Propel Your Practice: Recent Episodes

Darcy Sullivan

Providing clinic owners with actionable strategies to help them propel their practice's online presence.

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Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.

Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy

Send in your questions. ❤ We'd love to hear from you!

SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search

Save your spot: https://propelyourcompany.com/go

A free 5-day online training for clinic owners and their teams
August 24–28, 2026

Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

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Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things.

In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients.

Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/

Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics today, why consistency matters more than big bursts of activity, and how your website, reviews, photos, and Google Business Profile all work together to influence local search and AI-powered search results.

You'll also learn why your Google Business Profile is becoming an increasingly important source for AI tools like Google's AI Overviews and ChatGPT when recommending local healthcare providers.

In this episode, you'll learn:

  • Why Google is focused on trust, not checklists
  • The biggest Google Business Profile mistakes clinic owners make
  • How your website and Google Business Profile should reinforce one another
  • Why consistency beats making dozens of updates all at once
  • What Google can learn from your patient reviews
  • How often you should add new photos and updates
  • Why chasing Google Business Profile "hacks" usually backfires
  • How AI search is changing the importance of your Google Business Profile
  • A simple Google Business Profile checkup you can do today

Whether you're a chiropractor, physical therapist, acupuncturist, dentist, med spa, or another healthcare clinic owner, you'll walk away with practical strategies to strengthen your online presence, improve your local SEO, and position your clinic to be recommended in both traditional and AI-powered search.

Ready to improve your clinic's SEO? Join our free SEO Summer School and learn practical strategies to help your clinic get found in Google, Google Maps, and AI search. Visit https://propelyourcompany.com/go to save your spot.

Send in your questions. ❤ We'd love to hear from you!

SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search

Save your spot: https://propelyourcompany.com/go

A free 5-day online training for clinic owners and their teams
August 24–28, 2026

Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

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We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.

Episode webpage: https://propelyourcompany.com/med-spa-seo/

Send in your questions. ❤ We'd love to hear from you!

SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search

Save your spot: https://propelyourcompany.com/go

A free 5-day online training for clinic owners and their teams
August 24–28, 2026

Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

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AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving.

In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok.

We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve.

Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility.

Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/

Send in your questions. ❤ We'd love to hear from you!

SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search

Save your spot: https://propelyourcompany.com/go

A free 5-day online training for clinic owners and their teams
August 24–28, 2026

Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

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In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more.

We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge.

You will also learn where FAQs should live on your website, how to write answers that actually help patients and rank, and how to turn everyday questions into blog posts, videos, and other content that keeps working for you long after the conversation ends.

If you want a simple, practical way to improve your website, attract more patients, and stay ahead of where search is heading, this episode is a great place to start.

Episode page, blog & show notes: https://propelyourcompany.com/faq-seo/

Send in your questions. ❤ We'd love to hear from you!

SEO Summer School for ClinicsBuild Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search

Save your spot: https://propelyourcompany.com/go

A free 5-day online training for clinic owners and their teams
August 24–28, 2026

Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available.

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

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On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.

🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/

We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engines can read your site properly.

We’ll go over:

  • What your fixed website pages are used for
  • What fixed website pages should be on your site and why
  • How your main website pages and sub-pages differ
  • What your blog posts are used for
  • How to write a traffic-worthy blog post

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Struggling to write a professional bio that truly represents you? On this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.

Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template

Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Whether your website uses the StoryBrand framework, another messaging framework, or simply has strong marketing copy, great messaging alone isn't enough to improve your search rankings.

StoryBrand is an excellent framework for creating clear, patient-focused messaging and stronger calls to action, but it wasn't designed to improve your SEO. That's why many clinic owners are surprised when they redesign their website, love the new messaging, and then wonder why their Google rankings, Google Maps visibility, or AI search presence don't improve.

In this episode, you'll learn why messaging and SEO solve two different problems, and how combining the two creates a website that's both patient-friendly and search-friendly. We'll cover how to keep the messaging you love while using the language your future patients are actually searching for, organizing your content for Google and AI search platforms like ChatGPT and Gemini, and avoiding common website mistakes that can limit your online visibility.

If you're planning a website redesign, updating your content, or simply want more patients to find your clinic online, this episode will help you create a website that's easier for patients to trust and easier for search engines and AI to recommend.

Episode Webpage, blog, and show notes: https://propelyourcompany.com/website-messaging-and-seo/

Book a discovery call: https://calendly.com/propelyourcompany/discovery-call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Looking for an easy way to strengthen your clinic's SEO without constantly creating new content?

Internal linking is one of the most overlooked SEO strategies, yet it can have a significant impact on how Google, AI search platforms, and potential patients navigate and understand your website.

In this episode, you'll learn why internal links matter, how they improve your website's structure, and simple ways to use them to strengthen your service pages, condition pages, blog posts, and other important content.

Episode webpage and show notes: https://propelyourcompany.com/internal-linking/

In this episode, you'll learn:

  • What internal linking is and why it matters for SEO
  • How internal links help Google and AI search better understand your website
  • The biggest internal linking mistakes clinic websites make
  • Which pages should receive the most internal links
  • Simple strategies you can implement without creating new content
  • How internal linking improves both search rankings and the patient experience

Whether you're a chiropractor, physical therapist, dentist, med spa, or another healthcare provider, this episode will show you one of the simplest ways to improve your website's SEO and help patients find the information they need.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search.

Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Your clinic's website may look amazing, but if your pages don't provide enough useful information, they could be hurting your visibility in both Google and AI-powered search.

This episode explains why thin content is one of the most common SEO mistakes healthcare practices make. You'll learn how Google and AI search tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews evaluate your website, why short, generic pages struggle to rank, and what you can do to improve them.

⚡ Episode webpage and show notes: https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/

Whether you're a chiropractor, physical therapist, dentist, medical spa, therapist, or another healthcare provider, you'll discover practical ways to strengthen your website content so it better answers patient questions, builds trust, and increases your chances of being found in both traditional search results and AI-generated recommendations.

In this episode, you'll learn:

  • What thin content is and why it hurts your rankings
  • How Google and AI search platforms evaluate your website
  • Which pages should be expanded first
  • Simple ways to create content that attracts more patients without stuffing keywords
  • Why better content leads to better visibility, more trust, and more appointments

If you want your clinic to be easier to find online, don't focus only on design. Make sure your content is giving Google, AI search engines, and potential patients a reason to choose your practice.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results.

Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.

Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Summer can be a slower season for many clinics, making it the perfect time to work on the marketing tasks that often get pushed aside during busier months.

In this episode, we'll cover seven practical marketing updates clinic owners should make before fall arrives. From refreshing your Google Business Profile and improving your website content to planning blog topics and reviewing your SEO performance, these are the same types of improvements that can help clinics finish the year stronger than they started it.

Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you make the most of the second half of the year.

⭐Episode webpage and show notes: https://propelyourcompany.com/mid-year-marketing-moves-every-clinic-should-make/

📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call

💥Watch the Free Training // The New Rules of Google & AI Search for Clinics: https://propelyourcompany.com/register-clinic-seo-workshop/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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AI tools like ChatGPT, Claude, and Perplexity can help clinics create content faster, but they can't replace a solid SEO strategy. In this episode, you'll learn what AI is actually good at, the common SEO mistakes clinic owners make when relying too heavily on AI, and how to use these tools effectively without hurting your rankings, visibility, or conversions. Discover why successful SEO requires more than content generation and what really moves the needle for clinic websites.

Episode page: https://propelyourcompany.com/chatgpt-cant-do-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Most clinic owners know they need Google reviews.

What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.

>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/

In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.

Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.

📌 Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

Get Started with C...

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Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.

⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/

Send in your questions. ❤ We'd love to hear from you!

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.

Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.

👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.

In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.

If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.

Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.

So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?

That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.

By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.

Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.

In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.

If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.

Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)

Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs.

Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/

Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.

Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?

In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.

You’ll learn:

  • Why blogging for clinics has changed
  • What type of blog content still works
  • How AI search is impacting SEO and content
  • Common clinic blogging mistakes
  • Why quality matters more than quantity
  • How to create patient-focused content that builds trust
  • Ways to repurpose blog content into other marketing assets

Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.

Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/

Related Resources:

  • How Blogging Can Boost SEO & Bring in More Patients
  • Blog Strategy: How to Create Irresistible Content for Your Clinic’s Blog
  • Should It Be a Blog Post or a Page on Your Website?
  • Blog Smarter: 12 Tips to Boost Your Content Marketing Game
  • ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement
  • The Anatomy of an Effective Blog Post
  • How to Write SEO Blog Headlines That Rank [Tips & Templates]
  • Creating Quick & Effective Blog Posts: The Template Approach
  • SEO 101: How to Improve Your Clinic’s Website Rankings (and Stay Visible in the Age of AI Search)
  • Free Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New Patients
  • The Ready. Set. Rank! Complete SEO Toolkit for Clinics
  • Ready. Set. Rank! Accelerator
  • Book a Discovery Call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Should each doctor in your clinic have their own Google Business Profile, or should you stick with one listing for the entire practice?

This is a common and confusing local SEO question for clinics, and getting it wrong can lead to duplicate listings, split reviews, ranking issues, and even lost patient inquiries.

In this episode, you’ll learn the difference between practitioner and practice listings, when it actually makes sense for a doctor to have their own profile, and when it can hurt your visibility instead of helping it.

You’ll also learn:

  • How multiple listings impact your rankings and reviews
  • What to do when a doctor leaves, but their listing still shows your address
  • How to clean up duplicate or outdated profiles without damaging your main listing
  • Simple steps to protect your clinic’s visibility moving forward

If your clinic has multiple providers or plans to grow, this is a must-listen before you create or update any listings.

Episode webpage, shownotes, and blog post:
https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/

Book a Google Business Profile Audit:
https://propelyourcompany.com/google-business-profile-audit/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎

Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer - https://propelyourcompany.com/thin-website-content-the-silent-seo-killer/

Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: substantial, valuable content that addresses patient questions and demonstrates expertise. This episode pulls back the curtain on a problem affecting countless clinic websites.

The consequences are severe but fixable.

When Google encounters these sparse pages, it quickly determines there's insufficient value to rank well in search results. Potential patients who do find you bounce away quickly without booking appointments.

The good news? Even small improvements to your most important pages can make a significant difference.

Whether you're a chiropractor, physical therapist, dentist, or other healthcare provider, this episode provides actionable steps to transform your thin content into rich, valuable resources that both Google and patients will appreciate.

Don't let your beautiful website go to waste – make sure your content is working as hard as your design. Ready to determine if thin content is holding your practice back?

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.

Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.

If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.

You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.

If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.

💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/

⚡Book a discovery call, and we’ll help you map out your next steps. https://calendly.com/propelyourcompany/discovery-call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Think ChatGPT is helping your SEO? It might be doing the opposite. In this episode, we’re unpacking the truth about using AI tools like ChatGPT for SEO, including where they fall short, how they can quietly hurt your rankings, and what most clinic owners are getting wrong. You’ll walk away knowing how to use AI the right way, without damaging your website’s visibility.

Episode Webpage: https://propelyourcompany.com/chatgpt-cant-do-seo/

Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week.

Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post.

Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/

If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we’re covering what’s working now to turn traffic into patients.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients.

In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile.

You’ll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work.

If you’re looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing.

Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/

Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompany

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.

Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.

So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?

That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.

By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.

Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Discover how Google Maps rankings work, including AI-driven changes, and what your clinic can do to improve visibility and get found more often. If you’ve ever searched for your clinic on Google and wondered why other businesses are showing up ahead of you in the map results, you’re not alone.

A lot of clinic owners assume rankings are random or that the business with the most reviews automatically wins. But that’s not how Google Maps works.

Google is actually using a very specific set of factors to decide who shows up first.

Once you understand those factors, you can start making strategic changes that improve your visibility.

Episode Webpage: https://propelyourcompany.com/google-maps-ranking-factors/

Our SEO & Website Services: https://propelyourcompany.com/seo-website-design-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.

You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search.

If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track.

Episode Webpage: https://propelyourcompany.com/seo-red-flags

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Are you focusing on service pages or condition pages on your clinic website and still not seeing the rankings or patient inquiries you expected?

In this episode, we break down how patients actually search online and why your website may not be aligned with that behavior. You’ll learn the difference between service pages and condition pages, how they work together, and why having both is essential if you want to improve your visibility in Google and AI-driven search.

We also dive into one of the biggest mistakes clinics make when creating content, how your pages may be competing with each other without you realizing it, and where blog posts fit into your overall strategy.

If your website isn’t performing the way it should, this episode will help you start identifying what’s missing and what to do differently.

Episode webpage: https://propelyourcompany.com/service-vs-condition-pages-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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If you’ve ever wondered how to actually improve your position in Google, get more website traffic, or show up in AI-powered search results, this episode breaks it down in a simple, actionable way.

Search is evolving fast. It is no longer just about ranking on Google. Clinics now need to show up in Google Maps, AI Overviews, and even tools like ChatGPT that pull from real websites.

In this episode, you’ll learn how to build a strong SEO foundation that helps you get found, build trust, and attract the right patients consistently.

Episode webpage: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
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If you want more visibility in Google, more website traffic, and better leads in Q2, it starts with having a clear SEO plan before the quarter gets underway.

This episode walks through how clinic owners can review what happened in Q1, identify what is actually working, and create a focused plan for Q2 that drives real results.

You will learn how to choose the right SEO priorities, improve your most important website pages, strengthen your Google Business Profile, and create content that aligns with how people are searching right now.

It also covers common mistakes to avoid, how to stay consistent without overwhelming yourself, and what metrics to track so you know your SEO is actually working.

If you are ready to stop guessing and start making strategic SEO improvements, this episode will help you map out your next steps.

Epside webpage, blog, & show notes: https://propelyourcompany.com/q2-seo-plan/

Book a discovery call: https://calendly.com/propelyourcompany/discovery-call

Free SEO training: https://propelyourcompany.com/register-clinic-seo-workshop/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

  • Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
  • The exact pages every clinic should have for services and conditions
  • How this setup improves patient experience and makes it easier for them to book with you
  • A quick action step to start improving your site today

Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.

Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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AI tools like ChatGPT are changing how people research health questions online, but patients are not all using AI the same way. In this episode, we explore how different generations use and trust AI tools compared to Google search when looking for healthcare information and local clinics. Learn how younger and older patients search differently, why Google Maps and reviews still play a major role in choosing a provider, and what these trends mean for your clinic’s SEO, website content, and online visibility.

Episode webpage, blog & show notes: https://propelyourcompany.com/ai-vs-google-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.

You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.

In this episode of The Clinic Marketing Podcast, you will discover how to:

  • Turn existing professional relationships into safe, sustainable links
  • Use local directories, associations, and community involvement to support local SEO
  • Create simple content that naturally attracts local links
  • Evaluate which link opportunities are worth your time and which to skip

If you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.

Episode webpage and blog: https://propelyourcompany.com/local-link-building/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Should doctors have their own Google Business Profile in addition to a location listing? This episode breaks down the difference between practitioner and practice profiles, when a separate doctor Google listing can help, and when it creates duplicate listings, split reviews, and patient confusion. You’ll also learn what to do if a doctor leaves your practice but their Google Business Profile still shows your address, and how to protect your main location listing while you clean it up.

Episode webpage, shownotes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/

Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.

You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person.

Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/

Get Started with Clicky - https://clicky.com/66422350

We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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If your rankings feel inconsistent or your visibility seems flat, it may not be because you need more SEO. It may be because your messaging is unclear. In this episode, I recap key insights from a recent live training and explain why AI search is forcing clinics to rethink how they present what they treat, who they help, and where they are located.

💥Fix Your AI Visibility Blind Spots Webinar: 7 Non-Technical Upgrades Any Clinic Can Do This Week

https://propelyourcompany.com/fix/

Send in your questions. ❤ We'd love to hear from you!

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.

Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Adding a second, third, or fourth location changes your SEO fast. This episode breaks down the multi-location upgrade plan that helps clinics rank in each market without creating internal competition, duplicate Google Business Profiles, or thin location pages. You’ll learn what to fix on your website, how to structure location pages and internal links, how to lock down NAP and citations, and a simple 30-day rollout plan for scaling without chaos.

👉 Episode webpage, blog & show notes: https://propelyourcompany.com/multi-location-seo-for-clinics/

📞Book a discovery call: https://calendly.com/propelyourcompany/discovery-call

📅Watch our free Clinic SEO Workshop now to rank #1 on Google, Google Maps & AI search: https://propelyourcompany.com/register-clinic-seo-workshop/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator.

Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Voice search and AI-powered search are changing how patients find clinics in 2026, but the winning strategy is still simple, clear local SEO and content that answers real patient questions. In this episode, you’ll learn how voice and AI queries differ from typed searches, what to update on your website and Google Business Profile, and five practical upgrades to help you show up more often and turn visibility into booked appointments.

Episode Webpage: https://propelyourcompany.com/voice-search/

Live Webinar: Fix Your AI Visibility Blind Spots - https://propelyourcompany.com/fix/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Therapy practices need SEO, but the usual marketing advice can cross privacy and ethics lines fast. This episode breaks down a privacy-first SEO plan that helps you rank locally and in AI-driven search without relying on reviews, testimonials, or client stories. You’ll learn what pages to create, how to structure content for clarity, and how to set boundaries that protect clients, your license, and your peace.

Episode webpage: https://propelyourcompany.com/seo-for-therapists/

Book a discovery call: https://calendly.com/propelyourcompany/discovery-call

Company website: https://propelyourcompany.com/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Your website might not need more pages; it may need a cleanup. This 2026 “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance.

Episode webpage, checklist, & show notes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

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The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

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Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.

So, how do you find new patients? Or, should we say: How do new patients find you?

Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy.

🎉Grab your FREE Physical Therapy SEO Quickstart Guide

We’re going over:

  • What SEO is
  • Why SEO is crucial to your success
  • The three pivotal SEO steps every physical therapist needs to take
  • What to know about your Google Business Profile
  • And more

Episode website and blog post: https://propelyourcompany.com/seo-for-physical-therapists/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond.

⚡Episode guide, blog & podcast notes: https://propelyourcompany.com/google-ai-answers/

If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors.

In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down:

  • Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).
  • Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.
  • Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"
  • A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.
  • 7-day action plan to audit and optimize your Google Business Profile + website this week.
  • How to monitor AI answers and avoid misinformation risks.

Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search.

Tune in for practical steps to make sure Google's AI answers questions the right way... your way.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.

Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.

If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.

You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.

If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.

💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/

⚡Book a discovery call, and we’ll help you map out your next steps. https://calendly.com/propelyourcompany/discovery-call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

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The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments.

Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.”

You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with patients finding clinics through AI searches.

I also walk you through a simple way to stop guessing, figure out what matters most for your clinic, and track progress without drowning in data. If you want clearer rankings in Google Search, better visibility in Google Maps, and a plan that keeps up with how search is changing in 2026, this episode will help you know what to do first.

Learn more about the Ready. Set. Rank! Accelerator Program: https://propelyourcompany.com/ready-set-rank-accelerator/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
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Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic!

Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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You don’t need to be a full-time YouTuber to get results from YouTube. In this episode, you’ll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We’ll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You’ll also get a quick checklist, a four-video starter plan, and the key metrics to track so you know it’s working.

https://propelyourcompany.com/youtube-seo-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again.

💥💥💥Episode webpage, show notes, and copy-and-paste templates >> https://propelyourcompany.com/google-anonymous-review/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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In this episode, you’ll learn how to diversify beyond Google without trying to be everywhere. You’ll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what’s worth your time.

We cover:

  • The Tier 1 foundation, website, Apple Maps, Bing, and reviews
  • Tier 2 high-leverage platforms, one social channel, and the right directories
  • Why YellowPages can still support local visibility and consistency
  • How to get “AI-ready” so your clinic is easier to find in tools like ChatGPT and Grok
  • The metrics that matter (calls, clicks, direction requests, and appointments)

Walk away with a clear 90-day focus plan and a “good enough” checklist for each platform.

>> Episode webpage, blog, and show notes: https://propelyourcompany.com/clinic-seo-beyond-google-platforms-that-still-matter/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?

In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.

👉Episode webpage & shownotes: https://propelyourcompany.com/should-you-diy-your-seo/

You’ll learn:

  • Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searches
  • The biggest advantages (and hidden pitfalls) of going the DIY SEO route
  • When it makes sense to call in SEO experts to save you time, stress, and costly mistakes
  • How hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmap
  • A clear decision framework to figure out which path is best for your clinic’s time, budget, and goals

If you’ve ever wondered whether you’re better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.

Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.

👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/

Other resources:

  • Google Business Profile Guide: Boost Your Clinic’s Local SEO
  • Boost Your Google Business Profile: 5 Advanced Strategies
  • Free Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New Patients
  • The Ready. Set. Rank! Complete SEO Toolkit for Clinics
  • Ready. Set. Rank! Accelerator
  • Book a Discovery Call

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
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If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.

You’ll discover:

  • Why SEO matters for clinics
  • The impact of skipping or pausing your SEO efforts
  • How to boost visibility, attract qualified patients, and increase revenue
  • A simple way to calculate how much money you may be leaving on the table

Whether you’re curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.

Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”

Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.

That’s where SEO — search engine optimization — comes in.

And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust.

Let’s explore how to do that.

👉Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
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Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility.

In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.

If you want a quick, low-effort way to get found by more patients, this episode shows you how.

Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

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* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

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Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job.

You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away.

In this episode of The Clinic Marketing Podcast, you will discover how to:

  • Turn existing professional relationships into safe, sustainable links
  • Use local directories, associations, and community involvement to support local SEO
  • Create simple content that naturally attracts local links
  • Evaluate which link opportunities are worth your time and which to skip

If you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you.

Episode webpage and blog: https://propelyourcompany.com/local-link-building/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

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In this episode, we break down Blogging 101 for clinics and healthcare practices. You will learn whether your clinic really needs a blog, how often you should publish, how long posts should be, and how to create content that not only attracts visitors but also turns them into new patients. We will cover how to fill content gaps, do simple keyword research, and position your clinic as a trusted authority in your specialty so you can grow your audience and boost your online visibility.

Episode Webpage & Show Notes: https://propelyourcompany.com/blogging-101/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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If Google Analytics (GA4) leaves you feeling confused, but you still want to know which marketing efforts are actually working, this episode is for you. I am walking you through a simple “analytics stack” for clinics where GA4 stays in place behind the scenes, and Clicky becomes your clear, real-time dashboard for quick decisions that lead to more booked appointments.

You will hear what Clicky is, how it pairs with GA4, and which six numbers to check each week so your team can spot trends, fix issues fast, and keep your website and marketing moving in the right direction. I also explain how to set Clicky up in just a few minutes and how to turn the data into practical next steps, even if you are not a numbers person.

Webpage, blog post, & shownotes: https://propelyourcompany.com/simple-website-traffic-tracker/

Get Started with Clicky - https://clicky.com/66422350

We are affiliates for Clicky because we genuinely use and recommend it for clinics. There is a free plan you can start with, and on the episode blog and show notes page, you will find screenshots, step-by-step setup visuals, and more.

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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This episode breaks down the difference between traditional SEO and local SEO for clinics and healthcare practices. You will learn how Google decides which clinics to show in search and maps, and what you can do to improve your local visibility so more patients find and choose your practice.

• What SEO means for clinics and healthcare providers
• How traditional SEO and local SEO work together for your practice
• Why local intent matters when patients search for care nearby
• How to know if your clinic needs a local SEO strategy
• Key local SEO ranking factors that impact where your clinic shows up
• Practical tips to optimize your Google Business Profile listing
• How local citations and online reviews influence patient visibility and trust

💥 Episode Webpage: https://propelyourcompany.com/local-seo-vs-traditional-seo/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again.

💥💥💥Episode webpage, show notes, and copy-and-paste templates >> https://propelyourcompany.com/google-anonymous-review/

Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. **

🎉 LIVE Webinar:

The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern* Can’t make it live? Register anyway. You’ll get access to the limited-time replay. ** 👉Save your spot: https://propelyourcompany.com/june/

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.

When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.

Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience -- https://propelyourcompany.com/faq-seo/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
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Struggling to market your clinic without feeling pushy or salesy? This episode is for you.

We dive deep into practical, authentic marketing strategies that actually work for anyone who wants a full schedule without compromising their values.

You’ll learn:

  • Why most clinicians are incapable of creating truly “salesy” marketing (and how to stop worrying about it)
  • The simplest way to use AI so your content sounds like YOU, not a robot
  • Why email marketing is the quiet powerhouse most clinics are sleeping on (and how to reuse your best emails guilt-free)
  • How to repurpose one piece of content across blog, email, and social without living on the hamster wheel
  • The batching and repurposing tricks that save sanity
  • Real-world social media strategies (including local Facebook groups) that turn followers into patients
  • The one mindset shift that makes marketing feel like service instead of selling

Perfect for introverts, tech-shy practitioners, or anyone who’s ever thought, “I just don’t want to be that person.” Spoiler: you don’t have to be.

If you want to get visible, build trust, and fill your books while staying 100% yourself—this episode will give you the exact roadmap.

Episode webpage, show notes, and blog post: https://propelyourcompany.com/market-your-clinic-without-feeling-salesy/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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In this short Black Friday episode, you will learn how to save on SEO that helps turn more online searches into booked appointments.

Get 30% off our popular offers:

  • Ready. Set. Rank! Complete SEO Toolkit for Clinics>> https://propelyourcompany.com/ready-set-rank-clinic-seo-toolkit/
  • Google Business Profile Audit>> https://propelyourcompany.com/google-business-profile-audit/
  • Book a concierge Zoom call if you have questions>> https://calendly.com/propelyourcompany/discovery-call
  • Details about the 2025 Black Friday promos >> https://propelyourcompany.com/black-friday-2025/

Use promo code BF2025 at checkout to claim the offer. Black Friday promo valid until 11:59 p.m. (ET) Monday, December 1, 2025. The promo cannot be included with additional promos.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Find out "what's working right now" to turn online searches into booked appointments - FAST! We'll walk through 5 conversion powerplay moves you can start putting into action this week.

Grab the weekly + monthly rollout plan and extra resources on the episode webpage/blog post.

Turn Online Searches Into Patients: The 2026 Local Conversion Playbook for Clinics -- https://propelyourcompany.com/turn-website-traffic-into-patients-clinics/

If you manage a clinic, this episode shows exactly how to turn online interest into booked visits—this week. From Google Search and Maps to your website, we’re covering what’s working now to turn traffic into patients.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

  • Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
  • The exact pages every clinic should have for services and conditions
  • How this setup improves patient experience and makes it easier for them to book with you
  • A quick action step to start improving your site today

Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.

Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments.

Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Here's what we're going over:

  • Comparing personal branding to company branding
  • Understanding when to utilize personal branding
  • Analyzing the challenges of a personal branding approach
  • Evaluating the advantages of company branding
  • Tips for blending both branding strategies effectively
  • Emphasizing the importance of consistent online presence
  • Recommending resources for clinic owners seeking branding guidance

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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Learn how to improve your clinic’s local SEO and rank in nearby cities. Discover proven strategies to expand your reach, attract more patients, and grow your visibility beyond your location.

Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.

So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?

That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.

By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.

Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.

In this episode, you’ll discover:

  • How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
  • The top signals AI looks for when deciding who makes the list
  • Simple actions you can take to ensure your clinic is part of the conversation — not left out of it

Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.

Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.

Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
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When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”

Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.

That’s where SEO — search engine optimization — comes in.

And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust.

Let’s explore how to do that.

🎇Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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If your clinic’s website isn’t using video yet, you’re missing one of the biggest opportunities to boost your visibility and connect with patients.

In this episode, we break down how to strategically use video to improve your website’s SEO and patient experience. You’ll learn:

  • How video content helps your website rank higher in Google search results
  • 10 smart ways to use videos on your website to attract and convert more patients
  • The difference between short-form and long-form videos—and when to use each
  • Common video mistakes clinic owners make (and how to avoid them)

Whether you’re a chiropractor, physical therapist, acupuncturist, or clinic owner in another specialty, this episode will give you the inspiration and practical steps to make video work for your website and your business.

If you’re ready to turn video into one of your most powerful SEO tools, this episode is for you.

Episode webpage, blog post, and show notes: https://propelyourcompany.com/video-for-clinic-website/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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Most clinic owners think optimizing their Google Maps presence ends after setting up their Google Business Profile, adding hours, and uploading a few photos. But if you stop there, you’re missing one of the biggest ranking opportunities on Google Maps.

In this episode of The Clinic Marketing Podcast, you’ll learn advanced tactics to boost your visibility and credibility through user-generated content—reviews, photos, Q&A, and posts from your patients.

Discover how to:

  • Turn your Google reviews into an ongoing growth engine
  • Use the Q&A section to build trust and improve SEO
  • Encourage authentic, high-quality patient photos that attract new visitors
  • Leverage user-generated Google Posts to increase engagement and local visibility

You’ll also get a framework for building a sustainable system that keeps your profile active and your clinic at the top of local search results.

If you want to dominate Google Maps and stand out from competitors, this episode will show you exactly how to get your audience involved in the process.

Episode Webpage, blog, & show notes: https://propelyourcompany.com/google-maps-user-generated-content/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.

In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy.

And stick around to the end, because I’ll be giving you three actionable steps you can implement today to gain a competitive edge.

Webpage Episode: https://propelyourcompany.com/how-to-spy-on-your-competitors-seo-plan/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉>> https://propelyourcompany.com/learn

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Is your SEO plan really working—or are you just hoping it is? This episode breaks down the 10 biggest red flags that your SEO strategy might be missing the mark and exactly what to do about each one.

You’ll discover how to identify issues like stagnant traffic, low conversions, outdated content, and missing local visibility—plus simple ways to fix them. From optimizing your Google Business Profile to improving your keyword targeting and refreshing old pages, you’ll get a clear action plan to attract more qualified patient leads and rank higher in search.

If your website isn’t driving new appointments or your SEO results feel stuck, this episode will help you pinpoint what’s broken and how to get back on track.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.

Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.

Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world.

Tune in to learn:

  • The key questions to ask yourself to audit your homepage’s effectiveness
  • How to gauge your homepage’s performance and make data-driven improvements
  • The essential homepage elements that keep visitors engaged
  • How to craft a menu that guides your patients effortlessly
  • Proven tips to make your calls-to-action stand out
  • How to use testimonials to build credibility and trust
  • Expert tips for keeping visitors on your site longer

And so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine.

Episode webpage - https://propelyourcompany.com/clinic-homepage/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you?

In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.

You’ll learn:

  • Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searches
  • The biggest advantages (and hidden pitfalls) of going the DIY SEO route
  • When it makes sense to call in SEO experts to save you time, stress, and costly mistakes
  • How hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmap
  • A clear decision framework to figure out which path is best for your clinic’s time, budget, and goals

If you’ve ever wondered whether you’re better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.

Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.

The big question is—how do you make your clinic show up in those results?

Let’s break it down.

💥 Episode webpage and show notes: How to Rank for “Near Me” Searches: A Local SEO Guide for Clinics

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.

Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.

Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/

Other resources:

  • Google Business Profile Guide: Boost Your Clinic’s Local SEO
  • Boost Your Google Business Profile: 5 Advanced Strategies
  • Free Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New Patients
  • The Ready. Set. Rank! Complete SEO Toolkit for Clinics
  • Ready. Set. Rank! Accelerator
  • Book a Discovery Call

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead?

Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success.

If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.

Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026.

Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/

🎉Additional Resources:

  • Ready to DIY? Grab The Ready. Set. Rank! Complete SEO Toolkit for Clinics.
  • Want coaching and accountability? Join the Ready. Set. Rank! Accelerator before spots close in early October.
  • Need a GBP boost? Book a Google Business Profile Audit.
  • Want full-service SEO done for you? Book a Discovery Call.
  • Curious about AI and Google changes? Sign up for the free Clinic SEO Workshop.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them.

You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now!

Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/

Ready to dive deeper?

Download our free guide and checklist, or book a comprehensive Google Business Profile audit.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.

You’ll discover:

  • Why SEO matters for clinics
  • The impact of skipping or pausing your SEO efforts
  • How to boost visibility, attract qualified patients, and increase revenue
  • A simple way to calculate how much money you may be leaving on the table

Whether you’re curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.

Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

View Details

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot >> propelyourcompany.com/learn

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

SEO (Search Engine Optimization) is constantly evolving, but with the right tools, you can stay ahead of the curve.

Join our webinar for a comprehensive strategy to boost your visibility on Google Search, Google Maps, and AI-driven searches, without spending a dime on ads.

🎉Sign up now to watch it on-demand (available for a limited time).

Save your spot >> propelyourcompany.com/learn

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.

Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

View Details

Most clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility.

In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor.

If you want a quick, low-effort way to get found by more patients, this episode shows you how.

Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

View Details

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.

By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!

Complete episode details - https://propelyourcompany.com/expand-your-audience/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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View Details

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.

So, how do you find new patients? Or, should we say: How do new patients find you?

Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy.

🎉Grab your FREE Physical Therapy SEO Quickstart Guide

We’re going over:

  • What SEO is
  • Why SEO is crucial to your success
  • The three pivotal SEO steps every physical therapist needs to take
  • What to know about your Google Business Profile
  • And more

Episode website and blog post: https://propelyourcompany.com/seo-for-physical-therapists/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.

⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/

If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for.

But here’s the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients’ questions.

So today, I’ll cover:
✅ What the ‘People Also Ask’ feature is and how it works
✅ How to use it to find endless content ideas for your clinic’s website, blog, and social media
✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool
✅ How to turn these questions into high-ranking SEO content

Grab a notepad because by the end of this episode, if you follow the steps we chat about, you’ll have dozens of content ideas ready to go! Let’s get started.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.

You’ll learn:

  • Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
  • The exact pages every clinic should have for services and conditions
  • How this setup improves patient experience and makes it easier for them to book with you
  • A quick action step to start improving your site today

Whether you’re a chiropractor, physical therapist, med spa, or other healthcare provider, this strategy works—and it’s easier to set up than you think.

Episode webpage and blog post: https://propelyourcompany.com/website-pages-that-make-google-send-you-the-right-patients/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
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nternal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.

📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.

In this episode, you’ll discover:

  • How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
  • The top signals AI looks for when deciding who makes the list
  • Simple actions you can take to ensure your clinic is part of the conversation — not left out of it

Whether you run a chiropractic office, physical therapy clinic, med spa, or any other healthcare practice, this is your roadmap to getting found in AI-powered searches, Google Search, and Google Maps.

Don’t wait for your competitors to take the lead. Learn how to show up where patients are searching today.

Episode webpage, blog, and show notes: https://propelyourcompany.com/ai-powered-searches/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Online listings can help establish your clinic as a trusted business and build credibility, both online and offline.

While it’s smart to be listed in as many relevant online directories as possible, there are four you absolutely can’t skip. If you’re not set up with them yet, make it a priority.

This is a special encore presentation of one of the most popular episodes from our podcast library.

In this episode, you’ll discover:

  • Why your online listings matter for attracting patients
  • Simple resources to help you optimize your listings
  • Tips for creating listings that stand out
  • The importance of adding great images
  • Why Yelp reviews still matter for clinics

🎉If you’re ready to get more business through your clinic doors, grab a FREE copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.

Grab the Local Listing Bundle

Episode Webpage, blog & shownotes: 4 Online Listings that Will Help Your Clinic Get More Patients

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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If your clinic isn't ranking high in Google Search, Google Maps, and even AI-powered search results, your competitors are getting the patients who should be finding you the solution. Discover the step-by-step framework you can follow to boost your rankings, attract more local patients, and build trust online.

Get started now!

💥 The Ready. Set. Rank! Complete SEO Toolkit for Clinics - https://propelyourcompany.com/ready-set-rank-complete-seo-toolkit-for-clinics-launch

Send in your questions. ❤ We'd love to hear from you!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads

https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Launch Your Clinic's First Website the Right Way
Thinking about your clinic’s first-ever website or finally ready to give your current one a major upgrade? In this episode, we walk through the essential steps to build a website that truly works — from what pages to include to how to make it both user-friendly and optimized for search. No tech overwhelm, no guesswork, just practical tips designed specifically for clinics.

You’ll learn:

  • Which mixed set of pages your clinic really needs—and why
  • Smart platform and hosting choices to streamline your build
  • SEO and analytics essentials that raise your Google rankings from the start
  • How to make your site a 24/7 asset that brings in leads effortlessly

Perfect for new clinic owners or anyone building from scratch — we break it down into easy, strategic action steps.

Tune in and build a website that represents your clinic, gets found online, and saves you time and stress.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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What exactly is SEO — and why should clinic owners care?

In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients.

We cover:

  • What SEO actually means (without the jargon)
  • Why it matters now more than ever
  • Simple ways to start improving your visibility online
  • What happens if your clinic isn’t optimized for search

If you’ve ever felt confused or overwhelmed by SEO, this is the perfect starting point.

Episode webpage, show notes. & blog: https://propelyourcompany.com/seo-101-for-clinics/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.

We’ll cover:

  • How ChatGPT integrates with local search capabilities
  • Why visibility and direct engagement are critical for clinics
  • The role of navigational queries in building a stronger brand
  • The impact of real-time data access on marketing strategies
  • Practical use cases for ChatGPT’s evolving search functionalities
  • Why clinics must prioritize SEO and ensure their online presence is accurate
  • How ChatGPT can become a valuable tool for patient engagement

✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic!

Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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In this episode, we break down what Google’s AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.

Episode Webpage: https://propelyourcompany.com/google-ai-mode/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.

Episode webpage: https://propelyourcompany.com/med-spa-seo/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

View Details

Are you ready to start adding content to your website, but unsure where it should go? No need to stress.

We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.

Today we’ll go over:

  • What your fixed website pages are used for
  • What fixed website pages should be on your site and why
  • How your main website pages and sub-pages differ
  • What your blog posts are used for
  • How to write a traffic-worthy blog post

We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.

Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

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In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them.

You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now!

Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/

Ready to dive deeper?

Download our free guide and checklist, or book a comprehensive Google Business Profile audit.

Send in your questions. ❤ We'd love to hear from you!

NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.

Save your spot 🎉

In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic.

Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!

🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn

📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/

Let's Stay Connected:

  • Website - https://propelyourcompany.com/
  • Free SEO Training 🎉 - https://propelyourcompany.com/learn
  • Instagram
  • Facebook
  • YouTube

View Details

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.

In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.

Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more potential patients.

Tune in to learn exactly what to do and how it can impact your search results.

Episode webpage & show notes: https://propelyourcompany.com/website-update-to-improve-local-seo/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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  • YouTube

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Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each?

Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.

How? It's all about optimizing your website's location pages.

Your location pages can be powerful digital ambassadors for each office, driving both search visibility and patient bookings.

You’ll discover:

  • The common pitfalls that hold location pages back
  • Essential on-page SEO tactics every page needs
  • Key content elements that build trust and conversions

Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations.

Episode webpage & shownotes: https://propelyourcompany.com/seo-website-tip-multiple-location-clinics/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings.

You'll uncover:

  • The tell-tale signals that point to “redesign” versus “refresh”
  • How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks
  • Why cookie-cutter clinic website content templates fail and can tank your rankings
  • And more

Episdoe webpage & shownotes: https://propelyourcompany.com/website-refresh-vs-redesign/

Craving a clear roadmap? Book your FREE discovery call at propelyourcompany.com and turn your site into a patient-booking powerhouse!

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Live Webinar Replay:How AI Is Redefining Search for Clinics — and What You Must Do Next

https://propelyourcompany.com/ai-search

Sign up now to watch it on-demand (available for a limited time).

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
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Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.

Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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View Details

"Does blogging actually help a clinic book more patients?" As a healthcare provider, you've probably wondered if spending time creating blog content is worth the effort when platforms like Instagram and TikTok seem to dominate the information landscape. The answer might surprise you.

Learn how to transform your posts into patient-booking machines.

In this episode you’ll learn:

  • Patient-focused topic sourcing from FAQs and Google’s “People Also Ask”
  • On-page SEO essentials and smart internal linking
  • How to use AI tools without risking your rankings
  • Promotion tactics to amplify reach and keep content working for you

Tune in now and start filling your schedule with the patients who are already searching for you.

Episode webpage and show notes: https://propelyourcompany.com/blogging-seo/

Send in your questions. ❤ We'd love to hear from you!

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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  • YouTube

View Details

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study.

We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.

Here you’ll learn:

  • What citations are
  • Key elements of online listings
  • Whether you should pay for citation listing services
  • How and when you should conduct a citation audit
  • How many citations do you really need
  • And more

Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details!

Episode webpage: https://propelyourcompany.com/online-listings-for-seo/

📌Also, be sure to grab our local listing bundle guide: https://propelyourcompany.com/local-listings/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Struggling with AI-generated content for your healthcare practice? You're not alone. Google isn't against AI content—it's against lazy implementation that lacks the human touch patients need when making healthcare decisions.

This episode tackles the critical balance between leveraging AI's efficiency and maintaining the authenticity your patients demand. We dive deep into the three specific red flags that trigger Google penalties.

The heart of this discussion is our practical HUMAN framework—a five-step process transforming robotic drafts into content that resonates with both search engines and patients. We walk through each step with real examples.

🎉Episode Website & Shownotes(includes HUMAN framework) - https://propelyourcompany.com/generic-ai-copy-tanking-your-clinics-rankings/

Ready to fix your existing AI content without starting from scratch?

We provide actionable steps you can implement immediately, taking just 10-15 minutes per post.

🎉Episode Website & Shownotes(includes HUMAN framework) - https://propelyourcompany.com/generic-ai-copy-tanking-your-clinics-rankings/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.

Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template

Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

Propel Marketing & Design
Improve your online presence with local SEO. Grow your website traffic. Acquire new patients.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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  • YouTube

View Details

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.

Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

Propel Marketing & Design
Improve your online presence with local SEO. Grow your website traffic. Acquire new patients.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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View Details

How to Optimize Photos for Your Google Business Profile: Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics Google Business ListingsToday, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign.

Episode Webpage: https://propelyourcompany.com/photos-google-business-profile/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

Propel Marketing & Design
Improve your online presence with local SEO. Grow your website traffic. Acquire new patients.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

In this episode, we break down what Google’s new AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.

Episode Webpage: https://propelyourcompany.com/google-ai-mode/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

This episode explores the differences between traditional and local SEO and local SEO.

Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility.

• Understanding what SEO is
• Differentiating traditional SEO from local SEO
• Importance of local intent in searches
• How to recognize if your business needs local SEO
• Key ranking factors for local SEO
• Strategies for optimizing your Google Business profile
• The role of local citations and online reviews in visibility

💥 Episode Webpage: https://propelyourcompany.com/local-seo-vs-traditional-seo/

💥 NEW Webinar: How to Dominate Local SEO -- https://propelyourcompany.com/learn

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

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Internal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.

📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/

💥Free local SEO webinar: propelyourcompany.com/learn

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Today, we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.

If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!

So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.

🛑 But before you start printing these QR codes to post around your office, there’s something important you need to know that we’ll dive into in this episode.

🚀 In this episode, I’ll walk you through how to set this up, where to use your QR code, and why this simple tactic can significantly impact your business.

Episode webpage: https://propelyourcompany.com/google-new-review-feature/

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Reviews can make or break your local rankings, build trust with potential patients, and drive more people through your doors. But here’s the catch: if you’re not careful about how you get those reviews, Google could remove them—or worse—wipe out your entire review history.

So today, we’re going to talk about how to get more Google reviews the right way and the best practices to make sure they actually stick around. Let’s get into it.

Episode webpage & blog post: https://propelyourcompany.com/mistake-that-gets-google-reviews-deleted/

Other Helpful Links:

  • Free local SEO webinar
  • Clinic Local SEO Guide
  • Google Business Profile Ultimate Guide

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.

We're going over numerous site considerations, including:

  • Hosting
  • Design features
  • Customer support
  • Data ownership
  • Admin access
  • Content rights
  • And more

🌟 Episode webpage show notes: Best Website Platform: WordPress, Squarespace, Wix, or Something Else?

We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.

Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.

The big question is—how do you make your clinic show up in those results?

Let’s break it down.

💥 Episode webpage and show notes: How to Rank for “Near Me” Searches: A Local SEO Guide for Clinics

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.

However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.

Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients.

📌 Episode Webpage & Shownotes: 12 Features Hurting Your Website’s Performance & How to Fix Them

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.

When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.

Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.

In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

  • How to supercharge your creativity with AI assistance
  • The evolution of writing tools from basic grammar checks to advanced assistants
  • Practical tips to elevate your content and stand out from the crowd
  • The art of balancing AI power with human creativity

Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.

💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/

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We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data.

A listener of The Clinic Marketing Podcast asked:

“I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other tools?”

Such a good question—and one I know a lot of clinic owners wonder about, especially when they’ve just launched a new site and aren’t sure what to expect next.

So, in this episode, we’re going to break down:

  • What “good performance” actually looks like for a clinic website
  • Which tools to use
  • And what to focus on inside Google Analytics—without drowning in data

Let’s get into it.

Episode webpage: Tracking Website Performance Without Drowning in Data

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Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay]

📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies

⚡ Download FREE Guide -- Google Business Profile Listing
Ultimate Guide

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎

Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer

Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: substantial, valuable content that addresses patient questions and demonstrates expertise. This episode pulls back the curtain on a problem affecting countless clinic websites.

The consequences are severe but fixable.

When Google encounters these sparse pages, it quickly determines there's insufficient value to rank well in search results. Potential patients who do find you bounce away quickly without booking appointments.

The good news? Even small improvements to your most important pages can make a significant difference.

Whether you're a chiropractor, physical therapist, dentist, or other healthcare provider, this episode provides actionable steps to transform your thin content into rich, valuable resources that both Google and patients will appreciate.

Don't let your beautiful website go to waste – make sure your content is working as hard as your design. Ready to determine if thin content is holding your practice back?

Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.

Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it.

Episode Webpage & Shownotes: https://propelyourcompany.com/local-seo-what-influences-local-visibility/

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Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results.

But in reality, those additional profiles could be doing more harm than good.

Stick with me as I break down how Google’s ranking filter works, how to tell if this issue is affecting you, and what to do to fix it.

Epsiode Webpage & Shownotes: https://propelyourcompany.com/are-extra-google-business-listings-hurting-your-rankings/

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Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more.

In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from everything else cluttering the internet. From crafting headlines that demand clicks to conclusions that drive action, each component plays a crucial role in your content's success.

Webpage Episode: https://propelyourcompany.com/anatomy-blog-post/

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Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.

In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy.

And stick around to the end, because I’ll be giving you three actionable steps you can implement today to gain a competitive edge.

Webpage Episode: https://propelyourcompany.com/how-to-spy-on-your-competitors-seo-plan/

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important
  • Google Business Profile (formerly Google My Business)
  • And, more!

Are you ready to propel your practice? Let’s do it!

Episode Webpage - https://propelyourcompany.com/improve-clinics-website-position/

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.

In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.

Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more potential patients.

Tune in to learn exactly what to do and how it can impact your search results.

🌟Podcast episode webpage 🌟 https://propelyourcompany.com/website-update-to-improve-local-seo/

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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?

In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.

We’ll give you three categories of Google Post-creation guidance:

  • What not to do with your Google Posts
  • Google Posts that CAN work if done correctly
  • Google Posts that you simply must do to connect and engage with your users so they take action

If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it.

Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/

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A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence.

✔Grab your website spring clean your website checklist - https://propelyourcompany.com/spring-clean-your-website/

Visit https://propelyourcompany.com/spring-clean-your-website/ for the complete website spring cleaning checklist and all tools mentioned in this episode.

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If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more.

In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.

Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.

Are you ready to unlock the secrets of SEO with images? Let’s do it.

Episode Webpage: https://propelyourcompany.com/photos-for-seo/

Additional resources and Show Notes related to this episode include:

  • DIY Blog Images: Tips & Tools to Create Impact
  • Image SEO: How to Optimize Your Website Images
  • Detailed Clinic Photoshoot List
  • How to Plan a Picture-Perfect Photo Shoot

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.

Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base.

In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.

Tune in and take your clinic's SEO to the next level!

Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.

If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!

So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.

🛑 But before you start printing these QR codes to post around your office, there’s something important you need to know that we’ll dive into in this episode.

🚀 In this episode, I’ll walk you through how to set this up, where to use your QR code, and why this simple tactic can significantly impact your business.

Episode webpage: https://propelyourcompany.com/google-new-review-feature/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings?

It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue.

In today’s episode, we’re diving into the #1 fix you can make today to strengthen your local SEO and ensure potential patients find accurate, trustworthy information about your business online.

👉 Episode webpage: https://propelyourcompany.com/boost-your-google-rankings/

💥Related Resources:💥

  • How to Dominate the 1st Page of Google and Get More New Patients in 2025(Without spending ONE CENT on ads!)
  • This 1 Simple Step Can Quickly Boost Your Google Rankings (blog)
  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
  • Boost Your Google Business Profile: 5 Advanced Strategies
  • Local SEO: What really influences your local visibility online?
  • 4 Online Listings that Will Help Your Clinic Get More Patients
  • A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
  • Why You Need to Invest Some Time in Your Apple Maps Listing
  • A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
  • Yelp SEO for Chiropractors & Clinic Owners
  • A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
  • Chiropractor Clinic SEO: The Essential Guide for Online Success
  • 5 Local SEO Strategies for Multidisciplinar

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.

Episode Webpage - https://propelyourcompany.com/website-platform/

We're going over numerous site considerations, including:

  • Hosting
  • Design features
  • Customer support
  • Data ownership
  • Admin access
  • Content rights
  • And more

We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Here's what we're going over:

  • Comparing personal branding to company branding
  • Understanding when to utilize personal branding
  • Analyzing the challenges of a personal branding approach
  • Evaluating the advantages of company branding
  • Tips for blending both branding strategies effectively
  • Emphasizing the importance of consistent online presence
  • Recommending resources for clinic owners seeking branding guidance

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.

⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/

If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for.

But here’s the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients’ questions.

So today, I’ll cover:
✅ What the ‘People Also Ask’ feature is and how it works
✅ How to use it to find endless content ideas for your clinic’s website, blog, and social media
✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool
✅ How to turn these questions into high-ranking SEO content

Grab a notepad because by the end of this episode, if you follow the steps we chat about, you’ll have dozens of content ideas ready to go! Let’s get started.

⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.

Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.

In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.

💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/

We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.

Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!

💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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I’m hosting a FREE live webinar all about Google Analytics 4—and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence.

✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/

Whether you're just starting with Google Analytics or have been using it for a while, this beginner-friendly session will show you exactly how to track your website’s traffic, measure key metrics, and understand what’s working (or not) when attracting more patients.

I’ll be covering:

  • The most important GA4 reports for clinic owners
  • How to track website traffic sources like SEO, social media, and paid ads
  • The engagement metrics that matter most
  • And, how to track patient conversions like appointment bookings, calls, and form submissions

Plus, I’ll walk you through the GA4 dashboard and share common mistakes clinic owners make and how to avoid them!

✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/

Can’t make it live? No worries! You’ll get access to the replay so you can watch at your convenience.

So if you're ready to take control of your data and see real improvements in your clinic’s growth, head over to https://propelyourcompany.com/ga4-webinar/ to sign up today.

This is a MUST-attend event if you're a chiropractor, physical therapist, acupuncturist, or wellness practitioner looking to level up your online presence. Don’t wait, sign up now and get ready to make smarter, data-driven decisions for your clinic!

✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results!

Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success.

In this episode of The Clinic Marketing Podcast, we break down actionable strategies that clinic owners can implement to strengthen their local presence and build trust within their community.

Here’s what you’ll learn:

  • Why local SEO is a game-changer for clinics and small businesses.
  • The key differences between Google Map Pack rankings and organic search results.
  • Essential factors influencing your visibility in the Google Map Pack.
  • How citations, reviews, and quality backlinks impact your rankings.
  • The role of personalization and optimizing your website for local search.
  • Why consistent business information across directories matters.
  • How small, ongoing efforts can lead to lasting local visibility.

💥 Episode webpage - https://propelyourcompany.com/local-seo-what-influences-local-visibility/💥 Show Notes & Related Resources:

  • Free Training: How to Create a Winning SEO Plan for 2025
  • Local SEO vs. Traditional SEO: Key Differences You Need to Know
  • Google Business Profile: The Ultimate Guide to Optimizing Your GBP Listing
  • Local Search Ranking Factors
  • How Many Online Listings Does Your Clinic Need for SEO? [Case Study Included]
  • Google Business Profile / Google Maps Audit
  • * Book a Discovery Call ***

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

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🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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  • Free SEO Training 🎉
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?

In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.

We’ll give you three categories of Google Post-creation guidance:

  • What not to do with your Google Posts
  • Google Posts that CAN work if done correctly
  • Google Posts that you simply must do to connect and engage with your users so they take action

Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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This episode explores the differences between traditional and local SEO and local SEO. Learn how Google’s algorithms impact search results and provide insights into optimizing your online presence for local visibility.

• Understanding what SEO is
• Differentiating traditional SEO from local SEO
• Importance of local intent in searches
• How to recognize if your business needs local SEO
• Key ranking factors for local SEO
• Strategies for optimizing your Google Business profile
• The role of local citations and online reviews in visibility

💥 Episode Webpage: https://propelyourcompany.com/local-seo-vs-traditional-seo/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s latest AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.

We’ll cover:

  • How ChatGPT integrates with local search capabilities
  • Why visibility and direct engagement are critical for clinics
  • The role of navigational queries in building a stronger brand
  • The impact of real-time data access on marketing strategies
  • Practical use cases for ChatGPT’s evolving search functionalities
  • Why clinics must prioritize SEO and ensure their online presence is accurate
  • How ChatGPT can become a valuable tool for patient engagement

✨Episode webpage - https://propelyourcompany.com/ai-meets-local-search/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

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As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic.

In this special year-end recap, we’re counting down the most popular episodes, including:

  • The Ultimate Google Post Strategy to Drive More Business (Episode 86)
  • Advanced Strategies for Your Google Business Profile Listing (Episode 61)
  • 12 Items to Remove from Your Clinic Website Immediately (Episode 49)
  • How to Optimize Photos for Your Google Business Profile (Episode 47)
  • 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content (Episode 77)
  • Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO (Episode 87)
  • Get Found Online: 4 Listings Every Clinic Needs (Episode 79)
  • Homepage Checkup: Does Your Clinic’s Website Attract Patients? (Episode 76)
  • Stock Photos vs. Unique Photos for SEO: How Google Ranks Them (Episode 83)
  • SEO 101: How Do I Improve My Website’s Position Online? (Episode 88)
  • Beyond AI and Clickbait: Crafting Content That Converts (Episode 84)
  • What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? (Episode 85)

🎧 Revisit these top strategies to make 2025 your best year yet!

For all episodes, visit our podcast page here: The Clinic Marketing Podcast.

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.

In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

  • How to supercharge your creativity with AI assistance
  • The evolution of writing tools from basic grammar checks to advanced assistants
  • Practical tips to elevate your content and stand out from the crowd
  • The art of balancing AI power with human creativity

Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.

💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast.

Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive.

With competition comes the ever-present need for a highly strategic local SEO campaign.

Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients.

Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.

We'll go over:

  • How local SEO for a mobile medical business differs from physical-location SEO
  • Why local SEO is important to mobile medical business success
  • Mobile healthcare business local SEO best practices to implement today
  • And more

👉Detailed episode webpage: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.

Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template

Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Are you ready to start adding content to your website, but unsure where it should go? No need to stress.

We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.

Today we’ll go over:

  • What your fixed website pages are used for
  • What fixed website pages should be on your site and why
  • How your main website pages and sub-pages differ
  • What your blog posts are used for
  • How to write a traffic-worthy blog post

We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.

Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away.

In this episode of ​The Clinic Marketing Podcast, we reveal 12 things you need to remove from your clinic website immediately—and explain why letting them go is critical.

By addressing these areas, clinic owners can not only enhance their website's UX but also improve search engine optimization (SEO) and attract more patients.

The ultimate goal? To design a digital space that reflects your clinic's brand while inspiring, informing, educating, and engaging your audience. Tune in to make your website a true asset to your practice!

Episode webpage: https://propelyourcompany.com/items-to-remove-from-your-clinic-website/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important
  • Google Business Profile (formerly Google My Business)
  • And, more!

If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below.

Are you ready to propel your practice? Let’s do it!

Episode Webpage: https://propelyourcompany.com/improve-clinics-website-position/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.

This episode goes over:

  • Where are patients / customers reading reviews
  • How often are consumers reading online reviews?
  • How many sites do consumers check reviews on?
  • What are the most important review factors
  • Do your reviews need to all be positive
  • Do you really need to reply to reviews
  • What star ratings do people actually expect to see
  • Does the number of reviews you have actually matter
  • AIs role in reviews
  • Can customers tell if reviews are fake
  • How customers write reviews
  • How to collect reviews
  • How to repurpose reviews

Episode webpage: https://propelyourcompany.com/online-reviews/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?

In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.

We’ll give you three categories of Google Post-creation guidance:

  • What not to do with your Google Posts
  • Google Posts that CAN work if done correctly
  • Google Posts that you simply must do to connect and engage with your users so they take action

If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it.

Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/

👉Grab your Google Business Profile Guide

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.

We're going over numerous site considerations, including:

  • Hosting
  • Design features
  • Customer support
  • Data ownership
  • Admin access
  • Content rights
  • And more

We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.

Episode Webpage: https://propelyourcompany.com/website-platform/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

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In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results.

We’ll break down practical strategies tailored for clinic owners, focusing on writing for patients rather than just for search engines, creating SEO-friendly pages, and avoiding common pitfalls like overwhelming “doctor talk.”

Whether you're posting a blog, updating your website, or planning your next email, these tips will help you craft content that not only ranks but genuinely connects with readers.

Tune in for insights that will take your digital presence—and patient engagement—to the next level!

Episode webpage: https://propelyourcompany.com/crafting-content-that-converts/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

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If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.

In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.

Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.

Are you ready to unlock the secrets of SEO with images? Let’s do it.

Episode Webpage: https://propelyourcompany.com/photos-for-seo/

Additional resources and Show Notes related to this episode include:

  • DIY Blog Images: Tips & Tools to Create Impact
  • Image SEO: How to Optimize Your Website Images
  • Detailed Clinic Photoshoot List
  • How to Plan a Picture-Perfect Photo Shoot

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.

While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.

Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.

Episode Webpage: https://propelyourcompany.com/gbp-advanced-strategies/

Send in your questions. ❤ We'd love to hear from you!

Free Live Training:

How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off.

Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach.

Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how.

In this episode, you’ll learn about:

  • What Apple Business Connect (ABC) is
  • How ABC works and why you need it
  • Where to set up your ABC place card
  • Where to get your Apple ID, if you don’t know it
  • Tips to optimize your ABC place card
  • Resources for further help with ABC setup and SEO wins

Complete episode details: https://propelyourcompany.com/your-apple-maps-listing/

Send in your questions. ❤ We'd love to hear from you!

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How AI Is Redefining Search for Clinics — and What You Must Do Next

🎉 https://propelyourcompany.com/ai-search

🎉 Live Webinar:How AI Is Redefining Search for Clinics — and What You Must Do Next

🎥 Watch the free SEO webinar – Rank higher on Google without ad spend

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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead?

Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success.

If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.

Episode webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/

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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

The four big online listings include:

  • Google Business Profile
  • Bing Places
  • Apple Business Connect
  • Yelp

If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.

Episode webpage: https://propelyourcompany.com/online-listings/

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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.

Here you’ll learn:

  • What citations are
  • Key elements of online listings
  • Whether you should pay for citation listing services
  • How and when you should conduct a citation audit
  • How many citations you really need
  • And more

Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details!

Episode webpage: https://propelyourcompany.com/online-listings-for-seo/

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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.

In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

  • How to supercharge your creativity with AI assistance
  • The evolution of writing tools from basic grammar checks to advanced assistants
  • Practical tips to elevate your content and stand out from the crowd
  • The art of balancing AI power with human creativity

Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.

💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/

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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.

Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.

Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world.

Tune in to learn:

  • The key questions to ask yourself to audit your homepage’s effectiveness
  • How to gauge your homepage’s performance and make data-driven improvements
  • The essential homepage elements that keep visitors engaged
  • How to craft a menu that guides your patients effortlessly
  • Proven tips to make your calls-to-action stand out
  • How to use testimonials to build credibility and trust
  • Expert tips for keeping visitors on your site longer

And so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine.

Episode webpage - https://propelyourcompany.com/clinic-homepage/

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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Episode Details: https://propelyourcompany.com/photos-google-business-profile/

Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google.

A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So, if you don’t currently have a GBP set up, you’ll want to get that done ASAP.

In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively.

So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience.

Free Workshop + Bonus

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Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/

Here’s what you can expect to take away from this episode:

  • Our pro tips that will help you create excellent blog posts
  • What you can expect from Google Analytics
  • How to implement your keywords when you write a blog post
  • Our number one, most favorite blog writing tip
  • Our go-to tool for grammar and spelling
  • The best part of writing great content: repurposing it and updating it!
  • And more

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Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/

YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform.

Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.

Show Notes & Related Resources for YouTube SEO: Strategies for Clinic Owners & Healthcare Providers:

  • YouTube SEO Guide for Clinic Owners: Get More Subscribers & Better Rankings - Blog, Detailed Guide, & Downloadable Checklist
  • Ready. Set. Rank! - DYI SEO Program
  • How to Use Video on Your Clinic’s Website to Improve SEO - Podcast Episode
  • How To Get Started With Video Marketing in an Authentic & Confident Way - Podcast Episode
  • How To Use Videos to Improve Your SEO - Blog post

Free Workshop + Bonus

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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.

Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base.

In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.

Tune in and take your clinic's SEO to the next level!

Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how!https://propelyourcompany.com/learn

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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.

Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews.

Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.

Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.

We’ll discuss various online review platforms and how they influence your online brand positioning.

We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).

This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let’s get to it.

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how!https://propelyourcompany.com/learn

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Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.

By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!

Complete episode details - https://propelyourcompany.com/expand-your-audience/

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how!https://propelyourcompany.com/learn

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Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics.

We'll explore effective strategies for monitoring your Google Business Profile and provide step-by-step instructions for addressing unauthorized pin relocations. Equipping yourself with the tools to safeguard your digital footprint is vital to your online success.

By the end of this episode, you'll know how to use an unlinked Google account to correct any erroneous changes and maintain your business's rightful place on the map.

Complete episode details: https://propelyourcompany.com/google-maps-scam/

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Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast SEO doesn’t cut it, and learn the crucial steps you need to take to transform these tools into a powerhouse strategy for your clinic's online success.

For clinic owners ready to elevate their SEO approach, this episode is a goldmine. Don’t miss out on actionable insights that can significantly improve your website rankings and drive more traffic to your clinic. Tune in and transform your understanding of SEO from basic to brilliant.

Free Workshop + Bonus

How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how!https://propelyourcompany.com/learn

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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.

Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.

In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.

We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.

Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!

We go over:

  • The Google Business Profile basics
  • Why your Google reviews matter
  • When Google allows review deletions
  • Steps to remove Google reviews
  • Disputing a Google review
  • And more

Grab your notebook and get ready to learn all about managing your Google reviews!

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

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In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

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In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.

From the importance of uniqueness to the future of your business, we've got it all covered.

What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more.

So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

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This mini-episode talks about recent changes to our podcast.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

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Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement.

Discover the dual benefits of events in not only attracting new patients and/or clients but also turning your existing ones into enthusiastic promoters. Hear Vanessa's invaluable advice on capturing testimonials and creating compelling content for your marketing efforts. We'll emphasize the critical importance of post-event follow-up, from thanking attendees to leveraging social media for continued reach.

💥 Live Webinar -- ChatGPT & AI Marketing Strategies for Clinic Owners💥
We'll look at how AI is driving changes in Google's ranking algorithm and how you can implement simple AI strategies and tools to improve your online presence.

https://propelyourcompany.com/ai-training/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

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  • Free SEO Training 🎉
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.

While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.

Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.

💥 Live Webinar -- ChatGPT & AI Marketing Strategies for Clinic Owners💥
We'll look at how AI is driving changes in Google's ranking algorithm and how you can implement simple AI strategies and tools to improve your online presence.

https://propelyourcompany.com/ai-training/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

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Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be. We assure you, it’s super simple.

Show Notes & Related Resources for Online Searching is Changing: The Impact of AI on Google & Bing

  • Free Live Training: ChatGPT & AI Marketing Strategies for Clinic Owners
  • Generative AI in Search: Let Google do the searching for you
  • Bing Copilot
  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing

💥 Live Webinar -- ChatGPT & AI Marketing Strategies for Clinic Owners💥
We'll look at how AI is driving changes in Google's ranking algorithm and how you can implement simple AI strategies and tools to improve your online presence.

https://propelyourcompany.com/ai-training/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.

You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

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  • Free SEO Training 🎉
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In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO.

ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization.

Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your SEO.

When used correctly, ChatGPT can greatly benefit your blog and get you the SEO boost you’ve been dreaming of. We know it sounds intimidating or foreign to many, but it won’t after this.

With these ChatGPT tips, you’ll have the tools to create excellent content with ease and efficiency as your healthcare SEO, website traffic, and user engagement skyrocket.

When it comes to your clinic blog, ChatGPT is just what the doctor ordered.

Complete episode details: https://propelyourcompany.com/blog-chatgpt-seo/

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

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  • Free SEO Training 🎉
  • Instagram
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First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video.

By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which can lead to more patients.

Today, we’re talking about the right ways to incorporate videos into your website:

  • How video helps your website SEO (search engine optimization)
  • 10 ways to use videos on your website to improve website user experience and gain more patients
  • Examples of how/where to use short videos or long videos
  • Video blunders - some common mishaps when it comes to using videos on clinic websites

This episode provides examples for healthcare organizations such as chiropractors, physical therapists, acupuncturists, physiotherapists, and other clinic owners.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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  • YouTube

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The idea of using canned marketing content sounds easy, but is it a good idea? Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
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Ever wondered why your clinic's website isn't getting the attention it deserves on search engines? It's time to uncover the truth and propel your practice to the top!

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.

Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
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With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

Here’s what you can expect to take away from this episode:

  • How to choose the best photographer for your company
  • How to plan in advance for a photo shoot
  • What to include in your shot list
  • Day of photo shoot tips
  • How to organize and use photos after a photo shoot

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important
  • Google Business Profile (formerly Google My Business)
  • And, more!

If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below.

Are you ready to propel your practice? Let’s do it!

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Navigating the World of Online Reviews for Local Healthcare SEO
Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy.

This episode goes over:

  • Where are patients / customers reading reviews
  • How often are consumers reading online reviews?
  • How many sites do consumers check reviews on?
  • What are the most important review factors
  • Do your reviews need to all be positive
  • Do you really need to reply to reviews
  • What star ratings do people actually expect to see
  • Does the number of reviews you have actually matter
  • AIs role in reviews
  • Can customers tell if reviews are fake
  • How customers write reviews
  • How to collect reviews
  • How to repurpose reviews

The information provided is based on a comprehensive survey conducted by BrightLocal, which explores the evolving trends, consumer behaviors, and preferred platforms for online reviews in 2024.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one.

Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.

Let’s get this discussion underway; hit the link below and have a listen.

Are you ready to propel your practice? Let’s do it!

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.

Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!

Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:

  • Why your Yelp Business Listing is important
  • How to set up your Yelp listing
  • What you can add to your Yelp Business Listing
  • Where to claim your listing
  • Why you need Yelp reviews
  • How to optimize your Yelp listing for Search
  • And more

Are you ready to learn some reasons your Yelp Business Listing is important and how it can help with your SEO? Hit the link, and let’s dive in!

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.

However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.

Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.

How? It's all about optimizing your website's location pages.

This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about to learn the common pitfalls many clinics fall into, such as overlooking optimization practices and offering scanty information. As well as how your location pages can be your clinic’s digital ambassadors.

Let's dive in and discover the essential elements that turn a mundane page into a robust, SEO-friendly location hub.

Tune in now and unlock the secrets to building out and optimizing location pages that drive traffic and conversions for your clinic's multiple locations.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google.

A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So if you don’t currently have a GBP set up, you’ll want to get that done ASAP.

In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively.

So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience.

⚡ NEW Webinar ⚡
Patient-Driven SEO for Clinics: A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
==> propelyourcompany.com/learn

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence.

In this episode, you’ll learn about:

  • New SEO and content marketing trends to help your business or clinic thrive online and off
  • How to use AI and Chat GPT properly
  • How virtual reality can make you stand out
  • Why good links matter
  • The importance of quality content
  • What zero-click searches mean to your business
  • How to maximize your keywords
  • And much more

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.

Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients.

In this episode, you’ll learn about:

  • What questions to ask yourself regarding your homepage
  • Tips to help you learn how your homepage is performing
  • Important elements to have on your homepage
  • What to know about your menu (navigation bar)
  • How to make your CTAs stand out
  • Homepage testimonial advice
  • Tips to keep your visitors on your website
  • And much more

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Book a Discovery Call
  • What Should I Include on My Homepage?
  • The Ultimate Guide to Google Analytics 4
  • 6 Google Analytics Metrics for Creating Better UX (User Experience) Design
  • New SEO & Content Marketing Trends You Need to Know
  • How Do I Improve My Clinic’s Website Rankings?

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t!

Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count.

Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy.

We’re going over the following:

  • Smart steps to set up your website
  • Why you need Google Analytics
  • Resources that make website building easier
  • What content should be on your website
  • And much more

If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray!

Show Notes:

  • [00:01:16] Will these tips be useful to me if I already have a website built?
  • [00:02:06] What’s the first step in creating my clinic’s website?
  • [00:03:08] What kinds of website platforms are there?
  • [00:04:45] What’s hosting, and do I need it?
  • [00:05:17] What are some easier-to-use website platforms?
  • [00:05:49] What are the pros of using WordPress?
  • [00:06:16] What does content for my website consist of?
  • [00:07:08] What do I need Google Analytics for?
  • [00:07:50] Who can help me design my logo or build my site?
  • [00:09:22] What’s a good resource for checking my spelling and grammar?
  • [00:09:50] What are must-have pages I need on my website?
  • [00:11:41] Do you have something that can help me with SEO?
  • [00:13:39] Can I use stock photography?
  • [00:15:43] Should I put videos on my website?

Get more details - https://propelyourcompany.com/first-website/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients.Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

This is a special encore presentation of one of our most popular episodes from our podcast library.

The four big online listings include (in this order):

  • Google Business Profile
  • Bing Places
  • Apple Business Connect
  • Yelp

If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.

Now, let’s get to work on setting up your listings!

In this episode, you’ll learn about:

  • Why your listings matter
  • Resources to help you optimize your listings
  • Tips to help you create great listings
  • Why you need good images for your listings
  • Why you need to get Yelp reviews

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Local Listing Bundle
  • Google Business Profile
  • Apple Business Connect
  • Bing Places for Business
  • Why You Need to Invest Some Time in Your Apple Maps Listing
  • A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
  • A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
  • Yelp SEO for Chiropractors & Clinic Owners
  • How to Use Your Google Business Profile Listing to Generate New Leads
  • What Every Chiropractor Needs to Know About Their Google Business Profile
  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.

When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.

This is a special encore presentation of one of our most popular episodes from our podcast library.

Let’s discuss:

  • What SEO is
  • Why SEO is important for the growth of your clinic
  • How SEO works with paid ads and other marketing strategies
  • The cost of SEO
  • And more

Understanding why your clinic needs an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

This is a special encore presentation of one of our most popular episodes from our podcast library. In this episode, we give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience). So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts. For complete episode details, visit: https://propelyourcompany.com/anatomy-blog-post/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

This is a special encore presentation of one of our most popular episodes from our podcast library. Are you ready to learn how blogging will get you more website visitors and a better Google ranking? On this episode replay, we’ll go over the key factors in writing a successful blog post so you don’t have to guess at it. For complete episode details, visit: https://propelyourcompany.com/blogging-101/

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

In this episode of the Propel Your Practice Podcast, we’re answering the most frequently asked questions about blogging. As a clinic owner, you understand the importance of connecting with your patients and establishing your practice as a leader in healthcare. Blogging offers a unique platform to do just that, but navigating the blogging landscape can be challenging. That's why this episode is all about demystifying blogging for clinic owners. We're tackling the most frequently asked questions and providing insights specifically tailored to the healthcare industry. From patient engagement to enhancing your clinic's online presence, we'll cover all aspects of blogging that matter most to you.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.

Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.

Here’s what you can expect to take away from this episode:

  • What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing?
  • Why is GBP a vital resource for your local business?
  • How do you make your listing stand out?
  • How do you properly set up your listing?
  • How do you handle reviews not displaying and other common issues?
  • Our 3-phase approach to optimizing and maintaining your listing
  • And other tips

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Is content still king? We're going to revisit the relevance of Bill Gates' famous quote, "Content is king," which he coined in 1996. With the evolution of search engines, AI, and social media, is content still king or merely a Tik-Tok dancing jester of the royal court?

We’ll explore recent Google algorithm updates and answer the question, what does Google really think about AI content?

We've also got a couple of key tips that can help your content cut through the noise and genuinely resonate with your true target audience.

Are you ready to make your clinic's content the star of the online atmosphere? This episode promises to equip you with effective strategies to create compelling, audience-centered content and optimize it for SEO.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

Get your notebook and pencil because we’re serving up all the new SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence.

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

On this episode of the Propel Your Practice Podcast, we're going over how to create the perfect Contact Us Page for your clinic website.

Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible.

In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!

Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:

  • What MUST be on your Contact Us Page
  • What to keep off of your Contact Us Page
  • Links you can add to the Contact Us Page to make a better user experience
  • How to ensure your users take the actions you’d like them to on your Contact Us Page
  • And more

Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics?

Hit the link, and let’s dive in!

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Do I Need an About Us Page & What Do I Put on It?
  • What Should I Include on My Homepage?
  • 10 Crucial Pages Every Website Needs to Have
  • 17 Must-Have Features for Your Chiropractic Website
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

This is a special encore presentation of one of our most popular episodes from our podcast library.

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question, and you may be surprised at how simple some of the steps are to rise in Google rank.

Today, we’ll scratch the surface of how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal. We want to help you achieve it!

In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important
  • Google Business Profile (formerly Google My Business)
  • And, more!

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Google Analytics
  • Your Ultimate Guide to Keyword Research for SEO
  • Chiropractor Clinic SEO: The Essential Guide for Online Success
  • Why Your Clinic Needs an SEO Campaign to Thrive
  • 4 Online Listings that Will Help Your Clinic Get More Patients
  • Google Business Profile
  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

Free Workshop + Bonus

Patient-Driven SEO for Clinics:
A Simple 3-Step Plan to Attract More Patients Online
(Without spending ONE CENT on ads!)
https://propelyourcompany.com/learn

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

You're on a mission to expand your practice, and we're here to guide you! Today, we're revealing impactful secrets and tips about blog writing that are sure to skyrocket your online presence.

What if you could whip up engaging blog posts with a simple template? We're not just talking about saving you time; we're talking about delivering value to your patients.

We'll walk you through the process, using our experience, know-how, and even AI tools to craft compelling titles. But we don't stop there.

So, if you’re ready to blog without burnout, cutting your writing time, but never the quality of your work, you’ll want to listen to this.

Show Notes

In this episode, you’ll learn about:

● What blog templates are

● How to create blog templates

● How to leverage AI to assist you with blog writing

● How to come up with creative names for blog posts

● And more

Selected links and other resources related to this episode:

● Propel Marketing & Design

● Propel Your Practice Podcast

● The Anatomy of an Effective Blog Post

● 12 Pro Tips for Creating Better Blog Posts

● Ready. Set. Rank! Chiropractor Bundle

● Book a Discovery Call

● Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

● Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

● Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Imagine boosting your clinic’s online visibility with an often-overlooked tool: Google Posts. Google Post is a feature within your Google Business Profile listing and you’re about to learn all about this lesser-known resource and how it can help you elevate your practice.

We’re going through Google Post’s recent changes, post types, and the best practices related to this beneficial feature. Plus, you’ll get insights on local SEO and how to best optimize your Google Business Profile listing.

From avoiding red flags that could hinder your posts' approval to tracking your post's progress, it’s all covered here. So, gear up to explore the many possibilities of boosting your clinic’s online presence with Google Posts.

Show Notes

In this episode, you’ll learn about:

  • The full potential of Google Post
  • Types of posts you can include on Google Posts
  • Things to avoid when posting on Google Posts
  • Examples of posts
  • Image sizes and other vital info about Google’s terms
  • How often you should post
  • And more

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • About posts for your Business Profile
  • Google Business Profile
  • Grow your practice by optimizing your Google Business Profile
  • Business Profile photos & videos policy and posts content policy
  • Google UTM campaign generator
  • Google Analytics
  • Book a Discovery Call
  • Find us on Instagram - @propelyourcompany
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep SEO at the forefront as you make the change.

You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.

We'll also discuss how to determine your target audience, retain the content that drove quality traffic, gradually transition to your new brand, and the importance of a press release.

So, don’t be intimidated by a rebrand, join us as we dive into the fascinating world of rebranding and SEO.

Show Notes

In this episode, you’ll learn about:

  • What questions to ask yourself when rebranding
  • How quickly you should implement certain aspects of your rebrand
  • Why you need to know your buyer persona
  • How to remove or re-create content
  • And more

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • How to Chose and SEO-Friendly Company Name for Your Clinic
  • How to Attract the Right Audience to your Website and Social Media
  • Buyer Persona Workbook
  • Book a Discovery Call
  • Google Business Profile
  • Google Analytics
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just those on Google.

Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO. Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.

We’ll discuss various online review platforms and how they influence your online brand positioning and demystify how review platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources.

This episode is a treasure trove of knowledge for local clinics seeking to enrich their online presence, so let’s get to it.

Show Notes

In this episode, you’ll learn about:

• Statistics regarding online reviews

• Why Google isn’t the only place you should focus on getting reviews

• Other notable platforms for reviews

• How to handle negative reviews

• And more

Selected links and other resources related to this episode:

• Propel Marketing & Design

• Propel Your Practice Podcast

• 81 Online Review Statistics (New 2023 Data)

• How to Optimize Your Google Business Profile Listing

• Apple Maps Listing

• Bing Business Listing

• Yelp

• TripAdvisor

• Apple Business Connect Place Card

• Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

• Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

• Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.

From the importance of uniqueness to the future of your business, we've got it all covered.

What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more.

So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines.

Show Notes

In this episode, you’ll learn about:

  • Why SEO is important to your company name
  • What goes into a great company names
  • How to test your company name
  • Ways to expand your brand identity
  • What to consider when creating your company name
  • And more

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • godaddy.com
  • Ready. Set. Rank! Program
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.

We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.

We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility.

Show Notes

In this episode, you’ll learn about:

  • When you should update a blog post to be more current
  • When you should rewrite a blog post and publish it as new
  • About redirects
  • Tips and resources about posting and blogging
  • And more

Selected links and other resources related to this episode:

  • Propel Your Practice Podcast
  • The Anatomy of an Effective Blog Post
  • What Do I Do With All My Old Blog Posts
  • 12 Pro Tips for Creating Better Blog Posts
  • Blogging 101: How to Write a Great Blog Post
  • 301 Redirect: What It Is & How It Impacts SEO
  • Five SEO Secrets to Owning the First Page of Google Without Buying Ads

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

The four big online listings include (in this order):

  • Google Business Profile
  • Bing Places
  • Apple Business Connect
  • Yelp

If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.

Now, let’s get to work on setting up your listings!

In this episode, you’ll learn about:

  • Why your listings matter
  • Resources to help you optimize your listings
  • Tips to help you create great listings
  • Why you need good images for your listings
  • Why you need to get Yelp reviews

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Local Listing Bundle
  • Google Business Profile
  • Apple Business Connect
  • Bing Places for Business
  • Why You Need to Invest Some Time in Your Apple Maps Listing
  • A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
  • A Chiropractor’s Guide for Optimizing Bing Places for Local SEO
  • Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice
  • How to Use Your Google Business Profile Listing to Generate New Leads
  • What Every Chiropractor Needs to Know About Their Google Business Profile
  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off.

Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach.

Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how.

In this episode, you’ll learn about:

  • What Apple Business Connect (ABC) is
  • How ABC works and why you need it
  • Where to set up your ABC place card
  • Where to get your Apple ID, if you don’t know it
  • Tips to optimize your ABC PlaceCard
  • Resources for further help with ABC setup and SEO wins

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Apple Maps
  • Apple Business Connect
  • Google Business Profile
  • Google Maps
  • A Chiropractor’s Guide to Optimizing Your Apple Business Connect Place Card
  • Local Listings Guide
  • businessconnect.apple.com
  • support.apple.com
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye.

There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them.

Getting the most out of your SEO campaign is the key, and AI can be helpful, but it’s not enough to replace unique, compelling, and personalized content. Not just yet, anyway.

Learn the three most common ChatGPT mistakes made by chiropractors and other clinic owners and how to make AI work for you (and your audience and SEO game).

In this episode, you’ll learn about:

  • Resources to help you learn more about ChatGPT and SEO
  • The three biggest mistakes clinic owners are making with ChatGPT
  • How you can fix those mistakes
  • How to use ChatGPT to write a successful and SEO-friendly blog post
  • Things ChatGPT can be very helpful with
  • What you need to tell ChatGPT in order for it to give you the content you’re looking for

Selected links and other resources related to this episode:

  • ChatGPT
  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Modern Chiropractic Marketing Podcast Episode about ChatGPT featuring Darcy Sullivan
  • ChatGPT Prompts
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO.

Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site.

Show Notes:

  • [00:01:27] How do I book a discovery call with Propel Marketing & Design? And what do we discuss on that call?
  • [00:02:20] How does Propel prepare for a discovery call with a potential new client?
  • [00:04:07] What are the common misconceptions about “doing SEO?”
  • [00:05:26] What are good SEO-friendly platforms to set up my clinic’s website on?
  • [00:05:56] Will Google Analytics help my website, and does just installing it do it all, or do I need to take further steps?
  • [00:08:37] Where can I get more resources to learn about SEO?
  • [00:09:23] Should I keep my content (copy and images) to a minimum so it doesn’t slow down my website?
  • [00:10:16] What’s the big takeaway about “doing SEO” on this episode?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • BOOK A DISCOVERY CALL with Propel
  • Propel Your Practice Podcast
  • WordPress
  • Squarespace
  • Wix
  • Clinic Sites
  • Google Analytics
  • Yoast SEO
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count.

Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy.

We’re going over the following:

  • Smart steps to set up your website
  • Why you need Google Analytics
  • Resources that make website building easier
  • What content should be on your website
  • And much more

If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray!

Show Notes:

  • [00:01:16] Will these tips be useful to me if I already have a website built?
  • [00:02:06] What’s the first step in creating my clinic’s website?
  • [00:03:08] What kinds of website platforms are there?
  • [00:04:45] What’s hosting, and do I need it?
  • [00:05:17] What are some easier-to-use website platforms?
  • [00:05:49] What are the pros of using WordPress?
  • [00:06:16] What does content for my website consist of?
  • [00:07:08] What do I need Google Analytics for?
  • [00:07:50] Who can help me design my logo or build my site?
  • [00:09:22] What’s a good resource for checking my spelling and grammar?
  • [00:09:50] What are must-have pages I need on my website?
  • [00:11:41] Do you have something that can help me with SEO?
  • [00:13:39] Can I use stock photography?
  • [00:15:43] Should I put videos on my website?

Selected links and other resources related to this episode:

  • Propel Your Practice Podcast
  • Fiverr
  • Upwork
  • WordPress
  • WP Engine
  • Squarespace
  • Wix
  • Clinic Sites
  • Google Analytics
  • Grammarly
  • What to put on my homepage
  • https://depositphotos.com/
  • How to Plan Picture-Perfect Photoshoot
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Five SEO Secrets to Owning the First Page of Google
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Your website is the face of your clinic for many new and prospective patients. If it’s not giving them what they want, they’ll leave it. Your website must provide several elements to ensure your visitors know who you are and what you offer, stay on the page, find what they’re looking for, and more.

Does your website currently spark joy in those who visit it? Giving them all they’re looking for easily and quickly? If not, let’s make it happen.

We’re going over the following:

  • How Google Analytics can tell you about your website traffic
  • Essential steps to take on your website to ensure your visitors are happy
  • Your website’s video details (not to be overlooked)
  • One great (and easy) way to ensure your website is sparking joy
  • And more

If your website isn’t giving visitors the information they’re looking for (and fast), you’re losing patients to your competition. Don’t take for granted that your website is performing at its best. Learn what to do to make it spark joy for those who visit it. Grab your notepad and a seat, and let’s get to learning.

Show Notes:

  • [00:01:58] What will Google Analytics tell me about my website traffic?
  • [00:03:07] What needs to be displayed clearly on the homepage of my website?
  • [00:03:40] What are common items that should be easily found on my website?
  • [00:04:33] Why are personalized photos important, and where can I learn how to create that content?
  • [00:06:15] How do I know if my text blocks are too long?
  • [00:07:00] How can I garner a better user experience with my text?
  • [00:07:35] Can I put a video at the top of my page? If so, how do I ensure all my information (such as logo and navigation) is still readable?
  • [00:09:12] Do I need to create transcripts for my videos?
  • [00:10:44] What’s a foolproof way to ensure my website sparks joy for my visitors?
  • [00:11:49] It’s the end of the year; should I complete a website audit?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Google Analytics
  • How to Plan Picture-Perfect Photoshoot
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

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Your website should be working for you (getting you the right visitors that turn into patients), so is it? If not, you’re likely leaning more toward hating your site than loving it. We want to help you fix that.

If you love the way your website looks, but you don’t have access to it, don’t know how to make edits to it, or aren’t getting the traffic you need, then you’re gonna want to pay attention. Your website is a crucial part of your brand identity and, when done right, gives you loads of credibility.

Let’s get you out of your love-hate relationship with your website.

We’re going over:

  • The best way to ensure you know how to get into your website for those quick edits
  • Important things you must know how to do on your website
  • Why comparing your website to another isn’t helpful
  • Things to know prior to adding content to your site
  • And more

Your website should be an evolving piece of your marketing, so it’s vital that you can jump onto it and take action. Understanding why you need a well-working website will help you know how to design it. Grab your notepad and a seat, and let’s get to learning.

Show Notes:

  • [00:05:28] I had someone set up my website, and they deal with it. Do I need my login credentials?
  • [00:06:40] After my site is set up, how can I ensure I know how to make small updates to my website right away?
  • [00:06:55] What are some easy things I should know how to do on my website?
  • [00:08:48] What’s the best website platform for my clinic and me?
  • [00:09:40] Which platforms are the most user-friendly and have the best SEO resources?
  • [00:10:02] In addition to my website platform, do I need to do anything else, or does SEO happen automatically?
  • [00:10:30] Why you shouldn’t compare the looks of your website to another’s and what you should do instead
  • [00:11:30] Common reasons your website branding is off
  • [00:12:00] What questions should I ask myself when creating website content?
  • [00:12:35] Why understanding the data provided by Google Analytics important to website creation

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Google Analytics
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

Let's Stay Connected:

  • Website
  • Free SEO Training 🎉
  • Instagram
  • Facebook
  • YouTube

View Details

SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.

When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.

Let’s discuss:

  • What SEO is
  • Why SEO is important for the growth of your clinic
  • How SEO works with paid ads and other marketing strategies
  • The cost of SEO
  • And more

Understanding why you need an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

Show Notes:

  • [00:00:42] What is SEO?
  • [00:01:50] What’s the primary source of website traffic?
  • [00:02:19] Why does my clinic need an SEO plan?
  • [00:02:44] How do I best understand my target audience?
  • [00:03:32] Is an SEO plan expensive?
  • [00:04:07] Will SEO perform better than paid ads?
  • [00:04:50] Can SEO and paid ads work together?
  • [00:06:45] Can SEO get me more patients or clients?
  • [00:08:18] How can I ensure I beat out my competition online?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • How to Use Your Google Business Profile Listing to Generate New Leads
  • Google Analytics
  • Easiest Way to Turn a Video into an SEO-Friendly Blog Post
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

View Details

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.

Let’s help you better understand why your clinic website isn’t ranking, so you can take steps to fix the problems. They’re not overwhelming, so don’t get nervous. A well-working website that gets a higher ranking is closer than you think.

Here’s what you can expect to take away from this episode on why your clinic website isn’t ranking:

  • Some SEO best practices
  • Simple changes you can make to your clinic’s website to help it perform better
  • Why knowing your buyer persona or target audience is so critical
  • Common reasons your website isn’t ranking
  • And more

Designing a clinic website is no small task; there are a lot of moving parts. But don’t give up! With a little help, getting those online connections will be a walk in the park, and once you have those, you have a website that’s getting you the ranking you deserve.

Show Notes:

  • [00:01:49] I just put my website together; do you have any tips and resources to help?
  • [00:03:02] Do particular website platforms come with SEO features?
  • [00:04:45] Can I copy and paste if I’m creating a new website or switching website platforms?
  • [00:05:42] Do I need to know my target audience before I build my clinic’s website?
  • [00:06:22] What are white hat SEO tactics?
  • [00:07:54] What is SEO exactly?
  • [00:08:57] Should I write general or generic content to attract more people?
  • [00:10:57] What are SEO keywords?
  • [00:17:33] Does my page load speed have anything to do with my website ranking?
  • [00:19:00] Are SEO best practices important, and what are they?
  • [00:20:57] I don’t know how to get quality backlinks to my website.
  • [00:23:33] Will the user experience (UX) help me rank higher on Google?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • How to Use Your Google Business Profile Listing to Generate New Leads
  • Ultimate SEO Guide
  • Guide to finding your buyer persona
  • How to Attract the Right Audience to Your Website & Social Media
  • Link building for SEO
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

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Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there!

Here’s what you can expect to take away from this episode on the essential elements of your Contact Us Page:

  • What MUST be on your Contact Us Page
  • What to keep off of your Contact Us Page
  • Links you can add to the Contact Us Page to make a better user experience
  • How to ensure your users take the actions you’d like them to on your Contact Us Page
  • And more

Creating your Contact Us Page is about to get a lot less challenging, so grab a seat and take a listen to the ins and outs of designing a great page that your users will find easy to navigate. Are you ready to learn the Contact Us Page basics? Hit the link, and let’s dive in!

Show Notes:

  • [00:03:04] Does my Contact Us Page have anything to do with the user experience (UX)?
  • [00:03:51] What info do users want to see on my Contact Us Page?
  • [00:04:50] Can I use a generic Contact Us form on my website?
  • [00:05:26] How do I ensure I get the correct people filling out the Contact Us form?
  • [00:06:08] Can I only offer one form of contact info?
  • [00:06:56] A Contact form seems confusing. Do I need one?
  • [00:07:35] Should I show images of the outside of my office building on my Contact Us Page?
  • [00:09:00] How do I tell my visitors how to get in touch with me?
  • [00:10:00] What are smart ways to help my visitors find my physical location?
  • [00:11:35] What if I DON’T want users to contact me a certain way?
  • [00:12:13] What about my social media channels?
  • [00:13:00] How do I make my Contact Page even more accessible?
  • [00:13:39] What are other ways I can increase my online presence?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Do I Need an About Us Page & What Do I Put on It?
  • What Should I Include on My Homepage?
  • 10 Crucial Pages Every Website Needs to Have
  • 17 Must-Have Features for Your Chiropractic Website
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.Setting up your Yelp listing is a critical step, especially when it comes to reviews! We all love a great Yelp review, so ensure you get a bunch of those!

Here’s what you can expect to take away from this episode on Optimizing your Yelp Business Listing:

  • Why your Yelp Business Listing is important
  • How to set up your Yelp listing
  • What you can add to your Yelp Business Listing
  • Where to claim your listing
  • Why you need Yelp reviews
  • And more

Show Notes:

  • [00:01:00] Is my Yelp Business Listing as important as my Google Business Profile (GBP)?
  • [00:03:38] Do I need access to my social media platforms, Google Analytics, and website?
  • [00:05:09] What’s my first step in setting up my Yelp Business Listing?
  • [00:06:10] How do I set up my Yelp Business Listing?
  • [00:06:30] Is this a free listing?
  • [00:08:25] What if I have a Yelp listing but haven’t claimed it?
  • [00:09:10] Are keywords important?
  • [00:10:13] What can I put in my listing to help?
  • [00:11:43] What if I want to do more with my Yelp listing?
  • [00:13:32] Do I need to show reviews here?
  • [00:13:45] How many images should I add to my Yelp Business Listing?
  • [00:15:06] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:16:17] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Yelp Business Listing
  • Google Business Profile
  • Google Analytics
  • How to Add or Claim a Yelp Business Listing
  • How to optimize your Google Business Profile listing
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

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Reviews are integral to your marketing efforts, so ensuring they’re displayed on your Google Business Profile listing is crucial. All too often, reviews get lost in the mix, never to be found again. You don’t want that to happen.

In order to ensure your Google reviews post on your GBP listing, you need to know the many reasons Google isn’t displaying them so you can take the necessary actions. If you know how to best create reviews the first time, you can provide that valuable insight to your patients (remember, the easier you make it for them to leave a review, the more likely they are to do it).

Here’s what you can expect to take away from this episode on Google reviews:

  • Why you need to claim your Google Business Profile listing
  • Reasons your Google reviews aren’t displaying
  • How to ensure your Google reviews don’t appear spammy
  • How to contact Google Support
  • And much more

Show Notes:

  • [00:02:35] Is my Google Business Profile (GBP) the same as Google My Business (GMB)?
  • [00:03:05] Do I need to verify my GBP listing?
  • [00:04:32] Where should I start when trying to determine why my reviews aren’t showing up?
  • [00:05:19] Does language in a review matter?
  • [00:06:30] What’s an overlooked reason a review isn’t displaying?
  • [00:06:40] Can I ask employees to leave reviews?
  • [00:07:30] Does grammar matter?
  • [00:08:35] What does Google consider to be spam?
  • [00:10:06] Will Google’s algorithm affect my reviews displaying? .
  • [00:10:48] Can I contact Google support to help me figure this out?
  • [00:13:00] How long can it take for a review to show?
  • [00:13:05] Should I keep collecting reviews even if they’re not displaying?
  • [00:14:24] Is the proper setup of my GBP listing going to affect my reviews being displayed?

Selected links and other resources related to this episode

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • How to Use Your Google Business Profile Listing to Generate New Leads
  • What Every Chiropractor Needs to Know About Their Google Business Profile
  • Google Business Profile, the Ultimate Guide to Optimizing Your Listing
  • Google Support
  • Google Business Profile Community Forum
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

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Blogging is a great way to connect with your target audience, gain a following, get more website visitors, more patients, and a higher Google ranking. But, if you’re not doing it right, you’re pretty much wasting your time. And that’s the thing, blogging does take time. We’re gonna help you spend it wisely by telling you about 10 tools to make blogging more efficient and effective.

If you haven’t read our previous posts about blogging, we highly recommend it. Let your blog do some heavy SEO lifting for you!

  • Blogging 101: How to Write a Great Blog Post
  • 12 Pro Tips for Creating Better Blog Posts
  • The Anatomy of an Effective Blog Post
  • What Do I Do With All My Old Blog Posts

Here’s what you can expect to take away from this episode on tools for blogging:

  • The best tools for making your blogging experience better (for you, your visitors, and Google)
  • Afraid of graphics? Don’t be! We’ll tell you why
  • Why your website host matters when it comes to your content
  • One great reason why you should be using an analytics tool if you aren’t
  • And much more

Show Notes:

  • [00:04:40] Is there a solid tool that will help me write mistake-free?
  • [00:05:30] Are content calendars necessary and if so, how can get help with one?
  • [00:06:36] What if I need easy access to my blog posts?
  • [00:07:04] I know keywords are vital to my SEO strategy, but how do I know if I’m choosing the right keywords and keyword phrases?
  • [00:08:25] What about graphics in my blog posts?
  • [00:09:17] Does it matter where my website is hosted?
  • [00:11:53] What about social media tools?
  • [00:13:28] What can help me push out my email campaigns?
  • [00:14:39] Do I need Google Analytics to help with my content?

Presented by Propel Marketing & Design

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If you’ve been in business a while (or if you haven’t, but just produce content on the regular), you may find that you have loads of blog posts under your belt (or within your website, in this case). That’s great news because you can actually use those blog posts to your SEO and UX advantage!

Updating, combining, or purging old blog posts is an excellent way to capitalize upon pre-written content. And, get this, you can even repurpose those old blog posts!

Old blog posts can save the day, so we’re giving you how to sort out the good, the bad, and the ugly blog posts. This will contribute to your Google ranking, give your visitors the best possible content, and bring your audience through your doors.

Here’s what you can expect to take away from this episode on blogging:

  • How Google Analytics will help you figure out what posts are performing
  • The four categories to put your old blog posts in
  • What to do with your deleted posts' URLs
  • What to do to revitalize an old blog post
  • What to do if you don’t have a video but want to add one to your post
  • And much more

Show Notes:

● [00:01:42] What’s the first step to take in knowing whether to save my old blog posts?

● [00:02:07] What’s a junk post? Underperforming, irrelevant, unnecessary posts.

● [00:04:30] How do I ensure my visitor doesn’t get an error message if I delete a post?

● [00:06:24] Can I combine a series of old posts into one?

● [00:06:48] What should I do with canned content blog posts?

● [00:07:30] What steps do I take to rewrite an old blog post that needs some love?

● [00:09:48] How often should I review my blog posts for accuracy and relevance?

● [00:10:30] What are other ways I can increase my online presence?

● [00:11:40] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Google Analytics
  • Canned Content: Should You Use It and If So, How?
  • The Anatomy of an Effective Blog Post
  • Grammarly
  • 7 Ways to Update Old Blog Posts and Boost SEO
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Your Practice YouTube Channel

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Writing a successful blog post isn’t only about the content provided. To be effective, it must also follow a specific layout or anatomy. We hear you- more stuff to remember. *collective eye roll and deep sigh

But not to worry, because we want to give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail, and in just a little amount of time, you can make your blog posts more effective than you thought possible. This effectiveness gets you a better Google ranking and a better UX (user experience).

We’ve said this before, we’ll say it again: when Google and your visitors are happy, you get more leads, more sales, more patients, more of all the things you want. So, let’s get to writing great blog posts using our precise blog post layout to maximize your SEO efforts.

Here’s what you can expect to take away from this episode:

  • Things you must know before you start writing your blog post
  • Best blog post length
  • Why your blog post title matters
  • Why subheaders are vital and how to use them
  • The anatomy of your blog post
  • And more

Show Notes:

  • [00:02:10] What do I need to know prior to writing a blog post? Buyer persona! This is essential. You can’t write to all the people all the time.
  • [00:03:00] Does blog post length affect its success? Oh, yeah, it does. Longer posts with excellent content generate higher performance.
  • [00:06:38] How do I get my title to grab the attention of my reader? Use keywords, trigger words, numbers, and more for a great title.
  • [00:09:44] What’s an easy way to determine my subheaders? Utilize your outline, your introduction, and your bullet points.
  • [00:10:59] How does a blog post’s anatomy mimic a book’s? Order and organization!
  • [00:11:55] What makes up the copy under my H-2 subheaders? Think links, short sentences, more formatting for readability (yes, we’re looking at you, H-3s).
  • [00:13:26] Do I need visual elements in my blog post? Hard yes.
  • [00:14:23] Do I need a call to action (CTA)? Clinic owners, you ALWAYS need a CTA.
  • [00:17:08] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:18:09] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Ready.Set.Rank!
  • Ready.Set.Blog!
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Ultimate SEO Guide
  • Propel Your Practice YouTube Channel

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Welcome to part two of our blogging series! In this episode, we’re giving you some pro tips that help will you write better blog posts because, let’s face it, we’re not all bloggers. When you started in your field, you likely didn’t think that creating content would be part of your marketing plan. However, in this web-driven world, good website content is a necessity.

Don’t worry, though; we’ve got you. We know all about writing successful blog posts, and we’re confident our 12 blog writing tips will pay off for you!

Here’s what you can expect to take away from this episode:

  • Our pro tips that will help you create excellent blog posts
  • What you can expect from Google Analytics
  • How to implement your keywords when you write a blog post
  • Our number one, most favorite blog writing tip
  • Our go-to tool for grammar and spelling
  • The best part of writing great content: repurposing it and updating it!
  • And more

Are you ready to learn our 12 pro tips for creating better blog posts that lead to more visitors online and in your clinic? Hit the link, and let’s do it!

Show Notes:

  • [00:01:55] How does Google Analytics tell me how my blog posts are doing?
  • [00:02:30] Will knowing my buyer persona help me write better blog posts?
  • [00:03:15] How do I use my keywords in my blog post?
  • [00:04:16] What is intentional content?
  • [00:09:10] Do I need to consider SEO in my blog posts?
  • [00:12:04] What are other ways I can increase my online presence?
  • [00:13:04] Want to suggest a topic or guest?

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Google Analytics
  • Buyer Personas: Your Guide to Better Customer Connections
  • How to Attract the Right Audience Podcast Episode
  • Grammarly
  • How to Repurpose One Blog Post into 15+ Pieces of Fresh Content
  • 7 ways to update old blog posts to boost SEO
  • Propel Your Practice YouTube Channel

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Blog. The infamous four-letter word in the content world. I mean, writing a blog takes time, dedication, and creativity… so do you really have to have one? You’re a clinic owner, not a writer. Well, folks, you do. Having a well-written and informative blog can be a game-changer for your business.

Don’t stress. We’ll go over the key factors in writing a successful blog post, so you don’t have to guess at it. This is the first in a series that will answer all your blogging questions and concerns. Get your pencil and notebook ready, and let’s start learning how to write great blog posts!

Here’s what you can expect to take away from this episode:

  • Why you need a blog
  • The five key steps when putting together your blogs plan of action
  • Some of the necessary SEO elements needed for a good blog post
  • How to promote your blog posts
  • How long your blog posts should be, and how often you should write them
  • And more

Show Notes:

  • [00:02:35] Will my blog help me connect with my audience?
  • [00:03:19] How do I start blogging with my brand new website?
  • [00:04:39] How do I decide if my content goes on my blog or a webpage?
  • [00:05:32] What will the 5 key steps to blog implementation do for me?
  • [00:07:44] What are some SEO elements needed in my blog post?
  • [00:08:50] What will a successful blog post do for me?
  • [00:09:53] What happens if I don’t provide the next steps (a CTA) at the end of my post?
  • [00:10:10] Do I need to promote my blog post?
  • [00:10:43] How often should I blog, and how long should my post be?
  • [00:15:00] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:16:10] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • How to Attract the Right Audience Podcast Episode
  • 10 Crucial Pages Every Website Needs to Have
  • Ultimate SEO Guide
  • Blogs: How Often Should You Blog? How Long Should Your Blog Post Be?
  • Propel Your Practice YouTube Channel

Presented by Propel Marketing & Design - https://propelyourcompany.com/

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In our advanced online world, videos aren’t the wave of the future; they’re our current and undeniable go-to for reaching and connecting with audiences right now. But you’re a clinic owner, not a movie maker. Don’t let that stop you!

If creating videos seems way out of your wheelhouse, this episode is for you. And, guess what? Learning how to succeed at your video marketing campaign is easier than you think.

We have the one and only guru of video marketing for the laypeople, Kara Kull, with us, and we’re going over all the steps to take to make videos that appeal to your audience in the most authentic way.

Kara helps small businesses create desirable content that leads to success, and her insight will prove an invaluable resource in your video creation efforts.

Here’s what you can expect to take away from this episode:

  • Three easy things to do to make going on video way easier
  • How niching down will increase engagement
  • The biggest mistake newbies make
  • The must-have tools for getting started
  • The #1 tip for being “yourself” on camera
  • And more

Show Notes:

  • [00:03:00] Do I have to use TikTok and Instagram for my videos?
  • [00:03:44] TikTok is just a bunch of funny dances, no? Not always. There’s a huge sector for education, and that sector is expanding, and you and your clinic need to be involved in that expansion.
  • [00:05:22] Okay, so I don’t know what I’m doing; how do I get started making videos?
  • [00:06:33] How do I psych myself up to get the video marketing going?
  • [00:09:56] What’s the next tip for creating excellent marketing videos?
  • [00:12:02] What’s the most important step when creating a video?
  • [00:14:59] Isn’t my audience everyone?
  • [00:16:30] Aren’t niches going to take away some business?
  • [00:18:24] What are the common mistakes made by new video creators?
  • [00:22:00] What should I definitely have in my videos?
  • [00:23:35] What are the tools you need to get started making videos?
  • [00:25:21] What are three tools to help with my editing?
  • [00:26:13] What are the best ways to be (or pretend to be) confident on camera?
  • [00:28:33] What are other ways I can increase my online presence? Check out our free masterclass Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • [00:29:40] Want to suggest a topic or guest?

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Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.

Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.

Here’s what you can expect to take away from this episode:

  • What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing?
  • Why is GBP a vital resource for your local business?
  • How do you make your listing stand out?
  • How do you properly set up your listing?
  • How do you handle reviews not displaying and other common issues?
  • Our 3-phase approach to optimizing and maintaining your listing
  • And other tips

Show Notes

  • [00:02:19] Is Google Business Profile called anything else?
  • [00:03:52] How should you use your Google Business Profile?
  • [00:05:42] How do searchers use GBP?
  • [00:06:29] How does Google decide the order in which it displays GBP listings?
  • [00:07:53] So, is your GBP listing really that important? Heck, yeah it is.
  • [00:09:12] Claiming your listing is the first step to success.
  • [00:09:51] How do I optimize my GBP listing? I’ll walk you through the 3-phase approach to do this correctly.
  • [00:12:06] What type of photos should you include in your Google Business Profile listing?
  • [00:15:12] Why aren’t my Google reviews showing up on my GBP listing?
  • [00:18:05] What other actions can I take to help get more visitors online and in my clinic? Check out our Five SEO Secrets to Owning the First Page of Google Without Buying Ads.

Selected links and other resources related to this episode

  • Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
  • Local SEO Guide
  • Local SEO: How to gain more positive online reviews
  • Google Posts: what they are & how they can improve your SEO
  • Ready. Set. Rank! Chiropractor Bundle
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

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Many clinic owners struggle with designing and implementing their long-game SEO (search engine optimization) strategy. And that’s okay, because, hey, you have a business to focus on and SEO can get complicated; especially with so many myths and misconceptions floating around.

So we’d like to take this opportunity to clear up some of those SEO myths and go over the old-school SEO practices, bad SEO applications, and just plain wrong SEO implementation.

We’re thrilled to sit down with Rachel Lindteigen, content marketing expert and founder of Etched Marketing, to go over the ins and outs of SEO, how to avoid the pitfalls, and how to adhere to genuine, current SEO best practices.

Here’s what you can expect to take away from this episode:

  • Some truly tragic SEO myths that hold businesses back
  • How a great SEO plan can help your business
  • Why you can’t rely solely on SEO tools for your SEO campaign
  • Why a good SEO teacher is the biggest component of your SEO strategy
  • How paid search works with organic search
  • How SEO audits will pay off big time
  • And more

Are you ready to learn how to avoid SEO myths and create a solid SEO plan? Let’s do this!

Selected links and other resources related to this episode:

  • Propel Marketing & Design - https://propelyourcompany.com/
  • Propel Your Practice Podcast - https://podcasts.apple.com/podcast/id1611063589
  • Etched Marketing - https://www.etchedmarketing.com/
  • Google Analytics - https://analytics.google.com/
  • Yoast SEO - https://yoast.com/wordpress/plugins/seo/
  • Google Search Console - https://search.google.com/search-console/
  • Google Business Profile - https://www.google.com/business/
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast - https://propelyourcompany.com/podcast-topics
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads - https://propelyourcompany.com/learn

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Your online presence is what gets you Google recognition, a solid reputation, and leads to more and better visitors to your website and your clinic. While on-page SEO strategies (those that are controlled within the webpage) are a huge part of that, you may be surprised to hear how company events can really pay off, too.

In this episode, we’re talking to Vanessa Forbes, founder of Karma Goddess Event Planning. She’s going to tell us about the nature of event planning for your business and how events done right can be a big win for your business’s online presence, leading to new patients.

Some of the takeaways you’ll learn about:

  • The three stages of planning an event
  • How to prepare for an event
  • Day-of tips to help your event run smoothly
  • How your event can improve your online presence and brand awareness
  • Repurposing event content
  • Adding event details before and after the event to your website
  • And more

Show Notes

  • [00:04:53] What are the three stages of a business event?
  • [00:05:27] What's the number one element of planning your event?
  • [00:07:54] If you have the event catered, how much food should you get?
  • [00:08:28] How important is branding your event?
  • [00:09:55] What are some tips to make the day-of run smoothly?
  • [00:10:46] How does social media plan into your event?
  • [00:12:19] What’s the event meant to accomplish? More patients, a wider audience, lead generation (get that contact info!).
  • [00:13:15] Can the existing patients at your event benefit your brand, as well?
  • [00:14:12] What should you do after the event to remind those invited about how great the event was?
  • [00:15:14] What are other tips for after your event?
  • [00:16:49] What is the most important phase of an event?
  • [00:18:00] How else can I improve my online presence?

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Connecting with your audience through online content is key to your Google success and clinic success, but who has the time to write all that content? Can I just use canned content so I can focus on other things? Canned content does have some advantages, but the short answer to your question: not really.

Don’t worry, though; there’s some time-saving advice in store for you. Today we’re going over the best ways to use canned content while catering to your visitors, your brand, your voice, your services, and to Google, of course.

Here’s what you can expect to take away from this episode:

  • What is canned content?
  • What are the pros and cons of using canned content?
  • What are the best ways and places to use canned content?
  • How to manage canned content you’re already using
  • And more

Show Notes

[00:02:20] What is canned content?

[00:03:35] What are the pros and cons of using canned content?

[00:04:54] What should you ask before deciding to use canned content?

[00:06:22] What are the two types of canned content?

[00:06:49] Should I use canned content for my social media posts?

[00:09:01] Should I use canned content for my email campaign?

[00:11:40] Should I use canned content on my website?

[00:14:19] If my website was built with canned content, what are my options for changing that?

[00:15:40] Can I use canned content just for my blog posts?

[00:18:20] How do I update my canned content blog posts?

[00:20:55] What time-saving tools can I use instead of using canned content?

Selected links and other resources related to this episode

  • Propel Marketing & Design
  • Propel Your Practice Podcast
  • Google Business Profile
  • Ready. Set. Rank! Chiropractor Bundle
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads

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If you’re a clinic that wants to find and connect with more patients, your online presence is key. You likely have a website, perhaps some social media channels, and maybe even an email campaign running.

All of this is great (and necessary), but how are your landing pages? What are landing pages? How can landing pages get you more leads? Solid questions. Today, we have the answers.

We were lucky enough to get a sit-down with Nicholas Scalice, who is the brains behind GrowthMarketer.co and Landing Page School.

Here’s what you can expect to take away from this episode:

  • What is a landing page, and how does it differ from my other website pages?
  • What are the elements of a landing page?
  • What happens after a visitor takes the action you want them to on the landing page?
  • How do I build my landing page?
  • What do I do when my landing page isn’t getting the lead?
  • And more

Show Notes

  • [00:02:20] What is a landing page, and how is it different than my other website pages?
  • [00:04:30] Are landing pages created solely for paid advertising campaigns?
  • [00:06:57] What’s the most important element to exclude from a landing page?
  • [00:08:59] What are the important elements to be sure to include on your landing page?
  • [00:13:33] What happens after the visitor takes the action you wanted them to, and you’ve got the lead?
  • [00:15:41] What steps does a clinic owner take to set up a landing page?
  • [00:19:04] How do I start the process of building a landing page?
  • [00:20:38] What if I’m not seeing traction after I’ve built my landing page?
  • [00:24:00] Is testing my landing page and ad important?
  • [00:26:21] Final tips
  • [00:29:03] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one.

**Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.

Show Notes**

  • [00:02:27] What is a buyer persona? There are many names that equate to buyer persona, but they all mean the same thing: target audience. Without knowing your target audience, you don’t know how to appeal to them.
  • [00:04:29] Can I add to or adjust my buyer persona(s)? Yes, please do. You can create more than one buyer persona (and should) and direct your content toward them all.
  • [00:06:58] What questions do I ask to determine my buyer persona(s)? There are several, and they’re all good ones!
  • [00:08:29] What actions should I take on my website and social media platforms to appeal to my buyer persona(s)? Review your website and social platforms to ensure all images and wording correlate to your target audience and adjust your social media campaigns as necessary.
  • [00:09:30] Do you have any free classes to help me improve my clinic’s online presence? Why, yes, we do. Check out our course, Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
  • [00:10:37] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode

  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads - propeyourcompany.com/learn
  • Google Business Profile Guide - https://propelyourcompany.com/google-business-profile/
  • Voice Search SEO Guide - https://propelyourcompany.com/voice-search-seo-guide/
  • Buyer Persona Template - https://propelyourcompany.com/buyer-persona-workbook

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With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

And, who better to talk all things photography (and how it will enhance your online presence) than with the one and only Chelsea Erwin Burns. Chelsea is the woman behind the lens of Maris Lifestyle Photography.

Having worked with various national brands, she’s recognized as a photography expert, specializing in branding, headshots, and commercial lifestyle photography. But that’s not all; Chelsea sincerely enjoys working with local businesses, helping them build their clientele through unique, uber-targeted images.

Here’s what you can expect to take away from this episode:

  • How to choose the best photographer for your company
  • How to plan in advance for a photo shoot
  • What to include in your shot list
  • Day of photo shoot tips
  • How to organize and use photos after a photo shoot

Are you ready to learn how you can make your photo shoot a smashing success? Hit the link below, and let’s do it!

Show Notes

  • [00:04:02] How do I choose the best photographer for my business and brand? Referrals are a great place to start, but don’t stop there! Do your research because you want to be sure the photographer you choose can get the results you’re after.
  • [00:05:04] I have a clear image of what I want; should I create a vision board for my photographer? While not all photographers will love this, it will help them understand what you want.
  • [00:06:13] Does the image size matter? Tons! Talk with your photographer about where your images are going, what they’ll be used for, etc. The photographer will ensure to get the pictures taken right the first time.
  • [00:07:27] Is the contract important? Yes, be sure to read and understand your contract before you sign it.
  • [00:09:31] Do I need a shot list? A shot list will ensure you don’t miss any of the images you want in your photo library. You may not need all of them, or you may have more taken than what’s on your shot list, but it’s a good idea to use it as a starting point.
  • [00:14:58] What are some photographer pet peeves? Not all photographers are the same, but most have some triggers that you may find interesting. Knowing them might save your shoot!
  • [00:19:39] Help! I’m awkward in front of the camera. No problem, most of us are! A good photographer will help get you comfortable.
  • [00:22:56] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

About the Guest

Chelsea Erwin Burns is the woman behind the lens of Maris Lifestyle Photography. She's worked with brands such as Lily Pulitzer, TELETIES, Sandals Resort, and created imagery for cities in South Florida.

Specializing in branding, headshots, and commercial lifestyle photography, Chelsea enjoys working with local businesses to help them build their clientele through targeted images created specifically for them.

She also has a full-service studio for photographing products, e-commerce, and lookbooks for any company.

You can check out more of her work here:

  • Website: www.marislifestyle.com
  • Instagram: @marislifestylephotostudio
  • Facebook: Maris Lifestyle

Selected links and other resources related to this episode

  • Propel Marketing & Design

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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!

Welcome to episode number two of Propel Your Practice! In this episode, we’ll go over:

  • Some SEO basics
  • Why organic website traffic is important
  • The three critical parts of SEO
  • Why keywords, target audience, and user experience are important
  • Google Business Profile (formerly Google My Business)
  • And, more!

If you want to learn how you can take non-techie steps today to gain momentum on the Google ladder, check out my podcast by hitting the link below.

Are you ready to propel your practice? Let’s do it!

Show Notes:

  • [4:00] Why is SEO so important today more than ever? Social media reach continues to lessen, social media platforms run the risk of tech glitches, paid ads are expensive and eventually stop and so do your sales. All of this can be inconsequential with a great SEO campaign.
  • [7:15] What are the three critical parts of SEO? On-page SEO, off-page SEO, and the strategies that support them both.
  • [8:10] What are the strategies that support on and off-page SEO? Identifying your target audience, keyword selection and content, geo-targeting, and more.
  • [12:39] What is on-page SEO? The actions you take on your website to improve your SEO, like adding keywords into your content, using title tags and meta descriptions, optimizing your images, and more.
  • [8:21] Is your target audience important? Yes! Identifying your target audience tells you how to speak to them, where to speak to them, and when to speak to them.
  • [16:19] What is off-page SEO? The actions you take off your website to improve your SEO, including updating your Google Business Profile and ensuring your NAPs are all the same, link building, getting online reviews, and more.
  • [20:49] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode

  • Propel Marketing & Design
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Google Business Profile Guide
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
  • SEO Guide
  • Local SEO Guide

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Hello, and Welcome to the Propel Your Practice PodcastThis is our very first episode and I’m thrilled to start this process with you! So, what exactly is this podcast all about? All things digital marketing, of course!

The purpose of this short introductory episode is to give you a little bit of background about:

  • Your host
  • Our company
  • Why we're doing this podcast
  • Who this podcast is for
  • To let you in on some upcoming, scheduled topics

If you can't wait till the next episode to learn more about how you can improve your company's online presence, you’ll get some additional resources below.

Are you ready to propel your practice? Let’s do it!

Selected links and other resources related to this episode:

  • Propel Marketing & Design
  • Modern Chiropractic Marketing Group Podcast
  • Growth Marketing Toolbox Podcast
  • Propel’s YouTube channel
  • Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
  • Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads