Phillip Reinhardt's Digital Marketing Tech Talk: Recent Episodes
Phillip Reinhardt
Welcome to the Digital Marketing Tech Talk Podcast. The podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative.The show is produced and hosted by Phil Reinhardt, speaker and CEO of Milwaukee Digital Marketing, a digital marketing specialist and trainer.
When I think back to what blogging was when it first started, or even 15 years ago, compared to what it is today, it’s a lot different. Back in the day, blogging was more or less making updates to your friends and family.
You could go to a website like Live Journal, write different things out and update your audience. Basically, you would just write updates about what’s going on with your life. There wasn’t any consideration of keywords or things that you had to write about. Today, blogging is a business process that is a Google-driven engine. You’re not able to find people online really anymore just stumbling upon your blog randomly. You have to promote it. And the number one way to get traffic for any blog is through Google. It’s not Facebook, Instagram, or Pinterest, even if they’re pretty good channels. These are the places that you should post your updates like the old blogging days.
The one to focus on and the one I solely focus on is Google.
Why?
Well, unlike social media, there’s a search and intent behind the person who’s typing on Google. So for example, if you’re on Facebook, you’re just browsing and you might find somebody you like and follow them. If you’re on Google, you’re looking for a solution based answer. Blogs are solution providers.
So in that sense, this blogging business is a search engines. Google is almost an extension of the human mind: you think something in your head, you type it into Google, and you look for specific results. So that's what I mean by blogging with intent. Write articles or blog posts geared towards the keywords you are trying to optimize for on your website. Watch the podcast for a good example!
In this episode Phil Reinhardt discusses how you can get you new blog posts, or new website pages indexed much quicker than you normally see content indexed on Google.
Google Search Console allows you to control over how Google indexes your website. Anyone with a website can use Google Search Console to monitor and maintain their website’s listing in search engines search results.
To use this free service, it’s not mandatory to sign up, but it’s worth doing so - to learn how Google sees your site and then optimize it for better rankings and better experiences for your visitors.
Today we will concentrate on submitting new content for crawling, which means that Google will check out your new content more quickly than usual (within minutes, not days or weeks) and it will then appear in search results faster.
Google Analytics and Google Search Console are completely different. They serve different data - based on different purposes. Google Analytics was built with user behavior tracking in mind while Google Search Console was built specifically to help site and app owners improve their SEO.
In this episode, Phil Reinhardt discusses what you need to know about Google's marketing tools to help achieve the best possible insights - and the best possible results.
Google Analytics
Among the most popular tools for digital marketers, Google Analytics gives you a snapshot of traffic statistics. Highlighting how visitors interact with your site, Google Analytics provides stats like total site visits, bounce rate, average time on site, and even demographic information.
Google Search Console
Google Search Console are tools for developers that helps to be successful in search results. With a focus on clicks and impressions, users are able to study things like click-through rates, search queries, crawl errors, links from outside websites, and HTML errors.
In this episode, Phil looks into this trend and discusses how you could apply this to your own websites, emails and more.
Testimonials are one of the most important pieces of content you can put on your website. The reason for this is they give your audience that one final push to buy your product or service.
This can come in the form of user reviews, testimonials, or bigger companies vouching for your website. You can accomplish this in many ways but one design trend I’ve seen a lot is recommended logos and press mentions.
It’s a very small idea but can go a long way towards building trust with your visitors.
The main message a testimonial tries to convey to your prospect’s subconscious mind is this:
“Hey, look! This person bought this product and loved it!”.
This way, a testimonial establishes your credibility in front of your potential customers.
No one likes to be the first in line when it comes to buying a completely new and unfamiliar product from a new business. They first want to see someone else try it, and if that person likes it, maybe then they will buy it too.
A testimonial makes the product a less risky purchase for your new buyers, because it reassures them that your product is ‘tested’, ‘works great’ and, therefore, is safe to buy.
Phil discusses his thoughts on how to properly utilize these tactics, and to avoid using them improperly, or in a less effective way.
Do you want to update WordPress but don’t know where to start? Often beginners are afraid that an update may break their website.
Upgrading your WordPress website should be a regular weekly or at least a monthly maintenance task. This episode is all about the steps that Phil Reinhardt takes when not only updating his own websites, but dozens of client websites as well.
WordPress security research shows that majority of WordPress websites that get hacked are either due to an outdated WordPress core, plugins, or theme. WordPress is actively maintained by developers. These developers find and fix bugs, add new features, and hunt down security vulnerabilities on a regular basis. These changes are then released in a new WordPress version. You need to update to make sure that your website has the latest security patches, newest features, and the best speed and performance.
Prepare Before Upgrading WordPress
The most important thing you need to do before upgrading WordPress is to create a backup of your website. This is one of the steps Phil talks about, plus so much more.
Phil hopes this podcast helps you easily update WordPress to the latest version, your plugins and themes too, and help you avoid some major headaches if things go wrong!
On this episode of Digital Marketing Tech Talk, Phil Reinhardt discusses Google ranking factors. Phil discusses the top 10 items to help you rank your website higher is Google, Yahoo and Bing search engines.
Items discussed on this episode:
- SSL
- Mobile Friendliness
- Business Citations
- Page Load Times
- Business Reviews
- Optimized Content
- Technical SEO
- The User Experience
- Outgoing links
- Back links
- Social Signals
Host Phil Reinhardt continues to address frequently asked questions on today's episode of Digital Marketing Tech Talk Podcast.
Join Phil as he focuses solely on how you can quickly get better Google ranking factors for your website. Look at the facts, learn the statistics, and discover the importance of four key SEO approaches, including the admonition not to overlook mobile devices and review backlinks.
3 Key Takeaways:
- One of Google's top three ranking factors
- Phil's comparison of SEO to social media
- Yoast dots explained
Resources:
All in One SEO Plugin
Yoast
How to Improve Website Page Load Times
“Friends don’t let friends host on GoDaddy.” Our host, Phil Reinhardt, shares his office mantra with us on this episode of Digital Marketing Tech Talk. Focus today on the immediate four questions Phil would ask you concerning your frustratingly slow web loading speed. Get his top answers from frequently asked questions accumulated in the various groups he participates in each week. Let’s get your site up and running faster!
3 Key Takeaways
- The top four questions Phil will ask you about your web speed
- Why GoDaddy is not a good choice for a professional website
- Phil’s top three recommendations for better hosts
Welcome to Digital Marketing Tech Talk with Phil Reinhardt! Join him for the launch of this inaugural episode where Phil outlines the top three things that will keep your website healthy and user-friendly. Phil will explain what he does specially for his clients at work to ensure their web security - beyond just updates. Learn to properly back up your site and get a terrifying example of what happens when you don't.