Billy Marketing - Anybody can do marketing: Recent Episodes
Andreas Sobing
Like Gusteau in the movie Ratatouille. who had the motto: "Anyone can cook" , I am of the opinion: "Anyone can do marketing!"
I have been in various marketing positions for over 20 years, handling both offline and online marketing. The most important thing for me is to share knowledge. That means that I provide you with my larnings and insights for free. And I hope to get a different perspective on marketing topics and get to know new ones through your feedback. Let's go...
Who is my channel suitable for?
- Students in business fields
- Trainees in commercial areas
- Business students or o
Innovations arise from ideas. In most cases, however, these ideas are not generated in a targeted manner, but rather by chance. However, the ideas are often not structured specifically for a particular issue. This makes implementation more difficult or does not take place at all. The creativity technique of the 6 Hats Method can help here.
Prices on advertising platforms such as Google and Facebook for customer acquisition have risen sharply in recent years. Instead of always buying new customers at a high price, the focus is on earning more from existing customers or converting them into loyal brand ambassadors. And for that, you need the Flywheel.
Most companies have a transactional model. However, a shift to recurring revenue is interesting. This can happen in combination or be the only alignment. But why does the switch make sense and what are the benefits to you and your business? This is where the term Rundle comes into play.
Do you know of a service that is more than 10 years old, has brought significant revenue to a company, and has country-specific programs that are part of a single company? The answer is Amazon Prime. I shed light on what the program means to Amazon and how it came to be.
Often, planning is done on a one-year basis and the goals are lost sight of over time. This goal setting is rigid, costly, extremely time consuming and directs money into the wrong channels. OKR is a flexible framework for teams and organizations to work together to achieve goals. This framework helps you to shape the digital transformation.
The common basis in your company is the mission and the vision. The team members and also the customers should be able to understand these. If the goal can be achieved together, this motivates the employees. The vision represents the mission statement while the mission represents the philosophy of a company. Both should therefore also be in context. In the end, this forms the basis of a company’s strategy (presentation, communication and values).
What do Tesla, Apple, Netflix and Pixar have in common? They all apply a little-known concept called “7 Forces,” developed by author, strategist and Stanford professor Hamilton Helmer. By doing so, they create the conditions for sustainable returns and make the company defensible. This also shows that current performance is not an indicator of future success.
The Decoy Effect is a behavioral economics strategy that you can use to improve your website’s conversion rate. It’s based on the idea that people have irrational preferences, which means they don’t always act logically when making decisions. We all know that people react differently to different incentives and stimuli; that’s why conversion optimization is so important.
Shoppable content is digital content that allows users to purchase an item directly online by clicking on a link or image. With the rise of social media and mobile devices, the importance of visual communication has increased. To continue to activate your audience, it’s time to incorporate shoppable content into your marketing strategy.
The end of hierarchy, intrancy and power relations is the promise of the holocracy form of organization. This is supposed to promote agility and also flexibility in companies. But can the leadership system meet the requirements or does leadership without a boss end in chaos? Let’s take a closer look at the holocracy organizational form and maybe it is something for you and your company.
Tasks are piling up in your company and you need to decide which ones to implement. Then use the ICE assessment method. It will help you with your decisions and is quite easy to use. So just give ICE Scoring a try.
There are many different valuation models. The ICE evaluation method is simpler than most alternatives. It requires only three criteria for each possible idea. Thus, the team can quickly calculate the score for all content and make prioritization decisions accordingly.
The corporate mission statement has a clear function. It provides the basic direction of the company so that every employee in the company feels that he or she can make a meaningful contribution. The corporate mission statement provides direction for every employee. It is worth asking what appropriate contribution one can make to achieve the goals.
Do you know Jeff Wilke? Jeff has shaped the image of Amazon for over 22 years. He was kind of an Amazon coach for founder Jeff Bezos. And he made a lot of good decisions for the company. We look at the factors for product success. One is to focus on inputs rather than outputs.
„I was lucky to have him as my teacher. I learned so much from him, and I’m not the only one. He was an incredible teacher for all of us.“ (Jeff Bezos)
Hi my name is Billy, Billy Marketing.
Like Gusteau in the movie Ratatouille. who had the motto: "Anyone can cook" , I am of the opinion: "Anyone can do marketing! "
Who is my podcast suitable for? All those who want to further their education in the field of marketing.
You can expect many exciting episodes in the podcast. In addition to useful knowledge, you will receive practical ideas for more success in your job, life and for your personal development.
I deal with some of the most exciting people from the digital and business world. From billion-dollar companies to sports phenomena to business legends, it's all here.
I have been in various marketing positions for over 20 years, handling both offline and online marketing. The most important thing for me is to share knowledge. That means that I provide you with my learnings and insights for free. And I hope to get a different perspective on marketing topics and get to know new ones through your feedback. Let's go!