Hunt For Food: Recent Episodes
Christopher Saul and Joanna Soria
We want to help your small business succeed with info and discussions about small business marketing, advertising, design thinking and process improvement.
Straight up - your employees responses to people about how they like their job can make or break your business. This idea, which is fully fleshed out here, basically says that if your employees hate working for you - no amount of marketing veneer will cover it up. Here’s what you do about it.
- The Klan was back in the news in Pensacola. Turns out, one of the leaders of civic society in the city for 50 years was their leader.
Excellent reporting on the issue by The Pensacola News Journal's Jim Little here, here, here, here, here, here, here and here
As you can imagine, that information sparked up a lot of issues for the UWF historical trust which uses a building with the man’s name on it. His family has had to deal with this in public as well. Both groups did an excellent job dealing with the situation - we’ll tell you what they did and how it can apply to issues at your small business (like when an employee gets arrested, or health and safety finds rat droppings in the kitchen).
- Marie Callender’s blow up turned into a glow up after ’Sharon,’ a Facebook commenter, lambasted the company on social media because she burned a pie. Jo takes a look at how Marie Callenders weathered the storm with grace and what you can do the next time some cranky person dogs your business on social media - as well as how to prepare for it in the future.
- Peloton has had some rough ground to cover lately, but their PR team needs to be commended for making the best out of a bad situation… repeatedly. Seriously, we hope they are getting enough sleep - because they have been through it. Jo and Christopher talk about the methods and theory behind their crisis response and what they did to make the best of a bad situation.
- Plus we’ll talk Pantone color of the year and give a shout out to an awesome business with a TON of potential for merch.
Jo and Christopher launch a podcast.
Ok, so you’re a small business entrepreneur that wants to learn more about marketing your business. Or getting your business in the news for something. Hell, you want to make an ad campaign!
You want to streamline the process that puts money in the businesses bank account.
And you want to map out how you’re gonna do it.
But it’s only you or a small group of y’all - and you gasp don’t have an unlimited budget for all this stuff.
We’ll that’s where Hunt For Food comes in.
We want to give you the info you need with examples that are current about how to do stuff good. Like real good.
We’ll take a look at the PR, Marketing and Advertising Campaigns in the area, what works and what doesn’t.
We’ll talk about what is working and isn’t to make your small business streamlined.
And we’ll do it while you’re driving, or washing dishes, or something else you have to do that you don’t want to do - because, efficiency gains!