Strategy Snacks with Désirée Bambynek: Recent Episodes
Désirée Bambynek
Designed as impulses and easily digestible strategy snacks, this series explores fundamental tools and concepts, and aims at re-discovering the simplicity that strategy creates. Get the full experience on desireebambynek.com/watch
Workplace fulfilment and happiness are becoming increasingly important to us — and rightly so! But what goes into finding a workplace that just fits?
I’ve worked in very different environments. From professional to clumsy, fancy to conservative. Even chaotic and over-structured. I’ve learned that the interview process and research will only take us so far. Sometimes we have to have all our wits about us to recognize the companies that will contribute to our growth —and allow us to contribute in meaningful ways, too.
Tune in as I share my top workplace factors to look out for. And believe me, I’ve seen the great and the weird among them.
There are so many misconceptions about selling services. And the best of us have fallen into the usual traps: Too much marketing. Too much “me me me”. Too little value. Not enough thoughtful contribution.
It’s tough standing out in a crowd of people yelling. But there are ways, and they don’t need to include you yelling louder.
Dive into expert positioning and marketing with me, and learn how to approach building a reputation with more finesse and value.
There’s a bonus: I share practical tips on formats and platforms that go beyond the usual Linkedin and Instagram.
Ready to own that expert status?
Do you see trends as an indulgence, or do you view them as opportunities? And how do you evaluate which ones are important to your career or business?
Over the course of my career, I’ve found that there are four things that help you navigate trends more confidently.
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Know your strengths. What do you excel at? What’s your superpower?
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Have an ambition. What is your goal? Where are you headed?
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Look at the context. Where is the trend taking place? What is its wider impact?
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Experiment. What can you start today to begin playing with ideas? What are others doing and how do you make your mark?
Ask yourself: Are you pursuing a trend as a way to keep up with others, or to stand out from the crowd?
Do you want to stay part of the conversation? Or do you want to lead the conversation, and turn the trend into an opportunity for growth? (Spoiler: Answering the second question yields the most innovative results.)
Both are valid, just be clear about your objective.
How does this trend fit into your career or business strategy?
Learn from others and develop a point of view that is your own. But to stand out, you need to plant your flag.
In this episode, we'll explore how networking has evolved from a transactional approach to a more relationship-oriented mindset. You'll learn seven practical principles to help you build a healthy networking mindset that focuses on creating lasting connections instead of just chasing leads.
Whether you're a career professional or looking to grow your independent business, these invaluable insights will help you achieve meaningful success through networking.
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Reach out on Linkedin: https://linkedin.com/in/desireebambynek
In today's knowledge economy, service-based businesses and freelancers are everywhere, but the intangible nature of services can often lead to challenges in communicating value and measuring success. That's where "Service as a Product" comes in. By reframing services as tangible products, solo and small businesses can more easily communicate their value and differentiate themselves in the marketplace.
Désirée also shares her experiences in developing and launching her own product, Brand Essentials.
Discover Brand Essentials here: https://desireebambynek.com/essentials
Have thoughts and want to discuss? DM me on Linkedin: https://linkedin.com/in/desireebambynek
or Instagram: https://instagram.com/desireedb_
Subscribe for more insights in my newsletter: https://desireebambynek.substack.com
Ready for a strategy partner? Get in touch: https://desireebambynek.com/contact
Have a workshop coming up and want to use it as more than a download session? Utilized correctly, a workshop can be a powerful tool to build your client relationship — and boost your business in the process.
Désirée shares a few valuable insider tips she uses in her own practice and that aren't necessarily common knowledge.
Questions or looking to collaborate? DM me on Linkedin or Instagram:
https://linkedin.com/in/desireebambynek
https://instagram.com/desireedb_
Subscribe for more insights in my newsletter: https://desireebambynek.substack.com
Ready for a strategy partner? Get in touch: https://desireebambynek.com/contact
The planning basics and a few insider tips on how your first project sets the tone and builds the foundation in your new business relationship.
Watch this episode on YouTube: https://youtu.be/IitmK2fR1YY
Join my newsletter, The Brain Itch: https://desireebambynek.com/subscribe
Reach out in a DM on Instagram: https://instagram.com/desireedb_
Connect on Linkedin: https://linkedin.com/in/desireebambynek
In part 1 of this mini-series dedicated to building intentional new business relationships and practices, we look at two mindsets that motivate the act of finding new business and why developing a custom approach is crucial to delivering fabulous work down the road.
Désirée speaks from her broad and extensive experience in working in strategy and business development throughout her nearly 15 year career as Lead Strategist, Director Growth, as well as independent studio owner and freelancer.
Subscribe to the newsletter, The Brain Itch: https://desireebambynek.com/subscribe
Want to share your thoughts? Reach out in a DM on Instagram: https://instagram.com/desireedb_
Or connect on Linkedin: https://linkedin.com/in/desireebambynek
Join me for a reflection on too many resolutions, focusing on just one good one and how to foster creativity in ritual.
Subscribe to The Creative Insider, the podcast I co-founded: https://anchor.fm/thecreativeinsider
Join my newsletter, The Brain Itch: https://desireebambynek.com/subscribe
Reach out in a DM on Instagram: https://instagram.com/desireedb_
Connect on Linkedin: https://linkedin.com/in/desireebambynek
Join me for a thoughtful, frank retrospective of 2022 and a few of the themes that made us think, act and wonder.
Check out the newsletter on transitions I mention: https://desireebambynek.substack.com/p/the-good-friction-of-the-in-between
Subscribe to my podcast: https://desireebambynek.com/strategysnacks
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Reach out in a DM on Instagram: https://instagram.com/desireedb_
Let's take a look at the stories we tell ourselves and how they can limit us. We are taught to create coherent narratives in our careers. But when does the narrative become a box that's hard to get out of? When does it stop helping and begin limiting our many skills, interests and professional growth?
After all, crafting just one story, forcing ourselves into narratives and boxes can really impede our possibilities.
Watch it here.
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I'm Désirée, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals to build a sustainable advantage in a fast world. I also help to explore and experiment with how to use strategy to design brand futures.
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Ready for a strategy partner? Get in touch: http://desireebambynek.com/contact
More insights in my newsletter: http://desireebambynek.com/subscribe
Connect on Linkedin: http://linkedin.com/in/desireebambynek
Stay up to date on Instagram: http://instagram.com/desireedb_
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Is what you’re posting on Linkedin really building your career?
On what it means to build your professional footprint, why the personal brand is over, and how what you’re posting is having an affect on your career opportunities.
Be selective with how you spend your time and energy. And work toward actually building a reputation instead of just a CV.
It’s a good one. So tune in.
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I'm Désirée, senior brand and strategy leader. I work with executive leadership teams, progressive agencies, creative entrepreneurs and independent professionals to create a sustainable advantage in a fast world. I also help to explore and experiment with how to use strategy to design brand futures.
*
Ready for a strategy partner? Get in touch: http://desireebambynek.com/contact
More insights in my newsletter: http://desireebambynek.com/subscribe
Connect on Linkedin: http://linkedin.com/in/desireebambynek
Stay up to date on Instagram: http://instagram.com/desireedb_
It's not about one career path versus the other, employee versus freelancer. It's about building a career that takes all these aspects into account and builds the resilience you need to weather mass layoffs, uncertainty and a hyper-changing job market.
Watch on YT: https://youtu.be/-5ViQcUZ6iI
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I'm Désirée, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals build a sustainable advantage in a fast world and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to design brand futures.
*
Ready for a strategy partner? Get in touch: http://desireebambynek.com/contact
To get more insights, join my newsletter: http://desireebambynek.com/subscribe
Follow on Linkedin: http://linkedin.com/in/desireebambynek and Twitter: http://twitter.com/desireebambynek
Go behind the scenes on Instagram: http://instagram.com/desireebambynek
For brands, web3 is currently a very deep, very broad blackbox. How your organization views this new reality says a lot about it.
This is a brief guide to how brands can approach this yet undefined territory and what they can do today to prepare for this exciting new digital era.
View the episode on YT: https://youtu.be/5TL1eyWbVrQ
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I'm Désirée, senior brand and strategy leader. I work with executive leadership teams, progressive agencies, creative entrepreneurs and independent professionals to create a sustainable advantage in a fast world and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to design brand futures.
*
Ready for a strategy partner? Get in touch: http://desireebambynek.com/contact
To get more insights, join my newsletter: http://desireebambynek.com/subscribe
Follow on Linkedin: http://linkedin.com/in/desireebambynek or Twitter: http://twitter.com/desireebambynek
Go behind the scenes of a strategy practice on Instagram: http://instagram.com/desireebambynek
Positioning is a powerful strategy tool that is often forgotten or misused. But positioning your brand and product in a clear, specific manner can be a crucial success factor in finding your customers.
We take a look at some common myths, how positioning can shift an entire organization's attitude and some key success factors to good positioning.
To get more insights, join my newsletter: http://desireebambynek.com/subscribe
Follow on Linkedin: http://linkedin.com/in/desireebambynek
Independent brands and professionals unlock a huge opportunity when they find their unique brand voice and lean into it to build their business. Compared with big brands, they can really develop authenticity and use to attract the right customers.
But finding your voice is not easy. I share my own experiences in building my brand and navigating the many mixed messages on brand must-haves and should-dos that exist online.
Developing your brand foundation, your signature, and building a brand strategy to reflect that, is a crucial advantage no small or solo brand should miss out on. Because the benefits are worth it!
I'm Désirée Bambynek, senior brand and strategy leader. I work with executive leadership teams, creative entrepreneurs and independent professionals to build their brand confidence and thrive through pivotal business moments. I also help to explore and experiment with how to use strategy to make brand life more simple.
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Interested in working together? Get in touch via desireebambynek.com/contact
To get more insights, subscribe to my newsletter: desireebambynek.com/subscribe
Follow me on Linkedin, Twitter or go behind the scenes of a strategy practice on Instagram