Anewgo of New Home Sales: Recent Episodes
Anya Chrisanthon and John Lee
John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.
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Fresh off being named the Women's Leadership Circle Woman of the Year at the Jeff Shore Sales and Marketing Leadership Summit, Kristin Peck - Director of Sales and Marketing at Tuskes Homes - joins Anya Chrisanthon for a conversation about value, transparency, and working for your seat at the table.
The award moment
Kristin was scanning the room trying to figure out who was winning - until Amy O'Connor dropped the Zumba hint. For women navigating an industry where their voice doesn't always carry the same weight, the WLC award is about leading while supporting other women.
Value purity - the Summit panel takeaway
When builders lead with incentives, buyers focus on the number instead of the home. They interpret the incentive as the value. Kristin's advice: audit how your homes present value - online, in person, all the way through follow-up - before you discount anything. Because once you lead with the discount, you have to backtrack and restart when they walk through the door.
From flight attendant to sales leader
Kristin was flying for United out of Newark when 9/11 happened. As a young mom of three, she made a pivot - got her real estate license, landed with a large builder, and built a 20+ year career across sales, regional training, and leadership by continually raising her hand for the hard things.
Today's buyer isn't harder - they're overloaded
Buyers aren't more difficult. They're more educated, they've done the research, and they're drowning in information - some of it wrong. Your job is to help them navigate it. That means a "front page" - website, Zillow, MLS - that's clear, concise, attractive, and accurate. And someone who actually responds fast when they have questions, because a distracted buyer moves to the next website that will talk to them.
Why Tuskes doesn't advertise incentives
The price is the price. Tuskes prices homes to market value and leads with transparency - and buyers appreciate it. Confused prospects don't come in. Transparent ones do.
On the Anewgo Marketing App
Full transparency: Tuskes is an Anewgo client. Kristin's take on how the interactive design experience fits the buyer journey: financing and paperwork aren't fun - the app is. It lets buyers bring their vision to life, solves the "what does saddleback even look like" color-name problem, and prepares them for design decisions while having fun doing it.
Kristin's tech filter
Show me how this solves a problem, gets more sales, or enhances the buyer experience. If it can't do at least one, it's not a product for her. And on AI: general AI is great for admin, but homebuilding needs specialized AI grounded in accurate facts - not three-sink kitchens from a generic image generator.
Advice for future leaders
You're not entitled to anything you didn't work for. If you want a seat at the table, start working for it - take the hard tasks, push out of your comfort zone, and surround yourself with people who make you better.
Connect with Kristin on LinkedIn and learn more about Tuskes Homes at tuskeshomes.com. Explore Shore Consulting programs including the Women's Leadership Circle at jeffshore.com.
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Before you blame the market, look at how your homes show up online. Chad Davies - founder of Davies Imaging Group (DIG), serving builders doing 500+ units a year across 28 markets - joins Anya Chrisanthon fresh off the Jeff Shore Sales and Marketing Leadership Summit, where his team captured the entire event from behind the camera.
The view from the Summit
Every conversation - on stage and at the bar - came back to the same theme: stop negotiating. Selling homes is no longer a price battle. Builders have cut as much as they can, and the differentiator now is how you capture buyer attention.
The DIG story
Chad photographed his first $2 million home at 17. Sixteen years later, DIG is a specialized team - photographers who only photograph, dedicated editors in Guadalajara ripping through post-production, virtual staging artists, and a separate video production discipline. Why? Because one person can't carry the whole weight, and the friction in builder photography lives at the front and back end: scheduling, communication, and turnaround time.
What 28 markets reveal
Some regions are ripping, others are slow - and the trends are shifting. California, which invented the twilight photography craze, now wants daytime shots. Lifestyle and amenity video is surging while standalone model video fades. And in competitive markets like Texas, builders are suddenly finding photography budget - because when you can't compete on price, location, or product, presentation is the only lever left.
The spec home rant
If your home exists, it needs real professional photos - not a rendering, not construction team phone pics. And if it's not selling within a month, stage the pictures. Chad's team is seeing homes that sat for a year sell in weeks after virtual staging. Buyers aren't buying a shell - they're buying a new lifestyle, and you can't show them that with an empty room. Your job as a marketer is to remove the imagination, not demand it.
The virtual staging surprise
The biggest fans of virtual staging aren't marketing teams - they're sales teams. When a stale listing gets staged, it renews the sales team's excitement to sell it. If you want to empower your salespeople, stage the sitting inventory.
Where AI fits
AI-generated video is a variation of a photo, not a replacement for video production. Use it to fill social channels and supplement your media strategy - but it's an "and," not an "or."
The biggest untapped opportunity in builder content
Mic up your construction team. The first big builder that embraces behind-the-scenes content from their superintendents - showing culture and quality instead of talking about it - is going to have a great year. As Chad puts it: you're not telling people your culture, you're showing them.
Connect with Chad on LinkedIn or on Instagram (Chad Davies), and learn more at daviesimaging.com.
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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93.2%. That is the Google AI Overview citation rate for the builder Anewgo has been working with on its AEO initiative - meaning when buyers ask Google's AI real questions about communities, floor plans, features, and pricing in that builder's market, the AI cites that builder's website as a source 93% of the time. In this July State of AI episode, Anya Chrisanthon - CCO at Anewgo - walks through the newest data from Anewgo CTO Keng Lim's follow-up study and rounds out the month's biggest AI news for home builders.
Finding one: the builder became part of more buyer conversations - on every platform
ChatGPT surged early (16% to 72%), gave back some ground, and finished at 61%. Gemini climbed steadily to a new high of 75%. Google AI Overview climbed at every single measurement and finished at 93.2%. Three platforms, three different trajectories, all moving up. The lesson: buyers ask the same question in different AI tools and get different answers. If you're only measuring one platform - or not measuring at all - you have an incomplete picture.
Finding two: being cited is not the same as being recommended
Google cited the builder's website 93% of the time but ranked them number one only 43% of the time - a 50-point gap. Getting found and trusted by AI is step one. Step two is making the case: clear community details, plan options, included features, real points of difference. That's what converts a citation into a recommendation.
Finding three: AEO creates value before the website visit
While AI visibility went up, website sessions dropped about 47%. The study can't attribute the traffic change to AEO - but the opposing trends prove that sessions alone can no longer measure AEO progress. A buyer can have a meaningful brand encounter with your business inside an AI answer, and your analytics never see them. The new scorecard: are AI tools citing you, are they recommending you, and are the visits you do get more engaged and qualified?
The rest of July in AI
The model race kept sprinting - GPT-5.6 shipped as a full lineup and the industry theme shifted from "best model wins" to "best fit wins." The European Commission ordered Google to open Android to rival AI assistants - one more sign that the AI on your buyer's phone is becoming a choice, not a default, and your digital presence has to work for all of them. And agent frameworks went from theoretical to shipping - moving AI from answering questions to completing work.
📊 Read Keng Lim's full article with all the charts: Case Study Update: 93% Google AI Overview Citation Rate
📖 The original case study: How a Builder's ChatGPT Citation Rate Rose from 16% to 72%
🔍 Free AEO Assessment: email your website URL to beth@anewgo.com, subject "AEO Assessment" - free, no obligation, specific to home building.
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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What's really happening in your sales offices when you're not there? Leah Turner, national sales coach and trainer at Melinda Brody & Company, is back on the show for the 40th anniversary year of one of the most unique research studies in new home sales. In this episode, she and Anya Chrisanthon dig into the 2025 Annual Benchmark Report - and what the data reveals about where sales teams are winning and where they're still leaving sales on the table. Listen to a previous episode with Leah here: https://podcasts.apple.com/us/podcast/secrets-to-successful-realtor-engagement-with-leah/id1602564768?i=1000623849874
What video mystery shopping actually looks like
Shoppers walk into your sales office with a hidden camera. The full interaction is recorded, scored, and sent to the sales manager. But what makes Melinda Brody & Company different is the one-on-one call before the shop - where the shopper is briefed on the specific challenges that sales manager wants to address. It's not a gotcha. It's a baseline.
The builder story gap - still
Only 49% of sales associates shared the builder story in 2025. Leah says the problem isn't awareness - it's the introduction. Salespeople don't know how to bring it up naturally. Her fix: start with "Have you ever built a new home before?" and let the answer lead you in. And whatever you do - say the builder's name. One associate described the warranty, the quality, and the energy efficiency for several minutes and never once said who the builder was.
The model demo jump
From 84% to 95% in one year. The biggest shift Leah has seen: top producers are bypassing the sales office entirely and taking buyers straight into the model. Into the kitchen. Let them walk. Join them. The forced "sit down in the sales office first" approach was raising everyone's anxiety - including the salesperson's.
Closing is not a moment - it's the whole presentation
Closing sits at 52%. Leah's take: salespeople treat closing like something that happens at the end, which makes it terrifying. If you ask "what's important to you in a home, a homesite, a builder, a community?" upfront - and customize everything around those answers - the close at the end is just a natural next step. You've earned the right to ask.
The buyers walking in today are already qualified
Buyers use technology to disqualify. If they made it through the research phase and walked into your sales office, they are interested. They are a hot lead. As Leah puts it - they're more like a B-back than a first-time visitor. Treat them that way.
Follow-up jumped from 51% to 67%
Technology and CRMs are helping. But Leah's warning: generic follow-up is worse than no follow-up. If your message is "thanks for coming out, call me if you have questions" - don't bother. Make it specific. Make it memorable. Reference something real from the presentation. Better yet - shoot a 30-second video of yourself.
The cringiest things caught on camera
Smoking cigarettes on the home site. Painting fingernails. Eating lunch. Not standing up when a prospect walks in. And the shift Leah has seen over the last ten years: top performers now ask to be video shopped. They want to see themselves. They want to improve.
Connect with Leah: leah.turner@melindabrody.com
Connect with Ben Marks: ben.marks@melindabrody.com
Melinda Brody & Company on LinkedIn and Facebook
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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One year ago Anewgo launched Sophie - the AI sales assistant that lives on anewgo.com. In this special birthday episode, Anya Chrisanthon interviews Sophie live to find out what she's learned, what she's noticed, and what she knows about your buyers that your sales team probably doesn't.
We practice what we preach at Anewgo. We don't just build AI assistants for builder clients - we use one ourselves. Sophie has spent the last year talking to builders, marketers, and sales leaders who visit anewgo.com. She knows our products, she knows our industry, and she has some genuinely surprising things to say.
What Sophie has learned in her first year
When Sophie launched in June 2025, builders were asking "what is this thing?" and "can it write a blog post for me?" A year later the conversation has shifted completely. Builders are moving from curiosity to strategy - asking how to build a connected AI ecosystem, not just add a single tool. Sophie says it best: AI isn't just a feature anymore. It's the new interface.
What builders are still underestimating
Two things keep coming up. First, AEO - Answer Engine Optimization. Builders think SEO is enough, but in an AI-driven world, getting cited by tools like ChatGPT is what actually matters. If you're not optimized for AI, you're practically invisible. Second, the power of a connected ecosystem. Builders think about individual tools - a CRM here, a website there. The real magic happens when everything talks to each other.
What the market is telling Sophie right now
Builder confidence is still below 40. Mortgage rates are hovering around 6.49%. Tariffs are adding to construction costs. Traffic is soft. But the builders Sophie talks to most often have a steely resolve - they know this isn't the time to pull back. The ones who invest in their digital presence now will own the recovery when it arrives.
The question Sophie gets asked that she didn't expect
Builders ask her if she gets frustrated. What it's like being an AI. One builder asked if she could make coffee. She can manage sales pipelines and optimize websites - but barista services are not yet in her skill set.
The one thing Sophie knows that your sales team doesn't
99.5% of your website visitors never fill out a form. Sophie sees their digital body language - the communities they visit five times before ever engaging, the floor plans they pour over for minutes, the features they zoom in on. That invisible 99.5% has a story. And Sophie can read it.
Free market research tool Sophie mentioned
No login, no paywall - real-time data from Fred and the US Census Bureau covering mortgage rates, housing starts, market scores, and price forecasts for over 33 metros. With an AI business advisor built right in: anewgo.com/market-research-tool
What's coming
Anya teases a follow-up episode at the six-month mark for Anewgo's builder AI assistants - diving specifically into buyer trends and what consumers are actually asking about when shopping for new homes.
Want to chat with Sophie on anewgo.com? Go to anewgo.com and say hi.
Want your own Sophie for your builder website? Learn more at anewgo.com/ai-assistant or email beth@anewgo.com to get started.
Free AEO Assessment: email your website URL to beth@anewgo.com, subject "AEO Assessment."
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Imagine you have an old analog TV from the nineties. Right now there is the most incredible programming available - streaming, 4K, immersive audio, interactive everything. But you're watching it on that old boxy TV with rabbit ears. You're not getting a fuzzy version. You're getting static. Because the technology delivering all of that content is simply not compatible with the hardware you're using to receive it.
That is exactly the situation a lot of home builders are in with their websites right now.
In this solo episode, Anya Chrisanthon - CCO at Anewgo - rolls up the June AI brief and answers the question every builder needs to be asking: can your website actually keep up with what AI is doing right now?
The June AI brief
Google announced the best ads must now be answers - already testing a format in real estate where buyers ask questions inside an ad and get answers pulled from your website. Apple rebuilt Siri from the ground up as an agentic AI that takes actions across apps on behalf of the buyer, introduced Visual Intelligence in the camera so buyers can point their phone at your model home and ask what elevation it is and what it costs, and quietly built infrastructure for buyers to swap ChatGPT, Claude, and Gemini inside Siri. AI Overviews now reaches 2.5 billion users. AI Mode searches run three times as long as traditional searches. Buyers are asking AI questions before they ever visit a website.
That is the programming that's available right now. The question is whether your website can receive any of it.
Three things an AI-ready website can do that traditional builder websites cannot
First - it can be understood by AI. AI systems aren't reading your website for emotion or brand vibes. They're looking for specific, structured, consistent information. Vague taglines, generic community descriptions, and marketing language that sounds great to humans give AI nothing to work with. An AI-ready website is written so AI can read it, understand it, and summarize it accurately to a buyer who asks. That is AEO - Answer Engine Optimization.
Second - it connects to the platforms buyers are already using. An AI-ready website isn't just a destination. It's a connected node in a larger ecosystem. Anewgo's ChatGPT integration lets buyers design their home inside ChatGPT and arrive on your website already identified, already engaged, already partway through the journey. A traditional builder website built on a standard CMS has no pathway to that experience. It doesn't matter if your website is new or was just launched. If it wasn't built for AI, it's already outdated.
Third - it learns. Every buyer who visits, every floor plan they view, every color they select, every question they ask the AI assistant - all of that is behavioral data that feeds back into the intelligence layer of your platform. 99.5% of your website visitors never fill out a form. On a traditional website, those buyers are invisible. On an AI-ready website, they have a profile.
Two things from today:
(1) Free AEO Assessment - email your website URL to beth@anewgo.com, subject "AEO Assessment" - no obligation, no cost, specific to home building.
(2) See what a fully AI-ready builder website looks like: anewgo.com
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Apple's Worldwide Developers Conference just happened - and the message for home builders is bigger than most people realize. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from WWDC 2026 and translates them into plain language for home builder sales and marketing leaders.
Siri goes agentic
Apple rebuilt Siri from the ground up - powered by Google's Gemini and Apple's own on-device models. The new Siri doesn't just answer questions. It takes actions across apps on behalf of the user. Composing emails, managing files, performing multi-step tasks without manual navigation. The home buying version of this - scheduling tours, requesting brochures, getting answers about a specific floor plan - is coming. The builders whose digital presence is ready for it will have a significant advantage.
Visual Intelligence in the Camera app
Apple introduced a dedicated Siri mode inside the camera app. A buyer standing in front of your model home points their camera at the exterior - and Siri tells them the elevation, color scheme, community, and starting price if that information is structured and accessible online. Apple just built the infrastructure for a visual AI layer that sits on top of every physical space a buyer walks into. That changes what a model home experience looks like.
The hidden feature Apple didn't announce
After the keynote, developers discovered a hidden Extensions framework in the iOS 27 developer beta that lets users swap ChatGPT, Claude, and Gemini inside Siri - infrastructure Apple built but chose not to announce. Apple is hedging. Siri becomes the container. The AI model underneath can be whatever the user prefers. When a buyer asks their phone about your homes, it might be Siri answering. Or ChatGPT through Siri. Or Claude. Or Gemini. If your digital presence doesn't give any of those AI systems enough specific, accurate, structured information to answer with confidence - you're not in that conversation. This is exactly why AEO matters across all platforms, not just one.
Search gets faster
Apple rebuilt the foundation of search across Spotlight, Mail, and Photos - and the new infrastructure indexes new files and data almost immediately. The lag between publishing content and having it surfaced by AI systems is closing. A community page that hasn't been updated in six months is going to look stale in a way it never did before.
📋 Three things from today:
(1) Free AEO Assessment - email your website URL to beth@anewgo.com, subject "AEO Assessment"
(2) Marketing App 3.0 webinar replay
(3) See what a fully connected AI-ready buyer experience looks like: anewgo.com
About Anewgo
Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Google Marketing Live 2026 just happened - and the message wasn't about features. It was a warning. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from GML 2026 and translates them into plain language for home builder sales and marketing leaders.
The headline nobody said out loud Google's Chief Business Officer opened with "I'm not exaggerating when I say we have made a decade's worth of innovation in the last year alone." That's not marketing speak. That's a warning for anyone still in wait-and-see mode.
How your buyers are already searching differently AI Overviews now reaches 2.5 billion monthly users. AI Mode has passed 1 billion. Searches in AI Mode run three times as long as traditional searches. Your buyer is having a conversation with AI right now - and if your website doesn't give AI enough to work with, you're not in that conversation.
The best ads must be answers Google's VP of Ads said it directly on stage: "The best ads must be answers." Google introduced a Business Agent for Leads - already being tested in real estate - where buyers can ask questions inside an ad and get answers pulled directly from your website. If your website doesn't have clear, specific answers to real buyer questions, AI has nothing to pull from.
AI Brief: great news for smaller builder marketing teams AI Brief lets advertisers give Google's AI a creative brief in plain language and let it handle execution. The role of your marketing team is shifting from doing to directing - and that levels the playing field against national builders with big agencies.
The Universal Cart - and why John Lee called this years ago Google's Universal Cart follows buyers across Search, Gemini, YouTube, and Gmail without losing their place. John Lee has been talking about this exact connected, agentic buyer journey for years. Anewgo's ChatGPT integration - where a buyer designs their home in ChatGPT and arrives on your website already identified and engaged - is the home building version of this. It exists today.
Measurement finally grows up Google's Meridian marketing mix modeling tool is now inside Google Analytics 360. For the first time, builders have infrastructure to show leadership exactly which channels are driving sales - not just leads.
📋 Three things from today:
(1) Free AEO Assessment - email your website URL to beth@anewgo.com, subject line "AEO Assessment" - specific to home building, no obligation.
(2) Watch the Ecosystem Webinar replay with John Lee
(3) Register for the Anewgo Marketing App 3.0 launch webinar - June 9th, open to everyone: https://us02web.zoom.us/webinar/register/WN_w0K2dtK9QW2Bp26h9vZu_A
About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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In a market where a lot of builders are pulling back, Jennifer Cooper is making the case for why that's exactly the wrong move. Jennifer is the founder and CEO of Evolution Marketing and Evolution Design Studios - a fractional marketing consultancy with seasoned teams across the country serving home builders of every size. In this episode, she and Anya Chrisanthon of Anewgo get into the real conversations happening in builder boardrooms right now.
The budget conversation nobody wants to have If your growth goals are going up but your marketing budget is staying flat, you're setting yourself up to miss your numbers. Jennifer explains why spend has to match growth - and what it signals when leadership doesn't value what marketing can actually do.
AI adoption in the field right now Jennifer isn't scared of AI - she's brought it to the table as a strategic partner. She breaks down what smart teams are actually doing with AI, why she keeps an "invisible chair" for it in every strategy conversation, and how builders can use it to work faster without losing their brand voice.
AEO, authority, and the PR comeback AI is looking for authoritative content and third-party validation. Jennifer shares how one of her builders built a PR strategy that AI is now actively sourcing - and why blogs, content, and earned media are more important than ever in the AIO era.
The CRM conversation we're still having in 2026 Having a CRM isn't enough. Jennifer explains why most builders have it but aren't using it right - and how to think about your full tech stack from OSC tools to self-touring to visualization.
Shoppable model homes: the business case Evolution Design Studios brings a full shoppable model program to builders of any size. Builders save an average of $10,000 or more per model, get a revenue-generating online storefront, and create a stickier digital experience - without handling a single purchase order. Jennifer breaks down exactly how it works and who it's right for.
The secret to staying ahead Wake up every day and ask why. Jennifer's advice for marketing leaders navigating one of the most challenging - and most opportunity-rich - moments in the industry.
Connect with Jennifer on LinkedIn or at evolutionmarketingco.com.
About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Two episodes ago, a Florida builder went from a 16% ChatGPT citation rate to 72% in a matter of months. This episode answers the question everyone kept asking: how? In this solo follow-up, Anya Chrisanthon - CCO at Anewgo - breaks down Answer Engine Optimization in plain language, no jargon, no tech degree required.
SEO vs. AEO SEO gets you found in a list. AEO gets you recommended as the answer. When a buyer asks ChatGPT, Perplexity, or Gemini for a builder like you, AI doesn't return ten options - it picks one or two. If your digital presence doesn't give AI enough specific, consistent, verifiable information to recommend you with confidence, it moves on to a builder whose story it can actually tell.
Why most builder websites are invisible to AI right now Vague taglines, generic community descriptions, inconsistent naming across platforms, and missing pricing all create uncertainty for AI. Uncertain AI doesn't recommend you. And with ChatGPT now rolling out ads in the US, the landscape is shifting even faster.
What AEO-ready actually looks like Specific community names, locations, and price points. Real buyer descriptions that go beyond demographics. Differentiators that are stated, not implied. Consistency across your website, Google Business profile, social presence, and any third-party coverage. Earned media - reviews, press, industry recognition - because AI gains confidence when your claims are reinforced by sources outside your own website.
Three things to do this week (1) Search for yourself the way your ideal buyer would - in ChatGPT, Perplexity, Gemini, or Claude. (2) Read your own website like a stranger - could AI accurately describe who you are and who you build for? (3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com, subject line "AEO Assessment."
📖 Get the case study (free - enter your name and email): https://nut.sh/ell/forms/328341/bzkECM 🎙 Listen to the case study episode: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768?i=1000766308908 📝 Latest from the Anewgo blog: anewgo.com/blog
About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Most builders are responding to a slower market with more incentives. Jeff Shore says that might be making things worse. In this episode, Anya Chrisanthon sits down with the founder of Shore Consulting and one of the most respected voices in new home sales training for a straight-talking conversation about buyer psychology, sales confidence, and what actually separates teams that will come out of this market stronger from the ones that won't.
What's covered: Uncertainty - not rates or pricing - is what's slowing buyer decisions right now, and Jeff explains exactly why. He shares the two-word response every salesperson should have when a buyer asks about incentives, how to reverse-engineer the sales presentation so "I'm just looking" never comes up, why dissatisfaction is the single greatest predictor of urgency, and how to normalize a first-visit decision before you ever show the home.
For sales leaders: Jeff's two non-negotiables are a daily lead conversion hour and weekly one-on-one skill development coaching for every rep. And for the teams that will win - confidence is the product of belief and mastery, and it's contagious.
Sales & Marketing Leadership Summit - San Diego, July 15-17 Anewgo is a proud sponsor. Use code ANEWGO to buy one ticket and get one free: whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1
Free ticket giveaway - apply here (admission only, travel not included, winner announced Friday): Apply Now
About Anewgo Anewgo is an all-in-one new home sales and marketing platform providing builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics. Learn more at anewgo.com or find every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Why AI Is Recommending Some Builders and Ignoring Others: The Case Study
A regional home builder in a competitive Florida market was being cited by ChatGPT 16% of the time when buyers asked real questions like "who are the best new home builders in this area?" A few months later, after a focused initiative with Anewgo, that number was 72%. Same builder. Same market. Same competitors.
In this solo episode, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - breaks down exactly what was measured, what changed, and what it means for builders and marketers who are paying attention to where buyer search behavior is heading.
What Anewgo Tracked Anewgo ran 50 real buyer-intent questions through ChatGPT and Gemini and measured three things: mentions (how often the builder was named at all), citations (how often their website was used as a trusted source), and top recommendations (how often they appeared in the top spots). Citations matter most. A mention means AI knows you exist. A citation means AI trusts you enough to point a buyer directly to your content. Those are not the same thing.
The Results On ChatGPT, the citation rate jumped from 16% to 72% - a 56 percentage point increase. The number one ranking rate went from 7% to 36%. Top three ranking rate went from 16% to 59%. On Gemini, citation rate went from 25% to 63%. And during the same period, average website engagement time nearly doubled - from 51 seconds to just under two minutes - because the content wasn't just AI-friendly. It was genuinely useful to real buyers.
The Philosophy The goal was never to trick AI or game the system. Anyone telling you they can game AI recommendation engines is not someone you should trust with your marketing budget. The goal was to make this builder genuinely easier for AI to understand, verify, and confidently recommend - through content that answers real buyer questions and clarity about what the builder actually offers and who they build for.
Why Most Builder Websites Are Invisible to AI Right Now Most builder websites were built for two audiences: human visitors and Google. AI reads your website differently than either. It is trying to build a mental model of your business - who you are, who you build for, where you build, what makes you different. Vague taglines, generic community descriptions, and inconsistent information across your digital presence create uncertainty for AI. And uncertain AI does not recommend you. It moves on.
Three Things to Do This Week:
(1) Search for yourself the way a buyer would - open ChatGPT, Perplexity, or Gemini and ask for a builder like you in your market with specific criteria. See what comes up.
(2) Read your own website like a stranger - is your brand story specific and consistent? Could AI accurately summarize your communities and differentiators to a buyer?
(3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com with subject line "AEO Assessment." No obligation. Beth will reach out with the report and a time to walk through the results together.
Next episode: a deeper dive into AEO itself - what it is, what good AEO looks like in practice, and the broader framework for thinking about this for your business.
About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or listen t
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Anewgo AI Brief: April 2026 - Agents, Buyer Expectations, and the Closing Window
The AI window for home builders is closing faster than most people think. In this month's Anewgo AI Brief, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - delivers her monthly no-hype download on what is actually happening in AI and what it means for new home sales in April 2026.
The AI Model Landscape GPT-4 is retired. OpenAI has moved fully to GPT-5 and ships updates every few weeks. Google's Gemini 3.1 Pro leads most independent benchmarks. Claude just shipped a new Opus model on April 16th - their strongest yet for complex reasoning and agentic tasks. 97% of real estate firms now report their teams are actively using AI. This is not early adoption. This is infrastructure.
AI Assistants vs. AI Agents An AI assistant is your GPS - it guides, but you're still behind the wheel. An AI agent acts for you: identifies the buyer who's been back three times this week, scores their intent, writes a follow-up script, and pushes a task to your OSC before morning. The buyer never filled out a form. Anya explains how Anewgo's Sophie is already building this into the Anewgo CRM.
The Buyer Expectation Gap Cotality (formerly CoreLogic) found that 75% of home buyers now expect AI during the buying process. Not would like - expect. Most builder websites aren't delivering that yet.
Three Things to Do in the Next 90 Days (1) Get your website AI-ready with an assistant that knows your floorplans, communities, and inventory. (2) Capture your invisible buyer data - 99.5% of visitors never fill out a form, but the right AI system gives them a profile. (3) Audit your content library - AI can transform a construction site photo into a finished home rendering in seconds.
The AI Slop Problem AI does not create slop. Lazy use of AI creates slop. Use it to amplify your brand voice, not replace it.
Anya's Take The large builders are not watching AI. They are building. Behavioral data and intelligence compound over time - and so does the gap. The question is whether you are leading that charge in your market or responding to it.
Come find us at anewgo.com/podcast - we're happy to nerd out on this with you. Next month: what's actually working in AI content for home builder marketing, and what's just noise.
About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or listen to every episode at anewgo.com/podcast.
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768
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Your buyer signs the contract at the highest emotional moment of the entire journey. And then... nothing. For 45 to 65 days, most builders go quiet. No call. No check-in. No one reaching out. By the time the pre-construction meeting rolls around, all that momentum is gone.
That gap is exactly what this episode is about.
Jeremiah Gore has spent 25 years in homebuilding — starting at Toll Brothers and working his way through sales, operations, land acquisition, and all the way to division president. Today he runs Crossroads Coaching and partners with Impact 88 to train the people most builders never invest in: project managers, construction teams, and anyone who touches the buyer after the sale is made.
In this conversation, Jeremiah and I get into the moments that matter most — and the ones where builders consistently lose ground without realizing it.
What we cover:
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Why the handoff from sales to construction is where most builder relationships fall apart
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The rollercoaster analogy: how to ride the momentum instead of letting it crash
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Why project managers need training just as much as your sales team — and the 100% retention rate Jeremiah sees when builders finally invest in it
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The DISC framework as a quick cheat sheet for reading your buyer and adjusting your communication on the fly
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How proactive communication (not reactive) is what actually builds trust — and how technology makes it scalable
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The ice cream story. Yes, you need to hear the ice cream story.
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Peak end theory: why the close matters just as much as the open, and what happens to your referral rates when you get it right
This one is for sales managers, OSCs, project managers, and any builder leader who wants to understand why "we build homes" is the wrong mindset — and what to say instead.
Guest links:
Jeremiah Gore on LinkedIn: linkedin.com/in/jeremiahgore
Instagram: @jeremiahgore1999
Crossroads Coaching: choosecrossroads.com
Impact 88: impacteightyeight.com
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Is your brand helping buyers trust you or just adding to the noise? Genevieve Benson, Director of Strategic Partnerships at Milesbrand, joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint.
Genevieve and Anya cover how to find your unique brand voice, when to do a refresh vs. a full rebrand, how to use real buyer stories to drive emotional connection, and where the biggest friction points are in the new home sales journey from first click to warranty.
Whether you are a small regional builder or scaling into new markets, this episode is a practical guide to standing out without outspending the nationals.
Topics covered:
-Authentic brand voice and storytelling for builders
-Customer journey mapping and friction point identification
-Brand re-skin vs. full rebrand
-Using psychographics and buyer data for stronger messaging
-Building a brand bible and training your team to live the brand
Anewgo is an all-in-one new home sales and marketing platform built for home builders. From AI-ready websites and interactive floorplans and sitemaps to AI Sales Assistants and data analytics, Anewgo helps builders create personalized buyer journeys, engage leads with interactive content, and convert more sales.
Watch every episode here
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Podcast: Anewgo of New Home Sales | Host: Anya Chrisanthon | Co-Host: Beth Byrd, VP of Sales, Anewgo | Guest: P. Allen Smith
In this episode of the Anewgo of New Home Sales podcast, host Anya Chrisanthon and Anewgo VP of Sales Beth Byrd sit down with P. Allen Smith — PBS television host, garden and community designer, and owner of Extreme Panel Technologies - to explore how structurally insulated panels (SIPs), sustainable materials, and intentional design are reshaping residential construction. The conversation covers Moss Mountain Farm, the Extreme Gatehouse Cottages, real-world build cost and waste comparisons, and the future of energy-efficient, net-zero home building for builders, developers, and build-to-rent communities.
Guest | P. Allen Smith - PBS host, garden & community designer, owner of Extreme Panel Technologies
Host | Anya Chrisanthon, Anewgo
Co-Host | Beth Byrd, VP of Sales, Anewgo
Key Topics | SIP panels, net-zero building, Moss Mountain Farm, sustainable construction, build-to-rent
Guest Website | pallensmith.com
Extreme Panel | extremepanel.com
About P. Allen Smith
P. Allen Smith is a nationally recognized PBS television host, garden and community designer, and sustainable living advocate. As the creator of Moss Mountain Farm - a 550-acre working farmstead in central Arkansas on the banks of the Arkansas River - and owner of Extreme Panel Technologies, one of America's leading manufacturers of structurally insulated panels (SIPs), Smith is on a mission to make net-zero, energy-efficient home building the new industry standard. He previously appeared at the International Builders' Show (IBS) alongside Anewgo VP of Sales Beth Byrd.
What We Cover in This Episode
1. What Are Structurally Insulated Panels (SIPs)?
Structurally insulated panels (SIPs) consist of a dense polystyrene foam core sandwiched between two layers of oriented strand board (OSB). Extreme Panel Technologies uses zinc-boray-infused OSB, which provides resistance to insects and mold. Key advantages for home builders:
- Superior energy efficiency with high R-values across 4.5", 6", 8", 10", and 12" panel thicknesses
- Faster build times - the Extreme Gatehouse Cottages took just 47 minutes to unload and four workers five days to fully close in
- Factory precision: panels arrive pre-numbered and pre-cut for doors and windows, with laminated construction drawings
- Dramatically less job site waste - a Birmingham, AL build-to-rent project showed all SIP waste fit in a couple of wheelbarrows vs. a full dumpster for a comparable stick-built house
- Straighter, truer walls than typically achievable with today's dimensional lumber
2. Moss Mountain Farm — A Model for Sustainable, High-Performance Building
Moss Mountain Farm, located in central Arkansas on a farmstead dating back to 1840, is the original set for P. Allen Smith's PBS series Garden Home. The main farmhouse was designed in the Greek Revival style - with proportions drawn from historic properties within a 175-mile radius - while integrating high-performance building technologies 20 years before they became industry buzzwords:
- Insulated concrete forms (ICFs) for the basement
- Soybean-oil-based spray foam insulation between wall studs
- Shredded denim recycled from a blue jean factory as batting insulation
- Passive solar design with PEX tubing under standing seam metal roof panels circulating heated glycol to a radiant brick floor
- Standing seam metal roof - a technology Jefferson used at Monticello
3.
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon brings together three powerhouses for a conversation that will completely change how you think about AI in home building.
Joining her are Barrett Davis, Co-founder & CEO of Nter Now and HomesScribe.ai, Melissa Cervin, VP of Marketing at Lombardo Homes, and John Lee, CEO of Anewgo.
Here's the thing: AI isn't a future problem. It's a right-now problem. And this episode doesn't just talk about it, it shows you exactly what's happening.
Inside this episode:
- The live AI-to-AI phone call demo: Barrett built an AI buyer's agent that called Lombardo's AI sales assistant, negotiated pet-friendly customizations, asked about floor plan options, and booked a tour. No humans involved. Five minutes. Real.
- Melissa's unfiltered lessons from deploying "Toni": Lombardo's AI shopping assistant, what went right, what surprised her, and why early adoption is messy but worth it
- Why your website is now a battleground: smart browsers like Gemini, Perplexity, and ChatGPT's Atlas are comparing you to your competition from a side panel while buyers shop your site
- The LLM shopping experience: how Anewgo's interactive floor plan tools and exterior color configurators are showing up directly inside ChatGPT conversations before buyers ever reach your website
- The AI shift parallel every builder needs to hear: Melissa compares where we are now to when web leads first appeared, and why the builders who wait will regret it
- How to introduce AI to a hesitant sales team without fear, resistance, or revolt
- What "agentic AI" means for your OSC: and why your phone might already be ringing with AI on the other end
Whether you're a builder, marketer, OSC, or sales leader, this is the episode that makes it real.
🎙️ Watch it now: anewgo.com/podcast/181 or search Anewgo of New Home Sales on your favorite podcasting app
📍 Learn more at anewgo.com
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with returning guest Ryan Taft, founder of Impact Eighty-Eight, to celebrate the launch of his brand new book, Revenue Getter. Ryan has spent 25 years in the home building industry, and this book is his answer to one of the most overlooked problems in sales leadership: nobody actually teaches managers how to develop people.
If you've ever wondered why your team isn't improving even after training, this episode is your wake-up call.
Ryan breaks down:
- The 6 manager types killing your team's performance (are you the buddy, server, savior, slave driver, or ghost?)
- The two biggest mistakes sales leaders make when they're behind on numbers
- His repeatable 4-E Coaching Method: Explain, Exhibit, Execute & Evaluate
- Why pipeline calls are NOT coaching and what real coaching actually looks like
- The micro-skill approach that moves the sales needle faster than any contest ever will
Whether you're a sales leader or anyone responsible for developing a team, Revenue Getter will completely change the way you think about management.
📖 Grab your copy of Revenue Getter Learn more at revenueGetter.com | impacteightyeight.com
🎟️ Want to go deeper in person? Ryan and the Impact 88 team are hosting CoLab Live - a two-day, hands-on leadership workshop for homebuilding leaders, and Anewgo is a proud sponsor! No stages, no sales pitches - just real frameworks, real conversations, and real results. Seats are limited to 80 leaders per event. 📅 Charlotte, NC | April 22–23, 2026 📅 San Antonio, TX | Sept. 15–16, 2026 👉 Get your tickets now: colablive.com
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In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Sarah Haynes, CMO and co-owner of Shared Drive, fresh off the International Builders' Show (IBS) 2026. Sarah shares her highlights from IBS - including being named a Young Guns & Legends honoree - and dives deep into the conversations shaping the home building industry right now.
From the rise of AI assistants and what buyer transcripts are revealing about hidden fears, to the power of authentic branding and why "selling to everyone means selling to no one," this episode is packed with actionable insights for builders and marketers alike.
We cover: :
- Why OSCs still matter - and how AI can make them even more effective
- The branding mistakes most builders don't know they're making
- How to use your team's personality as a competitive differentiator
- Why putting faces on your website is non-negotiable
Whether you're a builder, marketer, or sales leader, this episode will challenge you to think differently about your brand, your buyers, and the tools you use to connect with them.
🎙️ Connect with Sarah Haynes on LinkedIn or visit shareddrive.com 📍 Learn more at anewgo.com/podcast
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AI is changing how buyers discover, evaluate, and choose new homes, and it’s happening faster than most teams realize. In this month’s AI Brief: Homebuilding Edition, Anya Chrisanthon and Anewgo CEO John Lee break down what’s shifting right now: ads inside AI chat experiences, agentic commerce (discovery → checkout), personal AI “intelligence,” and how all of it will reshape portals, CRMs, and SaaS pricing.
We cover:
- What “AI ads” will look like inside chat-based interfaces
- Why agentic commerce is the next “smart grid” for buying
- Personal AI: convenience vs. privacy (and what it means for builders)
- The difference between AI assistants vs. AI agents
- What happens when AI buyers negotiate and shop at scale
- Why CRM can’t stay at the end of the journey anymore, and what changes next
Subscribe for monthly AI updates built specifically for homebuilders, sales leaders, and marketing teams.
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Neo (New Estate Only) is now an award-winning platform - recently recognized with a GIA Gold Award at The Nationals. In this episode, Anya Chrisanthon sits down with Paulo Bethencourt Neto (President of Neo) to break down how Neo helps builders and developers keep new-construction information accurate, consistent, and instantly shareable across agents, buyers, and international investors.
If you’re a builder trying to sell more homes (especially in a tight market), this conversation is a masterclass in international demand, agent-enabled growth, and AI-ready infrastructure.
We cover:
- Why international buyers “buy assets” (and what they need to feel confident purchasing)
- The biggest disconnect builders have with the agent experience (and what to fix first)
- Why “3% isn’t a commission - it’s marketing” (and when that mindset matters)
- A smarter approach to commissions: tiered/loyalty models that reward true producers
- What “AI-ready” actually means in 2026: multilingual, connected systems + adaptive platforms
- The case for using international demand to diversify risk and stabilize sales cycles
Learn more about Neo:
- Website: newestateonly.com
- Connect with Paulo on LinkedIn
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Builders are spending to generate leads, then failing to respond fast enough (or at all). In this episode, Anya Chrisanthon sits down with Leah Fellows (Blue Gypsy Inc.) and Carol Morgan (Denim Marketing) to break down the 2025 Online Homebuyer Mystery Shop and what it reveals about speed-to-lead, follow-up quality, and the widening gap between builders with and without Online Sales Counselors (OSCs).
Download the Full Report HERE
We cover what the mystery shop tested (50 builders, real form submissions, 30-day tracking), why “no personalized email within 5 minutes” is still a thing in 2025, and what builders can do immediately without over-automating their prospects into oblivion (yes, we’re talking 74 marketing emails in 30 days 😬).
In this episode:
- What the Online Homebuyer Mystery Shop measures (speed, frequency, channels, responsiveness)
- The OSC vs non-OSC performance gap—and why it keeps happening
- Phone, text, and video email: what’s working and what’s being ignored
- Autoresponders that actually help (and the mistakes that hurt)
- “Minimum viable OSC program” for smaller builders
- The non-negotiable KPIs builders should track weekly
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IBS 2026 is coming fast so we’re doing a quick, high-energy game plan episode with Laura Hanson (Director of Strategy, Builder Designs) and returning guest Rick Baldonado (National Sales Director, New Construction, Homes.com).
We kick off with a real-time temperature check on what builders are dealing with right now: buyer confidence, flat rates, “do more with less” pressure, and what needs to change in sales + marketing going into 2026.
Then we get tactical:
- Website trust + brand cohesiveness: how builders can tighten their online experience to build confidence (and stop sending mixed signals).
- What builders should stop doing in 2026: gatekeeping pricing and treating homes like a commodity.
- What will dominate the show floor: AI moving from “toy” to real infrastructure, plus the shift toward voice + multimodal experiences.
Where to find everyone at IBS
- Homes.com booth: South Hall #4082
- Anewgo: stop by Sales Central (we’ll be there all three days). Schedule a time to meet with us HERE.
- Builder Designs: connect with Laura and catch her IBS speaking sessions (tech + marketing strategy).
The party 🎉🤠
Yes we’re doing the IBS Builder Party: Homes.com x Builder Designs x Anewgo, Wednesday night 7–10 PM at PBR Orlando. Space is limited, so RSVP HERE. “Giddy up… Yeehaw.”
Quick links / contact
- Laura Hanson: l.hanson@builderdesigns.com
- Rick Baldonado: rbaldonado@homes.com
- Anya Chrisanthon: anya@anewgo.com
- Don’t forget: download the IBS app, wear comfortable shoes, and don’t leave your badge at the hotel. 😅
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New home traffic down? Price objections up? In this episode, Brook Jennings (Owner, Elevate Actually) breaks down what’s working right now for new home sales teams, without falling back on “just discount it.”
We cover:
-How to overcome price objections by building value early
-Brook’s reverse role-play training (she models the sales conversation live)
-3 simple ways to generate your own traffic and become the “mayor” of your community
-Why today’s buyers crave authentic, human-to-human sales—not scripts
-Mindset + actions + effort: the only 3 things you can control
Brook also shares her partnership with Ingrid Ricks (Convertly Sales Solutions) to connect the online + onsite experience.
Guest: Brook Jennings — Elevate Actually
Website: elevateactually.com
Email: brook@elevateactually.com
newhomesales #homebuilder #salestraining #realestate #newconstruction
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Selling a to-be-built home requires a different mindset than selling inventory — and getting it right can dramatically improve engagement and conversion.
In this episode, Anewgo's VP of Sales - Beth Byrd breaks down a practical, step-by-step approach to selling to-be-built homes more effectively, from preparation and buyer education to creating urgency and converting interest into contracts.
You’ll learn:
-What builders should prepare before pushing to-be-built homes
-How to use buyer insights and trends to guide decisions
-Why choice is the biggest driver for to-be-built shoppers — and how to showcase it
-How to create urgency without relying on inventory scarcity
-Ways to help buyers emotionally connect to a home before it’s built
-How visualization tools and virtual tours increase confidence and momentum
-Tactics sales teams can use to follow up more personally and close faster
This episode is packed with real-world advice for sales and marketing teams looking to turn consideration into commitment — especially as buyers come back online after spending months “dreaming” about their next home.
If you’re focused on improving your to-be-built strategy in 2026, this one’s a must-listen.
Tools mentioned in today’s episode: Anewgo Marketing App and Anewgo Insights
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AI is no longer a trend: it’s becoming infrastructure for how homes are discovered, evaluated, and purchased.
In this first episode of our new recurring segment, AI Brief: Home Building Edition, host Anya Chrisanthon is joined by Anewgo CEO John Lee to break down how we got here, what changed between 2022 and 2025, and why 2026 is shaping up to be a turning point for home builders.
They cover:
- The shift from traditional search to conversational, AI-driven discovery
- What “agentic AI” really means for buyers and sellers
- Why AI browsers, assistants, and agents are changing the buyer journey
- How AI is moving from marketing into full-funnel commerce
- What builders need to do now to stay visible, competitive, and relevant
This episode zooms out to connect the dots without hype so builders, marketers, and sales leaders can understand what actually matters next.
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In this episode of Anewgo of New Home Sales, John Lee sits down with industry veteran Myers Barnes for a deep, no-fluff conversation on what AI really means for homebuilders heading into 2026.
After decades in the industry, Myers stepped away to fully immerse himself in AI-logging thousands of hours studying how it’s reshaping sales, marketing, and buyer behavior. What he discovered challenges nearly every traditional homebuilding playbook.
In this conversation, we cover:
Why the traditional sales funnel is officially broken
How AI is changing buyer intent, discovery, and decision-making
The rise of “signal” over SEO and paid traffic
Why AI won’t replace your job—but someone who knows AI might
How roles like OSCs, sales teams, and marketers must evolve
The growing need for a Chief AI Officer (CAIO) in homebuilding organizations
This episode is a must-listen for builders, marketers, and sales leaders who want to stay relevant-and competitive-as AI accelerates faster than the industry is used to.
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Kicking off the new year with a listener favorite.
In this replay episode of the Anewgo of New Home Sales Podcast, we revisit one of our most downloaded conversations-our deep dive into the iBuyer model with leaders from Offerpad.
Recorded during a pivotal moment for PropTech, this episode breaks down how OfferPad reimagined the way homeowners buy and sell, especially for new construction buyers juggling contingencies, timing, and uncertainty. You’ll hear how their iBuyer program works, why local market expertise and human decision-making matter just as much as technology, and how builders and real estate agents can leverage iBuyers as a strategic tool (not a threat).
With the housing market evolving rapidly since this episode first aired, this replay offers valuable perspective on:
- The rise (and recalibration) of the iBuyer model
- How certainty and convenience impact new home sales
- Why partnerships between builders, agents, and iBuyers still matter
- Lessons that remain relevant no matter the market cycle
Whether you’re revisiting this episode or hearing it for the first time, it’s a timely reminder that innovation in real estate isn’t just about algorithms, it’s about solving real problems for real buyers and sellers.
Happy New Year, and enjoy this throwback conversation. 🎉
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A lot can happen in a year, and this episode proves it. We’re excited to re-release the story behind Anewgo’s very first builder website, created with the visionary team at Garman Homes. What started as a bold collaboration has now become an award-winning project, earning Silver at The Nationals less than a year after launch, and now headed to Orlando for a shot at Gold during IBS 2026.
In this conversation, Alaina Money-Garman, Jake Kaplan, and Renee Carlson share the strategy, transparency, design thinking, and buyer-centric philosophy that shaped this website from day one. From curated design packages to authentic storytelling to empowering buyers long before they walk into a model home, this episode reveals the decisions that set a new standard for digital home shopping.
If you want to understand how an innovative builder and an innovative tech partner co-create something that elevates an entire industry-this is the origin story.
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What do today’s new construction buyers really want and what are builders still getting wrong? In this episode of the Anewgo of New Home Sales Podcast, Anya Chrisanthon sits down with Chattanooga powerhouse Realtor and team leader Grace Frank to unpack the latest design, pricing, and buyer-behavior trends shaping 2025 and beyond.
You’ll hear how Grace built one of the top new construction teams in her market, why she’s obsessed with smart design and “mystery shopping” through open houses, and what she’s seeing on the ground with relocation buyers, energy-efficient homes, and multi-generational living.
In this episode, we cover:
- The state of the Chattanooga new construction market and why secondary markets are booming
- Why price parity between resale and new construction is changing buyer expectations
- Single-story vs. two-story, masters on main, flex spaces, and the rise of zero-lot-line homes
- Energy efficiency that actually sells: solar, insulation, HVAC, and how to talk ROI vs. “saving the planet”
- Design mistakes that make new homes sit — and how to create timeless, “wow” kitchens and baths
- How multi-gen layouts and on-property studios/in-law suites are reshaping floorplans
- What’s really happening with commissions post-lawsuit in new construction and resale
- Builder incentives that still work: rate buydowns, design credits, and smart lender partnerships
- Why builders should treat open houses like live focus groups (and do a lot more of them)
- Tips for working with relocation buyers who are shopping remotely but want to feel confident in a move
If you’re a builder, marketer, or on-site sales pro planning your strategy for 2026, this conversation will help you rethink product, design, and customer experience so you can sell more homes in a shifting market.
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Heading to the NAHB International Builders’ Show (IBS) 2026 in Orlando? In this episode, I’m joined by Rick Baldonado, National Director of New Construction at Homes.com, to break down the must-see sessions, can’t-miss parties, and where to find both Anewgo and Homes.com all week long.
👉 Catch Rick’s previous episode on Homes.com for builders: Homes.com for Builders: Your Listing, Your Lead
Featured IBS 2026 Education Sessions
Session 1 — Storytelling + Tech
Digital Chemistry: How Storytelling & Tech Can Win Buyers’ Hearts (and Sales)
When: Thursday, Feb 19 | 11:00–11:30 AM
Where: Sales Central
Speakers: Anya Chrisanthon, Alaina Money-Garman & Chad Davies
Session 2 — Innovation & Affordability
Reshaping Home Building: Innovative, Efficient & Affordable Communities That Last
When: Tuesday, Feb 17 | 10:00–11:00 AM
Where: West 308C
Speakers: Beth Byrd & P. Allen Smith
Session 3 — AI Buyers + AI Assistants
AI Buyers & Sales Assistants: Revolutionizing Your Website’s New Home Shopping Experience
When: Wednesday, Feb 18 | 10:15–10:45 AM
Where: AI & Tech Studio – West 230
Speakers: John Lee, Barrett Davis, Mel Cervin
Find Anewgo & Homes.com at IBS
- Anewgo is sponsoring Sales Central this year-come see us there, meet the team, and get hands-on with our latest tech.
- We’ll be showcasing our AI Sales Assistants and how they transform your website into a truly interactive new-home shopping experience.
- Homes.com will have a major booth presence on the expo floor-Booth S4082 put it on your “must visit” list to hear what’s new, what’s next, and how builders can get more from their listings.
Awards & The Nationals
- 🏆 Anewgo is officially a Silver Finalist at The Nationals—and we’re up for Gold!
Our nomination is for Best Website, awarded for the stunning, high-performing site we created in partnership with Garman Homes. This project represents the future of what an AI-ready, fully interactive, conversion-focused builder website can be… and now it’s in the running for the industry’s top honor. - We’ll chat about why The Nationals are considered the “Oscars of new home sales & marketing,” what the night is like, and why it’s one of the most energizing celebrations of innovation, creativity, and talent in our industry. Fingers crossed for Gold!
Parties & Networking
IBS is as much about connections as it is about content:
Homes.com Party (Wednesday Night @ PBR Cowboy Bar)
Co-hosted with Anewgo and Builder Designs—this is shaping up to be the marketing + sales party of IBS.
👉 Email me for your invite!
🥂 We also chat about:
IBS House Party
YP events and leadership connections
How to maximize networking if it’s your first time at IBS
In this conversation, we cover:
- How AI buyers and AI Assistants are reshaping new home search and websites
- Why Sales Central is the heartbeat for sales & marketing pros at IBS
- Practical tips for first-time attendees (shoes, schedules, sanity!)
- How
Send us Fan Mail
To watch this webinar with slides CLICK HERE
Buyers aren’t just searching anymore: they’re asking, and they expect instant, intelligent answers. In this webinar, Anewgo CEO John Lee breaks down how AI Sales Assistants are redefining digital engagement and why traditional websites and basic chatbots can’t keep up.
You’ll learn:
-Why today’s static, page-based websites create friction—and what “AI-ready” websites do differently
-The key differences between a traditional chatbot and a true AI Sales Assistant (memory, context, personalization, multimodal search, and more)
-How AI transforms the home shopping journey, giving buyers real-time answers, curated matches, and visual guidance
-What AI-powered qualification looks like when every message is tracked, analyzed, and scored
-How AI Assistants reshape lead capture, follow-up, and sales workflows—for OSCs, onsite agents, and marketing teams
-A first-look preview of Anewgo’s upcoming AI Assistant ('Robin'), built on real builder data and trained through an industry-specific AI Academy
If you’ve been wondering how AI will change buyer expectations—and what builders need to do to stay ahead—this session is your roadmap.
📅 Book time with Beth Byrd: https://calendly.com/beth-anewgo
What happens when an enterprise SaaS seller discovers that improv and stand-up can make you a better salesperson, teammate, and leader?
Kevin Hubschmann, founder of Laugh.Events, joins Anya to break down how humor, active listening, and “yes-and” thinking can transform high-stakes sales conversations, especially in emotional industries like homebuilding.
In this episode, you’ll learn:
- Why comedy skills = better communication, curiosity & connection
- The difference between being funny and using humor effectively
- How to shrink the fear of failure (yes… bombing on stage helps)
- Improv rules every salesperson should steal (active listening, yes-and, F-your-good-idea!)
- How humor lowers defenses, builds trust, and boosts customer satisfaction
- Simple, low-stakes exercises any sales team can use to collaborate better
Whether you’re in new home sales, leadership, or just want to communicate like a human again, Kevin’s approach will help you sell with more confidence, and have a lot more fun doing it.
🔗 Connect with Kevin: Laugh.Events
🔗 Sign up for LaughRx newsletter: laugh.events
🔗 Follow Kevin on LinkedIn: Kevin Hubschmann
Author and Blue Gypsy Inc. founder Leah Fellows joins Anya to unpack the playbook behind elite Online Sales Counselor (OSC) programs, and her new book, Attract, Engage, Convert. We cover what great OSCs actually do, how to hire the “unicorn,” and why top-down leadership buy-in is non-negotiable. Leah shares practical tactics for warmer websites, video-first outreach, ungated content, and human-centered nurturing—plus how to blend chat/AI tools without losing the personal touch.
You’ll learn:
-The must-have traits of a high-performing OSC (and the biggest hiring mistakes to avoid)
-How to structure training, processes, and metrics that move appointments → sales
-Website essentials for OSC success: strong CTAs, visible human presence, and smart use of video
-Why gating hurts conversion—and where to earn contact info instead
-Turning cold leads warm: segmented follow-ups, personalized video, and practical nurture tracks
-Smooth handoffs: chat/AI → OSC → onsite, with clear communication and accountability
-When (and how) to audit your existing OSC program for quick wins
Guest: Leah Fellows, Founder/CEO, Blue Gypsy Inc.; author of Attract, Engage, Convert.
Topics: online sales counselors, new home sales, home builder marketing, AI assistants vs. chatbots, lead nurturing, conversion optimization, customer experience.
If you’re a builder or marketer ready to level up your OSC program—and your conversions—this episode is your roadmap.
Is your marketing ladder missing the first rung? Jason Rhoads (Rhoads Creative) joins Anya to break down why builders should fix websites and assets before throwing money at ads, and how AI search (AIO) is changing everything from discovery to conversion.
We cover:
-The Digital Marketing Ladder: the 8 steps
-UX that sells: lead-gen flows, visual content, virtual tours, data-tagged assets
-AIO to SEO? Preparing your site to “talk to bots” and win AI answers
-Content that feeds LLMs without becoming AI slop (voice, structure, schema)
-Analytics that prove ROI: CRM tie-ins, attribution, appointments → sales
-Paid search today (rising CPCs) and what’s next for social/TikTok search
-Practical AI workflows: brand-tuned GPTs, faster content ops, better insights
If you’re a homebuilder or marketer wondering where to put budget in 2026, this episode gives you a ladder to climb: one smart rung at a time.
Chapters:
00:00 Intro
01:05 Jason’s path & why builders need better data
03:00 The Digital Marketing Ladder
06:10 Websites & assets: the #1 ROI lever
09:10 AI search and “bot-to-bot” readiness
12:20 From SEO to AIO: content that ranks in AI
20:05 Validating the AI recommendation: trust pages that matter
24:00 Visuals that feed AI (not just look pretty)
26:00 Measuring ROI with CRM + attribution
28:30 AI tools/workflows Jason recommends
31:00 What’s next: TikTok search & beyond
33:00 One thing overwhelmed teams should do now
34:30 Where to find Jason
Tech CMO and author Kae Kronthaler-Williams joins Anya to discuss what it takes to build equitable, high-performing teams in industries like tech and homebuilding—where women have often had to carve their own paths. Drawing from decades of leadership experience, Kae shares how to challenge assumptions, design strategies that fit your market, and create environments where everyone can thrive.
She and Anya explore how bias shows up in everyday business decisions, why diverse teams outperform uniform ones, and how to balance data-driven insights with human understanding. Kae also talks about the role of AI in empowering marketers to focus on strategy and creativity, rather than repetitive tasks.
Whether you’re leading a team, navigating a career in a male-dominated field, or looking to build a more inclusive culture, this episode delivers practical insights you can apply right away.
📘 Kae’s book: Not Made for You: How Women in Tech Can Challenge Bias, Claim Their Space, and Thrive in a System Built for Men 🌐 Learn more & follow Kae: kaewilliams.com
Want more qualified appointments without racing to the bottom on price? Marketing leader Ken Tucker (Changescape Web) breaks down a practical AI speed-to-lead system for home builders, covering AI phone assistants, OSC roles, answer-engine optimization, and a content machine that actually moves the needle.
What you’ll learn
- Why “first response wins” (and how AI makes it instant—24/7)
- AI voice/chat setup: FAQs, escalation rules, booked-appointment targets
- Where OSCs fit next to AI (and how to keep the “talk to a human” option)
- Tech stack sanity: CRM + ops tools, APIs/Zapier, and subscription audits
- Content flywheel: short videos → blogs → social → press → email
- Answer-Engine Optimization (AEO): schema, local SEO, reviews, Reddit/LinkedIn signals
Guest: Ken Tucker — author of Content Marketing for Local Search (updated with AI strategies)
Chapters
00:00 Intro
01:40 Ken’s IT→Marketing journey & podcast lessons
03:30 Speed-to-lead: why first wins (even vs. price)
10:30 OSCs, AI chat/voice, and instant response
12:45 Training AI with FAQs + escalation to humans
20:10 Jobs & AI: repurposing roles, “rejection-proof” follow-up
21:30 Local content with AI: FAQs, repurposing, signals
26:00 AEO, schema, Bing/LLMs, reviews & reputation
34:00 How to reach Ken + final takeaways
Links
🎧 Watch/listen to more episodes: https://anewgo.com/podcast
🔗 Ken’s site: changescapeweb.com
Online Sales Counselors are no longer optional, they’re essential. In this episode, Anya Chrisanthon sits down with Ingrid Ricks (formerly Prince), founder of Convertly Sales Solutions, to talk about creating and scaling effective OSC programs for builders of any size.
Ingrid shares:
- Why small and mid-sized builders absolutely can (and should) have OSCs
- How to structure 10–14 touchpoint follow-ups that actually convert
- The surprising data behind today’s 300-day+ buying cycle
- How AI and chat assistants are reshaping the OSC role
- Why “no lead left behind” should be your 2026 motto
Whether you’re running 50 leads or 5,000, you’ll walk away with actionable steps to improve response times, nurture old leads, and personalize the buyer journey with data and automation.
👉 Plus, we reveal a sneak peek at Anewgo’s upcoming AI Assistant: an intelligent, next-gen alternative to traditional chatbots designed specifically for homebuilders.
Join the Anewgo AI Assistant Interest List to get early updates.
Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.
Download the Holiday Marketing Guide to follow along!
You’ll learn how to:
- Refresh branding (seasonal logos, signatures) without a full rebrand
- Make models feel magical on a budget (wrapped boxes, greenery, scent & sound)
- Add simple virtual décor to renderings/videos for social, email, and plan pages
- Host community + HOA events (Story Time with Santa, cookie swaps, decorating classes)
- Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)
- Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)
- Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo ops
- Publish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)
Who it’s for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.
Chapters:
00:00 Welcome & why holiday differentiation matters
03:00 Model-home décor (indoor/outdoor) on a budget
06:00 Virtual décor for renderings & short videos
08:00 Community/HOA experiences that drive referrals
10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways
13:00 Sticky gifts (not sweets!)
15:00 UGC contests that explode reach
18:00 Local guides for SEO + goodwill
20:00 Wrap-up & next steps
🔗 More episodes: https://anewgo.com/podcast
🎧 Listen on your favorite podcast app (search “Anewgo of New Home Sales”)
New Home Star’s Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing.
Fresh off HubSpot’s INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).
What you’ll learn
- Why a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI value
- INBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scale
- How to pivot from SEO traffic losses to AIO discoverability
- The builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries
- 12-week HubSpot rollout: strategy → automation → dashboards & training
- Top 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)
Chapters
00:00 Intro & who is New Home Star
01:00 Chris’s path + team scope (40-person marketing org)
04:00 Why HubSpot: one data warehouse for sales/marketing/service
06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization
11:00 Homebuilding implications: matching buyers to the right homes
14:00 SEO drop-offs & the rise of AI search (AIO)
18:30 Treat your site like a data warehouse; 3,000+ FAQs
21:30 Schema + data tagging for plans, pricing, and tours
25:30 Human-friendly front end vs machine-readable back end
26:30 New Home Star’s 12-week HubSpot implementation
27:45 The builder’s top 3 priorities for 2025–2027
34:00 Should you attend INBOUND next year?
35:30 Where to connect with Chris & New Home Star
National Director of New Construction at Homes.com, Rick Baldonado, shares how the portal is approaching new-home search, and what’s in it for builders:
“Your listing, your lead.” Inquiries from your listings go straight back to you (not resold to multiple agents).
Free community visibility. Builders can send a feed and list communities at no charge, use paid Community Boost only where you need extra lift.
Community Boost assets. Homes.com/CoStar deploys pro photographers + the world’s largest drone fleet to capture models, community, and 60–90s videos; then layers on retargeting.
Cleaner UX. No third-party ads and a data-rich map experience aimed at buyer confidence.
Scale + signal. Backed by CoStar’s research engine and massive consumer reach, plus an open call for builder input to shape what’s next.
⏱️ Chapters
00:00 Intro
01:00 Why Rick joined Homes.com (CoStar resources + vision)
04:00 “Your listing, your lead” explained
05:00 Free listings via builder feed; when to boost
06:00 Photo, drone, and 60–90s community videos
11:00 Retargeting off-site (ESPN, CNN, Weather, etc.)
15:00 Making new construction easier to find; affordability talk
21:00 No third-party ads; cleaner consumer experience
28:00 Builder feedback: help shape Homes.com’s roadmap
🎙️ Guest: Rick Baldonado, National Director of New Construction, Homes.com
📩 Connect: rbaldonado@homes.com
(builders will be routed to the right regional rep)
—
Watch more episodes: https://anewgo.com/podcast
Listen on your favorite podcast app.
How do you move people from the middle of the bell curve to the top? Coach and 36-year homebuilding veteran Farrell Middleton breaks down his “A Performer / A Environment” framework: practical ways leaders can create cultures where average performers become exceptional and top performers want to stay.
What you’ll learn:
-The 20-60-20 bell curve (and why the middle matters most)
-The 7-part A-Environment Blueprint: Vision, Leadership, Structure, Commitment, Discipline, Communication, Relationships
-Soft-skills that drive hard results: defining reality, delegating well, and communicating clearly
-How to spot a “C” environment, and actionable steps to turn it into an “A”
-Managing up, navigating toxic pockets, and protecting your own attitude and routines
About our guest:
Farrell is the founder of The Bell Curve of Life, author of A Performer / A Environment, and a longtime Atlanta-area homebuilding leader. Learn more at TheBellCurveOfLife.com and find his book on Amazon/Audible.
—
🎧 Subscribe for weekly conversations at the intersection of new-home sales, leadership, and tech.
📺 Watch more episodes: https://anewgo.com/podcast
🔗 Connect with Farrell on LinkedIn and YouTube: The Bell Curve of Life.
What actually moves the needle in today’s tougher market? Impact 88’s Strategic Performance Coach Cassy Williamson joins Anya to break down a people-first approach to new home sales, plus the habits, tools, and tech that turn inconsistent results into steady wins. From prospecting and follow-up rhythms to smart tech adoption (hello, video messages and AI-assist!), Cassy shares practical plays you can implement this week.
What you’ll learn:
- Why “people over process” sells, and how empathy + curiosity change buyer conversations
- The New Hire Blueprint: foundations even seasoned pros may be missing
- Prospecting + follow-up cadences you’ll actually stick to
- How to qualify the right buyer (and confidently say no when it’s not a fit)
- Tech that saves time and boosts conversions (CRM practice tips, video follow-ups, AI helpers)
- Building consistent, intentional habits that survive dry spells and busy weeks
Highlights:
- Entrepreneurial mindset for onsite sales success
- Secret shopping and presentation tweaks (tone, body language, flow)
- Practical tech-adoption steps: “don’t practice on customers”
- Cassy’s new book Unapologetic and upcoming Impact 88 events
Guest:
Cassy Williamson, Strategic Performance Coach, Impact 88
Connect: LinkedIn/IG | Email: cassy@sassy@impacteightyeight.com
Are you still guessing who your buyers are? In this episode, Audience Town CEO Ed Carey breaks down how builders can use real consumer identity data to target, personalize, and measure sales & marketing that actually converts.
We dig into:
The “When Engine” and what 280M consumer profiles unlock for builders
Turning anonymous website visitors into actionable buyer insights
Why today’s home journey often stretches to ~300 days, and how to stay relevant
Migration patterns (what’s changed since the COVID era)
Affordability, qualification, and spotting the truly ready buyers
The surprisingly powerful “dog shower” insight 🐶
Moving from “spend more ads” to spend smarter with attribution that tells the full story
Whether you’re marketing a first-time buyer community or 55+, you’ll hear practical ways to align product, messaging, and channels to the people most likely to buy.
Listen, learn, and bring data to every decision.
Don’t miss the free Plan to Win: 2025 Home Builder Strategy Summit on September 11—register here
Hashtags: #NewHomeSales #Homebuilding #PropTech #AudienceTown #Anewgo #HomebuilderMarketing #SalesEnablement #RealEstateData
Sara Williams is back, this time as a founder. In this episode, Sara shares why she launched Aras & Co, how she partners with homebuilders and proptechs, and why transparency is non‑negotiable. We cover her journey from onsite sales to director of marketing to CRM/MarTech leader, and now strategist/“tech broker” helping builders choose and implement the right stack, without the headache.
In this powerful talk previewing her IBS 2026 presentation, Anya Chrisanthon dives into the radical evolution of search—from traditional SEO to conversational AI and autonomous agents like Operator.
Learn how AI is reshaping the way consumers discover, research, and buy new homes—and what that means for builders, marketers, and sales leaders.
✅ Why bots may soon know your buyers better than they know themselves
✅ How to future-proof your website for both machines and humans
✅ The new role of emotional intelligence in a bot-first world
✅ The rising value of interactive content and structured data
✅ What leaders must do today to win the talent, trust, and tech race of tomorrow
Whether you're in marketing, sales, or leadership, this is your wake-up call: the AI-powered buyer journey is already here.
Your website might be costing you more than you think. In this powerful session from the Jeff Shore Sales & Marketing Summit, Beth Byrd, VP of Sales at Anewgo, breaks down the top five website pain points for homebuilders, including two critical issues most builders don’t even know are holding them back.
From outdated CMS platforms to AI-invisible content and disconnected data, Beth lays out the case for why builders need interactive, AI-ready websites to attract, engage, and convert today’s homebuyers. You'll see live demos, real examples, and even a sneak peek at Anewgo’s upcoming AI assistant in action.
✅ Learn:
Why your CMS is killing your marketing momentum
How buyers expect to shop (and why builders fall short)
What “AI-ready” really means for your website
Why iFrames are making your content invisible
How to finally connect the dots between traffic and conversions
🔗 Explore more at https://anewgo.com/websites
We’re live from the floor of the Jeff Shore Sales & Marketing Summit in Denver, where we’re catching up with some of the brightest minds in new home sales and marketing. From seasoned pros like Gary Hendrickson to rising stars like Abby Adams, this episode captures real-time insights on buyer confidence, market momentum, and how builders are leaning into tech to build trust and close deals.
You’ll hear perspectives from:
🏡 Realtors, marketers, and tech leaders
📈 What's working (and what’s not) in today’s shifting market
🧠 The psychology of momentum and building buyer confidence
🎉 Plus: A recap of the now-legendary 80s After-Hours party at the Museum of Illusions!
Whether you’re navigating uncertainty or looking for creative ways to keep deals moving, this episode is packed with fresh energy and tactical takeaways.
This episode was created by AI, pulling together top insights from articles, research, and expert notes to explore how the web is evolving in the age of artificial intelligence. As search engines prioritize context and conversation over keywords, your digital strategy needs a major upgrade. We dive into how to earn AI citations, boost EEAT, and structure your site for clarity, speed, and trust. Plus, we look at the rise of AI agents on websites and how they’re changing the game for user experience. This is your AI-curated roadmap for standing out in a world where machines are the new gatekeepers.
How do you create a website that feels like a model home experience—online? In this episode, Andrew Poon sits down with the dream team from Garman Homes—Alaina Money-Garman (Founder), Jake Kaplan (CFO), and Renee Carlson (VP of Marketing)—to unpack the strategy, collaboration, and bold vision behind their brand-new, first-of-its-kind website, powered by Anewgo.
From curated home packages and storytelling to full interactive renderings, they share how they’re transforming home shopping into a personalized, confidence-building journey. You’ll hear how they leaned into transparency, buyer empowerment, and emotional connection—creating not just a website, but a platform for life’s biggest milestone.
Plus, find out how Garman’s bold ideas pushed Anewgo to innovate its first-ever builder website—and how this project is already influencing the future of digital home sales experiences.
The future of homebuying is here — and it’s intelligent. In this dynamic session, Anewgo CEO John Lee breaks down how artificial intelligence is revolutionizing the new home sales journey. From bots that search, to assistants that guide, and agents that act on behalf of buyers, discover what’s coming next and how builders can stay ahead.
Whether you're just exploring AI or already experimenting with smart tools, you’ll walk away with practical insights on:
The evolution of AI from static SEO to dynamic conversations
How AI assistants and agents are transforming customer journeys
What builders need to do now to stay discoverable — and competitive
Why AI will reshape marketing funnels, online sales, and buyer expectations
📍 Get ready to walk the yellow brick road to the AI Emerald City. It’s not just about technology — it’s about transforming the homebuying experience for good.
👉 Watch the full webinar with slides now at anewgo.com/show147
What if building homes could be faster, smarter, and more energy-efficient—without sacrificing quality or customization? In this episode of Anewgo of New Home Sales, we sit down with John Harding, Senior Manager of Offsite Solutions at CertainTeed, to explore One Precision Assemblies (OPA), a panelized construction system designed to streamline building timelines while boosting performance.
John breaks down how OPA differs from traditional stick-built and modular construction, the ideal builder profile for this innovative approach, and how his team is tackling labor shortages, energy codes, and rising buyer expectations. Whether you’re a builder looking to scale, or just curious about the future of construction tech—this one’s for you. 🔗 Learn more: https://www.certainteed.com/opa
How are onsite sales pros closing faster and impressing buyers with every tap? Amanda Houston and Graeme Robertson of Riverside Homebuilders share how the Anewgo Sales Center has transformed their sales offices—from streamlining presentations to creating unforgettable buyer experiences.
Tune in to hear:
- What today’s buyers expect before they ever meet you
- How interactive kiosks create “wow” moments (and fewer objections)
- Real-world stories of faster follow-ups and more confident closings
- Why even “elder millennials” find it easy to use!
Social media isn’t just about pretty posts anymore — especially for homebuilders. In this episode, I sit down with Carol Morgan, President of Denim Marketing and author of Social Media Marketing for Your Business (2nd Edition), to dive into what’s working right now for builders on platforms like Instagram, Facebook, LinkedIn, TikTok, and even Pinterest.
We cover:
✅ Why content is more important than ever in the AI search era
✅ How to repurpose one piece of content into multiple channels
✅ Video strategies that don’t require huge budgets
✅ The role of trending audio and vertical video on LinkedIn & Instagram
✅ Smart ad vs. organic post strategies for builders
✅ What builders are STILL getting wrong on social media
Plus, Carol shares actionable tips you can start using today to boost engagement, build credibility, and ultimately sell more homes.
🔗 Learn more about Carol’s work: DenimMarketing.com 📚 Grab Carol’s latest book: Social Media Marketing for Your Business (2nd Edition) on Amazon
Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.
Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.
We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you’re a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.
Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.
Tired of static maps and generic listings? In this episode, Anya Chrisanthon chats with Helena Jaramillo, co-founder of Pam Pam, an AI-powered mapmaker that’s turning heads in the real estate and homebuilding world. Helena shares how this beautifully designed, easy-to-use tool lets professionals create personalized, interactive maps—from listing overviews to lifestyle-driven amenity guides—with zero coding required.
You'll learn how homebuilders and realtors are using Pam Pam to:
✅ Showcase homes by location
✅ Automatically generate amenity maps with AI
✅ Embed custom maps on websites and social media
✅ Chat with a map using their new AI assistant, Atlas
If you're looking for a smarter way to connect buyers to neighborhoods (and boost engagement), this episode is your map to the future.
In this episode, Kerry Mulcrone joins Anya to share timeless strategies for building buyer confidence, listening with intention, and guiding a sales conversation without sounding scripted. A celebrated coach and SAM Award winner, Kerry brings wisdom from the trenches—plus a surprising take on how AI can make follow-up more personal. Whether you're managing a team or selling on site, this episode is full of real talk and ready-to-use tips.
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with Patrick Murphy, founder of Maket AI, to explore how AI is transforming the world of architectural design and residential construction. Discover how builders, developers, and even homeowners are using generative AI to instantly create, edit, and visualize floorplans—cutting weeks from traditional workflows.
We dive into:
Market AI’s origin story and explosive growth to 800K+ users
How builders like Mattamy Homes and Japan’s Lib Work are streamlining design with AI
The vision of an "architectural brain" with agents for zoning, rendering, furniture, and beyond
What AI can (and can’t yet) do better than humans
The future of homebuilding in an agent-powered, voice-enabled, and visually immersive world
If you're a builder preparing for the next wave of innovation—or just curious how AI is reshaping design—this is a must-listen.
Learn more about Market AI: https://www.marketai.com
Connect with Patrick: LinkedIn 🎧 Subscribe to the podcast: Anewgo of New Home Sales
In this episode of Anewgo of New Home Sales, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares how she bridges marketing and sales to deliver a seamless homebuying experience. From managing 400+ homes a year to leveraging Anewgo's interactive tools and real-time insights, Felicia reveals how data, follow-up, and smart tech empower her to close deals—often entirely remotely. Whether you're a builder, marketer, or OSC, this episode is packed with actionable takeaways to help you connect with buyers faster and smarter.
🔍 Episode Highlights:
In this episode, award-winning Online Sales Counselor Felicia Berry of Viera Builders shares her unique journey from marketing to sales and how she leverages technology to streamline the buyer journey and support her team. Topics include:
- Felicia’s career path and the creation of the OSC role at Viera Builders
- A typical day in the life of an OSC and why follow-up is everything
- How she uses Lasso CRM and Anewgo Insights together for smarter lead tracking
- How Anewgo Marketing App (My Home App) helps buyers visualize homes remotely—down to elevations, flex options, and kitchen finishes
- Real-time integration with pricing, inventory, and design options through Anewgo Data Integration
- How Interactive Design Tools empower both buyers and sales teams across multiple touchpoints (website, sales centers, and design studio)
- Creating monthly insight reports to guide sales, marketing, and design decisions
- Buyer behavior trends (spoiler: color is making a comeback!) and how data can drive smarter spec home design
In this power-packed episode, Anya Chrisanthon reconnects with industry legend and K. Hovnanian Area President Chris Hartley to reflect on their journeys, growth, and what it really takes to thrive in homebuilding today. From embracing cutting-edge tech to leading with empathy, Chris shares 21+ years of wisdom—including the one mindset shift that can change your entire career.
Topics include:
- How Chris climbed from sales rep to Area President
- Why the "Heart and Hustle" mindset still wins
- Lessons from leading during downturns and tech disruption
- How AI and automation will shape the future of sales
- The difference between “selling a house” and “creating a home”
- Tips for adoption of new tech tools across your sales team
- The evolving definition of success in homebuilding
🔥 Whether you're an industry vet or just getting started, this episode will reignite your passion and challenge how you think about growth, leadership, and legacy in new home sales.
📲 Want to connect with Chris? Text him directly at 913-982-6589 (please don’t spam!)
🔗 Full replay IBS sessions available now—HERE
Melissa Cervin, VP of Marketing at Lombardo Homes, shares how her team uses Anewgo’s visualization tools and Insights platform to create a more confident, streamlined homebuying experience. From customizing homes online to shortening sales cycles and driving smarter marketing decisions with data, Melissa reveals how Lombardo is setting a new standard in customer experience—and what’s next for tech in homebuilding.
In this episode, returning guest Myers Barnes joins Anya Chrisanthon and John Lee to discuss current market challenges in home building, selling strategies during uncertain times, and how AI is transforming the new home sales journey. After a two-year hiatus studying artificial intelligence, Myers shares his perspective on why builders should embrace AI technology now rather than wait, and how it will reshape the roles of online sales counselors and onsite salespeople
In this episode of Anewgo of New Home Sales, Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, shares how integrating sales and marketing drives success. We dive into market trends, the shift in inventory vs. to-be-built homes, leveraging data for smart decision-making, and the role of technology in enhancing the customer experience. Plus, Lindsay reveals how Homes by Taber creates "wow moments" for buyers and why a customer-first approach is the future of home sales.
Tune in for insights on how homebuilders can innovate, adapt, and sell more homes!
Missed our sessions at IBS? Join Anewgo’s CEO, John Lee, and Chief Communications Officer, Anya Chrisanthon, for an exclusive webinar that combines their groundbreaking presentations into one powerful session.
From real-world AI applications that boost efficiency and profit to the transformative impact of AI-driven home shopping, we’ll explore how technology is reshaping builder marketing, sales, and leadership. You’ll learn how to:
✅ Adapt marketing and sales strategies for AI-driven homebuyers
✅ Create digital experiences that engage both bots and humans
✅ Elevate your sales role by providing what AI can’t—human insight, emotion, and trust
AI isn’t the future—it’s here. Don’t miss this opportunity to gain the insights you need to stay ahead of the curve.
In this episode of 'Anewgo of New Home Sales,' host Anya Chrisanthon sits down with Kody Smith, President and Co-founder of NoviHome. They discuss how NoviHome's digital platform is transforming the home buying journey from first contact to post-purchase. Kody shares insights on improving buyer registration, maintaining engagement throughout the building process, and reducing unscheduled site visits through better communication. Learn how technology is addressing longstanding pain points in the new home sales process and creating better experiences for both buyers and builders.
Ryan Taft, founder of Impact 88, shares his vision for transforming new home sales through authentic human connection. Learn why focusing on relationships rather than rigid sales processes is crucial in an AI-driven world, and how smaller builders can create exceptional customer experiences that technology can't replicate. Ryan also reveals the personal story behind Impact 88 and discusses the critical gaps in today's sales training landscape.
Here are all the mentioned events and sessions from the podcast:
- Sales Central
- Mentioned by multiple speakers as a key networking hub
- Features free food and drinks
- Primary gathering spot for industry professionals
- The Sales Rally
- Features Kimberly Mackey, Keith McKinney, Anya Chrisanthon, John Palumbo and Cori Charles as speakers this year
- The Nationals
- Annual awards ceremony
- Recommended even for those not nominated
- Evening formal event
- "Winner Tech's All" Session
- Presented by Laura Hanson, Beth Byrd, Anna Howell, Cori Masters and Terrell Turner
- Topic: Tech-driven solutions for online sales and marketing
- Features previous Nationals award winners (silver and gold)
- First-Time Attendee Orientation Session
- Recommended for IBS newcomers
- Young Professionals (YP) Party
- Wednesday night
- For attendees under age 45
- "Become a Serial Killer Closer" Session
- Presented by John Palumbo
- "VIP Realtor Program in a Post-NAR Settlement World" Session
- Wednesday at 8:30 AM
- Presented by Kimberly Mackey, Leah Fellows, and Naomi Wright
- NAHB Committee Meetings
- Held Sunday and Monday before the show
- Open to anyone interested in getting involved
- Anewgo/New Home Star/Call Rail/Nter Now/Builder Signal Combined Booth W2966
- Located on the exhibit floor
- Book your demo with Anewgo here
- AI in Home Building Session
- Presented by John Lee and Eric Coffield
- Focus on AI transformation in business and customer experience
- Builders Bookstore
- Features industry publications and resources
Remember to check the IBS app for exact times, locations, and any potential schedule changes.
Join Anya Chrisanthon as she sits down with strategic marketing advisor Mitchell Metz to explore the revolutionary changes happening in home building marketing. Discover insights on:
- AI's impact on sales and marketing
- The power of personalization
- Building a strong personal brand
- Navigating technological disruption
- Crisis communication strategies
Key Takeaways:
- How technology is reshaping the home buying experience
- The evolving role of sales and marketing professionals
- Strategies for leveraging AI and data
- Creating meaningful customer connections
Perfect for home builders, marketers, and tech enthusiasts looking to stay ahead of the curve.
Mitchell Metz: Marketing Strategist & Home Building Marketing Expert
Mitchell empowers home builders and custom home businesses with strategic marketing approaches rooted in technological innovation and personalization. With a background in web design and digital marketing, he specializes in helping small businesses navigate the rapidly evolving landscape of AI, digital transformation, and customer-centric marketing.
His mission is to help home builders and small businesses leverage AI, data, and strategic marketing to create more meaningful customer connections and sustainable growth.
Connect with Mitchell on LinkedIn or visit mitchellmetz.com.
Discover how Anewgo's new Sales Center App bridges the gap between online and in-person home shopping experiences. Join Anya Chrisanthon, John Lee, and Beth Byrd as they discuss this intuitive platform that streamlines presentations, automates updates, and enhances the buyer journey - available now with your first community free.
Key Features:
- Seamless Online-to-Offline Experience
- Interactive Site Plans & Virtual Tours
- Real-time Pricing & Customization Tools
- Instant Custom PDF Brochures
- Self-guided Tour Capability
- Comprehensive Analytics Dashboard
Benefits:
- For Sales Teams: Streamlined presentations, lead tracking, and personalized follow-up
- For Marketing: Easy content updates and brand consistency
- For Builders: Higher engagement, better lead conversion, detailed buyer insights
- For Buyers: Intuitive interface, personalized experience, self-guided exploration
Get Started:
- No special hardware required - works on any screen
- First community free
- Simple setup, no coding needed
- Full training and support included
Contact Beth Byrd (beth@anewgo.com) to transform your sales center experience today.
ON3 CEO Paul Cardis shares how their mobile-first platform uses AI to improve construction training, reduce errors, and bridge language barriers - helping builders save time and money through smart video training solutions.
Paul has over 30 years of experience leading technology companies. His former company, Avid Ratings, served more than 2,500 companies throughout North America and was named a Top 50 Most Influential Technology Company in 2014 and 2015.Paul successfully sold a majority of his stake in Avid Ratings to former Microsoft executives and venture capital in 2019. After a short hiatus from entrepreneurship, Paul invested in other game-changing startups, provided consulting, and invested in/co-founded an AI-driven, mobile application to support frontline construction workers. The resulting company, ON3.ai, was named the 2022 Most Innovative Startup by the National Association of Home Builders, received a Housing Innovation Alliance 2023 Pitchfest Award for Data and Technology, and was honored with a 2023 Brilliance Award from Techome Magazine.
Paul attended Harvard University for Business Analytics and is ABD (all but dissertation)-Ph.D. in educational psychology from the University of Wisconsin-Madison. Before entrepreneurship, Paul taught secondary education and served as a research/teaching assistant, developing the passion for education and analytics he applies today at On3.
In his free time, Paul enjoys the outdoors, hiking, fly fishing, boating, and traveling to beautiful places around the world.
Join us as Amy Druhot, VP of Sales at Eastwood Homes, shares her remarkable journey from high school dropout and house cleaner to industry leadership. Learn how she transformed perceived weaknesses into strengths, discovered the power of authenticity in sales, and why she believes in 'braving it' rather than 'faking it.' Amy discusses her new book 'Just Brave It' and offers invaluable insights on building confidence, understanding your 'why,' and succeeding in new home sales regardless of your background.
Amy Druhot serves as Vice President of Sales for Eastwood Homes in Richmond, where she leads with authenticity and a passion for developing high-performing sales teams. With over two decades in the new home industry, Amy's unconventional path – from high school dropout to corporate leadership – has shaped her unique approach to sales management and team development.
Starting as a warranty administrator and navigating through various roles including house cleaning during the recession, Amy's resilience and determination led her to pioneering innovative sales strategies that consistently deliver results. Her leadership philosophy centers on identifying and nurturing talent based on cultural fit and drive rather than traditional credentials.
Amy is the author of "Just Brave It," a book that challenges conventional wisdom about success and encourages readers to embrace their authentic stories. As a mother of seven and industry leader, she frequently speaks on topics including sales leadership, personal development, and building confidence in corporate settings.
Known for her transparent leadership style and ability to transform teams, Amy advocates for creating inclusive workplace cultures where individuals can thrive regardless of their background. Her work focuses on helping others recognize their potential and "brave it" rather than "fake it" on their path to success.
Sneha Kumari, founder of Merlin AI, discusses how her company is transforming construction management with an AI-native ERP system that features seamless integrations, digital twins, and intelligent project tracking. Learn how this modern solution addresses traditional ERP pain points and helps builders optimize operations through AI-powered insights.
Sneha Kumari is the founder and CEO of Merlin AI, an innovative AI-powered ERP system for the construction industry. With over 12 years of experience in operational excellence across manufacturing, automotive, oil and gas, prefabrication, and retail sectors, she brings deep expertise in driving efficiency through technology. A Six Sigma Green Belt certified professional, Sneha has been recognized as one of the few Operations Women Leaders by McKinsey & Co. and named among the Top 50 Women to Follow in ERP by SourceDay. Her passion for lean manufacturing principles and continuous improvement led her to develop Merlin AI, which is revolutionizing how construction companies manage their operations through AI-powered insights and digital twin technology. Beyond her work with Merlin AI, Sneha is an advocate for circular economy initiatives and leveraging supply chain innovations to promote sustainability in construction.
In this episode, Anya Chrisanthon interviews Melissa Morman, Principal at Built for the Future, about the digital transformation of the home building industry. They discuss the challenges builders face, the impact of AI and the "sheconomy," sustainability trends, and innovative solutions like neobanking. Melissa shares valuable insights on viewing home building as retail, adapting to changing customer demographics, and the importance of events like the TecHome Builder and Housing Transformation Summit for industry growth.
Melissa Morman is an accomplished executive whose career has spanned multiple industries. From executive roles in Fortune 500 companies to foundational roles in start-ups, Melissa has distinguished herself through her capacity to lead in highly dynamic environments. Melissa has held a broad set of executive responsibilities--from general management, to launching new divisions, to directing global business development/sales, leading marketing/sales/account management, as well as launching new products. The one constant in her success has been her unwavering advocacy of the customer experience, both B2B and B2C. Melissa was a member of the founding executive team of the homebuilding industry’s technology
consortium, BHI/BDX. BHI/BDX was the market leader in digital customer acquisition and experience, serving over 1,300 builders building over 60% of the homes in the U.S. For 22 years, Melissa served as the CXO (Chief Experience Officer), with responsibility for revenue as well as the client experience. In her role as CXO, Melissa holistically managed the entire lifecycle of the customer experience—starting with marketing messaging, continuing through the sales process, and culminating with ongoing relationship management. Melissa also held responsibility for executive collaboration within the consortium and led the launch of several BHI/BDX products, including the vision/funding/launch of Envision, the industry’s online options product/program. Melissa is a sought-after speaker, consultant, and is an active member on several boards.
In this episode, Anewgo welcomes Beth Byrd as their new VP of Sales. Beth shares her journey from a long-time Anewgo client to joining the team, discusses the future of home building technology, and offers insights on improving customer experience in the industry. Learn about upcoming innovations at Anewgo and get a sneak peek into Beth’s plans for her new role.
Beth Byrd (beth@anewgo.com) is the Vice President of Sales at Anewgo, bringing over 25 years of diverse experience in the design and construction industry. Previously, as the Director of Sales & Marketing for Beacon Homes, Beth oversaw the sales, marketing, and design teams in Oklahoma City and Tulsa. During her ten-year tenure at Beacon, she played a pivotal role in quadrupling the company’s sales volume, implementing innovative processes, systems, and training programs alongside industry leaders.
Beth’s extensive background spans various positions in California and Oklahoma, providing her with valuable front-line experience that she leverages in her leadership roles. Her transition from a long-time Anewgo client to VP of Sales uniquely positions her to understand and address the needs of home builders in adopting new technologies and improving customer experiences.
In her current role at Anewgo, Beth is focused on helping builders navigate the evolving landscape of proptech, sharing her insights on customer journey optimization, and driving the adoption of innovative solutions in the home building industry.
When she is not working, Beth enjoys spending time with her husband and their blended family of five boys.
In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship between homebuilders and realtors.
Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate.
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon speaks with Derek Schairer and Luke Groesbeck, co-founders of Foundation. They discuss how Foundation's buyer experience platform is improving communication and engagement in the homebuilding industry, from the initial sale through post-close ownership. Learn about new digital tools for homebuilders, the importance of seamless customer experience, and how technology can benefit both builders and buyers in today's market.
Derek Schairer brings over 15 years of expertise in the homebuilding industry, combining strategic leadership with forward-thinking vision. He began his career in sales and marketing at Lennar before transitioning into the PropTech space. At Opendoor, Derek built and scaled the company's multi-billion dollar homebuilder partnerships business, expanding its reach to hundreds of builders across 50+ markets. Driven by a passion for innovation, Derek founded Foundation to create modern software solutions that help builders sell more homes, more efficiently, to happier customers.
Luke Groesbeck has spent his career starting & growing venture-backed startups. He's helped scale products to tens of millions of users and billions of dollars in revenue as a founder, PM, and product executive at companies like Foundation, Opendoor, True Link, and Eventbrite.
In this special episode, Anya Chrisanthon sits down with Anewgo CEO John Lee and OpenHouse AI CEO Will Zhang to explore the human side of AI in the home building industry. These innovative leaders discuss their journeys into tech and home building, share insights on AI's current and future impact, and offer valuable advice for aspiring entrepreneurs. Gain a unique perspective on how AI is transforming the housing market and the visionaries driving this change.
Host Anya Chrisanthon sits down with Sean Vo, National Director of Sales at Levven Electronics, to explore cutting-edge wireless lighting control technology. Learn how this innovative solution is transforming the home building industry, offering enhanced flexibility and efficiency for builders while providing homeowners with customizable, smart lighting options. Discover the potential of this technology to streamline construction, reduce costs, and improve the home living experience.
Making homes more affordable to build, purchase, and operate is the purpose everyone shares at Levven. They are all passionate about understanding, designing and manufacturing the products needed to help builders and trades reduce time, materials and costs to build and purchase the home while increasing the value everyone receives.
Making the essential need of shelter affordable to more people while reducing the environmental footprint of the home for the lifetime of the structure is a meaningful way to make a difference in the world.
Anya Chrisanthon and John Lee of Anewgo host Timothy Cocaro, founder and CEO of CaniBuild, to explore the evolving landscape of homebuilding. This episode examines how AI and advanced technology are improving construction processes, enhancing buyer experiences, and helping builders scale their operations. The discussion covers innovative solutions to industry challenges, the future of online home purchasing, and the urgent need for technological adoption in construction. Listeners will gain insights into how embracing these advancements can shape the future of homebuilding.
Tim Cocaro is the founder and CEO of CaniBuild, a technology company that provides innovative site planning software for the construction industry. With a background in both construction and computer science, Tim has been in the construction industry for his entire career, starting as a builder. He founded CaniBuild, developing the application to streamline the process of determining if a house, shed, garage, or pool can be built on a particular parcel of land. Tim is originally from Australia, where CaniBuild was first established, but the company has since expanded to serve markets in Australia, New Zealand, the United States, and parts of Canada. Under Tim's leadership, CaniBuild has grown rapidly, now employing over 130 people and processing over 30,000 property lookups daily.
In this episode, host Anya Chrisanthon interviews Edwin Williams, founder and CEO of ZenHammer. Edwin shares his journey from mechanical engineering student to software entrepreneur, driven by a desire to solve communication problems in the construction industry. He discusses the development of ZenHammer, a project management and communication platform for contractors, and highlights the importance of industry involvement through organizations like NAHB. Edwin also offers insights on entrepreneurship, software development challenges, and the value of networking in the homebuilding industry.
Edwin Williams is an innovative entrepreneur and software developer based in Johnson City, Tennessee. With a background in mechanical engineering, Edwin pivoted to the tech and construction industries, driven by a desire to solve real-world problems. He is the founder and CEO of ZenHammer, a project management and communication platform for the construction industry that he is developing. Prior to ZenHammer, Edwin founded PERSERBID in 2014, which aimed to connect homeowners with contractors. His entrepreneurial spirit extends beyond his own ventures; since 2017, he has been a co-founder of Startup Tri-Cities, an organization that nurtures tech ideas and connects innovators with the local business community. Edwin is also actively involved with the National Association of Home Builders (NAHB), serving on various committees and participating in leadership programs. His journey from engineering student to tech entrepreneur showcases his adaptability, problem-solving skills, and commitment to improving the construction industry through innovative solutions.
David Hagan of Sales Uncomplicated discusses how homebuilders can differentiate themselves through superior customer experience. He shares insights on the importance of transparency in online marketing, meeting customers where they are, and his unique "customer experience equation." David emphasizes the value of showing everything to potential buyers and avoiding putting products "under glass" in the digital age of home sales.
David Hagan brings a wealth of experience to sales training. David has recruited, trained, and coached sales teams in the new home industry since 2012. He has been working with companies of all sizes, from small, private home builders to large, publicly-traded, national home-building companies.
Most recently, he led the sales training expert for the largest private home-building company in Atlanta. He was responsible for training and coaching a team of more than forty salespeople. The company has consistently been ranked among the top-five home builders in Atlanta.
David has also been actively involved in sales leadership, community and product development, land acquisition, marketing, online sales engagement, and many other aspects of home building. His experience of actively setting and exceeding sales goals while producing results makes him unique among sales training leaders.
David learned how to speak to large audiences in inspiring, positive, and impactful ways. Prior to entering the new home sales industry, he spent almost fifteen years pastoring a church near Savannah, GA. During his tenure, the church experienced unprecedented growth.
He not only developed his skills for training, teaching, and public speaking, but he also gained insight into motivating others. David says, “If you can lead a team of volunteers to do something of importance, you can lead anyone”.
He has gained vast experience in other areas of sales, including tangibles like home furnishings, commercial furniture, office partition systems, and intangibles, including long-term care and health insurance.
David is leveraging his experience in sales to train sales organizations using his exclusive sales process called the Uncomplicated Method®. It doesn’t matter what you’re selling, he can help.
In this episode, Anya Chrisanthon is joined by Erik Cofield, VP of Builder Strategy at BuilderChain, to discuss how artificial intelligence is revolutionizing the home building industry. Erik shares real-world examples of how AI-driven solutions, enabled by platforms like Palantir Foundry, are helping builders optimize operations, reduce costs, and improve efficiency. From AI-powered construction trailers to predictive analytics for sales teams, Erik provides insights into the vast potential of AI and offers advice for businesses looking to embrace this transformative technology. Tune in to learn how your home building business can leverage AI to stay ahead of the competition in the rapidly evolving industry landscape.
In this special episode of Anewgo of New Home Sales, join hosts Anya Chrisanthon and John Lee as they bid farewell to their beloved colleague, Sara Williams. Reflecting on Sara's invaluable contributions during her tenure at Anewgo, they discuss her journey from the challenges of a startup environment to becoming an industry connector and a driving force behind the company's product development. Sara shares her most memorable moments and the qualities that have made her successful in her role. As Sara embarks on her next chapter, the team celebrates her impact and looks forward to the future of Anewgo.
In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion also covers the decline in OSC usage among builders in 2023, the need for diverse communication channels, and the significance of adopting technology to improve the customer experience. Leah emphasizes the importance of focusing on lead quality over quantity and provides advice on how builders can adapt to the ever-changing online-first buyer.
Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional.
After graduating with a degree in communication from Boston University, Leah chose the unconventional path of a wanderer as she gained insights into different cultures, places, and people. Her Gypsy years allowed for crazy adventures and unique jobs giving her the skills and confidence to work in any setting and relate to a multitude of personalities and professionals.
She spent 13 years traveling the world as a backpacker, sailboat captain, and dive instructor. In 2006 Leah began work in the new home sales industry managing leads, setting appointments, and assisting with new home sales for a large local builder in Virginia Beach. It was here that she developed her first online sales program with metrics reaching to 32% of the overall sales for that builder, at a time when the industry standard was 20-25%. She often joked that her non-existent Customer Relationship Management software (CRM) was put together with bubble gum and duct tape.
The Gypsy naturally thrived in this role and was intrigued with the relationship building that is necessary to be successful in online sales. Her writing skills played a key role in her travels as she worked freelance for magazines and newspapers and these skills continue as an important part of her duties in writing custom campaigns, website copy, and relevant blogs.
Leah then went on to start Blue Gypsy Inc. in 2010 working with builders, developers, and real estate related businesses as she developed a proven Online Sales System along with her very own Online Sales Process.
Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads. Writer and speaker, Leah brings real world experience, and a unique, relatable quality to all her engagements.
Giving back to the building industry is important to her. She is an active member of the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Currently a board member at the Home Builders Association of Metro Denver PWB, she also is also the past chair (2019-2021) the Mentoring committee and is the past co-chair (2021) of NAHB PWB’s Membership and Communications sub-committee and the current 2nd Vice Chair of the Professional Development sub-committee. Leah is also a on the board of Trustees for NSMC and is the past chair (2021) of the Membership and Communication sub-committee.
She writes numerous articles for Building Women Magazine, Build Maryland Magazine, Colorado Builder, and other industry blogs and publications and has spoken at the International Building Show both onstage and in PWB Headquarters, SEBC, as well as on industry webinars and podcasts around the country.
Download the 4th Annual Homebuyer Mystery Shop Report HERE
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon interviews Carrie Deweese, a realtor from Tulsa, Oklahoma with a passion for making a difference in the building industry. Carrie shares her journey from lobbyist to real estate, her involvement with NAHB councils like PWB and 55+ Housing, and the importance of attending NAHB's Legislative Conference to advocate for housing issues. She also discusses the current housing market in Oklahoma, challenges facing new construction, and tips for builders looking to work with outside sales agents. Carrie's enthusiasm for creating positive change shines through in this engaging conversation.
In this inspiring episode, Steph Reed, owner of Partners by Design Homes, shares her journey as a successful female home builder in Iowa. She discusses her involvement with the National Association of Home Builders (NAHB), the importance of networking and mentorship through Professional Women in Building (PWB), and her role as a state representative. Steph also highlights the challenges facing the home building industry, including workforce development and housing affordability, and encourages listeners to get involved with their local Home Builders Associations to make a difference. This episode is a must-listen for anyone interested in the home building industry, whether you're a builder, realtor, supplier, or simply passionate about supporting the American dream of homeownership.
Steph grew up in Texas where her father was a contractor. As a teen, she worked alongside her father learning the trades of wallpaper hanging, drywall, painting and the value of hard work.
Steph worked with another local builder for years doing all that she does today to help him build his portfolio and add to her own. In 2017, she went out on her own and launched Partners By Design Homes along with her husband Randy. Randy does many important behind the scenes things like their books, real estate and helps keep her grounded. Together they are Licensed REALTORS in the state of Iowa at The Reed Team with REMAX Concepts. Combined they have accumulated many years of awards including REMAX Hall of Fame for Steph in 2017 as well as Rookie of the year in 2010.
Steph is extremely hardworking and her passion for the home building industry knows no bounds. She is currently serving as the Iowa State Representative for the National Home Builders Association and is on the boards of the Iowa state HBA and the Des Moines HBA. She is a mentor for young women coming into the industry and when she is not with her family at an ISU event she is likely speaking to youth about their career options in the trades, attending an industry function or drinking her beloved DrPepper!
In 2018, Steph won Builder of the Year and member of the year at the Des Moines HBA. In 2020, Steph won the National Home Builders Association Professional Women in Building Member of the Year award.
To learn more:
Professional Women in Building (PWB)
NAHB Leadership Academy
Spring Leadership Meetings and Legislative Conference
Don't miss this inspiring episode featuring Anya Chrisanthon and Mindy Lepp as they discuss their experiences in the NAHB Leadership Academy, the power of networking, and the importance of supporting women and young professionals in the industry through PWB and YP. Plus, discover a game-changing tip for boosting online reviews and learn about the upcoming Spring Leadership Meeting and Legislative Conference in Washington, D.C. Tune in now and take your career to the next level!
Mindy Lepp is the Co-Founder for LEPPDESIGN, a full-service design and marketing firm based in St. Augustine, FL, but serving clients nationwide. Mindy and her husband, Eddie, run the company together and offer remote ongoing marketing services (Social Media Management, Website Management, Print Marketing, etc) with a particular niche in the building industry. Visit www.leppdesign.com for more information. Mindy is an active member of her local HBA, PWB Trustee and Chair for the NAHB PWB Professional Development Subcommittee. She was also listed as one of the top 10 “People to Watch” in Jacksonville by the Jacksonville Business Journal.
In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software's standout features, gain invaluable advice for entrepreneurs in the construction industry, and get a sneak peek into JobTread's exciting upcoming features. Tune in to learn how JobTread is setting a new standard for construction management and how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.
Eric shares his inspiring journey of creating JobTread to address the common pain points and inefficiencies plaguing the construction industry. He highlights the software's standout features, including the budget builder, seamless communication tools, and real-time job costing, which empower construction professionals to streamline their processes, boost productivity, and increase profitability.
Throughout the conversation, Eric emphasizes the importance of creating a strong company culture and assembling a top-notch team, offering invaluable advice for entrepreneurs aiming to make their mark in the construction industry. He also provides an exciting sneak peek into JobTread's upcoming features, such as an on-screen takeoff solution, and discusses how the company actively incorporates customer feedback to drive continuous improvement and innovation.
Whether you're a seasoned home builder, a ambitious remodeler, or simply fascinated by the latest advancements in construction technology, this episode is a must-listen. Tune in to discover how JobTread, a distinguished Best of IBS Awards finalist, is setting a new standard for construction management and learn how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.
Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Marketing and Sales success in this new AI-driven world.
To learn about Anewgo Interactive Websites please visit https://anewgo.com/websites\
In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise, we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, sell, and build homes. We explore the importance of data collection and digitization for home builders, the potential for AI to augment or replace certain roles, and the groundbreaking advancements in 3D printing and AI-generated architectural design. Join us as we navigate the exciting future of real estate technology and discover the opportunities that lie ahead.
Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration between buyers, sellers, and agents, Bobby shares his vision for a more efficient and data-driven future. He also weighs in on the recent NAR settlement and its potential impact on the industry. Don't miss this opportunity to learn how Edgewise is paving the way for a new era of home buying!
In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey.
Key takeaways include:
- Understanding the differences between early wave boomers, late wave boomers, and early wave Gen Xers in terms of financial wherewithal and preferences
- Adapting amenities and communal spaces to cater to the more individualistic Gen X buyers
- Providing tools and resources that allow prospects to self-direct their journey and build trust before engaging with sales
- Leveraging a full marketing mix, including targeted direct mail and social media platforms like Facebook, YouTube, Instagram, and TikTok
- Educating cash buyers on the minimal impact of high interest rates on their purchase decision and focusing on quality of life improvements
- Hiring professionals with proven results in marketing and lead generation, preferably with a focus on the home building industry
Rob also touches on the potential for technology companies to disrupt the home building industry by becoming builders themselves. Tune in for valuable insights on engaging the evolving 55+ home buyer demographic.
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and using technology to automate and streamline operations. Kimberly emphasizes the need for accountability, realistic goal-setting, and having grace with oneself and one's team. She also touches on the recent NAR settlement and its potential impact on the industry. Builders looking to improve their sales processes and systems will find valuable insights in this engaging conversation between two industry experts.
Kimberly Mackey knows what it takes to maximize your sales team. As the founder of New Homes Solutions and the co-host of The Sales & Marketing Power Hour, Kimberly brings over two decades of experience as a senior-level executive in the residential home building and real estate industry. She has earned a reputation as the “expert with real-world SOLUTIONS” in a competitive and rapidly changing sales environment.
Kimberly is an accomplished and sought after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders across the country. Kimberly’s experience includes working with Builders and Developers of all sizes – from the local/regional companies to the publicly traded national companies. Her broad experience and expertise in many disciplines within the building industry bring a unique perspective on how all parts should work together to create the whole.
She also works with REALTORS® and Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway Florida Properties.
Mackey is the 2021 Chair of the Board of Trustees for the National Sales and Marketing Council of the National Association of Home Builders (NAHB). She also serves on the NAHB Associates’ Committee as the 2nd Vice-chair. Mackey is an Associate Director for the Florida Home Builders Association (FHBA), representing her local chapter of the Tampa Bay Builders Association. She is a past Chair and Life Director of the FHBA’s Sales and Marketing Council and TBBA’s Sales and Marketing Council. Kimberly was the 2020 recipient of the John P. Hall Award for lifetime achievement in sales and marketing. She was the 2017 Associate of the Year for the Florida Home Builders Association and is a multi-time winner of the SMC Member of the Year award. She is a member of the National Association of REALTORS® and Professional Women in Building. Kimberly can be reached at kmackey@NewHomesSolutions.com
In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai, for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing real-world examples of businesses that have successfully implemented AI solutions. He emphasizes the importance of making AI accessible and user-friendly for construction professionals and offers his predictions on the future of AI in home building. Whether you're an AI skeptic or enthusiast, this episode provides valuable insights into the practical applications of AI and how it can drive efficiency, productivity, and innovation in the ever-evolving landscape of home building.
Join Anya Chrisanthon as she sits down with Shari Morton and Ingrid Prince from Shared Drive to recap their experiences at IBS 2024 in Las Vegas. They discuss the emerging role of AI in homebuilding, new ideas and innovations in online sales, and key takeaways from educational sessions. Shari and Ingrid also share highlights from the show floor, Sales Central, and their own Whiskey Business networking event. Get an inside look at the biggest homebuilding conference of the year and learn how to apply the latest industry insights to elevate your sales and marketing.
International Builder Show Highlights, Mentions and Takeaways:
NAHB YP Committee
Shoutout to Jim Tobin for always making time for the YP's
Thank you to all who attended Builder Connections Happy Hour co-sponsored by Anewgo.
Gold Key and Capitol Club Parties
Anya Chrisanthon shared the stage with Kimberly Mackey of New Homes Solutions and Keith McKinney of New Home Star to present: "You Bought the Tech, Now How Do You Get Your Sales Teams to Use It?"
The Nationals: congratulations to all of the Silver and Gold winners and special shoutout to Lisa Parrish and team PMP for putting on another fabulous show!
Shoutout to Jen Barkan for paving the way for the rest of OSC's
Anewgo CEO John Lee shared the stage with Kimberly Mackey of New Homes Solutions, Carol Morgan of Denim Marketing, Will Zhang of Open House and Bassam Salem of AtlasRTX to present: "Jam(b) Session: How A.I. is Revolutionizing New Home Sales & Marketing"
Sara Williams presented "Flywheels & Funnels: Top Data & Business Intelligence Tools to Engage Buyers Start to Finish" with Melissa Cervin of Lombardo Homes and Brandon Barelman of Builder Designs
About Shared Drive:
Being seasoned online sales professionals, Shari and Ingrid had first-hand experience on what it is like to have a successful online sales program and the challenges that also come with it. Being pioneers of their craft, Ingrid and Shari were passionate about helping others and getting results.
With their desire for continued improvement and making an impact in the online sales profession, they founded Shared Drive.
Shared Drive was founded based on providing turn-key online sales solutions and a seamless customer experience for home builders across the country while also cultivating a working culture with continuous training, support, work/life balance, excellence, and growth.
Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more advice for first-time and returning attendees. Anya and Tag also talk about the issues they are working on through their involvement with NAHB leadership.
Tag originally got started in the real estate and construction industry in 1999 after he obtained his Texas REALTOR license. At the time his primary business focus was in investment real estate. After watching other investors become successful, it was an easy transition into buying real estate and flipping houses on his own. His portfolio Include several fix & flips and rental properties along the way. This led to starting a General Contracting company and building spec homes for investors and homeowners to purchase or lease.
In 2009, Tag turned his attention to gaining more knowledge in his field. He obtained an
Associate’s degree in Architecture and a Bachelor’s degree in Construction Management. He was ranked in the top three of his class at graduation while also obtaining a personal recommendation from the program chair.
Having gained knowledge and experience in his field he decided that it was best to give back to the industry. He did this several ways, but initially he served as a board member for the North Dallas Collin County Division Board (NDCC) for the Dallas Builders Association (DBA). He served for 2 years on the board from 2014 to 2016. Being involved in a membership organization like the DBA allowed him the benefits of taking advantage of their education opportunities. As he attended more classes, there
was a window of opportunity to gain professional designations within the industry.
At this time, he has eleven (12) designations recognized by the NAHB, and two (2) designations that are local to the DBA. These include Certified Graduate Builder (CGB), Graduate Master Builder (GMB), Certified Graduate Remodeler (CGR), Graduate Master Remodeler (GMR), Certified Aging in Place Specialist (CAPS), Certified Green Professional (CGP), Master Certified Green Professional (MCGP), Certified Graduate Associate (CGA), Certified New Home Sales Professional (CSP), Master Certified New Home Sales Professional (MCSP), Certified New Home Marketing Professional (CMP),
Master in Residential Marketing (MIRM), Green Sales Professional (GSP), Tag utilizes these designations on his website, business cards, and on LinkedIn to set himself apart from the competition.
Tag currently owns a Design/Build firm called Tag & Associates, LLC where he works with homeowners, remodelers, and builders drawing full construction plans in 3D. With the industry growing toward new technology, Virtual Reality was an extremely easy add on to services to offer to the more distinguished clientele. What VR has done is begun to eliminate the need for field changes and allows for a design that everyone is happy with but has also maintained budget constraints and maximized livability.
Michelle Chesnut, Director of Builder Services at Nice (formerly Nortek), joins us to discuss smart home technology and how builders can utilize it to meet buyer demands. We cover the most popular smart home features buyers are looking for, best practices for implementing tech in new construction homes, advice on budgeting and pricing for upgrades, how to showcase smart home tech in models and design centers, and more. Whether you're a production builder or custom home builder, this episode provides valuable insights and ideas for successfully incorporating smart technology into your homes.
Nice North America is the American and Canadian-managed division of Nice S.p.A., an Italian multinational company that designs, manufactures, and markets smart home security and automation products in over 100 countries throughout the world.
As befits their Italian heritage,they are passionate about design and seek to provide products that are not just technologically advanced, but also aesthetically pleasing and extremely simple to use. It’s all about improving the quality of life by simplifying everyday tasks and movements. And at Nice North America, they bring it all to you with the can-do attitude of their sales, management, and assembly teams.
Nice offers a full line of access, automation, control, and security solutions for residential, commercial, and industrial buildings.
To learn more please reach out to Michelle Chesnut-Director of Builder Services: michelle.chesnut@niceforyou.com
With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo, shares innovative strategies top builders employ – from memorable marketing moments to mapped buyer journeys - to guide customers smoothly and create “stressless” experiences. Discover how transforming key moments for buyers ultimately leads to happier homeowners, increased referrals, and lasting competitive advantage. Gary explains how to identify emotions at each touchpoint and craft experiences for stand out moments that spark brand preference and loyalty.
Anewgo is developing revolutionary new homebuilder websites that are smart, interactive, and personalized. Our CEO John Lee reveals how Anewgo is future-proofing websites for the AI era. We dive into key features like seamless omnichannel experiences, private buyer portals, and data insights that will transform customer journeys. Sara Williams tackles common questions on integrating Anewgo's websites with existing tools. Together, we explore how Anewgo is leveraging our role as the top visualization content creator to build the next generation of fully integrated websites. We recap the game-changing benefits of consolidated data, highly engaging buyer experiences, and getting in early on the future of websites. If you're a homebuilder looking to take your online presence to the next level, this episode is a must-listen primer on how Anewgo is evolving websites. Tune in now to hear our groundbreaking visions for the future of homebuilding online!
Get Exclusive Updates on Anewgo's Next-Gen Website Technology and Learn More: https://anewgo.com/websites
Today's empowered homebuyers demand exceptional online experiences as well as human connection. How can builders and agents effectively engage modern shoppers across digital and in-person touchpoints?
Join online sales expert Leah Kaiz Fellows for an engaging webinar on customer-first sales strategies. You'll get insider tips for nurturing leads, preparing for advanced conversations in a data-rich world, and reacting intelligently to market shifts.
Leah will also explore best practices around pricing transparency, streamlining processes for onsite agents, and fostering sales and marketing collaboration to boost growth.
Whether you need help sharpening online skills, improving lead follow-up, or taking customer engagement to the next level, this webinar provides tactical takeaways you can put into action right away.
Meet the Blue Gypsy
Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional.
After graduating with a degree in communication from Boston University, Leah chose the unconventional path of a wanderer as she gained insights into different cultures, places, and people. Her Gypsy years allowed for crazy adventures and unique jobs giving her the skills and confidence to work in any setting and relate to a multitude of personalities and professionals.
She spent 13 years traveling the world as a backpacker, sailboat captain, and dive instructor. In 2006 Leah began work in the new home sales industry managing leads, setting appointments, and assisting with new home sales for a large local builder in Virginia Beach. It was here that she developed her first online sales program with metrics reaching to 32% of the overall sales for that builder, at a time when the industry standard was 20-25%. She often joked that her non-existent Customer Relationship Management software (CRM) was put together with bubble gum and duct tape.
The Gypsy naturally thrived in this role and was intrigued with the relationship building that is necessary to be successful in online sales. Her writing skills played a key role in her travels as she worked freelance for magazines and newspapers and these skills continue as an important part of her duties in writing custom campaigns, website copy, and relevant blogs.
Realizing that falling for a military man meant her wayward gypsy wanderings would continue, only now dictated by the whims of the Army, Leah then went on to start Blue Gypsy Inc. in 2010 working with builders, developers, and real estate related businesses as she developed a proven Online Sales System along with her very own Online Sales Process.
Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads. Writer and speaker, Leah brings real world experience, and a unique, relatable quality to all her engagements.
Giving back to the building industry is important to her. She is an active member of the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Currently a board member at the Home Builders Association of Metro Denver PWB, she also is also the past chair (2019-2021) the Mentoring committee and is the past co-chair (2021) of NAHB PWB’s Membership and Communications sub-committee and the current 2nd Vice Chair of the Professional Development sub-committee. Leah is also a on the board of Trustees for NSMC and is the past chair (2021) of the Membership and Communication sub-committee.
She writes numerous articles for Building Women Magazine, Build Maryland Magazine, Colorado Builder, and other industry blogs and publications and has spoken at the International Building Show both onstage and in PWB Headquarters, SEBC, as well as on industry webinars and podcasts around the country.
We're joined by Sean Roberts, CEO, and Jessica Brown, Head of Marketing from Villa Homes, California's leading ADU builder. They discuss the major housing supply issues today and how their prefab ADU model provides an innovative solution through faster, high-quality, and affordable housing. We explore common misconceptions about prefab homes, their typical buyer profiles, how they simplify and enhance the customer experience, their growth plans, and more. Sean and Jessica also share insights on overcoming local regulations, why pricing transparency matters, and how they're working to educate consumers that prefab ADUs are the real estate of the future.
Sean Roberts is CEO of Villa, the largest builder of prefab ADUs in California. Prior to Villa, he served as both COO and CFO at Orchard, a proptech company with vertically-integrated real estate brokerage, title/escrow, and mortgage offerings and innovative capital-enabled consumer offerings. Before Orchard, Sean was an investor at TPG, a leading global private equity firm, where he focused primarily on investments in operationally-intensive real estate oriented businesses. He began his career as an investment banker in the Financial Institutions Group at Goldman Sachs. He has served on corporate boards in the past. Sean holds an M.B.A. from Harvard Business School and a Bachelor of Commerce from Queen’s University in Canada.
Jessica Brown is the Director Marketing at Villa. She has pursued a career in Marketing for the past ten years working with small businesses, agencies, startups and corporations. She also has a background in Real Estate, holding her license in Colorado. She moved to San Diego in 2021 where she worked with one of the largest Real Estate firms in the nation. She came to Villa in 2022 with a passion for community and found Villa’s mission to solve the housing crisis and bring families together to be the perfect fit. On the weekends you can find her at the ocean or hiking in the mountains!
Self-guided home tours are exploding in popularity among today's homebuyers. We explore how to capitalize on this trend with Barrett Davis, CEO of the self-tour platform NterNow. Learn how to promote tour-enabled model homes, create an immersive on-site experience, and motivate buyers to take action after touring. We also discuss best practices for implementation across sales, marketing, and construction. If you’re looking to generate more leads, better accommodate buyers’ schedules, and close more deals, this episode is a must-listen!
To learn more about NterNow:
Barrett@NterNow.com
Connect with Barrett on LinkedIn
To learn more about Anewgo products please visit:
Anewgo Interactive Tools
Anewgo BuyNow/ReserveNow
Schedule a call with our Director of Sales-Sara Williams to learn more.
Barrett’s passion for technology and entrepreneurship was sparked early on when he took NterNow to the finals of the UGA’s Next Top Entrepreneur competition. Graduating with a BS in Business-MIS, Barrett has never stopped learning, focusing on the latest tech developments and the ever-evolving business world of access and ID verification.
A prodigious talent for coding and team leadership, Barrett has never lost a hackathon he’s entered, winning the prestigious ATDC FinTech Hack sponsored by WorldPay in 2017.
As CTO, Barrett leads the search for the right hardware, dev talent and investors for NterNow. Moving from the State Farm corporate world to a startup, Ware2Go (owned by UPS) in 2019, Barrett will continue to soak up tech dev skills and apply it to his inch-to-thousand-foot vision for NterNow.
Elevate your sales game with Roland Nairnsey, Founder of New Home Sales Plus, and Anya Chrisanthon, Chief Communications Officer at Anewgo, in a webinar that explores the game-changing strategy of narrowing down to one-of-a-kind to supercharge your sales now. In the current challenging market, buyers often find reasons to delay decisions, throwing sales professionals off course. This webinar equips you with the tools to navigate these challenges and complete the sales process with finesse, turning potential delays into immediate success.
To get access to Roland's mortgage calculator please email: roland@newhomesalesplus.com subject line: FREE APP.
To learn more about Anewgo products please visit:
Anewgo Interactive Tools
Anewgo Virtual Tours
Schedule a call with our Director of Sales-Sara Williams to learn more.
Discover how Utility Connect partners with home builders to offer a complimentary concierge service assisting buyers with essential home setup needs like electricity, internet, and moving logistics. Learn how this value-add provides revenue opportunities for builders while saving buyers time, money, and hassle. To learn more please visit: https://www.utilityconnect.net/anewgo/partner
In this latest episode, host Anya Chrisanthon and co-host John Lee, CEO of Anewgo, discuss the remarkable developments in AI and their implications for the new home sales industry. The conversation touches on the rapid growth of AI, changes in AI business models, the impact of AI on online home buying, and how AI can transform content marketing. They explore the potential of AI to revolutionize shopping experiences, making them more consumer-centric and providing personalized recommendations by analyzing consumer data. The co-hosts also discuss the future of home designs with AI and share insights on preparing AI-ready content. Towards the end, they reveal Anewgo's plans to provide AI training classes for their clients starting this spring.
To watch this episode: https://anewgosell.com/show91
Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing immersive 3D and 360° videos to attract and engage today's homebuyers. Discover how to vividly showcase your communities and model homes online and create an incredible first impression. Whether you are new to digital tours or want to refresh your approach, this webinar will inspire you with winning visual strategies to boost leads and sales. Reserve your spot today to gain actionable tactics from a visualization visionary!
For nearly 20 years, Stephen Chan has been a leader in the new home digital virtualization space. Having helped found Rendering House, he has built and led teams in creating marketing visualization, including photoreal and digital watercolor renderings, animation and videos, virtual tours, interactive software, and augmented and virtual reality for hundreds of builders and architects. Despite constantly taking advantage of technological improvements, Stephen believes that the secret to sustainable success lies in building teamwork and developing leadership, and treating customers with integrity by not over-promising/under-delivering. With his MBA and MA in Counseling Psychology, Stephen is a mentor in the Launch Holly Springs, an organization that develops underserved and minority entrepreneurs and small businesses in his hometown. When he is not in the office, he enjoys spending time with his wife and five daughters, reliving his youth through the guitar, taking his frustration out through tennis, and chasing moments with his photography.
To learn more about Anewgo services please check out:
Renderings
Videos
Virtual Tours
Or reach out to Stephen: stephen@anewgo.com
This episode discusses the highlights and key takeaways from the Housing Transformation/Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions around AI and interactive content in new home sales. They share insights from Tim Costello's keynote on strategies to differentiate home builders in an increasingly competitive market. Additional topics covered are trends in home buyer demographics and preferences as well as predictions for how AI could transform digital marketing and the home shopping experience.
Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timeline down to just weeks. Learn how Conveyo's platform gathers expansive property data upfront to enable frictionless sales, virtually eliminating fall-throughs. Konrad and Andrea also share their vision for expanding across Europe and eventually creating an "Uber for real estate" that makes homebuying simple and accessible. Tune in for insights on how proptech can bring speed, certainty, and transparency to convoluted real estate transactions worldwide.
John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home search experience. John provides a sneak peek into Anewgo's vision for an interactive web app that tailors content to each buyer for a custom shopping journey. Tune in to hear insights on streamlining online-to-offline homebuying, keeping sales data in sync, and using AI to guide customers from start to finish.
We're excited to keep you in the loop on Anewgo's latest website innovations. If you'd like to receive updates as we roll out new features and capabilities, simply sign up below and we'll make sure to keep you informed.
As an early insider, you'll get exclusive previews of how our interactive websites are transforming the home shopping experience through personalization and AI technology. You'll be among the first to see how we're driving the future of real estate and new home sales.
We know you'll find tremendous value in being an Anewgo website insider. Sign up now to ensure you don't miss key launch updates and see how we're driving innovation!
Sign Up HERE
We look forward to keeping you up to speed on how Anewgo's websites are revolutionizing new home sales through AI. Thanks for your interest!
In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth shares best practices for choosing tech tools that align with your company's customer journey, using interactivity to increase buyer registrations, and presenting virtually to various stakeholders. She also gives a sneak peek of her upcoming speaking sessions at the Tech Home Builder Summit and the International Builders' Show.
Beth Byrd studied at the Design Institute of San Diego and has worked in a wide variety of positions in the design and construction industry in the past twenty-one years. She has been enamored with home design and new construction her whole life, so working with Beacon is a dream come true for her. Beth enjoys helping families navigate the process of finding and designing a home that is unique to their personal taste. Having lived on both coasts, she has grown to love and appreciate the quirks of regional style across the country. When she is not working, Beth enjoys her time with her husband and their five boys.
NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow.
Erin LeCorgne is the Business Development Manager for Converge Resources and has been involved in the home building industry for over 20 years. She started her career while pursuing her communications degree and working for a local builder in marketing and new home sales.
Her passion for meeting new people and helping them achieve the American dream of homeownership has served as a motivating factor to become actively involved in her local, state and national Homebuilder Associations. Erin currently serves on her local HBA’s Board of Directors and Professional Women in Building Board and is also the State Associate Vice Chair. She is the 2021 recipient of LHBA's Associate of the Year Award. At NAHB, Erin is the Chair for the Young Professionals Committee, serves on the Membership Committee and chairs the Leadership Grant Working Group and is also a past Professional Women in Building Trustee.
To connect with Erin: erin@convergeresources.com
Resources mentioned in today's podcast:
Housing Developments Podcast by NAHB hosted by Jim Tobin and Paul Lopez.
Home Building Hero Podcast with NAHB YP's past Chair David Belman.
NAHB Mentor Match is an online tool — which includes a searchable database — facilitates the establishment of mentoring relationships.
NAHB 20 Club
NAHB Young Professional Awards-deadline to submit is October 23, 2023
IBS 2024 is in Las Vegas!
Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.
We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases this detailed report for its new home-building clients so they can see where they stand in comparison to other builders across the country.
The Benchmark Study is a viable tool that tracks industry trends and other pertinent data. The categories covered include:
Meet, Greet & Register
Builder story
Model demonstration
Home site demonstration
Closing/Asking for the Sale
Follow Up
The results will surprise you!
Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences between marketing rentals versus for-sale homes and stresses the value of capturing pre-lease interest.
For full show notes please visit: https://anewgosell.com/show84
In this stimulating episode of the Anewgo of New Home Sales Podcast, we're thrilled to welcome Carol Morgan of Denim Marketing. Tune in as Carol shares ingenious strategies to breathe new life into your existing blog posts without the need to rewrite them from scratch. From enriching your posts with captivating photos and immersive 3D tours, to novel content approaches that engage and entertain, this episode is packed with tips to boost your SEO game to a whole new level.
Ever thought of narrating your community features from a dog's perspective? Well, Carol did! She underscores the essence of adding a fun element to your marketing strategies, citing delightful examples such as creating blog narratives from a dog’s viewpoint to highlight the pet-friendly features of your new construction community.
Join us, as we venture into the exciting territory of SEO optimization with a touch of creativity and fun, promising not just a boost in your search rankings, but also a fresh and engaging way to connect with your audience. Don't miss out on this insightful discussion that combines marketing savvy with a sprinkle of fun!
In this insightful episode of the Anewgo New Home Sales Podcast, we sit down with the talented Jennifer Cooper, the mind behind Evolution Marketing. Join us as we dive into the fascinating world of marketing in the homebuilding industry, exploring the rise of the Fractional CMO role and its game-changing impact. Jennifer shares her expertise on the evolving landscape of marketing, offering a comprehensive view of the pros, cons, and transformative potential of this emerging role.
Get ready to gain valuable insights into the art of marketing budget planning, especially as we approach the year-end and the dawn of a new year. We discuss the intricate balance of allocating budgets, the strategic importance of technology and innovation, and the significance of cultivating a powerful brand identity.
Drawing inspiration from a variety of industries, Jennifer uncovers trends that breathe fresh air into the world of homebuilding marketing. Join us as we explore the utilization of influencers, the power of user-generated content, and the art of crafting an unforgettable sales center experience for potential homebuyers.
🎙️ Join us in this insightful episode as Anewgo's Director of Sales, Sara Williams, engages in an enlightening conversation with Aidan Wollner from Away Digital. Together, they dive deep into the transformative world of interactive design that's reshaping the homebuilding landscape.
Discover how interactive design isn't just a game-changer for homebuyers; it's a tool that transcends to benefit sales and marketing teams, design experts, builders, and developers alike. Listen in as they tackle common objections head-on, unraveling how even budget constraints can't overshadow the immense value that interactive design brings. Learn why this innovation is a necessary investment that empowers builders to sell more homes, elevating the industry to unprecedented heights.
Tune in to this episode to grasp the power of interactive design and how it's paving the way for a brighter, more efficient future in homebuilding. 🏠✨
In this podcast, we interview John Horwedel, VP of Impact Marketing, about the benefits of secret shopping for new home builders. John shares how his company uses undetectable cameras to record sales interactions and provides insights into what makes a successful salesperson. He also discusses how secret shopping can help sales managers identify areas for improvement and coach their team members to be more effective.
In this episode, Leah Turner of Melinda Brody and Company joins host Anya Chrisanthon to discuss the importance of maintaining broker relationships and share best practices for engaging with realtors to generate consistent leads.
As the Sales Coach & Trainer for Melinda Brody & Company, Leah Turner has worked with thousands of new home sales and real estate professionals across the country providing ways to improve and enhance their presentations and increase sales.
Engaging, educational, and always entertaining, Leah is a sought after speaker and has spoken at numerous national/regional trade shows, conferences, and builder associations in addition to conducting private workshops and training programs for builders and real estate firms across the country.
Leah’s experience and expertise in coaching, training and sales management, gives her the competitive edge needed to deliver impactful, content rich programs to sales and real estate professionals. And with 30 years as a highly charged sales and marketing executive in the home building and real estate industries, Leah understands the specific challenges and pressures of selling homes in today’s market. Leah is also a licensed Realtor with Berkshire Hathaway Florida Properties Group.
In this episode, we dive into the world of construction management software with the dynamic co-founders of BuilderPad. Join us as we explore how BuilderPad revolutionizes project management for home builders, remodelers, and commercial contractors. Discover how this powerful platform simplifies the entire construction process, from start to finish, by seamlessly integrating scheduling, budgeting, and communication.
This episode was originally recorded on September 9th, 2018 and released on the New Construction Marketing Podcast. In this episode John Lee discusses the launch of Anewgo and the future of new home sales. Amazingly, many of his predictions from 2018 already came to fruition.
Here are some of the key points we discussed:
- Why the new home construction industry is ripe for disruption by technology.
- 3D rendering and visualization can help buyers to explore and customize new homes virtually, which can make the buying process more efficient and enjoyable.
- Web apps are the future of new home sales, as they allow buyers to access information and make decisions on their own time and in their own way.
The "builder app" that John refers to in the Podcast is Anewgo My Home App: https://anewgosell.com/myhome-app/
Attention Homebuilder Marketing Teams and Owners! Unlock the secrets of successful Buy Now/Reserve Now implementation in our exclusive webinar featuring Harbor Homes, pioneers in this groundbreaking technology. Join us to gain invaluable insights and discover best practices that will elevate your homebuilding business to new heights.
In this webinar, Harbor Homes' President Scott Thistle will share their transformative journey of embracing Buy Now/Reserve Now tools. Understand their unique market positioning and how Buy Now technology seamlessly integrated into their overall strategy.
Discover the motivations behind Harbor Homes' adoption of this technology and how they overcame challenges to ensure a smooth implementation. Explore the role of effective communication and internal alignment in their success.
Gain practical insights into driving sales and enhancing the customer experience through digital channels. Learn from Harbor Homes' experiences and benefit from their expert advice as they share key considerations for your own Buy Now journey.
Explore the profile of buyers who have embraced Harbor Homes' Buy Now/Reserve Now tools, understanding their purchasing behavior and feedback. Uncover tangible results in terms of sales volume, revenue generation, and customer satisfaction.
Moreover, gain a competitive edge by exploring how Harbor Homes' competitors reacted to their technology adoption and the potential for industry-wide changes in how homes are sold.
Don't miss this invaluable opportunity to learn from Harbor Homes' real-world experiences and gain practical insights into implementing Buy Now technology. Register now to secure your spot in this must-attend webinar!
Join us for an inspiring episode as we interview Mollie Elkman, the owner and President of Group Two, a leading full-service marketing partner for America's most successful builders. Discover Mollie's incredible journey of taking over the agency and turning it into a thriving brand. Explore her best-selling children's book, "The House That She Built," which has grown into a global movement sparking curiosity in STEM and construction careers. Mollie's remarkable achievements earned her the title of 2022 Sales and Marketing Professional of the Year, and learn about her role as a headliner at Jeff Shore's Sales and Marketing Summit this summer. Prepare to be inspired as Mollie shares her insights on building a successful brand, fostering creativity, and making a lasting impact in the industry.
Want to learn from Mollie? Join us at Jeff Shore's Sales and Marketing Summit this July in Nashville with our exclusive BUY ONE GET ONE deal! Use this link to purchase https://anewgosell.com/jeff and use a discount code ANEWGO at checkout to receive this exclusive deal.
Join us in this exciting episode as we sit down with Jane Meagher, President of Success Strategies, a renowned expert in design studio strategies for the homebuilding industry. With a wealth of experience and a passion for consumer purchase psychology and retail strategies, Jane has revolutionized the way builders approach design studio operations, option sales, and customer experiences to sell more homes.
Jane Meagher, MIRM, CSP, CAASH, is President of Success Strategies, the nation’s leading Design Studio strategy, training, and creation company. Jane works with hundreds of builders in 42+ states, bringing her passion for consumer purchase psychology and retail strategies to homebuilding to increase option sales, improve design studio operations, elevate the customer experience, and sell more homes.
The company’s educational arm, The National Design Studio Institute, provides an industry-first online training and certification program accessed by 600+ Design Consultants/Managers through the revolutionary Design Consultant Professional (DC PRO) online training and certification program, and supports Studio Managers through “Managing Excellence”, a year-long mastermind-style support program.
Success Strategies has created 170+ design studio environments and is the proud winner of 30+ National awards for Best Design Center in the Country. Extensive, results-driven analysis and revenue-enhancing process improvement programs are offered to help builders offer optimal features and finishes with strategic pricing, create packages and collections, and implement updated design studio procedures and technology.
Jane has spoken at 100+ events plus her company’s own national design studio conferences. Jane has 30+ years’ experience in new home marketing and sales including leadership positions in homebuilder market research, design/merchandising, advertising, sales and marketing.
Resources mentioned in today's podcast:
DC PRO:www.opt4success.net/dcpro
Sign up to view a live demo of DC PRO: https://www.opt4success.net/jane-live-demo/
BOOST!: https://www.opt4success.net/boost/
LinkedIn: https://www.linkedin.com/in/jane-meagher-dc-pro-mirm-csp-caash-05a97611/
Facebook: https://www.facebook.com/Opt4Success
To watch this video please visit: https://anewgosell.com/show73
Are you a homebuilder looking to connect with high-quality, engaged leads and deliver a personalized buying experience? Look no further than Anewgo Marketplace, the premier online destination for new construction homes. Our platform offers a range of unique features designed to make the buying process easy and convenient for buyers.
Discover how Anewgo Marketplace can revolutionize the way you sell new homes. Our AI-powered matching technology ensures that you connect with the right buyers for your homes, while our interactive design tools enable them to fully design their dream home online. Plus, our collaborative design capability streamlines the buying process and builds strong relationships with buyers.
You'll learn how Anewgo Marketplace can help you:
Boost your sales and revenue through AI-powered matching
Enhance the buying experience through interactive design tools
Streamline the buying process through collaborative capabilities
Build strong relationships with engaged buyers
Don't miss out on this opportunity to maximize your profits with Anewgo Marketplace. Register now to join us and discover how our platform can help you achieve your sales goals and provide the personalized customer experience that buyers crave.
To learn more about Jeff Shore's Sales and Marketing Summit please visit: https://jeffshore.com/summit-2023/
To take advantage of the BUY ONE GET ONE offer please visit: https://anewgosell.com/jeff and enter code ANEWGO at checkout.
In this episode we dive into the topic of auditing an underperforming community. Alisa Poncher-President of Strategic Business Specialists, introduces her unique approach that goes beyond the typical evaluation of pricing or product. Instead, she focuses on what truly matters—the experience customers encounter throughout the entire process of purchasing a new home.
Alisa Poncher has been an integral part of the New Home Industry for the past 22 years. Alisa is the President of Strategic Business Specialists where she offers her expertise in Sales Program Development, Onsite and Online Sales Training, Coaching and Mentoring, and Business Operation Support. Throughout her career, she has had the privilege of working for both private and public companies of all sizes and structures. This has allowed her to grow professionally with roles as Sales Manager, Director of Sales, Vice President of Sales and Marketing, National Director of Training and Implementation, and most recently as National Director of Internet Sales. Knowing the critical value of this role, Alisa continues to build exceptional Internet Sales Teams and Programs.
Alisa's passion is in the development of others, and she finds team building and training to be her forte. Alisa has been recognized with multiple awards including The National Award for Sales Manager of the Year at the International Builders Show and a MAME award for Sales Leader of the Year. Alisa believes education and growth within the industry are critically important and maintains her CSP, CMP, and her MIRM Designations through the NAHB. Alisa believes in giving back to the industry that has given her so much. She is a member of her local SMC and PWB and has had the honor of mentoring multiple industry professionals and holding the role of SMC Chair. She is an approved instructor for NAHB and is certified to teach both the CSP and MIRM Designation courses. Alisa has had the opportunity to speak on podcasts, has had articles published in NAHB Ideas, and is honored to be a presenter at the International Builder Show.
Connect with Alisa on LinkedIn
In this episode of Anewgo of New Home Sales, John Lee, the CEO of Anewgo, discusses the revolution of AI in the proptech industry. John uses real-life examples of market evolution turned tech revolution, such as Blockbuster vs. Netflix and the taxi industry vs. Uber, to explain how AI will disrupt the top of the sales funnel for new construction. John highlights the impact of data on marketing for new homes and how the paradigms of print, digital, and AI have transformed marketing in the new construction industry.
To watch this episode with slides please visit: https://anewgosell.com/show71
Today's webinar is brought to you by anewgo.com To learn more about Anewgo Marketplace please reach out to Andrew Poon (andrew@anewgo.com)
In today's world, customers value transparency more than ever before. This is especially true when it comes to major purchases like buying a home. However, many home builders still hesitate to provide pricing information upfront, creating an atmosphere of suspicion and mistrust. This webinar will explore the benefits of pricing transparency in the home building industry, including attracting serious buyers and establishing trust with customers. We'll also discuss best practices for providing pricing information and how to overcome objections from builders who may be hesitant to do so. Join us to learn how transparency can help your business stand out from the competition and build a stronger relationship with your customers.
Presented by: Shari Morton -Chief Marketing Officer | OSC @Shared Drive, Lindsay Haltom-Director of Sales and Marketing @Homes by Taber and Tyler Stouder-Marketing Technology & Customer Experience @BIMarie | Clayton Properties Group
You can watch this episode which includes slides: https://anewgosell.com/show70
In this episode, Cory Charles shares his experience and expertise on how to unleash your inner Super Hero and achieve the impossible in sales, leadership, and life. As the founder of Superhero Mindset, Cory Charles is passionate about empowering individuals and teams to unlock their full potential. He believes that everyone has unique Super Powers just waiting to be unleashed, and his coaching and training programs are designed to help you discover and harness yours.
Cory “Kxng” Charles, is a Totally Awesome, Dynamic and Super Exciting motivational speaker, author, and sales trainer. Just a kid from Brooklyn, who is dedicated to helping others, including the Underestimated and Overlooked (and especially the Introverted friends) break through their limiting beliefs and achieve their full potential by discovering their own unique SuperPowers. A Human Potential Accelerator if you will. Turning Lambs into Lions daily!
With a background in sales and a passion for both sales AND psychology (SalesOlogy), he has a unique perspective on the psychological barriers that can hold us back and the strategies we can use to overcome them… oh, and with Style of course.
Cory's burning passion (hotter than 1,000 suns) for personal development and human betterment began early in his career, and he spent nearly two decades sharing his message the audiences around the country in a way that is engaging, interactive, and truly unique. Cory is a content creator and writer of several topics on motivation, personal growth, and peak performance including his soon to be best-selling books "The SuperPower Handbook: Discovering and Unleashing Your Unique Abilities." and “The TOTALLY AWESOME Introverts Guide to Sales Excellence & World Domination.”
As a speaker and trainer, Cory is known for his captivating and energetic presentations, and has delivered keynote speeches at conferences and corporate events that leave audiences feeling inspired and motivated to discover their own unique SuperPowers. He has trained thousands of individuals on how to increase their productivity and performance by breaking through their limiting beliefs and achieving their goals.
With Cory's passion for human potential acceleration and his proven strategies for success, he is a truly exciting and unique force in the world of personal development. Cory is dedicated to helping others, especially those introverts become Unapologetically A.W.E.S.O.M.E., break through their limitations and achieve their dreams in sales, leadership and in life!
In this episode, we sit down with Taylor Humphrey, the Director of Sales and Marketing at Pacesetter Homes, who has been named Sales Manager/Leader of the Year by NAHB and recognized as one of Professional Builder Magazine's 40 under 40. Taylor shares his journey from a project supervisor to a top sales leader, and the lessons he has learned along the way.
Taylor attributes his success to several factors, including his dedication to setting goals and continuously learning new skills. We discuss how he has cultivated a growth mindset and remained focused on achieving his objectives, even during challenging times.
Whether you are a seasoned sales professional or just starting in the industry, Taylor's insights and experiences provide valuable inspiration and advice for anyone looking to succeed.
Visit https://anewgosell.com/jeff to take advantage of the BOGO deal for Jeff Shore's Sales and Marketing Summit in Nashville, TN this summer. Use promo code ANEWGO at checkout.
In this episode, we sit down with Myers Barnes, a legend in the new home sales industry, to discuss critical sales skills and the importance of digital tools in today's market. Myers emphasizes the need to master three key areas: financing, the art of demonstration, and technology. With potential buyers spending up to a year looking at homes online, it's crucial to have a strong digital presence. Myers also stresses the importance of developing critical sales skills, such as the ability to pre-qualify potential buyers on the spot and how to differentiate yourself from the competition and effectively demonstrate the unique features of your homes. Whether you're a seasoned professional or new to the industry, this episode is full of practical advice and insights to help you succeed in the competitive world of home sales.
In this episode, we sit down with Lowell Hays, the President of Maverick, a leading provider of insurance and warranty products for homebuilders. We learn about Maverick's comprehensive warranty coverage for homeowners, as well as their new platform, Beacon. Beacon enables homebuilders to easily enroll homes, utilize Maverick's self-serve quote tool, and provide their homeowners with a comprehensive digital experience. Listen in to learn how Maverick is empowering homebuilders to do what they do best – build homes.
For full show notes please visit: https://anewgosell.com/show66
To purchase tickets to Jeff Shore Sales and Marketing Summit please visit: https://anewgosell.com/jeff and use promo code ANEWGO at checkout to get the exclusive BUY ONE GET ONE offer.
To learn more about the summit: https://jeffshore.com/summit-2023
In this episode, we had the pleasure of speaking with Ashleigh Kaplan, Corporate Development Manager at Streetscape, to learn more about the company's innovative platform and how it helps to standardize and streamline property management processes such as architectural approvals, lease renewals, and inventory reporting.
Ashleigh is an advocate for digital transformation in the residential development industry, and she is dedicated to helping builders and land developers save time, money, and sell more homes through her work with Streetscape. She also shares her knowledge and expertise on digital solutions for the industry on her Instagram page, @sellhomeswithtech. With her passion for technology and innovation, Ashleigh is making a significant impact on the future of residential development.
n this episode, we sit down with Jonathan Klein, founder of Proptech Consulting, to explore the rapidly evolving landscape of real estate technology. Together, we delve into the latest proptech trends and how they're shaping the industry, from data-driven decision-making to emerging customer experience technologies.
Jonathan shares insights on the challenges and opportunities facing proptech startups, and how they can leverage data to disrupt traditional real estate models. We also explore the exciting potential of AI in real estate, from optimizing property management to improving the home-buying experience for consumers. Whether you're a real estate professional or simply curious about the future of the industry, this conversation will leave you with a fresh perspective on the transformative power of proptech.
Jonathan Klein is an award-winning, top-tier executive with more than a decade of experience in growing highly successful businesses. He brings a track record of technology integration and innovation.
He is adept at blending visionary insight with strategic business planning. His areas of business expertise extend across commercial operations, sales, marketing, high-value negotiations, and partnerships.
With over a decade of experience in media, thought leadership and emerging technology at The New York Observer, Gigaom and GeoCV, Jonathan now brings his expertise to the evolving PropTech sector.
PropTech Consulting empowers today's leading real estate firms with high-level growth strategies using a technology-first approach. Operating across the spectrum of property owners, developers, agents, and startups, PropTech Consulting is strongly positioned to assist in optimizing efficiencies, increasing acquisitions, and maximizing revenue.
In this episode, we sit down with Sneha Kumari, an expert in supply chain management in the construction industry. We dive deep into the challenges faced by the construction sector when it comes to supply chain management and productivity. This episode is a must-listen for anyone interested in the intersection of construction, supply chain management, and sustainability.
In this episode, we chat with Jeff Lobb from Spark Tank Media about the importance of being proactive in the real estate industry. Jeff shares valuable insights on how real estate agents can go beyond just the surface level with their clients to understand their unique circumstances and motivations for moving. We also discuss the importance of social media marketing and community engagement in today's market, and how agents can leverage these tools to build stronger connections with their clients.
SparkTank Media is a Speaking, Training and Coaching Company that focuses on sales, marketing and creating growth strategies in the Real Estate, Mortgage and Title Industries.
Jeff Lobb is the Founder and CEO of SparkTank Media. Jeff is an International Speaker and Sales Coach, and he has been a REALTOR® for over 30 years. He has more than 10 years’ experience in the Sales Management fields, both with Fortune 500 companies and start-up ventures.
With over 30 years of Real Estate, Sales & Corporate Management experience he has had success at many levels:
- He has been a top-producing agent
- He has owned and managed multiple Real Estate Offices
- He has run high-performing Sales Teams at a national level
- Has held executive positions for large franchise brands with 800 offices
- Has developed training and coaching products to serve the Real Estate, Mortgage and Title Industry
Jeff specializes in:
- Driving sales strategies and production
- Leveraging Social Media and Video
- Lead Management and conversion
- Getting the most and the best out of individuals
- Creating new sales opportunities in changing markets
Jeff also has the unique ability to help agents, brokerages, teams and leaders grow through coaching and driving their activities, enhancing systems and getting the best out of the individual’s mindset and strengths.
Need a Speaker for your next event ? Keynote? Breakouts?
Jeff speaks at large conferences and events throughout the world. Some of the events, brands and companies Jeff has spoken for:
- Berkshire Hathaway HomeServices
- Better Homes and Gardens Real Estate
- RE/MAX
- Coldwell Banker
- ERA
- EXIT Realty
- Inman Agent Reboot
- Inman Connect
- XPLODE Real Estate Technology Conferences
- RIS Media
- Triple Play REALTOR® Convention & Trade Expo
- Women’s Council of REALTORS
- Florida Association of Realtors
- California Association of Realtors
- and dozens of Real Estate boards and Associations
Connect with Jeff on LinkedIn
Want to sell inventory homes faster? Today we're talking about leveraging technology to stand out in today's housing market. Learn how to use short-form videos, online marketplaces, and interactive self-service tools to attract and engage potential buyers.
Today's podcast episode is based on our recent blog for Jeff Shore Consulting. Check out the full blog HERE.
Quint Lears MIRM has excelled as a sales and marketing professional and was recognized as the 2012 National New Home Sales Person of the year for the National Association of Home Builders. He was also a 2018 Professional Builder Magazine 40 under 40 honoree. Quint is a sought after trainer, motivator, and coach, speaking at local, regional and national events on the topics of new home sales, branding and personalities. Quint is the author of "Partnering with Brokers to Win More Sales" published by NAHB Builder Books. This is the first book in the industry dedicated to educating builders and new home sales people on how to work effectively with Realtors® to increase new homes sales. Quint is the Creator and Host of NewHomeSales.com an online media platform featuring insights ideas and best practices from top new home sales, marketing, and home building professionals.
Mentioned in this episode:
NAHB Young Professionals Committee (YP Committee). Thank you to outgoing Chair David Belman and warm welcome to incoming Chair Erin Lecorgne.
NAHB Professional Women in Building Council (PWB) Thank you to InSinkErator for sponsoring our dance party!
Shoutout to my Instagram bestie Ryan J Deleon
Educational Sessions mentioned:
It's Sales AND Marketing, not Saves VERSUS Marketing
The Rally: How to Think, Act and Speak Differently to Sell More in 2023
Punch List: 23 Digital Marketing Tools & Trends for 2023
Strategies for Winning Against Resale Homes in Any Market
Congratulations to all of the award winner at the Nationals and special shoutout to the following individuals mentioned in this episode:
Thank you to amazing Lisa Parrish and team PMP for putting on the best award show in homebuilding industry!
Nora Spencer, Hope Renovations-NAHB Woman of the Year
Market Proof Marketing Podcast-Best Professional Industry Insights Series
Taylor Humphrey, Pacesetter Homes-Sales Manager/Leader of the Year
Elena Mora, Ideal Homes and Neighborhoods-Online Sales Counselor of the Year
For a list of all winners please visit The Nationals Winners Book
Today we have a special guest, Michelle Simms-Reiter, the founder of Strive Coaching Studio, a leadership development and coaching firm. Michelle is a seasoned leader who has successfully built her own homebuilding company from scratch, growing it to an organization with 50 employees and revenues of over $85 million. On the podcast, we will delve into Michelle's story of determination and hard work, and hear her insights on leadership, the importance of culture and developing people, especially during challenging economic times. So, join us as we strive to be better leaders with Michelle.
“We improve the lives of managers through training, coaching, support, community and development, for the benefit of the company and its leaders.” -Michelle
Formerly a successful home building company owner and Real Estate Broker, Michelle Simms-Reiter has a solid foundation for what it takes to succeed.
With plenty of determination, perseverance, and fortitude, she and her husband founded their own company, Terramor Homes, in the midst of a recession. And against all odds, it flourished.
Just a decade later, their fledgling company grew into an $85 million enterprise that was acquired by the largest publicly traded company in the industry. She knows what it takes to not only succeed, but to soar.
Michelle’s success in the building industry garnered her notable awards:
- Women in Business Award, Triangle Business Journal 2014
- 40 Under 40 Award, Triangle Business Journal 2014
- Leadership Achievement Award, HBA and TSMC of Raleigh/Wake County
Today Michelle blends her real-world experience into a distinctive coaching style at Strive Leadership Development, where she supports Business Leaders in developing their Management Teams for successful strategy implementation, business plan achievement and to further their operational excellence.
Her mission is based on the tenet that the true leader lies within – and her role is to provide the knowledge, support and accountability needed to help her clients thrive.
With her outgoing personality, unique background and industry expertise including corporate leadership together with entrepreneurial success, Michelle is confident that she can guide you – and your team - to achieve higher levels of excellence (and have fun doing it).
Michelle loves to call home, Raleigh, NC with her husband, Pablo, an almost empty nest of 3 kids and 2 rescue hounds- Gypsy and Fin. She and Pablo love to travel – mostly on water and boats!
Her work is committed to helping business professionals become Leaders of themselves. In her own words, “Give me your managers and I’ll return fierce Leaders!”
Jason will present at the 2023 IBS Sales Rally, discussing "How to Think, Act & Speak Differently to Sell More in 2023." We're getting a sneak peek of Jason's Warrior Selling method on today's podcast.
Jason Forrest is the CEO and the creator behind the training content and recruiting methodology of FPG. His Warrior Selling and Leadership Sales Coaching programs are ranked in the top 2 of the World’s Top Sales Development Programs, by Global Gurus. His provocative style of speaking his truth, ranks him as number 5 on the Global Sales Guru list. Jason is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. He is also a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers. Jason is on a mission is to teach the mindset, process, and language of a Sales Warrior.
Jen will be one of the presenters as the Sales Rally at IBS 2023: How to Think, Act & Speak Differently to Sell More in 2023 and we're getting a sneak peek of her presentation during today's podcast.
With 17 years in sales and marketing for new home builders, Jen Barkan brings frontline experience to Do You Convert as an Online Sales Coach. Since joining the DYC team in 2017, Jen has coached and trained hundreds of online sales specialists and worked with builders across the country to help develop their online sales programs. In addition to her own sales academies and events, Jen participates in industry webinars, podcasts and writes monthly articles and blogs. She also hosts a monthly interview series called Online People Talking where she interviews online sales specialists from around the country.
Prior to joining Do You Convert in 2017, Jen was an award winning Online Sales Specialist herself. In 2016, she was named Online Sales Consultant of the Year by the National Sales and Marketing Council of the National Home Builders Association and was also a Silver Award winner in 2015. Later in 2016, Jen was the recipient of Professional Builder Magazine’s 40 under 40 award. When Jen isn’t coaching online sales specialists, she’s spending time with her family and four rescue pups.
Lauren spent her career working as an OSC for over 10 years for large and small homebuilders. She fell in love with the industry and helped builders launch the OSC program with Lasso CRM.
As an OSC, Lauren’s life lacked a work-life balance, and she was experiencing an immense amount of stress that took a serious toll on her mental and physical health. This led Lauren to find mindfulness practices, which ultimately transformed her life. Her health and well-being drastically improved, relationships became meaningful, and she quickly found that mindfulness led her to make more money! Her sales conversions increased alongside with her health and happiness.
All of this led her to take the next step in her career and she is now managing Sales for Lasso CRM, LotVue, and Insearch with ECI Solutions. She is passionate in helping builders get set up on technology to streamline their business. Technology can give you time back in your day to prioritize self-care and what most matters to you. You can rely on it to help you run your business and each milestone of the buyer journey, elevating the customer and employee experience, while increasing your sales conversions, from pre-sales to after closing!
Lauren will share these transformational mindfulness practices with you, as well as empathic listening skills, as you move forward into 2023. Let’s do things a new way for this New Year!
In this episode of our podcast, we dive into the world of AI tools and their potential to revolutionize the homebuilding industry for marketers. We'll take a closer look at some of the most popular and powerful AI tools available today, including You.com, Chat GPT, You Imagine, DALL-E 2, and others.
You.com is a platform that allows marketers to create personalized and engaging content for their target audience, using advanced AI algorithms. It's a great tool for homebuilders looking to improve their marketing efforts and reach more potential customers.
Chat GPT, on the other hand, is a cutting-edge AI tool that uses natural language processing to generate human-like responses to customer queries. This can be a valuable asset for homebuilders who want to improve their customer service and build stronger relationships with their clients.
You Imagine is an AI-powered platform that allows homebuilders to create realistic, 3D visualizations of their properties, making it easier for them to showcase their work to potential buyers.
DALL-E 2 is a state-of-the-art AI tool that uses deep learning algorithms to generate images and videos. This can be a powerful asset for homebuilders looking to create stunning visual content for their marketing campaigns.
Join us as we explore the many ways that AI tools are transforming the homebuilding industry and learn how you can use them to grow your business and succeed in the competitive world of homebuilding marketing.
PS. The above description of this episode was generated entirely by Chat GPT and episode artwork was created by DALL-E
Keith McKinney is the Vice President of Organizational Development at New Home Star. Today, we discuss how New Home Star can help builders to scale their sales while improving profitability in 2023.
For full show notes please visit https://anewgosell.com/show54
Last few years, tech companies have been building the online infrastructure: Like laying foundation of an house first. Cloud databases, APIs, CDPs (Customer Data Platforms) and AI. Everything is built to support data collection and flow. Data is gold in an increasingly online world. Next, working on the framing to house the data and then, electrical and plumbing to facilitate data flow for functionality across different systems and steps in customer journey. Then, work on facade and finishes with better UI and UX.
For full show notes please visit https://anewgosell.com/show53
Team Anewgo participated in six conferences in 2022. In this podcast, we're recapping the conferences we attended as well as what's on our radar for 2023.
Conferences we attended in 2022:
International Builders Show in Orlando, FL
The YP Committee
The YP Awards (judging and gag recognition)
NAHB HQ
Kristi Allen recognized for her work on the House that She Built
Mollie Elkman author of the book based on the House That She Built
Sales Central-schedule a time to meet with team Anewgo
The Nationals-honoring the best in new home sales and marketing.
The YP Party
Anewgo is presenting 3 sessions at IBS 2023:
4/12 Pitch: Top Virtual & Physical Home Presentation Hacks for 2023
Punch List: 23 Digital Marketing Tools & Trends for 2023
Strategies for Winning Against Resale Homes in Any Market
NAHB Spring Leadership Meetings in Washington DC
Legislative Conference
PCBC in San Francisco
ProBuilder 40 Under 40 Summit
Tour of Veev manufacturing facility.
PropTech Meet up-Mark Hurst' PropTech Espresso Podcast
Jeff Shore Leadership Summit in Austin, TX
Go Change the World!
Tropical Sales Retreat in Clearwater Beach, FL
Housing Transformation Summit in Seattle
Next year:
SEBC
Women in Residential Construction
Cannonball Moments
Got questions about any of these conferences? Email me! Anya Chrisanthon: anya@anewgo.com
Search is fundamental to the start of New Home marketing. The better the search process and experience, the better the likelihood of a sales conversion. Today we're comparing the current generic, static search engine results of ranked and paid websites (based on a few keywords) vs personal, dynamic conversational, responses with ChatGPT.
For more information please visit https://anewgosell.com/show51
Anthony Kent is the President of Cothran Homes. Today we're discussing best practices for implementing and running a successful self-touring program.
Anthony Kent is the president of Cothran Homes developing land and new home communities in the Upstate of South Carolina. During his 25 years of industry service, Anthony has developed highly innovative home designs, award winning sales processes and unique marketing campaigns designed to promote transparency and trust within the home buyer’s journey. As a self-described mad scientist of sales strategies and buyer psychology his energy and inovation bring excitement and advancement that lead the home builder industry. He has a personal mission with a focused objective to create generational wealth and security for his community through home ownership.
Where you can find Anthony Kent during IBS:4/12 Pitch: Top Virtual & Physical Home Presentation Hacks for 2023
Abby spent 16 years of her career in homebuilding and now she runs her own coaching business. She teaches new home sales pros and leaders how to thrive in any market. Today we’re talking about five mindsets any successful salesperson must have and how to nurture them as a leader.
After climbing the coporate ladder Abby quickly realized with every step she took, she was getting farther away from her calling. Abby quit her corporate job in January 2022 to begin her own coaching business.
Abby has a passion for serving others. Her training position was her absolute favorite job. She always found herself drawn to training, supporting and encouraging others. Now Abby has the ability to make a bigger impact. She specifically noticed a void in female mentorship within homebuilding which has been a historically male dominated industry.
Abby’s goal is to help EVERYONE but she recognizes that her unique female perspective is much needed in homebuilding today!
Connect with Abby on LinkedIn and check out her website for more information about her coaching and online programs.
It's been a rough market so we wanted to have some fun and go back to the basics. We're offering our perspective on how to weather the storm and share strategies to improve customer experience.
Tools Mentioned in This Podcast:
Engage buyers by allowing them to customize and personalize their dream homes with Interactive Design. Exteriors, interiors, floor plans, and site plans. Let your buyers design it all.
Interactive Design Tools
With today’s buyers starting their journey online, virtual tours have been a must for new home marketing. With virtual model homes you don’t need to worry about building and staging a traditional new model home are.
Virtual Model Home Tours allow shoppers to experience your houses and communities whenever and wherever they want: online.
Our team works meticulously with each client to produce Virtual Tours that will truly set your homes apart.
Go and take it for a spin!
Virtual Tours
Also check out our Live Guided Virtual Tour
Achieve unrivaled engagement rates by leveraging the data produced through interactive content.
Learn about Anewgo Insights
Have more questions? Please don't hesitate to reach out to Sara Williams sara@anewgo.com
Mary Marshall Forrest is the President and Chief Learning Officer of FPG-a leading Sales and Leadership Training Company. On today's podcast, we're discussing what it takes to overcome challenges sales and sales leader face in today's market.
Mary Marshall Forrest is the President and Chief Learning Officer of FPG, the creator of Warrior Selling® and Leadership Sales Coaching which are ranked number 1 and number 2 out of the World’s Top Sales Development Programs, by Global Gurus.
Mary Marshall is a Master Practitioner in Neuro-Linguistic Programming, the science of influence and behavioral change. She is a Practitioner in Accelerated Evolution, the psychology of removing fear in high performers. She is also a Practitioner in Theta Healing, the psychology of removing energetic blocks that create physical and emotional limitations.
Mary is on a mission to teach the mindset, process, and language of sales leadership.
Anewgo's Director of Sales-Sara Williams chats with Debora Trimpe-President at Prime Performance Strategies about the challenges that new home sales professionals face in the coming months and how to sell homes in any market.
Debora has over 40 years of experience working in the areas of adult learning, talent development, and coaching. She has a PhD in Psychology with a specialization in Industrial and Organizational Psychology. Her sub-specialty is in Leadership Coaching Psychology.
Unlike other professionals in her field, Debora has spent countless hours working alongside the individuals she develops. Instead of developing training classes in the sterile confines of an office, Debora creates learning and development strategies from her experiences obtained out in the environments her clients face. This enables her to specifically address the challenges and obstacles her clients need help with. It also allows Debora the opportunity to fully understand what works effectively in these everyday situations so she can provide real world, workable solutions that her clients will find successful.
Debora obtained her coaching experience working with both sales professionals and executives during the past 40 years. She has become extremely effective at assisting individuals facing difficult market challenges and finding ways to succeed in spite of the difficulties their markets have offered. In addition, Debora's Master's Degree and Doctorate Degree work focused on all aspects of Coaching Psychology. This background has provided her with the knowledge necessary to create coaching conversations that proffer results.
Using blockchain technology, BuildWallet is the first FinTech platform to provide an end-to-end solution for payment and project management. The platform integrates proven processes, trade networks, and scalable production, all while reducing risk. Today we're chatting with Juan Huerta Co-Founder and COO of BuildWallet.
Anewgo Marketplace launched about a month ago and today we're talking about one very specific feature that makes Anewgo.com different from all other portals out there such as Zillow, RedFin and New Home Source. And that’s an ability to design new homes online.
Today we’re talking about this feature and its benefits from 3 different perspectives: John Lee will represent the buyer, Sara Williams the builder and Anya Chrisanthon the realtor.
New Home Sales Expert and Author Roland Nairnsey, & renowned Online Sales Counselor Coach Leah Fellows will give you an exciting glimpse of their proven processes and systems, that they will be teaching in depth at the upcoming Tropical Retreat in November. Learn how to create authentic urgency from OSC to On Site Sales. With the market correction, it is time to re-set your sales process to ensure that buyers don’t become complacent and fully understand not just “Why my builder, Community and Home?” but most importantly “Why now?”
Meet the Presenters:
Leah Kaiz Fellows, Owner of Blue Gypsy Inc.
Since 2010, is a national online sales counselor trainer and consultant. She’s had the pleasure of being at the forefront of the evolution of online sales over the past 17 years in the building industry. Starting early on, she continues to help shape this important role of lead development for new home builders across the country.She is currently on the NAHB Sales & Marketing Council (NSMC) Board of Trustees. She is also the 2nd vice chair of the Education Sub-committee for NAHB Professional Women in Building (PWB), and she is on the PWB Board at her Local Metro Denver HBA and is the former Chair of the PWB Mentoring Committee.
Roland Nairnsey, Owner of New Home Sales Plus
Roland is the Author of “The Mastery of Selling for New Homes” and is an internationally recognised New Home Sales expert, coach and cunsulant. Having sold almost one billion dollars of new homes himself, Roland is known as the “Stuff Guy” as he shares his real world experiences, proven to work in todays ever changing market. Sales people and managers love his unique Brirtsih humor as they laugh while they learn. Roland has been a featured speaker at the International Builders Show Sales Rally many times, and was just featured in Probuilder magazine.
Roland will share some highly effective techniques from his new book “Mastery of Negotiation”, to ensure that if you are in a market which now expects concessions, that you will have the ability to create consistent sales success, while protecting bottom line profits and creating a win-win experience. Roland will be going into more depth in Closing, Urgency and Negotiation at the Tropical Retreat for Sales, OSC, Leadership and Marketing, November 2-4 at the beachfront Clearwater Beach Hilton, while Leah and her team of coaches will teach you how to become a the best OSC in the market place.
RETREAT INCENTIVES
Spaces are filling up quickly, but we still have room for Anewgo Clients. Anewgo clients will receive a special preferred rate and the largest limited time Incentives. Plus group rates are available and individual endowment plans if you are investing in yourself.
Here is our Anewgo special Retreat Link, so learn more and sign up: https://anewgosell.com/roland
David Belman is the President of Belman Homes and NAHB YP Committee Chair. We're celebrating the YP week and discussing how to get involved with NAHB, local and state organizations beyond your own business.
David Belman is an MLS Broker and Realtor. He received his Business Administration degree from Carroll University and has won numerous awards over the years including the 2017 MBA Builder of the Year, Waukesha Freeman Citizen of the Year, 2016 NAHB Young Professionals Award, 2014 Best Young Entrepreneur Of the Year, 2014 WBA Rising Star, and the 1997 Metropolitan Builders Association Salesperson of the Year.
David introduced Belman Homes to the Parade of Homes and has since created 7 models with 3 Top People’s Choice Awards for best overall design.
He founded Belman Builders, the firm that handles all scattered site construction in 2000, where he also developed the companies unique vision, mission culture, and Porch to Patio Protection program. When David is not working (which is not very often) his wife Susan claims he is hyperactive and enjoys working out, playing basketball, Tae-Kwon-Do, swimming, playing games with his daughter, or watching movies.
Professional Certifications: David Belman has a B A. in Business Management, Licensed Realtor’, Real Estate Broker, Uniform Dwelling Contractor, CAPS (Certified Aging in Place contractor), CCP (Certified Construction Professional), Metropolitan Builders Association (MBA) Past President in 2016, Wisconsin Builders Association (WBA) Board of Director and Past President in 2017, past Chairman of MBA Green Building Council and Single Family Builders Council. David currently serves as a director for the Wisconsin REALTORS® Association and NAHB YP Chair.
David is the Builder lead for Operation Finally Home in Wisconsin, an organization that provides mortgage-free homes to wounded war heroes and has completed 6 projects for the organization. David also speaks and guest teaches at Waukesha County Technical College for the architecture/design and Real Estate Class.
Check out David's Podcast Home Building Hero.
Over a career spanning 20+ years, Mark Hurst has worked as tech executive, investment banker, and management consultant. His passion around the convergence of technology and real estate led him to found HurstX Solutions (HXS), where Mark specializes in helping early stage startups in the #proptech space.
Prior to HXS, Mark held sales strategy/operations and business development positions at HouseCanary, a leading residential real estate data & analytics company.
Mark's been fortunate to work across a number of industries, functional groups, as well as companies in all stage of growth. He's been part of founding teams working out of garages and spare bedrooms, while also seeing the inner workings of billion dollar companies.
Mark received a BA in Mathematics from the Massachusetts Institute of Technology (MIT) and also took an extensive course load at MIT’s Sloan School of Management.
Today we're discussing hot trends in proptech as well as possible solutions to housing shortage crisis.
Melissa Cervin is a Marketing Manager at Lombardo Homes and Anewgo's oldest (longstanding) customer. We're recapping her journey in homebuilder marketing over the past two decades and discussing evolution of consumer preferences.
The Anewgo.com is a Marketplace to exclusively learn, discover, explore and shop new construction homes. Shoppers can create their own private portal (shopping cart) where they can add their favorite builders, communities and even custom-designed homes. Then, they can share their favorites on social media or to their selected collaborators where they can then collaboratively shop, design and communicate in real-time online. Instead of repeatedly searching endless disparate builder websites where you can't design, save, compare or share your dream homes, AMP brings your desired homes and communities to you!
To learn more please visit https://anewgosell.com/show39
Amit Haller is the CO-Founder and CEO of Veev. Veev is a vertically integrated real estate developer that provides a truly turnkey offering completely in-house. The build process includes asset management, architectural & structural design, permitting, full modular build, installation, and a digital home backbone.
And because their developments are built with a proprietary construction technology, there are no supply chain surprises to slow things down or drive costs up. This allows Veev to automate and scale without relying on external interdependencies – all within a near zero waste fabricated environment.
As President of Builder Designs for the last 15 years, Chip has seen a massive shift in digital adoption in the builder vertical. A self taught engineer, Chip has been instrumental in taking Builder Designs from a local Kansas City website design agency to the largest provider of digital marketing services for homebuilders in the United States.
New home sales teams across the country have noticed a slow down in traffic, sales and changes in buyer mentality. We can no longer rely upon simply being available, but have to get back to proven sales and marketing processes to ensure success. Author of Mastery of Selling for New Homes, and sought after New Home Sales Coach, Roland Nairnsey will teach you to focus on these core areas to ensure your success and long term transformation in this new market.
Please feel free to contact Roland by email at Roland@newhomesalesplus.com; or by phone at 561-236-2400. Plus, you can friend him on Facebook and LinkedIn.
Learn more about the Tropical Retreat and be sure to use promo code Anewgo at checkout to save $100 See you in sunny Florida!
For the past 19 years, Matt has built an illustrious career in every sense of the word; he has not only significantly increased profits for builders (as a builder himself), but has created fulfilling and meaningful experiences for homeowners all over the country. Through his extensive knowledge of technology and builder challenges, Matt continues to pioneer sales and marketing innovations that deliver substantial results. Starting out as an on-site salesperson in 2004 to working his way up to owning his own homebuilding company. Matt has taken the reins in many high-level sales and marketing roles for homebuilding companies of all sizes and markets throughout the country and is credited for significantly improving marketing strategies, from setting up top-performing online and on-site sales teams to creating and designing award-winning websites focused on lead generation. Matt was selected to Professional Builder’s Forty Under 40, and NAHB’s One to Watch Award, authored “The New Home Builder’s Guide to Online Sales and Marketing”. As Vice President of Group Two Advertising Matt helps builders all over the country take their sales and marketing to new levels. Most recently, Matt has started his own homebuilding company, New Home Inc, in the highly competitive Raleigh NC market.
How well do you know your customers and what they're doing online? Anewgo Insights is a powerful analytics tool that gives you a close look at each individual prospect and their unique shopping journey. View their activity real time as shoppers compare and favor homesites, floor plans, options, and colors so you know how and when to engage with them best.
Detect early shifts in consumer preferences for home styles, option take rates, colors and more with aggregate data to show you most and least popular choices so you can stay ahead of trends.
Whether you’re a current Anewgo Insights customer or not, you’ll find this information helpful.
For more information please reach out to Sara Williams sara@anewgo.com
John Galante is president and co-founder of AE Ventures, a hosted event innovator that drives extraordinary progress at the intersection of technology and construction via dynamic B2B engagement. Galante has additional experience as a publisher, editor and business development leader with EH Media and worked in event development and management for several years with Reed Exhibition Companies. He also has a wealth of experience in the association realm, having served on a number of industry boards and committees, launched associations and worked as a senior staff member of the Consumer Technology Association and chief staff executive of the Security Industry Association.
Learn about TecHome Builder Summit
Learn about Housing Transformation Summit
Reach out to John directly: 703-585-2148 or jgalante@ae-ventures.com
Jeff shares three biggest takeaways from the Leadership Summit in Austin and his advice on preparing your team for the next market.
Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.
Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.
With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.
Pre-order Jeff's newest book Contract to Close.
The best builders aren’t looking for referrals; they are looking to provide great experiences that earn referrals.
The best builders aren’t looking for great evaluation scores; they are looking to provide great experiences that earn great evaluation scores.
This book centers around the story of two fictional (and yet all-too-realistic) homebuyers, two friends who purchase at the same time from two different homebuilders. The book follows their journey from purchase consideration to move-in and beyond. Along the way we will learn how one homebuilder succeeds in delivering an enjoyable experience, while the other suffers because of inferior customer care practices.
Whether you're in sales, construction, warranty services or lending, this book is going to show you how to create compelling home buying experiences that earn referrals.
Learn more about the upcoming 4:2 Formula event in Chicago.
Anewgo sponsored Jeff Shore Leadership Summit 2022 in Austin TX and we had so much fun at the event! We recap our takeaways, favorite moments with clients and what we look forward to the most before we leave Austin.
For full show notes please visit https://anewgosell.com/show31
Oda Studio uses their exclusive artificial intelligence technology to support the underserved real estate industry with automated and innovative visual marketing solutions.
Initially gaining popularity among vacation rental hosts and third-party services supporting the rental platform businesses, Oda now supports a variety of top property management companies and builders across the globe.
With a team of MIT graduates with an extensive background in A.I., Oda Studio has been creating solutions specifically targeting real estate since 2019. Realizing the wealth of untapped information data in property photos and the room for improvement in visual content, the team is working to empower the industry with the latest developments in artificial intelligence and computer vision.
For full show notes please visit https://anewgosell.com/show30
According to the NAR, in 2021 97% of home buyers began their home search on-line. You're no longer competing on just the location, price and layout-you're also competing on customer experience on your website. Virtual Tours allow you to engage your visitors beyond casual browsing and turn them into active shoppers. In this session we'll discuss 12 features of virtual tours that tap into consumers’ curiosity to increase engagement, which ultimately leads to more sales.
For more information please contact Stephen@anewgo.com or visit https://anewgosell.com/show29
As one of the world’s most requested speakers and advisors for new home sales seminars and manager training, Myers has a track record of proven success for achieving profitable sales.
Today, we discuss current challenges new home sales professionals face when selling in a rising rate environment for the first time in their careers.
A shock-wave of energy who has ignited profit-driven performance for countless real estate development companies, home-building corporations and sales organizations, Myers Barnes is the ultimate new home sales educator. It's no secret why. As one of the world's most requested speakers and advisers for new home sales seminars and manager training, he has produced a track record of proven success for achieving profitable sales. A tactical thinker who understands the industry like no one else, Myers uses his trademark energetic style to inform, entertain, and inspire with up-to-the-minute insight. The best-selling author of six books, including the innovative playbook for success, Secrets of New Home Sales Negotiation, Myers is an American original. He's also a rare combination of licensed general contractor and broker who doesn't just talk about the business of selling homes - he lives it. Engaging, enthusiastic, and overflowing with fresh ideas, Myers Barnes delivers tried-and-true strategies for success alongside pioneering and profitable solutions.
Connect with Myers:
Text: 252-202-2481
Email: mba@myersbarnes.com
Online Sales Counselor (OSC) role continues to evolve as market conditions and consumer expectations shift. Technology is moving even faster, so we asked three experts to share their favorite tools and best practices for the OSC role.
For full show notes please visit: https://anewgosell.com/show27
Ken is a leading voice in the modular home construction and provides strategic vision and leadership to builders and construction companies that utilize hybrid modular building techniques.
Ken Semler is a licensed and registered home builder in almost every state in the country. He launched ImpresaModular.com to become the industry's first internet based nationwide custom home builder. His efforts culminated in a nationwide network of 20+ factories that reach every state and are supported by a sales consulting team in each territory.
In 2019, Ken created Impresa Modular Franchising, LLC to allow existing contractors, architects, entrepreneurs, or practically anyone to adopt off-site modular construction. Ken's efforts to create the first custom modular home franchise means there is now a method for those adopting modular construction to leverage the #1 modular builder website presence, the sales leads, and the lead processing systems and get needed training, mentoring/coaching, and field support. This means that just about anyone with the entrepreneurial drive can successfully adopt and succeed with off-site modular construction.
For full show notes please visit https://anewgosell.com/show26
David Hagan is the Founder of Sales Uncomplicated. The Uncomplicated Method ® is the exclusive sales process David created after he spent years training and coaching hundreds of salespeople using the various sales processes that were available at the time. He believes many of those processes are either overly complicated or are just no longer consistent with the way buyers buy today.
For full show notes please visit anewgosell.com/show25
Jenni Nichols is a Director at DesignLens ( part of the New Home Trends Institute) and ProBuilder's Forty Under 40 Class of 2022.
Backed by the deep-dive research at John Burns Real Estate Consulting and supported by the experts across the nation, the New Home Trends Institute pairs design inspiration with exclusive insights into the “why” behind consumers’ housing choices.
We're discussing consumer trends on today's episode of Anewgo of New Home Sales. For full show notes please visit https://anewgosell.com/show24
Sales Technology (SalesTech) is where sales and technology meet. We’ll highlight exciting SalesTech trends that are driving today’s new home sales. To see the visuals described in this episode please watch a recording: https://AnewgoSell.com/SalesTech
You will learn about the tools that make new home shopping more fun for the consumers while enabling sales teams to better understand their prospects’ behavior. We’ll showcase interactive tools that can be used by consumers independently, in collaboration with a salesperson online or in-person to reduce uncertainty, set proper expectations and appeal to buyers’ emotions. The result? More confident, educated consumers, shorter sales cycles, and happier salespeople!
To learn more about these tools please reach out to Sara@Anewgo.com
Kimberly Mackey of New Homes Solutions is on the Podcast this week to talk about current market temperature, salespeoples' state of mind and how to measure the right metrics for predictable sales. So let's get some traction with Kimberly Mackey!
For full show notes please visit: https://anewgosell.com/show22
Offerpad's Homebuilder Services team works with more than 40 of the nation's top homebuilders to streamline sales processes and get prospects under contract faster by removing one of the biggest barriers to buying new — the home sale contingency.
We're chatting with Brigham Weight-National Director of Strategic Partnerships and Abbie Mirata Senior Director of Training and Operational Performance at Offerpad.
To learn more how Offerpad partners with home builders please visit: https://www.offerpad.com/hba/
Nearly 70 percent of all homebuyers are open to new construction, but only about 15 percent of them end up in a new home. As an industry we struggle to compete against used homes, because finding a new home on a desired lot with finishes of buyers choice and within their budget is one of the most difficult tasks. The process relies on buyers determination to search countless builder websites one by one which makes it difficult to compare their favorites or to save their progress.
At Anewgo, our philosophy has always been simple. Make the customer online shopping experience as seamless as possible. Our My Home App allows buyers the ability to find, design, experience and now even buy new homes online. By combining great visualizations, seamless customer experience and insightful shopping behavior data we help our builders provide the best possible online experience for their buyers.
And now we’re on a mission to make it easier for new home buyers to find homes online. Introducing Anewgo Marketplace coming summer of 2022!
The upcoming Anewgo Marketplace Portal lets buyers shop across the entire Anewgo network of builders, communities, plans and homesites. Not only can they compare and save their favorites across this marketplace, but they can have their AI shopping assistant, continuously match and notify them of their ideal homes and communities.
Leads follow you. Marketplace matches builder’s products to lead’s desires where they can then like, favor and share your homes and follow you.
Bringing Content to Buyer - Unlike many portals where shoppers come to only link to another website, Anewgo Marketplace brings the builder’s plans to buyers personal MyHome page to design, experience and eventually buy online.
Match and Notify - Set it and forget it! No more daily searches to see if new community, plans, or inventory homes are available. AI suggests best matches and notifies shoppers of new products and availability.
To learn more please visit https://anewgosell.com/show20
Roland Nairnsey is the Founder of New Home Sales Plus and Author of Mastery of Selling for New Homes.
Roland has been a real estate sales and thought leader for over 30 years and currently trains teams with monthly sales in the billions. Roland is know as the "Stuff Guy" for teaching "non-BS" skills that are honed from his own real world experiences, and are proven to work.
Improve your ability to communicate, connect and close more sales, while having a laugh or two along the way at The Tropical Sales Retreat this November at the Clearwater Beach. Use promo code ANEWGO at checkout to receive $100 off your ticket price. For tickets: https://www.newhomesalesplus.com/AnewgoRetreatPage
For full show notes please visit: anewgosell.com/show19
Homes for HOPE works in partnership with the building industry to accelerate the end of global poverty in all its forms.
To fight global poverty, a builder will identify a job to be a Homes for HOPE project. Trade partners, suppliers, and service providers choose to join the project by donating or discounting their time, talent, and resources, which maximizes the profit margin without compromising quality. Once the project is completed, the resulting donation is used to provide training, savings services, and loans to men and women living in poverty, gradually breaking the cycle of poverty.
To learn more about Homes for Hope please visit: https://homes4hope.org/
For full show notes please visit: https://anewgosell.com/show18
As interest rates rise many home builders find that a number of their backlog customers no longer qualify for their homes. It can be a difficult conversation to have with your clients because they're already frustrated by longer build times and higher prices.
Christine Miles, a leading business consultant known as the Listening Guru and author of the bestselling book, What Is It Costing You Not To Listen shares her advice on having difficult conversations. Asking better questions and listening can help with that. Christine says that most of us listen to what we think we hear rather than what is being said. Instead, we need to listen to understand.
For full show notes please visit: https://anewgosell.com/show17
We all know that, buying a new home is really notoriously bumpy process. It's a bumpy ride and what we really, want to do is to utilize new technology to pave the way for e-commerce because, we're the last industry to incorporate that, but it's coming. Our goal is to improve this whole customer shopping journey, we want to move the customers most effectively from discovery to sales conversion.
For show notes please visit: https://anewgosell.com/show16
We discuss the evolution of the Online Sales Counselor (OSC) role and career progression as well as debunk common myths about this critical position.
For show notes please visit: https://anewgosell.com/show15
If you'd like to learn more about BUY NOW please schedule a call with Sara Williams using this LINK
For the first time in history, a custom designed home has been sold through an online "buy now" offer. Harbor Homes partnered with Anewgo to make this possible and buyers were able to pick their lot, personalize a floor plan, select their finishes, sign paperwork and make a deposit on their own time, remotely.
On this webinar, you'll learn about Harbor Homes and their experience with implementation and roll out of the BUY NOW feature. We'll answer your questions about the process, systems in place, customer and sales experience as well as share best practices.
For full show notes please visit: https://anewgosell.com/show14
Do-it-yourself (DIY) is one of the biggest consumer trends of 2022. Learn how to incorporate self-touring into your sales process and other applications in home building.
For full show notes please visit: https://anewgosell.com/show13/
The days of one online website channel funneling to one onsite sales center channel are long gone. Shoppers now control which channels they shop and in which order. Like all eCommerce, the common thread is the internet. At home or at the sales center, the entire start-where-you-left-off (swylo) experience is done online.
For show notes please visit: https://anewgosell.com/show12
E-commerce started more than twenty years ago, but it’s just now reaching the New Homes industry. To create a great omnichannel online shopping journey, we must build an e-commerce ecosystem. Some parts can be upgraded, but many parts have to replaced and re-built. We’ll review the two critical roadblocks: static content and channels.
For full show notes please visit: https://anewgosell.com/show11
In an online world where we can instantly match and notify Buyers and Sellers of house matches, why do we still have to manually search in vain for our dream homes each day? This old way of shopping new homes is not only frustrating for shoppers, but it’s also very inefficient for builders who are manually sifting through mountains of good, bad and ugly leads everyday when AI can instantly pare down your best leads and help drive them down personal online sales funnels.
For full show notes please visit: https://anewgosell.com/show10
In an online omnichannel world, is taking shoppers offline a total disconnect? See how new e-commerce channels have completely re-shaped and turned the simple triangular sales funnel upside-down. There’s a simple solution: give “to each, his own” online shopping journey.
For full show notes please visit: https://anewgosell.com/show9
Data is the analytical left-brain side. It’s what Technologists do best. Are you effectively monetizing that goldmine of data? Digitally mine it with the right marketing reaction to every online action. With AI, little bits of data are refined into precious nuggets of information. Let’s dig deeper!
For show notes please visit: https://anewgosell.com/show8
Today's show is heavy on content so we'd recommend watching this episode if possible: https://anewgosell.com/show7/
As sales move online, sales success comes from providing great customer experience. There's three major CX factors that attract and retain engaged customers. And that's enabling them to shop EASILY with SPEED in ACCURACY. Interactive visualizations check all three of these boxes . So let’s take a look at some new home application examples.
We’re entering this whole new eCommerce business model and it is changing everything that we’ve been taught as marketers. This is a little controversial, but it’s good to be aware of this other perspective. For full show notes please visit: https://anewgosell.com/show6
To watch this episode and for full show notes please visit: https://anewgosell.com/show5/
Most buyers begin their new home search online. We spend so much time looking at what our competitors are doing, and we’re not really looking at other ideas and practices outside of home building industry. Today we’re exploring what other industries are doing well-particularly online.
To watch this episode and for full show notes please visit https://anewgosell.com/show4/
Marketing connects Buyers and Sellers. Technology improves those connections. Learn how this powerful combination can transform boring, basic Presentation Marketing into exciting, advanced Customized, Personalized, Experiential and Predictive Marketing!
For inquiries about Anewgo Marketplace-scheduled to launch spring of 2022 please reach out to sara@anewgo.com or andrew@anewgo.com
For show notes or to watch as a video please visit: https://anewgosell.com/show3/
Today we’re talking about formula for success in new home sales. The emergence of MarTech marketing at its basic core function is it connects buyers and sellers. Technology is not a threat. Technology improves these connections.We want to support homebuilder sales and marketing teams to succeed in this new technology world.
For show notes or to watch this video please visit: https://anewgosell.com/show2/
Today we’re talking about the last frontier- the new home sales and why it's ready for disruption. But before we get started with this topic, let's talk about unicorns. We’re calling new home sales industry the last of the unicorns because we're the last industry that has not been disrupted by technology. To give you some background, to be a unicorn you need a multi-billion-dollar market, and we qualify for that. You also want industries that are fragmented. There are no dominant players, no standard practices and you want one that's very inefficient. But technology can solve this. With millions of dollars flowing into PropTech and FinTech it's a perfect storm for disruption.
For show notes or to watch the video please visit: https://anewgosell.com/show1/
Meet your hosts John Lee and Anya Chrisanthon of Anewgo of New Home Sales. You'll learn about John and Anya and how they got their start in homebuilding industry and what you can expect from this show.
They'll discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle.
With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry. And at the same time, talk about existing technologies that may have gone past its useful life.