The LeadGen Marketing Chronicles: Recent Episodes
Antoine Heftler
Through regular interviews, we will explore the impact of marketing building blocks on how a company can generate more and better qualified leads. This is the LeadGen Marketing Chronicles and I am your host, Antoine Heftler.
Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.
Erik Wennberg & Younes Marouane from Native Translation join us to discuss the human factors in translation and the challenges and opportunities of translation automation
We discuss with Anusha Nayar from War On Cancer about how to use marketing to help people with cancer connect, share and feel better.
Couple of thoughts about how to trigger and use curiosity to trigger the first contact with your leads
Benjamin Kesler from Local Glimse joins us to discuss how to best use video to attract more and better leads
Victoria Kirk Owal joins us to discuss how to integrate cultural specifics into marketing and how they impact lead generation
Rod Vallis joins us to discuss the key success factors of building a conversation with your leads. And how to use copy to optimize your engagement.
This week, Joao Araujo Joao Araujo, joins us to discuss how marketing automation impacts lead generation.
On our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.
An introduction to the podcast, focused on the link between marketing foundations and Lead Generation