The Startup Tribe Podcast: Recent Episodes

Barbara Gobbi

Confused and frustrated about the most effective ways to market and grow your business? You're not alone! In fact, we've built an entire tribe of entrepreneurs just like you who are starting and growing their small, but mighty, business. On The Startup Tribe Podcast Barbara Gobbi shares marketing tools, tips, and strategies that she has used to help hundreds of organizations over the past 30 years to take their business to another level. Whether you're ready to turn your side-hustle into your full-time gig, or if you've given your boss the pink slip and started your own company, you'll learn the most effective tools you need to find your brand voice, identify your perfect customer, and grow your business!

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Having goals is essential to keep you focused on working towards the things that will grow your business. But if you're winging it without a plan, you're probably working harder than you need to because you're trying to do all the things, and they aren't contributing to reaching your goal.

Creating a plan to focus on just those tasks that will move the needle in your business first takes a mindset shift.

  1. Declare what your goal is. Do you have a S.M.A.R.T. goal? Make sure it's specific, measurable attainable, relevant, and timebound.

  2. Ask yourself WHY. Knowing the reason why you want to reach your goal will make you more motivated to do the tasks that will help you reach the goal.

  3. Answer how reaching this goal will impact you and your family.

  4. Decide what daily habits you need to start or stop.

  5. What new skills do you need to reach your OMG?

  6. When evaluating those activities that you do or want to do, ask yourself if this is something you need to do now to reach your OMG, or can be put off until later.

Now that you have your mindset in place, you can start working on a plan.
1. Decide what the strategies are that will help you reach your OMG
2. What tactics daily, weekly, and monthly do you need to support your strategies

Join me in this episode as I talk about creating a plan for your OMG, your ONE MAIN GOAL to get your business moving forward this year.

We have a free guide to help you with your One Main Goal.
Download it here! https://barbaragobbi.mykajabi.com/OMG

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Where’s your business at the moment? Have you hit the goals that you have set for your business this year?

Many businesses and brands seem to have trouble hitting their goals for the year because they don’t seem to have that ONE MAIN GOAL, their OMG. They focus on so many things that at some point, they’re losing their direction.

It is important to know how important goals are. They keep you focused on activities that are going to move the needle forward in your business, but also sometimes, goals can hold you back.

Join Barbara in this episode as she talks about creating your OMG, your ONE MAIN GOAL to get your business moving forward this year.

We have a free guide to help you with your One Main Goal. Download it here! https://barbaragobbi.mykajabi.com/OMG

WEBSITE: For all my marketing tips and hacks, head to ➡️ https://barbaragobbi.com​
FACEBOOK: Join my free coaching community on Facebook ➡️ http://bit.ly/thestartuptribe​
INSTAGRAM: For all the behind-the-scenes of my business, make sure to follow my Instagram Stories over @barbgobbi ➡️ http://bit.ly/barbgobbiinstagram​

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Between social media posts, emails, blog posts, and website posts, you might be wondering how important the written word is when marketing your business. In our Coffee Chat session, I sat down with Meagan Cahuasqui & Caitlin Diamante, Founders & Content Creators at Ctrl Copy Content, LLC to discuss copy and content. 

We talked about the difference between "copy" and "content",  the importance of content on your website, social media, blog posts, and email campaigns, and their best tips to write for both search engines and for human readers too.