Evans on Marketing Podcasts: Recent Episodes
Professor Joel Evans
These podcasts are from Evans on Marketing, a multimedia blog: https://evansonmarketing.com/
The blog comprises these categories: The blog covers a lot of topics in the following categories. There are a lot of different kinds of information here. Enjoy!
Business Analytics and Marketing Information Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Health Learning How to Blog, Design Web Sites, and Innovate with Mobile Media Marketing Communications Online Marketing Pricing Privacy, Identity Theft, and Ethics
And more!
The Wall Street Journal regularly publishes career-oriented material. Below are links to several recent articles about the job hunt. #career #jobhunt
This episode is also available as a blog post: https://evansonmarketing.com/2022/10/27/tips-for-searching-for-a-new-job/
It is hard to believe that this Sunday is the 21st anniversary of the 9-11-01 tragedy. We must never forget. #91101 #september11 #21stanniversaryof911
This episode is also available as a blog post: https://evansonmarketing.com/2022/09/09/sunday-is-not-just-about-the-nfl/
Now Is the most rewarding time to switch jobs in years. Pay raises for job hoppers are the biggest they’ve been in more than two decades, a sign of workers’ power despite hints of a cooling job market. #jobs #power #switchingjobs #pay
This episode is also available as a blog post: https://evansonmarketing.com/2022/09/07/a-good-time-to-switch-jobs/
The combined value of the world’s Top 100 most valuable brands increased by 23% to $8.7 trillion over the past year. Highlighting the importance of brand strength in navigating an unsettled global economy. #brandz2022 #glonalbrandrating #Kantar
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/21/brandz-global-ratings-2022/
Much could be done to work with deaf and disabled creators. People with disabilities make up 15% of the population. #marketing #influencers #peoplewithdisabilities
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/14/people-with-disabilities-as-marketing-influencers/
Following record lows in 2021, how have marketing budgets recovered? Gartner’s annual survey captures the state of marketing in 2022. With infographics. #marketing #2022budget
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/13/2022-marketing-budgets-back-on-the-upswing/
Candidates must build better resumes. With that in mind, we now address getting your resume past AI (artificial intelligence. #artificialintelligence #resume
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/06/02/getting-your-resume-past-ai/nce
Your marketing tactics from a few years ago could cost you sales rather than boost them. What worked well even last year might come off as tone-deaf or clueless. #marketing #activitiestoavoid
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/31/avoid-these-ten-marketing-sins/
With infographic tips. For readers involved with digital marketing, today’s post will be quite useful. Benchmarking your digital strategy in 2022.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/11/benchmarking-your-digital-strategy-in-2022/
What does it take to be a great leader? A topic we have explored many times before. Now, we highlight leadership lessons to improve yourself. #leadership
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/10/leadership-lessons-to-improve-yourself/
First, we highlight three examples of Mother’s Day ads. Then, we examine how people feel about the marketing related to this holiday.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/08/the-marketing-of-mothers-day/
A much-debated aspect of income levels is the disparity between the highest and lowest earners. For current information, we examine perceived vs. actual U.S. incomes. #incomeinequality
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/05/perceived-vs-actual-u-s-incomes/
The work of innovation doesn’t have a start date or stop date. It’s a practice, a mindset, and always ongoing.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/05/04/how-to-devise-a-better-product-innovation-strategy/
With infographic tips. Many factors have encouraged cybercriminals to double their efforts at extorting personal information.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/19/more-cyber-security-tips-for-2022/
Read on. Earlier in 2022, Morning Consult examined the new normal for the workplace. In doing so, it surveyed 6,000 U.S. adults with regard to their priorities, work preferences, and lifestyles. #work
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/18/what-will-be-the-new-workplace-norm/
Yes, we have recently witnessed some pretty hefty price increases across many product categories. Much higher than we reported last year.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/04/a-post-both-serious-and-ironic/
Watch the video in the post. As a forward-looking firm, L’Oréal places great reliance on customer engagement. And it uses the latest technology to do so. #engagement #video
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/13/loreal-groupes-cmo-talks-about-customer-engagement/
Recently, Business Insider highlighted a list of thirty jobs with both both high pay and high growth, updated to April 2022. Read on. #jobs #growth
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/04/12/high-pay-high-growth-jobs/
View the infographic for some important takeaways and actionable steps. Plus statistics to help you remember just how impactful these changes will be for your business.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/30/how-to-personally-connect-with-customers/
136 organizations are recognized for their unwavering commitment to business integrity. The honorees span 22 countries and 45 industries, #business #ethics #ethisphere
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/28/worlds-most-ethical-firms-2022/
Today’s advice — be careful with job offers. It is OK to say no to an unsatisfactory offer.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/21/be-careful-with-job-offers/
LinkedIn isgrowing in popularity among Gen Z.And it’s setting off a wave of envy and fear of missing out (FOMO) for some college students who worry they’re behind.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/15/building-a-linkedin-profile-for-the-future/
In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. #ukraine
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/14/update-on-business-social-responsibility-and-ukraine/
This year’s campaign theme— #BreaktheBias —spotlights the individual and collective biases against women that fuel gender inequality. Read on!
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/09/in-honor-of-the-women-in-our-lives/
The Global Buy Online Pick Up in Store (BOPIS or BOPUS) Market is expected to reach US$ 703.18 Billion by 2027. Read on.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/08/global-forecast-about-the-future-of-bopus/
We divide this post into two main sections. The parameters of social responsibility in 2022. And then social responsibility as it relates to business responses to the Ukraine situation.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/07/business-social-responsibility-and-ukraine/
A good niche market combines high market demand, high-income potential, and low competition. It should also ideally something you are passionate about and have expertise in.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/02/create-uniqueness-through-niche-marketing/
Many interviews include the prompt “Tell me about yourself.” Which can often leave candidates stumped. Answer this question with ease with these actionable steps about your present, past, and future career goals. #career #future
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/03/01/how-to-handle-tough-interview-questions-about-yourself/
Today, we look at how to enhance your digital profile on LinkedIn. Certainly, in 2022, we need to highlight such skills. #digital #linkedin.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/23/enhance-your-digital-profile-on-linkedin/
With WSJ video at our blog.. It’s hard to believe that our first post on NFTs (non-fungible tokens) was less than a year ago. To be exact, March 2021. Since then, NFTS have blossomed. #NFTs
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/17/nfts-are-soaring-higher-and-higher/
We look at these measures of Super Bowl performance. Total audience size. iSpot analysis. USA Today Ad Meter. And the fake audience data online. #superbowlads #quantitativeresearch
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/16/assessing-super-bowl-lvi-ads-quantitatively/
Within 24 hours of the Super Bowl ending, a lot of sources offered their opinions about the best and worst ads. Here is a cross-section of reviews. Note the differences by reviewer! #superbowlads
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/15/assessing-super-bowl-lvi-ads-qualitatively/
Watch the ads. Featuring celebrity ads, sports betting ads, and a whole lot more. This episode is available as a multimedia blog post: https://evansonmarketing.com/2022/02/10/examples-of-highly-anticipated-sb-lvi-ads/
We cite the roster of sponsors for Super Bowl LVI below. Tomorrow, we will show ads generating a lot of pre-game buzz.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/09/sponsors-for-super-bowl-lvi/
Many have limited knowledge about the business side of the Super Bowl. So, we now present a Q and A about the business of Super Bowl LVI
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/08/q-and-a-about-the-business-of-super-bowl-lvi/
While excelling in the NFL, Brady also become a marketer supreme.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/03/tom-brady-is-a-marketing-superstar/
To begin our coverage, let’s look at key events in Super Bowl history. There will be marketing posts leading up to the game. And analysis of media performance after the game.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/02/key-events-in-super-bowl-history/
This post covers the regular 2021 season. As well as the first three rounds of the 2022 playoffs. Next up, the Super Bowl.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/02/01/the-nfl-nails-tv-ratings-for-2021-2022/
For the seventh edition of our “State of Marketing” report. Salesforce Research surveyed over 8,200 marketing leaders worldwide.Respondents include marketers from B2B, B2C, and B2B2C companies.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/27/the-state-of-marketing-in-2022/
The product profession has its own language. And it can be an odd one. #productmanagement
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/26/product-management-terms-to-grasp/
The 50 winners reflect the highest overall scores based on an analysis of questionnaires submitted by employers. As well as survey responses from employees.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/25/ad-ages-best-places-to-work-in-2022/
During 2022, look out for the growing youth voice, ESG tug-of-wars and new standards, and more partnerships to solve big problems, among other coming trends.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/19/whats-next-for-sustainability-in-2022/
Recently, HubSpot published “The Ultimate Guide to B2B Marketing in 2022″ by Allie Decker.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/18/b2b-marketing-trends-in-2022/
Today , we look at the MIT Sloan Management Review on sustainability.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/15/mit-sloan-management-review-on-sustainability/
Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/17/burger-king-looking-to-keep-it-more-real/
Somehow, we need to find more kindness toward one another. And respect for everyone.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/17/lessons-for-2022-from-martin-luther-king-jr/
In spite of the effects of COVID 19, women-owned businesses have continued to flourish in many ways.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/13/the-latest-info-on-women-in-business/
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/12/how-to-effectively-ask-for-a-raise/
Do you have a tough time speaking up about yourself?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/20/enhancing-your-negotiating-skills/
Along with the Apple company, Tim Cook benefited from Apple’s excellent 2021.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/11/tim-cook-benefited-from-apples-excellent-2021/
The Management Top 250 ranking, developed by the Drucker Institute, measures corporate effectiveness by examining performance in five areas.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/10/the-2021-top-250-best-managed-firms/
As we embark on 2022, we look at the best-managed companies of 2021
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/06/the-best-managed-companies-of-2021/
Here is our 2021 top ten, in alphabetical order. With a brief description of each.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/05/our-ten-most-viewed-posts-made-in-2021/
Just like last year, we really deserve a COVID-free year in 2022.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2022/01/04/happy-new-year-2022/
Employee disengagement has been a big problem due to the pandemic. So, what can be done to encourage employee engagement — wherever people work?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/12/21/employee-engagement-and-team-culture/
Yes, really. With several infographics. #trust #mistrust
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/12/15/people-trust-business-more-than-government/
Which strategy changes will be temporary or ongoing?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/12/14/the-role-of-the-store-by-2040/
We examine will removing cookies REALLY help privacy?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/12/13/will-removing-cookies-really-help-privacy/
Brands including Taco Bell, Crockpot, Campbell’s, and Twitter have leaped into the ever-popularizing market, with more joining them by the day.
This episode is also available as a blog post: https://evansonmarketing.com/2021/12/02/marketers-ramping-up-use-of-nfts/
This episode is also available as a blog post: https://evansonmarketing.com/2021/11/30/worldwide-giving-tuesday-2021/
The Wall Street Journal now devotes an entire section of its Web site to “Customer Experience.” Here, we highlight two of the articles found there. #customerexperience
https://evansonmarketing.com/2021/12/01/customer-experience-practices/
This episode is also available as a blog post: https://evansonmarketing.com/2021/12/01/customer-experience-practices/
Unlike in 2020, there is more in-store shopping this holiday season.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/29/where-people-holiday-shop-in-2021/
With infographic. In 2021, Thanksgiving represents a more festive time. Due to fewer concerns about travel and family gatherings.
This episode is also available as a blog post: https://evansonmarketing.com/2021/11/25/be-upbeat-about-thanksgiving-2021/
Since USA Today is an independent source, we cite Black Friday deals enumerated there. We believe these represent actual savings, not shady claims by unscrupulous companies.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/24/black-friday-2021-deals/
Through the following infographic, we offer a number of tips for you to shop smarter. Indeed, there should a valuable tip for everyone here. And probably more than one.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/23/follow-these-holiday-shopping-tips/
We know a lot about Black Friday and Cyber Monday. But Small Business Saturday 2021 is also crucial.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/22/small-business-saturday-2021/
Online Singles’ Day sales rose impressively each year. But less so this year.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/17/the-moderate-2021-sales-growth-for-singles-day/
Here, we look at holiday shopping 2021 by generation. The research findings are interesting. #holidayshopping #generations
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/16/holiday-shopping-2021-by-generation/
The 18 countries examined include a vast majority of the largest podcast markets in the world. #podcast #global
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/11/the-popularity-of-podcasts-in-2021-and-beyond/
One master’s degree appears to pay off for many people who finance their education: the MBA. Read on.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/09/analysis-shows-an-mba-is-worth-the-cost/
For this post, we again turn to McKinsey. It identifies five major consumer themes for 2021. As shown in the chart. And described below it. #consumerinsights #2021shoppingtrends #McKinsey
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/04/2021-consumer-shopping-trends/
Despite FTC warnings and regulations, deceptive practices continue. See how. #ftc #deceptivepricing #actualsale
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/02/shoppers-must-know-what-is-really-a-sale/
According to Walmart,these toys rate highest according to kids themselves.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/28/top-toys-for-holiday-2021/
Just a few years ago, augmented reality (AR) was in its infancy for retailers. Now, they use it more often.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/27/augmented-reality-and-holiday-shopping-2021/
Big changes due to supply chain issues. We offer our 2021 smart holiday shopping tips in the form of an infographic. #supplychain #shoppingtips
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/26/2021-smart-holiday-shopping-tips/
New research indicates that some consumers may already be fed up with all the holiday shopping ads. And we haven’t even made it out of October. #holidayshopping
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/25/has-holiday-advertising-2021-started-too-early/
Read the post. From furniture makers to grocers, the world’s biggest companies flex their pricing power, taking advantage of consumers’ willingness to pay up for higher-end products.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/21/prices-and-supply-chain-disruptions/
What about the longer-term future? One topic of great importance involves urban areas. With video #siemens #logitech #future #video
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/20/reimagining-cities-of-the-future/
In this post, we highlight two 2022 infographics: (a) must-try marketing activities and (b) content marketing predictions.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/19/looking-ahead-to-marketing-in-2022/
Unfortunately, the United States lags behind.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/13/allow-consumers-to-better-manage-their-privacy/
Another way to gauge exceptional job success is by appearing highly in third-party rankings.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/05/forty-under-forty-for-2021/
As marketers, it is important for us to understand what kinds of utterances and behavior fall into the impolite category.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/11/cultural-differences-globally/
Annually, Ad Age honors 40 emerging marketing stars under 40 years of age. #40under40 #marketing #2021 #adage
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/21/the-state-of-digital-advertising-in-2021/
We examine two aspects of shopping with cryptocurrency. The level of interest among consumers. And leading firms that accept cryptocurrency.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/04/consumer-shopping-interest-in-cryptocurrency/
Here we present 50 interview questions from Glassdoor.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/30/50-interview-questions-from-glassdoor/
By 2023 44.5% of warehouse fulfillment operators will have robots deployed to locations, and 37.5% of retailers measured will have robots working in-store. #robots #retail #warehouse
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/28/the-booming-use-of-robots-in-retailing/
The less space taken up by nonessential information, the easier it is for the person reading the resume to concentrate on the salient details. #resume #jobsearch #career
This episode is also available as a blog post: https://evansonmarketing.com/2021/09/27/resume-donts/
In 2023, near-field-communications or other contactless technologies will generate over 220 billion U.S. dollars in transaction value. #payments #technology #mobilepayment
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/23/proximity-mobile-payments-come-of-age/
Social commerce is quickly becoming the holy grail of marketing. #socialcommerce #marketing
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/22/comparing-social-commerce-and-e-commerce/
We examine enhancing YOUR negotiating skills. Both on the job and away from the job. #negotiationskills
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/20/enhancing-your-negotiating-skills/
Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food. And they have strived to be more responsive.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/17/burger-king-looking-to-keep-it-more-real/
Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/15/mit-sloan-management-review-on-sustainability/
“Industry Insights: Holiday Preparedness” is a new report curated by eMarketer. From the executive summary.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/14/early-shopping-insights-for-the-2021-holiday-season/
LinkedIn is telling advertisers to prepare for the end of Stories, after the ephemeral videos failed to catch on among the professional social media set.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/13/goodbye-linkedin-stories/
We honor September 11 by thinking about the things that unite us. Not those that divide us. As well as by being kind to the families whose loved ones perished. And appreciating the bravery and commitment of first responders.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/11/twentieth-anniversary-of-september-11-2001/
Electric car fires due to their faulty batteries are worrisome to the industry.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/09/electric-cars-on-fire/
Believe It Or Not: Cryptocurrency Is an Energy Hog This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/08/cryptocurrency-is-an-energy-hog/
Cable TV providers engender a mixed bag of customer satisfaction. Why? Pricing. Bundled channels. Growing competition from streaming services. And more.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/07/customer-satisfaction-with-cable-tv/
Please be safe and smart. 🙂
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/06/happy-labor-day-2021/
Today, we ask for YOUR support. Please donate to the Team Joel Cancer Walk.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/03/please-donate-to-the-team-joel-cancer-walk/
Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/02/amazon-is-at-a-crossroads/
Have YOU ever thought about being a career mentor? There are benefits for both mentors and mentees,
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/01/being-a-career-mentor/
Pfizer-BioNTech may now engage in advertising. Not permitted under emergency use. That will raise company revenues. As well as encourage more people to get vaccinated.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/31/marketing-comirnaty-an-approved-covid-vaccine/
Cybersecurity threats do not just occur with adults. More and more, younger people are vulnerable.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/30/cybersecurity-threats-aimed-at-students/
The Indeed job search site offers a lot of great tips. For today, we examine its advice on career guide.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/24/a-simple-career-planning-process/
For the first time in years, talk of inflation fears has taken center stage in mainstream economic discourse.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/23/current-inflation-rates-by-product-category/
Interviewers will use such questions to inquire about specific examples in which you demonstrated various skills and behaviors in your career.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/18/how-to-answer-competency-based-interview-questions/
To be considered as the best applicant for a job, you must communicate why. In a clear, detailed, and compelling way.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/17/why-a-company-should-hire-you/
In recognition of post 2500, we cite our most popular posts. With brief descriptions of them. And links to their pages.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/16/evans-on-marketing-hits-2500-posts/
There are two aspects to this topic: (1) How are company plans evolving as to when to return to the office? (2) What policies are firms introducing in terms of employee vaccinations?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/12/what-is-next-for-remote-work/
We now look at crafting an E-commerce customer service strategy.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/11/crafting-an-e-commerce-customer-service-strategy/
Reviews have never been so important or influential.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/10/the-importance-of-reviews-to-shoppers-in-2021/
We look at new 2021 research that shows marketing budgets on the downswing.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/09/marketing-budgets-on-the-downswing/
One controversial issue not covered by us until now: CEO to employee earnings ratios.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/04/ceo-to-employee-earnings-ratios/
Over the years, we have written about privacy issues roughly 400 times. As we continue noting, things keep getting worse. Not better.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/03/how-and-why-we-are-tracked-online/
We now examine excellent new information from LinkedIn.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/02/new-data-on-women-in-marketing-careers/
Take the Four-Minute Quiz: Testing YOUR Own Creativity
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/27/testing-your-own-creativity/
As with other Olympic Games, the 2020 Tokyo Olympics were always expected to cause financial losses. But now, the projected losses are off the charts.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/26/2020-tokyo-olympics-as-a-financial-disaster/
Don't just focus on the short run.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/22/prepare-for-the-long-term/
93% of consumers said video is helpful when purchasing a product. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/21/2021-status-of-social-video/
During the last several weeks, questions about holding the Olympics have intensified.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/20/should-the-tokyo-olympics-go-on/
Thankfully, the Leading National Advertisers 2021 report is much stronger.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/19/leading-national-advertisers-2021/
16 TYPES OF VIDEOS.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/15/what-types-of-videos-rule-on-youtube/
As Euromonitor forecasts, the global economy will continue improving this year, after a real downer in 2020.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/14/travel-and-tourism-is-bouncing-back-in-2021/
It’s nice to have the convenience to roll out of bed and onto a video call. Yet, there other ways ensure you get your work done. As well as maintain your mental well-being.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/13/improve-your-work-from-home-productivity/
According to recent research by Statista, shoppers “cancel” companies for a variety of reasons.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/12/why-consumers-cancel-companies/
Certain celebrity influencers make big bucks on Instagram.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/08/celebrity-influencers-make-big-bucks-on-instagram/
Both legitimate marketers and consumers are fed up.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/07/new-fcc-rules-in-the-fight-against-robocalls/
PLEASE watch the video. It shows the resiliency of the human spirit.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/02/sing-nightbirde-sing/
We need to take more accountability for our own actions.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/07/01/handling-our-online-privacy-better/
In this discussion, we offer several sources. Encompassing two videos and two infographics.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/30/toughest-languages-to-learn-revisited/
Hiring managers expect new hires to negotiate their starting salaries.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/28/negotiating-your-starting-salary/
To help marketers understand consumption by country, eMarketer has created this Snapshot of our latest estimates for time spent with media.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/25/how-much-time-we-spend-with-various-media/
See five infographics and a video about global Internet use. Be sure to visit the blog to access these materials.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/24/global-internet-use-in-2021/
We don’t know about YOU. But, we do not find vending machine pizza to de very appealing. Nonetheless, northern Italian entrepreneur Claudio Torghele thinks otherwise.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/22/pizza-vending-machines-in-rome/
Fellow consumers, we must be skeptical when promised deals that seem to be too good to be true.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/21/shopping-smart-on-prime-days/
The average age of vehicles on U.S. roadways rose to a record 12.1 years last year [2020],
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/17/the-average-age-of-u-s-cars/
Today’s customers expect a personalized experience that always meets their needs.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/16/self-assessing-the-level-of-customer-experience-maturity/
In June 2021, the job market is so favorable that lots of people are quitting to pursue other opportunities.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/15/quitting-at-a-20-year-high/
On LinkedIn, we’ve seen a 63% increase in marketing jobs over the past six months. In total, more than 380,000 marketing job listings were posted over the past year.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/14/new-opportunities-for-marketing-jobs/
In this post, we look at why this occurred. As well as present tips related to asking for a raise.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/10/during-covid-19-fewer-women-asked-for-raises/
As we move forward, what are the opportunities for flexible jobs?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/09/opportunities-for-flexible-jobs/
Today, we examine a three-dimensional policy cube. The cube focuses on not-for-profit organizations. However, it may easily be adapted for profit-oriented firms.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/08/a-three-dimensional-policy-cube/
Business-to-business marketing is fundamentally emotional and fascinating
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/07/do-not-think-of-b2b-marketing-as-boring/
Despite the heavy prior effects of ransomware, things keep getting worse. And they seem to have no broad solution in sight.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/03/ransomware-clobbers-our-infrastructure/
Before we turn to what’s next, we review one brand — Bitcoin. What an interesting recent ride for investors.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/02/what-is-next-for-cybercurrency/
The OLA SELF is a brief, personal, and free self-assessment of your individual leadership practice.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/06/01/take-a-leadership-self-assessment-test/
Watch the video and look at the infographic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/31/memorial-day-2021/
Special Lustgarten Foundation Edition – Surviving Cancer and Embracing Life: My Personal Journey
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/28/new-for-2021-a-free-special-book-edition/
We see marketers experimenting with shoppable ads. Yet, according to one survey, early results may be disappointing.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/27/not-shopping-with-shoppable-ads/
By country and company.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/26/the-continuing-problems-with-plastic-waste/
Here, we take a new look at key marketing metrics. Also known as key performance indicators (KPIs).
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/25/a-new-look-at-key-marketing-metrics/
Yes, customers know what benefits they want vs. features or attributes.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/24/do-consumers-really-know-what-they-want/
For these tips, we turn to an article by Allison Pohle for the Wall Street Journal. In all, she offers 18 tips. We will cite a few of them.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/20/new-tips-for-resume-writing/
Pondering the Meaning of Life: Cool Quotes for Aha Moments
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/19/cool-quotes-for-aha-moments/
Great Web design advice.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/18/content-tips-for-setting-up-a-web-site/
For the typical U.S. worker, $30,000 seems like a lot of money. In exchange for working remotely. But, how do workers at major companies actually feel about this?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/17/would-you-give-up-a-raise-to-work-at-home/
Despite Amazon’s best efforts, fraudulent practices by third parties exist.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/13/the-prevalence-of-fake-reviews-on-amazon/
The customer experience is something that has drastically changed over the years.
This episode is also available as a blog post: https://evansonmarketing.com/2021/05/12/creating-a-great-customer-experience/
PRICING AND ETHICS ARE TWO WORDS RARELY HEARD TOGETHER
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/11/pricing-and-ethical-practices/
Annually, Morning Consult conducts global research on the level of trust consumers possess regarding brands.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/10/the-most-trusted-brands-for-2021/
For this year’s Mother’s Day, we present two videos and two greeting cards.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/09/thank-you-moms-2021/
New tactics ahead.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/06/h-u-g-e-changes-in-the-auto-industry-supply-chain/
Does the company’s culture unleash employees’ passion?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/05/the-value-of-investing-in-corporate-culture/
For entrepreneurs, small businesses, and other firms, raising funds in a simple manner is important.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/04/business-fundraising-tips-from-experts/
"We hope our list serves as a go-to resource for professionals at every stage."
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/05/03/linkedins-top-employers-for-2021/
Consider these ten of The Muse’s 101 tips. To learn more, click the relevant URLs.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/29/lots-more-career-tips/
We look at the Management Occupations section of the OOH, updated on April 9, 2021
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/28/updated-occupational-outlook-handbook-material/
Over the past decade, the United States population grew at the slowest rate since the 1930s.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/27/super-slow-population-growth-in-the-united-states/
Wow! A case where low-tech is holding off high-tech.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/26/print-books-still-outsell-e-books/
Culture is the “secret sauce” that makes a company succeed.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/22/researching-company-culture-in-your-job-search/
In honor of Earth Day. First, listen to the podcast. Then, visit the post to learn about all 17 of these sustainability gurus. Then, read about one of them. The CEO of Ben & Jerry’s. https://evansonmarketing.com/2021/04/21/2021-marketing-superstars-of-sustainability/
In honor of Earth Day! As the UN notes, On behalf of the peoples we serve, we adopted a historic decision.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/20/seventeen-sustainable-development-goals/
In this discussion, we cover the Wall Street Journal’s new interactive tool for salary negotiations. It represents a terrific way to engage in a customized salary discussion.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/19/a-great-tool-for-salary-negotiations/
Think about this as an opportunity to grow and become a better professional.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/15/when-is-the-right-time-to-leave-a-job/
Even with the Pandemic: The U.S. Remains a Top Work Destination
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/14/u-s-remains-a-top-work-destination/
Analytics enable us to measure how closely we come to reaching our goals across various factors.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/13/an-e-commerce-analytics-handbook/
Seven major click-and-collect multichannel retailers accounted for 64.0% of click-and-collect sales in the U.S. in 2020
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/12/who-is-driving-the-click-and-collect-boom/
Despite marketing’s common wisdom, the customer is not always right.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/08/what-customer-centric-should-really-mean/
For evidence of the popularity of the new payment apps, we turn to eMarketer. And three eMarketer charts.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/07/payment-apps-are-more-popular-than-ever/
We see that 2021 is witnessing the evolving popularity of the MBA.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/06/the-evolving-popularity-of-the-mba/
We need to avoid disgruntled employees.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/04/05/the-essential-nature-of-employee-retention/
An enormous issue in healthcare marketing involves price transparency.
This episode is also available as a MULTIMEDIA blog post: https://evansonmarketing.com/2021/04/01/the-ethics-of-pricing-by-hospitals/
The Wall Street Journal has published an excellent series of articles on electric cars. Below, we excerpt highlights three of them:
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/31/the-road-ahead-for-electric-cars/
In what other business does your target market decline? While you raise prices going forward?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/30/nfl-video-rights-stream-ahead/
Do YOU know what in means to be an Entrepreneur?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/29/tips-for-new-entrepreneurs/
We expect the facial recognition market to garner $9.6 billion by 2022.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/25/facial-recognition-becoming-more-problematic/
In this post, we review two industries under pressure from evolving technology. (1) Landline phones. (2) CD music. Within both sectors, declining sales continue.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/24/the-shifting-consumer-electronics-marketplace/
Among our most popular posts are those dealing with color.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/23/global-perspectives-on-the-psychology-of-color/
Ethisphere recognizes 135 companies for their commitment to business integrity.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/22/worlds-most-ethical-firms-2021/
After hearing our discussion, better marketing preparedness will be possible.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/18/marketing-strategy-preparedness-2021/
An informative and entertaining post.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/17/designing-and-pricing-luxury-watches/
After more than 180 bids in the final hour, a JPG file made by Mike Winkelmann, the digital artist known as Beeple, sold by Christie’s in an online auction for $69.3 million with fees.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/16/cryptocurrency-meets-crypto-collectibles/
There’s a lot going on with Internet cookies that affects consumers and marketers alike.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/15/what-will-be-the-impact-of-the-demise-of-third-party-cookies/
The potential for a strong rebound exists.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/11/an-early-2021-forecast-of-the-global-economy/
Here are highlights from the Brand Finance Global 500 2021 report. Note: Without any required login, you may download a free 61-page executive summary.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/10/global-brand-value-report-2021/
Another emerging topic relates to the privacy issues with Google Maps.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/09/privacy-issues-with-google-maps/
Inbound Logistics provides 137 tips for managing supply chains. Yes, 137 tips. To see all 137, click the image in the blog post.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/08/2021-tips-for-supply-chain-management/
Sports are a big attraction for many millions of fans in the United States alone.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/01/30/remembering-kobe-bryant-as-a-star-marketer/
It’s important to understand how to set the mood of the store in the first five to 15 feet of the store.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/05/how-to-encourage-more-customer-in-store-shopping/
What did you say? Oh, I wasn’t paying attention.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/10/our-shortening-attention-span/
Today, due to its growing importance, we look at Gen Z.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/11/a-guide-to-better-understanding-generation-z/
Retargeting (also called “remarketing”) is a powerful way to re-engage people who have previously interacted with your brand.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/12/retargeting-as-a-valuable-yet-questionable-tool/
An attractive career area within marketing is marketing research.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/13/state-of-marketing-research-jobs/
it’s likely that there’s something out there for you.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/17/more-tips-for-side-hustles/
Click and collect shopping is rapidly growing in popularity,
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/18/we-now-call-it-click-and-collect/
Here are many big tech predictions for 2020
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/19/2020-technology-predictions/
Another new concept for us to consider: return on emotion.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/25/return-on-emotion/
It's scary how firms use data to "score" us.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/26/what-is-your-secret-consumer-score/
How do you do a competitive analysis?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/02/27/competitive-analysis-tips/
Relating to and connecting with teens — the core of Gen Z — can be confusing.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/02/lots-of-stats-about-generation-z/
He was the legendary CEO of General Electric during its hey day.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/03/in-honor-of-jack-welch/
Tastemakers are more important than ever.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/04/tastemakers-are-more-important-than-ever/
We focus on twenty-two influencer marketing tips.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/05/twenty-two-influencer-marketing-tips/
Each year, the firm produces salary guides in 5 key areas.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/09/robert-half-2020-salary-guides/
At Evans on Marketing, we believe honest self-assessment helps us in our career paths.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/11/fifty-personality-quizzes-for-you/
NOTE: This report was prepared before the outbreak of COVID-19.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/16/hubspot-2020-state-of-marketing-report/
We learn from self-made billionaire startup founders.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/23/lessons-from-self-made-billionaires/
Today, PayScale helps employers and employees understand the right pay for every position.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/24/great-salary-tools-from-payscale/
BI Intelligence produced a report for 2020 on the state of the IoT, discussed here.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/25/2020-status-of-the-internet-of-things/
IDC predicts global spending on cognitive and AI systems will hit $57.6 billion by 2021.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/26/ai-enhances-the-customer-experience/
Life is stressful. It’s hectic. It’s busy.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/27/ten-tips-to-reduce-anxiety/
Wow, have things changed.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/03/30/microsoft-has-roared-back/
We turn to Nielsen for current research on marketing to women.
This episode is also available as a blog post: https://evansonmarketing.com/2020/03/31/do-not-underestimate-women/
Do you know if you trust too easily?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/01/are-you-too-trusting/
To appeal to unaware customers, one widely-used tactic involves selling fake products as authentic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/02/new-tool-in-the-fake-product-wars/
Do you like cartoons?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/06/cartoons-for-a-stay-at-home-life/
We want to provide a brief diversion through humor.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/07/the-value-of-laughter-for-a-stay-at-home-life/
To grasp, the value of food nutrition apps, we look at the example of Kroger’s OptUP:
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/09/super-marketing-for-healthier-eating/
We should know of the positive ways in which tracking may be used.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/13/eyes-on-you-everywhere/
Ever wondered how popular social platforms evolved over the past decade?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/14/evolution-of-social-platforms-2010-2020/
We outline the seven steps in this essential process for job seekers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/20/properly-projecting-your-self-brand/
With lots of tips and examples. Including flowcharts, infographics, and video clips.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/21/the-process-for-projecting-your-self-brand/
We highlight material from Mint.com. Including an infographic.
This episode is also available as a blog post: https://evansonmarketing.com/2020/04/22/bonus-career-advice-on-social-currency/
Do you know the mistakes to avoid in launching an E-commerce site?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/23/mistakes-to-avoid-in-launching-an-e-commerce-site/
We look at one topic that may be stressing you if you need to find work as soon as possible.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/28/resuming-your-career-during-covid-19/
After a rigorous online search, we discovered these free career books.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/04/29/free-career-books/
For purposes of this discussion, we focus on two of the many career stages — entry-level and mid-career.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/04/job-search-preparation/
Most people don’t know what their ideal career looks like. It can take years of doing the wrong job before you find the right fit.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/05/job-search-for-new-college-grads/
Our marketing career path will be directly affected by the way in which the field of marketing is evolving.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/06/what-is-marketing-today/
Please do not despair.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/11/revisiting-job-status-what-to-think-about-right-now/
Some companies are dramatically changing their human resource practices to reflect the inability for personal contact.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/13/virtual-hiring-and-onboarding/
You need to be sure that your resume reflects your current self-brand.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/18/using-a-resume-to-promote-your-self-brand/
Food security remains a major problem worldwide.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/04/we-need-to-improve-global-food-security/
We heard from recruiters about the biggest mistakes they’re seeing job seekers make during the course of this pandemic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/19/job-search-mistakes-to-avoid/
How forecasts have changed due to the pandemic.
This episode is also available as a blog post: https://evansonmarketing.com/2020/05/20/future-2-0-after-covid-19/
For leaders, it can be hard to know the best approach to managing.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/21/daily-crisis-management/
If you decide to re-position yourself, what considerations will be necessary?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/25/changing-your-career-part-one/
Here, we study the resume in the career change sphere.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/26/changing-your-career-part-two/
Losing a job is hard to anticipate and even harder to accept.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/27/tools-if-you-lose-your-job/
Annually, Ethisphere reports on the most ethical firms in the world.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/28/most-ethical-firms-2020/
To provide extra value-added to readers, we decided to create a video on the vital topic of YOUR best self-brand.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/05/28/video-on-devising-your-best-self-brand/
Remote workers have been 35% to 40% more productive than people working in corporate offices during the pandemic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/01/will-remote-working-continue-its-popularity/
To continue working remotely please make sure you do everything possible to highlight your skills.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/02/stand-out-in-the-remote-work-marketplace/
We ALL need to be better. Consider these observations.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/02/quotes-to-keep-current-events-in-perspective/
Hear what the experts say about global business.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/03/has-global-business-peaked/
Should our COVID-19 behavior and demographics be tracked?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/04/data-privacy-in-the-covid-19-era/
We offer many valuable interview tips, both for digital/phone and in-person.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/08/valuable-interview-tips/
Let’s distinguish between these two types of career paths.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/09/vertical-versus-horizontal-career-paths/
280 Group is as leading Product Management training and consulting firm.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/10/a-new-product-management-infographic/
These days, pricing decisions are more complex.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/11/pricing-and-the-covid-19-crisis/
In this post, we offer employer ratings that account for the effects of COVID-19.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/15/largest-employers-2020-accounting-for-covid-19/
In this way, you better identify where you would like to work.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/16/best-employer-2020-rankings/
Gallup, the research firm, annually conducts a study on great workplaces.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/17/exceptional-workplace-award/
How to enhance your marketing skills for FREE.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/18/free-online-marketing-courses/
We still have so much to learn with regard to health issues, social protocols, the economy, travel, and more.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/19/projecting-scenarios-in-a-covid-19-world/
If you want to move into social media management — or get promoted in a social media career path, this post is for you.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/22/prepping-for-a-social-media-manager-career/
After striving so hard to secure the job you want, the journey does not end.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/23/career-related-mistakes-to-avoid/
You might be surprised to learn just how many ads the average person sees in a day.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/25/the-psychology-of-advertising/
Suppose you want to practice more before making actual job appointments.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/06/30/the-interview-before-the-interview/
Looking to move up in your career path?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/01/do-you-have-what-it-takes-to-lead/
This is a BIG COVID-19 issue.
The episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/02/handling-supply-chain-disruptions/
More than THIRTY posts are highlighted. Our most important career post in 2020.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/06/wrapping-up-our-covid-19-career-series/
We must avoid certain behaviors if we want to succeed in our careers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/07/do-not-be-one-of-these-employees/
This requires a much stronger customer bond than customer satisfaction.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/08/how-to-foster-brand-affinity/
While many opportunities exist, competition is and will be high for them. Get any edge that you can.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/13/how-to-find-remote-work/
Yes, firms may succeed without major innovations.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/15/product-versus-feature-launches/
There are business — and marketing — lessons from playing poker.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/17/lessons-from-playing-poker/
We address the real story about U.S. unemployment.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/21/what-is-the-true-story-about-unemployment/
These most trying of circumstances force organizations to adapt quickly.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/23/planning-for-the-new-normal/
The demographic aspects of social class include income, area of residence, education, age, and marital status.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/27/what-social-class-are-you/
We have a key problem to confront. The large number of Americans not willing to receive the vaccine.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/03/striving-to-increase-covid-19-vaccine-usage/
This is a pivotal time for many women in mid-level and senior management positions.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/28/status-of-female-supply-chain-managers/
Recently, TopRank Marketing conducted a major study on B2B influencers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/29/b2b-influencer-marketing/
Despite its lofty ranking, Coca-Cola now faces some difficult times.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/07/30/coca-cola-seeking-to-turn-things-around/
Some highlights of the report. First, an infographic summary.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/03/2020-global-most-valuable-brands/
Self-branding remains such an important topic in the current job marketplace.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/04/devising-your-best-self-brand-redux/
Has the giant gone too far in the way that it treats the small startups in which it invests?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/05/has-amazon-gone-too-far/
We now look at how some service firms are adapting virtually.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/06/how-some-service-firms-are-adapting-virtually/
Today, we cover interview mistakes to avoid.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/10/interview-mistakes-to-avoid/
Besides heightened shopping anxiety, what else should marketers keep in mind?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/11/the-consumer-experience-in-2020/
More brands are marketing directly to consumers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/12/leading-brands-quickly-expanding-dtc-marketing/
When Google users browse in “Incognito” mode, just how hidden is their activity?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/02/new-criticism-of-google-and-privacy/
We say bravo to the three firms highlighted in the video the blog post.
This episode is also available as a blog post: https://evansonmarketing.com/2020/08/13/auto-industry-giving-back/
Feeling sorry for yourself during these trying times? Then be inspired by this post.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/14/dont-give-up-dont-ever-give-up/
Global cybercrime damages are predicted to cost up to $6 trillion in by 2021.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/03/01/cybercrime-rages-on-and-on/
“Your brand is what people say about you when you’re not in the room.”
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/18/making-your-mark-with-personal-branding/
Personasare composite identities. They represent the types of prospects (market segments) that a business seeks.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/19/creating-meaningful-buyer-personas/
“The first step towards getting somewhere is to decide you’re not going to stay where you are.”
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/20/changing-how-we-change/
When transacting purchases, many boomers have adopted E-commerce due to COVID-19.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/24/digital-shopping-by-generation-2020/
A pricing primer from Pragmatic Institute will give us many additional insights.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/25/a-pricing-primer-from-pragmatic-institute/
We look deeper into how Nike nails its marketing campaigns
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/26/how-nike-nails-its-marketing-campaigns/
Last Wednesday (August 19, 2020), Apple stock’s intraday valuation hit the $2 trillion mark.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/27/apple-is-the-first-2-trillion-dollar-us-company/
Museum of Failure presents a collection of failed products and services from around the world.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/08/31/explore-the-museum-of-failure/
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/02/data-generated-online-in-2020/
Today, we look at reasons to simplify product positioning.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/03/reasons-to-simplify-product-positioning/
On a regular basis, Gallup undertakes research on employee engagement.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/08/measuring-employee-engagement/
Any employee not willing to help improve the culture will be a drain on the rest of the team.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/09/what-causes-disengaged-employees/
It's tough today trying to navigate a difficult marketplace.
This episode is also available as a blog post: https://evansonmarketing.com/2020/09/10/navigating-a-difficult-marketplace/
Our hearts and thoughts to those whose loved ones were lost or wounded.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/11/never-forget-september-11-2001-2/
Money doesn’t buy happiness.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/14/covid-19-effects-on-consumers/
It takes a smart person to ask questions, rather than act as if he or she knows all the answers
This episode is also available as a blog post: https://evansonmarketing.com/2020/09/15/ask-the-right-questions-at-work/
The path to recovery is not linear.
This episode is also available as a blog post: https://evansonmarketing.com/2020/09/16/a-marketing-reset-framework/
A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time.
This episode is also available as a blog post: https://evansonmarketing.com/2020/09/17/how-to-use-product-roadmaps/
There is no greater hero than RBG. Or a greater role model.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/19/in-honor-of-ruth-bader-ginsburg/
Video game consoles have been around for nearly 50 years.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/21/video-game-consoles-keep-rocking/
We add this post to the more than 200 articles that we have presented about the future.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/22/looking-ahead-to-2030/
Let’s examine two aspects of identity theft scams
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/24/avoid-being-scammed-2/
We see that Instagram is revamping Reels.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/09/29/instagram-is-revamping-reels/
Know how to improve your SEO on Google? Aware of how Google ranks Web sites in search?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/01/tips-to-outrank-competitors-on-google/
A lot can happen in a minute. And even more happened in an Internet minute in 2020
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/02/what-happens-each-minute-on-the-internet/
Because of the COVID-19 pandemic, many consumers are more careful about what they buy.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/05/a-better-way-to-design-and-market-products/
Think about this, If a company miscounts its inventory, losses may accrue.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/06/the-importance-of-enhancing-inventory-management/
Marketers slammed the brakes on spending in early 2020 as the nation plunged into the deepest recession since the end of World War II. This Fact Pack serves as the before — before COVID-19 and the related recession.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/07/leading-national-advertisers-2020/
Eventually anyway. While US carriers have introduced 5G networks in dozens of cities, the first ones aren’t nearly that fast.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/08/the-state-of-5g-in-2020/
Amazon faces competitive challenges. Since Target and Walmart have launched coinciding online sales events.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/13/amazon-prime-days-2020/
Through its relatively brief life, TikTok’s creativity is its major strength. Especially with regard to video clips. Despite its advances, Instagram’s Reels remains behind TikTok.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/14/tiktok-plays-on-its-strengths/
Benefit segmentation splits the market. Based on key customer benefits and needs. Therefore, benefit segmentation offers a very consumer-centric approach. Because it identifies the core product needs of consumers.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/15/the-benefits-of-benefit-segmentation/
A great source of information is the Career Blog by Novo Resume. It contains resources on a wide variety of topics. Such as how to handle interview questions.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/21/new-tips-for-handling-job-interview-questions/
Content marketing includes any social media content to attract and retain customers or followers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/22/social-media-content-suggestions/
Some observers view this action as the antitrust case of the century due to Google’s global reach and dominance with its core products.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/26/the-power-of-google-leads-to-an-antitrust-case/
To be clear, despite the 64-page legal filing against Google, the firm is not dominant in every product category in which it operates.
This episode is also available as a blog post: https://evansonmarketing.com/2020/10/27/areas-of-google-strength-and-weakness/
With a groundswell of interest, we see divergent interpretations of what influencer marketing really means.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/28/devising-influencer-marketing-campaigns/
The best way to get the creative juices flowing isn’t by sitting your team around a conference table and asking them to shout out ideas as they come to them. It’s by creating an atmosphere that breaks people out of their traditional mindset.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/10/29/suggestions-for-better-brainstorming/
For some people, the enjoyment and productivity of working remotely is diminishing. Thus, we now cover a guide to happier remote working.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/02/a-guide-to-happier-remote-working/
Besides the COVID-19 pandemic, other types of crises may require decisive planning and action. With this in mind, let us look at a valuable crisis management checklist keyed to the beginning of a crisis.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/03/a-crisis-management-checklist/
Smart Consumers Should Be Wary of Questionable Marketing Tricks
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/04/questionable-marketing-tricks/
Modern customers possess much higher expectations. Such as proactive service, personalized interactions, and connected experiences across channels.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/09/the-impact-of-customer-expectations-on-customer-satisfaction/
LinkedIn Stories enable members and organizations to share images and short videos of everyday professional moments. It represents an easy way to share experiences and insights.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/10/promote-brands-with-linkedin-stories/
Do you say “thank you for your service?” to veterans?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/11/honoring-our-veterans/
Are you a compulsive shopper? How do you know? Signs of compulsive shopping.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/12/understanding-the-psychology-of-consumer-spending/
COVID-19-related scams come in many forms, fromidentity theft schemesleveraging the promise of federal stimulus payments tosnake oil remediesfor a disease with no specific treatment or cure.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/16/scams-during-the-covid-19-pandemic/
Market research is essential. Whether you’re about to start a business or launch a new product, feature, or location. You must ascertain that the opportunity for your idea or product exists.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/18/useful-marketing-research-resources/
Universum’s report includes Ideal Employer rankings. Which are segmented by field of study.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/25/universums-2020-rankings-of-employers/
Don’t only shop at a chain store or online. In addition, shop locally. If you do, maybe the small firms you patronize will still exist in 2021. M-a-y-b-e.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/26/remember-small-business-saturday-2020/
The best overall source for job-related information is the U.S. Occupational Outlook Handbook (OOH):
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/11/30/salary-guides-for-2021/
Although we may be aware of our market value, some of us feel uncomfortable in asking for a higher salary. Others may not have the tools to negotiate well. Thus, here we consider that topic.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/01/tips-for-salary-negotiations/
One topic that we have not yet covered — until today — is Internet safety while remote working.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/02/internet-safety-while-remote-working/
Americanbillionaires haven’t been just immune to the pandemic. They have been thriving. Thereby, drastically increasing their collective wealth.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/03/whose-wealth-has-grown-during-covid-19/
Study the collected writings of our most successful entrepreneurs and you’ll find a lot of very useful stuff .
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/07/expert-career-advice-an-infographic/
Influencer marketing has become more central to B2B brands’ marketing strategies.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/08/b2b-influencer-marketing-in-2021/
Every year, theGartner CMO Spend Survey shows CMOs ranking marketing data and analytics as a top investment. However, Gartnershows that many senior marketers [CMOs and VPs of marketing] remain unimpressed by the results from their marketingdata and analytics investments.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/09/data-analytics-not-meeting-executive-expectations/
Recently, McKinsey released results from a major study on the global effects of COVID-19 on consumers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/10/emerging-worldwide-consumer-attitudes-and-behavior/
As you will see below, one of our earlier posts, on Coca-Cola’s recycling efforts, should now be read with more skepticism.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/15/brands-that-cause-the-most-plastic-pollution/
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/16/2020-advertising-age-best-marketers-of-the-year/
On December 9, 2020, the FTC ( Federal Trade Commission) filed a legal action against Facebook. Here, we review the filing. Then, the data behind it.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/17/ftc-sues-facebook-for-illegal-monopolization/
Since 1914, a key role of the Federal Trade Commission (FTC) has been consumer protection against harmful business practices.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/21/new-ftc-web-site-to-report-fraud/
Although, relatively speaking, not as popular as before, Twitter still generates a worldwide audience exceeding 350 million active people monthly.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/23/best-of-twitter-2020/
The Management Top 250 ranking uses a holistic measure of corporate “effectiveness.”
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/22/wall-street-journal-2020-best-managed-firms/
These are among the factors complicating COVID-19 vaccine logistics [Note: Here, we focus on the U.S.]:
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/14/logistics-of-covid-19-vaccines/
“The most popular articles of 2020 highlight the range of decisions that managers faced in a year defined by disruption, uncertainty, and remarkable innovation.”
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/24/top-2020-mit-sloan-management-review-articles/
Also known as SMS (short message service), texting is less secure than people often know about. Despite our awareness of how bad spam can be through E-mails and phone calls, we may be as careful with texts,
This episode is also available as a blog post: https://evansonmarketing.com/2020/12/28/security-issues-with-texting/
Unfortunately, despite good intentions, there is a disconnect between many brands and consumers with regard to chat. Indeed, consumers would like to see more chat.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/29/how-aligned-is-chatting-between-brands-and-consumers/
With a free download, you may access nine Excel spreadsheets on pricing. Just login at this HubSpot link. Then, choose one or more of the techniques. And simply enter simple data points.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2020/12/30/choosing-and-employing-the-right-pricing-techniques/
At the time of its acquisition by eBay, PayPal represented an earlier-stage business model than its acquirer. But, things sure changed after the spinoff. Because secure online and mobile payment systems surged. And PayPal dominated with small sellers.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/25/after-decoupling-paypal-outperforms-ebay/
For the current post, we focus on product management salaries for 2021.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/24/product-management-salaries-for-2021/
We present a potpourri of visuals reflecting on many of feelings about 2020. And hopes for 2021. To see the image sources, click on them at the blog..
This episode is also available as a blog post: https://evansonmarketing.com/2020/12/31/it-is-finally-time-to-say-bye-2020-and-hello-2021/
We present links to twelve of the most popular posts we made during 2020. From these posts, there are many lessons to learn:
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/04/our-most-popular-posts-of-2020/
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Esports Business, Cynopsis, Multichannel Merchant, PR News, Studio Daily, and more.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/11/another-great-job-search-site/
We look at key performance indicators for marketers. The post builds on the hundreds of posts within our Business Analytics and Marketing Information category.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/12/key-performance-indicators-for-marketers/
As business owners around the globe face the current economic crisis due to COVID-19, there are some importantlessons that can be learned from businesses that survived previous U.S. recessions
This episode is also available as a blog post: https://evansonmarketing.com/2021/01/13/how-to-survive-a-financial-crisis-according-to-entrepreneurs/
Despite some activities to the contrary, numerous firms engage in socially-responsible packaging. Below, we look at food packaging.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/14/firms-that-practice-socially-responsible-packaging/
Today, as we honor Dr. King, we must keep in mind the lessons for 2021 from Martin Luther King Jr. Even though, the words are from 1963, they resonate even more on January 18, 2021. We must heal, not divide.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/18/lessons-for-2021-from-martin-luther-king-jr/
we look in-depth at using Coursera to improve your career skills.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/19/using-coursera-to-improve-your-career-skills/
Competitive analysis offers a way to spy on your competitors’ activity and results. In order to understand what their strengths are and how you stack up.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/25/competitive-analytics-for-social-media/
Yes, Harvard provides a number of free online courses across several categories.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/26/free-courses-to-enrich-your-overall-knowledge-base/
Quantifying the benefits of influencer marketing remains elusive. This is true for many brands. How do they know who the right influencers are. And more important, how can they tie their spend to sales?
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/27/further-insights-on-influencer-marketing/
Although gun ownership is a highly controversial subject, child safety is a common goal.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/01/29/kids-and-guns-a-tough-psa/
The returns process has always been a hassle for many shoppers. Particularly the task of having to ship something back. Amid the pandemic, these pain points are just as prevalent,
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/01/online-customer-returns-are-still-too-hard/
No-Return Returns: Proactive New Strategy for Customer Returns
This episode is also available as a blog post: https://evansonmarketing.com/2021/02/02/proactive-new-strategy-for-customer-returns/
For the 10th time, we are reporting on the Super Bowl. To access more than 40 earlier posts, click here.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/03/super-bowl-of-advertising-2021/
Super Bowl LIV was pre-pandemic. And many wondered whether this year’s big game will have the same advertiser participation and fan engagement.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/04/a-preview-of-super-bowl-lv-ads/
We recently participated in a Psych Up Live interview hosted by Suzanne Phillips, Psy.D. The focus: career planning during a pandemic in 2021. Yes, there are many more tips to offer.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/08/career-planning-during-a-pandemic-in-2021/
We divide this post into three parts: (1) Companies not advertising on the Super Bowl telecast. (2) Qualitatively assessing Super Bowl LV advertising. (3) Quantitatively assessing Super Bowl LV advertising.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/09/assessing-super-bowl-lv-advertising/
Ad Age Best Places to Work honors a group of companies that figured out how to get the job done. In a year when the only place to work may have been the dining room table.
This episode is also available as a blog post: https://evansonmarketing.com/2021/02/10/ad-ages-2021-best-places-to-work/
One resume topic that we need to examine in more depth is having a resume that addresses ATS Software. That is short for Applicant Tracking Systems, which many large firms utilize to initially review your resume.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/11/having-a-resume-that-addresses-ats-software/
Customer engagement benefits buyers and suppliers alike by increasing close rates while meeting current B2B customer expectations.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/15/linkedin-tips-for-b2b-customer-engagement/
We know that the United States is lagging in global innovativeness. Please note that competitiveness and innovativeness do not measure the same attributes.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/16/united-states-is-lagging-in-global-innovativeness/
Consciously (or subconsciously) the level of risk becomes especially vital for important purchases. With this in mind, we examine several tips for better personal risk-taking.
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/17/tips-for-better-personal-risk-taking/
Clearly, we want to avoid designing a bad site. As Jessie Jenkins notes for Thrive Agency, these are ten common mistakes to bypass
This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/02/18/2021-web-design-trends-and-data/
Physical retailers have been especially hard hit. Many will not reach their prior revenues for quite a while. Some will never reopen. So, what’s ahead for retailers in 2021?
This multimedia episode is also available as a blog post: https://evansonmarketing.com/2021/02/22/whats-ahead-for-retailers-in-2021/
December 2020 Census Bureau data showed nearly 13 million finding it “very difficult” to pay bills. Many raided retirement accounts to cover current expenses.
This episode is also available as a blog post: https://evansonmarketing.com/2021/02/23/the-effects-of-the-pandemic-on-generation-x/