Stephen T. Knox's Blog: Recent Episodes
Stephen Knox
My definition of Copywriting is any written word where the goal is for the reader to take some kind of action. Every company uses copywriting. The text you see in brochures, websites, emails, catalogs, billboards, etc are all considered ‘copy’. Copy is EVERYWHERE! It is part of a $2.3 TRILLION industry worldwide. The trouble comes […]
I heard a famous person in an interview say, “Expectations are future resentments…” My initial reaction was absolute agreement. But as I thought more, it occurred to me that some expectations are good? What kind of world would we live in if nobody had any expectations of others? We may not resent anyone, but nothing […]
When dealing with pet stains on your carpet there are three main concerns. In this report, you will discover the best remedies for each of these concerns. Those areas of concern are: The Odor The Spot or Stain that remains The Cleanliness of the area damaged Before we can deal with how to fix these […]
We have all been to someone’s house (maybe even our own) where you see those dark lines around the baseboard, and sometimes under doors that stay closed most of the time. They are rather unsightly, and can really be frustrating. The initial thought that goes through most people’s mind is that the homeowner just doesn’t […]
It is the age-old question… I know it pains you to read this as much as it pains me to tell you, but the carpet should be vacuumed one time per week for every person and pet that lives in your home. For many of you, that means 5 times per week. I know it […]
Advertising Ridiculously Low Prices Most people are attracted by low prices, which is not always a bad thing. We all have a budget that we TRY to stay within so we can be sure that we are going to make it to the beach this summer. However, it is a common practice of unethical businesses […]
Which Carpet Cleaning Method is the Best? There are several different methods that are commonly used to clean carpets today. I believe that there is a time and a place for every method of carpet cleaning, but hot water extraction stands out as the most effective to making your home a healthier place to live. […]
Mistake #1: Choosing a carpet cleaner by equipment only. It is very important to have the proper equipment when cleaning carpet, which is why we have invested over a hundred thousand dollars in equipment. However, not all technicians are created equally. It is equally important to have the people using the equipment properly trained on […]