MAP IT Marketing - SoundSage

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Are you a thought leader? Do you think you should be? Do you have to be a thought leader in business these days? If you want to be one, is it as simple as just calling yourself one? What’s the difference between calling your self one, and being one? I had so many questions!

Verity Craft is a speaker, coach, writer and self-described thought leadership nerd (with her love of thought leadership possibly matched only by her obsession with musical theatre). Together with Christina Wedgwood, she's built Intelligent Ink into the go-to for thought leadership here in Aotearoa New Zealand (they like to say they were doing thought leadership before it was cool – who would have thought at school that they'd be trendsetters?)

They've worked with hundreds of big thinking, purpose-driven experts to maximize their impact, build their reputations, and grow their businesses as thought leaders and authors.

Verity joins me on MAP IT Marketing this week to explain why it’s ok to not love the term and STILL act like one, how to use different thinking skills to stand out from everyone else and why sharing your thoughts might not be the ticket to getting new clients. (It’s not all you need.)

This podcast is FILLED with great nuggets and information - quite frankly I didn’t want the interview to end!

In this episode we cover:

Why you can have an issue with the name “thought leader” and still be one
What makes a thought leader
What isn’t enough to do as a thought leader
How you can build a brand as one
Whether thought leadership is just for those wanting to build a large audience
Why thought leadership content is different from marketing content.

Important Links

Find out more about YOUR SUCCESS TEAM

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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One of the best parts of being a content marketing veteran (aka, in my 50’s and having been involved in content marketing in one way or the other for over twenty years) is seeing patterns show up in how technology impacts our content and our marketing.

The ebb and flow of “too much info” has been one that we’ve struggled with as humans since the internet became an integral part of our lives. 20 years ago I was writing keyword stuffed four-hundred word blogs for companies that had no consideration for the reader and were all about getting google to notice us.

It worked for a bit. But then our human need for good content that actually informed us took over and the algorithms adjusted for us.

AI is creating a flood. People who've been paralysed in content creation or even content creators who just want to pour out as much as possible now have technology to help it. There’s AI everywhere.

And yes. I’m using it.

But I’m also excited about the opportunities other business owners are creating for me - because the more others create AI generic work, the more my “thinks” - what I call my own ideas, will stand out and be noticed.

They’ll have a different cadence, they’ll feel very human (and possibly even a bit flawed) and my people will find them

In this episode we go over why content marketing is even more of an opportunity for your small business than ever before, why you need to be creating “Confident content” and what I’m doing to help you do just that

In this episode we cover:

Why AI is a gift for us (and not for reasons you think)
What’s going to happen when we reach peak flood and why we need to ride the wave
How to connect better with your content
What I’m doing to stand out in a sea of “sameness”
Why being brave, and being confident about your own voice matters now, more than ever.

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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When someone says that social media marketing is a waste of time, email is a waste of time, any part of marketing is a waste of time my response (at the very least in my head!) is “No, you just didn’t take the time to fix the problems to make it successful”

There are two really big reasons when content marketing can fail so miserably. The first one is you haven’t taken time to develop a plan AND stick to it, and the second is you haven’t taking time to learn how to present it in the way that best fits that platform,

I see people say “email is a waste of time” but they only email once a quarter. I agree. Doing it only once every three months IS a waste of time,

I see people say “Instagram doesn’t work” but they aren’t using reels, stories and only do promotional type posts. It’s not Instagram. It’s the business owner.

Learning to change what we do, in order to get results is a key part of marketing. There are 15 areas I tend to look at with my clients, and these areas help us work out what we can fix.

Let’s be clear. Content marketing is an extremely effective method of building out a long term, resilient sales funnel for your business. But - you need to understand how to make the bits that aren’t working work.

In this episode we walk through 15 key areas you can look at. As you work through them, make a list of actions you can take to improve your content marketing strategy. Let’s dig deep, find the problems, fix them and then… get the results you’ve been looking for.

In this episode we cover:

What the 15 key areas of blocks and issues often are.
How to address each
Why you need to look at all of them in isolation as well as looking at the big picture
Where to start first
Why we always need the end in mind
What we need to do to get more results
What to do if everything you try just stil doesn’t work

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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When Alana rocked up to our group coaching day with her young daughter in tow she instantly reminded me of.. Me. Those days of taking my baby with me places is long past and I’m now looking at a completely empty nest next year, in part because I’m flinging my youngest out a little bit before we’re both ready

Alana is a corporate escapee and the cofounder of Your Success Team, a collective of business experts who have created a business coaching model that places multiple brains on your business, giving a giant hell no to "my way or the highway" advice and dated formulas.

And she’s doing it all with three children under the age of five. The week I’m recording this, work was put on hold when gastro swept through her house. The juggle is one her clients know all too well too.

Alana’s developed some excellent tools to deal with overwhelm, learned from hard experience. In this podcast we talk through the juggle, the need to be kind to ourselves and have more reasonable expectations of what is actually possible and why it’s ok to take time out and carve your business around your life, and not the other way round.

As she says “Because, at the end of the day, business owners want to make money from their talents while living life on their (very unique) terms. Which is why when you bring your talents, experience, and grit to the table, and they bring theirs, you'll be amazed at what they'll create together.

In this episode we cover:

Why Alana and her co founder work with start ups and small business owners
What she sees as common struggles around mindset and time management
How Alana plans out her time to make sure she’s building a business that has room around her children
What she can struggle with, and what she loves about life as a business owner with young children

Important Links

Find out more about YOUR SUCCESS TEAM

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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We spend a lot of time looking at our ideal clients and what they “look like” but what if we spent more time looking at what they are experiencing, what they are being influenced by, and what they are needing from us more.

Using empathy in our marketing strategy can help us identify the core needs of our ideal clients, so we can talk to them better. We can show we have grace for the sticking points that are making life harder, be aware of the blocks they might have in the way of assessing success, and use their own words, and voiced thoughts in our marketing messages

In this episode of MAP IT Marketing we cover the seven steps to using empathy in our strategic thinking, and how it can then be applied to our marketing and to our sales.

If you know you want to connect with your customers in a deeper and more authentic way, then THIS is for you.

In this episode we cover:

Why using empathy in our marketing strategy can help develop our messaging
How to get inside our client’s heads
What we can look at
The steps to developing an empathy based strategy
How I’d apply this to my own business

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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There’s nothing like having your entire world turned upside down to discover holes in your business. And this year that’s exactly what happened to Kat Corbett

Kat’s been a freelancer, a consultant, and an agency owner.

When she started her copywriting agency 3 years ago, she needed a consistent flow of clients to be viable. So she learnt how to make this happen - even with a small audience and an introverted personality. Her primary platform is Linkedin and she’s used it effectively to grow her audience and client base.

One of the biggest lessons in this process was realising that when she was so close to what she did, the 'curse of knowledge' prevailed. She couldn't have an objective view of the true value she offered to the marketplace.

This close proximity could create a lot of frustration when it came to marketing her business. She didn't have clarity on how to articulate the transformation she created, and that impacted her confidence. So she didn't put herself out into the marketplace.

When unexpected change appeared overnight, Kat had to step back and look at her business, what she wanted as a business owner and what her core benefit really was to her ideal client (and- who her ideal client actually was!)

As a messaging strategist, she now works with her clients to help them identify and express the value they create for their ideal clients.

Her Peaceful Pipeline process takes clients through a framework that builds confidence and transforms how they show up in their marketing - in a way that aligns with them.

In this episode we cover:

What led Kat to make a change in her business
How she gets her leads from Linkedin
Why her model is called The Peaceful Pipeline
What Kat sees is missing in many consultants and coach’s marketing
Why it’s so important to work on the “hard stuff”
How to message people without sounding salesy.

Important Links

Find out more about The Peaceful Pipeline

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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I’ve only ever talked about buyer profiles before in a retail environment but we’re all talking to people and selling to them (even if we are selling to a business we are still selling to a person IN the business)

So the nine buyer profiles are still worth looking at.

There are some buyers who come in hot. Is this a good thing or a warning sign? How can you tell the difference?

What can you do to warm up someone and are any of them timewasters or are they just misunderstood?

I’m covering what each one is, what they need and also letting you know which ones I personally find the most challenging in this episode of MAP IT Marketing

In this episode we cover:

What the nine types of buyer personas are
Why it matters to understand these
Whether you need to focus on them all
Which ones to really watch for as a small business owners
How to treat them differentiating in marketing
What they all need in the sales process.

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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When Janet Stott started Homegrown Primal she had no intention of being the face of the business. In fact she and her husband weren’t totally sure the business was going to work. At the very least they would have made a bunch of supplements for themselves!

That was back in 2019 and the business is in a very different place today. They now ship across New Zealand and Australia, and are buying ingredients by the tonne. They also now have a team to help support her marketing work, helping her stay as the ‘captain” and allowing her to ensure the messaging stays true to their ethos, without getting stuck in the admin side of marketing

Showing her face was not something she expected to do, especially working in an industry that mainly uses young muscled bodies to market their products. But Janet’s authentic and real way of communicating, her complete passion for not only the products they sell but the carnivore lifestyle that she’s chosen alongside it has helped her build an engaged and thriving community of customers and fans

In this episode Janet shares her beliefs about the importance of women over the age of fifty to show up with confidence, why we all have a “note that’s meant to add to the world’s symphony” and how to celebrate ‘the crone”

If you’re hiding your face, worried you won’t find your audience if you show up, this is a powerful and encouraging episode. I’d love you to join us.

In this episode we cover:

What led Janet and her husband Marty to start Homegrown Primal
How they’ve grown from a small online business to one selling into three countries
How Janet used to see marketing compared to how she does now
How Janet structures her marketing to fit the way her brain works
Why Janet considers it imperative to continue to “show your face” as an older woman
How she allows her community to deal with trolls.
How we’ve all got a reason to show up

Important Links

Find Home Grown Primal’s products here

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing Facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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If you are a small business owner who’s the face of your business, and wanting to build a profile using podcasts and media coverage, taking the time to create a media kit can help you do just that.

In today’s podcast, we explore how to articulate your unique selling proposition, values, and mission within the media kit.

We also cover what visual branding elements you need to include to help build your brand identity, and what other accompanying images and logos you need to have to accompany it.

We’ll also talk about how to tailor your media kit to fit different purposes and make it work with different audiences. We’ll also talk about the most important demographic information, statistics, testimonials and social proof you need to include.

You’ll need to think about what you want to be known for before you start creating your media kit. Once that’s worked out and you’ve got your kit created you’ll be ready to pitch, guest and speak on both virtual and actual stages anywhere.

In this episode we cover:

What a media kit is
Why small business owners would consider having one
What else you should have on hand
What goes into a media kit
What you do with is once you’ve got it
How I’ve been using my media kit since making one six months ago

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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I can’t believe that I had no idea ChatGPT was on the horizon a year ago.

Now I use it everyday for our business and with my coaching and strategy clients to help them create compelling content

What I don’t want them (or you) to do is create crappy generic content. I’ve lost touch of how many landing pages, blogs, websites and posts I’m seeing written with a distinctly AI feel to them.

I WELCOME it.

The more a small business owner pushes out generic AI content, the more our stuff will shine out.

They are making it easier for us!
There are some super clever ways to use ChatGPT and still use your own words, voice and feel.

I reckon I’ve got a great working knowledge on them but I know that my guest today, Michelle Lange is the master of getting the goodness from ChatGPT and is using it super creatively.

We’re going to take a look at the wide array of different posts and content she creates.

You’ll be able to pick up and use her ideas with your content and it won’t look AI generated.

Which is amazing right?!
As marketers we both see it’s not necessarily a time saver as it’s a brain saver. It helps you use your brain more creatively and removes some of the adminly content planning side that saps our energy.

So grab some headphones and start listening. Michelle’s definitely got some clever tips in store for you today.

In this episode we cover:

How Michelle got started with content creation
How the brand voice is key to standing out in your marketing
Why Michelle needs long form content for her social media content creation
How to talk to ChatGPT
What types of content it can help create
How to get better results from it
What I’m also using it for

Important Links

Connect with Michelle on Instagram

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing Facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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Things are hard out there for many small business owners right now.

And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.

If that’s you, or you don’t want that to ever be you, this episode is for you.

I want you to be doing two core things at all times in your marketing.

Finding a way to get new sales today and..
Laying down foundations to make number one much easier in the future.

While we have also noticed we need to market a “little harder” at the moment, we’re still getting regular leads and sales coming in from the marketing work we laid down before we had to

So today we’re talking reactive and proactive marketing,

I’m going to give you things you can do now to react against the need for sales and get some growth now.

And give you some ideas to lay down some insurance to make it easier next time there’s a tricky bit

We also cover what ratio this should be in different seasons of your business.

So… let’s get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business

In this episode we cover:

Why we need to consider reactive and proactive marketing
Why some people get stuck in an endless pain loop of marketing
What your priority today is
Why sometimes getting hyper personal might be your ticket out of stress
What to do instead of discounting all of your offers in a firesale approach
How to add an insurance policy to the future of your business
Why we need to always have a ration of reactive and proactive marketing and what that looks like in each season

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe.

We’ve talked before about home. It is important to have a brand shoot, and wear clothing that reflects your brand in shots. But to really make your brand zing, it will go deeper than that.

Developing (or even just identifying) what your style is, and then how to show that in your clothing can help you send a powerful message about who you are, what you love and how you choose to express that.

Emma John aka EJ is a trained personal stylist who’s passionate about helping women unleash their confidence in themselves through style and specializes working with women in midlife.

Her focus is working with women both face-to-face and in an online setting to help them find their style, make the most of their wardrobe and most importantly - BE THEMSELVES. If it’s helping you feel good, makes you feel happy and good - it’s good for you.

And yes, it is possible to do that even without a massive budget!

One of her pet peeves is people having to try and live up to fashion rules. If it’s something you love and feel good in it, then ignore the rule!

What’s Emma’s style? Well she calls it “Maximalist Chic with a Hint of Head Librarian on Acid style” This means no day is the same and colour is ever present!

In this episode we talk through creating your own style, why it’s so important to use as small business owners who face our brands, the power of feeling good in the clothes you are in, and why it can help you feel better even on the hard days.

Two days before we recorded this podcast two people told me they’d chosen to work with me after learning from me BUT they first started listening and wanting to engage when they noticed my dress first - it told them “This person is my kind of person”

Our brand story can be enhanced by the clothes we wear…

So let’s talk about how you can develop a style that complements your business story.

In this episode we cover:

What Emma’s style story actually means and why you need one yourself
What’s important in developing a style
Why this can be a powerful part of building your brand
How to dress after your body has gone through changes
What to do if you’re on a budget
How to start being braver with colour
Why it’s never too old to make changes

Important Links

Get Emma-Jane John’s free 50 before 50 checklist

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

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Pricing right isn’t just about making sure we make some money (that’s the bare minimum expectation). It’s also about sending a message that you’ll marketing will build out about who you are selling to, what you are selling and why you’re the best option at that level of pricing

Setting yourself too low and providing a high value product or offer may mean people don’t trust you enough to buy it. Or setting your price high, and now having a brand that can carry your pricing might also become a problem

We walk though my pricing triangle model to help work out what you need to consider at the three core levels of pricing.

Then we take a look at service based businesses and whether you fit a done for you, done with you, or You do, I guide, model and what that means for your pricing too.

If you struggle to work out how to place yourself in the marketplace, this podcast will help you clarify your pricing, your value and your positioning.

In this episode we cover:

What message you send by your pricing
Why your offer needs to be set by your time, the size of the audience, and the type of offer
What you need to think about when setting your pricing
What mistakes people make when setting their pricing too low.
What you need to be prepared for with selling higher ticket items
How you need to consider pricing as a service based business, looking at the three core options

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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Shifting the needle in your business -with Sarah Greener

If you feel like your business is taking over your life, the “I’m too busy” refrain is living in your head and you just need to get some peace to sort out your head, this podcast is for you.

Sarah Greener works with women (and men who are comfortable in women’s spaces) who are business owners but also managing what she calls the "second shift” of running a home, raising a family, caring for others.

Sarah helps these business owners find space in their life for their own wellbeing, helps them work out how to say yes to what is really important, and helps them stop being the ‘single source of truth” in their business, and their homes.

In this episode we talk about why it’s so important to make an “I don’t” list, to start saying no unless it’s a big YES, and why outsourcing somewhere in your life is going to make the important parts of your life better.

If you’re stuck on the treadmill of busy, or being all to everyone, and you don’t know how to stop, then Sarah’s story and journey will make you start to think about how you can start pulling the right levers to make positive change and grow a business that’s not taking over every moment of you life and mind.

In this episode we cover:

What we are really saying when we say “I don’t have time”
The mistake most small business owners make when it comes to running a business
Why paper and a pen is your new best friend
Why you should outsource before you feel ready to
Why our time needs to be on shifting the most important levers.
How to work out what your critical first steps are
Why we should all have an “I don’t” list

Important Links

Work with Sarah Greener

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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Most regular listeners will know I love talking content marketing, and while I know just how important analytics are, we don’t spend a huge amount of time talking about them

However the change from Google Analytics to G4 is a huge move, which requires a little work from your end, and some massive changes to your reporting

G4 will help you have greater visibility on how people are seeing your website, and allow you to make changed based on the learning G4 is making all the time around best practice and improving conversions

In this episode we go through the key ways G4 will help your business, how often you should be looking at improving your website, and how to get G4 measuring actions on your website.

This is a huge analytics update, and this episode will help you understand it better.

In this episode we cover:

What G4 is and why it’s replacing Google Analytics
What the benefits of G4 is
Why you need to think about what you want to measure
What G4 will help you do better
Why you need to get it installed
How to activate G4
How G4 will protect privacy

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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After four people told me about the billboards that Viv Conway’s business Girls Get Off use to market their business, I knew I had to have her on the podcast.

Girls Get Off is a beautifully branded and designed female focussed sex toy brand, designed to provide a range of toys that are more appealing to the female gaze, than to a mans.

It can be tricky to use social media to market a sex toy company. Advertising on Facebook and Google is not permitted, and saying the wrong thing in a post can get your profile zapped in a moment.

Finding new ways to get the message out there, for Girls Get Off has included humour, and the occasional parade of women wearing Vulva costumes in the streets of NZ and (hopefully soon ) Australia.

However the biggest part of the Girls Get Off success has been in building an engaged community that both share with each other, and also reshare the content created with others, making it a highly engaged and growing online community.

Viv is a talented marketer, who’s having fun selling… fun!

Plus I think I’ve never laughed so much in a podcast before - this is a great listen (but do check for young ears before you play out loud)

In this episode we cover:

How Viv came to start a sex toys company
The difficulties in using online marketing for her industry
Why billboards have worked well for them, and why it’s not just for the people who see it
How sharable content is queen in marketing
How Girls Get Off has created a community, sharing deep dark secrets
What’s next for Girls Get Off, and why Australia is on the horizon

Important Links

Visit Girls Get Off

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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I often say “tell a story, change a mind” Storytelling helps us talk to a part of the brain that is geared towards connection.

But when we think about storytelling we often think of those big, powerful life changing moments of our lives and use these as our stories. And that’s not where the magic is.

In this episode we take a look at the power of storytelling. We look at how to choose the right story, why it’s not about you at all (annoying!), and how simple your story can be

I also share some examples of stories, and talk about how to present them in a written form, in video and during presentations.

Storytelling is a word that is so overused in marketing - and often small business owners know they need to do it but no one tells you HOW.

In this podcast we aim to change that. Listen, take notes and then go write a story or two for your ideal client

Who knows what brain changes you’re making!

In this episode we cover:

What you need to consider before you create stories
Why you don’t want to tell them what they needed to learn
How to find stories everywhere
How long can a story be
Why you don’t want to focus on the big stuff
What happens when you give the story room to percolate
Why storytelling is so powerful for small businesses

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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Having to have our face out there building a brand can be tricky. And while there is a lot to be said for making sure we have authentic, off the cuff images and videos, having photos that show our best professional side can really help people connect with us and our business

Cate Thomas is a third generation photographer who focusses on helping people create their brand photos. Based in the Manawatu, she couples her brand photography with portrait and equine.

Today on the MAP IT Marketing podcast, Cate’s sharing with us what we need to think about before having a brand shoot. We talk about how to make the photos we take as authentic as possible, how to feel more relaxed on camera and how to avoid looking just like everyone else’s photos.

We also talk about why having headshots, at the very least is so important and why Cate herself once fell into the trap of not having a photo ready, and had to use a photo of her dressed up as a bunny!

If you’ve been thinking about whether it’s worth it, whether you should, and what it’s all going to take, this is the episode for you.

In this episode we cover:

Why headshots are a must
What brand photos can do for your business
What you need to to to prepare
Why it’s important to show your real self
How to think about the different looks you want to convey
Why sneakers can be a better option than heels for at least part of the shoot
What to do if the idea freaks you out.

Important Links

Connect with Cate

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t

I don’t hunt around for what other people do, but every now and again I’m sent a strategy from a business owner who has paid thousands for what amounts to a four page document, or a thick array of pretty graphs, or a spreadsheet. None of these have been able to translate into the actions a small business owner needs to take to make their marketing work

So for me, a marketing strategy needs that action plan to sit alongside it. You as the small business owner needs to understand how the marketing proposition bit (all the brain stuff) works with the activity

I used to apolgise for the lack of spreadsheets and pretty graphs in the strategy and action plan documents we create for and with our small business clients. I used to feel weird I gave our clients lists, and spent so much time showing how to do the things we recommended.

I also knew that often our plans don’t have “razzmatazz” - and now I’m proud of it. A big idea is easy to think of, and plan. But once it’s done, what about all the basic marketing activity you needed to have to keep that growth consistent?

Now I say what we do is exactly the sort of marketing strategy a small business needs. One that meets your stage of business, your goals, your budget, your capacity and your skill levels. All of which can change and adjust as you grow.

In this episode I’m going to share with you what I consider are the must have elements of a marketing strategy and action plan for a small business

Follow along, take notes and see if you’ve got all of these elements on hand to help you flesh out your marketing and make it work better for you over the next twelve months.

In this episode we cover:

Why a small business strategy is different to one for a large business
What stresses and needs small business owners need to take into account
What limitations your strategy needs to consider
What small business owners often want but are not often required in a strategy
Why we need to ask tricky questions
What I believe all small business marketing strategies need
Closing the circle - what we include that I consider essential practice for small business owners

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live.

I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore any part of content marketing they need, and Sheryl wanted part of her activity to include a challenge.

Sheryl’s a weightloss coach, specialising in helping people thrive on a low carb lifestyle. Her challenge was based around sharing photos of food, trying recipes and winning food as prizes.

My challenge was on how to best use chatGPT - and was a fair bit more intense! (The challenge I’ve just run recently was on Tiktok and also intense. I’m sure it’s a marketing thing!)

Problem was, though I knew how to do it in theory, I had always avoided running one myself. As a coach who leads by example, something had to give.

So in February of this year, Sheryl and I both ran a challenge for our own businesses in the same week. This week happened to be a few days before a catastrophic Cyclone hit large areas of New Zealand.

In this episode, we share what went well, and what didn’t. We talk about our decision to continue on in a time of stress, and what impact the challenge had on our business.

We also share what we’d do differently next time.

If you’ve ever thought about running a challenge, or have and it didn’t go as expected, this is our honest take, or learning and advice for you as you make that call.

In this episode we cover:

Why challenges can work
What was happening the week of the challenge
What we loved about the experience
What we found tricky
The results and impact to our business
What we’d do differently the next time
How we’d compare a challenge to other types of activity.

Important Links

Connect with Sheryl

Come to Rachel's free TIKTOK challenge May 2023

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else

I was that once! I struggled to really own what I do for my clients. This was a mix of under valuing what I do best, taking my particular skills for granted, being too scared to narrow what I did, and having huge mindset issues around my own value.

It was also partly not having quite the right offer sorted that fitted both my skills and what the customer really needed.

Once I dug deep into working out what the customer really needed (and wanted, but wants don’t get the yes like a need), then everything changed.

We talk a lot about customer avatars, and needing to get a clear picture of who we need to sell to. And yes, you need to know who your ideal client is really well. But we also really need to know and understand ourselves and what we sell too

Plus - we’ll talk about imposter syndrome and why we need to hit that on the head.

So this episode is all about you. Why you, how it needs to be you, and what will happen if they don’t choose you. Because all of that will help you work out what you really need to say to your future customers.

In this episode we cover:

Why we need to understand our customer first
What working through this process might do to your business
Why you?
What social proof counts and what doesn’t as much
What people need to hear about your offer
Why you’ve got to get uncomfortable to get the good stuff

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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What’s actually holding you back from seeing your business succeed the way you wanted to?

Have you fallen into the trap of working more, and never seeing growth? Or paying everyone else in your team but not yourself? (I did that once), or just forgotten that it’s ok to make money from a business you own and run?

Natalie Coombe is a pricing expert, specialising in working with women in business, paying themselves what they are worth, and growing profitable small businesses.

For our 100th episode she walks you through how to modify and change your mindset, talks about why it can be so hard to shift our thinking, and why we need to shake off the barriers of generational attitudes about making money.

This is the second time Natalie has been on the MAP IT Marketing podcast, and it was my reward to have her back on episode 100 to share her wisdom with you all. Let’s get working on our money mindset!

(and yes, if you are male you can 100% listen too :) )

In this episode we cover:

Why women in particular can struggle with money mindset
How to create steps to seeing the “bigger dream” picture
What generational blocks we might be carrying around
Why it’s really important to not be scared of budgets
How to create a business you really want to have
Why a successful business doesn’t mean you need to be “always on”
How to grow it your way.
What Natalie Coombe can do to help your small business.

Other podcasts about Pricing to Listen to

Your Budget is not their Budget - with Natalie Coombe

What happens when you start charging what you are worth?

Important Links

Connect with Natalie

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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What are strategic alliances and do you need them for your small business? How do they work, and what makes a good one?

In this episode of MAP IT Marketing we walk though one of the most powerful marketing strategies of all, and it’s one that anyone can use, it’s not based around digital marketing and it can help your business continue to grow effectively.

A strategic alliance can help you extend your network, increase the coverage of your marketing and make getting new customers a breeze. The key is choosing the right partners.

In this episode we walk through why it’s better to work together than be ultra independent, how to find the right mix of businesses to be aligned with, whether it needs to be a two way arrangement, or if one way is just fine and whether money should exchange hands under this arrangement

I’m going to share with you what types of strategic alliances we have, my personal rules for who I align with and the positive impact they’ve had on my business. (Plus how I’ve built them without compromising my own values)

Whether you already have some on the go, or think this could be a very good move indeed, then learn how to make these really work for your business. Let’s get ready to build an alliance!

In this episode we cover:

What a strategic alliance is
Who you could build them with
How to work out the best way to manage them
Whether there should be a financial arrangement
What to do if it all goes wrong
How to maximise the benefits
Why this needs to be considered as part of your marketing strategy

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging.

Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead.

Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.”

Laura Feavearyear, founder and director of Creative Jam has been responsible for the packaging design for brands such as Dose and Co, Lemon Fresh, Dr Feelgood, and Frula Beauty. Her agency specialises in FMCG brands, and packaging design.

What makes Laura’s story so interesting is the rare eye condition she was born with that has left her partially sighted. This has helped her refine designs to make them stand out amongst your competitors.

Laura is so well informed about what it takes to move into Supermarkets, what they are looking for, and the process. In the episode we talk though what you need to be aware of if you are looking to make that move, what to do when deciding on what your packaging should look like, and why it is a good idea to start a regular Supermarket browsing habit.

I was blown away by Laura’s knowledge, and insight in this episode - we could have gone on for hours! If you’ve ever wondered what it takes to be a successful brand, what to think about when it comes to product design, and what the process for getting into supermarkets is, this is the episode for you.

In this episode we cover:

What you need to know about product design in the FMCG space
Why you need to do your competitor research
When it’s the best time to do product photography
The timeframes for getting your product ready for scale
How you would work with a packaging designer
How to work with Laura and Creative Jam

Other podcasts about Linkedin to Listen to

How Primrose and Co moved from markets to selling in stores

Pepper and Me - with Cherie Metcalfe\

Important Links

Connect with Laura

Check out Laura’s Work on Instagram

Come to Rachel’s Free content strategy workshops

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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The first time I got a Virtual Assistant it bombed. It wasn’t the VA’s fault. It was 100% mine.

I knew I needed one, but actually my head and systems were too much in disarray to make it work. I felt their expectations pulling on me, and when I did brief them, I wasn’t able to get the levels of work I wanted from them.

The bad news was it wasn’t their fault. The good news is, I fixed it.

We now have a completely remote team that includes a couple of Virtual Assistants and team members who also need structured guidelines and work. For us to grow as a business we needed to learn how to work best with a team that wasn’t always in the same office.

One of the first things we recommend small business owners do is prepare to get one to two Virtual assistants. For us, we've got our NZ based kiwi marketing admins, and two VAs as well. Together this incredible group of people make it possible for us to get our work done, serve our clients and help with some of the more “admin-y” marketing tasks.

In today’s episode, we walk through what I recommend to do before you get a VA, what to look for, and how to ensure the working relationship stays positive and effective.

We’ll also cover what I’ve learned from working with both offshore and NZ based Virtual Assistants, and why we use both. I’m also going to share how we keep on top of all the tasks and how using VAs, and our inhouse admin (remotely based) has helped me become more organised and on top of things as a small business owner

In this episode we cover:

Why it’s a good idea to start using a VA
Why we use both Domestic and off shore VAs and admin support
What to look out for in a VA. (And should you have more than one?
What we recommend to people who want to get started
What mistakes I made the first time through.
What we do now that reduces meeting time and confusion
What the effect of using VAs has been on my own levels of organisation

Important Links

Come to Rachel’s Free content strategy workshops

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.

It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall.

Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach, strategist and advisor for small business owners who are makers. She’s got an initiate sense of what will or won’t work in the marketplace, knows what you might need to give up to get your products in stores and what you can gain in replacement.

If you’ve ever wondered what you need to know about going big, and scaling up your business as a maker, then this episode is for you.

Anneliese cares for her clients with a passion, wanting them to grow and succeed. Her advice is hard won, hard learned and intensely practical. Her advice is well worth a listen. She offers consulting on creative development, product development and manufacturing and is also open for submission for product distribution.

In this episode we cover:

The TIKTITIBU story and how they are different from most distributors
What you need to be ready for when looking at business growth as a maker
How to look at your products in a new and more marketable way
The common barriers to growth as a maker
The benefits from productising your creations

Other podcasts about product based businesses to listen to

How Primrose and Co moved from markets to selling in stores

Pepper and Me - with Cherie Metcalfe

Important Links

Connect with Annaliese

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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While this podcast is offically all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business

The tightest timesqueeze is most definitely in the first five years of your child’s life - and it cna make fitting all your business tasks in tricky, including your marketing.

Over ninety percent of my clients are mums, and many of them have children yet to start high school. So I wanted to share with you some of what I’ve learned in the 22 years of being a business owner and parent.

Before I was a marketer I worked in ECE and with parents of children under five, and was also a single parent for eight years from a starting point of three children aged 5, 3 and 8 months old. Through that time I was self employed and then ran businesses.

My children have only really ever known me as a small business owner. It’s both been awesome and really tough. For them and for me

I developed a bunch of “hacks” and coping strategies that made it easier to get the ‘best of both worlds” although I struggled to get the time for me and my own needs balanced into the mix.

In this episode I share a little of my story of what parenting is like now, what we’re headed into and what it was like raising three girls solo while running my business. I share some of the things I did to make it simpler and help us stay close as a team.

In this episode we cover:

What parenting looks like now with one at home, in her last year at school
What it used to be like as a single mum of three, running a business
What the benefits of me running a business have been for our family
The moment I learned you need to ask for help
What you can do to get the “juggle” right
The one thing you need to do for you every day
How to make the juggle easier for you.

Important Links

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year.

Linkedin has long been one of my favourite platforms, but one thing I do badly is sell on it. This is partly due to the fact I’ve had so many people over sell to me on messages and it’s made me feel pretty anti about buying signals when they do come in.

So asking Kate, social selling specialist and Linkedin expert, to help change my mind was a big step! And what I loved was her MONEY method (as in SHOW ME THE MONEY!) to help me, you and everyone else on Linkedin sell not only fitted well into my own values and beliefs around business and sales, but made it something we can all do.

Her ideas and processes are wise but also super simple.

Kate started off her career in “old school sales” and most of her work is with larger businesses and corporates, teaching teams how to use social selling to work best in a world where buyers have changed the way they buy.

Her advice fits both the large sales teams she now trains, along with us as small business owners, because like us, Kate uses the same tools to help grow her own network and gain her ideal clients.

Linkedin is a wonderful place to grow your business and you’ll be that much wiser with this episode of MAP IT Marketing.

In this episode we cover:

Why old school selling doesn’t work on Linkedin
What you need to know about social selling and why it works
How to use Kate’s “MONEY” method - a five step linkeidn strategy
Why you need to think about what you post
What types of messages you can send other than a text based message
The key message to send after someone connects with you

Other podcasts about Linkedin to Listen to

How to create an optimised Linkedin Profile

Using Linkedin Company Pages

The Importance of Trust in Marketing

Important Links

Listen to Kate's Private Podcast all about Linkedin

Connect with Kate on Linkedin

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different types of problem solving techniques, that you can use in any area of your life or business, to help unscramble the problem, work out “what’s really going on here” and find some options to move you from freeze or flee, and into taking action

Problem solving can help you shift your thinking, make you feel more confident in decision making, help you work out what help you need, and recognise both the current state and the gaps.

Before I was a marketer, before I was a content creator, before I was an ECE facilitator, and author… all of those things I was a primary teacher. We’re covering the ten tools I learnt when I was training to be a teacher, many of which I have used through every career as needed to help me get myself out of a stuck loop of thinking.

I can get anxious. I can get paralysed, and sometimes I want to quit before pushing through. I think most of us are like that.

I’ve learned to use these techniques to break out of it - even if I sometimes eye roll when someone suggests the one I really need, that I’m studiously avoiding.

Have a listen, try one or two out on a sticky situation of your own and make notes for the next time it’s just you, the problem and a big block between you and the solution.

In this episode we cover:

Why we get stuck
How we can use problem solving to proactively pull ourselves out
What my favourite problem solving techniques are
The ten best problem solving techniques you can use
Real life examples of how these problem solving techniques can work in marketing, and in small business

Important Links

Rachel’s SUBSTACK

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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If you want to convert more people on your website, and you’ve looked over your SEO content, made it a user-friendly website to use, and have call to actions everywhere, there’s still a place you need to look at.

Your ABOUT US page. The content on this page can make someone trust you more, engage with you more and make them want to buy from you. It can also do the opposite of all of those things.

When I see a website that’s obviously not a huge corporation, the About Us page is one of the first pages I visit. And I’m not alone! We can see our visitors also feel the same way about our website.

Even if you are shy, and still wish the internet never made photos and info of us necessary, a good About Us page is one of the fastest, and simplest methods of trust building there is.

In this episode we’re going to cover some of the common mistakes people make when writing an about us page, what you should include, what not to include, whether you have to have photos of yourself, and of your team, and how an About Us page for a solopreneur can look different to one for a business with a team (we’ll cover both)

We’ll also talk about boundaries.

There’s not many quick wins when it comes to marketing (no matter what people say, but getting that About Us page working would be right up there in that category. So tune in, take notes and write yourself a sizzling About Us that’s going to get more of those leads and sales coming in hot.

In this episode we cover:

Why the About Us Page is so powerful
What you need to include
How a solopreneur’s about us is different from a teams’
What not to include in an About Us
What to do if you are camera shy
What sort of call to actions you can have on an About Us page.

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

See omnystudio.com/listener for privacy information.

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Last year I booked Claire Terry from the incredible and iconic Wellington retail business Madame Fancy Pants to come on the show about brand voice, social media and marketing

On the morning of the podcast recording, and the day after NZ Prime Minister Jacinda Ardern’s shock resignation, Claire and I chatted on the phone. She had news, and wondered if perhaps I’d still want her to come on the show.

Claire had watched Jacinda Ardern’s speech and had wondered about the timing. She had completed a press release that was due to go out just after our podcast recording, which echoed much of what Jacinda Arden had said. There was nothing left in the tank. And that had to change.

Madame Fancy Pants is a firm favourite for thousands of Kiwis, both the instore and the online versions. And Claire announced on the 20th of January that she had made the very difficult decision to close her flagship store, in Cuba Street after having a shop in Wellington since 2006.

While she’s still running a store in Greytown and her online store, this was a huge decision and change for Claire, and her team

Claire was open to share with me,and you, her journey to this decision point, why it was a positive choice rather than a forced decision (and how important that is for us as small business owners) and what she’s hoping to discover and jump into once the store closes in February.

I’ve talked to a lot of small business owners who’ve come into 2023 tired. Some feel they need to make a change, to shut off a part of their business or step away completely.

A business will evolve and change over its lifetime. If you’re in a “waiting place”, finding business hard, or want to check in with what the warning signs are, this podcast is very much for you

And I want to say THANK YOU to Claire for her generosity in sharing this story. I hope you also love her honestly as much as I did.

In this episode we cover:

How Madame Fancy Pants started
What impact the pandemic had on the business
Why Claire sees this as a conscious, positive move
What Claire regrets from the last few years
What she’s looking forward to most about having reduced stress
What her advice would be for small business owners in this place and stage

Important Links

MADAME FANCY PANTS

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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What happens when you can’t use Facebook ads to grow your business? For an increasing number of businesses this has been the reality with random bans, or hacked accounts. It's a huge amount of stress and time to get it resolved.

So what if you never planned to use them anyway? Or what if you have a business that is not allowed to use them - because they are not allowed in Facebook’s TOS?

The Cannabis Clinic provides medicinal, prescription only pain and anxiety relief to thousands of Kiwis. But their product is not allowed to be advertised on Facebook.

Instead of sitting there and getting frustrated., founder and owner Dr Waseem Alzaher decided to grasp another alternative - marketing automation - to build community, to build connection and help attract patients needing his help.

We’re lucky enough to work with Wazeem, and help him every month with marketing automation using ActiveCampaign (we’re AC partners)

In this episode we walk through why he uses it, what he uses it for and how he’s planning to go deeper into its use in 2023.

So many people just scrape the surface of what’s possible with marketing automation. In this episode you’ll hear how you might be able to use it for your business.

Dr Waseem is sometimes called the cannabis doctor. But in reality, making other people's lives better is his goal, both as an entrepreneur and a doctor. He started the Cannabis Clinic back in 2018 and has never looked back. He loves to challenge existing beliefs and solve problems. His clinic is leading the medicinal cannabis industry in NZ.

Running the Cannabis clinic also gives Waseem the ability to work remotely down in Palmerston North where he lives and be with his family.

In this episode we cover:

How the Cannabis Clinic Started
Barriers The Cannabis Clinic faced in growing
What they actually do.
Why Waseem started using marketing automation
Why he works with agency help
What he’s hoping to use marketing automation for in the future

Important Links

The Cannibis Clinic

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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I’ve spent the last few days creating content with chatGPT. Some of it is painfully awful. Some of it is very mundane. Occasionally I’ve created something that sparks interest.

The idea that AI can help us as small business owners in our marketing is HUGE. We spend so much time and energy on creating content and it’s exhausting, even if you enjoy it! If you have poor writing skills, or that creative bone in your body is a tiny jellied piece of nothing, then it’s a hard slog to get content down on a page, in a social media post, or an email.

The sheer time it takes to create content is a big investment. So it’s so easy to see why using a tool that is (presently) free, that can create content is seconds can be super tempting.

There are huge benefits to using AI for content creation. The time factor. The ability for something other than you to come up with ideas. The chance to tap into a machine that is learning with each new addition and piece of feedback.

I’ve found some ways to really embrace using AI in our business, and I’m sharing those more and more with my clients.

But there are things to worry about too. Google has said it can tell if the content is AI. I think I can often too. It’s not (yet) able to replace the power of our our minds to tell a story in a way that only we can. it’s limited in the ability to create powerful and personal metaphors or create your own style.

And there’s a concern that this already very very busy internet of words and noise will just become awash with more generic rubbish.

Of course, the best way to shine is to be "not rubbish".

In this podcast I’m going to share with you what chatGPT is, how I’ve tried to use it, and what I recommend and what to not do it with in your content marketing.

Embrace technology, give it a go and learn as you do (a little like chatGPT is!)

In this episode we cover:

What chatGPT is
Why we should embrace AI
What AI is still not getting right
What you can use AI for in content marketing
How to maxmise its use
How to use it more creatively and effectively
Some of the concerns of copying and pasting AI material to use on your website

Important Links

Join my FREE ChatGPT Content Marketing Challenge

Try out Focusmate (the co working tool)

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business

Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and organizations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing

In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business.

Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver

Print is not dead. It’s just got more powerful with the blend of print and digital together!

In this episode we cover:

What Letterbox and Out of Home marketing is
Whether either is a good fit for small businesses
What you need to create an effective letterbox campaign
How you can measure the effectiveness of a letterbox drop
Why you need digital marketing as well
Why tangible marketing works

Important Links

Reach Website

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a group, each one of them has different needs - just like you do too.

So I’m going to help you work out your next steps for 2023, and help you figure out your marketing activity plan. Not what you’ll be doing, but how to work out how much, where and what you might need to learn to really get the results you want in 2023.

My biggest weakness as a coach is also my biggest strength. I don’t believer there is ONE BIG WAY of doing anything when it comes to marketing. As soon as another marketers says it’s their way or else, I’m out of there. Because even though I’m going to tell you that video is just getting more and more important, if you truly think it’s a hard no, you can get out of it.

Same goes with the platforms you choose, the amount of content you create, and what time and effort you commit to it. I’m not there in your office or home, living the life you have. We all have different budgets of time, money and energy.

So relax as you listen to this, make notes and then refine your own plan - as we look at what you need to decide to make it perfect for you and your business in 2023.

In this episode we cover:

Defining your goals
Working out your stretch space
Following the algorithm
Digging deep into video
Trends that aren’t going away
Sticking true to your values
Finding your rhythm of content creation

Important Links

Try out Focusmate (the co working tool)

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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My biggest weakness as a coach is also my biggest strength. I don’t believer there is ONE BIG WAY of doing anything when it comes to marketing. As soon as another marketers says it’s their way or else, I’m out of there. Because even though I’m going to tell you that video is just getting more and more important,if you truly think it’s a hard no, you can get out of it.

So relax as you listen to this, make notes and then refine your own plan - as we look at what you need to decide to make it perfect for you and your business in 2023.

In this episode we cover:

Defining your goals
Working out your stretch space
Following the algorithm
Digging deep into video
Trends that aren’t going away
Sticking true to your values
Finding your rhythm of content creation

Important Links

Try out Focusmate (the co working tool)

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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What can you do to improve your service based business next year? How can you make your offer more appealing to your ideal clients? And how can you work better, and improve your income so it’s win win all around? With the recession hanging about making things weird, us all recovering from the weirdest few years in most of living history, and the desire to have more flexibility in our lives for all the things we want to do, making our business work better is KEY.

We take time out every year to refine our offer. Yes we make little changes through the year, and test ideas, but we make the biggest changes over the December to January time. This is for a few reasons. The first is that it’s a natural cut off to introduce new price points or new offers. We also have been historically quieter over this period although that’s not been the case for a few years now. And it’s good to have a certain time of the year where we can reflect, and measure - and for us the end of the year feels like a good place to do it!

The upshot of our refining last year was me introducing a coaching programme in April. It was initially a thirteen week programme, but is now a 12 month one, due to the requests of the initial people I worked with. Our first monthly intake for that starts in February, and we’ve also got registrations lined up ready to start in March or February already. I’m happy with how that’s moving and there are little changes but not huge ones.

However one of our core offers ; our marketing strategy and action plan needed an overhaul. We’re making significant changes to how we’re delivering it, in response to both client feedback, the changing economic situation and my own personal best ways of working.

In this episode I’m going to go through all the different things you can consider when you are looking at how you can improve your offer, and talk though which ones fitted us this year, and which ones didn’t

If you want a more recession-proved offer, if you know you aren’t in your zone of genius most of the time, if you want to make more money in less time, or you want to deliver a better result for your customers this episode is for you.

In this episode we cover:

Pricing and changes
Scaling - scaling up or down
Choosing offers that are one to one or one to many
Recession proofing
Easy ways to add value
Online vs in person

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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I don’t think I’ll ever be tired of hearing busines growth stories about how something began in with a few boxes of stock in a bedroom and now runs out of a huge warehouse. Which is perfect because this is the story of Game Kings

Co owner and founder Elliot Jessup started a business selling Cards Against Humanity sets because he wanted to buy them himself. But the road from that to becoming on of the biggest independent game retailers in New Zealand wasn’t without it’s complications, barriers and life lessons.

In this podcast Elliot shares his story, including how they had to rename the Facebook community they’d built from scratch for legal reasons, how the couriers used to feel about their original offices, how covid impacted their business, and how he almost gave it all away to while growing another business.

He also shares how he’s juggled Game King’s growth alongside his other passion; getting to travel the world with incredible artists, as their touring lighting designer. Not bad for a 27 year old who tried a fair range of jobs before realising he’s best “self employed”!

Game King no longer just sells board games, but is now designing their own, and has found the community they built to be incredible supportive of this. They’re also finding new ways to market their products, including investing in both organic and paid marketing on Tiktok.

If you want to be inspired, and also hear some of the trials and difficulties Game Kings has experienced, and how they’ve overcome them, this is an unmissable episode.

In this episode we cover:

How Game Kings started
What Elliot’s learned about building community
How the business moved from side gig to main gig
Why failure has helped Game king experience greater success
What’s up next for Game Kings

Important Links

Game Kings website

Game Kings on Tiktok

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do anything for over thirty years. Secondly, it was the first time I felt completely relaxed about spending that time focused on just recuperating, without feeling I needed to swing back into work or back into responsibilities.

But it did come at a cost. Even though I’d covered the basics, it did take me out of action leading up and after the surgery, and it did see us drop in revenue for a short period post surgery. This was due to what I already knew would happen - a delayed reaction to less marketing going on.

Thankfully it all caught up on itself, and the impact was no where near as big as I had feared. Along with this, I also was experiencing a new realization that the business, as much as I love it, and how important it was to me was not nearly as important to me as… ME

Since I made the call to have surgery an bunch of things have changed, and there’s balance in my life. What does that look like as a small business owner, and how has it changed the way I market my business? We cover it all in this week’s episode of MAP IT Marketing.

In this episode we cover:

Why our business suffered from my absence earlier this year
Why I don’t feel guilt about it
What I’ve learned from putting my needs before my business
What had to happen to make it possible
How long it took to “fix” the impact
Why I’m askin you to make a similar step

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Marketers used to ignore anyone over forty. And many big agencies still do. And for this Generation Xer who already has a slight chip on her shoulder about being the generation no body talks about… that feels like a big deal now I’m over forty!

There’s a bunch of outdated notions around people over forty. There’s even more about women over forty

It’s something that our guest today, Sandy Lowres is hitting straight on with her business and movement Women Beyond Forty.

Sandy is a passionate proaging advocate, and started the platform the magazine and the podcast all helping raise the profile of women in their forties (and beyond) who are here to share their wisdom, grow great businesses and do a pile of super cool stuff.

If you’re a woman over forty, or if you have a target market directed at women over forty, then this episode will help you see your target market with fresh eyes, and perhaps help you see yourself with the same too!

In this episode we cover:

Why Sandy chose to focus on a Forty plus market
Why the 40+ market was traditionally ignored
What makes this generation of 40+ women so “out there”
What brands need to know about this age group
What 40+ business owners should embrace about themselves
Why some 40+ women struggle with small business ownership
What’s up next for Sandy and her mission

Important Links

The Women Beyond Forty website

Women Beyond Forty on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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It never ceases to amaze me how much we often assume that someone else must have a much better handle on things we struggle with, simply because they are more “out there” or doing things that we aren’t.

Self doubt, as far as I can see, happens to pretty much every small business owner. If it doesn’t much now, it might be because they’ve adapted and introduced a pile of effective tools to help keep it in check - but it’s a rare person who hasn’t had an attack or two along the way

When I say I’ve had massive issues with self doubt, some people are often super surprised. I’ve had panic attacks that are so bad I can’t breathe, huge issues with anxiety, and have a regular monthly melt down I know know is almost completely hormonal. Because self doubt isn’t just about what’s happening. It’s about how our mind and body perceives what is happening! And sometimes those two things are very very different

The biggest panic attack I ever had was an hour before our business won a huge award. I’ve had them before speaking to a crowd, that led to thousands of dollars in new business.

Our self doubt is a warning bell to reset, to refresh and recentre.

Today I walk you through eleven things you can do to start treating your self doubt proactively.

This was also originally a live - presented as a webinar - so if there’s a little distraction here and there that’s why!

In this episode we cover:

Who gets self doubt
What it can stem from
How to reduce it from happening
What you can do to manage it
Why it’s so important to be proactive

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Perzen Patel is on a mission. Sure she’s the co-founder of a curry paste company, and loves nothing more than hearing that “ding” on the Shopify website (seriously… who doesn’t! That little ding is dopamine in a sound!), but what she really wants to do is shift Kiwi’s perceptions about Indian food.

The idea many of us have of Indian food is an easy takeaway curry, with food that wouldn’t be most Indian’s normal everyday food. Those curries are rich, and often served with Naan bread. And more often or not, there’s a mild butter chicken somewhere in the stack of curries.

Perzen wants our understanding of Indian cooking to move past takeaway foods, and make it about the rich flavours, aromas and tastes that she experiences every day as an Indian living in New Zealand. Much of her marketing is based around the education of what sort of food she eats, and how she makes it possible to cook it all while running Dolly Mumma, working full time in another position and raising a young family.

In pursuit of helping Kiwis become informed, Perzen’s now a food writer for The Spinoff, sharing the stories of her own learnings around food, and how she had to learn to cook after she got married, trying to impress her mother-in-law in India

I’m lucky enough to work with Perzen as part of my content coaching programme, and I am often floored at the amount of hard work, dedication and focus she puts into her passions. If anyone can turn New Zealand into a country where Butter Chicken and Naan takes a back seat to homemade curry with a Roti, it’s Perzen

Enjoy this episode learning about how Perzen’s marketing her small business and what she has planned for it.

In this episode we cover:

Why Perzen started Dolly Mumma
What Perzen had to learn about Indian food
Why she’s on a mission to educate as she sells her products
How she’s using her writing to grow her business
How she juggles everything including marketing
What’s next for Dolly Mumma.

Important Links

Check out her curry pastes here

Read Perzen’s columns on the Spinoff

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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In the quest to assure people I was never going to “make them dance and point” on Tiktok and Instagram as a marketing coach I did something terrible.

I made it sound like there was something wrong with doing exactly that. And of course there isn’t! In fact some of my biggest reels have involved me dancing and pointing at words that appear on a screen.

What I should of said, and what I say now is that you never HAVE to to that. But if it’s your style, then let me show you how to do it in a way that brings you your ideal customers.

The truth is that there is no one way to attract your ideal clients, and you need to know what style you best fit. As a content marketing coach, my job is to help you find your style, and then grow into it.

You might never point and dance in a video, use a meme, or share a witty quote. Alternatively you may never talk straight to camera, may a how to video or talk politics on the internet.

As business owners we don’t need to consider ourselves a full time content creator, but we do need to work out the type of content creator style that best fits us, and best fits our business.

And we need to stop judging other people with a different style, or telling people there is only one way to get it done. In my content marketing programme we have every type of content creator working on building their small business, and I refuse to make them fit into a technique that doens’t fit them best.

In this episode I’m going to walk through how to show up authentically in your way, cover the five main types of content creator types you can be as a small business owner, and what sort of content you would be more likely to make.

Here’s to liberating ourselves from the shoulds of content creation and find out where you best sit instead

In this episode we cover:

Why we should stop judging and start choosing
Why our face matters and your out if you refuse to show it
What’s right for me might not be right for you
What happens when we don’t work out our creator style
The different types of content we can create
The five main types of content creators
How to get inspiration for your content

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free Face of your Business checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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How do you make decisions in your business? Do you tap into your intuition, listening for how you believe you should move, and being guided by that to make the big decisions in your business, and the rest of your life?

Bex Lipp co-founded Wildling Books from a strong intuitive push. She and her business partner Craig both (and their respective partners) all had specific skills that, combined together, made the perfect mix for an independent publishing company.

Designed to publish books conceived, written, illustrated and designed internally, Wildling Books first book Aroha’s Way became a huge hit for parents and teachers wanting to help children understand how to better manage anxiety.

Since then the team have created a range of other books, including a series that covers more of the tools that our children need to develop resilience, and mental well being. They sell their books both directly, and also through major retailers across New Zealand and Australia

Bex’s intuition has lead to a new book, called Intuition, targeted this time to adults.

Today we talk to Bex about why intuition is such an integral part of how she lives her life, and runs her business, why she’s now ok to tell people she’s “woo woo” and what she’s hoping for next for Wilding Books.

In this episode we cover:

How Wildling Books started
Why the publishing company’s team works so well together
How Bex has drawn o n her past experiences
How Bex has dug deeper into her intuition to run her business
Why she’s launched a new Imprint for their next book
Bex’s advice for people needing to tap into their intuition more.

Important Links

Order the new book INTUITION here

Find out more about Wildling books

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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How to find your ideal niche as a service provider

We are a dime-a-dozen us service providers. Sometimes it can feel like every person and their dog is a coach, consultant, or trainer. So how do we stick out enough to help the right people find us?

This is an essential question to solve. And I haven’t always got it right myself! It’s harder to narrow down who you are talking to and what you’ll help them with because it’s scary. What if you get it wrong? What happens if someone who is not your ideal customer chooses you? Do you need to reset your niche when that happens?

In this episode we walk through why it’s important to explore your own background, and what makes you "you" to help define your niche. We’ll then take a look at the three main types of service providers we can be, so you can work out which one you are.

And then we’ll look at the four main areas you need to consider when finding out your point of difference, and then how to use that information to refine your message

If you’re working this out for the first time, or like me, doing your annual check-in to make sure you are focussing on the best niche for you right now, this is a podcast episode you can’t afford to miss.

(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )

In this episode we cover:

Why we need to define our niche
What we need to be aware of before we begin
The three key types of service providers
Why we don’t want to only ever talk to our ideal client
The four main areas we need to explore to develop our niche
The four checks we need to remind our message
The three parts of a niche statement
What to use our now defined niche for (and what NOT to use it for)

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free DIY Marketing Audit checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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There’s many things I love about our topic today, and today’s guest. Bayley Hughes started Brain Play because she could see that there was a gap between what teachers felt confident teaching, when it came to STEM related topics such as robotics, and programming for young learners, and what children wanted to learn.

So she started to run afterschool programmes in several schools, with tutors who were university students, and closer in age to the children coming, to make them more relatable. Brain Play has now grown to a web of schools across Auckland and now offers holiday programmes, in school programmes and support to staff wanting someone to help simplify the STEM skills our children need exposure to ready themselves for a world different to the one I grew up in

Now in her late twenties, Bayley is starting to reshape and explore how her business might evolve as she’s grown and evolved.

It’s a real reminder that our business offerings, goals and message doesn’t need to stay stagnant, and that our business is can evolve as we do, fitting in with our life as it changes, rather than us trying to squeeze a business that no longer quite fits us, into a life we’ve in.

This podcast is about the business Bayley grew, and the marketing she did to get it there, with a hat tip to the business Bayley might want to grow in the future, and how to work that all out.

In this episode we cover:

How Brain Play started
Why it’s an important business in NZ
How Bayley finds new customers
What Bayley’s learned through marketing through schools
The advantages and disadvantages of having a young team
What’s shaping Brain Play’s future right now

Important Links

Find out more about Brainplay

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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Is the fear of meanies, trolls and haters holding you back on using social media for your business? Or even worse - preventing you from showing up with confidence for your business?

I want to help you turn that fear on its head.

I used to be crippled with fear. I was bullied as a teen so was super sensitive to negative comments, and then mixed with my ADHD rejection dysmorphia, a fear of being wrong, and a strong dislike of conflict and it would mess me up bad

There’s something about keyboard warriors who don’t even know us and how we allow them to ruin our day, week and worse, ALL OF OUR CONFIDENCE.

In this session we'll talk about what a hate comment is, how to spot actual trolls and meanies and what to do when you get one.

Those haters might be doing YOU a favour ! It's all a matter of how we see it. I'm going to help you reframe your thinking, and give you a strategy that will work on any platform

I'll walk you through a process you can use to overcome anxiety around negative comments, and then show you how to really maximise the comments (once we've determined they are hate comments) to build engagement, and community and help you find your ideal customers.

(This was originally a Linkedin Live - and so there may be references to comments made by some of the people watching during this episode. )

In this episode we cover:

How I used to react to trolls, meanies and haters
Why it’s so common for small business owners to struggle with this
What is a hate comment (and what is not one)
How the algorithm protects us
Why hate comments can strengthen your community
The two options we can take when we get a troll or a meanie commenting
The four step RESET process you can use to transform your marketing

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free DIY Marketing Audit checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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There’s something about a beautiful coat. Finding the perfect coat for you can transform your outfit into something stunning.

In 2019 Claire launched Velma and Beverley, a bespoke coat and jacket company becoming known for its’ bold use of colourful wool and the option to select a cotton lining that bests fits your own personal style.

The ability to showcase New Zealand wool, and then create a garment that is bought from people all over the world is a huge delight to Claire who grew up in the King Country and still holds a huge passion for farming. So much so she also serves on the board of Rural Women NZ, and co-hosts a podcast called Black Heels and Tractor Wheels, highlighting some of the incredible rural women in New Zealand.

Today we talk to Claire about what she’s learned about starting up her own clothing line, how she’s worked out what to outsource and what to keep control of, how she’s marketed her business, and what she is planning for it as it grows.

In this episode we cover:

Where the name Velma and Beverley came from
How Claire keeps it a NZ made, sustainable product
Why there’s no plans to move out of made to measure clothing
How Claire’s busines ties into the rest of her working life
What Claire’s learned from creating a label
How her business is part of many other rural businesses running in NZ

Important Links

Find Velma and Beverlet coats here

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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I love the power of freely available content that helps your potential customer find real gems of information from you. This is called ungated content as all they need to do is check out your social media, read a blog, watch a youtube video or a live and they can get all the goodness you choose to share. This podcast is an example of ungated contact.

There are some who believe that this is the only way now to distribute our content, and then use that to build what I call in my book a sticky content web.

I’m a huge fan of freemium content - content that is of a high quality, and is free to access and use.

But I also love gated content. Gated content is content the potential customer pays for with their email address. There’s a transaction that happens where you give me your email, and I then send you something.

This strategy can either draw people in closer, or push them away - and we want it to bring them closer.

In this episode we talk about the value of both gated and ungated content, how to make them work together and why I tell nearly every business to have some form of gated content in their marketing

In this episode we cover:

What is gated and ungated content?
What you need to make open to everyone
Why some content should be “paid for”
How to know which one is which
Why some people hate gated content
What you should never do with gated content

Important Links

Buy your copy of Be a Spider, Build a Web

Download OUR free DIY Marketing Audit checklist

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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The first time I tried Vince it was in a white paper bag, passed to me by its creator Debbie Stowe at one of my live training events. I took it home and over the next few days used it in my family cooking. Nobody noticed until I fessed up that I’d been “watering down” our meat with a dehydrated vegetable mince look alike.

That of course was exactly how Debbie and her husband Nigel had imagined their vegan product would be most used. Not as a product just for vegans, but as a way to easily introduce more vegetables into family dinners, fitted into our Kiwi dinners, and perhaps dinner plates all over the world.

Considering world domination when you’re a bootstrapped food business operating out of a tiny kitchen is no mean feat, and Debbie and Nigel have had to constantly push past the fear barrier, while ensuring they’re growing at the right pace for themselves, the business and their stockists

Vince is now stocked in supermarkets as well as being sold directly. In today’s MAP IT Marketing episode, Rachel Klaver talks to Debbie about how the business came to be, the help they’ve had along the way, the impact they want to make and what’s next on the growth plan list.

In this episode we cover:

How Vince started
Why this vegan product isn’t marketed specifically to vegans
Some of the challenges in growing the business
How Debbie and Nigel work together
What needs to happen to take Vince beyond New Zealand
What they’ve learned working with supermarkets

Important Links

Find Vince here (including stockists)

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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One of the biggest mistakes small business owners make (including marketers) is to assume that something it’s not a good idea simply because we don’t like it.

Email is a great example. Everyone has an idea of what frequency of email is ok, but it’s generally far less than what is actually ok!

However there are some marketing tactics that go on that are not good for you, your brand or your business. Some of them are even against the terms of service of the platforms we’re using.

This podcast was created after I was cold messaged on my personal facebook profile by a small business owner pitching her system. When I asked her where she got my details from she initially lied and said it was from a Facebook Group which didn’t exist (and if it did, it would have been likely her behaviour was not allowed anyway!) She finally admitted it was from software she was using to find potential leads - using the friend lists of other people she’d connected with.

After blocking her (she would not stop), I went to my MAP IT Facebook group to ask them what marketing tactics they hated, or believed needed to stop.

So here’s our list - and my suggested alternative methods to use instead.

If you’ve ever been tempted by that offer that’s too good to be true, told to send cold emails and direct messages, or wondered how to show your best side… OR would like to join me in my need to vent about dubious marketing practices, then THIS episode is most definitely for you.

In this episode we cover:

Whether there are some marketing tactics you shouldn’t do
Why people do them anyway?
What marketing activity gets a bad rap and shouldn’t
What’s ok but I personally don’t recommend (and why)
What better alternatives are to dodgy marketing practices
What to do if you’re on the receiving end?

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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When Thunderpants started almost 27 years ago, selling comfortable underwear first in Nelson, then nationally and later internationally, it was like most other clothing companies. There was a woman’s range, and then later a men’s range.

Sisters Sophie and Josie have seen many changes in what people have bought, and who’s buying. While hipster briefs were the most popular for years, ultra high waisted pairs now vastly outsell them. Their fabrics are designed and printed here in New Zealand, and feel distinctly Kiwi ( Although they are also sold in the UK and the USA to others loving the designs.

A lot can change in twenty-seven years, including how we as a society see gender, and bodies. After Sophie and Josie both experienced connecting with people close to them who were either non-binary, or trans, and started to understand for “mens” and “womens” ranges could create barriers to a whole group of their customers they made a huge yet simple change. Depending on your anatomy, you can now either order a design in a “flat fronted” or “pouch front” style.

While there has been a small amount of negative feedback, the response from their customer base has been largely positive.

Their marketing campaigns have always shown their products on a diverse range of body sizes, and now the sisters plan to take this further to help give more non-binary and trans representation, along with age and body diversity.

The idea that we as small businesses can make a positive change for communities that often feel sidelined is a powerful one. Sophie and Josie didn’t do it as a marketing gimmick, but as a strong desire to make their products more accessible.

In this podcast we talk to both Sophie and Josie about how Thunderpants started, how they work together as sisters, and how they use their values to make significant business decisions including exporting, design, marketing and more

Even if you don’t “see the point” of degendering on a website, this episode will help you hear the processes this duo went through, and why they don’t regret it for a moment

In this episode we cover:

How Thunderpants started
Why values have shaped how the business has grown
What it’s like working together in the business
The alternative market growth to exporting
Why they degendered their website
What has the impact for their business been?

Important Links

Find THUNDERPANTS here

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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Creating a course is very very different from selling a course. Whether it’s a DIY, blended learning, or group coaching course, there’s this idea that if you make it, they will come.

That is simply not true.

Every now and again someone will create a course that happens to catch an early wave of change and it’s an overnight success. But even if you’ve got a sizable list, an engaged audience and people like you, selling spots on a course is often far more difficult than the ‘course gurus” will let on.

I learned this the hard way with the first course we ever released. I spend weeks on creating it. I did not spend the same amount of effort in marketing it! That course has now had a little under a thousand people take it, and it’s since morphed into a blended learning course with some one-to-one coaching

I learned my lessons well by the time I launched my very first group coaching course earlier this year. The Content Masterweb is currently through it’s second intake, and we're changing the business model to have rolling enrollments in 2023.

From my own experience and the experiences of my clients, I know sign-ups are often harder than we expect. So I asked Linda Reed -Enever to come talk through the common mistakes and misbeliefs course creators experience, and how to counteract them

Linda Reed-Enever is a marketing, public relations and branding ideas strategist with a passion for educating others. She’s a Thinkific approved expert,and works with businesses and individuals to find their point of difference, perfect their image and build their profile in the public domain.

Linda has helped countless others carve out a niche through innovative marketing strategies, public relations, course creation, social media, marketing automation, and branding. She draws on both her educational background and over 20 years’ experience in marketing and public relations to help businesses and individuals via one-on-one mentoring, courses, webinars, training and useful tools.

If your course is creating virtual dust on a website somewhere, this is the episode you need to tune into

In this episode we cover:

Why the six-figure launches are a false goal
What your sales page could be missing
How often you should talk about your course
What sort of course model is best for you
What you need to think about if you have intake times

Important Links

Check out Linda Reed-Enever here

Register for the SUMMIT here

Get her TOOLKIT

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage.

One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business structure.

The last thing that I’d ever want to do is to help you increase sales without first checking we’re selling products that are profitable, for example.

The five levers of profit, spend, traffic, repeat business and referral business also can help us determine the overall health of your business.

If you’ve got it all sorted with one right now, you just work on the next one. If you know you’ve got an issue in one area in particular, moving the lever will impact all the other areas as you change.

If you’re got business growth and more profit on your mind, this is the episode for you

In this episode we cover:

Why you need all five levers
How to increase profit in your business
Why understanding average customer spend is so important
How to best understand traffic
Why you might need more traffic
How to invest in getting more repeat business
Why repeat and referral business matters so much
How to use third party referral selling

Important Links

Get the Marketing Health Checklist

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Out of the many undesirable traits I have, my ability to underestimate the sheer volume of any one task has to be my least favourite. Match with my confidence that “it’s all going to turn out great” and I get myself into a few too many pickles for my liking.

I have gotten better. But this year I discovered that my decision to self publish my book Be a Spider, Build a Web was a far bigger task than I had expected. Not only did I have to write the thing, but then I had to work out how to get it ready for publishing AND then work out how to market it.

And yes, I’m a marketing strategist, and I’ve had books published before. But marketing a book is working in a particular subset of marketing, and my last published book was (cough) 2008 and that was with Penguin, who did all the heavy lifting both on the publishing and on the publicity front.

After getting help with the publishing side, I felt I could manage the launch, until all too late I realised I was wrong (learn from me people!) So I sent a desperate email to Elizabeth Heritage, a freelance publicist who offers everything from a DIY package (that’s what I got) to a complete “done for you’ book publicity service.

Thankfully she came to my rescue, and while there was a limit to what she could do, as I’d left it far too late, I immediately had a plan, and direction in where to go. I’m still implementing her plan, and I’d call the release of Be A Spider, Build A Web more of a “slow burn” but we’re getting there!

Elizabeth Heritage has worked in book publicity for nearly a decade, both in-house at publishing houses and freelance for small presses and self-published authors. For seven years she was the sales, marketing and publicity tutor on the Whitireia publishing course. She lives in Te Whanganui-a-Tara with her whānau and pet rats.

In this episode we cover:

How book publicity is different from other types of publicity
How Elizabeth got into book publicity work
Why it can help having someone else help you with publicity
When you should think about engaging a publicist
What authors can do to help their book be seen
Why a publicist can get into doors you can’t
What your business can learn from a book publicist

Important Links

Check out The Elizabeth Heritage here

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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There is one constant in digital marketing. And that constant is change. Sometimes it’s a change for the better, sometimes it’s not, and sometimes so much changes at once it’s hard to work out what on earth is going on.

Because I work with small business owners on marketing, I take hours a week to learn and stay updated. But with taking off a few weeks in July, I managed to miss one of the biggest (and quick to be removed) updates to Instagram in some time. I knew I needed help to work out what I’d missed, why I still needed to care about it, and what’s coming up.

Thankfully Sarah Galbraith could tell me (and you) the whole story. Sarah and I spent the Pandemic years meeting weekly on an Instagram live to talk about social media updates, and came on a bonus episode early the year. Her business The Social Approach helps Kiwi and Australian small business owners with content creation for their posts, providing both images and caption templates every month, along with support and guides.

Instagram may have rolled back the changes I saw briefly on my feed a few weeks back, but they are coming. So listen in and learn so you’re prepared for the new ways we’ll need to use the platform to reach our target audience. Because as the platform changes, we also need to change.

In this episode we cover:

Why Instagram is changing
Why they rolled out changes then stopped
What we can expect in the next few months
How to use your static posts within the new style
How we’re using hashtags now
What you can do with your beautiful long captions.

Important Links

Check out The Social Approach here

Follow Sarah on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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I’m getting older (aren’t we all!) and often get super frustrated when trying to find clothing, and skin care that is targeted to me, but uses younger faces and bodies. I want to see things using my type of skin. Or my type of body.

I first heard about our guest Gemma Ede’s range Conviction when someone I love following on Instagram - Emma John, talked about how she was using the product on her skin. Emma’s an incredible stylist and has influenced me before. Last time it was a white linen shirt!

Using micro-influencers such as Emma to help promote her range wasn’t the initial way Gemma used influencers. She initially started with an agency that offered “big name” or “big following” influencers, and while these all produced good traffic to her website, they often didn’t result in sales, and weren’t the target market Gemma believed she had created her product for: Women over forty needing skincare that was easy to use, felt good and gave her results.

Her ads often use her own face, or the faces of her customers, with their own stories, and she’s building a range of engaged fans who are helping her sell her product with their own delight.

In this podcast we talk about how Gemma came to create a skincare range, what she’s learned about marketing it, and what’s up for her next.

(AND for the record - I love and really rate her product. And no - she didn’t pay me to say that!)

In this episode we cover:

How Gemma started her business
Why she’s now following her gut on her marketing
Why she’s planning to maintain a direct to public model
How she now selects influencers
Why she uses real people in her advertising

Important Links

Check out Conviction here

Follow Conviction on Instagram

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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I’m sure you’ve either experienced that “free webinar from hell” or heard about them. You know the ones where you sign up for what looked great on paper, to find it’s got three bits of fluffy info, and a forty minute sales pitch (with a promise of the good stuff if you stay and listen, only to find the “good stuff” was the fourth bit of fluff)

I’m a huge believer in the power of using webinars to build trust, gain new clients, and make sales. But I’m not a fan of crappy webinars that waste the participants time

So in this episode, I’m going to run down how I structure my webinars, tell you what you need to think about, and what you can do to make your webinars effective, and the elad generating machines they are supposed to be.

I struggled for a long time to get my head around webinars and how to use them, and now they’re a big part of what we do to grow trust, community and get more clients.

So come along with me as I take you behind the scenes of what I do to plan for our webinars.

In this episode we cover: What platforms we use What you need to think about before planning your webinar How I structure my webinar How to reward people for showing up When to sell How much time should be selling

Important Links

DEMIO - Check it out

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Our guest today, Vanessa Victor has a saying. “Once you’ve met a Neuro Divergent person, you’ve just met a neuro divergent person.” What that means is that the way a neuro divergent brain works will present itself differently in everyone.

With between thirty to forty percent of the population considered to be likely Neuro Diverse, and the fact a neuro divergent person is more statistically likely to own their own business, there’s a lot of us running around out there in small business land!

I know that my brain really struggles with normal basic tasks, but can also get huge amounts of work done if I’m having a good day. This up and down nature of my output, and my focus used to be a source of great anxiety, along with my knack of oversharing, my oversensitive nature, and my anxiety in new types of social situations.

All of this has had a large impact on me as a business owner. And I know I’m not alone.

So I’m so thankful I met Vanessa. She’s dyslexic and has ADHD, and also happens to teach organizations and businesses how to make the most of their ND team members, as well as helping those same members learn skills to help them thrive in a neurotypical world.

She’s also a small business owner, and knows first hand the traps and issues that can crop up for us in our businesses. She’s going to be sharing both what she’s learnt and what she knows as an expert in today’s podcast

Vanessa is one of the owners of Remarkable Minds. They provide solutions, tools and life-changing programmes. They coach individuals and businesses with a range of solutions to enable anyone with neurodiversity to feel empowered, confident and capable.

In this episode we cover: What Neuro Divergent means and what it covers Whether being ND is a disability or not What are some of the common issues for ND business owners What tools can we use to help us What we need to look out for

Important Links

Get in touch with Vanessa

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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While there are a few outliers who are thriving at the moment, many of the business owners I’m speaking to are definitely seeing a cool down in leads and sales at the moment. Now I’m not an economist, but I love to read and explore, and I’m also a mega planner. So with markets all over the world saying a recession is coming, and my desire to make sure both we and you are prepared, I thought this was a great opportunity to talk about how we need to market during a recession.

If there’s anything you can get out of this episode, it would be two things. First, a recession doesn’t always mean disaster is coming. Many businesses can thrive during a recession. It’s about narrowing your focus, your message and really getting your target market clear.

The second is that marketing must continue. I don’t know if you’re like me, but when I’m stressed I want to hunker down, and sometimes the marketing stuff feels a bit harder to do, because it’s taking me away from the effort of just surviving. I’ve experienced this recently, not due to recession effects, but just with a large couple of projects that have taken up my head space. But this is not a time to abandon marketing. In fact marketing might be your ticket out of any recession based pain you might be open to.

I’m confident you can recession proof your business. We’ve managed to survive over two years of a world wide pandemic. So take the time, listen to the eight key points and get marketing. We’ve got this.

In this episode we cover: The most important thing to do Why you’ve got a solution in front of you What may need to change How to build trust and engagement Why consistency is essential Whether you should reduce your marketing budget

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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I’m incredible thankful we now live in a world where pursuing a life where you can support yourself with your art and creativity is now a completely viable idea. When my mum was young, and she was a potter, it was the times of co-ops and you felt like you were on the edges. When I was younger it was still very much seen as a side gig and you had to be pretty sure of yourself to really commit to it.

I think you still need to really believe in the importance of allowing your creative and artist life space if you’re going to succeed in making it a career, but that’s not enough. While in some ways it’s never been easier to get your name and work in front of your perfect audience, in other ways, there’s so much marketing and brand building to do, as well as all that boring businessy stuff

One of the things I love about our guest today, Greg Straight, is he’s managed to build a business that mixes his fine art passion with his work in the commercial space, and the accessible (this means lower cost prints) art space.

Greg could be described as an illustrator, artist and graphic designer but in recent years he’s grown to become one of NZ’s most prolific illustrators carving out a niche generating custom illustrations for high profile brands wanting to stand out. Greg’s work is all around us, as well as nationwide campaigns for household brands, you’ll find his designs featuring on tote bags, reusable coffee cups, drink labels, billboards and magazine covers to name a few. His distinctive yet versatile style has become in demand by a number of iconic kiwi brands and international clients.

Enjoy this episode learning about how to thrive as a creative business owner.

In this episode we cover: Why Greg pursued an art business The reason Greg still wants to create original works How Greg managers the juggle of creating and business The benefits of working on nationwide campaigns Why using an artist can help define a brand

Important Links

Go to Greg’s website

Follow Greg on Instagram

Follow Greg on Facebook

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Become a part of the MAP IT Marketing facebook group

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

See omnystudio.com/listener for privacy information.

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The human brain is hardwired for story over facts. This is the secret of all conspiracy theorists, politicians and cult leaders since forever. If you can tell a story, you can change a mind. Now I’m now suggesting that you listen to this podcast and go off to start your own cult! But I do want you to think about how you craft stories for your business, that help you attract your ideal clients, and help them trust you enough to buy from you.

There are a few hooks involved with learning to tell stories. We don’t want to move deep into manipulation, they shouldn’t promise something you can’t deliver and you’ve got to write it for the listeners not yourself (which sometimes means you need to leave out a really interesting side note.

I’m fascinated about the power of storytelling. I am also aware than corporate businesses have often taken this word and made it so far removed from true story - to the point where I sometimes roll my eyes when someone mentioned “tell a story”

Stories need a beginning, a middle and an end. They need conflict and drama and a central character who’s fighting a battle that only you, their partner, or coach or inspiration can help them with. This is you and them, taking on the mountain together.

In this podcast I’m going to share with you what I love about storytelling, the power of telling a story, and what it needs to include. Because there’s one thing I know. Stories are a powerful thing when we use them in our business.

In this episode we cover: Why tell stories? What can the impact for your business be? What a story needs The power of vulnerability Who the central character needs to be What the elements of a good story is How to start a story Does every business have a story in them?

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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I’m not a fan of nitty gritty action lists, but I do love mapping out a plan. I’m extremely goal orientated, and always want to know my “why” before I commit to anything. If the goal is juicy enough I’ll work incredibly hard to reach it.

I also love the idea of being a little more whimsical with my planning, although if I’m completely honest, I’m not sure I’ve got it in me to do it! I can’t start something then work out how it’s all going to bring in the income. But after working with thousands of small business owners, I know that many people can.

One of the common questions I get asked is how to monetise a Facebook Group you may have started. Depending on the niche it can be complicated to make sudden changes and if there wasn’t a plan for this at the start, you may need to slowly introduce new guidelines and expectations.

There is no one right way to build a business. And there’s no right way to incorporate a Facebook group into that.

Ines Curin started her business with a Facebook group. It was a singular purpose - to create a space for New Zealand women in business, where they could build a community. Several years later she now runs a group called Girls Talk Business NZ with 8.5k members. The business side of the group has evolved and changed and how Ines is in a place where she’s confident it’s moving in the right direction.

Whereas I’m the planner extreme, Ines has taken a gentler approach and her style may appeal to how you’d like to grow a group and business too.

In this episode we cover: Why Ines started her group What she’s learned around boundaries What she loves about running a community What she’s found difficult How she’s brought others around her to support her members What her plans are for the future

Important Links

Check out Girls Talk Business NZ

The Girls Talk Business website

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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There are no guarantees in life except when it comes to this: once we use up time, we can’t get it back. For small business owners, trying to fit marketing into an already full on week, it’s easy to understand why marketing gets pushed to the bottom of the list. A lot of us don’t enjoy it, we can get freaked out by all the things we need to do, and quite frankly, it’s hard to know how we should be using our time best to market in the most effective way to get actual results!

If you’ve ever struggled to fit marketing in, or know you are putting in a lot of energy but not getting a whole heap back, these are the thirteen excellent time saving marketing hacks I not only use for our own business, but I share with our clients. Even if you only take one or two away with you, you will start to feel better about your marketing.

One of the things I’ve realised when it comes to marketing is often our reluctance to do our marketing is that we’re hitting so many different learning curves when we’re starting out. We’re learning technical things, how platforms work, best practice and then often also having to learn skills in image creation, writing and worst of all - having to get used to seeing our face and hear our voice in our marketing.

So out of all the hacks I’d like to point out one very important one. Be kind to yourself. Learning is a lot of fun. It helps us change and evolve. But learning is also very tiring. So pace yourself. You’ll get there in the end.

In this episode we cover: Why you need to know where you are heading before you start How to use the extra time you are going to get Why it’s easy to ignore marketing How to make the most of your marketing time How long it takes to see results What sort of content you need to start with first Tools to make your marketing simpler.

Important Links

Try out Metricool

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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This is not my normal type of podcast! I wanted to share with you some of my new book Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. And I don’t think I’ve ever listened to a podcast that’s just the author reading out a chapter - but I did ask my incredible Facebook community if they thought it was ok, and they said yes - so here we go!

This podcast is me reading Chapter Two of Be a Spider, Build a Web. It’s a breakdown of why our content marketing strategy is like a spiders web, and the different elements you need to create a strong and converting content strategy.

For all of us, our content marketing activity will be different. We’re at different stages, have different resources and skill levels, and we have very different budgets! But all of us need to think of our content marketing as being a connected web of everything we say and do, on every different platform or outlet we use.

So I hope you enjoy this reading of chapter two. (and yes, I’m a marketer, so of course I’ve got a link to the book in the show notes if you liked it)

Normal podcasty-moments start up again next week!

In this episode we cover: Why I felt the need to write a book How content marketing is like a spider’s web Why we need to always start with the anchor point How a spider web is a little bit like a funnel Why we all have different radius lines on our web What to do when someone enters our content strategy web

Important Links

Buy your copy of Be a Spider, Build a Web

Download the free workbook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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How one piece of content a week can become your content strategy saviour

One of the most common questions I get around marketing is on how to create content that works.

I’m going to be completely honest and say that like anything, creating content consistently comes down to habits. It’s a habit you grow, just like the morning workout habit, the “how you make your coffee” habit, the “favourite way to drive to work” habit.

Once you’ve got the habit it feels easier to maintain. But making the habit? Well that’s the hard bit!

Today on the MAP IT Marketing podcast, I’m joined by Jenn Donovan, a fellow marketing strategist for small business owners. Jenn teaches a simple content creation method, that helps you create more content than you’ll even need.

Jenn has three podcasts herself (!), and I’ve been lucky enough to be a guest on it - I’ll add a link to her show in the show notes.

She’s the founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 355,000 members) and the Co-Founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.

Jenn has a huge passion for reurally based businesses - and lives on a farm herself in the Riverina of NSW, with husband and their 3 children. Jenn has 10 chooks, 2 peacocks, 2 guinea fowl, 1 dog and 1 cat and several pet lambs.

It’s always such a delight to listen and talk with another marketer who shares so many of the same values and passions as I do - and I know you’ll enjoy learning from Jenn in this episode.

Important Links

Jenn’s podcast

Find out more about Jenn here

Buy Rachel’s new book Be a Spider

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Let me say at the outset that if I didn't have my book coming out in the next few weeks, I’d be using any extra time to apply everything I learned in this podcast to our own business. In fact the first thing I did after completing the interview with our guest today was book in a planning meeting with Rod (my business partner/husband and our systems guy) to make sure we make it happen.

Today we’re talking to Pip Meecham who is a multi-award-winning systemisation specialist with a love for all things systems, technology, processes and workflows. She a specialist at looking at the HOW in your business - how you do the things you do, then translates that to ensure your processes and workflows are optimised for efficiency and effectiveness, implementing tools and technology to help streamline your operations, with operating procedures that help you scale and build a business that can work without you.

We’re talking about VideoAsk, an app by Typeform that allows you to use video to help draw people into the right stages of the customer journey on your website. The application possibilities are endless! Pip also uses Video ask for help desk support, and I’m thinking it would also be great for coaching!

Best of all, you can get started with a completely free account

If you know your website’s getting the hits, but not the sales, you might need to investigate this ‘choose your own adventure” app yourself. I know I am very much hoping that one day, in the not too distant future, you’ll get to see us using it on ours!

In this episode we cover: How video can help you convert visitors to customers The benefits of VideoAsk What type of businesses would benefit from using VideoAsk Why Pip got rid of her contact us page How Pip uses VideoAsk for support calls When you should turn off the video options What to do before you set it up Where to start your automation set up first.

Important Links

VideoAsk

Pip’s Linkedin

Pip’s Instagram

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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A month ago I got a mystery package in the mail. A colleague had sent me a surprise gift to say thankyou for a referral. It was a box of beautifully packaged dehydrated fruit from a company called Little Beauties.

The packages looked gorgeous, and the fruit inside tasted the same. I wanted to find out more about why this Nelson company had chosen the Feijoa, a fruit known for its short season, and the Gold Kiwifruit as two of its signature lines.

Thankfully Tristan Wastney, the co-founder of Little Beauties, agreed to be on the show. Tristan now oversees the sales and marketing, and helps arrange the exporting into the United States, the United Kingdom, Australia, Taiwan, Singapore, and Japan, with new markets on the horizon.

This kiwi family run business has grown to employ a team, develop some pretty incredible machinery and be a sustainable method of using fruit otherwise destined for landfill.

In this podcast, Tristan shares the story of how the business began, where it’s sitting at the moment, and where he and the rest of the family want it to go.

We also talk about the cost of growth, the impact of going into supermarkets, and what it takes to create a brand that will become known on the world stage.

In this episode we cover: How Little Beauties started Why they’ve chosen to seek external investment Why Feijoas are a complicated fruit What they’ve discovered as they’ve moved into export markets How they’re planning for the long term Why markets are still one of their favourite places to sell

Important Links

Feijoa Month sign up

Be in to win a copy of Be a Spider, Build a Web

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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It’s official! I’ve now been hosting the MAP IT Marketing podcast for a year. Which is no mean feat for an ADHD business owner who suffers from shiny object syndrome and is intolerant to boredom. I’m still loving it, and see it as an integral part of my week.

Because I love podcasting, and what it’s done for me and our business, I wanted to share with you what I’ve learned, and take you behind the scenes on how I run and arrange my podcast every week. I’m going to share the equipment I use, the people who help me, and the process I use to decide what to talk about, and who to talk to.

I’ll also share how my podcast is going, what I find frustrating about podcasting, and whether podcasting would be a good option for you to try.

I sometimes say that “every person and their dog” has a podcast these days, and certainly feels that way sometimes. If a podcast is on your radar I hope this episode will help you clarify whether it’s a fit for you or not, give you some direction in the way forward, and help you see what’s going on “under the hood” at the MAP IT Marketing podcast

In this episode we cover: What equipment I had to begin with and what I have now Why I record my intros and outros after the main podcast Where I record my podcast What help I get Key habits you need to have in podcasting How I keep myself organised. How I choose guests What impact podcasting has had on my business What’s planned for my podcast in 2022/2023

Important Links

Be in to win a copy of Be a Spider, Build a Web

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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If there’s a short cut to success in marketing and sales I want to take it. Like you I’m a time poor business owner, who needs to make sure my time is used wisely.

Sometimes that means I take a week of posting social media content, and I create longer-lasting content instead. Of course in a perfect world I’d keep going with social media, but this is about real talk, and sometimes, that’s just not possible.

One of the best alternatives to posting on social media for a week is to sit down and create a powerful, converting Lead magnet (I prefer to call it Lead generation because that’s what it’s going to do. )

In this episode of MAP IT Marketing I’m going to share with you what you need to think about when creating this, what type of lead generation I prefer to make and recommend, what it needs and what you need to see happen after they get it.

I’m huge on permission marketing, and remembering to respect the time of anyone who comes into contact with our business, so I’m also going to cover how to make sure you create something that both attracts your idea customer, and also helps them build trust in you.

We’ll also talk through how to get the word out about your lead generation resource, and what results you can expect from it.

What we’ll cover: What a lead magnet is The different types of lead magnets My favourite type of lead generation and why What you need to consider when building one What tools I use to create my lead generation The exact order or process I use when creating mine What you need to do alongside the lead magnet to make it work for you

Important Links

Buy our Lead Generation course and resources

Be in to win a copy of Be a Spider, Build a Web

An example of a Lead Magnet

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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“Before we start work you need to see this video” she said. My client Shelly Davies and I were about to start work for the day, but first, she wanted me to see the video version of Caroline May’s bio “Switchblade Lemonade.” (I’ve linked to it in the podcast notes)

Caroline is creative writer, brand developer, the author of Bio Like Beyoncé, and the owner of Switchblade Lemonade, a vitally unorthodox image crafting and bio salon, fueled by the dogma: Your biography should be so good -- you could make a movie out of it. Which… is exactly what she did.

Since then, Shelly went on to work with Caroline one-on-one, and I went on to buy her book Bio Like Beyonce which I now recommend to many of our clients.

My own story of writing, and then sharing, my epic credential made me understand jost how powerful the process and delivery is. I had full plans to produce a movie myself, but with Covid, it’s still relegated to a read version from Lockdown 2020. (Also in the show notes!)

The power of writing your own history, and weaving it through what you offer and who you offer it to is a powerful tool so many do not even attempt.

Listen to Caroline explain why it’s so important and give you some simple tips to help you write your own epic bio people will choose you for.

As Caroline says, “The story of your life is too strange/beautiful/cut-throat to be wrapped in formality and cliché. And professional biography at its best is micro art that captures the spirit of its subject, while supplying the backbone to its brand.”

What we’ll cover: Why you need an epic credential What happens when we start using our whole experience to get clients Why the boring bio doesn’t get you the right customers Where to start with creating your bio How a traditional bio doesn’t stack up How your bio should be used in your content.

Important Links

Caroline’s BIO (video)

Caroline’s Free Bio Checklist

Bio Like Beyonce

Rachel’s Bio (video)

Become part of The Content Masterweb

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Samir Harith is not your typical accountant. In his commitment to help small businesses understand accountancy Sam creates cartoons and writes blogs in plain language to help small business owners feel confident when it comes to finances.

Sam built his business around helping small business owners, using a percentage of sales model to allow his clients to get strategic business and financial advice at an affordable rate. He came to New Zealand to complete his PhD in Finance from the University of Waikato, and stayed, now running his firm in the Waikato area. (as a completely online accountancy firm)

In this podcast we also talk about how Sam came to launch a business in NZ. I completely threw a curveball to Sam when I asked him about what it’s like as an immigrant working in professional roles, and we had some very real talk about some of the hurdles new New Zealanders can sometimes come across when trying to both get jobs, and start something of their own.

Sam uses his intellect, creativity and energetic personality to help his clients grow their businesses with confidence. He’s made important decisions around the growth of his business through identifying the “hedgehog” that ties everything together (and explains it in the podcast!)

What we’ll cover: Why Sam started creating cartoons What is a Hedgehog business Why this’ is important for small businesses to embrace Why it’s important to show personality in your business Why Sam uses the 1% model for payment.

Important Links

Contact Sam

The Comic Accountant on Facebook

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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I had a seriously bad attitude to selling when I first started out in business. When I thought of sales people I thought “slimy” Imaging my horror when I discovered I would have to sell to get clients!

I’m now the primary sales person of our business, and can’t imagine not ever having that role. I now love connecting with people, helping them (and me) work out if we’re the right fit for them, and offering them the right services for their needs.

I now see sales as a service.

In this podcast we’re going to look at the different areas you need to consider when setting yourself up for selling, what you need to think about before a sales meeting, how to make the meeting work for both sides, and how to bring the meeting to a close. I’m also going to share one of the most important parts of sales, no matter what industry you are in.

If you’ve got a service based business, you’re getting marketing leads, but they are not translating to clients, this is a podcast you can’t afford to miss.

What we’ll cover: Why so many of us have a block to selling What you can do to set yourself up for sales success The mantra I use before a sales meeting What you need to do before a meeting How to start a sales call How to sell during the session Why you need two objectives The one action you can take to increase your sales.

Important Links

The Sales Planner Pad

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Need help with converting sales from your marketing leads? Chris James is the person to help you.

With all the focus on marketing, it’s easy to forget exactly why we’re putting in all this effort. For eCommerce the key is to have a strong converting website to help people buy products. A converting website is also super important for Service Based business, but equally important is your ability to close the deal on sales calls and processes.

Chris James learned how to sell as a survival technique in a cut throat cold call centre. If you didn’t do a great job, you’d get fired. The three best takeaways from the job was meeting his wife, his best friend and learning to never be afraid of rejection.

In this podcast, Chris shares with us his GRO method, using social media to attract the right clients for you, and then gives us some powerful tips to help you convert those people into sales.

What we’ll cover: Why we don’t need to be afraid of rejection How to launch your business, or a new offer Why you don’t always need to know the end goal of a side hustle What the GRO method is and how you can use it How to manage timewasters Why the sales process can be how you want it to be How your marketing and sales need to fit together

Important Links

Chris’ Free Discovery Call Guide

Chris James Instagram

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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Should you put your pricing on your website as a service provider business? Won’t it turn people off?

Expert copywriter Hayley Maxwell focuses on helping coaches, and other service-based business owners write copy that converts on their websites.

Hayley Maxwell is a brand clarity, messaging coach, copywriter, ferocious ice cream eater, and leopard print lover… (and not necessarily in that order.)

She’s been honing her skills since the early 2000s. Helping Government entities, charities, global corporations, small businesses, and talented business women to master their message, and then bring it to rip-roaring life with compelling, respectful copywriting that inspires action. After a career in corporate comms, creating in-depth strategies, and communication plans, Hayley now works with women in business to help them create copy that increases leads and helps make sales simpler.

Hayley has strong feelings about the importance of Pricing, and shares why it’s super important to have it on your website. She also explains why we shouldn’t be afraid of the word “I”, walks through some of the common barriers we can put up when writing our website copy, and what we need to do to get it working better

We often spend so much time focussed on our social media posts, and attracting the eye of people who haven't met us yet. Hayley shows why it’s so important to get the website messaging right first, to make all that hard marketing work really get you dividends.

What we’ll cover: Why you should put your prices on your website How to manage it as a business with multiple variables The benefits of niching down your message Whether you should use “we” as a solopreneur Tips for a converting website

Important Links

Get in touch with Hayley

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other Episodes

The seven elements of a brand story

Creating content captions/scripts

See omnystudio.com/listener for privacy information.

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Tik Tok can be an incredible timesucker. It can also be incredible for your business. We often suggest the addition to Tik tok to our clients, especially those who sell products, or those wanting to build a personal brand.

Part of Tik tok’s charm is its ability to help you quickly learn what content works, and what doesn’t. The video content you make is easily sharable or can be published on other platforms. This was a key reason I decided to jump all in this year, as part of my goal to grow my Youtube channel (Marketing with Rachel Klaver), to one thousand subscribers this year. I have over six hundred to go, so it may become a two year goal!

Tiktok is a powerful tool for small business owners. But I know it’s scary when you aren’t sure what to do, and how to do it - so this podcast is a beginners guide to all things Tiktok strategy.

Last year I did a podcast with Tash from Jubly-Umph about Tiktok. At the time it all felt a bit hard to add to everything else I was doing. After that podcast I jumped in, applied some of her wisdom and started to find my space.

This took a while. And it felt weird, hard and uncomfortable to be on there. Now - I love it. It’s one of my favourite places, and I’ve loved growing a community on there of people I love interacting with, and learning with.

If there was one piece of advice I’d give, whether you listen this week, or skip to an episode where I’m not tell you to do video it’s this, “Don’t underestimate the power of Tik tok “

(PS: The notes I referred to as I worked through this podcast weren’t numbered, and halfway through I discovered the pages were out of order. So also enjoy my hope that I’m numbering correctly throughout the podcast. If I did miss a number - I apologize. We can make it “13 tips” instead!

What we’ll cover: Why you need to consider TIktok What you can do beyond tiktok with your content How to set up your profile Why you need to do as a locally based business How the algorithm works What sort of content to create Whether you should use trends How to see your content creation How to build a community.

Important Links

CAP CUT

The Content Masterweb

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other Episodes

Hooks to use

Creating content captions/scripts

Jubly-Umph’s Tik Tok story

See omnystudio.com/listener for privacy information.

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Yes it’s true. Email marketing can make a dramatic difference to your sales with an e-commerce business. But if you think sending out a monthly email to everyone on your list is going to get you the results you deserve, then this podcast will help you change your mind.

I’m thrilled to have team member, and fellow marketing strategist at Identify, Tracey Smith with us today. Tracey specializes in ECommerce marketing, and teaches what she herself applied to her own successful and thriving ecommerce business.

In this episode we cover how to best cater for different audiences at each stage of the customer journey, what Tracey uses to keep people buying without sending out mass emails, how to get more sales from new subscribers, how often we can email people and how to use marketing automation to improve customer satisfaction.

We’ll also cover the different types of customers you need to talk to, and what you need to have in your emails.

What we’ll cover: Why Tracey loves email marketing How often you should email your list How to get the best results from your list How to use marketing automation for easy sales What to do to get better reviews from customers How to cater for people at different stages of the customer journey with email marketing

Important Links

Get in touch with Rachel and Tracey

Try ActiveCampaign

Survicate

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

See omnystudio.com/listener for privacy information.

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SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen.

(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!)

Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!) What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.

As another people-y marketer, this episode made me fall a little bit in love with SEO. I’m sure that it will help you do exactly the same thing.

Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services.

(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)

Today we cover

What is SEO Why it’s important The difference between SEO and Adwords What you need to do to be found on Google Why every business needs a Google Business page How to optimise your Google Business Page

Important Links

Get in contact with Ben

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

See omnystudio.com/listener for privacy information.

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With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.

What we need is a hook.

Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.

She’ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your content.

If you know your awesome content isn’t getting the attention it deserves and you know you need that to change, then this episode will help you.

It’s time to get hooked!

Today we cover

What a hook is How hooks have changed over the years Where you should use hooks in your content The three main types of hooks The eight kinds of hooks you can use with any content A selection of hooks any business can use.

Important Links

Rachel’s free training events in March

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Getting over video fears

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

See omnystudio.com/listener for privacy information.

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Hashtags are used on every social media platform, but the queen of hashtags has got to be Instagram. But they’ve been getting a bad rap recently and it’s either using none, use five, use eight-twelve, or use all thirty.

My first relationship with hashtags with on Twitter. I was never really one to use them as they were designed- as search tools and a way to file information. Instead, I preferred to use them ironically, as part of my tweets. A little like a sarcastic aside. Apparently this is a very “kiwi” use of hashtags.

I was so pleased to have Matthew Pierce on the show to talk though hashtags and their use coming into 2022. His app Hashtag Slayer has become one of my favourite tools for Instagram (and he’s given us a promo code to try the app free for a month - use the code MAP IT and the link in the notes below)

Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. He is the developer of HashtagSlayer.com, which he co-founded with his wife, Danica Pierce, on the day she showed him her "really cool spreadsheet". Working together they took the concept from its initial spreadsheet roots to an advanced web platform that's helped thousands of businesses.

I’ve used a lot of tools, but Hashtag Slayer gives me the best overview of which hashtags are working and which ones aren’t.

Matthew walks us through what’s happening with hashtags this year, what we need to think about and where they fit in your Instagram strategy.

Today we cover Are Hashtags dead or dying? How they’ve changed over the years Why some hashtags are better to use than others What to look out for when selecting hashtags How Hashtag Slayer works

Important Links

Hashtag Slayer

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

How Lucas O’Keefe grew 150k followers on Instagram in a year

Writing engaging captions for social media

How I repurpose content

See omnystudio.com/listener for privacy information.

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BONUS: Social Media update, 8th February 2022 with Sarah Galbraith

The social media landscape is constantly changing. And it’s hard to keep up

In 2021 Sarah Galbraith from The Social Approach, and I started to regular fortnightly lives on Instagram to talk through what we had learned, what we had tested, what we thought didn’t apply to Kiwi and Australian businesses, and what we discard.

We cover Instagram, Facebook, Tiktok, Linkedin, YouTube most sessions.

SUBSCRIBE TO GET ALL FUTURE EPISODES*

We love being able to bounce ideas around as two strategists figuring stuff out. If you’re wanting a simple update on what’s changed and new, so you can work out what you can try, plan for, shelve or ditch in your marketing, this BONUS episode of MAP IT Marketing is for you.

Important Links

Sarah’s Instagram

Identify Instagram

Rachel’s Instagram

Rachel’s Tiktok

Rachel’s Linkedin

Rachel’s YouTube Channel

Other recommended Episodes

How I repurpose content

Getting over video fears

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

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If there’s one thing you can be assured of, about all else, it’s that digital marketing is in a constant state of change. While I guess many of us were all hoping the introduction of IOS14 this time last year was going to come and do its worst, then everything would settle down again, it looks like the truth is anything but.

However many ecommerce businesses are still seeing spectacular results from their Facebook advertising, by digging in deeper to the way Facebook and Instagram want you to engage with their platform. Others have seen huge drops in performance, often due to trying to stay up to date with the increasing dependency on organic social media.

Today I’m joined by Susie Klaver, who is not only my daughter, but is one of our team, specializing in Facebook advertising funnels for ecommerce. We talked about some of the surprising things she’s discovered in the last year, what’s working and what’s not, and what you can do to improve your own Facebook ad results.

Plus we talk a little about the dynamic of working in a Family business, and what it’s like having to work for your mother!

Today we cover

What Susie enjoys about creating ads What she finds frustrating The common mistakes she sees people making with their own ads? Why some people get better results than others What people can do to improve their results? What advice would you give to people running their own ads

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

Marketing tools that save you time and money

Writing engaging captions for social media

How I repurpose content

What you must do before spending a cent on Facebook Ads

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

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Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If any of those apply to you, this episode is for you.

While us small business owners don’t need to spend weeks writing a strategy, the more information we put into the planning stages helps create a strategy and action plan that aligns with your values, your goals and helps you make more money.

In this episode, I’m sharing with you some of the core questions and topics we cover in a marketing strategy session.

When we work with a client one-to-one we send them a list of things we want them to prepare. We also do a little “stocktake'' on what we can see, and bring this to our meetings. There are key questions you need to be able to answer, that can impact how the strategy is written.

Even if you don’t ever write a marketing strategy, being able to answer these questions will give you a deeper understanding of where your business is currently at, where it’s going, and even how you might get it there.

Today we cover Why being prepared helps you get better results How collecting information saves you time What you need to prepare What your collected information will help you create What questions you should know the answer to And a reminder that you get to plan the future of your own business!

Important Links

Rachel’s YouTube Channel

Join the My MAP IT Marketing Strategy School

Become a part of our Facebook group

Other recommended Episodes

How I repurpose content

Finding your own voice

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

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If your idea of Pinterest is just a tool to use when planning a wedding, birthday party or renovation, you may be missing out on its potential. Yes it is still a popular place to do all of this, and become exposed to every type of product, but it can be used for almost any type of business.

If we see it as a massive search engine, you can see it can become a huge traffic source for your website. Simone Pavills fell in love with the power Pinterest could offer to small businesses, and decided to make it her core focus as a business.

She now coaches and supports others to create their own effective pinterest marketing.

Today on the MAP IT Marketing podcast, Simone shares with us how Pinterest and the way it works has changed, how to set up your account, why you should use idea pins, how much time it’s all going to take and so much more.

If Pinterest is part of your plan this year, or you just want to make it work better, Simone’s advice is going to help you.

Today we cover How you need to think of Pinterest Why people often underestimate Pinterest How to get started Why tailwind can really help you Why it’s important to spend time on the platform How Pinterest has changed in the last twelve months. How Pinterest can help you grow your other social media accounts

Important Links

Simone’s Pinterest

Simone’s Instagram

Simone’s website

Rachel’s Pinterest

See omnystudio.com/listener for privacy information.

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Pinterest is often a completely undervalued part of small businesses digital marketing plans. But with over 450 million monthly active users, 60% of them being women, it's the perfect platform to use to build presence, help people find you and create links back to your website.

Tracey Hancock wanted to use Pinterest to do just that. She’s a coach who developed the “Living Well” programme, that helps her clients get clarity around how they want to live, and then take the steps they need to do just that.

Along with one-to-one work, Tracey offers an online learning option, to help her clients develop and learn.

Based in Te Awamutu, New Zealand, Tracey’s been able to grow her customer base across New Zealand, and Australia using a range of marketing techniques including Pinterest.

Her use of Pinterest was so successful it became overwhelming, and Tracey learnt what she needed to do to both maintain a regular stream of traffic to her website without burning herself out. She generously shares some of the mistakes she made when setting up her pinterest page, and how she’s running it now.

If Pinterest is on your list of platforms you’re going to go deeper with this year, or you want to understand how it could work for you, this episode will help you.

We Cover: Why Tracey wanted to use Pinterest Why Pinterest is a great option for coaches. What mistakes she made when setting it up What the biggest impact she’s had in using it for her marketing Why Pinterest has long term benefits What Tracey would recommend to other business owners How long it takes Tracey to look after her account

Important Links

Tracey’s Website

Tracey’s Pinterest

Tracey on Linkedin

Real Living Facebook

Other recommended Episodes

How I repurpose content

Marketing Tools that can save you time and money

See omnystudio.com/listener for privacy information.

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It’s often only when we stop and breathe that we can see our new direction, and things finally fall into place.

As we head into a new year, hoping for the best, prepared for the unexpected (if the last two years have taught us anything - it’s to be prepared), it’s a perfect time to reflect on our business, and check in with ourselves.

Is our business leading me where I want it to? How can I change elements of my business to make it work better for me AND my customers?

It’s timely that just as I'm launching our new online marketing strategy course, that we get to hear Shelly Davies' wisdom and experience in her course launch.

Shelly Davies is a speaker, a plain language trainer, and an inspiration in terms of her own story. Her business, like so many others, was impacted by the pandemic, with her in person training and conference speaking severely cut back.

Straight talking, and direct to the point with oodles of grace and love sums up Shelly’s style. As she says on her website: “Waffle and padding under the guise of “professionalism” is self-serving bullshit and it’s no longer acceptable”

Shelly had tried to launch courses before. She followed formulas, tried to do what everyone else was doing. It wasn’t until she realised to show her best side she needed to show her “unprofessional” one that things started to change.

The launch week of her Unprofessional Writing School was huge, with her engaged community jumping in, enrolling, sharing and working with her to help far more people than she thought was possible in a week.

For anyone who’s thinking about launching a course or trying to work out why there’s isn’t going to plan, this is an inspiring and encouraging story.

What we cover: Why this launch worked when others didn’t Shelly's goals and outcomes of launch week Why Shelly doesn’t believe anything is wasted How she’s carving out a business that works around her life How Shelly is planning to spend 2022

Important Links

Shelly’s Website

The school of unprofessional writing

See omnystudio.com/listener for privacy information.

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It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change

However the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying to cope with a pandemic here!’)

I’ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy.

If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook

Today we cover I0S15 and the impact on email marketing The rise and rise of short form video Live shopping Chatbot marketing (going deeper) The changes to content marketing The need for more customisation Collaborations for creativity The rise of audio Why SEO is getting visual The continued exodus away from Facebook Privacy policies

Important Links

Rachel’s YouTube Channel

Other recommended Episodes

How I repurpose content

Getting over video fears

How to get more ECommerce Sales

See omnystudio.com/listener for privacy information.

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This year I’ve created more content across more platforms consistently than I ever have before. But I also nearly lost my own voice and style, the things that set me apart from every other marketer and content creator out there.

What happened to me is so common, and can happen to any of us when we’re trying to learn new ways of doing things, and spending too much time trying to emulate others as we adapt and change.

I want you to develop your own voice, style and brand. From a monetary point of view, it’s what can set you apart from your competitors the fastest, and simplest way. But it can also be the scariest and hardest thing to do. What happens if you start to show people your way of thinking, and doing things, and people don’t get it, or worse - don’t like it?

My liberation from trying to be like everyone else, from turning away from the culture of “same” and letting my weird show was what helped people see me, and see our business. Losing this voice stifled my creativity, stemmed the flow of ideal clients, and caused me to question my own ability to communicate to my community.

Our job is to become a voice (and face) people recognise, and then allow them to consciously turn to face us, or turn away. That’s it. That’s the foundation of a personal brand.

In this podcast, I walk you through how I originally developed my own voice, how I lost it, and what I’ve done to reclaim it. I also walk you through my A.R.M.E.D formula (that’s one of my “own voice” things) to explain what you can do if you want to create a message that stands out from the crowd.

Coming out of the blahs of sameness, I personally feel I’m now starting to really find a new style that takes that original voice, the learnings I’ve made this year and taken it all deeper. Perhaps that’s part of the process of developing our own voice.

Regardless, I’m very pleased I found it.

Today we cover Why it’s important to have your own voice as a business owner What I did to originally develop my own voice What caused me to lose it What I did to reclaim it The impact of rediscovering my own voice The ARMED method you can use to work on your own personal brand and voice development

Important Links

Rachel’s instagram account (my reels)

Rachel’s YouTube Channel

Other recommended Episodes

How I repurpose content

Getting over video fears

How People Pleasing might be harming your business

Managing Marketing Overwhelm

See omnystudio.com/listener for privacy information.

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It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses.

This was the point where Toni saw that regionally based businesses can often have issues with supplies, stock levels and may need to deal with issues around internet coverage, couriers, and extra costs that small businesses in large centres don’t need to manage.

She also saw an opportunity. Many of the business owners she came into contact with were not confident in how they used social media, both to market locally and to attract domestic tourists, something that became all important when the international borders closed

Toni launched Social Project, with a focus on regional businesses, and found there is huge demand for marketing training specifically for the needs of regional businesses.

We talk through some of the benefits and drawbacks of operating a regionally based business, along with talking about one of Toni’s epic skills - instagram reels.

I’ve always loved working with businesses in the regions without agency Identify so this episode is dear to my heart.

Today we cover How Toni identified a need for social media training in Broome The benefits of owning and marketing a regionally based business The different needs for businesses marketing locally, to marketing outside the region Why regional businesses are often underestimated Why social media still counts if you’re marketing locally How Social Impact helps regions businesses further afield

Important Links

Toni’s Instagram

Toni’s Facebook

How to work with Toni

Other recommended Episodes

Going from Markets to selling in stores

Do you need an exit strategy?

See omnystudio.com/listener for privacy information.

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Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed.

I shared it to my personal Facebook profile, and quickly discovered (from people who were currently on that beach at that instant) it was old footage that had been cut to look like it was new. It was a reminder to me that it’s so easy to miss a step and share something inaccurate, and how easy it is to spread misinformation.

I generally spend a lot of time checking the source of my content, whether I’m sharing it with friends, or my business page. If I see a shared post I’ll click on it, check out the profile and the other posts, and often see if I can find the original clip before I share.

Dave Letele, owner of Butterbean Motivation, a boot camp and fitness business based in Auckland has seen first hand the impact of misinformation in his community. Many of Dave’s community are in the hardest hit parts of Auckland in terms of Covid19. He’s put his bootcamp business to the side to serve his people with a Food Share (aka a food bank), support and care for those who can not work during lockdowns or are isolating at home.

Dave ran a vaccination drive at his Food Share, and was both celebrated and abused for it. He’s lost several of his team who have chosen not to vaccinate, many of whom share misinformation on their social media pages.

Today on the MAP IT Marketing podcast we talk to Dave about why it’s important for creators and business owners to carefully check sources before spreading, what the impact misinformation has had for him and his business, and why checking sources before posting is so important.

Dave is part of a campaign run by Meta (formally known as Facebook), and First Draft, an organisation dedicated to help creators and business owners to check sources, and become educated on the veracity of any information being shared.

While we naturally move to think of this within the space of Covid19, vaccines, lockdowns and more, checking sources is a good practice to have at all times. Misinformation seeps into many areas of our lives, and social media makes it super simple for us to share and pass on stories, posts and images that are not based on research, or have been doctored.

While it’s a given that influencers have, well, influence, business owners also often have a powerful platform and a following. We all have a choice what we post both in our feeds, and in our stories. With the rise of personal brand for small business, the business owner is often closely tied to the business they run.

Knowing what to share, and being prepared to stand by what you’ve shared is important. If you want to share information, or a post, here’s a short checklist of actions to do first, as supplied by First Draft: Try to find the original Find the author or creator Confirm the date Seek the location Undercover the motivation Look for visual cues

**I’m also asking you to consider donating to the BBM Food Share. The link is in the show notes

Today we cover How Dave Letele started BBM and what he’s doing now Why it’s important for business owners and influencers to care about content sources What the impact of misinformation has had on his business What Dave is doing to stem the flow of misinformation What we can do as business owners and influencers

Important Links

BBM Community Kitchen and FoodBank

BBM - and Dave Letele

Facebook’s Response to COVID19 information

First Draft’s Guide for Creators

See omnystudio.com/listener for privacy information.

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While most of us use holidays to chill out and think of anything but business, Chanelle O’Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery Borage and Bee, a sparkling mead in a can sold here in New Zealand, gaining huge interest overseas.

Chanelle operates Borage and Bee Meadery from her home in Glenorchy in the South Island of New Zealand, arguably one of the most beautiful places to live in the world.

Mead’s core product is honey, and has no artificial preservatives, cane sugar or anything not created by nature. It’s surprisingly unsweet (for those who’ve never tried it, the honey gets “eaten up” in the fermentation process)

Chanelle is now two years deep into her business, the third she’s launched and run. This is the first business she’s developed with a clear goal for growth, and she’s spent time taking on advisors to help her think bigger.

One of the defining moments was when someone asked her “What’s your exit strategy?”

It was a question that stopped Chanelle in her tracks and made her rethink how her business would grow. It helped her to think bigger, and continues to help her create a strategy that serves her business now, but also helps her plan for the future

In this episode we talk about what an exit strategy can do for your business, and why it’s not all about “preparing to sell.”

Today we cover What Chanelle’s plans are for Borage and Bee Meadery The benefits and constraints of running a business rurally The impact in getting external help How investors have helped the business grow What having an exit strategy has done for the business What the next steps are for Borage and Bee What Chanelle would love to accomplish.

Important Links

Borage and Bee on Instagram

Borage and Bee on Facebook

Other recommended Episodes

How to build a business without a ready to sell product

Getting into the USA market - with Getting Lost

Going from Markets to selling in stores

See omnystudio.com/listener for privacy information.

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Find out my favourite tools, apps and online solutions that help us create content, develop materials, and keep the content machine churning without causing us all to burn out.

I first started in marketing over twenty years ago, and I can tell you that life is so much easier now! We had to outsource anything that wasn’t in our skillset (which besides writing was everything else for me.) It was hard work to do anything clever, and so much of the work was manual.

Every year the apps get cleverer, the automation becomes more perfect, and the options become endless.

I’m an easily distracted magpie who loves the shiny new ideas, but that’s not serving us as a business, or our clients if I’m changing things up every five minutes! I download and test a lot of solutions before we adopt them, and the apps and platforms we stick with are ones we come back to again and again.

So today I have over twenty different solutions to make your marketing activity easier. Most have a free option, though we normally use the paid one if we can see it’s going to save us time, and money.

That’s the secret to all of these options, for design, content , video creation and more. Try them out, then keep the ones that make your marketing easier.

And just remember - no tool can do what it’s meant to, if you don’t know what you’re trying to say, why you’re trying to say it, and who is meant to hear it. The strategy needs to come first.

Today we cover What to do before jumping in and giving these tools a go How to find these tools How I assess whether a tool or app is worth keeping Which ones we use at Identify every week Why paying for a tool can help you save money and time

Important Links

A PDF of all the tools/apps

Rachel’s YouTube Channel

Free Video Trimmer

Telepromoter App (Iphone only)

Other recommended Episodes

How I repurpose content

Getting over video fears

See omnystudio.com/listener for privacy information.

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So often as business owners we fall into the trap of growing our business, focussed on the turnover and external signs of success, and forget the biggie: Profit.

This was certainly true for today’s guest Jennifer McKinley whose company Cor Silver Skincare was being picked up by international markets, considered a huge success and at the same time, causing Jennifer regular financial stress. Everyone was getting paid except her.

Even though Jennifer loved numbers and accounting (She was a professor's assistant in accounting at Yale when I was getting my MBA there), she still made many of the same entrepreneurial mistakes in terms of managing the cash flow of the business. She was chasing revenue instead of profitability. Now she lives by the quote: “At the end of the day revenue is vanity; profitability is sanity”

With the same tenacity Jennifer had applied to building her business, she learned about Profit First, a system created by Mike Michalowicz for business owners needing to get the profit back into their business.

The results were seriously good, and Jennifer decided she’d like to share her knowledge with other small business owners struggling to grow a business while remaining profitable. She is New Zealand’s only Certified Profit First Professional, and helps her clients apply the Profit First model to their business.

We’re also avid Profit First users, and recommend it to our clients. Like us, they’ve seen dramatic changes in their businesses, from solopreneurs to businesses with teams of 50+ staff. If you know you need to make more profit in the next twelve months, and want to get a handle on it, this podcast episode is for you.

Today we cover .Why Jennifer became a Profit First Professional What the impact on her own business was What focussing on profit can do for the whole business Why this system can help you prepare for big purchases Why you need a “Government’s Money account Why a long holiday can be a sign of health What other accounts you need, depending on your type of business How to apply this process to your own business

Important Links

Jennifer’s Website

Jennifer on Linkedin

Jennifer on Facebook

Other recommended Episodes

Your budget is not their budget with Natalie Coombe

See omnystudio.com/listener for privacy information.

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Sel Leigh created a business that pulled together her decades of experience in working across multiple government and NGO roles educating not-for-profit and business owners, and had a growing number of clients who loved her help, advice and support around helping them understand the obligations and entitlements of being in business, specifically in the not for profit, or other impact style business models.

But Sel had a problem

Her business was soaking up hours she did not have, she was stressed and the profit coming in from the work wasn’t enough. She needed help.

In this episode of MAP IT Marketing, we walk through why Sel needed to get some external help to reset her pricing, what mindset barriers she had to break down, and how her clients reacted to her new pricing structure.

For anyone who’s struggled to work out how to price your value, as opposed to “what you think you can get” this is a must listen to episode.

Sel now uses the lessons and techniques she’s learned to help her clients also change their mindset and ensure they’re building a business that is profitable and healthy. At the time of our interview, Sel was still on maternity leave, which she was able to take fully, leaving a team member to look after the business, and still be paid from the business.

Sel’s about to return to work with clients, helping them with their Impact-focussed businesses, knowing she’s built a business that still gives her time with her three young children, aligning her business with her personal values around family.

Today we cover Why it’s good to think about profit (even with a passion / impact business) Why we so often don’t charge what we’re worth What you need to take into account when you change your pricing When you may need to get help What the biggest impact of changing your money mindset is What happens when you tell your clients the pricing has changed

Important Links

Sel on Tiktok

Sel on Instagram

Sel on Linkedin

Natalie Coombe, Pricing Expert

Other recommended Episodes

Your budget is not their budget with Natalie Coombe

How People Pleasing Can Harm Your Business

See omnystudio.com/listener for privacy information.

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Have you dipped your toes into using LinkedIn but are not sure if it’s a social media platform you should be focusing on? Or have you been putting effort into it but haven’t seen an increase of leads or sales from your activity? LinkedIn can become a powerful growth tool for your small business if you use it right. And it all starts with optimising your profile.

For a long time, LinkedIn has been my favourite of all the social media platforms, although I’ve been exploring new loves such as Instagram this year. No matter how obsessed I have got around creating a reel or an engaging Instagram post, I still love the community power of LinkedIn, and the potential for huge organic reach from a post without as much as a few sentences placed together is better than any other platform.

It’s so much more than a job finding or corporate promotional platform and can provide you with the ability to build relationships with both your ideal client and other business owners like yourself around the world.

I often say to small business owners “If your target market tends to be employed, and has money, then they’re likely to be found on Linkedin.” All small business owners can find their particular target market on the platform. Like anything, it’s how you use it!

Your personal Linkedin profile helps you connect person to person with your network. Because you are talking to each other as “real people’, your profile page needs to be a well-constructed information centre of what you do, who you do it for, and how you do it, from the banner to the record of your activity.

We walk through how to construct your Linkedin profile, explain where you need to add a call to action and explain some of the common mistakes people make when creating their Linkedin profile.

Today we cover Whether you need to be on Linkedin Why the profile is so important The key elements of a Linkedin profile How to write a create headline Why you need the headline Tips for writing your about us and bio How to use the featured section Why it’s important to moderate your Linkedin activity What to do from here.

Important Links

Episode 27 - Why Linkedin Company Pages could become your secret weapon

Your FREE Linkedin infographic

MAP IT -Action plan for 2022

Social Media for Boring Businesses (free webinar)

Other recommended Episodes

Are Case Studies your Secret Weapon?

How to Create Engaging Social Media Posts

How to Create Social Media Content as a Boring Business

See omnystudio.com/listener for privacy information.

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I formally apologise for everything bad I’ve ever said about Linkedin Company Pages in the past, because today’s guest Michelle J Raymond has changed my mind! If you’ve also always wondered “Should I have one, and if I do, what do I do with it?” then this episode is most definitely for you

Michelle covers how Linked covers the big four reasons you need to have your Linkedin Company page do more than post job vacancies or company updates, and how this is one of the best places on the internet to sell to a targeted, and curated engaged audience.

In this episode of MAP IT Marketing we cover the content plan you can use for your business, and how to make this work whether you’re a solopreneur, have a small team, or a team of far more.

Michelle J Raymond is the Chief LinkedIn Social Strategist at Good Trading Co and a founding member of the LinkedIn Small Business Advisory Council.

Michelle specialises in helping small to medium business owners make a real impact in business using Linkedin Company pages. She takes a hands-on approach, integrating her services into existing teams and working closely with businesses on strategy, execution and practical implementation of successful LinkedIn social selling campaigns.

Learn how to create the right sort of content for your Linkedin page, and prepare to have your mind changed just like mine was on the the benefits and possibilities of a Linkedin Company Page.

Today we cover Why small business should consider Linkedin company pages How company pages have changed in the last year How to grow your following What you need to do each month to help build an engaged following How to use your page to sell authentically to your audience How to use your page to grow your brand or company awareness Whether solopreneurs should use one alongside their personal profile The 3-2-1 approach to content creation for your page.

Important Links

http://www.goodtradingco.com.au/

The Good Trading Co on Linkedin

Michelle on Linkedin

Find Michelle on Instagram

MAP IT -Action plan for 2022

Social Media for Boring Businesses (free webinar)

Other recommended Episodes

Are Case Studies your Secret Weapon?

How to Create Engaging Social Media Posts

How to Create Social Media Content as a Boring Business

See omnystudio.com/listener for privacy information.

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What do you do if you’ve had a few too many “no’s” recently and you need to find an extra ten thousand dollars?

Well for Cat and her husband, the answer was simple. Start a business.

Cat and her husband had long talked about turning a family game, where the family would explore New Zealand with a whimsical mystery tour of directions set out from the kids in the back for years. They’d built a community of ten thousand readers of Cat’s blog “Getting Lost” detailing their adventures, and had requests of how to help others explore New Zealand.

The need to make right on the ten thousand dollar loss was enough to stir Cat into action and the result was a adorable game designed to travel with you as you go on a trip of exploration in the car.

Six weeks after the launch, they’d made the ten thousand in profit, and realised that perhaps this game had a little more potential than they’d thought!

The business has continued to grow and provide games to help people on all sorts of adventures, from date nights, to dog walks, to trips with your mum. With a range of sixteen different games, selling all over New Zealand and the world, this game is definitely not getting lost in the plethora of other games out there!

Cat’s now planning to launch into the US, after a viral post saw a spate of orders and requests come from there.

One of Getting Lost’s skills is their ability to take a core idea and spin it into variations for different markets. They also are able to work quickly when needed, like the launch of the Art Home Edition mere days after the first lockdown in 2020

This is rollicking podcast episode, with the firecracker energy Cat has brought to her business. Prepare to enjoy the journey!

Today we cover How anger and frustration led to the launch of a business How Cat built a community before she had a business How she’s used her community to test and diversify What she learned from listening to criticism How her product production has been bootstrapped as they’ve grown How social media has opened up the US as a market What we can learn from Cat’s business

Important Links

www.gettinglost.co.nz

Getting Lost on Facebook

Getting Lost on Instagram

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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"The hardest thing for me as a people pleaser was to discover my attempts to please everyone caused people to trust me less. That was the thing that made me the most devastated"

I used to be a sold out, all seasons pass People Pleaser. I was terrible at saying no if something wanted it, even if I had no idea how I was going to make it happen. Sometimes it all paid off. Other times, it didn’t. In one of the very first episodes of MAP IT Marketing I shared the story of how I built up our Agency Identify, only to have it all crumble back down in a huge mess.

At that point I realised that for my life and my business to change, I had to make some changes too. Recognising that my “kind” desire to please everyone was actually not pleasing many people at all was a huge and horrible shock to the system.

In the episode I cover the areas that people pleasing can affect in your business from your team, your pricing, your capability, your reputation and more.

This is a super personal and honest story of the battles I’ve had to overcome as I’ve learned to create healthy boundaries that have helped us rebuild our business into one I’m proud of, that delivers on our promises and has an incredible team to help us.

Saying a big NO to pleasing everyone has allowed me to become more confident in what we do best. As I say on the podcast: " When we're doing the things that we love doing that really light us up, and we put boundaries around our life to allow that to happen that people will respect, then that helps us to be the best gift that we are, we are a gift to the planet, each one of us as a gift to the planet"

Whether you have the same struggles or not, I invite you to learn from my story.

Today we cover What impact people pleasing had on my team Why people pleasing limited our ability to be profitable How people pleasing attracts the wrong types of customers Why boundaries in business are essential for thriving What I’ve learned and experienced from dropping the people pleasing.

Other recommended Episodes

The Most Important Part of your Marketing

Managing Marketing Overwhelm

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Great images of your products and of you can make selling what you do a whole lot easier. Even if you’re on a budget, the investment of great photography can help elevate your business and make you look far more together than you probably feel!

But it’s often one of the biggest areas of lack for most of the business owners I work with. So few invest money into getting a range of photos they can use for social media, the website, print and anywhere else you can place them.

In episode 24 of MAP IT Marketing, we talk to “Hipster Mum” owner Jade Warne. Jade specialises in helping business owners create stunning photography and videos of both themselves and their products, along with handing over a fair amount of advice and support around digital marketing.

Jade’s snapped Kate Hudson, Sarah Jessica Parker, Marie Forleo, Elizabeth Gilbert, Elle Macpherson - but her favourite clients are small business women who are building their dream. After starting her career with Marie Claire and the Sydney Morning Herald, she worked for start-up “Shoes of Prey” (which I vastly regret not asking her about in this episode because I loved that business!)

Jade has an energised and engaged community on Instagram under the name @hipstermumsocial where she mixes the realities of the business and parenting juggle

We talk about the importance of carving out a persona for yourself as a business owner that can be separate from the banalities and stress of parenting, and how this can make you feel more confident and in control of your marketing and brand.

As Jade says ”Who do you need to be in a business sense? Who you know, what is that person? How do they show up? What do they wear? What colours are important to them? And let's bring that construction to life for you so that you can communicate really succinctly swiftly with your ideal client to make those connections in a split second”

This episode is for anyone needing to understand how to find their own brand persona, what you need to have at home for your own product photography, why using an expert can be a worthwhile investment, whether you should use your children’s images as part of your marketing, and exactly how the balance between being in business and being a parent can sometimes feel completely impossible

Today we cover Why it’s ok to have a brand persona What happens to you when you own that persona What you need to create your own product photos at home Why getting a brand photographer can save you time and money The juggle of owning a business and being a parent Why sometimes we need to follow the different seasons of our lives Whether you should use your children as marketing material

Important Links

https://www.hipstermum.com/

https://www.instagram.com/hipstermumsocial

Identify's ECommerce Webinar October 7th

Other recommended Episodes

How to build a personal brand

What you must do to improve your ECommerce sales

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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What do you do when a pandemic blocks your opportunity to go on the OE you’ve been planning and saving for for years? Well for Charlotte Greer, it was the perfect opportunity to start a business.

After saving, while studying for her degree in Economics, Charlotte was all set to explore beyond the borders of New Zealand. When she realised that OE wasn’t going to happen any time soon, Charlotte picked up a project she’d initiated at university, where she’d created a business plan, with costings and sales projections, to help understand and process the application of her study.

This business was the perfect blend of her business brain, and her desire to live a “blended” sustainable life, where she may not “carry a straw everywhere” but definitely wanted to reduce waste, and choose products that did not leave a negative impact on the environment.

Veto began as a small range of products Charlotte sold online, and through the markets. Her business is still young, new and at the early stages, but she’s already gained stockists, has a pop up “refillery” in Tauranga, and has long term goals to grow both the range and the reach of her products.

Charlotte shares what she believes is the most important parts of starting a business are to get right, what she’s be able to do herself to launch it, and some of the challenges she’s faced since launching her business.

We also talk about the assumption that GenZ/ Millennials will automatically know how to market their business with social media, and the different skills you need when looking at it from a business perspective.

Today we cover What Charlotte sees are the most important parts of a business plan How to grow a business with no budget How to use customer feedback to develop your range Why Charlotte chose a sustainable brand How Charlotte saved money when she launched What’s next for VETO

Important Links

https://www.vetozerowaste.online/

Veto on Instagram

Other recommended Episodes

Backing Yourself to move from markets

How Pepper and Me was built on community

What you must do before spending a cent on Facebook Ads

What you can do on your website today to improve your ECommerce sales

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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If I could get my Christmas wish in early (very early!) it would be this: That you will get to Christmas Day with a good amount of profit in your account and you’ll be able to do more than wish you were napping all day over the stat days!

This is your time of the year for you to maximise your profit, put some extra away for some of the leaner months, and move a whole heap of stock. And to do that, we need a plan.

Of course when we say Christmas we know that this upcoming quarter has far more in store for us from Labour Day, to Black Friday and to the Yuletide bleary eyed shopping to get everything done and dusted for Summer holidays.

In today’s episode, we’re talking what options you have around promotional periods and themes for the season, why you need to consider which types of promotion goes with which event, and how to target the marketing to five different shopping types.

You are often training your customers to wait for sales, and this can eradicate your margins, prevent growth and cannibalize your own business. This has to stop!

“I know that for some businesses, they have trained me to be a bargain hunter, I only ever buy from the sales because they have sales all the time. Other businesses, I will think about what I'm buying and I'll buy high value prices I never would consider asking for the sales”

This quarter is huge - so I’m also inviting those who want to dig a bit deeper to come along to a webinar with me on October the 7th to make a plan, and get some extra help. The link is in the show notes.

Today we’re covering Why profit is the measure over turnover What not to do during this period What products you should never discount What four types of promotional offers you should use How to pull in different buying personas What options you have as an independent retailer How to tie this together into a quarterly promotional plan

Important Links

Webinar: ECommerce Success - how to make 2021’s last quarter count

MAP IT Marketing Facebook Group

The Ultimate ECommerce Checklist

Other recommended Episodes

Growing to 150k followers in just a few months on Instagram

How Pepper and Me was built on community

What you must do before spending a cent on Facebook Ads

What you can do on your website today to improve your ECommerce sales

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Have you ever wondered how to get over a hundred thousand followers in a year on Instagram?

I know I have! So I was thrilled that Lucas O’Keefe agreed to share exactly what he did to grow his account by over 150 thousand followers in a year, using engagement and community building methods.

"So my big takeaway it's been, you know, in a world where we need consistency, we need content, to just share our message and build that community. Start with one platform, One soapbox to stand on and make that a thing"

In March 2020, Lucas had a small instagram account for a social media agency “On the Clock Media” During the first wave of the Pandemic, Lucas made the call to focus on growing his Instagram profile, and changed his account to his name “Lucas O’Keefe”

At the time of booking Lucas on my podcast, he had grown to 100 thousand followers. By the time we recorded it, he’d reached 150 thousand, and only a few weeks later has gained over ten thousand more.

In this episode, Lucas shares (for the first time) the time and effort that he poured into growing his account, why he reckons personal brands should start with a single platform focus, and what all business owners can do to grow their accounts.

We also talk about the importance of being something “a little bit different” and how this helps your content to stand out.

“Find that one thing or those two or three things that are going to get people talking about you.There are so many different ways to work to make it work for you, but you have to stand out"

For small business owners who are sitting in the space between building a business, and growing a personal brand, this episode can help you work through what elements you can take from his learning, and what you might need to adjust.

Lucas also shares great insights around what’s working on Instagram at the moment (and what’s not) and why we need to use Instagram the way the algorithm wants us too.

One of my very favourite quotes from the podcast helped me up my game when it comes to commenting on other people’s posts. As Lucas said:

"Every time you comment, you are leaving a little tiny billboard that someone might see that brings them back to your page for content, right, and it can feel overwhelming because like I said, tiny, tiny billboard.”

Today we’re covering How much time it took Lucas every day to grow his audience What tactics be believes are key How reels can increase your reach What commenting on other people’s posts can do for you Why carousel posts are used on marketer’s accounts Whether you should stick to one platform at a time Whether a large account leads to business

Important Links

Lucas’ content calendar

Lucas O’Keefe on Instagram

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Five years ago, Cherie Metcalfe started a business selling salts, laid out on a duvet cover at a local market. Her goal was simply to contribute to the family income, without having to return to the late night life of cooking in a hospitality business.

"I never had any money to put into the business. Every dollar I've put in started from money I earned from selling salts off a duvet cover at a market stall."

It’s been a fully packed five years, with Cherie building an engaged community online, with thousands tuning into her Instagram stories every day (where she cooks using her products), or pouring over her mouth-watering photo, showing how you can use her rubs, salts, sauces and butters.

From that humble beginning at the markets, Pepper and Me has grown into four businesses, operating from their own building, and operating with a team of twelve. Cherie has managed to build a business focused around her love of cooking, food and people. Along with Pepper and Me, she runs the Pepper and Me club, a recipe sharing membership site, KitCo which sells ovenware, and Cain and Abel Knives, her newest business venture.

"Everything I do is part of a greater aim to connect people with food. I love people, and I love food. So that's what I do. "

Cherie has always invested time and energy into her organic marketing, building a community of people who love her, and her brand. In sharing about her life and her business, she’s been able to grow beyond the market stalls, selling directly and into stores.

User-generated content has always been important to Cherie, and her desire to help pay people who developed recipes using her product led to the launch of the Pepper and Me club.

As an avid user of her products, I can say they are seriously good. I haven’t cooked a bad meal with any of them. That definitely has contributed to the success of the business, as it’s easier to get people to buy again when the products are good!

However, it’s Cherie’s time and effort into showing people what she does, sharing moments of the day providing content and connecting with her community that has truly built her business.

"I put the time and effort into showing people what I do, sharing moments of my day, I show up, I provide content and my community then connect and support me when I share our products."

In this podcast we talk about how the business has changed, what’s changed since the early days, how she now prioritises her marketing, and whether this was all part of a big, organised plan. Cherie is real, inspiring and so motivating to anyone wanting to build a business out of a passion.

Today we’re covering How Pepper and Me started What drives Cherie Whether her growth was down to setting specific goals The lucky save she had when it came to pricing her products How Cherie built a community around her business Her advice for business owners wanting to do the same thing How the influencer changes has impacted her business Why she started a subscription recipe service

Important Links

Pepper and Me

Pepper and Me Club

Cain and Abel Knives

KitCo by Pepper and Me

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Today I’m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find and engage with, wherever they are.

Part of the magic of repurposed content is it all fits together like a massive jigsaw puzzle. It can help you create content more efficiently, and help people not just fall into your content web, but stay there. (I always say, be a spider, build a web)

I have to admit I’m super nervous about sharing this episode with you, because I know that what I’m currently doing to repurpose my content could be far more than you are currently doing. So before we jump in and talk about what’s included in this podcast, I want to remind you that we are all at different stages and levels when it comes to our business and to our marketing.

I have a list of six or seven other things I want to add to my content marketing machine such as infographics, nurture sequences and a few other little gems, and I’m not there yet, so it’s so important to know where you’re sitting in your content marketing journey and learn from there.

At the moment, my podcast is repurposed into a column, blog, long video, short videos, short content, and shared on a range of different platforms. I’m going to step through that process, and also share what help I get along the way, as well as how many hours a week we collectively use to make it all happen.

Then, I’m going to give you a starting place for you to start doing the same thing (you won’t need a podcast - you can use a blog or a webinar or a long talky video instead.

I’m nervous, but I’m also excited to share this with you. If you want to ask questions from this episode join our facebook group and ask them in there.

You can also get links to everything you need on rachelklaver.com/podcast

During this episode I share the following: Why we need to build a web to help our content marketing work better Why I changed how I was doing my marketing How I use my podcast to recreate and repurpose content The tools I use to create content What help I’m getting to create content How long it takes to do our marketing every week How you can use these ideas in your business How to start repurposing your content from scratch

Important links:

Free flowchart of how to repurpose content

OTTER.AI

Get Subly (Subtitles)

Video Cutter (free)

Tailwind (scheduling pinterest pins)

Answer Socrates

Other episodes that may help you

Episode 5 - Narrow your arrow to find your niche

Episode 10 - Creating great content

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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"I am a recovered camera shyness person. Now I'm on the other side of it, I have made it my life goal to help as many other people overcome camera shyness as possible. " -Harrison

Fear of showing up on video has to be one of the biggest blocks my clients have when it comes to marketing. It doesn’t matter what they ACTUALLY look like, except for the odd weirdo who, like me LOVES video, most of them run in horror at the thought.

They feel too old, too fat, too ugly, with a weird voice and nothing to say. (All these feelings are baseless) That camera pointing in their face is enough to bring on a full blown panic attack. To tell them they need to use it in marketing is a step too far.

That’s why I loved talking with Harrison, from IAMH Creative in the UK. He also used to be terrified about being in front of a camera, but has since reformed and now works with anyone worldwide who needs to have a mindshift. He teaches that “the camera is not judging you” and that when you learn that, you can begin to feel a lot more comfortable in front of it.

He’s also aware that video is now an essential part of marketing, since we shifted behaviours during lockdown. "During Lockdown we were all seeking human interaction, and a pick-me-up and it created a shift towards video that is going to stay

Harrison and I bonded over our mutual love of Goats. We’ve forgiven each other for our differing opinions on pineapple on pizza. And (while we are going to switch back to what this podcast is all about in a moment - I think this podcast exemplifies everything I love about the power of the Internet.

There is no way, pre instagram I’ve have ever come into contact with this 27 year old English bloke who finds 26 degrees way too hot, and used to be a rapper! He and I share the same values around people, business and helping people become more confident and I’m completely thankful I’ve got to meet him! You will love him!

Harrison steps through a simple process to help you become more confident on camera, and helps us all find a way to be ourselves on screen. "It's only been in the last year I've fully embraced it's ok to be 100% me on camera, so I understand that's a challenge for a lot of people"

I love his slogan “Just hit record” as he says it helps us not let overthinking get in the way of us just giving it a go.

Harrison is not a loud, in your face video coach who’s going to artificially pump you up or force you into doing anything. I know you’ll love him as much as I do in this episode, as he shares how to get over your video fears.

Today we’re covering Why so many of us fear video Simple methods to get over video fear How we need to drop the idea we are born confident What tech we can us, and what we don’t need to worry about Whether video is necessary for your business

AND... Our stories about how we’ve both met Gok Wan

Links:

IAMHCreative Instagram (well worth following for tips and ideas)

Harrison’s Coaching Programme

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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"You want to pull out all those nifty little quotes and testimonials, then really tattoo them on your arse, you know, everywhere, where ever it will work for you” - Lizzie Davidson

If you are a service based business, you need to add Case Studies to your marketing strategy. These powerful marketing stories help people see themselves in your happy client’s shoes, and can imagine all the good things you could do for them too.

Today in episode 17 of MAP IT MARKETING we’re talking to Lizzie Davidson who’s Linkedin posts are my daily go to for great information, excellent advice and the occasional professional disagreement

To be honest, I could have booked Lizzie to talk to you about almost any type of writing and content - she’s a highly skilled all rounder. However, months ago Lizzie did a week long series of posts about cases studies and the power of them

We often press the importance of case studies in marketing, to be used as social proof, and third party referral

For a long time Identify was really not doing anything of merit worth us doing a case study for a business. Thankfully these days are passed and we now try to collect a few every year

We personally outsource our case studies to an external writer as I find it very hard to talk us up, and get embarrassed when clients say nice things about us! However Lizzie does think it’s possible to do these inhouse

“A case study is a duet between you and the client. It's your insights and takes and theirs. It's not just you telling a story." - Lizzie Davidson

"I am sometimes a quazi-therapist coming in. I'm asking them to revisit a project. And whatever they say, good or bad, it's a great gift" - Lizzie Davidson

“Ask yourself "How are we hoping to add value with this case study? What are the valuable lessons? What will be really relevant to our clients?" That is where you find your juicy hook. “

Lizzie Davidson

Lizzie deftly walks you through what a case study is, why you need it and how to make sure it’s got all the important elements to build trust in the reader.

Lizzie is a B2B content marketing specialist with 20 years’ experience doing copy and business development for creative consultancies. She crafts magnetic website copy that fills your inbox with inquiries from your ideal clients. She and I both believe great content marketing will attract clients who dig your vibe, love your work, and pay you what you’re worth

Lizzie shares an effective step by step recipe of what is needed in every cases study, and breaks down how to make the most of the marketing collateral.

During this episode we discuss the following: Why case studies are so powerful What all great case studies need to include Where you should use your case study once it’s completed Why Case Studies can lead to sales Whether you should get your case studies outsourced.

Links:

Lizzie’s Blog on Case Studies

Lizzie’s Linkedin

Rachel’s Linkedin

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Today we’re talking social media captions!

Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, and creativity and PE? Well that’s not something I’m naturally good at!

I was having to learn as I taught, often only about three of four steps in front of my learners. I realised that’s what made me so good at teaching beginners! I was learning as I went as well, and I wasn’t missing crucial steps beginners need.

I realised that’s why I often find teaching how to write content so tricky. I’ve been a writer of content for twenty years, and it’s like breathing for me. When a client used to ask “how do I write a caption?” I’d be like “I dunno, you just write! Go for it!” which really wasn’t very helpful at all!

I was challenged to spend time working out exactly what to do after working with a few clients who just couldn’t put a sentence together.

It’s HARD when you haven’t written much before.

I now teach a structure that helps nearly every small business owners write more engaging captions, and I’d like to share it with you too. It’s one I use almost by default, although, like most people who become fluent at a thing, I’m likely to cut corners in it.

I’m so excited to share this with you today! And, if you go to rachelklaver.com/podcast and click on episode 16, you’ll be able to get a download of a worksheet you can use to plan out your first few on paper.

Today we’re covering Why captions are important My favourite topics for social media content How to find a bank of interesting industry-specific words The five step structure to writing a great post How and where to use this caption How to become more confident in using this format Plus you get my free caption writing worksheet

FREE CAPTION WRITING WORKSHEET

Link to MAP IT Marketing Facebook Group

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Today in episode 15 of MAP IT MARKETING we’re talking stories, and the power of using them in your marketing And not just any story. But the most important story (for you)

"Your customer is bombarded with over 5000 commercial messages per day. And so their poor brain is having to filter through all of this information just to understand what's going to be relevant to them" - Joel Woolley

"Saying you don't know who your ideal customer is to me is like getting a blunt butter knife and stabbing me slowly in the chest and watching me bleed out on the floor" - Rachel Klaver

"The empathy brings you both in at the same level. And so you know that I'm here to come alongside you and help you" - Joel Woolley

"So we've got to define here, what's at stake? What if you don't go with us? What could your life look like? equally? If you do go through with us, and you work with us? How is your life gonna look like?" - Joel Woolley

We are talking about how to write a compelling story about how your business can help your ideal client.

And it’s all based around a methodology called “Story Brand”

Story Brand was created by Donald Miller, of which I am quite the fan girl. I love the philosophy as it puts the client as the hero, and us as the guide to help them win over a challenge we’ve got all the special solutions for.

We personally have used the storybrand method to write our own copy, that saw a huge increase in the right type of clients getting in contact and working with us

We use much of our story to help work out our marketing content which helps everything feel connected and telling the same story, no matter where you go. Since then we’ve both recommended the framework and used it with clients to help them have the same impact to their business

I’m thrilled to have Joel Wooley, NZ’s certified story brand expert with us today to help walk through why he believes this framework works and should be used by your business

He’s also going to share the seven step framework that every business can use to help create a compelling and converting brand story.

Joel Woolley is a StoryBrand Certified Guide and the founder of My Brand Story, an agency that helps brands stand out through effective brand messaging and websites.

During this episode we discuss the following: Why it’s important to talk directly to your future customer How the brand story process puts your target clients at the centre of your message Why you need to show them a map on the front page of your website How to improve the conversions from website visitors Why this type of message can be used through all your marketing

Links:

Get in touch with Joel

Use the storybrand template

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Today we are talking...TIKTOK!

Tiktok is not just about lipsyncing to a song, or following memes, It can be a powerful marketing tool. Today we’re talking about how to use Tiktok as a product based business. (As a service based business I also learned a lot from this episode.)

I’m so pleased Tasha Miller from Jubly-Umph is joining us today to talk through how she uses Tiktok to grow her business.

“Once I started to make my own jewellery and putting my work out there, I discovered there were lots of people out there just like me and it created a little community” - Tasha Miller

I discovered Tasha’s business last year. They sell little reminders that you can wear every day: Reminders that you are smart and brave and strong, and reminders to celebrate or get a little sweary. So I had to get some for my teenage daughters.

First - they were a huge hit, and second, I found out how super cool Tash from Jubly-Umph was. I’m in awe of how she’s used social media, and more recently using Tiktok to sell her products.

“I was out to dinner with a friend. Just before going I’d posted a Tiktok and it just went off in just a few hours. The orders started rolling in. In the end we got 400 thousand views and $10,000 dollars with of sales from that one post.” - Tasha Miller

I’ve recently got into Tiktok myself. (ok, maybe a little bit addicted) To be honest it was an act of rebellion against my daughters who had completely banned me from joining. Now, a few months on I’m finding my stride, and have discovered it’s helped me become more succinct in my video content, as well as finding new people to connect with.

The day before we recorded this I got my first negative comment on my own Tiktok for having only 52 followers (I’m now sitting at the still small but bigger number of 400ish) so found this episode really great to learn from myself

Here’s some important information able our guest:

Tash started out by graduating uni with a journalism degree. While at uni, she supported herself by trading vintage clothing and jewellery on ebay, before starting a market stall (at rose street market in Fitzroy) to sell her own home-made jewellery and artwork, under the name Jubly-Umph, in 2009. A year later she moved the online business away from ebay to a dedicated website, which then grew enough to become her full-time profession. She has gone on to have 3 permanent part-time staff, to enable her to concentrate on marketing and growing the business. Her facebook, insta, tiktok and email marketing has been integral to the operation and growth of the business, with 2020 seeing Jubly-umph's biggest year of growth yet.

During this episode we discuss the following: Why it’s important to stick to who you are The importance of showing your face (even if you are an introvert The importance of market research and knowing your audience The difference between “giving it a go” and “giving it your attention” What impact Tiktok has had on Jubly-Umph How Tasha balances creating content with running her business How Tasha repurposes her content

Links:

https://www.tiktok.com/@jublyumph

https://www.instagram.com/jublyumph/

https://www.facebook.com/jublyumphart

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Marketing overwhelm has the power to take us to meltdown. We either freeze, flee or fight and in the end the only thing we don’t do is keep on going on.

“Sometimes I need to remember this is not the time to learn that new thing because it’s not a current focus for the business”

“When marketing overwhelm is overtaking me it’s normally that either something is out of whack with my actual life or I’m not taking enough time for myself”

“Your marketing plan needs to be something that is manageable for you today, right now”

Business owners often struggle to maintain marketing for the following reasons Being a business owner is a big job and if marketing is not something you know and understand, the pain of learning and keeping up with everything feels too tiring There isn’t a plan that starts with where you are right now It’s a long term game, and takes a while to see results. When you are working in other areas of the business that sees near instant results, it’s hard to maintain a habit without quick reward It’s something we often do in our spare time because we’ve built a business around our clients We are scared of making mistakes

I’ve felt all of these myself as a business owner. I might be a marketing strategist for other businesses, but often my marketing was historically done outside business hours.

I’m almost fifty and I sometimes struggle with the constant learning and change.

Like most of us in modern life marketing has to fit with all the work that pays the bills, team needs, finding time to exercise, spending time with family and trying to keep the washing pile from not taking over my living room.

I’ve had times when we really just needed a sale, and trusting the long term game was the scariest thing imaginable.

I’ve persisted with marketing because I know it makes business growth easier long term. I’m a marketer because I’m a lazy salesperson. I don’t like cold calling. I don’t want to have to work hard to find each new client. I was people to come to us who are so converted it’s easy for us to start working together

I’ve pushed myself into learning because my clients need someone to help guide them through learning. I’ve faced overwhelm because I want to remember just how painful it is when it doesn’t feel that easy to find the time, know how to do it, or where to start.

Through that I’ve learned so many ways to measure what’s really going on, how to get past the overwhelm and get your marketing humming.

So this podcast is all about what I’ve learned. Let’s get that overwhelm under control

During this episode we discuss the following: Why sometimes you need to stop following people to create your own content How to avoid shiny object syndrome in your marketing Why marketing overwhelm may not be about marketing at all Why scheduling time in for marketing is essential Why long term thinking can get you over the learning pain How long it takes to see results Why it's ok to take it slow

Links:

My daily planner

Video of our content planner spreadsheet

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

Rachel Klaver - Tiktok

See omnystudio.com/listener for privacy information.

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The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lisa from Curvature clothing, whose instagram stories are often one of my favourite ways to time waste.

One of the activities I ask many of our clients to do is instagram stories. This is for a few reasons

First it’s a great way to build a deeper relationship with your existing audience

It’s a great place to sell your services or product

And (and this is my key selling point… if it wasn’t very good it disappears after 24 hours!

However our guest today makes stories I wish we could keep

I was already invested in her brand Curvature clothing because she does what I ask so many people to do - when she’s talking to the camera it really feels like you are right in the room with her

She involves people in the design process, and talks through options

But it was her series around bizarre Adelaide crimes that really caught my attention - to the point I was making my entire family stop and watch and read along with me

Lisa used to work in a prison, now she work in fashion. she got so fed up with not loving anything that was available for me to wear, that she set about creating an option for women who felt the same.

Curvature is slow fashion and 100% made to order.

And today - we’re talking all about instagram stories.

During this episode we discuss the following: Why Lisa started her business How Lisa has used stories to help fidikn her people and feel less isolated Why Lisa uses stories to get feedback from her audience How stories about crime helped tie into her new range of clothes What Lisa finds weird about social media as a whole Plus I make her tell the funny story about the potatoes inside the washing machine (it’s worth turning into this podcast just for that!)

Links:

Curvature Clothing

Curvature Clothing on Instagram

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“Primrose and Co is about putting nature first. So we put nature at the heart of our decisions about our business” - Sarah Primrose

“Going to the markets is like going to see your family every week. It’s been one of the best things for us, including getting to network with other small businesses” - Sarah Primrose

“You can get stuck on a treadmill, to keep that cashflow going, because you’re having to show up all the time in person, and then COVID comes and breaks that treadmill and you realise you’ve built a business with a lot of risk.” - Rachel Klaver

“There’s a perception of what people will pay at a market, and it’s not the same as what someone will pay for at a store” - Sarah Primrose

“I just had this moment where I thought yes, I’m ready to do this. I knew if I didn’t I was going to hate myself so I made myself do it” - Sarah Primrose

“I love working and collaborating with people, sharing knowledge. But I’m having conflicting feelings as some of what we do now I’ve worked so hard to learn and discover. Sometimes I know I need to protect my IP even though I want to be open.” - Sarah Primrose

Living by your own strong ethics around consumerism and the environment while growing a manufacturing and ecommerce business is not without its challenges.

Our guest today - Sarah Primrose, the creator and founder of Primrose and Co has managed to do just that, and successfully moved her business from one that sells at markets, to a brand that is now sold online, and via a range of retailers both here in New Zealand and beyond.

Sarah’s background as a chef, food stylist, menu and recipe developer, nature explorer, avid gardener, keeper of chickens and sheep has helped her create a business that truly reflects her own style and passions. She grows some of the flowers in her products on her beautiful lifestyle block surrounded by gardens, native bush and rolling hills, where she lives with her partner Scott and a menagerie of dogs, cats and other animals.

Primrose & Co is all about knowing where things come from, where they end up & how we can live more sustainably with Earth Mother & Our Planet. Putting nature at the heart of her decisions, Sarah’s entire brand message is seen through the types of packaging she uses, and how she aligns herself with other businesses and influencers. She’s worked hard to create product packaging that’s refillable, reusable or compostable as part of her sustainability values.

She’s definitely had to step over more than her fair share of hurdles and had to take risks to see the growth the business is now experiencing.

I’ve had the privilege to watch the progress of Sarah’s business right from the early days, personally use her products and last year we got to work alongside Sarah. I consider her one of the most “sunshiny” people I know. She truly lives and breathes her values, and this podcast will inspire anyone with big dreams and goals, but has started off small, with a tiny budget.

During this episode we discuss the following: How small businesses have the flexibility to change and adapt The importance of growing a business that fits in with your ethics and values When and how to take the leaps towards growth The importance of having people around you to be your cheerleaders The lessons learned in moving from markets to retail stores The importance of growing and maintaining a trusted brand

IMPORTANT LINKS FOR THIS EPISODE

Primrose and Co

https://www.instagram.com/primroseandco_nz/

https://www.facebook.com/primroseandconz

https://www.tiktok.com/@primroseandconz?lang=en

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting” - Rachel Klaver

“So many business owners are stuck about what to write about for social media because all they see is a boring business. Your potential customers don’t see your business that way at all!” - Rachel Klaver

“Think about your “goat in a tree” wisdom - all that insider knowledge and things that you find easy, but your customers and fans don’t. That’s gold content for your social media” - Rachel Klaver

“We’re talking about anything that helps people build a relationship with you, and helps them know that you’re the person they’ll buy from when they are ready” - Rachel Klaver

“Give people a glimpse about what it might be like to get to work with you.” - Rachel Klaver

If there’s one thing that I hear from business owners (especially my clients!), it’s that it’s hard to come up with great content for special media

Part of the issue of course, is that not everyone is a writer. And we all have writing blocks we need to get over.

Part of it is a fear that we’ll get it wrong on social media

And part of it’s a fear that you’ll go to all that effort and find out that it’s all a waste of time

I can’t fix all of that in this podcast, but I can help give you a framework for how to write better content by learning to be a Goat in a Tree

Whether you are writing all your own content, or getting someone else to do it, it’s super important that you, as the business owner, take time to work this framework out. This is your business, and it’s your voice that needs to come through everything you do.

Being a goat in a tree is learning to see all the interesting parts of your business you take for granted every day.

Here’s what we include in your goat in a tree content: Answering frequently asked questions Talking about your “goat in a tree” wisdom and industry specific knowledge Giving a glimpse of what it would be like to work with you

Add to this posts that share your core offers, you and your team, and a little bit of fun and you’ve got a great bank of content

Take the time to write great content, and store it all in a spreadsheet. Great content can be used more than once. (and be sure to look out for Episode 16 where we map out how to write great social media captions)

During this episode we discuss the following: Why we often find our business boring to write about What people really want to see on your social media Why you need to think like a goat in a tree Why this sort of content works by removing objections What sort of content you need to create How this method builds out a strong content base for your marketing How to use this no matter what sort of business you have

IMPORTANT LINKS FOR THIS EPISODE

FREE BRAINSTORMING CONTENT PLANNER

STUFF BLOG: How to be a goat in a tree

Our MAP IT Express Event (July)

Our MAP IT Express Event (August)

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“There’s always ways to help your business stand out in a crowded marketplace” - Jo Murphy

“The ultimate goal of the algorithm is to show people content that they will like, that starts conversations, and they actively seek out.” - Jo Murphy

“Good marketing is something that other people are drawn to and want to become a part of it” - Jo Murphy

“Loving on your existing customers is something that people often don’t do enough. Email marketing is such a great way to show that love” - Jo Murphy

I am not sure if it’s because for years I did it really tough, or it’s my stubborn independence, but I hate wasting money. (Unless it’s money I want to waste - you know, like on clothes!)

I work with so many businesses who’ve burned through scary amounts of money on digital advertising for little reward. It’s heartbreaking to be honest!

That’s why I’m so pleased Jo Murphy is with me today - I’ve watched her over two years give amazing, careful and considered advice, often in great detail in Facebook groups for free.

She’s someone I immensely respect and admire.

Her niche is working primarily with environmentally friendly eCommerce businesses, but her advice is for all eCommerce businesses and can also be extended beyond that for all small businesses wanting to use Facebook ads to grow their audience, get leads and make sales.

Jo Murphy left the halls of academia in 2013 to pursue a career as a freelance digital marketer. She specialises in Facebook and Instagram, works primarily with environmentally friendly eCommerce businesses, and once sent a slinky down the staircase of a ten storey building.

As an active contributor in some of Australia and New Zealand’s biggest online business communities, Jo is passionate about providing solid information and education to businesses of every size and believes that meaningful connections and collaborations are one of the biggest keys to success.

When she’s not working with clients through her own business The Ad Nomad, she’s busy working alongside the SmartMarketer team as a community manager for Team Traffic and Train My Traffic Person.

During this episode we discuss the following:

How Jo went from working with anyone to working with a very specific group of business owners The importance of having the same values as your outsourced partners Why making sure your offer is clear and easy to understand is crucial What barriers you might be putting in the way of your customers Why it’s important to not overstress about algorithms How to have an authentic voice in your marketing What you need to do before you pay someone else to do your ads

IMPORTANT LINKS FOR THIS EPISODE

Instagram.com/theadnomad

theadnomad.com

trainmytrafficperson.com

Jo’s Patreon Link

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“The world we live in today is one where there is a huge ability to grow your business on the power of customer proof” - Casey Hill

“When you are a small business you don’t have a huge budget, so you need to find creative ways to differentiate yourself from your competitors” - Casey Hill

“That first touchpoint is a huge opportunity to build a relationship. If you start it off with a human connection it brings them in, and gets them talking.” - Casey Hill

“People often view customer lifetime value too narrowly - it’s not just how much that person will spend. It’s also how much they share and talk about your brand” - Casey Hill

Imagine taking a few moments to create a short, personalised video to someone, that secured a deal worth thousands of dollars of sales, both in client work and later referrals.

That’s exactly what happened to me a few years back, the first time I tried out a cool app called Bonjoro.

And trust me - the video was pretty casual! I was sitting on my sofa at the end of the day, and all I did was talk about how much I was looking forward to sending them a proposal!

(As Casey says in the podcast “You don’t need to be polished” - phew!)

I loved speaking with Casey Hill, the head of growth at Bonjoro, about how personalised video can play such an integral part in different stages of the customer journey to build trust, and create community.

For me, the stand out was the way it can fit into your marketing automation systems, and allow you to create a more personalised experience at each stage of the marketing journey (Since recording this episode I sat down, made a plan and we’re using Bonjoro ourselves a lot more.

I’ve recommended Bonjoro during my MAP IT events, and to clients that it’s a perfect fit for, and I am now even more convinced it’s a really simple and effective tool to build trust. (Which is our T in MAP IT) and show investment in your fans and customers (Which is the I in MAP IT)

I’d vastly prefer to send an email than pick up the phone. I love the power of marketing automation. And there’s a lot of ways you can make people feel like the automation is written just for them.

But if there’s one thing I’m sure of in this world of fighting to keep people’s attention it’s this - when someone knows something was made just for them, it’s going to stand out to them

Casey’s had so much wisdom to share about how we can convert and retain more customers by keeping things personal.

(Plus, we also discussed Quora and Casey’s cool board game Arkon

During this episode we discuss the following: How Bonjoro works The power of personalization along with automation Why personalised emails are so powerful Our drive for human to human connection The different ways you can connection along the customer journey How to get the most out of using Bonjoro

IMPORTANT LINKS

Link to get a two week’s free trial

Quora

How to Monetise Quora

https://twitter.com/bonjoroapp

Find Bonjoro on Facebook

Find Casey on Linkedin

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?” - Tracey Smith

“We want to buy from artisans. We want to buy from small businesses. We want that real human touch” - Rachel Klaver

“It’s like going out for dinner, we want our visitors to eat with their eyes, and your website is there to create desire and build that need” - Tracey Smith.

If I could log all the common questions people ask in Facebook groups about their business the question “How do I get more people to buy from my ecommerce business” would be right up there at the top.

It’s a rude shock to many small business owners just how much work is involved not only in getting people to your site, but then getting them to buy!

We’ve got a special love for retail and eCommerce at my agency Identify. We really enjoy helping small business owners get more sales.

While we naturally talk a lot about social media, marketing automation, and digital ads, one of the first areas we look at is the website.

There is so much you can do on your own digital real estate to get more clients.

I’m so thrilled that Tracey Smith, one of our Identify strategists (and the leader of our Australian team) joined me on today’s webinar. Along with working with us, Tracey has her own ECommerce store, and tests out everything we teach our clients.

In this episode we’re going to walk through so many areas - this is truly a deep dive of tips, ideas and strategy!

During this episode we discuss the following: Why you really need an awesome About Us page (and why it converts people to customers) The effects as welcome sequence has had on Tracey’s business What you need to add to every page What platforms the website should be built on and why Why your website needs to “talk to” other platforms on the internet Whether you should be using Popups How to protect your online assets Cool tools you can use to get a better picture of your business Why you might need to simplify your front page. Making it easy for people to click buy now. Why your website is a living organism How to work out what parts of your marketing you may outsource in the future Why you shouldn’t ever use your suppliers' content for your caption as it is Walking through your user experience with fresh eyes. Remember to take ideas for your business from other types of businesses

Five ways to grow your ECommerce business blog

We have a really helpful checklist to help your ecommerce business

Get our ECommerce checklist

Here are the tools mentioned in the podcast

HOT JAR

GTMetrix

Google Analytics

Great survey tool - Survicate

Laybuy

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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“If you’re getting frustrated when people are taking you for granted - it’s a sign you might need to put your prices up” - Natalie Coombe

If there’s one thing I’ve learned from working with hundreds of small business owners, it’s that a large percentage of us do not value what we do enough to make sure we’re getting paid for all our hard work.

We definitely pay our team, our suppliers and we’re all about the great deals for our customers… but when it comes to us? We come last!

Today I’m going to ask you to change all of that! Take a listen to pricing expert Natalie Coombe to learn how to drop “burnt chop” syndrome, and begin to create a business that gives you the life you set out to have when you started your business.

Natalie generously shares the two best pricing models for small businesses, and talks about how you can move to a model that values your time, energy and effort as well as helps position yourself as an expert (this works for product based businesses too!)

For me personally, I realised I’m still very much someone who can struggle to put myself first, not because anyone else is pushing me back, but because I definitely was a burnt toast person for years as a single mum (Chops were a rare treat back then!)

It’s amazing how our life slips into our business mentality and vice versa.

In terms of MAP IT - (Map, Action, Promote, Invest Trust) pricing fits very firmly in the “we need to work this out before we go start marketing out to everyone! Too often it’s a job that’s done after you’ve got to rock bottom, so the earlier you can make sure your products are priced for profit and growth, or your services pricing correctly reflects the value of your offer, the better!

“We’re always learning new things. Running a business is the biggest personal development journey there is” - another great quote from Natalie!

During this episode we discuss the following: What blocks we have around our value as business owners Why you need to look out for burnt chop syndrome The four ways to work out your pricing structure Why looking at competitors might not be the best solution What factors your pricing needs to consider How to move from a cost based pricing structure to a value based one Why you don’t need to fear the word MATH!

IMPORTANT LINKS

www.NatalieCoombe.com

Facebook / IG: @NatalieCoombeOnline

https://www.linkedin.com/in/nataliecoombe/

Natalie has a SPECIAL OFFER for the Month of June ($500 off her programme!)

Find out about NAIL YOUR PRICING here

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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I used to spend a lot of time getting clients to create a customer avatar/ target persona.

It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONS

However, for many of us, we’re not fishing in a barrel of billions.

If we live in a small regional town, or we offer a low competition service, or we don’t need that many clients, we might not need to describe our target persona as “25-35 year old male who loves drinking pina coladas and taking walks in the rain”

In this episode I want to release you from the idea that a target persona is the ONLY way to narrow your target market

And give you seven (yes SEVEN) different other methods you can use to find your people

We personally use a mix of three of these, and since I’ve used this method I’ve found we’ve had far better engagement, growth and qualified leads.

You STILL need to talk to one person in your marketing copy

But this episode will help you narrow that arrow so that one person hears it, sees it, and knows IT’S JUST FOR THEM

During this episode we discuss the following: Why it’s really important to Narrow the Arrow Why this method is especially effective for people who live in small towns, and cities How this method can help coaches and trainers grow their audience The seven key ways you can define your target market How to apply this in your own business How to blend several of these ideas together

IMPORTANT LINKS

Narrow the Arrow Worksheet

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best

Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses

Lauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands

This is such a full, powerful episode of gems and ideas for any small business owner

During this episode Lauren and Rachel discuss the following: Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clients How to avoid the “itty bitty shitty committee” Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses Why it’s important to avoid shiny object syndrome How you can position yourself as an expert.

WEBSITE

https://theaudaciousagency.com/

IMPORTANT LINKS

https://www.linkedin.com/in/laurenclemett

https://www.facebook.com/LaurenClemett68

http://bit.ly/RocketLaunchYourBusiness

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped, size 14, snowboarder herself, Maria found there was a large gap in the market for appropriately fitting snow pants for women and devised a crowd-funding campaign on Indiegogo to gauge the interest. The successful results of the campaign indicated she wasn’t alone. To date, Nobody’s Princess has raised over $12,000 - based on a concept - and has sparked the interest of women who ski and snowboard, globally.

During this episode Maria and Rachel discuss the following: How the idea for Nobody’s Princess came to be How her passion for a great result has helped her push through the hard bits Whether you need to be an expert in all things to launch a business The energy, time and emotional cost of “showing up” for your business How “showing up” can be confronting as a person, around self-confidence and body image. How to build a brand before you have a product What Maria’s had to work through working in the women’s fashion industry, trying to cater for a wide range of sizes

LINKS

https://www.nobodysprincess.com.au/

http://www.facebook.com/nobodysprincessapparel

http://www.instagram.com/nobodysprincessapparel

Enter Maria's Competition

https://powdherstash.win/

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES

MAP IT Marketing Facebook group

Identify’s Free Events and Webinars

Identify Marketing Instagram

Identify Marketing Facebook Page

Rachel Klaver Website

Identify Marketing NZ Website

Identify Marketing Australian Website

Rachel Klaver - Linkedin

Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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This is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me to have to search my soul and become a far better business owner. This is the most important part of your marketing - it’s not sexy, it has nothing to do with social media or really cool tricks and tactics. this is about the honest to goodness most important part of anyone’s marketing ever. It’s a super important episode.

What are you doing to look after your current customers The most important job you need to do in your business A short history of how I started Identify - the fails and struggles we went through, how it grew in 6 months, and how we fixed the issues we experienced Sharing a story of how we rebuilt the trust with one of our first clients in the business The reason you need to build trust with your clients Things you can learn in our free online school: The Toolbox.

IMPORTANT LINKS MENTIONED DURING MAP IT MARKETING EPISODES MAP IT Marketing Facebook group Identify’s Free Events and Webinars Identify Marketing Instagram Identify Marketing Facebook Page Rachel Klaver Website Identify Marketng NZ Website Identify Marketing Australian Website Rachel Klaver - Linkedin Rachel Klaver - Youtube

See omnystudio.com/listener for privacy information.

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In our first episode, it is but necessary that we introduce our podcast and our business. We’re here to help you as a small business owner become more confident and capable with your marketing even if you never work with us. Today, we’re giving you an overview of what a marketing map is, why you need it, and the first step you can take to help you build your business’ marketing map.

A short introduction to the podcast The story behind the name MAP IT and why we started this business 5 components you need in your business Why you need a marketing map Taking action to help you with your marketing map.

See omnystudio.com/listener for privacy information.

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Welcome to MAP IT Marketing

See omnystudio.com/listener for privacy information.

MAP IT Marketing: Recent Episodes

Rachel Klaver