The Genius Podcast: Recent Episodes
Genius
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield. Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.
Welcome to Season 2 of the Genius Podcast, in Episode 11 we're delighted to be joined by Rachel Tew who is Head of Partnerships at Clear Voice. Rachel covers the topic of social enterprises covering what it is, how it works and why it's important.
Welcome to Season 2 of the Genius Podcast, in Episode 10 we're delighted to be joined by Jasper Steinhausen from Business With Impact, which is Europe’s leading sustainability consultancy focusing exclusively on SME manufacturing businesses.
Jasper speaks about what this means and why it's important on the show, and you can also enjoy a free copy of Jasper's best selling book 'Making Sustainability Profitable' by signing up here:
https://bwimpact.com/moreimpact/
Welcome to Season 2 of the Genius Podcast, in Episode 9 we're delighted to be joined by Ben Powell at Enterprising PR, an award-winning public relations practitioner with over 25 years of experience in creating and delivering creative B2B and corporate PR campaigns that support business growth.
Welcome to Season 2 of the Genius Podcast, in Episode 8 we're delighted to be joined by Joseph Morel, Co-Founder and Executive Producer at Neon Picture House, who speaks to Emma about efficiency in videos, why quality matters and how it's within reach for everyone to achieve.
Welcome to Season 2 of the Genius Podcast, in Episode 7 we're delighted to be joined by Charlie Homewood, Managing Director of Aktuel Translations, who speaks to Emma about multi-lingual marketing translations and why it's so important to get it right.
Welcome to Season 2 of the Genius Podcast, in Episode 6 we're delighted to by our own in-house Digital Marketing expert Laura Molly. She explores the world of AI and she shares a few ideas on what AI tools will help you in 2024.
Welcome to Season 2 of the Genius Podcast, in Episode 5 we're delighted to be joined by Sarah Preston, Head of Product & Design of Sonin, who speaks to Emma about Digital Products and how to make it compelling from all angles.
Welcome to Season 2 of the Genius Podcast, in Episode 4 we're delighted to be joined by Dan Dunn, co-founder of Paper Planes, who speaks to Emma about the process of Direct Marketing and why they founded a business that automates direct marketing in a digital age.
Welcome to Season 2 of the Genius Podcast, in Episode 3 we're delighted to be joined by Aileen Boyle from Fortro Ltd, who speaks to Emma about commerciality and how to make selling easy, it's a fascinating discussion and one that is well worth your time.
Welcome to Season 2 of the Genius Podcast, in Episode 2 we're delighted to be joined by Steven Paul, co-founder of Trigg Digital, who speaks to Emma about common marketing frustrations and his experience of finding solutions to to these common issues.
https://www.triggdigital.com/
Welcome to Season 2 of the Genius Podcast. And we're starting off with a bang with Dave Plunkett from Collaboration Junkie. Listen as he goes through the importance of brands, partnerships, how it all connects and so much more.
Ladies and gentleman, welcome to a small teaser for Season 2 of the Genius podcast.
We’ll be back on January 15th with more marketing tips, ideas and solutions from experts inside the Genius family and from further afield. Make sure you’re subscribed so that you don’t miss out on anything.
Welcome to Episode 37 of the Genius podcast where this time we're joined by our Louise Bennett of Access Infinity to discuss specialist and generalist marketing. What are the pros? What are the cons? And why does it matter? Listen to find out.
https://wearegenius.co.uk/contact/
Welcome to Episode 34 of the Genius podcast where this time we're joined by Simon Hayhurst from Hayhurst Consultancy as he explores how to control the sales narrative and poach business from vulnerable competitors, especially if your sales targets are up but your market is in decline.
https://hayhurstconsultancy.co.uk/
https://hayhurstconsultancy.co.uk/2022/12/16/what-do-you-do-if-your-sales-targets-are-up-but-your-market-is-in-decline/
https://wearegenius.co.uk/contact/
Welcome to Episode 34 of the Genius podcast where this time we're joined by our Original Genius Emma Humphrey to discuss the five principles of conversion messaging and why it's so important.
https://wearegenius.co.uk/contact/
Welcome to Episode 33 of the Genius podcast where this time we're joined once again by Hannah Smith as she discusses her journey into marketing, why it's a great career and things you need to know to get your foot in the door - no matter where you are in your career now.
https://wearegenius.co.uk/contact/
On this weeks' episode our host turns guest as Craig Shields discusses the importance of copywriting and why it's still a vital part of your content planning - in more ways than one.
Welcome to Episode 30 of the Genius podcast where this time we're joined by special guest Tasha Wait, Marketing Lead at the Health Foundry, who joins our Original Genius Emma Humphrey to discuss Marketing in general, how it intertwines with community and the role of a lone Marketer.
https://wearegenius.co.uk/contact/
Welcome to Episode 29 of the Genius podcast where this time we're joined by our special guest Frazer Lloyd-Davies, Marketing Manager from Acronyms who joins our Original Genius Emma Humphrey to discuss marketing today, where it's going and what you need to know.
https://wearegenius.co.uk/contact/
Welcome to Episode 28 of the Genius podcast where this time we're joined by our own host Craig Shields who switches seats and discusses his love of podcasts and why a podcast is right for your business.
https://wearegenius.co.uk/contact/
Welcome to Episode 27 of the Genius podcast where this time we're joined by our Digital Genius, Laura Molly who takes a look at Chat GPT and how it's taking the world by storm.
https://wearegenius.co.uk/contact/
The Framework of RICHES - Part 6: Solidify
Welcome to Episode 26 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on part 6: Solidify.
https://wearegenius.co.uk/contact/
Welcome to Episode 25 of the Genius podcast where this time we're joined by our Digital Genius, Laura Molly who takes a look at the Digital Marketing Trends that we'll be seeing for 2023.
https://wearegenius.co.uk/contact/
The Framework of RICHES - Part 5: Embed
Welcome to Episode 24 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on part 5: Embed.
https://wearegenius.co.uk/contact/
The Framework of RICHES - Part 4: Harmonise
Welcome to Episode 23 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on part 4: Harmonise.
https://wearegenius.co.uk/contact/
The Framework of RICHES - Part 3: Create
Welcome to Episode 22 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on part 3: Create.
https://wearegenius.co.uk/contact/
The Framework of RICHES - Part 2: Identify
Welcome to Episode 21 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on I for Identify.
https://wearegenius.co.uk/contact/
Welcome to Episode 20 of the Genius podcast. This time, we welcome Digital Genius Hannah Smith, who goes into the dos and donts, ins and outs, and so much more, of content planning.
Welcome to Episode 19 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores RICHES, this time focusing on the importance of Research.
https://geniusmarketingltd.com/
Welcome to Episode 18 of the Genius podcast. This time, we welcome back Original Genius Emma Humphrey as she explores the tangible benefits of building a brand in the B2B world and introduces the process of RICHES.
https://geniusmarketingltd.com/
On Episode 17 of the Genius Podcast we're joined by Louise Milner as she explores how to create a great team culture, and why it's so important to the business and its customers.
https://geniusmarketingltd.com/
On Episode 16 we're joined by Laura Molloy from Genius as she explores the fascinating topic of Conversational Marketing. What it is, why it works and how it could benefit you, are all discussed in this insightful podcast.
https://geniusmarketingltd.com/
On episode 15, we’re joined by our Original Genius again, Emma Humphrey as she explores brand and product positioning. How to get it right, signs of when it's gone wrong and what to do to improve, we cover this and so much more in this episode.
https://geniusmarketingltd.com/
On episode 14, we’re joined by Bianca Braithwaite from SKY as she explores the world of TV Advertising and what it can do for your business. Is it just for corporations? Or is there something there for everyone? Bianca explains why for many, it’s the forgotten form of advertising and why it’s still incredibly powerful.
https://wearegenius.co.uk/
On episode 13, we’re joined by Ben Whibley from Manic Merchandise as he explores what going green actually means for businesses and their customers.
https://wearegenius.co.uk/
On episode 12, we’re joined by Richard Wall from Spotler, an expert when it comes to Marketing Automation. He sat down with our Original Genius Emma Humphrey, as they explored this topic in great detail, highlighting what can go wrong and tips that can help you get ahead.
https://wearegenius.co.uk/
On episode 11, we’re joined by Tim Wilkes, Director of Marketing at Kohler who spoke with our Original Genius Emma Humphrey to discuss webinars and how to ensure that you can make the most of them.
Please enjoy the show …
https://wearegenius.co.uk/
On episode 10, we’re joined by Emma Beaumont, who is a champion when it comes to communication and brand storytelling.
Emma met with our Emma, to discuss the ins and outs of this topic - including what it is, the dos and don’ts, and the importance that having a great story to tell can have on your business.
Please enjoy the show …
https://wearegenius.co.uk/
On episode 9, we’re joined by Dave Hughes, Head of Marketing at Ideal - Dave met up with our Original Genius Emma Humphrey to discuss Partner Marketing, including what it is, the benefits and expert tips to maximise your return.
In this episode we’re joined by Shahida from Trifle Solutions, a telemarketing company based in Reading. Shahida spent some time with our Original Genius Emma Humphrey as they explored the benefits of telemarketing, who it’s useful for and how it should be perceived. Please enjoy the show …
https://geniusmarketingltd.com/
On Episode 7, we’re joined by Laura Molloy from Genius who helps us to look into social media for business - she explores a whale range of topics including, what you need to know, what mistakes to avoid and insightful knowledge on how to expand your reach online.
https://geniusmarketingltd.com/
In episode 6, we’re joined by Alejandro Quiroz from Genius who explores the world of project management and how to manage creatives. From staying on track, on time and within budget, to how to overcome communication issues, Alex explores the topic in-depth and shares his ideas and thoughts on how to overcome project adversity.
https://geniusmarketingltd.com/
In Episode 5 we’re joined by Tina McDowell, our Design Genius who has a passion for rejuvenating and propelling the brands that GENIUS has in its portfolio higher than ever before through their websites. Despite new technologies coming to the forefront, the humble website still has a major place in today’s world - it is the gateway customers have to your business and for many, whether it be on their desktop or mobile device, will be their first glance at the products and services you offer. So, how can you attract their attention and more importantly, how can you capture their hearts and emotions through your website - on this show, Tina explains how to make sure your users are first when it comes to how your website should function …
https://geniusmarketingltd.com/
In Episode 4 we’re joined by Rob Franklin, a Design Genius who has helped a range of companies get seen by new and old customers alike. Rob explains what graphics, brands and logos can do for your business and what the process is for bringing ideas to life, as well explore what the future of graphic design for business will look like and how you can capitalise.
https://geniusmarketingltd.com/
For episode 3 we look at not just what a brand is but how to make a successful one.
You know tens, if not hundreds of brands that you use every day or have used in the past that are brilliant at what they do … but how can you create a successful one, and, is it even possible? Well, yes it is.
In today’s show, we can talk to Shane Forsyth, Creative Genius, to explore how to build a brand, the advantages it can bring and how to use emotion to create a brand that is successful and cuts through.
https://geniusmarketingltd.com/
In this episode, we’re looking at how your business can form and manage successful relationships. It’s almost impossible for a business to grow without external help, join us, as we explore how relationships can help your business to grow
Today we’re joined by Louise Milner from Genius who has worked with numerous high profile businesses, helping to bring the people inside and organisations together to the benefit of everyone.
https://geniusmarketingltd.com/
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield.
In Episode 1 we discuss the importance of brands and their long-lasting influence on people with the Original Genius at Genius, Emma Humphrey.
Emma does a wonderful job of explaining why brands make a business attractive, how to discover your own brand story and finally, why a good brand can engage an audience through emotion.
Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield. Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.