Learn Marketing: Recent Episodes
Learn with ADmyBRAND
Learn with ADmyBRAND is a Free Audio, Video and reading platform for anyone around the world to understand concepts of marketing. You can visit learn.admybrand.com to create your playlist and get started...
Season/Course 7: Pricing Strategy
Chapter 3: Price Adaptation
Abstract 5What is discriminatory pricing? Price discrimination is a microeconomic pricing strategy where identical or largely similar goods or services are sold at different prices by the same provider in different markets. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 3: Price Adaptation
Abstract 4What is price discount and allowances? Discount is the price differential that quotes the price so that the buyer pays much less than the quoted price. Discount is an allowance made to the buyers in consideration of marketing services rendered. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 3: Price Adaptation
Abstract 3What is promotional pricing? Promotional pricing is a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and customers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 3: Price Adaptation
Abstract 2What is geographical pricing? Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 3: Price Adaptation
Abstract 1What is price adaptation? Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands, and prevailing incomes. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 6What is product bundling pricing? Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 5What is by-product pricing? A pricing method is used in situations where a saleable by-product results in the manufacturing process. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 4What is captive product pricing? captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a lower-priced core (or main) product that requires accessory (or captive) products for the main product to function. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 3What is optional feature pricing? Optional product pricing is when a business sets a base product at a lower cost and additional, optional products at a higher price to make up for any losses. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 2What is product line pricing? Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 2: Product Mix Pricing
Abstract 1What is product mix pricing? Product Mix Pricing Strategy is the strategy for setting a product's price often has to be changed when the product is part of a product mix. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 9What is selecting the final price? In selecting the final price, a company should consider the influence of other marketing mix elements such as the quality of the product, the advertising budget, etc. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 8What is the method for selecting the price? An organization has various options for selecting a pricing method. Prices are based on three dimensions that are cost, demand, and competition. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 7What is analyzing competitors? Competitor analysis also referred to as competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 6What is estimating cost? A cost estimate is the approximation of the cost of a program, project, or operation. The cost estimate is the product of the cost estimating process. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 5What is determining demand? The prices of related goods or services—either complementary and purchased along with a particular item, or substitutes bought instead of a product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 4What is setting the price objective? Pricing objectives refer to the goals that drive how your business sets prices for your product or service. Let's understand this marketing concept in more detail in this episode.
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Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 3What is setting the price? In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 2What are the benefits of pricing? The advantages of a pricing policy lie in its ability to make your product appealing to customers, while also covering your costs. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 7: Pricing Strategy
Chapter 1: Pricing
Abstract 1What is the pricing? Pricing is the process whereby a business sets the price at which it will sell its products and services, and maybe part of the business's marketing plan. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 5: Level of Customer Involvement
Abstract 5What is dissonance reducing? Dissonance-reducing buying behavior occurs when the consumer is highly involved but sees little difference between brands. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 5: Level of Customer Involvement
Abstract 4What is habitual? When a consumer has a low level of involvement in a purchase choice, this is referred to as habitual buying behavior. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 5: Level of Customer Involvement
Abstract 3What is variety-seeking? Variety seeking or variety-seeking buying behavior describes a consumer's desire to search for alternative products even if she or he is satisfied with a current product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 5: Level of Customer Involvement
Abstract 2What is complex buying behavior? Complex buying behavior occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 5: Level of Customer Involvement
Abstract 1What is the level of customer involvement? A consumer's level of involvement is how interested he or she is in buying and consuming a product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 9What is a performance review? A performance review is a formal assessment in which a manager evaluates an employee’s work performance, identifies strengths and weaknesses, offers feedback, and sets goals for future performance. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 8What is the order routine specification? Order-routine specification is a stage of the business buying process in which the buyer writes the final order with the chosen suppliers, listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 7What is supplier selection? Supplier selection is the process by which firms identify, evaluate, and contract with suppliers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 6What is a proposal solicitation? A solicited proposal is one that is submitted in response to a specific work statement from the sponsor. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 5What is supplier search? Supplier search is a stage of the business buying process in which the buyer tries to find the best vendors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 4What is product specification? A Product Specification commonly referred to as a product spec is an important product document that outlines key requirements for building a new feature, functionality, or product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 3What is the general need description? General need description is the stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 2What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 4: Purchasing Process
Abstract 1What is purchasing Process? Purchasing is the formal process of buying goods and services. The purchasing process can vary from one organization to another, but there are some common key elements. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 6What is post-purchase behavior? The way a person thinks feels and acts after they make a purchase. We're focusing on influencing the action of repeat purchases, but that doesn't mean we can ignore thoughts & feelings. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 5What is a purchase decision? The purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 4What is the evaluation of alternatives? Evaluation of alternatives is the third stage in the Consumer Buying Decision Process. During this stage, consumers evaluate all of their product and brand options on a scale of attributes that have the ability to deliver the benefit that the customer is seeking. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 3What is information search? Information search is a stage of the decision-making process in which consumers actively collect and utilize information from internal and/or external sources to make better purchase decisions. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 2What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 3: Buying Decision Process
Abstract 1What is buying decision process? The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 9What are individual and interpersonal factors? An interpersonal factor includes authority, interest, and status. Individual factor includes age, education, job position, risk-taking, and personality. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 8What are organizational factors? Organizational factors include the buying objective, policies, process, and organization have major influences on the organizational buying. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 7What are environmental factors? The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 6What is business buying behavior? Business buyer behavior refers to the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 5What are psychological factors? The key psychological factors to understand when considering consumer behavior are motivation, perception, attitudes, and beliefs, along with lifestyle. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 4What are personal factors? Personal Factors are the individual factors of the consumers that strongly influence their buying behaviors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 3What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 2What are cultural factors? In simple words, cultural factors include the values and ideologies of a particular group of individuals. Culture defines social behavior and sets specific standards and values to be followed. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 2: Consumer and Business Buying Behavior
Abstract 1What is consumer buying behavior? Buying Behavior is the decision processes and acts of people involved in buying and using products. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 8What is data mining? Data mining is a process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 7What is a customer database? A customer database is the collection of information that is gathered from each person. The database may include contact information, like the person's name, address, phone number, and e-mail address. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 6What is database marketing? Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 5What is customer loyalty? Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 4What is customer relationship management? Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 3What is customer profitability? Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 2What is the total customer benefit? Total customer benefit is the total monetary benefit of the product and the total customer cost is the total monetary costs the customer expects to incur in evaluating, obtaining, and using the product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 6: Know Your Customer
Chapter 1: Customer Jargon
Abstract 1
What does the total customer cost? Total customer cost is the complete packet or fees a customer expects to pay in the researching, buying, obtaining, and maintaining of a given product or service. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 5What is individual marketing? Individual marketing is the kind of marketing communication or promotion that is customized for individuals in a personalized manner by the companies or retailers mainly through technology. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 4What is local marketing? Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 3What is the difference between niche and segment? A niche is an identifiable group of customers who have unique needs and preferences. The term is typically associated with small companies that produce specialty products or services that strongly appeal to a subset of a market. A segment is a term that large firms use for a niche. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 2What is niche marketing? A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality, and the demographics that it is intended to target. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 1What is micromarketing? Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market. With micromarketing, products or services are marketed directly to a targeted group of customers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 6ANSOFF Matrix Example: AdidasAdidas is one of the most well-known firms globally, specializing in the manufacture of a wide range of high-quality sportswear and equipment. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 5What is diversification? Diversification is the process of allocating capital in a way that reduces the exposure to any one particular asset or risk. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 4What is market development? Market development is a growth strategy that identifies and develops new market segments for current products. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 3What is product development? Product development typically refers to all stages involved in bringing a product from concept or idea through market release and beyond. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 2What is market penetration? Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix
Abstract 1What is an ANSOFF matrix? The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 6BCG Matrix Example: ZaraZara is a Spanish apparel company started in 1975 in the Artexio Galicia by visionary Rosalia Mera and Amancio Ortego. Let's take a look at the BCG matrix example, Zara to understand that.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 5What are question marks in the BCG matrix? Products with high market growth but a low market share. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 4What are stars in the BCG matrix? Stars consume a significant amount of cash but also generate large cash flows. As the market matures and the products remain successful, stars will migrate to become cash cows. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 3What is a dog in the BCG matrix? A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 2What are the cash cows? A cash cow, in business jargon, is a venture that generates a steady return of profits that far exceeds the outlay of cash required to acquire or start it. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 1What is the BCG matrix? The Boston Consulting Group's (BCG) growth-share matrix is a planning tool that employs graphical representations of a company's products and services to assist management in determining what to keep, sell, or spend. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 7Porter's Five forces Example: UberUber has emerged as a major cab service, operating in more than 900 metropolitan areas worldwide and employing more than 22,800 people worldwide. Let's take a look at porter's five forces example Uber to understand that.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 6What is the threat of substitute products? Companies are concerned that substitute products or services may displace their own. The threat of substitution is high when rivals, or companies outside the industry, offer more attractive and/or lower-cost products. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 5What is the bargaining power of buyers? The Bargaining Power of Buyers, one of the forces in Porter’s Five Forces Industry Analysis framework, refers to the pressure that customers/consumers can put on businesses to get them to provide higher quality products, better customer service, and/or lower prices. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 4What is the bargaining power of suppliers? The Bargaining Power of Suppliers, one of the forces in Porter's Five Forces Industry Analysis Framework, is the mirror image of the bargaining power of buyers and refers to the pressure that suppliers can put on companies by raising their prices, lowering their quality, or reducing the availability of their products. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 3What is the threat of new entrants? The threat of new entrants is the risk a new competitor creates for current companies within an industry. This occurs when a new company begins selling a similar product or service as an existing company. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 2What is a competitive rivalry? Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 1What are porter's five forces? Porter's Five Forces Framework is a method of analyzing the operating environment of a competition of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 9PESTEL Analysis: CanadaCanada is the second-largest country in the world. Canada has become a mighty country with a service-driven economy and growing manufacturing rates. Let's take a look at the PESTEL analysis Canadato understand that.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 8What are ethical factors? These refer to moral and ethical obligations that can rise around businesses. Ethical and moral principles such as fair trade, slavery acts, and child labor must also be taken care of. Certain industries feel greater pressure to be involved in charitable and philanthropic activities. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 7What are environmental factors? Environmental factors refer to external influences on a business that it has limited control over but that it must consider as part of strategic planning, according to Lumen Learning. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 6What are legal factors? Legal factors pertain to any legal forces that define what a business can or cannot do. Political factors involve the relationship between business and the government. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 5What are technological factors? Technological factors include production techniques, information and communication resources, production, logistics, marketing, and e-commerce technologies. These affect how an organization operates, sells its products, interacts with, and gathers intelligence on customers, suppliers, and competitors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 4What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 3What are economic factors? Inflation, demand, and supply, interest rates, taxes, and recession all influence how much money people have to spend as well as the price of your products. These factors have a direct impact on the market as well as your customers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 2What are political factors? Political factors relate to how the government intervenes in the economy. Specifically, political factors have areas including tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis
Abstract 1What is PESTEL analysis? PESTEL Analysis is a strategic framework used to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 9What is the difference between conventional and non-conventional marketing? The market has to be categorized into different segments each one with specific demographic, psychographic, and behavioral characteristics. Each segment will react and behave in a particular way to different mediums and messages. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 8What is non-conventional marketing? Non-traditional marketing is any unconventional, strategic marketing program, activity, or tactic that uses innovative methods to reach a target audience in a new way. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 7What are image and emotional marketing? Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 6What is green marketing? Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 5What is cause marketing? Cause marketing is marketing done by a for-profit business that seeks to both increase profits and better society in accordance with corporate social responsibility, such as by including activist messages in advertising. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 4What is ambush marketing? Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 3What is experiential marketing? Experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 2What is digital marketing? Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies
Abstract 1What are marketing strategies? Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve sustainable competitive advantage. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 13What is full demand? Full demand is the perfect scenario for businesses where their supply is equal to the demand. This means that consumers are buying products or services at the same rate that the product or service is available. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 12What is irregular demand? Irregular demand can be a demand which is not consistent. The best example of irregular demand is seasonal products like umbrellas, air conditioners or resorts. These products sell irregularly and sell more during peak season whereas their demand is very low during non-seasons. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 11What is declining demand? The falling away of customer demand for a particular good or service is caused by the introduction to the market of new innovation, competition from substitutes, or other factors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 10What is latent demand? Latent demand is, as the name suggests, a demand that the customer realizes later. Thus, while buying the product, he might not desire some features. But later on, he might think about those features and buy the product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 9What is non-existing demand? In this type of demand, a marketer thinks that there is a demand for the product in the market but in reality, there is no demand for the product. In many cases, companies lose their market value by not analyzing this demand. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 8What is unwholesome demand? Unwholesome demand is demand for things that most people perceive as bad. They may be bad, for example, for your health, or perhaps they are a danger to society. When there is unwholesome demand for a product, there are efforts to discourage consumers from purchasing it. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 7What is negative demand? Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 6What are the demand and types? Individual demand refers to the demand for goods and services by a single consumer, whereas market demand is the demand for a product by all the consumers who buy that product. Thus, the market demand is the aggregate of the individual demand. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 5What are barriers to marketing research? With the increasing relevance of big data, mobile research, social media research, and clients seeking more innovation, the researcher's toolkit must be expanded regularly. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 4What are research tools? Data collection or research tools refer to the devices or instruments used to collect data, such as a paper questionnaire or computer-assisted interviewing system. They are used to measure a variable or to collect the information needed to answer a research question. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 3What are research methods? Research methods are specific procedures for collecting and analyzing data. Developing your research methods is an integral part of your research design. When planning your methods, there are two key decisions you will make. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 2What are the major steps of marketing research? Some of the major steps involved in the marketing research process are as follows: 1. Identification and Defining the Problem 2. Statement of Research Objectives 3. Planning the Research Design 4. Planning the Sample 5. Data Collection 6. Data Processing and Analysis 7. Formulating Conclusion, Preparing and Presenting the Report. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand
Abstract 1What is marketing research? Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Framework
Chapter 2: Business Unit Strategic Planning
Abstract 10What is ESP? An emotional selling proposition (ESP) defines all the emotional triggers that prompt a person to buy. This idea gives a much deeper set of reasons for consumers to connect with a brand, it's the magic that you talk about, it brings heart and mind together. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 9What is USP? In marketing, the unique selling proposition also called the unique selling point or the unique value proposition in the business model canvas is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 8What are feedback and control? Feedback control is a process that managers can use to evaluate how effectively their teams meet the stated goals at the end of a production process. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 7What is implementation? Implementation is the process that turns strategies and plans into actions in order to accomplish strategic objectives and goals. Implementing your strategic plan is as important, or even more important, than your strategy. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 6What is program formulation? Program formulation is the process of choosing the who, what, how, when, and where of pursuing program objectives. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 5What is strategy formulation? Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 4What is goal formulation? Goal formulation is a bargaining process in which each group has its own interest as paramount to the good of the organization but the final outcome depends upon how best each group intersects bargains and compromises. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 3SWOT Analysis: CadburyCadbury is one of the most well-known candy brands in the world. How does Cadbury determine which audience to target and which age group to focus on? Let's take a look at the case study of Cadbury to understand that.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 2What is the SWOT analysis? SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 2: Business Unit Strategic Planning
Abstract 1What is the business mission? A mission statement defines what line of business a company is in, why it exists, or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about what the company does and motivates them to become part of the organization. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 9What is the difference between B2B and C2C? B2B is a model which involves businesses purchasing goods and services from each other. C2C denotes consumers engaging in commerce with each other, usually in an online environment. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 8What is the difference between B2B and B2C? B2B stands for 'business to business' while B2C is 'business to consumer'. B2B eCommerce utilizes online platforms to sell products or services to other businesses. B2C eCommerce targets personal consumers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 7What is C2C marketing? Customer to customer (C2C) is a business model whereby customers can trade with each other, typically in an online environment. Two implementations of C2C markets are auctions and classified advertisements. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 6What is the B2C Marketing? B2C marketing refers to the methods and strategies used by a company to promote its products and services to individual customers, such as developing, advertising, and selling things for customers to use in their daily life. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 5What is B2B marketing? Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output, i.e. providing raw material to the other company that will produce output. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 4Case Study: Johnson & JohnsonJohnson & Johnson is a well-known brand across the globe. How does Johnson & Johnson determine which audience to target and which age group to focus on? Let's take a look at the case study of Johnson & Johnson to understand that.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 3What is the supply chain? A supply chain is a network between a company and its suppliers to produce and distribute a specific product to the final buyer. This network includes different activities, people, entities, information, and resources. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 2What is strategic planning? Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Let's understand this marketing concept in more detail in this episode.
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Season/Course 5: Market Strategy & Frameworks
Chapter 1: Basic Concepts of Planning
Abstract 1What is the value delivery process? The value delivery process includes choosing (or identifying), providing (or delivering), and communicating superior value. A value chain is a tool for identifying key activities that create value and costs in a specific business. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 9: Value Network
Abstract 4What is the benefit of partnerships? One of the advantages of having a business partner is sharing the labor. Having a partner may not only make you more productive, but it may afford you the ease and flexibility to pursue more business opportunities. It might even eliminate the downside of opportunity costs. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 9: Value Network
Abstract 3Case Study: Starbucks Starbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.
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Season/Course 4: Marketing Channels & Communication
Chapter 9: Value Network
Abstract 2What is an element in the value network? The value chain framework is made up of five primary activities -- inbound operations, operations, outbound logistics, marketing and sales, service -- and four secondary activities -- procurement and purchasing, human resource management, technological development and company infrastructure. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 9: Value Network
Abstract 1What is a value network? A value network is a set of connections between organizations and/or individuals interacting with each other to benefit the entire group. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 6What is a pull strategy? A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (“pull”) consumers to the product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 5What is a push strategy? A push marketing strategy, also called a push promotional strategy, refers to a strategy in which a firm attempts to take its products to consumers – to “push” them onto consumers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 4What are the differences between multichannel and omnichannel? Omnichannel retail typically refers to the way brick-and-mortar stores and a business' online operations work in tandem. Multichannel retail refers to a business with physical storefronts and online stores, but the operations are siloed into separate channels of the overall business rather than integrated. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 3What is an omnichannel marketing communication system? The omnichannel communications experience involves using different channels, or methods of connecting with customers and integrating them so the customer experience is seamless, regardless of the channel they use. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 2What is an integrated marketing communication system? Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 8: Channels Jargons
Abstract 1What is multichannel marketing? Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 9What are the challenges to media planning? Media planning is fast becoming difficult by the accelerating fragmentation of the media market and it has become all the more challenging to balance these media options and work out a winning media combination for clients. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 8What is choosing a voice? The tone employed to convey a message is referred to as the "voice" of a piece of information. It is determined by elements such as word choice and sentence length in written literature. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 7What is setting reach and frequency goal? By setting up a Reach and Frequency campaign in Ads Manager, you can predictably reach your chosen audience while controlling the number of times that your audience sees your ads as well as the days on which they see your ads, the times of day that they see them and in which order they see them. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 6What is leveraging audience targeting? The process of identifying who to share a message with and how to locate them is known as audience targeting. Most marketers start their audience by creating buyer personas, which are fictionalized versions of the individuals they want to attract. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 5What is coordinating the channel mix? The integration of marketing channels involves a process known as multi-channel retailing. Multi-channel retailing is the merging of retail operations in such a manner that enables the transacting of a customer via many connected channels. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 4What is the determining the relevant timeline? Timelines are useful to document any type of development, providing an easy-to-understand history and helping viewers to understand past and ongoing trends. The tools are also useful for management tasks. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 3What is selecting relevant media channels? Channels are digital or traditional platforms that provide content to users. Television, radio, and print advertisements are examples of traditional channels. Social media, websites, email, and other online platforms. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 2What are the components of media planning strategy? The media plan is broken down into four stages; market analysis, the establishment of media objectives, media strategy development and implementation, and evaluation and follow-up. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 7: Media Planning Strategy
Abstract 1What is a media planning strategy? Media planning is the process of determining how, when, and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 6What is conative? Conviction is the stage in the purchase process when a customer's good thoughts about a brand become a certainty. At this time, consumers have resolved their doubts and are no longer switching brands. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 5What is Affective? The affective component is concerned with a person's emotional reactions and includes whether such reaction is positive or negative, good or bad, desirable, likable, and evaluative judgment. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 4What is cognitive? Cognitive advertising is a form of marketing that relies on AI and consumer behavior to create a personalized relationship with the customer that can increase engagement and ROI. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 3What is MicroModel? This micromodel is a theoretical, systematic approach to understanding how to target your market and the steps to get your target audience to take action. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 2What is the target audience? A target audience is a group of consumers within a target market identified as the recipients of a specific advertisement or message. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 6: Communication Process
Abstract 1What is the communication process? The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 10What is personal selling? Personal selling is a component of the promotional mix, and it is the skill of persuading prospects or customers through one-on-one conversation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 9What are public relations? Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to affect their public perception. Public relations and publicity differ in that PR are controlled internally, whereas publicity is not controlled and contributed by external parties. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 8What is direct marketing? Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as mass media. Mail, email, social media, and texting campaigns are among the delivery systems used. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 7What is sales promotion? A sales promotion is a marketing strategy in which a business uses a temporary campaign or offer to increase interest or demand for its product or service. There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 6What is TTL? 'TTL' is the abbreviation for 'Through The Line Marketing.' This is an integrated marketing approach in which a company uses both BTL and ATL marketing methods to target their consumer base and convert them. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 5What is BTL? 'BTL Marketing' stands for 'Below the Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with a focus. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 4What is ATL? ATL is an acronym for Above The Line Marketing. This type of marketing has a very broad reach and is mostly untargeted. Consider a nationwide television campaign in which the same commercial is broadcast on many networks across the country. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 3What are the three basic advertising aims? Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 2What is advertising? Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service, or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 5: Marketing Communication Mix
Abstract 1What is the marketing communication mix? The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth – event sponsorship. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 6What is the communication strategy fit? A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 5What is rising digital? Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 4What are the challenges to TV? Nowadays, we all are busy watching Netflix, scrolling social media, or viewing regular videos on our favorite YouTube channels. So, slowly and gradually, audiences like us are shifting to the internet from TV. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 3What is a decline in print? Publishers of newspapers and magazines are already reeling under severe financial woes due to many factors, like lower advertisement revenues and higher operational costs, amid a steady drop in circulation revenues, thanks to the onslaught of digital media,” the society said in a statement. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 2What is the changing environment? The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 4: Communication
Abstract 1What are communication channels? A communication channel refers either to a physical transmission medium such as a wire or to a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 6What are the 3Rs of Influence? The 3 Rs of Influence: Reach, Resonance, and Relevance. Getting the key players who have the power to influence purchasing decisions for your company on your side can supercharge awareness and lead generation, but the effort you put into building relationships with them is only as impactful as the effect those influencers have on their communities. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 5What is a social influencer? Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 4What is earned media? Earned media is publicity or exposure gained from methods other than paid advertising. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 3What is owed media? Owned media is anything under companies' direct control such as websites, newsletters, catalogs, and blogs. Social media is usually treated as owned and earned. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 2What is paid media? Paid media refers to external marketing efforts that involve paid placement, such as pay-per-click advertising, branded content, and display ads. Paid media is an essential component of revenue growth and brand awareness for online businesses. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 3: Media
Abstract 1What is a media channel? A media channel is a medium between a brand and its target audience. It helps communicate advertising messages to your customers effectively via the most suitable channel. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 7What is exclusive distribution? This is a type of distribution in which only one distributor is authorized to sell a specific product within a particular territory. The legality of an exclusive distribution agreement can vary depending on the specifics of the case. Let's understand this exclusive distribution in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 6What is selective distribution? Selective distribution is a marketing strategy focusing on selling certain types of products via a select network of retailers, resellers, or wholesalers. Distributors take this approach as a middle road between intensive and exclusive forms of distribution. Let's understand this selective distribution in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 5What is intensive distribution? Intensive distribution is a form of marketing strategy under which a company tries to sell its product from a small vendor to a big store. Virtually, a customer will be able to find the product everywhere he goes. Let's understand this intensive distribution in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 4What is e-commerce? Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 3What is telemarketing? Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face-to-face or web conferencing appointment scheduled during the call. Let's understand this marketing concept in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 2What is direct distribution? Direct distribution is a direct-to-consumer approach where the manufacturer controls all aspects of distribution. Indirect distribution involves third parties, like warehouses, wholesalers, and retailers. The direct distribution gives companies more control over the whole process. Let's understand the direct distribution in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 2: Distribution Channels
Abstract 1What are channel members? A channel member is one business in a network of businesses that help a producer channel their products to consumers. Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale. Let's understand channels members in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 7What is the importance of each channel? Channels create utility, improve exchange efficiency and help match supply and demand. Each channel system has a different potential for creating sales and producing costs. The chosen channel will significantly affect and be affected by the rest of the marketing mix. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 6What are the roles of different channels? The participants in the marketing channel provide a number of key functions which increase the effectiveness of placement through the channel. The functions are information gathering and distribution, product promotion, arranging contacts, matching products to meet buyers' needs, negotiation of prices, and financing the costs of the activities in the channel. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 5What are service channels? Transactions are facilitated through service channels. Types of service channels include banks, warehouses, insurers and transportation companies. Unlike communications and distribution channels, target market preferences have little bearing on the marketer’s choice of service channels. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 4What are distribution channels? Products reach customers through distribution channels. Distribution channels include product displays and product delivery methods. Distribution channels also include the customer point of purchase, such as retail stores, wholesalers, and websites with sales capabilities. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 3What are communication channels? Communication channels present information to pools of potential consumers known as the product’s target markets. Communication channels may carry a company’s advertisements, other types of persuasive messages, and business correspondence. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 2What are the types of marketing channels? Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution, and service channels. Let's understand these marketing channels in more detail in this episode.
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Season/Course 4: Marketing Channels & Communication
Chapter 1: Marketing Channels
Abstract 1What are the marketing channels? A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. Let's understand these marketing channels in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 11Case Study: Maruti SuzukiMaruti Suzuki is a well-known brand across the globe. How does Maruti Suzuki determine which audience to target and which age group to focus on? Let's understand this concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 10What is the strategic table in PLC? The product development stage occurs before the product's life-cycle begins, consisting of market research leading up to product launch. The decline can be avoided by reinventing elements of the product. It is also recognized that some products never move beyond the introduction phase whilst others move through the life cycle much faster than others. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 9What is the strategy involved in the decline stage? This strategy includes lowering the price. This way some products that have entered the decline stage can return the leap in conversions for some period without changing anything in their product. Let's understand this strategy in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 8What is the decline stage in PLC? Eventually, as competition continues to rise, with other companies seeking to emulate your success with additional product features or lower prices, so the life cycle will go into decline. The decline can also be caused by new innovations that supersede your existing product, such as horse-drawn carriages going out of fashion as the automobile took over. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 7What is the strategy involved in the maturity stage? During the maturity phase, sales for a particular product will flatline and then decline after reaching a saturation point. Businesses are typically facing increased price competition from new market entrants and customers are unlikely to pay top dollar for the same old product anymore. Let's understand this strategy in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 6What is the maturity stage in PLC? At this point, a product is established in the marketplace and so the cost of producing and marketing the existing product will decline. As the product life cycle reaches this mature stage there are the beginnings of market saturation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 5What is the strategy involved in the growth stage? Marketing strategies used in the growth stage mainly aim to increase profits. Some of the common strategies to try are: improving product quality. adding new product features or support services to grow your market share. Let's understand this strategy in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 4What is the growth stage in PLC? If a product successfully navigates through the market introduction it is ready to enter the growth stage of the life cycle. This should see growing demand promote an increase in production and the product become more widely available. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 3What is the strategy involved in the introduction stage? Marketing strategies used in the introduction stages include rapid skimming, slow skimming, and rapid penetration. Let's understand this strategy in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 2What is the Introduction stage in PLC? This product life cycle stage involves developing a market strategy, usually through investment in advertising and marketing to make consumers aware of the product and its benefits. This stage can take time to move through, depending on the complexity of the product, how new and innovative it is, how it suits customer needs, and whether there is any competition in the marketplace. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 7: Product Life Cycle (PLC)
Abstract 1What is the product life cycle (PLC)? A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 6What are Tangibles? Tangibility is the appearance of physical facilities, equipment, personnel, and communication materials. Customers tend to expect clean and professional facilities and shops, employees who look groomed and neat, and well-written and designed materials such as menus, websites, and signs. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 5What is Empathy? Empathy is the caring, individualized attention the firm provides its customers. Customers want to feel like they’re more than a transaction; they want to build a relationship with your business. Even if you have the best product or services on the market, you can still fall short of their expectations. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 4What is Assurance? Assurance is the knowledge and courtesy of employees and their ability to convey trust and confidence. Customers expect businesses to be the experts in the service they deliver. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 3What is Responsiveness? Responsiveness is the willingness to help customers and provide prompt service. Responding quickly to customer questions and concerns is vital, especially in today’s fast-paced world. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 2What is Reliability? The ability to perform the promised service dependably and accurately is known as Reliability. Reliability is relatively more important for services because of the nature of service production compared to goods production. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 6: Service Quality Management
Abstract 1What is Service quality Management? The process of managing the quality of services delivered to a customer according to his expectations is called Service Quality Management. It basically assesses how well a service has been given, so as to improve its quality in the future, identify problems and correct them to increase customer satisfaction. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 7What are brand strategies for Service? There are several types of branding that may add value to your company depending on your target audience, industry, budget, and marketing campaigns Let's understand this strategies concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 6What is the Category of service mix? The service component can be a minor or a major part of the total offering. According to the categories of services mix, the products that have no accompanying services are classified as pure tangible goods. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 5Service Marketing Triangle Story: McDonald'sMcDonald's is a well-known brand across the globe. How does McDonald's determine which audience to target and which age group to focus on? Let's take a look at the STP Analysis of Netflix to understand that.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 4What is Interactive Marketing? Interactive marketing is a one-to-one marketing practice that centers on individual customers' and prospects’ actions. Interactive marketing involves marketing initiatives that are triggered by customers’ behaviors and preferences; for this reason, it is a major shift from traditional campaign-based marketing efforts. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 3What is Internal Marketing? Internal marketing is the promotion of a company’s objectives, products, and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and to foster brand advocacy. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 2What is External Marketing? External marketing is the action of promoting and selling services or products, which includes market research and advertising to clients and potential clients. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 5: Service Marketing Triangle
Abstract 1What is the Service marketing triangle? The service marketing triangle is a dynamic model where there are three interlinked groups that work together to develop, promote, and deliver services. These key players are labeled on the points of the triangle – Company, Customer, and Providers(employees). Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 8What is the Return Service? It is the process of returning the items (which are rejected by customers) with the new items in order to fulfill customers' demands. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 7What is the Maintenance? The technical meaning of maintenance involves functional checks, servicing, repairing, or replacing of necessary devices, equipment, machinery, building infrastructure, and supporting utilities in industrial, business, and residential installations. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 6What is Customer Consulting? Customer service consultants interact with customers to handle complaints, process orders and provide information about a company's products and services. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 5What is the Customer Training? Customer training is the process of educating your customers on how to successfully use your product or services in order to meet their goals. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 4What is Installation? Installation Services means all those services ancillary to the supply of the Plant and Equipment for the Facilities, to be provided by the Contractor under the Contract. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 3What is Delivery? Delivery is the process of transporting goods from a source location to a predefined destination. Cargo is primarily delivered via roads and railroads on land, shipping lanes on the sea, and airline networks in the air. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 2What is Ordering Ease? Ordering ease refers to how easy it is for the customer to place an order with the company. For example, Baxter Healthcare supplies hospitals with computer terminals through which they send orders directly to the firm. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 4: Service Differentiation
Abstract 1What is Service Differentiation? Differentiated service is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 3: Service & Characteristics
Abstract 5What is Perishability? Services are perishable, which means that services can not be stored for later sale or use. A ticket for the evening show of a movie can not be used for watching the night show. The perishability of services has important implications for service providers. In the case of steady demand, perishability is not a problem. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 3: Service & Characteristics
Abstract 4What is Variability? Variability is another important characteristic of services, which means that their quality may vary greatly, depending on who provides them and when, where, and how they are provided. For example, the Sheraton hotel has a reputation for providing better service than others.Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 3: Service & Characteristics
Abstract 3What is Inseparability? Inseparability is a major characteristic of services. It means that services are generated and consumed simultaneously and can not be separated from their providers, whether they are people or machines. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 3: Service & Characteristics
Abstract 2What is Intangibility? Services are intangible in nature. It means that services can not be seen, tasted, felt, heard, or smelled before they are bought. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 3: Service & Characteristics
Abstract 1What are Services and Characteristics? A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Services do not always emerge out of physical products. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 6What is a product differentiation strategy? Product differentiation is fundamentally a marketing strategy to encourage the consumer to choose one brand or product over another in a crowded field of competitors. It identifies the qualities that set one product apart from other similar products and uses those differences to drive consumer choice. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 5What are the advantages of Product Differentiation? A differentiated product is able to increase loyalty toward its brand and also can survive when there is a high price point. The differentiated marketing strategy can let companies stand out even when their product is not perceived to be different from their competitors in the case of bottled water. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 4What is Mixed Differentiation? Mixed differentiation, often known as simple differentiation, refers to differentiation based on a combination of elements. More complicated purchases usually consider a combination of vertical and horizontal product differentiation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 3What is Vertical Differentiation? Vertical differentiation involves finding a quality/price mix that will differentiate the brand from its competitors, that appeals to enough consumers and can be profitably implemented. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 2What is Horizontal Differentiation? Horizontal differentiation refers to distinctions in products that cannot be easily evaluated in terms of quality. This stands in contrast to vertical differentiation, where the distinctions between products are objectively measurable and are based on the product's respective levels of quality. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 2: Product Differentiation
Abstract 1What is Product Differentiation? Product differentiation is the process of identifying and communicating the unique qualities of a brand compared to its competitors. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 1: Product Classification & Hierarchy
Abstract 5What is Product Hierarchy? A product hierarchy is a modeling of the hierarchical relationships between products in a tree structure. A product hierarchy enables the grouping of products and defines the relationship between products and groups at different hierarchy levels. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 1: Product Classification & Hierarchy
Abstract 4What are Industrial Goods? Industrial goods are materials used in the production of other goods, while consumer goods are finished products that are sold to and used by consumers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 1: Product Classification & Hierarchy
Abstract 3What are Consumer goods? A consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike intermediate goods which are utilized to produce other goods. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 1: Product Classification & Hierarchy
Abstract 2What are Durability and Tangibility? Durables, also known as durable goods or consumer durables, is a category of consumer goods that do not wear out quickly, and therefore do not have to be purchased frequently. Let's understand this marketing concept in more detail in this episode.
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Season/Course 3: Product & Services
Chapter 1: Product Classification & Hierarchy
Abstract 1What is Product classification? Product classification or product taxonomy is a type of economic taxonomy that organizes products for a variety of purposes. However, not only products can be referred to in a standardized way but also sales practices in form of the “Incoterms” and industries can be classified into categories. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 7: Market Evolution
Abstract 5What is Decline? Declining markets are markets that have gone from maturity where sales stay flat or may even climb occasionally, to multiple periods where there are decreasing sales. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 7: Market Evolution
Abstract 4What is Maturity? The marketing mix maturity involves efforts to build customer loyalty, typically accomplished with special promotions and incentives to customers who switch from a competitor's brand. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 7: Market Evolution
Abstract 3What is Growth? Growth is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 7: Market Evolution
Abstract 2What is Emergence?Emergence occurs when an entity is observed to have properties its parts do not have on their own, properties or behaviors which emerge only when the parts interact in a wider whole. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 7: Market Evolution
Abstract 1What is Market Evolution? Market Evolution means the development or gradual advance of the market from an initial position to one that is more critical. In the product life cycle concept, the attention there was on the product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 5What is Competitive positioning? Competitive positioning is a marketing strategy that refers to how a marketing team can differentiate a company from its competitors. The position of the company depends on how the value it provides with goods and services compares to the value of similar goods and services in the market. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 4What is Category membership? Category membership is a brand of excellence and functionality of the closest substitute product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 3Examples of POPS and PODS: Banks and DominosA point of parity is any area where your business is the same as your competitors to be a buying consideration for your customers. Point of difference refers to the factors of products or services that establish differentiation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 2What are POP and POD? In simplest terms, Points of Parity (POPS) are qualities that you share with competitive brands deemed to be excellent. Points of Distinction (PODS) are attributes, behaviors, or qualities that make you stand out from your competitive set. In essence, they are the things you and your customers call your own. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 6: Brand Positioning
Abstract 1What is Brand Positioning? Brand positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 8Line Extension Story: ColgateColgate is a well-known brand across the globe. How does Colgate determine which audience to target and which age group to focus on? Let's take a look at the case study of Colgate to understand that.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 7Brand Extension Story: StarbucksStarbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 6What is the difference between Brand extension and Line extension? A line extension uses a current brand name to enter a new market segment in its product class, whereas a brand extension uses a current brand name to enter a completely different product class. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 5What is New Brand? A new brand occurs when the firm is expanding its offering – by developing a new product line that they haven't offered before – and as a result, need to build a new brand. Branding, Marketing Strategy, New Product Process. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 4What is Multi-Brand? Having a multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 3What are Brand Extensions? Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 2What are Line Extensions? Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 5: Brand Strategies
Abstract 1
What are Brand Strategies? A branding strategy is a long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 7What is the difference between Brand value and brand equity? Brand equity refers to the importance of a brand in the customer's eyes, while brand value is the financial significance the brand carries. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 6What is Brand Value? Brand value is the process of estimating the total financial value of a brand. A conflict of interest exists if those who value a brand were also involved in its creation. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 5What is Brand Loyalty? Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 4What is Brand Association? Brand association is all about reinforcing positive attributes about your brand and helping them take hold in the mind of the consumer. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 3
What is Perceived Quality? Perceived Quality is the impression of excellence that customer experiences about a product, brand or business, derived through sight, sound, touch, and scent. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 2What is Brand Awareness? Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 4: Brand Equity
Abstract 1
What is Brand Equity? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 5
Case Study: P&GP&G is a well-known brand across the globe. How does P&G determine which audience to target and which age group to focus on? Let's take a look at the case study of P&G to understand that.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 6
What is Hybrid Architecture? The hybrid architecture is a combination of two or more brand architectures. Some sub-brands link to the master brand, but others remain separate. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 3
Case Study: FedEx. You must have received a package at your doorstep by FedEx, but, did you know that FedEx has over 6 brands under its roof? Let's look at the branded house of FedEx and understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 4
What is House of Brands? House of Brands is home to numerous brands, each independent of one another, and each with its own audience, marketing, look and feel. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 2
What is Branded House?A Branded House is a strategy where more than one company's products are sold under one name/branding umbrella. Let's understand this marketing concept in more detail in this episode.
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Season/Course 2: Universe of Brand
Chapter 3: Brand Architecture
Abstract 1
What is Brand Architecture? Brand architecture defines the role of each brand and acts as a guideline for the interrelationship between the brands in your organization. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 6Case Study: Coca-Cola VS PepsiCoca-Cola v/s Pepsi is a well-known brand across the globe. How does Coca-Cola v/s Pepsi determine which audience to target and which age group to focus on? Let's take a look at the case study of Coca-Cola v/s Pepsi to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 5Case Study: McDonald's VS Burger KingMcDonald's and Burger King is a well-known brands across the globe. How do McDonald's and Burger King determine which audience to target and which age group to focus on? Let's take a look at the case study of McDonald's and Burger King to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 4What is a Brand Rivalry? Sometimes this struggle with a brand's competition takes the form of a brand rivalry, meaning that the two brands are now acknowledged challenges to each other's products as those products or services are similar (in a way). Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 3Case Study: KitkatKitkat is a well-known brand across the globe. How does Kitkat determine which audience to target and which age group to focus on? Let's take a look at the case study of Kitkat to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 2Case Study: StarbucksStarbucks is a well-known brand across the globe. How does Starbucks determine which audience to target and which age group to focus on? Let's take a look at the case study of Starbucks to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 2: Brand Ritual and Rivalry
Abstract 1What is a Brand Ritual? Brand rituals are behaviors, habits, or ceremonies that are associated with a brand. They have an enormous impact on brand loyalty. They are invaluable for brands because they can increase brand attractiveness. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 8Case Study: GoogleGoogle is a well-known brand across the globe. How does Google determine which audience to target and which age group to focus on? Let's take a look at the case study of Google to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 7Case Study: Red BullRed Bull is a well-known brand across the globe. How does Red Bull determine which audience to target and which age group to focus on? Let's take a look at the case study of Red Bull to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 6Case Study: NikeNikeis a well-known brand across the globe. How does Nike determine which audience to target and which age group to focus on? Let's take a look at the case study of Nike to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 5What is a Brand Personality?Brand personality is a set of human characteristics that are attributed to a brand name. Companies should accurately define their brand personalities so they resonate with the right consumers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 4What is a Brand Identity? Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 3What is a Brand Image? Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 2What is a Brand Experience?Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand's design and identity, packaging, communications, and environments. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 2: Universe of Brand
Chapter 1: Brands
Abstract 1What is a Brand? A brand is a name, term, design, symbol, or any other feature that distinguishes one seller's good or service from those of other sellers. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 8What is Relationship Marketing? Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasize customer retention and satisfaction rather than sales transactionsLet's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 7What are Holistic Marketing Concepts? Holistic marketing refers to a marketing strategy that considers the whole of a business and all the different marketing channels as a system. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 6What is the Societal marketing concept? Societal responsibility of marketing is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 5What is Marketing Concepts? The Marketing Concept is preoccupied with the idea of satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs).Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 4What is the Selling concept? The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization's products unless they are persuaded to do so through selling effort.Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 3What is a Product Concept? A product concept is a description of a product or service, at an early stage in the product lifecycle. It is generated before any detailed design work is undertaken and takes into consideration market analysis, customer experience, product features, product cost, strategic fit, and product architecture.Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 2What is the Production Concept? Production Concept is a marketing strategy that focuses on the production of products and services. The idea behind this approach to marketing involves creating products or services that are produced with high quality, which will then lead to customer satisfaction.Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 8: Marketing philosophies
Abstract 1What is Marketing Philosophies? A marketing philosophy is a fundamental idea that guides a company's efforts to satisfy customers and achieve organizational goals. It is considered first when companies decide how to build their marketing strategy. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 6
STP Analysis of Coca-Cola
Coca-Colais a well-known brand across the globe. How does Coca-Cola determine which audience to target and which age group to focus on? Let's take a look at the STP Analysis of Coca-Cola to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 5What is Awareness? Awareness basically addresses both existing and potential customers of a product or service. It focuses on informing customers/ and potential customers about the benefits and features of a product. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 4What is Accessibility? Accessibility in 4 A’s of marketing means the level of ease with which a product or service is accessible for the customers. Accessibility here basically addresses customer convenience and customer accessibility. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 3What is Affordability? Affordability means the willingness and ability of a customer to pay for a certain product or service. Again, affordability has two further dimensions psychological and economic. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 2What is an Acceptability? Acceptability means how much or to what extent does a product or service meets the expectations of the customers in a given market/niche. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 7: 4 A's of marketing
Abstract 1
What is 4 A's of Marketing? 4 A’s of marketing is basically a customer-oriented marketing approach that focuses on four elements that are very important from the customer’s point of view. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 8What is a Credibility? Credibility is broadly defined as the believability of an entity's intentions at a particular time and is posited to have two main components: trustworthiness and expertise. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 7What is Creative content? People are constantly exposed to advertising. Marketers have to find creative ways to get their target customer’s attention. Marketers have to dream up new and innovative ways to inform, educate and persuade target customers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 6What is a Consistency? Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help to solidify brand recognition. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 5What is a Communication? The communications mix involves all the tools you use to communicate with your customers or potential customers. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 4What is a Competition? Competition is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 3What is a Convenience? Convenience is often compared to “place” in the 4P’s marketing strategy. However, Convenience is a much more customer-oriented approach to this marketing strategy. Let's understand convenience in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 2What is a Client? A company’s marketing strategy must be focused on its client. The marketer must understand the customer as a person, not just a target market. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 6: 7Cs of Marketing
Abstract 1What is the definition of 7Cs in Marketing? When devising a marketing strategy, it is incredibly important to refer to the 7Cs of marketing; clients, convenience, competition, communication, consistency, creative content, and credibility. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 5: Extended Marketing Mix
Abstract 3What is Physical evidence? Physical evidence refers to everything your customers see when interacting with your business. This includes the physical environment where you provide the product or service, the layout or interior design, your packaging, and your branding. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 5: Extended Marketing Mix
Abstract 2What is Process? Process refers to the processes involved in delivering your products and services to the customer. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 5: Extended Marketing Mix
Abstract 1
What are People? People refer to the staff and salespeople who work for your business, including yourself. When you provide excellent customer service, you create a positive experience for your customers, and in doing so market your brand to them. In turn, existing customers may spread the word about your excellent service and you can win referrals. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 5
STP Analysis of McDonald's
McDonald's is a well-known brand across the globe. How does McDonald's determine which audience to target and which age group to focus on? Let's take a look at the STP Analysis of Netflix to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 4
What is a Promotion? Promotion includes advertising, public relations, and promotional strategy. The goal of promoting a product is to reveal to consumers why they need it and why they should pay a certain price for it. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 3
What is a Place? Place in marketing mix refers to the geographical location in which the company sells its products and provides its services. It is said that location is one of the most important parts of marketing strategy. That is why, a smart consumer will research opportunities that are accessible to them locally, and then proceed to make a payment. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 2
What is a Price? Price in the marketing mix refers to the value we pay in exchange for the product and services offered by a company. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 4: Marketing Mix (4Ps)
Abstract 1
What is a Product? A product is an item offered for sale. A product can be a service or an item. It can be physical or virtual or cyber form. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 9STP Analysis of Apple
Apple is a brand that is loved across the world. But, how does it differentiate itself from other brands? How does Apple position itself in the minds of the consumers? To answer these questions let us hear the STP Analysis of Apple.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 8STP Analysis of Netflix
Netflix is a well-known brand across the globe. How does Netflix determine which audience to target and which age group to focus on? Let's take a look at the STP Analysis of Netflix to understand that.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 7What is Positioning? Positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 6
What is Targeting? Targeting is the process of selecting potential customers to whom a business wishes to sell products or services. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 5
What is Behavioral Segmentation? Behavioral segmentation in marketing is a method of grouping customers by their behavior patterns. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 4What is Psychographic Segmentation? Psychographic segmentation is defined as a market segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyle and preferences. Let's understand this marketing concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 3
What is Demographic Segmentation? Demographic segmentation is a market segmentation technique where an organization's target market is segmented based on demographic variables such as age, gender, education, income, etc. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 2What is Geographic Segmentation? Geographic segmentation is a marketing strategy used to target products or services at people who live in, or shop at, a particular location. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 3: STP Concepts & Analysis
Abstract 1What is Segmentation? Segmentation orCustomer segmentation is the process by which you divide your customers up based on common characteristics – such as demographics or behaviors, so you can market to those customers more effectively. Let's understand this marketing concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 9What is STP in marketing? STP is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments. In a nutshell, the STP marketing model means you segment your market, target select customer segments with marketing campaigns tailored to their preferences, and adjust your positioning according to their desires and expectations. Let's understand this IMPORTANT CONCEPT in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 8What is a Marketing Mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion, and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People, and even Politics as vital mix elements.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 7What is Supply Chain? The value chain is a process in which a company adds value to its raw materials to produce products eventually sold to consumers. The supply chain represents all the steps required to get the product to the customer. Let's understand this in more details in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 6What is a Value Proposition? In marketing, a value proposition stands as a promise by a company to a customer or market segment. The proposition is an easy-to-understand reason why a customer should buy a product or service from that particular business. Let's understand this concept in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 5What is a Value? Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value is equal to the perceived benefits minus the perceived costs. Let's learn more about it in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 4What is a Target Market? In marketing, a target market is a group of people with some shared characteristics that a company has identified as potential customers for its products. Identifying the target market informs the decision-making process as a company designs, packages, and markets its product.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 3What is a demand? In marketing, Demand can be defined as an economic principle that concerns the desire of a consumer to buy goods and services and his willingness to pay the price to purchase specific products and services. Let's understand this concept in more details in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 2What is a Want? In marketing, want is the desire for products or services that are not necessary, but which consumers wish for. The five-step consumer decision process includes need identification, information search & processing, identification & evaluation of alternatives, the purchase decision, and post-purchase behavior.
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Season/Course 1: Intro to Marketing
Chapter 2: Core Marketing Concepts
Abstract 1What is a Need? In marketing, a need is the consumer's desire to get functional utility out of an offering. It's the desire for the offering's specific benefit that helps the consumer get the job done. Let's understand this concept in more detail in this episode.
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Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 8Brand VS Product A product is created by the company while a brand is built by the people using them i.e. customers. Moreover, the former can be easily duplicated, whereas the latter is unique, and it cannot be copied. A product passes through a life cycle, but a brand is timeless. Let's hear it.
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Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 7What is a Product? A product is an item offered for sale. A product can be a service or an item. It can be physical or virtual or cyber form. Every product is made at a cost and each is sold at a price. Let's understand about a product in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 6What is a Brand? The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. Let's listen to this episode to know more about what is a brand.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 5What is the difference between a customer and a consumer? The customer is the one who is purchasing the goods. Consumer is the one who is the end user of any goods or services. Consumers are unable to resell any product or service. Customers need to purchase a product or service in order to use it. What's more to it. Let's find out.
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Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 4What is the difference between Marketing and Sales? In the simplest of terms, marketing is building awareness of your organization and brand to potential customers while Sales is turning that viewership into a profit, by converting those potential customers into actual ones.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 3What is an Advertisement? An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement, and sales. What's more to it, let's find out in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 2What is Sales? Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. Let's understand Sales in more detail in this episode.
For more awesome learning of marketing visit learn.admybrand.com and for booking ads and for gaining first-hand experience in marketing visit admybrand.com
Season/Course 1: Intro to Marketing
Chapter 1: Marketing Basics
Abstract 1What is Marketing Textbook definition for marketing is that it refers to activities a company undertakes to promote the buying or selling of a product or service but exactly is marketing. Let's figure it out.
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