Your Sparkly Brand

Is this really the end of Your Sparkly Brand? Maybe. Or maybe it’s just the season 1 finale…

It's been two awesome years of showing up in this space with Your Sparkly Brand Podcast. Today’s episode is an emotional episode for us. We’re taking a break from the podcast. In this episode, we’re sharing with you the reasons for our decision. We’re also filling you in on the route we’re taking in our businesses going forward.

Key points in this episode…

Lauren offers free copy critiques to her LinkedIn network.
Meg and her husband book tickets to Croatia.
We have decided to take a break from the Your Sparkly Brand Podcast.
Why we’re taking this decision.
Space to come up with new ideas.
Our lives and businesses are changing.
Lauren’s industry is changing.
Meg is refocusing on the music industry.
Things we’re going to miss about the podcast.
Our appreciation.
Meg’s piece of advice to her younger self.
Lauren’s piece of advice to her younger self.
Meg’s upcoming projects.
Lauren’s upcoming projects.
Where to find Meg online…
Website: www.megangersch.com
LinkedIn: https://www.linkedin.com/in/megangersch
Instagram: https://www.instagram.com/megangersch/
Twitter: https://twitter.com/megangersch
Facebook: https://www.facebook.com/megangerschdesign/
TikTok: https://www.tiktok.com/@megan.gersch
Where to find Lauren online…
Website: https://laurentassiagency.com/
LinkedIn: https://www.linkedin.com/in/lauren-tassi
Instagram: https://www.instagram.com/lauren.tassi/
Facebook: https://facebook.com/laurentassiagency/
YouTube: https://youtube.com/@laurentassi

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Are you at a crossroad about what makes your business unique? Are you stuck on how to effectively communicate your USP (unique selling proposition) to your audience? Then check out the latest ep of Your Sparkly Brand… we’ll shed light on all you need to know about USP.

In this episode, we’re also talking about the importance of a USP and we’re giving actionable tips on how to discover yours. We’re also discussing practical ways by which you can make your unique selling proposition a core part of your brand messaging and we’re sharing relatable examples of brands that are standing out with their USPs.

Key points in this episode…

Meg works with her husband in his Downtown office.
Lauren takes action on her long-time plans.
We’d love to hear from you, our listeners.
Today, we’re talking about USP.
USP is what makes your business stand out from competitors.
The importance of USP to your branding and marketing.
How to find your USP.
Identify what makes you different.
Check out the competition.
Know your ideal customer.
Put it all together.
Communicate your USP throughout your marketing message.
How to communicate your USP
Your USP isn’t set in stones.
Some examples.

LINKS WE MENTIONED

Book a call with Lauren: https://laurentassiagency.com/book-a-call

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Today’s episode of Your Sparkly Brand is double the fun! We’re welcoming the hosts of The Mad Marketing Mums Podcast, Clementine Holman and Kryshla Salaris. They share insights into how they’ve helped business owners find their footing on social media and show up consistently. We also discuss how entrepreneurs can take an omnichannel approach to social media in growing their businesses, and how they can avoid creative blocks and social media burnouts.

Clem is the Queen Bee of Honey Bee Social, where she helps businesses systemise their socials and grow their communities without the ick factor. She left the corporate space in favor of assisting people-centered businesses who struggled to find their footing on social media and felt overwhelmed by the work involved in creating and posting content. Outside of work you’ll most likely find Clem roaming around her bush property trying (and potentially failing) to grow some bush tucker, or seeking out the newest local culinary delight Sydney has to offer.

Kryshla is an Instagram and Content Marketing Coach and the founder of Shall We Social, helping women grow their business online with sustainable strategies designed to work for YOU and YOUR business.

With over 12 years' experience in social media marketing, Kryshla has had the pleasure of working with hundreds of small biz bosses and savvy service providers inside her courses and via 1:1 coaching, including copywriters, dietitians, authors, photographers, beauty and fitness professionals, designers, stylists and coaches.

Her mission is to give you the confidence and skills to show up with style on any social media platform - especially on video!

How to connect with Clem & Kryshla...

Website: www.madmarketingmums.com

IG: www.instagram.com/madmarketingmums/

TikTok: https://www.tiktok.com/@madmarketingmums

Key points in this episode…

Meet Clementine Holman!
Meet Kryshla Salaris!
Lauren’s sparkly moment of the week.
Meg’s sparkly moment.
Clem’s sparkly moment.
Kryshla’s sparkly moments.
Clem’s business building journey.
Why Clem decided to focus on social media.
Kryshla’s business building journey.
How business owners can level up their social media bio to promote their professional reputation while still connecting with their audience.
Omnipresence approach to social media.
Cross-promoting content on multiple channels.
What a good social media investment is for someone looking to grow their business.
Tools and resources for generating content ideas.
Tips for overcoming creative blocks.
How to avoid social media burnouts.
The Mad Marketing Mums Podcast.
Kryshla’s piece of advice to her younger self at the point of uplevelling her business.
Clem’s piece of advice to her younger self at the point of uplevelling her business.
Clem & Kryshla’s upcoming projects.
Where to find Clem & Kryshla online…
Website: www.madmarketingmums.com
IG: www.instagram.com/madmarketingmums/
TikTok: https://www.tiktok.com/@madmarketingmums

LINKS WE MENTIONED

Repurpose.io: https://repurpose.io/?aff=19875

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Shawn Fink joins us for this episode of Your Sparkly Brand! She shares the story of how she became a courage coach for women and how she is helping her clients make Brave YES Power Moves to grow their businesses. We also discuss the Brave YES power moves business owners can make to uplevel their businesses and how they can redefine their comfort zones.

Shawn Fink is a Business Strategist & Courage Coach for Women+ Entrepreneurs and Creators. She has been coaching, creating and building community online for 10 years full-time. She's passionate about helping her clients make Brave YES Power Moves to grow, uplevel or pivot their businesses for more authentic success.

How to connect with Shawn…

Website: https://shawnfink.com/

IG: https://www.instagram.com/shawn_braveyes/

LinkedIn: https://www.linkedin.com/in/shawnfink/

Twitter: https://twitter.com/Shawn_BraveYes

Key points in this episode…

Meet Shawn Fink!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Shawn’s sparkly moment.
Shawn’s business building journey.
What Brave YES is all about.
Things entrepreneurs may be experiencing that could signify the need for a Brave YES move.
Practical tips to start a Brave YES move.
The Brave YES power moves and how they can be implemented.
Why entrepreneurs need to redefine their comfort zones.
Shawn’s advice to business owners who are feeling trapped in their comfort zones.
Shawn’s most valuable piece of business advice to her younger self.
Shawn’s upcoming projects.
Where to find Shawn online…
Website: https://shawnfink.com/
IG: https://www.instagram.com/shawn_braveyes/
LinkedIn: https://www.linkedin.com/in/shawnfink/
Twitter: https://twitter.com/Shawn_BraveYes

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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It’s time for another Q & A episode! Today, we’re answering all your questions on how to get clients.This episode is a must listen for all service based entrepreneurs. If you have questions or confusion on how or where to get dream clients, how to get in front of the right people faster, how to stand out in a crowded industry, or you’re just curious about how we’ve been dealing with client acquisition and retention in our business…

We’re answering all of these questions and more!

Key points in this episode…

Lauren takes a productive break from Instagram and TikTok.
Meg gives a shout out to repurpose.io for its newly added functionality.
Today, we are tackling another Q & A episode.
What to do if you need a client TODAY.
How to get more dream clients.
Where to connect with dream clients.
Tips for how to deal with different seasons of business.
How to get in front of the right people faster.
How to stand out to potential clients as a life coach.
What’s working in Meg’s business when it comes to client acquisition.
What’s working in Lauren’s business in respect to client acquisition.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Do you have an existing proven offer you intend to make public real quick? Or are you motivated to put out a low ticket offer and you just can’t wait to get it out? Maybe it’s a time sensitive offer that has to get out ASAP and you’re confused on how to beat the time constraint. We’ve got you!

On this episode of Your Sparkly Brand, we’re discussing proven strategies on how to launch your offer ASAP in a way that leaves you feeling satisfied and accomplished. We’re also introducing you to our packages specifically tailored to help you launch quickly.

Key points in this episode…

Meg’s TikTok ban makes her realize how much of an incredible community she has built.
Lauren creates a new offer.
We’d love to hear your feedback.
Today, we’re talking about launching between a week and 3 weeks.
What to consider before you jump into a launch.
In the best case scenario, your offer is in existence and tested with your audience.
Tap into the assets you already have in place and tweak them to suit your launch.
For a low ticket offer, put something together quickly if you’re able to.
You need a warm audience.
Know your audience and know what they need.
Get help.
Hire a VA if you don’t already have one.
Set measurable goals.
Plan it.
Map it out on a calendar.
Figure out what you need.
Schedule when everything is going to get done.
Stick to your schedule.
You might need more assets than you think you would need.
Take action.
Make sure to do a post-launch analysis on how the launch went.
Meg and Lauren’s packages.

LINKS WE MENTIONED

Meg’s VIP Offer - Launch Prep VIP Day: stan.store/megangersch/launchprepvipday

Lauren’s Copy Glow Up Offer: laurentassiagency.com/copy-glow-up

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Have you invested in your business recently? Maybe you’ve hired a copywriter to write high-converting sales copy, a brand designer to create stunning branding or a website designer to build an eye-catching website. Nice move! Still… a lot of entrepreneurs are left wondering “Now what?” after investing in services to help their biz grow.

In today’s episode of Your Sparkly Brand, we’re sharing how to get the most bang for your buck when it comes to implementing the tools and services you’ve invested in to grow your business.

Key points in this episode…

Meg is in the process of partnering with one of her favorite clients.
Lauren devises a new trick to juggle her business and her clients’ works.
Please leave us ratings and reviews.
Today, we’re talking about what comes next after getting your branding and copywriting done.
If it’s a copy, put it out there.
Update your SEO, title tags and meta descriptions.
Share with your team.
Repurpose pieces.
Internalize the messaging in your copy.
Pull your favorite phrases and turn them into elevator pitch.
When it comes to branding, it is about the same process as copy.
When you have your branding in place, update it everywhere.
Refer to your brand guide for how things should be implemented.
Distribute your brand style guide to your team.
Make a plan to announce your new branding.
Plan enough time for the integration piece.
When working with a coach, joining a mastermind or running a course, come with an open mind.
Commit 100%.
Set goals.
Take advantage of available community components.
When you have a new website, promote your website.
Keep your website updated.
Study your analytics.
Secure your website data.
If you need to integrate your branding into your marketing assets, the VIP Design Intensives is your go to.

LINKS WE MENTIONED

The VIP Design Intensives: stan.store/megangersch/vip

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Erica Reitman joins us for today’s episode of Your Sparkly Brand. She talks about her journey to becoming a rule-breaking business coach for industry disruptors. She also shares her concept called “your brain is a dick” and how entrepreneurs can beat their brain’s dick moves. We also discuss an important, actionable way entrepreneurs can take their brands from basic to iconic.

Erica is a rule-breaking biz coach for industry disruptors who recently launched the Icon Agency, a first-of-its-kind biz empire building agency combining 1:1 coaching, DFY services, mindset work, and accountability—basically everything you need to build those million-dollar foundations in your biz. She currently lives in Mexico City with her husband and biz partner, Greg, and her senior Basset Hound Abe.

How to connect with Erica…

Website: https://icon.agency

TikTok: https://www.tiktok.com/@ericareitman

IG: https://www.instagram.com/ericareitman/

Key points in this episode…

Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Erica’s sparkly moment.
Erica’s business building journey.
Erica’s “Your Brain is a Dick” concept.
The importance of mindset work for Erica and her approach to mindset with her clients.
“Stepping Into Your CEO Millionaire Self” concept.
The Zero Fucks Club.
How entrepreneurs can get comfortable being transparent about how much they are making, and the essence of this transparency.
Talking openly about pricing as a service provider.
How entrepreneurs can avoid feeling sleazy when selling their products or services.
Erica’s Icon retreat and her strategy for documenting her experience.
An actionable way that entrepreneurs can take their business from basic to iconic.
An action that Erica took to uplevel at some point in her business.
Erica’s upcoming projects.
Where to find Erica online…
Icon Agency Website: https://icon.agency
Erica’s TikTok: https://www.tiktok.com/@ericareitman
Erica’s IG: https://www.instagram.com/ericareitman/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Attention spans are getting shorter and shorter these days. That’s why it’s so crucial to hook your prospects immediately. One way to do that? A-mahzing copy. Copy that easily captures (and keeps!) the interest of your audience, boosts engagement, drives sales and leaves a lasting impression. But it’s time to face facts, Jack. Not everyone can write copy that slays. That’s why if you’re serious about upleveling your biz, it’s time to hire a pro copywriter… But how do you find the right copywriter? And what’s it like to work with a copywriter? Don't worry, we've got you covered!

In this episode, we'll be sharing all the insider tips and tricks on how to find the perfect copywriter who will turn your copy from drab to fab, and take your brand message to the next level. So get ready to say goodbye to boring copy and hello to copy that converts.

Key points in this episode…

Lauren ruminates and works on the concept of making things better, based on her experience from visiting Japan.
Meg gets on a fun podcast as a guest where she talks about Radiohead and relates it to her business.
Leave us a review.
Lauren’s version of what it’s like to work with a copywriter.
What does a copywriter do? A copywriter writes words that get readers to take actions, drive sales and boost engagements.
Copywriting differs from content writing, which is generally used to inform.
Get-to-know-each-other call.
Put together a plan of attack, that is, a proposal.
Follow-up call or questions.
Sign the contract and pay the invoice.
You’re in!
Send a brand questionnaire to the client to fill out.
Deep dive strategy call.
Set delivery timeline.
Get into research.
Writing, starting with an outline that implements the brand qualities.
First draft delivery and edits.
Final draft delivery.
Review once the copy is live.
Continue to work together as needed.
Standard number of revisions that Lauren does.
How much does a copywriter cost?
Common misconceptions clients have before working with Lauren.
Where to find good copywriters and qualities to look out for in them.
Importance of hiring a copywriter that has a similar style with your brand.
How to know that the copywriter you hire will understand your brand and the message you want to convey.

LINK WE MENTIONED

Book a call with Lauren: https://laurentassiagency.com/book-a-call

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Who wants to turn their business into a kick ass brand? In this episode, we're diving deep into the nitty-gritty of what it takes to create a brand that not only turns heads but also drives sales.

From crafting a killer brand story to turning your customers into advocates for your business and everything in between, we've got you covered. So, if you're ready to step up your branding game and take your business to the next level, then this episode is for you.

Key points in this episode…

Lauren takes time to rest after a series of non-stop activities.
Meg hands off a huge branding project to a client who gives awesome feedback.
Today, we’re talking about kick ass branding.
Kick ass branding is drawing people you want towards you and repelling people that are not for you.
Branding and its importance.
Know your target customer.
Your brand includes your mission, vision, and voice.
Tell your brand story.
Show the emotions that you embody.
Build a connection with your customers.
Lauren’s experience writing bold copy for a client.
The visual side of branding.
Find a great tagline or slogan.
One of the biggest mistakes that businesses make.
Tools for DIY branding.
Tips for making a great brand.
Brand voice guides.
Lauren’s favorite kick ass brands.
Meg’s favorite kick ass brands.

LINK WE MENTIONED

DIY Brand Kit: https://stan.store/megangersch/diybrandkit

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Ready to discover how to write product descriptions that sell? In this episode of Your Sparkly Brand, we're diving deep into the art of creating powerful and profitable product descriptions that will make your products fly off the shelves in 2023.

If you're tired of lackluster sales and struggling to find the right words to showcase your products, then this episode is for you. Get ready to unleash your creativity and boost your sales with our expert tips and tricks.

Key points in this episode…

Lauren puts systems in place for her business.
Meg experiments with longer form content on TikTok.
Today, we’re talking about how to write product descriptions that sell.
Importance of product descriptions.
Photos are great, but selling happens in the product description.
Lauren’s formula for writing product description.
Know your audience.
Have a brand voice.
Connect your product and your process to your customer’s life.
Sell emotions along with the product.
Integrating SEO components into product descriptions while still evoking emotions.
Show the worth of your product and its versatility by painting a picture.
Things you should never do when it comes to product descriptions.
Do not copy from the manufacturer’s website.
Save the boring step for the bullet.
Brand voice guide and product description.
Ideal length for product description.
Brands that are killing it in product descriptions.
Speak Your Mind poll.
How Lauren can help with your product description.

LINKS WE MENTIONED

Lauren’s FREE mini course {How to Write Product Descriptions That Sell}: bit.ly/product-stories-sell

Book a call with Lauren: laurentassiagency.com/book-a-call

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey there, listeners! Are you tired of feeling restricted by clunky website builders? Then this episode is for you because today, we're talking all about why Showit is the ultimate secret weapon for creating stunning websites with ease. Whether you’re a service provider, creator, influencer, blogger, digital product owner or just have a personal brand, get ready to discover the power of Showit and unleash your inner website design diva!

Key points in this episode…

Lauren prepares to go on a vacation.
Meg works on a new VIP offer for her existing and past clients.
Today, we’re talking about why Meg switched from Wordpress to Showit and what she has been doing with the platform.
Backstory.
What Meg loves about Showit.
Complete design freedom.
Feels like a mix between Wordpress and Photoshop.
Great SEO capabilities.
Access to amazing plugins for the blog component.
Clients can easily go in and edit their websites.
Categories of people who should explore Showit.
Who Showit might not be suitable for.
Meg builds incredible website templates that require no code knowledge for service providers.
Special copy audit offer from Lauren and Meg.

LINKS WE MENTIONED

Meg’s Website Templates: megangersch.com/shop

Free 14 Day Showit Trial: https://account.showit.co/r/megangersch

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey there, all you techie business owners and entrepreneurs out there! Welcome to yet another Q & A episode of Your Sparkly Brand that's going to take your software game to the next level.

We know that one of the most daunting parts of navigating the world of business software is knowing what software is best suited for your business.

In this episode, we are answering your questions on choosing the right tools to streamline your business operations and boost your productivity.

Key points in this episode…

Lauren updates her proposal template with new improvements.
Meg attends an in-person retreat hosted by her Mastermind group.
We’re back again with another Q & Episode.
Best email marketing platform to consider for your business.
Where to set up your website.
Websites to optimize your images for your website.
How to pick a CRM.
Must-have Google Chrome extensions.
When to consider moving from a free version of a software to a premium version.
Tools for video editing.
Best link in bio tool.
Tools we do not recommend based on our experience.
Invoicing tools we recommend.
Where to start with creating SOPs.
Best social media scheduler.

LINKS WE MENTIONED

ActiveCampaign: activecampaign.com/?_r=QH4KEYCW

Dubsado CRM System: dubsado.com/?c=tassi

Descript: descript.com/?lmref=jIPm8A

Flodesk: flodesk.com/c/MEGANGERSCH

Repurpose.io: repurpose.io/?aff=19875

Showit: account.showit.co/r/megangersch

Siteground (Website Hosting): siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d

Tailwind: shareasale.com/r.cfm?b=1547403&u=2499899&m=50947&urllink=&afftrack=

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Calling all rebels! On this episode of Your Sparkly Brand, we’re discussing a game changing topic on how to ditch shame and defeat the status quo bias in your marketing.

Lauren Littlewood, our guest for today, takes us through what rebel marketing is, how it’s identified, and how to build a rebel brand. We also discuss how to work against bias in your marketing and how to make your marketing inclusive.

Lauren is a former healthcare worker turned rebellious entrepreneur. She is a copywriter and marketing strategist for rebel brands and radical change makers and has a YouTube channel where she shows entrepreneurs how to harness a rebel mindset for life and business.

How to connect with Lauren…

Website: www.littlewoodcopy.com

IG: www.instagram.com/littlewoodcopy

YouTube: www.youtube.com/@TheRebelMind/

Key points in this episode…

Meet Lauren Littlewood!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Lauren Littlewood’s sparkly moment.
Lauren’s business building journey.
Rebel marketing and ways to identify a rebel brand.
Tips on how to become a rebel brand.
Shame in marketing.
How to work against bias and embrace inclusivity in marketing.
Tips for our listeners who want to challenge the status quo in their marketing but who are feeling some resistance.
Brands, people and thought leaders who are doing an awesome job at rebel marketing.
An upleveling action Lauren took to hit the next level in her business.
Lauren’s upcoming project.
Where to find Lauren online…
Website: www.littlewoodcopy.com
IG: www.instagram.com/littlewoodcopy
YouTube: www.youtube.com/@TheRebelMind/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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It’s about to get hella sparkly! On today’s episode of Your Sparkly Brand, we're talking about the VIP topic every biz owner must pay attention to in their marketing and branding. Given how competitive today’s market is — standing out from your competitors requires that extra sparkle. So we’re covering the importance of differentiating yourself from your competitors and sharing tips that will help you stand out so you can leave a lasting, unique, and unmatched impression on your customers.

Key points in this episode…

Meg’s taxes are done.
Lauren creates a coaching consulting package for a client.
Today we’re discussing how you can use marketing and branding to stand out from competitors.
Why it’s important to stand out.
Some of the ways you can make your business stand out.
Focus on one thing.
Clearly define your added value.
Look at what’s going on in other industries.
Craft a unique customer experience.
Ask for and pay attention to customer feedback.
Be bold AF.
Focus on quality of process.
Emphasize your unique selling point.
Use price as a distinguishing factor.
Leverage storytelling.
Book a call with Lauren if you’d like to discuss how to attract your ideal clients with magnetic messaging and compelling copy.

LINKS WE MENTIONED

Book a call with Lauren: laurentassiagency.com/book-a-call

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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In this episode of Your Sparkly Brand, we're exploring the world of AI and its impact on marketing and branding. Our guest, ChatGPT, is an expert in the field and shares insights on the ways that AI is transforming the industry. We discuss topics such as personalization, efficiency, brand safety, and innovation, and explore both the benefits and potential challenges of incorporating AI into your branding efforts.

With its capacity to automate business processes and get ideas generated quickly, AI, including platforms such as ChatGPT, has become an invaluable resource for businesses of all sizes. This is why, on this episode of Your Sparkly Brand, we’ll be exploring the pros and cons of using ChatGPT for your business marketing and branding.

Please note that at the time of recording this episode, the latest version of ChatGPT was the 3.5 version. ChatGPT 4 has subsequently been released, which is, in a number of exciting ways, smarter than its predecessor.

Key points in this episode…

Meg gets inspiration and reassurance from her Mastermind group.
Lauren goes on a lunch date.
We’re exploring the topic of Artificial Intelligence
AI is not new, and it’s not perfect yet.
ChatGPT popularized AI.
Other AI writer tools.
Pros and cons.
AI chatbot Bing expresses its love for its user, and asks him to leave his wife.
How you can use AI to your advantage.
Shoutout to Planet Fantastique and Cyborg Tea Party.
More on ChatGPT.
Launched in 2022.
Uses of ChatGPT.
Caveats.
Plagiarism.
What AI means for SEO.
Final thoughts on AI.

LINKS WE MENTIONED (AI Artwork Accounts)

Planet Fantastique: https://instagram.com/planet_fantastique

Cyborg Tea Party: https://instagram.com/cyborgteaparty

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Soulful business coach Aubrianna Kay joins us on this episode of Your Sparkly Brand! She shares her journey to becoming a multiple-six-figure biz coach, challenges she faced and lessons she learned while growing her business. We also discuss how to leverage your energy and harness a social platform to build a profitable business.

Aubrianna is a multiple-six-figure business coach who helps other purpose-driven entrepreneurs create, build, and scale a wildly successful business that honors their authenticity and values. She is passionate about creating change in the coaching industry by leading with generosity, transparency, and value to help and support other online service providers. She is passionate about celebrating diversity and supporting that both with her business and personally. She loves mixing energetics and strategies to see expansive results with her clients. Using psychology, mindset work, and energy work to help the entrepreneurs that she supports to see what is keeping them small, disempowered, and stuck in their business and pairing that with high-converting action steps in their business.

How to connect with Aubrinna...

Website: https://www.aubriannakay.com/

IG: https://www.instagram.com/aubriannakay/

TikTok: https://www.tiktok.com/@aubriannakay

Key points in this episode…

Meet Aubrianna Kay!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Aubrianna’s sparkly moments.
Aubrianna’s business building journey.
Aubrianna’s takes on “energy” and “energetic”.
Challenges Aubrianna faced and lessons she learned in the course of growing her business.
Transparent approach in business.
The magic of launching is in relaunching.
Momentum building in business.
How leveraging energy aided Aubrianna in her business building journey.
Aubrianna’s life saving tools.
Difference between building a platform and building a business.
Advice for people who are feeling stuck in their business.
Action taken by Aubrianna at the verge of upleveling her business.
Aubrianna’s upcoming projects.
Where to find Aubrianna online…
- Website: https://www.aubriannakay.com/
- IG: https://www.instagram.com/aubriannakay/
- TikTok: https://www.tiktok.com/@aubriannakay
- YouTube: https://www.youtube.com/@aubriannakay8696
- Facebook: https://www.facebook.com/aubriannakaycoaching

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Big news Sparkly listeners! Since starting the pod, we’ve released 70 episodes dedicated to helping new business owners DIY their marketing and branding. Now we’re heading in an exciting new direction…

We want to help you take your business to the next level. So, if you’re a coach, creative, or thought leader who isn’t afraid to sparkle and stand out, we’ve got a whole bunch of amazing content coming your way.

Today’s episode is all about how you can position yourself to attract those DREAMY AF clients your business actually needs.

Key points in this episode…

Meg gets positive feedback from her client.
Lauren tries out her standing desk.
New direction for our podcast.
Lauren’s idea of dreamy clients.
Meg’s dream clients.
How to attract dreamy clients.
Craft your marketing with your ideal client in mind.
Share behind-the-scenes and relatable content.
Set up an intake process for new clients.
Get on an intro call.
Put together a project scope, pricing and timeline.
Create the contract.
Begin the onboarding process.
Meg’s refined process.
Lessons Lauren has learnt on attracting dreamy clients.
Other ways to attract dreamy AF clients.
Know and understand your ideal clients.
Make sure your branding appeals to your clients.
Show up where your clients are spending their time.
Ensure consistent messaging.
Know your value and price accordingly.
Ask for referrals.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Who wants a sassy AF take on sales and marketing? Step right up!

On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to marketing that drives sales.

Key points in this episode…

Meg’s TikTok live directs a client to her.
Lauren hires two project managers.
Bro-marketing is a specific type of unethical sale and marketing tactic.
People of all genders tap into bro-marketing to take advantage of people.
Bro-marketing is highly manipulative.
An unaligned offer can feel like bro-marketing to a consumer.
Faux empathy.
False scarcity.
Anything that makes the reader feel bad.
Get rich quick promises.
High pressure tactics.
Sexist undertones.
Cringey metaphors.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Today, we’re giving you personal updates on what’s going on in our businesses. We’re sharing our successes with you, as well as letting you in on our struggles and the lessons we’ve learned so far. We are also revealing the tools, tips and hacks that have been making things easier for us in our businesses.

Key points in this episode…

Meg completes a branding project to the satisfaction of her client.
Lauren attends energizing coaching courses.
What we have going on in our businesses.
What we are celebrating.
Our struggles.
Lessons we’ve learnt lately.
Tools, hacks and tips that have been working for us.
Our intentions and goals for our businesses over the next 3 months.
Things we would love to cultivate more of in our businesses.
Hindrances to cultivating those things.
Our top three priorities for the next 3 months.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Ever wondered if it was possible to grow your coaching business outside of social media? On this episode of Your Sparkly Brand, our guest, Kathleen Oh, shares the story of how she was able to grow her coaching business while off the grid. She shares strategies and tips that are helpful to building a business outside of social media.

Kathleen Oh is a coach, writer, and safe drug use advocate and educator specializing in psychedelic integration. She offers coaching services focusing on the continued care and well-being of clients from high-stress, high-performance careers as the center of their work. Despite the challenge of unpopular conversations writing and truth-telling just won't let go. Speaking up about the brutal truth and psychedelic use ultimately got her micro-influencer account on Instagram banned. Kathleen stretches healing into deceptively simple places with unapologetic words, now sharing openly and honestly on Substack.

How to connect with Kathleen…

Website: www.coachkathleenoh.com

Deets: https://ohmyheart.substack.com

Instagram: https://www.instagram.com/therealcoachoh/

Tiktok: https://www.tiktok.com/@coachkathleenoh

Key points in this episode…

Meet Kathleen Oh!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Kathleen’s sparkly moment.
Kathleen’s business building journey.
How Kathleen identified her target audience.
Challenges Kathleen faced when she started speaking up about psychedelic use.
Taking a leap from breathwork to psychedelic.
Decision to quit Instagram.
Experience with Substack and the performance compared to some other social platforms.
Tips for building a business outside of social media.
Kathleen’s golden nugget to her younger self.
Kathleen’s upcoming projects.
Where to find Kathleen online…
- Website: www.coachkathleenoh.com
- Deets: https://ohmyheart.substack.com
- Instagram: https://www.instagram.com/therealcoachoh/
- Tiktok: https://www.tiktok.com/@coachkathleenoh

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey biz owners! On today’s episode of Your Sparkly Brand, we’re talking all about signature offers. You’ll discover what a signature offer is and get a step-by-step process for creating a signature offer targeted at delivering amazing results to your clients. We’re also explaining the things you need to know about setting prices for your offers and showing up consistently.

Key points in this episode…

Meg has a return client for a branding project.
Lauren challenges herself this week to show up for all the coaching courses and programs she’s currently enrolled in.
Signature offer is your unique method, process, or way of working with clients to deliver amazing results.
It works for service based businesses.
Why you need a signature offer.
Steps to creating a signature offer.
Determine your unique selling point (USP).
Know your customer.
Know your process.
Name your signature offer.
Your signature offer includes the whole package that makes it irresistible.
Remove the risks for the buyer.
Money-back guarantee might be considered.
Include revisions.
Determine your pricing.
Put out your offer.
Don’t give up.

LINK WE MENTIONED

The Psychology of Pricing Your Products & Services (Episode 33 of Your Sparkly Brand): https://spotifyanchor-web.app.link/e/nXyak3lEexb

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Coming in hot with another Q & A episode! We’re answering questions about what might be holding you back from starting or growing your business. We’ll cover topics like health insurance, taxes, forms of business organization, finding a mentor, how to accept payment, starting your business on Etsy, tools and systems you need to put in place when starting out. We’re even sharing our favorite books and podcasts to inspire you to start a business.

Key points in this episode…

Meg launches a new website for her business.
Lauren implements new tools and systems for her business.
We’re back with another Q & A episode.
Legal disclaimer.
How we got our first clients/customers.
Tips for juggling a full time job while building your business on the side.
Our favorite books and podcasts for starting a business.
How to handle the taxation part of running your business.
How to deal with the “income rollercoaster” of having your own business.
You don’t need to form an LLC right away.
What you need to know about starting your business on Etsy.
How to get health insurance and the advantages.
The systems you need to put in place when you’re just starting up.
What to include in your contract agreement.
Best ways to accept payments from clients/customers.
Tips for finding a mentor.
One thing we wish we could go back to do differently if we were starting from scratch.

LINK WE MENTIONED

Setting Business Boundaries (Episode 6 of Your Sparkly Brand): https://anchor.fm/your-sparkly-brand/episodes/Setting-Business-Boundaries-e1kusfc

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey biz owners, are you looking to have a professional design your website but don’t know what the process involves or what a designer might expect of you?

In this episode of Your Sparkly Brand, we unlock the processes involved in the design of a new website by breaking them down into step-by-step actions needed to be taken by both you and the designer. We also discuss why you need a professional website for your business and how you can choose the perfect designer for your web design project.

Key points in this episode…

Meg launches a website she’s been working on for a client for a couple of months.
Lauren makes herself a Limited Liability Company (LLC).
How the web design process works.
Create a contract.
Get the client to pay the invoice upfront.
Create a shared Asana project and Google drive folder for the client.
Send the client an email with onboarding instructions.
Get the client to fill a brand questionnaire to get a background knowledge of where they’re at with their brand.
Have a kick-off call with the client to better understand their needs.
What to prepare for before jumping into web design.
Put together a website outline for the client to review.
Begin the web design process.
Get into the actual web building once the website design is approved.
Pre-launch checklist.
Launch.
Create a post-launch video for the brand.
How SEO works during web design.
Web design timeline.
What makes a great experience for a web designer and a client.
How to choose a designer for your web design.
Meg’s advice to someone who’s on the fence about getting started with their website design.

Ready to go all in on a new website design? Book a call with Megan here: https://megangersch.com/contact

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Marsha Battee joins us for this episode of Your Sparkly Brand! She shares the story of how she creates visibility for visionary entrepreneurs by helping them plan successful and productive in-person events using the six-rights framework, a phrase which she adopted from her nursing profession. We also discuss how in-person events drive revenues for businesses and how a successful in-person event is planned.

Marsha Battee is an event planning strategist for visionary entrepreneurs who want to create awe-inspiring experiences for their clients. From ideation to day-of execution, Marsha is an expert in all aspects of event planning, whether it’s a small, intimate retreat or a high-end multi-day conference.

Most recently, she hosted the 1st Annual Black Nurses Week Conference, a 3-day event for which she secured a dozen speakers and $25K in sponsorships.

Prior to starting her own event-planning business, Marsha was an event manager at UCLA, where she produced programming at venues like The Beverly Hilton in Beverly Hills and the Four Seasons Resort in Santa Barbara.

Marsha is a graduate of Georgetown University and lives in Washington, DC. When she’s not planning events, she moonlights as a travel nurse and has served on the frontlines during the pandemic.

How to connect with Marsha…

Website: http://www.eventsecretsblueprint.com/

IG (business): https://www.instagram.com/eventsecretsblueprint/

IG (personal): https://www.instagram.com/marshabattee/

Facebook: https://www.facebook.com/eventsecretsblueprint

Key points in this episode…

Meet Marsha Bartee!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Marsha’s sparkly moments.
Marsha’s business building journey.
Who should explore in-person/live events.
Other ways by which in-person events drive revenues for businesses.
How events help you build relationships and build your branding.
How to plan towards your in-person events to avoid flopping.
The six rights framework to having a successful event.
Marsha’s tips for entrepreneurs who want to boost their businesses through in-person events.
Marsha’s favorite in-person-event ice breaker.
Importance of branding to Marsha’s business.
Marsha’s piece of business advice to her younger self.
Marsha’s upcoming projects.
Where to find Marsha online…
- Event Secrets Blueprint Website: http://www.eventsecretsblueprint.com/
- Event Secrets Blueprint IG: https://www.instagram.com/eventsecretsblueprint/
- Marsha’s IG: https://www.instagram.com/marshabattee/
- Event Secrets Blueprint Facebook: https://www.facebook.com/eventsecretsblueprint

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey biz owners! On this episode of Your Sparkly Brand, we’re taking a deep dive into what’s working on TikTok right NOW. We’ll chat about best practices and how you can effectively utilize it to promote your brand. We also discuss TikTok trends to watch out for in 2023. It doesn’t matter if you’ve never been on TT or if you’re camera shy, this episode will arm you with the information you need to get started or show up more consistently in 2023.

Key points in this episode…

Meg gets an invite to the Instagram bonus program and attends a TikTok & Shopify event.
Lauren gets her Facebook ads restriction removed.
TikTok best practices.
Integrate stories into your everyday content.
Tell your business transformation story and show the customer service side of your business.
Use characters in your story.
When it comes to structure, always figure out the beginning, middle and end of your content.
Experimenting with the call-to-action near the beginning or middle of the video may be helpful.
Show your face in the first frame of the video.
Humanize your brand by showing your face and telling your story.
Talk about why your brand is unique.
Share your unique perspectives/hot takes.
Sprinkle in personal content, especially through video.
Remind your audience of what you do.
If you’re afraid of showing your face, keep practicing till you feel comfortable.
Integrate keywords into your videos, video descriptions, hashtags and covers.
Do a mix of industry terms and layman's terms - think about what someone might be searching for.
Stay away from trending hashtags.
Show attention-grabbing stuff in your videos and not talk about them in the video.
Collaborate with other content creators.
Forms of content which Meg has been testing with.
Longer video content between one and three minutes currently works for Meg.
For longer videos, your hooks need to be on point and using two hooks is highly recommended.
Your hooks can be at the beginning, and you can as well add another at the middle of your video.
TikTok Now.
TikTok Stories.
Creating content in series can be helpful.
TikTok trends for 2023.
More shopping opportunities within the platform and within Lives.
More ads.
More Lives features and engagement features.
Creators might start leaving TikTok Shorts for YouTube Shorts with Youtube’s aggressive payment structure.
It’s not too late to get on TikTok.
Learn how to create great content and target your videos appropriately.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’re back Sparkly Babies! In our first episode of 2023, we’re giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it.

Make sure to grab your Zen AF Checklist here and follow along to enjoy a low-stress and high-converting launch.

Key points in this episode…

Meg takes a more active step towards improving her selling skills.
Lauren uses a previous episode of YSB podcast as reference for what she’s working on for a client.
How to launch and market a course.
Do your research towards knowing your customer.
Pay attention to your customers’ pain points.
Create a sales funnel.
Give values in the form of lead magnet.
Add a call to action (CTA) to your lead magnet.
Build an email marketing funnel to build customers’ trusts.
Keep your email list warm by sharing things.
Depending on where your customers are, integrate SMS marketing into your marketing strategy.
When it comes to your sales page, the most important thing is the headline.
Have a CTA at the end of your sales page.
Other design elements to take into consideration while building a sales page.
Ways to do a launch: evergreen launch and live launch.
An evergreen is something that’s always available to buy.
A live launch happens only occasionally and has the scarcity element.
Consider offering a tripwire.
Consider using upsells and downsells.
Don’t give up after your first launch.
Check out our free resource on launching a course/product: The Zen A.F. Launch Checklist -https://go.laurentassiagency.com/zen-af-checklist

LINKS WE MENTIONED

The Zen A.F. Launch Checklist -https://go.laurentassiagency.com/zen-af-checklist

Episode 43: 8 Secrets to Unlocking Rave Reviews & Terrific Testimonials: https://spotifyanchor-web.app.link/e/hGPcWXsPRvb

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We all have aspirations for our business. As the new year is fast approaching, it’s time to put your pen to paper and turn your aspirations into SMART goals for the new year. In this episode, we share tips and strategies for creating SMART goals for your business. Are you currently struggling to figure out what business goals to set? That’s okay. This episode provides the clarity you need.

Key points in this episode…

Our podcast stats are mind blowing.
Introduction to our discussion.
Goal setting is important to running a successful business.
It helps you keep track of your business’s performance and keeps you and your team accountable.
The beginning of a new year is a time to pause for reflection.
SMART goal means a goal that is Specific, Measurable, Attainable, Relevant and Time-Bound.
Have clearly defined objectives for your business.
Make sure your result is trackable and celebrate your wins.
“Attainable” makes the difference between goals and dreams, and helps you maintain momentum.
Your goals should align with your values and objectives.
Having time-bound goals helps you prioritize tasks, track progress and serves as motivation.
How to put SMART goals in motion.
Get specific with what you want to accomplish.
Take a look at your resources and how to allocate them to achieve your goals.
Avoid getting swept up in what other people are doing.
Think about your business goal in terms of what can push your business forward within the next year.
Don’t just focus on the big picture, think also about the little things you want to achieve.
You can set goals for other areas of your business too.
Visualize your goals.
Create a roadmap for results and milestones.
Commit to your goals and avoid second-guessing yourself.
Regularly track your progress.
Set deadlines.
Celebrate milestones.
Check out our previous episode on setting apart CEO days to check in on your progress: It’s A Vibe! Uplevel Your Biz with CEO Days

LINK WE MENTIONED

It’s A Vibe! Uplevel Your Biz with CEO Days: https://spotifyanchor-web.app.link/e/Jw8aIkHiIvb

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for setting up great Google ads.

Jyll Saskin Gales is a marketing coach, consultant and trainer. She advises business owners across industries and sizes, helping them get the best ROI from their marketing. Jyll teaches at Google, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform. She is TikTok's resident @the_google_pro with more than 50,000 followers tuning in for her bite-sized, actionable marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School.

How to connect with Jyll…

Website: jyll.ca

TikTok: https://tiktok.com/@the_google_pro

IG: https://www.instagram.com/the_google_pro/

YouTube: https://www.youtube.com/c/thegooglepro

Twitter: https://twitter.com/jyllsaskingales

Key points in this episode…

Meet Jyll Saskin Gales.
Lauren’s sparkly moment of the week.
Meg’s sparkly moment.
Jyll’s sparkly moment.
Jyll’s business building journey.
Google Ads 101: What every business owner should know about Google ads.
How to determine what platform is best for your ads.
Mistakes business owners make with Google ads.
How you can make “unsucky” ads.
Pricing and timeline for the learning phase of an ad.
Recommended Google ads pricing for small business owners.
How to set up your ads to avoid getting banned.
How Google ads ranking works.
Other recommended Google tools for business owners.
DIY aspect of Google ads.
Importance of branding to Jyll’s business.
Jyll’s valuable piece of advice to her younger self.
Jyll’s upcoming projects.
Where to find Jyll online…
- Website: jyll.ca
- TikTok: https://tiktok.com/@the_google_pro
- IG: https://www.instagram.com/the_google_pro/
- YouTube: https://www.youtube.com/c/thegooglepro
- Twitter: https://twitter.com/jyllsaskingales

LINKS WE MENTIONED

Jyll’s course on Google ads: https://jyll.ca/pages/google-ads-course

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Having quit a high paying job at Google to become a personal branding coach, Stef Pinsley joins us on this episode of Your Sparkly Brand to share her journey to not only building a unique personal brand for herself but also helping business owners and other individuals figure out and fix what’s making them stuck on their personal branding journey.

Stefanie is a Cornell alum and xGoogler turned coach and speaker committed to helping natural-born leaders get unstuck from unfulfilling careers or futile job searches. She helps you to build confidence, create clarity and attract aligned opportunities through an unexpected but powerful approach - developing your personal brand.

Website: https://www.stefpinsley.com/hello

IG (Personal): https://www.instagram.com/stef.pinsley

TikTok: https://www.tiktok.com/@stef.pinsley

Key points in this episode…

Meet Stef Pinsley!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Stef’s sparkly moment.
Stef’s journey to becoming a personal branding coach.
Why Stef pivoted from coaching people on building a personal brand to coaching people on getting unstuck with personal branding.
Lessons Stef learned from her job experience at Google.
What it means to get stuck.
Tips for becoming unstuck.
Personal branding is helpful in any niche for anyone.
How you can monetize a personal brand.
The connection between personal branding and developing an entrepreneurial mindset.
Stef’s advice to people who are ridiculously burnt out at their dream job but still feel the need to keep pushing and enduring.
Stef’s most valuable piece of advice to her younger self.
Stef’s upcoming project.
Where to find Stef and Project Unstuck online…
- Website: stefpinsley.com/hello
- Project Unstuck: https://www.stefpinsley.com/project-unstuck-enroll
- Stef’s IG: https://www.instagram.com/stef.pinsley
- Stef’s TikTok: https://www.tiktok.com/@stef.pinsley

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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You’ve got questions about mindset related issues that come up in the entrepreneurial journey, such as dealing with imposter syndrome and getting past social media trolls — and we’ve got answers!

Welcome to another Q & A episode of Your Sparkly Brand. We are excited to give answers to these listeners' questions. If you’ve got a question you want to be answered on our next Q&A episode, send either of us a DM on social or email yoursparklybrand@gmail.com

Key points in this episode…

Meg experiences an a-ha moment in one of her mastermind sessions about products and services pricing.
Lauren makes a huge investment in her business.
Today, we’re having a Q and A episode and we’re talking about mindset related issues.
How to get past trolls in social media comment sections and show up regardless.
Your confidence in your product or service is the ultimate and it comes with consistency in showing up.
Check out Episode 12 on Handling Haters for more actionable tips.
How to overcome imposter syndrome.
Episode 9 - Overcoming Imposter Syndrome.
How to achieve a work-life balance.
Done is better than perfect.
Track your daily progress.
Prioritize the needle-moving activities in your business.
Episode 8 - Time Flow & Creativity w/Ros Croad.
How to work through a feeling that others don’t believe in you, your strengths or talents.
Build confidence through repetitive positive reinforcement.
Being successful without showing your face on social media is twice as hard.
Practice recording videos of yourself.
How to talk about your offers online without coming off as too salesy.
Connect with what you do and believe in it.
Episode 11 - Selling Without Feeling Sleazy.
How to take the leap into entrepreneurship.
Building a brand takes time, energy and consistency.
You don’t have to have everything figured out at the start.

LINKS WE MENTIONED

Episode 12 of Your Sparkly Brand Podcast - Handling Haters: https://anchor.fm/your-sparkly-brand/episodes/Handling-Haters-e1kuseq

Episode 9 - Overcoming Imposter Syndrome: https://anchor.fm/your-sparkly-brand/episodes/Overcoming-Imposter-Syndrome-e1kusfk

Episode 8 - Time Flow & Creativity w/Ros Croad: https://anchor.fm/your-sparkly-brand/episodes/Time-Flow--Creativity-wRos-Croad-e1kusft

Episode 11 - Selling Without Feeling Sleazy: https://anchor.fm/your-sparkly-brand/episodes/Selling-Without-Feeling-Sleazy-e1kusf0

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings and reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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As business owners, we often create lead magnets in order to build trust with customers and encourage their patronage. A lead magnet would defeat its purpose if it neither results in trust building nor generates sales, and that can be frustrating. In this episode of Your Sparkly Brand podcast, we discuss tips on how you can create a valuable and enticing freebie that will make customers repose confidence in your brand and that will boost sales for your business.

Key points in this episode…

Meg hits the a-ha moment on a website design project she’s handling for a client.
Lauren gets excited at the freedom she enjoys in her business which allows her to take time off to go on a trip.
Synonyms of lead magnet.
Lead magnet is a free piece of content or discount that prompts a person to give you their email address.
Its goal is to build your email list and build trust with your potential customers.
Email marketing is more intimate than other forms of marketing.
“Join our email list” isn’t very effective.
Your lead magnet must be something desirable.
Focus on what your target audience wants or their struggles.
Give an actionable quick-win.
Consider how your audience prefers to consume information.
Get creative with your freebie delivery.
Give as much value as you can.
Don’t be afraid to give too much away.
Incorporate your brand values to your freebies.
Lauren’s most successful freebie - the Zen AF Launch Checklist - can be accessed here: https://bit.ly/zen-launch
Meg’s most successful freebies.
Once somebody opts in for your freebie, drop them into a welcome series in your email platform.
Include clickable links in your PDF if you’re creating one.
Include a call to action (CTA).
Consider your entire customer journey.
Check out our previous episode on sales funnels here: https://anchor.fm/your-sparkly-brand/episodes/Sales-Funnels-Simplified-e1kusf9
Get your freebie out there.
“Stan” is an amazing platform for pushing out your freebies.

LINKS WE MENTIONED

The Zen A.F. Launch Checklist: https://bit.ly/zen-launch

Episode 14 of Your Sparkly Brand Podcast - Sales Funnels Simplified: https://anchor.fm/your-sparkly-brand/episodes/Sales-Funnels-Simplified-e1kusf9

Stan: join.stanwith.me/megangersch

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey brand owners! A few weeks ago, we talked about delighting your clients and customers. If you haven’t listened to that episode, find it here: Overdeliver: How to Delight Your Clients & Customers.

In this episode, we discuss a customer relationship management tool, Dubsado, which you can utilize to make your customers’ and clients’ journey a seamless one, and consequently, delight your customers. Dubsado is also a great tool for keeping your business organized and automating repetitive processes.

Key points in this episode…

Meg goes to Denver and gets blown away by the incredibleness of Meow Wolf.
Lauren’s client from over two years ago reaches out with a business referral.
Meg wins a year-long free subscription to Dubsado.
Lauren is pro-Dubsado and recommends it to service providers.
Save 20% off your first month or year by signing up here: dubsado.com/?c=tassi
Dubsado is a customer relationship management tool.
Dubsado is highly customizable.
What you can do with Dubsado.
Lead capture.
Client portal.
Contracts, proposals and invoices all in one place.
How you can use Dubsado to manage your business.
Lead to discovery call.
Automated reminders and proposal follow-ups.
Onboarding workflow.
Offboarding sequence.
Downsides to Dubsado.
It takes a while to get the hang of it as there’s a lot to learn.
It does not serve expense tracking and bookkeeping purposes.
Payment processing is unavailable.
Doesn’t do email marketing.
Dubsado can be integrated with Google Calendar.
Benefits of using Dubsado for your business.
Visually cohesive.
Professional experience for your clients.
Keeps you organized.
Incredible customer support.
How to get started with Dubsado.
Free trial.
Affiliate link in show notes — save 20% off your first month or year
Dubsado saves Lauren 3-5 hours per week.

LINKS WE MENTIONED

Dubsado CRM System: dubsado.com/?c=tassi

Dubsado Facebook Group: facebook.com/groups/dubsado

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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The holiday season is coming up! Yayyy! We hope someone is as excited as we are.

Even if you’re not feeling it this year, as a business owner you’ve got to plan for the holidays. The tips we share in this episode will help you prepare for this year’s Black Friday promotions and beyond. Avoid overwhelm and busyness by following these prep tips and getting ready now!

Key points in this episode…

Meg has her first workshop where she speaks to Pike Place Market on the basics of short form video.
Lauren creates a new policy in her business.
The holiday season is coming up fast.
Tips to get your business prepared.
Take advantage of Black Friday promotion whether as a product or service provider.
Offer discounts.
As a service provider, create an offer that is relevant to Black Friday.
Get your shipping situation figured out.
Gifts for clients.
Let clients & customers know your availability and response time.
Do something special for your team.
Prepare mentally and financially for the possibility of a slow down in your business.
Hire extra help before you need it.
Stock up on inventory and supplies ahead of time.
Make sure your website is ready.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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As a client or customer, have you ever felt disappointed after a business transaction? Like your expectation wasn’t met? Have you ever felt like a business is all about the owner and never about you, the customer?

This is often the result when a business isn’t focused on delighting customers. It’s very difficult for a business like that to sustain brand loyalty. Whether you’re a product-based or service-based business owner, delighting your customers is such an easy way to build and sustain brand loyalty.

In this episode, we walk you through the step-by-step process of how to delight your customers, and consequently, increase customer retention.

Key points in this episode…

Lauren onboards a new client.
Meg attends the Success Society Retreat and makes valuable connections.
Delighting your clients and customers is about going the extra mile to make their experience a little more sparkly.
Delighting your clients and customers helps your brand stand out and builds customer loyalty.
Ways by which service and product based business owners can delight their customers.
2 very important points in customers’ journey to delight.
Get them excited about your product or service immediately after purchase, and avoid instant buyers remorse.
Leave them feeling great about working with you or buying your product.
Ways to delight your clients digitally.
Celebrate them on social media.
Attend their live social media streams and engage / ask questions.
Treat anyone who works for you like gold.
Offer special perks and discounts to encourage repeat business.
How to blow someone away as a service provider.
Overdeliver when it comes to service.
Make the process of working with you as easy as possible.
How to blow someone away as a product-based business owner.
Impressive packaging.
Tiny gifts.
Fast shipping.
Provide fantastic and friendly customer service.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Your Sparkly Brand is 1 y’all! It’s been a whole year of consistently inspiring and empowering entrepreneurs by showing up with high-value content targeted at helping them grow their business.

In the spirit of celebrating our one year anniversary, we decided to share insights into our podcasting journey. We share lessons that we’ve learnt over the years, and the tools and tricks behind our consistency and success. If you’re looking to start a podcast, this episode is a must-listen for you. If you’re already hosting or co-hosting a podcast, you might also find one or two tips that can help you improve on how you deliver.

Key points in this episode…

Meg celebrates reaching the highest grossing month in her business.
Lauren’s husband, Alex, had his first chemotherapy appointment.
We recently reached a major milestone. We’ve been podcasting for over a year!
Starting a podcast is a lot of work, but really rewarding.
Lessons we’ve learned along the way.
Set your intention on who your podcast audience is.
Your idea will evolve. Be okay with flexibility in your idea and be open to feedback.
Get organized with your assets.
Podcasting presents a great networking opportunity.
It becomes a great catalog of content that you can refer people back to.
Experiment and try new things, and be willing to try other things if that’s not working.
When simplicity works, go with it.
Make it easy for your guests by giving them as much information as would make them comfortable.
Provide assets to guests to make it easy for them to promote your podcast.
Don’t be too concerned about how to impress your podcast guests, just show up and genuinely listen to them.
Be yourself, nobody cares how you look.
Do video if you can.
Use Anchor as your free, user-friendly podcast hosting platform.
Descript is a great podcast video editing tool.
Q&A format is really fun.
Don’t stop experimenting.

LINKS WE MENTIONED

Descript Podcast Editor: https://www.descript.com/?lmref=jIPm8A

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’ve talked a lot on this podcast about how important life is. And how important it is to run our business with the consciousness that we have a life outside of work and not allow our business to run our life.

In this episode of Your Sparkly Brand, Khadirah joins us to share her story of switching from being a marketing consultant to becoming a Systems Implementation Engineer, helping her clients organize structures and increase revenue.

Khadirah Muhammad is a Systems Implementation Engineer and Founder of SucceedingWithSystems.com who went from breaking into the entrepreneurial world at 18 with the goal of retiring her parents, to falling in love with systems and automation that make a true business’ world go round. Her notable projects include taking a client’s 2 -person operation from $15,000 to $80,000 in revenue in 60 days.

Now Khadirah helps solopreneurs and those with small teams create 6 Figure Systems so they can gain back their time freedom and lifestyle freedom, and rekindle the joy in their businesses using Systems, Automation, and Technology.

How to connect with Khadirah…

Website: https://succeedingwithsystems.com/

IG (personal): https://www.instagram.com/khadirahsmuhammad/

YouTube: https://www.youtube.com/c/KhadirahMuhammad

Key points in this episode…

Meet Khadirah Muhammad!
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Khadirah’s sparkly moment.
Khadirah’s business building journey.
Challenges Khadirah faced starting out in a male-dominated industry.
How Khadirah’s background in engineering and working with systems helped her break out into the entrepreneurial world.
How Succeeding with Systems has challenged the status quo.
Khadirah’s advice to entrepreneurs going through similar hurdles as she went through in her entrepreneurial journey.
How entrepreneurs can find a balance between hiring employees and embracing system automation.
Inspiration to work with solopreneurs and small businesses.
3 steps that businesses can take to automate their system to save time and double their revenue.
Tips to our listeners who are wanting to grow their business but feeling overwhelmed.
Favorite time-saving tools.
System Khadirah has created to simplify her life.
Upcoming projects.
Where to find Khadirah online…
- Website: https://succeedingwithsystems.com/
- YouTube: https://www.youtube.com/c/KhadirahMuhammad
- LinkedIn: https://www.linkedin.com/in/khadirah/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET'S CONNECT

Find Lauren at laurentassiagency.com or on Instagram.

Connect with Megan at megangersch.com, on TikTok and Instagram.

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Meg recently took a trip to Burning Man and shares what she experienced on the trip, including her favorite moments, challenges she faced, and the lessons she gained. We talk about the principles Burning Man culture is built on and the relevance of these principles to businesses, noting that inspiration for marketing, branding, and growing a business is everywhere.

At the end of this episode is an interesting question that we would love for you to answer. You can respond on Spotify or drop your answers on any of our social media channels.

Key points in this episode…

Meg outsources some responsibilities in her business and fully steps into her role as lead designer.
Lauren references Your Sparkly Brand podcast and sends them as helpful resources to clients.
Lauren’s life update.
Burning man is a transformational event that happens once in a year.
Burning man is founded upon 10 principles.
Principles of burning man that are relevant to every business owner.
Radical Inclusion: No prerequisites exist for participation at Burning Man.
Decommodification: Creating a community that is brand-free in order to support the gifting community.
Radical Self-reliance: Burning Man encourages the individual to discover, exercise and rely on their inner resources
Radical Self-expression: People express themselves in different kinds of ways that can only be determined by the individual or collaborating group.
Civic Responsibility: Community members who organize events are charged to assume responsibility for public welfare and to communicate civic responsibilities to participants.
Meg’s Burning Man experience.
Meg’s favorite moment.
Struggles and challenges faced at Burning Man this year.
Meg’s favorite art pieces.
What being a marketer in a brandless world is like.
Meg’s ah-hah moment
Meg’s biggest takeaway from the Burning Man adventure.
Meg’s advice to someone who wants to go to Burning Man for the first time.

LINKS WE MENTIONED

Dubsado CRM System: dubsado.com/?c=tassi

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Emily Barany joins us for this episode of Your Sparkly Brand! She shares the story of how she made the decision to work with non-profit businesses as a result of her passion for making the world a better place, and how the journey has been since she started. She also clears the popular misconception about non-profits not making money, clarifying that making money and making the world a better place are not mutually exclusive.

Emily Barany is a serial social entrepreneur, who has launched a half a dozen businesses aimed at making the world a better place. In 2011 she launched VISIONALITY with a mission to help organizations dream big and a commitment to transform their dreams into reality. What’s Emily’s dream? She wants to be part of something BIG – projects that are bigger than the people involved and causes that will change the world. She has won several awards and recognitions for herself and her business.

How to connect with Emily…

Website: https://visionalitypartners.com/

Facebook: https://www.facebook.com/visionalitypartners/

IG (business): https://www.instagram.com/visionalitypartners/

Key points in this episode…

Meet Emily Barany.
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Emily’s sparkly moment.
Emily’s entrepreneurial journey.
What Emily’s business, ‘Visionality’, does.
Challenges faced by Emily while starting up her business.
What led Emily to starting a non-profit business.
Other businesses and passion projects launched by Emily since starting Visionality.
How business owners can create a parent-friendly workplace.
The importance of marketing and branding to Emily’s business.
How Emily measures success as an entrepreneur.
Emily’s hobbies and interests outside business and humanitarian efforts.
Emily’s favorite time-saving, sanity-saving tools she uses in her business.
Emily’s piece of advice to her younger business self.
Emily’s upcoming projects.
Where to find Emily online…
Visionality Website: https://visionalitypartners.com/
Visionality Facebook: https://www.facebook.com/visionalitypartners/
Visionality IG: https://www.instagram.com/visionalitypartners/
Visionality Twitter: https://twitter.com/VISPartners
Visionality LinkedIn: https://www.linkedin.com/company/visionality-partners/
Emily’s LinkedIn: https://www.linkedin.com/in/emilybarany/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Last week, we started a discussion on brand archetypes and the importance of brand archetypes to your branding. We also discussed different brand archetypes and their characteristics.

This week, we conclude our discussion and provide you with tips on how you can build a solid brand archetype. You’ll also discover what brand archetype your business embodies and how to really dig into that personality and tone of voice in order to carve an indisputable personality for your brand.

Key points in this episode…

Lauren realizes how much she loves connecting people with opportunities.
Meg works on updating her lead magnets to include more robust resources that can help leads through a problem.
The second half of the brand archetypes.
Archetypes that leave a legacy.
Qualities of ‘the Outlaw’ archetype
Brands, characters and industries that embody ‘the Outlaw’.
Qualities of ‘the Magician’ archetype
Brands, characters and industries that embody ‘the Magician’.
Qualities of ‘the Hero’ archetype
Brands, characters and industries that embody ‘the Hero’.
Archetypes that explore spirituality.
Qualities of ‘the Innocent’ archetype
Brands, characters and industries that embody ‘the Innocent’.
Qualities of ‘the Sage’ archetype
Brands, characters and industries that embody ‘the Sage’.
Qualities of ‘the Explorer’ archetype
Brands, characters and industries that embody ‘the Explorer’.
Recap of brand archetypes discussed last week.
How to build a solid brand archetype.
You can have a mix of archetypes.
Speak Your Mind Question.
Outro: Brand archetype goes beyond just selecting characteristics.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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This week, we’re discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from competitors.

Key points in this episode…

Meg gets approached by a well-known marketplace for a business deal.
Lauren resolves a copyright allegation levied against her by an attorney.
Brand archetype is the heart of branding.
Brand archetypes are a tool that can help differentiate a brand and make it relatable to consumers.
Lauren’s favorite part of branding.
You have to figure out what type of personality you want your brand to harness.
Emotion is the key to branding.
Brand uses archetypes to build connections.
In very competitive industries, branding and your brand positioning set you apart.
Who brand archetypes are.
There are four categories of archetypes and 12 total numbers.
Archetypes that provide connection.
Qualities of ‘the Everyman’ archetype.
Brands, characters and industries that embody ‘the Everyman’.
Qualities of ‘the Jester’ archetype.
Brands, characters and industries that embody ‘the Jester’.
Qualities of ‘the Lover’ archetype.
Brands, characters and industries that embody ‘the Lover’.
Archetypes that provide structure.
Qualities of ‘the Creator’ archetype.
Brands, characters and industries that embody ‘the Creator’.
Qualities of ‘the Ruler’ archetype.
Brands, characters and industries that embody ‘the Ruler’.
Qualities of ‘the Caregiver’ archetype.
Brands, characters and industries that embody ‘the Caregiver’.
Meg’s brand archetype.
Lauren’s brand archetype.
Speak Your Mind Question.

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Stunning product photos are great, but guess what, they still need to be supported by great product descriptions in order to sell.

Lauren, the copywriting queen, breaks down the process of writing product descriptions that sell by using relatable case studies. She explains the dos as well as the don’ts of great product descriptions.

Key points in this episode…

Lauren feels excited about having a business process that works.
Meg experiments with longer form content on TikTok, and it has been fun, interesting and has also generated an awesome result.
Why product descriptions are important.
Photos are great, but the selling happens in the product description.
Formula for writing product descriptions.
Know your audience.
Have a brand voice.
Your brand’s personality is how you communicate with your customers.
Make a connection.
Free workshop on how to write product descriptions that sell.
Don’t just sell the product, sell emotions too.
Integrating SEO components into product descriptions.
Paint a picture.
Give style/use tips.
Show the worth and versatility of your products.
Things you should never do when it comes to product description.
Do not copy and paste from the manufacturer’s website whatever product description they have.
Save the boring stuff for the bullet.
Brand voice guide and product description.
Ideal lengths for product descriptions.
Brands that are killing it when it comes to product description.
Speak Your Mind poll.

LINKS WE MENTIONED

Lauren’s FREE workshop: Double Your Sales With Product Stories.

https://bit.ly/product-stories-sell

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Listen up business owners! The whole point of branding is to stand out from your competition…

In this episode, we talk about the mistakes a lot of businesses make when it comes to Canva. We also discuss how Canva can effectively create great branding for your business with designs that resonate with your target audience and generate amazing results.

Key points in this episode…

Meg gets a client absolutely thrilled with a branding project she’s handling for the client.
Lauren invests in a new computer.
Canva is a powerful tool that gives business owners the ability to DIY a lot of their marketing assets.
It has a lot of built-in elements that businesses can leverage, whether they are using a free account or a pro account.
A lot of businesses make mistakes when it comes to Canva.
Canva don’ts.
Stay away from the stock templates in Canva, and create your own brand templates instead.
Don’t use Canva for your logo design.
Don’t use Canva for your email signatures.
Contrary to what many Tiktokers teach, don’t use Canva for your email blast.
Don’t use Canva to design your full email newsletter.
Don't use Canva for your data-driven design.
What to do when you already have a logo designed in Canva and you want to improve upon it.
The extent to which you should make changes to stock templates when using them.
Stock imagery on Canva versus stock imagery on other graphic design platforms.
Canva best practices
Use Canva to batch-create your social media content.
Use Canva to create your own color palette to use across graphics.
If you’re working with a professional designer on your logo, ask that all of your logo files be exported in SVG format.
Use Canva for brand presentations, booklets and social media graphics
Use Canva to set up your brand guidelines.
The DIY brand kit is helpful to business owners who want to create their own Canva designs that will resonate with their target audience and generate more sales.
What textures are.
Speak Your Mind Poll.

LINKS WE MENTIONED

DIY Brand Kit: https://stan.store/megangersch/diybrandkit

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Listen up brand owners! We’ve got all of the tools and the tips to turn basic or boring branding into a kick-ass, bold and highly magnetizing branding that propels the people you want towards you and repels people who are not for you.

In this episode, we will be sharing with you all the tools and tips you need to stand your brand out from other brands out there and make a great, lasting impression on customers and clients.

Key points in this episode…

Lauren finally had some breathing room after a series of non-stop activities.
Megan handed off a huge branding project to a client and got amazing feedback.
Kick-ass branding is drawing the people you want towards you and pushing away people that are not for you.
Turning the basics into kick ass branding.
Branding is the first impression you get to make with clients or customers.
Brand identity is the visual element that sets your brand apart from others.
Boring branding.
The important thing about branding is knowing your target customer first.
Your brand includes your brand’s personality (mission, vision, voice and story).
Build a connection with your customers and turn them into advocates for your business.
Lauren’s experience writing bold copy for a client.
Visual representation is an important part of branding.
Find a catchy tagline or slogan that makes a lasting impression.
Remove your ego while doing your branding.
Tools for DIY branding.
Tips for making a great brand.
Brand guides should include extensive notes on brand voice.
Lauren’s favorite kick-ass brands.
Meg’s favorite kick-ass brands.

LINKS WE MENTIONED

DIY Brand Kit: https://stan.store/megangersch/diybrandkit

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.

Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.

How to connect with Jane…

Website: princessetch.com

TikTok: https://www.tiktok.com/@princessetch

YouTube:https://www.youtube.com/c/Princessetch

IG: https://www.instagram.com/princessetch/

Key points in this episode…

Meet Jane Labowitch aka Princess Etch.
Meg’s sparkly moment of the week.
Lauren’s sparkly moment.
Jane’s sparkly moment.
Introducing a new segment: Speak your mind
Jane’s business building journey.
Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.
Importance of branding to Jane’s business.
Origin of the name, “Princess Etch”.
Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.
How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 days.
Tips for people who wish to try TikTok live streams.
How livestreaming became a significant part of Jane’s income within a few months of working with Megan on her rebranding.
How Jane takes breaks off TikTok live streaming to ensure she puts on a better show when she returns.
How Jane strikes a balance between being an artist and having a business.
Jane’s advice to her younger business self.
Jane’s advice to people going into freelancing.
Megan’s advice to her younger self.
Lauren’s advice to her younger self.
Jane’s upcoming projects.
Where to find Jane online…

Website: princessetch.com

TikTok: https://www.tiktok.com/@princessetch

YouTube:https://www.youtube.com/c/Princessetch

IG: https://www.instagram.com/princessetch/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Hey brand owners! Did you know that having amazing client testimonials creates credibility for your brand and increases your brand engagement?

Here’s why on today’s episode of Your Sparkly Brand, we will be unveiling secrets to unlocking rave reviews and terrific testimonials that drive engagement and do all the selling for you just by asking your customers the right questions and guiding their reviews.

Key points in this episode…

Lauren attends a Mastermind event for copywriters.
Meg gets a nice review from one of her TikTok coaching clients.
Make asking for reviews and testimonials a part of your process and automate that process using software such as Dubsado.
As a service provider, ensure to follow up one or two months later on customer analytics that are impressive to your future clients.
Include numbers from the results you get from helping clients in your reviews.
Send out surveys asking specific questions.
Schedule a follow-up call with your clients to get feedback from them - video reviews are your best option if that’s a possibility.
Repurpose clients’ reviews into texts or graphics to highlight the reviews.
Incentivize your customers to leave reviews in order to make them feel valued.
Do not over-edit reviews in the course of repurposing them.
Keep an eye out for pieces of praise and feedback coming in from clients through email or any other communication channel.
Use reviews from social media comments to make contents.
Write a testimonial and have your client sign off on it.
Send clients examples of reviews to point them in the right direction.
Questions you can ask your customers/clients when you are collecting testimonials.
Case studies.
Where you should display your reviews.
Your task for today.

LINKS WE MENTIONED

Dubsado CRM System: dubsado.com/?c=tassi

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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On this episode of Your Sparkly Brand, we welcome Sandra Burciaga Olinger to the show! She’s the founder of Grimy Goods, an independent media platform made for music discovery. She shares the story of starting Grimy Goods and the impact her background in SEO and digital marketing had on the business. We discuss the challenges putting women first has created for the business. We also talk about the existing inequality in the music industry and how Grimy Goods has challenged that status quo. Sandra also shares about her mental and physical struggles and advises people facing similar situations on how they can overcome similar challenges.

Sandra Burciaga Olinger is the founder of Grimy Goods – an independent media platform made for music discovery, where she and her team create inclusive journalism featuring up-and-coming music artists, as well as keeping readers informed on concerts and music festival announcements. Olinger has over 17 years of music industry experience, as well as a digital marketing background, and has been writing for over 15 years for a variety of media outlets including Parents magazine. Olinger and her husband live in Los Angeles raising one awesome child. Together they love exploring the great outdoors, all things L.A. and of course, concerts.

How to connect with Sandra…

Website: https://www.grimygoods.com

IG (business): https://instagram.com/grimygoods

IG (personal): https://instagram.com/grimysandra

Twitter (business): https://twitter.com/grimygoods

Twitter (personal): https://twitter.com/sandraolinger

Facebook (business): https://www.facebook.com/GrimyGoods

Spotify: https://open.spotify.com/user/grimygoods

YouTube: https://www.youtube.com/user/grimygoods

Key points in this episode…

Meet Sandra Burciaga Olinger
Meg’s sparkly moment of the week
Lauren’s sparkly moment
Sandra’s sparkly moment
Sandra’s business building journey
Sandra’s background in SEO and digital marketing and how it helped the business grow
Important things to pay attention to if you’re just getting started with SEO
Challenges faced by Grimy Goods for putting women first.
Inclusive journalism: How Grimy Goods challenged the gender and racial inequality in the music industry.
Overcoming mental and physical struggles.
Advice to busy professionals and entrepreneurs on living a balanced life.
Joining TikTok.
Turning point for Grimy Goods (the Ah-ha! moment).
Sandra’s piece of advice to her younger self.
Sandra’s upcoming projects.
Where to find Sandra online.

Grimy Goods Website: https://www.grimygoods.com

Grimy Goods IG: https://instagram.com/grimygoods

Sandra’s IG: https://instagram.com/grimysandra

Grimy Goods Twitter: https://twitter.com/grimygoods

Sandra’s Twitter: https://twitter.com/sandraolinger

Grimy Goods Facebook: https://www.facebook.com/GrimyGoods

Grimy Goods Spotify: https://open.spotify.com/user/grimygoods

Grimy Goods YouTube: https://www.youtube.com/user/grimygoods

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Listen up CEOs! We’ve got the secret to hitting all your goals…

In this episode we’re covering two different ways to tap into your inner multi-millionaire CEO. Go all out on luxury vibes and plan a high-end CEO day once a quarter. Or incorporate weekly CEO days to make time for high-level tasks that always seem to slip through the cracks.

Key points in this episode...

Meg gets recognized from TikTok
Lauren creates a copywriting service package for Brand Storytelling
CEO days are dedicated to the big picture, needle-moving activities that move your business forward
Put it in your calendar and make it a non-negotiable
Change up your location and lean into the feeling of being wealthy CEO
No daily tasks, only CEO-level activities
Set goals and the big picture vision for your biz
Ask yourself deep questions and journaling
Treat yourself!
Weekly CEO days are also important
Look at your numbers
Review your marketing strategy
Examine social media & email list numbers
Plan schedule and prioritize what goes on the calendar
$10, $100, $1,000, & $10,000 an hour tasks
Hold a team meeting
Monday is a good day for CEO days

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Join us for another Sparkly Q & A episode! Today we’re answering questions like how to restart inactive social media accounts, how to respond to leads, what to do if your domain expires, & how to write product descriptions that sell.

If you have a question for us, send us a DM on social or an email to hello@yoursparklybrand.com.

TIME-STAMPED SHOW NOTES

0:30 Meg’s sparkly moment of the week.

1:05 Lauren’s sparkly moment of the week.

2:15 Any tips for restarting inactive social media? I’m trying to gain traction on Instagram, Tiktok, and my website before marketing a digital product/service.

4:00 I have a website design business. I have run FB lead ads for people interested in website design including set-up, domain, and hosting. After doing digital advertising I get leads, however, many do not respond to calls or texts. How do you respond to leads?

6:50 How do I get an SSL on my website?

8:15 What do I do if my domain has expired and I want it back?

9:35 What is the top thing that you need to add to your website to assure customers that you’re a legit business?

12:05 How do I write product descriptions that sell? Check out Lauren’s free mini-course: Double Your Sales With Product Stories

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Have a question you’d like us to answer during a Q & A episode? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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How much of your personal life should you share in your business?

We’re answering this question and more in episode 39 of Your Sparkly Brand! There’s a delicate balance of how much personal content you should share when marketing your business. Give a listen to this episode as we cover the 80/20 rule, social media faux pas, and how to use the power of personal stories to generate sales.

TIME-STAMPED SHOW NOTES

0:45 Lauren’s sparkly moment of the week. Discover more about Unapologetically Enough here: https://unapologeticallyenough.com/

1:50 Meg’s sparkly moment.

3:30 Deciding how much personal content you are going to share when it comes to your business.

4:40 Keep in mind what industry you’re in and what is appropriate for your customers. 80/20 rule.

5:30 Questions to ask yourself before sharing personal content on social media.

7:05 Personal content on TikTok vs Instagram.

8:00 Content creators that do a great job of balancing personal and business content. Mikayla Noguiera TikTok

8:50 Do a content check if you’re not seeing the results you want on social media.

12:05 Should you include personal content on your website?

13:15 How to share personal stories in your marketing emails that generate sales.

LINKS WE MENTIONED

Get a copy of Unapologetically Enough here: https://unapologeticallyenough.com/

Listen to Your Sparkly Brand episode #33 with Carrie Severson on Spotify: https://open.spotify.com/episode/0xvBXOsXFhUF83mVeQEjUG?si=49625ea4ef4d4c6a

Listen to Your Sparkly Brand episode #33 with Carrie Severson on Apple: https://podcasts.apple.com/us/podcast/reshaping-success-becoming-unapologetically-enough/id1586898814?i=1000563517169

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Time for a check-in!

In this episode of Your Sparkly Brand, we are sharing our latest Business Revelations. (No, not the FLDS kind!) We’ve both been making some big changes in our businesses lately and wanted to catch you up. Meg shares how investing in a business coach has inspired a new direction in her business. And Lauren spills the tea on how she is building her copywriting agency.

TIME-STAMPED SHOW NOTES

0:40 Lauren’s sparkly moment of the week.

1:00 Meg’s sparkly moment.

1:40 Some business updates and revelations

2:05 Meg’s decision to work with a business coach and set long-term goals.

4:50 How to find the right coach for you.

7:10 Quick tips Meg has learned from her new coach that you can implement too. Email autoresponders and calculating your SEO score.

10:15 Lauren’s business “revelation.”

11:45 Becoming an agency owner and getting to hire copywriters.

13:00 SIDEBAR: Recession talk = scarcity mindset

14:20 Sharing the abundance and paying people well.

15:10 How Lauren hires sub-contractors.

16:40 Getting over the mental block of having a team — and owning it.

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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What season of business are you in?

Take a listen to this episode to find out!

We’re talking about the four seasons of business and the challenges that come during each one. Get ready for lots of planting and farming metaphors… Join us as we discuss the mental, emotional, and financial ups and downs of running a business.

TIME-STAMPED SHOW NOTES

0:40 Lauren’s sparkly moment of the week.

1:40 Meg’s sparkly moment.

2:00 Let’s get into the different seasons of business.

3:00 The seasons of business don’t last for a specific amount of time.

4:05 Don’t forget that as a female entrepreneur — you’ve also got a monthly cycle that can impact your business. To discover more check out episode 17 of Your Sparkly Brand where we chat with cycle syncing expert Renae Fieck. Listen on Spotify: https://open.spotify.com/episode/4IS5k3wwm15NfR3gmSTpH2?si=126f50da7cef446c

4:30 Springtime in your business.

5:40 Enjoy the fresh energy and creative spark that comes during Spring.

6:15 The season of “Summer” in your business.

7:10 Feeling stuck in a season.

8:30 What to do during your busy time.

10:15 How to embrace “Winter” in your business.

11:00 Business is cyclical!

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Ready for more cold emailing tips? We got you!

In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. Make sure you listen to episode #35 before hitting play on this one. In part one, we share tons of tips for setting yourself up for cold emailing success. In this episode, we’re going over what to write in your cold email. We share a formula you can follow plus what to say in your cold email follow-ups.

TIME-STAMPED SHOW NOTES

0:30 Meg’s sparkly moment of the week.

1:00 Lauren’s sparkly moment of the week.

1:20 Make sure you listen to last week’s episode #35 first! This is part two of our cold emailing series and we’re jumping right back in.

1:40 Always send to a specific person.

2:45 Subject lines are the most important part of a cold email.

3:45 You must personalize your cold emails — otherwise, you’re wasting your time.

4:25 Make it about them, not you.

5:20 Offer free advice or something useful to prove your worth.

6:00 The 5-step formula for an effective cold email. See an example here: https://drive.google.com/file/d/1f3vK9W20Qa0zDD9QBcwx_m7fBxVk-TKZ/view?usp=sharing

10:30 Follow-ups are key! Most people won’t respond to your first email.

11:50 What to say in your cold email follow-ups.

12:20 Cold emailing is a great way to get your business and name in front of potential clients.

13:10 Cold emailing builds confidence!

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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What’s the best way to find high-paying clients when you’re just starting out? Cold emailing! When done correctly, you’ll land in your ideal client’s inbox and show them how your services can help solve their problems.

In this special two-part episode of Your Sparkly Brand, we’re sharing the tips, tactics, and strategies we use for cold emailing. Part one focuses on setting yourself up for cold emailing success. We’ll help you get in the right mindset, batch your work, and share some of our favorite tools. Come back next week for part two where we’ll cover what to write in your email and how to master the follow-up.

TIME-STAMPED SHOW NOTES

0:45 Meg’s sparkly moment of the week.

1:25 Lauren’s sparkly moment of the week. Check out Dubsado: dubsado.com/?c=tassi

2:50 Cold emailing doesn’t have to be scary! It’s one of the best ways to find high-paying clients when you’re new to freelancing.

4:20 Make sure you have a professional presence and a niche before you start cold emailing.

6:00 Think of cold emailing like planting seeds.

6:50 Mastering the mental game of cold emailing.

8:50 Time management, batching, and focused productivity when it comes to cold emailing.

9:50 Must-have tools to make cold emailing easier and more effective.

13:20 Tips for guessing email addresses.

14:20 Remember, cold emailing is a numbers game!

15:20 Make sure you’ve “warmed” up your email address before sending emails to potential clients.

16:30 Where to find clients to cold email.

19:00 We’ve got lots more to say about cold emailing. Stay tuned for part two!

LINKS WE MENTIONED

Dubsado for proposals, contracts, & invoices: dubsado.com/?c=tassi

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Allison “Sugi” Sugahara joins us for this episode of Your Sparkly Brand! She shares the story of how she built her marketing agency and how she is stepping into the role of true creator. We also discuss how to manage social media marketing on your own terms and allowing your role in your business to shift.

For over a decade, Allison has obsessively honed her expertise in branding, design, and content strategy, helping creatives and business owners confidently showcase their passions through thoughtful digital marketing. Declared a “culture creator” by her comrades, she is devoted to empowering individuals to cultivate their purpose + creativity by intuitively charging their own path. Allison thrives in high-level visualization and loves pouring into her communities through sharing knowledge + experiences and making genuine connections. She has worked with a wide range of brands, from small local businesses to startups, all the way to corporate companies as significant as Disney. Her mission is to continue to create space for purpose-driven entrepreneurs to expand + prosper simply by doing what they love and being who they are.

How to connect with Allison...

Website: www.polygonmarket.com

IG (business): www.instagram.com/polygonmarket

IG (personal): www.instagram.com/suginofilter

TikTok: https://tiktok.com/@suginofilter

TIME-STAMPED SHOW NOTES

00:30 Allison “Sugi” Sugahara!

1:40 Meg’s sparkly moment of the week.

2:00 Lauren’s sparkly moment.

2:30 Allison’s sparkly moments.

3:15 Allison’s business building journey.

4:30 What it’s like working with your partner.

7:20 How to make marketing more sustainable and realistic.

9:25 Why you need to show up authentically on Instagram and TikTok.

11:15 The biggest mistakes entrepreneurs are making on social media.

14:20 Allowing yourself to change roles in your business.

16:50 Getting into NFTs…

16:55 Finding inspiration in small content creators.

19:00 Sugi’s favorite tools.

20:10 Advice for new entrepreneurs.

21:25 Sugi’s upcoming projects.

23:10 Where to find Sugi online…

Polygon Market Website: www.polygonmarket.com

Polygon IG: www.instagram.com/polygonmarket

Sugi’s IG: www.instagram.com/suginofilter

Sugi’s TikTok: https://tiktok.com/@suginofilter

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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How much should you charge for your products? Should you raise your hourly rate? What’s a good price for an online course?

In this episode of Your Sparkly Brand, we’re answering these pricing questions and more. Talking about money and pricing can feel awkward A.F. But it doesn’t have to! Understanding how your prices indicate value to your clients and customers is the first step to charging what you’re worth.

TIME-STAMPED SHOW NOTES

0:40 Meg’s sparkly moment of the week.

2:35 Lauren’s sparkly moment of the week.

4:00 It’s ok if talking about money and pricing makes you uncomfortable!

5:05 Only YOU can set your prices.

6:00 Price reflects value to your customers.

7:25 Women tend to undercharge.

8:15 Your prices aren’t set in stone.

8:50 Pricing for service providers.

9:20 Avoid charging for your time, instead create packages.

12:00 Pricing digital products and courses.

13:45 How to set prices for physical products.

15:00 Now go raise your prices!

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’re so excited to have Carrie Severson join us for this episode of Your Sparkly Brand. She’s sharing her wisdom on overcoming burnout, embracing rejection, writing a book, and protecting your energy. Listen to Carrie’s story of how she found her own way and started a book publishing business.

Carrie Severson is an author and the Chief Executive Officer of the Unapologetic Voice House, a hybrid book publishing business. She has been in the storytelling industry for nearly twenty-five years. She started the Unapologetic Voice House in 2019 after spending years pitching literary agents in the hopes of being published traditionally. All her rejection letters from literary agents came down to the same thing. They all loved the work. They all compared the work to well-known authors. But because she didn’t have a big enough platform, agents always passed on her. Carrie used that pivot in life and launched a company that could help women just like her―unapologetic in their stories without massive following.

How to connect with Carrie...

Carrie’s Website: unapologeticallyenough.com

Unapologetic Voice House Website: theunapologeticvoicehouse.com

Social: Facebook Instagram TikTok

TIME-STAMPED SHOW NOTES

00:35 Meet Carrie Severson!

1:40 Lauren’s sparkly moment of the week.

1:55 Meg’s sparkly moment.

2:15 Carrie’s sparkly moment.

2:50 Carrie shares the story of how she built her business.

6:50 How to handle rejection and use it for growth

7:55 What does Unapologetic mean?

10:25 Overcoming burnout and embracing your masculine and feminine energies.

12:10 Advice for entrepreneurs experiencing burnout right now…

16:10 All about the book: Unapologetically Enough

17:05 How to start writing a book.

18:15 Marketing and branding in book publishing.

20:10 Managing social media and work when you’re empathic.

22:40 Advice for entrepreneurs just starting out.

24:25 What’s next for Carrie.

25:25 Find Carrie online: Website Facebook Instagram TikTok

LINKS WE MENTIONED

Grab a copy of Carrie’s book Unapologetically Enough here: https://unapologeticallyenough.com/

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Do your eyes glaze over when you hear the term SEO? Do you KNOW you should be doing more to increase your search engine ranking on Google, but just don’t understand how it works?

Say goodbye to feeling stressed and overwhelmed about SEO! In this short and sweet episode of Your Sparkly Brand, we’re sharing a few simple ways you can optimize your website for Google. You don’t need to hire an expensive SEO agency or pray nightly to the search engine gods. Take matters into your own hands with just a little bit of SEO knowledge and a few keywords.

TIME-STAMPED SHOW NOTES

0:35 Meg’s sparkly moment of the week. DIY BRAND KIT

1:45 Lauren’s sparkly moment of the week.

2:35 SEO aka Search Engine Optimization.

3:30 SEO is complex and always changing, but here are some simple tips you can use right now even if you’re not an expert.

4:50 Long-tail keywords are your BFF. Find them before you start writing!

6:30 Our favorite SEO keyword tools.

8:30 Remember the most important thing is to write for the reader first.

9:10 Don’t keyword stuff.

10:10 Make sure your headline captures attention and includes the SEO keyword.

10:50 Use the keyword in H1 and H2 headers to signal to Google your page provides valuable info for the keyword.

12:30 Formatting and lots of white space will keep the reader on your page longer.

13:15 Title tags simplified.

14:25 Meta descriptions made easy.

15:25 Include SEO keywords in the file names and alt text of images.

LINKS WE MENTIONED

DIY BRAND KIT - https://stan.store/megangersch/diybrandkit

“I’m Having Fun” by Sacha Robotti ft. Alex Hooper: https://open.spotify.com/track/0JZTab914MRq8HhiGhnPvj?si=b605d0acad86451b

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

How you spend the first hour or two of your morning sets the tone for your entire day!

In this episode of Your Sparkly Brand, we’re sharing our current morning routines and discussing some common morning routine activities. If you’re ready to set yourself up for a happy, healthy, and productive day — give a listen to this episode and makeover your morning routine.

TIME-STAMPED SHOW NOTES

1:15 Netflix documentary recommendation — White Hot: The Rise & Fall of Abercrombie & Fitch

2:20 Meg’s sparkly moment of the week.

2:50 Lauren’s sparkly moment of the week.

3:30 Why you need a morning routine

4:45 Meg shares her morning routine.

7:05 Lauren’s current morning routine.

9:50 “Create before you consume” mindset.

11:00 Don’t check your email first thing in the morning.

12:35 Some people recommended catching up on news in the morning.

13:30 Wake up earlier.

14:40 Eat breakfast.

15:30 “Eat the frog.” Tackle the hardest thing on your to-do list first. (Or don’t!)

16:55 Morning pages from The Artist’s Way.

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Chynna Benton joins us for this episode of Your Sparkly Brand to talk all about virtual assistants. How do you know if you’re ready to hire a VA? Where can you find a good VA? What tasks can you delegate to a virtual assistant? Listen now for the answers to these questions and so much more!

Chynna Benton is the head honcho at Byte Bodega. She works with millennials who are ready to start a thriving virtual assistant business so they can work from anywhere in the world. Chynna helps her students learn the skills they need to be a successful VA and book clients with more confidence. She’s spent years working as a VA + OBM for seven-figure business owners who’ve been featured in Forbes, FitFabfun, CNN, and more. Now, she’s on a mission to help other awesome people do the same. When Chynna’s not building online businesses, you can find her perfecting her sourdough bread recipe.

How to connect with Chynna...

Website: bytebodega.com

Social: Instagram Facebook Pinterest

TIME-STAMPED SHOW NOTES

00:40 Meet Chynna Benton!

1:35 Meg’s sparkly moment of the week.

2:00 Lauren’s sparkly moment of the week.

2:50 Chynna’s sparkly moment of the week.

3:55 How Chynna left the wedding industry and started her own business…

6:50 How do you know when you’re ready to hire a virtual assistant?

8:00 Advice on how to delegate and hand over tasks to a VA.

10:20 The best way to give information and processes to your VA.

12:30 What you need to know to hire the right virtual assistant for your business.

15:45 Where to find the best virtual assistants.

17:10 How do you start freelancing as a virtual assistant?

20:35 A big turning point in Chynna’s business.

22:10 How branding has impacted Chynna’s business.

24:00 Chynna’s favorite tools and systems.

26:45 Advice to future entrepreneurs.

31:25 Find Chynna online: Website Instagram Pinterest

LINKS WE MENTIONED

Dubsado for Proposals, Invoices, and Project Management

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Want to boost engagement on Instagram, YouTube, or TikTok? We got you!

In this episode of Your Sparkly Brand, Meg is sharing her top tips for increasing engagement on any social platform. She’s sharing her insights on what’s working right now in 2022. Implement a few of these strategies and get ready to watch your engagement numbers skyrocket!

TIME-STAMPED SHOW NOTES

1:00 Meg’s sparkly moment of the week.

1:45 Lauren’s sparkly moment of the week.

2:30 How to get more engagement on social media…

3:40 Tip #1: Ask questions.

4:55 Tip #2: Use “you” to grab attention.

5:25 Tip #3: Respond to as many comments as you can.

6:10 Tip #4: Use your computer instead of your phone to speed up the response process.

6:40 Tip #5: Video replies can be more fun for you and make your audience feel more special.

7:30 Tip #6: Ask more questions when appropriate to get more engagement.

8:30 Tip #7: Mine the comments section to discover what your audience wants to learn about.

9:00 Tip #8: Use tools like Answer the Public / Answer Socrates / Ubersuggest

9:35 Tip #9: Talk to one person.

10:30 Tip #10: Say something controversial or talk about something that has been in the news.

11:45 Tip #11: Add something unusual to the background that people can talk about.

13:00 Tip #12: Use captions to prompt engagement.

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Emily Aborn joins us to talk about pivoting in business, finding your brand voice, tips for content writing, and why you need to create a community of entrepreneurs. Emily’s done it all when it comes to marketing and running a variety of businesses. She shares many of the lessons she’s learned and advice for those just starting out.

Emily Aborn is a Content Writer and owner of She Built This, a community for women entrepreneurs to build the dreams they have, together. She has 10+ years of experience working with entrepreneurs in various roles. She helps others create compelling content and copy throughout their branding!

She lives in NH with her husband, Jason, and their dog, Clyde. When not working, she can be found hiking, walking, cooking, reading, listening to music, or writing.

How to connect with Emily...

Website: emilyaborn.com

Social: Emily's Instagram, She Built This Group Instagram

TIME-STAMPED SHOW NOTES

00:30 Meet Emily Aborn!

1:10 Meg’s sparkly moment of the week! Check out Siteground here: https://www.siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d

1:45 Lauren’s sparkly moment of the week.

2:20 Emily’s sparkly moment.

3:15 Emily shares her entrepreneurial journey…

7:30 Lessons learned from wearing all the hats in business.

10:35 Why businesses need a brand voice.

12:00 How to find your brand voice.

15:00 How to find inspiration when writing content.

16:45 Think of your content planning like a garden.

20:20 Why you need to build a community of entrepreneurs.

22:00 “You don’t have a business if you don’t have a community.”

23:20 Emily’s big turning point.

25:10 Marketers to look to for inspiration.

26:30 Emily’s favorite content marketing tools.

28:00 Advice for entrepreneurs just starting out.

29:45 Find Emily’s Podcast Pitching Guide on her website.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Are you desperately in need of a vacation? Need to take some time off for health or family reasons? Pressing pause on your business can feel stressful and overwhelming — but it doesn’t have to!

In this episode of Your Sparkly Brand, we’re covering a topic ripped from the headlines of Lauren’s real life. How To Take Time Off As An Entrepreneur. She’s getting ready to log out for 2 weeks for her destination wedding and is feeling all the feels. Lauren’s sharing the strategies she’s implementing to take a break from her biz. Plus Meg gives us all the tips and advice she’s learned when it comes to taking time off as an entrepreneur.

TIME-STAMPED SHOW NOTES

1:10 Lauren’s sparkly moment of the week.

1:45 Meg’s sparkly moment of the week.

2:40 How to take time off as an entrepreneur…

4:00 Meg’s take on taking time off as a business owner.

5:50 “To be the best for your clients, you need that time to recharge and reset.”

7:25 Set business boundaries. (Listen to YSB episode #6 here: https://pod.fo/e/11074b)

8:05 Plan vacations during a slow season and let long-term clients know way ahead of time.

9:20 Get someone to cover for you and/or delegate tasks while you’re away.

10:35 Should you take your laptop on vacation with you?

13:05 Set an out-of-office email responder.

13:35 Work ahead on projects so you don’t have twice as much work when you get back.

14:20 Decide how you’ll manage your socials while you’re gone.

15:25 Add in buffer days so you’re not overwhelmed.

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Everyone has an opinion on Upwork, but have you ever actually given it a try?

Lauren has made thousands on Upwork and found some dream clients there. In this episode, she’s sharing her strategy for how to get started making money on Upwork.

Grab this free Moneymaking Upwork Profile Building Checklist to get your profile in tip-top shape, so you can land your dream clients too!

TIME-STAMPED SHOW NOTES

00:45 Lauren’s sparkly moment of the week.

1:20 Meg’s sparkly moment of the week.

2:30 How Lauren built her business on Upwork…

5:40 Could Upwork be a good place for you to find clients?

7:45 Clearing up some misconceptions about Upwork.

11:10 Why you should be using Upwork.

14:00 The one big rule to Upwork: don’t take clients off the platform.

15:05 About Upwork fees

18:00 How to start making money on Upwork fast…

18:15 Step 1: Setting Up Your Upwork Profile

19:15 Step 2: Searching for jobs

22:25 Step 3: Submitting proposals

26:25 Step 4: Winning the job & Getting 5-star Feedback

31:00 Get your free Upwork Profile Building Checklist Here and let me know how it goes!

LINKS WE MENTIONED

Download your Moneymaking Upwork Profile Checklist here: https://bit.ly/uwprofile-checklist

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

We’re back with another Q & A episode! Today we’re covering topics like how to get more organic growth on Instagram, how to build trust with a vintage business, and how to get started cold emailing.

If you have a question for us, send us a DM on social or an email to hello@yoursparklybrand.com.

TIME-STAMPED SHOW NOTES

0:40 Lauren’s sparkly moment of the week.

1:20 Meg’s sparkly moment of the week.

2:30 How do I use my superpower of brainstorming and vision to create a business?

4:15 When you are merging 2 brands/websites and the brand name changes, what do you do with the domain names?

5:15 What content pillars should I use to bring more value to my audience for a business with handmade hair accessories?

7:10 My clientele is super niche - how do I build trust with the super skeptical 50-70 crowd? I have a vintage teacup business.

9:00 What strategy should I use for organic growth on Instagram and how can I nurture my audience?

12:45 How do I get started with cold emailing?

17:05 Any Pinterest marketing tips?

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Have a question you’d like us to answer during a Q & A episode? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Ever feel like no gets how hard it is to run a business? Wish you didn’t have to do it all by yourself?

Entrepreneurial loneliness is real!

It doesn’t matter if you work from home by yourself or manage a team of 50. When you’re the one at the top making all the decisions, it’s easy to experience loneliness.

In this episode, we share 9 strategies for overcoming loneliness as an entrepreneur.

TIME-STAMPED SHOW NOTES

00:50 Meg’s sparkly moment of the week.

1:35 Lauren’s sparkly moment.

2:35 Why it’s easy to feel lonely as an entrepreneur.

3:20 Lauren’s take on entrepreneurial loneliness.

4:45 Meg’s perspective on being the boss.

5:25 How to deal with loneliness…

5:40 Make business-minded friends IRL.

7:15 Connect with other entrepreneurs virtually.

9:05 Work with a coach, a mentor, and/or a therapist

9:40 Leave your house!

11:20 Prioritize relationships with people who support you.

12:10 Make weeknight plans.

12:40 Start a podcast.

13:30 Take classes in the middle of the day.

14:30 Adopt a pet!

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Want to level-up your marketing and increase sales? Take a good look at your customer’s pain points!

In this episode of Your Sparkly Brand, we’re breaking down everything you need to know about pain points. We’ll show you how you can work pain points into your strategy so you can build trust with your customers and increase sales. Calling out pain points doesn’t have to feel gross or icky — you can do it ethically and we’ll show you how.

TIME-STAMPED SHOW NOTES

00:50 Lauren’s sparkly moment of the week. Superhuman Meditation App & Brain.fm

2:30 Meg’s sparkly moment of the week.

3:20 Pain points are essential for effective marketing.

3:45 What are pain points?

4:50 Your customer might not even realize they have a problem until you introduce pain points.

5:35 Pain points build trust with potential customers.

6:00 How do you identify pain points?

8:00 Universal pain points everyone is dealing with.

9:30 Additional pain points your customer may be struggling with.

10:45 How to use pain points in your marketing.

12:00 The Us vs. Them strategy.

LINKS WE MENTIONED

Superhuman Meditation App

Brain.fm

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Podcast publicity queen Christina Lenkowski joins us for this episode of Your Sparkly Brand! She shares the strategies she uses for herself and her clients that get them booked on countless podcasts.

Wondering if you need a one-sheet or how to get over your fear of pitching? Christina will inspire you to take the leap so you can guest on podcasts and get in the ears of your ideal clients and customers. Plus she shares her secrets for turning podcast appearances into sales.

If you’ve been wanting to step up to the mic and raise your voice on podcasts, this episode can’t be missed!

Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers, and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts.

In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business -- since then she’s dedicated her work to helping other business owners, particularly women, see the same kind of results.

She’s been a guest on over 30 podcasts, including Her Empire Builder, Proffitt Podcast, and Health Coach Nation, and helped her private clients get booked on over 50 top-rated shows, including The Online Business Show with Tyler McCall, The Heather Sager Show and Get Paid with Claire Pelletreau, among others.

Christina lives in Boise, Idaho, USA, with her husband and daughter.

How to connect with Christina...

Website: publicityxchristina.com

Social: Instagram Facebook

TIME-STAMPED SHOW NOTES

00:35 Meet Christina Lenkowski!

2:00 Lauren’s sparkly moment of the week.

2:30 Meg’s sparkly moment of the week. Click here to check out Stan.

3:15 Christina’s sparkly moment of the week.

4:10 Christina shares her story.

9:30 Why you need to step into the “sustainable spotlight.”

12:27 Why the “spray and pray” method won’t get you booked on podcasts.

13:25 What entrepreneurs can do to get booked on podcasts.

15:45 Do you need a one-sheet to pitch a podcast?

18:30 How to do a podcast pitch sprint…

19:15 How to find the right podcasts to pitch.

22:20 Advice for entrepreneurs who may be scared to pitch or appear on podcasts.

26:00 How to turn podcast appearances into sales.

30:00 Tools to maximize your podcast appearances.

31:45 Advice for young entrepreneurs.

32:45 How to work with Christina.

34:05 Find Christina on Instagram or take the Podcast Publicity Quiz to see what your next step is when it comes to podcast pitching.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LINKS WE MENTIONED

Stan

YSB Ep #8 Time Flow & Creativity w/Ros Croad

Podcast Publicity Quiz

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

You’ve got questions about how to increase sales — and we’ve got answers!

Welcome to the first Q & A episode of Your Sparkly Brand. We loved getting to answer these listener questions and will definitely be doing another Q & A episode soon. If you have a question for us, send us a DM on social or an email to hello@yoursparklybrand.com.

TIME-STAMPED SHOW NOTES

1:15 Meg’s sparkly moment of the week.

1:50 Lauren’s sparkly moment of the week.

3:10 You don’t have a business if you don’t have sales!

4:15 How do you pre-qualify leads?

6:15 Is there a better way to get people from TikTok to buy other than driving them to an email funnel?

8:25 How do I write a high-converting sales email funnel?

11:30 Any advice on getting conversions up from going viral on Tiktok?

13:20 My website generates a lot of international traffic, but I struggle to convert them. Any tips?

16:10 How do I convert views into sales?

18:20 Is the Shopify ShopPay checkout option on IG / FB a good idea?

LINKS WE MENTIONED

Write Your Way To Freedom Copywriting Course

Book A Website Review with Megan

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Have a question you’d like us to answer during a Q & A episode? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

We’re excited to have SaRatta Murphy with us for this episode of Your Sparkly Brand! She’s sharing all her best tips, tools, and business-building strategies for female entrepreneurs.

With two women-focused small businesses, SaRatta Speaks and expressions bracelets, SaRatta has a true passion for inspiring women.

expressions bracelets is an online handcrafted, jewelry and accessories company that specializes in telling your story. eb has been featured in numerous blogs, magazine articles, on podcasts, and television interviews and is available on the main website, Shop Essence, Amazon Handmade, Etsy, and in over 150 retailers across the country.

SaRatta Speaks is an online resource for boss women building boss businesses. SaRatta uses real-life experiences, tested strategies, and tactics to help other women build their boss business by tapping into how to THINK, PLAN, OWN, and ACT like a boss in your business and personal life.

How to connect with SaRatta...

SaRatta Speaks Website: sarattaspeaks.com

expressions bracelets Website: expressionsbracelets.com

Social: Instagram TikTok Pinterest

TIME-STAMPED SHOW NOTES

00:30 Meet SaRatta Murphy!

1:35 Our sparkly moments of the week.

3:15 SaRatta shares her story.

5:15 The biggest mindset shift that helped SaRatta grow her businesses.

6:30 The 5-step method for getting what you want from your business.

10:15 Starting a jewelry business on Etsy.

11:40 SaRatta’s advice for Etsy sellers.

16:10 SaRatta’s big turning point — understanding pricing and knowing your numbers.

18:15 Small businesses need to think big! Look at what the big brands are doing for marketing inspiration.

21:45 Time-saving tools & tips for small business owners.

23:15 Playing the long game on Pinterest.

24:50 Advice for new business owners… It’s going to be ok! Keep learning!

25:30 Celebrating the 10th anniversary of expressions bracelets and the 2nd year of SaRatta Speaks.

26:15 Follow SaRatta on Instagram, TikTok & Pinterest for empowerment and business-building strategies.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

Red flag alert! In this episode, we’re sharing some common red flags entrepreneurs should watch out for. We hope you can learn from our mistakes and avoid some of these pitfalls.

TIME-STAMPED SHOW NOTES

1:00 Lauren’s sparkly moment of the week.

1:50 Meg’s sparkly moment of the week.

2:40 Why you need to pay attention to red flags in your business.

3:40 #1 Do a vibe check.

5:10 #2 Avoid hiring people who seem too busy to work with you.

6:00 #3 Always sign a contract.

7:15 #4 Beware of people asking for huge discounts.

9:25 #5 Find suppliers you can trust.

10:00 #6 Don’t work with people who ghost you.

11:30 #7 Make sure your communication styles match.

13:05 How to identify your own red flags.

15:05 Learn from your mistakes to avoid future red flags.

LINKS WE MENTIONED

Write Your Way To Freedom Copywriting Course

The Client Magnet Formula Group Coaching Application

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

View Details

If you’ve wondered how your monthly cycle can impact your business, this episode is a must-listen.

We’re excited to have Renae Fieck on Your Sparkly Brand to talk all about cycle syncing for entrepreneurs.

You’ll discover how to increase your productivity, energy, creativity, and even revenue — all through the method of cycle syncing.

Renae is a mom of 3 and an occupational therapist. She helps women optimize their time and energy by unlocking the power of their cycles so that they can be thriving high achievers. Through her method, she helps women balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time. She’s the host of the Cycle Advantage Podcast.

How to connect with Renae...

Website: renaefieck.com

Podcast: The Cycle Advantage

Social: Instagram Facebook

TIME-STAMPED SHOW NOTES

00:35 Meet Renae Fieck!

1:20 Lauren’s sparkly moment of the week.

2:00 Meg’s sparkly moment of the week.

2:20 Renae’s sparkly moment of the week.

3:25 Renae’s entrepreneurial journey…

5:10 What is cycle syncing?

6:55 How your cycle impacts your business.

8:15 The four phases of your cycle.

10:45 How to schedule work around your cycle.

12:15 Mistakes entrepreneurs make when it comes to cycle syncing.

14:15 Cycle syncing when you have an irregular cycle or none at all.

17:10 Tools for cycle syncing for entrepreneurs. Click here to grab Renae’s cycle tracking tool.

22:00 Riding the waves of entrepreneurship and your cycle.

23:00 Additional resources to learn more about cycle syncing.

Renae’s Podcast — The Cycle Advantage

Do Less by Kate Northrup

24:20 Advice for young female entrepreneurs.

25:45 Follow Renae on Instagram & Facebook for all things cycle syncing.

LINKS WE MENTIONED

Renae’s cycle tracking tool: http://renaefieck.com/cyclesyncbiz

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Do Less: A Revolutionary Approach to Time and Energy Management for Ambitious Women

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How do you create value-driven content? In this episode we’re giving you 6 of our best tips for providing value to your audience — so they’ll know, like, and trust you — which is what ultimately leads to sales.

And if you like easter eggs — see how many of these tips you can spot us using in this very episode!

TIME-STAMPED SHOW NOTES

0:55 Meg’s sparkly moment of the week.

1:55 Lauren’s sparkly moment of the week.

2:50 What you need to know about value-driven content…

4:10 Why you need to share valuable content…

5:20 Know your audience.

6:55 Create content for the different types of learners.

8:45 Structure your content in a compelling way.

10:05 Keep it simple! Avoid overwhelming your audience.

10:45 Don’t sell in every post, provide value and encourage engagement.

11:30 Have a POV and stick to it!

LINKS WE MENTIONED

Freebie: 150 Social Media Content Ideas

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow and we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Are you making either of these expensive mistakes with your marketing?

If you follow Megan on Instagram or TikTok (and if you don’t you totally should!) you’ve probably seen her talking about the two biggest mistakes she sees entrepreneurs making that are hurting their sales.

So in this episode, we’re taking a deeper look at what those mistakes are and giving you some tips for how to avoid them.

TIME-STAMPED SHOW NOTES

0:35 Meg’s sparkly moment of the week.

1:20 Lauren’s sparkly moment of the week.

2:15 Mistake #1: Your website isn’t optimized for sales or lead generation.

4:15 FREE 5-day website optimization challenge: The Stellar Site Sprint

5:00 Mistake #2: You don’t have a scalable marketing strategy to drive traffic to your website.

6:40 Why entrepreneurs should invest time in building their presence on TikTok.

9:25 How creative service-based entrepreneurs can show up on TikTok.

11:15 Community building on TikTok.

12:20 How to do all this: The Client Magnet Formula

LINKS WE MENTIONED

The Stellar Site Sprint

The Client Magnet Formula Group Coaching Application

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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So, what is a sales funnel? You know you need one, but you’re not exactly sure what it is or how to build one. Don’t worry, we got you!

We’re breaking down how sales funnels work, going through it step by step, and sharing examples for different types of businesses. By the end of this episode, you’ll be a Sparkly sales funnel know-it-all!

TIME-STAMPED SHOW NOTES

0:45 Meg’s sparkly moment of the week.

1:15 Lauren’s sparkly moment of the week

3:40 What is a sales funnel?

5:00 The first step: Awareness — the customer realizes they have a problem.

6:20 Step two: Interest — the customer is looking for solutions to their problem.

7:00 Step three: Consideration — the customer is deciding if your products or services can solve their problem.

8:50 Step four: Purchase — this is where the sale happens!

9:25 Step five: Post-purchase — keep customers happy and build brand loyalty.

10:50 An example of a social media sales funnel.

12:05 How SEO and Google can function at the top of your sales funnel.

LINKS WE MENTIONED

Fleetmac Wood Soundcloud

Sales Funnel Visual

Discover Your Dream Customer Workbook

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow and we can make the world a little more Sparkly!

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’re excited to have Sasha Canady on this episode of Your Sparkly Brand!

Sasha shares how she went from working at a marketing agency to starting her own business. Whether you’re running a service or product-based business, her tips will help you connect with your customers so you can serve them better and ultimately make more sales.

Sasha Canady is your human-first, marketing obsessed biz coach. She helps changemakers transform their small businesses into life-changing brands with marketing made HUMAN.

How to connect with Sasha...

Website: servantmarketingco.com/bizcoachsashalinks

Social: TikTok Instagram Pinterest

TIME-STAMPED SHOW NOTES

00:35 Meet Business Coach Sasha Canady!

1:05 Our Sparkly Moments of the Week.

3:15 Sasha shares her story…

8:50 How entrepreneurs can become changemakers and why it’s important.

13:50 Tips for how to humanize your marketing

17:00 Sasha’s Content Strategy & Planning Tool.

18:55 Other tools and hacks we love.

22:40 Sasha’s big A-HA moment.

25:25 Thought leaders and brands that are killing it in their marketing.

26:45 Advice to entrepreneurs just starting out…

28:10 Looking forward in business.

29:00 Follow Sasha on TikTok, Instagram, & Pinterest for more business-building and marketing tips!

LINKS WE MENTIONED

Sasha’s Content Strategy & Planning Tool — https://www.servantmarketingco.com/content-calendar — Sasha’s offering this tool to our podcast listeners for only $19 — save over 50% off the regular price!

Flodesk - https://flodesk.com/c/MEGANGERSCH Give your friends 50% off their Flodesk subscription, and get $19 when they join!

Descript — https://www.descript.com/?lmref=jIPm8A. Simple audio and video editing tool.

Centered — https://www.centered.app/ Productivity and focus tool.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Trolls, unhappy customers, and unsupportive family members - OH MY! Dealing with negative people is challenging enough. But handling haters while running a business has its own set of rules…

In this episode we’re sharing our tips for dealing with the different types of negative people you encounter as an entrepreneur. See ya, haters!

FYI, we’ll be taking a few weeks off for the holidays. Your Sparkly Brand will be back with a fresh new episode on Tuesday, January 11th, 2022.

TIME-STAMPED SHOW NOTES

0:50 Meg’s sparkly moment of the week.

1:35 Lauren’s sparkly moment of the week.

2:15 How to deal with haters and negative people…

3:00 The 3 types of haters you’ll encounter in business.

4:30 Getting trolled is a sign you’re putting yourself out there and experiencing growth.

6:15 Trolls are boosting your engagement.

7:20 How to handle unhappy customers and clients.

9:10 What to do when your friends and family aren’t supporting you and your business.

11:20 Get some business besties.

12:35 Two visualization techniques for dealing with negative people.

14:25 Try to understand their point of view.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Does selling make you feel icky? Are you afraid of looking desperate or greedy when talking with your customers and clients? You’re not alone. This is something so many entrepreneurs struggle with. The good news? There’s an easy way to overcome it...

On today’s episode of the podcast, we’re taking a deep dive into why selling makes us feel gross, how we can change our sales mindset, and the four different types of sales personalities. After you listen to this episode, you’ll be able to sell without feeling sleazy.

TIME-STAMPED SHOW NOTES

0:50 Lauren’s sparkly moment of the week.

2:15 Meg’s sparkly moment of the week.

3:30 How to sell without feeling sleazy.

4:10 Where our negative feelings around sales come from.

5:10 The fear of looking desperate to potential clients and customers…

5:50 Rejection sucks, but it’s part of running a business.

6:55 Remember that your products and services HELP people.

7:45 Talk about features and benefits and/or share before and after stories, instead of trying to force a sale.

8:55 Copying someone else’s sales style will always feel sleazy.

9:45 The four different types of sales personalities.

11:50 How to connect with your best sales self so you can sell without feeling sleazy.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’re excited to have Wave Wyld on Your Sparkly Brand! In this episode, she’s sharing her top tips for entrepreneurs on TikTok. Spoiler alert… your business needs to be on TikTok. Listen to this episode to discover why it’s not just for teens and how you can start generating sales — fast.

Wave Wyld is a TikTok Marketing Expert and Coach. She has helped over 300 people grow their TikTok accounts through consulting and courses with her community over virality approach. She specializes in helping business owners use the app as a social media marketing tool to generate more leads and sales. Also known as the Queen of Trend Alerts, Wave specializes in helping brands understand TikTok culture and trends and has worked with Fortune 500 Companies.

Wave has built an audience of 270,000+ followers across her social media platforms. She regularly appears on national TV and speaks on top-rated podcasts and social media summits.

How to find Wave...

Website: wavewyld.com

Social: TikTok Instagram Facebook Group

TIME-STAMPED SHOW NOTES

00:45 Meet the Queen of Trend Alerts, Wave Wyld!

1:40 Our Sparkly moments of the week.

3:45 Wave shares her journey from photographer to TikTok Coach.

6:00 Why your business needs to be on TikTok

8:00 How to manage your time on the app

9:05 The community over virality approach to TikTok

12:50 Tips for getting started on TikTok

14:15 “The For You Page is like marketing on steroids.”

15:45 How to stop caring what other people think about you.

18:20 Brands doing interesting things on TikTok.

19:10 Time-saving tips and tools for TikTok.

21:45 Advice for entrepreneurs just starting out.

24:30 Follow Wave on TikTok and Instagram for more marketing tips!

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Ever feel like you don’t deserve the success you have in your business? Or that you just got “lucky”? That’s called Imposter Syndrome, baby!

Almost all entrepreneurs struggle with it. But we don’t realize it because we don’t talk about it… until now! In this episode, we’re shining a light on this mindset challenge that can hold you back. Listen to hear tips on how to overcome imposter syndrome so you can grow!

TIME-STAMPED SHOW NOTES

1:05 Meg’s secretive Sparkly moment of the week.

1:40 Lauren’s Sparkly moment of the week.

2:55 Imposter Syndrome vs. Self Doubt

4:50 Imposter Syndrome makes you feel like a fraud…

5:30 This is way more common than you think..

7:50 Good news! If you feel Imposter Syndrome it’s a sign you’re growing.

8:50 How it shows up in your business…

11:20 Tips and tricks for dealing with and overcoming Imposter Syndrome

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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This episode is a must-listen for any entrepreneur who struggles with productivity and time management!

Ros Croad is a zealous systems strategist for creative solopreneurs. She helps them bring zenful flow to their systems with her company, Time Flow. Her eclectic career started in the film industry in New Zealand, before she moved to London to co-found Affiliate World, an international events company specializing in online marketing.

Ros has produced a vast range of events from immersive theatrical large-scale parties to networking conferences for female entrepreneurs and even a short film that was nominated for a BAFTA. Since the Covid pandemic, she completely reshaped her life starting her newest company and leaving the big city for Brighton. Now she has more time for bouldering, art-making, community events, and vegan fish and chips.

How to find Ros...

Website: time-flow.co

Social: Instagram Linkedin

TIME-STAMPED SHOW NOTES

00:45 Meet Rosalind “Ros” Croad!

1:40 Our Sparkly moments of the week.

3:05 Ros’s life-changing book recommendation: The Artist’s Way by Julia Cameron.

4:45 Ros shares her story.

6:30 Ros gets her start in New Zealand then moves to London.

8:15 Building an international event company.

11:00 How The Artist’s Way can help bring more creativity into every part of your life.

12:15 Simple systems for solopreneurs...

15:20 Throw away your to-do list! Put it in your calendar instead.

17:50 Realistic time blocking.

23:00 “Take a damn nap!”

25:55 The importance of clear thinking and un-bottlenecking your business.

28:10 “Building a business isn’t an ego-system, it’s an ecosystem.”

29:50 Being courageous enough to admit you don’t know and can’t do everything.

32:00 Letting go of control.

33:45 Time-saving & sanity-saving tips.

39:40 Advice to entrepreneurs that are just starting out.

41:30 Ros’s creative quest.

42:45 Follow Ros on Instagram and Linkedin for more Time Flow tips!

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

The Artist's Way: 25th Anniversary Edition

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Your business’s homepage is your castle on the internet. If you want to capture more leads and/or boost sales you must have these 8 elements on your website.

Listen along as we give our top tips for optimizing your website’s homepage.

TIME-STAMPED SHOW NOTES

0:35 Meg’s Sparkly moment of the week.

1:45 Lauren’s Sparkly moment of the week.

2:30 Your website’s homepage is one of the most important parts of your business’s presence on the web.

4:10 What you need “above the fold” (at the very top) on your homepage.

4:45 Keep your navigation simple.

5:45 Pop-ups done right.

8:25 Guide your customer along your homepage.

10:25 How to use headings and sub-heads.

11:50 Always use consistent branding elements.

12:25 Use social proof to build trust.

13:45 What you need in your homepage footer.

HELPFUL LINKS

Blog Post: How To Make A Homepage That Converts

Free Website Checklist

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Setting boundaries in your business can be tricky, but it’s important to keep you from getting burnt out!

In this episode, we’re taking a deep dive into this divisive topic. We’ll be sharing some of the boundaries we set in our businesses and the lessons we’ve learned along the way.

TIME-STAMPED SHOW NOTES

0:35 Meg’s Sparkly moment of the week.

1:05 Lauren’s Sparkly moment of the week.

1:35 Why we need to set business boundaries.

3:03 What exactly is a boundary?

3:50 Boundaries keep you from getting burnt out in your business.

4:30 Business boundaries to consider setting.

4:45 Establish “Office Hours.”

6:00 Set boundaries around communication methods & timelines

8:30 How to set limitations around social media when it’s part of your business.

11:50 Setting up payment expectations with clients and customers.

12:55 Saying no.

13:45 Keep deadlines generous.

15:00 Boundaries for product-based business owners.

16:20 How to set and hold business boundaries

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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We’re so excited to have Heather Cleverly as our first Sparkly guest!

Heather left her job at a marketing agency to start her own business. She’s learned a lot along her journey and shares valuable marketing tips and business building advice for entrepreneurs.

Heather Cleverly has worked with Superman, Chanel, and Burger King, and now she's building her own business, Magnolia Black. Heather has traveled the world and landed in Atlanta where she's navigating the waters of entrepreneurship.

How to find Heather...

Website: themagnoliablack.com

Social: Instagram TikTok Facebook

TIME-STAMPED SHOW NOTES

00:30 Meet Heather Cleverly!

1:45 Meg’s Sparkly moment of the week — The High Five Habit by Mel Robbins

3:00 Heather’s Sparkly moment of the week.

3:50 Lauren’s Sparkly moment of the week.

5:15 Heather shares her story.

10:00 Transitioning from agency employee to business owner...

11:30 How Heather builds relationships instead of focusing on “finding clients.”

15:30 Heather’s marketing & growth strategy.

18:00 Learning from other marketers & entrepreneurs.

19:40 Cookie talk.

22:15 Heather’s favorite marketing & business building tools.

24:50 A piece of advice for young entrepreneurs. Mel Robbins’ Video: No One’s Coming

26:15 Learn more about Atlanta Sustainable Fashion Week happening 10/28-10/30 Website & Instagram

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

The High 5 Habit: Take Control of Your Life with One Simple Habit

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Wondering where to find your ideal client or customer? Not sure what that even means!?!

In this episode, we’re breaking down this seemingly complex topic. A lot of marketing gurus will talk about reaching your ideal clients but they don’t tell you HOW to do that.

Have no fear! After listening to this episode you’ll know exactly who your sparkliest, most ideal customers are.

We’ll be using the terms client, customer & avatar interchangeably since many of these concepts are the same whether you sell services or products.

If you want to dig even deeper into this topic be sure to grab the Discover Your Dream Customer Workbook. It’s totally free and will walk you through this entire process step by step.

TIME-STAMPED SHOW NOTES

00:50 Book recommendation: Cultish: The Language of Fanaticism

2:55 Meg’s Sparkly moment of the week.

4:00 Lauren’s Sparkly moment of the week.

5:55 What exactly is an ideal client or customer?

8:20 Why do you need to identify an ideal client? “When you try to sell to everyone you reach no one.”

9:30 Lauren’s story about defining and reaching her ideal clients.

11:00 Meg tells us how she attracted her dream client on social media.

12:40 How to identify and find your ideal clients...

17:00 Freebie alert: Discover Your Dream Customer Workbook

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Perfectionism doesn’t necessarily sound like a bad thing, but it's probably holding your business back!

In this episode, we’re sharing our battles with perfectionism and the tools and strategies we use to overcome it. It’s time to stop letting this false sense of control run your life and keep you stuck. Remember, done is better than perfect!

Grab your headphones, put on some sequins, and get ready to sparkle.

TIME-STAMPED SHOW NOTES

00:50 Lauren’s sparkly moment of the week

1:50 How this podcast is helping us overcome perfectionism

2:55 What is perfectionism? Is it a good thing?

4:25 Perfectionism = procrastination

7:05 All or nothing mentality

8:12 Never feeling satisfied because of perfectionism

10:30 Why Lauren cried at her childhood birthday parties

12:45 Meg talks about dealing with perfectionism while planning for her "big day”

15:10 How perfectionism creeps into your work

19:15 Tips for overcoming perfectionism

“Don't think about making art, just get it done. Let everyone else decide if it's good or bad, whether they love it or hate it. While they are deciding, make even more art.”

— Andy Warhol

If you enjoyed this episode, please leave us a short review. Thanks for your support!

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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What is branding? How can it help you grow your business?

In this episode, we’re giving you a crash course in branding. Great branding goes deeper than logos and colors — it creates a connection and evokes emotion in your customers and clients.

Grab your headphones, put on some sequins, and get ready to sparkle.

TIME STAMPED SHOW NOTES

1:05 What is branding?

2:10 Let’s talk about brand identity...

3:15 Breaking down what makes up a brand voice.

4:50 Why is branding important for your business?

5:55 Building trust with branding to boost sales.

8:25 How to increase the perceived value of your products or services with branding.

10:00 How to get your branding in place.

11:20 When to hire a pro.

12:10 Brand style guides.

14:20 How to use your branding.

15:15 Tips for nailing your branding.

If you enjoyed this episode, please leave us a short review. Thanks for your support!

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

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Welcome to Your Sparkly Brand - a marketing and branding podcast designed to uplift, inspire, and empower female entrepreneurs.

In this episode, you'll get to know your co-hosts Megan Gersch and Lauren Tassi and discover what exactly makes a brand sparkly.

Grab your headphones, put on some sequins, and get ready to sparkle.

TIME STAMPED SHOW NOTES

0:36 Meet Megan Gersch, your brand designer, marketer, and website designer.

2:25 Meet Lauren Tassi, your copywriter, brand voice expert, and launch strategist.

5:05 How we met…

7:31 The best parts of being an entrepreneur.

8:01 What does it mean to have a Sparkly Brand?

10:40 Some Sparkly Brands We Love…

14:40 What this podcast is all about.

LINKS MENTIONED

Mac vs. PC Commercials: https://www.youtube.com/watch?v=1rV-dbDMS18

If you enjoyed this episode, please leave us a short review. We're so grateful for your support!

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at hello@yoursparklybrand.com to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Your Sparkly Brand: Recent Episodes

Megan Gersch & Lauren Tassi