Amazon Advertising PPC Podcast - Highway to Sell: Recent Episodes

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In this episode of Highway to Sell George Meressa and Anna delve into the dynamic world of social media advertising, specifically focusing on TikTok and Meta (formerly Facebook). Join them as they explore the nuances of crafting effective ad campaigns, leveraging influencer marketing, and mastering the art of creative storytelling.

With insights from industry experts and real-world examples, listeners gain valuable knowledge on maximizing their advertising efforts in the ever-evolving landscape of digital marketing.

Whether you're a seasoned marketer or just dipping your toes into social media advertising, this podcast offers actionable tips, engaging discussions, and invaluable strategies to propel your brand to success in paid social media.

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Join hosts George Roberts and Maxim Gennari on this episode of "Highway to Sell," by Clear Ads. Dive deep into Amazon brand support as we explore channel support and full-service strategies. From inventory management to listing optimization, and beyond, learn how Clear Ads leverages its expertise to enhance seller performance and organic growth.

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Welcome to episode 72 of our Highway to Sell podcast! This week join our hosts Tom and Tara as they dive deep into the complexities of Amazon Advertising Analytics.

Through expert discussion, they unravel the significance of analytics in crafting successful advertising campaigns, the intricacies of attribution modeling, and how brands can extract actionable insights to stay ahead in the competitive marketplace.

If you enjoyed this deep dive into Amazon DSP, make sure to subscribe to Highway to Sell. We release a new episode every 2 weeks, each featuring a different guest expert who brings fresh perspectives.

For more insights or to request an audit free of charge, visit us at clearadsagency.com. Join us on this journey and take the first step towards unlocking the full potential of your advertising efforts with Amazon DSP.

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Welcome to this week's episode of Highway to Sell! This week Tom is joined by Levi Mendal, one of our brilliant Account Managers at Clear Ads. Today's episode will be taking a deep dive into DSP with a focus on insights for enterprise brands.

• Amazon DSP offers enterprise brands advanced targeting and audience segmentation capabilities, enabling precise audience targeting for ad campaigns.
• Enterprise brands can leverage programmatic advertising through Amazon DSP to optimize ad campaigns and achieve greater campaign efficiency and effectiveness.
• Amazon DSP integrates seamlessly with other Amazon services, such as Amazon Advertising and Amazon Attribution, providing a comprehensive advertising solution for enterprise growth.
• Amazon DSP enables cross-channel advertising beyond the Amazon platform, allowing enterprise brands to run targeted ad campaigns across various channels, including display, video, and audio platforms.
• With robust measurement and analytics capabilities, Amazon DSP provides valuable insights for tracking ad campaign performance and optimizing advertising strategies for growth.

If you enjoyed this episode make sure to subscribe. We release every 2 weeks with a different guest each time!

For more insights or to rest an audit free of charge check us out at clearadsagency.com.

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Welcome to this week's episode of the Clear Ads Podcast, "Highway to Sell," where we dive deep into the intricacies of global expansion and the multifaceted world of advertising strategies for enterprise brands on Amazon. Hosted by Tom Waghorn, with special guest Morgan Gillam, this episode is a treasure trove of insights for brands looking to broaden their horizons and conquer international markets.

What is covered in this episode:

• Why expanding your brand globally on Amazon is crucial for growth and how to tackle common challenges.
• The importance of cultural adaptation in your advertising efforts and strategies for effective localization.
• Insights into selecting the most suitable Amazon marketplaces and regions for your brand's global expansion.
• Innovative advertising techniques tailored for diverse international audiences.
• Guidance on regulatory considerations and key metrics for tracking the effectiveness of your global campaigns.

Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

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Welcome to the Clear Ads Podcast Highway to Sell. In this week's episode, we delve into the world of Amazon selling and e-commerce strategies, through our special guest Leslie Hensell's expertise and her new book, "The Amazon Incubator." Join our hosts Tom Waghorn and Leslie Hensell as they explore the intricacies of selling on Amazon, tackling topics from overcoming common challenges to mastering effective selling strategies.

This episode covers these key areas:

1. Leslie Hensell's journey from a mommypreneur to an Amazon selling expert.
2. Insights from "The Amazon Incubator" and its relevance for new and experienced Amazon sellers.
3. Strategies for handling Amazon account suspensions and navigating the platform's complexities.
4. The evolution of Amazon selling and how it has changed over the years.
5. Real-world examples and experiences shared by Leslie, providing a practical perspective on Amazon selling.
6. Essential tips for Amazon sellers on budgeting, scaling, and setting key performance indicators.
7. The balance between work and life as an entrepreneur in the e-commerce space.

Don't miss this episode for more insights on enhancing your Amazon selling strategies and to get a glimpse into Leslie Hensell's wealth of knowledge. Connect with us for your free audit at clearadsagency.com, and follow our socials to stay updated on our latest episodes!

Leslie's brilliant book offers invaluable insights uniquely, reflecting her consulting skills.

For pre-sale of "The Amazon Incubator" launching January 24th follow this link: https://theamazonincubator.com/

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Welcome to the Clear Ads Podcast Highway to Sell, this week we will be exploring the capabilities of Amazon's Demand-Side Platform (DSP) and how enterprise brands can utilize it to drive targeted, programmatic advertising campaigns across various channels within and outside of Amazon. Join our hosts Tom Waghorn and Helen Robinson to discuss this topic.

This episode focuses on these key points:

• The role of Amazon DSP in Amazon's advertising system.
• Features of Amazon DSP that are beneficial for enterprise brands.
• The advantages and challenges for enterprises using DSP.
• Targeting options in DSP and strategies for effective use.
• How DSP integrates with other Amazon advertising and potential risks.
• Examples of successful DSP use by enterprises.
• Budgeting and key performance indicators for DSP campaigns.

For further insights on how to utilize Amazon DSP contact us for your free audit at clearadsagency.com. Follow us on our socials to be the first to hear about our next episode!

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Welcome to our podcast Highway to Sell! This episode is the first in our new series for setting enterprise brands up for success. Today we are hosted by Tom Waghorn and joined by our own Heleb Robinson and Maxim Gennari.

Here is what we covered in today's episode:

• Amazon's Role for Big Brands: Examining why Amazon is a crucial platform for big brands and how their experience differs from smaller businesses.
• Amazon Brand Registry Overview: Understanding the Amazon Brand Registry, its benefits, eligibility criteria, and enrollment process for large brands.
• Using Brand Registry Tools: Discussing advanced features like A+ content and brand analytics, and how to use them effectively for brand enhancement on Amazon.
• Overcoming Brand Registry Challenges: Identifying common issues with Brand Registry and sharing tips for enterprises to optimize its use.
• Maximizing A+ Content: Detailing what A+ Content is and discussing its role in improving product listings and brand storytelling

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Welcome to our podcast Highway to Sell, where we provide all you need to know about Amazon advertising. This episode is hosted by Tom Waghorn and our special guest Mina Elias. Today we will be covering how to prevent your PPC campaigns from cannibalising.

• Controlled Testing of PPC Campaigns: Implement controlled experiments by selectively enabling and disabling PPC for certain products to understand its impact on organic sales.
• Focusing on Total Sales and Revenue: Shift focus from solely PPC metrics to overall sales and revenue to gain a comprehensive view of business health.
• Adjusting PPC Strategies Based on Organic Ranking: Tailor PPC efforts according to a product's organic ranking to prevent unnecessary overlap and cannibalization.
• Analyzing Data and Trends Regularly: Consistently monitor and analyze sales data and market trends to inform and adjust PPC strategies effectively.
• Balancing PPC and Organic Growth Strategies: Maintain a balance between PPC campaigns and organic growth efforts, such as SEO optimization and organic traffic-driving activities.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

Check out Mina's social media on YouTube and Linkedin under the name Mina Elias.

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Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about Amazon advertising. This week is hosted by our own Tom Waghorn and Sarah Lamb. In this episode, we discuss an unconventional topic and put high-street brands on the hot seat.

Here is what we covered in today's episode:

• UK brands' presence on Amazon was the main topic.
• Major UK supermarkets are not present on Amazon, while brands like Oral-B and Philips have a strong listing strategy.
• The importance of detailed product descriptions and bullet points was emphasized.
• Advertising budgets should focus on both brand awareness and efficient conversion.
• Big brands are advised not to take their name recognition for granted on Amazon.
• The hosts suggest that brands work with experts for better Amazon strategy optimization.
• The podcast ended with a call to action for professional help in Amazon advertising.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

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Welcome to the ClearAds' podcast "Highway to Sell" where we accelerate your knowledge about all things Amazon advertising. This week is hosted by our own Tom Waghorn and Tara Anderson. In this episode, they will discuss how to fix an Amazon campaign with too many keywords.

What keyword topics were covered:

• Understanding the Consequences of Too Many Keywords
• Conducting a Keyword Audit and Analysis
• Streamlining and Refining Keyword Selection
• Implementing Keyword Grouping and Organization
• Monitoring, Testing, and Iterating

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

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Join us for a virtual event where we will dive deep into the world of digital advertising on Amazon DSP. This event is for experienced marketers who use paid advertising but may or may not have had exposure to Amazon's DSP platform, this event is packed with valuable insights and strategies to help you understand the benefits of Amazon DSP and also to help you succeed with your advertising goals.During this online event, you'll learn from industry experts who have mastered the art of Amazon DSP. They will share their knowledge, experience and best practices to help you optimize your campaigns and drive better results.Discover the latest trends, techniques, and tools to leverage Amazon DSP effectively. From audience targeting to creative optimization, we'll cover everything you need to know to maximize your advertising success on Amazon.Don't miss this opportunity to gain a competitive edge and take your digital advertising skills to the next level. We are fortunate to have one of the most experienced set of panellists for this session:HostTom Waghorn - Head of Training at ClearAdsTom has a career full of Amazon advertising experience and trains the Account Managers at Clear Ads. He also hosts our podcast series over on Spotify - Highway to Sell and has kindly stepped in to host this webinar for us. GuestsDave Vermeulen: Director of DSP at Buy Box ExpertsDave Vermeulen is the Director of DSP at Buy Box Experts. In 2001 he founded Seattle Ad Force, Inc. a full service agency located in the Seattle area, where for the last ten years, he supported mid to large advertisers with their DSP advertising strategies. In August of 2019 he joined Egility.co (which later combined with Buy Box Experts)where he built out their DSP efforts.Anne Harrell: Product Solutions Director, DSPDue to my love of marketing and innovation, I've been working in retail media for the better part of the last eight years helping enterprise brands grow their online presence. Over the last three years, I've followed the trends of the industry and shifted my focus to display media, which I wholeheartedly believe is the future of innovative digital advertising. During this time, I've helped countless brands build effective DSP strategies while utilizing advanced measurement tactics (i.e. AMC) to ensure we're accurately measuring success. Now my focus is to better enable brands and sellers alike to utilize these tactics by applying my learnings to the development of Pacvue's features and functionality.Jack Lindberg: Director of Analytics at Mars AgencyBased in New York, Jack Lindberg leads the Amazon/ Amazon Marketing Cloud Analytics and the Data Clean Room Practices at The Mars Agency.Jack is passionate about and grounded in using data and technology to accelerate commerce marketing. Prior to joining The Mars Agency, Jack spent time building Pacvue’s advertising product. He is also a founding member of Puntalytics, the leading sports analytics Twitter account about NFL punting. He’s been cited in renowned publications such as ESPN, The New York Times, and The Athletic.In addition to his professional accomplishments, Jack is a semi-retired professional opera singer with a passion for the arts. He holds degrees in music from Yale College and the Guildhall School of Music & Drama.

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Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.

• Keyword research and trends: Discovering what's hot and relevant for your products.

• Budget allocation: How to determine your advertising budget for this crucial period.

• Sponsored Products vs. Sponsored Brands vs. Sponsored Display: Which ad types to use?

• Campaign structure: Setting up campaigns, ad groups, and keywords.

• Leveraging Amazon's algorithm: The role of A9 and how it impacts your campaigns.

• The importance of bidding strategies during high competition.

• remove negatives and wasted spend

• A/B testing: Finding the winning combinations for your ads and listings.

• Real-time monitoring: Staying on top of your campaigns during Q4.

• Scaling successful campaigns and pausing underperformers.

• Leveraging Amazon's reporting tools for insights.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

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Welcome listeners "Highway to Sell," the podcast where we accelerate your knowledge of Amazon advertising strategies. Today, we have a special episode brought to you by Clear Ads. This episode is hosted by Tom Waghorn, joined by our Head of Accounts Helen Robinson, today we'll be diving deep into the world of planning Amazon advertising campaigns for the highly lucrative Q4 and seasonal holidays.

• Why Q4 and the holiday season are crucial for Amazon sellers.

• The competitive landscape: What makes Q4 unique in the e-commerce world.

• The importance of planning well in advance.

• Creative assets: Preparing eye-catching images and compelling ad copy.

• A+ preparation and storefront.

• Trends

• Prime Day and Black Friday strategies: Timing and execution.

If you found today's episode valuable, please subscribe, rate, and review "Highway to Sell" on your favorite podcast platform. Plus, if you are interested in our services click here for a free audit: https://clearadsagency.com/request-a-call-back/

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Welcome to the Clear Ads Podcast: Highway to Sell! I’m Sarah Lamb and today I am joined by Surafel Mindal. This week we discuss the importance of streamlining Amazon operations for success. We will cover various strategies and tips for streamlining your Amazon operations through automation and outsourcing.

Here is some of what we covered in this episode:

• What are the main challenges and pain points faced by sellers in managing their Amazon operations?
• What are the primary benefits of outsourcing certain tasks or functions in Amazon operations, and how can it positively impact a seller's business?
• How can sellers identify and select reliable outsourcing partners or freelancers for their Amazon operations?
• Are there any potential risks or pitfalls associated with outsourcing, and how can sellers mitigate them?
• Can you share any specific examples of how automation has helped sellers adapt swiftly to market changes and seasonal demands?
• How can sellers identify the right areas of their Amazon operations to automate for the most significant impact?
• How often should sellers review and refine their automated processes to ensure they remain optimized?

Thank you for joining us this week. We hope you enjoyed the episode. Remember if you want to know as soon as the next episode drops then subscribe and you’ll be the first to know!

If you are interested in finding out more about outsourcing your advertising operations pop over to our website clearadsagency.com and take a look at the article on why it may make sense to hire an advertising agency to manage your Amazon ads. https://clearadsagency.com/why-hire-an-amazon-advertising-agency/

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Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn & Morgan Gillam. This week we are discussing what signs you need to look out for that suggest you need help with your ad budgeting.

Here is what will be covered in today's episode:

• What are the common challenges and complexities of ad budgeting for sellers?
• What are the most common mistakes sellers make when it comes to ad budgeting on Amazon? Highlight the potential consequences of improper budget allocation.
• Identify and explain specific signs that indicate a seller may need assistance with ad budgeting.
• Example signs: inconsistent ad performance, high ACoS (Advertising Cost of Sales), budget limitations affecting campaign scalability, etc.
• Share real-life examples or case studies to illustrate these signs. (No names of course!)
• Discuss the advantages of seeking professional assistance for ad budgeting.
• Highlight how expert guidance can lead to improved campaign performance, cost efficiency, and overall ROI.
• Talk about how professional assistance can help sellers navigate complexities like seasonality, market trends, and competition.
• Provide tips on how to find and select the right ad budgeting service or consultant.
• Discuss important factors to consider, such as expertise, track record, client testimonials, and pricing models.
• Mention the importance of clear communication and alignment of goals with the chosen service provider.
• Share practical tips and best practices for sellers to implement in their ad budgeting strategies.
• Discuss tactics like setting clear campaign objectives, monitoring performance metrics, conducting regular budget reviews, and adjusting allocation based on data-driven insights.

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.com and we will be happy to hear from you.

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Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn and our special guest Dustin Wassner. This week we are discussing all things API from Amazon Marketing Cloud to Marketing Stream.

Dustin Wassner is an AdTech developer for Better AMS. He is in a unique position to provide valuable insights as he has been both a brand owner and an advertising account manager. He is highly experienced with Amazon Marketing Cloud and Amazon Marketing Stream and consistently shares his knowledge on his Linkedin.

• What is Amazon Marketing Cloud?
• What’s a clean room?
• How does it help you to understand your customer's journey?
• What does it mean for working out ad strategies?
• How is it useful to support Amazon ads and the relevant strategies that businesses use with their ads?
• What insights can you find on the platform and where should you go to find them?
• Who can access AMC? And what skills are needed to use it?
• What regions are supported? Is it available to all on DSP and PPC?
• It says the tool is in beta… Does this mean it’s really buggy and unreliable? How long has it been around and how have we been using it successfully?
• What tools do you use alongside AMC and how do they help with managing and optimizing accounts?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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Welcome to the Clear Ads podcast Highway To Sell. This week we are joined by Tom Waghorn and our Head of Marketing Sarah Lamb, to discuss omnichannel marketing. This week they will be discussing what works well with omnichannel advertising and marketing and how you could implement this strategy.

• What is omnichannel advertising, and how can it be used effectively with Amazon advertising?

• How does omnichannel advertising differ from multi-channel or cross-channel advertising?

• How can advertisers integrate Amazon advertising into a broader omnichannel marketing strategy?

• What are some of the key benefits of using omnichannel advertising with Amazon, and how can they impact overall advertising success?

• How can advertisers ensure consistency in their messaging and branding across multiple channels, including Amazon?

• What role does data play in omnichannel advertising, and how can advertisers use data to optimize their campaigns on Amazon and other channels?

• How can advertisers use social media and other channels to support their Amazon advertising efforts, and what are some effective strategies for doing so?

• What examples of successful campaigns have combined Amazon advertising with other channels, and what can be learned from these examples?

• What are some of the key advertising tools offered by Amazon, and how can they be used to improve campaign performance?

• What are some best practices for ensuring that Amazon advertising campaigns are integrated effectively with broader marketing efforts?

• How can advertisers identify and reach their target audience across multiple channels, and what targeting options are available through Amazon advertising?

• How can Amazon advertisers effectively measure and analyze the performance of their omnichannel advertising campaigns?

• How can advertisers optimize their Amazon advertising campaigns to work well with other channels, such as social media and email marketing?

• What types of customer data are available through Amazon, and how can this data be used to inform advertising strategies on other channels?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

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Welcome to the ClearAds podcast Highway to Sell! This week we are joined by our brilliant team members Tom Waghorn and Morgan Gillam. Today they will be discussing how you can approach brand positioning and building brand awareness.

Some of the content covered in this episode is:

• What is brand positioning, and how does it differ from brand building?
• Why is brand positioning important in Amazon advertising, and how can advertisers ensure that their brand stands out among competitors?
• What common mistakes do advertisers make when approaching brand positioning and brand building on Amazon, and how can they be avoided?
• How can advertisers use Amazon's advertising tools to target specific audiences and build brand awareness?
• How can advertisers differentiate their brand from competitors on Amazon, and what are some effective strategies for doing so?
• How important is messaging in brand positioning, and what elements should advertisers focus on when crafting their brand messaging?
• How can advertisers use social media and other marketing channels to support their brand positioning efforts on Amazon?
• What are some effective ways to build brand loyalty on Amazon, and how can this impact overall advertising success?
• How can advertisers leverage customer reviews and ratings to build their brand on Amazon?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

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Welcome to our podcast Highway to Sell! This week you will be hearing from Tom Waghorn and our guest Levi. In this episode, we will be talking about different approaches to surviving summer and its seasonality trends.

Here is a sneak peek of what we covered in this episode:

• How does seasonality impact Amazon advertising, and what strategies can advertisers use to adapt to seasonal trends?
• What are some of the biggest challenges advertisers face during the summer sales season, and how can they overcome them?
• How does Amazon's advertising algorithm change during the summer sales season, and how can advertisers take advantage of these changes?
• What are some of the key differences between summer sales season advertising and other times of the year?
• How can advertisers ensure that their products stand out during the summer sales season when competition is at its highest?
• How important is brand identity in summer sales season advertising, and what are some effective ways to build brand awareness during this time?
• How can advertisers optimize their Amazon product listings for the summer sales season, and what elements are most important to focus on?
• How does Amazon's Prime Day impact summer sales season advertising, and what strategies can advertisers use to capitalize on this event?
• What common mistakes do advertisers make during summer sales season advertising, and how can they be avoided?
• How can advertisers measure the success of their summer sales season campaigns, and what metrics should they focus on?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

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Welcome to the Clear Ads podcast Highway to Sell. In this episode, you will hear from our Head of Training Tom Waghorn, and our Head of Sales George Roberts. Today we will be discussing how you can best prepare for the upcoming Prime Day and what to expect.

Here are a few of the topics we will be covering in this episode:

• What are the key features of Amazon Prime Day that advertisers should be aware of?
• What are the benefits of advertising during Amazon Prime Day?
• How can advertisers prepare their advertising campaigns for Amazon Prime Day?
• How does Amazon Prime Day impact advertising costs on Amazon?
• What advertising strategies work best during Amazon Prime Day?
• How can advertisers measure the success of their advertising campaigns during Amazon Prime Day?
• What are some common mistakes that advertisers make during Amazon Prime Day?
• How can sellers leverage Amazon Prime Day to increase their sales?
• How does Amazon Prime Day impact the wider retail industry?
• What are some notable success stories from previous Amazon Prime Day campaigns?
• How can smaller businesses compete with larger advertisers during Amazon Prime Day?
• What can advertisers expect from Amazon Prime Day 2023 and beyond? We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠⁠https://clearadsagency.com/⁠⁠ and we will be happy to hear from you.

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Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays.

Here is a snippet of what was covered:

• Budgets - Do you want to increase and reduce prices for sales? Do you want to spend more on specific products based on past successful sales… Have you checked your prices against your competitors recently?
• Sales forecasting - What trends last year did you see with your sales and where did you find you got most success? Can you replicate this again this year?
• Inventory planning - Did you have stock issues? What could you do to build out a better stock management strategy? Are you holding too much inventory and need to clear it out?
• Offers & incentives - What offers are you planning and when are you likely to put these out?
• Ad strategies around holidays - Are you planning on doing anything special with your listings for the various holidays and special occasions? Have you checked your listings and ensure they aren’t still slowing last season’s images? Make sure everything is up to date and not out of date!
• Repeat purchases - found some new customers, now is the time to try and build in loyalty and repeat business. If someone bought something at xmas why not suggest it for a valentines or birthday gift? Or even better, a little luxury… Targeting these at the beginning of a month or just after payday could be a great strategy.

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

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Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn and our brilliant guests: Aaron Moreno, Brent Zahradnik, Destaney Wishon, and Sean Smith. In this episode, we will be discussing 7-figure selling on Amazon, and how you can take your business from 5 figures to 7.

Here is a snippet of what was covered:

• What is it that sets a 7-figure seller apart from smaller sellers? Branding, processes, tools, technology, great products or something else?
• What insights do you use most often and how are they helpful for scaling up to and beyond 7-figure selling?
• What tools are most useful for people looking to grow up to 7 figures and how does this change when they are looking to go beyond 7 figures?
• What are the biggest challenges sellers face when trying to get to 7 figures?
• Can AI technology such as ChatGTP help businesses grow or is this a red herring or flavour of the month?
• How would you advise an Amazon Seller who is growing quickly to manage their cash flow?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.

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Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Tara Anderson, and Alex Pugh. This week we are discussing how to improve your TACOS in a world where PPC costs are rising!

Here is a quick overview of what was covered:

• TACOS what is it? Why is it important? And how does it relate to PPC?
• Why are PPC costs going up?
• Is TACOS the right thing to be looking at when considering the cost of ads increasing?
• What options are there to improve TACOS?
• Which cost is affecting TACOS most in the ad industry?
• At what point should I consider stopping ads on a product when ad costs keep increasing?
• What other options do I have when the cost of goods and cost of ads are also increasing?
• What pitfalls should I avoid when looking to improve my TACOS - What are the red herrings in the stats to look out for?

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearadsagency.com/ and we will be happy to hear from you.

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Highway to Sell podcast hosts, George Roberts and Helen Robinson, discuss the cannibalization of organic sales when evaluating PPC and DSP spending for advertisers. They advise advertisers to consider their goals and determine how much they want to spend on advertising and how aggressive they want to be to get into the top spots. And so much more!

Listen to the episode for some great insights and approaches to Amazon advertising. And if you want to know more about us or have a question pop over to our website clearadsagency.com

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Welcome to the Clear Ads Podcast Highway to Sell. You’re here with Tom Waghorn, Head of Accounts at Clear Ads. As some of you know I’ve been away for a while, but now I’m back bigger and better than ever. This week we are continuing with our guest series with George Meressa and two amazing guests, Rich Goldstein and Shawn Hart.

Rich Goldstein is a patent lawyer and focuses on IPO protection and trademarks in the Amazon space. A fascinating and important topic for all Amazon sellers.  

Our second guest for this podcast is Shawn Hart. Shawn is the co-founder of post purchase pro and a highly successful Amazon seller in his own right. Their discussion today focuses on brand referrals and customer retention tools.

As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in us working on an Amazon advertising account, book a call with us through our website https://clearadsagency.com and we will be happy to hear from you.

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This week on highway to sell we talk all things inventory, influencer and income. By that I mean we have Lee Loree from Seller Investigators joining us to share with you why it is important to manage your inventory and how you can get money back when inventory gets lost in the process. What a great way to gain some income back that you would otherwise have lost or given away. 

If you want to see if you can gain back some of that lost inventory revenue just click on this link and see if you are owed a refund: https://sellerinvestigators.com/reim/ref/clearads

You can also combine this with an audit of your Amazon ad account and see if we can help your business grow through ads with our ad account audit. Just pop here for a free audit today: https://clearadsagency.com/request-a-call-back/

Our second guest on the podcast is Paul Barron who is discussing all things influencer marketing and has some interesting tips if you are considering this approach and the potential opportunity that comes from it. 

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This week we've switched the podcast up a notch. With Tom away and George Meressa at various events our head of marketing Sarah Lamb gave George the challenge to talk to as many interesting people at the events he's been attending as possible. This is the first of a number of podcasts following that challenge through.

George sat down with Clayton Aitchison, ambassador for Carbon6 and went into detail on all things Pixel Me and pixel tracking. The discussion is great for those of you who are looking to do off Amazon advertising as you'll pick up some great tips here that you probably won't be expecting! 

Our second guest for the podcast is Jamie Davidson who is a highly successful Amazon seller who exited his business and has since created the AMZ insiders group. Which train people on how to be successful on Amazon. Jamie and George go into great detail about what it takes to be successful on Amazon and some of the things that Jamie learnt and would do differently. 

We really hope you enjoy this episode. Please do subscribe to the podcast and share it with your colleagues, friends or anyone you think would find the contents useful. We are always happy to hear from Amazon sellers who are looking for that extra support with their Amazon Advertising account. If that's you pop over to https://clearadsagency.com and book a call. We'd love to hear from you!

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This week we are discussing what trends to expect in 2023

To look forward we have to look back at the trends that we saw this year. They are often an indicator of what to expect next year. We will also take into consideration the external factors that are coming into play more this year.

Looking back at 2022:

In 2022 we saw considerable growth within the Amazon marketplaces globally with new marketplaces such as Sweden, Egypt,Turkey, India, Mexico, Australia and the Netherlands. On that basis we can assume that for 2023 that more regions will be added to the mix again this year making global expansion and international marketplaces an option. We have also seen the ability to manage multiple marketplaces from a single sponsored ad account. We expect to see this kind of international management of accounts expand to make it quicker and easier to do multi-region campaigns. However with that comes the complexities of multi-lingual support and translations. We have seen some additional support from the Amazon platform but as advertisers we need to ensure that we are aware of the complexities and intricacies surrounding culture and language. As such, we will see campaigns needing to be carefully thought through and those who take this into account will be better positioned to excel in new markets.

Amazon DSP has had quite a lot of attention in 2022… So why has that been and what does that suggest for 2023?

Amazon DSP has expanded its capabilities particularly in terms of management of campaigns and reporting.

The full list of Amazon DSP announcements: https://advertising.amazon.com/resources/whats-new?subpageType=Whats%20new&relatedProducts=Amazon%20DSP

Externally we have seen the death of cookies for advertising. This comes into effect more in 2023 and other platforms and advertisers rely on cookies and 3rd party data to target potential customers. This is where Amazon and particularly non-endemic advertisers may find that they excel using the Amazon platform. Amazon has plenty of first party shopping data for external advertisers to be able to use to target their potential customers off platform. Amazon were one of the first advertisers to jump into DSP ads and as a result they are likely to lead the way with this approach and save marketers the headaches that come with no longer being able to use 3rd party cookie data. Bring on true ad personalization and targeting.

Are we likely to see more audio purchases through Echo? Or is that dead?

What about intelligent purchasing and predictive purchasing?

What other trends can you think of that might be coming up?

That’s a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to hearing from you with your thoughts on what’s coming this year! If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you!

We hope you enjoyed this episode. As always please share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing ​​​​​​​​​​​​how to turn around a decreasing conversion rate.

Starting with the basics:

• What is a conversion rate and why is it so important?
• What does it mean when a conversion rate is decreasing?
• What factors affect a conversion rate?
• How can you influence these?

Into the detail:

• What else is linked to the conversion rate when looking at a campaign?
• How do competitors and external factors affect conversion rates?
• What else outside of Amazon but within the business can affect conversions? (inventory, stock etc)
• How do customer feedback and reviews affect conversion rates?
• Can conversion rates be affected by technical platform issues, and how do you pick these up?
• Do bots and spammy types of behaviour affect conversion rates?
• Can organic conversions be miscounted as ad attributed conversions and how do you identify this and counter it?

Anything else either of you can think of that would relate to conversions?

• Any differences between DSP and PPC conversions especially on platform vs off platform?
• When considering endemic advertising what counts as a conversion? Is it the click on the ad or the purchase on the third party website? What can be done about bounces in this scenario?

That’s a wrap for this week! We hope you have a great festive break, thank you for listening and we look forward to joining you in 2023! Where has the time gone! If you want to recommend a topic for any of our podcasts next year give us a shout on social media or get in touch via our website with your suggestions. We are always happy to hear from you!

We hope you enjoyed this episode. As always please do share the link to our podcast with friends, family and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing how to do competitor research & analyse the market

Starting with the basics:

• What is competitor research and analysis and why is it important to do?
• What is the difference between competitor research on amazon vs traditional competitor research and analysis?
• Why is it worth doing Amazon specific competitor research?

Into the detail:

• What features are there directly on the Amazon platform to support competitor research & analysis? And where can you find them?
• How do the parts of the tool relate to each part of the customer journey, from awareness to brand building, to purchase, loyalty & retention?
• What strategies can be adopted to manage competition?
• How can competitors affect your sales and marketing strategy?
• How does competitor analysis affect the verticals that advertisers list in?
• How can you use competitor analysis to find opportunities in other markets or regions?
• What tools are available to help with Amazon competitive research and analysis?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing how to take advantage of the brand metrics console on Amazon advertising.

Starting with the basics:

• What is the brand metrics console and where can you find it on the Amazon Ads platform?
• Is this only available for PPC or also DSP ads?
• What key metrics are easy to find here?
• When would a seller be likely to find this area of the platform most useful?

Into the detail:

• What are the key indicators on the brand metrics console that help to identify areas of brand reach and where you can strengthen or improve this?
• How does the brand metrics console support you as an advertiser in identifying opportunities for subscribe and save or other offers
• What features are there available in the console that are useful and what part of the funnel are they useful for targeting?
• How can the awareness index help with brand strategies and approaches?
• Why would I want to use this tool as it says it is in beta? Is it reliable and safe to use? Or would I just be wasting time and money on this?
• How does this tool help with the efficiency and effectiveness of my ads?
• What else do I need to know about this?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing how to forecast sales on Amazon.

Starting with the basics:

• What is a sales forecast and how are they useful?
• What tools are there within the Amazon platform to support sales forecasting? Tom
• Are there any external tools that are also worth considering when looking at forecasting sales?
• What external factors need to be considered when forecasting sales?

Into the detail:

• What stats are most useful when trying to forecast and predict sales?
• Is looking back at the previous period or the previous year most useful?
• What other predictors can be used to forecast sales?
• What makes sales forecasting unpredictable or unreliable? And how can you avoid falling down these traps?
• How accurate are sales forecasts usually?
• What can you do to accelerate sales beyond their predicted forecast?
• How can you identify what helped to boost sales when they exceed their forecast and how can you recreate that for other periods or years?
• When Amazon run their own “sales” events how does this affect sales and forecasting?
• How do you manage sales forecasting based on where a product is placed in it’s lifecycle position? (early adoption, late adoption, growth, peak, early decline, mid decline and ready for retirement)
• How do you identify your cash cows from your start products etc for the sales forecasting and make the most of these products`?
• What other profiling of products can be used to support the sales forecasting process?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing our experiences with audio ads on Amazon DSP

Introducing Amazon DSP for those who don’t already know what it is:

• What is Amazon DSP and under what circumstances is it most helpful to businesses and brands?
• What types of ads are offered by Amazon DSP advertising?

Moving on specifically to audio ads on Amazon DSP:

• Where are audio ads on Amazon DSP found?
• Why should you consider using them?
• How can they support the sales process and which part of the sales funnel are they best used for?
• What makes a really good audio ad?
• Do you still need to include images in audio ads? If so why? Who is going to see them and where?
• How do people interact with an audio ad?
• Is there a winning formula for getting results with audio ads? How long should they be, what should be in the first 10 seconds for example and when should you include the CTA? Should you put the offer in the audio ad or in the image text or accompanying image?
• How are you finding the results of audio ads vs say video or image ads?
• What features are missing from audio ads that you would love to see Amazon adopt?
• And what issues have you found with Audio ads so far? Are there any gotcha’s that are to be avoided when using this type of ad?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing how to make an Amazon storefront that people want to visit.

Starting with the basics:

• What’s the difference between a store front and a listing or search page?
• What is your storefront for? Are there different purposes and usage scenarios for it?
• How can it be useful to a business or brand? And how does that translate into usefulness for customers?
• How to get started with a Brand Store?

Into the detail:

• What key features should a really good storefront have? And what really helps make one stand apart from the rest?
• What can you do to your storefront that many people may not know about or realize is possible?
• What are the best products to feature in your storefront? Should you put your most popular products or most profitable?
• How can storefronts be customized for seasonality and is this worth doing?
• What impact does the storefront have on advertising? Can you advertise your storefront rather than a specific product and can this influence sales better than individual product placements?
• How can storefronts be used with DSP advertising or are they not relevant at all at that point since they are off platform…
• What are a few of your favorite storefronts to point people to that are absolutely amazing and are something for other businesses and brands to work towards?
• Can you include offers and deals specifically for those who visit the storefront?
• What makes a storefront so memorable that customers go there just to see your latest products?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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Hear all about the best ways to manage, handle and process your Amazon sales from advert to delivery with this top-tier panel discussion on international selling and logistics. With special guests, Nick Penev from Hello Tax, Jana Krekic from YLT Translation and Pearl Ausch from Frisbe. During this session, you will learn some of the most effective approaches to handling common challenges such as increased shipping costs, just-in-time delivery to your customers and how to handle the logistics of delivering the products that you have sold.

Clear Ads is delighted to bring together some of the brightest Amazon-focused advertising agency minds from around the world to help you learn from their experiences and expertise.

By the end of this 90-minute free webinar, you will have a much better understanding of what you need to do to meet the needs of an international Amazon seller and manage the logistics of doing that.

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This week we are discussing what’s coming up in Q4 and whether it is too early to launch PPC for Xmas 2022…

What’s in the events calendar for this quarter?

• Halloween
• Bonfire night (UK)
• Thanksgiving
• Black Friday
• Cyber Monday
• Christmas
• New Year
• January Sales

What other events should I be considering that Amazon have in their events calendar and how do I find their calendar of promotional events to get my products listed?

Is it too early to start looking any further than Halloween right now?

What can I do in preparation for these events? Should I be looking to plan my offers and discounts?

What should I be doing with listings in terms of seasonal optimisation?

How can I plan my budget to get the best outcomes for these events?

What have you seen work for seasonal products that are in season and for that matter out of season?

What are expected to be the most popular categories for this quarter?

How do we manage inventory and shipping during this period? So that we don’t run out and can predict the demand?

Any other tips and tricks?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we are discussing techniques that ensure PPC advertising doesn’t damage your organic sales.

• We define organic sales vs PPC advertising sales.
• How do you distinguish where the sales originated from? Where can you find this data within the Amazon platform?
• What can cause your organic sales to clash with your PPC advertising?
• Can you really damage organic sales? Or is this just a myth? And what are the symptoms?
• How do you reverse the damage to recover your organic sales? And what should you then do to adjust your PPC ad campaigns to ensure you don’t cause more harm than good?
• Why does this happen? And how can you avoid it in the first place?
• Are there any specific tools that you can use to assist with avoiding these pitfalls?
• If you could suggest 3 key things to monitor to ensure that you don’t damage your organic sales what would they be?
• What examples can you give of this happening and the ways in which you have seen a decent recovery from it?
• If someone has seen this happening to their products but doesn’t see how they can resolve the issue can they come to us and book our expertise to resolve the issue on their behalf and how would they go about this? What size of account does it need to be and who would they need to contact?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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Have you ever thought if I hear that question one more time I’m just going to scream? Well this week we are discussing the 15 things about Amazon selling we’re tired of hearing? So that if you come across these key questions you can send them to this podcast and they can get all the answers to the 15 most common questions about Amazon advertising that are likely to come up…

1. Are Amazon ad campaigns worth it?
2. Can I advertise on Amazon if I don’t sell on Amazon?
3. What is the most profitable way to sell on Amazon?
4. What is Amazon PPC?
5. How long does it take for Amazon PPC to work?
6. How many keywords should I use with my Amazon Ads?
7. Is it free to advertise on Amazon?
8. Why is advertising on Amazon important?
9. What is Amazon DSP advertising?
10. Where do Amazon DSP adverts show?
11. Does Amazon use Programmatic advertising?
12. How do I run an effective ad on Amazon?
13. What is the best time to run ads on Amazon?
14. Why can’t I get my products to no 1 in my category?
15. How can I increase my sales without spending more money?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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In this episode we explore everything keyword research. 

• What are keywords and why do they matter?
• What tools are built into the Amazon Ads platform that will help identify appropriate keywords for my product?
• What third party tools work well for doing keyword research? (H10 etc) and what are their limitations.
• How much does SEO and a good product listing have an effect on placement vs keywords focused ads?
• What is the best approach to managing keywords - broad match or exact match and why does it matter?
• Is grouping keywords helpful or does it just make things harder to manage in the long run?
• What examples can you give of keyword research done really well? And really badly?
• What can we expect in terms of support for keyword research from the Clear Ads team?
• Who chooses the keywords? The brand/ product owner or the agency? Who is best placed to advise best? The expert on the product or the expert on ads?

If you would like to know more about keyword research and other Amazon Advertising topics. Why not head over to our blog: https://clearads.co.uk/blog

And feel free to book a call with us on our website if you are interested in us working on your advertising strategies with you.

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This week we are discussing what the Amazon honeymoon period is and how you can make the most of this period.

• What is a honeymoon period?
• How long does it last?
• And is that the same for all brands and across both PPC and DSP?
• Why is understanding this period of time so important?
• How can an advertiser benefit from this?
• What should they be doing during this time to make the most of it?
• Where can I go to read more about this topic?

Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.

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This week we discussed what we learned from Amazon prime day 2022. Every year we prepare well in advance, and after each, we review what went well and what didn’t quite go as well as we expected so that we know for next year and other prime-related events what we could improve on.

For those of you who missed prime day, didn’t have a Prime account and therefore didn’t realize this opportunity existed, it is a 2-day event with offers and discounts for members of Amazon Prime. Sellers have the opportunity to target Amazon Prime customers for two days with their best offers and deals. It’s a great way to gain visibility and potentially increase sales for a short period of time.

So how did we do this Prime Day? Was Amazon Prime Day a resounding success or was it costly and time-consuming? Did we find any trends on what was working well? And things that weren’t so good?

What tools do we use to analyze our Prime Day successes against competitors? How can sellers do this for themselves? And why is it beneficial for sellers to use us for advertising and analyzing sales over these periods?

What key takeaways would you note down for the next Amazon Prime event? And when is that… Just a quick reminder for people about the November Prime event and when to put key reminder dates in their diaries that sort of thing.

Thank you for listening. If you enjoyed this episode we would love you to share it with other Amazon sellers so that they too can benefit from all the interesting insights that we share. And if you or someone you know is interested in having us work on an advertiser account, book a call with us through our website https://clearads.co.uk or https://clearadsagency.com and we will see if we can help you achieve your advertising goals.

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Welcome to the Clear Ads Podcast Highway to Sell! You’re listening to Tom Waghorn and Ronald Katamba.

We are back with another instalment of Highway to Sell where we discuss key topics and experiences with our in-house advertising team.

In this week's episode, we are going to deep dive into what makes for a great bid strategy. The key topics covered in this episode are as follows:

• What would you say are the key elements of a fairly standard bid strategy?
• What are the things that people can get too hung up over?
• Is the devil in the detail? Is it all about structuring your bids? Or is it more about understanding the algorithms, or the categories you are bidding on?
• When looking at keywords are there any simple ways to really optimise these and any specific tools that you use to identify really good ones?
• If you could give an example of a great bid strategy what example would you give and why?
• What made it so great? And no saying because you created it! ;)
• Are there any particular techniques that are new in this space that might also be really useful to try out?
• Where do you learn about this stuff?
• If someone wanted to request you for managing their accounts what do they need to do?

Contact us through the book a call link on clearadsagency.com and request a call. We will review your requirements and see if we are the right fit for you and the magic happens after that!

If you enjoyed this episode please share it with your friends, colleagues and other Amazon sellers who you think would find it really useful.

We love to hear your feedback so please do let us know what you think of it on social media.

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Welcome to the Clear Ads Podcast Highway to Sell!  You’re listening to Tom Waghorn and Ronnie Katamba.

We are back with another instalment to our Highway to Sell series where we discuss key topics and experiences with our in-house advertising team.

In this week's episode, we are going to deep dive into preparing for Amazon Prime Day.

Amazon Prime day is the biggest online retail holiday of the year and it is back again this year on the 12th and 13th of July. Sellers and shoppers know that this 48-hour event is a great way to capitalize on increased marketplace traffic and score steep deals and discounts, respectively. Prime Day 2021 saw a staggering $11B of goods sold, which translates to nearly $4M a minute. Now, who wouldn’t want to be part of that!

Prime Day 2020 and 2021 experienced challenges, and this year will be no different. Sellers are feeling the effects of inflation including Amazon’s new 5% fuel surcharge, actions taken by Amazon to rid of ageing FBA inventory in anticipation of Prime Day, and recent inventory limits imposed by Amazon, which have added to a feeling of uncertainty—and many brands are wondering whether or not spending and sales will be as successful as previous Prime Days.

This is why it is important to prepare well and adjust your strategy to make the most of your budget.

Sign up to our regular newsletter for more tips and info on how to make the most of Amazon Advertising

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Elizabeth Greene is the co-founder of Junglr Agency – an Amazon PPC optimization agency. Today Elizabeth is joined by George Meressa the founder of Clear Ads and together they discuss various aspects of PPC advertising optimisation.

You can also find many other optimisation tips on the Clear Ads blog: https://clearadsagency.com/blog

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Learn from industry experts Lazar Žepinić from Sellers Alley, Destaney Wishon from Better AMS and Michael Erickson-Facchin from Ad Badger

This webinar is designed for Amazon Sellers to deep dive into metrics that can help drive Amazon sales through advertising. Learn what metrics are key for making the right decisions based on the business goals that you have along with many tips and tools that are used by industry experts.

Clear Ads are delighted to bring together some of the brightest Amazon focused advertising agency minds from around the world to help you learn from their experiences and expertise.

By the end of this webinar podcast you will have a much better understanding of what you need to do to increase sales and grow your Amazon business.

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We are back with another instalment to our series ‘PPC roundtable’ where Clear Ads’ own expert account managers discuss all things Amazon PPC and uncover our best insights to help sellers make the most of their advertising. In this week's episode we will be discussing TACoS, ACoS and other KPI metrics, so let's jump straight into it.

• What are TACOS & ACOS and KPI's
• How these stats affect the way you manage and work with your campaigns
• Optimisation insights
• And Much More

If you want to find out even more about this topic we are running a PPC metrics webinar session on the 28th April. Register here to attend: https://www.eventbrite.com/e/amazon-ads-goals-metrics-what-do-they-mean-and-how-can-you-use-them-registration-317495526667

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Get ahead of the crowd this week and pick up tips, tricks and trends that will help you with your Amazon advertising strategies. On this weeks episode we delve into the detail on:

• Costs of advertising - How can you buck the trends?
• PPC trends
• New ad types and what's working well
• Video ad tips
• Best tools for ad management
• Good Audits vs Bad Audits - How can you tell the difference

Grab our ebook guides here for even more great content to help your business grow -  https://linktr.ee/clearads

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On this week's episode we welcome Jon Tilley CEO of ZonGuru and a previous Amazon seller. Jon began his entrepreneurial journey in 2014 when he launched multiple private label brands on Amazon, which were all successful. He then went on to co-found ZonGuru, an Amazon FBA tool suite to help sellers achieve the same success.

In this episode we discuss:

Journey of Zonguru

• Discussion of ZonGuru and the suite of tools that are available to sellers
• How these tools have developed over time to suite sellers suits
• Discussion of best practices for a seller. Product research, using data to formulate decisions
• Discussion on Amazon education and how ZonGuru educates sellers

If you found this episode interesting you may also enjoy our Top 10 Amazon PPC Tools blog post.

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Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion brands internationally. GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and inventory-related discrepancies with billions of dollars of transactions managed daily. Yoni also comes with military intelligence experience, having served in the IDF Special Navy Intelligence.

In this episode, we discuss various different techniques, tips and tricks that sellers can use to identify to save on costs through reimbursements and eligible refunds.

Useful Links: 

getida.com/clearads - Get $400 in Free FBA Reimbursements

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In this week's episode, we welcome Nick Penev, Partnership Manager at Hello Tax, a VAT Compliance company for eCommerce and online sellers.

Hello Tax helps people to put their VAT compliance on Autopilot with their All-In-One VAT solution as well as taking care of VAT Registrations and VAT Filings. As Amazon sellers all have to handle VAT in one way or another, Hello Tax work with Amazon sellers to help make this process easier by taking the reins.

In this episode we cover:

• The ins and outs of tax and VAT
• How tax differs between retail and online
• Top tips for managing tax
• Pitfalls and challenges and how to overcome them
• Further resources

Useful Links

Hello Tax Website - https://hellotax.com - Remember to use your 15% discount code CLEARADS

New Marketplaces Ebook - https://resources.clearads.co/launching-into-a-new-marketplace-guide

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In this week's episode, we welcome Emma Tamir, co-founder and CEO of Marketing by Emma, a company that has helped over 1,000 businesses from around the world boost their sales and build their brands online.

Marketing by Emma helps sellers with all things e-commerce. This includes Amazon listing creation, optimisation and storefront content, Walmart listing copy and many more. Alongside this, they specialise in consulting and team training for e-commerce skills.

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In today's episode we are joined by Darrell Paterson and Laura McCaul the co-founders of Sponsored Profit.

Tune in to hear us discuss how Amazon sellers can make the most of the latest PPC advertising tools, strategies and approaches to meet their goals in 2022.

George, Sophie, Laura and Darrell discuss the benefits of the tools that are available through the Amazon ads platform today and share how to best utilise these to improve your performance metrics.

Subscribe today to never miss an episode!

Episode Outline

Intro

2021 Amazon PPC in Review

PPC Predictions for 2022

Key Strategies to Consider in 2022

Top Tips and Tricks for Q1

Useful Links

Grab our Ultimate Guide to PPC advertising for free here: https://resources.clearads.co/ppc-ultimate-guide-ebook-download

Find out more about Sponsored Profit here: https://www.sponsoredprofit.com

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In today's Industry Spotlight episode we are joined by Andri Sadlak, who has been an entrepreneur and an Amazon seller for many years.

Tune in to hear George and Andri discuss the importance of;

• Building a community around your brand
• Andri’s brand exit
• The mastermind that Andri is part of and much more!

Subscribe today to never miss an episode!

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In today's episode we are joined by Rael Cline, CEO and Co-Founder of Nozzle.

Tune in to hear us discuss the tool Nozzle and how Amazon sellers can access more data to make informed decisions.

George, Tom and Rael discuss the benefits of the tool and how understanding this data can allow you to understand important metrics such as customer lifetime value (LTV).

Subscribe today to never miss an episode!

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Today join George Roberts and Tom Waghorn as they interview the founder and managing director of Margin Business, Omar Angri. Margin Business is a global e-commerce consulting firm that focuses on helping brands grow internationally on Amazon.

Listen closely as Omar tells of the importance of understanding the culture of your target consumers and how doing so can elevate sales. As well as where to start when trying to break into new marketplaces.

Subscribe today to never miss an episode!

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George and Tom are joined this week by Matt Parker from the Pinformative Group.

Tune in for a special appearance from George Meressa!

Matt talks about his journey in e-commerce, how he ended up selling on Amazon, the wide variety of e-comm channels he takes advantage of and his new journey into Pinterest.

This is a can't miss episode!

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This week George, Tom, and Helen discuss common mistakes Amazon sellers make and their top tips to avoid them. These range from being well stocked and why; letting data guide your decisions; making the benefits of your product clear; and so much more! 

Subscribe so you never miss an episode! 

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George and Tom are joined this week by Benjamin Webber who has successfully launched over 2000 products on Amazon!

They talk about:

• Product listing optimisation
• Utilising client reviews
• Product sourcing
• Q4 strategy

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In today's episode we are joined by Vince Montero a PPC product manager for Helium 10, and one of the spearheads of the new ad platform at ADtomic. He highlights the importance of advertisers understanding their own advertising and the positive impact of this when using available third party tools. Vince also shares some beneficial PPC tips as well as his excitement for the upcoming Helium 10 enhancements. 

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In this weeks episode George Roberts, Tom and Helen discuss the numerous benefits of Amazon's DSP. Tune in to hear;

• Who Amazon's DSP is available to
• How to utilise the features available
• Top tips and much more

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In today's episode we are joined by Brian Johnson, one of the founders of canopy management and a PPC expert. He recounts his journey into PPC, discusses his facebook groups, and his advice for PPC success. 

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In this great episode we are joined by Destaney Wishon, ‘Queen of LinkedIn’. She shares about her journey into PPC, her working style and experience in the space, as well as some of her own advertising strategy. 

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George & Tom are joined this week by special guest Brent Zahradnik from AMZ Pathfinder.

Tune in to hear Brent's journey through Amazon advertising, thoughts on remote working and under utilised areas of the Amazon advertising platform.

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George Roberts is joined this week by Clear Ads CEO George Meressa and special guest Sean Smith.

Sean is the Founder of PCC AMS Accelerator, a fantastic course designed to help Amazon Sellers grow their brand, decrease ACoS and increase sales!

Tune in to hear more about this amazing course and Sean's journey in the Amazon space. Hear insights from him about being a seller himself, common mistakes that sellers make, and even how he takes care of his own body and mind.

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This week George & Tom kick off a new series called "Industry Spotlights".

In this series, we will be hosting very special guests from the world of Amazon Advertising. They will be sharing their journey in the world of PPC and even sharing their top tips to help you navigate the advertising landscape.

Our first guest is Lazar Žepinić from Sellers Alley. Lazar goes into depth about growing his agency from a one-man team, to a team of 75 in the space of 2 years!  We discuss how sellers have had to adapt and learn quickly during the COVID-19 pandemic, mistakes that he often sees Sellers make with their PPC, and the hot topic: Amazon's DSP!

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Join us this week as George, Tom & Helen dive into the details about the different bidding strategies available to you on Amazon.

From the automated bid strategies on offer to you when setting up a new campaign, to increasing your bids depending on where the ads are being placed.

This is the episode for you if you want to reduce your wasted spend and find those optimum bids!

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Join George & Tom this week as they discuss the importance of thinking about which match types you should be using.

• When should you use broad, phrase & exact match?
• Does it matter which match type you use with negative keywords?
• Are there different levels of targeting within automatic campaigns?

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George and Tom are joined by a very special guest this week.

George Meressa is the Director of Clear Ads and has been in Digital advertising since 2009, working on a wide range of services including Google, Amazon, Bing, LinkedIn and Facebook pay per click platforms. He has worked with thousands of advertisers across the world in numerous industries and sectors.

Join us today as he discusses his journey through digital marketing, how he set up his own company and has navigated the landscape over the last decade. 

From challenges to success stories, George has plenty of insights for new and seasoned sellers.

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This week George & Tom are joined by Ronnie as they discuss the best ways to ensure you are saving money while running your ads on Amazon.

From setting out your account and campaign goals early on to ensuring you have distributed your budgets sensibly with daily caps, we highlight all the areas you can look into to avoid unnecessarily wasted spend.

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Join George, Sophie & Tom in their discussion about why you need to be taking advantage of Amazon advertising today.

We discuss the power of Amazon's reach, branding and instant results.

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George, Sophie, Levi & Tom discuss the telltale signs that you may need an Amazon Ads agency.

Be that lack of time or knowledge, we unpack numerous reasons why it might be time to outsource your advertising to a PPC agency

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Tune in to hear our top tips on How to Crush Amazon PPC in 2021!

Our host George Roberts is joined by our panel Tom & Helen who will discuss:

• Campaign structure
• TACoS vs ACoS
• Keywords and match types
• How often should you optimize your account

This is the final part of a two-part special!

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Tune in to hear our top tips on How to Crush Amazon PPC in 2021!

Our host George Roberts is joined by our panel Tom, Sophie & Ariam who will discuss:

• Recommended Strategy - Including bidding and keyword research
• How to decide on an appropriate budget for your campaigns
• Main benefits of Amazon PPC and how this compares to other platforms
• And much more!

This is a first of a two part special!

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Tune in to our very first podcast where co hots George Roberts and Tom Waghorn give you the rundown on Amazon's Demand Side Platform!

We'll discuss:

• What Amazon DSP is and who can use it
• What the benefits are
• Which audiences can you target and much more!

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Highway to Sell will be a fortnightly podcast delving in to Amazon advertising. We will share industry strategies, tips and tricks to help you navigate Amazon's eco system.

Our first episode 'New Year New DSP' will be launching on Monday 11th January.

**Subscribe today and we'll see you then!

Visit www.clearads.co.uk/podcast**