The CPA Advisory Show: Recent Episodes
Jeremy Wells, CPA, EA & Chris Hervochon, CPA, CVA
A show about advisory services, building and running an advisory firm, and how we use advisory services to help our clients. We look forward to sharing many great episodes with you. Thanks for listening!
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Jeremy and Chris welcome special guest Keila Hill-Trawick (@littlefishcpa on Twitter). Keila is the Founder + CEO of Little Fish Accounting, a boutique CPA firm. The key takeaways from the episode (courtesy of ChatGPT) are:
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The challenges faced by traditional accounting firms in expanding capacity and bringing on more clients.
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Keila's background and motivation for starting her own accounting firm without preconceived notions of how an accounting firm should operate.
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Keila's approach to learning the technicalities and best practices of accounting while building a different kind of accounting firm.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris welcome special guest Grant Dougherty (@DouTaxSolutions on Twitter). Grant is the founder of Dougherty Tax Solutions, a boutique tax advisory firm. The key takeaways from the episode (courtesy of ChatGPT) are:
- Grant explained the challenges he faced in meeting the accounting hours requirements and the decision not to pursue additional college courses for eligibility for the CPA.
- Grant delves into the role of a corporate tax accountant and the coordination involved in preparing corporate tax returns. He highlights the importance of understanding the nuances of tax laws and the need for coordination with professionals, such as those from the big four firms.
- Grant shares his marketing approach, particularly through social media platforms like Twitter.
- Grant mentions the use of Facebook groups and offering year-end tax planning services.
- Grant discusses the pricing structure and the inclusion of year-round advisory services along with tax preparation.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris welcome special guest Randy Crabtree (@RCrabtreeCPA on Twitter). Randy is the host of The Unique CPA podcast and Co-Founder of Tri-Merit. The key takeaways from the episode (courtesy of ChatGPT) are:
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The importance of finding a niche in your firm.
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Randy's journey into podcasting and the role it plays in his firm.
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Definition and importance of advisory services in the accounting field.
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Benefits of offering advisory services for tax firms and clients.
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Comparison between Tri-Merit and traditional CPA firms, highlighting their unique approach to staffing and business development.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris welcome special guest Jennifer Smith (@ScribeCEO on Twitter). Tailor is the founder at Scribe, a software that automates and democratizes process documentation. The key takeaways from the episode (courtesy of ChatGPT) are:
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Introduction to Scribe and its relevance to accountants
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The importance of process orientation and efficiency for accountants and their businesses
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The benefits of standardized processes in onboarding new team members and handling client work
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The relationship between innovation, process improvement, and better client service in accounting firms
- The importance of customizing documentation to meet the specific needs of clients
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris welcome special guest Tailor Hartman (@TailorCPA on Twitter). Tailor is the founder at Celerity, which focuses on bookkeeping and custom reporting. The key takeaways from the episode (courtesy of ChatGPT) are:
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Tailor's accounting experience, his virtual accounting firm, and the services he provides to small and medium-sized businesses.
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Practical tips for CPAs looking to start their own advisory firm, including the types of clients to target and how to effectively market services.
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Strategies for streamlining accounting and bookkeeping work, including the use of AI technology, transcription services and outsourcing.
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Pricing strategies and factors to consider when setting prices for accounting services.
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Balancing the technical work of accounting with the business aspects of running a firm, including client relationships and marketing.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Celebrating ONE YEAR! Our 52nd weekly episode...
Jeremy and Chris welcome special guest Devin O'Brien (@devin_j_obrien on Twitter). Devin is the founder at Kordis, which is a virtual CFO firm that also develops custom software. The key takeaways from the episode are:
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The challenges of developing accounting software, particularly using developers without a technical accounting background.
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The importance of bookkeeping quality and the chart of accounts for effective accounting.
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The need for software developers to understand accounting in order to create software that is easy for business owners to use.
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The use of forecasting and analysis tools to help business owners understand their financial trends and make informed decisions.
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The potential for no code development to disrupt the accounting and technology industries.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris welcome one of the Godfathers of CAS, special guest Adam Hale. Adam is a co-founder at Summit CPA, now part of Anders CPAs. The key takeaways from the episode are:
- The importance of being intentional and curious when asking questions to clients and understanding their businesses.
- The benefits of implementing a productized service offering in public accounting and using cloud accounting tools to deliver it.
- The value of synthesizing information from various sources to improve business performance and maintain client relationships.
- The challenges associated with muddling through and figuring out the accounting business on one's own, and the importance of seeking out information and resources available through podcasts and the internet.
- The benefits of building relationships with clients through advisory services and not just reporting, and the importance of starting questions with "what" or "how" to gain a deeper understanding of their businesses.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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This podcast episode features special guest Sandy Johns (@SandyRevolution on Twitter) about various topics related to accounting and advising. The conversation covers topics such as the value of advising customers, the benefits of forming small groups to discuss issues, and the importance of staying up-to-date with industry news and trends. The Jeremy, Chris and Sandy also share personal anecdotes and insights throughout the episode. The main topics of the episode are:
- Our advisory roles and how we do (or not) market our services based on it.
- The benefits of being part of a small firm group and how it helps feel connected and provides practical advice for our firms.
- The importance of professional associations for accountants and the need for trust in the profession.
- The burden of certification exams and the potential for innovation in the industry.
- The value of relationships in the accounting profession.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris are going back to high school with special guest, the Scott Scarano (@scottscarano on Twitter). Scott is the janitor at Accounting High (also https://www.accountinghigh.com/). He's also the only accountant we know that raps. Stay tuned until the end of the episode for the world premiere of Scott's new rap song! The key takeaways from the episode are:
- Why and how accountants that think outside the box will thrive
- The rise of the gig economy and how it will impact the profession
- How does Scott define CAS?
- Soft skills for accountants? Really?
- How focus and ego can impact career progression
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the CPA Advisory Show, Chris Hervochon, CPA, CVA and Jeremy Wells, CPA, EA are joined by special guest Kelly Ward (@kellywardcpa on Twitter) to discuss the current trends in cloud accounting. They discuss how to package and price services, the challenges of remote staffing, and how to find support in the profession. They also provide a shameless plug for their earlier episode, "Feeling Lost In Running Your Firm? Here's How to Get Help." Tune in to hear more about the ever-changing accounting landscape.
The top takeaways from the episode are:
- How the profession has evolved since Kelly got started.
- How accounting and advisory services differ in rural areas, especially when access is truly seasonal.
- How Kelly packages and prices her services and how her approach has evolved.
- The importance of having a support group and resources in running a firm.
- The importance of building and maintaining trust.
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris dive into the ChatGPT craze based on this video that Chris posted on Twitter/YouTube. The key takeaways from the episode are:
- What is ChatGPT and what isn’t it?
- What are some ideas to embed GPT-3 and Chat GPT into advisory services?
- What is the difference between GPT-3 and ChatGPT?
- What are some of the risks with using ChatGPT and GPT-3 in your firm?
- What questions would ChatGPT ask an accountant about ChatGPT?
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Jeremy and Chris are kicking off 2023 with a bang with special guest, the legendary Ron Baker (@RonaldBaker on Twitter). Ron is the co-host of The Soul of Enterprise podcast, along with friend-of-the-show Ed Kless, Ron is also the author of 7 best selling books, soon to be 8 with Time's Up, and a true thought-leader in the profession. The key takeaways from the episode are:
- The difference between a subscription model and a recurring fixed fee model
- "Plusing" your services and selling the promise of enhanced future value
- KPIs for the subscription model
- The P&L for this model gets flipped on its head. We unpack that with Ron.
- How should a firm that's currently billing by the hour move to a subscription model?
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris reflect on 2022 and what it has been like starting a podcast. The key takeaways from the episode are:
- What we learned starting a podcast in 2022
- Our favorite episodes that we recorded this year and some key takeaways
- Where we are taking the podcast in 2023
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Patrick Dichter (@PatrickDichter on Twitter). Patrick is not an accountant by trade, but saw an opportunity to acquire and operate accounting firms. The key takeaways from the episode are:
- Why accounting firms are a good investment - an outside perspective
- Key considerations when acquiring a firm
- The three components of change management
- What makes a firm an attractive acquisition, especially for a non-CPA
- Key considerations when combining firms
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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Running a firm can be lonely. And stressful. In this episode of the podcast, Jeremy and Chris discuss what type of help you might need and where to get it. The key takeaways from the episode are:
- The 7 focus areas in your firm where you are likely to need help.
- Resources to get help on these focus areas
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris each discuss the KPIs they keep track of in their firms. The key takeaways from the episode are:
- The top 5 KPIs that both Jeremy and Chris (10 total) keep track of
- What KPIs are used for
- What makes a good KPI
- The data sources in their firms that allow them to measure their KPIs
- The benefits of tracking quantitative and qualitative KPIs
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris discuss Black Friday and Cyber Monday and why your firm should be offering discounts (j/k no it shouldn't). They also dive deep into the customer discovery process. The key takeaways from the episode are:
- Whether or not your firm should be offering discounts to drum up new business
- The ways your firm is unintentionally discounting your services
- The benefits of a solid customer discovery process in your firm
- Ideas for a successful customer discovery process
- Who should be managing the discovery process in your firm?
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris unpack the 2022 Practice Excellence Report, talk about their experiences with their AICPA PCPS Small Firm Groups and how they are preparing their firms for the year ahead. The key takeaways from the episode are:
- What is an AICPA Small Firm group and how can it be helpful?
- All about the "dip" (years 2 to 5)
- What should your expectations be for your firm as you're starting out solo and looking to grow?
- What is the definition of "firm excellence?"
- Ideas for the year ahead to move your firm forward
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Jackie Meyer (@JackieMeyerCPA on Twitter). Jackie is a tax advisory savant and also the founder of a tax planning software, TaxPlanIQ. The key takeaways from the episode are:
- How to identify ideal clients for your advisory services
- What a profitable tax advisory engagement looks like
- How to set boundaries in your firm and with your clients
- The first tactical step to move yourself from “stuck” to a profitable, manageable firm
- How software can assist in a tax planning engagement
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Chris nerds out (in Jeremy's absence) with special guest Chad Davis (@ChadDavis on Twitter). Chad needs no introduction as an automation pioneer in the accounting space and a co-host of the Automation Town podcast. The key takeaways from the episode are:
- 25(ish) ideas for automation to enhance your advisory offering
- Do you need to be an automation expert to make headway?
- Apps you can use to create automation without knowing how to code
- Examples of how to think through how to automate a process
- Is automation in an advisory practice limited to financial data?
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Rachel Fisch (@FischBooks on Twitter). Rachel is #TaxTwitter famous, is known for speaking all over the place and is the new owner of Realty Tax. The key takeaways from the episode are:
- What types of accountants are best equipped to deliver CAS?
- How Rachel identified a firm to acquire
- The types of experience and knowledge Rachel thinks are key to the acquisition process
- The difference between being “in the cloud” vs. having a cloud mindset
- Rachel’s plan and rationale for transforming her firm going forward
- How your firm should think about your technology strategy, particularly around quality
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Kelly Mann (@TheCPAMann on Twitter). Kelly is a 2018 graduate of the AICPA Leadership Academy, firm owner and now a SaaS entrepreneur (AuditMiner). The key takeaways from the episode are:
- The high-level steps Kelly took to start a technology company
- How to "move off the solution" and listen to your current and potential customers
- The direction of technology in the accounting space based on Kelly’s experience at the AICPA Executive Roundtable
- Why small firms are the way of the future
- Why “not having enough time” isn’t the problem
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Alan Hettinger (@AlanHett on Twitter) on a wide range of topics. Alan is an Accounting Manager for, and specializes in, a SaaS company. The conversation starts with Alan's thoughts as far as how software will impact the accounting industry, then transitions into an in-depth conversation about how accountants can add value during the mergers and acquisition (M&A) process. If you're offering advisory in your firm, this is sure to be a valuable conversation. The key takeaways from the episode are:
- Alan's thoughts on the future of the SaaS industry as it pertains to accounting
- Let's get nerdy - how should we define no-code/low-code within the accounting context?
- Things to consider when you're consulting with customers on their accounting technology stack
- Considerations when preparing a startup or early stage company for a transaction
- The accountant's role in an M&A transaction
- Going beyond the financials when proactively preparing a company for a transaction
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris speak with special guest Jon Tobin (@jontobinla on Twitter). John is a California-based attorney who offers subscription-based legal services. If attorneys can offer subscription-based services, so can accountants. The key takeaways from the episode are:
- Why John decided to move away from the billable hour
- Modeling capacity for a professional services firm that’s just getting started with an alternative revenue model
- The metrics to track for profitability of subscription services in a professional services firm
- How to get over the fear of moving to a new revenue model
- Where do legal services end and accounting services begin, and vice versa?
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris discuss the what and how of offering business budgeting services to customers. The key takeaways from the episode are:
- The timing and process of putting together a budget for customers
- The tools you can use to build budgets for your customers
- The difference between budgeting and forecasting and how they apply to CAS
- What does coherence mean within the context of a budget?
- How to bill customers for budgeting services
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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As accountants, we want to make sure our firms run efficiently and profitably, but are those the right goals? Jeremy and Chris make a case for pivoting to effectiveness rather than efficiency and discuss how to measure effectiveness in your firm.
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris welcome knowledge economy extraordinaire Ed Kless (@edkless on Twitter) to the podcast. Ed, along with his co-host Ron Baker, hosts The Soul of Enterprise podcast every Friday. Ed is a staple at accounting conferences as an engaging presenter and has been a pioneer in notable areas such as timesheets and value pricing. The key takeaways from the episode are:
- The top books for new firm owners and those firm owners that want to throw out their timesheets
- Why we need to thoroughly explore what matters before we explore the “how” with customers. Welcome to Solutionists Anonymous!
- Why linguistics matter
- The key components of the value-based conversation and a framework to get to that value
- How to measure efficiency in a firm without timesheets (hint: maybe it’s not efficiency we’re after)
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris talk about their different approaches to workflow management, capacity management and engagement management. The key takeaways from the episode are:
- · How ticketing software can be used to manage the workflow of a firm.
- · What is practice management software?
- · What’s the difference between practice management software and project management software?
- · The importance of tracking the history of client engagements – digitally!
- · How these platforms can help you share information across the team
- · Are we still using email or are we using one of these other systems?
- · How does the month end close tie into the practice management system?
- · What analytics are important to layer on a project/workflow management system?
- · How does a CRM system fit into a firm management software ecosystem?
- · How important is integrated data within a firm?
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Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the podcast, Jeremy and Chris talk about their different approaches to closing the books for clients within their CAS services. The key takeaways from the episode are:
- What is the purpose of the month-end close?
- What processes are included in the month-end close?
- What tools do we use during the close process?
- What does the timing of the close look like?
- Use cases for bots in the close process
Follow Jeremy Wells on Twitter @jwellscfo and Chris on Twitter @chrishervochon.
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In this episode of the podcast, Jeremy and Chris talk about how to decide when to offer a new service in your firm and how to price it. The key takeaways from the episode are:
- What services should you, or shouldn’t you offer and why?
- What’s the first question you should yourself before offering a service to the marketplace?
- How to price a new service offering when you don’t have any experience delivering it.
- How do new services interplay with the subscription model?
- How to "buy" the ability to have your clients be your guinea pig.
Follow Jeremy Wells on Twitter @jwellscfo and Chris on Twitter @chrishervochon.
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In this episode, for the first time ever, we have a guest with their own #1 podcast (in Nmibia!). Shannon Weinstein, CPA is the owner of Fitnancial Solutions, a virtual CPA firm providing CFO and tax strategy services to entrepreneurs. There are a ton of takeaways in this episode, among them:
- Can subscription models work with any industry niche?
- How to build trust with clients
- How Shannon sold $20K in services last month with text message marketing (it's not what you think)
- Should you firm use a copywriter? A copywriter...what!?!?
- Newsletter marketing (don't call it a newsletter!)
- Leveraging "quick questions" to create value as opposed to considering them a time suck
You can find Shannon on Instagram at shannonkweinstein. Definitely check her out here - no accountant does Instagram better than Shannon. You can also find Shannon on Twitter @shannonkcpa. You can find Shannon's website here.
Follow Jeremy Wells on Twitter @jwellscfo and Chris on Twitter @chrishervochon.
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Alyson Caffrey of Operations Agency, is the founder of Operations Agency and co-creator of the Operations Simplified™ Framework. As a fractional COO for many high-growth businesses, Alyson fell in love with the results that clear ops bring to a service business. She and the team at Operations Agency are determined to help businesses thrive profitably, serve more clients and create high-performing teams. When it comes to streamlining the operations of a professional services firm, Alyson knows her stuff. Additionally, her website has a ton of free resources which we encourage you to check out.
In this episode Jeremy and Chris unpack these topics with Alyson:
- How to think about capacity planning for professional service firms
- How to prepare your firm for offshoring
- What is the best project management tool to use?
- “Standards of Excellence” for your team
- Why screencasting for service delivery is important and how to use it for your team and clients
Follow the show on Twitter @CPAAdvisoryShow
Jeremy Wells on Twitter @JWellsCFO
Chris Hervochon on Twitter @ChrisHervochon
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In this episode of the CPA Advisory Show Jeremy and Chris Michael Meihaus, CPA for another interesting discussion:
- What was it like to build out an office overseas?
- What are the common pitfalls of managing an offshore staff?
- How is managing an offshore staff different than managing a U.S.-based staff?
- What should we be thinking about with data security when we offshore?
- Tips for interviewing offshore talent
You can find Jeremy (@JWellsCFO) and Chris (@ChrisHervochon) on Twitter.
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In this episode of the CPA Advisory Show Jeremy and Chris will discuss:
- What is a subscription model in an accounting firm?
- Can tax work be done on a subscription basis?
- Should subscription services have limits?
- What are some ideas to mitigate sources of friction in subscription services?
- Can you do subscriptions without having a niche?
- Some ideas to manage capacity within a subscription type model.
- Thoughts on managing team members in a firm that is subscription focused.
You can find Jeremy (@JWellsCFO) and Chris (@ChrisHervochon) on Twitter.
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Full disclosure: Yes, this title is clickbait but we all agreed it was a funny moment from the podcast.
Michael Meihaus is the owner and founder of Meihaus CPA, PC. Michael's firm is relatively new and specializes in employee benefit plan (EBP) audits. In this wide-ranging conversation we covered:
· What nudged Michael to start his own firm?
· What are employee benefit plan (EBPs) audits, for those of us not in the know?
· Michael’s business development strategy for new firm owners
· How to create your own “functional Ponzi scheme”
· The time tracking debate that will never die. We all agree, time tracking is for the birds!
...and much, much more. You can follow Michael on Twitter @MichaelMeihaus
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In this episode, both Jeremy and Chris provide their respective "top 5" lists to learn and deliver advisory services. There is a good mix of books that cover both technical and soft skills, but it may surprise you just how much these books fall into the latter category. Both Jeremy and Chris provide their top takeaways from each book and engage in meaningful back and forth.
Regardless of whether you read these books or not, there are plenty of takeaways that you can use to run a better CAS (or is it CAAS?) practice.
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In this episode of the CPA Advisory Show Jeremy Wells (@JWellsCFO) and Chris Hervochon (@ChrisHervochon) welcome special guest Andrew Lynch (@AndrewGLynch). This episode unpacks what it's like to work in a corporate FP&A environment and how that translates into delivering CAS services.
Some key takeaways from the episode:
- How to get good at bridging technical gaps between technical and non-technical consumers
- How FP&A applies to advisory
- How to think about adding non-financial metrics to your client’s reporting
- Why cloud-based reporting systems is important for automation and business intelligence
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We're at CAS 2.0 now? What happened to 1.0? In this episode we will explore exactly what CAS 2.0 is with our special guest Gary Wood, CPA and how we went from CAS 1.0 to CAS 2.0, seemingly overnight.
Gary is a firm owner from Ozark, Missouri (home of the Langmores!) that bought a legacy tax shop and turned it into a modern firm. Gary leveraged the existing client base and his firm is now 70% CAS and thriving. Gary is also a proud alumni of the AICPA Leadership Academy, Class of 2018, along with our co-host Chris Hervochon.
In this episode, we will unpack:
- What is CAS 2.0? How does it differ from CAS 1.0?
- How to leverage your existing client base and turn them from transactional clients to CAS clients.
- Gary's definition of CAS
- What is included in a proper CAS offering?
- How CAS helps clients thrive
CAStwitter
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In this episode of the CPA Advisory Show (CAS) we talk about dashboards and how to implement them into your advisory toolbox. We’ll cover the advisor’s common questions, such as:
- How do I choose an analytics or visualization tool?
- What metrics should I include on the dashboard?
- Do clients even like dashboards?
And so much more. Tune in and find out.
If you like this episode, please subscribe to the show and leave a review so we can grow our audience and keep this thing going.
Finally, don’t forget to follow us on Twitter @JWellsCFO and @ChrisHervochon. If you want to know the answer to life’s burning questions, such as, “why do we record the video so you can only see one person at a time and it jumps back and forth?”, then Twitter is the place to go.
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Our first guest! In this very special episode of the CPA Advisory Show (CAS) we met up with Logan Graf of The Graf Tax Co. PLLC at AICPA ENGAGE 2022 to talk about Logan's experience starting his tax-first firm and his move into offering Client Accounting Services (CAS). We also talk about Logan's TikTok skills and dancing prowess. Seriously. Logan is a must follow on Twitter @LoganGrafTax.
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Jeremy and Chris review what CAS means:
C: Client/Cloud
A: Accounting/Advisory
S: Services
They discuss who should lead the relationship between advisor and client and how they decide whether to work with a prospect or not.
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Jeremy Wells, CPA, EA, and Chris Hervochon, CPA, CVA, sit down to discuss what CA(A)S means to them in this inaugural episode of The CPA Advisory Show. Chris and Jeremy each run their own small accounting and advisory firms.
They settle on a simple call to action for current and future advisors: “Just be helpful.”
This episode’s actionable steps to increase your firm’s advisory value:
From Chris: Reach out to your clients and ask them what's going well, what's not going well, and how can we be most helpful.
From Jeremy: Establish a good relationship with a mentor.
Chris Hervochon, CPA, CVA: https://www.betterwaycpa.com
Jeremy Wells, CPA, EA of JWellsCFO: http://twitter.com/jwellscfo
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni: https://www.amazon.com/dp/B0032ZD0OI/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
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Hi, I'm Jeremy Wells, CPA, cohost of the CPA Advisory Show. Along with my co-host Chris Hervochon, CPA, we'll be talking about advisory services, building and running an advisory firm, and how we use advisory services to help our clients. We look forward to sharing many great episodes with you. Thanks for listening.
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