Startup Heroes: Recent Episodes

Hive Think Media

Welcome to the Startup Heroes Podcast, a place to learn about business from local Chattanooga super heroes sharing their entrepreneurial journeys, super powers, kryptonite, side kicks, and villains.

You’ll learn about the principles and actions it took these founders to build their dreams and hopefully be inspired to do the same.

Thank you for listening!

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In this episode of Zero to Hero: Lean Canvas Edition, we dive into the world of entrepreneurship and explore the powerful concepts of "Start With Why" and Forecasting.

Simon Sinek's book, "Start with Why," has inspired countless entrepreneurs to focus on their purpose and values when building their businesses. We'll be discussing how to apply these ideas to your own entrepreneurial journey and how to use them in conjunction with the Lean Canvas Method.

The Lean Canvas Method is a one-page business plan that helps entrepreneurs to quickly and effectively communicate the key elements of their business. By combining this method with the principles of "Start With Why," you can create a roadmap that not only defines your purpose and values but also outlines your target market, unique value proposition, and key metrics.

Whether you're just starting out or looking to refine your business strategy, this episode is packed with valuable insights and actionable advice. So, be sure to tune in and learn how to use the power of "Start With Why" and Forecasting to build the business of your dreams

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In this episode of Zero to Hero: Lean Canvas Edition, we're talking about maximizing profits and maximizing success. We'll be discussing the concept of your "Unfair Advantage" and how to leverage it to its full potential.

Every business has something that sets it apart from the rest - your "Unfair Advantage". It's what makes your business unique and sets you apart from the competition. And in this video, we'll show you how to use it to your advantage.

So, if you're ready to take your business to the next level and start making more profits, be sure to tune in and learn how to leverage your Unfair Advantage with the Lean Canvas Method.

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In this episode of Zero to Hero, we talk with Jessica Cowan, founder and owner of The Pottery Place, about building community through the power of hospitality. Jessica shares her journey from starting as a small business owner to growing her business and creating a space where people can come together and create connections.


Our guest talks about the importance of providing unreasonable hospitality and creating a welcoming environment for customers to come and enjoy pottery painting while also connecting with one another. Jessica shares how her business grew and expanded over the years, and the various challenges she faced along the way.


Throughout the episode, we discuss the various business lessons Jessica learned from her experience, including the importance of listening to customers, being adaptable and flexible, and focusing on the needs of the community. Our guest also shares insights on how to foster a positive company culture, and the role of creativity and innovation in growing a successful business.


Join us for an insightful and inspiring conversation about building community through hospitality and the lessons learned along the way with Jessica Cowan of The Pottery Place.

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"In this episode of Zero to Hero: Lean Canvas Edition, we're talking about getting down to the numbers and understanding the financial side of your business. We'll be discussing the importance of Cost Structures and how to use them to drive success.

Cost Structures are a fundamental aspect of running a successful business, and in this video, we'll show you how to use them to your advantage.

Whether you're just starting out or looking to refine your business strategy, this episode is packed with valuable insights and actionable advice. So, be sure to tune in and learn how to Know Your Numbers With Cost Structures: The Lean Canvas Method (09/11). "

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In this episode of Startup Heroes, we sit down with the founder and executive director of Be the Change Youth Initiative, a non-profit organization dedicated to empowering youth, building community, and advocating for mental health. Our guest shares their personal journey and how it led to the creation of the organization, as well as the impact their work has had on young people and communities.


Throughout the episode, we discuss the importance of providing young people with the tools and resources they need to become leaders and change-makers in their own right, while also addressing the pressing issue of mental health in youth. Be the Change Youth Initiative has made reducing suicides a key goal and our guest talks about their advocacy efforts in this area.


From mentorship and leadership training to community-building events, social justice initiatives, and mental health advocacy, our guest shares insights on what it takes to create sustainable change and make a meaningful impact on the lives of young people and their communities. Join us for an inspiring conversation about the power of youth-led movements, the importance of investing in the next generation of changemakers, and the critical need for mental health support for youth with Be the Change Youth Initiative.

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08 Key Metrics 

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In this episode of Startup Heroes, we sit down with Jessica Cowan, founder and owner of The Pottery Place, to discuss her experience building up leaders in her business. Our guest shares her journey from starting as a small business owner to growing her business and creating a space where people can come together and create connections through pottery painting.

Jessica talks about the importance of investing in her team members and providing them with opportunities to grow and develop as leaders. Our guest shares her insights on how to create a positive company culture that values and supports employees, and the role of mentorship and coaching in developing strong leaders.

Throughout the episode, we discuss the various challenges Jessica faced as a business owner and how she overcame them, including finding the right balance between delegation and control, and learning to trust her team members. Our guest also shares tips and advice for other entrepreneurs who are looking to build up leaders in their own businesses.

Join us for an inspiring conversation about the importance of investing in your team members and building up leaders with Jessica Cowan, founder and owner of The Pottery Place.

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07 Channels 

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06 Unique Value Proposition

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05 Solutions

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04 Revenue Streams

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03 Problems

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Creating Social Impact With A For Profit Business With Jeff Coffey of Zoe Angling Group

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02 Customer Segments

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Welcome to episode 1 of our Lean Canvas Method series! In this episode, we'll be diving into the two essential traits every business owner needs to be successful: persistent execution and continuous experimentation. We'll explain what each trait means and how you can use the Lean Canvas Method to put them into practice. This series is perfect for entrepreneurs and small business owners looking to take their business to the next level. Don't miss out on this valuable information! Tune in now and start applying these concepts to your own business today.

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Want to hear what it's like working with us by one of our clients? Hear Shawnté's story of how she went from selling 5 cakes in several months, to 5 in a month, to even 10 in one day. She's an amazingly kind, hard working, and dedicated person. If you're in Chattanooga and are ever wishing you could get get your hands on some gluten-free, soy-free, and vegan cakes and/or baked goods, you have to try The Better Bakery.

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In this episode, we talk about the concept of Unreasonable Hospitality and how embracing it can not only make your business stronger, but also turn it into a business your customers and employees love. Grab your empathy glasses and let's get into this episode of Zero to Hero.

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Check out our new series, "Zero to Hero", where we go over the business basics. This week we're talking all about how to prioritize and plan in your business. Then, we'll each share a cool thing from the world of business.

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A game show where the HiveThink founders roll for a random, crazy business and have to come up with a plan to make a million dollars in gross revenue or their made up business will go up in flames.

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An audio only episode where the HiveThink guys share their top mistakes in their early ventures as well as what mistakes they see other founders make and how to avoid them.

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A game show where the HiveThink founders roll for a random, crazy business and have to come up with a plan to make a million dollars in gross revenue or their made up business will go up in flames.

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Learn how caring for the body can go beyond the usual with Dr. Bryan Stotz. His goal isn't just to help your neck and spine, but to really help your overall quality of life from the inside out.

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Where Art and Politics Collide: Hollie Berry, Mayor of Red Bank (EP 0201 Startup Heroes)

We talk to Mayor Hollie Berry about her journey as an artist, a politician, and a visionary. There seems to be more in common with art and changing one's community than we thought, and we loved hearing about it.

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Spectacular Live Entertainment with Chrystal Parker

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Starting a Local Non-Profit with White Oak Bicycle Co-Op (EP 03 Startups Heroes)

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Creating Scratch-Made Pastries with Poppytons Patisse - EP 02 

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Creating a Cat Café with Naughty Cat Café - EP 01 Startup Heroes

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Building a Local Magazine with Nate Tucker and Dillan Whisenant - EP 00 Part II

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Building a Coffee Shop Business with Chris Wood and Douglas Lee - EP 00 Part I