Creating The Greatest Show

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This special guest is a serial entrepreneur and seasoned podcaster who has been featured in Forbes, Inc., Entrepreneur, and many more. Mike Malatesta is the creator and Host of How’d It Happen, Author of Owner Shift, and Dream Exit Expert. Mike joins Host Casey Cheshire for a takeaway-packed discussion on the importance of satisfying your own curiosity through your podcast, common guest introduction mistakes to avoid, and if you have an obligation to read every guest’s book.

Takeaways:

If you’re interviewing a guest who makes frequent podcast appearances, they likely have a prepared narrative that they tell on every show. It’s up to you as the host to develop questions that get them to open up and share what lies beneath their pod facade.
When you’ve sparked the guest’s curiosity about themselves, guests will get more comfortable venturing beyond their tired talk track, to the point where they stop thinking about the podcast because they’re focused on the great conversation you’re having.
New podcasters may find it frightening to start an interview without a long list of prepared questions, however as they gain experience, many find that they only need a jumping-off point and can successfully navigate the conversation from there.
Whether or not you hold prep calls with your guests prior to recording with them, it’s still important to have a process for getting your guests the right information they need to crush their interview ahead of time.
If you decide not to utilize a prep call with your guests, you still need to start building rapport with your guests. For example, Mike uses the first 20 minutes of the remote podcast recording call to start getting to know his guests and ensure their comfort.
Avoid sending subtle signals to your guests that you don’t care about them. Two common ways this can happen are by asking the guest to introduce themselves or by reading the guest’s bio verbatim. Show you care by putting some effort in and making their introduction a unique experience for them.
As a host, you need to make sure you’ll actually be interested in the guests you invite and the questions you ask. If you’re bored by your guests or the topic you’re discussing with them, the quality of the episode will drop drastically. If you don’t care about the guest or the topic, why should your audience care about the guest, the topic, or your podcast?

Quote of the Show:

“I'm trying to get my guests to be curious about themselves.” - Mike Malatesta

Links:

LinkedIn: https://www.linkedin.com/in/mikemalatesta/
Company website: https://mikemalatesta.com/
Podcast YouTube: https://www.youtube.com/@howdithappenpodcast1780
Owner Shift Book: https://www.amazon.com/Owner-Shift-Getting-Selfish-Unstuck-ebook/dp/B09KR3DNRK

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/G9-9V06VvCk

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Owner Shift: How Getting Selfish Got Me Unstuck

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Our special guest today is a visionary storyteller, a cross-functional creative, and a podcast architect. Nolan McCoy is the mastermind behind the Demand Gen Chat Podcast and Head of Video & Creative Content at Chili Piper.

Nolan joins Host Casey Cheshire to delve into how to create and repurpose authentic content, how to ensure your content resonates with the target audience, and the benefits of a podcast that expand beyond the boundaries of a single episode. Nolan explains what it takes to make a successful podcast, why the listener is the most important in a podcast, and how to be an active and intentional host.

Takeaways:

Before starting your podcast, ask why the world needs your podcast and what sets you apart. Authenticity comes from understanding your content's value and differentiation.
Focusing on a unique niche or community is key to creating a successful podcast.
Engage your listeners by providing a clear journey or structure. Unclear content gets turned off quickly. Even casual conversations benefit from a planned structure that keeps listeners invested throughout the episode.
To achieve a lasting podcast impact, create content that extends beyond the episode’s boundaries. A strategic approach ensures valuable content that can be repurposed and shared using various tools, leading to long-term sustainability
Sharing engaging clips on social media and building a content foundation allows for broader reach and sustained audience interest.
Prioritize the audience's experience. Hosting a podcast is about curating perspectives that resonate with your listeners.
As a host, actively guide the conversation to highlight key points. Natural callbacks and references to an earlier prep call for instance help to keep the discussion engaging and can help your guest discover even further details.

Quote of the Show:

“You can go down that rabbit hole, but make sure as the host, you're actively driving the conversation back to where you want it to go for your audience.” - Nolan McCoy

Links:

LinkedIn: https://www.linkedin.com/in/nolanmccoy
TikTok - 60 Sec Marketing Tips: https://www.tiktok.com/@nolanmccoy_
Chili Piper (Website): https://www.chilipiper.com
Demand Gen Chat (Podcast): https://www.chilipiper.com/resources/podcast

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/_O6UCvTY_c8

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

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On August 15th, 2023, a massive announcement was shared with the podcast world; Descript acquired Squadcast. Given the importance of this news, guest host Sam Guertin jumped behind the mic to speak with the best person to help break it down. Arielle Nissenblatt is the Community Marketing Manager at Descript and the Host of both Trailer Park: The Podcast Trailer Podcast and Feedback with Earbuds. Arielle makes her return to this show to share what Descript’s acquisition of Squadcast means for podcasters, where this signals the future of podcasting is heading, and her own experience learning how to use Descript for her podcast.

Takeaways:

Descript, a popular audio and video editing tool, has acquired SquadCast, a remote recording platform. The acquisition aims to provide podcasters with an integrated solution for recording, editing, and distributing their podcasts.
SquadCast is known for its remote recording capabilities, allowing podcasters to record interviews with guests from different locations with high-quality audio and video.
The acquisition means that podcasters can now use SquadCast for remote recording and seamlessly transition their recordings to Descript for editing and post-production.
The main benefit of the acquisition for podcasters is having an all-in-one solution for recording, editing, and distributing podcasts. Podcasters can record remote interviews, edit the content, and create audiograms and other promotional materials within the same ecosystem.
Descript's integration of video capabilities enhances podcasters' ability to create video content alongside their audio podcasts. Video clips can be easily edited, customized, and shared on social media platforms.
While video clips from podcasts might not immediately convert social media viewers into listeners, they do help build brand recognition, trust, and engagement, potentially leading to increased interest in the podcast itself.
For those transitioning to recording on SquadCast, it's important to create a quiet recording environment. Wired headphones are recommended over Bluetooth headphones to minimize latency issues and ensure better audio quality.
If transitioning from other editing software to Descript, take the time to familiarize yourself with its unique interface. Descript offers both word-based and waveform-based editing, allowing flexibility in the editing process.
Descript's collaborative features allow multiple podcasters or collaborators to work together on a project, making it easier to refine content, suggest edits, and create a polished final product.
Expect to see more AI-based tools in the podcasting space, but approach them with caution. While these tools aim to streamline workflows, not all of them may provide the desired results.

Quote of the Show:

“If you want to record remotely with a guest, up to 10 people in a session, you can now do that in SquadCast by Descript and then all of your files will be ready to transcribe and ready to go for editing and post-production, you can then make audiograms right there within Descript. It is all right there for you.” - Arielle Nissenblatt

Connect with Arielle:

LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt-90348356/
Twitter: https://twitter.com/arithisandthat
Personal website: https://www.ariellenissenblatt.com/
Descript website: https://www.descript.com/
Squadcast by Descript website: https://squadcast.fm/
Trailer Park: The Podcast Trailer Podcast: https://trailerparkpodcast.crd.co/
Feedback with Earbuds Podcast: https://podcasts.apple.com/us/podcast/feedback-with-earbuds/id1482593761
Earbuds Podcast Collective website: https://www.earbudspodcastcollective.org/
Podcast Taxonomy website: https://podcasttaxonomy.com/home

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/keC2Mrvo4Yc

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create human connections through B2B podcasts. Learn more at https://ringmaster.com/

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Our special guest today is a seasoned podcaster, a marketing thought leader, a content strategist, and a customer experience storyteller. Randy Ksar is the Head of Content & Influencer Marketing at Uniphore and Host of the Conversations That Matter Podcast.

Join us as we uncover his podcasting insights, his passion for meaningful conversations, and his commitment to crafting engaging experiences. Randy explains the art of honing your unique podcasting persona, the importance of ensuring guests target audience engagement, and how to incorporate new creative ideas to add spice to your podcast.

Takeaways:

Being a good podcast host means knowing yourself, your tone, and your style. While guests are vital, your confidence, question-asking skills, and ability to navigate challenges are key to a compelling podcast.
Your tone of voice and genuine interest in the topic and guest are critical. Your audience needs engagement within the first few minutes; otherwise, they'll seek more interesting podcast options.
It's not always a topic or the subject matter that makes people want to tune into a podcast. It's also the actual host. Your unique approach, way of asking questions, and engagement are what define your podcast and draw listeners in.
Authenticity is vital in podcasting, especially with interview-format shows. Your style of hosting should be true to yourself, resembling a genuine conversation you could have anywhere. If not, consider rethinking your approach.
Podcasting is about building mutual value. Aim for meaningful conversations that provide value to both you and your guests. Thus fostering long-term relationships.
View B2B podcasting as a business endeavor; it should serve your company goals, connect with your target audience, and potentially convert prospects into leads and customers.
Add variety to your podcast with games and engaging segments. Don't be afraid to switch things up after some episodes and experiment with new ideas. Podcasting allows for AB testing and adapting based on audience feedback.

Quote of the Show:

“Everything needs to relate back to the goal of what we're trying to do.” - Randy Ksar

Links:

Twitter: https://twitter.com/djksar
LinkedIn: https://www.linkedin.com/in/rksar
Conversations That Matter (Podcast): https://bit.ly/uniphore
Uniphore (Website): https://www.uniphore.com

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/NDbdVroXnbQ

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today we have an extraordinary guest! He's a seasoned podcaster, thought leader, speaker, and Marketing Team Lead at VanillaSoft. Meet Ollie Whitfield, the Co-Host of The 0 to 5 Million Podcast. Ollie explores his podcast production journey and shares numerous strategies for captivating your audience. He also reveals the techniques he and his team employ to maintain a lively and enjoyable podcasting experience.

Takeaways:

By not strictly adhering to scripted questions and rules, you can deliver a refreshing and engaging experience for your audience because you are embracing creative freedom and defying conventional formats.
Prioritize quality over quantity in your podcast. This allows greater room for creativity and spontaneity.
As a podcast host, embrace personal taste and continuous learning. This makes your content more engaging and meaningful by encouraging exploration and sparking in-depth discussions.
Utilize the 3 Why’s Test to assess the depth and relevance of potential topics by asking yourself why you should discuss it three times. If you can come up with 3 distinct answers, then you just found your next podcast topic! For example, questions could include, “Why does it benefit me”, “Why does my audience care”, or “Why should you do it.” The key is to find a balance where the content remains relevant and valuable to your target audience.
In contrast to in-person speaking, podcasting relies solely on the tone, pace, and pitch of the host's voice to convey excitement and engage the audience. Adjusting these elements can effectively capture listeners' attention and make the content more captivating.
Focus on maximizing the repurposing of your content and expanding the audience reach to attract new viewers.
Being well-prepared enhances your ability to maintain energy and keep the podcast engaging for an extended period. Alternating co-hosts can also keep the podcast interesting, and this low-pressure format allows for flexibility.

Quote of the Show:

“If you know everything, what's the point? And if you're not learning something, you are not going to ask good questions.” - Ollie Whitfield

Links:

Twitter: https://twitter.com/OllieWhitfield_
LinkedIn: https://www.linkedin.com/in/olliewhitfield
The 0 To 5 Million Podcast: https://tinyurl.com/mrx6f2av
VanillaSoft (Website): https://vanillasoft.com
Colin and Samir (YouTube Channel): https://www.youtube.com/@ColinandSamir

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/qPnuhg84eVM

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Our special guest for today is Ashley Hamer, a renowned science communicator, writer, speaker, editor, award-winning podcaster, and podcast influencer. Furthermore, her outstanding work has been showcased in esteemed publications such as USA Today, Time Magazine, and Cosmopolitan. Currently, she serves as the Managing Editor at Descript, an AI-powered audio and video editing app. Ashley focuses on interview and narrative podcasts, and the importance of guests in making a podcast successful. She also discusses the significance of editing in crafting a seamless podcast and the art of identifying compelling topics during interviews. Additionally, she shares insights on the role of the host in a narrative podcast and the value of natural, unscripted conversations in creating engaging content.

Takeaways

Thorough research is key to finding the right guests for your podcast episodes. Whether in science or any other field, utilize search engines, social media, and relevant sources to discover experts with fresh insights on the chosen topic.
Whether it's a narrative or interview podcast, the quality of the guest is paramount for success. The right guest can elevate the entire episode, while the wrong one can adversely impact it. By focusing on securing the best guests and preparing thoughtful interview questions, you can enrich the overall experience and bring a diverse perspective to your show.
As a podcast host, it's essential to remember that you are responsible for the content of the show and its presentation. Embracing editing, even beyond correcting factual errors, allows you to enhance the flow of the conversation and ensure coherence.
The distinction between an interview podcast and a narrative podcast lies in the role of the host. In an interview podcast, two individuals engage in dialogue, whereas in a narrative podcast, the host takes on the role of the storyteller. The host's narration shapes the narrative, and the interviewee provides supporting information. Ultimately, both podcast types share the essence of storytelling, making every podcast an opportunity to tell a compelling story.
Intuition plays a crucial role in identifying compelling topics during interviews. Emotional waypoints indicate potential points of interest for the audience. While preparing interview questions is valuable, allowing for natural, fluid conversations often leads to engaging and spontaneous discussions. Being open to exploring unscripted topics adds depth and authenticity to the podcast, enriching the overall podcasting experience.
As a beginner in podcasting, it's common to desire to come across as professional and experienced. Emulating the practices of seasoned podcasters can be beneficial for growth. While some may aspire to follow Joe Rogan's style of unedited conversations, it's important to recognize that his expertise comes from years of experience. For new podcasters, editing can be a valuable tool to refine interviews and compensate for any lack of experience, ultimately leading to a more polished and engaging podcast.
Active listening is the key to successful interviews. Being fully present in the moment with the interviewee allows for natural and engaging conversations. Emulating the ease of chatting with friends, where questions arise naturally, can enhance the interview process. It's essential to avoid unnecessary interjections at the end of every answer, as silence can be a powerful cue for further exploration. Embracing the art of attentive listening contributes to a more authentic and enjoyable interview experience for both the interviewer and the audience.

Quote of the Show:

“Every podcast should be a story. There's a beginning, middle, and end.” - Ashley Hamer

Links:

Twitter: https://twitter.com/smashleyhamer
LinkedIn: https://www.linkedin.com/in/ashley-hamer
Personal Website: https://www.ashleyhamer.online
Taboo Science (Podcast): https://www.tabooscience.show
Descript Website: https://www.descript.com

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/W149hhmlyO0

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Our special guest for today is Deirdre Tshien, a seasoned serial entrepreneur who boasts an impressive track record of founding and leading seven successful businesses across five industries in the past nine years. Deirdre is not only the author of the Honey Trap Marketing book but also the host of the Grow My Podcast Show. Furthermore, she is the Co-Founder and CEO of Capsho, a groundbreaking AI-powered podcast copywriter platform. Deirdre delves into her background, recounting her diverse experiences and discussing the highs and lows she encountered while launching podcasts. Deirdre also explains Content Honey Traps, The Content Dripping Strategy, and the Show Notes Funnel.

Takeaways:

Simply publishing a podcast is not enough to gain recognition and success. Just like growing a business, nurturing a podcast requires a deliberate and strategic approach.
Be mindful of how to strategically funnel listeners toward a desired outcome. For instance, implementing a well-structured show notes funnel can be instrumental in turning leads into conversions.
If you're seeking to help your podcast thrive, remember the power of focus, intention, and a strategic approach.
Define your podcast's purpose, understand your audience, and build a well-crafted funnel to channel your efforts effectively.
It's crucial to define the specific audience you are targeting. Identifying your ideal avatar and persona might sound cliché, but without a clear understanding of your audience, your podcast might suffer the dreaded "pod fade," losing momentum and impact.
The show notes funnel aids in attracting and understanding your audience, while the Content Dripping Strategy ensures that your content is delivered enticingly, enhancing the overall podcast experience.
The Content Dripping Strategy is a marketing strategy that involves delivering content to the user in batches over a pre-defined period. Instead of offering all the content at once, parts of the content are given to the audience in a controlled or scheduled way over a period of time.
Directing your listeners to access bonus clips/information through the show notes gives them a reason to share their names and email addresses. This transforms your podcast into a lead-generation machine.

Quote of the Show:

"At the end of the day, you still need your listeners to get value from your podcast. Otherwise, why are they listening to it?" - Deirdre Tshien

Links:

LinkedIn: https://www.linkedin.com/in/deirdretshien/
Personal Website: https://deirdretshien.com/
Capsho Website: https://www.capsho.com
Book Link: https://a.co/d/50DUOY3
Facebook: https://www.facebook.com/deirdretshien/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/eUtPNuw78cY

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a seasoned sales & marketing leader, podcasting thought leader, coach & consultant. Trent Anderson is the Head of Podcast Publisher Partnerships at Podchaser and currently hosts an internal podcast, although he previously hosted the Norton Norris Podcast. Trent discusses how to be a great podcast guest, what goes into designing a successful podcast, and the basics of podcast networks. Trent also shares what he would do to get on The Joe Rogan Experience if he had unlimited time and resources.

Takeaways:

To find the right podcast to appear as a guest on, consider the content, context, audience, and reach. Content means the topic of the show. Context is the POV of the show and host. Audience refers to the type of people listening to the show, including their level of understanding of the show’s topic. Reach is how many of those audience members listen to the podcast.
When creating a new podcast around a specific topic, look at how other shows are covering that topic and then find a new perspective. For example, if most shows discuss the theories around X, consider starting a show that provides practical applications of X.
If you are creating and hosting a show that promises to give the audience tactical advice about applying X, make sure each episode leaves the audience with at least one thing they can learn and implement.
Great podcast guests have their own perspectives on their given areas of expertise and are prepared to share that on the shows they appear on. Without a clearly thought-out point of view, guests tend to share very surface-level content and fail to stand out.
Don’t worry about appealing to the total addressable market with your podcast, especially if it’s a branded podcast. By having a clear point of view as the host, your show will delight the people that agree with it and repel those who don’t.
Being a good podcast host takes a lot of preparation in order to have an engaging and valuable conversation with a guest. For some hosts, this preparation can become too repetitive and is a leading cause of podfade.
Before launching a podcast or guesting on podcasts, invest time into understanding your audience on a deep level. If they listen to podcasts, what are they trying to get out of listening to those podcasts? Education? Entertainment? News?
Podcast networks come in all sizes from as few as two shows to as many as two hundred different shows. The main purpose of a podcast network is to negotiate advertising deals with large advertisers for multiple shows at once.

Quote of the Show:

“You become interesting by being interested in something.” - Trent Anderson

Links:

LinkedIn: https://www.linkedin.com/in/growthtrent/
Twitter: https://twitter.com/TrentAnders0n
Company website: https://www.podchaser.com/

Shout Outs:

Nicolas Cole
Dickie Bush
Never Split The Difference by Christopher Voss
The Gray Man by Mark Greaney
Akira The Don
Can’t Hurt Me by David Goggins
Mike Nussbaum

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/3-bNGJ-lSuI

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is an entrepreneur, sales leader & thought leader. Nicholas Thickett is the Managing Partner at Alignd and the Co-Host of The B2B Power Hour. Nicholas shares the important role stories play in learning, how to find the right guests to provide value to your audience, and the basics of running a successful live show.

Takeaways:

It’s easier to learn soft skills in fields like sales and marketing using tacit knowledge picked up by listening to and mimicking those around us. With the move to remote work, there are fewer opportunities to interact with and learn from others.
Podcasting provides a way for people to learn more about a field by hearing stories in interviews with their peers and industry experts. It’s more impactful for people to hear experiences and advice with the context provided by the stories behind them.
Stories are better for teaching because the ideas within the story are able to go beyond a person’s logic and reach their emotional core. By absorbing stories, audiences are able to feel, to a degree, what it was like to live through that experience.
Try to discover the small steps and incremental changes that your guest has used to succeed. These are the tips that your audience will most helpful because they are feasible and attainable.
Pick guests that you and your audience actually want to learn from. Don’t invite people because of their large reputation if they don’t have any real knowledge to impart. It’s better to politely decline to interview a guest than it is to waste your time and theirs.
Use a prep call before recording the full interview with a guest to gauge if you have any chemistry with them and if they have valuable information for your audience. Without connecting with the guest, the conversation will suffer and have little value.
When launching a live show, start building your audience by inviting five to twenty handpicked people to join the show. These people should be asking the same questions you ask on the show. Being handpicked, they are more likely to engage authentically.

Quote of the Show:

“Podcasting is one of the few ways in the remote world that we can open up.” - Nicholas Thickett

Links:

LinkedIn: https://www.linkedin.com/in/nicholasthickett/
Twitter: https://twitter.com/NThickett
Company website: https://getalignd.co/
Podcast: https://podcast.b2bpowerhour.com/

Shout Outs:

Jen Allen
Morgan Smith
Justin Simon

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/N1Xg2EEZbcs

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Not every podcast comes about as a result of a calculated effort to grow sales. In some cases, rich natural conversations become so valuable that recording them is a no-brainer. Even without intensive effort to grow and promote, you can create a listening experience that is irresistible to tune into. Find out how to create a value-filled podcast from Melissa Moody, the CMO of Gated and the Host of both Finding Focus and 2 Pizza Marketing. Melissa shares her accidental path into the podcasting world and how she prevents burnout with her shows while managing other objectives.

Takeaways:

It’s easy to get overwhelmed with the ever-growing to-do list that comes with self-producing a podcast. Staying focused on the ‘why’ behind your podcast will provide clarity on what tasks are critical and which are nice-to-haves.
Avoid ‘pod fade’ by pacing yourself. If you don’t have the resources, consider limiting your podcast to only audio rather than both video and audio, swapping paid tools for free tools when possible, and deciding the right level of editing you can manage. Podcasting is a marathon, not a sprint.
For your podcast’s first few episodes, focus on accessible guests, rather than reaching for high-level executives with limited time. Utilize your existing network and branch out from there or when you have more time and energy to dedicate to guest outreach.
If podcasting is more of a side hustle than a primary focus of your role, having a co-host can help divide the workload in half. To keep the podcast consistent, find a structure that works for both of you and split up tasks like outreach, recording, editing, etc.
Don’t be afraid of pauses in the show. A good host may take a moment to absorb the guest’s point and return a related question, rather than glossing over and pitching a new question off the scripted list.
If monetizing your podcast with host-read ads, make it enjoyable for the audience. Select products you actually enjoy and convey your genuine support in the ad. A canned ad before your show starts or one that interrupts the flow can drive listeners away.
Podcasts won’t always create a clear ROI, but they help with content creation and awareness in other quantifiable ways.
One way to promote your podcast is by using testimonials from listeners who have successfully implemented tactics they learned from the show.

Quote of the Show:

“I think with any podcast, one of the huge benefits for the host is you build this absolutely incredible network, not only with people that you may already know and want to connect deeper with, but it gives you a reason to reach out to people to say, wow, I've always seen what you do, would you mind sharing?” - Melissa Moody

Links:

LinkedIn: https://www.linkedin.com/in/melissammoody/
Twitter: https://twitter.com/2PizzaMarketer
Gated website: https://www.gated.com/
Personal website: https://www.melissammoody.com/
Finding Focus Podcast: https://podcasts.apple.com/us/podcast/finding-focus-protecting-your-attention-in-a-noisy/id1635153064
2 Pizza Marketing Podcast: https://podcasts.apple.com/us/podcast/2-pizza-marketing-a-podcast-for-small-team-marketers/id1643386802

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/iSr3Li0on-o

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today, we’re learning from a speaking strategist, master coach, author, speaker & podcast host that helps people leverage speaking opportunities. Laurie-Ann Murabito is the Host of Be In Demand, Co-Host of the Contagious Leadership Live Show, and the author of Rethink Your Leadership. Laurie-Ann dove into how to plan out solo episodes for your podcast, why podcasts are so helpful for building trust with your audience, and the value of recording video for your podcast!

Takeaways:

Even when recording your video podcast remotely, you can get many of the benefits of establishing eye contact with your guest and audience by intentionally looking straight into your camera.
Recording video for your podcast is an important aspect of building the connection between the host and guest during the podcast recording and between the host and guest and the audience when consuming the podcast content.
You should make a conscious effort to help your guest with promoting whatever is important to them. They are providing value to you by sharing their insights on your podcast, so make sure you provide value to them.
Much like speaking events, your podcast’s impact can snowball and open new doors for you. A great way to find new guests and get in contact with more people that match your ICP is to ask guests who else should be on your podcast.
Podcasts help your target audience get to know, like, and trust you on a deeper level while they get great value by listening to your podcast for free. Leverage your podcast by including a Call-To-Action in the show notes of your podcast episodes.
With solo podcast episodes, you have the opportunity to be the only voice that your audience is inviting into their personal space. Because of the intimate nature of solo podcasts, imagine you are just talking to one individual listener.
Don’t worry too much about filler words in your podcast, they are a natural part of your conversation and you want to share your genuine self with your audience. That said, light editing is recommended for longer pauses and if you or the guest really get lost.

Quote of the Show:

“Create some video because that’s how we’re building that know, like, and trust really fast” - Laurie-Ann Murabito

Links:

LinkedIn: https://www.linkedin.com/in/laurie-ann-murabito/
Instagram: https://www.instagram.com/laurieann.murabito/
Twitter: https://twitter.com/lamurabito
Company website: https://www.speakandstandout.com/
Be In Demand Podcast: https://podcasts.apple.com/us/podcast/be-in-demand-with-laurie-ann-murabito/id1524969833
Rethink Your Leadership: https://www.amazon.com/Rethink-Your-Leadership-Influence-Engagement-ebook/dp/B01MYGSUAS/ref=sr_1_1?crid=2PAC35PAJNG35&keywords=laurie+ann+murabito&qid=1668459133&sprefix=laurie+ann+murabito%2Caps%2C92&sr=8-1

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/-iOCNuBNf0E

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Rethink Your Leadership: How to Influence Your Team to Empower and Promote Engagement

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Get ready to learn from a hilarious digital content creator and successful B2B marketer in today’s episode! Travis Tyler is the Host of The Customer Engagement Lab and is the Senior Digital Content Producer at PandaDoc. Tyler shares how you can make your podcast fun for everyone involved, why you should record a pilot episode, and what to think about when representing your company.

Takeaways:

You should make your podcast fun for your guest, your audience, and yourself. While this may sound simple the B2B world has been a dry and boring place for a long time and breaking that trend can be complex.
When searching for inspiration for B2B content, look outside of the business world. Check out many of the successful comedy podcasts or go out to a local improv or stand-up comedy night.
Bringing fun to your podcast means blending your guest’s sense of humor with your own, which takes practice. A great way to get experience with this is through improv. It’s important to note that the best improvisers are the best listeners.
Recording a pilot episode for your podcast is a great way to work out the bugs without making all of the embarrassing mistakes public. You should share the pilot with key stakeholders to get their opinions on the format, style, and feel of the show
When hosting a B2B podcast, you need to recognize that you represent your company through your words and actions on the podcast. This isn’t to say you should never cross any lines, but that you should know where the lines are before crossing them.
Giving your guest something to react to can lead to a fun segment or conversation on your podcast. For example, you could ask for their commentary on a joke, video clip, article, idea, social media post, etc. This can break up the monotony of the format.
Most people listen to podcasts for two reasons, to be entertained and to be educated. If your show is a B2B podcast, make sure to incorporate both elements into your podcast to give your audience everything they’re looking for.

Quote of the Show:

“The best improvisers are not the loudest, they're not the most physical, they're not the ones with the wittiest jokes. They're the best listeners.” - Travis Tyler

Links:

LinkedIn: https://www.linkedin.com/in/travis-scott-tyler/
Company website: https://www.pandadoc.com/
The Customer Engagement Lab: https://podcasts.apple.com/us/podcast/the-customer-engagement-lab/id1552793751
YouTube: https://youtube.com/playlist?list=PLPdn0ayaaVHMlpJqc4I9mfI1QjqiQ1wPi

Shout Outs:

2 Bears, 1 Cave - Comedy Podcast
Tom Segura - Stand-up Comedian
Bert Kreischer - Stand-up Comedian
Your Mom’s House - Comedy Podcast
Bad Friends - Comedy Podcast
Andrew Santino - Stand-up Comedian
Bobby Lee - Stand-up Comedian
Matt Price - Zendesk
Dive Talk - Scuba Diving Podcast
Todd Klauser - Lavender

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/Yi55_ZJMPS0

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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The great podcaster Casey is talking to today has been forged by the fires of 25 years in sales and trains B2B salespeople to sell better at companies like Salesforce, Linkedin, Amazon, and Google. John Barrows is the host of Make it Happen Mondays, CEO of Sell Better by JB Sales, and author of I Want To Be In Sales When I Grow Up. John shared how his preparation and curiosity fuel his podcast, how to respect your guest and their time, and why listening to other podcasts is a great way to learn as a host.

Takeaways:

By satisfying your curiosity through the questions you ask and the guests you invite, your podcast can be a great way to learn and sustain your interest in the show and your business.
Good preparation for interviewing a guest on your podcast can pique your curiosity about the person or their area of expertise. By watching other interviews your guest has done, you avoid asking them the questions they’ve already answered a hundred times.
Preparing for a podcast does not mean that you need to script out every question or every minute of the podcast. Make sure you do your homework but allow the conversation to go where it naturally goes.
A great way to hone your skills as a podcaster is to listen to other interview podcasts and pay attention to how other hosts ask their guests questions. For example, Tim Ferris and Howard Stern are both brilliant hosts and are great at going deeper with their guests.
Before recording, it’s important to address when guests can share anything they might want to promote on your podcast. If you don’t let them know that they will have a dedicated segment at a certain point in the episode, they will force it in everywhere.
It’s impossible to deny the connections between sales and podcasting. From the type of research you do prior, to the style of the conversation during the show, there are obvious similarities and many great sales lessons are applicable to hosting a podcast.
If you aren’t getting genuine answers from your guests, try asking them something they aren’t expecting to break them out of their robotic response cycle. This could be as simple as asking their favorite ice cream or you could try more awkward questions.

Quote of the Show:

“My best podcasts are the ones that I spend time prepping for.” - John Barrows

Links:

Instagram: https://www.instagram.com/johnmbarrows/
LinkedIn: https://www.linkedin.com/in/johnbarrows/
Twitter: https://twitter.com/JohnMBarrows
Make It Happen Mondays Podcast: https://podcasts.apple.com/us/podcast/make-it-happen-mondays-b2b-sales-talk-with-john-barrows/id1265697819
Company website: https://sellbetter.xyz/
I Want To Be In Sales When I Grow Up Book Link: https://www.iwanttobeinsaleswhenigrowup.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/DYPL-6tw18Y

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Our next featured performer to enter the center ring helps people grow their podcasts into five-figure businesses. He is an entrepreneur, podcasting thought leader, coach, and the Gandalf the Grey of Podcasting. He has over a decade of experience in podcasting and knows all about getting sponsorships for your podcast. Joe Casabona is the host of How I Built It and The Profitable Podcaster and is also a Podcast Producer and Coach at Podcast Liftoff. Joe discussed how to define the mission statement of your podcast, how to choose the right sponsors for your show, and what mini-podcasting can do for your brand.

Takeaways:

You need to define the mission statement of your podcast. This gives your podcast direction and serves as a guiding light for what content to create, who to invite as guests, and how to select sponsors.
Use this template like a mad-lib to fill out your podcast’s mission statement: “My podcast helps [Target Audience] solve [The Problem] by [Goal of Each Episode].”
Although it might seem counter-intuitive, your podcast’s target audience should niche down and speak to a specific audience. If your podcast isn’t resonating with people, podcasting gives you the chance to experiment and switch things like format and topic.
Be specific about the problem that your podcast will help your target audience solve. This is another great way to segment your audience and make sure you’re reaching the people who actually have that problem and need help with it.
The goal of each episode should be to present your audience with a solution to the specific problem they are facing. This goal is crucial for informing your guest outreach, solo episodes, podcast trailer, and bonus episodes of your podcast.
When looking for sponsors, make sure you can believe in their product and that it solves the same problem that your podcast is supposed to solve for your target audience. Your sponsorship decisions should always come back to your mission statement.
Mini-podcasts with solo episodes that are 20 minutes or less in duration are a great way to establish your authority. These are extremely easy to repurpose into other content. Within an hour and a half, you should be able to create a month’s worth of episodes.

Quote of the Show:

“Podcasting is bar none, one of the best ways to get people to know, like, and trust you” - Joe Casabona

Links:

LinkedIn: https://www.linkedin.com/in/jcasabona/
Website: https://podcastliftoff.com/freebie/ringmaster/
How I Built It Podcast: https://howibuilt.it/
The Profitable Podcaster Podcast: https://www.profitablepodcaster.fm/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/444Is_UPwyE

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is an entrepreneur, brand thought leader, and host of a podcast nearing its 100th episode! Fabian Geyrhalter is the Host of Hitting The Mark, the author of three Amazon best-selling books, and the Founder of Finien. Fabian drilled down into how to research guests for a podcast, why you need to leave room in your podcast script for the magic of the conversation, and how to create a community-supported revenue model for your podcast.

Takeaways:

Researching your guest before recording a podcast with them is vital to having a great conversation on the show. You should spend at least 30 minutes learning about each guest, however, more than two hours of research is overkill.
The 3 key reasons you should invest time in guest research are to know what they have been involved with recently, learn about their personality and communication styles, and to understand how to approach asking the guest a difficult question.
Be authentic with your guests and the questions you ask them. If you are genuinely curious about them or something they shared, dig deeper. Your audience will likely want to know the answer to that question as well.
Having a loose framework for the flow of your podcast allows you to keep your bearings straight when recording the episode and gives the audience a sense of familiarity when they listen. Consider only having a few milestone questions for every episode.
While recording your podcast, give yourself the freedom to rearrange the structure of your podcast to satisfy your curiosity and reach deeper conversations. Much of the magic of podcast conversations comes from when you allow flexibility in the show’s flow.
Three key benefits that B2B podcast hosts get from doing their show are a boost to their credibility and personal brand, the community that grows around the show, and access to amazing guests with whom they form relationships.
An alternative to taking podcast sponsors and the accompanying headaches they bring is to use an audience-supported revenue model for the podcast. However, before you start charging money, you need to seriously think about the value you are providing.

Quote of the Show:

“In between the lines; the white space, I believe, is where the magic lies” - Fabian Geyrhalter

Links:

- LinkedIn: https://www.linkedin.com/in/geyrhalter/
- Twitter: https://twitter.com/FINIENInsights
- Finien Website: https://www.finien.com/
- Toneoptic Website: https://www.toneoptic.com/
- Hitting The Mark: https://www.finien.com/podcasts/
- The Brand Therapy Book:https://www.finien.com/books/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/dUg3VzWq2MM

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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There’s no better time to improve your podcast or launch your show. In this episode, you’ll learn how to be a great podcast from “The Content King”, Connor Dube. Connor Dube is the host of The B2B Mentors Podcast and the CMO of ProvenContent. Connor explains how he creates “Edutainment” content, how to find the right structure for your podcast, and why active listening is vital for a great podcast interview.

Takeaways:

Find a balance between educating and entertaining your guest and audience. Don’t take yourself or your podcast too seriously, it’s OK to crack some jokes every now and then. When providing “Edutainment”, the show becomes a fun way to learn, which is valuable.
Approach every conversation with a childlike sense of curiosity. If a guest says something that interests you, dig deeper and learn more. It’s OK to be selfish to satisfy your curiosity and your audience will likely also enjoy it.
Even if you don’t script out all of your questions, make sure to do your homework on the guest. Guest research for your podcast can include listening to other podcasts they’ve been on, reading their LinkedIn posts and articles, and checking out their social media.
Active listening is a crucial part of a conversation. When you’re actively listening, you can find the interesting things they’re sharing and ask follow-up questions to explore that topic. This is where great content comes from.
Everyone messes up during their podcasts, the important thing is to keep rolling and learn from those mistakes. The best way to get better as a podcast host is to keep podcasting.
Find the right structure for your podcast by finding what works best for you. If you need lots of preparation and scripted questions to be successful, do what you need to do. If you try to be something you’re not, people will sense the inauthenticity and tune out.
Discover what lights up your guests and gets them excited to talk about, this will help them open up and lead to great conversations. A lot of times in the B2B world, most people are focused on themselves, so that can be a great place to start.
Avoid using your podcast solely as a way to get people to your sales pitch. If there is a way that your company could help solve a problem they’re facing, it’s best to just casually mention it. Focus on building the relationship before ever asking for anything.

Quote of the Show:

“There is no right structure. There's only a right structure for you to be authentic because that's the only way that it's going to work.” - Connor Dube

Links:

Twitter: https://twitter.com/Connor_Dube_
LinkedIn: https://www.linkedin.com/in/socialsellingexpert/
Website: https://provencontent.com/
B2B Mentors: https://podcasts.apple.com/us/podcast/b2b-mentors/id1517436012

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/eEj1RaDiems

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a content and SEO thought leader and powerhouse. She’s an insatiable writer, that loves digging into a menagerie of topics, from travel to podcasting and much more. With her background in both marketing and sales, she’s able to kick ass at just about anything. Nasreen Stump is a Connection Consultant and the Head of Content at Ringmaster B2B Podcasting. Nasreen used her crystal ball in this episode to predict the biggest coming opportunities in 2023 for podcasting and B2B content overall. Of the trends Nasreen highlighted, the most intriguing are the growing adoption of video podcasts, potential changes to reporting podcast metrics, and which aspects of live-streaming content creation

Topic Timestamps:

00:00 The Perfect Intro™ for Nasreen Stump

02:03 Predicting 2023 Podcast Trends

03:25 Why Your Podcast Needs Video Content

10:00 The Future of Podcast Stats & Podcast Advertising

19:27 Podcast Network Best Practices

22:45 Twitter Spaces’ Risk and Reward for Content Creators

26:58 What B2B Marketers need to learn from Twitch Streamers

Takeaways:

A growing number of podcast streaming platforms are adding video players to accommodate the growing demand for video podcasts. The best example of this is Spotify’s Anchor, which allows users to watch or listen to their favorite podcasts.
Because many podcasters already record video as part of their episodes, meeting the demand for visual content should not be an issue. YouTube is investing in a podcast-first experience for users that want to consume content on the video-focused platform.
Posts promoting podcast episodes on social media perform much better when accompanied by a video micro-clip repurposed from the podcast. For increased engagement and accessibility, add captions to your promotional clips.
Accurate reporting for podcast metrics is still an issue, especially for advertisers. Despite progress made with IAB-verified distribution statistics, there are still podcasters and podcast networks finding ways to cheat the system and boost their KPIs.
With more money flowing into podcast advertising, advertisers are feeling the impact of skyrocketing CPM. Compared to advertising on major podcast networks and apps, it is often cheaper for companies to create and produce their own branded podcasts.
Twitter Spaces offers a huge opportunity to content creators, especially solo podcasters, but there are risks. This new feature on a major platform has the potential for podcasters to focus on their niche and build a community while being rewarded as early adopters.
So many B2B webinars borrow the most boring parts of school and leave attendees dumbfounded as to why they joined in. B2B Marketers can learn from Twitch creators who interact, teach, and entertain large, engaged audiences while live-streaming.
As Rev Ops and Chief Evangelists become increasingly crucial to brands, their need to authentically connect with their audience and create quality content that delivers value grows. B2B podcasts are among the most efficient and effective ways to meet that need.

Quote of the Show:

“You need to understand your customer. You need to understand where the money is coming from. You need to connect with them. You need to solve the problem. You need to work together. You need to fit into their plan” - Nasreen Stump

Links:

LinkedIn: https://www.linkedin.com/in/nasreenstump/
Email: nasreen@ringmaster.com
Ringmaster Website: https://ringmaster.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/4mL_R3Gbzhs

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a tremendous attorney, storyteller, and podcast host. Ashley Menzies Babatunde is the Host of No Straight Path through HubSpot Podcast Network and an Associate at the O’Melveny Law Firm. Ashley outlines how to find good podcast guests, what podcasting has done in her life, and why it’s so important to listen to your past podcast episodes.

Takeaways:

Find guests with inspiring stories that fit the theme of your podcast. Three ways to select guests with great stories are 1) Start with people you know; 2) Stay connected with people on social media platforms; 3) Be open to guest pitches.
By starting with people that you know, you already have an idea of their story, how they tell and reflect upon it, and how they would show up during a podcast interview.
Keeping up with interesting people and their stories on social media allows you to get a sense of their stories to see if it’s worth exploring more with them on your podcast. Take note of where you find inspiring stories and whose stories they are.
Most people that pitch themselves as podcast guests have a story to tell and have put work into sharing their story. Usually, these people have experience speaking and have been on other podcasts so they shouldn’t require much coaching from you.
In preparing guests for your podcast you should give them an overview of the show, some of the questions, and the recording logistics. Let them know about how deep your conversations go and assure them your show is a safe place to share their stories.
When editing, you should strive to portray the guest in the best light possible. In case their stories need some links to be coherent, consider using voice-over in post. With voiceover, it’s important to make sure the guests are sharing the most impactful parts.
Although it might be awkward for you, you should listen back to your podcast episodes. This lets you learn from any mistakes you made and helps to identify questions or segments that left you or your guest feeling bored or uninterested.

Quote of the Show:

“Vulnerability and honesty are important in telling the best stories” - Ashley Menzies Babatunde

Links:

LinkedIn: https://www.linkedin.com/in/ashley-menzies-babatunde-89437036/
Podcast Instagram: https://www.instagram.com/no_straight_path/?hl=en
Personal Instagram: https://www.instagram.com/ms_menzies/?hl=en
Company website: https://www.omm.com/
Personal Website & Blog: https://www.ashleymenzies.com/
Podcast: https://www.ashleymenzies.com/no-straight-path

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/vAhmbmoHupI

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Asking a question isn’t the only way to get your guest to share amazing insights, sometimes your silence can be just as effective as a question. Learn more from an entrepreneur, Fractional CFO, and former President of the Washington D.C. Chapter of EO. Greg McDonough is the Managing Partner of Blackburn Capital Advisors, the Host of The Impactful Leadership Show, the Author of The Turnaround, and 7x Ironman. Greg shares how to understand more from what your guest is saying, what the job of a podcast host is, and how to interview multiple guests at the same time.

Takeaways:

Silence is very powerful. Don’t cut your guest off or try to anticipate the word they’re about to say. When you think they are done speaking give them an extra second before saying anything because they may have more to share.
Listen carefully to the words your guest is saying and the message they are actually sending with those words and their non-verbal signals. If you sense there may be a disconnect between the two, ask the guest to dig deeper and share more.
Your job as the host should be to get the guest ready to answer a great question and then just let them go. They are the start of the show, but it’s important to remember that you need to put up guardrails for the conversation.
It’s good to come into a recording with 3 or 4 questions primed that you can use when you need to pivot the conversation or get deeper into who someone really is. Have a “hail mary” question in your back pocket, just in case.
The goals of your prep call with a guest should be to define the audience, make sure the guest is comfortable on camera and their audio sounds good, and preload them with the opening question so they can have a great answer.
If you’re interviewing multiple guests at once, it’s helpful to address each of them by name when asking a question to avoid both guests talking over each other while trying to answer your question.
When you’re interviewing someone you look up to or could be startstruck by, try to break down the interview into bite-sized chunks. This way you just have to think about what’s happening for the next X minutes and it’s easier to make it through.

Quote of the Show:

“It really comes down to listening and avoiding the temptation to finish somebody's sentence, to anticipate what they're going to say, to derail their thoughts.” - Greg McDonough

Links:

LinkedIn: https://www.linkedin.com/in/gregorymcdonough/
Company website: https://blackburncap.com/
The Turnaround: https://www.amazon.com/gp/product/B076C17M79/ref=dbs_a_def_rwt_bibl_vppi_i
The Impactful Leadership Show: https://www.impactfulleadershipshow.com/
Triathlon Parents Blog: https://triathlonparents.com/

Shout Outs:

Wamiq Hamid - The Impactful Leadership Show Ep. # 042 - https://www.impactfulleadershipshow.com/e/the-responsibility-of-the-role-wamiq-hamid-the-impactful-leadership-show-episode-042/
Simon Sinek, Author of Start with Why
Kerri Garbis - Leadership in Action Ep. # 010 - https://www.leadershipinaction.live/e/superior-speaking-skills-kerri-garbis-leadership-in-action-episode-010/
John Spence - The Impactful Leadership Show Ep. # 010 - https://www.impactfulleadershipshow.com/e/strategies-for-success-john-spence-the-impactful-leadership-show-episode-010/
Steve Murphy & Javier Peña - The Impactful Leadership Show Ep. # 041 - https://www.impactfulleadershipshow.com/e/listening-to-your-team-steve-murphy-javier-pen%cc%83a-the-impactful-leadership-show-episode-041/
Warren Rustand - The Impactful Leadership Show Ep. # 006 - https://www.impactfulleadershipshow.com/e/becoming-the-beginning-learner-warren-rustand-the-impactful-leadership-show-episode-006/
Jen Mazer - The Impactful Leadership Show Ep. # 021 - https://www.impactfulleadershipshow.com/e/giving-yourself-permission-to-dream-jen-mazer-the-impactful-leadership-show-episode-021/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/plEMLR_c6mI

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a stand-up comedian, writer, and public speaker. Paul Ollinger is the Host of the Crazy Money Podcast. Paul shares his secret sauce for podcast preparation, what it takes to break through to the person underneath the talking points, and how to ask questions that are tied to the theory of your podcast.

Takeaways:

Preparation is one of the main keys to podcasting. When you’re asking for someone else to give you their time by being a guest on your show, you need to show them that you care by preparing before your interview with them. They will appreciate your effort.
Guests in the public eye, especially authors, have to answer the same exact questions in every interview they do. Use your podcast as a chance to break up those same exact questions by taking the time to develop new and interesting questions for your guests.
As a podcast host, you have the time to read your guests’ books and understand their ideas so you can ask them deeper questions about their theories. When you ask an author about something from their book, it shows that you really care about them.
You should invite people to your podcast because you want to learn from them, not because you want to use their status as a way to land other guests. You never want guests to feel like they are just “Guest Taxidermy” for you to hang up on the show.
One way to prepare for interviewing an author is to write questions that come up while you are reading their book.
One of the best ways to invite guests to come on your show is by asking a mutual friend or connection to recommend your podcast to them. Beyond this, try focusing on the guest and their accomplishments in your outreach.
Your first question is the most important question of your entire podcast. You need to connect with the guest and capture the interest of the audience right away. You have a very limited period of time to build trust with your guest and audience.

Quote of the Show:

“If I have one regret about podcasting, it’s that I didn’t start earlier” - Paul Ollinger

Links:

LinkedIn: https://www.linkedin.com/in/paulollinger/
Twitter: https://twitter.com/Paul_Ollinger
Comedy Show Dates website: https://www.paulollinger.com/
Crazy Money Podcast: https://podcasts.apple.com/us/podcast/crazy-money-with-paul-ollinger/id1452395408
Publications: https://www.entrepreneur.com/starting-a-business/self-publishing-think-before-you-ink/275550
Book: https://www.amazon.com/You-Should-Totally-Get-MBA/dp/0997270608/ref=sr_1_1?ie=UTF8&qid=1458670687&sr=8-1&keywords=you+should+totally+get+an+mba

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/Tig1BkhufuY

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

You Should Totally Get an MBA: A Comedian's Guide to Top U.S. Business Schools

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Today’s guest is a serial entrepreneur, sales & marketing advisor, coach, & mentor to some of the biggest entrepreneurs and companies. He also manages to find to be an investor, podcast host, renowned speaker, and author. Don Williams is the Host of The Proven Entrepreneur Show, the author of four books, and the CEO of Don Williams Global. Don shares what being radically candid can do for your podcast, what is lost when recording remotely instead of in person, and a few best practices for recording your podcast live in a studio.

Takeaways:

When you show your guest that you are being brutally authentic by using radical candor, your guest will feel comfortable being themselves and sharing and sharing their experiences openly and honestly.
The best form of communication is face-to-face because around 70% of what humans communicate to one another is non-verbal. Obviously, face-to-face is not always an option, and in these cases, a video call is the next best thing.
Recording your podcast on a video platform, such as Zoom, provides a much richer experience for the guest, host, and audience. This is in large part because of nonverbal signals visible on the video, although this doesn't provide as many as face-to-face.
The next time you instinctively have a strong feeling about something, make an effort to explore the opposite perspectives and battle your biases. This exercise will help you value the opinions of others more, especially if they contradict your own thoughts.
When recording live with a guest in a studio, use a 3-camera setup if possible. This way each guest has a dedicated camera and the 3rd can capture both the host and the guest. If you mix the video feed live, you’ll save a lot of editing time.
One of the cardinal sins of podcasting is hitting the desk, this creates a lot of noise that will have to be cut in post-production, especially if you’re not using a boom arm. One way to dampen the sound of hitting the table is to lay a thick piece of leather over it.
One way to avoid recording an overly-scripted podcast is to not tell the guest any of the questions beforehand. While they may be apprehensive at first, once they see your radical candor, their angst will subside and you’ll end up with a great conversation.

Quote of the Show:

“To me, what makes the best show is the brutal honesty” - Don Williams

Links:

LinkedIn: https://www.linkedin.com/in/don-williams-a63375a/
Twitter: https://twitter.com/DWilliamsGlobal
Company website: https://donwilliamsglobal.com/
The Proven Entrepreneur Show: https://provenentrepreneurshow.com/
Book Website: https://donwilliamsglobal.com/books/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/io2ctW7KiUY

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Having a great conversation with someone is a lot like playing jazz today’s guest can explain more because he is both a podcast host and a musician. Nick McGowan is the Host of The Mindset and Self-Mastery Show, a Mindset and Self-Mastery Coach, and a Senior Sales Executive at MediaLab 3D Solution. Nick expounds upon similarities between podcasting and playing jazz, how to make sure your guests understand what to expect, and what listening to understand does for the quality of your conversation.

Takeaways:

When your podcast isn’t constricted by an overly rigid script, you can uncover beautiful conversations that take you in fascinating new directions. Over-reliance on a podcast script limits the depth of connection that you can form with a guest.
While hosting a podcast, you need to be proactive and reactive. Having a loose framework of questions but if your guest shares something interesting, you should dig deeper rather than just moving to the next question.
Before recording the podcast, make sure you’re on the same page with the guest by explaining the basic flow of the show and some of the most important questions. This way, when you start going off-book, your guest will still be comfortable.
It’s important to have a good understanding of who your guests are before having them on. You shouldn’t be afraid to decline to have the guest on if their message conflicts with yours or if you think they are just trying to use the podcast to pitch what they’re selling.
It’s important to treat all of your guests the same, whether they’re celebrities or old friends because the end goal of your show should remain the same.
You should listen to understand your guest. Don’t spend your time thinking about what you can say next. When you’re listening to understand, the next questions will come to you naturally. Before asking, think about if the question will add value for the audience.
If your guest gets lost, it’s ok to pause and have your editor remove that section. If you get lost as the host, you can ask the guest to expand upon their answer or just transition and ask another question. Most listeners won’t notice unless you alert them to an issue.

Quote of the Show:

“Having a great conversation with guest is like playing jazz” - Nick McGowan

Links:

LinkedIn: https://www.linkedin.com/in/thenickmcgowan/
Twitter: https://twitter.com/TheNickMcGowan
The Mindset and Self-Mastery Show Website: https://themindsetandselfmasteryshow.com/
Nick’s Website: https://www.nickmcgowan.com/
The Mindset and Self-Mastery Show: https://podcasts.apple.com/us/podcast/the-mindset-and-self-mastery-show/id1604262089

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/Fyz0p1fhjLU

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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In many ways, great podcasters are like great salespeople, a comparison that gets even stronger when the two disciplines crossover. Jen Allen is the Host of Winning The Challenger Sale Podcast and the Chief Evangelist at Challenger. Jen shares how to avoid your show becoming overly scripted, why a guested format show isn’t about the host, and how to define and serve your Ideal Target Listener.

Takeaways:

Prepare for interviewing a guest on your podcast as you would prepare for a sales call with a prospect. While you might not know everything about the guest, you should have a good idea of who they are and what their point of view will be.
You should avoid having an overly scripted show. One way to do this is to give your guests a general idea of the topic you’d like to talk about. You can send some questions ahead of time, but with too much lead time they will come with very scripted answers.
Growing a podcast that is attached to a brand, such as Challenger, is much easier than starting it entirely by yourself. Known brands come with a built-in audience that can start listening from episode one.
If you’re hosting a podcast with a guested format, the focus should not be on the host. You should do everything you can to put the spotlight on the guest and ask questions that present their ideas in the best possible light
Hosting a guested podcast is a great way to learn more about a specific topic because you get the opportunity to talk with subject matter experts. As the host, you don’t have to have all of the answers and you get to ask the burning questions you actually have.
Through your preparation, you should know what your guest would share about their ideas in a LinkedIn post, rather than everything they would put in their book. This way you have a high-level view of their ideas and you can ask authentic questions.
You need to identify the ITL (Ideal Target Listener) of your podcast and understand the why behind the podcast. For example, the ITL for Winning The Challenger Sale is frontline sellers. Knowing your ITL will inform your guest selection and content topics.

Quote of the Show:

“Guest selection is truly everything” - Jen Allen

Links:

LinkedIn: https://www.linkedin.com/in/jenniferallen1121/
Twitter: https://twitter.com/JenAllenCEB
Company website: https://www.challengerinc.com/events/winning-the-challenger-sale/
Podcast: https://www.challengerinc.com/podcast/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/wBDcpuNSbJA

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Your podcast can make a difference in the world and connect people by creating a strong community. Justin Lake is the CEO & Co-Founder at Skyllful and Co-Host of the Frontline Innovators podcast. Justin breaks down what to cover with a guest on a prep call, why hosts should never interrupt their guests, and how to build a vibrant community around your podcast.

Takeaways:

Using a Prep Call before recording a podcast allows your guest to be more comfortable, especially when it’s their first time on a podcast. This way you can get to know the guest, set the expectations for the show, and establish trust.
While your company may receive some benefits from your podcast, the focus of the show should be on the guest sharing their experiences and knowledge. It’s important to communicate this to avoid awkwardness with the guest when talking about businesses.
Interrupting your guests is extremely rude and can ruin the rapport you have with them. A host's interruptions also lead to horrible audio for their audience to listen to.
Your podcast should be a forum for the guest to share their ideas. You should give them the opportunity to get their thoughts together so they can express their thoughts, even if this means letting them ramble for a few extra seconds.
Creating a community based around your podcast is a great way to keep in touch with guests and share the messages from your podcast with others.
There are many different channels for hosting a community and you should prioritize what works best for your community members. Examples: Slack, Discord, Teams, LinkedIn, Zoom, etc.
If you have very good guest targeting, it doesn’t matter if a guest doesn’t turn into a real prospect for your company. As long as they are representative of a prospect and their concerns, the conversation will be worthwhile.

Quote of the Show:

“The podcast is fantastic, but the community that we're developing in and around the podcast has turned out to be profoundly impactful to us” - Justin Lake

Links:

LinkedIn: https://www.linkedin.com/in/jelake/
Twitter: https://twitter.com/jlaketx
Company website: https://www.skyllful.com/
Podcast: https://www.frontlineinnovators.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/rDm0SSNxbLA

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a globe-trekking marketer and branding thought leader. Christian Klepp is the Co-Founder & Director of Client Engagement at EINBLICK Consulting Inc and the Host of B2B Marketers on a Mission. Christian broke down why it’s vital to know the purpose behind your podcast, how to politely and effectively move the conversation along, and how to thoroughly prepare for a podcast interview.

Takeaways:

You need to know the reason for starting your podcast. What do you want your audience to get out of it? What do you want to get out of it? Figure out your strategy and where you want to go with your podcast before getting started.
The name of your podcast should incorporate who you want to talk to on the show, who you want to listen to the show, and something that compliments both of those groups. For example, B2B Marketers On A Mission, uses this idea quite well.
If the conversation has veered into too much small talk, a good podcast host knows when to bring the conversation back to the main topic of discussion. The transition should be as smooth and natural as possible so as not to make it painfully obvious.
One way to help with filler words is to imagine your are talking with a young child, which means you should simplify concepts and avoid using gargantuan words. This allows you to reduce the amount of comments you need to say after your guest gives an answer.
One of the best ways to make guests comfortable and let their guard down is to do a great job researching them before the interview. A great resource for guest research is the guest’s own LinkedIn profile along with any webinars or podcasts they have done.
Podcast hosts should give in to their curiosity and dig into the answers their guests share. If their reply is interesting, don’t limit yourself to the scripted questions, ask about that interesting nugget. This this where great conversations come from.
If you disagree with your guest, it’s important to have a healthy, open discussion about the topic. You shouldn’t try to argue with everything they say because that will make their guard go up. If there is a very passionate disagreement, move on to a different topic.

Quote of the Show:

“Everyone and their mom can put together a podcast, but very few people can put together a decent podcast” - Christian Klepp

Links:

LinkedIn: https://www.linkedin.com/in/christian-klepp-einblickconsulting/
Podcast: https://www.einblick.co/podcasts
Company website: https://www.einblick.co/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/n-_YYWUgqPc

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Starting a podcast can present many challenges, but they are not insurmountable and the rewards can be immense. In this episode, you’ll hear from a lifelong marketer, husband, hockey dad, and data geek that has recorded more than 115 podcast episodes over the past 4 years. Glenn Schmelzle is the Host of the Funnel Reboot podcast and Founder & Chief Data Analyst at Marketing What’s New. Glenn sheds light on why authors make great guests for new podcasters, how to approach podcast guest outreach, and how to create interview questions from your guest’s book.

Takeaways:

Starting a podcast is a great way to transform from a content consumer into a content producer. To make sure that your new podcast spreads worthwhile ideas, invite other content producers such as authors or podcast hosts on the show.
It’s important to remember that not every author has great ideas, but by reading their book ahead of time, you can assess their idea’s value. This is an important step because your audience is looking for worthwhile ideas.
It’s crucial to set clear expectations with your guests, especially authors, to avoid the whole episode becoming an ad for them. Be upfront with your preferences for the feel and format of the show, the guest will appreciate having a plan.
When interviewing authors, your questions can come from the notes you wrote while reading their book. This allows you to ask a question they will know the answer to and be comfortable answering.
You should have multiple message templates that you can use in your guest outreach. Don’t be discouraged by rejections or silence. Get creative with your invitations because people receive and respond to different channels and messaging in different ways.
If you’re having trouble breaking through to very polished guests, try to gently but intently knock them off their center of gravity. Work in a few curveball questions and ask them about the positives of opposing viewpoints. Guests love getting new questions.
Don’t get hyper-focused on the number of downloads your podcast gets. Think about your specific niche and how to provide them with value, the numbers will grow over time as people discover and engage with your message.

Quote of the Show:

“Podcasting and getting guests is business development, it’s the exact same thing” - Glenn Schmelzle

Links:

LinkedIn: https://www.linkedin.com/in/glennschmelzle/
Twitter: https://twitter.com/heyglenns
Instagram: https://www.instagram.com/heyglenns/
Marketing What’s New: https://marketingwhatsnew.com/
Funnel Reboot Podcast: https://funnelreboot.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/AJm03EpqJpo

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Get ready to learn from an entrepreneur, thought leader, speaker, and people management & HR expert! Mike Coffey is the President at Imperative Information Group and the Host of Good Morning HR. Mike gives out his secrets to preparing to host a podcast, how to continue building your relationship with your guests, and how his podcast can provide recertification credits to HR professionals that listen to the show.

Takeaways:

Your podcast should let your guests shine. Making your guest look as good as possible starts with your preparation as a host. Before your guests can give a great answer, you need to tee them up with a great question.
Researching the topic that the guest is going to speak about helps podcast hosts ask amazing questions. Consider consuming any content your guest has produced, such as books, blogs, videos, and other podcast interviews.
Doing research before the interview provides you with an understanding of the basics of the topic. This allows your guest to get into the practical application of their area of expertise which creates value for the listeners and gives the guest a great content asset.
Using a podcast, the host can lay the foundation of a strong relationship with their guests. This is especially powerful for businesses as a source of referral partners that know and trust you from their experience as a guest on your podcast.
Staying in contact with your past guests is crucial for cultivating your relationships with them. An easy way to do this is to share relevant industry news with prior guests. You should be intentional in your approach but avoid overly-programmatic messaging.
Whether you use a prep call well in advance or just the first 5-10 minutes of the recording, you should make sure that the guest knows the first question and that you have their name, company, podcast, etc. correct for their introduction.
There isn’t one set way to host a podcast. As the host, you need to find the style that works best for you. For example, some hosts prefer a conversational style show while other hosts would rather have a neatly scripted show.

Quote of the Show:

“The main drive behind my podcast is less about building a listenership than creating new relationships with those guests” - Mike Coffey

Links:

LinkedIn: https://www.linkedin.com/in/imperative/
Twitter: https://twitter.com/mrcoffey
Instagram: https://www.instagram.com/mrcoffey/
Imperative Information Group website: https://imperativeinfo.com/
Good Morning HR Podcast: https://goodmorninghr.com/

Shout Outs:

Kevin Lashus - Austin, TX-based lawyer and guest on Episode 69 of Good Morning HR
Tyler Cowen - Host of Conversations with Tyler podcast
Lex Fridman - Host of Lex Fridman Podcast

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/iEHQAXt4SF8

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Ladies and gentlemen, step right up to improve your podcasting skills with amazing advice from an outstanding researcher, writer, and podcaster! Dr. Jim Kanichirayil is the Co-Founder and Co-host of Cascading Leadership, the Host of the Talent Strategy 60 LinkedIn Live show, and the Talent Strategy Transformation Evangelist at Circa. Jim shares how podcast hosts should approach their podcasts, why a loose framework is better than a script for your podcast, and how to cultivate a relationship with your guest before the episode recording

Takeaways:

Podcast hosts need to have a learner’s mentality. Hosts need to be genuinely interested in what they are talking about and bring on great guests to talk about the topic.
Your guests are the star of the show. Make sure to focus on the story they want to tell, not the story you want to tell. When reaching out to guests, your messaging should revolve around asking them, “what’s the story that you want to tell?”
An effective interview podcast has a framework but isn’t tied down to a rigid script. The more structure you put around a conversation, the less authentic it becomes. A looser framework gives you a heading but allows you to delve into what you find along the way.
When you stick too closely to a script, you aren’t able to fully spotlight your guests. If you don’t leverage the opportunity to have an interesting conversation with a guest, you waste that guest and their time.
Compared to a podcast, a LinkedIn Live show is more restrictive and doesn’t allow exploring rabbit holes. The pacing is also much different and in order to give guests time to think about their response, it’s advantageous to hold panel discussions.
You should repurpose your podcast content and distribute it through multiple channels to expose it to a larger audience. For example, the video can go on YouTube, clips can be used for TikToks, Reels, or Shorts, and you can even stream the podcast to LinkedIn.
A Prep Call is a crucial part of podcasting because if the guest doesn’t show well, the blame is on the host. One of the main reasons for the Prep Call is to build a relationship; you can’t build rapport on the fly in a 30-60 minute podcast recording.

Quote of the Show:

“Be ridiculously, obsessively focused on what is it your guests want to talk about” - Dr. Jim Kanichirayil

Links:

LinkedIn: https://www.linkedin.com/in/drjimk/
Cascading Leadership Website: https://www.cascadingleadership.com/
Cascading Leadership YouTube Channel: https://www.youtube.com/channel/UC6qAx0CkGalK1SIjOVAXrfQ
Cascading Leadership TikTok: https://www.tiktok.com/@cascadingleadership
Circa website: https://circaworks.com/
Cascading Leadership Podcast: https://cascadingleadership.buzzsprout.com/

Shout Outs:

Jen Allen - Host of Winning the Challenger Sale Podcast
Dune by Frank Herbert
Andy Paul - Host of Sales Enablement Podcast
Sell Without Selling Out by Andy Paul
Chop Wood Carry Water by Joshua Medcalf
Nick Thickett - Co-Host of B2B Power Hour
Morgan Smith - Co-Host of B2B Power Hour
Streamyard
Restream
Josh Braun - Host of the Inside Selling Podcast
Stu Heinecke - Host of How to Get a Meeting with Anyone podcast
Jeb Blount - Host of The Sales Gravy Podcast
Adrianna Wardzała - Entrepreneur and B2B Marketer
Descript
Susan Diaz - Host of The 4 am Report
Wesleyne Whittaker-Greer - Host of The Transformed Sales Podcast
The Bobiverse Books Series by Dennis E. Taylor

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/u0K7fJjLK8g

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Do you know who's listening to your podcast? Here to teach you how to understand what your audience is looking for is Stephen Shortt, Chief Executive Officer at ETC Consult and Host of Killer Family Business Podcast. Stephen gives advice on how to think of your audience and ask/answer the right questions. Knowing exactly how you want your guest to answer a question to keep the audience interested is key when asking them a question. Tune in to this wonderful episode! There's so much to learn from this one!

Takeaways:

If you're a guest on someone's podcast, try to figure out who their audience is. What topics are the audience interested in the most?
When recording an episode, think about what the guests want out of the episode. Do they want connections? Do they want to sell their company to your audience?
Make sure your guests have great audio. Do practice runs with them on what microphone they should use.
Ask your guests how the audience can connect with them. Asking this could lead to your guest having potential customers.
Before you click the record button, casual talk with your guest to help them warm up for the call. Getting the warmed up will create more natural conversations.
Be open to having your guests jump on a quick call with you so you can go over the questions you’ll be asking them and who your target audience is. This will help prepare your guest on how to answer your questions.

Quote of the Show:

“Getting a Venn diagram of what the guest, host, and audience wants is the sweet spot for a good podcast.” (10:24)

Links:

LinkedIn: https://www.linkedin.com/in/stephenshortt/
Twitter: https://twitter.com/stephenshortt
Company website: https://etcconsult.com/ and https://successfulsuccession.com/ and https://careerfit.com/
Podcast: https://successfulsuccession.com/podcast/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
Podbean: https://www.creatingthegreatestshow.com/e/figuring-out-what-to-bring-to-the-table-stephen-shortt-creating-the-greatest-show-episode-011/?token=65da67d917c9ed11e220e66c1abf715e
YouTube: https://youtu.be/Gp6N18WF5VU

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Knowing when you have a good guest or bad guest is key when creating a podcast epsiode. Sometimes you have to make the decision to either post it or not. Here to teach you how to find the right guest for your episode is Ami Kassar, Chief Executive Officer at MultiFunding LLC and Host of Amisights: Financing the Future For Small Business Owners and Entrepreneurs. Ami gives advice on what to do if your podcast episode is boring to you and your audience. Tune in to this educational episode! There's so much to learn from this one!

Takeaways:

Try to post an episode every week. Posting every week will keep your podcast consistent.
Before you start recording, loosen your guest up. Ask them silly questions to help them relax. When you have a relaxed guest on the show, they will feel less stressed and open up more.
It’s okay to go off the script. Going off script can make for more natural responses to your other questions.
If you feel like the episode you recorded is not good, it is okay to not post it. It is important to remember how your podcast will be represented towards your audience and potential guests. One bad episode could lead to no views and no guests.
Inviting only people you know on the podcast will make for more of an organic conversation.
You don’t have to make every episode the same. It is okay to change it up. Add themes to your podcast episodes.
If you aren’t feeling an episode, your audience will likely not feel it either. Keep your audience in mind during your recordings.

Quote of the Show:

“My purpose in life is to be a resource to entrepreneurs.” (16:06)

Links:

LinkedIn: https://www.linkedin.com/in/amikassar/
Twitter: https://twitter.com/akassar
Company website: https://www.multifunding.com/
Podcast: https://podcasts.apple.com/us/podcast/amisights-financing-the-future-for-small-business/id1551857592
Book: https://www.amazon.com/Amisights-Keep-your-Entrepreneurial-Flame-ebook/dp/B09HFSPWT2/ref=sr_1_2?qid=1666704452&refinements=p_27%3AAmi+Kassar&s=digital-text&sr=1-2 and https://www.amazon.com/Growth-Dilemma-Determining-Entrepreneurial-Financing/dp/1632991624

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/MIfStlQctVw

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone

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Are you connecting with your guests after your podcast? One of the key things to do after recording a podcast is connection. Here to teach you how to connect with your guests and audience is Nick Uresin, Founder and CEO at Argometrix and Host of Amazon Legends. Nick walks us through step by step on growing a relationship with not only your guest but your audience members too. Tune in to this amazing episode! There's so much to learn from this one!

Takeaways:

Before you create a podcast, make sure you know why you want to make it.
Figure out who your target audience is for your podcast. It is good to jot down ideas about who you want your listeners to relate to. This will help figure out who to bring onto the show.
Starting a podcast can bring more customers to your website. This is going to help grow connections with the guests you've had on.
Try to create a relationship with your guests. Grow a connection with them and keep them as partners in the future.
After your recording call with the guest, make sure you have them stay a little after you stop recording so you can go over the episode with them, and as if there are any questions. You want to make your guest happy with the recording.
Do a follow-up call with your guest and share with them what they can do to help make their episode popular. Give them tips on how to add more listening ears.
Make sure you give your guests the stats of their podcast episodes. If their episode had a lot of views on it, sharing it with them will make your guest feel happy about what they shared with you on the podcast.

Quote of the Show:

“I don't shift. I learn and grow.” (6:20)

Links:

LinkedIn: https://www.linkedin.com/in/nickuresin/
Twitter: https://twitter.com/nicknickny?lang=en
Company website: https://argometrix.com/
Podcast: https://argometrix.com/amazon-legends-podcast/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
Podbean: https://www.creatingthegreatestshow.com/e/connecting-with-your-guests-nick-uresin-creating-the-greatest-show-episode-009/?token=382812977548f421a8ddd702936d7ee6
YouTube: https://youtu.be/yHAiYbfmPII

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Creating a podcast is not easy, especially starting it out. Luckily, we have a badass woman to tell us how to do it right in this week's episode. Natasha Miller is the Author of Relentless: Homeless Teen to Achieving the Entrepreneur Dream and the Host of Fascinating Entrepreneurs. Natasha shares her insights on how you can create an award-winning podcast like hers. Listen in to this inspiring guest by helping your guests feel listened to and appreciated on this episode.

Takeaways:

When creating a great podcast, it is important to know and think about what your listener really wants to hear.
When you have a guest on the podcast, try not to talk about yourself. Let your guest have the spotlight and ask them questions. You are interviewing them. The guest is not interviewing you.
If a topic or question doesn't resonate with you on the podcast, it most likely does not matter to the audience. Think of yourself as the audience member. If you don’t care, then do you think they will?
Make sure your guests are in a good area to record a podcast. You shouldn't settle for bad quality. Help them out before the recording by asking them to move to a better room. You are not only making yourself look and sound good, but you are also making sure your guest looks and sounds good too.
If you don’t do a prep call with your guest, you should at least do a quick LinkedIn and or Google search of them before your call. Get to know them a little so it is not awkward.
When interviewing a guest, make sure you give all of your attention to them. Shut down your phone and other electronics. Make them feel wanted.

Quote of the Show:

“You need to do you. Everyone needs to do whatever it is in their wheelhouse and zone of genius.” (40:59)

Links:

LinkedIn: https://www.linkedin.com/in/natashamiller/
Company website: https://www.entireproductions.com/ and http://www.poignantrecords.com/ and https://www.officialnatashamiller.com/
Twitter: https://twitter.com/NatashaMillerSF
Podcast: https://podcasts.apple.com/us/podcast/id1548836057
Book: https://www.amazon.com/Relentless-Homeless-Achieving-Entrepreneur-Dream-ebook/dp/B09R45YD63

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/slyP2InO_TE

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Relentless: Homeless Teen to Achieving the Entrepreneur Dream

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Creating a podcast can be difficult unless you dive into this week's episode. This one has a ton of tips on getting great guests. Today we have Wendy Pease, host of “The Global Marketing Show”, and President & Owner of Rapport International on Creating The Greatest Show. Listen in as Wendy joins host Casey Cheshire as she shares her inside scoop on finding the perfect guest to create an engaging episode that will make your audience listen again.

Takeaways:

Having a guest who is higher up in their company will have more experienced stories. They will have more advice to give.
It's okay to not agree with your guest. Having different opinions will sometimes make the discussion more interesting.
Get guests who have great personal experiences that they are willing to share. Having a personal story on the podcast will make your audience feel more connected to your guest.
It is okay to steer away from your script. If a guest brings up a good topic, continue with it then, when the timing is right, bring it back around.
Make sure you are listening to everything your guest is saying. You will need to be ready to take note of anything they say.
Think about your audience when recording the podcast. Put yourself in their shoes to see if they will relate to the current episode.
Do research on your guests before they come on the podcast. See if they fit your podcast audience. See if you can relate to them.

Quote of the Show:

“Translation is written, interpretation is spoken.” (08:31)

Links:

Twitter: https://twitter.com/RapportIntl
LinkedIn: https://www.linkedin.com/in/wendypease/
Website: https://www.rapporttranslations.com/ and https://www.rapporttranslations.com/learning-center
Book Link: https://www.amazon.com/dp/B08XSN2LL6/ref=tsm_1_fb_lk

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/_WsCet--nfU

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits

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Get ready to say, “F*** yea!” to this killer episode. This week on Creating the Greatest Show, Randy Frisch joins host Casey Cheshire to share his tips and tricks on finding the perfect guest to create the perfect podcast. Randy jumps right in by reminding us that it is okay to say “no” to a guest who doesn’t fit the vibe of your show. Listen in to hear Randy share his secrets on what he does to create his amazing podcast every day!

Takeaways:

You have to make sure you're keeping your podcast consistent. Keeping consistency will keep your audience interested in every episode you post.
You have to be able to say no to your guests. Make sure you have the right kind of guests you’re looking for. Having a guest that doesn’t relate to your show will make a bad episode. Know the people you want on.
Try to find guests that can inspire your audience or guests your audience can relate to. This will create a better episode for your listeners.
Ask guests tough and real questions. If they feel uncomfortable with answering it, be open to removing it.
Before you record with your guest, send them links to previous episodes so they can get an idea of what will happen during their recording session. This will make them feel more comfortable.
Promote the episode you've recorded. Make your guest feel special with your episode's social postings. Doing this will make the guest more likely to recommend other potential people to come on the show.
Within the first 3 minutes of the podcast, you should be gripping your audience. During the intro, record it after you’ve already done the episode so you can sample in some of the topics you talked about. This will make your audience interested in the episode right away.

Quote of the Show:

“ Not just about what account you want to close. It's, is this the right guest?” (43:33)

Links:

Twitter: https://twitter.com/randyfrisch
LinkedIn: https://www.linkedin.com/in/frischrandy/
Website: https://www.uberflip.com/
Book Link: https://www.amazon.com/dp/B07NPDQR4F/ref=tsm_1_fb_lk

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube:

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

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The way your podcast sounds is the key to getting anyone to listen beyond the first 10 seconds! Liam Gousios is a Podcast Producer, Digital Media Specialist, and Audio Engineering Expert at Ringmaster. Liam pulls back the curtain on all the audio tips and tricks so you can make your podcast sound incredible. You learn why your recording environment is more important than your mic, how to use your microphone, and you’ll even get to hear a comparison of different types of microphones.

Takeaways:

It’s crucial to start with the best possible audio quality that you can give your microphone. Because your microphone will pick up whatever sound is in your environment, you need to choose your recording location carefully.
When looking for a recording room, look for the quietest overall space, then listen for any noise that could be there. Ask yourself if that noise is something you can control or not.
Signal flow is the path that sound takes from your mouth all the way to the listeners’ ears. There are many steps along the way but your audio quality is unable to get better through each step. That’s why maximizing the initial audio quality is paramount.
Treating your recording space can help, but you need to be intentional in your approach. A small amount of foam in the corners of the room is enough to help, so you don’t need to cover every square inch with it.
Adding soft furniture, carpets, and wall art are easy ways to cut down on echoes from reflective surfaces like glass. If needed, you can also try hanging up heavy blankets around the room to improve your audio.
While the general rule of thumb for positioning your microphone is about six inches away from your mouth, you need to play around and test out what works best for you. Make sure that you are comfortable because it’s easy to move your mic to the right spot.
There are two major decisions you need to make when choosing a microphone. First, you need to choose between USB or XLR connections. Second, will you need a Dynamic or Condenser microphone? Choose your mic based on your use case.

Quote of the Show:

“My most important strategy for creating a great podcast is knowing how to use your microphone properly” - Liam Gousios

Links:

LinkedIn: https://www.linkedin.com/in/william-gousios-586045139/
Personal website: http://wgousios.com/
Company website: https://ringmaster.com/

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/9_Cn_W_rL9E

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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When you are fully present on your podcast you connect better with your guest, delve into more powerful conversations, and discover greater insights. Molly McGrath is the Co-Author of Intrapreneurs in an Entrepreneur’s World, the Host of Hire & Empower With Molly McGrath, and the Founder of Hiring and Empowering Solutions. Molly details her transformation from relying on a rigid script to becoming present on her podcast, how to stay authentic during the show, and how podcasting can influence and bolster your overall content strategy.

Takeaways:

You need to detach yourself from the outcome of the podcast and just be fully present with both your why and your guest.
When you are fully present, you don’t need to rely on heavy scripting or a rigid structure because the guest will always give you the next question. When you’re present, you’ll be surprised where the conversation goes.
Taking notes during the podcast helps you remember the next question you want to ask. Try writing your notes using their exact words, because everyone has their own words and phrases. This will help you naturally come back to the points they made.
It’s your job as the host to facilitate the podcast and if you are running out of time and a guest asks to share a story, don’t be afraid to ask if they can tell in 30 seconds and if not give you the cliff notes. You’re just doing your job and they won’t be offended.
Using a prep call before the recording allows you to establish a relationship and trust with your guest, outline what’s on and off the table, and have much richer conversations on the podcast.
You can use a podcast to help a ghostwriter or co-author familiarize themselves with your voice, tonality, and ideas. Your podcast can provide the framework for the book.
Podcasts are a great way to consistently get your message out because they allow you to say everything you need to say and get it out to your entire audience. Podcasts don’t have the same constraints that come with a book or a blog.

Quote of the Show:

“Podcasting is my favorite thing. It’s so much more engaging, efficient, effective” - Molly McGrath

Links:

LinkedIn: https://www.linkedin.com/in/molly-hallmcgrath/
Company website: www.hiringandempowering.com
Facebook: https://www.facebook.com/hiringandempowering/
Hire and Empower Podcast:https://hiringandempowering.libsyn.com/
Intrapreneurs in an Entrepreneur’s World: https://www.amazon.com/Intrapreneurs-Entrepreneurs-World-Empower-Employees/dp/1539389685
Don’t be a Yes Chick!: https://www.amazon.com/Dont-Yes-Chick-Babysitting-Transform/dp/0615478956

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/fZpU3xGwGy8

Creating The Greatest Show is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Don't Be a Yes Chick!: How to Stop Babysitting Your Boss, Work With a Dream Team and Transform Your Job, Without Losing Your Spirit or Sanity in the Process

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Start creating better connections and podcasts by making sure that your guest is comfortable being who they truly are on the show. Today, we’re learning from entrepreneur, leader, podcaster, and attorney, Mark Stiles. Mark is the Principal at Stiles Law & Securititle and the Host of Elements of Stiles. You’ll hear all about the impact a prep call can have on your podcast, how to ask great questions, and how podcasts can be used for business development for both you and your guest!

Takeaways:

Using a prep call before recording an episode lets the guest know what to expect. On the prep call, you’re able to give them some ideas to queue up and think about so they are ready when it’s time to record.
Making sure the guest is ready for the podcast is key! The worst thing that can happen in a podcast conversation is for you to stump the guest or ask them a gotcha question.
Your podcast can function as a business development asset for your guests because they can share it with their audience and their audience will get to know, love, and trust them before they ever meet.
Your questions should put the guest in the best light possible and direct them to tell their story. You need to help your guest feel comfortable sharing their true selves on the podcast and that comes down to your questions and structure.
Having a plan for the podcast makes guests more comfortable, especially when you discuss that plan with them on a prep call prior to the podcast recording.
As the host, you should let the guest do the majority of the talking. If you find yourself wanting to interject, ask yourself, “why am I talking?” By focusing on listening, you can better guide the conversation and ask deeper questions.
Asking open-ended questions can lead your guests into sharing a lot. If they are responding with yes or no answers, you’re probably not asking great questions and both the podcast and the connection will suffer.

Quote of the Show:

“Be yourself. Sell yourself. Don’t be something you think somebody wants you to be because that’s not you” - Mark Stiles

Links:

LinkedIn: https://www.linkedin.com/in/markstileslaw/
Twitter: https://twitter.com/stileslaw
Company website: https://stiles-law.com/
Podcast: https://elementsofstiles.podbean.com/
YouTube: https://www.youtube.com/c/StilesLaw
Mark’s Calendly: https://calendly.com/mstiles

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/12f108ea-018f-44a6-8bb0-9444e9cbf3cc
Apple Podcast: https://podcasts.apple.com/us/podcast/creating-the-greatest-show/id1638399900
Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2NyZWF0aW5ndGhlZ3JlYXRlc3RzaG93L2ZlZWQueG1s
Podchaser: https://www.podchaser.com/podcasts/creating-the-greatest-show-4823789
YouTube: https://youtu.be/HJGGN2s8Nnc

Creating The Great Show is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Today’s guest is a serial Entrepreneur, an innovative leader, and an expert communicator. Host of Association Strong and for 7+ years EO 360 podcast, Dave Will is the Co-Founder and CEO of PropFuel. Dave joins host Casey Chesire to sit down and talk about how you can let your inspiration shine through in a podcast and be a good listener.

Takeaways:

A podcast needs to be formatted like a face-to-face conversation over coffee or drinks. If it’s too highly produced it will lose the human element of the show.
When listening to a podcast, you want to feel like you are sitting down with the host and being a part of the conversation.
It is important to have people on the podcast that are easily found on Google to do background research so the host knows who they are talking to beforehand.
Ask questions you can’t learn on the internet about a guest. Ask about their feelings and childhood experiences, it will help to develop a better relationship.
Focus on the character, not the status of the person being interviewed. Oftentimes the character lies under the surface which can make for a great conversation.
You want to keep your introduction to the guest short and to the point. That way they can talk about their own accomplishments and awards.
It’s okay to not always hit every prepared question and only focus on two or three during the podcast.

Quote of the Show:

2:59 “To me a podcast really needs to be conversational, like a radio show. And I think if it's too highly produced or too structured, it loses the human element.”

Links:

Twitter: https://twitter.com/peachdave
LinkedIn: https://www.linkedin.com/in/davidrwill/
Website: https://www.propfuel.com/team/dave
Email: dave@propfuel.com
Podcast: https://podcasts.apple.com/us/podcast/eo-360-a-podcast-by-the-entrepreneurs-organization/id1086467228

Ways to Tune In:

Spotify: https://open.spotify.com/show/1B7OnWCGoxBRzH2rbkEFIf?si=514e5e1c10024fb2&nd=1
YouTube: https://youtu.be/njT2zcep40o

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We are pulling back the curtain and shining the light on the behind the scenes of what makes a great podcast. Who else would be better to start off episode one of a new podcast, none other than Ethan Beute, a leader of thought, a multi-time author of Human Centered Communication and Rehumanize your Business, a movement speaker, and Chief Evangelist at BombBomb. Ethan will teach you the ways to create a great customer experience on a podcast and each step he has created that will fully show the true customer experience.

Takeaways:

The better experience Ethan could make for the guest the better everything else would go.
Blog posts don’t drive a lot of traffic, but they still help enhance the guest and their experience, which there is no bad side to doing blog posts other than light traffic platforms.
Before talking to a guest, doing prep work is very important. This ensures the guest of not being asked the same questions they were asked in different shows and allows for more creativity from the guest and more excitement. The prep also has to go deeper than just looking at their Linkedin profile because it puts the host in a better position to make the guest feel important and amazing.
Ethan reads the guests’ books all the way through and has a pen(cil) beside him while reading. By reading the guest’s book in its entirety it allows a deeper understanding to what they’re theories mean and Ethan only chooses people who have interesting theories or ideas which causes an easier read to the book and how Ethan can read a book a weekend.
When a book is a tough read it might be because the person isn’t a great writer or they might not have a great editor but that doesn’t mean that there isn’t a great conversation to still be had because it is still the person’s life work.
To wrap up the show it is important to prop up their work because it allows listeners who want to learn more where to find that information and it also helps shine light on the guest even more.

Quote of the Show:

“I feel like I’m in the zone close enough that I’m making specific enough promises for a listener” - Ethan Beute

Links:

Twitter: https://twitter.com/ethanbeute
LinkedIn: https://www.linkedin.com/in/ethanbeute/
Website: https://bombbomb.com/podcast/
Book Link: https://www.amazon.com/Ethan-Beute/e/B07LFNWL39%3Fref=dbs_a_mng_rwt_scns_share

Creating The Greatest Show: Recent Episodes

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