moment.” (24:51-25:09 | Ariel)
• “As someone who has a background in building relationships with the customer, the whole idea around Parachute was, ‘How do you build a relationship with the customer so that they keep coming back?’... I knew that retail had to be a big part of it.” (28:12-28:46 | Ariel)
Connect with Ariel Kaye:
Instagram Ariel | https://www.instagram.com/arielkaye/
Instagram Parachute | http://www.instagram.com/parachute
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Not Tracey! She encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities. Come on in and meet Tracey!
Top takeaways from today’s episode:
- It’s okay to go against the grain.
- Your team are the stewards of your business.
- Use your voice and take up space in the room.
- Progress over perfection. You want to create a culture that normalizes, even celebrates, failures.
- Trust your intuition.
Quotes
• “Modern companies want people to show up as their most authentic self. And if your company doesn't want you to show up authentically, then it may not be the right fit for you.” (33:14-33:27 | Tracey)
• “When you really settle into who you are, the confidence just blossoms.” (33:41-33:46 | Tracey)
• “As an entrepreneur, you have to be willing to fail. You have to be willing to bring humility to the table, look yourself in the mirror and say, is this working or is it not?” (37:30-37:41 | Tracey)
• “In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market.” (41:04-41:09 | Tracey)
Connect with Tracey Warner Halama:
Instagram Vital Proteins | https://www.instagram.com/vitalproteins/
Instagram Tracey | https://www.instagram.com/traceyhalama
If you like what you're hearing we would LOVE for you to leave a rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!
Top takeaways from today’s episode:
- Figure out ways to find partners–partnerships drive so much brand awareness
- Figure out ways to disrupt your category
- As soon as you have an idea and a drive, start to build your audience
- Think about what the community version of your brand looks like to you
- When it comes to your time, find the work life balance split that works for you
Quotes
• “Just do yourself a favor and start getting ahead. (45:22-45:28 | Kaylin)
• “Think about what your community looks like to you. Is it your customers? What are the communities that you can bring into your brand and have them alongside you incentivized to help you grow and spread your reach?” (45:31-46:10 | Kaylin)
• “In work/life balance, find the split that works for you.” (46:26-46:31 | Kaylin)
Connect with Kaylin Marcotte:
Instagram Jiggy | http://www.instagram.com/jiggypuzzles
Website | http://www.jiggypuzzles.com
Instagram Kaylin | https://www.instagram.com/kaylinmarcotte/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Today’s topic is one that is incredibly important—especially with the rise of people’s Instagram accounts being hacked. Something you may not know, host, Lindsay Pinchuk had her own account hacked last year. So on today's edition of FoundHer Files we're going to cover:
- Typical hacking scams to watch out for.
- How to get your account back if you do get hacked (Lindsay will walk you through the steps that she herself used.)
- Steps you can proactively take to protect your Instagram account from hackers.
- Why Lindsay chose to use Meta Verified.
You can also find more on how to protect your Instagram account here.
PLUS, here is the step-by-step process and a video outlining the process Lindsay used to retrieve her own account.
For more content like this, make sure you're following @lindsaypinchuk and @dearfoundher on Instagram.
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN
If you like what you're hearing we would LOVE for you to leave a 5-star rating or review so that others can find us! Simply click here, it takes ten seconds.: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I got really obsessed with how important it is, particularly for women, to be able to earn an income and own their own business,” says Elizabeth Gore, co-founder and president of Hello, Alice, a platform that provides over 1 million SMB with the funding, networks, and resources needed to achieve equitable capital. She currently serves as the Emeritus Chair of the United Nations Global Entrepreneurs Council and served the UN for nearly a decade as Vice President of Global Partnerships founding strategic grassroots efforts like Nothing But Nets Girls Up and Shot at Life. People magazine named her one of its “Top 100 Extraordinary Women,” Fast Company called her one of the “Most Creative People in Business,” and she was named one of Entrepreneur Magazine’s “Women to Watch.” Come on in and meet Elizabeth!
Top takeaways from today’s episode:
- Apply for grants. There are many out there and they’re an underutilized resource.
- Know your numbers–all of them–from the day you start.
Quotes
• “The power of referrals is nuts. I mean, if you really foster a trusted community, they are going to be your number one advertiser.” (28:47-28:56 | Elizabeth)
• “Surround yourself with the most talented people you can. Even if you're pre hiring, that means advisors, it means talking to your customers. And then when you do start hiring folks, never relinquish that to someone else ” (39:14-39:30 | Elizabeth)
• “Self care. I feel very strongly that entrepreneurs tend to be very fast-driving, accomplished people and we tend to leave ourselves out. But you cannot run a business over the long-term if you're exhausted all the time.” (39:34-40:00 | Elizabeth)
Connect with Elizabeth Gore:
Instagram | https://www.instagram.com/elizabethgore_/
Instagram | https://www.instagram.com/helloalice_com/
LinkedIn | https://www.linkedin.com/company/helloalice
TikTok | https://www.tiktok.com/@helloalice.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing.
Last week Lindsay talked about where to start in generating a process for creating Instagram content, but today she's talking about how to leverage one piece of content into nine (minimum) on Instagram so you’re not spinning your wheels constantly trying to come up with something to share. This way you can focus your attention on where it needs to be---growing your business and bottom line.
Ultimately, today's topic goes back to what Lindsay discussed last week—building a process…and that includes a process for repurposing. It’s all about your mindset and thinking about how you can extend the life of your content and create more from what you are putting out.
Lindsay will walk you through two concrete examples of how she repurposed different content. Get out your pen and notepad---you're going to want to take notes on this one!
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"Take care of yourself so that you show up in your best life," said today's guest, Whitney Eckis, Founder of Eckis Marketing. This sound advice is what makes Whitney successful as a serial entrepreneur, and one with her hand in FIVE businesses! From her primary business, Eckis Marketing to GetSupr! an hemp-infused instant coffee that Yahoo! Finance named a top startup to watch in 2021, Whitney keeps a packed calendar. However, she also makes sure to put her own mental health first, which she credits to being able to do her job each and every day.
Join us for this incredible conversation on how at just 22 years-old, Whitney generated a proof of concept that launched her agency and her career.
A few of today's top takeaways:
- Mental health comes first, you have to take care of yourself and your team.
- Set boundaries on your calendar and stick to them.
- Delegate tasks that you are not good at so that you are able to focus on the things you are best at.
- Ask clients, "what do you need" vs. just sharing what you offer.
- Invest into your company to build case studies, gather a proof of concept so that you can use those situations to build and grow your business.
Connect with Whitney Eckis: http://www.instagram.com/whitneyeckis
Check out GetSupr
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
Listen to Lindsay on Whitney's Under the Influence Podcast
Need help making a Instagram Reel? Grab Lindsay's CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP? CLICK HERE EARLY BIRD REGISTRATION IS OPEN!
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle.
Lindsay will help you start your social media content creation process with five easy steps:
- Brainstorm and make a list of everything you want to post about.
- Create content buckets.
- Fill your buckets each week.
- Block out time for content creation.
- Repurpose your content.
In today's episode she goes into depth on each of these and how to apply them to your business.
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? EARLY BIRD REGISTRATION IS OPEN: https://lindsaypinchukmasterclass.lpages.co/social-media-for-small-business-2023/
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everything clicked and Rachel was determined to help other women reach their fitness goals with these purposeful workouts that take advantage of the body’s biometrics. Classes are available online and at one of the many franchise locations that continue to pop up all over the country.
Top takeaways from today’s episode:
- Launch test. Get it out there and see if it works
- A franchise serves as a marketing vehicle for all of your other products
- You grow and get better at what you do when you get feedback
- Be clear about your mission, vision and your ‘why’ and don’t veer away from that
Quotes
• “I never could find my ‘Why.’ I wanted to go out, I wanted to party and I wanted to do all these things. And it's when I found P.volve that everything shifted. I just wanted to work.” (10:00-10:22 | Rachel)
• “Be very clear about your mission, your vision and your ‘why.’ And don't veer off that. Don't let outside influences come in. Just be so clear on who you are, what you are, why you are that way, and how you're different.” (40:20-40:39 | Rachel)
• “I will say that probably was one of the hardest decisions and things I ever went through in my life, getting divorced from the co-founder of the company when we've been very much out there together. And after a very long time, I just realized, I deserve to be happy. And if I'm not happy the company's never going to succeed. It took a lot of lessons for me to learn that I also need to put myself first and do what's best for me so that everybody else can succeed as well. (29:21-29:58 | Rachel)
Connect with Rachel Katzman:
Instagram Rachel | http://www.instagram.com/rkatzman
Instagram P.volve | http://www.instagram.com/pvolve
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.
You'll hear her talk about:
- Protecting yourself from hackers.
- How to optimize your bio.
- Why you need a business profile.
- Turning off your activity status.
- ...and so much more!
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta.
Top takeaways from today’s episode:
- Pay it forward
- Tap into your network and utilize the resources that are right in front of you
- You want a natural word of mouth representation from an influencer or from anyone who comes to experience what you have to offer
- Get it 80 percent right and go and don’t look back; iterate as you move forward.
- Never compromise your ideals and who you truly are when starting your company
Quotes
• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara)
• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen)
Connect with Sara Schiller and Karen Robinovitz:
Website | http://www.sloomooinstitute.com
Instagram | http://www.instagram.com/sloomooinstitute
Please don't forget to rate, comment, and subscribe to Dear FoundHer... at http://www.ratethispodcast.com/dearfoundher.
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working. But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.
You'll walk away from this episode:
- Knowing where to find your insights.
- How to read your key metrics and what they mean: reach, engagement, follow counts, demographics, etc.
- And how you can use your basic insights to help you figure out what to post and when.
Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Do you want more to use social media effectively for your own business? Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP is coming back. Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“The struggle is beyond real,” says Jenn Sherman about her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returns to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward learning the process, she finds she actually looks forward to it more every day. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!
Top takeaways from today’s episode:
- You just have to get started. Make a commitment.
- Take baby steps. Learn one step at a time and build upon it.
- It’s OK to feel overwhelmed.
Quotes
• “I still am feeling overwhelmed by all the different things that you can do on social media. But once you know how to do it, you know how to do it. And it's really not as complicated as I thought.” (18:09-18:29 | Jenn)
• “I don't even want to call it a project because I really do plan on moving forward and making this a regular part of something that I do. It's part of my job. And that's the way I'm looking at it now.” (13:10-13:20 | Jenn)
Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn
Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk
Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher
JOIN LINDSAY'S SOCIAL MEDIA CHALLENGE + GRAB HER REELS CHEAT SHEET: https://bit.ly/reelscheatsheet
Interested in Lindsay's SOCIAL MEDIA FOR SMALL BUSINESS BOOTCAMP? Sign up for the waitlist and be the FIRST TO KNOW when it goes live! https://bit.ly/socialbootcampwaitlist
Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher
You can also now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Dear FoundHer... is brought to you by Hivecast.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have been featured on countless runways and in top fashion magazines, earning her entry into the Council of Fashion Designers of America in 2012. Though she spent years in financial public relations in New York, Kerry, a fourth-generation Vermonter, now resides in Burlington with her three children.
Top takeaways from today’s episode:
- People want to help you, or find someone who can
- Women lean into brands they trust—trust which has to be earned
- Grassroots marketing has been replaced by authenticity—people want to know the story behind the brand
- Challenges and obstacles are normal, everyone should know that
- Ask for help, and if the person you’re asking can’t help, ask them if they know someone who can
Quotes
• “Ask for help. If they can't help help you, there's another question you ask: ‘Do you know someone who can?’” (43:48-43:56 | Kerry)
• “Women lean into brands that they trust, and you have to earn that trust from day one. It’s a friendship, a relationship you have with your customer.” (18:03-18:12 | Kerry)
• “Grassroots has been replaced by authenticity. Everyone talks about authenticity. You want it to be authentic. People care about brands because they want to know the story of the brand, who they're dealing with. Grassroots was like person-to-person in the know. Now you're able to talk about your authenticity and doing things like the carry fit, caring about where your fabrics come from, how they're made, and not paying people to wear our stuff. All that adds to that authenticity.” (21:45-22:22 | Kerry)
Connect with Kerry O'Brien:
Instagram Commando | http://www.instagram.com/wearcommando
Instagram Kerry | http://www.instagram.com/commandokerry
Please don't forget to rate, comment, and subscribe to Dear FoundHer at http://www.ratethispodcast.com/dearfoundher
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute discovery call.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
YOU voted on the topic of today's episode on @lindsaypinchuk and @dearfoundher! Many of you have told Lindsay Pinchuk that you’re struggling with social media for your business, so today she's aiming to get the creative juices flowing for you. Make sure to tune in next Thursday as we talk more about social media imposter syndrome with a VERY special guest. AND, Lindsay will have a challenge for you to help you take the first step in building a more engaged community online.
TODAY you'll hear her share 11 ideas for content you can create on social media RIGHT NOW and through the next quarter. Truthfully, some of it can be used at any time of the year.
If you like today's episode, please leave a rating or review wherever it is you podcast. Simply CLICK THIS LINK and choose the podcast app you love most. https://ratethispodcast.com/dearfoundher
Did you know that you can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. She can also help you specifically to get set up on social media. Fill out the form here and set up a FREE discovery call!
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“I had this firm belief that the world would be a better place if more women had more money in their pockets,” says Sallie Holder, Founder of The Brimm. To kick off Women’s History month, she joins Lindsay to discuss her passion for female entrepreneurship. At The Brimm, Sallie offers one-on-one coaching to female entrepreneurs helping them reach their true potential—as well as seven figures—and discover what is holding them back. She does this not just by uncovering their financial goals, but also their lifestyle goals, which many women overlook. Sallie’s book “Hitting Rock Middle” was cited by USA Today as one of the top rated books that will change your life and business.
Top takeaways from today’s episode:
- You can reinvent yourself at any time.
- Women have to invest in their own confidence and realize the value of what they bring to the table.
- Things will take longer than you expect. You have to be in it for the long haul.
- Pick a lane and stay there, you can always change it.
- You want to be vulnerable.
Quotes
- “One thing women especially have to invest in is their own confidence. We’ve got to understand the value of what we bring to the table.” (21:06-21:10 | Sallie)
- “Starting my business took a lot longer than people are willing to give it today. They want to reach out to 10 people, have instantaneous success, and determine right away whether they can or cannot pursue this. And that's not how it goes. At all. (24:04-24:19 | Sallie)
- “I do this one thing. I do it really, really well. And that is one of the things that contributed to the quick growth of one-on-one coaching at the beginning. Ultimately, I realized, ‘Ah, Okay. It is niching down. It's being very specific.’” (27:12-27:28 | Sallie)
Connect with Sallie Holder:
Instagram | https://www.instagram.com/the_brimm/
Visit http://www.growwiththebrimm.com to learn more about how Sallie can help you grow and scale your business.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today.
But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more.
Key takeaways from today’s episode include:
- There are many ways to pitch an editor outside of email
- Show who you are as a person outside of your business
- When pitching, show the notable moment that led to your success or a notable trend you are starting or following
- Include the metrics of success along with that notable moment
- Put your face on your brand and tell your story
Quotes
• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)
• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)
• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)
Connect with Alex York:
Instagram | http://www.instagram.com/alexy0rk
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
“We needed to make sure we had product market fit from day one,” says Melissa Mash, Co-Founder with Jessy Dover and Deepa Gandhi of Dagne Dover, the third fastest growing handbag company at Nordstrom. They saw a need in the market for a durable, all-purpose handbag that could adapt to all areas of life. From the beginning, research–through focus groups, surveys and observing the world around them—was key in getting the product just right, before finally launching in 2013. Social media was starting to gain momentum, and the brand benefited from the word-of-mouth element of the platform at a time when it was much less crowded. The trio shares the mistake they made early on that forever changed the way they approach the business, as well as their efforts to incorporate sustainability into the bags’ design and production.
Key takeaways from today’s episode include:
- Research is key
- Test the product to make sure you have the concept down before you scale
- Leverage word of mouth and build community
Quotes
• “You get attached to everything that you make cuz you've worked so hard on it. Sometimes people won't like it because it's not a good solution and you have to be willing to drop it, let it go,and just navigate towards the things that are working and solving people's problems. (9:50-10:07 | Jessy)
• “In terms of hurdles, I think the first would be product, and then second would be marketing and growth.” (28:16-28:21 | Deepa)
Connect with Melissa Mash, Deepa Gandhi and Jessy Dover:
Website |http://www.dagnedover.com
Dagne Dover Instagram | http://www.instagram.com/dagnedover
Jessy Instagram | http://www.instagram.com/jessydover
Melissa Instagram | http://www.instagram.com/melissashinmash
Deepa Instagram | http://www.instagram.com/deepagandhi
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, host, Lindsay Pinchuk, shares 15 actions she's taken on Instagram since she started using the platform in 2013. After many of you asked about Reels this week on Lindsay's Instagram page, she realized that there were probably a lot of little things that she does every day that she can share to make your life on the 'Gram easier as well.
You'll hear her talk about:
- Time saving in-app tools.
- Tips for what kind of content to share and how to share it.
- Small tweaks to garner more brand awareness.
- Her favorite Insight hack.
- ...and so much more!
Grab Lindsay's Instagram Reel Cheat Sheet that she references in today's episode.
If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.
If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Today's episode is sponsored by:
Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE
Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
“I’m always just working from my gut,” says Joy Wilson, self-taught home cook and baker who has been sharing comforting and approachable recipes on her popular and award-winning blog Joy the Baker since 2008. Since then she has become editor-in-chief of Joy the Baker biannual magazine, written three cookbooks, created her own baking and breakfast mix product line with William Sonoma, and even collaborated with Delicacies jewelry on a culinary themed capsule collection of necklaces and earrings. Saveur Magazine named Joy the Baker Best Baking Blog and the London Times named it a Top 50 food blog. She has appeared in New York Magazine, Country Living, Better Homes and Gardens and on The Today Show. Joy inspires home cooks of all ages to try new things, and proves that baking isn’t about the latest high-tech gadgets but following your sweet tooth into the kitchen and creating something beautiful. She is also the brains behind the popular Instagram account–her passion project–Drake on Cake. She can be found with a bag of cookies and a pound of butter in her purse.
Top takeaways from today’s episode:
- Stay true to your work but be flexible. The possibilities afforded by these new social media platforms is an exciting chance to be creative.
- Build quality content for people. This is the foundation of a strong business.
- Respect that community and stay true to what you offered them. Don’t go for the quick buck. They’ll feel it and it’s icky.
Quotes
• “I really still focus on creating quality content for people. That’s the base of everything.” (31:44-31:51 | Joy)
• “Be consistent. If you’re going to be on the internet and you have a thing to offer, be consistent about offering it to people.” (36:06-36:13 | Joy)
• “Take time to connect with your community…they’re the ones who will buy something from you if you ask them.” (36:25-37:15 | Joy)
Connect with Joy Wilson a.k.a. Joy the Baker:
Instagram | http://www.instagram.com/joythebaker
TikTok | http://www.tiktok.com/@heyjoythebaker
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, host, Lindsay Pinchuk, expands on the importance of building a strong foundation for your business using the three C's: Community, Content and Connection. She'll walk you through the steps you need to take in order to build that content strategy that will drive connection to your community and ultimately transaction.
Grab Lindsay's "Meet Your Ideal Customer" Checklist that she mentions in the episode.
If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.
If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Today's episode is sponsored by:
Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE
Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cell based skincare dedicated to antiaging and acne treatment. Through brand education and a shared personal passion, the two are creating a positive impact with their business, which has hit the mid seven figure range in less than eight years. Find out why their story is a study in founding, launching and growing a product-based brand.
Key takeaways include:
- Educate your community about results you want them to achieve.
- Reinvest in your business. Bootstrap and sacrifice in order to succeed.
- Building brick by brick will keep your business solid when the wheels inevitably fall off.
Quotes
• “I love helping people and love giving information for people to help themselves. And that's at the root, our biggest passion. Everything really did happen organically.” (17:47-18:06 | Kayleigh)
• “Bootstrap all the way, baby. If you can do that, do it.” (21:20-21:23 | Danielle)
• “Don't start a company until you can't not start it…it has to be a burning passion inside of you. And if that deep passion isn't there, it's not going to succeed.” (40:04-40:58 | Kayleigh)
• “Wearing a lot of hats is really important…until you're to the point that you need to bring in a better key player for that area one at a time.” (41:07-41:32 | Kayleigh)
Connect with Kayleigh Christina and Danielle Gronich:
Instagram for CLEARSTEM Skincare |http://www.instagram.com/clearstemskincare
Instagram for Kayleigh | http://www.instagram.com/kayleigh.christina
Instagram for Danielle | http://www.instagram.com/danielle.the.acne.guru
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, host, Lindsay Pinchuk, expands on the 15 tips she shared last week about selling her business.
This isn an episode EVERY business owner can benefit from, as the information doesn't only apply if you want to sell her business. It is applicable to every business out there.
If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.
If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Today's episode is sponsored by:
Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE
Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.
In today's edition of FoundHer Files, host, Lindsay Pinchuk, pulls back the curtain on the rollercoaster of emotions that came along with the building a company to sale to eventually sell. Whether you’re a business just starting out, one looking to raise money or one hoping to find investors to scale and sell---you will walk away from this episode of Dear FoundHer... with an understanding of what it REALLY looks like to build a business from nothing, WHY you would want to sell it, what that process looks like and eventually---what it looks like to go back to corporate America---eventually making the decision to leave and start all over again.
Lindsay weaves the story of her growth, scale and sale with 16 tips to consider as business owners---whether you are looking to sell or not.
Listen to Lindsay talk about and share about the sale of her business in a way that she has never shared before. This is her raw and real story and she hopes that you take away lessons to apply to your own business from today's conversation.
TUNE IN TOMORROW for a BONUS episode of Dear FoundHer... as Lindsay breaks down the 16 tips she weaves into today's story.
If today's episode resonates with you, Lindsay would like nothing more than for you to share it. Thank you for listening and thank you for being here.
If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Today's episode is sponsored by:
Honeybook: Try Honeybook for $1/month or $96/ year to automate your business, book clients more efficiently and stay organized and thought you might like it too. CLICK HERE
Hivecast: Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
“I focus on creating things that are meaningful,” says Maya Smith, founder of The Doux, the acclaimed Georgia-based salon and accompanying haircare line which is nationally distributed by key mass retailers. Maya is a professional stylist, beauty editor, and licensed cosmetologist with 27 years in the game who styles more curls on her worst day than the average influencer touches in a year. Award-winning hair care line The Doux blends old school flavor with new school science, and provides solutions that focus on textured hair care. Now a 7-figure business, The Doux offers simple formulas made of real ingredients, to simplify hair care regimens and maximize confidence.
Top takeaways from today’s conversation:
- Start with your own needs. Reach out, research, find resources and respond to clients’ needs and feedback.
- Lean into your expertise–you can’t be an expert at everything.
- When you can only help so many people, envision how you can scale and execute.
- Stay authentic to yourself, make yourself the point of difference. People want the truth.
Quotes
• “Lean into what you are expert in. It’s important for us to know that we can't be the expert on everything. I'm the hair care expert, I know how products should perform.” (12:48-13:01 | Maya)
• “I'm not as much thinking about what The Doux will do, but how The Doux will change the industry that I know as textured hair care. That's really what I'm focused on right now. Will people see their hair differently? Will they make different choices because of what we shared with them? ” (38:22-38:48 | Maya)
• “I love to see The Doux change the way people see themselves.” (41:01-41:12 | Maya)
• “The reason that you started is really what will carry you through if you forget why you started, it's a wrap.” (44:16-44:25 | Maya)
• “I would also say learn to build some systems in your business so that if you get hit by a bus, somebody can keep going.” (44:32-44:41 | Maya)
Connect with Maya Smith:
Instagram | https://www.instagram.com/ilovethedoux/
Instagram | http://www.instagram.com/ouidoux/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.
At the 11th hour, host Lindsay Pinchuk changed today's episode to share the details of a coaching call she had today with a client. Like so many of you, the client was stuck and in under an hour, Lindsay's goal was to get her un-stuck. And she did. In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the steps she gave this client to take her: "I don't know what to do" to 'I've got a lot of work to do."
You'll hear Lindsay talk about:
- How to take a look at your expertise to develop something you can sell.
- Memorializing your process so that you can ultimately teach others to use it.
- The importance of market research and your proof of concept.
- The first steps to take when putting your concept out into the world.
- How to think about taking your product and your process to the next level.
If you're interested in working with Lindsay 1:1, fill out this form and set up a FREE 30-minute call to see if you'd be a fit to partner.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
“It’s not going the extra mile, it’s doing the job,” says Kathryn Janicek, 3-time Emmy-winning media and public speaking trainer. With more than 20 years of experience as a former TV executive, producer and spokesperson, Kathryn helps clients better connect with their audiences more effectively online, on-air, on stage, and in videos. In 2015, she founded Kathryn Janicek Productions, where as a training consultant, she helps her current clients–including Fortune 50 executives, pharmaceutical companies, startups and entrepreneurs–prepare for successful media appearances. Come in and meet Kathryn!
Top takeaways from today’s conversation:
- Start your service-based business by following demand.
- Figure out what you don’t want to do and follow the one thing you love to do. That is when everything comes.
- Show up and do the job to the best of your ability. That is how you get the jobs and the clients.
- The biggest struggle is making sure you remember the value in what you bring.
- People do business with people, not logos or names. Show your personality; build your connection.
Quotes
• “I don't want to say ‘go the extra mile’ because it's not the extra mile. I just do the job, and I don't stop until the job's done. That's how you get success. (32:21-32:36 | Kathryn)
• “People do business with people, they don’t do business with a logo or company or name.” (42:36-42:43 | Kathryn)
• “I could not go after the kind of business that we're going after right now if I didn't have a strong team.” (21:26-21:32 | Kathryn)
• “I really had to follow one path. And that's when honestly, that's when more and more clients started coming. That's when our margins were much, much better. That's when our gross revenue really just started doubling every year, when I focused on one thing and that was media and public speaking training.” (13:58-14:17 | Kathryn)
Connect with Kathryn Janicek:
LinkedIn | http://www.linkedin.com/in/kathrynjanicek
Instagram | http://www.instagram.com/kathrynjanicek
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast
Hosted on Acast. See acast.com/privacy for more information.
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.
In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, share the signature method she's been utilizing for nearly 25 years to build her own brands and that of dozens of clients and students. Her signature SWEEP Method utilizes Social Media, Website, Emails, Events, Partnerships + Publicity to generate and execute, cost effective, community-centric marketing strategies.
You'll hear Lindsay talk about:
- Sharing Your Story
- Social Media
- How to utilize your website effectively.
- Email marketing and why you must implement it.
- Events Marketing and how it builds connection.
- Partnerships: The #1 way to build your community.
- Publicity: Generating BUZZ beyond traditional media.
Share your story and tag @lindsaypinchuk for the chance to win a 1:1 session with Lindsay. Grab her workbook to get started.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Use code FoundHer for 50% off your first month with both HiveCast and Fireside.
Hosted on Acast. See acast.com/privacy for more information.
“We’re not outside of our environment, we’re a part of it,” says Mari Zaroff, internationally-recognized ECOlifetyle expert, educator, innovator and author. A true pioneer of the ECOlifestyle and sustainable fashion, she coined the term ECOfashion in 1995. In addition to her many other accomplishments, she also founded YesAnd, an (e)co-creation retail platform. She is joined by Nigel Barker, celebrity photographer and TV personality who is also YesAnd’s creative director.
Top takeaways from today’s episode:
- The best business decisions aren’t done in a rush, they’re done with thought.
- Women have a different skill set from men– they have everything men have and more
- There’s no better fashion statement than caring for our planet
- Understand your customer and who you’re targeting
- Have heart and trust your gut
Quotes:
• “The best business decisions aren't done in a rush. They're done with thought.” (27:51-27:55 |Nigel)
• “The skill set is very different from men’s skill sets, and they have everything that men have. But then they have more, which is empathy, and sympathy and care, and grace, and charm and on many levels, which are brilliant tools when it comes to business." (31:58-32:24 | Nigel)
• “Work is love made visible…when you love your work, it's not work, it's love.” (47:23-47:30 | Marci)
• “Follow your heart and trust your gut. Set your vision and then don't get stuck in the journey. Be in flow.” (56:18-56:42 | Marci)
Connect with Marci Zaroff & Nigel Barker:
Instagram YesAnd | https://www.instagram.com/yesand/
Instagram Marci | http://www.instagram.com/marcizaroff
Instagram Nigel | http://www.instagram.com/nigelbarker
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast
Hosted on Acast. See acast.com/privacy for more information.
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.
In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss 10 Back-to-Basic Tips that EVERY Entrepreneur can apply to ignite their business. Igniting your brand doesn’t always mean marketing. It means putting yourself and your company in a position to grow and achieve success. So yes, marketing is a part of that, but so are other basic business practices that essentially will help you ignite and eventually explode.
These steps are not designed to take on all at once. But they are meant to be accomplished gradually and at your own pace. And many of these tips can be done on a continual basis.
You'll hear Lindsay talk about:
- What it means to create a "Flexible Blueprint."
- Basic Naming + Branding
- Filing Your Business
- Why you want to grab all of your social media handles
- The importance of your email database
- The #1 tip Lindsay shares with every founder, business owner and client.
- What you need to do two months out.
- How to network for success.
- The importance of showing up and engaging.
- Never compromising your true self.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Join me for a FREE webinar on Tuesday 1/24/23 5 Zero-Cost Ways to Build Your Community. RSVP HERE
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Hosted on Acast. See acast.com/privacy for more information.
“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe’s in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco.
Top takeaways from today’s episode:
- Recognizing when something’s not right with your business and revise until it is
- The importance of self-reflection
- Remember why you started and stick to your mission and core values
- Generating awareness with live marketing events
- Nurturing genuine, solid, supportive relationships within your company and without, as early as possible
Quotes:
• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe)
• “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)
• “There's always a challenge that you couldn't even conceive of, and after all these years, you’d think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)
Connect with Chloe Epstein:
Instagram | https://www.instagram.com/chlo.epstein/
Instagram | https://www.instagram.com/chloesfruit/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Celebrate Dear FoundHer’s Birthday with an AWESOME Giveaway here.
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast
Hosted on Acast. See acast.com/privacy for more information.
FoundHer Files is our new format for Thursday's show. In these episodes, you can expect actionable tips on specific topics. Some weeks it will be host, Lindsay Pinchuk solo, sharing strategies to help you ignite your brand. Other weeks Lindsay will be joined by special guests including journalists, CPAs, publicists, brand strategists and more who will guide us through lessons in their area of expertise.
In today's episode you will hear host, Lindsay Pinchuk, award-winning entrepreneur, discuss not only the importance of COMMUNITY, CONTENT and CONNECTION when it comes to igniting your brand, but she will also give you actionable steps that you can take to make positive adjustments in all three for your brand and your bottom line.
You'll hear her talk about:
- Community and why it is important.
- Her #1 strategy for building community.
- Ways that you can put your community to work for your brand.
- Building your community through content.
- Lindsay's #1 exercise for creating a content strategy---that she uses with her clients.
- How to make sure that your content actually CONNECTS to drive bottom line growth.
CONNECT WITH LINDSAY @lindsaypinchuk
Follow @dearfoundher and submit your own story and tips to be shared through our content.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Hosted on Acast. See acast.com/privacy for more information.
“I just kind of do things my way,” says makeup guru, Bobbi Brown, whose appearance on today’s show proves that we are all the masters of our own destiny. Lindsay shared to Instagram that interviewing Bobbi for the podcast was next on her bucket list. Not long after, Bobbi responded saying, “DM me,” proving that when we put what we want out into the world, we can make it happen.
Bobbi shares how she built two majorly successful makeup brands, Bobbi Brown, and later Jones Road Beauty, by following her own lead and being herself. She talks about how it felt to walk away from her first business, separating her brand from her personal identity, and the importance of relationships.
Top takeaways from this interview:
- A lot of entrepreneurship is just making stuff up
- Even the most successful people, like Bobbi Brown, suffer from imposter syndrome. You just have to put yourself out there
- Bobbi utilized her expertise and personal brand to teach and build authority–and so should you.
- The importance of spending as much time on your family as you do on your business–find the hacks and shortcuts
- What feel like mountains really aren’t–break things down into actionable steps and figure out what you need to do to move forward
Quotes
• “So much of my career is connecting with people. Now, they call it networking. It's just being myself.” (13:27-13:37 | Bobbi)
• “I'm an upbeat and positive person. Which I think you need to be in order to be a good entrepreneur.” (19:55-20:02 “ Bobbi)
• “Bobbi Brown the person became a brand, apart from Bobbi Brown the brand.” (33:40-33:46 | Bobbi)
Connect with Bobbi Brown:
Instagram | http://www.instagram.com/justbobbidotcom
Website | http://www.jonesroadbeauty.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Celebrate Dear FoundHer’s Birthday with an AWESOME Giveaway here.
Are you ready to Ignite Your Brand and Make Yourself Stand out in 2023? Register for Lindsay’s latest workshop to learn the exact process she uses for her clients AND her own companies to generate bottom line growth. Use the code DEARFOUNDHER to save $150 on registration (cannot be combined with any other discounts.)
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
"You have to ask yourself, what's the worst that can happen? And then, can you live with that? If the answer is 'yes' it's time to move on," said Dear FoundHer... Host, Lindsay Pinchuk of her exit from her first company.
It's been 15 months since she made the decision to leave the company she founded and sold. And since then, a LOT has happened. She started consulting other companies using her signature marketing strategy to build and monetize community for bottom line growth. From there, she launched a workshop, which led to 1:1 coaching, public speaking and privately held workshops for clients. And of course, she launched Dear FoundHer... which is currently her most favorite endeavor to date AND the #1 marketing vehicle for her new business.
Starting over is never easy, and as Lindsay admits today, she definitely doesn't have it all figured out. But today she's sharing ten lessons she's learned from the first year of her 2.0. These lessons are both personal and business related and as you'll hear her say, the personal lessons have helped to shape her day-to day when it comes to my business. And while they aren't all business related, they all relate to her business and ultimately the way she lives her life.
In today's episode you'll hear Lindsay:
- Give more insight than ever before about WHY she chose to leave the company she founded.
- How she knew it was time to leave.
- Her fear in leaving and trying to figure out what was next.
- How she got her 2.0 off the ground.
- PLUS, her TOP TEN Lessons she learned from this year. Everything from the importance of reading a book (and why!) to what she's figured out is most important to her right now as a founder (x2.)
Lindsay also shares insight into her new class + workshop, Take On 2023: Make Yourself Stand Out. Students will walk away with an actual marketing strategy and actionable steps to implement it throughout 2023---ultimately building your community and growing your bottom line. All it takes is a couple of hours a week—-and together you’ll build your marketing strategy, put it into action, and sustain it for years to come. This class gives you Lindsay, showing up each week with nearly 25 years of marketing experience, sharing the step-by-step strategies and tips she used to build and grow her first 7-figure company, her current company, and the very same ones she uses with her clients every day. CLICK HERE TO JOIN and use the code TAKEON2023 through January 8th to save $200.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Follow Lindsay Pinchuk and Dear FoundHer... on Instagram for more.
Stay tuned, season 2 of Dear FoundHer... kicks off on January 10th with special guest, Bobbi Brown.
If you haven't listned to this episode with Peloton's Jenn Sherman, it is a MUST LISTEN. And today's re-run includes an updated introduction with some behind the scenes on how Lindsay Pinchuk landed Jenn as a guest AND what happened when she went to ride in the Peloton studio in NYC with Jenn.
Until January 10th, we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: Ten Lessons I Learned During the First Year of my 2.0.
Make sure that you TUNE IN ON Thursday for our last episode of the season, a BRAND NEW solo episode with host, Lindsay Pinchuk, as she reflects back and shares her Top Ten Lessons from the First Year of Her 2.0.
Connect with Jenn Sherman on Instagram.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
This episode was originally dropped on March 8, 2022.
Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: Ten Lessons I Learned During the First Year of my 2.0.
Over the next two weeks, we're also going to be re-running three episodes that maybe you missed. We'll be sharing:
✔️ Your favorite episode---the most popular one of the year. (Tune in a week from today!)
✔️ My favorite episode. (You'll see why when it drops on Thursday!)
✔️And today...the episode that started it all!
Today's episode is one that so many of you loved---and that is a conversation with one of my best friends.
In addition to being able to finish my sentences and buy concert tickets without asking me, Sammi is my #1 confidant when it's come to work. We talk almost every day, and text even more. As both of us work for ourselves, it's so important to have someone you can rely on, lean on and go to when tough situations present themselves. I always tell my clients and the community here to surround yourself with people you can trust...for me, one of the people in my inner circle is Samantha Lande.
I am so proud of Samantha Lande for building a career as a B2B AND B2C writer---writing for media outlets and brands that include Real Simple, The Food Network, Parents, TLC, Allrecipes.com and Peloton.
It's not every day that you get to interview one of your best friends about their career. Today, you'll be able to hear Lindsay talk to Samantha about the ins and outs of freelancing, and how exactly she made it work. This is an episode EVERYONE who has ever asked themselves "what if..." needs to listen to.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
This episode originally ran on January 6, 2022.
Over the next three weeks we're is on hiatus, but that doesn't mean that you have to stop listening! Of course you can go back and listen to any of the 103 episodes we dropped this year!. And then stay tuned...we will round out the year on December 29th, with our final brand new, solo episode: Ten Lessons I Learned During the First Year of my 2.0.
Over the next two weeks, we're also going to be re-running three episodes that maybe you missed. We'll be sharing:
✔️ Your favorite episode---the most popular one of the year. (Tune in a week from today!)
✔️ My favorite episode. (You'll see why when it drops on Thursday!)
✔️And today...the episode that started it all!
Make sure you connect with Dana Gordon on Instagram.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
“I thought, ‘Wow, life is short. I’m going to commit to this,’” says Alix Greenberg, Founder of ArtSugar, a curated platform offering chic art and decor founded in 2017. Really, ArtSugar is about community and bringing people together. Based in New York’s West Village, ArtSugar was born of Alix’s love of drawing and art history as well as her devotion to giving back. This solopreneur is a member of the Female Founder Collective, a part of Jewish Week 2019’s 36 Under 36 list, and an alumna of both Project Entrepreneur (a collaboration between Rent the Runway Foundation and UBS) and of VentureCrush.
Top takeaways from today’s episode include:
- Creating a brand ambassador program to spread the word and grow your business
- Utilizing partnerships as a means to getting yourself out there and grow
- Prioritize what’s important, customer service is #1
Quotes
• “I'm a millennial, I built the site for me. If you think about it, why is any of this successful? You feel like there's a need in the market for something that you want as a person for yourself.” (14:02-14:15 | Alix)
• “If you can get someone really strong to help get your brand out there so you can do the back end stuff and be behind the computer because you need to, it's a great luxury to have a publicist. I don't think it's a necessity, but to help get yourself on the map, at least in the beginning stages, it's great.” (29:41-30:02 | Alix)
• “Make sure you have a good support system around you because it's going to be a lot of tears because success doesn't happen overnight. You have to have a lot of faith in yourself.” (31:24-31:54 | Alix)
Connect with Alix Greenberg:
Instagram | https://www.instagram.com/alixgreenberg/
Instagram | https://www.instagram.com/artsugar.co/
Enter to WIN $500 in American Express Gift Cards:
https://view.flodesk.com/pages/638052311b84e9ea4164f26b
Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“You don’t have to know everything, but you have to care,” says Jersey Banks, Co-Founder of Urban Cowboy, a full-service design studio specializing in commercial, residential, and immersive hospitality environments. Within six months of founding Urban Cowboy, with partner and designer Lyon Porter, in May of 2014, it exploded internationally and soon became a staple of Brooklyn culture. There are now locations in many of the country’s most exciting hotspots, including Nashville, where friends and members of the creator industry gather to create unforgettable memories and feel inspired by experiential design.
Key takeaways from today’s conversation include:
- How word of mouth can grow your business.
- How to share your visual product and who to share it with.
- The importance of maintaining the human touch even as you scale.
- The influence of motherhood on running a business, especially in the hospitality industry.
- Brand extensions and how to create new revenue streams outside of your core product.
- Why you shouldn’t define success too early.
Quotes:
• “Make sure you are operating in a space that you care about. You have to care. You don't have to know everything about it, but you have to care.” (42:36-42:48 | Jersey)
• “Don't define success for yourself too early. Let it shape itself. When you're starting something, you don't know what it is going to be. It's a work in progress. It's going to build outward in multiple directions that you can't decide.” (43:07-43:23 | Jersey)
• “In the boutique space, you can go up to 100 rooms or 150 rooms. And even if we open a property to that scale, it's still so important to us that people feel that level of intimacy and every location has a different feel. You have to get creative on how you give that experience.” (26:22-26:40 | Jersey)
Connect with Jersey Banks:
Instagram | https://www.instagram.com/urbancowboyhotels
Instagram | http://www.instagram.com/jerzbanks
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“We want to make things that people keep, that hold sentiment and personal memory in this journey of life,” says Nina Garduno, Founder and Creative Director of FREECITY which she describes as a way of life more than a brand. Nina grew up in Laurel Canyon and began working in fashion in 1981. She worked for Ron Herman at Fred Segal, working her way from sales to Vice President of Men’s until 2006. She created FREECITY in 2001 with the idea of seeing, making, and experiencing art and commerce through the retail space. She opened her first shop in Malibu in 2005, eventually opening spaces in Hollywood, Tokyo and Venice, CA. FREECITY is a visual language that communicates through storytelling, shared space, graphics and collected materials that relate to the people who experience it. FREECITY’s prints are made in local factories, using custom developed materials, fabrications, washes and dyes. They are made individually and hand-thrown, using hand-mixed paint with on-screen mixed gradients. It carries an innocence and a simplicity, a feeling that the wearer could make it, too. The making of it is the being of it.
Top takeaways from today’s conversation include:
- How the pandemic woke stores up to the many ways they could make money
- The immediate validation of social media
- How to adapt when you’re forced to change
- How to move from dreams into reality
- How to avoid poisoning your pool with toxic elements like greed, branding, and money
- The way art and commerce push up against each other in the retail experience
Quotes
• “It didn't come easy. It didn't come fast. It's self-funded. And I've really kept it in a place that I could be really proud of, and I am proud of it.” (39:35-39:53 | Nina)
• “It's not about being ahead of time, it's about being on time.” (51:02-51:05 | Nina)
• “Now, I want to be on time and be in real connection.” (52:21-52:25 | Nina)
• “I have reached my potential.” (55:52-55:54 | Nina)
• “Dream it to real. Dream it to real ideas. Who cares? Show me. Make it find a way. That's FREECITY. That's what it is. Stick with it, find a way, make it, dream it to real. Do it again. Do it right.” (57:33-57:57 | Nina)
Connect with Nina Garduno:
Instagram | http://www.instagram.com/freecitysupershop
Website | https://freecitysupershop.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“We remember where we came from. That’s everything,” says Susan Sarich, Founder of SusieCakes, one of California’s top destinations for all things sweet. After graduating from Cornell University’s School of Hotel Administration, she spent 25 years holding a variety of positions within a number of renowned hospitality groups. Realizing that women tended to leave the industry around the time they decided to get married and start families, she set out to create a space where women could continue to work throughout all of life’s changes.
SusieCakes pays homage to her grandmothers, Mildred and Madeline, by bringing the treasured recipes they passed down to her on 3 x 5 index cards to her customers. Since opening her first shop in 2006 in the Brentwood neighborhood of Los Angeles, she has since opened in 26 locations across California and Texas, and now ships classic Midwest desserts like layer cakes, cookies and pies, nationwide. In October of 2022, she was included in Forbes’ 50 Over 50 list, which spotlights women over 50 who are shattering age and gender norms across all sectors. Linday’s own grandparents played a large role in shaping who she is today, so it’s fitting that Susan and her legacy business is the subject of Dear FoundHer’s 100th episode.
Highlights from today’s conversation include:
- The importance of grassroots marketing. Get your product into as many homes and events as possible.
- Don’t be afraid to go against industry norms to build a business that works best for you and your demographic.
- How to accept and roll with being the face of your brand.
- Staying true to your brand and values, true to the reason you started, and trusting your gut.
Quotes
• “Do not let anybody tell you your idea is a bad idea. Just push naysayers aside.” (47:10-47:18 | Susan)
• “Trust your gut instinct, always.” (47:23-47:25 | Susan)
• “Make sure that you are being true to the reason you started out. Be true to your values. Because a lot of people lose their path once they start getting successful, or the things in life change. They forget about who they were. So one of the values of our company is that we remember where we came from. And for me, that's everything.” (47:41-48:06 | Susan)
Connect with Susan Sarich:
Instagram | http://www.instagram.com/susiecakesbakery
Instagram | http://www.instagram.com/susiesarich
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“There is no book for how you need to live your life,” says Rana Campbell, Founder and “chief dream driver” of Dreams in Drive, a podcast that helps millennial creatives take their dreams from park to drive. In just six years, the podcast has grown to 300 hundred episodes, has had a million downloads and streams in over 80 countries.
With a full-time job, Dreams in Drive is Rana's side hustle. Throughout her whole life, she has been a storyteller committed to sharing others’ journeys of success. Today you'll hear her discuss how she's turned her passion into a viable revenue stream through the process of planning and executing with efficiency.
In today's discussion you'll hear Rana share:
- The importance of planning ahead.
- How to create structure to maximize effectiveness and efficiency.
- The need for a strong support system–balance is a myth.
- Convincing guests of your credibility.
- Ways to repurpose your content.
Quotes
- “You really have to become good at selling yourself. You have to sell the value of your platform. Even if by definition, you don't have the numbers that showcase typical value to people. (28:18-28:35 | Rana)
- “If you're a founder, LinkedIn should be your best friend. LinkedIn is a very slept-on social media network.” (27:05-27:11 | Rana)
- “Being able to build on partnerships. And also making sure that I was also reaching out to guests who had larger communities. Because although my podcast wasn't huge at the time, I was still an avenue through which people could tell their stories to an audience that they hadn't reached before.” (27:59-28:17 | Rana)
- “You have to be strategic. You have to really think and be a grassroots guerrilla marketer, especially if you aren't investing a lot of money in ads, or you don't have a huge marketing budget. There are still ways to grow organically. That is important.” (30:21-30:37 | Rana)
- “Know what your number is. Everyone has a number. What's the number that you're trying to hit? How can you hit that number and not have to stress yourself out about it.” (37:50-38:00 | Rana)
- “You have to plant seeds, even if you don't have the soil yet.” (35:53-35:58 | Rana)
Connect with Rana Campbell:
Instagram Rana | http://www.instagram.com/rainshineluv
Instagram Dreams in Drive | http://www.instagram.com/dreamsindrive
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“If not now, when? What’s the worst that could happen?” says Kelley Lentini of co-founding House of Nomad, a full service interior design firm and homewares brand, with partner Berkeley Minkhorst. The two met while Kelley was working at Restoration Hardware. They bonded over a love of travel and design, believing that travel fosters creativity. They started their business as a side-hustle, taking design clients in their spare time. Two initial investments helped set the stage for success: professional photography of their project and lawn signs that they placed int their client's yards. Eventually they took their side-hustle full time, and soon launched a retail component of their business. House of Nomad is a 7-figure full-service interior design firm and homewares brand founded on the notion that travel fosters the best creativity.
Key takeaways from today’s conversation include:
- Reinvest back into your business.
- Leveraging your success. There are great grassroots marketing opportunities. Take them.
- Riding out the initial scary period between cutting the cord with your corporate job and first seeing wins from your side hustle.
- For those with visual products, the importance of investing in photography and using it–with press, influencers, and advertisements– to your best advantage.
- Test concepts, have a proof of concept before you make a giant investment in a new revenue stream.
Quotes
• “You can't get woe is me, feeling sad about this and that. You can’t get negative. You have to stay positive. I think that positivity and hopefulness is what brought Burke and Deke into my life and changed everything.” (42:34-42:48 | Kelly)
• “My mentor is Kelly, it's my husband, it's my friends. It's my family. I've got to talk about things. You have to put it out there. I think the more you're open to putting yourself out there, and the more you're able to talk through things, the easier everything becomes. Everyone's learning through experience.” (43:06-43:29 | Berkeley)
• “It's staying positive. If you can't keep a good attitude, starting a business is so hard.” (45:52-45:59 | Kelly)
Connect with Kelley Lentini and Berkeley Minkhorst:
Instagram | http://www.instagram.com/houseofnomaddesign
Instagram | http://www.instagram.com/shophouseofnomaddesign
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Are you ready to Tackle 2023? Lindsay has limited spots left to get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Sign up for Lindsay's newsletter for tips to build and monetize your community.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
With just a little over a month left in the year, award-winning entrepreneur and host of Dear FoundHer... Lindsay Pinchuk, shares seven actionable steps that you can take right now to set your business up for success in 2023. These are the same exercises that Lindsay is taking for her own business as we wrap up 2022 and move into the new year.
You'll hear her give advice and exercises on the following topics:
- System and efficiency creation.
- Recognizing when and how to outsource.
- Creating a content plan/calendar.
- Setting an intention and template for partnerships.
- Making a plan for publicity and to get people talking about your business.
- Remembering to update all of your social media platforms and your website to reflect your 2022 successes.
- Creating a schedule for business operations and sticking to it.
If you need help in any of these areas moving into 2023, Lindsay's developed an opportunity to Tackle 2023 with her--she'll get you up, running and off to the races as you look to build and monetize your community in the new year. Choose from any one area: content planning, social media strategy, email marketing, events or partnerships. Click here for more information---space is limited, so grab them before they’re gone and let’s get you ready for 2023.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I wish a lot of young people knew that it’s OK to be different,” says Alexa Curtis, 25-year-old Gen Z entrepreneur and co-founder of GrasshoppHer. In 2011, at just 12 years old, Alexa started a blog called "Life in the Fashion Lane" as a way to escape the relentless bullying she endured at school. She used this platform to discuss everything from body image, mental health, to teen life. Eventually, she became a Radio Disney Host, before leaving to launch the Be Fearless Summit. Hear what this summit was all about and how it was acquired by GrasshoppHer, an upskilling community for women ages 24 to 37. Co-founded with McKinsey consultant Heather Miller, GrasshoppHer helps other women become fearless founders just like Alexa.
Highlights from today’s conversation include:
- It’s important to talk to people. Ask them how they do what they do so you can learn to do it in a way that works for you.
- Figure out the natural extensions of your brand so that you can make more money without putting all your eggs in one basket.
- Look around you, at what is missing from your life, and build a business around it.
- Take a risk and go for it. No regrets.
Quotes
• “At the end of the day, trade shows and getting in front of people, and that face to face connection is really how you build that brand.” (16:17-16:26 | Alexa)
• “The the opposite side of not taking the risk is the possibility that it works out. So if you take the risk, and even if it doesn't work out, if you've taken a risk, that's that dramatic, likely something is going to happen to you in your life, that's gonna make you realize it was worth the risk. So I would say, you have to go for it. Because otherwise I wouldn't want to live with that kind of regret.” (22:12-22:33 | Alexa)
• “Limit your scrolling. The more that you're comparing yourself to other companies, the more that you're wasting your time not being focused on scaling yours.” (44:53-45:01 | Alexa)
• “I don't need to work 24 hour days, that's a me thing. I used to work and wouldn't stop until eight, nine, and I was so tired, and I was still so unhappy. And that was something I really struggled with at Disney. Trying something fun and unique, that's personal or even business related, just makes you a well rounded person. (45:27-45:49 | Alexa)
Connect with Alexa Curtis:
Instagram Alexa | http://www.instagram.com/alexa_curtis
Instagram GrasshoppHer | http://www.instagram.com/grasshoppher
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“Serving your people isn’t even the foundation,” says Beatrice Dixon, Founder of the Honeypot Company, “It’s what the foundation is poured on.” Honeypot is the first completely herb-based feminine care system. After suffering from a months-long bacterial vaginosis infection, Beatrice had a dream in which her grandmother–whom she never knew– gave her a list of ingredients that would cure her. From there, she created a feminine wash, and eventually a line of safe and gentle, yet powerfully effective alternative treatments for feminine care.
Today’s episode takeaways include:
- The importance of partnerships and grassroots marketing to your target audience when building a products-based company.
- No connection to community = no transactions.
- Take the time to learn all you can from your first retail partnership before moving on to another one
- Serving as the foundation of your business
- Dealing with your shit.
Quotes
• “We continue to talk to our base through social. Serving the humans that we serve has always been at the base– it's the dirt that the concrete is poured on. To say that it's the foundation isn't even the right thing. It's the thing that supports the foundation. Because that is where we come from, from our hearts. So mind, body, and everything.” (38:49-39:25 | Beatrice)
• “Do shit from a real place. Don't try to cover some shit up. Don't try to put paint where it ain’t, don't try to sugarcoat, don't do that. If it's not real, it's okay. Make sure that it's real, because I believe when things are real, and when they're coming from a real place, and when you're truly devoted to it and you want to make it work, that doesn't mean it's going to work. But it gives you the freedom to be able to see how you need to move, right.” (47:59-48:38 | Beatrice)
• “You got to deal with your shit. Take a break, but that break has to be useful. You’ve got to get advice. But you’ve got to make that shit count cause you have to get back to it.” (50:23-50:36 | Beatrice)
• “Serving the humans that you serve is the foundation of your business. When you come from your heart and your soul, everything that you do makes sense for you to be able to stay connected to your customer because it's coming from a real place.” (56:57:-57:09 | Lindsay)
Connect with Beatrice Dixon:
Instagram for The Honeypot Company | http://www.instagram.com/thehoneypotco
Instagram for Beatrice | http://www.instagram.com/iambeadixon
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“My mission is not to sell clothes,” says Lyndie Benson, founder of Bleusalt, a line of ‘elevated basics’ for men and women of all sizes, made in the USA, 100% sustainably from the natural fibers of beechwood trees. “It's really to make people feel and look their best so that they go through their life easier.” At midlife, Lyndie’s two sons had flown the nest, her marriage of nearly 30 years had come to an end, and she found herself having to start over with no idea where to begin. She turned inward to discover her true passion, and realized that all of the skills she had honed while running a household and raising a family were perfect for running a business. Five years later, Bleusalt continues to grow and boasts famous clientele like Cindy Crawford and Christian Siriano.
Key takeaways from today’s discussion include:
- Start with the basics
- The advantages of DTC and the valuable data it provides.
- Don’t overthink your mission–it should come from your authentic passion.
- Details matter. Learn to do them well. Nothing is too small or menial for you to do.
- Learn as you go.
- Use your resources.
- Being at a crossroads doesn’t mean it’s over.
Quotes
• “I didn't know anything. I promise you. Zero. This was done on pure passion.” (10:00-10:08 | Lyndie)
• “Before you have a baby, you don't know what you're doing. So it's the exact same thing. You just take it day by day and be your authentic self. It's important to know that you have value. And it's important to know what you bring to the world, but it's also important to know what you don't have to know, you can learn while you go, and use your instincts and use your wherewithal to get to the next day just like you do with a baby.” (8:57-9:33 | Lyndie)
• “Create a team that is aligned with your values and your mission, who are good at what they do. Make sure whoever you align yourself with is a good idea. Don't just pick your best friend.” (33:01-33:22 | Lyndie)
Connect with Lyndie Benson:
Lyndie’s Instagram | http://www.instagram.com/bensonlyndie
Website | http://www.bleusalt.com
Bleusalt Instagram | http://www.instagram.com/bleusalt
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I wanted to spend more time with my baby than with my blender,” explains Cassandra Curtis about what inspired her to Co-Founding Once Upon a Farm, the first HPP, organic, non-GMO baby food to be available in the United States. As an Integrative Nutrition Coach with an extensive background in the health and wellness spaces, she was committed to giving her three children nutrient-dense foods from the time they were babies. Yet, as a working mom, it was difficult to find the time to shop for, prep and blend her own food, and the few pre-made options weren’t up to standard. Knowing there must have been plenty of mothers having the same problem, she set out to find the solution, creating a line of foods that children loved and moms could feel confident serving to them. With actress Jennifer Garner spreading the word as the Chief Brand Officer, the company continues to expand, serving children up to six years old.
Key takeaways from today’s discussion include:
- Whatever you’re struggling with, there’s a good chance others are, too. And by solving your own problems you help solve theirs, too.
- For moms, word of mouth marketing works best. Other key methods are influencers, blogs, in-store sampling and coupons.
- Brand loyalty and trust is everything. It must be built from the ground up over time, and the founder must always uphold the values of the brand.
- Family is first and that should show through in the corporate space.
- Surround yourself with people who have done it before. Pick their brains and get to know them.
Quotes
• “There was such a big need for it. I mean, more and more parents understood and continue to understand the importance of childhood nutrition in the first 1000 days.” (10:01-10:11 | Cassandra)
• “The key is to keep going. And to also be flexible and nimble when you need to change direction because sometimes we can have this idea that this is the way, it's the only right way, but maybe it's not. So just kind of opening your mind to maybe saying no more.” (39:57-40:18 | Cassandra)
• “Jen is a big piece of it, too. She is the megaphone for the brand. So we do get a lot of awareness because of her. And that's been a plus.” (25:03-25:07 | Cassandra)
Connect with Cassandra Curtis:
Instagram Cassandra | http://www.instagram.com/cassandracurtis
Instagram Once Upon a Farm | http://www.instagram.com/onceuponafarm
Website | http://www.onceuponafarm.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Today is November 8, 2022, Election Day and a very important one at that. Given that today is such an important day in the history of our country, we made a last minute decision not to release a new episode today, but instead to re-release an episode relevant to today.
Dear FoundHer... host, Lindsay Pinchuk, continuously says that she is honored that Sarah Stewart Holland and Beth Silvers, Founders and Co-Hosts of Pantsuit Politics, stopped by for a conversation here and is equally as honored to re-release this conversation on this historic day.
“We’re the political podcast for people who hate political podcasts,” says Sarah Stewart Holland, Co-Founder and Co-Host of the Pantsuit Politics podcast. She and Beth Silvers felt that there was an independent space for people who found themselves somewhere in between the increasingly divergent polls of the political spectrum. And this emphasis on community is what has made their podcast so successful. Growth isn’t always what matters, but instead, make sure to maintain a reach in which you are always serving your community.
Sarah and Beth are citizens who prioritize curiosity over the conflict that often drives political conversations. Which means you can Pay attention without the anxiety. During the show you will hear them talk about the fact that they research all the topics and sometimes they agree, sometimes they don’t—but they present all sides to have a healthy conversation.
As you wait in line at the polls today, or wait for the midterm returns to start coming in later, take a listen to this incredible conversation and make sure you follow Sarah, Beth and Pantsuit Politics and listen to their podcast for more.
Connect with Sarah Stewart Holland & Beth Silvers:
Instagram | http://www.instagram.com/PantsuitPolitics
Podcast | https://podcasts.apple.com/us/podcast/pantsuit-politics/id1055348656Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Host, Lindsay Pinchuk, has been giving a longer version of this conversation as a keynote to corporations across the country, prompting her to want to share this important information and actionable steps with the Dear FoundHer...community. And you're going to want to stick around until the end as Lindsay is giving one lucky winner a hour-long social media consult.
When Lindsay started her first company, it was 2010. Social media was virtually non existent. But as her company grew, so did social media---the number of platforms, the significance it was playing in our society and how it impacted business. While her business was an events based business, she grew it along side the boom of social media, adapting and growing with the ever changing platforms.
While the social media landscape is far different today than it was 12 years ago, there are still basic principles that when applied together allow for greater social media success from a personal and professional standpoint. Here is what you will learn from today's conversation:
- What is community and why it is important.
- Seven Tips for Social Media Success
- How to know if what you are doing is working.
- What happens to your business when you build your community on social media.
Quotes:
- "People want to buy from people. In showing up every day to serve, connect and engage with your community, you build a natural bridge for transaction over time."
- "Going back to the basics to create and invest in your community, through your time, will pay you back in dividends for years to come."
- "Your community is your greatest asset, and you build it through your #1 marketing tool: your content."
- "The numbers don't lie---use the insights on your digital platforms and regularly check out what works and what doesn’t and modify accordingly."
Don't forget, share this episode and one thing that you learned to your IG stories and tag @lindsaypinchuk @dearfoundher. One winner will be chosen at random by end of day on November 10th for a 60-minute social media consult with Lindsay.
I want to say thank you! Now through November 24th you can get free access to your choice of one of my digital products to learn my best tips and tricks for building and monetizing your community OR treat yourself to a coffee at Starbucks on me. To redeem your free gift simply rate or review Dear FoundHer… on Apple Podcast and submit a screenshot at lindsaypinchuk.com/thankyou by November 24.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Jacq Tatelman is the first to admit she didn’t know what the heck she was doing when she founded STATE Bags (let’s be honest, how many of us actually do?). STATE Bags is a mission-driven family bag company offering high-quality backpacks, bags and more for the whole family. Co-founded with her husband Scott in 2013, STATE was born out of the duo’s work with disenfranchised youth and the need to provide even the smallest gift of confidence (like a new backpack) for the school year. Drawing on her experience in product development at companies like Saks Fifth Avenue, Henri Bendel, and Scoop, Jacq is now the Co-Founder, CEO, and Creative Director of STATE, leading the creative vision, business development and growth of the brand as it continues to evolve.
Throughout this conversation, Jacq and host, Lindsay Pinchuk, will discuss:
- How your mission should fuel everything.
- Knowing and prioritizing your entry point when creating your product.
- Finding the thing you love so much that it will carry you through the lows.
- Keeping your philanthropic efforts small and local.
- Surrounding yourself with people who believe in your vision and complement what you do.
- Knowing when to turn off.
Quotes:
• “What we try to do and what we say is that we don't necessarily go national for what we do. On the philanthropy side, we look at very small pockets of communities, and humans, and we say, ‘How can we make their lives better? What can we do to actually change their lives?’” (14:45-15:01 | Jacq)
• “Talking to our customers where they were, marketing ourselves for the first time in the right way, and having the right product at the right time really changed everything. It was like flipping a switch.” (24:35-24:48 | Jacq)
• “Team is everything.” (30:00-30:03 | Jacq)
• “Listen to all the advice, but choose what you actually put into action with the advice that people give you. You can't listen to every app and do what everyone tells you to do. There are going to be a lot of people who are going to tell you, ‘Oh, you should do this. You should do that.’ Okay, thank you. Thank you. Listen, listen, listen to everyone, have as many conversations as you can. And then you need to kind of sort out what you believe is right for you and your brand and take action on those things.” (43:17-43:44 |Jacq )
Connect with Jacq Tatelman:
Instagram | http://www.instagram.com/statebags
Website | http://www.statebags.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Dr. Becky Kennedy, Founder of Good Inside, is a clinical psychologist and mom of three, who specializes in thinking deeply about what’s happening for kids and translating these ideas into simple, actionable strategies for parents to use in their homes. Dr. Becky's goal is to empower parents to feel sturdier and more equipped to manage the challenges of parenting.
When host, Lindsay Pinchuk, met Becky Kennedy in 2020 she had less than 10,000 social media followers. Today she has an entire team, a podcast, workshops, a membership, and as of this month: a New York Times best-selling book, Good Inside, A Guide to Becoming the Parent You want to Be. She’s been featured on GMA, Today, and almost every major news outlet. TIME magazine recently named her “The Millennial Parenting Whisperer.” Ask almost any mom, they certainly know about the amazing, Dr. Becky.
And those 10,000 followers? They’re now over 1.4 MILLION.
Throughout this conversation, Dr. Becky discusses:
- Learning basic principles once and applying them forever as a sturdy leader.
- Finding a team that helps you expand your practice.
- The relevance of psychology in every business.
- Finding a co-founder who is a thought partner
- How to be prepared for the range of emotions you’ll experience as an entrepreneur.
Quotes
• “People have asked me, ‘What do you say to yourself to boost yourself to go make a video without makeup?’ And I never thought about it. I wish I could tell you it’s a big personal growth. That would be a better story. I just told myself it doesn't matter…Find out what really lights you up inside. Everyone has something.” (19:09-19:44 | Dr. Becky)
• “Protect your calendar. I always think about that. At work, we schedule meetings. With kids, we schedule their soccer games. Scheduling proactively for things that matter to me is something I'm really good at.” (39:07-39:22 | Dr. Becky)
• “Every business is a business of humans, and motivation, and fear, and shame, and connection, and feeling good enough. Psychology is relevant in every single business. It's relevant in terms of your business product, but it's also just relevant from your business team, as you think about managing people, and you think about systems.” (31:05-31:25 | Dr. Becky)
Connect with Dr. Becky Kennedy:
Instagram | http://www.instagram.com/drbeckyatgoodinside
Website | https://www.goodinside.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“Why weren’t you around when I was getting married?” is what most women say to Grace Lee, Founder of Birdy Grey, a direct-to-consumer bridal retail shop where all gowns sell for under $99. Grace got her start writing, reporting and managing social media content in the fashion and beauty industries when she saw a whitespace for women who wanted to save time and money while shopping for wedding apparel. In its first year alone, Birdy Grey sold 20,000 gowns, and four years later is still growing exponentially while on a mission to change the way women shop for their weddings.
Join today’s conversion to discover:
- How $10-$35 a day IG ads yielded 20,000 dress sales in the first year
- The importance of user generated content
- How Grace navigates the rapidly changing buying habits of Generation Z
- Her attitude toward retail shopping versus ecommerce
- Surveying your customers and letting their feedback shape your product development choices
- The power of word of mouth
Quotes
• “I just knew that we had great product market fit. And if I was feeling this way, millions of other women must be feeling the same way with their bridesmaids dresses. And to be honest, we were right.” (8:02-8:13 | Grace)
• “The great thing about your investors is that they're rooting for you. They already have skin in the game, so they want you to succeed. And oftentimes, they will lead you in the right direction.” (17:10-17:18- Grace)
• “Customer service is the backbone to your business. It guarantees you word of mouth marketing, your customer experience is everything.” (36:35-36:43 | Lindsay)
• “Synergies with other companies in your life stage is a huge opportunity. When you're looking to gain the attention of the same customers, other companies who aren't competitive can really grow your brand.” (37:12-37:22 | Lindsay)
Connect with Grace Lee:
Instagram | http://www.instagram.com/birdygrey
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“You are perfectly equipped, hardwired, and created to serve your people,” says Natalie Blenkush, Brand Strategist, Marketing Coach and Host of the Wildly Aligned Marketing Podcast. Natalie helps women consistently find and attract the right clients online without compromising their values. The key is to show up as your authentic self. After dealing with her own imposter syndrome, Natalie realized she had everything she needed to serve the needs of her community. So, she insists, so does everyone else.
In today’s conversation, Natalie discusses:
- Taking inventory of your rich life experiences to discover all the ways in which you are qualified to do what you do.
- How podcasting will completely change your business.
- Overcoming perfectionism
- Avoiding trends when starting on social media and deciding what you really want to share.
- How to address (or not!) sensitive trending topics on your podcast.
- Leading with an abundance mindset.
- The power of word of mouth.
People appreciate the authenticity in the messiness, so don’t be afraid to get started right where you are. Come on in and meet Natalie!
Quotes
• “I think that you can't give too much away for free in your content.” (30:30-30:34 | Natalie)
• “Word of mouth is one of my favorite ways to get clients.” (34:26-34:30 | Natalie)
• “Keep it simple. There are so many options out there, especially when it comes to marketing in terms of ‘Where are you going to show up? How are you going to do it? Are you going to add an email or opt in or whatever? What is the simplest way that you can do it right now? Find the shortcuts, just do the thing. And then the next time you do it, you can make it a little bit more polished or a little bit more automated.” (38:22- 38:47 | Natalie)
Connect with Natalie Blenkush:
Instagram | instagram.com/natalie.blenkush
Facebook Group | https://www.facebook.com/groups/wildlyalignedmarketing
Listen & subscribe to the Wildly Aligned Marketing Podcast on Apple, Spotify, or anywhere podcasts are found!
Apple | https://podcasts.apple.com/us/podcast/wildly-aligned-marketing-branding-messaging-audience/id1496634317
Spotify | https://open.spotify.com/show/6meGPjfl0FpDETykYUGm1F
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I felt like there must be other women like me, who were looking for contemporary fashion in a very curated setting,” says Megan Tamte, Founder and Co-CEO of EVEREVE. After a particularly negative experience in the dressing room of a clothing store, Megan began imagining a store where busy moms and their kids would be warmly welcomed and cared for while shopping for modern and versatile fashion. Seven years later, she realized the importance of following her dream, and sat down to write it into reality.
This episode is full of takeaways, including:
- Why you should prioritize serving over selling to your community.
- The importance of checking in with your evolving customer base as well as being mindful of the future.
- The impact of hiring people who share your vision.
- Why fashion isn’t frivolous but an act of self-care that can make you a better mom.
- Knowing your numbers and the importance figuring out why if you're not hitting them.
In an era when retail is disappearing, Megan still strongly believes in the power of retail and EVEREVE remains a store-first business. People still love to touch, feel, and talk about the things they’re buying. Eighteen years after opening its first location, EVEREVE has 100+ stores and takes in 300+ million in revenue. Come on in and meet Megan!
Quotes
• "The way I hit my numbers was never through selling, it was always through serving, and being really focused on the customer, using what we do well, and guiding her to what we think she's going to want, because she walked in the store, which is fashion, clothing, an outfit. Using it to serve her and not to sell to her." (31:45-32:09 | Megan)
• “As a leader, I'm a hands-on relational CEO, I am our customer. I love being with our customers, I love talking to our customers, I love talking to our managers, I love relationships, I try on our clothes because we care so much about getting the product right.” (35:29-36:20 | Megan)
• “I think the modern mom cares about her fashion. And she knows that taking care of your fashion isn't frivolous, it's actually part of wellness, it's part of taking care of herself.” (37:30-38:12 | Megan)
Connect with Megan Tamte, Founder:
Instagram EVEREVE | http://www.instagram.com/evereveofficial
Instagram Megan | http://www.instagram.com/megantamte
Website | http://www.evereve.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“We wanted a one stop shop where girls can buy everything they need to make themselves feel good,” says Jean Baik, Co-founder of Miss A. Jean grew up following fashion and beauty and in 2012, when the beauty industry was hitting a peak, she knew she wanted to make her own unique mark in it. So, in 2013, she and her husband founded Miss A, a line of beauty and lifestyle products which are all sold at a dollar price point, something no one else in the industry was doing. It has since become a mid-eight figure business, and their Paw Paw makeup sponge recently won an Allure Beauty award, which Lindsay points out is the equivalent of a musician winning a Grammy.
You’ll hear Jean explain how she maintains affordability without sacrificing safety, quality or ethics. She also explains how Miss A manages to attract such a large customer base despite spending very little time and money on marketing and advertising.
Other takeaways from this episode include:
- How Jean utilizes social media to promote her business, and why small businesses should be on TikTok in particular
- Identifying your ‘hero’ product and how to promote it.
- How to reach out to influencers.
- The importance of a brick and mortar store and foot traffic even in the age of online retail.
- Why entrepreneurs starting out need to hustle and not be ashamed of it.
- Why it’s important to learn how to work all aspects of your business, and when to delegate those tasks to more qualified people.
- The importance of hiring good people, and where and how to find them.
- A social media trend that you should avoid.
Meet Jean Baik and walk away with all of this and so much more.
Quotes
• “And I think as a founder, we always say, ‘Find someone who's better at this job than you, so that they can take it over.’ Which I 100% agree, but I think you need to know at least something about it to be able to make that successful, and be a leader to your team members.” (37:45-38:03 | Jean)
• “You’ve got to work for what you want, and it's not going to just come to you…I'm not telling you to go burnout every day. But I do think you’ve got to work hard to get what you want and you have to have that hustle to be successful.” (39:52-40:23 | Jean)
Connect with Jean Baik:
Instagram | http://www.instagram.com/shopmissa
TikTok | https://www.tiktok.com/@shopmissa
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I spent the first five years of my business building community,” says Laney Schwartz, Founder of the food blog Life is But a Dish. “It was, is and continues to be the foundation of my business.”
A former first grade teacher who loved to cook, Laney decided to combine her two passions by starting the blog. With it, she helps busy people gain confidence in the kitchen by learning to cook without being tied to a recipe. By showing up consistently and giving followers quality advice on the blog and later on social media, she’s built a six figure brand that includes e-books and courses. From today’s conversation, you’ll take away:
- The power of changing lives through teaching people a valuable skill
- How to recognize a passion in your life and think of ways to share and eventually sell it
- Why and how to adjust to times and changing landscapes. When inevitable shifts in business occur, respond by nurturing your community.
- How to rethink your strategy when your marketing vehicle plateaus (like social media did for Laney) to move the needle forward
Laney is proof of the message that I preach every week, building your community is everything! Entrepreneurship can be a rollercoaster, but when you make the commitment to show up, you’ll build truth with others and your product or service WILL sell.
Quotes
• “Passive income is not totally passive. You can get there, but it’s a lot of hard work.” (9:24-9:31 | Laney)
• “The foundation of my business is built in community. I had a good sized following that really trusted me. I was constantly putting out new, solid information and free recipes. I was giving, giving, giving for so many years that when I finally created a product, I made $10,000 off the bat.” (10:30 -11:06 | Laney)
• “Entrepreneurship can be extremely lonely. So finding those connections and finding people who support you, and lift you up and go through this journey with you is important. There are days when we think we are the best, and we are just going to make millions of dollars, and we are on cloud nine, and then literally 20 minutes later, we are crying on the floor thinking we are horrible and our business is stupid. I mean, it is such a roller coaster. And you need people. Otherwise, I don't know how I would do it alone.” (37:47-38:18 | Laney)
Connect with Laney Schwartz:
Instagram | https://www.instagram.com/lifeisbutadish/
TikTok | https://www.tiktok.com/@lifeisbutadish
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“Influencers built Freshly Picked,” says Susan Petersen, of her company she founded that offers baby shoes, diaper bags and other items for infants and new mothers that are as stylish as they are functional. In 2009, after making a few pairs of moccasins for her son Gus, and featuring them on her then-struggling blog, she immediately got attention from potential customers and began building a following. Five years later, an appearance on NBC’s “Shark Tank” would prove pivotal to getting major attention not only from a whole new audience, including Ellen, who helped push Freshly Picked into stores like Nordstrom. Throughout this episode Susan shares some key takeaways:
• Attention is momentum, and when you get too much too soon, it can be difficult to know how to best utilize it for your business.
• Everyone’s going after the same customer, so finding a way to work together with like minded businesses is what is most meaningful.
• When you host events for influencers that are relevant to your space, and make it fun and let it speak to the foundation of your brand, people will share it and post about it.
When first starting your business, it is hard to gain momentum quickly. But the best way to grow and scale any company is to prioritize relationships first. Today, Susan shares what she’s learned from her experiences, and how she’s become a better boss, business owner, and overall human being.
Quotes
• “Good marketing is all about reciprocity. At the end of the day we’re all going after the same customer, so if there’s a way that your business and our business can work together, to me that’s most meaningful.” (16:09-16:25 | Susan)
• “I believe in relationships before contracts.” (16:25-16:28 | Susan)
• “Gaining a following, and being out there for public consumption, is very lonely. When you start becoming successful at anything, you lose meaningful conversations with people you love. There are a lot of conversations I can’t have with my sister. I’m not talking to her about my P&L.” (22:20-22:53 | Susan)
• “Balance is just straight up bullshit, and the world will try to get you to buy into that. Don’t buy into it.” (42:18-42:24 | Susan)
Connect with Susan Petersen:
Instagram | http://www.instagram.com/susan.m.petersen
Website | http://www.freshlypicked.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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“You have to let people know what you’re doing,” says Annie Scranton, Founder of Pace PR, which helps their clients understand and achieve their goals by placing them in meaningful spots within traditional media. TV is still the most prestigious platform for promotion, lending a client instant prestige. This makes it the most competitive medium to be placed in, which is where a PR company like Pace, which Annie founded after a career in television news, offers invaluable connections and expertise.
In this episode, Annie explains how even those with a minimal budget can get the word out about themselves and build credibility with the communities and resources they have at their disposal. She explains how to utilize newer platforms like social media and podcasts, and good old-fashioned event-based networking. Learn the first and most important step she took when first founding her business—which is also Lindsay’s number one piece of advice.
Annie provides you with actionable steps about what you should do each week to promote yourself, and how to conduct the most productive online searches. Annie admits she shamelessly promoted herself in the beginning. Don’t be afraid to do the same, and let people get as passionate about your mission as you are.
Quotes
• “A lot of times clients come to us and they say, 'I’m so great at promoting other people, but I’m not great at promoting myself.’ I do understand that but you have to get over it, and put that out there. Because if you don’t, you’ll be missing opportunities.” (25:01-25:16 | Annie)
• “When I first started out, it was word of mouth for me. I was going to events. Every time I was in the greenroom when I was still working on TV, I would mention it to people, I would put it out there. I was pretty shameless about plugging myself. In the service industry, if you do a good job, people will refer to you.” (34:52-35:20 | Annie)
Connect with Annie Scranton:
Instagram | http://www.instagram.com/annimal123
LinkedIn | https://www.linkedin.com/in/anniescranton/
Website | https://www.pacepublicrelations.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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“Meet other women,” advises Camille Burns, CEO of Women Presidents Organization, “You do not need to do this alone.” WPO's mission is to help second-stage female entrepreneurs around the world take their companies to the next level of success. At any stage of one’s career, though, being an entrepreneur can be quite lonely, and being a female founder has its own unique set of challenges. This is why a network of fellow females is so important.
In this episode, Camille details strategies for networking and finding mentors, reinforcing the importance of meeting in person or with an intentional LinkedIn message. Se reiterates that you cannot be hesitant to reach out. Most successful people want to give back, help and pay forward what others have done for them.
Asking for help is part of being vulnerable, which is difficult but necessary to growth as an entrepreneur. Women tend to want to do it all, but it’s important to delegate work to the most qualified people around you, especially as you continue to grow. Another aspect of being vulnerable is not being afraid to admit your failures. This helps other people learn from your mistakes and also realize no one is alone in making them. It also helps to mitigate the pressure we feel when it looks like everyone else is effortlessly succeeding while we’re struggling.
Risk is at the heart of entrepreneurship, and women especially need to not be afraid to put themselves out there and continue to do so even when things go wrong. Things will always go wrong. Take the lessons learned from your mistakes, and continue moving forward.
Quotes
• “I think it’s really important for female founders to understand what their unique talents are, and as they grow the company, quickly find people who fill the roles that they can have other people fill. (9:46-9:59 | Camille)
• “I think you’d be surprised at how many business owners and successful people want to give back and want to help.” (27:15-27:18 | Camille)
• “Letting go is huge. Don’t carry the failures of yesterday into tomorrow. Take them as learning opportunities and let go. Move forward.” (34:35-34:46 | Camille)
Connect with Camille Burns
Website | https://www.women-presidents.com/
LinkedIn | https://www.linkedin.com/company/womenpresidentsorganization/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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“It’s crazy to me that we have made this industry so confusing and so secretive,” says Jessica Willis, Founder of Pocketnest, a financial platform that she licenses to financial institutions, as well as employers for employee financial wellness. A self-proclaimed finance wizard, Jessica knew she wanted to help others who may be intimidated or less knowledgeable to be able to organize and optimize their finances. She became so excited about the platform as she was building it that she was happy to jump out of bed at 5:00 AM to work on it and sad when she had to head for her office job hours later.
She encourages anyone else to make a similar leap toward their own mission that serves other people. Take advantage of every startup event and networking opportunity. If you don’t know how to do something, find people who will help you. These people will become your mentors, perhaps for life. Always have something to show people, even while you’re still perfecting it.
Remember that startups exist within an ecosystem. Just as you require and receive help, you will be called upon to help. Find a way to pay it forward. This is how you build your all-important community.
Quotes
• “I want to make personal finance be not so overwhelming, and difficult and unapproachable.” (15:51-15:56 | Jessica)
• “It was probably six to nine months of me getting much more excited about Pocknest than my full- time job. My husband even asked me one time, ‘Do you even like going into the office?’ And I said, “I mean I guess I do. I just like working on Pocketnest better.’ And he said, “Oh my god, you want to get fired!’ And I felt that would be so much easier if someone else could make that decision.” (18:37-19:14 | Jessica)
• “If I knew my daughters were settling for something they didn’t love doing, I would say, ‘What are you doing? Take the risk. Take the jump and go for it.’” (19:33-19:41 | Jessica)
Connect with Jessica Willis:
Instagram | https://www.instagram.com/pocketnest
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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“We’re the political podcast for people who hate political podcasts,” says Sarah Stewart Holland, Co-Founder and Co-Host of the Pantsuit Politics podcast. She and Beth Silvers felt that there was an independent space for people who found themselves somewhere in between the increasingly divergent polls of the political spectrum. And this emphasis on community is what has made their podcast so successful. Growth isn’t always what matters, but instead, make sure to maintain a reach in which you are always serving your community.
When you serve your community and provide them with value, they will support you in return, including financially. Don’t be afraid to monetize content, even if you’ve offered it for free until now. Learn to recognize what your community actually wants and what is within your capacity to give to save yourself time and stress. There should be a certain amount of ease to working on your project.
To manage stress, even good stress, don’t work too hard to adjust to audiences preferences, especially in an arena as fickle as politics. Keep showing up with purpose and your people will find their way back. Beth recommends therapy because owning a business will bring about issues that you don’t even know you have, and you have to develop specific mental muscles for it. The community you keep around you is equally as important as the community you serve, and will help keep you going when you are overwhelmed.
Quotes
• “Do the things that you do well in your space, and trust that people want to support it.” (35:39-35:44 | Beth)
• “Maintaining that sense of ease has been really critical to us. Know your numbers, yes, but make sure you see the full story around those numbers, instead of always thinking you need to adjust. Sometimes you just have to keep showing up, and eventually your people will show back up with you.” (46:05-46:22 | Beth)
• “There is something magical about a partnership. You’re not in it all by yourself. You can bounce things off each other, and feed off of each other’s energy and have conversations. A good partnership is unbeatable.” (50:04-50:20 | Sarah)
Connect with Sarah Stewart Holland & Beth Silvers:
Instagram | http://www.instagram.com/PantsuitPolitics
Podcast | https://podcasts.apple.com/us/podcast/pantsuit-politics/id1055348656
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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“From a young age, I saw food as little treasures,” says Katrina Markoff, Founder of Vosges Chocolate, “to me it was really special.” This is the experience she has created for her customers for nearly 30 years with her gourmet chocolate confections. Not only was she a pioneer of adding unconventional ingredients like silver or olive oil to chocolate and making chocolate a slow-eating, full sensory experience, but her retail spaces were also destinations unto themselves.
Giving customers unique, specialized experiences with chocolate is what kept them coming back, and eventually word of mouth led to press coverage. By focusing on her craft and sharing her story with her community, her community returned the favor by spreading word of the business which then led to press coverage. Though very dedicated to being hands-on with every aspect of the business, Katrina eventually had to figure out how to scale to keep up with the demand of the product.
A lot of Katrina’s journey was just jumping in and figuring it out as she went along. Many of what seemed like setbacks were truly blessings in disguise. Mistakes are normal and happen in every stage of the process, so don’t let them throw you for too long. After all, nothing happens overnight.
Quotes
• “We’re always creating. Whether we acknowledge it or not, we are creating our lives. (14:38-14:44 | Katrina)
• “The more you focus on your craft, on your community, on your purpose for being, people will want to tell that story.” (22:08-22:18 | Katrina)
• “You have to tell your story. When you tell your story, people come to you. And that is what happened with Vosges…and what put her on the map.” (25:42-26:44 | Lindsay)
Connect with Katrina Markoff:
Instagram | http://www.instagram.com/vosgeshautchocolat
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
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“Our platform is almost a reflection of what’s going on in culture,” says Lara Vandenberg, CEO and Founder of Publicist, an online marketplace to source premium-vetted marketing and communication experts. Not only does it serve industries such as cryptocurrency, fintech, healthcare and more than 60 others, it has coincided with the major cultural shift in attitude in the workplace since March of 2020. Just as more and more people are embracing flexibility and working on their own terms, companies are eschewing long term commitments in favor of contract workers. Publicist facilitates the connection between both so that everyone wins.
A large part of Publicist’s mission is to make sure freelancers get duly paid. As a founder, you may need to pay your employees, particularly those who complement your shortcomings, before you pay yourself. No one is good at everything, and a major part of running a business is recognizing what you’re not good at and delegating those tasks to the right people.
By contrast, not everyone is going to recognize your strengths or what you have to offer, at least not right away. When you are met with resistance, see it as an opportunity to teach. Tell everyone you know that you’re starting a business so that they can hold you accountable. Stay informed of what your competition is doing, but don’t invest too much emotion into it. Nothing is ever going to be perfect, get out there and do it and let the world start to give you feedback.
Quotes
• “The bigger the company, the bigger the pain point, the more they need to hire. Corporate America is not adjusting as fast as the pace of talent wants them to.” (17:16-17:29 | Lara)
• “That’s been a really important lesson: You need to hire for the superpowers you don’t have.” (28:46-28:51 | Lara)
• “No one is good at everything. So when you identify what you’re good at, and what takes you way too long and what you can delegate, that’s probably the most crucial lesson.” (29:02-29:14 | Lara)
Connect with Lara Vandenberg:
Instagram | http://www.instagram.com/laravandenberg
http://www.instagram.com/publicistco
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
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“We really try to tap into the types of humans who would want to buy our products,” says Cristie Besu, Founder of Eat Me Guilt Free, a line of better-for-you baked goods and bread products that swap out traditional ingredients for healthy ones while still being delicious. A former ER nurse and sports nutritionist, Cristie wanted her concept of better-for-you to apply to all types of health needs.
After firmly establishing what your ‘why’ is and who your customer is, you want to meet people where they are and talk in the language of each platform, Cristie says. So, speak LinkedIn when on LinkedIn and TikTok when on TikTok. Collaborations and partnerships with brands that speak your language are more organic and effective than paying an influencer. Once you start seeing month to month growth, you’ll realize you can make it happen.
You must execute every single day, even if it’s intentionally deciding that you will take the day off. Having a solid vision of where you want your business to go is so important–and it doesn’t hurt to make a vision board.
Quotes
• “Yes, direct-to-consumer is the future, and everything’s digital, but there’s a lot of this country and a lot of the world for whom connection is important. People want to see things and see that it’s in store.” (15:14-15:26 | Cristie)
• “You have to speak LinkedIn when you’re on LinkedIn. You have to speak TikTok when you’re on TikTok.” (24:39-24:46 | Cristie)
• “Collaborations and partnerships are so much better for a brand than an influencer campaign that you’re paying for. When you partner and collaborate with someone, it’s because you organically speak each other’s languages. It comes off more naturally, it resonates with people, they connect with it much better.” (35:08-35:30 | Lindsay)
Connect with Cristie Besu:
Instagram | https://www.instagram.com/cristiebesu/
Instagram | https://www.instagram.com/eatmeguiltfree/
Website | http://www.eatmeguiltfree.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
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“You need to know how to utilize your community for growth because when you engage with them, they will help you,” Lindsay says in this second of two solo episodes where she shows you how to grow and leverage your community to help you scale your business. Each of the steps she shares is valuable because they create the kind of momentum that will spare you a number of mistakes and save you years of time in the process.
Using examples from her own experiences as a founder who built a community reaching 3MM users per month and generating 7-figures in revenue, Lindsay first shares three strategies that you must implement to continuously build your community over time.
She then shares five action steps that you can take right now to start building your community. PLUS, you can grab her free engagement checklist below to get started.
You'll also hear Lindsay share her exact strategy for implementing these tactics while building her second community: the one right here listening to Dear FoundHer....
As Lindsay says, "Don't ever underestimate the power of your community as well as the power you have among the community you build. When you show up for them, they will continuously and forever show up for you."
Quotes
• “Really and truly, having partnerships is a ripple effect. At the end of the day, free partnerships could lead to sponsorships.” (11:33-11:43 | Lindsay)
• “It is so important that you not only show up as yourself, but that you also engage and converse because social media is a two-way street. When you start engaging with your community, they will start engaging with you and that will only lead to continual growth.” (18:57-19:15 | Lindsay)
• “Once you start working your community, you will see almost an immediate change in the engagement numbers, interactions, and growth on your platforms. (43:33-43:44 | Lindsay)
• “I didn’t stop cultivating my first company’s community, ever. Never. No matter who we worked with or how big we got, my community was and is always, my first priority.” (45:56-46:09 | Lindsay)
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Grab Lindsay's ENGAGEMENT CHECKLIST.
Follow: https://www.instagram.com/lindsaypinchuk
For more info on how to work with Lindsay:
Coaching: https://www.lindsaypinchuk.com/smallbusinesscoaching
Enterprise Consulting: https://www.lindsaypinchuk.com/work-with-lindsay
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“There’s so much between being fully at home with your children, and fully climbing the corporate ladder,” says Kim Rittberg, Video Strategy Consultant and Host of Mom’s Exit Interview podcast, “There are a lot of ways to create a flexible life, and I’m just so excited to explore that and to bring it to listeners.” Kim realized she needed to change her approach to work-life balance when she was screening potential hires on her phone from her hospital bed, while delivering her second baby. So, she took the elements of her 15 years in TV news and digital content that she was best at, found the most fulfilling, and best served people, and started her own company that allowed her to own her time.
With her podcast, she helps other business women achieve a similar quality of life. It starts with building a business around something you genuinely love, surrounding yourself with supportive people and letting them know what you’re up to so they can spread the word. Put yourself out there, even if you don’t believe in yourself at first (though ultimately you should).
Regardless of your industry, video content is crucial to promoting your business, and Kim draws on her extensive background to offer some actionable tips:
-
Be laser-focused on which platforms work best for you and go all in.
-
Identify the platforms you want to be on and squeeze all that you can out of your content.
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You have to show up on video. If you are trying to grow your business, people need to know you. You have to practice if you are shy and don’t want to show up.
Quotes
• “Whether you have the confidence or don’t have the confidence, if you don’t put yourself out there to get clients, you’ll feel like your business isn’t thriving. You have to put yourself out there.” (15:18-15:29 | Kim)
• “If I am working 60 hours a week, and struggling to make the same salary I made before, why am I doing this?” (17:48-17:54 | Kim)
• “Identify which platforms you really want to go all in on. For some people it’s LinkedIn and Instagram. For others it’s TikTok and Facebook. A lot of people on social media say once you create content you should squeeze the juice out of that lemon as much as you can. I agree with that. Once you have that ‘hero’ piece of content, cut that up in as many ways as possible.” (29:59-30:28 | Kim)
Connect with Kim Rittberg:
Website | http://www.kimrittberg.com
Instagram | http://www.instagram.com/kimrittberg
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“Your community is your greatest asset and your greatest marketing tool,” Lindsay says on this solo episode of Dear FoundHer. The first of two episodes in which she shares with listeners what she has emphasized throughout the 72 episodes of the podcast thus far: the importance of building your community. In fact, the more you show up as your authentic self, sharing your personal story and your ‘why’ with your audience, the more they will want to buy what you’re selling.
What’s more, your community will eventually do your marketing for you by spreading the word about your business. Which means that even those with a shoestring budget are wise to start engaging and building one. Here, Lindsay shares five specific steps founders can take to with their community including asking for feedback and offering the community a discount on something.
These steps helped her build her first company Bump Club and Beyond. And even though she sold her first company, Lindsay plans to further her new mission–to help female founders achieve the same success. It took years to grow the first business, but with all of the invaluable lessons she learned along the way, her second business grew within months. And by taking her advice, you can save yourself years of time by starting your business by building your community from the beginning.
Quotes:
• “Being scrappy and utilizing your resources is so imperative when you’re getting a business off the ground. Your community is your number one asset.” (5:46- 5:55 | Lindsay)
• “My community came first, and the monetization came after.” (10:38-10:44 | Lindsay)
• “People want to buy from people.” (11:50-11:52 | Lindsay)
• “In showing up to serve and connect and engage with your community, you build a natural bridge for transaction over time. Whether you’re a brand new entrepreneur, or you have some experience under your belt, creating a community is free.” (11:53-12:09 | Lindsay)
Connect with Lindsay Pinchuk:
Grab time to connect with Lindsay on how you can work together: https://calendly.com/lindsaypinchuk/i-want-to-work-with-lindsay
Follow: https://www.instagram.com/lindsaypinchuk
For more info on how to work with Lindsay:
Coaching: https://www.lindsaypinchuk.com/smallbusinesscoaching
Enterprise Consulting: https://www.lindsaypinchuk.com/work-with-lindsay
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I think that we’re both better humans and better at life because of it,” Lauren Abney says of the Well/Behaved podcast that she co-founded with best friend Stephanie Biegel. And this is not an overstatement. As self-described connectors, they talk with a variety of experts from the wellness space about everything from astrology to tequila. In turn, those connections have since taken them on as brand advisors and consultants, creating a cycle of service and connection that benefits all involved as it continues to grow. In this way, they get to be a part of a world they would have otherwise been on the outside of. They get to build authority and be part of businesses they are interested in without the risk that comes with founding and running them. What’s more, filling their cups through this passion project has made them both better at their full-time jobs.
There is room for everyone in the ever-evolving podcast space. The best way to start is with a topic you are just as interested in talking about as you would want an audience to hear. Nothing has to be perfect, people want authenticity. Ask for help from friends who have started podcasts for advice (or at least tell them your plan so they can hold you accountable) or look for educational resources from Upsprout, Anchor, Almost 30, YouTube and Spotify.
There is always a reason not to do something, but don’t be afraid to jump in. The first step is the most difficult and also the most important. Go for it.
Quotes
• “The word ‘passion project’ really is the right word. It’s not a side hustle. (8:27-8:32 | Lauren)
• “A lot of people talk about starting a podcast and they say it’s easy. It’s a lot of work, but it’s such a special business in that it’s always evolving and there’s a ton of potential.” (6:24-6:37 | Stephanie)
• “There’s now this narrative that everybody has a podcast. Every business has a podcast, every celebrity has a podcast, but they all have their tequila, too. At the end of the day, I think there’s space for everyone.” (7:42-7:53 | Lauren)
• “It’s not about a podcast having the most amount of social followers. People are leaning into the content.” (37:47-37:55 | Stephanie)
Connect with Lauren Abney and Stephanie Biegel:
Instagram | http://www.instagram.com/wellbehavedpodcast
Listen to Well/Behaved here:| https://podcasts.apple.com/us/podcast/well-behaved-podcast/id1481676172
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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“What I’ll tell you in three minutes, it took me ten years to learn,” says Haley Geffen, Co-Founder of Coed Studios, and 6-time Emmy award-winning director and filmmaker. Here she shares invaluable lessons gained from working with some of the biggest brands and names in the entertainment industry. She’s directed videos for Netflix, Dove, and Crest, and co-directed the 2021 All-Star Game open featuring Kamala Harris. She was selected by NBC to direct two long-form shows centered around the life of Ruth Bader Ginsburg, while her short film, Hey Girl, swept up 12 global awards in 2020. Her list of celebrity clients reads like a who’s-who.
Catering to these clients has been a big part of her success, and she assures listeners that maintaining clients is the only skill a successful entrepreneur will ever need. Haley explains that her career has been a success because she has done it her own way, staying true to her own vision, telling people up front what she wants and sticking to those parameters. This includes prioritizing self-care and not letting anyone intrude on that personal time she carves out for herself. She’s learned that success doesn’t mean that everyone will, or has to, like what you’re doing. You don’t have to take everything personally. You just have to go for it and know it's okay to fail big.
As her company’s name suggests, Haley has worked with both men and women. She explains what it’s been like to work as a woman—including pregnancy and motherhood—in a male-dominated field and how she has come to understand the difference in emotional temperament and approach between the two sexes. Though it can be difficult, women shouldn’t be afraid to earn more than their partners.
Quotes
• “I have created a world for me as opposed to the world being created around me.” (7:11-7:15 | Haley)
• “When people tell me, ‘I can’t do that,’ or ‘I can’t ask my boss that’ I always think, ‘What do you mean?’ This is your world and your life. Don’t be super rogue, be respectful, but this is how you’re going to be successful. You tell people, ‘This is how my life is going to go.’ (7:16-7:33 | Haley)
• “There’s always been one constant theme for me and it’s that I cater to the client.” (23:41-23:47 | Haley)
• “You don’t need to be fully prepared, you don’t need to have all the money, you don’t need to be in the exact right place at the right time.” (53:02-53:15 | Haley)
Connect with Haley Geffen:
Instagram | https://www.instagram.com/haley.geffen/
Website | https://www.haleygeffen.com/
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“I’m a big believer that it’s never too late in your life to do something that you’re really passionate about,” says Lili Foggle, Founder of Impressive Interviewing, “It’s also never too late to pivot.” After 12 years of studying acting, Lili blew an interview for a major audition with a Broadway actor. It was this experience that led Lili to redirect her career into the nonprofit sector and soon after, full-time motherhood. Eventually, at age 52, Lili pivoted once again. Using her failed interview experience, Lili founded Impressive Interviewing, where she teaches others the skills they need to crush interviews and land their dream jobs.
Not wanting to invest a lot of time and money into her business, Lili started a simple website and later, despite initial apprehension, began posting on TikTok. To her surprise, she soon gained a loyal and enthusiastic following because she has carved her own niche, stayed authentic to her voice, and only posted when she has something valuable to say. Today she boasts over 52K followers.
No matter your age, it is never too late to start a new project or business you are passionate about, and having a diverse background is no reason to hold yourself back. In fact, anything you do is a set of transferable skills. Embrace the possibilities that lay ahead of you and build the business you’ve always dreamed of.
Quotes
• “I am living proof that interview skills can transform lives.” (6:19-6:23 | Lili)
• “Part of why I’ve had success on TikTok is because of how niche I am. (27:42-27:52 | Lili)
• “I know they say on TikTok, ‘You have to keep posting! Keep posting,’ but I’m not posting if I don’t have something valuable to say.” (28:34-28:43 | Lili)
• “My favorite thing about TikTok is that not a day goes by that I don’t see someone comment on my post saying, ‘Thank you. I watched your videos, and I got the job.’” (31:13-31:28 | Lili)
• “It’s never too late to pivot. You don’t have to have a traditional background.” (40:22-40:27 | Lili)
• “If you are willing to work hard and learn on the fly, there is really nothing you can’t do.” (41:14-41:19 | Lili)
Connect with Lili Foggle:
Instagram | https:www.instagram.com/impressiveinterviewing/
Tik Tok | https://www.tiktok.com/@yourinterviewcoach
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“I was forced to do this,” says Laura Shafferman, Founder of Legally Addictive, “I don’t think I would have done it if I hadn’t been forced to turn my life around.” After her commercial real estate firm laid her off and held her to a non-compete clause for a year, Laura wasn’t sure what she would do next. By chance, she baked a batch of chocolate and toffee covered crackers, a staple treat found in kitchens throughout the South and Midwest, to sell at a local Christmas market. And to her surprise, it sold out nearly instantly. Without any real kitchen experience, Laura set out to recreate the snack using responsibly-sourced, shelf-stable chocolate. And before long, Dylan’s Candy Bar reached out, requesting to have it on their shelves.
Laura readily admits it wasn’t easy. Between finding the right kitchen, ingredients, and shipping process, there was a lot of trial and error. Like many entrepreneurs, she worked side jobs while her business got off the ground, and had to patiently wait a few years for the company to turn a profit. She worried, as many do, that brands who reached out to work with her were looking to steal her product. So one of the things Laura prioritized first was taking necessary legal steps to ensure her brand was protected.
Ultimately, Laura’s story is an example of what happens when change forces you to pivot. Even though change can be intimidating, it can be the perfect opportunity to dive headfirst into something you love. So when you recognize a good idea, stick with it because amazing things can happen.
• “A mentor said, ‘You really need to get into retail because it’s going to be predictable. You’re going to have a lot more control over it, and be able to sell more products at the same time. It’s excellent marketing and will drive back direct sales for you.”(24:37-24:55 | Laura)
• “Be open to changing your idea and your plan. A lot of business owners, myself included at the beginning, I was very adamant about what I wanted to do, how I wanted it done, and how I wanted this business to be perceived.” (43:51-44:05 | Laura)
Connect with Laura Shafferman:
Website | http://www.legallyaddictivefoods.com
Instagram | http://www.instagram.com/legallyaddictivefoods
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“As any founder knows, your brand is your baby,” says Genevieve Custer Weeks, Founder of Tutu School, which teaches preschool-age children the basics of ballet. It can feel scary to leave your brand in the hands of other people if you pursue a franchise model for expansion. For this reason, Genevieve says it’s important to be constantly evolving as a brand so that you are both supporting all of your franchisees, while also maintaining a unified set of standards.
According to Genevieve, starting your business as if you have the intention to scale is the best thing any new entrepreneur can do. If you as an entrepreneur are looking to own a franchise first ask yourself: is this something I can do on my own? You have to say YES to this question. Yes, BUT you would like for the community and support a franchise supports.
Genevieve's history and passion for ballet runs deep and her goal was to instill the practice and principals in small children who were being underserved by larger studios. The strength and singularity of this mission caught on like wildfire with a community as dedicated to upholding her vision as she is. Now, Tutu School has more than 70 locations across the U.S. and Canada, with the intention of reaching as many tiny ballerinas as possible.
Quotes
• “I think there’s a perception out there about franchising that it’s some passive income you’re going to set up—you create the package, you sell it, and people give you royalties. But in reality, you have to really make sure that you’re constantly evolving, in both the support you’re providing, and the ways you’re layering in checks and balances to make sure there’s real brand consistency and quality control.” (15:39-16:06 | Genevieve)
• “My number one piece of advice for any business owner, as there is literally no downside to it, is to set up your business from the beginning like you want to scale it.” (19:50-19:59 | Genevieve)
• “If you’re looking at a franchise you should ask yourself, ‘Do I feel like I could do this on my own?’ The answer should be one hundred percent yes.” (39:15-39:28 | Genevieve)
Connect with Genevieve Custer Weeks:
Tutu School Instagram | http://www.instagram.com/tutuschool
Genevieve’a Instagram | http://www.instagram.com/tutugenevieve
Website | We're always looking for new potential Tutu School owners! https://www.tutuschool.com/franchise
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“I truly, wholeheartedly believe the world will be a better place when women have full autonomy over all aspects of their lives,” says Kiley Peters, whose dedication to helping female business owners create fulfilling careers and home lives through entrepreneurship led to founding her company Rayne IX. This executive consultancy firm asks clients what they truly want, what their pain points are, and how they can take the lessons they’ve learned to help other people. Kiley uses her own experiences (both positive and negative), her insatiable curiosity, and her unique way of connecting the dots to help women achieve their goals. She truly believes that this kind of authenticity is key to not just differentiating yourself, but figuring out how best you can serve others.
This fall, Kiley plans to launch The 100 Club– a women’s small business owner directory and club, hoping to eventually gain 10,000+ members. To gain entry, Kiley explains that members must agree to help at least 100 women in their own lives become financially successful and personally fulfilled, thus changing the lives of 1 million women overall. There is plenty to go around for everyone, as long as you think in terms of abundance and not scarcity.
While financial freedom may seem like a far-fetched dream, it is entirely possible for every female founder to achieve. Join the conversation to learn the importance of setting boundaries with your time in and out of the office, empowering and freeing yourself by “knowing your numbers” and figuring out your financial projections, and recognizing that life is too short not to take off your summer Fridays.
Quotes
• “My goal in founding RAYNE IX is to continue to help women build the lives they want for themselves, and for me, I really wanted to see women build financially stable and fulfilling lives and I think entrepreneurship is one of the ways they can do that.” (7:05-7:24 | Kiley)
• “Hi, here’s my shit. I’m going to own it. I went through this. I learned from it. Now, I can help you so you don’t have to go through it on your own.” (15:09-15:20 | Kiley)
• “Adapt an abundance mindset. There is more than you think there is.” (42:33-42:38 | Kiley)
Connect with Kiley Peters:
Social | @kileypeters + Linkedin.com/in/kileypeters
Websites | RAYNEIX.com, BrainchildStudios.com, KileyPeters.com
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“Who’s coming with me to Washington?” Kitty Brandtner asked, the day after the July 4th mass shooting in Highland Park, Illinois. Kitty had been attending a similar event nearby with her young family when a man with an assault weapon opened fire on families and parade goers. In a mix of grief and fury, Kitty took to social media and nearly overnight, she mobilized a team of citizens who were also ready to turn their grief into action. The March Fourth movement was born. Within just one week, volunteers planned a rally attended by 500, and organized meetings in Washington, D.C. with lawmakers with one clear mission: To ban assault weapons nationally. Survivors from Highland Park were joined from families of victims from Uvalde, TX to demand action from our government. The noise from this effort resulted in the House of Representatives passing HR 1808. The next stop is the United States Senate following the summer recess.
But the work of March Fourth is far from over. Money is still needed to keep the message loud, clear, and consistent until the bill becomes a law. A big part of this is maintaining media presence and driving awareness. March Fourth has also made great efforts to run interference between the families who wish to grieve privately and the media who have violated that privacy. According to Kitty, this is not a political issue, but a human one.
Those interested in supporting can spread the word via social media by following and sharing the the information from @march_fourth_.
Quotes
• “It is this incredible group of mostly women, but also men. It’s not just moms and it’s not just parents—it’s people from all walks of life. But the common theme is that we don’t believe that we should feel unsafe going to a grocery store, concert, parade, sending our kids to school, etc. It shouldn’t be this way.”(14:19-14:43 | Kitty)
• “Part of what makes this easy is we only have one goal, there’s no convoluted six-step plan. Our goal is to federally ban assault weapons and to do it right now. That’s it.” (16:45-16:59 | Kitty)
• “When there’s a will, there’s a way. If something matters and you put all your energy into it, you’re going to make it happen. There’s no alternative.” (27:00-27:09 | Kitty)
Connect with Kitty Brandtner:
Instagram | http://www.instagram.com/march_fourth_
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“We went where she was,” explains Mahisha Dellinger of the marketing strategy that built CURLS, an organic hair product line she founded 20 years ago. This was the strategy Mahisha used to launch her brand and grow it through a DTC model before it was one of the first four brands to launch the ethnic hair category in Target. Word of mouth spread and a customer base was built that doubled as a data source. Today, ambassadors across the country are still dispatched to concerts and comedy shows to hand out samples. Even with social media, nothing beats a boots on the ground approach.
In addition to CURLS, which is available in over 400,000 stores, Mahisha runs the Black Woman Making Millions Academy, which is set to help 25,000 Black female-owned businesses with over 450 million dollars of free resources. She knows good mentorship is priceless, and Mahisha is determined to return the favor to other Black women who encounter obstacles in the business world. If you plant good seeds, she says, you will always yield good crops.
There is nothing quite as strong as the force of word of mouth marketing. Join the conversation to hear how Mashisha built her business from the ground up, what’s next for both of her ventures, and the two words she had for her former boss who once subjected her to racism prior to CURLS became a phenomenon.
Quotes
• “I knew that once you tried it, you would love it. So, a substantial marketing budget toward samples is important when you’re product based.”(8:41-8:51 | Mahisha)
• “Whatever you put out there is what you get back and you get it ten-fold. I believe in planting good seeds and harvesting.” (30:54-31:04 | Mahisha)
• “Don’t wallow in what you don’t have, or your disadvantage, or whatever obstacles you have. Use that to propel you to drive forward. That’s what I did.” (35:29-35:41 | Mahisha)
• “Please hear me when I say, failing to plan is planning to fail. You have to make sure you create a robust business plan. You have to have that road map. If you don’t have a road map to success, how are you going to get there?” (37:32-37:50 | Mahisha)
Connect with Mahisha Dellinger:
Instagram Mahisha | https://www.instagram.com/mahisha_dellinger/
Instagram Curls | https://www.instagram.com/curls/
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“Something that really bothered me,” says Sascha Mayer, Co-founder and CEO of Mamava, “was the invisibility of this human function that many of our population deals with.” As a new, breastfeeding mother, Sascha found herself struggling to balance a busy job with a milk pumping schedule. It’s a cumbersome, time-consuming, and emotionally demanding process, requiring privacy that isn’t afforded by the average bathroom stall. Already a successful designer, she co-founded Mamava, which today is over 3,500 freestanding lactation suites across the United States, as well as an accompanying app showing where to find them. Moms go everywhere, and being a mission-oriented service, Mamava is determined to follow by appearing in schools, hospitals, and, of course, office buildings. Their mission is the north star that continues to guide the business.
More relevant than ever in a post-pandemic era, the suites provide a safe, sanitary space for women to not only feed, but take their time doing what Sascha calls “an invisible third job.” It’s not something one would consider when they were designing a facility if they hadn’t done it themselves, and so it also helps new mothers feel seen.
August is National Breastfeeding Month, and we're celebrating Mamava and the supportive resources they provide new moms, as well as what's next for this incredible brand.
Quotes
- “Like all great entrepreneurial stories, my business came from personal experience and wanting to solve a problem.”(5:35-5:41 | Sascha)
- “One of the challenges and the greatest things about Mamava that I don’t think we were honestly prepared for is that moms go everywhere. So the solution is needed everywhere. And because we’re mission-oriented, we say ‘yes’ everywhere.”(13:21-13:36 | Sascha)
- “I firmly believe that when you put your ‘why’ and your mission first, that the bottom line escalates and follows.” (31:02-31:10 | Lindsay)
- “Mission is just good business. Especially as someone who hadn’t operated a big company before with manufacturing and so on, if you have that North star, it really helps you make decisions.” (34:59-35:13 | Sascha)
- “Absolutely mission, for me, is the most important thing…and that also goes for the mom community as well.” (31:47-32:29 | Sascha)
Connect with Sascha Mayer:
Instagram | http://www.instagram.com/mamava_vt
Website | https://www.mamava.com/
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It's been exactly a year since Dear FoundHer... host, Lindsay Pinchuk, exited the corporation who bought the company she founded. In this episode, Lindsay celebrates the last year having no regrets and knows that she is exactly where she is supposed to be. Today, Lindsay shares with our community:
- How she made the decision to leave. (3:06)
- The first step she took after her exit. (10:19)
- How she launched her consulting and coaching business and the difference between the two. (14.30)
- How the launch of the Dear FoundHer... podcast impacted her business. (16:20)
- Her exact approach to building your community. (24:30)
- Knowing when to make a shift or change in your business. (28:05)
- The importance of knowing your product and how you can position it correctly. (27:02)
- Understanding where, when and how to reinvest in your business. (32:30-35:20)
- Her proudest moments over the last year. (35:30)
- Her greatest achievement she wants to celebrate with you from the first year of her second pivot. (38:20)
Sign up for Lindsay's newsletter to learn something each week to help you grow your business AND to get today's top takeaways sent straight to your inbox.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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“Fyli stands for ‘tribe’ in Greek and ‘family’ in Latin,” explains Jaclyn “Jax” Brennan, founder of Fyli, a private support network for female founders. Just as the U.S. locked down, Jax acted as a conduit for connection, reaching out to every mastermind she knew to create 150 online masterclasses, and offered them to beginner founders at no cost. Fyli soon evolved into its current model, and when collaborating with new businesses, Jax asks herself not only how they align with her mission, but what she can offer them. Leading with an abundance mentality means recognizing that there is room for everyone, and the more people who elevate a vision, the better the results.
Certain boundaries are crucial, though. Your own community should hold you accountable to the boundaries you’ve set for yourself. Young women need to make ‘intentional asks’ for what they want. Keep your expectations realistic. Success doesn’t happen overnight.
Join the conversation to find out why the word ‘no’ shouldn’t hurt, how to execute a partnership properly and to hear what Fyli does to help find you support even if their network isn't for you. Don't miss this episode that every female entrepreneur should get in on.
Quotes
• “When we all bring our best to the table together we move mountains.” (7:30-7:34 | Jax)
• “When you are a startup founder, you can’t expect to take a salary in Year 1, 2, or even 3. It takes time to build. If you come from an abundance mindset and you have a plan and strategy, step-by-step is how you get there. It doesn’t happen overnight.” (18:21-18:39 | Jax)
• “The way I approach partnerships now is ‘How do we both win?’ The most important thing to know when building a partnership is their win. Of course, they care about what you want, but it’s really about what they want and what success looks like to them." (22:11-22:27 | Jax)
• “The power of saying ‘No,” and respecting your time and your boundaries when you’ve got to put blinders on, because there are only a certain amount of hours in a day, it’s hard. But it’s something we need to talk more about.”(26:11-26:23 | Jax)
• “You have to show up to a partnership ready to give and deliver.” (22:38-22:45 | Jax)
Connect with Jaclynn (Jax) Brennan:
Instagram | http://www.instagram.com/jaclynnbrennan
Website | http://www.fylitribe.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
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• 5 Tips and Tools to Set Up Your Business
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“People want to be your advocate. They want to be your helper,” assures Elizabeth Rees, Founder of Chasing Paper, a company that pioneered removable wallpaper. As the third-generation in a family printing business, Elizabeth saw a need for peel-and-stick wallpaper made of traditional materials, designed with original imagery. Without a PR or marketing team, she networked relentlessly, attending every dinner and coffee meeting she could. She researched the top 50 women’s magazines and personalized her communication with editors and reporters. Most importantly, Elizabeth sent an email introducing her product and explaining her vision to everyone she knew. This network quickly spread the word, which ultimately led to a writeup in a major design blog, and a huge surge in sales early on.
So much press at once can be overwhelming if a new business isn’t prepared to meet the response. But as Elizabeth explains, no business is perfect right away. Receiving the same questions or complaints repeatedly from new customers presents an opportunity to address issues you’ve overlooked. Always to listen to your customers, and to be consistent in all of your efforts.
At the end of the day, one of the best ways to launch your business is to spread the word. Meet Elizabeth and learn how she deals with supply chain issues, the value of keeping your team lean, and the myth of overnight success.
Quotes
• “With those two things, a thoughtful design and a high quality product, we were off to the races.” (6:35-6:43 | Elizabeth)
• “Truly, sending an email is probably the most important thing you do.” (16:24-16:27 | Elizabeth)
• “There’s just no way that you can build a perfect business right away. Once you can get over that, you can recognize that what it’s about in the beginning is how quickly you can shift, how quickly you can pivot, how quickly you can make small adjustments to be more in line with what your customer is asking you to do.” (20:26-20:45 | Elizabeth)
• “You have to share your story over and over again, because when you share it, other people will start sharing it for you.” (26:33-26:40 | Lindsay)
• “Business is hard 70% of the time. I think people like to think that it’s the opposite, that it’s easy and fun and whatever. But when you have those successes and you have those days where something is really good, really memorialize them.” (47:40-47:58 | Elizabeth)
Connect with Elizabeth Rees:
Instagram | http://www.instagram.com/chasingpaper
Website | http://www.chasingpaper.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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“What’s the worst that can happen?” Jenn Sherman asked herself when she sent an email to John Foley, who was looking for people to join his new company called Peloton. She thought the last thing anyone in the youth-obsessed fitness industry would want was a 40-something mother of two. She and John hit it off instantly, and soon she became Peloton’s original instructor. The Peloton community is equally drawn to her warm, approachable nature, and her willingness to show that she isn’t perfect. The resulting fame has its challenges, but it's far outweighed by her blessings.
Jenn never expected to have a second career. She simply fell in love with “spinning.” It combined her two competing obsessions: exercise and music. The rest was putting one foot in front of the other. She encourages anyone who feels stuck in life to JFDI (Just F***ing Do It).
Living the life of your dreams is closer than you’d ever imagine, you just have to take a chance on yourself. Join Jenn and Lindsay in conversation to hear the difference between a big connection and a big following, living a life unexpectedly in the public eye, and Jenn’s eternal love for Rob Lowe.
Quotes
• “I didn’t have to create a brand, this was the brand: very into pop culture, music, all things happening in the world, very much like a talk show kind of vibe. That’s kind of the personality that I am.” (31:03-31:24 | Jenn)
• “The one piece of Peloton that I’ve gotten used to but I am still not comfortable with is this public piece, honestly. I’ve taken some missteps at Peloton. I’ve said the wrong thing or done the wrong thing– I’m human– and I was not prepared for the onslaught of what happens.” (34:40-35:11 | Jenn)
• “I’ve just tried to keep some things for my family and not have everything be out there, but for the most part, this Peloton journey has brought me so many blessings that I don’t even feel comfortable complaining.” (38:07-38:33 | Jenn)
• “It’s so meaningful to me to be able to show my kids that I could do this. At 40 years old, playing tennis and meeting my girlfriends for lunch just isn’t cutting it anymore. I want to do something. What am I good at? What do I love? Let me do this. Let me give it a shot.” (40:13-40:31 | Jenn)
Connect with Jenn Sherman:
Jenn Instagram | https://www.instagram.com/pelotonjenn/
Peloton Instagram |http://www.intagram.com/onepeloton
Peloton Website | https://www.onepeloton.com/
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“Our mission is really to give our audience the tools and the inspiration and everything they need to design and create the life of their dreams,” says Camille Styles, Founder and Editor-In-Chief of CamilleStyles.com, a digital publication that covers a variety of topics such as food, events, lifestyle and beauty. With her site, Camille became one of the first influencers. And though the digital landscape changes constantly, in its 13th year, her website brings in 15 million views and 1.3 million unique viewers each month.
Her secret to success? Camille Listens to her audience and delivers them quality content in a digital age, which people are clamoring for, especially in long form. So she continues to focus on her original site rather than pivot toward social media. At any time the algorithm can change and drastically reduce a website's reach. To keep her audience happy, Camille focuses on her email list, which also provides the opportunity for readers to give feedback and ask questions.
Now more than ever, you can monetize your business online. Join the conversation to hear Camille explain how to monetize your online business and the pros and cons of each method, why it’s important to be picky about the brands you partner with, and a hint at the new product line she is developing.
Quotes
• “Discovery is so important for anyone who works online. Whether it’s running a small business online or a content business, everyone wants discovery and it’s so hard in the current world that we’re living in where there’s so much fighting for everyone’s attention.” (14:38-14:57 | Camille)
• “I’ve seen a lot of my peers rely solely on one channel for getting traffic. And the problem is when one algorithm changes, it can be really destructive to the business.” (15:20-15:36 | Camille)
• “As a general rule, you can’t try to trick the system in any way. You just have to create good content and write what your audience is searching for. That’s really the only way to be successful with Google.” (16:41-16:53 | Camille)
• “My litmus test for when a new brand approaches me about working together is always, ‘Can I tell a better story with this brand than I would have been able to tell without the brand?” (25:52-26:03 | Camille)
Connect with Camille Styles:
Website | http://www.camillestyles.com
Instagram | http://www.instagram.com/camillestyles
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Kelly Fair is known as “The Mentor.” Thirteen years after founding her mentorship organization, Polished Pebbles, Kelly now serves 1,300 girls annually at over 50 schools and sites in the Chicago area and beyond. With of four core programs, young women of school age develop the skills needed to succeed in the workplace. The core school day/after school program provides social-emotional learning and mentoring. Here, the girls learn how to S.H.I.N.E. (Smile, say Hello and Handshake, Introduce themselves, Nod, and End the Conversation), set goals, and dress for success. Kelly's organization offers additional programs that include a work/study program and job shadowing with partnering businesses, particularly in the trades where young women are underrepresented.
Kelly understands the need for young women to be mentored. Though an enthusiastic and successful primary school student, once she entered sixth grade, like many girls of that age, Kelly found her self-esteem and enthusiasm for school plummeting. Luckily, she was an avid reader of Essence magazine, where she saw Black women lead rich lives and have successful careers. So, she sought out a summer internship at a local salon, where she overcame her shyness and learned about running a business. Later, when her dear mentor Reverend Doctor Linda Shepherd passed away, Kelly realized she wanted to continue Linda’s mission—to mentor other girls to success.
It is our responsibility to set the foundation of success for our future women leaders. Join today’s conversation to hear Kelly explain why you should always let your mentees see you sweat, why you should stay humble but always let people know how much you’ve scaled, and the importance of staying true to what you actually want to do.
Quotes
• “I think people really underestimate how it really doesn’t take that much to engage young people. I think we underestimate how impressed they are that people care that much about them to show up.”(17:57-18:15 | Kelly)
• “We need male allies as well who are affirming for girls that ‘Yes, this is important; yes, you will work with me; yes, there are not a lot of women but you can be here.’” (33:55-34:05 | Kelly)
• “Everybody wants to be part of a winning team. If your idea is winning, you’d better not block people from being a part of supporting you.” (51:03-51:12 | Kelly)
Connect with Kelly Fair:
Kelly on Instagram | https://www.instagram.com/kfairthementor
Polished Pebbles on Instagram |https://www.instagram.com/polishedpebbles
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
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• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
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“My business model is powered by ADHD,” says Alyson Zeller founder of Ally Brooke designs, “You can turn your disability into an ability.” And Alyson certainly has. At just 18 years old, she has created a successful design business where she designs personalized items ranging from blankets to phone cases with her signature designs. And since the designs are so Instagrammable, she’s been able to promote her products without spending a cent on marketing. Alyson says that because of her ability to hyperfocus with her ADHD, she has been able to find success, and she is proud to spread the message to other young people that they can do the same. Recently, Alyson was accepted at 21 out of the 22 schools she applied to, and is now using her business earnings to pay for school.
Of course, she hasn’t totally done it alone. Alyson understands the importance of networking, and of delegating tasks outside of her wheelhouse to people who can do it better than she can. Her mother, for example, works as her “superhero” business manager, while she lets her dad handle the math side of things. She has offered free designs to different companies as a future investment.
No matter your age, you can always find success. You just have to focus on what makes you shine best. Join the discussion to hear Alyson explain why it’s essential to be specific when asking what you want, the importance of having a plan, and what her plans are to continue her business from her dorm room in the fall.
Quotes:
• “My mom, besides emotional support, helps me with pricing because I love making art so much I forget that I need to get paid.” (12:30-12:38 | Alyson)
• “At the end of the day, art is where I really truly shine. And I think it’s important if you know you’re good at something and you’re fortunate enough to have some help, to step back and not control it as much and let them shine at what they shine at, and let you soar at what you soar at.”(19:53-20:08 | Alyson)
• “You can’t be scared to ask for help, even though you don’t know the person face-to-face, you’ve got to just try to make a connection and that’s what I’ve done.”(25:30-25:38 | Alyson)
• “If you keep trying, and you keep doing it, and you don’t take no for an answer, you’ll finally get it. The most important thing is to just keep chasing that dream.”(26:59-27:07 | Alyson)
Connect with Alyson Zeller:
Website | https://allybrookedesigns.com/
Instagram | http://www.instagram.com/Allybrooke_designs
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Growing up with her family in Liberia, “food was the focal point of all our happiest memories together,” recalls Perteet Spencer, Co-Founder of Ayo Foods. Perteet began her career as a self-described “career foodie,” working for over a decade at General Mills SPINS. Along the way, she noticed that West African food was not being represented in the grocery store, and realized that this was the contribution she wanted to make to the food and wellness space. She launched Ayo in July 2020 with three frozen items, including her family staple cassava leaf. Since then, Ayo Foods has expanded from 50 Whole Foods stores to 4500 in just two years, and added a line of pepper sauces to the repertoire. Part of the proceeds from Ayo go toward funding the Moonboi Project, which, in partnership with Girl Power Africa, is cultivating 15 acres of farmland in Liberia to be used as seed capital for women affected by war and disease to start their own businesses.
Launching a product in grocery stores right before a pandemic presented a lot of obstacles, but it also meant that more people were cooking and eating at home. When starting and growing a potential business, Perteet says you have to be all in, and keep putting one foot in front of the other. Be willing to change your mind about what you need, and build the community around you that will accelerate your vision.
Join Lindsay and Perteet as they discuss the importance of leaning into outside partners, and the many hats that we wear as entrepreneurs.
Quotes:
• “We knew that the design elements in addition to great food were going to be important because if you think about West African flavors as a platform, it’s relatively young, so we knew we needed to get people invested in the total idea of what to expect.” (11:40-11:59 | Perteet)
• “It’s scary to leave the security of a full-time job, but it reached a point where I was shortchanging the potential of the business. And quite frankly, I started to feel a little resentment toward my full-time job.” (29:10-29:29 | Perteet)
• “Particularly today, entrepreneurship can be very glamorized, you get to go on cool podcasts, but no one sees me doing my 6:00 am FedEx run.” (30:06-30:18 | Perteet)
• “I think sometimes when you start something, you assume you have to figure it out all by yourself, and the reality is your idea has the potential to be much, much bigger if you engage the right people.” (37:59-38:10 | Perteet)
Connect with Perteet Spencer:
Instagram | http://www.instagram.com/ayofoods
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“I’m a firm believer that crazy good doesn’t have to be crazy expensive,” says Lindsay Holden, co-founder of Odele hair products. After leaving her corporate job to spend more time with her family, Lindsay knew she wanted to come up with her own product. Lindsay realized there was a blank space for high-quality organic hair care products that didn’t break the bank. Since launching in the beginning of 2020, Odele has sold exclusively at Target. Her up-close experience with the consumer market was invaluable in developing Odele, not only as it familiarized her with what they want, but how they come to choose products. Through her prior corporate experience, Lindsay has created an organic force of promotion for her products, without the help of multi-million dollar advertising budgets like Odele’s competitors often have.
According to Lindsay, once your product shows up on shelves, you want to keep it there, bearing in mind shipping issues and making sure it’s creating a disruption in its shelf space. When the product delivers what it says it’s going to do, it earns its own media, which is irreplaceable social proof.
Learn how to break things down into sizable chunks when you’re overwhelmed, why contractors and part time help are just as valuable as a team of full time employees, and why staying curious enough to ask the right questions is more valuable than having all the answers.
Quotes
• “I went to the large company for the experience but I never saw it as the end all/be all for me. I knew I wanted to do something on my own terms eventually.” (6:06-6:15 | Lindsay Holden)
• "I realized that I was at this point in my career where I was giving to the company more than I was receiving back and it was coming at the cost of time with my kids.”(6:34-6:45 | Lindsay Holden)
• “I’d say it was really the experience at Target and being so close to the consumer, putting the consumer first and understanding how to execute and what makes it successful. It’s one thing to get it on the shelf, it’s another to make sure it’s successful when it gets there.”(23:09-23:27 | Lindsay Holden)
• “We were profitable out of the gates. We built this in a kind of old school way. (29:04-29:10 | Lindsay Holden)
Connect with Lindsay Holden:
Instagram | https://www.instagram.com/odelebeauty/?hl=en
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“The point of a brand is to provoke emotional affinity, and no one can do that like a person,” says Jessica Zweig, founder of SimplyBe. In 2008, with no business experience, Jessica co-founded Cheeky Chicago, the largest online platform for singles in Chicago. Despite growing a business that she was one of the faces of, she eventually realized she needed to part ways with her then co-founder. She sent an email to her network, and before she was earning tens of thousands of dollars a month in retainer fees for her advice and consultation. It was then that she realized SHE was her own best asset and brand.
People want to buy from people, and incorporating yourself into your branding strategy not only increases your current growth, but keeps the door open for long term possibilities. Some people are understandably reticent to put themselves out there on social media, but it’s worth the potential impact. As Jessica says, it’s crucial to let go of caring what anyone thinks of you.
To grow a sustainable brand, it is crucial to create continuous opportunities. Here, Jessica recommends asking 3-5 people in your life to describe your intrinsic value, explains how our vibe attracts our tribe, and the difference between being a business owner and a shopkeeper.
Quotes
• “When you create a business that is so intrinsically connected to you, which if you’re an entrepreneur it always is, to say I want to walk away from this is equivalent to saying to yourself I’m going to cut off my right foot. It just doesn’t equate because you’re so connected. But I had to follow the call of my soul.” (7:34-7:54 | Jessica)
• “I realized that I had an asset called my personal brand. ‘Cheeky’ was not the brand, I was. And I didn’t even realize that.” (13:13-13:27 | Jessica)
• “People do business with people. That’s my mantra. When a brand message is shared by a person, versus the company sharing that brand message it gets 561 percent more engagement.” (20:06-20:21 | Jessica)
• “We all have a unique reason for being here, and your product and your business can be manifestations and expressions of that reason for being.”(24:57-25:05 | Jessica)
• “People want you to win.” (42:51-42:53 | Jessica)
• “If you have those people who have your back, who are going to lift you up, call you out, but support you every step of the way, you won’t fail.” (44:57-45:08 | Jessica)
Connect with Jessica Zweig:
Website | https://simplybeagency.com/
Instagram | http://www.instagram.com/jessicazweig
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“My life changed because of an ice cream cone,” recalls Tamara Keefe. Growing up in a large family of humble means, she was never able to join her friends for ice cream after church due to financial reasons. One day, her mother found an old hand-cranked ice cream maker and began making ice cream at home. Soon, every Sunday, friends, family and neighbors were coming over to Tamara’s house, each bringing different ingredients to make ice cream. Tamara and her family became quite popular around town.
Fast forward to years later. After years of great success in the corporate world, Tamara realized she was miserable and needed a change. After complaining that there wasn't a proper creamery in town, her friends encouraged her to return to start an ice cream business. After attending Penn State’s “ice cream college,” she opened Clementine’s, an award-winning microcreamery with six locations throughout Missouri, three more in the process of opening, and shipments made all over the country. The shop’s practices stand out against the majority of industrial ice cream making practices in the country, and it’s known for its quality and unique flavors, including infusing them with booze.
Ice cream was what gave Tamara her first sense of community as a child. And now with her shops, she fosters the same sense of community among her neighbors and her team. Join us to learn the importance of connection, community, your team and your network---and how they can all work together to build an amazing brand.
Quotes:
• “Ice cream is the most emotional food item there is out there, because people are so tied to these memories. When you think of your first ice cream cone, it’s with your grandparents, it’s with your friends, it was maybe the first date you ever took a girl out on.” (8:58-9:13 | Tamara)
• “We’re in neighborhoods. People walk out, kids come in after school, there are restaurants around, universities, colleges. We’re so entrenched in peoples’ lives.” (25:56-26:08 | Tamara)
• “The thing that we long for the most is to be connected to each other. Ice cream does that. When you’re holding an ice cream cone, you’re not holding a cell phone. So I think it has this magic special place for people because it’s really about connection and joy and community with each other.” (27:39-28:02 | Tamara)
Connect with Tamara Keefe:
Instagram | https://www.instagram.com/clementinescreamery/
TikTok | https://www.tiktok.com/@clementinescreamery?lang=ceb-PH
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Despite all of the success Donna Rudolph has had with Teeny Tiny Treatments, she still only considers it her side hustle. All three of Donna’s babies suffered from the dermatological condition called cradle cap, and while there are products already on the market, Donna found them to be ineffective and time-consuming. So, she created Noggin Wipes, her own avocado-oil based wipes, which were quickly picked up by top retailers like buybuy BABY. Donna remains a full-time teacher, though she hopes to one day be able to focus solely on her entrepreneurial passions.
Donna’s success is a testament to the power of networking, which she advises is the most crucial aspect of growing a business. From the beginning, Donna put herself and her product in front of people who could help her, or connect her to others who could. Donna prefers to focus on her podcast and newsletter, realizing the importance and circular nature of giving. Whatever your method of engagement is, it’s about putting, and keeping, yourself on the radar.
You don’t have to risk it all upfront to find success. It's possible for your entrepreneurial journey to begin as a side hustle. Follow along as Donna shares the importance of persistence, what message you should give to your children about prioritizing work, and why you are always your own worst enemy–and greatest ally.
Quotes
• “I’m not saying that you should just buy the first package that you see of someone who says they’re going to help you, but there are certain things that are totally worth spending money on. You have to spend money smartly. But when you do, it’s totally worth it.” (13:42-13:56 | Donna)
• “You have to go into your business like you’re going to Vegas. You have to think, ‘I’m about to lose money.’ And as much money as you think you’re about to lose, you’re going to lose double that amount, when you’re creating a product.” (16:06-16:20 | Donna)
• “It’s all about being on the radar. You just want to get yourself on the radar. So I would say my biggest tip is to get yourself on everybody else’s radar.” (39:54-40:04 | Donna)
• “You do not need to have a million-dollar marketing budget to get on people’s radars. It’s about being strategic and being resourceful and utilizing people who are in your network and in your space to help share your message. (40:46-41:00 | Lindsay)
Connect with Donna Rudolph:
Instagram | http://www.instagram.com/Teenytinytreatments
Website | http://www.teenytinytreatments.com
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
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Through the isolation of the pandemic, 17-year-old Sophia Rascoff realized that people were connecting through two things: social media and food. Her own family bonded over food during this time in a way they never had before. With traditional social media focusing more negative aspects of life, she decided to create a vertical social media platform celebrating the joys and connectivity of food. Together with her father Spencer Rascoff, founder of Zillow and Hotwire, they founded Recon Food.
According to Sophia, a coding enthusiast, Recon Food allows people, especially people in slightly older generations, to enjoy what’s great about social media without all the toxicity. Spencer recognized that social media platforms are becoming increasingly specific, and centered around a single hobby, like running or hiking. As a result, Recon Food has fostered a genuine and enthusiastic community across the world. Between running cross-country, playing chess and applying for colleges, Sophia has continued to run her business and grow her community successfully.
Sophia provides insights about how she organizes her time, why cold emailing is still one of the best techniques to attract partners and investors, and how to get used to hearing the word ‘no.’ Enjoy the advice from this amazing female co-founder and her incredible father!
Quotes
• “When I hear social media is bad, I know, but I’m not going to stop using it. We’re so far into it at this point, and it’s become such an important tool. And it can be used for good. There are so many amazing things that social media can do.” (13:49-14:02- | Sophia)
• “I am a productive procrastinator. When I don’t want to do something, instead of just wasting time on my phone or something, I’ll do other stuff that I also should do but is not time-sensitive.” (30:07-30:19 | Sophia)
• “Be a little bit more arrogant in a good way, a little bit more self-assured, don’t let rejection get you down, and network the heck out of things. Whether it’s men or women, that’s just critically important for founders of all types.” (33:00-33:18 | Spencer)
• “Finding something that affects you greatly and deeply, means you’re the right founder and the right addresser for that topic.”(34:07-34:13 | Sophia)
Connect with Sophia and Spencer Rascoff:
Instagram | http://www.instagram.com/getreconfood
Linktree | https://linktr.ee/SophiaRascoff
Website | https://getrecon.app/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“As a female founder, one of the most important things is to be surrounded by other people who are willing to call you out when they notice signs of burnout,” says Katy Ursta. Along with her Co-Founder, Melanie Mitro, Katy helps women reach their business goals, as well as navigate some of the pitfalls of entrepreneurship through their work at Chic Influencer. One common trait among female founders is the experience of burnout. The symptoms of which can wreak havoc on our bodies resulting in extreme exhaustion and ultimately leaving us with a lack of connection, joy and creativity.
Ironically, you can love what you do so much you don’t know when to stop. Recognize what brings you joy and put that joy first. At the end of the day, the best way to avoid burnout is to give yourself permission to be wholly committed to your endeavors at their designated time and to be firm with anyone who attempts to violate these boundaries, including yourself.
Listen to this episode, to hear Katy and Melanie discuss the importance of reading more than just personal development books, the ugly side of hustle culture, and why color-coded time blockers are a game-changer.
Quotes
• “One of the most important things is to be surrounded by other people who are almost willing to call you out when they are seeing signs of burnout that you don’t even know exist within yourself.” (12:07-12:19 | Katy )
• “No matter what the signs are of burnout, you have to say, ‘Do I actually feel healthy? Do I feel good? Do I feel excited about the work that I get to do?’ Or are things starting to feel more heavy?’”(14:57-15:15 | Melanie)
• “I’m very good about saying, ‘It’s done. This is not a 24/7 business.’ It really is the hours I commit to.”(24:24-24:34 | Melanie)
• “It’s OK if you set healthy boundaries. Most business owners are afraid they’re going to lose business, so we kind of address that fear first. If someone can’t wait for you to respond for five hours or six hours because you are spending time with your family, they’re not your ideal client.” (26:02-26:20 | Katy)
Connect with Melanie Mitro and Katy Ursta:
Website | https://chicinfluencer.com/
Instagram |http://www.instagram.com/chicinfluencer
Instagram for Melanie | http://www.instagram.com/melaniemitro
Instagram for Katy | http://www.instagram.com/katy_ursta
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Breaking down barriers for women entrepreneurs, creating transparency and educating founders about venture capital is part of Carrie Colbert’s mission. “I don’t think of it as just a linear one-way street. I think of it as an ecosystem where we can all learn from one another, and really foster success and empowerment,” explains Carrie, the Founder of Curate Capital. After a successful career in the oil and gas industry, Carrie decided to support other female entrepreneurs’ visions, investing in companies like Packed Party, which in just five years generated a 10X ROI. What sets Carrie apart from many venture capitalists is that she offers more than just cash infusion. She offers what so many female entrepreneurs (who make up 80 percent of her clientele) are looking for: the gift of community, a network, and resources. She sees an “opportunity arbitrage” in the fact that females in business are underfunded and overperforming, and that her results and connections, including the influence she has amassed as a popular blogger and Instagrammer, can really drive great returns for her investors.
This week, Carrie explains what a VC actually does on a typical day, what the requirements and limitations are for those who are seeking investors, and why it’s key to any venture to surround yourself with people more knowledgeable than you are.
Quotes
• “She’s a mom with a big belief in female founders, and that is something that really drew me to Carrie. She is a champion of female entrepreneurs.”(4:33-4:40 | Lindsay)
• “Women founders do not get any capital. It is such a struggle for them to find the capital. You were seeing that, and infusing businesses, and seeing a return on your investment, before you even had your fund. So you were able to prove your concept and the need for your fund, before you even thought, ‘I want to do this.’”(11:15-11:33 | Lindsay)
• “We invest in businesses by women, for women.” (30:50-30:53 | Carrie)
• “Work on your story. It’s all about storytelling. There are a million companies out there but I want to know: what problem are you solving? How are you solving it? And why are you the key person to solve that problem? “(33:01-33:14 | Carrie)
• “I’m a big believer that no experience is lost.”(36:12-36:14- Carrie)
Connect with Carrie Colbert:
Website | https://www.curate.capital/
Instagram | http://www.instagram.com/carriec
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
At just 24 years old, Betty Cayouette’s dream brands like Disney, Valentino, HarperCollins are seeking her out for collaborations. While working as a videographer for companies like Aerie and Williams Sonoma, Betty’s first TikTok, in which she portrayed herself as the main character of one of her favorite books, went viral. Users on the platform instantly took to her original idea and Betty gained 200,000 followers in just two weeks! Her account, Betty’s Book List, has made her one of the most popular book influencers on TikTok and Instagram and she is beloved by both the Gen Z and Millennial markets.
Betty has incredibly valuable advice for female entrepreneurs who are interested in this emerging platform. She acknowledges that TikTok can be intimidating for new creators, but insists that starting from scratch is actually beneficial. Creating content around a subject where you can educate or entertain, and that you are very passionate about is a must. And, by starting with a clean slate it’s easier to train your algorithm and get your videos to the right people.
On this episode of Dear FoundHer, Betty shares her experience and advice for making viral TikToks, the best way to monetize the platform, and her must reads of the moment.
Quotes
• “The hook is the most important part because people either watch or scroll after the first two or three seconds.”(7:38-7:43 | Betty)
• “What you’re doing on TikTok, the topic and your niche, really transcends all demographics." (11:51-11:58 | Lindsay)
• "I’ve made my own luck. When I got my job with Aerie, I did the reach outs. I was reaching out to them until they gave me an internship that didn’t even exist. Then I was staying in touch. I was doing the work to make that opportunity happen.”(21:24-21:45 | Betty)
• “Make sure that your own well being comes first. Never feel bad about working harder than those around you if you’re passionate about what you’re going out to get." (40:58-41:22 | Betty)
Connect with Betty Cayouette:
Instagram | http://www.instagram.com/bettysbooklist
TikTok | https://www.tiktok.com/@bettysbooklist?lang=en
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consult.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and FIRESIDE
Podcast production and show notes provided by HiveCast.fm
Jamie Grayson is the first male guest to be featured on Dear FoundHer, and it’s easy to see why the exception was made for him! Jamie is exceptional. Shortly after starting as a product demonstrator and personal shopper in New York City’s buybuyBaby store, customers began emailing the store to ask for him by name. In March, 2010, New York Magazine named him the city’s best baby-gear expert, and soon he was doing 50 engagements a year as one of the most well-respected experts in the baby gear and child safety space. Jamie spent every spare moment researching his products and newfound industry because he believed his customers, and later his audience, deserved the most honest and helpful information to make their decisions.
Thanks to this “human first” philosophy, Jamie’s millions of followers remain just as devoted to him, even as his brand continues to evolve. He’s shed his “BabyGuy” moniker, yet he remains as passionately dedicated as ever to helping parents make decisions about the best gear for their children with his reviews and events. As his social media platforms expand to include activism, business advice, pop culture, and theater, his approach remains the same: a business is essentially a community of friends.
On this episode of Dear FoundHer, hear Jamie discuss the dangers of having a business plan, the pros and cons of social media, and how no one really knows what they’re doing.
Quotes
• “I was the only man working with all of these doulas and taking childbirth classes. I really loved being around all this really cool, strong female energy.” 9:12-9:26 | Jamie)
• “I realized that with support, education and just a little bit of empathy as a human, you can make a drastic difference.”(19:56-20:05 | Jamie)
• “Knowing your worth and what to charge is one of the hardest things about this whole space. (22:54-23:00 | Jamie)
• “It is impossible to do everything by yourself.” (32:16-32:19 | Jamie)
• “That’s in our mission statement on my site: Human being first, business second.” (35:47-35:50 | Jamie)
• “This influencer culture we live in, I don’t love. When people call me an influencer, I hate it.”(48:25-48:31 | Jamie)
Connect with Jamie Grayson:
Instagram | http://www.instagram.com/thejamiegrayson
TikTok | https://www.tiktok.com/@thejamiegrayson
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
After selling their first company Mommybites, Heather Ouida and Laura Deutsch reunited to start a new community, one for women and femme-identified gamers. Described by Laura as “a Facebook platform for people who game,” the*gameHERs is a social and career networking app and media platform created for women by women. It not only offers female gamers a space safe from the toxicity they often experience in male-dominated gaming spaces, but celebrates them and allows them to use their voices.
In founding and growing these two companies, Laura and Heather have maintained the philosophy that focusing on community organically nurtures success. By listening to and considering what female gamers actually wanted, the same community then turned up in droves to support the company that the two women created for them.
On this episode of Dear FoundHer, hear Heather and Laura explain the importance of clearly identifying the problem you’re solving, clearly stating your reason for creating the business (hint: it should be a lived passion), and finally just jumping right in (while leaving room to pivot).
Quotes
• “It is a space that brings women together in a safe way. It gives women and femme-identified gamers a voice when often they don’t have one. (5:58-6:08 | Heather)
• “We’re all, as leaders, big fans of stepping back and listening to our community, not just saying, ‘This is what we want to do and this is why you should listen to us!’ We want to hear what you want.”(25:45-25:55 | Heather)
• “Our mission was to elevate women. What better way than to literally give women and femme-identified gamers, who aren’t normally heard let alone celebrated, an award given by their community?” (30:00-30:14 | Heather)
• “If you build it authentically, they will come. We just put our heads down. We knew loosely how we would monetize, but that wasn’t our focus. If that’s your focus, right from the beginning, your community senses it and you’re dead before you’ve even started.” (31:13-31:30 | Heather)
• “It’s really like a Facebook platform for people who game. And it’s the first of its kind.” (33:58 | Laura)
• "Make sure that whatever you are starting you have a true passion for OR you are actually living it. To build something authentic you have to be authentic. You’re either living it or loving it." (44:47-45:12 | Laura)
Connect with Heather Ouida & Laura Deutsch:
Instagram | https://www.instagram.com/thegamehers/?hl=en
Website | https://thegamehers.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Sasha Adler has a true love of design and fashion. Initially this passion took her to New York where she worked as the editor of a fashion magazine, traveling back and forth to Paris throughout the year. While this part of her career was helping Sasha work toward her early dream of working at Vogue magazine, things changed when she met and scored an amazing opportunity to work with Nate Berkus, the acclaimed interior designer. Drawing heavily on her unique editorial fashion experiences, Sasha was able to create interiors that incorporated textiles, fine art and antiques. After 14 amazing years in Nate’s business, Sasha thoughtfully navigated the tricky decision to to go out on her own and started her entrepreneurial journey at the helm of Sasha Adler Design in Chicago.
Sasha’s young firm specializes in historical restoration and ground-up construction projects. They collaborate with their clients to form a design narrative that balances natural materials, architectural details, and bespoke designs. Their clientele expands around the globe, and their work has been featured in Elle Decor, the Wall Street Journal, and Architectural Digest. With so much success in just over three years, Sasha has gracefully tackled the challenges that come with a growing business.
As a female entrepreneur, Sasha shares her advice on how to leave a job without burning any bridges, the most important consideration when hiring employees, and the best people to take advice from about starting your own business.
Quotes
• “I’m probably the only 10-year-old who asked for new bedding for their birthday.” (6:13-6:17 | Sasha)
• “I love interior design. It has all the elements of everything that I love. It has that fashion element in a sense that you’re pulling different textiles and pieces together. But it feels more permanent than fashion because it’s your home.” (9:18-9:31 | Sasha)
• “I think I was very naive and that was a blessing. The business of building a business was way more time consuming than I had ever envisioned.” (15:37-15:48 | Sasha)
• “I say to my team all the time, we’re not saving lives. We’re just not! You really should love what you’re doing and it should be fun at the end of the day. (23:32-23:41 | Sasha)
• “It’s so exciting to me that something that I saw and, kind of, made up now can actually be made.” (32:25-32:32 | Sasha)
Connect with Sasha Adler:
Website| http://www.sashaadler.com
Instagram | http://www.instagram.com/sashaadlerdesign
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and FIRESIDE.
Podcast production and show notes provided by HiveCast.fm
Like a lot of women in their 30s, Radha Vyas found herself burned out at work and in need of some fun and adventure. With her extensive travel experience, she initially dismissed the idea of joining a group tour, thinking they were only reserved for wealthy retirees or young backpackers. The more she researched, she found there was an entire market of travelers who, like Radha, were somewhere in between these two demographics, and who were being underserved.
With her now-husband, Lee Thompson, Radha created Flash Pack—a luxury, adventure-travel company for solo travelers in their 30s and 40s. Though travel isn't her main mission, Radha’s ultimate goal is to connect like minded people at a time in their lives when their social circle is shrinking. Flashpack is determined to build community and to facilitate one million friendships.
Tune in to this week's episode of Dear FoundHer… for a conversation about what it was like for Radha to lose her business to COVID just as it was hitting its stride, only to relaunch it stronger. Plus, you'll hear her talk about the undiscussed loneliness of being a CEO, and the toll it takes on one's mental and emotional health.
Quotes
• "Just before COVID hit, we were flying really high. We were a team of about 55-60 people. We were just about to complete our Series A Institutional funding round. We were being solicited by VCs from Silicon Valley and in London." (19:08-19:24 | Radha)
• “People want connection. And our collective isolation over two years just made everyone realize that friendship and connection is as important to your mental health and well being as getting a good night's sleep." (26:12-26:26 | Radha)
• "I'm a much more confident CEO now. I've learned more from failure than I learned from years of high-growth and success. Now, I feel really super comfortable in my role as CEO of a high-growth company."(29:04-29:22 | Radha)
• "Generally, I would say most businesses don't die of starvation, they die of indigestion." (31:44-31:49 | Radha)
• "As entrepreneurs we need to talk about loneliness and the mental health toll running your own business has. And I think this needs to be an open subject."(34:31-34:39 | Radha)
• "Understand your customers deeply and the problems they have and try to solve around that." (45:08-45:13 | Radha)
Connect with Radha Vyas:
Instagram | https://www.instagram.com/flashpack/
Website | https://www.flashpack.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.
You can also:
• Take Lindsay's FREE 7-Day Social Media Challenge
• 5 Tips and Tools to Set Up Your Business
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Carrie Meghie is an entrepreneur with over 25 years of experience behind her. She is also the founder of a foundation bearing the namesake of her son: Jackson Chance Foundation.
Ms. Meghie and her husband founded the Jackson Chance Foundation in 2013, a non-profit that supports critically ill babies by removing the financial burden of parking fees, giving every family the opportunity to be with their child in the neonatal intensive care unit (NICU) In 2020, the foundation will provide over 90,000 days of parking to families at Ann & Robert H. Lurie Children’s Hospital of Chicago, Northwestern Medicine Prentice Women’s Hospital and Rush Children’s Hospital. The nonprofit has raised over $5.4MM to date.
Tune into this episode of Dear FoundHer… for a conversation about how Carrie used her business skills to build a legacy in remembrance of her son, Jackson. Learn more about the importance of staying true to your mission, being resourceful, and not being afraid to ask others for their support.
Quotes
• “I'm not going to be that poor woman who lost her child. I felt like that would be such a dishonor to Jackson.” (10:07-10:13) [Carrie]
• “The biggest and most important decision that we made was that we decided we were going to provide parking and only parking. We had a lot of people calling and calling us asking for other things, but we stayed true to our mission.” (19:57-20:15) [Carrie]
• “We are very clear on what we provide. Our impact is clear. Where your money goes is clear so there's no confusion. And the feedback from our donors has been very positive and they think that is something that sets us apart and makes them feel really secure in donating to us.” (20:21-20:40) [Carrie]
• “With one employee, board members, and all volunteers, we have to be really smart with our resources.” (27:52-27:55) [Carrie]
• “My hope and dream is that when I leave this earth, I would love to know that parking will be covered at the major Chicago hospitals in perpetuity.” (32:04-32:16) [Carrie]
• “One of the things that I found most frustrating was when people talked around it. Don’t be afraid to just ask for support or donations, and then also be okay with someone saying no.” (39:44-39:59) [Carrie]
Connect with Carrie Meghie:
Website | https://www.jacksonchance.org/
Instagram | http://www.instagram.com/jacksonchance11
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Mara Smith's professional days came to a halt when she was put on emergency bedrest while pregnant with twins. They were born prematurely and she needed to be there for them. While at home raising her three children, Mara always dreamed of starting her own company. She also knew that with hard work and the right research---she could innovate any industry she put her mind to.
Meanwhile, Mara started drinking tequila when she was looking for a gluten-free drink to fit into her healthy lifestyle. But she couldn't find one free of additives, so she decided to create one. To get her business started, Mara put in the necessary time and effort to self-educate herself about the spirits industry. As a #femalefounder, Mara has been focused on bringing the female perspective to the spirits industry. With a team of powerful women all over the world, Mara has been able to bring her vision to life.
UPDATE FROM OUR TAPING: Mara now has a distributor in Illinois and Inspiro can be found in stores in Illinois!
Tune into this week’s episode of Dear FoundHer… to learn more about the power of research, the importance of leaning on others for help, and why all women need to know it’s okay to re-enter the workforce no matter what stage of life you are in.
Quotes
• “There are a lot of resources that are available to get you up to speed pretty quickly and you just really have to take advantage of them. You can't get around putting in the time and effort.” (12:57-13:11)
• “I discovered there are amazing communities of impressive powerful women who want to collaborate and offer guidance.” (14:31-14:41)
• “No matter where people are in their stage of a new business, there's something you're going to learn. I find every conversation useful.” (20:46-20:54)
• “I want to relay that message and inspire other women that it is not too late if you want to change. Maybe I want to start something new. You need to know that you're still capable and can learn everything you need to know.” (40:34-40:52)
• “You have to have a community and you have to have support. It’s lonely being a solo entrepreneur, and it is important to have people that you can talk to and bounce ideas off of.” (42:53-43:08)
Connect with Mara Smith:
Instagram Inspiro Tequila | http://www.instagram.com/inspirotequila
Instagram Mara |http://www.instagram.com/beinspiredbymara
Website |https://inspirotequila.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Even though women spend almost a third of their lives in menopause, it has always been an uncommon topic of conversation. Following her own menopausal experience, Sally Mueller was on a mission to help other women through their own transitions. After a successful twenty-year career with Target, Sally leveraged her extensive experience in the retail space to start her own company. Today, she is a Co-Founder of Womaness, a brand that is centered around normalizing the conversation about menopause by providing women with innovate products that offer solutions for every need.
Growing up, Sally spent much of her time helping her mom grow her business in the beauty industry, so having an impact on the way women felt about themselves has always been on the forefront of Sally’s mind. After leaving her corporate career, Sally reinvented herself twice. Starting with a branding agency, Sally ultimately used her expertise to build a brand of her own. Passionate about the gap in menopausal education, Sally took it upon herself to team up with medical experts and create a line of products that touch on every stage of menopause. Womaness aims to create a community full of inspired women who embrace menopositvity.
Tune into this episode of Dear FoundHer… to learn more about the importance of utilizing experts, leaning on your network, and creating a brand that allows you to form a deep connection with your customers.
Quotes
• “We're trying to change the conversation around menopause and women's health. We are excited at the response because women are saying, “hallelujah, finally someone's addressing this space, and I finally feel like I have a brand for me.” (22:21-22:32)
• “From the beginning we’ve said, we're going to invest in experts. We're going to interview experts and have experts co-create content for us. And we're really doubling down on that piece because it's been so important and so popular.” (26:08-26:26)
• “Going from the corporate world to your own business is a big adjustment. It makes you better at doing the work. In the big jobs you direct the work, but you forget how the work is done.” (42:07-42:28)
• “I always say to lean on your network because there's so many people that helped me along the way. I think it's really important to not feel like you're going out about this on your own.” (43:37-43:49)
Connect with Sally Mueller:
Instagram | http://www.instagram.com/mywomaness
Website | https://womaness.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
When Catherine Reitman first started working on her show Workin’ Moms, she never would have imagined she would be where she is today. What started as a small Canadian comedy, has quickly turned into a smashing Netflix success that resonates with a diverse audience. In today’s episode, Lindsay Pinchuk releases a conversation she had with Catherine in 2021---before she even knew the concept of this podcast. Lindsay knew that it was a conversation she had to share---even over a year after it took place.
While Catherine is the star of her own show, and her real life husband Philip Sternberg, plays her fictional husband, Workin’ Moms is not autobiographical. The inspiration behind the show comes from Catherine’s desire to normalize the life of working mothers. Through a collection of stories, Catherine has written and produced the show in a way that redefines the meaning of motherhood by showing every truth and accuracy imaginable. Even though motherhood is an important role in a woman’s life, it is not her sole identity. After all, all mothers are just human.
Tune into this episode of Dear FoundHer… for this conversation with Catherine Reitman. Learn more about the meaning and inspiration behind the show, why it’s important to humanize mothers, and what you can expect in the newly released season six of Workin’ Moms.
Quotes
• “I definitely have a perspective that I didn't have a year ago or five years ago. And I do think motherhood and working motherhood has helped me come to that.” (09:43-09:51)
• “There was a moment where it was a small Canadian show that I was very proud of. But I sort of believed that it was just an indulgent little show that would only really connect with a handful of women, and would probably stay below the radar. But when it hit Netflix, we could never have predicted the way it would explode.” (24:21-24:46)
• “Being recognized is extraordinary. But what really hits, is when someone comes up to you and says, “Thank you. I feel seen, this show hits.” And that's when I realized all of this has meaning.” (25:33-25:52)
• “Take a moment, and consider that moms are not just mothers. Prior to that, they were just women and flawed people who were trying to figure out what they were going to do with their lives.” (27:34-27:49)
Connect with Catherine Reitman:
Instagram | http://www.instagram.com/reitcatou
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
In support of mental health awareness month, it was only appropriate to shine a light on the topic. In today’s episode, Lindsay Pinchuk is joined in conversation with Karena Dawn, Founder of The Big Silence for an eye-opening discussion about the importance of opening up about our mental health struggles.
Many of us would recognize Karena as one of the Co-Founders of the popular fitness brand Tone It Up. While Karena is passionate about fitness, her reason behind it is less known. Growing up, Karena experienced firsthand the impact of mental health challenges. After her mother was diagnosed with paranoid schizophrenia, Karena spent the remainder of her childhood repressing emotions of guilt and shame that ultimately led to a suicide attempt. It wasn’t until Karena found fitness, that she was able to begin healing from the trauma onset by her childhood. From her own experience, Karena knows that suffering in silence only reinforces the stigma and strengthens the barriers that prevent true healing. As a way to erase the stigma, and promote acceptance, Karena founded The Big Silence Foundation where she is dedicated to inspiring others to open up about their struggles.
Tune into this episode of Dear FoundHer… for an important conversation about mental health. Learn more about the importance of breaking the stigma, finding a support system, and how Karena is continuing her mother’s legacy through her nonprofit organization.
Quotes
• “Eating healthy, meditation, moving my body, and getting in nature is the therapy that literally saved me.” (09:59-10:08)
• “With mental illness, it's not just about those who have it, but the family members as well. They also need help because you can have situational depression, or suicidal tendencies because of what you're going through.” (16:46-16:17:00)
• “I think our generation, and generations to come, are going to openly talk about mental health without feeling uncomfortable.” (18:39-18:45)
• “While running a non-profit, it is important that you have a good executive director who's very experienced. Because when you have a mission, you have to do it right.” (32:35-32:45)
Connect with Karena Dawn:
Website: http://www.thebigsilence.com
Instagram: https://www.instagram.com/the.big.silence/
Karena’s Instagram: http://www.instagram.com/karenadawn
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business?
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After losing her job in the recession, Chrissy Fichtl had a lot of free time on her hands. While searching for a new job, Chrissy was looking for a hobby to keep her entertained in the interim. After a quick search on Google, Chrissy stumbled upon homemade soap. Several hundred dollars, and many ruined pans later, Chrissy had finally perfected her recipe. What initially began as a hobby in her apartment, unexpectedly became Chrissy’s full-time career. Today, she is the proud Founder and CEO of Apotheke, a home fragrance brand that generates over $12 million in revenue annually.
Even though Chrissy’s company makes home fragrance products, she believes that her unique story sets her apart from the rest. Initially known as the lady who sold candles at the Brooklyn Flea, Chrissy has utilized her personal experience as the inspiration for her brand. While Apotheke has grown and changed over the years, the philosophy and mission remain the same—to provide hand-poured fragrances for all of life’s special moments.
Tune into this episode of DearFound Her… to learn more about the importance of building relationships with your customers, establishing meaningful partnerships, and making life convenient so you can leverage your story and transform it into the brand of your dreams.
Quotes:
• “We are in 500 of the best little shops all across America. I can name every single one of them and I know every single person in all 500 stores.” (27:38-27:57)
• “I think a healthy business today in 2022 is a healthy division of wholesale, direct to consumer, and having a retail shop.” (29:35-29:50)
• “As a company, we’re very connected to what's going on with our customers.” (30:12-30:17)
• “An important part about growing your company is knowing what your brand stands for.” (31:16-31:21)
• “We have some really amazing collaborations happening. It’s amazing and I am smiling thinking about it. I think it’s so great because they have the same type of pillars as us about their employees, where they source their ingredients, transparency, and price point.” (47:58-48:43)
• “If you believe in what you can do, but you know you need a little bit of cash, as long as you know how to pay them back, then I suggest asking for the help.” (50:26-50:39)
Connect with Chrissy Fichtl:
Instagram: https://www.instagram.com/apothekeco/
Website: https://apothekeco.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Stop spinning your marketing wheels and start building a community you can monetize. JOIN ME for Big Impact Marketing for Small Business, a new way to work with me. REGISTER HERE Want even more resources for growing your business? Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
“Podcasting is a connection that can't be built elsewhere,” says Scout Sobel, Founder of Scout’s Agency. After struggling with her mental health, Scout didn’t know where she fit in the workspace. It wasn’t until she was introduced to podcasting that Scout finally recognized her calling. For Scout, podcasting has been the catalyst to her success. As the co-host of the popular Okay, Sis Podcast and owner of a successful agency, Scout’s involvement in the podcasting world helped her debut book The Emotional Entrepreneur reach the top of the charts on Amazon.
As a trailblazer in the industry, Scout has learned how to utilize podcasts as a powerful form of PR to help other female entrepreneurs share their stories and expand their businesses. With what started as 2000 cold emails, Scout’s Agency has become a leading agency in just under 3 years. Whether you are hosting your own podcast, or appearing as a guest, Scout explains that podcasting is one of the deepest forms of connection. Not only do you get to network with others, but podcasting gives entrepreneurs an opportunity to present themselves and their businesses in an authentic and uninterrupted way.
Tune into this episode of DearFound Her… for an enlightening conversation about the world of podcasting. Learn more about how podcasting has the ability to deepen connections, expand your network, and turn you into a sought after thought leader in your industry.
• “Being a guest on a podcast is not only the new form of PR, it’s the deepest method of PR.” (07:16-07:25)
• “Scout's Agency was built on cold emailing. It is the most powerful tool that we have available to us today is business owners.” (09:33-09:49)
• “Don’t start a podcast for the money. Start it for the authority it brings to you and the network it will give you.” (18:29-18:37)
• “Podcasting is a connection that can't be built elsewhere. If you're in the business of networking, start a podcast. Or if you're in the business of building a deep community, start a podcast.” (20:41-20:50)
• “Being a guest on a podcast creates new intimate community members. You will get DMS, you'll get Instagram followers, and you'll also get the benefit of networking with the hosts which can lead to other collaborative and business opportunities.” (28:30-28:44)
• “Celebrate every little thing because the more you do, the more confidence you’ll have to keep going.” (39:46-39:51)
Connect with Scout Sobel:
Scout’s instagram: https://www.instagram.com/scoutsobel/
Agency instagram: https://www.instagram.com/emotionalentrepreneur/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open.
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram:https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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“I give so much credit to our success to LinkedIn. It is such an amazing and powerful platform,” says Charlie Saffro, Founder and Owner of CS Recruiting. When Charlie unexpectedly started her business, she didn’t have a business plan in place or a loan from the bank. Instead, she followed her heart and did what she does best: find connections. Unlike most female founders, you won’t find Charlie on Instagram stories. However, you can find her sharing her vulnerability on LinkedIn where she has cultivated over 40k relevant and loyal followers from her industry.
As a completely self-taught entrepreneur, Charlie was on her own to build her team and attract the right customers. Her passion for connecting others to the right career opportunities was the catalyst to her LinkedIn success. After realizing the power of LinkedIn, Charlie began to build her network. Rather than linking with anyone, Charlie slowly built a relevant network specific to her industry. Over a decade later, CS Recruiting’s talent is unparalleled. As leaders in the supply chain, logistics, and transportation industry, Charlie and her team are widely known for their unique ability to attract talent, increase employee retention, and create meaningful connections along the way.
Tune into this episode of DearFound Her… to learn more about the importance of vulnerability, culture, and how to harness the power of LinkedIn so you can become a leader of connection in your industry.
Quotes
• “94% of our business comes to us from LinkedIn. I've never made a cold call and I've never knocked on a door to give a sales pitch. If you put it out there, people will come.” (20:46-20:58)
• “We've embraced the importance of culture. We're in the recruiting business, but we don't want to work with clients that have high turnover rates. We're not after that opening so we can fill it and make some money, we want to work with companies that retain people, treat them right, and then we help them grow.” (24:30-24:48)
• “People change jobs because they want more money. But compensation is now fourth or fifth on the list. Recognition, appreciation, a positive supporting culture, flexibility, and trust are the priorities that people are looking for.” (32:21-32:39)
• “Pick a focus and stick with it. It’s important to stay in your lane.” (38:20-38:23)
Connect with Charlie Saffro:
LinkedIn: https://www.linkedin.com/in/charliesaffro/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
My new program Big Impact Marketing for Small Business…With Little to No Budget will launch soon. Get on the waitlist here so you know when doors open. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram:https://www.instagram.com/lindsaypinchuk
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
Most anyone that was fortunate enough to attend summer camp as a child would tell you that it was one of the best experiences of their lives. For most, summer camp is so much more than just fun and games. It was a time when they learned valuable lessons that helped shape them into the people they are today. While summer camp is an essential part of childhood, it has not always been easily accessible for all children. To bring the gift of camp to every child, Allison Miller founded Happy Camper Live, a lifestyle brand focused on providing the magic of summer camp 365 days a year.
While Allison and her husband run a traditional summer camp, Allison always had the vision to expand summer camp to kids who can’t attend in person. As an extension of her work, Allison designed the happycamperlive website and app to provide free and subscription content that includes hundreds of activities taught by real camp counselors, a directory of over 10,000 camp programs, a global community and so much more. This platform was designed with the intention to help kids find their passions and be a part of something greater than themselves.
Tune into this episode of DearFound Her… to learn more about the importance of outsourcing, brand partnerships, and being resourceful so you can simplify your work process and develop a successful self-funded business.
Quotes
• “I'm very big on building a community based around authenticity.” (18:01-18:06)
• “I'm self-funded. This was a passion project, I really woke up one day and decided this is what I want to do. So I’ve had to be really resourceful with everything I’ve done.” (23:45-25:56)
• “I like to explain what I'm doing and my purpose with the people that I'm working with so that they are in alignment with it.” (24:54-25:03)
• “I think it's important to learn how to do the smaller tasks and to not be afraid of technology.” (30:06-30:09)
• “When you see different populations of kids, you start realizing the universal components of camp.” (36:48-36:54)
• “If you have the opportunity to send your kid to camp, it will definitely change their lives.” (43:42-43:50)
Connect with Allison Miller:
Website:https://happycamperlive.com/
Instagram: http://www.instagram.com/happy_camper_live
Instagram: http://www.instagram.com/happycamperproject
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
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We all remember Christi Lukasiak as the funny and fiery mom from the hit TV series Dance Moms. Never afraid to tell it how it is, Christi has since built a career publicly sharing the lessons she's learned along the way. Whether it be about motherhood or basic adulting skills, Christi is on a mission to empower the next generation to be comfortable in their own skin.
After being thrown into the world of reality TV, Christi had to quickly learn the realities of being in the spotlight. In the years following Dance Moms, Christi has been dedicated to using her platform to make a positive impact. Throughout her journey, Christi has been able to transform her mistakes into some of her greatest successes, and she is here to help others do the same. While she has always been business-minded, Christi never imagined that she could launch her career by focusing on what she’s most passionate about… being a mom.
Tune into this episode of DearFound Her… for a raw and honest conversation about imperfection. Learn more about the importance of authenticity, letting go of your past, and following your passions so you can create a life that is meaningful to you but also leaves a lasting impact on those around you.
Quotes
• “I can't sustain my lifestyle just working with partnerships and brands. I kept thinking about how I can take my platform and make a significant impact.” (10:00-10:12)
• “People want to see the realness in other people.” (18:05-18:09)
• “Every dollar you invest in yourself, you're going to reap that tenfold down the line.” (27:11-27:15)
• “You’re not failing if something does not work. You have learned massive things from that. It’s not a failure, it’s a stepping stone to get you to the next spot.” (33:17-33:29)
• “The internet has created so many possibilities for all of us. Don’t ever abandon something you're passionate about. The world is at your fingertips. It wasn’t for generations before us, but you have an opportunity that has never before in time been there. There is a way to take an interest or hobby and build something massive out of it.” (42:29-43:11)
• “Always keep something in your life that is a passion.” (44:14-44:18)
Connect with Christi Lukasiak
Instagram: http://www.instagram.com/christilukasiak
Website: https://www.christilukasiak.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
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Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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Have you ever wanted to completely redirect your career path? For most of her life, Emily Groden was determined to follow in the footsteps of her parents and become a successful lawyer. It wasn’t until after Emily landed a job at the firm of her dreams that she realized she wasn’t pursuing her passion. After taking a chance on herself, Emily finally found true success. Today, she is the Founder and CEO of Evergreen, a company that happily provides families across the country with a natural option for frozen waffles.
For most of her life, Emily has been passionate about all things food. It wasn’t until she was a mom that Emily realized that quick-but healthy- breakfast options were not available. Unable to sacrifice quality and nutrition, Emily took matters into her own hands and created the Evergreen waffle. What initially started as a way to feed her family, quickly became a massive success on the national level. Today, Evergreen is located in more than 65 Whole Foods Markets and has plans to soon be on the shelves of a Sprout’s near you!
Tune into this episode of Dear FoundHer… to learn more about the importance of appealing packaging, testing your product, and continuing to learn as you grow so you can start a business that changes your life for the better.
Quotes
• “I adapted where I needed to, but honestly, I just figured it out as I went along.” (20:55-21:02)
• “One thing you have to keep in mind is that most entrepreneurs don't really know how to do it when they start. You just have to be comfortable with the unknown and push forward.” (22:13-22:30)
• “Limited resources and not necessarily being an expert in the area could actually be the birth of something really great, new, and exciting.” (24:08-24:18)
• “Don’t stop learning at any point along the road because knowing and understanding the process can help you to scale up later. Don’t get complacent in the process. There is always more to learn.” (26:10-26:36)
• “If you have an idea, just do it. If you are excited about something try not to think about the obstacles and see the opportunity.” (45:00-45:10)
Connect with Emily Groden:
Instagram:http://www.instagram.com/eatevergreen
Website: https://shop.eatevergreen.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
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“When you work through your partnerships, you want to make sure that it's mutually beneficial,” says Louisa Serene Schneider, Founder of Rowan, an ear-piercing boutique dedicated to providing safe piercings to customers around the country. While Louisa initially began attracting customers through word-of-mouth marketing and local partnerships, she has since grown her business on a national scale. Today, Rowan has a national partnership with Target, plus many of their own boutiques (with more popping up all across the country).
As a mother, Louisa was hard-pressed to find a safe alternative to piercing her daughters' ears. With a strong background in finance and a good eye for business opportunities, Louisa was inspired to start Rowan, a one-of-a-kind piercing service that offers hypoallergenic jewelry and piercings provided by trained nurses. Throughout her journey, Louisa has found incredible strength within her partnerships. Not only is she able to better spread awareness about her service, but she can return the favor.
Tune into this episode of Dear FoundHer… to learn more about the importance of building strategic partnerships, your network, understanding your customers, and word of mouth marketing so you can take actionable steps towards pursuing your business ideas.
Quotes
• “Be fearful when others are greedy. Be greedy when others are fearful.” (10:47-10:50)
• “You really need to know your customer. You need to know where she is, what she reads, what kind of coffee she likes. You need to know everything about her so that you can provide her a solution that she might not even know she wants.” (16:37-16:50)
• “I think the biggest compliment is when people say ‘why didn't I think of that’?” (16:56-17:00)
• “There's nothing more valuable than word of mouth.” (24:38-24:40)
• “The path to getting an investor is really challenging, and it requires a tremendous number of meetings.” (31:16-31:24)
• “You need to have a super tight elevator pitch on what you're doing and why it's amazing. Don't shy away from it, tell everyone.” (32:42-32:50)
Connect with Louisa Serene Schneider:
Instagram:http://www.instagram.com/louisasereneschneider
Instagram: http://www.instagram.com/heyrowan
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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“There was nothing that I could hear from anybody that was going to make me turn back, I had to do this for myself and nobody else,” says Anne Grossman, Founder of Rebel Daughter Cookies. While being a mother has always been one of her greatest accomplishments, Anne had always dreamed of one day owning her own business.
What started as a small hobby, Anne has quickly grown Rebel Daughter Cookies into a nationally recognized brand. By incorporating both her creativity and experience as a mother, Anne has been able to perfect her recipes and provide customers with some of the best gourmet cookies on the market. Throughout her entrepreneurial journey, it has been her mission to advocate for and inspire all female entrepreneurs to relentlessly follow their dreams. Today, Rebel Daughter Cookies empowers women all over the country to indulge in sweets without feeling guilty.
Tune into this episode of Dear FoundHer… to learn more about the power of publicity, believing in yourself, and giving back so you can create a brand that gains notoriety on a national level.
• “I'm really passionate about looking back and extending a hand and helping out other women founders in any way I can.” (04:17-04:22)
• “There was nothing that I could hear from anybody that was going to make me turn back or say it wasn’t with it. I had to do this for myself and nobody else.” (10:02-10:18)
• “The journey of being a founder of a startup feels like your hair's on fire constantly.” (11:58-12:05)
• “You have to figure out what your pain points are. What are the areas where you can pay someone else to do what you're doing so you can go out and make more money?” (23:08-23:18)
• “Rebel Daughter Cookies is all about women empowerment, and women helping other women.” (31:05-31:08)
• “As a founder and a CEO of a company, you have to put the business and your employees first and then give what you can out of that.” (32:15-32:25)
• “How I justify what I'm doing is that one day, I'm hopefully going to build a business that my daughter and my son can be proud of and say my mom built that.” (36:47-37:02)
Connect with Anne Grossman:
Instagram: http://www.instagram.com/rebeldaughtercookies
Website: https://www.rebeldaughtercookies.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinch
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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Does the price of traditional boutique shopping prevent you from finding the perfect pieces to add to your wardrobe? For many women, this is a constant struggle. In today’s episode, Lindsay Pinchuk and Ali Reff, Founder of Alice & Wonder discuss how she transformed her business from a home-based retailer to one of Chicago’s most sought-after affordable brick and mortar boutiques.
Like so many other founders, Ali built her business brick by brick. Originally selling her products online from her apartment, Ali has recently taken her business to the next level. Whether you’re looking for the perfect statement piece or a personalized gift for a loved one, Alice & Wonder's mission is to bring unique yet affordable items to market. Throughout her journey, Ali's dedication to her core values combined with her relationship with her consumers has been the main key to the success of her business. Today, Alice & Wonder provides affordable shopping both online and in-person at either of their two storefront locations.
Tune into this episode of Dear FoundHer… for an honest conversation about bringing a business to brick and mortar. Learn more about the importance of connecting with your consumers, learning from your mistakes, and challenging yourself to step outside your comfort zone so you can take your business to the next level.
QUOTES:
• “That in-person experience in accompaniment with an online presence is super important because people want to feel like they're part of the experience, especially in clothing.” (09:44-09:54)
• “Life is all about how you react to the circumstances around you that happen. The pandemic put small businesses through hell, but for companies like Alice and Wonder, it also provided a lot of opportunities.” (13:47-13:57)
• “Social media is ever-evolving, but small businesses need to embrace it. Look at your following as your community, your family.” (19:29-19:51)
• “I am very similar to the customer that I am trying to attain. I have always wanted our brand to appear very approachable.” (23:43-23:54)
• “The best interaction between clients is getting to meet people in the store and see their reaction.” (24:23-24:29)
• “We would not be where we are today without making mistakes and hearing feedback.” (38:49-38:55)
Connect with Ali Reff
Instagram: http://www.instagram.com/aliceandwonder
Website: https://aliceandwonder.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclassstarting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
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I remember my first hire for my first company as if it were yesterday. I had an amazing part-time, hourly employee who desperately wanted to work for me full time. I knew I needed her. So I worked my butt off to bring in the revenue so I could pay her....and I paid her before I ever paid myself.
When you first start your business hiring help seems like the most daunting undertaking there is. Often times you don't have the resources you need to hire the person you want. And you think that you can just do it all yourself. But NEWSFLASH...you can't. Investing in a team and in help for your business is only going to help you grow your company---far faster than you would think.
Even when you're bootstrapping, you can still find the help you need. Sometimes, you just have to get creative. In today's episode I go into detail on these SIX creative ideas and ways that you can get the help that you need to grow your business:
1️. Find a Co-Founder: This idea isn't for everyone. However it's something I often wished I had done when I started my first company. As someone who was a creative and marketing/sales oriented, having someone early on to handle finances and operations would have been a nice compliment to my skill set.
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Go the totally opposite direction as above and hire a student or an intern. You have to remember though---you have to PUT TIME into an intern in order to get what you want out of an intern. (Also, make sure you look into labor laws, free Internships are a concept of the past in many states.)
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In today's working world there are so many people who want flexibility or will work part-time. Today in my stories I'll talk about how I hired a part-time Controller. So many women want to come back into the work place after kids, or want to take a step away from the work place to be with their kids. FIND THESE PEOPLE and hire them to complete projects and tasks you cannot.
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Find someone who you can trade services with. Help them with a project in exchange for them helping you.
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Again, another idea not for everyone. But, if you're going to fundraise, or really scale your company, paying a team in equity from your company can serve multiple purposes. Not only will you get the help you need, but you also will have a team who is invested in your brand. Just make sure if you go this route you hire a lawyer to help.
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Your community is already invested in what you are doing, start off trading your product or service, as you grow you can pay them increasingly more.
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
Imagine if being a finalist on the hit TV series Top Chef was just one accomplishment on your long list of accolades. For Chef Adrienne Cheatham, this has become her reality. In today’s episode, Lindsay Pinchuk sits down with Chef Adrienne to discuss how to create a recipe for a successful brand.
Growing up working in the restaurants that her mother managed, Chef Adrienne’s passion for culinary arts began at a young age. Always desiring a career as a chef, Adrienne reluctantly attended college where she studied journalism but catered on the side. After graduating, Chef Adrienne followed her passion and began pursuing a full-time career in the New York City culinary space with the hopes of one day opening a restaurant of her very own. To increase her chances of raising enough capital, Chef Adrienne has focused on expanding her brand awareness by putting together several proofs of concepts where she can showcase both her personality and her culinary ability. Today, she is the Chef-Founder of SundayBest, a pop-up series that illustrates cultural connections through southern-styled cuisine.
Tune into this episode of Dear FoundHer… to learn more about how creating proof of concept, seizing every opportunity, and appreciating the hustle along the way are the keys to manifesting your recipe of success.
Quotes
• “Don't underestimate having a solid resume and putting in the work while also growing your social media.” (12:18-12:25)
• “The only truly American cuisine is Southern food which was created by black people.” (13:47-13:51)
• “I started the pop-up series first so that I could have a better pitch deck to go to investors with. I thought the pop-up would be a good proof of concept.” (16:21-16:30)
• “You have to have a general manager to work with the front of the house to solve any issues, you have to have defined responsibilities and a team that you trust.” (23:18-23:30)
• “Don't waste time overthinking, put something in action like the proof of concept I did by starting the pop-up series.” (36:26-36:36)
• “There's always going to be self-doubt, especially when you're starting something new. Believe in yourself because once you've already put something in action, you've invested your time, energy, and money into it so prove it out.” (37:13-37:29)
Connect with Chef Adrienne Cheatham:
Order Adrienne's book "SundayBest": https://www.penguinrandomhouse.com/books/667534/sunday-best-by-adrienne-cheatham-with-sarah-zorn/
Instagram: http://www.instagram.com/chefAdrienneCheatham
Please don't forget to subscribe, rate and review Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts.
Looking to up your social media game? Join Lindsay for her FREE Social Media Masterclass starting April 25th. Sign up HERE. Want even more resources for your business?
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Jenny Patinkin has proven that it’s never too late to start a business. From a stay-at-home mom to a non-profit spokesperson, Jenny created a wildly successful career as a makeup artist after the age of 40. She has gone on to become a leader in the clean-beauty industry with a full line of nationally acclaimed products.
Initially working as a makeup artist for high-profile clients, Jenny ultimately realized that her passion was to educate the average person on how to achieve their beauty goals. Through the pandemic, Jenny was able to expand her business by increasing her knowledge about effective eco-friendly products. Today, she is one of the industry’s leading experts known for her transparent approach to age-aware sustainable beauty.
Tune into this episode of Dear FoundHer… to learn more about the importance of transparency, taking risks, and starting conversations about your business so that you can build the confidence you need to follow your dreams no matter what your age is.
Quotes
• “I wouldn't call myself a makeup girl but I like the beauty industry and being able to convey in a transparent and clear way to my audience that you can find a way to interpret makeup to where it fits in with your lifestyle and makes you feel good.” (09:05-09:31)
• “For me, low-tech simplicity is the core of everything in my assortment of products.” (13:57-14:04)
• “Influencers and celebrities don't talk about the beauty treatments that they do, and by not talking about them, it creates this absolutely unattainable standard of beauty.” (23:27-23:40)
• “I want people to know that anybody can achieve the level of beauty that makes them happy.” (24:00-24:10)
• “It's not easy to ask for what you want, and sometimes it's not easy to even identify what you want. So having a consultant has changed everything for me in that regard.” (28:43-28:55)
• “I don't need people around me who do things the same way that I do because we would never make any progress.” (30:57-31:03)
Connect with Jenny Patinkin:
Instagram: http://www.instagram.com/jennypatinkin
Website: https://jennypatinkin.com/
Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Looking to up your social media game? Join Lindsay for her FREE Social Media for Small Business Masterclass starting April 25th. SIGN UP HERE. Want even more resources for growing your business?
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/freebie
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk is joined in conversation with special guest Allie Danziger, Founder of Ampersand to discuss how she is improving the future of hiring for companies across the country.
Allie has worked as long as she remembers, moving to New York City after college and starting a career in PR. After founding her own PR agency at 24, selling it, and exiting years later, Allie had ample experience in the hiring process and often relied on interns. The gap in hiring qualified interns is ultimately what inspired Allie to found Ampersand, an internship recruiting and training platform dedicated to upskilling a diverse group of young professionals and connecting them with the right job opportunities. Through her program, Allie is providing hard-working young professionals everywhere with the opportunity to find their dream job by increasing their competency in the basic skills needed in entry-level jobs.
Tune into this week’s episode of Dear FoundHer… for a conversation about the future of hiring. Learn more about the importance of hiring a diverse staff, learning from your mistakes, and being open to change so that you can recruit, hire, and retain the best-qualified employees for your company.
Quotes
• “From the professional side, we're focused on democratizing access and getting that first internship. And on the business side, we are really focused on increasing diversity in corporations.” (16:32-16:44)
• “Right before a call with an investor, I would make sure that there was something good on my Instagram or my LinkedIn so that when they went to go look me up, there was something there. I was getting PR coverage on myself.” (29:56-30:07)
• “I truly want to change the way that young professionals get their first internship and how businesses hire interns.” (34:08-34:18)
• “Some of the things that the young professionals are asking for today are driving managers crazy, and they're not changing the way that they work and because of that, it's hard to hire and it's hard to retain. But if we could just make some quick and easy changes to the way that we communicate and assign projects, you can make a lot of headway.” (38:17-38:38)
• “You have to make mistakes and you have to test things. You cannot be afraid to fail because the greatest moments of growth are from those failures.” (41:26-41:36)
Connect with Allie Danziger:
Instagram | https://www.instagram.com/ampersand_pro/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk sits down with Magda Rauscher, Founder of My Modern Dom to discuss how she started her home design business with no prior experience.
After purchasing a fixer-upper in the suburbs of Chicago, Magda fell in love with everything interior design. She started posting her project on Instagram, gaining followers in the meantime. Magda knew in her heart that this was her passion so she began to teach herself everything she needed to know about design, garnering experience from a client who let her manage and take on the design of their renovation project. Soon after, Madga left corporate America and turned her passion into a full time career. Today, Madga is the founder of a wildly successful interior design company where she works on a variety of projects including renovations, new builds, and interior decorating. While starting something new was scary, Madga’s choice to follow her passion has been the best thing that has ever happened to her and her family.
Tune into this week’s episode of Dear FoundHer… for a candid conversation about building a business from an Instagram account. . Learn more about how to harness the power of referrals and social media marketing so you can take a leap of faith and start working on building the business of your dreams.
Quotes
• “It's easy once you get going, but starting is really hard.” (09:42-09:48)
• “The way that you make it work is you just do it. There's not any secret to it.” (17:14-17:21)
• “It's fairly easy to find people and experts that you can lean on to guide, help, and teach you the things that you don't know.” (21:32-21:39)
• “I felt like I had to prove myself to people so I started off pricing really low and just started taking on jobs locally and also doing a lot of e-design.” (24:47-24:59)
• “Without Instagram, I don't know if I would have really formed a business. It was the one thing that showed me that people were interested in what I was doing.” (34:34-34:43)
• “The trick to Instagram is consistency. It's one of those things where you need to set a schedule for yourself. I feel like I grew to where I am now because I was posting every single day. Yes, it can be super time consuming, but if you don't do it then your business isn’t going to happen.” (36:43-37:09)
• “I think the biggest lesson is to just start doing it because there’s never going to be a perfect time.” (45:01-45:09)
Connect with Magda Rauscher:
Instagram | http://www.instagram.com/mymoderndom
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk sits down with special guest Lara Heimann, Founder of LYT Yoga to discuss how she is empowering movement by redefining the modern practice of yoga.
Ever since she was young, Lara has been enthusiastic about movement. As a physical therapist and a certified yoga instructor, Lara wanted to bridge the gap between the two to make yoga more accessible for all people, no matter their skill level. Throughout her entrepreneurial journey, Lara had to rely on help from those around her, but because she was always clear on her mission, Lara was easily able to get the support she needed to grow her business to where it is today.
Tune into this week’s episode of Dear FoundHer… to learn more about the importance of asking for help, understanding your purpose, and being kind to yourself so you can successfully share your vision with the world.
Quotes
• “I think what happens when you're onto something and you're passionate, but you don't necessarily have the skill set, is that people want to come in and help you.” (11:17-11:25)
• “I always had the ingredients to be a successful founder. I had the passion and I didn't have any kind of bias that things had to be a certain way. I really wanted a studio and a brand that served as many people as possible.” (13:04-13:24)
• “To me, yoga is this way of moving and living your life with as much awakeness as possible.” (19:05-19:12)
• “Whatever form of movement that is going to make you feel clearer, more vibrant, happier, and more energized, go for that.” (19:37-19:47)
• “I want to elevate every woman that comes my way. And so my job is not just to make them move better, it's to make them actually believe in themselves” (23:33-23:47)
• “I have not always been the best friend. If you’re starting a business, you're going to make decisions and people in your life might not like that you're working all the time.” (44:44-44:52
• “If you don't have a lot of money don't be afraid to ask for help because there's always something you can give back.” (46:16-46:24)
•“Be tender with yourself. It might not turn out the way you want it to, but if you're passionate about it, you need to take care of yourself.” (49:14-49:20)
Connect with Lara Heimann:
Instagram for Lara | http://www.instagram.com/lara.heimann
Website | https://lytyoga.com/lyt-daily-yoga/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk sits down with special guest Gia Lee, Founder of Hot Box Sushi to discuss her transformation from stay-at-home mom to successful business owner.
Like many entrepreneurs, Gia accidentally stumbled upon a business opportunity during quarantine. What started as a small side hustle in her kitchen, has quickly transformed into Chicago’s latest food trend. Although she had given up her career to be a stay-at-home mom, Gia always dreamed of one day finding her passion and would encourage anyone with a passion to follow their heart. It’s never too late to do what you love.
Tune into this week’s episode of Dear FoundHer… to learn more about the importance of word-of-mouth marketing, flexibility, and starting small so you can create the business of your dreams no matter where you are in life.
Quotes
• “I never thought I could do this, but anybody can do anything. It's just about doing one thing every day to get to where you want to be.” (14:07-14:17)
• “You can pivot. You don't have to choose one thing and stick with it. You can do whatever you want and change your mind and be successful.” (15:23-15:34)
• “From the beginning when we launched the product, I really wanted to focus on the experience. I wanted our product to be very pretty and Instagramable.” (20:10-20:24)
• “We have not paid for a single thing of marketing, everything has just been really through word of mouth.” (22:37-22:41)
• “Nothing is going to go how you intended or how you planned. We've had to pivot so many times, and I think just learning to roll with the punches is super important in any business.” (29:29-29:40)
• “I don't think you need a lot to get started. You can start really small.” (31:30-31:33)
• “Time with your kids is so precious, and it's so fleeting.” (33:35-33:39)
Connect with Gia Lee:
Instagram for Gia | http://www.instagram.com/@gialee80
Instagram for Hot Box Sushi | http://www.instagram.com/hotboxsushi
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/
• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk sits down with special guest Hindi Zeidman, Founder of The Ollie World for an inspirational conversation about the importance of knowing and living by your why.
When Hindi first began fostering her first child Ollie, she was tirelessly searching for the right swaddle to soothe her baby’s needs. After realizing the perfect swaddle was yet to be on the market, Hindi knew that this was her opportunity to make a difference in the lives of babies all over the world. While Hindi was initially turned down at every retail store she approached, she never gave up on her dream. While the last seven years have been a lot of work, The Ollie World has recently earned a spot on the shelves of Target and has developed a cult following as Hindi simply showed up and shared on Instagram.
Tune into this week’s episode of Dear FoundHer… to learn more about the importance of believing in your dream, having a solid team, and understanding your why so you can successfully turn your dreams into a reality.
Quotes
• “It's one thing to have something in your head, but you gotta be able to prove that it's a good product to other people.” (15:13-15:19)
• “On social media, there is now so much pressure to look and post a certain way. But it won’t read as authentic if you're not actually that way, so you have to post from your heart.” (19:35-19:56)
• “There would be days when I would stop at Target and I would walk the baby aisles and I'd tell myself that one day I would be there.” (22:57-23:05)
• “I care about where I'm spending my money. I want to know who the company is, what they stand for when they speak up and when they're silent, what's important to them, and what their values are, and we get to do that at Ollie World.” (29:37-29:49)
• “The most important thing that is going to keep you going from day one until your most successful day is your why. If you don't have a why it's going to be a much longer and difficult pathway.” (39:54-40:12)
• “I am who I am partly because I have a great team around me. I have all of these amazing people that have adopted that why with me.” (41:20-41:30)
• “Never give up on your dreams. Never.” (44:32-44:37)
Connect with Hindi Zeidman:Website | http://www.theollieworld.com
Instagram | http://www.instagram.com/theollieworld
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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In today’s episode, host Lindsay Pinchuk sits down with Samantha Lande, Founder of Samantha Writes for an informative discussion about how to launch a successful freelance career.
Like many women, after having children, Samantha realized her career was not fulfilling her on many levels. After having her second child, Samantha decided to take a leap of faith and pursue her passion for writing. After digging into her network and sending countless emails, Samantha was able to make the connections she needed to launch her business. Today, Samantha’s passion has turned into a full-time career where she writes and creates meaningful content for several notable companies, including TLC, Food Network, and Peloton.
Tune into this week’s episode of Dear FoundHer… for a real conversation about the lifestyle of freelancing. Learn more about the importance of tapping into your network, establishing a portfolio, and being open to expanding your connections so you can turn your passion into a full-time career.
Quotes
• “If one random email is what worked to get me into this business, then who's to say that another random email or connection isn't going to be what continues to carry me on.” (11:53-12:03)
• “Don't be afraid to send a random email. Maybe you won't get a response, but maybe you will.” (14:08-14:14)
• “As you get bigger, busier and more established, I think you shouldn't be afraid to continue to find the things that could be the next step for you.” (18:00-18:10)
• “As a freelancer, you need to show something for yourself. It doesn't matter if you've written for a publication, a brand, a newspaper, or a website, you just need something to show for yourself because everybody's always going to ask for some sort of clip.” (36:29-36:44)
• “You also need to do some research. If you're pitching yourself to anything, you need to fake it til you make it and show the industry that you know enough.” (36:59-37:11)
• “I am doing something that I'm passionate about, so all of the hard work doesn't feel as overwhelming as it did when I was working a full-time corporate job.” (38:21-38:30)
Connect with Samantha Lande:
Instagram | https://www.instagram.com/samanthalande/
Get Samantha's Scoop | https://view.flodesk.com/pages/615e4e29c71e8685f183c0fc
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk is joined in conversation with Keren Sachs, Founder of The Luupe to discuss how she transformed her dream into a sustainable business that has raised over $3 million in funding.
As a long-time creative, Keren couldn’t help but notice the lack of diversity in the photography business. To bring the creative community together, Keren started The Luupe, a one-stop marketplace where women and other diverse creators could connect and create meaningful content for brands around the world. Today, The Luupe has connected a diverse staff of photographers with large reputable brands such as SweetGreen, Dropbox, and Peloton.
Tune into this week’s episode of Dear FoundHer…for an in-depth conversation about how to take a vision and turn it into a reality. Learn more about the importance of trusting your gut, having a thick skin, and utilizing your network so you can get the funding you need to start a business with a lasting impact.
Quotes
• “I firmly believe that when there's more diversity behind the lens, there's more diversity in front of the lens.” (08:27-08:32)
• “It's so important to tap into your network. It can't hurt to ask because the worst someone can say is no. So you always have to ask and put yourself out there just to see what people will say.” (20:49-21:01)
• “A lot of the people who are the founding members of our team are people that I've worked with before at previous companies.” (21:52-21:57)
• “Never burn bridges. Keep good relationships with people because you never know who's going to come around later and want to support you in what you're building.” (22:12-22:21)
• “If you're going to be a founder, you have to have thick skin and you have to know that you're going to receive rejections.” (23:41-23:47)
• “There's a lot of things that come into play, a lot of things that you have to prove when fundraising. And you will have to do even more to prove yourself as a first-time woman founder.” (25:42-25:48)
• “I knew what I was capable of doing and I knew what I didn't know. I think that the most important thing a founder can do is be comfortable with what you don't know. I'm very aware of where my shortcomings are and what I don't know, and then I hire to fill in those gaps.” (31:11-31:26)
• “If you believe in what you're building, you're going to build it.” (35:36-35:39)
Connect with Keren Sachs:
Instagram | https://www.instagram.com/kerensachs/
Twitter | https://twitter.com/kerensachs
Website | https://theluupe.com/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? For more lessons on founding, growing and selling a business, join the FoundHer Confidential Community.
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
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In today’s episode, host Lindsay Pinchuk is joined in conversation with Shayna Harris, Co-Founder and Managing Director of Supply Change Capital, to answer all your questions about financing and fundraising.
Shayna Harris and her partner, Noramay founded Supply Change Capital in 2020 to address the enormous gap in who gets funded and how wealth is created. 97% of venture funding goes to white men. White men are 30% of our population. Today, Supply Change Capital has invested in five women-led businesses, one of which has raised over $2 million in capital.
Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about fundraising for your business. Learn more about the different ways you can raise money and the importance of strengthening your network so you can find the right investors that will help your business succeed.
Quotes
• “I realized that in order to really achieve sustainability in the food system, we needed to have a lot more entrepreneurship in the ecosystem.” (07:17-07:25)
• “If you're going to invest in the future of food, we thought it was critical that you were investing in entrepreneurs that represent the diversity of the U.S.” (12:28-12:35)
• “Your angel investors are those first small checks that are a few hundred or a few thousand depending on the access to your network that can kind of help you get going. They are the folks that are really betting on you as a founder.” (15:44-15:54)
• “The research has shown that women and people of color don't have equal access to those friends and family networks for their ideas.” (18:18-18:24)
• “If there are founders in your town, network or in your industry that you admire, they can be a really good way for you to get introductions to investors.” (32:25-32:33)
• “When you take venture capital funding at a certain valuation, you're going to be expected to hit some pretty aggressive goals in the subsequent months and years.” (38:02-38:10)
• “When starting a business, you know you’re ready when you can’t stop thinking about it. You just have to go for it.” (39:32-39:47)
Connect with Shayna Harris:
http://www.instagram.com/mamashayna
http://www.instagram.com/supplychangecapital
www.supplychangecapital.fund
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
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For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
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In today’s episode, host Lindsay Pinchuk is joined in conversation withShelly Omilâdè Bell, Founder of Black Girl Ventures Foundation to discuss how she has transformed entrepreneurship by reimagining the way Black and Brown women founders get access to financial and social capital.
Founded in 2016 by Serial Entrepreneur and Computer Scientist Shelly Omilâdè Bell, Black Girl Ventures Foundation (BGV) addresses the unique challenges Black and Brown women face in accessing social and financial capital to grow their businesses. The BGV Style pitch competition is the largest pitch competition globally for Black and Brown women founders. It uniquely combines the premise of Shark Tank and Kickstarter by activating community participation in donating to support women-owned businesses directly. To date, BGV has funded 264 women of color, held over 30 BGV Pitch Programs across 12 cities, and served over 2,000 participants. Together, BGV pitch participants are collectively generating over $10M in revenue and supporting 3,000 jobs making it the largest ecosystem builder for Black/Brown women founders on the East Coast.
Tune into this week’s episode of Dear FoundHer… to learn more about how leadership, cultural competency, and teamwork have played an essential role in building and strengthening communities across America by making entrepreneurship equitable for Black and Brown women.
Quotes:
• “Black women have started businesses at six times the national average, yet are receiving less than 1% of venture capital.” (12:24-12:33)
• “To date, we have funded over 270 women, have efforts across about 15 cities, and our founders represent about 10 million in revenue and about 3000 jobs.” (23:28-23:39)
• “We need more people to have cultural competency in order to be able to really create an ecosystem.” (24:51-21:56)
• “I don't refer to businesses as a baby because hopefully one day you sell your business but you never sell your baby. So I tell people that your business is not a baby, but your business does have a soul.” (28:23-28:34)
• “Everything we’re doing is dictated by need. A lot of the things you do as entrepreneurs are dictated by need.” (29:12-29:20)
• “Our main core values are hustle, expand, commit, and harmonize.” (35:49-35:54)
• “A lot of times, entrepreneurs want approval from investors or people they think know better. But ultimately, revenue is your validator.” (38:06-38:16)
Connect with Shelly Omilâdè Bell:
http://www.instagram.com/iamshellybell
http://www.instagram.com/blackgirlventures
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Use code FoundHer for 50% off your first month with both HiveCast and Fireside
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk is joined in conversation with Angie Tebbe, Co-Founder of Rae Wellness to discuss her transition from the corporate world into entrepreneurship. Angie dives into how she created a brand that is focused on community and longevity.
After a well-spent 13-year career at Target, Angie knew it was time for her next adventure. With a holistic childhood, lifelong passion for well-being, and a relentless thirst for knowledge, Angie became inspired to form Rae Wellness, an inclusive, holistic wellness company that provides natural products at affordable price points. While starting a business from the ground up comes with many challenges, Angie would advise any aspiring entrepreneur to focus on listening to the consumer’s wants and needs. Because when you build a community-focused brand, your business will succeed in the long run.
Tune into this episode of Dear FoundHer… for an in-depth conversation about how to successfully introduce a brand to the market. Learn more about the importance of active listening, having a strong digital presence, and immersing yourself in your community so you can create a lasting brand that forges positive change for all.
Quotes
• “I made the decision to leave my corporate career in pursuit of a ‘why,’ not a ‘what’ or a ‘how.’” (07:00-07:04)
• “Everything you do in life prepares you for the next thing.” (10:33-10:36)
• “Nothing will prepare you to start a business. You just have to do the best job you can with the information you already have.” (11:00-11:04)
• “It doesn’t matter how good of a marketer you are. If your products don’t work, it’s not going to work.” (12:51-12:57)
• “I think brands have an opportunity to make change.” (20:40-20:44)
• “As you're having conversations with investors, you need to understand what you're going to be headstrong about, but also open enough to understand feedback.” (23:22-23:32)
• “Being digitally native has been amazing because we have cultivated a community and we have cultivated a conversation.” (27:44-27:52)
• “Community is everything to a brand. Don’t just focus on how many customers you can get, focus on how many customers you can keep.” (29:19-29:31)
• “As an entrepreneur, you need to hang in there long enough so there is time for it all to work out. You need to make sure you have patience with yourself knowing that it's going to take 5-10x longer than you think it will. Good and lasting things take a long time to create.” (31:58-32:26)
Connect with Angie Tebbe:
Personal Instagram | https://www.instagram.com/angie_tebbe/
Business Instagram | https://www.instagram.com/raeforwellness/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk sits down with Jill Smokler, Founder of Scary Mommy. They discuss Jill’s sale of her company, when and how she left, and how she has moved forward.
What began as an innocent way to chronicle Jill’s journey of motherhood, quickly transformed into one of the largest online parenting communities. For ten years, Jill was the face of her brand, Scary Mommy, an online platform for parents all over the country to share their stories and advice on parenting. While Scary Mommy brought Jill a lot of happiness and success, there came a time when she felt overwhelmed and unhappy. While Jill never imagined leaving Scary Mommy, this decision ultimately ended up being the best choice for her well-being. Through this experience, Jill has been able to develop the next steps of her life and encourage others to do the same. You can catch her next chapter through her podcast: She’s Got Issues.
Tune into this week’s episode of Dear FoundHer… for an honest conversation about the highs and lows of selling a business. Learn more about the importance of exploring your options, accepting help, and engaging in your community so you can make the transition of moving on easier.
Quotes
• “Once I saw that it could become something beyond a mommy blog, I made it my mission to make that happen.” (08:57-09:05)
• “I really thought I knew everything about Scary Mommy’s needs and how to develop it to the next level, but I didn't. I should have talked to other founders and entrepreneurs who have been there before because we learn these lessons.” (14:45-15:00)
• “When someone wants to buy you, you're the one in demand.” (16:33-16:37)
• “You are absolutely the person who knows the most about your brand, but you know nothing about how to sell it and how that process works. One does not equal the other. Put your pride aside and be humble that you can't do it all.”(17:49-18:13)
• “I was given the choice of coming up with a role I wanted to play or leaving the company. I racked my brain and couldn't think of anything else I wanted to contribute to the company. I realized that I'd had enough and that was a great feeling.” (29:30-29:49)
• “Really look into your domain and your social media handles. I've many times thought of great names I want to use only to look up the Twitter and Instagram handle to see it's being used for something that's totally different that you don't want to be associated with.” (40:30-40:46)
• “I told myself if it wasn't fun, that I had to walk away.” (41:10-41:13)
Connect with Jill Smokler:
Instagram | http://www.instagram.com/jillsmokler
Website | https://www.shesgotissues.com/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk sits down with Snoop Dillard, Atlanta’s most high-profile female Black entrepreneur, for an honest conversation about the long journey it took for her to reach success.
Snoop is the epitome of a serial entrepreneur. After graduating from Vanderbilt University, Snoop immediately began dabbling in entrepreneurship and opened her first business at the age of 24. Today, she owns several highly profitable businesses, including Escobar Restaurant & Tapas Lounge, which she co-owns with superstar rapper 2 Chainz. While Snoop is widely known for her success, the road to get there was full of lessons, lows, and walking away from many past businesses. According to Snoop, the best thing any aspiring entrepreneur can do is appreciate their journey because success doesn’t happen overnight.
Tune into this week’s episode of Dear FoundHer… for an honest conversation about the long journey of entrepreneurship. Learn more about the importance of faith, mentorship, and leveraging your personal experiences so you can turn your passions into long-term success.
Quotes
• “You know, you've got a good business idea when you can't even sleep. It's the first thing you think about when you wake up, and the last thing you think about when you're going to sleep.” (09:08-09:16)
• “No amount of money is worth my peace.” (09:47-09:49)
• “We have trajectory moments in life that totally shape or change our life paths.” (22:53-23:00)
• “The more you go through in life, the stronger it makes you.” (28:57-28:59)
• “The glory is in the story. The glory is in the road it took to get there. People want overnight success, but it never happens that way.” (29:59-30:10)
• “Many people don't think about their exit plan and they don't set their businesses up in a way to be able to sell them.” (34:32-34:39)
• “As an entrepreneur, it’s important to never forget the challenges that you went through because you do put it all on the line. And because of that, I think it's very important to make sure that you give back to others not only monetarily, but also helping other individuals to become business owners as well.” (38:12-38:38)
• “Before you even get started, make sure that you have researched what it is that you want to do. A lot of people are learning as they go and it costs way too much money to do that.” (41:02-41:15)
Connect with Snoop Dillard:
Instagram | http://www.instagram.com/whoissnoop
To learn more about Snoop and her businesses, please visit | https://dillardhospitality.com/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk is joined in conversation with The Skin Sisters, Lauren Sundick, and Brooke Moss, to discuss how they took their professional expertise as dermatology-trained Physician Assistants and created a business through online content.
Together, The Skin Sisters use their 20 years of combined experience to help demystify the world of skincare. Before the pandemic, Brooke and Lauren’s business was hyperlocal. However, after lockdown was in place and in-person consultations were on hold, The Skin Sisters had to restructure their business to thrive in the digital workforce. According to The Skin Sisters, the most effective way to grow your business online is to be true to yourself. Rather than jumping on every opportunity that presents itself to you, it's best to focus only on promoting and sharing content that you believe in. When you are being authentic, your business will naturally grow.
Tune into this week’s episode of Dear FoundHer… for an in-depth conversation about using your expertise to build your brand, and additional revenue streams on social media. Learn more about the importance of patience, being yourself, and elevating products you believe in, so you can connect with others in an honest and approachable manner.
Quotes
• “It has been fun and interesting for us to build more of a nationwide community because pre-pandemic we were very hyper-local.” (12:25-12:37 | Brooke)
• “The strongest businesses stem from the community and the trust that you build with people online.” (16:16-16:24 | Lindsay)
• “You have to be your authentic self on social media, but you also have to behave the same way in real life.” (23:51-24:01 Brooke)
• “It's not always about the monetary income. The feel-good effect is equally as important. There is value in doing something that feels good.” (25:20-25:32 | Lauren and Brooke)
• “The honesty of being able to say that you love something is great because you know that other people will like it too. It doesn’t always have to come from a huge marketing budget.” (27:21-27:32 | Lauren)
• “We do not promote products that we wouldn't use ourselves or we don't believe in.” (35:13-35:16 | Lauren)
• “Be patient. It's very difficult for me to not see a result right away, but building your online communities always takes a long time.” (38:15-38:34 | Brooke)
Connect with Lauren Sundick and Brooke Moss:
Website | www.theskinsisters.com
Instagram | http://www.instagram.com/theskinsisters
Check out the Dear FoundHer... Valentine's Day Gift Guide for the chance to win $1500+ in prizes.https://www.lindsaypinchuk.com/valentines-day-gift-guide
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk is joined in conversation with Jessica Mindell, Founder of Jessica’s Natural Foods, to discuss her journey as an entrepreneur and how persistence has been the key to her success.
When Jessica first started experimenting with gluten-free granola, she was looking for alternatives for her husband. After realizing that she had developed a unique product, Jessica began to market her product to the local community, and it was an instant hit. After 12 years of business, Jessica’s brand is on the shelves of your favorite grocery stores, including nationally at Whole Foods, Wegmans, and many more. While she has been given opportunities to become a larger brand, Jessica has chosen to stay a small business, provide high-quality products, and support her family. Throughout her journey, Jessica has learned that the best thing any entrepreneur can do is to stay true to themselves.
Tune into this week’s episode of Dear FoundHer… for a conversation about being a small business owner. Learn more about the importance of persistence, quality, and knowing who you are so you can create a brand that successfully represents you.
Quotes
• “I just kept making hundreds and hundreds of batches and kept collecting feedback.” (13:13-13:17 | Jessica)
• “I did it on my own and grew one step at a time. And I'm grateful because I don't have anybody telling me what I have to do. I don't have to cut quality, I create the highest quality product of handmade batches, and I'm able to do that because it's my product.” (18:16-18:34 | Jessica)
• “You can't argue with quality and taste. It is a nonnegotiable” (22:49-22:55 | Lindsay)
• “The truth is, I love having a small business. I love being able to have the flexibility that I can have a family, work, and be home with the kids when I need to. So as much as I love the idea of being some huge company, at the same time I love being a small company and being able to make decisions myself.” (24:37-25:00 | Jessica)
• “Listen to yourself and what it is that you want and what is right for your business. You can have a great brand and a great product that is very successful and provides for your family without running yourself into the ground.” (27:25-27:38 | Lindsay)
• “The more people you can talk to and learn from their experiences will be so helpful in your journey.” (33:10-33:17 | Jessica)
Connect with Jessica Mindell:
Instagram | http://www.instagram.com/jessicasnaturalfoods/ where you can currently win a $100 gift card to Whole Foods PLUS some amazing products from Jessica!
Find a store near you | http://www.jessicasnaturalfoods.com
Check out the Dear FoundHer... Valentine's Day Gift Guide https://www.lindsaypinchuk.com/valentines-day-gift-guide
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Follow on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
In today’s episode, host Lindsay Pinchuk is joined in conversation with entrepreneurial duo Jess Hunichen and Emily Ward, Co-Founders of Shine Talent Group, to dive into everything you need to know about influencer marketing.
Deciding who you want to represent your brand can be an overwhelming process. But as you look to work with influencers, make sure to consider three things: content, numbers, and message. While it is important to work with someone who already has a well-established presence online, it is not the only factor. According to Emily and Jess, the most important part of influencer marketing is your message, so it is crucial that you partner with influencers who directly align with your company values. When you can represent your brand while being true to yourself, you will naturally attract the right consumers.
Whether you are a brand or an influencer, you won’t want to miss this week's episode of Dear FoundHer... Tune in to learn more about the three most important characteristics of an influencer, the pull of authenticity, and how to better leverage influencer marketing to reach more consumers and create the brand of your dreams.
Quotes
• “95% of success is the match between the brand and the talent. That can only be done if you know who you are as a brand.” (35:28-35:38 | Emily)
• “Having trust in influencers and the talent that you're working with is a big part of your success.” (36:30-36:34 | Jess)
• “Consumers can sniff out inauthenticity. The only currency you have as a content creator is the trust with your audience. Once that’s done, you’re shit out of luck.” (42:56-43:14 | Jess)
• “Don’t feel like you have to have everything sorted out and that you have to know everything. You will figure it out as you go. You don’t know the things that you don’t know yet.” (47:27-47:47 | Jess)
• “Developing a network of other entrepreneurs who can appreciate what you're going through, even if they are at different stages of their development is important.” (49:05-49:19 | Emily)
• “Try and build a company where you’ll give your team the opportunity to flex their entrepreneurial muscle within your environment.” (52:19-52:27 | Jess)
• “When it comes to influencers, what's important is content, numbers, and the message. Followers are important, but metrics and engagement are even more important. But the most important is the message. Does the influencer add value to a really cluttered social space?” (54:07-54:23 | Lindsay)
Connect with Emily Ward & Jess Hunichens:
Instagram | https://www.instagram.com/shinetalentgroup/
LinkedIn | https://www.linkedin.com/company/shinetalentgroup/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
Don’t forget, there is still time to sign up for Lindsay’s Small Business Marketing Bootcamp.
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
As the eldest child in a large family, Rahama Wright, Founder of Shea Yeleen, has always been a problem solver. After serving two years in the Peace Corps in a small village in West Africa, Rahama was infuriated by the lack of opportunity and harsh living conditions these women endured on a daily basis. Rather than creating a consumer-focused product, Rahama developed Shea Yeleen as a way to solve a social issue. In today’s episode, host Lindsay Pinchuk sits down with Rahama to discuss the creation of Shea Yeleen and how it’s redefining the beauty industry.
For Rahama, the most important part of owning a business is having the ability to create change. In order to do so, Rahama understands that the key to finding a solution is using the resources you already have. After learning that shea butter is a natural resource harvested by women in Africa, Rahama knew this was the perfect solution to the problem. After spending the first seven years focusing on the supply chain, finding the right investors, and partnering with like-minded companies, Rahama is able to provide consumers with a high-quality product while remaining true to her mission to build equitable futures for women in Ghana. Wait until you hear what she’s developing right here in Washington, D.C. in order to scale her mission globally.
Tune into this week’s episode of Dear FoundHer… to learn more about the importance of investing in your core values, focusing on collaboration rather than competition, and how to leverage your resources to find solutions so you can create a business that leaves a lasting impact on the world.
Quotes
• “Even though I have West African heritage from Ghana on my mom's side, this was the very first time I actually spent time in an African village. It was both an eye-opening and tremendous learning experience, but it was also very infuriating and frustrating because I saw incredible women who had amazing life stories and wonderful dreams that they wanted to do, yet they were limited financially because of where they lived.” (04:55-05:35 | Rahama)
• “You wanted to start a product to first solve a social problem and not to solve a problem for the end-user of the product.” (09:47-10:01 | Lindsay)
• “I don't want to sell a product that's not giving women the ability to be financially free.” (15:24-15:28 | Rahama)
• “We have to normalize founders being empowered to feel deserving of the funding that comes to them.” (26:21-26:29 | Rahama)
• “I need to have incredible brands around me and founders who value the same ethos that I do, and the best way to do that is to create a community of those people.” (51:07-51:17 | Rahama)
Connect with Rahama Wright:
Use the code FOUNDHER20 for 20% off sitewide at Shea Yeleen!
www.sheayeleen.com
www.instagram.com/sheayeleen
https://www.instagram.com/rahamawright/
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: www.lindsaypinchuk.com/
• Instagram: www.instagram.com/lindsaypinchuk/
Ashley Murphy, co-founder of Neat Method, has always been enthusiastic about organization. When Ashley and her partner Molly began organizing homes as a side hustle, they had no idea they were creating a brand that would go on to become the largest organizing network in North America. After twelve years, an acquisition, and a lot of hard work, Ashley has successfully franchised her business and expanded it into over 90 locations. In today’s episode, host Lindsay Pinchuk sits down with Ashley to discuss how Neat Method became the home organizer of choice in both America and Canada.
When Ashley first launched Neat Method, she treated it as a hobby. It wasn’t until she realized that it was a niche service that she and her partner began to leverage the potential of their idea. After successfully servicing high-end clientele in San Francisco and Chicago, they licensed their brand and process to other aspiring entrepreneurs. Eventually, they entered an acquisition in order to take the business to the next level. Even though giving up part of the business was intimidating, it ultimately was the catalyst to their success. Since then, Neat Method has not only been franchised across North America, but Ashley and her team have created a natural brand extension, developing products that are now sold in stores such as Anthropologie and Nordstrom.
Tune into this week’s episode of Dear FoundHer… for a conversation with Ashley Murphy about her growth as a female entrepreneur. Learn more about the process of franchising, the importance of hiring the right employees, and being authentic to your mission so you can take your business to the next level.
Quotes
• “I think why we really wanted the acquisition was because we were hoping there would be other brains behind the operation.” (22:34-23:44)
• “To be able to say that our products are designed well enough to be in these types of stores like Nordstrom and Bloomingdales blew my mind.” (28:45-28:58)
• “I think it's still somewhat unique to be a female entrepreneur.” (33:11-33:16)
• “Even though the clients demographic-wise might vary a bit, the resources to get the clients does not.” (36:13-36:21)
• “If there is ever a time that it's no longer motivating you, it's okay to walk away.” (45:00-45:05)
• “I would challenge every entrepreneur to find as much balance that works for you.” (51:02-51:07)
Connect with Ashley Murphy:
www.neatmethod.com
www.instagram.com/neatmethod
www.pinterest.com/neatmethod
www.facebook.com/neatmethod
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• To join Lindsay’s Small Business Bootcamp or to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
Julie Cole, Co-Founder of Mabels Labels, dropped out of the traditional workforce to pursue a career that brought her joy and allowed her to be available to raise her six children. While she now runs a successful, internationally-known company, starting her business wasn’t so glamorous. In today’s episode, host Lindsay Pinchuk sits down with Julie to discuss the importance of building a personal brand.
As a busy working mom, Julie knows how to identify a problem. When brainstorming ideas for a business, Julie reflected back on areas of motherhood that needed improvement. It quickly became clear that creating personalized but effective labels could easily solve a recurring issue. Throughout the years, the thing that has made the biggest impact on the success of Julie’s business is her personal brand. To gain the trust of her consumers, Julie has been intentional about maintaining and adjusting her brand to represent all stages of her motherhood journey. When you are authentic to yourself, you establish credibility, which turns into loyalty and ultimately brings in the sales.
Tune into this week’s episode of Dear FoundHer for a candid conversation with Julie Cole about the realities of entrepreneurship. Learn more about how to build a brand that is relatable and timeless, so you can create a business that makes a lasting impact.
**Quotes
•** “When you introduce a product to the market, it's a little tricky because you actually have to teach the market that they need your product, too.” (11:49-11:57)
• “Entrepreneurship is not pouring a glass of wine and watching Netflix, it's getting to work. You know that hustle and grit it takes to be invested. And that's why I say it's not so glamorous.” (15:21-15:34)
• “Using your personal brand to elevate your professional brand is really key.” (17:59-18:02)
• “Moms don't trust traditional advertising.” (20:12-20:14)
• “It's okay for your personal brand to develop and to change. Just be transparent about it.” (21:36-21:42)
• “We try to hold on to our customers, but at the same time, we have new customers being born every day. So we need to stay relevant.” (24:16-24:22)
• “As our kids grow and change, their labeling needs change, too. And we're here to adapt to that.” (24:45-24:52)
• “Comparison is the thief of joy, so don't let it rob you.” (30:23-30:26)
Connect with Julie Cole:Website: www.mabelslabels.com
IG: https://www.instagram.com/cole.julie/ | https://www.instagram.com/mabelslabels/
FB: https://www.facebook.com/Mabelhood
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
When Karen Alpert first jumped on the mommy blogging trend, she never expected it to launch her career. But after one of her posts went viral, Karen quickly discovered that sharing her motherhood journey was her calling. In today’s episode, host Lindsay Pinchuk sits down with Karen to discuss her transition from part-time blogger to a New York Times bestselling author.
As a writer, one of the most important things for Karen is staying true to herself. Even as her social media following has exponentially grown, Karen has always let her authentic personality shine. By writing from her heart, Karen not only created her personal brand, but was also able to establish lasting loyalty from her readers. This following eventually helped her raise the money and awareness she needed to self-publish her first book.
Tune into this week's episode of Dear FoundHer for an open and honest conversation about building a full-time career simply by being a parent. Learn more about the importance of kindness, authenticity, and not being afraid to ask for what you want, so you can create the business of your dreams.
**Quotes
•** “I didn't filter anything, that's just the way I was in my writing. And I just kept putting stuff up and the base just started to grow and grow.” (11:20-11:29)
• “You have to write from the heart. Whether that's the personality you carry on your sleeve every single day or it’s the voice inside your head, it all needs to come from a very honest and real place.” (18:03-18:18)
• “You have to stay true to yourself, to your life, and who you are. When that shows up on your page, that becomes your brand.” (19:34-19:43)
• “I feel like every post has to cause some emotion in the audience.” (28:01-28:08)
• “While you might feel completely solitary and alone in this parenting world, you are not. There are thousands of people going through the exact same things you are.” (45:05-45:15)
• “Ask for the things you want. Because when you ask people to do something, they often do it.” (45:45-45:51)
Connect with Karen Alpert:IG: http://www.instagram.com/babysideburns
FB: https://www.facebook.com/BabySideburns
Twitter: http://www.twitter.com/babysideburns
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs: https://www.facebook.com/groups/dearfoundher
Subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!
For more from Lindsay Pinchuk:
• Visit her website to grab one of her FREE quick guides: https://www.lindsaypinchuk.com/
• Or follow her on Instagram: https://www.instagram.com/lindsaypinchuk/
Podcast production and show notes provided by HiveCast.fm
If you're looking for a shortcut to success, you won't find it. Mentors can help you overcome the learning curve, and your community has resources and tools, but you have to put in the work to achieve your desired outcomes---in work and in life.
In today's episode, Lindsay introduces us to Rachael Schwartz of Rachael Schwartz Nutrition. After participating in Rachael's 30-Day Nutrition Challenge, Lindsay was hooked!
After helping hundreds of women to figure out that there are no shortcuts, only small changes that lead you to the best versions of yourself, Rachael shares how to turn your passion into a business, using social media strategically, and how she cured her food addiction.
Episode Highlights:
- Get to know Rachael Schwartz of Rachael Schwartz Nutrition and learn how she went from closeted eating to helping hundreds of women get healthy without fads and extreme dieting.
- [00:01:46]What were the things that made Lindsay an early adopter of Rachael's fitness challenges, and what was she doing on social media that made her take notice?
- [00:09:16] What does preparing for success look like? Rachael shares why we need to be prepared to juggle - A LOT!- in the beginning and how covering her bases prepared her to leap.
- [00:11:28] Many women have struggled with body image and weight issues. Discover how Rachael went from having her own issues with food to creating a healthy relationship with food.
- [00:13:35] The decision to change should be simple - sometimes you're just sick of feeling bad - Rachael and Lindsay discuss the life events that propelled their careers forward.
- [00:16:35] Coaches have a special duty to their clients that shouldn't be taken lightly. Listen as Rachael and Lindsay explain why they support practicing your skills.
- [00:17:15] The pandemic was challenging for everyone; tune in to hear how Rachael used her gifts and the resources available to share how to stay healthy at home.
- [00:18:42] Behind every founder is a mentor and community. Curious to know who Rachael leaned on for business support? She shares here.
- [00:22:52] Want to grow your business on Instagram and engage with your audience? Rachael shares the one thing she changed about her social media strategy that led to booking out her fitness challenges
- [00:27:51] Why "all or nothing" diets fail, and the 3 "R's" that Rachael says builds a thriving coaching business
- [00:29:43] Which one of Rachael's tips for founders who are just getting started does Lindsay share with her own clients? Tune in to find out!
- [00:47:05] Three resources that Rachael recommends for business growth.
Connect With Rachel Schwartz on Instagram and her website.
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For more from Lindsay Pinchuk, visit her website to grab one of her free guides or follow her on Instagram.
Times of disruption are times of opportunity for founderslike this week's guest Rachel Apfel Glass. Rachel is the creator of GLOSSLABS, a membership-based nail studio. With an ethos of providing consumers with a clean, modern, and waterless alternative to their weekly manicure and pedicure services, Rachel shares how she went from idea to leaving her career in finance and expanding GLOSSLABS into new markets.
With four locations currently open in New York City, GLOSSLABS is set to have forty locations by the end of 2022.
In this interview, Rachel shares how she bootstrapped her first two locations, tips for finding investors who believe in your vision, and how she manages motherhood and business growth.
Takeaways: [00:03:05] Get to know Rachel Apfel Glass and hear how GLOSSLABS modernizes the manicure with hospital-grade cleaning and cutting-edge technology.
[00:04:41] What started as a self-funded venture has grown into several studios with more openings scheduled in D.C. and Miami. Rachel shares how to test your concept.
[00:05:28] Rachel and Lindsay take the mystery out of finances and share tips for raising money and finding investors that can offer more than just capital.
[00:08:52] The service industry was impacted the hardest by the pandemic; Rachel shares tips on pivoting and how GLOSSLABS sets new standards for the industry.
[00:21:21] The recurring revenue model appeals to many entrepreneurs, but there are hidden benefits like community and feedback that community members bring.
[00:28:33] Many founders, believe they have to choose between their 9to5 and their business; Rachel managed both by committing to doing three things a day to move her business forward and researching the competition.
Resources:
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer... Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.
Subscribe to Dear FoundHer…
Apple |Spotify |or anywhere you listen to podcasts.
For more from Lindsay Pinchuk, visit her website or follow her on Instagram.
FREE Grab one of Lindsay’s quick guides:
5 Tips & Tools to Set Up Your Business
6 Simple Secrets to Social Media Success (plus some of my favorite tools for automation)
Design like a pro with one of our favorite tools, Canva
Tough times don't last forever, but good people like Lindsay Meltzer, mom, wife, and Founder of Bright Bowls do. Lindsay founded Bright Bowls because she was missing the healthy and accessible meal options available to her in Southern California; Lindsay began making and selling smoothie bowls from her Chicago home before opening a retail location during the height of the pandemic.
In this episode, Founder, Lindsay Meltzer sits down with Host, Lindsay Pinchuk to share how she grew her business into a retail location with a loyal following; navigated launch setbacks due to COVID; and her formula for retaining staff during employee shortages. Lindsay's success formula combines hard work, passion, and the power of kindness.
Episode Highlights:
- [00:04:39] Get to know Lindsay Meltzer and hear how committing to a healthy lifestyle at the tender age of nine led here.
- [00:12:28] Opening a storefront on the Chicago’s North Shore during a pandemic and protest was no easy feat. Lindsay shares how she navigated and opened her first retail location during these unprecedented times.
- [00:15:02]Being a good person can go a long way; Lindsay's kind nature is how she creates a faithful clientele and committed staff. Discover how Lindsay's non-profit background prepared her for business.
- [00:25:01] Bright Bowls lives up to its name - Lindsay shares why it's essential to create a culture that retains customers and team members.
- [00:27:11] Word of mouth marketing is vital to your local business. Lindsay shares how she built her community and grew a targeted audience on social media.
- [00:37:39] You don't need to have all the answers as a new business owner. Be honest- your mistakes and vulnerability may resonate with your audience.
- [00:41:49] What was the best advice Lindsay ever received "do something every day to move the business forward" and “the importance of being honest about your journey.”
- [00:47:27]It is essential to give back; we share how you can consciously decide what to offer and understand your limits with giving back.
Takeaways: * Money isn't always a measuring stick for success; Lindsay shares how she defines success and the importance of asking for help when necessary. * It's critical to give people the tools to better their lives in some way, shape, or form. Learn how you can apply these principles to your business.
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.
Subscribe to Dear FoundHer…
Apple |Spotify |or anywhere you listen to podcasts.
For more from Lindsay Pinchuk, visit her website and grab one of her FREE quick guides, or follow her on Instagram.
When our host Lindsay Pinchuk started interviewing guests for the podcast, one question came up in every discussion: "When was Lindsay going to share her story?"
There was one person that Lindsay trusted to interview her - Jenny LeFlore. Before Lindsay could even ask Jenny, it was Jenny who asked and offered to interview Lindsay on her podcast. In this interview, Lindsay steps into the spotlight to share: how she got into the advertising industry, built and sold her business , and the factors that led to her walking away from it to launch the Dear FoundHer Community.
When asked to describe what she envisioned as the legacy of this new chapter, Lindsay replied, " I want to leave people with a full feeling. I want them to believe in themselves and know that they can find success and that success looks different for everyone."
Here is the story of our Host and Founder, Lindsay Pinchuk!
Episode Highlights: * [00:02:56] Get to know Lindsay Pinchuk and hear how she discovered the power of networking and what bold actions she took to build her career. * [00:15:42] Lindsay has reinvented herself at two pivotal moments in her career– - learn why her first reinvention didn't include leaving her full-time job to launch her business. Discover how she grew Bump Club and Beyond as a side hustle before taking it on full time.. * [00:19:26] Lindsay reveals why she decided to leave the job she loved and jump into full-time entrepreneurship. * [00:28:16] Learning to trust your instincts as a Founder means learning how to "read the room" and reacting accordingly.Listen as Lindsay shares how to build this muscle as an entrepreneur. * [00:30:06] Ego is the enemy of success - Lindsay shares the importance of putting your customers first - ALWAYS. * [00:35:58] Being a Founder is a chance to build a community that lives forever.Jenny and Lindsay discuss the legacy of Bump Club and Beyond and Lindsay's plans for the Dear FoundHer… Community. * [00:42:17] In every decision you face - from career choices to motherhood, take inventory, ask yourself -What is the worst that can happen? If you can live with the outcome - take the chance.
Takeaways: * Be open to reinvention - the path to success as an entrepreneur may not be in your original plans but remain open to the possibility it all works out in the end. * As a Founder , you're balancing multiple things between your personal life and business, but you must serve your customers to the best of your ability.
Resources: Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.
Subscribe to Dear FoundHer…
Apple |Spotify |or anywhere you listen to podcasts.
For more from Lindsay Pinchuk, visit her website or follow her on Instagram.
FREE Grab one of Lindsay’s quick guides:
5 Tips & Tools to Set Up Your Business
6 Simple Secrets to Social Media Success (plus some of my favorite tools for automation)
Design like a pro with one of our favorite tools, Canva
The Dear FoundHer… podcast promises you thought-provoking conversations with female entrepreneurs, and in this interview with Jenny LeFlore, we are delivering on that promise. Jenny is the Founder of MamaFreshChi, a Mompreneur, Community Builder, and Influencer. This daughter of Chicago has expanded her reach nationwide. Her ability to authentically connect to women has landed this powerhouse in the hallways-and apps- of Nike, Target and into our living rooms through guest appearances on our televisions.
In this intimate conversation, Jenny opens up to our host Lindsay Pinchuk and shares how "mama guilt" became the motivation that launched her company, the brand deals that she turned down, and why she wants to be that go-to resource for parents who need to take a deep breath. Join us as we discuss "Growing as an Influencer and Building an Engaged Community, Without Losing Yourself."
Takeaways: * [00:06:42] Get to know Jenny Leflore and discover the #1 secret to her success. * [00:07:09] Jenny's community welcomes the diversity of motherhood. Listen to her explain why this was important to her and how it has helped her grow her brand. * [00:13:54] Bridging the gap between mothers and resources is Jenny's gift, but how did she know that MamaFresh would become a hit? This is how you learn to trust your instincts. * [00:25:58] Do you want to grow your influence? Jenny shares three tips for anyone who wants to be known in their niche as an expert. * [00:28:38] There are many moving parts as a successful influencer, which makes mentorship essential for growth. Jenny shares how she has built her team. * [00:30:09] There is an effective way to ask for help, and it isn't asking to "pick someone's brain." Jenny shares the powerful phrase that she uses to ask for help from anyone---even her "competitors." * [00:42:01] Growth in any business depends on serving your audience. Jenny and Lindsay discuss why asking your community questions is crucial to your success.
Takeaways: * Every Founder is an Influencer in the making. Whether you use your industry expertise for brand sponsorships or increased visibility is up to you. Jenny shares tips you can use to build a thriving community. * When you answer the call to become an entrepreneur, your path will not be perfectly laid out - by the end of this episode; you will understand the importance of trusting the process. * Trust is the new currency. Discover how Jenny maintains trust by walking away from relationships that don't serve her or her audience.
Connect With Jenny LeFlore For more from Jenny LeFlore, MamaFreshChi and her upcoming “Mama Talks” series, follow her on Instagram:
Instagram: http://www.instagram.com/mamafreshchi
RESOURCES
Please don't forget to rate, comment, and subscribe. Want even more resources for growing your business? Join the Dear FoundHer... Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.
Subscribe to Dear FoundHer… Apple |Spotify |or anywhere you listen to podcasts.
For more from Lindsay Pinchuk, visit her website or follow her on Instagram.
CLICK HERE TO GRAB one of Lindsay’s FREE quick guides
You might not realize, but your network and your contact list is likely the key to unlocking your next opportunity. This week's guest, Rachel Gillman Rischall, Founder of Three PR, has been leveraging the power of relationships and persistence for over 15 years.
Rachel Rischall graduated from college amid a tough job market. With no job prospects in sight, a conversation with a counselor launched her career in public relations. After wrapping up her tenure as the Director of Marketing Communications for a restaurant group, Rachel emailed her network, letting them know that she could take on a few freelance clients. That email would become the catalyst for her Chicago-based PR firm, Three PR.
Join our host Lindsay Pinchuk as she discusses the power of building relationships, storytelling, and owning your power in business.
SHOW NOTES:
- [00:03:11] Get to know PR agent and storyteller Rachel Gillman Rischall.
- [00:06:13] Rachel learned the power of networking early in her career - listen as she shares how to create relationships with your contacts.
- [00:09:55] How Rachel accidentally launched her agency Three PR and why you don't have to have everything figured out in the beginning.
- [00:27:41] Every founder will encounter that defining moment where they have to find the strength to say no. Rachel and Lindsay discuss how to stand in your power during these times.
- [00:30:19] What is a legacy moment? Rachel shares how to create something that will matter 20 years from now.
- [00:30:44] Networking is a two-way street. If you want to benefit from networking, you also have to be the benefactor.
- [00:45:56] Rachel shares her tips for new service-based business owners and the power of tracking your intentions.
- [00:50:41] Does Rachel have any regrets? Tune in to find out.
Takeaways: * Connections matter. We are all one connection away from our dream client or opportunity. It is essential as you build your network to look for authentic opportunities to bring people together. * Being persistent is something business owners struggle with, but it shouldn't be frowned upon. If you are serious about building a legacy that you are proud of, you will have to knock on a few doors - more than once.
Connect With Rachel Rischal Find Rachel at: https://www.three-pr.com/
https://www.prforgood.com/
RESOURCES
Join the Dear FoundHer Facebook Community for more discussion with other female founders, business owners, and entrepreneurs.
Subscribe to Dear FoundHer…
Apple |Spotify |or anywhere you listen to podcasts.
For more from Lindsay Pinchuk, visit her website or follow her on Instagram.
FREE Grab one of Lindsay's quick guides:
5 Tips & Tools to Set Up Your Business
6 Simple Secrets to Social Media Success (plus some of my favorite tools for automation)
Design like a pro with one of our favorite tools, Canva
The ride of a founder is the ride of a lifetime, so hop on in and join us each and every week. Welcome to the Dear FoundHer... Podcast! There is so much power in sharing your story with others. However, with the Dear FoundHer... Podcast we are sharing more than stories---we have resources and a community of influential female entrepreneurs that have given our host, Lindsay Pinchuk, a ride through their journey and exclusive access to their wins, losses, secrets and mistakes.
Here you will find a network of female entrepreneurs like our first guest, Dana Gordon of Dana Rebecca Designs. Dana launched her first jewelry collection at 16 years old and sold it out in just 48 hours. Jewelry design was a hobby until she made it into a career. Now, 14.5 years later, Dana Rebecca Designs has been featured on Oprah's Favorite Things and is adorned by some of the biggest A-list celebrities around the world.
Tune in as Dana shares the blueprint for turning your passion into a business, staying grounded, the power of authenticity, and how to reignite your creativity and fall in love with your career again and again.
- [00:06:54] Get to know wife, mom, and entrepreneur Dana Gordon's story.
- [00:09:14] The secret to turning a hoppy into a thriving career starts with these steps.
- [00:13:12] Dana remains unyielding about knowing every aspect of her business and suggest you do the same. Gain Insight into why it is vital to learn every facet of your business.
- [00:18:48] Packing boxes, calling customers---nothing should be beneath you regarding your business. learn how Dana is sharing these lessons and more with her children, while modeling leadership for her team.
- [00:23:12] Your team is priceless, treat them like family. Here is the secret to doing your part as a leader and what to do when someone feels that your best isn't good enough.
- [00:24:54] A community that you trust is necessary as a mom and business owner. Dana and Lindsay discuss how to create and tap into the power of your #1 asset---your network.
- [00:29:47] Your audience wants the real you. By dropping the facade of perfection, Dana has grown her business. Learn how to apply these principles to your brand.
- [00:38:56] Like anything else, you can and will fall in and out of love with your business. Dana shares how she reignites her creativity.
- [00:50:24 What advice would Dana give a new entrepreneur? Listen as she shares her top three tips.
RESOURCES
Please don't forget to rate, comment and subscribe to Dear FoundHer...
Do you want even more resources for growing your business? Join the Dear FoundHer... Facebook Community www.facebook.com/groups/dearfoundher
Subscribe
Apple | Spotify | Google or anywhere you listed to podcasts.
For more from Lindsay Pinchuk, visit herwebsite to grab one of her FREE QUICK GUIDES or follow her on Instagram.
CONNECT with Dana Gordon:
Website: http://www.danarebecca.com
Instagram http://www.instagram.com/danarebecca
A new weekly podcast from award-winning entrepreneur, Lindsay Pinchuk. Dear FoundHer is a letter to female founders about starting, growing and in some cases selling a business. Subscribe now! New episodes coming soon!