BalancedHQ: Recent Episodes
Sue Edwards
15 minute podcast on lead generation, what being visible means and how to get noticed - what it takes
Sue Edwards talks about measuring the return on your investment when holding meetings and attending networking events.
6 minute podcast on what is important in your business to keep things moving towards sales. Most important tasks are not honing design skills (unless you sell design services) but getting your product or service out there and working for you to attract customers.
A short pod cast of under 6 minutes with questions you need to ask when considering the benefits of an email list promotion or early stage joint venture.
actionistas #businessdevelopment #jointventure #promotions #emaillist
A quick 9 minute podcast on what matters most when you are setting up. Guess what? It's not your logo, site colours or design - its how fast you can test your product or service for an exchange of cash; aka 'the first sale'.
Mental health awareness free training - what do we mean when we talk about Mental Health? How does better Mental Health awareness help us to develop our approach to equality and diversity?
A short lesson (3.32) about avoiding one of the most basic mistakes in a business negotiation.
A short 10 minute podcast on how to get noticed in the press doing the work yourself as a small business owner. Why using 'here I am' messages doesn't work and what you need to do instead!
A quick starter podcast on how to build up an audience who loves your blog and is keen on reading it each week. How to choose your audience and serve up what makes them happy. Short podcast of 9 mins.
Learn the basics of brand management and customer perception in just a few minutes. We'll tell you how things can go wrong and how some brands defy what public perception might be without brand management. Remember that a logo isn't a brand, it's just an emblem.
A short pod cast on how forming a pen picture or avatar of your ideal client will help you create an easier path to client/customer attraction and make your marketing a little easier.
A quick pod cast to demonstrate how to tell if the person you're negotiating with knows what they're doing.
What to do when all your sales have been to friends and family and you need to grow your business beyond this. A short Q and A with Sue Edwards
A short Q and A about what to do in the early stages of business when all is ready but no sales have been made and you don't know where to start
Every felt overwhelmed by Social Media scheduling, posting and content writing? Listen to this short pod cast which is a Q and A with Sue Edwards on how to make some choices.
Business events when you are asked to talk for free, any good for you or your business? Ask yourself some questions and get focused on bringing in business income from attending events and giving up your time.