Ryan and Melissa Spelts Start-up Story for Connection Publishing: Recent Episodes
Ryan Spelts
Ryan and Melissa started Connection Publishing in 2016 and are now starting a podcast interviewing other company founders. They have the goal to share the stories of other small business owners and so decided to start by telling their story first. This is that story. We hope you enjoy. Learn more about their company at connectionpub.com.
With over 25 years of experience in sales, marketing, and publishing, I've seen firsthand the importance of adapting to change and staying ahead of the curve. So, let's dive into five essential strategies for thriving in 2024's uncertain economy. These strategies will not only help you navigate economic uncertainties but also position your business for growth and success.
Whether you're in a low or high-competition market, your marketing approach will vary significantly. If your business operates in a low-competition environment, the challenge lies in educating potential customers about your product or service. Conversely, in a highly competitive market, the focus shifts to differentiation. Tune in to discover how to navigate the complexities of marketing in both low and high-competition markets and take your business to the next level.
If there's a task you've been avoiding, it's time to roll up your sleeves and get to work. In this episode of the Get Attention Podcast, I share relatable insights about "washing the dishes"—the tasks we dread but are essential for success. Tune in to discover how embracing the "washing the dishes" moments can lead to growth and achievement in your entrepreneurial journey.
In this episode, let's talk about creation mode. It's that remarkable sensation when your creative juices flow freely. As an entrepreneur, tapping into your creative mind is key. Let's continue connecting and creating together. Thanks for tuning in!
Watch the whole episode: https://youtu.be/lZRvf41Rt7c
Get your free marketing tools here: https://www.connectionmediaco.com/marketingtools
Learn more: https://www.ryanspelts.com
You know who you are, if you have put off fixing your website, starting to make content for your business, or creating a content marketing plan. Now is the time to get it done. Don’t delay another minute. One year from now you will look back and be grateful you started today.
In this episode, I share valuable insights on boosting business visibility and driving sales. Drawing from real-life scenarios, I discuss proactive marketing strategies beyond having a website, emphasizing the importance of targeted networking and leveraging Google SEO and paid ads. Tune in for expert tips on refining your sales funnel and maximizing your marketing ROI.
In this episode of the Get Attention podcast, I share expert strategies for converting website visitors into customers. Drawing from my experience founding a magazine company, I emphasize clear communication pathways and a customer-centric approach. Learn actionable tips for website optimization, including the importance of Google reviews and social media presence.
In this episode of the Get Attention podcast, I share my journey from financial rock bottom during the 2008 economic meltdown to a profound perspective shift. Evicted, jobless, and with a crushed laptop, my boss offered a simple yet impactful insight—problems solvable with money aren't true problems.
In this episode, we're diving into a common challenge many business owners face: SALES. You might have started your business with expertise in your craft, but when it comes to selling, it's a whole different ball game. Join me as I break down the essential steps to turn cold leads into hot buyers.
In this episode, I address the common fear of repeating ourselves in marketing and why it's crucial to embrace repetition.
In this episode, we're tackling the topic of crafting an effective content marketing plan. In today's digital landscape, just existing online isn't enough – you need a plan to stand out. I share my journey from traditional conformity ads to the creativity-driven marketing world, emphasizing the shift from telling people what you do to showcasing why you're unique. We explore the Marketing Continuum, striking a balance between attention-grabbing and maintaining a positive brand image. It's all about diverse content types and setting deadlines for consistent output. Join us in making your content a powerful marketing tool – because just existing online won't cut it anymore. Subscribe for more insights on the Get Attention Marketing Podcast.
Get your free content planners here:
connectionmediaco.com/marketingtools
In this episode, let's dive into fundamental marketing strategies for business owners. From defining your audience to crafting a unique message and selecting the right channels, we'll unravel the key components for a successful marketing journey. Consistency and understanding your audience's preferences play pivotal roles. Join me as we explore the essential steps toward addressing the greatest needs in marketing.
In this episode, we explore the impact of emotion-triggering words in effective marketing. Recognizing the brief window of three seconds to capture your audience's attention, I emphasize the fusion of emotion and relevance. For a comprehensive list of these impactful words, visit connectionmediaco.com/marketingtools. From curiosity to urgency, I guide you through various categories to enhance your ad copy and titles. Tune in for more marketing content!
Welcome to Ryan Spelts Podcast, where Today's episode is a bit different from the usual business-focused content to bring you a special guest, the local sheriff of Weber County, Ryan Arbon. One of the reasons I invited Sheriff Arbon to the show is his proactive involvement in the business community. As an elected official, he also understands the importance of marketing, especially when campaigning for re-election. Sheriff Arbon also reflects on his unexpected journey into politics and the strategies used during his election campaign, emphasizing the value of a positive and organized approach. Tune in to learn about his experiences and how he's working to make a difference in his community.
Join us on the Ryan Spelts Podcast as we explore the journey of Kristy Pack, a driven entrepreneur. She grew up in Ogden, Utah, and found her way home to start her own tax business after her husband was laid off and lost the primary source of their income. Ryan and Kristy discuss her start-up story from the birth of an idea to a now thriving tax business. Kristy shares her secrets to rapid business growth, breaking the mold in a traditional industry, and the art of successful marketing. This is a great episode! We think you will love it.
Welcome to Episode 2 of the Get Attention podcast by Ryan Spelts. In this episode, we dive into the secrets of effective marketing that will help your small business stand out and succeed. Discover the power of defining your target audience, your "who," and crafting a compelling marketing message, your "why." Ryan, the owner of Connection Media, guides you through worksheets that will help you narrow down your ideal customers and articulate what makes your business unique. Learn how to create marketing strategies that resonate with your audience and leave your competition behind. Tune in for actionable insights to boost your small business's success.
Dive into the exciting world of marketing with the Get Attention podcast hosted by Ryan Spelts. Join him as he shares his thoughts and insights on all things marketing, guiding you through crafting compelling content and effective marketing strategies. Whether you're a business owner or just curious about marketing, this podcast is your go-to source for understanding how to create attention-grabbing content and successful marketing campaigns. Tune in and discover the secrets of the marketing mind with Ryan Spelts.
Ryan interviews Hali Larsen a lifelong entrepreneur who has a varied background. She currently runs Smarty Pants Academy, a learning, student focused pre-school in Pleasant View Utah. Ryan and Hali talk about her leadership style and her approach to growing her business. She is an amazing educator and entrepreneur.
In this episode, I interview Matt Williams who operates as our back-office, digital marketing guru for Connection Media Co. (Formerly Connection Publishing). He is an expert at Google, Paid Search, SEO, and Paid Social. He is particularly good at nailing target audiences and keywords. We get into the nitty-gritty about paid search and social media. Tune-in for some powerful insights into digital advertising that works!
It was great to have Brett on my podcast. We get to discuss how he grew his electrical service business to nearly $10mm per year. Great lessons on leadership and entrepreneurship.
This is part two with Anna Bravard from Advanced Electrolysis. She wanted some help discovering her customers WHY. Often business owners start with where to put an ad and what it should say. Without understanding your key customer and why they do business with you, you are wasting time and money. Discover your WHY and then develop marketing around that concept. I help Anna do just that in this episode. Enjoy.
It was great to meet with Devin Miller with Miller IP Law a serial entrepreneur that loves helping small businesses.
What a great episode with Jennie, I helped her discover her USP and helped her with some leadership approaches to help her reach the next level with her foundation. The Major Brent Taylor Foundation was created in honor of Jennie's late husband Major Brent Taylor who was killed in Afghanistan in 2018.
Anna Bravard sits down with me to talk about how she started and has grown Advanced Electrolysis and Med Spa from a room in her basement to a thriving local business. Great story about a successful businesswoman.
I help Charles develop his USP and start to develop his long-term marketing plans. This is the place to start if you are a business owner or marketer. Your USP must be distinctive and simple but also uniquely yours.
Episode 3 is up now! I had the great honor of interviewing the legendary Steve Reich on my podcast. When he said yes to coming on my podcast, I did a happy dance! He is an incredible story teller and an even better marketer with a wealth of knowledge and experience. He also gives some amazing tips on how to effectively market your company.
I invited my son Koby to share his experience in starting up our Roofmaxx dealership. At 21 years old, Koby shows maturity and experience beyond his years. He also showed real business chops in his first full year generating just under $200,000 in revenue in just 9 months of work. Listen for the details.
Ryan will be creating podcasts focused on telling the story of local businesses' start-up journeys. He and Melissa decided they should tell their story first. This is that story. If you want to learn more about their company you can visit connectionpub.com. To follow along with the podcasts and other things Ryan is doing visit ryanspelts.com.