Effective Marketing Simplified : Recent Episodes
Roshara Dassanayake
Practical business & marketing insights and fast-actionable strategies, in short, bite-sized episodes.
What type of holiday season offer should you be creating? Take the FREE QUIZ to get the 4 steps to create your irresistible offer & tailored marketing plan to skyrocket your holiday season sales.Now that you know who your ideal dream customers are and where to find them online, how can you convert them from being total strangers to knowing & trusting you & your expertise for what you do well enough to be willing and able to buy from you?
Well, that is exactly what I am going to break down step by step for you in this episode, so listen on.
what type of holiday season offer should you be creating? Take the FREE QUIZ at www.roshara.com/quiz to get the 4-steps to build your irresistible offer & tailored marketing plan.
What type of holiday season offer should you be creating? Take the FREE QUIZ to get the 4 steps to create your irresistible offer & tailored marketing plan to skyrocket your holiday season sales.
I have met many business owners who are really, truly great at what they do. They have been in business for several years and have a loyal client base of repeat clients. And when they first came to me, it was because they wanted to grow in terms of expanding beyond their existing clients to find many more new clients they’d like to work with.
They wanted to get more leads, more sign-ups, and more sales.
But there was one drawback.
People who were already working with them or people who had worked with them previously knew how good they were at what they do.
But they had trouble reaching out & attracting new audiences to serve inside their business.
In their own words, “Roshara I know what I should say, but it doesn’t seem to connect with my ideal audience. And because of this, I am finding it hard to convert new customers. How do I say what I want to say in a way that really resonates with them?”
(And when I took a closer look at their marketing I found one thing in common;. It was that no matter how good they were at what they did, how well they knew their business inside-out they realised that they hadn’t quite nailed their messaging in a way that resonated with their audience. Meaning they didn’t know how to say it in a way that would appeal to and relate to their customers. And so no matter how good their product or service was, without the right type of messaging, they were stuck at the same place. )
Is this something you experience in your business, too?
what type of holiday season offer should you be creating? Take the FREE QUIZ at www.roshara.com/quiz to get the 4-steps to build your irresistible offer & tailored marketing plan.
What type of holiday season offer should you be creating? Take the FREE QUIZ to get the 4 steps to create your irresistible offer & tailored marketing plan to skyrocket your holiday season sales.Have you ever felt like your marketing content is randomly shown to just anyone online,| instead of the type of audience you really want to attract?
The right audience for your business | who will eventually convert to be your paying clients?
Have you tried running Facebook or Instagram ads at any point of your business, | but were not sure, if your ads were working as they should?
For example you may have wanted to get more leads & sales from your paid social media ads, but ended up getting a bunch of likes & comments instead.
You may have triied a bunch of different approaches to your marketing already, even the ones that seem to work for other businesses online, but somehow it still felt like you were going around in circles?
Take a listen.
what type of holiday season offer should you be creating? Take the FREE QUIZ at www.roshara.com/quiz to get the 4-steps to build your irresistible offer & tailored marketing plan.
Hi, I am Roshara Dassanayake, host of the Ladypreneur Chats Podcast, marketing strategist & meta ads expert.
On this episode, we have with us Trista Guertin, certified life coach and mindset mentor for women who are feeling stuck. She helps them find clarity and purpose in order to move forward with their lives and thrive!
“Most people will go through their entire lives without deciding what they want. If you don’t know your destination, how will you get there? Without deciding, we will drift along, take what comes our way and never challenge and grow. Our lives remain the same. I always tell my clients that anything is possible, but it doesn’t happen by accident.” Trista Guertin.
Take a listen..
Tired of not seeing desired marketing results as your content & social media ads keep going to just anyone, and not the type of paying clients you'd ideally want to attract?
INSTEAD, stand out authentically & reach out directly to your ideal dream customers online.
The essential 3-step guide to Nail Your Niche: https://www.roshara.com/nailyourniche
Let's connect on Instagram:
https://www.instagram.com/roshara.dassanayake
Connect with Trista Guertin
- Facebook: https://web.facebook.com/tristavguertin/
- Instagram:https://www.instagram.com/tristavguertin/
- Apple podcasts: https://podcasts.apple.com/us/podcast/this-daring-adventure/id1623410328
Hi, I am Roshara Dassanayake, host of the Ladypreneur Chats Podcast, marketing strategist & meta ads expert.
On the ladypreneur chats podcast, we talk about everything marketing, business building as well as matters close to the heart, that are part and parcel of ladypreneurship. Our guest on the episode Jaclyn Dulemba is a mom of FIVE YOUNG CHILDREN who somehow manages to run her course consultancy business successfully from home. Take a listen as we chat through how it really looks like behind the scenes and how she commits to make it happen, every single day.
Tired of not seeing desired marketing results as your content & social media ads keep going to just anyone, and not the type of paying clients you'd ideally want to attract?
INSTEAD, stand out authentically & reach out directly to your ideal dream customers online.
The essential 3-step guide to Nail Your Niche
Connect with Roshara Dassanayake on Instagram:
https://www.instagram.com/roshara.dassanayake
Connect with Jaclyn Dulemba on Instagram
https://www.instagram.com/jaclyndulemba/
https://calendly.com/muscleupyourcourse/30min?month=2022-07
Hi, I am Roshara Dassanayake, host of the Ladypreneur Chats Podcast, marketing strategist & meta ads expert. Our guest on this episode - Anjum Bandhari, shares her journey of building her online business on Instagram. Take a listen!
“What I see is that most business owners are stuck in the content creation loop. Their primary focus is on vanity metrics such as likes, comment and followers and totally forget the more important factors that is leads, inquiries and sales. They are just creating content after content without having a purpose behind it. Content IS always the king. BUT It should serve the purpose of warming up your audience for the sales, building credibility, building the know like and trust factor which will get them one step closer to the sale” Anjum Bandhari
Tired of not seeing desired marketing results as your content & social media ads keep going to just anyone, and not the type of paying clients you'd ideally want to attract?
INSTEAD, stand out authentically & reach out directly to your ideal dream customers online.
The essential 3-step guide to Nail Your Niche: https://www.roshara.com/nailyourniche
Links to Anjum Bandhari's IG : https://instagram.com/anjumbhandari and her website: https://anjumbhandarimarketing.com/
Good intentions don’t magically lead to good results. They are a start; however, they are unfortunately not enough. This is just the truth!
Take a listen to this episode to learn of simple, easily implementable ways busy entrepreneurs can practice accountability to be more productive and do more with less in their business.
Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally worth with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created the essential 3-step guide to nail your niche in 30-minutes. You can download your FREE copy at www.roshara.com
Jokingly nicknamed “The Accountability Pit-Bull,” Anne Bachrach has firmly established her position as the country’s foremost expert on Accountability. For over a quarter of a century, Anne has been helping business professionals and entrepreneurs make more money, work less, and enjoy better work-life balance. She is the author of over five books and has been podcasting since 2008.
The Number One reason that stops people from achieving what they really want is simply a lack of accountability.
"Wouldn’t it be great if our ‘good intentions’ worked the way that we think they should? Not even enthusiasm guarantees positive results. There’s often a wide gap between our intentions and our actions. Poor follow-through – consciously deciding to do something, but then not doing it – is a fact of life for many of us. We fail to take the action necessary to be in alignment with our good intentions. This can be very frustrating." Anne Bachrach
Links mentioned in this episode:
- Virtual Accountability Success Tips for Maximum Results Special Guidebook: https://bit.ly/AccountabilityGuidebook
- Time Log Exercise to help you be even more time-efficient: https://www.accountabilitycoach.com/time-log/.
- Free Delegation Exercise: https://www.accountabilitycoach.com/delegation-list-sample/.
- Facebook: https://www.facebook.com/TheAccountabilityCoach
- Instagram: https://www.instagram.com/annebachrach/
According to a recent survey by Forbes 42% of small business owners have reported recently experiencing burnout. And more than a quarter (26%) of business owners report that their work-life balance is worse compared to before the pandemic. (Forbes, 2021)
Take a listen to the FIVE strategies that you can EASILY IMPLEMENT TODAY, to avoid burnout, stress & busy business overwhelm to be more productive in your business and enjoy more freedom & peace of mind in your personal life.Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally work with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created the essential 3-step guide to nail your niche in 30-minutes. You can download your FREE copy at www.roshara.com
As an impact and results-driven coach & as a former health care professional, our guest on this episode Anita Rombough has over 20 years of experience enabling intentional transformation in others. She’s passionate about helping growth-oriented women reconnect to themselves to gain clarity and realize their dreams with confidence and courage.
What many of us don’t realise is that we can absolutely burn out doing the things we love. And because we are so engrossed in what we do, most often we don’t realise it until we are way past the point of burnout ourselves.
"I see many women struggling with this and they often come to me when they feel like they can’t cope with the pace of their life, and they are questioning their purpose, feeling so much anxiety and overwhelming stress. They’ve lost their passion or pleasure in work and in life in general. They are finding it hard to be productive and they’ve just hit a wall. And when they are in this space, it impacts their physical health and also their relationships with others too. As entrepreneurs, we have the choice of how we manage our time and energy. If you are in a burnout situation, recognize that it can be reversed or managed. No business is worth your health. Slow down. Focus on the long game." Anita Rombough.
To download the FREE Guide to 10 Daily Habits to Love, Peace, and Success, visit: https://pages.anitarombough.com/
Get in touch with Anita
- email: info@anitarombough.com
- IG @anitarombough
- website: www.anitarombough.com
Vanessa Hunt, our guest on today's show is a serial entrepreneur. Her first business was real-estate, residential leases to be exact. Ten years along the line, she decided to pursue her other passion - help serve women who are looking for support as they discover the different options and ways to preserve their fertility. And along with it, her second business was born.
"I think that this episode is an invitation to do an audit of the current state of your business. Where is it? Is it just a dream? Can you start to do interviews to fine-tune your product? Is there a legitimate need for your product /market?
If you have a product how can you begin to market your product? Are you confident and ready to market your product? How do you feel about sales? Are you feeling confident to market your product? Let your why be bigger than your worries." Vanessa Hunt
Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally be worth with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created THE ESSENTIAL 3-STEP GUIDE TO NAIL YOUR NICHE IN 30 MINUTES. You can download your FREE copy at www.roshara.com
Contact Vanessa Hunt directly
https://linktr.ee/Vanessa_Hunt
https://www.instagram.com/vanessa_emily_hunt/?hl=en
“Sofia Adamova is a highly sought-after energetics coach and business mentor who specializes in helping ambitious female entrepreneurs build successful energetically aligned online businesses. She is the creator of Total Energetics Reboot™- her unique Method to elevate your energetic state through your BODY- your most magical tool, so you can tap into quantum energy, the Source and emerge after 10 days as a different person: recharged, expansive, powerful, full of creative ideas and raring for action.
Sofia is also an author of “Treasure Within Us” and a podcast host.”
Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally work with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created THE ESSENTIAL 3-STEP GUIDE TO NAIL YOUR NICHE IN JUST 30 MINUTES.
You can download your FREE copy at www.roshara.com
Download the coaching bible: The ultimate step by step guide for coaches and service providers to $10K months in 100 days here:
https://www.sofiaadamova.co.uk/the-coach-bible-opt-in-1
Get in touch with Sophia Adamova
Instagram : @sofiaadamova
Website : https://sofiaadamova.com
Stacie Sadek, our guest on today's episode is a Certified Life Coach & Master Strategist for Online Business Moms. Bridging her 20+ years in corporate she now brings her expertise to an entrepreneurial level where the strategies are different, the mindsets are different and the environment & obstacles are different. She helps women get results by improving their confidence, increasing their strategic skillset and taking action.
"Having confidence means to have conviction in your abilities and what you know to be true. The opposite of that is obviously over-confidence or arrogance. When we are about to make a decision, post something or share something that might rock the boat a little we need to ask ourselves if this is true, encouraging and kind. Will it help others connect and feel appreciated or am I feeling desperate for attention here?
We get so focused on SMART Goals, but we need to think bigger. It's the outcome goals we need to focus on and then the process goals. A well thought out strategy incorporates both. Outcome goals take you from where you are now to where you want to go and then the process goals look at the tools, resources, technology and processes together." Stacie Sadek.
Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally work with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created THE ESSENTIAL 3-STEP GUIDE TO NAIL YOUR NICHE IN JUST 30 MINUTES.
You can download your FREE copy at www.roshara.com
Website & social media links to Stacie Sadek
https://www.facebook.com/groups/thestrategicbusinessmom
https://www.staciesadek.com/ImproveYourConfidence
https://www.instagram.com/stacie_sadek/
Lisa Sundell, our guest on today’s episode is a WordPress website designer and developer - for entrepreneurs and small business owners.
After years of hearing stories from lady preneurs who have a website but don’t know much about it and therefore need to constantly rely on others to make even minor changes, she decided to help them take control of their own websites.
“It is much easier to get that quick win, fast feedback, and instant connection on social media. But keep in mind that you don’t own those platforms - at any time Facebook, Instagram, or LinkedIn can disable your account and you instantly lose access to your followers and all of the content you have added to your account.
Instead, you want to use Social Media as a gateway to introduce potential customers to you and your brand, and direct them to your website - which you control. Then the goal of your website is for visitors to spend as much time on your site as possible, by giving them what they came for - usually to learn about a topic or to purchase your product or service.
To make sure that your visitors stay on your website you need to provide a good experience for them or else they will leave. So that is why I am giving you these three simple steps to improve your website for both your visitors and SEO.” Lisa Sundell
Does your social media marketing (posts & ads) keep going to just anyone and not your potential paying clients that you'd ideally like to work with? Is this constantly leaving you wondering where you could be going wrong and what you can do instead? Maybe you have already tried a dozen different strategies without hitting the results you expected.
I see this happening in many businesses primarily because of two key reasons:
- You don't know your ideal customer (a.k.a the dream customer you want to ideally work with) well enough.
- You don't know how and where exactly you can find them online.
That is why I created THE ESSENTIAL 3-STEP GUIDE TO NAIL YOUR NICHE IN JUST 30 MINUTES.
You can download your FREE copy at www.roshara.com
Links mentioned in this episode:
Download your free copy of the WEBSITE IMPROVEMENT TOOLKIT: Three website improvements you can do now.
sundellsolutions.com (Done-for-you website services)
enterprisinggals.com (Learn to build and improve your own website)
instagram.com/enterprisinggals
facebook.com/WordPressWebsitesMadeEasy
pinterest.com/enterprisinggals